EP1951585A2 - Packaging with continuing labels - Google Patents

Packaging with continuing labels

Info

Publication number
EP1951585A2
EP1951585A2 EP06806228A EP06806228A EP1951585A2 EP 1951585 A2 EP1951585 A2 EP 1951585A2 EP 06806228 A EP06806228 A EP 06806228A EP 06806228 A EP06806228 A EP 06806228A EP 1951585 A2 EP1951585 A2 EP 1951585A2
Authority
EP
European Patent Office
Prior art keywords
package
label
continuing
package according
labels
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Withdrawn
Application number
EP06806228A
Other languages
German (de)
English (en)
French (fr)
Inventor
Pepijn Rutger Ruben Van Der Krogt
Guillermo Weyland
Fernando Moreira Muniz-Simas
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Unilever PLC
Unilever NV
Original Assignee
Unilever PLC
Unilever NV
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Unilever PLC, Unilever NV filed Critical Unilever PLC
Publication of EP1951585A2 publication Critical patent/EP1951585A2/en
Withdrawn legal-status Critical Current

Links

Classifications

    • B—PERFORMING OPERATIONS; TRANSPORTING
    • B65—CONVEYING; PACKING; STORING; HANDLING THIN OR FILAMENTARY MATERIAL
    • B65D—CONTAINERS FOR STORAGE OR TRANSPORT OF ARTICLES OR MATERIALS, e.g. BAGS, BARRELS, BOTTLES, BOXES, CANS, CARTONS, CRATES, DRUMS, JARS, TANKS, HOPPERS, FORWARDING CONTAINERS; ACCESSORIES, CLOSURES, OR FITTINGS THEREFOR; PACKAGING ELEMENTS; PACKAGES
    • B65D21/00—Nestable, stackable or joinable containers; Containers of variable capacity
    • B65D21/02—Containers specially shaped, or provided with fittings or attachments, to facilitate nesting, stacking, or joining together
    • B65D21/0201—Containers specially shaped, or provided with fittings or attachments, to facilitate nesting, stacking, or joining together stackable or joined together side-by-side
    • B65D21/0202—Containers specially shaped, or provided with fittings or attachments, to facilitate nesting, stacking, or joining together stackable or joined together side-by-side and loosely interengaged by integral complementary shapes
    • B—PERFORMING OPERATIONS; TRANSPORTING
    • B65—CONVEYING; PACKING; STORING; HANDLING THIN OR FILAMENTARY MATERIAL
    • B65D—CONTAINERS FOR STORAGE OR TRANSPORT OF ARTICLES OR MATERIALS, e.g. BAGS, BARRELS, BOTTLES, BOXES, CANS, CARTONS, CRATES, DRUMS, JARS, TANKS, HOPPERS, FORWARDING CONTAINERS; ACCESSORIES, CLOSURES, OR FITTINGS THEREFOR; PACKAGING ELEMENTS; PACKAGES
    • B65D23/00—Details of bottles or jars not otherwise provided for
    • B65D23/08—Coverings or external coatings
    • B65D23/0807—Coatings
    • B65D23/0814—Coatings characterised by the composition of the material
    • B65D23/0828—Coatings characterised by the composition of the material consisting mainly of paints or lacquers
    • B—PERFORMING OPERATIONS; TRANSPORTING
    • B65—CONVEYING; PACKING; STORING; HANDLING THIN OR FILAMENTARY MATERIAL
    • B65D—CONTAINERS FOR STORAGE OR TRANSPORT OF ARTICLES OR MATERIALS, e.g. BAGS, BARRELS, BOTTLES, BOXES, CANS, CARTONS, CRATES, DRUMS, JARS, TANKS, HOPPERS, FORWARDING CONTAINERS; ACCESSORIES, CLOSURES, OR FITTINGS THEREFOR; PACKAGING ELEMENTS; PACKAGES
    • B65D23/00—Details of bottles or jars not otherwise provided for
    • B65D23/08—Coverings or external coatings
    • B65D23/0842—Sheets or tubes applied around the bottle with or without subsequent folding operations
    • B65D23/085—Sheets or tubes applied around the bottle with or without subsequent folding operations and glued or otherwise sealed to the bottle
    • B—PERFORMING OPERATIONS; TRANSPORTING
    • B65—CONVEYING; PACKING; STORING; HANDLING THIN OR FILAMENTARY MATERIAL
    • B65D—CONTAINERS FOR STORAGE OR TRANSPORT OF ARTICLES OR MATERIALS, e.g. BAGS, BARRELS, BOTTLES, BOXES, CANS, CARTONS, CRATES, DRUMS, JARS, TANKS, HOPPERS, FORWARDING CONTAINERS; ACCESSORIES, CLOSURES, OR FITTINGS THEREFOR; PACKAGING ELEMENTS; PACKAGES
    • B65D23/00—Details of bottles or jars not otherwise provided for
    • B65D23/08—Coverings or external coatings
    • B65D23/0842—Sheets or tubes applied around the bottle with or without subsequent folding operations
    • B65D23/0878—Shrunk on the bottle
    • B—PERFORMING OPERATIONS; TRANSPORTING
    • B65—CONVEYING; PACKING; STORING; HANDLING THIN OR FILAMENTARY MATERIAL
    • B65D—CONTAINERS FOR STORAGE OR TRANSPORT OF ARTICLES OR MATERIALS, e.g. BAGS, BARRELS, BOTTLES, BOXES, CANS, CARTONS, CRATES, DRUMS, JARS, TANKS, HOPPERS, FORWARDING CONTAINERS; ACCESSORIES, CLOSURES, OR FITTINGS THEREFOR; PACKAGING ELEMENTS; PACKAGES
    • B65D23/00—Details of bottles or jars not otherwise provided for
    • B65D23/10—Handles
    • B65D23/102—Gripping means formed in the walls, e.g. roughening, cavities, projections
    • B—PERFORMING OPERATIONS; TRANSPORTING
    • B65—CONVEYING; PACKING; STORING; HANDLING THIN OR FILAMENTARY MATERIAL
    • B65D—CONTAINERS FOR STORAGE OR TRANSPORT OF ARTICLES OR MATERIALS, e.g. BAGS, BARRELS, BOTTLES, BOXES, CANS, CARTONS, CRATES, DRUMS, JARS, TANKS, HOPPERS, FORWARDING CONTAINERS; ACCESSORIES, CLOSURES, OR FITTINGS THEREFOR; PACKAGING ELEMENTS; PACKAGES
    • B65D2501/00—Containers having bodies formed in one piece
    • B65D2501/0009—Bottles or similar containers with necks or like restricted apertures designed for pouring contents
    • B65D2501/0081—Bottles of non-circular cross-section

Definitions

  • the present invention is directed to a package comprising a continuing label. More particularly, the present invention is directed to a package comprising a continuing label that has at least one portion that is a continuation of a label on an adjacent, and preferably, complementary package.
  • the package of this invention preferably can stand right side up and upside down, is preferably squeezable and creates a billboard or poster-like appearance when displayed in a group.
  • Packages like bottles, and especially translucent bottles, are used to present to the consumer a variety of household products, especially food products. Manufacturers of such bottles, for example, often attempt to improve gripping means of the bottles to ensure that the bottles do not fall out of the consumers' hands during use. Also, manufacturers of bottles often concentrate on product evacuation from the bottle so that product is not wasted at the time the bottle is discarded or recycled.
  • This invention is directed to a package comprising a continuing label that has at least one portion that is a continuation of a label on an adjacent, and preferably, complementary package.
  • the package of this invention is suitable to stand right side up or upside down (and preferably both right side up and upside down) , is ergonometric, and creates a billboard or poster- like appearance when displayed in a group.
  • the present invention is directed to a package that is easy to grip and ergonometric, the package comprising:
  • the present invention is directed to a method for marketing products with the package of the first aspect of this invention.
  • Figure 4 depicts a group of illustrative packaging suitable for use in this invention having an up and down pattern for display.
  • the consumer products suitable for use with the package of this invention include hair care products, skin care products, soap, detergents, beverages and food products.
  • the preferred products suitable for use with the package of this invention are food products like mayonnaise, tartar sauce, salad dressings, cheese condiments, mustard, ketchup, relish, margarine and dipping sauces.
  • the most preferred products suitable for use in this invention are food products made commercially available by Unilever under the Hellmann's and/or Knorr brand names.
  • the same comprise at least one portion (preferably two) that is a continuation (i.e., connects with) of a label on an adjacent package.
  • the "puzzle-like" connections made by the continuing label of this invention contributes to the billboard or poster-like image created when displaying a group of packages made according to this invention.
  • the label is applied to the package other than that the label can withstand package shipping conditions and not contaminate any food compositions present within the package.
  • Illustrative and non-limiting examples of the type of continuing label that may be used/applied in this invention include those which are shrink-wrapped, etched on, painted on, glued on with an adhesive or impregnated within the material used to make the package (which is preferably at least translucent, and most preferably, transparent) .
  • the continuing label is a shrink-wrap label.
  • Figure 1 shows illustrative (label free) packaging suitable for use in this invention and in the form of two complementary bottles 10a and 10b.
  • the complementary bottles 10a and 10b (which preferably are identical) are both shown standing right side up and resting on their bottoms lOal and lObl, respectively, whereby complementary bottle 10a has a front surface 10a3, a back surface 10a5, and preferably, a cap 10a7, and complementary bottle 10b has a front surface 10b3, a back surface 10b5, and preferably, a cap 10b7.
  • Joint 12 is formed by upright convex surface 14 on complementary bottle 10a and upright concave surface 16 on complementary bottle 10b.
  • complementary bottles 10a and 10b with complementary bottle 10a resting on its bottom lOal and complementary bottle 10b resting on its cap 10b7.
  • Front surface 10a3 is positioned as described in Figure 1; however, front surface 10b3 as shown in Figure 2 is reversed (i.e., occupying the position of back surface 10b5 of Figure 1) and inverted on bottle 10b.
  • Joint 12' is formed by upright convex surface 14 of complementary bottle 10a and invented concave surface 16' on complementary bottle 10b. It is within the scope of this invention for two complementary bottles to be side-by-side and inverted so that the bottles are adjacent and resting on their respective caps to create a joint consisting of two inverted surfaces (demonstrated in Figure 3 at Joint 12") .
  • Figure 4 shows a package group 18' being displayed in an illustrative and often preferred two up (A) and two down (B) pattern.

Landscapes

  • Engineering & Computer Science (AREA)
  • Mechanical Engineering (AREA)
  • Details Of Rigid Or Semi-Rigid Containers (AREA)
  • Cosmetics (AREA)
  • Medical Preparation Storing Or Oral Administration Devices (AREA)
  • Packages (AREA)
EP06806228A 2005-11-08 2006-10-12 Packaging with continuing labels Withdrawn EP1951585A2 (en)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US11/269,405 US20070102316A1 (en) 2005-11-08 2005-11-08 Packaging with continuing labels
PCT/EP2006/009871 WO2007054175A2 (en) 2005-11-08 2006-10-12 Packaging with continuing labels

Publications (1)

Publication Number Publication Date
EP1951585A2 true EP1951585A2 (en) 2008-08-06

Family

ID=37562056

Family Applications (1)

Application Number Title Priority Date Filing Date
EP06806228A Withdrawn EP1951585A2 (en) 2005-11-08 2006-10-12 Packaging with continuing labels

Country Status (8)

Country Link
US (1) US20070102316A1 (pt)
EP (1) EP1951585A2 (pt)
AR (1) AR056777A1 (pt)
BR (1) BRPI0619644A2 (pt)
CA (1) CA2625608A1 (pt)
RU (1) RU2008122903A (pt)
WO (1) WO2007054175A2 (pt)
ZA (1) ZA200803656B (pt)

Families Citing this family (17)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US8025314B2 (en) * 2002-05-15 2011-09-27 Target Brands, Inc. Medication packaging and labeling system
US7311205B2 (en) 2005-01-25 2007-12-25 Target Brands, Inc. Pharmacy bottle system including label
US7628427B2 (en) * 2005-01-25 2009-12-08 Target Brands, Inc. Pharmacy label system
US20090230015A1 (en) * 2008-03-12 2009-09-17 Chad Harrison Home pharmacy kits
US20080228160A1 (en) * 2007-03-12 2008-09-18 Harrison Chad E Essential home pharmacy kits
US20080230424A1 (en) * 2007-03-20 2008-09-25 Nalini Chawla System for communicating benefits of a product and/or product array
US20080308444A1 (en) * 2007-06-13 2008-12-18 Baxter International Inc. Packaging system and method of alerting a practitioner
US20100294690A1 (en) * 2009-05-19 2010-11-25 The Coca-Cola Plaza Nw Package displaying a holistic message
US8281929B2 (en) 2009-12-28 2012-10-09 Target Brands, Inc. Pharmacy label with securable tab and systems associated therewith
US8870004B2 (en) 2011-10-25 2014-10-28 Target Brands, Inc. Pharmacy bottle, system, and method
US10273033B2 (en) * 2012-03-16 2019-04-30 Graham Packaging Company, L.P. Asymmetric pressurized plastic container
BR112014027878A2 (pt) * 2012-05-07 2017-06-27 Procter & Gamble recipientes flexíveis
SG11201509363XA (en) * 2013-05-17 2015-12-30 Nestec Sa Packages for consumable products and methods for using same
EP3027531B1 (en) 2013-08-01 2017-11-29 The Procter and Gamble Company Disposable flexible containers having surface elements
EP3027529B1 (en) 2013-08-01 2017-10-04 The Procter and Gamble Company Flexible containers having improved seam and methods of making the same
US9994376B2 (en) * 2013-10-29 2018-06-12 The Procter & Gamble Company Package comprising a plurality of individually wrapped articles
US9371158B2 (en) * 2014-06-25 2016-06-21 The Procter & Gamble Company Liquid laundry product having a window for viewing

Family Cites Families (11)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
GB213374A (en) * 1923-01-30 1924-04-03 Charles Samuel Townsend Improvements in or relating to cartons and means for displaying articles for sale
US4708253A (en) * 1986-11-06 1987-11-24 Universal Symetrics Corporation Multiple interconnected containers with elongated necks and transverse recesses
FR2610900B1 (fr) * 1987-02-12 1990-01-05 Baroi Stefan Recipients juxtaposables permettant une capacite variable
US6989931B2 (en) * 1998-07-22 2006-01-24 Rosenthal Bruce A Lenticular optical system
US6484478B1 (en) * 2000-01-24 2002-11-26 Illinois Tool Works Inc. System and method for packaging oriented containers
US6478167B1 (en) * 2000-02-02 2002-11-12 Robert Earl Burgess Container positioning and displaying system and associated methods
US6857530B2 (en) * 2002-02-26 2005-02-22 Graham Packaging Company, L.P. Package of interengaging containers for companion products
JP2003335383A (ja) * 2002-05-14 2003-11-25 Uni Charm Corp 二重包装容体
US20040232023A1 (en) * 2003-05-21 2004-11-25 Unilever Bestfoods North America Asymmetric package for market appeal
US7661549B2 (en) * 2003-09-30 2010-02-16 Pamela Rae Mutually engagable twin personal care bottles
USD543851S1 (en) * 2005-06-08 2007-06-05 Elopak Systems Ag Packaging carton

Non-Patent Citations (1)

* Cited by examiner, † Cited by third party
Title
See references of WO2007054175A2 *

Also Published As

Publication number Publication date
BRPI0619644A2 (pt) 2011-10-04
WO2007054175A2 (en) 2007-05-18
US20070102316A1 (en) 2007-05-10
AR056777A1 (es) 2007-10-24
RU2008122903A (ru) 2009-12-20
ZA200803656B (en) 2009-09-30
WO2007054175A3 (en) 2007-08-02
CA2625608A1 (en) 2007-05-18

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Legal Events

Date Code Title Description
PUAI Public reference made under article 153(3) epc to a published international application that has entered the european phase

Free format text: ORIGINAL CODE: 0009012

17P Request for examination filed

Effective date: 20080314

AK Designated contracting states

Kind code of ref document: A2

Designated state(s): AT BE BG CH CY CZ DE DK EE ES FI FR GB GR HU IE IS IT LI LT LU LV MC NL PL PT RO SE SI SK TR

RAP1 Party data changed (applicant data changed or rights of an application transferred)

Owner name: UNILEVER N.V.

Owner name: UNILEVER PLC

17Q First examination report despatched

Effective date: 20101108

STAA Information on the status of an ep patent application or granted ep patent

Free format text: STATUS: THE APPLICATION IS DEEMED TO BE WITHDRAWN

18D Application deemed to be withdrawn

Effective date: 20110322