CN207148911U - The accurate jettison system of outdoor advertising based on car clothing - Google Patents
The accurate jettison system of outdoor advertising based on car clothing Download PDFInfo
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- CN207148911U CN207148911U CN201720814278.1U CN201720814278U CN207148911U CN 207148911 U CN207148911 U CN 207148911U CN 201720814278 U CN201720814278 U CN 201720814278U CN 207148911 U CN207148911 U CN 207148911U
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Abstract
The utility model provides the accurate jettison system of outdoor advertising based on car clothing, the system includes carrier end, user, platform end and operator, carrier end is provided with probe, and advertisement receives the quantity of individual, detects relevant information by probe apart from carrier distance, and counts to obtain by platform end；The probe calls the information data of the cellphone subscriber of bottom function pair search coverage to carry out periodic sniff, and described information data include MAC Address, are sent to platform end into zone time, time departure, signal intensity, and by data above；Platform end detects MAC Address and carries out periodic statistics, and advertisement receives the quantity of individual；Signal intensity is parsed, obtained far and near apart from carrier.The utility model passes through technological means, detecting devices is installed in car clothing carrier end, it can detect and carry out cellphone subscriber's quantity of search coverage, apart from data such as carrier distances, the data can effectively reflect advertisement delivery effect, and the data be real-time stabilization transmit to platform end, it can immediately obtain, the accurate dispensing of outdoor advertising can be realized.
Description
Technical field
It the utility model is related to outdoor advertising and launch technical field, it particularly relates to the essence of the outdoor advertising based on car clothing
Quasi- jettison system.
Background technology
The jettison system of Current ad, its advertising efficiency are often only capable of the half to produce a desired effect, so, often result in
Ample resources, money and waste of time, still, even if advertiser knows that his advertising expense at least wastes more than half, but
Due to no actual, more preferable solution, often have to continue current pattern.
Particularly outdoor advertising, often realized using modes such as the significantly posters hung on billboard or building wide
Effect is accused, this advertising cost is high, so ineffective.
Car clothing is a kind of new-type outdoor advertising placement carrier, and car owner is using car by the specific car clothing of lease/purchase
Advertising display is carried out for advertiser while clothing, remuneration is obtained according to effect is launched.After having carrier, how advertisement is realized
It is crucial precisely to launch, i.e., how to gather the audience size for obtaining advertising message in real time, and the utility model aims to solve the problem that the problem.
Utility model content
To solve the above problems, the utility model provides the accurate jettison system of outdoor advertising based on car clothing, its is specific
Scheme is as follows：
The accurate jettison system of outdoor advertising based on car clothing, the system include carrier end, user, platform end and operation
Business, wherein：
The advertisement putting is with Che Yiwei carriers, Che Yiwei carrier ends, carrier end and the network connection of platform end, and by carrier
End operation advertising display situation, geographical location information upload in real time；The user includes car owner, agent, advertiser, the use
Family logs in account number by APP softwares WEB page/MSN and logs in platform end；Advertiser sends advertisement to platform end and needed
Seek information and pay, the want advertisement information includes：Ad content, advertisement putting scope, advertisement putting beginning and ending time, advertisement
Dispensing scale；Car owner is in platform end registered vehicle information, main parking area information；Operator makes corresponding according to ad content
Car clothing, and distribute ID numberings；And determined to perform agent or the car of advertisement putting according to advertisement putting scope, advertisement putting scale
It is main；
The carrier end is provided with WIF probes, and mobile phone and other WIFI equipments are arrested based on various wireless data frames
Information data, and described information data are sent to platform end；Described information data include MAC Address, into zone time, from
ETAD expected time of arrival and departure, signal intensity；
Platform end carries out periodic statistics, analysis to the information detected, determines advertisement delivery effect, including：
（1）Determine that advertisement receives the quantity of individual based on MAC Address quantity；
（2）Equipment supplier is speculated based on mac address information；
（3）Advertisement duration is watched according to determining to calculate into zone time, time departure；
（4）Signal intensity is parsed, measuring and calculating and the distance of carrier end；
Advertiser logs in platform real time inspection advertisement delivery effect, realizes that advertisement accurately is launched.
The utility model installs detecting devices in car clothing carrier end, can detect carry out search coverage by technological means
Cellphone subscriber's quantity, apart from data such as carrier distances, the data can effectively reflect advertisement delivery effect, and the data are
Transmitted to platform end real-time stabilization, can obtained immediately, the accurate dispensing of outdoor advertising can be realized.
Brief description of the drawings
Fig. 1 is structural representation of the present utility model.
Embodiment
Below in conjunction with the utility model embodiment, the technical scheme in the embodiment of the utility model is carried out clear, complete
Site preparation describes, it is clear that described embodiment is only the utility model part of the embodiment, rather than whole embodiments.
Based on the embodiment in the utility model, what those of ordinary skill in the art were obtained under the premise of creative work is not made
Every other embodiment, belong to the scope of the utility model protection.
The accurate jettison system of outdoor advertising based on car clothing, the system include carrier end, user, platform end and operation
Business, wherein：The advertisement putting is with Che Yiwei carriers, Che Yiwei carrier ends, carrier end and the network connection of platform end, and by carrier
End operation advertising display situation, geographical location information upload in real time；The user includes car owner, agent, advertiser, the use
Family logs in account number by APP softwares WEB page/MSN and logs in platform end；Advertiser sends advertisement to platform end and needed
Seek information and pay, the want advertisement information includes：Ad content, advertisement putting scope, advertisement putting beginning and ending time, advertisement
Dispensing scale；Car owner is in platform end registered vehicle information, main parking area information；Operator makes corresponding according to ad content
Car clothing, and distribute ID numberings；And determined to perform agent or the car of advertisement putting according to advertisement putting scope, advertisement putting scale
It is main；During the advertisement putting, the operation feedback information of platform end real-time reception carrier end, and real-time statistics launch effect,
The dispensing effect is using following parameters as foundation：Advertisement receives the quantity of individual, apart from carrier distance；
Operator provides the incidence relation of rebating, agent and car owner by platform end to car owner and its association agent,
Agential promotion link is scanned by car owner to establish into system；The rebating is based on above-mentioned dispensing effect；
Carrier end is provided with probe, and advertisement receives the quantity of individual, detects relevant information by probe apart from carrier distance, and
Count to obtain by platform end；
The probe calls the information data of the cellphone subscriber of bottom function pair search coverage to carry out periodic sniff, institute
Stating information data includes MAC Address, is sent to platform into zone time, time departure, signal intensity, and by data above
End；Platform end carries out periodic statistics, analysis to the information detected, determines advertisement delivery effect, including：
（1）Determine that advertisement receives the quantity of individual based on MAC Address quantity；
（2）Equipment supplier is speculated based on mac address information；
（3）Advertisement duration is watched according to determining to calculate into zone time, time departure；
（4）Signal intensity is parsed, measuring and calculating and the distance of carrier end；
While there has been shown and described that embodiment of the present utility model, for the ordinary skill in the art,
It is appreciated that these embodiments can be carried out with a variety of changes in the case where not departing from principle of the present utility model and spirit, repaiied
Change, replace and modification, the scope of the utility model are defined by the appended claims and the equivalents thereof.
Claims (1)
1. the accurate jettison system of outdoor advertising based on car clothing, it is characterised in that：
The system includes carrier end, user, platform end and operator, wherein：
The advertisement putting is transported carrier end with Che Yiwei carriers, Che Yiwei carrier ends, carrier end and the network connection of platform end
Row advertising display situation, geographical location information upload in real time；The user includes car owner, agent, advertiser, and the user is led to
Cross APP softwares WEB page/MSN and log in account number login platform end；Advertiser sends want advertisement letter to platform end
Cease and pay, the want advertisement information includes：Ad content, advertisement putting scope, advertisement putting beginning and ending time, advertisement putting
Scale；Car owner is in platform end registered vehicle information, main parking area information；Operator makes corresponding car according to ad content
Clothing, and distribute ID numberings；And determined to perform agent or the car of advertisement putting according to advertisement putting scope, advertisement putting scale
It is main；
The carrier end is provided with WIF probes, and the information of mobile phone and other WIFI equipments is arrested based on various wireless data frames
Data, and described information data are sent to platform end；Described information data include MAC Address, into zone time, the when of leaving
Between, signal intensity.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201720814278.1U CN207148911U (en) | 2017-07-07 | 2017-07-07 | The accurate jettison system of outdoor advertising based on car clothing |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201720814278.1U CN207148911U (en) | 2017-07-07 | 2017-07-07 | The accurate jettison system of outdoor advertising based on car clothing |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN207148911U true CN207148911U (en) | 2018-03-27 |
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| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201720814278.1U Expired - Fee Related CN207148911U (en) | 2017-07-07 | 2017-07-07 | The accurate jettison system of outdoor advertising based on car clothing |
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| CN (1) | CN207148911U (en) |
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN109784976A (en) * | 2018-12-18 | 2019-05-21 | 苏州汇今日信息技术有限公司 | A kind of moving advertising delivery device |
-
2017
- 2017-07-07 CN CN201720814278.1U patent/CN207148911U/en not_active Expired - Fee Related
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN109784976A (en) * | 2018-12-18 | 2019-05-21 | 苏州汇今日信息技术有限公司 | A kind of moving advertising delivery device |
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| Date | Code | Title | Description |
|---|---|---|---|
| GR01 | Patent grant | ||
| GR01 | Patent grant | ||
| CF01 | Termination of patent right due to non-payment of annual fee |
Granted publication date: 20180327 Termination date: 20180707 |
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| CF01 | Termination of patent right due to non-payment of annual fee |