EP1580710A2 - Affiche publicitaire sous forme de bande avec présentation tridimensionelle des affiches publicitaires - Google Patents

Affiche publicitaire sous forme de bande avec présentation tridimensionelle des affiches publicitaires Download PDF

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Publication number
EP1580710A2
EP1580710A2 EP05005132A EP05005132A EP1580710A2 EP 1580710 A2 EP1580710 A2 EP 1580710A2 EP 05005132 A EP05005132 A EP 05005132A EP 05005132 A EP05005132 A EP 05005132A EP 1580710 A2 EP1580710 A2 EP 1580710A2
Authority
EP
European Patent Office
Prior art keywords
advertising
motif
dimensional
advertising motif
band
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Granted
Application number
EP05005132A
Other languages
German (de)
English (en)
Other versions
EP1580710A3 (fr
EP1580710B1 (fr
Inventor
Christoph A. Parbel
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Apa Adelfang & Parbel & Cokg GmbH
Original Assignee
Apa Adelfang & Parbel & Cokg GmbH
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
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Application filed by Apa Adelfang & Parbel & Cokg GmbH filed Critical Apa Adelfang & Parbel & Cokg GmbH
Publication of EP1580710A2 publication Critical patent/EP1580710A2/fr
Publication of EP1580710A3 publication Critical patent/EP1580710A3/fr
Application granted granted Critical
Publication of EP1580710B1 publication Critical patent/EP1580710B1/fr
Not-in-force legal-status Critical Current
Anticipated expiration legal-status Critical

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Classifications

    • GPHYSICS
    • G09EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09FDISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F19/00Advertising or display means not otherwise provided for
    • G09F19/12Advertising or display means not otherwise provided for using special optical effects
    • G09F19/125Stereoscopic displays; 3D displays
    • GPHYSICS
    • G09EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09FDISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F15/00Boards, hoardings, pillars, or like structures for notices, placards, posters, or the like
    • GPHYSICS
    • G09EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09FDISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F19/00Advertising or display means not otherwise provided for
    • G09F19/12Advertising or display means not otherwise provided for using special optical effects
    • GPHYSICS
    • G09EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09FDISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F19/00Advertising or display means not otherwise provided for
    • G09F19/22Advertising or display means on roads, walls or similar surfaces, e.g. illuminated
    • GPHYSICS
    • G09EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09FDISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F19/00Advertising or display means not otherwise provided for
    • G09F19/22Advertising or display means on roads, walls or similar surfaces, e.g. illuminated
    • G09F2019/223Advertising or display means on roads, walls or similar surfaces, e.g. illuminated in pavement panels

Definitions

  • the invention relates to an advertising band, in particular for the Edge of a sports venue playing field in relation to a Ground of this is erectable and in the high Horizontal elongated runs, and on a visible side with an advertising motif, z. B. in the form of a figure, in Shape of signs and the like. Provided so that from more distant Position considers a three-dimensional spatial Effect is achieved.
  • all advertising material is flat material Understand realized and up-to-date advertising material including advertising boards in the sports field area, standing at the edge of the sports field, hanging from higher ground Placing the stage, from the back of the goal area and Like., But also such advertising material that as a promotional film, Advertising sign, advertising transparent is designed and a relative contains large-area advertising space with advertising motif.
  • advertising boards When using the advertising in question in a sports venue It is customary to position these vertically.
  • the advertising boards from the Vertical with respect to the viewing direction inclined backwards to order, even with increased consideration of the advertising boards z. B. on a television camera to keep the advertising motif recognizable.
  • advertising boards are flat objects that are in the Case of advertising boards in sports facilities fence-like side by side ranked and possibly interconnected. Especially with increased camera position in the case of television broadcasts it was found that the recognizability of the Advertising motifs, especially in camera stills not always guaranteed is.
  • An object of the present invention is therefore to to create an advertising band of the type mentioned, the a pronounced three-dimensional effect for the advertising motif even in an area outside of an ideal viewing point guaranteed.
  • the invention uses the vanishing point perspective to starting from a two-dimensional advertising motif representation to achieve the effect of a third dimension of this advertising motif.
  • the advertising motif in a second representation, offset to a first two-dimensional representation of the advertising motif, offset arranged in the depth or alternatively out of the depth.
  • the three-dimensional effect thus produced by dislocation of an intended on a gang advertising motif allows one three-dimensional effect not only from a single stationary Viewpoint, but also from a larger one To perceive the area around this point.
  • the resulting three-dimensional visual effect surprisingly close to reality on a high-ranking banner, d. H. easily comparable to an actual one three-dimensional realization of the advertising motif before the Band.
  • the advertising motif another Component in the form of a shading representation of the advertising motif includes, wherein the fictitious light source angle of incidence is arbitrarily selectable for shadow generation, advantageously such that the three-dimensional effect for the advertising motif is optimally supported.
  • a similar supporting effect for the three-dimensional Effect of the advertising motif results in the event that the advertising band behind the advertising motif by means of a horizontal line is divided into a first and a second level. Through this Subdivision of the background of the advertising motif becomes the eye the viewer supports the advertising motif three-dimensionally to be seen protruding from the advertising band.
  • the first and second background levels to support the visual impression of a upright background plane and a horizontal plane, on which is the advertising motif, graphically designed differently are.
  • This graphically different design can in itself arbitrary, for example with the help of different Shades of the two levels take place.
  • the edges are in the third dimension or the depth relative to each other offset first and second two-dimensional representations of the advertising motif with each other, preferably connected by lines.
  • This can be for Elements of the advertising motif to make a physical impression.
  • a letter component of the Advertising motif as corporeal appearing letter plausible be made.
  • limiting elements For the delimitation of adjacent advertising motifs are preferably limiting elements provided, which also graphically in itself two-dimensionally provided and the same vanishing point perspective transformation are subjected to a three-dimensional Effect for the delimiting elements. Is preferred the representation for the delimiters in the case of an in two levels subdivided background level for the advertising motif selected in the manner of a balustrade.
  • the boundary elements are further preferably in the above-mentioned Drop shadow generation included.
  • the advertising band according to the invention can also be a central advertising motif with the inventive three-dimensional effect as well at least one additional advertising motif in the same three-dimensional Representation preferred laterally from the central Provide advertising motif to increase the overall advertising impact.
  • this additional advertising motif can be a pictorial representation or a logo and involved in drop shadow generation be.
  • the two-dimensional representation of the advertising motif can help with the vanishing point perspective used according to the invention both be positive as well as negative. That is, the second two-dimensional representation of the advertising motif can in depth with respect to the first two-dimensional representation of the advertising motif be offset or from this first two-dimensional Representation to be offset forward. Of course you can this negative or positive representation also used mixed be so that a section of the advertising motif or additional Elements positive and another section negative Presentation arrives.
  • Fig. 1 shows schematically a banner 10, on which a two-dimensional Advertising motif 11 provided in the form of a logo is, in the illustrated embodiment, without it to be limited, consists of letters and a total of that Word "sponsor" yields.
  • the advertising banner is ready for installation Everything is determined in a sports venue, being part of a circulating gang limited the edge of the sports field playing field and is set up high from the field.
  • Adboards are known per se.
  • a two-dimensional representation of the advertising motif 11 on the advertising tape 10 of Fig. 1 is a advertising tape representation with a pronounced three-dimensional effect
  • the two-dimensional advertising motif representation of FIG. 1 subjected to a vanishing point perspective transformation is shown schematically in Fig. 2.
  • a horizon and a Vanishing point determined and by this measure becomes a Transformation carried out, therefore starting in the depth from the first two-dimensional representation of the advertising motif 11 is a second two-dimensional representation 12 of the advertising motif is arranged offset.
  • the first and second two-dimensional advertising motif representations 11, 12 also by connecting lines connected to each other, showing the edges of the two advertising motifs 11, 12 in selected places with each other connect, such as through the connecting line 13, which the edges of the letters R, in the illustrations 11, 12 connects in the upper left corner.
  • the connecting line through which the two-dimensional Letters become three-dimensional letters it comes to visual irritation or uncleanliness between the connecting lines and the letter boundary lines, such as in the lower rear of the letter S.
  • Correspondingly irritating lines be it connecting lines or letter boundary lines are preferably eliminated, resulting in the representation of Fig. 4, the clean Closure and completion of the representation edges of the three-dimensional Advertising motif clarifies.
  • Fig. 4 is the three-dimensional effect for the advertising motif 11, 12 clearly on the advertising tape 10, d. h., the logo "Sponsor" stands three-dimensional against the background, through the surface of the advertising tape 10 behind the advertising motif 11, 12th is fixed.
  • This three-dimensional effect can thereby be promoted that the background of the advertising motif 11, 12 or the surface of the advertising band 10 by means of a horizontal Dividing line 14 in a first and second surface or plane 15, 16 is divided.
  • Fig. 5 results This gives the impression that the three-dimensional advertising motif 11, 12 is on a horizontal plane 16 and by one vertical level 15 is limited in the background.
  • This one three-dimensional effect for the advertising motif with the help of the first and second level 15, 16 significantly improving approach can be visually enhanced by the fact that the two levels 15, 16 are shown shaded differently. These For example, shading can be positioned differently Simulate light sources. Corresponding effects are known to those skilled in the art in this field of technology regarding their realization common.
  • the three-dimensional lettering or the advertising motif 11, 12 bounded laterally by limiting elements 17, 18, the designed as balustrades with a convex curved front are on the one hand from the vertical background plane 15 protrude and horizontal level 16 and, by the way have the same vanishing point perspective representation subjected like the advertising motif 11, 12.
  • the delimiting elements 17, 18 is the advertising motif 11, 12 physically limited laterally and thus separated from other advertising motifs, which are laterally to the present invention three-dimensionally designed advertising motif 11, 12 connect.
  • the boundary lines carry 17, 18 for the three-dimensional effect of the advertising motif 11, 12 at.
  • the representation of the advertising band 10 according to the invention shown in FIG. 6 is additionally provided with a drop shadow 19 in FIG. 7, in the illustrated embodiment of a light source virtual is created before the three-dimensional Advertising motif 11, 12 as well as above and laterally to the left staggered comes to rest.
  • This drop shadow 19 sets the three-dimensional advertising motif 11, 12 and the boundary elements 17, 18 of the background levels 15, 16 in addition clearer and gives an increased three-dimensional effect for advertising motif 11, 12 and delimiting elements 17, 18.
  • Fig. 8 shows an alternative possibility, originally two-dimensional advertising motif through in depth or out of this Out of print representation of an identical second advertising motif three-dimensional with the help of the vanishing point perspective transposition in this case, not the positive one deep-reaching three-dimensional effect, but a negative three-dimensional acting out of the depth Effect is used, therefore, the second two-dimensional Presentation of the advertising motif in front of the first two-dimensional Presentation of the advertising motif 11 is offset.

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  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Marketing (AREA)
  • Illuminated Signs And Luminous Advertising (AREA)
  • Decoration Of Textiles (AREA)
  • Toys (AREA)
EP05005132A 2004-03-09 2005-03-09 Affiche publicitaire sous forme de bande avec présentation tridimensionelle des affiches publicitaires Not-in-force EP1580710B1 (fr)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
DE202004003651U DE202004003651U1 (de) 2004-03-09 2004-03-09 Werbebande mit dreidimensionaler Darstellung eines Werbemotivs
DE202004003651U 2004-03-09

Publications (3)

Publication Number Publication Date
EP1580710A2 true EP1580710A2 (fr) 2005-09-28
EP1580710A3 EP1580710A3 (fr) 2006-03-22
EP1580710B1 EP1580710B1 (fr) 2009-07-15

Family

ID=32319428

Family Applications (1)

Application Number Title Priority Date Filing Date
EP05005132A Not-in-force EP1580710B1 (fr) 2004-03-09 2005-03-09 Affiche publicitaire sous forme de bande avec présentation tridimensionelle des affiches publicitaires

Country Status (2)

Country Link
EP (1) EP1580710B1 (fr)
DE (2) DE202004003651U1 (fr)

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2010012249A1 (fr) * 2008-07-31 2010-02-04 Gerd Ecker Autocollant qui, par distorsion ciblée lors de la saisie par une caméra, développe un effet tridimensionnel
DE102016002010A1 (de) * 2016-02-20 2017-08-24 Audi Ag Verfahren zum Betreiben einer Projektionsvorrichtung eines Kraftfahrzeugs, Projektionssystem sowie Kraftfahrzeug

Families Citing this family (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
DE10334039B4 (de) 2003-07-24 2008-03-27 Apa Adelfang & Parbel Gmbh & Co. Kg Werbebande mit konvex gekrümmter Werbemotiv-Sichtseite
AT7672U3 (de) * 2004-12-03 2006-02-15 Sturn Hartwig Bild
DE102014114749A1 (de) 2014-10-10 2016-04-14 Apa Adelfang & Parbel Gmbh & Co. Kg Hinterleuchtete Werbebande und Verfahren zum Einstellen der Helligkeit der Werbebande

Family Cites Families (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
DK9700140U3 (da) * 1997-03-25 2000-03-24 Logo Paint Figurativt tryk på en plan trykbærer og anvendelse af sådant figurativt tryk
DE19837887B4 (de) * 1998-08-20 2011-06-16 Apa Adelfang & Parbel Gmbh & Co. Kg Verfahren zum Ermitteln von Form und Maßen eines zweidimensionalen, perspektivisch verzerrten Abbildes eines dreidimensional fest definierten Ursprungselementes
DE20317063U1 (de) * 2003-11-06 2004-02-26 Lp Holding Aps Werbetafel

Non-Patent Citations (1)

* Cited by examiner, † Cited by third party
Title
None

Cited By (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2010012249A1 (fr) * 2008-07-31 2010-02-04 Gerd Ecker Autocollant qui, par distorsion ciblée lors de la saisie par une caméra, développe un effet tridimensionnel
US8904679B2 (en) 2008-07-31 2014-12-09 Gerd Ecker Spatially distorted image
DE102016002010A1 (de) * 2016-02-20 2017-08-24 Audi Ag Verfahren zum Betreiben einer Projektionsvorrichtung eines Kraftfahrzeugs, Projektionssystem sowie Kraftfahrzeug
DE102016002010B4 (de) 2016-02-20 2024-05-16 Audi Ag Verfahren zum Betreiben einer Projektionsvorrichtung eines Kraftfahrzeugs, Projektionssystem sowie Kraftfahrzeug

Also Published As

Publication number Publication date
EP1580710A3 (fr) 2006-03-22
DE202004003651U1 (de) 2004-05-13
EP1580710B1 (fr) 2009-07-15
DE502005007682D1 (de) 2009-08-27

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