EP1580710A2 - Advertising band with three dimensional representation of advertising - Google Patents
Advertising band with three dimensional representation of advertising Download PDFInfo
- Publication number
- EP1580710A2 EP1580710A2 EP05005132A EP05005132A EP1580710A2 EP 1580710 A2 EP1580710 A2 EP 1580710A2 EP 05005132 A EP05005132 A EP 05005132A EP 05005132 A EP05005132 A EP 05005132A EP 1580710 A2 EP1580710 A2 EP 1580710A2
- Authority
- EP
- European Patent Office
- Prior art keywords
- advertising
- motif
- dimensional
- advertising motif
- band
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Granted
Links
Images
Classifications
-
- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
- G09F19/00—Advertising or display means not otherwise provided for
- G09F19/12—Advertising or display means not otherwise provided for using special optical effects
- G09F19/125—Stereoscopic displays; 3D displays
-
- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
- G09F15/00—Boards, hoardings, pillars, or like structures for notices, placards, posters, or the like
-
- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
- G09F19/00—Advertising or display means not otherwise provided for
- G09F19/12—Advertising or display means not otherwise provided for using special optical effects
-
- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
- G09F19/00—Advertising or display means not otherwise provided for
- G09F19/22—Advertising or display means on roads, walls or similar surfaces, e.g. illuminated
-
- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
- G09F19/00—Advertising or display means not otherwise provided for
- G09F19/22—Advertising or display means on roads, walls or similar surfaces, e.g. illuminated
- G09F2019/223—Advertising or display means on roads, walls or similar surfaces, e.g. illuminated in pavement panels
Definitions
- the invention relates to an advertising band, in particular for the Edge of a sports venue playing field in relation to a Ground of this is erectable and in the high Horizontal elongated runs, and on a visible side with an advertising motif, z. B. in the form of a figure, in Shape of signs and the like. Provided so that from more distant Position considers a three-dimensional spatial Effect is achieved.
- all advertising material is flat material Understand realized and up-to-date advertising material including advertising boards in the sports field area, standing at the edge of the sports field, hanging from higher ground Placing the stage, from the back of the goal area and Like., But also such advertising material that as a promotional film, Advertising sign, advertising transparent is designed and a relative contains large-area advertising space with advertising motif.
- advertising boards When using the advertising in question in a sports venue It is customary to position these vertically.
- the advertising boards from the Vertical with respect to the viewing direction inclined backwards to order, even with increased consideration of the advertising boards z. B. on a television camera to keep the advertising motif recognizable.
- advertising boards are flat objects that are in the Case of advertising boards in sports facilities fence-like side by side ranked and possibly interconnected. Especially with increased camera position in the case of television broadcasts it was found that the recognizability of the Advertising motifs, especially in camera stills not always guaranteed is.
- An object of the present invention is therefore to to create an advertising band of the type mentioned, the a pronounced three-dimensional effect for the advertising motif even in an area outside of an ideal viewing point guaranteed.
- the invention uses the vanishing point perspective to starting from a two-dimensional advertising motif representation to achieve the effect of a third dimension of this advertising motif.
- the advertising motif in a second representation, offset to a first two-dimensional representation of the advertising motif, offset arranged in the depth or alternatively out of the depth.
- the three-dimensional effect thus produced by dislocation of an intended on a gang advertising motif allows one three-dimensional effect not only from a single stationary Viewpoint, but also from a larger one To perceive the area around this point.
- the resulting three-dimensional visual effect surprisingly close to reality on a high-ranking banner, d. H. easily comparable to an actual one three-dimensional realization of the advertising motif before the Band.
- the advertising motif another Component in the form of a shading representation of the advertising motif includes, wherein the fictitious light source angle of incidence is arbitrarily selectable for shadow generation, advantageously such that the three-dimensional effect for the advertising motif is optimally supported.
- a similar supporting effect for the three-dimensional Effect of the advertising motif results in the event that the advertising band behind the advertising motif by means of a horizontal line is divided into a first and a second level. Through this Subdivision of the background of the advertising motif becomes the eye the viewer supports the advertising motif three-dimensionally to be seen protruding from the advertising band.
- the first and second background levels to support the visual impression of a upright background plane and a horizontal plane, on which is the advertising motif, graphically designed differently are.
- This graphically different design can in itself arbitrary, for example with the help of different Shades of the two levels take place.
- the edges are in the third dimension or the depth relative to each other offset first and second two-dimensional representations of the advertising motif with each other, preferably connected by lines.
- This can be for Elements of the advertising motif to make a physical impression.
- a letter component of the Advertising motif as corporeal appearing letter plausible be made.
- limiting elements For the delimitation of adjacent advertising motifs are preferably limiting elements provided, which also graphically in itself two-dimensionally provided and the same vanishing point perspective transformation are subjected to a three-dimensional Effect for the delimiting elements. Is preferred the representation for the delimiters in the case of an in two levels subdivided background level for the advertising motif selected in the manner of a balustrade.
- the boundary elements are further preferably in the above-mentioned Drop shadow generation included.
- the advertising band according to the invention can also be a central advertising motif with the inventive three-dimensional effect as well at least one additional advertising motif in the same three-dimensional Representation preferred laterally from the central Provide advertising motif to increase the overall advertising impact.
- this additional advertising motif can be a pictorial representation or a logo and involved in drop shadow generation be.
- the two-dimensional representation of the advertising motif can help with the vanishing point perspective used according to the invention both be positive as well as negative. That is, the second two-dimensional representation of the advertising motif can in depth with respect to the first two-dimensional representation of the advertising motif be offset or from this first two-dimensional Representation to be offset forward. Of course you can this negative or positive representation also used mixed be so that a section of the advertising motif or additional Elements positive and another section negative Presentation arrives.
- Fig. 1 shows schematically a banner 10, on which a two-dimensional Advertising motif 11 provided in the form of a logo is, in the illustrated embodiment, without it to be limited, consists of letters and a total of that Word "sponsor" yields.
- the advertising banner is ready for installation Everything is determined in a sports venue, being part of a circulating gang limited the edge of the sports field playing field and is set up high from the field.
- Adboards are known per se.
- a two-dimensional representation of the advertising motif 11 on the advertising tape 10 of Fig. 1 is a advertising tape representation with a pronounced three-dimensional effect
- the two-dimensional advertising motif representation of FIG. 1 subjected to a vanishing point perspective transformation is shown schematically in Fig. 2.
- a horizon and a Vanishing point determined and by this measure becomes a Transformation carried out, therefore starting in the depth from the first two-dimensional representation of the advertising motif 11 is a second two-dimensional representation 12 of the advertising motif is arranged offset.
- the first and second two-dimensional advertising motif representations 11, 12 also by connecting lines connected to each other, showing the edges of the two advertising motifs 11, 12 in selected places with each other connect, such as through the connecting line 13, which the edges of the letters R, in the illustrations 11, 12 connects in the upper left corner.
- the connecting line through which the two-dimensional Letters become three-dimensional letters it comes to visual irritation or uncleanliness between the connecting lines and the letter boundary lines, such as in the lower rear of the letter S.
- Correspondingly irritating lines be it connecting lines or letter boundary lines are preferably eliminated, resulting in the representation of Fig. 4, the clean Closure and completion of the representation edges of the three-dimensional Advertising motif clarifies.
- Fig. 4 is the three-dimensional effect for the advertising motif 11, 12 clearly on the advertising tape 10, d. h., the logo "Sponsor" stands three-dimensional against the background, through the surface of the advertising tape 10 behind the advertising motif 11, 12th is fixed.
- This three-dimensional effect can thereby be promoted that the background of the advertising motif 11, 12 or the surface of the advertising band 10 by means of a horizontal Dividing line 14 in a first and second surface or plane 15, 16 is divided.
- Fig. 5 results This gives the impression that the three-dimensional advertising motif 11, 12 is on a horizontal plane 16 and by one vertical level 15 is limited in the background.
- This one three-dimensional effect for the advertising motif with the help of the first and second level 15, 16 significantly improving approach can be visually enhanced by the fact that the two levels 15, 16 are shown shaded differently. These For example, shading can be positioned differently Simulate light sources. Corresponding effects are known to those skilled in the art in this field of technology regarding their realization common.
- the three-dimensional lettering or the advertising motif 11, 12 bounded laterally by limiting elements 17, 18, the designed as balustrades with a convex curved front are on the one hand from the vertical background plane 15 protrude and horizontal level 16 and, by the way have the same vanishing point perspective representation subjected like the advertising motif 11, 12.
- the delimiting elements 17, 18 is the advertising motif 11, 12 physically limited laterally and thus separated from other advertising motifs, which are laterally to the present invention three-dimensionally designed advertising motif 11, 12 connect.
- the boundary lines carry 17, 18 for the three-dimensional effect of the advertising motif 11, 12 at.
- the representation of the advertising band 10 according to the invention shown in FIG. 6 is additionally provided with a drop shadow 19 in FIG. 7, in the illustrated embodiment of a light source virtual is created before the three-dimensional Advertising motif 11, 12 as well as above and laterally to the left staggered comes to rest.
- This drop shadow 19 sets the three-dimensional advertising motif 11, 12 and the boundary elements 17, 18 of the background levels 15, 16 in addition clearer and gives an increased three-dimensional effect for advertising motif 11, 12 and delimiting elements 17, 18.
- Fig. 8 shows an alternative possibility, originally two-dimensional advertising motif through in depth or out of this Out of print representation of an identical second advertising motif three-dimensional with the help of the vanishing point perspective transposition in this case, not the positive one deep-reaching three-dimensional effect, but a negative three-dimensional acting out of the depth Effect is used, therefore, the second two-dimensional Presentation of the advertising motif in front of the first two-dimensional Presentation of the advertising motif 11 is offset.
Landscapes
- Physics & Mathematics (AREA)
- General Physics & Mathematics (AREA)
- Engineering & Computer Science (AREA)
- Theoretical Computer Science (AREA)
- Business, Economics & Management (AREA)
- Accounting & Taxation (AREA)
- Marketing (AREA)
- Illuminated Signs And Luminous Advertising (AREA)
- Decoration Of Textiles (AREA)
- Toys (AREA)
Abstract
Description
Die Erfindung betrifft eine Werbebande, insbesondere für den Rand eines Sportstätten-Spielfeldes, die in Bezug auf einen Untergrund von diesem hochstehend aufstellbar ist und in der Horizontalen langgestreckt verläuft, und auf einer Sichtseite mit einem Werbemotiv, z. B. in Gestalt einer Abbildung, in Gestalt von Zeichen und dgl. so versehen ist, dass aus entfernter Position betrachtet eine dreidimensionale räumliche Wirkung erzielt wird.The invention relates to an advertising band, in particular for the Edge of a sports venue playing field in relation to a Ground of this is erectable and in the high Horizontal elongated runs, and on a visible side with an advertising motif, z. B. in the form of a figure, in Shape of signs and the like. Provided so that from more distant Position considers a three-dimensional spatial Effect is achieved.
Vorliegend ist unter Werbebande sämtliches als Flachmaterial realisiertes und aufrecht genutztes Werbematerial zu verstehen, einschließlich Werbebanden im Sportfeldbereich, stehend am Rand des Sportfelds, herunterhängend von höhergelegenen Stellen des Stadiums, von der Rückseite des Torbereichs und dgl., aber auch derartiges Werbematerial, das als Werbefolie, Werbeschild, Werbetransparent ausgelegt ist und eine relativ großflächige Werbefläche mit Werbemotiv enthält.In the present case, all advertising material is flat material Understand realized and up-to-date advertising material including advertising boards in the sports field area, standing at the edge of the sports field, hanging from higher ground Placing the stage, from the back of the goal area and Like., But also such advertising material that as a promotional film, Advertising sign, advertising transparent is designed and a relative contains large-area advertising space with advertising motif.
Werbebanden der in Rede stehenden Art zählen seit vielen Jahren in Sportstätten aller Art, beispielsweise Fußballstadien, zu standardmäßig eingesetzten Werbemaßnahmen. Rechte an derartigen Werbemaßnahmen werden heutzutage genauso vermarktet wie Fernseh-Spots und Werbeanzeigen. Ziel dieser Werbemaßnahmen in Gestalt einer Werbebande ist es, beispielsweise mittels Firmenschriftzügen und Firmenlogos (vorliegend allgemein mit dem Begriff "Werbemotiv" bezeichnet) vor allem beim Fernsehzuschauer bekannt zu werden oder mittels sonstiger Werbebotschaften mit dem Zuschauer zu kommunizieren. Die Wirkung auf den Zuschauer hängt u. a. vom Grad der (Wieder-)Erkennbarkeit der Werbemotive ab.Adboards of the type in question count for many years in sports facilities of all kinds, for example football stadiums, to standard advertising measures. Rights to such Advertising is now marketed as well as TV spots and advertisements. Aim of these promotional activities in It is the shape of a banner, for example by means of company logos and company logos (in the present case generally with the Term "advertising motif" referred to) especially in television viewers to be known or by means of other advertising messages to communicate with the viewer. The effect on the viewer hangs u. a. the degree of (re-) recognizability the advertising motifs.
Die Wiedererkennbarkeit wiederum hängt maßgeblich von der Größe bzw. Höhe der Werbebande und somit der Größe der verwendeten Schriftzüge oder allgemein Werbemotive ab, wie durch demoskopische Untersuchungen festgestellt wurde. Der Darstellungsgröße des Werbemotivs auf Werbebanden sind jedoch enge Grenzen durch Sportstätten-Regularien gesetzt, die u. a. Höhenbeschränkungen für die Werbebanden vorsehen. Grund dafür ist, dass die auf den Tribünen des Stadions sitzenden Zuschauer in ihrer Sicht auf das Spielfeld durch Werbebanden nicht unzumutbar eingeschränkt werden sollen. Außerdem ist aufgrund baulicher Gegebenheiten an Säulen und Geländern die Höhe von Werbebanden begrenzt. Die zulässige Höhe von beispielsweise Werbebanden in Sportstätten variiert von Land zu Land. In Deutschland sollen g0 cm Werbebandenhöhe nicht überschritten werden. In Großbritannien, wo Zuschauer hinter den Werbebanden auch am Boden sitzen dürfen, beträgt die zulässige Steilhöhe für Werbebanden dagegen nur 60 cm. Durch diese Bestimmungen sind den Möglichkeiten für eine wirksame Werbung mittels Fernsehübertragung Grenzen gesetzt.Recognition in turn depends largely on the size or height of the advertising band and thus the size of the used Lettering or general advertising motifs, as by demoscopic Investigations were found. The presentation size However, the advertising motif on advertising boards are narrow limits set by Sports Venue Regulations that may apply. a. height restrictions provide for the advertising boards. Reason for that is, that the spectators sitting in the stands of the stadium in Their view of the field through advertising boards not unreasonable should be restricted. It is also due to structural Conditions on columns and railings the height of advertising boards limited. The permitted height of, for example, advertising boards in sports venues varies from country to country. In Germany should not exceed g0 cm advertising band height. In the UK, where viewers behind the advertising boards are also on the Allowed to sit on floor, is the allowable height for advertising boards only 60 cm. By these provisions are the Opportunities for effective advertising through television broadcasting Set limits.
Beim Einsatz der in Rede stehenden Werbebande in einer Sportstätte ist es üblich, diese senkrecht stehend zu positionieren. Darüber hinaus ist es bekannt, die Werbebanden aus der Senkrechten in bezug auf die Blickrichtung nach hinten geneigt anzuordnen, um auch bei erhöhter Betrachtung der Werbebanden z. B. über eine Fernsehkamera das Werbemotiv erkennbar zu halten. In jedem Fall sind Werbebanden ebene Gegenstände, die im Fall von Werbebanden in Sportstätten zaunartig seitlich aneinander gereiht und gegebenenfalls miteinander verbunden sind. Insbesondere bei erhöhter Kameraposition im Fall von Fernsehübertragungen wurde festgestellt, dass die Erkennbarkeit des Werbemotivs insbesondere bei Kameratotalen nicht stets gewährleistet ist.When using the advertising in question in a sports venue It is customary to position these vertically. In addition, it is known the advertising boards from the Vertical with respect to the viewing direction inclined backwards to order, even with increased consideration of the advertising boards z. B. on a television camera to keep the advertising motif recognizable. In any case, advertising boards are flat objects that are in the Case of advertising boards in sports facilities fence-like side by side ranked and possibly interconnected. Especially with increased camera position in the case of television broadcasts it was found that the recognizability of the Advertising motifs, especially in camera stills not always guaranteed is.
Um die Auffälligkeit und damit Werbewirksamkeit eines Werbemotivs auf einer Bande zu erhöhen, ist es bekannt, das Werbemotiv durch Anwendung der Kavalierperspektive, d. h. einer Parallelprojektionstechnik, mit einer gewissen dreidimensionalen Wirkung zu versehen. Nachteilig an dieser Art von dreidimensionaler Wirkung ist, dass sie nur ausgehend von einem stationären Betrachtungspunkt eine dreidimensionale Wirkung ergeht.To the conspicuousness and thus advertising effectiveness of an advertising motive On a gang raise, it is known the advertising motif by using the Kavalierperspektive, d. H. a parallel projection technique, with a certain three-dimensional To provide effect. A disadvantage of this type of three-dimensional Effect is that they only start from a stationary one Viewpoint is a three-dimensional effect.
Bekannt ist ferner, eine dreidimensionale Wirkung auf horizontalen Flächen von Sportstätten mit Hilfe der so genannten anamorphen Verzerrung zu bewirken, die es erlaubt, die verzerrte Werbemotivdarstellung auf der horizontalen Ebene ausgehend von einem stationären Betrachtungspunkt scheinbar vertikal hochstehend zu erkennen. Diese Technik eignet sich jedoch für im wesentlich vertikal aufgestellte Werbebanden nicht, die bereits eine von der horizontalen hochstehenden Darstellung des auf ihnen vorgesehenen Werbemotivs bereit stellen.It is also known, a three-dimensional effect on horizontal Areas of sports facilities with the help of the so-called anamorphic Distortion causing it, the distorted Advertising motif representation on the horizontal plane starting from a stationary viewpoint apparently vertically high to recognize. However, this technique is suitable for in not much vertical advertising banners that already one of the horizontal upstanding representation of the provide advertising on them.
Eine Aufgabe der vorliegenden Erfindung besteht deshalb darin, eine Werbebande der eingangs genannten Art zu schaffen, die eine ausgeprägt dreidimensionale Wirkung für das Werbemotiv auch in einem Bereich außerhalb eines idealen Betrachtungspunktes gewährleistet. An object of the present invention is therefore to to create an advertising band of the type mentioned, the a pronounced three-dimensional effect for the advertising motif even in an area outside of an ideal viewing point guaranteed.
Gelöst wird diese Aufgabe durch die Merkmale des Anspruchs 1. Vorteilhafte Weiterbildungen der Erfindung sind in den Unteransprüchen angegeben.This problem is solved by the features of claim 1. Advantageous developments of the invention are in the dependent claims specified.
Demnach nutzt die Erfindung die Fluchtpunktperspektive, um ausgehend von einer zweidimensionalen Werbemotiv-Darstellung die Wirkung einer dritten Dimension dieses Werbemotivs zu erzielen. Im Einzelnen wird mit Hilfe der Fluchtpunktperspektive das Werbemotiv in einer zweiten Darstellung, versetzt zu einer ersten zweidimensionalen Darstellung des Werbemotivs, versetzt in die Tiefe bzw. alternativ aus der Tiefe heraus angeordnet. Die derart durch Versetzung erzeugte dreidimensionale Wirkung eines auf einer Bande vorgesehenen Werbemotivs gestattet einen dreidimensionalen Effekt nicht nur von einem einzigen stationären Betrachtungspunkt aus, sondern auch von einem größeren Bereich um diesen Punkt herum betrachtet wahrzunehmen. Insbesondere ist der damit erzielte dreidimensionale visuelle Effekt an einer hoch stehenden Werbebande überraschend realitätsnah, d. h. ohne weiteres vergleichbar mit einer tatsächlichen dreidimensionalen Verwirklichung des Werbemotivs vor der Bande.Accordingly, the invention uses the vanishing point perspective to starting from a two-dimensional advertising motif representation to achieve the effect of a third dimension of this advertising motif. In detail, with the help of the vanishing point perspective the advertising motif in a second representation, offset to a first two-dimensional representation of the advertising motif, offset arranged in the depth or alternatively out of the depth. The three-dimensional effect thus produced by dislocation of an intended on a gang advertising motif allows one three-dimensional effect not only from a single stationary Viewpoint, but also from a larger one To perceive the area around this point. Especially is the resulting three-dimensional visual effect surprisingly close to reality on a high-ranking banner, d. H. easily comparable to an actual one three-dimensional realization of the advertising motif before the Band.
In Versuchen hat sich gezeigt, dass die Werbewirksamkeit der erfindungsgemäßen dreidimensionalen Darstellung des Werbemotivs auf einer Werbebande besonders eklatant zur Geltung kommt, wenn das dreidimensionale Werbemotiv von den üblichen zweidimensionalen Werbemotivdarstellungen umgeben ist. Damit ist die erfindungsgemäß ausgestattete Werbebande für Sponsoren und sonstige Auftraggeber der Werbebande hochgradig interessant, weil sie sich von der unauffälligen zweidimensionalen Darstellung deutlich abhebt. Experiments have shown that the advertising effectiveness of inventive three-dimensional representation of the advertising motif on a banner particularly blatant advantage comes when the three-dimensional advertising motif of the usual surrounded by two-dimensional advertising motif representations. In order to is the advertising panel for sponsors according to the invention and other clients of the advertising book highly interesting, because they are different from the unobtrusive two-dimensional Clearly stands out.
Bevorzugt ist vorgesehen, dass das Werbemotiv eine weitere Komponente in Gestalt einer Schlagschattendarstellung des Werbemotivs umfasst, wobei der fiktive Lichtquelleneinfallswinkel für die Schattenerzeugung beliebig wählbar ist, vorteilhafterweise derart, dass der dreidimensionale Effekt für das Werbemotiv optimal unterstützt wird.It is preferably provided that the advertising motif another Component in the form of a shading representation of the advertising motif includes, wherein the fictitious light source angle of incidence is arbitrarily selectable for shadow generation, advantageously such that the three-dimensional effect for the advertising motif is optimally supported.
Eine ähnliche unterstützende Wirkung für den dreidimensionalen Effekt des Werbemotivs ergibt sich in dem Fall, dass die Werbebande hinter dem Werbemotiv mittels einer horizontalen Linie in eine erste und eine zweite Ebene unterteilt ist. Durch diese Unterteilung des Hintergrunds des Werbemotivs wird das Auge des Betrachters darin unterstützt, das Werbemotiv dreidimensional von der Werbebande vorspringend zu erkennen.A similar supporting effect for the three-dimensional Effect of the advertising motif results in the event that the advertising band behind the advertising motif by means of a horizontal line is divided into a first and a second level. Through this Subdivision of the background of the advertising motif becomes the eye the viewer supports the advertising motif three-dimensionally to be seen protruding from the advertising band.
Gemäß einer vorteilhaften Weiterbildung der Hintergrundunterteilung ist vorgesehen, dass die ersten und zweiten Hintergrundebenen zur Unterstützung des visuellen Eindrucks einer aufrechten Hintergrundebene und einer horizontalen Ebene, auf welcher das Werbemotiv steht, graphisch unterschiedlich gestaltet sind. Diese graphisch unterschiedliche Gestaltung kann an sich beliebig, beispielsweise mit Hilfe unterschiedlicher Schattierungen der beiden Ebenen erfolgen.According to an advantageous development of the background division is provided that the first and second background levels to support the visual impression of a upright background plane and a horizontal plane, on which is the advertising motif, graphically designed differently are. This graphically different design can in itself arbitrary, for example with the help of different Shades of the two levels take place.
Bevorzugt sind die Kanten der in der dritten Dimension bzw. der Tiefe relativ zueinander versetzten ersten und zweiten zweidimensionalen Darstellungen des Werbemotivs miteinander, bevorzugt durch Linien, verbunden. Hierdurch lässt sich für Elemente des Werbemotivs ein körperlicher Eindruck erzielen. Beispielsweise kann hierdurch ein Buchstabenbestandteil des Werbemotivs als körperhaft erscheinender Buchstabe glaubhaft gemacht werden. Preferably, the edges are in the third dimension or the depth relative to each other offset first and second two-dimensional representations of the advertising motif with each other, preferably connected by lines. This can be for Elements of the advertising motif to make a physical impression. For example, a letter component of the Advertising motif as corporeal appearing letter plausible be made.
Zur Abgrenzung benachbarter Werbemotive sind bevorzugt Begrenzungselemente vorgesehen, die ebenfalls graphisch an sich zweidimensional vorgesehen und derselben Fluchtpunktperspektiventransformation unterzogen sind, um eine dreidimensionale Wirkung für die Begrenzungselemente zu erzielen. Bevorzugt ist die Darstellung für die Begrenzungselemente im Fall einer in zwei Ebenen unterteilten Hintergrundebene für das Werbemotiv in Art einer Balustrade vorstehend gewählt. Die Begrenzungselemente sind ferner bevorzugt mit in die vorstehend genannte Schlagschattenerzeugung einbezogen.For the delimitation of adjacent advertising motifs are preferably limiting elements provided, which also graphically in itself two-dimensionally provided and the same vanishing point perspective transformation are subjected to a three-dimensional Effect for the delimiting elements. Is preferred the representation for the delimiters in the case of an in two levels subdivided background level for the advertising motif selected in the manner of a balustrade. The boundary elements are further preferably in the above-mentioned Drop shadow generation included.
Die erfindungsgemäße Werbebande kann ferner ein zentrales Werbemotiv mit dem erfindungsgemäßen dreidimensionalen Effekt sowie zumindest ein zusätzliches Werbemotiv in derselben dreidimensionalen Darstellung bevorzugt seitlich von dem zentralen Werbemotiv vorsehen, um die Werbewirkung insgesamt zu erhöhen. In dieses zusätzliche Werbemotiv kann eine bildliche Darstellung oder ein Logo und in Schlagschattenerzeugung mit einbezogen sein.The advertising band according to the invention can also be a central advertising motif with the inventive three-dimensional effect as well at least one additional advertising motif in the same three-dimensional Representation preferred laterally from the central Provide advertising motif to increase the overall advertising impact. In this additional advertising motif can be a pictorial representation or a logo and involved in drop shadow generation be.
Die zweidimensionale Darstellung des Werbemotivs kann mit Hilfe der erfindungsgemäß eingesetzten Fluchtpunktperspektive sowohl positiv wie negativ verwirklicht sein. D. h., die zweite zweidimensionale Darstellung des Werbemotivs kann in die Tiefe in bezug auf die erste zweidimensionale Darstellung des Werbemotivs versetzt sein oder von dieser ersten zweidimensionalen Darstellung nach vorne versetzt sein. Selbstverständlich kann diese negative bzw. positive Darstellung auch gemischt eingesetzt sein, so dass ein Abschnitt des Werbemotivs oder zusätzlicher Elemente positiv und ein weiterer Abschnitt negativ zur Darstellung gelangt. The two-dimensional representation of the advertising motif can help with the vanishing point perspective used according to the invention both be positive as well as negative. That is, the second two-dimensional representation of the advertising motif can in depth with respect to the first two-dimensional representation of the advertising motif be offset or from this first two-dimensional Representation to be offset forward. Of course you can this negative or positive representation also used mixed be so that a section of the advertising motif or additional Elements positive and another section negative Presentation arrives.
Nachfolgend wird die Erfindung anhand der Zeichnung beispielhaft näher erläutert; in dieser zeigen:
- Fig. 1
- eine Werbebande mit einem zweidimensionalen Werbemotiv in Gestalt eines Logos,
- Fig. 2
- schematisch das Konstruktionsverfahren zur Festlegung eines Horizontes und eines Fluchtpunkts, um die zweidimensionale Darstellung des Werbemotivs gemäß Fig. 1 in eine Darstellung mit dreidimensionaler Wirkung bzw. Tiefenwirkung zu überführen,
- Fig. 3
- die mit dem Konstruktionsverfahren von Fig. 2 gewonnene dreidimensionale Darstellung des Werbemotivs, wobei Kanten der in Tiefenrichtung versetzten beiden zweidimensionalen Darstellungen des Werbemotivs durch Querstriche miteinander verbunden sind,
- Fig. 4
- die selbe Darstellung wie Fig. 3 wobei jedoch ein Teil der Verbindungslinien zugunsten eines sauberen Wird- und Abschlusses von Darstellungskanten entfernt ist,
- Fig. 5
- die Werbebande von Fig. 4, wobei der Hintergrund des Werbemotivs bzw. die Werbebandenfläche durch eine horizontale Linie in zwei Teile unterteilt ist,
- Fig. 6
- die Werbebande von Fig. 5 mit zusätzlichem sich seitlich an das Werbemotiv anschließenden Begrenzungselementen,
- Fig. 7
- die Darstellung des Werbemotivs von Fig. 6, wobei zusätzlich ein Schlagschatten eingeführt ist, erzeugt von einer virtuellen Lichtquelle, die in der Darstellung der Figur links oben vor dem Werbemotiv zu liegen kommt,
- Fig. 8
- der dreidimensionale Effekt für das Werbemotiv in negativer Darstellung, d. h., mit zweiter zweidimensionaler Darstellung des Werbemotivs, das aus der Tiefe heraus nach vorne versetzt ist.
- Fig. 1
- an advertising banner with a two-dimensional advertising motif in the form of a logo,
- Fig. 2
- 1 schematically the construction method for defining a horizon and a vanishing point in order to convert the two-dimensional representation of the advertising motif according to FIG. 1 into a representation with a three-dimensional effect or depth effect, FIG.
- Fig. 3
- the three-dimensional representation of the advertising motif obtained with the construction method of FIG. 2, wherein edges of the two two-dimensional representations of the advertising motif offset in the depth direction are connected to each other by transverse lines,
- Fig. 4
- the same representation as in FIG. 3, however, where a part of the connecting lines is removed in favor of a clean closing and closing of presentation edges,
- Fig. 5
- 4, wherein the background of the advertising motif or the advertising band surface is divided into two parts by a horizontal line,
- Fig. 6
- 5 with additional laterally adjoining the advertising motif boundary elements,
- Fig. 7
- the representation of the advertising motif of FIG. 6, wherein additionally a drop shadow is introduced, generated by a virtual light source, which in the representation of the figure comes to lie in the upper left in front of the advertising motif,
- Fig. 8
- the three-dimensional effect for the advertising motif in negative representation, ie, with the second two-dimensional representation of the advertising motif, which is offset from the depth forward.
Fig. 1 zeigt schematisch eine Werbebande 10, auf der ein zweidimensionales
Werbemotiv 11 in Gestalt eines Logos vorgesehen
ist, das in der dargestellten Ausführungsform, ohne hierauf
beschränkt zu sein, aus Buchstaben besteht und insgesamt das
Wort "Sponsor" ergibt. Die Werbebande ist zur Aufstellung vor
allem in einer Sportstätte bestimmt, wobei sie als Teil einer
umlaufenden Bande den Rand des Sportstättenspielfeldes begrenzt
und von dem Spielfeld hochstehend aufgestellt ist. Derartige
Werbebanden sind an sich bekannt.Fig. 1 shows schematically a
Um ausgehend von der zweidimensionalen Darstellung des Werbemotivs
11 auf der Werbebande 10 von Fig. 1 eine Werbebandendarstellung
mit ausgeprägt dreidimensionalem Effekt zu erzielen,
wird die zweidimensionale Werbemotivdarstellung von Fig.
1 einer Fluchtpunktperspektiventransformation unterzogen, die
schematisch in Fig. 2 dargestellt ist. Insbesondere werden zu
diesem Zweck in an sich bekannter Weise ein Horizont und ein
Fluchtpunkt festgelegt und durch diese Maßnahme wird eine
Transformation durchgeführt, demnach in die Tiefe ausgehend
von der ersten zweidimensionalen Darstellung des Werbemotivs
11 eine zweite zweidimensionale Darstellung 12 des Werbemotivs
versetzt angeordnet wird.To start from the two-dimensional representation of the
Das Ergebnis dieser Verdopplung der zweidimensionalen Darstellung
des Werbemotivs 11, 12 zugunsten eines Paars von zwei
Darstellungen des zweidimensionalen Werbemotivs 11, 12 in versetzter
Darstellung, geht aus Fig. 3 hervor. The result of this doubling of the two-dimensional representation
of the
In Fig. 3 sind die ersten und zweiten zweidimensionalen Werbemotivdarstellungen
11, 12 außerdem durch Verbindungslinien
miteinander verbunden, welche die Kanten der beiden Werbemotivdarstellungen
11, 12 an ausgesuchten Stellen miteinander
verbinden, wie beispielsweise durch die Verbindungslinie 13,
welche die Kanten der Buchstaben R, in den Darstellungen 11,
12 in der linken oberen Ecke miteinander verbindet. Aufgrund
der Verbindungslinie, durch welche die an sich zweidimensionalen
Buchstaben zu dreidimensionalen Buchstabenkörpern werden,
kommt es zu visuellen Irritationen bzw. Unsauberkeiten zwischen
den Verbindungslinien und den Buchstabenbegrenzungslinien,
wie etwa im hinteren unteren Bereich der Buchstaben S.
Entsprechend irritierende Linien, seien es Verbindungslinien
oder Buchstabenbegrenzungslinien werden bevorzugt beseitigt,
wodurch sich die Darstellung von Fig. 4 ergibt, die sauberen
Ver- und Abschluss der Darstellungskanten des dreidimensionalen
Werbemotivs verdeutlicht.In Fig. 3, the first and second two-dimensional
Aus Fig. 4 geht der dreidimensionale Effekt für das Werbemotiv
11, 12 auf der Werbebande 10 deutlich hervor, d. h., das Logo
"Sponsor" steht dreidimensional vor dem Hintergrund, der durch
die Oberfläche der Werbebande 10 hinter dem Werbemotiv 11, 12
festgelegt ist. Dieser dreidimensionale Effekt kann dadurch
gefördert werden, dass der Hintergrund des Werbemotivs 11, 12
bzw. die Oberfläche der Werbebande 10 mittels einer horizontalen
Trennlinie 14 in eine erste und zweite Fläche bzw. Ebene
15, 16 unterteilt wird. Wie aus Fig. 5 hervor geht, ergibt
sich dadurch der Eindruck, dass das dreidimensionale Werbemotiv
11, 12 auf einer horizontalen Ebene 16 steht und von einer
vertikalen Ebene 15 im Hintergrund begrenzt ist. Dieser den
dreidimensionalen Effekt für das Werbemotiv mit Hilfe der ersten
und zweiten Ebene 15, 16 deutlich verbessernde Ansatz
lässt sich visuell dadurch steigern, dass die beiden Ebenen
15, 16 unterschiedlich schattiert dargestellt werden. Diese
Schattierung kann beispielsweise unterschiedlich positionierte
Lichtquellen simulieren. Entsprechende Effekte sind dem Fachmann
auf diesem Gebiet der Technik bezüglich ihrer Realisierung
geläufig.From Fig. 4 is the three-dimensional effect for the
Wie aus Fig. 6 hervorgeht, ist gemäß einer bevorzugten Ausführungsform
der dreidimensionale Schriftzug bzw. das Werbemotiv
11, 12 seitlich durch Begrenzungselemente 17, 18 begrenzt, die
als Balustraden mit konvex gekrümmter Vorderseite ausgestaltet
sind und zum einen von der vertikalen Hintergrundebene 15 vorstehen
und der horizontalen Ebene 16 hochstehen und im Übrigen
derselben Fluchtpunktperspektivendarstellung unterzogen sind
wie das Werbemotiv 11, 12. Durch die Begrenzungselemente 17,
18 ist das Werbemotiv 11, 12 seitlich körperlich begrenzt und
damit abgetrennt von weiteren Werbemotiven, die sich seitlich
an das erfindungsgemäß dreidimensional ausgestaltete Werbemotiv
11, 12 anschließen. Außerdem tragen die Begrenzungslinien
17, 18 zum dreidimensionalen Effekt des Werbemotivs 11, 12
bei.As is apparent from Fig. 6, according to a preferred embodiment
the three-dimensional lettering or the
Die Darstellung der erfindungsgemäßen Werbebande 10 gemäß Fig.
6 ist in Fig. 7 zusätzlich mit einem Schlagschatten 19 versehen,
der im dargestellten Ausführungsbeispiel von einer Lichtquelle
virtuelle erzeugt ist, die vor dem dreidimensionalen
Werbemotiv 11, 12 sowie über diesem und seitlich nach links
versetzt zu liegen kommt. Dieser Schlagschatten 19 setzt das
dreidimensionale Werbemotiv 11, 12 und die Begrenzungselemente
17, 18 von den Hintergrundebenen 15, 16 zusätzlich deutlicher
ab und vermittelt einen gesteigerten dreidimensionalen Effekt
für Werbemotiv 11, 12 und Begrenzungselemente 17, 18. The representation of the
Fig. 8 zeigt eine alternative Möglichkeit, das ursprünglich
zweidimensionale Werbemotiv durch in die Tiefe bzw. aus dieser
heraus versetzte Darstellung eines identischen zweiten Werbemotivs
dreidimensional mit Hilfe der Fluchtpunktperspektiventransposition
darzustellen, wobei in diesem Fall nicht der positive
in die Tiefe hinein wirkende dreidimensionale Effekt,
sondern ein negativer aus der Tiefe heraus wirkender dreidimensionaler
Effekt genutzt wird, demnach die zweite zweidimensionale
Darstellung des Werbemotivs vor die erste zweidimensionale
Darstellung des Werbemotivs 11 versetzt ist. Fig. 8 shows an alternative possibility, originally
two-dimensional advertising motif through in depth or out of this
Out of print representation of an identical second advertising motif
three-dimensional with the help of the vanishing point perspective transposition
in this case, not the positive one
deep-reaching three-dimensional effect,
but a negative three-dimensional acting out of the depth
Effect is used, therefore, the second two-dimensional
Presentation of the advertising motif in front of the first two-dimensional
Presentation of the
- 1010
- Werbebandeadvertising board
- 1111
- Werbemotiv, erste DarstellungAdvertising motif, first presentation
- 1212
- Werbemotiv, zweite DarstellungAdvertising motif, second illustration
- 1313
- Verbindungslinieconnecting line
- 1414
- Trennlinieparting line
- 1515
- erste Ebenefirst floor
- 1616
- zweite Ebenesecond level
- 1717
- Begrenzungselementlimiting element
- 1818
- Begrenzungselementlimiting element
- 1919
- Schlagschattenshadow
Claims (9)
Applications Claiming Priority (2)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| DE202004003651U DE202004003651U1 (en) | 2004-03-09 | 2004-03-09 | Advertising banner with three-dimensional representation of an advertising motif |
| DE202004003651U | 2004-03-09 |
Publications (3)
| Publication Number | Publication Date |
|---|---|
| EP1580710A2 true EP1580710A2 (en) | 2005-09-28 |
| EP1580710A3 EP1580710A3 (en) | 2006-03-22 |
| EP1580710B1 EP1580710B1 (en) | 2009-07-15 |
Family
ID=32319428
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| EP05005132A Not-in-force EP1580710B1 (en) | 2004-03-09 | 2005-03-09 | Advertising band with three dimensional representation of advertising |
Country Status (2)
| Country | Link |
|---|---|
| EP (1) | EP1580710B1 (en) |
| DE (2) | DE202004003651U1 (en) |
Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| WO2010012249A1 (en) * | 2008-07-31 | 2010-02-04 | Gerd Ecker | Label having a three-dimensional effect as a result of specific distortion upon detection by a camera |
| DE102016002010A1 (en) * | 2016-02-20 | 2017-08-24 | Audi Ag | Method for operating a projection device of a motor vehicle, projection system and motor vehicle |
Families Citing this family (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| DE10334039B4 (en) † | 2003-07-24 | 2008-03-27 | Apa Adelfang & Parbel Gmbh & Co. Kg | Banner with convex curved advertising motif visible side |
| AT7672U3 (en) * | 2004-12-03 | 2006-02-15 | Sturn Hartwig | IMAGE |
| DE102014114749A1 (en) | 2014-10-10 | 2016-04-14 | Apa Adelfang & Parbel Gmbh & Co. Kg | Backlit advertising band and method for adjusting the brightness of the advertising band |
Family Cites Families (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| DK9700140U3 (en) * | 1997-03-25 | 2000-03-24 | Logo Paint | Figurative print on a flat print carrier and use of such figurative print |
| DE19837887B4 (en) * | 1998-08-20 | 2011-06-16 | Apa Adelfang & Parbel Gmbh & Co. Kg | Method for determining the shape and dimensions of a two-dimensional, perspective distorted image of a three-dimensionally firmly defined original element |
| DE20317063U1 (en) * | 2003-11-06 | 2004-02-26 | Lp Holding Aps | Sports stadium advertising board has image printed using projection to create three dimensional appearance when viewed from television camera position |
-
2004
- 2004-03-09 DE DE202004003651U patent/DE202004003651U1/en not_active Expired - Lifetime
-
2005
- 2005-03-09 DE DE502005007682T patent/DE502005007682D1/en active Active
- 2005-03-09 EP EP05005132A patent/EP1580710B1/en not_active Not-in-force
Non-Patent Citations (1)
| Title |
|---|
| None |
Cited By (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| WO2010012249A1 (en) * | 2008-07-31 | 2010-02-04 | Gerd Ecker | Label having a three-dimensional effect as a result of specific distortion upon detection by a camera |
| US8904679B2 (en) | 2008-07-31 | 2014-12-09 | Gerd Ecker | Spatially distorted image |
| DE102016002010A1 (en) * | 2016-02-20 | 2017-08-24 | Audi Ag | Method for operating a projection device of a motor vehicle, projection system and motor vehicle |
| DE102016002010B4 (en) | 2016-02-20 | 2024-05-16 | Audi Ag | Method for operating a projection device of a motor vehicle, projection system and motor vehicle |
Also Published As
| Publication number | Publication date |
|---|---|
| DE202004003651U1 (en) | 2004-05-13 |
| EP1580710A3 (en) | 2006-03-22 |
| DE502005007682D1 (en) | 2009-08-27 |
| EP1580710B1 (en) | 2009-07-15 |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| DE60303316T2 (en) | OPTIMIZED ADVERTISING FOR AN OBSERVER WITH TWO VIEWPOINTS | |
| DE102009046114A1 (en) | Method and apparatus for generating a calibrated projection | |
| EP1580710B1 (en) | Advertising band with three dimensional representation of advertising | |
| DE69735356T2 (en) | STATIC SCREEN FOR MOVING PICTURES | |
| AT12690U1 (en) | ADVERTISING DEVICE FOR SPORTS GATES | |
| DE2548062A1 (en) | METHOD OF COLORING SURFACES | |
| DE9416073U1 (en) | Device for displaying advertisements on sports facilities | |
| EP2122415B1 (en) | Autostereoscopic image display appliance for producing a floating real stereo image | |
| EP0840922B1 (en) | Advertisement carrier for underwater advertising | |
| DE19937037B4 (en) | advertising board | |
| WO2023186343A1 (en) | Two-dimensional puzzle with assignment aid | |
| DE20317063U1 (en) | Sports stadium advertising board has image printed using projection to create three dimensional appearance when viewed from television camera position | |
| DE206474C (en) | ||
| DE19621117C2 (en) | Mirror arrangement with depth effect | |
| DE102009041783B4 (en) | Method for displaying image information and screen | |
| EP1501068B2 (en) | Advertising band with convex curved sight portion | |
| EP2637157A2 (en) | Device for presentation of exhibits | |
| DE102020121008B4 (en) | motor vehicle rear light | |
| DE20320264U1 (en) | Advertisement print projects perspectively a virtual three-dimensional object onto inclined surface that gives impression of perspective view of three-dimensional object from predetermined location | |
| Dahms | Messages for the Masses–Fankommunikation inter-/transmedial | |
| DE102016202697A1 (en) | Display device with a display surface for outputting a display | |
| DE651516C (en) | Device for multiple scanning for purposes of television, telegraphy and. like | |
| DE19822879A1 (en) | Panoramic projection system for analog or digital video projectors, using single projector for cost reduction and easy handling | |
| EP3140828A1 (en) | Display system | |
| CH686716A5 (en) | Greetings card or advertising display |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| PUAI | Public reference made under article 153(3) epc to a published international application that has entered the european phase |
Free format text: ORIGINAL CODE: 0009012 |
|
| AK | Designated contracting states |
Kind code of ref document: A2 Designated state(s): AT BE BG CH CY CZ DE DK EE ES FI FR GB GR HU IE IS IT LI LT LU MC NL PL PT RO SE SI SK TR |
|
| AX | Request for extension of the european patent |
Extension state: AL BA HR LV MK YU |
|
| PUAL | Search report despatched |
Free format text: ORIGINAL CODE: 0009013 |
|
| AK | Designated contracting states |
Kind code of ref document: A3 Designated state(s): AT BE BG CH CY CZ DE DK EE ES FI FR GB GR HU IE IS IT LI LT LU MC NL PL PT RO SE SI SK TR |
|
| AX | Request for extension of the european patent |
Extension state: AL BA HR LV MK YU |
|
| 17P | Request for examination filed |
Effective date: 20060922 |
|
| AKX | Designation fees paid |
Designated state(s): AT BE BG CH CY CZ DE DK EE ES FI FR GB GR HU IE IS IT LI LT LU MC NL PL PT RO SE SI SK TR |
|
| GRAP | Despatch of communication of intention to grant a patent |
Free format text: ORIGINAL CODE: EPIDOSNIGR1 |
|
| GRAS | Grant fee paid |
Free format text: ORIGINAL CODE: EPIDOSNIGR3 |
|
| GRAA | (expected) grant |
Free format text: ORIGINAL CODE: 0009210 |
|
| AK | Designated contracting states |
Kind code of ref document: B1 Designated state(s): AT BE BG CH CY CZ DE DK EE ES FI FR GB GR HU IE IS IT LI LT LU MC NL PL PT RO SE SI SK TR |
|
| REG | Reference to a national code |
Ref country code: CH Ref legal event code: EP Ref country code: GB Ref legal event code: FG4D Free format text: NOT ENGLISH |
|
| REG | Reference to a national code |
Ref country code: IE Ref legal event code: FG4D |
|
| REF | Corresponds to: |
Ref document number: 502005007682 Country of ref document: DE Date of ref document: 20090827 Kind code of ref document: P |
|
| REG | Reference to a national code |
Ref country code: CH Ref legal event code: NV Representative=s name: E. BLUM & CO. AG PATENT- UND MARKENANWAELTE VSP |
|
| REG | Reference to a national code |
Ref country code: GR Ref legal event code: EP Ref document number: 20090402390 Country of ref document: GR |
|
| PG25 | Lapsed in a contracting state [announced via postgrant information from national office to epo] |
Ref country code: SE Free format text: LAPSE BECAUSE OF FAILURE TO SUBMIT A TRANSLATION OF THE DESCRIPTION OR TO PAY THE FEE WITHIN THE PRESCRIBED TIME-LIMIT Effective date: 20090715 Ref country code: LT Free format text: LAPSE BECAUSE OF FAILURE TO SUBMIT A TRANSLATION OF THE DESCRIPTION OR TO PAY THE FEE WITHIN THE PRESCRIBED TIME-LIMIT Effective date: 20090715 Ref country code: IS Free format text: LAPSE BECAUSE OF FAILURE TO SUBMIT A TRANSLATION OF THE DESCRIPTION OR TO PAY THE FEE WITHIN THE PRESCRIBED TIME-LIMIT Effective date: 20091115 Ref country code: FI Free format text: LAPSE BECAUSE OF FAILURE TO SUBMIT A TRANSLATION OF THE DESCRIPTION OR TO PAY THE FEE WITHIN THE PRESCRIBED TIME-LIMIT Effective date: 20090715 Ref country code: ES Free format text: LAPSE BECAUSE OF FAILURE TO SUBMIT A TRANSLATION OF THE DESCRIPTION OR TO PAY THE FEE WITHIN THE PRESCRIBED TIME-LIMIT Effective date: 20091026 |
|
| REG | Reference to a national code |
Ref country code: IE Ref legal event code: FD4D |
|
| PG25 | Lapsed in a contracting state [announced via postgrant information from national office to epo] |
Ref country code: SI Free format text: LAPSE BECAUSE OF FAILURE TO SUBMIT A TRANSLATION OF THE DESCRIPTION OR TO PAY THE FEE WITHIN THE PRESCRIBED TIME-LIMIT Effective date: 20090715 Ref country code: PL Free format text: LAPSE BECAUSE OF FAILURE TO SUBMIT A TRANSLATION OF THE DESCRIPTION OR TO PAY THE FEE WITHIN THE PRESCRIBED TIME-LIMIT Effective date: 20090715 |
|
| PG25 | Lapsed in a contracting state [announced via postgrant information from national office to epo] |
Ref country code: PT Free format text: LAPSE BECAUSE OF FAILURE TO SUBMIT A TRANSLATION OF THE DESCRIPTION OR TO PAY THE FEE WITHIN THE PRESCRIBED TIME-LIMIT Effective date: 20091115 Ref country code: BG Free format text: LAPSE BECAUSE OF FAILURE TO SUBMIT A TRANSLATION OF THE DESCRIPTION OR TO PAY THE FEE WITHIN THE PRESCRIBED TIME-LIMIT Effective date: 20091015 |
|
| PLBI | Opposition filed |
Free format text: ORIGINAL CODE: 0009260 |
|
| PG25 | Lapsed in a contracting state [announced via postgrant information from national office to epo] |
Ref country code: IE Free format text: LAPSE BECAUSE OF FAILURE TO SUBMIT A TRANSLATION OF THE DESCRIPTION OR TO PAY THE FEE WITHIN THE PRESCRIBED TIME-LIMIT Effective date: 20090715 Ref country code: RO Free format text: LAPSE BECAUSE OF FAILURE TO SUBMIT A TRANSLATION OF THE DESCRIPTION OR TO PAY THE FEE WITHIN THE PRESCRIBED TIME-LIMIT Effective date: 20090715 Ref country code: EE Free format text: LAPSE BECAUSE OF FAILURE TO SUBMIT A TRANSLATION OF THE DESCRIPTION OR TO PAY THE FEE WITHIN THE PRESCRIBED TIME-LIMIT Effective date: 20090715 Ref country code: CZ Free format text: LAPSE BECAUSE OF FAILURE TO SUBMIT A TRANSLATION OF THE DESCRIPTION OR TO PAY THE FEE WITHIN THE PRESCRIBED TIME-LIMIT Effective date: 20090715 Ref country code: DK Free format text: LAPSE BECAUSE OF FAILURE TO SUBMIT A TRANSLATION OF THE DESCRIPTION OR TO PAY THE FEE WITHIN THE PRESCRIBED TIME-LIMIT Effective date: 20090715 |
|
| 26 | Opposition filed |
Opponent name: LOGOPAINT A/S Effective date: 20100415 |
|
| PG25 | Lapsed in a contracting state [announced via postgrant information from national office to epo] |
Ref country code: SK Free format text: LAPSE BECAUSE OF FAILURE TO SUBMIT A TRANSLATION OF THE DESCRIPTION OR TO PAY THE FEE WITHIN THE PRESCRIBED TIME-LIMIT Effective date: 20090715 |
|
| PLAX | Notice of opposition and request to file observation + time limit sent |
Free format text: ORIGINAL CODE: EPIDOSNOBS2 |
|
| PLAF | Information modified related to communication of a notice of opposition and request to file observations + time limit |
Free format text: ORIGINAL CODE: EPIDOSCOBS2 |
|
| PLBB | Reply of patent proprietor to notice(s) of opposition received |
Free format text: ORIGINAL CODE: EPIDOSNOBS3 |
|
| PG25 | Lapsed in a contracting state [announced via postgrant information from national office to epo] |
Ref country code: MC Free format text: LAPSE BECAUSE OF NON-PAYMENT OF DUE FEES Effective date: 20100331 |
|
| PG25 | Lapsed in a contracting state [announced via postgrant information from national office to epo] |
Ref country code: IT Free format text: LAPSE BECAUSE OF FAILURE TO SUBMIT A TRANSLATION OF THE DESCRIPTION OR TO PAY THE FEE WITHIN THE PRESCRIBED TIME-LIMIT Effective date: 20090715 |
|
| PLAB | Opposition data, opponent's data or that of the opponent's representative modified |
Free format text: ORIGINAL CODE: 0009299OPPO |
|
| PLCK | Communication despatched that opposition was rejected |
Free format text: ORIGINAL CODE: EPIDOSNREJ1 |
|
| PG25 | Lapsed in a contracting state [announced via postgrant information from national office to epo] |
Ref country code: CY Free format text: LAPSE BECAUSE OF FAILURE TO SUBMIT A TRANSLATION OF THE DESCRIPTION OR TO PAY THE FEE WITHIN THE PRESCRIBED TIME-LIMIT Effective date: 20090715 |
|
| PG25 | Lapsed in a contracting state [announced via postgrant information from national office to epo] |
Ref country code: HU Free format text: LAPSE BECAUSE OF FAILURE TO SUBMIT A TRANSLATION OF THE DESCRIPTION OR TO PAY THE FEE WITHIN THE PRESCRIBED TIME-LIMIT Effective date: 20100116 Ref country code: LU Free format text: LAPSE BECAUSE OF NON-PAYMENT OF DUE FEES Effective date: 20100309 |
|
| PG25 | Lapsed in a contracting state [announced via postgrant information from national office to epo] |
Ref country code: TR Free format text: LAPSE BECAUSE OF FAILURE TO SUBMIT A TRANSLATION OF THE DESCRIPTION OR TO PAY THE FEE WITHIN THE PRESCRIBED TIME-LIMIT Effective date: 20090715 |
|
| PLBN | Opposition rejected |
Free format text: ORIGINAL CODE: 0009273 |
|
| PLBP | Opposition withdrawn |
Free format text: ORIGINAL CODE: 0009264 |
|
| STAA | Information on the status of an ep patent application or granted ep patent |
Free format text: STATUS: OPPOSITION REJECTED |
|
| 27O | Opposition rejected |
Effective date: 20120725 |
|
| REG | Reference to a national code |
Ref country code: DE Ref legal event code: R100 Ref document number: 502005007682 Country of ref document: DE Effective date: 20120725 |
|
| REG | Reference to a national code |
Ref country code: FR Ref legal event code: PLFP Year of fee payment: 11 |
|
| PGFP | Annual fee paid to national office [announced via postgrant information from national office to epo] |
Ref country code: NL Payment date: 20150323 Year of fee payment: 11 Ref country code: CH Payment date: 20150325 Year of fee payment: 11 |
|
| PGFP | Annual fee paid to national office [announced via postgrant information from national office to epo] |
Ref country code: FR Payment date: 20150319 Year of fee payment: 11 Ref country code: GB Payment date: 20150324 Year of fee payment: 11 Ref country code: GR Payment date: 20150319 Year of fee payment: 11 Ref country code: AT Payment date: 20150320 Year of fee payment: 11 |
|
| PGFP | Annual fee paid to national office [announced via postgrant information from national office to epo] |
Ref country code: BE Payment date: 20150318 Year of fee payment: 11 |
|
| PG25 | Lapsed in a contracting state [announced via postgrant information from national office to epo] |
Ref country code: BE Free format text: LAPSE BECAUSE OF NON-PAYMENT OF DUE FEES Effective date: 20160331 |
|
| REG | Reference to a national code |
Ref country code: CH Ref legal event code: PL |
|
| REG | Reference to a national code |
Ref country code: AT Ref legal event code: MM01 Ref document number: 436758 Country of ref document: AT Kind code of ref document: T Effective date: 20160309 |
|
| REG | Reference to a national code |
Ref country code: NL Ref legal event code: MM Effective date: 20160401 |
|
| GBPC | Gb: european patent ceased through non-payment of renewal fee |
Effective date: 20160309 |
|
| REG | Reference to a national code |
Ref country code: FR Ref legal event code: ST Effective date: 20161130 |
|
| PG25 | Lapsed in a contracting state [announced via postgrant information from national office to epo] |
Ref country code: LI Free format text: LAPSE BECAUSE OF NON-PAYMENT OF DUE FEES Effective date: 20160331 Ref country code: FR Free format text: LAPSE BECAUSE OF NON-PAYMENT OF DUE FEES Effective date: 20160331 Ref country code: CH Free format text: LAPSE BECAUSE OF NON-PAYMENT OF DUE FEES Effective date: 20160331 Ref country code: NL Free format text: LAPSE BECAUSE OF NON-PAYMENT OF DUE FEES Effective date: 20160401 Ref country code: GB Free format text: LAPSE BECAUSE OF NON-PAYMENT OF DUE FEES Effective date: 20160309 |
|
| REG | Reference to a national code |
Ref country code: GR Ref legal event code: ML Ref document number: 20090402390 Country of ref document: GR Effective date: 20161006 |
|
| PG25 | Lapsed in a contracting state [announced via postgrant information from national office to epo] |
Ref country code: GR Free format text: LAPSE BECAUSE OF NON-PAYMENT OF DUE FEES Effective date: 20161006 Ref country code: AT Free format text: LAPSE BECAUSE OF NON-PAYMENT OF DUE FEES Effective date: 20160309 |
|
| REG | Reference to a national code |
Ref country code: DE Ref legal event code: R082 Ref document number: 502005007682 Country of ref document: DE Representative=s name: LOHR, JOESTINGMEIER & PARTNER, DE Ref country code: DE Ref legal event code: R081 Ref document number: 502005007682 Country of ref document: DE Owner name: APA BRANDS-EVENTS-SOLUTION GMBH & CO. KG, DE Free format text: FORMER OWNER: APA ADELFANG & PARBEL GMBH & CO. KG, 56564 NEUWIED, DE Ref country code: DE Ref legal event code: R082 Ref document number: 502005007682 Country of ref document: DE Representative=s name: LOHR, JOESTINGMEIER & PARTNER PATENT- UND RECH, DE |
|
| PGFP | Annual fee paid to national office [announced via postgrant information from national office to epo] |
Ref country code: DE Payment date: 20200316 Year of fee payment: 16 |
|
| REG | Reference to a national code |
Ref country code: DE Ref legal event code: R119 Ref document number: 502005007682 Country of ref document: DE |
|
| PG25 | Lapsed in a contracting state [announced via postgrant information from national office to epo] |
Ref country code: DE Free format text: LAPSE BECAUSE OF NON-PAYMENT OF DUE FEES Effective date: 20211001 |