DE1032148T1 - Vorrichtung für das elektronische Einsenden und für das Aussenden einer Werbesendung - Google Patents

Vorrichtung für das elektronische Einsenden und für das Aussenden einer Werbesendung

Info

Publication number
DE1032148T1
DE1032148T1 DE1032148T DE99308057T DE1032148T1 DE 1032148 T1 DE1032148 T1 DE 1032148T1 DE 1032148 T DE1032148 T DE 1032148T DE 99308057 T DE99308057 T DE 99308057T DE 1032148 T1 DE1032148 T1 DE 1032148T1
Authority
DE
Germany
Prior art keywords
data
media
representation
advertising
validated
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Pending
Application number
DE1032148T
Other languages
English (en)
Inventor
Robert Jeffries Chatfield
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Advent Television Ltd
Original Assignee
Advent Television Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Advent Television Ltd filed Critical Advent Television Ltd
Publication of DE1032148T1 publication Critical patent/DE1032148T1/de
Pending legal-status Critical Current

Links

Classifications

    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04HBROADCAST COMMUNICATION
    • H04H60/00Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
    • H04H60/76Arrangements characterised by transmission systems other than for broadcast, e.g. the Internet
    • H04H60/81Arrangements characterised by transmission systems other than for broadcast, e.g. the Internet characterised by the transmission system itself
    • H04H60/82Arrangements characterised by transmission systems other than for broadcast, e.g. the Internet characterised by the transmission system itself the transmission system being the Internet
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F15/00Digital computers in general; Data processing equipment in general
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04HBROADCAST COMMUNICATION
    • H04H20/00Arrangements for broadcast or for distribution combined with broadcast
    • H04H20/65Arrangements characterised by transmission systems for broadcast
    • H04H20/76Wired systems
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04HBROADCAST COMMUNICATION
    • H04H60/00Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
    • H04H60/02Arrangements for generating broadcast information; Arrangements for generating broadcast-related information with a direct linking to broadcast information or to broadcast space-time; Arrangements for simultaneous generation of broadcast information and broadcast-related information
    • H04H60/04Studio equipment; Interconnection of studios
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04HBROADCAST COMMUNICATION
    • H04H60/00Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
    • H04H60/02Arrangements for generating broadcast information; Arrangements for generating broadcast-related information with a direct linking to broadcast information or to broadcast space-time; Arrangements for simultaneous generation of broadcast information and broadcast-related information
    • H04H60/07Arrangements for generating broadcast information; Arrangements for generating broadcast-related information with a direct linking to broadcast information or to broadcast space-time; Arrangements for simultaneous generation of broadcast information and broadcast-related information characterised by processes or methods for the generation
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04HBROADCAST COMMUNICATION
    • H04H60/00Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
    • H04H60/35Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users
    • H04H60/38Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users for identifying broadcast time or space
    • H04H60/41Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users for identifying broadcast time or space for identifying broadcast space, i.e. broadcast channels, broadcast stations or broadcast areas
    • H04H60/42Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users for identifying broadcast time or space for identifying broadcast space, i.e. broadcast channels, broadcast stations or broadcast areas for identifying broadcast areas
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04HBROADCAST COMMUNICATION
    • H04H60/00Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
    • H04H60/61Arrangements for services using the result of monitoring, identification or recognition covered by groups H04H60/29-H04H60/54
    • H04H60/66Arrangements for services using the result of monitoring, identification or recognition covered by groups H04H60/29-H04H60/54 for using the result on distributors' side
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/24Monitoring of processes or resources, e.g. monitoring of server load, available bandwidth, upstream requests
    • H04N21/2407Monitoring of transmitted content, e.g. distribution time, number of downloads
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/254Management at additional data server, e.g. shopping server, rights management server
    • H04N21/2543Billing, e.g. for subscription services
    • H04N21/2547Third Party Billing, e.g. billing of advertiser
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/262Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
    • H04N21/26208Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints
    • H04N21/26241Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints involving the time of distribution, e.g. the best time of the day for inserting an advertisement or airing a children program
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81Monomedia components thereof
    • H04N21/812Monomedia components thereof involving advertisement data
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N7/00Television systems
    • H04N7/16Analogue secrecy systems; Analogue subscription systems

Landscapes

  • Engineering & Computer Science (AREA)
  • Signal Processing (AREA)
  • Multimedia (AREA)
  • Business, Economics & Management (AREA)
  • Theoretical Computer Science (AREA)
  • Marketing (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Physics & Mathematics (AREA)
  • Finance (AREA)
  • General Physics & Mathematics (AREA)
  • Strategic Management (AREA)
  • Databases & Information Systems (AREA)
  • Economics (AREA)
  • General Business, Economics & Management (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Computer Hardware Design (AREA)
  • General Engineering & Computer Science (AREA)
  • Information Transfer Between Computers (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Computer And Data Communications (AREA)
  • Studio Devices (AREA)
  • Circuits Of Receivers In General (AREA)

Claims (20)

Anmeldung-Nr.: 99 308 057.1 Anmelder: Advent Television Ltd. &Pgr;&Rgr;/&Rgr;&Rgr; 1 &Pgr; QO 4 Singapore 298135 (SG) * I 4 O f | PATENTANSPRÜCHE:
1. System zum Plazieren von Werbungen und Senden derselben, mit:
einem Datenserver, der über eine Mehrzahl von vernetzten Computern zugänglich ist, um Daten zu empfangen, welche eine Werbung betreffen, und der vorgesehen ist, diese Daten zu validisieren und validisierte Daten an mindestens ein Verarbeitungsmittel zu übermitteln;
wobei jedes Verarbeitungsmittel einem entsprechenden Mediensendesystern zugehörig ist und vorgesehen ist, jede Werbung, die durch validisierte Daten wiedergegeben wird, mindestens einem Sendezeitpunkt zuzuordnen und die validisierten Daten zu jedem Sendezeitpunkt an ein Layouterzeugungsmittel zu übermitteln;
wobei das Layouterzeugungsmittel als Antwort auf die validisierten Daten eine Werbungsdarstellung erzeugt und die Werbungsdarstellung für das Senden durch das Mediensendesy stem mit einer Mediendarstellung kombiniert.
2. System nach Anspruch 1, wobei der Datenserver eine Clip-Art-Galerie umfaßt, aus der Werbende Illustrationen und Animationen auswählen können.
3. System nach Anspruch 1 oder 2, wobei die Daten umfassen:
eine Textbeschreibung;
Zahlungsinformationen;
ausgewählte Illustrationen und Animationen;
Verbreitungsdaten;
Werbungshäufigkeitsdaten.
4. System nach einem der vorangehenden Ansprüche, wobei der Datenserver ein Filtermittel umfaßt, das vorgesehen ist, um vorgegebene Wörter aus der Textbeschreibung zu entfernen.
2 DE/EP 1 032 148 Tl
5. System nach Anspruch 4, wobei das Filtermittel die Textbeschreibung nach jeglichen Wörtern oder Phrasen aus einer Liste von verbotenen Wörtern und Phrasen durchsucht.
6. System nach Anspruch 5, wobei das Filtermittel vorgesehen ist, die Werbung zurückzuweisen, wenn die Textbeschreibung mehr als eine vorgegebene Anzahl von verbotenen Wörtern oder Phrasen enthält.
7. System nach einem der vorangehenden Ansprüche, wobei der Datenserver ein Finanzverifikationsmittel umfaßt, das vorgesehen ist, um zu bestätigen, daß die Zahlungsinformationen gültig sind.
8. System nach Anspruch 7, wobei das Finanzverifikationsmittel die Kosten der Werbung zumindest aus den Verbreitungsdaten und den Werbungshäufigkeitsdaten berechnet.
9. System nach Anspruch 8, wobei das Finanzverifikationsmittel eine Zahlung der berechneten Kosten erlangt, bevor es die Daten verifiziert.
10. System nach einem der vorangehenden Ansprüche, wobei der Datenserver vorgesehen ist, um die validisierten Daten an mindestens ein Verarbeitungsmittel zu übermitteln, dessen Mediensendesystern in dem Verbreitungsgebiet arbeitet.
11. System nach einem der vorangehenden Ansprüche, wobei der Datenserver einen Bestand von Werbungen aufweist, der über die Mehrzahl von vernetzten Computern zugänglich ist.
12. System nach Anspruch 12, wobei der Datenserver vorgesehen ist, eine den validisierten Daten entsprechende Werbung dem Bestand hinzuzufügen.
13. System nach einem der vorangehenden Ansprüche, wobei das Mediensendesystem eine Fernsehsendestation aufweist.
14. System nach Anspruch 13, wobei die Fernsehsendestation eine digitale
Fernsehsendestation aufweist.
DE/EP f 032T48 Tt
15. System nach Anspruch 13 oder 14, wobei die Mediendarstellung ein Fernsehbild aufweist.
16. System nach Anspruch 15, wobei die Mediendarstellung und die Werbungsdarstellung getrennte Bereich auf dem Fernseher belegen.
17. System nach Anspruch 15, wobei die Werbungsdarstellung der Mediendarstellung überlagert ist.
18. Verfahren zum Plazieren von Werbungen und Senden derselben, wobei das Verfahren aufweist:
Empfangen von Daten, die eine Werbung betreffen, an einem Datenserver, der über eine Mehrzahl von vernetzten Computern zugänglich ist;
Validisieren der Daten;
Übermitteln von validisierten Daten an mindestens ein Verarbeitungsmittel, wobei jedes Verarbeitungsmittel einem entsprechenden Mediensendesystern zugehörig ist;
Zuordnen jeder Werbung, die durch validisierte Daten wiedergegeben wird, zu mindestens einem Sendezeitpunkt;
Übermitteln der validisierten Daten zu jedem Sendezeitpunkt an ein Layouterzeugungsmittel;
wobei das Layouterzeugungsmittel als Antwort auf die validisierten Daten eine Werbungsdarstellung erzeugt und die Werbungsdarstellung zum Senden durch das Mediensendesy stern mit einer Mediendarstellung kombiniert.
19. Computerprogrammprodukt, welches direkt in den internen Speicher eines digitalen Computers ladbar ist und welches Softwarecodebereiche zum Durchführen des Verfahrens nach Anspruch 18 aufweist, wenn das Produkt auf einem Computer zum Laufen gebracht wird.
20. Elektronische Verteilung eines Computerprogramms nach Anspruch 19.
DE1032148T 1999-02-15 1999-10-13 Vorrichtung für das elektronische Einsenden und für das Aussenden einer Werbesendung Pending DE1032148T1 (de)

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
SG1999000051A SG77665A1 (en) 1999-02-15 1999-02-15 A system for electronic placement and broadcast of an advertisement

Publications (1)

Publication Number Publication Date
DE1032148T1 true DE1032148T1 (de) 2001-07-19

Family

ID=20430212

Family Applications (1)

Application Number Title Priority Date Filing Date
DE1032148T Pending DE1032148T1 (de) 1999-02-15 1999-10-13 Vorrichtung für das elektronische Einsenden und für das Aussenden einer Werbesendung

Country Status (12)

Country Link
EP (1) EP1032148A3 (de)
JP (1) JP2000244427A (de)
KR (1) KR20000058053A (de)
AR (1) AR022452A1 (de)
AU (1) AU732082B2 (de)
BR (1) BR9904205A (de)
CA (1) CA2296922C (de)
DE (1) DE1032148T1 (de)
ES (1) ES2156844T1 (de)
GR (1) GR20010300025T1 (de)
SG (1) SG77665A1 (de)
TW (1) TW533711B (de)

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Also Published As

Publication number Publication date
EP1032148A2 (de) 2000-08-30
AU732082B2 (en) 2001-04-12
GR20010300025T1 (en) 2001-06-29
AU1354200A (en) 2000-08-17
EP1032148A3 (de) 2002-07-24
SG77665A1 (en) 2001-01-16
TW533711B (en) 2003-05-21
JP2000244427A (ja) 2000-09-08
KR20000058053A (ko) 2000-09-25
ES2156844T1 (es) 2001-08-01
CA2296922C (en) 2001-10-09
BR9904205A (pt) 2000-09-19
CA2296922A1 (en) 2000-08-15
AR022452A1 (es) 2002-09-04

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