EP1841512A1 - Mise en correspondance et marquage de publicites pour la distribution ciblee dans une pluralite de jeux video, tels que des jeux a joueur unique ou a plusieurs joueurs - Google Patents

Mise en correspondance et marquage de publicites pour la distribution ciblee dans une pluralite de jeux video, tels que des jeux a joueur unique ou a plusieurs joueurs

Info

Publication number
EP1841512A1
EP1841512A1 EP05725127A EP05725127A EP1841512A1 EP 1841512 A1 EP1841512 A1 EP 1841512A1 EP 05725127 A EP05725127 A EP 05725127A EP 05725127 A EP05725127 A EP 05725127A EP 1841512 A1 EP1841512 A1 EP 1841512A1
Authority
EP
European Patent Office
Prior art keywords
advertisement
game
advertisements
advertising
player
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Ceased
Application number
EP05725127A
Other languages
German (de)
English (en)
Other versions
EP1841512A4 (fr
Inventor
David J. Sturman
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Microsoft Technology Licensing LLC
Original Assignee
Massive Inc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Massive Inc filed Critical Massive Inc
Priority to EP12001279A priority Critical patent/EP2463001A3/fr
Publication of EP1841512A1 publication Critical patent/EP1841512A1/fr
Publication of EP1841512A4 publication Critical patent/EP1841512A4/fr
Ceased legal-status Critical Current

Links

Classifications

    • A—HUMAN NECESSITIES
    • A63—SPORTS; GAMES; AMUSEMENTS
    • A63F—CARD, BOARD, OR ROULETTE GAMES; INDOOR GAMES USING SMALL MOVING PLAYING BODIES; VIDEO GAMES; GAMES NOT OTHERWISE PROVIDED FOR
    • A63F13/00—Video games, i.e. games using an electronically generated display having two or more dimensions
    • A63F13/60—Generating or modifying game content before or while executing the game program, e.g. authoring tools specially adapted for game development or game-integrated level editor
    • A63F13/61—Generating or modifying game content before or while executing the game program, e.g. authoring tools specially adapted for game development or game-integrated level editor using advertising information
    • A63F13/12—
    • A—HUMAN NECESSITIES
    • A63—SPORTS; GAMES; AMUSEMENTS
    • A63F—CARD, BOARD, OR ROULETTE GAMES; INDOOR GAMES USING SMALL MOVING PLAYING BODIES; VIDEO GAMES; GAMES NOT OTHERWISE PROVIDED FOR
    • A63F13/00—Video games, i.e. games using an electronically generated display having two or more dimensions
    • A63F13/30—Interconnection arrangements between game servers and game devices; Interconnection arrangements between game devices; Interconnection arrangements between game servers
    • A—HUMAN NECESSITIES
    • A63—SPORTS; GAMES; AMUSEMENTS
    • A63F—CARD, BOARD, OR ROULETTE GAMES; INDOOR GAMES USING SMALL MOVING PLAYING BODIES; VIDEO GAMES; GAMES NOT OTHERWISE PROVIDED FOR
    • A63F13/00—Video games, i.e. games using an electronically generated display having two or more dimensions
    • A63F13/30—Interconnection arrangements between game servers and game devices; Interconnection arrangements between game devices; Interconnection arrangements between game servers
    • A63F13/33—Interconnection arrangements between game servers and game devices; Interconnection arrangements between game devices; Interconnection arrangements between game servers using wide area network [WAN] connections
    • A63F13/335—Interconnection arrangements between game servers and game devices; Interconnection arrangements between game devices; Interconnection arrangements between game servers using wide area network [WAN] connections using Internet
    • A—HUMAN NECESSITIES
    • A63—SPORTS; GAMES; AMUSEMENTS
    • A63F—CARD, BOARD, OR ROULETTE GAMES; INDOOR GAMES USING SMALL MOVING PLAYING BODIES; VIDEO GAMES; GAMES NOT OTHERWISE PROVIDED FOR
    • A63F13/00—Video games, i.e. games using an electronically generated display having two or more dimensions
    • A63F13/70—Game security or game management aspects
    • A63F13/79—Game security or game management aspects involving player-related data, e.g. identities, accounts, preferences or play histories
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00—Administration; Management
    • G06Q10/04—Forecasting or optimisation specially adapted for administrative or management purposes, e.g. linear programming or "cutting stock problem"
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00—Administration; Management
    • G06Q10/08—Logistics, e.g. warehousing, loading or distribution; Inventory or stock management
    • G06Q10/087—Inventory or stock management, e.g. order filling, procurement or balancing against orders
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • A—HUMAN NECESSITIES
    • A63—SPORTS; GAMES; AMUSEMENTS
    • A63F—CARD, BOARD, OR ROULETTE GAMES; INDOOR GAMES USING SMALL MOVING PLAYING BODIES; VIDEO GAMES; GAMES NOT OTHERWISE PROVIDED FOR
    • A63F2300/00—Features of games using an electronically generated display having two or more dimensions, e.g. on a television screen, showing representations related to the game
    • A63F2300/40—Features of games using an electronically generated display having two or more dimensions, e.g. on a television screen, showing representations related to the game characterised by details of platform network
    • A63F2300/407—Data transfer via internet
    • A—HUMAN NECESSITIES
    • A63—SPORTS; GAMES; AMUSEMENTS
    • A63F—CARD, BOARD, OR ROULETTE GAMES; INDOOR GAMES USING SMALL MOVING PLAYING BODIES; VIDEO GAMES; GAMES NOT OTHERWISE PROVIDED FOR
    • A63F2300/00—Features of games using an electronically generated display having two or more dimensions, e.g. on a television screen, showing representations related to the game
    • A63F2300/50—Features of games using an electronically generated display having two or more dimensions, e.g. on a television screen, showing representations related to the game characterized by details of game servers
    • A63F2300/55—Details of game data or player data management
    • A63F2300/5506—Details of game data or player data management using advertisements
    • A—HUMAN NECESSITIES
    • A63—SPORTS; GAMES; AMUSEMENTS
    • A63F—CARD, BOARD, OR ROULETTE GAMES; INDOOR GAMES USING SMALL MOVING PLAYING BODIES; VIDEO GAMES; GAMES NOT OTHERWISE PROVIDED FOR
    • A63F2300/00—Features of games using an electronically generated display having two or more dimensions, e.g. on a television screen, showing representations related to the game
    • A63F2300/50—Features of games using an electronically generated display having two or more dimensions, e.g. on a television screen, showing representations related to the game characterized by details of game servers
    • A63F2300/55—Details of game data or player data management
    • A63F2300/5546—Details of game data or player data management using player registration data, e.g. identification, account, preferences, game history

Definitions

  • video game developers/publishers may place advertisement-related images within the scenery of their games (e.g., billboards, stadium signs, etc.).
  • these advertisements are built in to the game code (e.g., hard coded) and displayed consistently (e.g., at the same place/time) in the game. Based on this hard coding, they can not be changed.
  • the advertisements may be provided to the game through a network connection so that the advertisements can be provided for display in the game after the game code has been developed, thus allowing for more dynamic advertisement content.
  • Figure 1 is an example of a suitable environment in which the advertisement delivery scheme and associated facility can be implemented.
  • An example of a representative environment that may be used to implement the advertisement delivery scheme and associated facility may include an advertisement server with various components and services, including client library functions that provide an easy way to link game code (including previously developed game code) with the advertisement server.
  • the advertisement server may also include one or more database components that contain data regarding game inventories, media files, impression statistics, reporting, etc. More specifically, the advertisement server may be responsible for matching advertisements to available ad units/inventory elements for games that are currently being played (or about to be played) on gaming devices that are in communication with the advertisement server.
  • advertisements may be delivered to games using the advertisement server, thereby enhancing the experience of the game player.
  • information may be delivered to games using the advertisement server, thereby enhancing the experience of the game player.
  • it may be possible to provide real time content in a game, such as NFL scores, weather information, holiday decorations in cityscapes, etc.
  • a suitable environment 100 in which aspects of the invention may operate include several interconnected systems including at least one game developer system 102, at least one advertisement recipient client 104 (e.g., game player system), at least one advertiser system 106, at least one advertisement management service system 108, and at least one game publisher system 110 that publishes a game title and holds final approval in the content of the game.
  • advertisers, game publishers, and game developers may work with the advertisement management service to manage the dissemination of advertisements.
  • the publisher system 110 may link with various interfaces of the advertisement management service system 108 that allow the publisher to approve or reject insertion orders and to view associated reports (described in more detail with respect to Figure 8).
  • Other systems may also be included, such as at least one partner system 112 that provides real time content (e.g., weather reports, sports scores, news headlines, etc.) or other information that may be delivered real-time into games.
  • the advertisement server 114 may fulfill requests received from the advertisement recipient client 104 for advertisements and associated media, including supporting advertisement requests from the advertisement recipient client 104. This may include handling initial connections, providing requested lists of advertisements for specific available ad units, serving media, etc.
  • the game developer system 102 and advertisement management service system 108 may communicate to incorporate at least a portion of the client library functionality 130 into a game title, which may include having the developer specify the availability of available ad units within specific game titles.
  • the invention can be embodied in a special purpose computer or data processor that is specifically programmed, configured, or constructed to perform one or more of the computer-executable instructions explained in detail below.
  • computer game console
  • console or the like, as used generally herein, refers to any of the above devices, as well as any data processor.
  • the invention can also be practiced in distributed environments, where tasks or modules are performed by remote processing devices, which are linked through a communications network, such as a Local Area Network ("LAN”), Wide Area Network ("WAN”), or the Internet.
  • LAN Local Area Network
  • WAN Wide Area Network
  • program or game modules or sub-routines may be located in both local and remote memory storage devices.
  • aspects of the invention described below may be stored or distributed on computer-readable media, including magnetic and optically readable and removable computer discs, stored as firmware in chips (e.g., EEPROM chips), as well as distributed electronically over the Internet or over other networks (including wireless networks).
  • EEPROM chips electrically erasable programmable read-only memory
  • portions of the invention may reside on a server computer, while corresponding portions reside on a client computer. Data structures and transmission of data particular to aspects of the invention are also encompassed within the scope of the invention.
  • various flows of data may occur in association with the advertisement server 114 delivering advertising to one or more advertising recipient systems, such as the advertisement recipient client 104 of Figure 1.
  • the advertising recipient client 104 (not shown in Figure 3) may communicate with an advertising request handler 310 associated with the advertisement server 114. This may enable the matching of advertisement campaigns to various appropriate video game titles.
  • the advertisement serving database 122 contains advertising information that is available to potentially display on all advertisement recipient clients 104 within the framework of the advertising delivery scheme and associated facility.
  • a set of advertising for each request may be extracted from the advertisement serving database 122 based upon data retrieved from the advertisement recipient database 120 keyed upon the unique client identifier.
  • the tail end of this process e.g., actually delivering the files and data that the advertisement recipient client 104 uses to display the advertisement
  • the delivery of the content for advertisements may be separated from the metadata concerning the advertisement.
  • advertising can be further targeted based upon specific demographic characteristics of a game player.
  • This targeting is specified within the advertisement serving database 122 and used to compare against data retrieved from a client data storage 160 by the advertising matching and weighting system 320.
  • the client data storage 260 may contains demographic information regarding a specific game player. This information may be collected from various sources, both internal and external to the advertisement management service system 108. For example, it may contain demographic information about a game player collected via the use of an IP address, including information tracked by the advertisement management service system 108 and/or information purchased or traded from other data collection sources (e.g., Internet service providers, data mining companies, online retailers, etc.).
  • Figure 4 provides an example of the organization of available ad units/inventory elements within a particular game title 400.
  • the game title 400 e.g., Mall Tycoon
  • the game title 400 includes three SKUs (402, 404, and 406), with SKU 1 402 shown in more detail.
  • a SKU represents a specific version of a title, differentiated from other versions of the title by platform, language, geographic distribution, format (e.g., PAL/NTSC), or other features.
  • One title may have multiple SKUs worldwide.
  • targeting may involve inclusions (e.g., all sports games), exclusions (e.g., no games with "blood” as a keyword) or a combination of both (e.g., in the evenings but not on Tuesdays).
  • inclusions e.g., all sports games
  • exclusions e.g., no games with "blood” as a keyword
  • combination of both e.g., in the evenings but not on Tuesdays.
  • An implicit prioritization scheme may also be used, where advertisements with narrower targeting take precedence over those with broader targeting, because the opportunities to run such advertisements may be limited. For example, if Advertisement A targets racing titles on Tuesday and Advertisement B targets all titles on Tuesday, it may be beneficial to run Advertisement A over Advertisement B because it is narrower so that there is a greater chance that both advertisements can be run that day. In a similar scheme, an advertisement with a lower run rate (e.g., has only run once so far) may take precedence over an advertisement with a higher run rate (e.g., has run three times so far). Also, it may be possible for administrative users to adjust prioritization schemes on an as needed basis (e.g., to strengthen or weaken the scores of particular advertisements or advertisement groups to reach desired goals).

Landscapes

  • Engineering & Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Multimedia (AREA)
  • Strategic Management (AREA)
  • Development Economics (AREA)
  • Economics (AREA)
  • Accounting & Taxation (AREA)
  • Finance (AREA)
  • General Business, Economics & Management (AREA)
  • Physics & Mathematics (AREA)
  • Marketing (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Game Theory and Decision Science (AREA)
  • Human Resources & Organizations (AREA)
  • Operations Research (AREA)
  • Quality & Reliability (AREA)
  • Tourism & Hospitality (AREA)
  • Computer Security & Cryptography (AREA)
  • Information Transfer Between Computers (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

La présente invention a trait à un système de distribution de publicités pour une pluralité de jeux vidéo sans qu'il soit nécessaire aux publicitaires de préciser des titres de jeux spécifiques dans lesquels ils souhaiteraient le placement de leur publicités. Les publicités ciblées peuvent être fournies via une connexion de réseau tandis que les applications de jeux vidéo sont exécutées sur des dispositifs de jeu, ou via d'autres moyens. Des publicités peuvent être ciblées vers des groupes d'un ou de plusieurs jeux, et ou des groupes d'un ou de plusieurs joueurs. Les publicités peuvent être mises en correspondance et marquées pour figurer dans des unités publicitaires spécifiques disponibles dans chaque jeu. Le système de distribution de publicités et une installation associée peuvent être mis en oeuvre par rapport à des jeux à joueur unique ou à plusieurs joueurs.
EP05725127A 2004-12-23 2005-03-08 Mise en correspondance et marquage de publicites pour la distribution ciblee dans une pluralite de jeux video, tels que des jeux a joueur unique ou a plusieurs joueurs Ceased EP1841512A4 (fr)

Priority Applications (1)

Application Number Priority Date Filing Date Title
EP12001279A EP2463001A3 (fr) 2004-12-23 2005-03-08 Correspondance et marquage de publicités pour l'administration ciblée dans plusieurs jeux vidéo, tels qu'un jeu simple et multi-joueurs

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US63863704P 2004-12-23 2004-12-23
PCT/US2005/007782 WO2006071246A1 (fr) 2004-12-23 2005-03-08 Mise en correspondance et marquage de publicites pour la distribution ciblee dans une pluralite de jeux video, tels que des jeux a joueur unique ou a plusieurs joueurs

Publications (2)

Publication Number Publication Date
EP1841512A1 true EP1841512A1 (fr) 2007-10-10
EP1841512A4 EP1841512A4 (fr) 2008-01-23

Family

ID=36615244

Family Applications (2)

Application Number Title Priority Date Filing Date
EP12001279A Ceased EP2463001A3 (fr) 2004-12-23 2005-03-08 Correspondance et marquage de publicités pour l'administration ciblée dans plusieurs jeux vidéo, tels qu'un jeu simple et multi-joueurs
EP05725127A Ceased EP1841512A4 (fr) 2004-12-23 2005-03-08 Mise en correspondance et marquage de publicites pour la distribution ciblee dans une pluralite de jeux video, tels que des jeux a joueur unique ou a plusieurs joueurs

Family Applications Before (1)

Application Number Title Priority Date Filing Date
EP12001279A Ceased EP2463001A3 (fr) 2004-12-23 2005-03-08 Correspondance et marquage de publicités pour l'administration ciblée dans plusieurs jeux vidéo, tels qu'un jeu simple et multi-joueurs

Country Status (4)

Country Link
EP (2) EP2463001A3 (fr)
JP (1) JP2008525884A (fr)
CN (1) CN101142003A (fr)
WO (1) WO2006071246A1 (fr)

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CN105229684B (zh) * 2013-03-15 2021-02-19 布莱恩·麦克法登 用于控制和优化信息交换中的用户之间信息分布的系统
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CN107783945B (zh) * 2017-11-13 2020-09-29 山东师范大学 一种基于眼动追踪的搜索结果网页注意力测评方法及装置
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CN111054069A (zh) * 2019-11-29 2020-04-24 上海趣蕴网络科技有限公司 一种游戏广告系统、方法及其客户端
CN111111215B (zh) * 2019-12-24 2023-06-27 北京像素软件科技股份有限公司 游戏匹配方法、装置、服务器及可读存储介质
CN111144954A (zh) * 2019-12-31 2020-05-12 聚好看科技股份有限公司 展示资源投放方法及其设备
CN113722626B (zh) * 2021-08-30 2024-08-09 北京得间科技有限公司 素材并发请求处理方法、计算设备及存储介质
CN117876029B (zh) * 2024-03-12 2024-05-07 南京摆渡人网络信息技术有限公司 一种基于商品推广的人机交互优化系统、方法及装置

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Also Published As

Publication number Publication date
WO2006071246A1 (fr) 2006-07-06
EP2463001A2 (fr) 2012-06-13
CN101142003A (zh) 2008-03-12
EP1841512A4 (fr) 2008-01-23
JP2008525884A (ja) 2008-07-17
EP2463001A3 (fr) 2012-12-12

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