EP1501068B2 - Advertising band with convex curved sight portion - Google Patents

Advertising band with convex curved sight portion Download PDF

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Publication number
EP1501068B2
EP1501068B2 EP03026235A EP03026235A EP1501068B2 EP 1501068 B2 EP1501068 B2 EP 1501068B2 EP 03026235 A EP03026235 A EP 03026235A EP 03026235 A EP03026235 A EP 03026235A EP 1501068 B2 EP1501068 B2 EP 1501068B2
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EP
European Patent Office
Prior art keywords
advertising
flat material
motif
support
indexing device
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EP03026235A
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German (de)
French (fr)
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EP1501068A1 (en
EP1501068B1 (en
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Peter Adelfang
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Apa Adelfang & Parbel & Cokg GmbH
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Apa Adelfang & Parbel & Cokg GmbH
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    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F19/00—Advertising or display means not otherwise provided for
    • G09F19/22—Advertising or display means on roads, walls or similar surfaces, e.g. illuminated
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F11/00—Indicating arrangements for variable information in which the complete information is permanently attached to a movable support which brings it to the display position
    • G09F11/24—Indicating arrangements for variable information in which the complete information is permanently attached to a movable support which brings it to the display position the advertising or display material forming part of a moving band, e.g. in the form of perforations, prints, or transparencies
    • G09F11/29—Indicating arrangements for variable information in which the complete information is permanently attached to a movable support which brings it to the display position the advertising or display material forming part of a moving band, e.g. in the form of perforations, prints, or transparencies of a band other than endless

Definitions

  • the aim of this advertising measure in the form of a billboard is to be known, for example by means of company logos and company logos, especially in television viewers or to communicate with the viewer by means of other advertising messages.
  • the effect on the viewer depends i.a. the degree of (re) recognition of the advertising motifs.
  • Recognition in turn, depends largely on the size or height of the advertising band and thus the size of the used lettering or general advertising motifs, as determined by means of a demographic examination.
  • the presentation size of the advertising motif on advertising boards is limited by sports venue regulations. a. Provide height restrictions for the adboards. The reason for this is that the spectators sitting in the stands of the stadium should not be unreasonably restricted in their view of the field through advertising boards.
  • the height of advertising boards is limited due to structural conditions on columns and railings. The permitted height of, for example, advertising boards in sports facilities varies from country to country. In Germany g0 cm advertising band height should not be exceeded. In the United Kingdom, where viewers behind the advertising boards are also allowed to sit on the floor, the permitted height for advertising boards is only 60 cm.
  • this advertising band is curved convexly at least in the visible side region and, due to the curved formation, allows a sudden improvement in the recognizability and perceptibility of advertising motifs on the visible surface of the advertising band.
  • the strikingly improved recognizability and perceptibility of advertising motifs on the curved advertising strip according to the invention is primarily due to the fact that the curvature of the viewing area provides a larger area for the advertising motifs compared to a flat advertising band of the same setting height becomes.
  • An object of the present invention is to provide an advertising band of the type mentioned, which is flexible in terms of the presentation of different advertising motifs and ensures the presentation of different advertising motifs without much, especially time consuming.
  • the low-friction equipment of the support surface can be done in different ways.
  • the support surface points contact with the flat material providing projections, which are designed for example as bristles.
  • the indexing device is preferably integrated into the support frame.
  • the flat material may consist of different materials. Preferred is a plastic film or a plastic-coated fabric.
  • Fig. 1 is a curved trained advertising band generally designated by the reference numeral 10, while used for comparison known, ie just trained advertising band of the same height, here vertically positioned, designated by the reference numeral 11.
  • the total projection length of the curved billboard 10 corresponds in each case to the sum of the designated projection length 12 and the designated by the reference numeral 13 additional projection length, which is compared to the projection of the flat billboard a measure of the increased size impression of an advertising motif , which is mounted on the visible side of the respective advertising band and viewed from the viewing position, which is generally designated by the reference numeral 15.
  • the length of the projection 12 of the flat billboards is indicated by a bar labeled 100%, while the longer length (that is, the sum of the projections 12 and 13) is indicated by a longer, darker bar compared to the screened 100% bar ,
  • the advertising band comprises a support frame 20 with a convexly curved support support 21, on the outside of which a flat material 22 is guided, which is provided on its outside with advertising motifs (not shown) which follow each other serially on the flat material 22 in the direction of the longitudinal extent of the Flat material 22 are arranged.
  • the support frame 20 includes an L-shaped support member having a bottom support member 23, and an upstanding member 24, the convexly curved support support 21 extending between the free ends of the members 23 and 24.
  • the winding coils 25, 26 are driven such that a further switching of the sheet 22 is ensured such that is replaced by a Rothschalt suits currently lying on the support surface 21 part of the sheet 22 completely by another equal section by peeling the sheet 22 of the reel spool 26 and winding on the take-up reel 25 (or vice versa).
  • the support support 27 is friction for the benefit of the lowest possible contact friction relative to the sheet 22 equipped.
  • This low-friction equipment can be provided in different ways.
  • the support surface is provided with point contacts relative to the flat material. These point contacts are provided for example by projections, z. B. in the form of bristles.

Abstract

Advertising strip (10) comprises a flat material (22) as an advertising support, a support frame (20) with a convex curved progression, and a changing device (25, 26) to move the flat material, under control of an electric motor, over the support surface in a curved direction of the surface to show different advertising information.

Description

Die Erfindung betrifft eine Werbebande nach dem Oberbegriff des Anspruchs 1. Eine solche Werbebande ist aus der DE 195 38 702 A1 bekannt. Sie bezieht sich auf eine Werbebande für den Rand eines Sportstätten-Spielfeldes, insbesondere in Gestalteines Displays, die in bezug auf einen Untergrund von diesem hochstehend aufstellbar ist, in der Horizontalen langgestreckt verläuft, auf einer Sichtseite mit einem Werbemotiv, z. B. in Gestalt einer Abbildung, in Gestalt von Zeichen und dgl. versehen ist, und zumindest im Bereich des Werbemotivs in bezug auf ihre Längserstreckung konvex gekrümmt verläuft, um aus entfernter und insbesondere erhöhter Position betrachtet eine dreidimensionale räumliche Wirkung zu erzielen.The invention relates to an advertising campaign according to the preamble of claim 1. Such advertising is from the DE 195 38 702 A1 known. It refers to an advertising band for the edge of a sports field, in particular in the form of a display, which is erectable with respect to a background of this hochstehend, extends in the horizontal elongated, on a visible side with an advertising motif, eg. B. in the form of a figure, in the form of characters and the like. Is provided, and at least in the area of the advertising motif with respect to its longitudinal extent convexly curved to view from a distant and especially elevated position to achieve a three-dimensional spatial effect.

Werbetafeln der in Rede stehenden Art zählen seit vielen Jahren in Sportstätten aller Art, beispielsweise Fußballstadien, zu standardmäßig eingesetzten Werbemaßnahmen. Rechte an derartigen Werbemaßnahmen werden heutzutage genauso vermarktet wie Fernseh-Spots und Werbeanzeigen. Ziel dieser Werbemaßnahme in Gestalt einer Werbetafel ist es, beispielsweise mittels Firmenschriftzügen und Firmenlogos vor allem beim Fernsehzuschauer bekannt zu werden oder mittels sonstiger Werbebotschaften mit dem Zuschauer zu kommunizieren. Die Wirkung auf den Zuschauer hängt u.a. vom Grad der (Wieder-)Erkennung der Werbemotive ab.Billboards of the type in question count for many years in sports facilities of all kinds, such as football stadiums, standard advertising used. Rights to such advertising are now marketed as well as television commercials and advertisements. The aim of this advertising measure in the form of a billboard is to be known, for example by means of company logos and company logos, especially in television viewers or to communicate with the viewer by means of other advertising messages. The effect on the viewer depends i.a. the degree of (re) recognition of the advertising motifs.

Die Wiedererkennung wiederum hängt maßgeblich von der Größe bzw. Höhe der Werbebande und somit der Größe der verwendeten Schriftzüge oder allgemein Werbemotive ab, wie durch demoskopische Untersuchungen festgestellt wurde. Der Darstellungsgrö-ße des Werbemotivs auf Werbebanden sind jedoch enge Grenzen durch Sportstätten-Regularien gesetzt, die u. a. Höhenbeschränkungen für die Werbebanden vorsehen. Grund dafür ist, dass die auf den Tribünen des Stadions sitzenden Zuschauer in ihrer Sicht auf das Spielfeld durch Werbebanden nicht unzumutbar eingeschränkt werden sollen. Außerdem ist aufgrund baulicher Gegebenheiten an Säulen und Geländern die Höhe von Werbebanden begrenzt. Die zulässige Höhe von beispielsweise Werbebanden in Sportstätten variiert von Land zu Land. In Deutschland sollen g0 cm Werbebandenhöhe nicht überschritten werden. In Großbritannien, wo Zuschauer hinter den Werbebanden auch am Boden sitzen dürfen, beträgt die zulässige Steilhöhe für Werbebanden dagegen nur 60 cm. Durch diese Bestimmungen sind den Möglichkeiten für eine wirksame Werbung mittels Fernsehübertragung Grenzen gesetzt.Recognition, in turn, depends largely on the size or height of the advertising band and thus the size of the used lettering or general advertising motifs, as determined by means of a demographic examination. However, the presentation size of the advertising motif on advertising boards is limited by sports venue regulations. a. Provide height restrictions for the adboards. The reason for this is that the spectators sitting in the stands of the stadium should not be unreasonably restricted in their view of the field through advertising boards. In addition, the height of advertising boards is limited due to structural conditions on columns and railings. The permitted height of, for example, advertising boards in sports facilities varies from country to country. In Germany g0 cm advertising band height should not be exceeded. In the United Kingdom, where viewers behind the advertising boards are also allowed to sit on the floor, the permitted height for advertising boards is only 60 cm. These provisions set limits to the possibilities of effective advertising through television broadcasting.

Beim Einsatz der in Rede stehenden Werbebande in einer Sportstätte ist es üblich, diese senkrecht stehend zu positionieren. Darüber hinaus ist es bekannt, die Werbetafeln aus der Senkrechten in bezug auf die Blickrichtung nach hinten geneigt anzuordnen, um auch bei erhöhter Betrachtung der Werbetafeln z. B. über eine Fernsehkamera das Werbemotiv erkennbar zu halten. In jedem Fall sind Werbebanden ebene Gegenstände, die im Fall von Werbebanden in Sportstätten zaunartig seitlich aneinander gereiht und gegebenenfalls miteinanderverbunden sind. Insbesondere bei erhöhter Kameraposition im Fall von Fernsehübertragungen wurde festgestellt, dass die Erkennbarkeit des Werbemotivs insbesondere bei Kameratotalen nicht stets gewährleistet ist.When using the advertising in question in a sports venue, it is customary to position them vertically. In addition, it is known to arrange the billboards from the vertical with respect to the viewing direction inclined backwards in order to avoid even with increased consideration of the billboards z. B. on a television camera to keep the advertising motif recognizable. In any case, advertising ribbons are flat objects, which, in the case of advertising boards in sports facilities, are lined up laterally in a fence-like manner and, if necessary, connected to one another. Especially with increased camera position in the case of television broadcasts was found that the visibility of the advertising motif is not always guaranteed, especially in camera stills.

Um diese Nachteile herkömmlicher ebener Werbebanden zu überwinden, hat die Anmelderin der vorliegenden Anmeldung eine Werbebande der eingangs genannten Art entwickelt und zum Patent angemeldet ( DE 199 37 037 A1 ). Anstelle der bisher üblichen ebenen Werbebanden ist diese Werbebande zumindest im Sichtseitenbereich konvex gekrümmt und erlaubt aufgrund der gekrümmten Ausbildung eine sprunghafte Verbesserung der Erkennbarkeit und Wahrnehmbarkeitvon Werbemotiven auf der Sichtfläche der Werbebande. Wie in der genannten Druckschrift im einzelnen ausgeführt, ist die auffallend verbesserte Erkennbarkeit und Wahrnehmbarkeit von Werbemotiven auf der erfindungsgemäß gekrümmten Werbebande in erster Linie darauf zurückzuführen, dass mit der Krümmung des Sichtbereichs im Vergleich zu einer ebenen Werbebande derselben Stellhöhe eine größere Fläche für die Werbemotive bereitgestellt wird. Hinzu tritt bei der konvex gekrümmten Werbebande eine räumliche Wirkung, die mit ebenen Werbebanden nicht erzielbar ist. Die konvex gekrümmte Werbebande, die in der genannte Druckschrift offenbart ist, hat sich im Einsatz vielfach bewährt. Es verbleibt jedoch ein Bedarf an einer Weiterentwicklung dieser bewährten Werbebande zugunsten einer Präsentation unterschiedlicher Werbemotive mit ein und derselben Werbebande ohne aufwändige Maßnahmen, wie das Aufbringen eines neuen Werbemotivs auf der Sichtseite der Werbebande.In order to overcome these disadvantages of conventional planar advertising tapes, the applicant of the present application has developed an advertising tape of the type mentioned at the beginning and has applied for a patent ( DE 199 37 037 A1 ). Instead of the usual flat advertising bands, this advertising band is curved convexly at least in the visible side region and, due to the curved formation, allows a sudden improvement in the recognizability and perceptibility of advertising motifs on the visible surface of the advertising band. As stated in detail in the cited document, the strikingly improved recognizability and perceptibility of advertising motifs on the curved advertising strip according to the invention is primarily due to the fact that the curvature of the viewing area provides a larger area for the advertising motifs compared to a flat advertising band of the same setting height becomes. In addition occurs in the convex curved advertising a spatial effect that is not achievable with flat adboards. The convex curved advertising band, which is disclosed in said publication, has proven itself in use many times. However, there remains a need for further development of this proven advertising campaign in favor of a presentation of different advertising motifs with one and the same advertising band without complex measures, such as the application of a new advertising motif on the visible side of the advertising.

Eine Aufgabe der vorliegenden Erfindung besteht darin, eine Werbebande der eingangs genannten Art zu schaffen, die bezüglich der Präsentation unterschiedlicher Werbemotive flexibel gestaltet ist und die Präsentation unterschiedlicher Werbemotive ohne großen, vor allem zeitlichen Aufwand gewährleistet.An object of the present invention is to provide an advertising band of the type mentioned, which is flexible in terms of the presentation of different advertising motifs and ensures the presentation of different advertising motifs without much, especially time consuming.

Gelöst wird diese Aufgabe durch die Merkmale des Anspruchs 1. Vorteilhafte Weiterbildungen der Erfindung sind in den Unteransprüchen angegeben.This object is achieved by the features of claim 1. Advantageous developments of the invention are specified in the dependent claims.

Bei, der Werbebande ist das Bereitstellen seriell angeordneter Werbemotive auf einem Flachmaterial vorgesehen, das über die Sichtfläche der Werbebande geführt derart weiterschaltbar ist, dass ein Werbemotiv kurzfristig durch ein weiteres ersetzt werden kann, indem die Weiterschafteinrichtung betätigt wird, um das aktuelle Werbemotiv aus dem Bereich der Sichtseite der Werbebande wegzubewegen und dabei gleichzeitig ein weiteres Werbemotiv auf die Sichtseite aufzuziehen.In the case of the advertising band, the provision of serially arranged advertising motifs on a flat material is provided, which can be routed over the visible surface of the advertising band in such a way that an advertising motif can be temporarily replaced by another by actuating the furthering device to display the current advertising motif from the area move away from the visible side of the advertising band and at the same time raise another advertising motif on the visible side.

Das Weiterschalten von seriell angeordneten Werbemotiven über die konvex gekrümmte Sichtseite bzw. Stützfläche des Stützrahmens der Werbebande hinweg kann in Bruchteilen einer Sekunde erfolgen, so dass beim Einsatz der Werbebande, diese schlagartig mit einem neuen Werbemotiv bestückt werden kann.The indexing of serially arranged advertising motifs across the convex curved viewing side or support surface of the support frame of the advertising gang can be done in fractions of a second, so that when using the advertising band, this can suddenly be equipped with a new advertising motif.

Wesentlich beim Weiterschalten der seriell angeordneten Werbemotive ist, dass das die Werbemotive tragende Flachmaterial problemlos durch die Weiterschalteinrichtung rasch transportiert werden kann und stets möglichst glatt auf der Spitzfläche zu liegen kommt. Dazu ist die Stützfläche (zur Festlegung der Sichtseite) reibungsarm ausgestattet, um die Kontaktreibung relativ zum Flachmaterial minimal zu halten. Dies erlaubt ein rasches Weiterschalten des Flachmaterials, ohne dass die Weiterschalteinrichtung einen großen Kraftaufwand erbringen muss, so dass deren Antrieb (Elektromotoren) lediglich eine kleine Leistung erbringen muss, die mit einer kleinen Bauform des Antriebs verbunden ist. Außerdem gewährleistet die reibungsarme Ausstattung der Stützfläche stets eine glatte Auflage des mit den Werbemotive versehenen Flachmaterials, so dass die Erkennbarkeit des Werbemotivs auch nach dem Weiterschalten des Flachmaterials gewährleistet ist.It is essential when switching the serially arranged advertising motifs that the flat material carrying the advertising motifs can be easily transported by the indexing device and always comes to rest as smoothly as possible on the pointed surface. For this purpose, the support surface (for fixing the visible side) is equipped with low friction in order to minimize contact friction relative to the flat material. This allows a rapid indexing of the sheet material without the indexing device has to provide a great deal of effort, so that their drive (electric motors) has to provide only a small power, which is connected to a small design of the drive. In addition, the low-friction equipment of the support surface always ensures a smooth circulation of provided with the advertising motifs flat material, so that the recognizability of the advertising motif is guaranteed even after the indexing of the sheet.

Die reibungsarme Ausstattung der Stützfläche kann in unterschiedlicher Weise erfolgen. Erfindungsgemäß weist die Stützfläche Punktkontakt mit dem Flachmaterial bereitstellende Vorsprünge auf, die beispielsweise als Borsten gestaltet sind.The low-friction equipment of the support surface can be done in different ways. According to the invention, the support surface points contact with the flat material providing projections, which are designed for example as bristles.

Die Weiterschalteinrichtung der erfindungsgemäßen Werbebande kann ebenfalls in unterschiedlicher Art und Weise ausgestaltet sein. Bevorzugt weist die Weiterschalteinrichtung Wickelspuren zur Aufnahme des Flachmaterials auf, ähnlich wie die Wickelspulen des Filmtransportmechanismus einer Kamera. Als Antrieb für die Wickelspuren kommt bevorzugt zumindest ein Elektromotor in Betracht.The indexing device of the advertising band according to the invention can also be configured in different ways. Preferably, the indexing device has winding tracks for receiving the flat material, similar to the winding spools of the film transport mechanism of a camera. As drive for the winding tracks is preferably at least one electric motor into consideration.

Um die Werbebande insgesamt kompakt auslegen zu können - was für den Einsatz der Werbebande an bzw. in Sportstätten ein wesentliches Merkmal darstellt, ist die Weiterschalteinrichtung bevorzugt in den Stützrahmen integriert.In order to make the advertising volume overall compact - which is an essential feature for the use of the advertising band at or in sports facilities, the indexing device is preferably integrated into the support frame.

Das Flachmaterial kann aus unterschiedlichem Material bestehen. Bevorzugt ist eine Kunststofffolie bzw. eine kunststoffbeschichtete Stoffbahn.The flat material may consist of different materials. Preferred is a plastic film or a plastic-coated fabric.

Nachfolgend wird die Erfindung anhand der Zeichnung beispielhaft näher erläutert; in dieser zeigen:

Fig. 1
schematisch eine Ausführungsform der erfin- dungsgemäß zumindest im Werbemotiv-Sicht- bereich gekrümmt ausgebildeten Werbebande im Vergleich zu einer senkrecht aufgestellten Werbebande identischer Stellhöhe, und
Fig. 2
eine Querschnittsansicht der erfindungsgemä- ßen Werbebande von Fig. 1 im Bereich ihrer Weiterschalteinrichtung.
The invention will be explained in more detail by way of example with reference to the drawing; in this show:
Fig. 1
schematically an embodiment of the inventions according to at least in the advertising motif viewing area curved curved advertising band compared to a vertically positioned advertising band identical setting height, and
Fig. 2
a cross-sectional view of the inventive advertising band of Fig. 1 in the area of their indexing device.

In Fig. 1 ist eine gekrümmt ausgebildete Werbebande allgemein mit der Bezugsziffer 10 bezeichnet, während eine zum Vergleich herangezogene bekannte, d. h. eben ausgebildete Werbebande derselben Höhe, hier senkrecht positioniert, mit der Bezugsziffer 11 bezeichnet ist. Die Projektion der senkrecht auf dem Untergrund stehenden, ebenen Werbebande 11 den horizontalen Untergrund 14, der beispielsweise durch ein Sport- bzw. Spielfeld gebildet sein kann, ausgehend von der jeweiligen Kameraposition, ist in der in den Figuren gezeigten Querschnittsdarstellung mit 12 bezeichnet, während die zusätzliche mittels der gekrümmten Werbebande 10 gewonnene Projektion in dieser Querschnittsdarstellung mit der Bezugsziffer 13 bezeichnet ist. D. h., die gesamte Projektionslänge der gekrümmten Werbetafel 10 entspricht jeweils der Summe aus der mit 12 bezeichneten Projektionslänge und der mit der Bezugsziffer 13 bezeichneten zusätzlichen Projektionslänge, wobei diese im Vergleich zur Projektion der ebenen Werbetafel ein Maß für den gesteigerten Größeneindruck eines Werbemotivs ist, das auf der Sichtseite der jeweiligen Werbebande angebracht und aus der Betrachtungsposition betrachtet wird, die allgemein mit der Bezugsziffer 15 bezeichnet ist.In Fig. 1 is a curved trained advertising band generally designated by the reference numeral 10, while used for comparison known, ie just trained advertising band of the same height, here vertically positioned, designated by the reference numeral 11. The projection of the flat advertising tape 11 standing vertically on the ground, the horizontal ground 14, which can be formed for example by a sports or playing field, starting from the respective camera position, is designated 12 in the cross-sectional view shown in the figures, while the additional projection obtained by means of the curved advertising band 10 is designated in this cross-sectional representation by the reference numeral 13. D. h., The total projection length of the curved billboard 10 corresponds in each case to the sum of the designated projection length 12 and the designated by the reference numeral 13 additional projection length, which is compared to the projection of the flat billboard a measure of the increased size impression of an advertising motif , which is mounted on the visible side of the respective advertising band and viewed from the viewing position, which is generally designated by the reference numeral 15.

In Fig. 1 ist die Länge der Projektion 12 der ebenen Werbetafeln durch einen mit 100 % bezeichneten Balken bezeichnet, während die größere Länge (also die der Summe der Projektionen 12 und 13) durch einen im Vergleich zu dem gerasterten 100 %-Balken längeren, dunkleren Balken bezeichnet ist.In Fig. 1 For example, the length of the projection 12 of the flat billboards is indicated by a bar labeled 100%, while the longer length (that is, the sum of the projections 12 and 13) is indicated by a longer, darker bar compared to the screened 100% bar ,

Fig. 1 verdeutlicht die Auswirkung der Höhe der Betrachtungsposition bei unveränderter Werbetafelkonstellation auf die Größe der wahrgenommenen Werbebotschaft. In Fig. 1 ist der Fall einer hohen Betrachter- bzw. Kameraposition 15 gezeigt. Die gekrümmt ausgebildete Werbebande 10 hat im Querschnitt Kreissegmentform und die gesamte Projektionslänge bei Betrachtung aus der Kamera- bzw. Beobachterposition 15 der gekrümmt gebildeten Werbebande 10 beträgt 159%, bezogen auf die 100% der Projektion 12 der ebenen Werbebande 11 auf den Untergrund 14. Dies ergibt einen Flächengewinn zugunsten des Werbemotivs von in diesem Beispiel 59%. Fig. 1 illustrates the effect of the height of the viewing position with unchanged billboard constellation on the size of the perceived message. In Fig. 1 the case of a high viewer or camera position 15 is shown. The curved trained advertising tape 10 has a cross-sectional circle shape and the entire projection length when viewed from the camera or observer position 15 of the curved formed advertising tape 10 is 159%, based on the 100% of the projection 12 of the flat advertising tape 11 on the substrate 14. Dies gives an area gain in favor of the advertising motif of 59% in this example.

Soweit wie bislang erläutert, entspricht die gekrümmt gebildete Werbebande derjenigen, die in der DE 199 37 037 A1 offenbart ist. Hinausgehend über diese bisherige Ausbildung der Werbebande und wie in Fig. 2 gezeigt, umfasst die Werbebande einen Stützrahmen 20 mit einer konvex gekrümmten Stützauflage 21, über deren Außenseite ein Flachmaterial 22 geführt ist, das auf seiner Außenseite mit (nicht gezeigten) Werbemotiven versehen ist, die seriell aufeinander folgend auf dem Flachmaterial 22 in Richtung der Längserstreckung des Flachmaterials 22 angeordnet sind. Im Einzelnen umfasst der Stützrahmen 20 einen L-förmigen Stützteil mit einem bodenseitigen Auflageelement 23, und einem hochstehenden Element 24, wobei die konvex gekrümmte Stützauflage 21 sich zwischen den freien Enden der Elemente 23 und 24 erstreckt. Bei der dargestellten Ausführungsform sind Bestandteile einer Weiterschalteinrichtung bildende Wickelspulen 25 und 26 im Bereich des Auflagenelements 23 angeordnet und erstrecken sich im wesentlichen über die volle Längserstreckung der Werbebande 10 (in Fig. 2 senkrecht zur Papierfläche verlaufend). Die Wickelspulen 25 und 26 nehmen die Bahnlängsenden des Flachmaterials 22 auf und sind mittels eines nicht dargestellten Motormittels (zumindest einen Elektromotor enthaltend) ähnlich dem Filmtransport einer Kamera drehantreibbar. Mittels einer nicht dargestellten Steuereinrichtung sind die Wickelspulen 25, 26 derart antreibbar, dass ein Weiterschalten des Flachmaterials 22 derart gewährleistet ist, dass durch einen Weiterschaltschritt der aktuell auf der Stützauflage 21 liegende Teil des Flachmaterials 22 vollständig durch einen weiteren gleich großen Abschnitt ersetzt wird durch Abziehen des Flachmaterials 22 von der Wickelspule 26 und Aufwickeln auf der Aufwickelspule 25 (oder umgekehrt).As far as explained so far, corresponds to the curved formed advertising strip of those in the DE 199 37 037 A1 is disclosed. Going over this previous training of the advertising and as in Fig. 2 1, the advertising band comprises a support frame 20 with a convexly curved support support 21, on the outside of which a flat material 22 is guided, which is provided on its outside with advertising motifs (not shown) which follow each other serially on the flat material 22 in the direction of the longitudinal extent of the Flat material 22 are arranged. Specifically, the support frame 20 includes an L-shaped support member having a bottom support member 23, and an upstanding member 24, the convexly curved support support 21 extending between the free ends of the members 23 and 24. In the illustrated embodiment are components of a switching device forming winding coils 25 and 26 arranged in the region of the support member 23 and extend substantially over the full longitudinal extent of the advertising tape 10 (in Fig. 2 perpendicular to the paper surface). The winding coils 25 and 26 receive the web longitudinal ends of the sheet 22 and are rotatably driven by means of a motor means not shown (at least one electric motor containing) similar to the film transport of a camera. By means of a control device, not shown, the winding coils 25, 26 are driven such that a further switching of the sheet 22 is ensured such that is replaced by a Weiterschaltschritt currently lying on the support surface 21 part of the sheet 22 completely by another equal section by peeling the sheet 22 of the reel spool 26 and winding on the take-up reel 25 (or vice versa).

Um einen glatten Antrieb der außenseitig mit Werbemotiven seriell versehenen Flachmaterials 22 zu gewährleisten, ist die Stützauflage 27 reibungsarm zugunsten einer möglichst geringen Kontaktreibung relativ zum Flachmaterial 22 ausgestattet. Diese reibungsarme Ausstattung kann in unterschiedlicher Weise bereitgestellt werden. Dazu ist die Stützfläche mit Punktkontakten relativ zum Flachmaterial ausgestattet. Diese Punktkontakte werden beispielsweise bereitgestellt durch Vorsprünge, z. B. in Gestalt von Borsten.In order to ensure a smooth drive of the externally provided with advertising motifs serially provided flat material 22, the support support 27 is friction for the benefit of the lowest possible contact friction relative to the sheet 22 equipped. This low-friction equipment can be provided in different ways. For this purpose, the support surface is provided with point contacts relative to the flat material. These point contacts are provided for example by projections, z. B. in the form of bristles.

Claims (5)

  1. Advertising barrier for the edge of a sports facility playing field, in particular in the form of a display which, in relation to a base, can be erected standing up from the latter, extends in elongated form in the horizontal, is provided on a visible side with an advertising motif, for example in the form of an image, in the form of symbols and the like, and, at least in the region of the advertising motif, extends curved convexly in relation to its longitudinal extent, in order to achieve a three-dimensional physical effect when viewed from a remote and in particular elevated position, further comprising a flat material (22) as advertising motif carrier, a supporting frame (20) having a supporting surface (support 21) defining the convexly curved course of the advertising motif visible surface, and an indexing device (25, 26) for the flat material (22) in order to move the flat material (22) over the supporting surface in the direction of the curvature of the supporting surface in order to display different advertising motifs arranged serially on the flat material (22) on the visible side of the advertising barrier, characterized in that the supporting surface (support 21) (support 21) has point contact with projections providing the flat material, for example in the form of bristles, in order to keep the contact friction relative to the flat material at a minimum.
  2. Advertising barrier according to claim 1, characterized in that the indexing device has spools (25, 26) to hold the flat material (22).
  3. Advertising barrier according to claim 1, characterized in that the indexing device has at least one electric motor to drive the spools (25, 26).
  4. Advertising barrier according to one of claims 1 to 3, characterized in that the indexing device (25, 26) is integrated into the supporting frame (20).
  5. Advertising barrier according to one of claims 1 to 4, characterized in that the flat material (22) comprises a plastic film or a plastic-coated material web.
EP03026235A 2003-07-24 2003-11-14 Advertising band with convex curved sight portion Expired - Lifetime EP1501068B2 (en)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
DE10334039A DE10334039B4 (en) 2003-07-24 2003-07-24 Banner with convex curved advertising motif visible side
DE10334039 2003-07-24

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EP1501068A1 EP1501068A1 (en) 2005-01-26
EP1501068B1 EP1501068B1 (en) 2006-07-19
EP1501068B2 true EP1501068B2 (en) 2012-04-11

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EP03026235A Expired - Lifetime EP1501068B2 (en) 2003-07-24 2003-11-14 Advertising band with convex curved sight portion

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EP (1) EP1501068B2 (en)
AT (1) ATE333693T1 (en)
DE (1) DE10334039B4 (en)

Families Citing this family (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
DE10334039B4 (en) † 2003-07-24 2008-03-27 Apa Adelfang & Parbel Gmbh & Co. Kg Banner with convex curved advertising motif visible side
ES1073117Y (en) * 2010-09-08 2011-04-27 Gaminde Borja Cumella ADVERTISING DEVICE FOR SPORTS PORTERS
DE102012109472B3 (en) * 2012-10-05 2014-01-23 Jürgen Bethke Advertising banner and method for making and attaching advertising tapes for event decorations
DE102014114749A1 (en) 2014-10-10 2016-04-14 Apa Adelfang & Parbel Gmbh & Co. Kg Backlit advertising band and method for adjusting the brightness of the advertising band

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AT2755B (en) † 1899-04-26 1900-11-26 Singer Mfg Company Hamburg A G
US3533177A (en) † 1968-03-18 1970-10-13 Edwin H Tott Information sheet holder
US4095359A (en) † 1976-12-30 1978-06-20 Everbrite Electric Signs, Inc. Tape holding mechanism for display device
WO1996012267A1 (en) † 1994-10-13 1996-04-25 Societe Civile D'innovation Cylindrical screen advertising image display module
DE19538702A1 (en) † 1995-10-18 1997-04-24 Staedte Reklame Gmbh Deutsche Billboard
DE19937037A1 (en) † 1999-08-05 2001-02-15 Apa Adelfang & Parbel Gmbh & C Billboard
DE202004003651U1 (en) † 2004-03-09 2004-05-13 Apa Adelfang & Parbel Gmbh & Co. Kg Advertising banner with three-dimensional representation of an advertising motif
DE10334039A1 (en) † 2003-07-24 2005-02-17 Apa Adelfang & Parbel Gmbh & Co. Kg Banner with convex curved advertising motif visible side

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FR2774204B1 (en) * 1998-01-26 2001-12-14 Humbert Michalon SEQUENTIAL DISPLAY DEVICE ALLOWING THE INDIVIDUAL FIXING, WITHOUT WRINKLE, OR TEARING, OR TAKING OFF, OF MULTIPLE DISPLAYS, DIRECTLY ON A POLYESTER SUPPORT FILM
FR2802008B1 (en) * 1999-12-03 2003-04-25 Postermatic Internat DISPLAY DEVICE
DE10031863A1 (en) * 2000-06-30 2002-01-10 Fc Bayern Muenchen Ev Method and device for the optical display of information content
BR0200343A (en) * 2002-02-06 2003-10-07 Souza Cruz Sa Dashboard move mechanism for a public message display

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* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
AT2755B (en) † 1899-04-26 1900-11-26 Singer Mfg Company Hamburg A G
US3533177A (en) † 1968-03-18 1970-10-13 Edwin H Tott Information sheet holder
US4095359A (en) † 1976-12-30 1978-06-20 Everbrite Electric Signs, Inc. Tape holding mechanism for display device
WO1996012267A1 (en) † 1994-10-13 1996-04-25 Societe Civile D'innovation Cylindrical screen advertising image display module
DE19538702A1 (en) † 1995-10-18 1997-04-24 Staedte Reklame Gmbh Deutsche Billboard
DE19937037A1 (en) † 1999-08-05 2001-02-15 Apa Adelfang & Parbel Gmbh & C Billboard
DE10334039A1 (en) † 2003-07-24 2005-02-17 Apa Adelfang & Parbel Gmbh & Co. Kg Banner with convex curved advertising motif visible side
DE202004003651U1 (en) † 2004-03-09 2004-05-13 Apa Adelfang & Parbel Gmbh & Co. Kg Advertising banner with three-dimensional representation of an advertising motif

Also Published As

Publication number Publication date
EP1501068A1 (en) 2005-01-26
DE10334039A1 (en) 2005-02-17
EP1501068B1 (en) 2006-07-19
DE10334039B4 (en) 2008-03-27
ATE333693T1 (en) 2006-08-15

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