DE20317063U1 - Sports stadium advertising board has image printed using projection to create three dimensional appearance when viewed from television camera position - Google Patents

Abstract

A sports stadium advertising board is placed at an angle to the ground so that advertising can be printed in a projected (101) perspective so as to appear three dimensional when seen from a specified television camera position within the stadium. Includes INDEPENDENT CLAIMs for sports stadia using the advertising board.

Description

AREA OF INVENTION

The invention relates to a Billboard with an advertising print that is on a substantially flat surface is attached, the advertising print is a perspective projection of a three-dimensional object that contains the visual impression a perspective view of this object.

It is under an advertising pressure understood a product obtained by printing and not, for example the process of printing.

BACKGROUND THE INVENTION

The use of advertising has in has increased significantly in recent years and occurs in various Forms in appearance, such as in television spots, internet advertising, Advertisements in newspapers and magazines as well as in fixed printed Advertisements placed both outdoors and indoors to promote people who get past the advertisement. With stationary printed advertising, it is often a problem that it especially not noticed by the addressees because they get used to advertisements. This makes it increasingly difficult to get attention. On Another problem with printed advertising is that it affects the presentation of Information is limited in two dimensions. This will make the Limited type of information, that can be expressed with fixed printed advertisements. This is particularly the case if the addressee is not roughly rectangular located in front of the advertisement.

Typically, for example at sporting events on a field, such as at Soccer, Basketball, ice hockey, tennis, baseball or handball, a variety of billboards placed around the field, focusing on there are different advertisements in the different billboards. The addressees also get used to this form of advertising the billboards and therefore tend to the billboards and the two-dimensional No more attention to pictures on it. Even if the addressees notice the boards, the advertiser has a keen interest in his Billboard attracts more attention than other billboards.

OBJECT AND SUMMARY THE INVENTION

The invention relates to a Advertising print, the

• - the produces a visual impression of at least one three-dimensional object, when viewed from a predetermined location,
• - on a substantially flat, inclined surface with a slope of more is attached as 0 degrees relative to the ground, and
• - one perspective projection of at least one three-dimensional object on the inclined surface contains this perspective projection gives the visual impression of a perspective view of the three-dimensional object from the predetermined location.

In this way, an improved Advertising effect can be achieved: If the inclined surface of is viewed from the predetermined point of view, a appears three-dimensional object in its place. This makes it a virtual one Space created in the place of the inclined surface, the one above all enables a more impressive advertising, but also for a larger variety can be used for promotional purposes covering the virtual space exploit.

Advertising printing can be done using the following steps getting produced:

• - the Boundary lines of the inclined surface, on which the advertising print is to be placed are on one level projected perpendicular to the line of sight between the predetermined Location and the inclined surface is
• - the Imaging of a three-dimensional object is within the boundary lines this projection of the inclined surface,
• - the Projection of the sloping surface with the image of the three-dimensional object inside is on an area transformed that corresponds to the inclined surface.

The illustration of the three-dimensional Object can be natural or any other desired View the object from the predetermined location. The Transformation can be a graphic transformation by stretching or Rotate the projection of the inclined surface with the one inside Imaging of the three-dimensional object can be carried out. With the present Invention can easily create a visual illusion for certain viewer locations as soon as the inclined surface has been projected onto said plane is. After that, the only limiting factors are the creativity of the designer, who designs the three-dimensional object, and the boundary lines of the projection the inclined surface, within which the image of the three-dimensional object is placed must become.

The visual illusion is that of a perspective view of the three-dimensional object from the predetermined point of view, as shown in said figure. In the case where the image shows a natural view, when viewed from the predetermined point of view, the object appears not only to be three-dimensional, but the viewer also has the on pressure that he sees the object from the same perspective from which he actually looks at the inclined surface. As a result, the three-dimensional object appears more natural to the viewer and the three-dimensional illusion is enhanced. In addition, the more natural appearance makes advertising less disruptive to the viewer.

This special effect is for those Optimized viewers who are at the predetermined location or in the vicinity are located. So individual Advertising information is directed to certain groups of viewers. At a sporting event with supporters for both teams, some can Advertisements to a supporter group and other advertisements are directed to the other supporter group.

In a special embodiment In the invention, the three-dimensional object is the three-dimensional one execution a letter or a combination of letters. Ordinary letters are two-dimensional symbols. Your representation becomes a depth dimension added so they seem to be three-dimensional. This allows, for example, the name of the advertising company, a product name or a brand effectively be communicated.

In another embodiment the combination of three-dimensional letters has one thing in common Baseline. This traditional baseline the letter is common in printed text. Mostly this is the one Line on which the letters appear to be. Only in the case of Letters like f, g, j, p, q and y can be the letters of the Baseline to be cut. In this embodiment, the letters easier to read because they are not scattered on the print, but appear as neatly lined up text. Because the letters are three-dimensional, span their baseline and their depth dimension a basic level on. This basic level can be parallel to, for example Be underground.

In another embodiment contains the Advertising printing is not just the perspective projection of a three-dimensional one Object on said inclined plane, but also that of a supporting one Area, which has an inclination of more than 0 degrees relative to said inclined one Level. This projection is done in the same way as that of the three-dimensional object, and it also calls the visual impression of a perspective top view of the predetermined one Location out on the supportive area out. The supportive area can, for example, parallel to the ground or, if the three-dimensional Object is a letter or a combination of letters, too be their basic level. This creates the illusion of a virtual one Reinforced space, in which the three-dimensional object appears to be standing or floating.

In another embodiment contains the supportive area Promotional or commercial information.

In another embodiment contains the Advertising printing is not just the perspective projection of a three-dimensional one Object and that of said supporting surface on said inclined plane, but additionally also that of a lateral surface that is perpendicular to said supportive area stands. This projection is done in the same way as that of the three-dimensional Object, and it also creates the visual impression a top perspective view of the predetermined location from the side surface. This makes the impression of a virtual room even more impressive.

The inclined surface is according to the invention part of a Advertising board in a sports stadium. Especially in this area The invention has many advantages, since there are often a large number of People in stadiums get together and advertisers get their advertising message there easily to a large one Number of people can judge.

In another embodiment the predetermined location is defined as the position of a television camera. As a result, the advertising message can be directed to an even larger number of viewers.

SHORT DESCRIPTION THE PICTURES

The following are preferred embodiments of the invention explained with reference to the figures.

1a . 1b and 5 represent a method by which an advertising print according to the present invention can be produced.

2 shows the distortions that are carried out to produce the advertising print.

3 illustrates how the advertising information can be placed within the boundary lines of the projection of the inclined surface.

4 demonstrates some design variations within the projection of the inclined surface.

6 shows an embodiment in a football stadium.

DESCRIPTION PREFERRED EMBODIMENTS

In 1a and 1b shows a method by which an advertising print according to the present invention can be produced. In the described embodiment, the inclined surface is part of an advertising board. First, a plan view of the inclined surface of the billboard is made from the predetermined location by projecting the inclined surface onto a plane that is perpendicular to the line of sight between the determined location and the advertising print. 1a illustrated this using the example of an advertising board on the edge of a soccer field. 1a above shows the end of the goal of the soccer field and the billboards behind it as they appear from a predetermined point of view. 5a contains a corresponding illustration, the predetermined viewpoint being different and the inclined surface being perpendicular to the ground. The projection of the inclined surface is shown in Fig. 101 and 501 shown. The projection can be produced, for example, using a painting program for a computer, knowledge of the position of the advertising panel relative to the position of the predetermined location for which the advertising is to be optimized being used. Alternatively, a photograph of the inclined surface can be taken from the predetermined location, whereby the boundary lines of the projection of the inclined surface on the photograph can be reproduced. The inclined surface can have any inclination greater than 0 degrees relative to the ground, which may be the floor around the field in a sports stadium.

After the projection of the inclined surface has been made as shown in Fig. 101 the next step is to place an image of the three-dimensional object within the boundary lines of the projection of the inclined surface. The three-dimensional object can have any kind of shapes and effects. The visual impression of the image is the same impression that an observer will get from the predetermined location when looking at the inclined surface of the billboard on which the advertising print thus produced has been applied.

In Fig. 103 the three-dimensional letters "Addboard", Fig. 105 , painted within the boundary lines, ensuring that the letters have a common baseline, Fig. 104 , to have. In Fig. 107 a supporting surface is shown which has a different inclination than the inclined surface on which the advertising print is applied. This supporting surface is parallel to both the underground and the base plane of the letters "Addboard", which are from their base line, Fig. 104 , and their depth dimension, Fig. 110 , is spanned. In addition, in Fig. 111 a side surface is shown that is perpendicular to the supporting surface in order to intensify the effect of the perspective projection on the inclined plane and the impression of a virtual space. In the present example, the letters appear 108 on the representation of the supporting level 107 to rest. In other variants, the letters 108 at a certain distance from the supporting surface 107 placed so that the letters appear as if they were hovering over the supporting level 107 ,

So far, the desired effect to be achieved when the inclined surface of the billboard is viewed from the predetermined location has been simulated. The next step is to produce an advertising print with a perspective projection onto the inclined surface, which has the same or a smaller area as the inclined surface of the advertising board. In other words, a print needs to be made that can be applied to the sloping surface of the billboard, achieving said effect. FIG. 109 shows a right-angled top view of the advertising print as it can be printed. First the size and the boundary lines of the inclined surface are determined, then the simulation is converted (for example by turning and stretching), as shown in Fig. 109 shown. The print can then be printed and then affixed to the inclined surface of the billboard. In 1a below the advertising print has been placed on the inclined surface of the billboard. When viewed from the predetermined point of view, the advertisement appears as in Fig. 100 shown.

In 2 is shown how the stretching for each corner, as shown in Fig. 201 . 203 . 205 and 207 shown can be executed until the advertising print has the same or a smaller area than the area of the inclined surface to which the print is to be applied.

In 3 is shown how the three-dimensional object, Fig. 301 , within the boundary lines of the projection of the inclined surface, Fig. 303 , is placed. The letters also have a common baseline. In this case, the advertising print must be placed on an advertising board; the representation of a supporting surface, Fig. 305 , and a lateral plane projected perpendicular to it on a plane perpendicular to the line of sight between the predetermined location and the inclined surface. In this embodiment, the support surface is parallel to both the background and the base plane of the letters. 4 shows a selection of designs within the projection of the inclined surface of a billboard. All of these designs have in common, although this is not mandatory, that the three-dimensional object is a combination of the letters “addboard” and that the base plane of these letters is parallel to the background. 401 the advertising print, which can be produced by rotating and stretching the projection of the inclined surface, appears to be a vertical wall in which the letters are pressed. This illusion is achieved when the advertising pressure is applied to the inclined surface of the billboard and the billboard is viewed from the predetermined location. In Fig. 403 the illusion evoked will be that of three-dimensional letters standing on a supporting surface and in front of an inclined wall. The supporting area is not only to the basic level of the Letters, but also parallel to the underground. In Fig. 405 the three-dimensional letters stand on a cylindrical block. In Fig. 407 the letters stand on a support surface that is parallel to the surface. In Fig. 409 bricks were grouped around the letters, with the tops of the bricks forming a support surface parallel to the subsurface and the right sides of the bricks representing side surfaces perpendicular to the support surface. These are some examples of how different illusions can be created, but in general there is no limit to what can be represented as long as the three-dimensional object image is positioned within the projection of the inclined surface.

In 6 a stadium is shown with an advertising panel according to the present invention. As you can see, the illusion becomes very realistic if the base line of the letters is parallel to the lines 603 runs on the field. You can also see how the impression of a virtual space is created within the billboard.

Some examples have been given, where the sloping surface Was part of an advertising board, but any type of inclined surface can be used become. It is only important that the inclined surface is on a plane is projected that is perpendicular to the line of sight between a predetermined location and the inclined surface, and that the design is within the boundary lines of the projection the inclined surface located. The sloping surface can for example be circular, square or be in any other form that is not previously defined has been.

Claims (20)

Advertising board in a sports stadium with - one essentially flat, inclined surface with an inclination of more than 0 degrees relative to the ground, and - an advertising print, on said inclined surface, the when he's from a predetermined location within the sports stadium is considered, the visual impression of at least one three-dimensional Object and which gives a perspective projection of this contains virtual three-dimensional object on the inclined surface, being this perspective projection gives the visual impression of a perspective View of the three-dimensional object from the predetermined location causes. The billboard of claim 1, wherein the inclined surface is substantially perpendicular to the ground. Billboard according to one of claims 1 or 2, wherein said virtual three-dimensional object the three-dimensional representation a letter or a combination of letters, where the baseline of that letter or combination of letters together with the depth of that letter or combination of letters spanning a basic level. The billboard of claim 3, wherein said base plane is essentially parallel to the subsurface. Advertising board according to one of claims 1-4, wherein said advertising printing contains a perspective projection of a supporting surface onto the inclined surface, wherein this projection gives the visual impression of a perspective view the supporting area from the predetermined location, this supporting area a Has an inclination of more than 0 degrees relative to said inclined surface. The billboard of claim 5, wherein the supporting surface is substantially parallel to the ground. The billboard of any of claims 5-6, wherein the supporting surface is substantially is parallel to said base plane. Advertising board according to one of claims 5-7, wherein said advertising printing a perspective projection of at least one lateral plane on said inclined surface contains this projection giving the visual impression of a perspective view from the predetermined location on this lateral surface, being this side face perpendicular to said supportive Level appears. An advertising panel according to any one of claims 1-8, wherein the predetermined one Location matches the position of a television camera. An advertising panel according to any one of claims 1-9, wherein the supporting surface is advertising information or contains commercial information. Sports stadium, with a playing field, boundary lines on the field of at least one television camera and at least one advertising panel, said panel - having a substantially flat inclined surface with an inclination of more than 0 degrees relative to the ground and - having an advertising print on said inclined surface, which, when viewed from a predetermined location within the sports stadium, creates the visual impression of at least one three-dimensional object and which is a perspective projection of this virtual three-dimensional one Contains object on the inclined surface, this perspective projection gives the visual impression of a perspective view of the three-dimensional object from the predetermined location. Sports stadium according to claim 11, wherein the inclined surface the billboard is essentially perpendicular to the ground. Sports stadium according to one of claims 11 or 12, said virtual three-dimensional object being the three-dimensional one Representation of a letter or a combination of letters is, the baseline of that letter or combination of letters along with the depth of that letter or the Combination of letters spanning a basic level. A sports stadium according to claim 13, wherein said Ground plane is essentially parallel to the ground. A sports stadium according to claims 11-14, wherein said advertising print includes a perspective projection of a support surface onto said inclined surface, wherein this projection gives the visual impression of a perspective view of this supportive area from the predetermined location, this supporting area a Has an inclination of more than 0 degrees to said inclined surface. A sports stadium according to claim 15, wherein the supporting surface is substantially parallel to the ground. A sports stadium according to any one of claims 15-16, wherein the supportive area is essentially parallel to said base plane. A sports stadium according to any one of claims 15-17, wherein said advertising print a perspective projection of at least one contains lateral plane on said inclined surface, this projection the visual impression of a perspective view of the predetermined one Location on this side surface causes, this lateral surface perpendicular to said supporting plane appears. A sports stadium according to any one of claims 11-18, wherein the predetermined location matches the position of a television camera. A sports stadium according to any one of claims 11-19, wherein the supportive area Contains advertising or commercial information.