DE3788105T2 - Apparat zur Durchführung von Marktforschung mit Hilfe von Zweiwegkommunikation. - Google Patents

Apparat zur Durchführung von Marktforschung mit Hilfe von Zweiwegkommunikation.

Info

Publication number
DE3788105T2
DE3788105T2 DE87308633T DE3788105T DE3788105T2 DE 3788105 T2 DE3788105 T2 DE 3788105T2 DE 87308633 T DE87308633 T DE 87308633T DE 3788105 T DE3788105 T DE 3788105T DE 3788105 T2 DE3788105 T2 DE 3788105T2
Authority
DE
Germany
Prior art keywords
way communication
market research
performing market
research
communication
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Expired - Lifetime
Application number
DE87308633T
Other languages
English (en)
Other versions
DE3788105D1 (de
Inventor
Shunji C O Ikegami Tsushi Wake
Yoshikazu C O Video Resea Itoh
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Ikegami Tsushinki Co Ltd
Video Research Co Ltd
Original Assignee
Ikegami Tsushinki Co Ltd
Video Research Co Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Ikegami Tsushinki Co Ltd, Video Research Co Ltd filed Critical Ikegami Tsushinki Co Ltd
Application granted granted Critical
Publication of DE3788105D1 publication Critical patent/DE3788105D1/de
Publication of DE3788105T2 publication Critical patent/DE3788105T2/de
Anticipated expiration legal-status Critical
Expired - Lifetime legal-status Critical Current

Links

Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
    • H04H60/29—Arrangements for monitoring broadcast services or broadcast-related services
    • H04H60/33—Arrangements for monitoring the users' behaviour or opinions
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
    • H04H60/35—Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users
    • H04H60/38—Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users for identifying broadcast time or space
    • H04H60/41—Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users for identifying broadcast time or space for identifying broadcast space, i.e. broadcast channels, broadcast stations or broadcast areas
    • H04H60/43—Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users for identifying broadcast time or space for identifying broadcast space, i.e. broadcast channels, broadcast stations or broadcast areas for identifying broadcast channels
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
    • H04H60/76—Arrangements characterised by transmission systems other than for broadcast, e.g. the Internet
    • H04H60/81—Arrangements characterised by transmission systems other than for broadcast, e.g. the Internet characterised by the transmission system itself
    • H04H60/93—Wired transmission systems
    • H04H60/94—Telephonic networks
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/472—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
    • H04N21/4722—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for requesting additional data associated with the content
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N7/00—Television systems
    • H04N7/16—Analogue secrecy systems; Analogue subscription systems
    • H04N7/173—Analogue secrecy systems; Analogue subscription systems with two-way working, e.g. subscriber sending a programme selection signal
    • H04N7/17309—Transmission or handling of upstream communications

Landscapes

  • Engineering & Computer Science (AREA)
  • Signal Processing (AREA)
  • Business, Economics & Management (AREA)
  • Multimedia (AREA)
  • Development Economics (AREA)
  • Marketing (AREA)
  • Strategic Management (AREA)
  • Finance (AREA)
  • Accounting & Taxation (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Social Psychology (AREA)
  • General Health & Medical Sciences (AREA)
  • Game Theory and Decision Science (AREA)
  • Health & Medical Sciences (AREA)
  • Economics (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Databases & Information Systems (AREA)
  • Human Computer Interaction (AREA)
  • Telephonic Communication Services (AREA)
DE87308633T 1986-10-01 1987-09-29 Apparat zur Durchführung von Marktforschung mit Hilfe von Zweiwegkommunikation. Expired - Lifetime DE3788105T2 (de)

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
JP61233950A JPS6388673A (ja) 1986-10-01 1986-10-01 双方向通信による市場調査装置

Publications (2)

Publication Number Publication Date
DE3788105D1 DE3788105D1 (de) 1993-12-16
DE3788105T2 true DE3788105T2 (de) 1994-04-28

Family

ID=16963161

Family Applications (1)

Application Number Title Priority Date Filing Date
DE87308633T Expired - Lifetime DE3788105T2 (de) 1986-10-01 1987-09-29 Apparat zur Durchführung von Marktforschung mit Hilfe von Zweiwegkommunikation.

Country Status (3)

Country Link
EP (1) EP0263635B1 (de)
JP (1) JPS6388673A (de)
DE (1) DE3788105T2 (de)

Families Citing this family (16)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JPS6468171A (en) * 1987-09-09 1989-03-14 Ikegami Tsushinki Kk Data processor
US4912552A (en) * 1988-04-19 1990-03-27 Control Data Corporation Distributed monitoring system
JPH0771166B2 (ja) * 1988-12-21 1995-07-31 東邦瓦斯株式会社 テレビ視聴率データ収集装置
GB8900172D0 (en) * 1989-01-05 1989-03-01 Agb Research Plc Market research systems and equipment
FR2653578B1 (fr) * 1989-10-24 1992-01-17 Adventure Dispositif portable electronique pour fideliser un public a un media ou similaire.
US5401946A (en) * 1991-07-22 1995-03-28 Weinblatt; Lee S. Technique for correlating purchasing behavior of a consumer to advertisements
GB9226427D0 (en) * 1992-12-18 1993-02-10 Minimetrics Ltd Market research data logging device
NL9400053A (nl) * 1994-01-13 1995-08-01 Qmedia B V Telecommunicatiesysteem
TW463503B (en) 1998-08-26 2001-11-11 United Video Properties Inc Television chat system
TW447221B (en) 1998-08-26 2001-07-21 United Video Properties Inc Television message system
CN101282541B (zh) * 2000-11-30 2011-04-06 因特拉松尼克斯有限公司 通信系统
CA2570741C (en) 2005-12-20 2014-05-06 Bce Inc. Method, system and apparatus for conveying personalized content to a viewer
EP2064885A4 (de) 2006-09-01 2011-12-07 Bce Inc Verfahren, system und vorrichtung zum übermitteln von personalisiertem inhalt zu einem viewer
US8793718B2 (en) 2008-01-10 2014-07-29 At&T Intellectual Property I, Lp System and method for collecting opinion data
US8903732B2 (en) 2008-03-06 2014-12-02 At&T Intellectual Property I, Lp System and method for processing opinion data
US8931030B2 (en) 2008-03-07 2015-01-06 At&T Intellectual Property I, Lp System and method for appraising portable media content

Family Cites Families (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JPS5480617A (en) * 1977-12-09 1979-06-27 Ikegami Tsushinki Kk Tv audience rating investigating system
GB2027298A (en) * 1978-07-31 1980-02-13 Shiu Hung Cheung Method of and apparatus for television audience analysis
JPS57113673A (en) * 1980-12-30 1982-07-15 Fujitsu Ltd Questionnaire investigating system by digital signal transmission
JPS60106249A (ja) * 1983-11-15 1985-06-11 Nippon Telegr & Teleph Corp <Ntt> メ−ルボツクスシステム
EP0275328B1 (de) * 1986-08-01 1995-09-13 Video Research Ltd Anordnung zur sammlung von fernsehkanaelendaten und marktforschungsdaten

Also Published As

Publication number Publication date
EP0263635A2 (de) 1988-04-13
EP0263635B1 (de) 1993-11-10
JPS6388673A (ja) 1988-04-19
DE3788105D1 (de) 1993-12-16
EP0263635A3 (en) 1990-05-16

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Legal Events

Date Code Title Description
8364 No opposition during term of opposition