EP1466288A2 - Procede, dispositif et programme informatique a systemes de codage de programme et produit-programme informatique concu pour evaluer un objet electronique propose sur un reseau d'ordinateurs - Google Patents

Procede, dispositif et programme informatique a systemes de codage de programme et produit-programme informatique concu pour evaluer un objet electronique propose sur un reseau d'ordinateurs

Info

Publication number
EP1466288A2
EP1466288A2 EP03729410A EP03729410A EP1466288A2 EP 1466288 A2 EP1466288 A2 EP 1466288A2 EP 03729410 A EP03729410 A EP 03729410A EP 03729410 A EP03729410 A EP 03729410A EP 1466288 A2 EP1466288 A2 EP 1466288A2
Authority
EP
European Patent Office
Prior art keywords
offered
electronic object
computer
computer network
electronic
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Withdrawn
Application number
EP03729410A
Other languages
German (de)
English (en)
Inventor
Manfred Langen
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Siemens AG
Original Assignee
Siemens AG
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Siemens AG filed Critical Siemens AG
Publication of EP1466288A2 publication Critical patent/EP1466288A2/fr
Withdrawn legal-status Critical Current

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q40/00—Finance; Insurance; Tax strategies; Processing of corporate or income taxes
    • G06Q40/06—Asset management; Financial planning or analysis
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0623—Item investigation
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/08—Auctions

Definitions

  • the invention relates to the evaluation of an electronic object offered in a computer network.
  • Transferring an assessment of a physical good for example by specifying a price or value for the physical good based on objective market criteria, as is known, for example, for books from a bookstore, to non-physical goods is possible but not adequate.
  • valuation methods such as valuation through stock exchange trading that are directly fed back should be used here.
  • Another known, dynamic evaluation method is an auction method carried out via a computer network, a so-called internet auction, in which, however, quantity-limited and physical objects are evaluated or traded.
  • the valuation or the price for a good offered on the Internet is determined solely by a bidding process between potential buyers.
  • a duration of the bidding process and a minimum price for the goods to be auctioned are set; in rare cases an evaluation of the provider is taken into account by feedback from buyers at previous auctions in the evaluation or pricing in the auction process.
  • Newer valuation approaches by pricing try to set the price only after a purchase of an object based on buyer satisfaction, for example through buyer feedback.
  • buyer feedback on price reductions could tend to be more negative.
  • previous valuation methods did not take into account that the valuations of non-physical goods, such as information and knowledge content, can both decrease and increase. It was not taken into account that the value of such goods generally decreases over time.
  • the invention is therefore based on the object of specifying a dynamic evaluation method for electronic objects offered in a computer network, which evaluation method enables dynamic and fair price determination for the electronic objects offered.
  • an offer time is determined for the offered electronic object, which specifies a period of time for how long the offered electronic object has already been offered in the computer network, and an object circulation quantity which specifies how Many electronic objects of the same type to the electronic object offered have already been sold in the computer network.
  • the evaluation is determined in the evaluation process at least depending on the offer time and the object size.
  • the arrangement for evaluating an electronic object offered in a computer network has an evaluation unit with which at least the electronic object offered can be determined an offer time, which indicates a period of time, how long the offered electronic object has already been offered in the computer network, and an object circulation size, which indicates how many electronic objects of the same type to the offered electronic object have already been sold in the computer network. Furthermore, the evaluation unit is set up in such a way that the evaluation can be determined at least depending on the offer time and the object circulation size.
  • a computer network is understood to mean both computers connected via data lines and computers not connected via data lines, so-called “wireless networks”.
  • the invention enables a dynamic evaluation of an electronic object, which is offered via a computer network, as a function of dynamically changing evaluation variables (dependency variables), namely the evaluation variable (dependency variable) “offer time” and the evaluation variable (dependency variable) “object circulation quantity”.
  • the invention thus makes it possible to evaluate non-physical objects, such as information and knowledge content, which in this case are in the form of the electronic object offered.
  • the invention can take into account that evaluations of electronic objects offered change dynamically over time, i.e. sink as well as rise.
  • the individual evaluation variables can be combined additively, multiplicatively or by other mathematical-logical operations for the evaluation.
  • the evaluation parameters change themselves dynamically over time, which can be described using a mathematical-logical connection.
  • a current price for the electronic object offered can be determined.
  • the valuation is scaled such that the valuation itself is the price.
  • the invention thus also enables the development of a dynamic billing model for fee-based information or knowledge access in a computer network.
  • the computer program according to the invention with program code means is set up to carry out all steps according to the evaluation method according to the invention when the program is executed on a computer.
  • the computer program product with program code means stored on a machine-readable carrier is set up to carry out all steps in accordance with the evaluation method according to the invention when the program is executed on a computer.
  • the arrangement and the computer program with program code means, set up to carry out all steps according to the inventive evaluation method when the program is executed on a computer, and the computer program product with program code means stored on a machine-readable medium, set up all steps according to the to carry out inventive methods when the program is executed on a computer are in particular re suitable for performing the method according to the invention or one of its further developments explained below.
  • the invention or any further development described below can also be implemented by a computer program product which has a storage medium on which the computer program with program code means which carries out the invention or further development is stored.
  • Such further evaluation variables can be: a sales rate, which indicates how many of the electronic objects of the same type as the offered electronic object have been sold in the computer network in a predefinable time unit, and / or a status indication of a provider of the offered electronic object, which describes a behavior of the provider in the computer network, and / or a status indication of a possible buyer of the offered electronic object, which describes a behavior of the possible buyer in the computer network, and / or a feedback indication of buyers the electronic objects of the same type as the electronic object offered.
  • the status of a provider can clearly be understood as a reputation of the provider that reflects his trustworthiness.
  • the status information of a possible buyer can be understood, for example, to mean a frequent buyer status which is assigned to a possible buyer when the buyer has already made a predeterminable number of purchases in the computer network.
  • the individual evaluation variables are combined additively, multiplicatively or by other mathematical-logical operations for the evaluation.
  • the individual evaluation variables can be weighted and / or linked to one another via logical links and / or rules.
  • Dependencies between the evaluation variables can also be taken into account when determining the evaluation.
  • the evaluation variables change themselves dynamically over time, which can be described using a mathematical-logical context.
  • a current price for the offered electronic object can be set using the dynamic evaluation.
  • the valuation is scaled such that the valuation itself is the price.
  • the fixed price can only be guaranteed for a definable, fixed period.
  • the electronic object offered When the electronic object offered is sold to a buyer, the electronic object offered can be labeled with an indication of the buyer.
  • labeling information can be determined from an access identification of the buyer to the computer network or an authentication of the buyer to the computer network or to a provider of the offered electronic object in the computer network.
  • the dynamic evaluation method is particularly suitable for evaluating objects that can be reproduced any number of times, in particular digital data and / or computer programs.
  • objects that can be copied indefinitely are often offered via an Internet and / or an intranet in the computer network, such as, for example, "downloadable" programs.
  • FIG. 1 is a sketch describing dynamic pricing
  • FIG. 2 shows a sketch that describes a determination of a status of a possible buyer of an electronic object
  • FIG. 3 shows a sketch that describes the determination of a reputation of a provider of an electronic object
  • Figure 4 is a sketch that describes a computer network with a server computer and several client computers.
  • Exemplary embodiment Dynamic pricing in an electronic Internet mall
  • FIG. 4 shows a computer network 400 in which a plurality of computers 410, 420 to 450 are connected to one another via data lines 460.
  • a computer 410 in the computer network 4.00 shown is a server computer; the other computers 420 to 450 are so-called client computers.
  • Any data can be exchanged between the computers 410, 420 to 450 in the computer network 400 via the data lines 460.
  • Internet software is installed on each of the computers 410, 420 to 450, which enables known “navigation” on the Internet, in particular calling up selected Internet addresses or downloading or interactively transmitting data from or on the Internet ,
  • An electronic department store a so-called Internet mall, is installed on the server computer 410 in the form of corresponding software.
  • dialed users of the computer network 400 are virtually offered 420 to 450 software products via their respective computers; You can select the desired software products from the range and purchase them.
  • the software products offered are "posted” by various providers in the Internet Mall and distributed via this virtual sales platform.
  • the software products purchased in the Internet Mall are "delivered” to the respective buyer by a “download” via data lines 460.
  • Payment of the purchase price of a purchased software product is made via credit card payments, whereby the buyer must provide his credit card information when purchasing his software product.
  • Corresponding payment techniques are also known.
  • the method for dynamic price formation 100 takes into account several price-forming components, each of which can be parameterized individually. Their output variables are combined with the help of algorithms and sets of rules and charged at a current total price (Fig.l).
  • This acquisition component for sold copies or copies 110 counts how often the offered product has already been sold. A relationship 170 between this number and a price contribution is determined. This relationship is determined 170 mathematically or graphically.
  • a possible connection is: Starting with a price of 500 euros for a copy, then increasing linearly to 1000 euros for 20 copies, then decreasing linearly to 50 euros for 1000 copies.
  • the timer 120 records the elapsed time since the offer was set and / or released via the product.
  • the rope rate calculator 130 determines the number of copies sold per unit of time, in this case per month. The percentage deviation from the previous time unit is also calculated and taken into account.
  • the feedback of the buyers is continuously recorded and statistically evaluated, whereby among other things the mean and the variance of the feedback is determined.
  • the Internet Mall gives the provider of a product a rating of its reputation 300, which reflects its trustworthiness. A rating between 0.7 (poor) and 1.3 (outstanding) is possible.
  • a vendor's rating is determined from feedback 310 from buyers of products from the same vendor.
  • the broker receives a share of the turnover or a fixed amount.
  • the reputation is a marketing figurehead for quality and on the other hand, if the reputation is too low, it leads to the withdrawal of the license to offer something.
  • the reputation also finds input 190 in the start value of the feedback component 140, which does not yet contain any feedback values 350. f) Status of buyer 160, Fig. 2:
  • the status of a buyer 200 depends on the previous activities of this person in the Internet Mall. This includes, among other things, the volume of purchases 210 that he made in the Internet Mall and the number of feedbacks 220 that he made.
  • the status of a buyer is also included in the weight 190 of his feedback for averaging all feedback 240.
  • Appropriate user interfaces are provided for entering the relative relationships, price-time, price feedback, price copies, price-rope rate.
  • This component 180 determines the current price of the product taking into account all relative relationships (cf. g). Not only are numbers calculated according to the relative correlations, but rules are also evaluated 195, such as "As long as the number of sales per month does not decrease, the price should remain constant, only afterwards should price reductions take effect according to the relative relationship price-rope rate" or " If rope rate ⁇ 5 copies / month, then give additional discount of 20% for the duration of a month ". i) Personal Watermark:
  • Each sold copy or copy is given an individual identification, which contains data about the respective buyer. This data is available from the authentication of the buyer in the internet mall.

Abstract

La présente invention concerne un procédé pour évaluer un objet électronique proposé sur un réseau d'ordinateurs. Ce procédé consiste à déterminer, pour l'objet électronique proposé, au moins une durée d'offre, qui indique depuis combien de temps l'objet électronique est déjà proposé sur le réseau d'ordinateurs, et une quantité d'écoulement d'objets, qui indique combien d'objets électroniques du même type que l'objet électronique proposé ont déjà été vendus sur le réseau d'ordinateurs. L'évaluation est effectuée en fonction de la durée d'offre et de la quantité d'écoulement d'objets.
EP03729410A 2002-01-16 2003-01-15 Procede, dispositif et programme informatique a systemes de codage de programme et produit-programme informatique concu pour evaluer un objet electronique propose sur un reseau d'ordinateurs Withdrawn EP1466288A2 (fr)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
DE10201478 2002-01-16
DE10201478 2002-01-16
PCT/DE2003/000098 WO2003060780A2 (fr) 2002-01-16 2003-01-15 Procede, dispositif et programme informatique a systemes de codage de programme et produit-programme informatique concu pour evaluer un objet electronique propose sur un reseau d'ordinateurs

Publications (1)

Publication Number Publication Date
EP1466288A2 true EP1466288A2 (fr) 2004-10-13

Family

ID=7712287

Family Applications (1)

Application Number Title Priority Date Filing Date
EP03729410A Withdrawn EP1466288A2 (fr) 2002-01-16 2003-01-15 Procede, dispositif et programme informatique a systemes de codage de programme et produit-programme informatique concu pour evaluer un objet electronique propose sur un reseau d'ordinateurs

Country Status (5)

Country Link
US (1) US20040107129A1 (fr)
EP (1) EP1466288A2 (fr)
JP (1) JP2005515558A (fr)
CN (1) CN1613081A (fr)
WO (1) WO2003060780A2 (fr)

Families Citing this family (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US7970690B2 (en) * 2004-08-19 2011-06-28 Leadpoint, Inc. System for implementing automated open market auctioning of leads
US8719154B2 (en) * 2006-12-19 2014-05-06 Ebay Inc. Reputation integration into remittance delivery
CN106920108A (zh) * 2017-01-26 2017-07-04 武汉奇米网络科技有限公司 一种商品录入的方法及系统

Family Cites Families (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US6578014B1 (en) * 1999-04-14 2003-06-10 Thomas Murcko, Jr. Method and apparatus for post-transaction pricing system
US7124099B2 (en) * 1999-05-12 2006-10-17 Ewinwin, Inc. E-commerce volume pricing
CA2439565C (fr) * 2001-02-28 2016-05-17 Musicrebellion Com, Inc. Echange numerique en ligne

Non-Patent Citations (1)

* Cited by examiner, † Cited by third party
Title
See references of WO03060780A2 *

Also Published As

Publication number Publication date
WO2003060780A8 (fr) 2004-03-18
CN1613081A (zh) 2005-05-04
WO2003060780A2 (fr) 2003-07-24
US20040107129A1 (en) 2004-06-03
JP2005515558A (ja) 2005-05-26

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