EP0309326B1 - System zur Messung der Einschaltquote eines Rundfunksenders - Google Patents
System zur Messung der Einschaltquote eines Rundfunksenders Download PDFInfo
- Publication number
- EP0309326B1 EP0309326B1 EP19880402350 EP88402350A EP0309326B1 EP 0309326 B1 EP0309326 B1 EP 0309326B1 EP 19880402350 EP19880402350 EP 19880402350 EP 88402350 A EP88402350 A EP 88402350A EP 0309326 B1 EP0309326 B1 EP 0309326B1
- Authority
- EP
- European Patent Office
- Prior art keywords
- station
- server
- coded information
- cards
- reading
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Expired - Lifetime
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Classifications
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04H—BROADCAST COMMUNICATION
- H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
- H04H60/76—Arrangements characterised by transmission systems other than for broadcast, e.g. the Internet
- H04H60/81—Arrangements characterised by transmission systems other than for broadcast, e.g. the Internet characterised by the transmission system itself
- H04H60/93—Wired transmission systems
- H04H60/94—Telephonic networks
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04H—BROADCAST COMMUNICATION
- H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
- H04H60/35—Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users
- H04H60/38—Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users for identifying broadcast time or space
- H04H60/41—Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users for identifying broadcast time or space for identifying broadcast space, i.e. broadcast channels, broadcast stations or broadcast areas
- H04H60/44—Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users for identifying broadcast time or space for identifying broadcast space, i.e. broadcast channels, broadcast stations or broadcast areas for identifying broadcast stations
Definitions
- the present invention relates to a system for measuring the rate of listening to the broadcasts of a station. It relates more particularly to the field of media where radio or radio television stations seek to know, in order to establish their advertising prices, the extent of their audience.
- the listening rate measurement is currently done by sampling and statistical deduction.
- the various radio stations or radio and television channels compare their advertising rates on the basis of these statistical measures.
- these statistical measures involve a positive manifestation of the audience. For example, during a program, the presenter of the program asks listeners to write, to send a postcard to participate in a lottery. The viewing rate is deducted from the number of postcards received and corresponding to the program in question. Listeners have an interest in sending a postcard as long as they have a chance of winning a prize, but the randomness of winning the prize is such that very many listeners do not consider it useful to send a postcard. Indeed, this postcard costs them a little money, and the mathematical expectation of the gain that they are likely to get from it seems to them insufficient with regard to this expense. Consequently, those responsible for the program cannot have as precise a statistical measurement as they would like.
- Another system for measuring the listening rate is known, based on the principle of messaging. Via the telephone network, listeners can interrogate the station, ask questions, or intervene. These interventions can be live during the relevant programs or possibly off the air. The listeners turn to a group of specialists that the station places at their disposal to help solve problems of a private or public nature. This communication, more serious than the lottery, is in fact only accessible to a small number of participants. And the statistical measurement of the listening rate by counting the number of these speakers is not very realistic.
- the messaging system thus presented is verbal: an auditor then deals with an interlocutor in person. Messaging can also be written: questions and / or answers can be exchanged over a Minitel telephone network. In this case the number of speakers may be greater. However, this number is only representative of listeners who wish to intervene. It does not take into account the much larger number of listeners who only listen.
- the messaging function is decoupled from a lottery function: auditors who use messaging are not offered chances to win prizes.
- the object of the invention is to remedy these drawbacks and to propose a system which makes it possible to approach more finely, with more precise statistics, the number of listeners of the broadcasts.
- the system of the invention is based in principle on the transmission, on the initiative of the station, of coded information.
- the persons who constitute the public of the station in question are furthermore allocated memory cards mainly of the electronic or magnetic "chip" type in which the coded information transmitted during the transmissions of these stations is intended to be saved. This operation costs the listeners nothing. By a simple manipulation a listener can cause the downloading of this coded information in his card and later, possibly periodically, he can send his card to the station.
- This station gives him credit, the amount of which is proportional to the number of coded information recorded and, in a way, to the loyalty he has shown to this station.
- this method of measurement constitutes a lottery where one wins for sure, a little, but enough to be well paid for the gesture of validation of the recording of coded information.
- the "smart" cards recovered may include, in the coded and recorded information, the specificity of the emissions which have been particularly monitored as well as, by knowing the address of the auditor also recorded in the map, the geographic distribution of the areas of interest.
- the proposed system therefore has the expected advantages of being closer to reality as regards the number of listeners affected, of indicating the geographic distribution of these listeners on the territory and, moreover, of allowing frequent repetition of the survey so to test all the station's programs without risking boring these listeners.
- the subject of the invention is therefore a system for measuring the rate of listening to the emissions of a station, in particular a radio station or a radio-television station, characterized in that it comprises: - memory cards distributed to people making up the public at this station, - and memory card reader-recorders available to these people to record in these cards coded information transmitted during the transmissions of this station.
- the memory cards Preferably contain electronic circuits, or "chips”.
- FIG. 1 shows a system for measuring the listening rate according to the invention.
- a station 1 transmits by radio radiation or by radio beams a program 2 intended for receiving stations 3 belonging to persons who constitute the public of the station 1.
- Each listener or viewer is provided with a memory card, or "chip" card, 4 specialized, and intended to be introduced into a reader-recorder 5 of memory cards.
- the reader-recorder 5 is designed to record in the cards coded information transmitted on the occasion of transmissions from this station.
- the coded information includes logical information, series of 0 and 1, transmitted in pulse form in the same frequency band of the transmission.
- the system in its hertzian version, comprises a decoder 6 coupled to the receiver 3 to carry out an automatic decoding of the transmissions of the station and to allow the recording of the coded information.
- the reader-recorder 5 or the decoder 6, or even both can be functionally coupled to the receiver 3 so as to be in service only when this receiver 3 is itself in operation: this is when the listener actually listens to the station's broadcasts.
- the transmission may include, before sending the coded information, the dissemination of an indicative characteristic of the coded information which follows it.
- This code may be musical and include a series of easily recognizable notes.
- a code detector 7 can then cause the automatic decoder 6 to be put into service automatically.
- a validation device manual in order to avoid in this case that the listeners leave their receiver connected even during their absence, provision is made in series for the transmission of coded information from the receiver 3 to reader-recorder 5, a validation device manual.
- This validation device includes a button 9 for manual validation of the transmission. When the time comes, the auditor validates the recording of the coded information.
- the memory card 4 can comprise several memory zones, for example 10 to 13, to contain information relating on the one hand to the identity, or at least to the place of residence, of the listener, and on the other hand to the successively recorded coded information.
- the listener sends his card to the station and the station returns it to him some time after, accompanied by a reward proportional to the number of coded information items stored there.
- FIG. 2 shows a preferred variant embodiment of the system of the invention.
- a station 1 also transmits transmissions 2 to receiving stations 3 belonging to these listeners. These are also provided with memory cards 4.
- the transmission of the coded information is not carried out in parallel on the frequency band of transmission 2 by radio. It is done by a telephone network.
- the auditors have for this purpose a terminal 14 for connection to a telematic telephone network 15 managed by a public or private body for telephone communications.
- the station 1 also manages a server 16 capable of intervening on the network 15.
- the measurement of the listening rate is carried out in the following manner.
- an indicative characteristic of the imminence of the transmission of the coded information to be recorded is emitted.
- This functional link is obtained either directly or by means of a modem contained in an exchange console 19 of the Minitel type.
- the devices 17, 18 and 19 belong to the terminal 14. Having introduced their card 4, they then seek to get in touch with the server 16. For this purpose they simply dial the number of the network channel with the dial 20 of the station 18 15 to which they want to be connected. Once connected, with programming buttons 21 of the console 19 they compose the code of the server 16.
- the network 15 puts the terminal 14 in connection with the server 16.
- the server 16 can then send instructions to memory card reader-recorders 17 so that they record the coded information in the memory cards inserted. This coded information is sent by the server itself.
- Listeners are thus encouraged to cut their telephone connection without delay, and pay for too long a period, that new coded information is retransmitted by the server. This is to prevent listeners from leaving their telephone set plugged in. This permanent connection would distort the statistical measurement and risk costing the station dearly. Furthermore, by doing so, these listeners would neutralize their telephone set for too long.
- the coded information can quite simply represent units of account of a payment credit.
- the memory card 4 must be able to additionally contain a microprocessor 22 to add, as and when they are edited, the units of account sent by the server.
- Merchants under contract with station 1 can then agree to remunerate the listener in proportion to the number of account units that the card 4 he presents to them.
- the concept of unit of account taking up a small quantity of information it is understood that this more rustic process can not make it possible to know which types of particular emissions interested the listeners.
- the units of account have been cumulated whatever the nature of the radio program during which they were transmitted.
- the card 4 can, in addition to the accounting of the units of account, include a personalized code 23 which can be re-issued by the reader-recorder 17 on the network 15 when a communication with the server 16 is established. Under these conditions, the server 16 can then draw lots for these personalized codes and allocate a gift to one of these listeners chosen by chance. more substantial than the basic reward.
- the system of the invention therefore also allows operation in the lottery.
- the microprocessor 22 can also be programmed to send the code 23 only if the number of units account stored in card 24 is sufficient: if it exceeds a threshold set in advance, for example.
- the server 16 comprises, in a known manner, means for measuring when, how much, and to whom it has sent coded information.
- the information when provides information on the type of program for which the survey was conducted.
- the information how much directly measures the listening rate.
- the partition of the memory of the memory card 4 can make it possible to distribute gifts offered by a particular advertiser.
- the characteristic code can be sent and, when the server 16 is in contact with the terminal 14, a question concerning the advertiser can be asked.
- the server 16 can send him coded information confirming his interest in the products presented in the advertisement.
- This method makes it possible to measure statistically and with reliability the impact of an advertisement.
- This coded information thus corresponds to a gift paid by the advertiser.
- the advertiser can take the decision to reward those who connect to the server 16 after the code that followed the sending of their advertisement. This process makes it possible to statistically and reliably measure the impact of an advertising message.
Landscapes
- Engineering & Computer Science (AREA)
- Signal Processing (AREA)
- Telephonic Communication Services (AREA)
- Testing, Inspecting, Measuring Of Stereoscopic Televisions And Televisions (AREA)
Claims (8)
Applications Claiming Priority (2)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
FR8713259A FR2621195B1 (fr) | 1987-09-25 | 1987-09-25 | Systeme de mesure du taux d'ecoute des emissions d'une station |
FR8713259 | 1987-09-25 |
Publications (2)
Publication Number | Publication Date |
---|---|
EP0309326A1 EP0309326A1 (de) | 1989-03-29 |
EP0309326B1 true EP0309326B1 (de) | 1992-06-10 |
Family
ID=9355212
Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
EP19880402350 Expired - Lifetime EP0309326B1 (de) | 1987-09-25 | 1988-09-16 | System zur Messung der Einschaltquote eines Rundfunksenders |
Country Status (4)
Country | Link |
---|---|
EP (1) | EP0309326B1 (de) |
JP (1) | JP2992553B2 (de) |
DE (1) | DE3871885T2 (de) |
FR (1) | FR2621195B1 (de) |
Families Citing this family (10)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
FR2652430A1 (en) * | 1989-09-28 | 1991-03-29 | Schlumberger Ind Sa | Method and system for measuring the audience for televised programmes |
FR2654286B1 (fr) * | 1989-11-03 | 1995-06-16 | Europ Rech Electr Lab | Procede de validation instantanee d'actions dans le cadre d'emissions televisees et dispositif de mise en óoeuvre. |
WO1994017609A1 (en) * | 1991-07-19 | 1994-08-04 | John Barrett Kiefl | Television viewer monitoring system |
US5382970A (en) * | 1991-07-19 | 1995-01-17 | Kiefl; John B. | Television viewer monitoring system including portable data meter for each viewer |
US5630203A (en) * | 1993-01-12 | 1997-05-13 | Weinblatt; Lee S. | Technique for surveying a radio or a television audience |
NZ285853A (en) * | 1994-05-27 | 1997-02-24 | Media Marketing Network Kk | Broadcast receiver: broadcast program identification compared with identification on card presented to receiver |
JPH0888613A (ja) * | 1994-09-14 | 1996-04-02 | Media Maaketeingu Network:Kk | 多重放送受信装置 |
DE69424428T2 (de) * | 1994-11-19 | 2000-08-24 | Sisvel Spa | Fernsehempfänger mit einer Vorrichtung zum schnellen Austauschen von Daten betreffend Befehle und/oder Funktionen |
JP2002217850A (ja) * | 2001-01-22 | 2002-08-02 | Toshiba Corp | 放送用コンテンツ視聴データ収集方法およびシステム、ならびにプログラム |
JP2003178369A (ja) * | 2002-08-09 | 2003-06-27 | Sony Corp | 権利管理方法、記録再生装置、および権利提供装置 |
Family Cites Families (3)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
NL154378B (nl) * | 1965-01-08 | 1977-08-15 | Frederik Adolf Nauta En Freder | Stelsel en inrichting voor het registreren van luister- en/of kijkgegevens. |
US3492577A (en) * | 1966-10-07 | 1970-01-27 | Intern Telemeter Corp | Audience rating system |
JPS55135384A (en) * | 1979-03-19 | 1980-10-22 | Nec Corp | Magnetic information recording system |
-
1987
- 1987-09-25 FR FR8713259A patent/FR2621195B1/fr not_active Expired - Fee Related
-
1988
- 1988-09-16 EP EP19880402350 patent/EP0309326B1/de not_active Expired - Lifetime
- 1988-09-16 DE DE19883871885 patent/DE3871885T2/de not_active Expired - Fee Related
- 1988-09-26 JP JP63240606A patent/JP2992553B2/ja not_active Expired - Lifetime
Also Published As
Publication number | Publication date |
---|---|
DE3871885T2 (de) | 1992-12-10 |
JP2992553B2 (ja) | 1999-12-20 |
EP0309326A1 (de) | 1989-03-29 |
FR2621195B1 (fr) | 1994-05-27 |
FR2621195A1 (fr) | 1989-03-31 |
DE3871885D1 (de) | 1992-07-16 |
JPH01115232A (ja) | 1989-05-08 |
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