EP0936593B1 - Dynamical visual presentation of marks on motor vehicles and rider - Google Patents

Dynamical visual presentation of marks on motor vehicles and rider Download PDF

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Publication number
EP0936593B1
EP0936593B1 EP98830063A EP98830063A EP0936593B1 EP 0936593 B1 EP0936593 B1 EP 0936593B1 EP 98830063 A EP98830063 A EP 98830063A EP 98830063 A EP98830063 A EP 98830063A EP 0936593 B1 EP0936593 B1 EP 0936593B1
Authority
EP
European Patent Office
Prior art keywords
rider
vehicle
image
mark
stamping
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Expired - Lifetime
Application number
EP98830063A
Other languages
German (de)
English (en)
French (fr)
Other versions
EP0936593A1 (en
Inventor
Barbara Ragazzi
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
NORDERSON Ltd
Original Assignee
NORDERSON Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by NORDERSON Ltd filed Critical NORDERSON Ltd
Priority to DK98830063T priority Critical patent/DK0936593T3/da
Priority to DE69819128T priority patent/DE69819128T2/de
Priority to ES98830063T priority patent/ES2209097T3/es
Priority to PT98830063T priority patent/PT936593E/pt
Priority to AT98830063T priority patent/ATE252757T1/de
Priority to EP98830063A priority patent/EP0936593B1/en
Publication of EP0936593A1 publication Critical patent/EP0936593A1/en
Application granted granted Critical
Publication of EP0936593B1 publication Critical patent/EP0936593B1/en
Anticipated expiration legal-status Critical
Expired - Lifetime legal-status Critical Current

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Classifications

    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F21/00—Mobile visual advertising
    • G09F21/02—Mobile visual advertising by a carrier person or animal
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F21/00—Mobile visual advertising
    • G09F21/04—Mobile visual advertising by land vehicles

Definitions

  • the invention refers to a new method realizing an industrial advancement in the advertisement field of the stamping of marks or other commercial images to be used both on saddle-mounted motor vehicles and on the clothing of the riders.
  • Said method permits to have a full field of view using jointly the parts of the vehicle and of the rider to form a support for the marks to be stamped.
  • the stamping mark or other advertising image
  • Another feature that the invented method permits, is that, as the stamping is placed on two fixed parts, i.e. two sectors of the vehicle, and on a moving part, i.e.
  • the rider movement during the motor-vehicle run causes the movement of the stamping supports where said movement arranges and disarranges the image composition continuously through a process which allows to see said image always in a correct way.
  • the above state phenomenology -which takes place in the central part of the stamping- determines a dynamic perception of the same image.
  • a blown-up three dimensional view of the stamping is observed by the onlookers and in this way the perception of the advertisement massage remains vivid, relevant and time-lasting.
  • the invented method to be applied in the sports and hobbies motovehicles, such a racing motor-cycles, touring motor-cycles, cross country motor cycles, mopeds, sidecars, water motor-cycles, go-kart and all types of saddle-mounted vehicles.
  • the patent motivation is to be seen in the fact that the known art considering the rider's body like a breaking of full image visual field, determines the division of said field so permitting the stamping of the marks, or other similar ones, only in a separate way onto the three different parts of the vehicle; for this reason only small size stampings can be used, which are seen by the onlooker only like a whole fixed image inside a moving complex formed by the rider and by the motor-cycle, while the said marks come to form only secondary image references.
  • the invented method considers the motor-vehicle and the rider as an only body so forming an only exhibition space where the vehicle mechanical parts, the vehicle body and the clothing and accessories of the rider come to be used as a support on which the stamping is to be placed. While, with the vehicle without the rider, the stamping can be seen in the same zone by substituting the image of the central mobile part (the rider) with another one printed on the fixed part of the zone covered by the rider when in a driving position.
  • the invented method forms a full image field by two part on the vehicle, a back part 1 and a front part 2, separated by a mobile central part 3 formed by one or more elements corresponding to the rider clothing.
  • the said mobile central part 3 gives a dynamic effect to the whole stamping thus creating a macroscopic, dynamical, three-dimensional view perception.
  • the invented method makes use of a scanner to receive three dimensional data or the optical sensing of the existing models through which the three dimensional coordinates -that make part of the physical model- are obtained, i.e. the motorcycle and the rider dimensions. Subsequently, the three dimensional data at disposal as well as the mark stamping data, i.e. all the necessary information about the mark or the image to be stamped on, its size and the place where to put it, are entered in a computer with a special software.
  • the stated data are processed to obtain a complete image of the deformed stamping as the said image gets the characteristics of the basic data (motor-cycle - rider) or surface to be covered. Subsequently, the image thus obtained is applied in the curved surface without its sight perception getting altered.
  • An innovative feature obtained with the invented method is the fact that the rider makes part of a three dimensional advertisment message in motion. The method allows the fit one or more stampings, even of several manufacturers, to all types of saddle-mounted motor-vehicle and relative riders, or to any other appliance, as the said stamping can be stamped considering void spaces as full spaces and all the vehicle parts as forming an only surface on which the images to be advertised are projected.
  • the present method provides in the case of the vehicle without the rider feature, in the vehicle zone where the rider sits, as a substitution of the stamping portion of lacking central part 3, another stamping part 4 deformed according to the surface on which is must be stamped.
  • An embodiment obtained with the invented method is illustrated by way of example in the drawings of sheets 1 and 2.
  • sheet 1 fig. 1 is a view of the racing motor-cycle with the rider having a mark stamped in total view as seen by a hypothetical onlooker.
  • sheet 2 fig. 2 is a view of the only motor-cycle as it appears in fig. 1 to allow the view of the mark even without the rider.
  • the invented method may feature other means to obtain a correct virtual image according to the latest technology currently in use, as well as all stamping means to means marks on motor-vehicles.

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  • Theoretical Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Engineering & Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Vehicle Waterproofing, Decoration, And Sanitation Devices (AREA)
  • Processing Or Creating Images (AREA)
  • Toys (AREA)
  • Fittings On The Vehicle Exterior For Carrying Loads, And Devices For Holding Or Mounting Articles (AREA)
  • Road Signs Or Road Markings (AREA)
  • Diaphragms For Electromechanical Transducers (AREA)
EP98830063A 1998-02-13 1998-02-13 Dynamical visual presentation of marks on motor vehicles and rider Expired - Lifetime EP0936593B1 (en)

Priority Applications (6)

Application Number Priority Date Filing Date Title
DK98830063T DK0936593T3 (da) 1998-02-13 1998-02-13 Dynamisk visuel præsentation af mærker på motorkøretøjer og kører
DE69819128T DE69819128T2 (de) 1998-02-13 1998-02-13 Dynamische visuelle Darstellung von Zeichen auf Motorfahrzeugen und Fahrer
ES98830063T ES2209097T3 (es) 1998-02-13 1998-02-13 Presentacion visual dinamica de marcas en vehiculos motorizados y en uel usuario.
PT98830063T PT936593E (pt) 1998-02-13 1998-02-13 Apresentacao visual dinamica de marcas em veiculos a motor e em condutores
AT98830063T ATE252757T1 (de) 1998-02-13 1998-02-13 Dynamische visuelle darstellung von zeichen auf motorfahrzeugen und fahrer
EP98830063A EP0936593B1 (en) 1998-02-13 1998-02-13 Dynamical visual presentation of marks on motor vehicles and rider

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
EP98830063A EP0936593B1 (en) 1998-02-13 1998-02-13 Dynamical visual presentation of marks on motor vehicles and rider

Publications (2)

Publication Number Publication Date
EP0936593A1 EP0936593A1 (en) 1999-08-18
EP0936593B1 true EP0936593B1 (en) 2003-10-22

Family

ID=8236538

Family Applications (1)

Application Number Title Priority Date Filing Date
EP98830063A Expired - Lifetime EP0936593B1 (en) 1998-02-13 1998-02-13 Dynamical visual presentation of marks on motor vehicles and rider

Country Status (6)

Country Link
EP (1) EP0936593B1 (da)
AT (1) ATE252757T1 (da)
DE (1) DE69819128T2 (da)
DK (1) DK0936593T3 (da)
ES (1) ES2209097T3 (da)
PT (1) PT936593E (da)

Families Citing this family (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2010012249A1 (de) 2008-07-31 2010-02-04 Gerd Ecker Aufkleber, welcher durch gezielte verzerrung bei der erfassung durch eine kamera, eine drei-dimensionale wirkung entfaltet

Family Cites Families (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
FR2648604B1 (fr) * 1989-06-19 1992-05-07 Demangeot Thierry Moyen d'affichage publicitaire mobile
DE9215519U1 (de) * 1992-11-14 1994-03-17 Jordan Hans Henning Oberbekleidung
JP3526634B2 (ja) * 1994-09-26 2004-05-17 アビックス株式会社 画像読み取り機能を備えたスキャン式表示装置
DE29717560U1 (de) * 1997-09-05 1997-12-04 Ohtmer, Stefan, 81739 München An bewegter Person fest montierter Informationsträger

Also Published As

Publication number Publication date
ES2209097T3 (es) 2004-06-16
DE69819128D1 (de) 2003-11-27
ATE252757T1 (de) 2003-11-15
PT936593E (pt) 2004-03-31
EP0936593A1 (en) 1999-08-18
DE69819128T2 (de) 2004-05-13
DK0936593T3 (da) 2004-03-01

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