CA2625608A1 - Packaging with continuing labels - Google Patents
Packaging with continuing labels Download PDFInfo
- Publication number
- CA2625608A1 CA2625608A1 CA002625608A CA2625608A CA2625608A1 CA 2625608 A1 CA2625608 A1 CA 2625608A1 CA 002625608 A CA002625608 A CA 002625608A CA 2625608 A CA2625608 A CA 2625608A CA 2625608 A1 CA2625608 A1 CA 2625608A1
- Authority
- CA
- Canada
- Prior art keywords
- package
- label
- continuing
- package according
- labels
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Abandoned
Links
- 238000004806 packaging method and process Methods 0.000 title description 7
- 230000000295 complement effect Effects 0.000 claims description 17
- 235000013305 food Nutrition 0.000 claims description 8
- 238000000034 method Methods 0.000 claims description 7
- 238000002372 labelling Methods 0.000 claims description 5
- 235000015067 sauces Nutrition 0.000 claims description 4
- 235000008960 ketchup Nutrition 0.000 claims description 3
- 239000000463 material Substances 0.000 claims description 3
- 244000056139 Brassica cretica Species 0.000 claims description 2
- 235000003351 Brassica cretica Nutrition 0.000 claims description 2
- 235000003343 Brassica rupestris Nutrition 0.000 claims description 2
- 208000006558 Dental Calculus Diseases 0.000 claims description 2
- 239000000853 adhesive Substances 0.000 claims description 2
- 230000001070 adhesive effect Effects 0.000 claims description 2
- 235000013361 beverage Nutrition 0.000 claims description 2
- QKSKPIVNLNLAAV-UHFFFAOYSA-N bis(2-chloroethyl) sulfide Chemical compound ClCCSCCCl QKSKPIVNLNLAAV-UHFFFAOYSA-N 0.000 claims description 2
- 235000013351 cheese Nutrition 0.000 claims description 2
- 235000013409 condiments Nutrition 0.000 claims description 2
- 239000003599 detergent Substances 0.000 claims description 2
- 238000007598 dipping method Methods 0.000 claims description 2
- 235000013310 margarine Nutrition 0.000 claims description 2
- 239000003264 margarine Substances 0.000 claims description 2
- 235000010746 mayonnaise Nutrition 0.000 claims description 2
- 239000008268 mayonnaise Substances 0.000 claims description 2
- 235000010460 mustard Nutrition 0.000 claims description 2
- 235000014438 salad dressings Nutrition 0.000 claims description 2
- 239000000344 soap Substances 0.000 claims description 2
- -1 polyethylene Polymers 0.000 description 4
- 230000000284 resting effect Effects 0.000 description 4
- 239000011521 glass Substances 0.000 description 3
- 239000004033 plastic Substances 0.000 description 3
- 229920003023 plastic Polymers 0.000 description 3
- 239000004743 Polypropylene Substances 0.000 description 2
- 230000015572 biosynthetic process Effects 0.000 description 2
- 239000002184 metal Substances 0.000 description 2
- 239000011087 paperboard Substances 0.000 description 2
- 229920001155 polypropylene Polymers 0.000 description 2
- 229920000219 Ethylene vinyl alcohol Polymers 0.000 description 1
- 241001465754 Metazoa Species 0.000 description 1
- 239000004698 Polyethylene Substances 0.000 description 1
- 239000012141 concentrate Substances 0.000 description 1
- 230000035622 drinking Effects 0.000 description 1
- 230000002708 enhancing effect Effects 0.000 description 1
- 239000004715 ethylene vinyl alcohol Substances 0.000 description 1
- RZXDTJIXPSCHCI-UHFFFAOYSA-N hexa-1,5-diene-2,5-diol Chemical compound OC(=C)CCC(O)=C RZXDTJIXPSCHCI-UHFFFAOYSA-N 0.000 description 1
- 239000000203 mixture Substances 0.000 description 1
- 229920000573 polyethylene Polymers 0.000 description 1
- 229920000139 polyethylene terephthalate Polymers 0.000 description 1
- 239000005020 polyethylene terephthalate Substances 0.000 description 1
- 239000000047 product Substances 0.000 description 1
Classifications
-
- B—PERFORMING OPERATIONS; TRANSPORTING
- B65—CONVEYING; PACKING; STORING; HANDLING THIN OR FILAMENTARY MATERIAL
- B65D—CONTAINERS FOR STORAGE OR TRANSPORT OF ARTICLES OR MATERIALS, e.g. BAGS, BARRELS, BOTTLES, BOXES, CANS, CARTONS, CRATES, DRUMS, JARS, TANKS, HOPPERS, FORWARDING CONTAINERS; ACCESSORIES, CLOSURES, OR FITTINGS THEREFOR; PACKAGING ELEMENTS; PACKAGES
- B65D21/00—Nestable, stackable or joinable containers; Containers of variable capacity
- B65D21/02—Containers specially shaped, or provided with fittings or attachments, to facilitate nesting, stacking, or joining together
- B65D21/0201—Containers specially shaped, or provided with fittings or attachments, to facilitate nesting, stacking, or joining together stackable or joined together side-by-side
- B65D21/0202—Containers specially shaped, or provided with fittings or attachments, to facilitate nesting, stacking, or joining together stackable or joined together side-by-side and loosely interengaged by integral complementary shapes
-
- B—PERFORMING OPERATIONS; TRANSPORTING
- B65—CONVEYING; PACKING; STORING; HANDLING THIN OR FILAMENTARY MATERIAL
- B65D—CONTAINERS FOR STORAGE OR TRANSPORT OF ARTICLES OR MATERIALS, e.g. BAGS, BARRELS, BOTTLES, BOXES, CANS, CARTONS, CRATES, DRUMS, JARS, TANKS, HOPPERS, FORWARDING CONTAINERS; ACCESSORIES, CLOSURES, OR FITTINGS THEREFOR; PACKAGING ELEMENTS; PACKAGES
- B65D23/00—Details of bottles or jars not otherwise provided for
- B65D23/08—Coverings or external coatings
- B65D23/0807—Coatings
- B65D23/0814—Coatings characterised by the composition of the material
- B65D23/0828—Coatings characterised by the composition of the material consisting mainly of paints or lacquers
-
- B—PERFORMING OPERATIONS; TRANSPORTING
- B65—CONVEYING; PACKING; STORING; HANDLING THIN OR FILAMENTARY MATERIAL
- B65D—CONTAINERS FOR STORAGE OR TRANSPORT OF ARTICLES OR MATERIALS, e.g. BAGS, BARRELS, BOTTLES, BOXES, CANS, CARTONS, CRATES, DRUMS, JARS, TANKS, HOPPERS, FORWARDING CONTAINERS; ACCESSORIES, CLOSURES, OR FITTINGS THEREFOR; PACKAGING ELEMENTS; PACKAGES
- B65D23/00—Details of bottles or jars not otherwise provided for
- B65D23/08—Coverings or external coatings
- B65D23/0842—Sheets or tubes applied around the bottle with or without subsequent folding operations
- B65D23/085—Sheets or tubes applied around the bottle with or without subsequent folding operations and glued or otherwise sealed to the bottle
-
- B—PERFORMING OPERATIONS; TRANSPORTING
- B65—CONVEYING; PACKING; STORING; HANDLING THIN OR FILAMENTARY MATERIAL
- B65D—CONTAINERS FOR STORAGE OR TRANSPORT OF ARTICLES OR MATERIALS, e.g. BAGS, BARRELS, BOTTLES, BOXES, CANS, CARTONS, CRATES, DRUMS, JARS, TANKS, HOPPERS, FORWARDING CONTAINERS; ACCESSORIES, CLOSURES, OR FITTINGS THEREFOR; PACKAGING ELEMENTS; PACKAGES
- B65D23/00—Details of bottles or jars not otherwise provided for
- B65D23/08—Coverings or external coatings
- B65D23/0842—Sheets or tubes applied around the bottle with or without subsequent folding operations
- B65D23/0878—Shrunk on the bottle
-
- B—PERFORMING OPERATIONS; TRANSPORTING
- B65—CONVEYING; PACKING; STORING; HANDLING THIN OR FILAMENTARY MATERIAL
- B65D—CONTAINERS FOR STORAGE OR TRANSPORT OF ARTICLES OR MATERIALS, e.g. BAGS, BARRELS, BOTTLES, BOXES, CANS, CARTONS, CRATES, DRUMS, JARS, TANKS, HOPPERS, FORWARDING CONTAINERS; ACCESSORIES, CLOSURES, OR FITTINGS THEREFOR; PACKAGING ELEMENTS; PACKAGES
- B65D23/00—Details of bottles or jars not otherwise provided for
- B65D23/10—Handles
- B65D23/102—Gripping means formed in the walls, e.g. roughening, cavities, projections
-
- B—PERFORMING OPERATIONS; TRANSPORTING
- B65—CONVEYING; PACKING; STORING; HANDLING THIN OR FILAMENTARY MATERIAL
- B65D—CONTAINERS FOR STORAGE OR TRANSPORT OF ARTICLES OR MATERIALS, e.g. BAGS, BARRELS, BOTTLES, BOXES, CANS, CARTONS, CRATES, DRUMS, JARS, TANKS, HOPPERS, FORWARDING CONTAINERS; ACCESSORIES, CLOSURES, OR FITTINGS THEREFOR; PACKAGING ELEMENTS; PACKAGES
- B65D2501/00—Containers having bodies formed in one piece
- B65D2501/0009—Bottles or similar containers with necks or like restricted apertures designed for pouring contents
- B65D2501/0081—Bottles of non-circular cross-section
Landscapes
- Engineering & Computer Science (AREA)
- Mechanical Engineering (AREA)
- Details Of Rigid Or Semi-Rigid Containers (AREA)
- Medical Preparation Storing Or Oral Administration Devices (AREA)
- Cosmetics (AREA)
- Packages (AREA)
Abstract
The invention is directed to a package (10c, 10d) having a continuing label (20c, 20d). The continuing label (20c, 20d) has at least one portion that is a continuation of a label on an adjacent package. The package (10c, 10d) of this invention can stand right side up or upside down and when displayed in a group creates a billboard or poster-like appearance.
Description
PACKAGING WITH CONTINUING LABELS
FIELD OF THE INVENTION
The present invention is directed to a package comprising a continuing label. More particularly, the present invention is directed to a package comprising a continuing label that has at least one portion that is a continuation of a label on an adjacent, and preferably, complementary package. The package of this invention preferably can stand right side up and upside down, is preferably squeezable and creates a billboard or poster-like appearance when displayed in a group.
BACKGROUND OF THE INVENTION
Packages, like bottles, and especially translucent bottles, are used to present to the consumer a variety of household products, especially food products. Manufacturers of such bottles, for example, often attempt to improve gripping means of the bottles to ensure that the bottles do not fall out of the consumers' hands during use. Also, manufacturers of bottles often concentrate on product evacuation from the bottle so that product is not wasted at the time the bottle is discarded or recycled.
Other manufacturers focus on marketing techniques for individual packages. For example, individual bottles have been shaped like animals, cartoon characters and drinking glasses so that they may be used and/or displayed after being emptied.
FIELD OF THE INVENTION
The present invention is directed to a package comprising a continuing label. More particularly, the present invention is directed to a package comprising a continuing label that has at least one portion that is a continuation of a label on an adjacent, and preferably, complementary package. The package of this invention preferably can stand right side up and upside down, is preferably squeezable and creates a billboard or poster-like appearance when displayed in a group.
BACKGROUND OF THE INVENTION
Packages, like bottles, and especially translucent bottles, are used to present to the consumer a variety of household products, especially food products. Manufacturers of such bottles, for example, often attempt to improve gripping means of the bottles to ensure that the bottles do not fall out of the consumers' hands during use. Also, manufacturers of bottles often concentrate on product evacuation from the bottle so that product is not wasted at the time the bottle is discarded or recycled.
Other manufacturers focus on marketing techniques for individual packages. For example, individual bottles have been shaped like animals, cartoon characters and drinking glasses so that they may be used and/or displayed after being emptied.
Labeling is also another means for enhancing the marketing appeal of packages. Unfortunately, however, marketers typically focus on package labels individually, and such labeling has a limited impact on catching consumer attention.
It is of increasing interest to develop a packaging and labeling system that will be exceptionally attractive to consumers. This invention, therefore, is directed to a package comprising a continuing label that has at least one portion that is a continuation of a label on an adjacent, and preferably, complementary package. The package of this invention is suitable to stand right side up or upside down (and preferably both right side up and upside down), is ergonometric, and creates a billboard or poster-like appearance when displayed in a group.
ADDITIONAL INFORMATION
Efforts have been disclosed for making packages. In U.S.
Patent Nos. DES 416,199, DES 507,748, 3,537,498, 5,156,285 and 5,350,078, bottles suitable for gripping are disclosed.
Other efforts have been disclosed for making packages. In U.S. Application, Publication Nos. 2003/0031851 Al and 2003/0075521 Al, bottles for consumer products are described.
Still other efforts have been disclosed for making packages. In U.S. Application Publication No. 2004/0232023 Al, an asymmetric package that creates an illusion of animation is described.
It is of increasing interest to develop a packaging and labeling system that will be exceptionally attractive to consumers. This invention, therefore, is directed to a package comprising a continuing label that has at least one portion that is a continuation of a label on an adjacent, and preferably, complementary package. The package of this invention is suitable to stand right side up or upside down (and preferably both right side up and upside down), is ergonometric, and creates a billboard or poster-like appearance when displayed in a group.
ADDITIONAL INFORMATION
Efforts have been disclosed for making packages. In U.S.
Patent Nos. DES 416,199, DES 507,748, 3,537,498, 5,156,285 and 5,350,078, bottles suitable for gripping are disclosed.
Other efforts have been disclosed for making packages. In U.S. Application, Publication Nos. 2003/0031851 Al and 2003/0075521 Al, bottles for consumer products are described.
Still other efforts have been disclosed for making packages. In U.S. Application Publication No. 2004/0232023 Al, an asymmetric package that creates an illusion of animation is described.
None of the additional information above describes an ergonometric package comprising a continuing label that has at least one portion that is a continuation of a label on an adjacent package.
SUNIlKARY OF THE INVENTION
In a first aspect, the present invention is directed to a package that is easy to grip and ergonometric, the package comprising:
(a) a body; and (b) a continuing label on the body wherein when the package is displayed in a group of packages comprising continuing labels, the group creates a billboard or poster-like image.
In a second aspect, the present invention is directed to a method for marketing products with the package of the first aspect of this invention.
Squeezable is defined to mean suitable to be squeezed or compressed by a human hand so that consumer product may be removed or evacuated therefrom. Package, as used herein, is defined to mean a container suitable to contain consumer products whereby such a container is not limited to any shape or size and can comprise, for example, metal, glass, plastic or paperboard. Ergonometric, as used herein, is meant to mean easy to grab and hold with the hand.
Continuing label, as used herein, is defined to mean a label that has at least one portion that continues from or connects with a label on an adjacent package.
SUNIlKARY OF THE INVENTION
In a first aspect, the present invention is directed to a package that is easy to grip and ergonometric, the package comprising:
(a) a body; and (b) a continuing label on the body wherein when the package is displayed in a group of packages comprising continuing labels, the group creates a billboard or poster-like image.
In a second aspect, the present invention is directed to a method for marketing products with the package of the first aspect of this invention.
Squeezable is defined to mean suitable to be squeezed or compressed by a human hand so that consumer product may be removed or evacuated therefrom. Package, as used herein, is defined to mean a container suitable to contain consumer products whereby such a container is not limited to any shape or size and can comprise, for example, metal, glass, plastic or paperboard. Ergonometric, as used herein, is meant to mean easy to grab and hold with the hand.
Continuing label, as used herein, is defined to mean a label that has at least one portion that continues from or connects with a label on an adjacent package.
Complementary, as used herein, means having a curve or portion that completes or contributes to a group to make a whole, and not simply a square or rectangular shaped object sitting adjacent to another square or rectangular shaped object. Billboard or poster-like means a picture or advertisement that is larger than a label on an individual package. On the body is defined to mean on the inner or outer surface of the package and/or impregnated within the material used to make the package.
BRIEF DESCRIPTION OF THE DRAWINGS
The subject matter which is regarded as the invention is particularly pointed out and distinctly claimed in the concluding portion of the specification. The invention, however, may be best understood by reference to the following description taken in conjunction with the accompanying drawing figures in which:
Figures 1 and 2 depict illustrative packaging suitable for use in this invention;
Figure 3 depicts a group of illustrative packaging having a logo, marketing emblem or slogan and a continuing label that creates a billboard or poster-like appearance; and Figure 4 depicts a group of illustrative packaging suitable for use in this invention having an up and down pattern for display.
BRIEF DESCRIPTION OF THE DRAWINGS
The subject matter which is regarded as the invention is particularly pointed out and distinctly claimed in the concluding portion of the specification. The invention, however, may be best understood by reference to the following description taken in conjunction with the accompanying drawing figures in which:
Figures 1 and 2 depict illustrative packaging suitable for use in this invention;
Figure 3 depicts a group of illustrative packaging having a logo, marketing emblem or slogan and a continuing label that creates a billboard or poster-like appearance; and Figure 4 depicts a group of illustrative packaging suitable for use in this invention having an up and down pattern for display.
DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS
There is no limitation with respect to the type of package that may be used in this invention other than that the 5 package is one which is suitable to contain a consumer product, and especially, a food product. Such a package typically comprises metal, glass, paperboard or plastic.
In a preferred embodiment, however, the package of the present invention is a squeezable plastic comprising polyethylene, polypropylene, polyethylene terephthalate, ethylene-vinyl alcohol, combinations thereof, or the like.
In an especially preferred embodiment, the package of the present invention is a bottle comprising polypropylene wherein the bottle is equipped with a cap suitable for a squeeze bottle, able to stand right side up and upside down, and asymmetric.
The consumer products suitable for use with the package of this invention include hair care products, skin care products, soap, detergents, beverages and food products.
The preferred products suitable for use with the package of this invention are food products like mayonnaise, tartar sauce, salad dressings, cheese condiments, mustard, ketchup, relish, margarine and dipping sauces. The most preferred products suitable for use in this invention are food products made commercially available by Unilever under the Hellmann's and/or Knorr brand names.
As to the labeling employed in this invention, the same comprise at least one portion (preferably two) that is a continuation (i.e., connects with) of a label on an adjacent package. The "puzzle-like" connections made by the continuing label of this invention contributes to the billboard or poster-like image created when displaying a group of packages made according to this invention.
It is particularly noted that there is no limitation with respect to how the label is applied to the package other than that the label can withstand package shipping conditions and not contaminate any food compositions present within the package. Illustrative and non-limiting examples of the type of continuing label that may be used/applied in this invention include those which are shrink-wrapped, etched on, painted on, glued on with an adhesive or impregnated within the material used to make the package (which is preferably at least translucent, and most preferably, transparent).
Typically, at least 30% of the total area of the external surface of the package of this invention is covered with label, and preferably, from about 40% to about 60%, and most preferably, from about 65% to about 90%, including all ranges subsumed therein. In an especially preferred embodiment, the continuing label is a shrink-wrap label.
Turning to the Figures, Figure 1 shows illustrative (label free) packaging suitable for use in this invention and in the form of two complementary bottles l0a and lOb. For illustrative purposes only, the complementary bottles l0a and lOb (which preferably are identical) are both shown standing right side up and resting on their bottoms 10a1 and lObl, respectively, whereby complementary bottle 10a has a front surface 10a3, a back surface 10a5, and preferably, a cap 10a7, and complementary bottle lOb has a front surface 10b3, a back surface lOb5, and preferably, a cap 10b7.
Joint 12 is formed by upright convex surface 14 on complementary bottle l0a and upright concave surface 16 on complementary bottle 10b.
Turning to Figure 2, shown are complementary bottles 10a and lOb with complementary bottle l0a resting on its bottom 10a1 and complementary bottle lOb resting on its cap 10b7.
Front surface 10a3 is positioned as described in Figure 1;
however, front surface 10b3 as shown in Figure 2 is reversed (i.e., occupying the position of back surface 10b5 of Figure 1) and inverted on bottle lOb.
Joint 12' is formed by upright convex surface 14 of complementary bottle l0a and invented concave surface 16' on complementary bottle lOb. It is within the scope of this invention for two complementary bottles to be side-by-side and inverted so that the bottles are adjacent and resting on their respective caps to create a joint consisting of two inverted surfaces (demonstrated in Figure 3 at Joint 12" ) .
Turning to Figure 3, shown is a package group 18 of illustrative complementary bottles lOc and 10d that comprise continuing labels 20c and 20d in the form of, for example, shrink-wrap labels. Continuing labels 20c have upper continuing portions 22 and lower continuing portions 24. Continuing labels 20d have upper continuing portions 26 and lower continuing portions 28. Upper continuing portion 22 can continue from or connect with lower continuing portions 24 at connecting gap 30, and/or lower continuing portion 24 can continue from lower continuing portion 28 at connecting gap 32. Upper continuing portion 26 can continue from lower continuing portion 28 at connecting gap 34. The billboard or poster-like appearance created in package group 18 is a collective result of the formation of connecting gaps 30, 32, and 34, the formation of joints 12, 12' and 12" and the collective display of optional graphics (for example, logos and emblems) on the labels.
Figure 4 shows a package group 18' being displayed in an illustrative and often preferred two up (A) and two down (B) pattern.
In an especially preferred embodiment, the labels (e.g., shrink-wrap labels) applied to the packages of this invention are identical and the continuing portions are created when the labels are applied to the packages in their right side up and/or upside down orientations.
There is no limitation with respect to the type of package that may be used in this invention other than that the 5 package is one which is suitable to contain a consumer product, and especially, a food product. Such a package typically comprises metal, glass, paperboard or plastic.
In a preferred embodiment, however, the package of the present invention is a squeezable plastic comprising polyethylene, polypropylene, polyethylene terephthalate, ethylene-vinyl alcohol, combinations thereof, or the like.
In an especially preferred embodiment, the package of the present invention is a bottle comprising polypropylene wherein the bottle is equipped with a cap suitable for a squeeze bottle, able to stand right side up and upside down, and asymmetric.
The consumer products suitable for use with the package of this invention include hair care products, skin care products, soap, detergents, beverages and food products.
The preferred products suitable for use with the package of this invention are food products like mayonnaise, tartar sauce, salad dressings, cheese condiments, mustard, ketchup, relish, margarine and dipping sauces. The most preferred products suitable for use in this invention are food products made commercially available by Unilever under the Hellmann's and/or Knorr brand names.
As to the labeling employed in this invention, the same comprise at least one portion (preferably two) that is a continuation (i.e., connects with) of a label on an adjacent package. The "puzzle-like" connections made by the continuing label of this invention contributes to the billboard or poster-like image created when displaying a group of packages made according to this invention.
It is particularly noted that there is no limitation with respect to how the label is applied to the package other than that the label can withstand package shipping conditions and not contaminate any food compositions present within the package. Illustrative and non-limiting examples of the type of continuing label that may be used/applied in this invention include those which are shrink-wrapped, etched on, painted on, glued on with an adhesive or impregnated within the material used to make the package (which is preferably at least translucent, and most preferably, transparent).
Typically, at least 30% of the total area of the external surface of the package of this invention is covered with label, and preferably, from about 40% to about 60%, and most preferably, from about 65% to about 90%, including all ranges subsumed therein. In an especially preferred embodiment, the continuing label is a shrink-wrap label.
Turning to the Figures, Figure 1 shows illustrative (label free) packaging suitable for use in this invention and in the form of two complementary bottles l0a and lOb. For illustrative purposes only, the complementary bottles l0a and lOb (which preferably are identical) are both shown standing right side up and resting on their bottoms 10a1 and lObl, respectively, whereby complementary bottle 10a has a front surface 10a3, a back surface 10a5, and preferably, a cap 10a7, and complementary bottle lOb has a front surface 10b3, a back surface lOb5, and preferably, a cap 10b7.
Joint 12 is formed by upright convex surface 14 on complementary bottle l0a and upright concave surface 16 on complementary bottle 10b.
Turning to Figure 2, shown are complementary bottles 10a and lOb with complementary bottle l0a resting on its bottom 10a1 and complementary bottle lOb resting on its cap 10b7.
Front surface 10a3 is positioned as described in Figure 1;
however, front surface 10b3 as shown in Figure 2 is reversed (i.e., occupying the position of back surface 10b5 of Figure 1) and inverted on bottle lOb.
Joint 12' is formed by upright convex surface 14 of complementary bottle l0a and invented concave surface 16' on complementary bottle lOb. It is within the scope of this invention for two complementary bottles to be side-by-side and inverted so that the bottles are adjacent and resting on their respective caps to create a joint consisting of two inverted surfaces (demonstrated in Figure 3 at Joint 12" ) .
Turning to Figure 3, shown is a package group 18 of illustrative complementary bottles lOc and 10d that comprise continuing labels 20c and 20d in the form of, for example, shrink-wrap labels. Continuing labels 20c have upper continuing portions 22 and lower continuing portions 24. Continuing labels 20d have upper continuing portions 26 and lower continuing portions 28. Upper continuing portion 22 can continue from or connect with lower continuing portions 24 at connecting gap 30, and/or lower continuing portion 24 can continue from lower continuing portion 28 at connecting gap 32. Upper continuing portion 26 can continue from lower continuing portion 28 at connecting gap 34. The billboard or poster-like appearance created in package group 18 is a collective result of the formation of connecting gaps 30, 32, and 34, the formation of joints 12, 12' and 12" and the collective display of optional graphics (for example, logos and emblems) on the labels.
Figure 4 shows a package group 18' being displayed in an illustrative and often preferred two up (A) and two down (B) pattern.
In an especially preferred embodiment, the labels (e.g., shrink-wrap labels) applied to the packages of this invention are identical and the continuing portions are created when the labels are applied to the packages in their right side up and/or upside down orientations.
Claims (20)
1. A package comprising:
(a) a body; and (b) a continuing label on the body wherein when the package is displayed in a group of packages comprising continuing labels, the group creates a billboard or poster-like appearance.
(a) a body; and (b) a continuing label on the body wherein when the package is displayed in a group of packages comprising continuing labels, the group creates a billboard or poster-like appearance.
2. The package according to claim 1 wherein the label comprises at least one portion that is a continuation of a label on an adjacent package.
3. The package according to claim 1 wherein the continuing label comprises at least two portions that are a continuation of a label on an adjacent package.
4. The package according to claim 1 wherein the package can stand right side up and upside down.
5. The package according to claim 1 wherein the continuing label further comprises an emblem, a logo, a product type or a combination thereof.
6. The package according to claim 1 wherein the continuing label is etched on, painted on, glued on with an adhesive, impregnated within material to make the package or a shrink-wrap label.
7. The package according to claim 1 wherein the continuing label covers at least about 30% of the package.
8. The package according to claim 1 wherein the package is squeezable.
9. The package according to claim 1 wherein the package comprises hair care product, skin care product, soap detergent, beverage or food product.
10. The package according to claim 1 wherein the package comprises food product which is mayonnaise, tartar sauce, salad dressing, cheese condiment, mustard, relish, ketchup, margarine or a dipping sauce.
11. The package according to claim 1 wherein the package comprises ketchup.
12. The package according to claim 1 wherein the package has a square or rectangle.
13. The package according to claim 1 wherein the package is a asymmetric and complementary.
14. The package according to claim 1 wherein the group comprises packages that are right side up and upside down.
15. The package according to claim 1 wherein the package has a convex and concave surface.
16. A method for marketing products comprising the steps of:
(a) labeling a package with a continuing label; and (b) displaying the package in a group of packages comprising continuing labels wherein the group creates a billboard or poster-like appearance when viewed by a consumer.
(a) labeling a package with a continuing label; and (b) displaying the package in a group of packages comprising continuing labels wherein the group creates a billboard or poster-like appearance when viewed by a consumer.
17. The method for marketing products according to claim 15 wherein the continuing label comprises at least one portion that is a continuation of a label on an adjacent package.
18. The method for marketing products according to claim 15 wherein the continuing label comprises at least two portions that are a continuation of a label on an adjacent package.
19. The method for marketing products according to claim 15 wherein the package can stand right side up and upside down.
20. The method for marketing products according to claim 15 wherein the continuing labels are identical and applied to packages that are right side up or upside down to produce continuing portions.
Applications Claiming Priority (3)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| US11/269,405 | 2005-11-08 | ||
| US11/269,405 US20070102316A1 (en) | 2005-11-08 | 2005-11-08 | Packaging with continuing labels |
| PCT/EP2006/009871 WO2007054175A2 (en) | 2005-11-08 | 2006-10-12 | Packaging with continuing labels |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CA2625608A1 true CA2625608A1 (en) | 2007-05-18 |
Family
ID=37562056
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CA002625608A Abandoned CA2625608A1 (en) | 2005-11-08 | 2006-10-12 | Packaging with continuing labels |
Country Status (8)
| Country | Link |
|---|---|
| US (1) | US20070102316A1 (en) |
| EP (1) | EP1951585A2 (en) |
| AR (1) | AR056777A1 (en) |
| BR (1) | BRPI0619644A2 (en) |
| CA (1) | CA2625608A1 (en) |
| RU (1) | RU2008122903A (en) |
| WO (1) | WO2007054175A2 (en) |
| ZA (1) | ZA200803656B (en) |
Families Citing this family (17)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US8025314B2 (en) | 2002-05-15 | 2011-09-27 | Target Brands, Inc. | Medication packaging and labeling system |
| US7311205B2 (en) | 2005-01-25 | 2007-12-25 | Target Brands, Inc. | Pharmacy bottle system including label |
| US7628427B2 (en) * | 2005-01-25 | 2009-12-08 | Target Brands, Inc. | Pharmacy label system |
| US20090230015A1 (en) * | 2008-03-12 | 2009-09-17 | Chad Harrison | Home pharmacy kits |
| US20080228160A1 (en) * | 2007-03-12 | 2008-09-18 | Harrison Chad E | Essential home pharmacy kits |
| US20080230424A1 (en) * | 2007-03-20 | 2008-09-25 | Nalini Chawla | System for communicating benefits of a product and/or product array |
| US20080308444A1 (en) * | 2007-06-13 | 2008-12-18 | Baxter International Inc. | Packaging system and method of alerting a practitioner |
| US20100294690A1 (en) * | 2009-05-19 | 2010-11-25 | The Coca-Cola Plaza Nw | Package displaying a holistic message |
| US8281929B2 (en) | 2009-12-28 | 2012-10-09 | Target Brands, Inc. | Pharmacy label with securable tab and systems associated therewith |
| US8870004B2 (en) | 2011-10-25 | 2014-10-28 | Target Brands, Inc. | Pharmacy bottle, system, and method |
| US10273033B2 (en) | 2012-03-16 | 2019-04-30 | Graham Packaging Company, L.P. | Asymmetric pressurized plastic container |
| CA2873004A1 (en) | 2012-05-07 | 2013-11-14 | The Procter & Gamble Company | Flexible materials for flexible containers |
| RU2015154138A (en) * | 2013-05-17 | 2017-06-22 | Нестек С.А. | PACKAGING FOR CONSUMER PRODUCTS AND METHOD OF ITS APPLICATION |
| BR112016001874A2 (en) | 2013-08-01 | 2017-08-01 | Procter & Gamble | disposable flexible containers having surface elements |
| EP3027529B1 (en) | 2013-08-01 | 2017-10-04 | The Procter and Gamble Company | Flexible containers having improved seam and methods of making the same |
| US9994376B2 (en) * | 2013-10-29 | 2018-06-12 | The Procter & Gamble Company | Package comprising a plurality of individually wrapped articles |
| US9371158B2 (en) * | 2014-06-25 | 2016-06-21 | The Procter & Gamble Company | Liquid laundry product having a window for viewing |
Family Cites Families (11)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| GB213374A (en) * | 1923-01-30 | 1924-04-03 | Charles Samuel Townsend | Improvements in or relating to cartons and means for displaying articles for sale |
| US4708253A (en) * | 1986-11-06 | 1987-11-24 | Universal Symetrics Corporation | Multiple interconnected containers with elongated necks and transverse recesses |
| FR2610900B1 (en) * | 1987-02-12 | 1990-01-05 | Baroi Stefan | ADJUSTABLE CONTAINERS ALLOWING VARIABLE CAPACITY |
| US6989931B2 (en) * | 1998-07-22 | 2006-01-24 | Rosenthal Bruce A | Lenticular optical system |
| US6484478B1 (en) * | 2000-01-24 | 2002-11-26 | Illinois Tool Works Inc. | System and method for packaging oriented containers |
| US6478167B1 (en) * | 2000-02-02 | 2002-11-12 | Robert Earl Burgess | Container positioning and displaying system and associated methods |
| US6857530B2 (en) * | 2002-02-26 | 2005-02-22 | Graham Packaging Company, L.P. | Package of interengaging containers for companion products |
| JP2003335383A (en) * | 2002-05-14 | 2003-11-25 | Uni Charm Corp | Double packaging body |
| US20040232023A1 (en) * | 2003-05-21 | 2004-11-25 | Unilever Bestfoods North America | Asymmetric package for market appeal |
| US7661549B2 (en) * | 2003-09-30 | 2010-02-16 | Pamela Rae | Mutually engagable twin personal care bottles |
| USD543851S1 (en) * | 2005-06-08 | 2007-06-05 | Elopak Systems Ag | Packaging carton |
-
2005
- 2005-11-08 US US11/269,405 patent/US20070102316A1/en not_active Abandoned
-
2006
- 2006-10-12 BR BRPI0619644-6A patent/BRPI0619644A2/en not_active IP Right Cessation
- 2006-10-12 ZA ZA200803656A patent/ZA200803656B/en unknown
- 2006-10-12 WO PCT/EP2006/009871 patent/WO2007054175A2/en active Application Filing
- 2006-10-12 EP EP06806228A patent/EP1951585A2/en not_active Withdrawn
- 2006-10-12 RU RU2008122903/12A patent/RU2008122903A/en not_active Application Discontinuation
- 2006-10-12 CA CA002625608A patent/CA2625608A1/en not_active Abandoned
- 2006-11-07 AR ARP060104875A patent/AR056777A1/en unknown
Also Published As
| Publication number | Publication date |
|---|---|
| AR056777A1 (en) | 2007-10-24 |
| RU2008122903A (en) | 2009-12-20 |
| WO2007054175A3 (en) | 2007-08-02 |
| ZA200803656B (en) | 2009-09-30 |
| EP1951585A2 (en) | 2008-08-06 |
| BRPI0619644A2 (en) | 2011-10-04 |
| US20070102316A1 (en) | 2007-05-10 |
| WO2007054175A2 (en) | 2007-05-18 |
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Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| FZDE | Discontinued |