CN107169808A - The accurate jettison system of outdoor advertising based on car clothing - Google Patents
The accurate jettison system of outdoor advertising based on car clothing Download PDFInfo
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- CN107169808A CN107169808A CN201710548643.3A CN201710548643A CN107169808A CN 107169808 A CN107169808 A CN 107169808A CN 201710548643 A CN201710548643 A CN 201710548643A CN 107169808 A CN107169808 A CN 107169808A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0265—Vehicular advertisement
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- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
- G09F21/00—Mobile visual advertising
- G09F21/04—Mobile visual advertising by land vehicles
- G09F21/048—Advertisement panels on sides, front or back of vehicles
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Abstract
The present invention provides the accurate jettison system of outdoor advertising based on car clothing, the system includes carrier end, user, platform end and operator, carrier end is provided with probe, and advertisement receives the quantity of individual, by probe detects relevant information apart from carrier is far and near, and is obtained by platform end statistics；The probe calls the information data of the cellphone subscriber of bottom function pair search coverage to carry out periodic sniff, and described information data include MAC Address, are sent to platform end into zone time, time departure, signal intensity, and by data above；Platform end detects MAC Address and carries out periodic statistics, and advertisement receives the quantity of individual；Signal intensity is parsed, obtains far and near apart from carrier.The present invention passes through technological means, detecting devices is installed in car clothing carrier end, it can detect and carry out cellphone subscriber's quantity of search coverage, apart from data such as carrier distances, the data can effectively reflect advertisement delivery effect, and the data be real-time stabilization transmit to platform end, it can immediately obtain, the accurate dispensing of outdoor advertising can be realized.
Description
Technical field
Technical field is delivered the present invention relates to outdoor advertising, it particularly relates to which the outdoor advertising based on car clothing is precisely thrown
Place system.
Background technology
The jettison system of Current ad, its advertising efficiency is often only capable of the half produced a desired effect, so, often result in
Ample resources, money and waste of time, still, even if advertiser knows that his advertising expense at least wastes more than half, but
Due to no actual, more preferable solution, often have to continue current pattern.
Particularly outdoor advertising, is often realized wide using modes such as the significantly posters hung on billboard or building
Effect is accused, this advertising cost is high, and right effect is not good.
Car clothing is a kind of new-type outdoor advertising placement carrier, and car owner is using car by the specific car clothing of lease/purchase
Advertising display is carried out for advertiser while clothing, remuneration is obtained according to effect is delivered.Have after carrier, how to realize advertisement
It is crucial precisely to deliver, i.e., the audience size for obtaining advertising message how is gathered in real time, present invention seek to address that the problem.
The content of the invention
To solve the above problems, the present invention provides the accurate jettison system of outdoor advertising based on car clothing, its specific scheme
It is as follows：
The accurate jettison system of outdoor advertising based on car clothing, the system includes carrier end, user, platform end and operator, its
In：
The advertisement putting is transported carrier end with Che Yiwei carriers, Che Yiwei carrier ends, carrier end and platform end network connection
Row advertising display situation, geographical location information are uploaded in real time；The user includes car owner, agent, advertiser, and the user is led to
Cross APP softwares WEB page/MSN and log in account number login platform end；Advertiser sends want advertisement letter to platform end
Cease and pay, the want advertisement information includes：Ad content, advertisement putting scope, advertisement putting beginning and ending time, advertisement putting
Scale；Car owner is in platform end registered vehicle information, main parking area information；Operator makes corresponding car according to ad content
Clothing, and distribute ID numberings；And determined to perform agent or the car of advertisement putting according to advertisement putting scope, advertisement putting scale
It is main；
The carrier end is provided with WIF probes, and the information of mobile phone and other WIFI equipments is arrested based on various wireless data frames
Data, and described information data are sent to platform end；Described information data include MAC Address, into zone time, the when of leaving
Between, signal intensity；
Platform end carries out periodic statistics, analysis to the information detected, determines advertisement delivery effect, including：
（1）Determine that advertisement receives the quantity of individual based on MAC Address quantity；
（2）Equipment supplier is speculated based on mac address information；
（3）Determine to calculate viewing advertisement duration according to zone time, time departure is entered；
（4）Signal intensity is parsed, measuring and calculating and the distance of carrier end；
Advertiser logs in platform real time inspection advertisement delivery effect, realizes that advertisement accurately is delivered.
The present invention installs detecting devices by technological means in car clothing carrier end, can detect the hand for carrying out search coverage
Machine number of users, apart from data such as carrier distances, the data can effectively reflect advertisement delivery effect, and the data are real-time
Stably transmit to platform end, can obtain immediately, the accurate dispensing of outdoor advertising can be realized.
Brief description of the drawings
Fig. 1 is the structural representation of the present invention.
Embodiment
Below in conjunction with the embodiment of the present invention, the technical scheme in the embodiment of the present invention is clearly and completely described,
Obviously, described embodiment is only a part of embodiment of the invention, rather than whole embodiments.Based in the present invention
Embodiment, the every other embodiment that those of ordinary skill in the art are obtained under the premise of creative work is not made, all
Belong to the scope of protection of the invention.
The accurate jettison system of outdoor advertising based on car clothing, the system includes carrier end, user, platform end and operation
Business, wherein：The advertisement putting is with Che Yiwei carriers, Che Yiwei carrier ends, carrier end and platform end network connection, and by carrier
End operation advertising display situation, geographical location information are uploaded in real time；The user includes car owner, agent, advertiser, the use
Family logs in account number by APP softwares WEB page/MSN and logs in platform end；Advertiser sends advertisement to platform end and needed
Seek information and pay, the want advertisement information includes：Ad content, advertisement putting scope, advertisement putting beginning and ending time, advertisement
Dispensing scale；Car owner is in platform end registered vehicle information, main parking area information；Operator makes corresponding according to ad content
Car clothing, and distribute ID numberings；And determined to perform agent or the car of advertisement putting according to advertisement putting scope, advertisement putting scale
It is main；During the advertisement putting, the operation feedback information of platform end real-time reception carrier end, and real-time statistics deliver effect,
The dispensing effect is using following parameters as foundation：Advertisement receives the quantity of individual, apart from carrier distance；
Operator provides the incidence relation of rebating, agent and car owner by platform end to car owner and its association agent, by car
The agential promotion link of main scanning is set up into system；The rebating is based on above-mentioned dispensing effect；
Carrier end is provided with probe, and advertisement receives the quantity of individual, by probe detects relevant information apart from carrier distance, and by putting down
You statistics is obtained；
The probe calls the information data of the cellphone subscriber of bottom function pair search coverage to carry out periodic sniff, the letter
Breath data include MAC Address, are sent to platform end into zone time, time departure, signal intensity, and by data above；It is flat
You carries out periodic statistics, analysis to the information detected, determines advertisement delivery effect, including：
（1）Determine that advertisement receives the quantity of individual based on MAC Address quantity；
（2）Equipment supplier is speculated based on mac address information；
（3）Determine to calculate viewing advertisement duration according to zone time, time departure is entered；
（4）Signal intensity is parsed, measuring and calculating and the distance of carrier end；
Although an embodiment of the present invention has been shown and described, for the ordinary skill in the art, it is possible to understand that
These embodiments can be carried out with a variety of changes, modification without departing from the principles and spirit of the present invention, replace and become
Type, the scope of the present invention is defined by the appended.
Claims (1)
1. the accurate jettison system of outdoor advertising based on car clothing, it is characterised in that：
The system includes carrier end, user, platform end and operator, wherein：
The advertisement putting is transported carrier end with Che Yiwei carriers, Che Yiwei carrier ends, carrier end and platform end network connection
Row advertising display situation, geographical location information are uploaded in real time；The user includes car owner, agent, advertiser, and the user is led to
Cross APP softwares WEB page/MSN and log in account number login platform end；Advertiser sends want advertisement letter to platform end
Cease and pay, the want advertisement information includes：Ad content, advertisement putting scope, advertisement putting beginning and ending time, advertisement putting
Scale；Car owner is in platform end registered vehicle information, main parking area information；Operator makes corresponding car according to ad content
Clothing, and distribute ID numberings；And determined to perform agent or the car of advertisement putting according to advertisement putting scope, advertisement putting scale
It is main；
The carrier end is provided with WIF probes, and the information of mobile phone and other WIFI equipments is arrested based on various wireless data frames
Data, and described information data are sent to platform end；Described information data include MAC Address, into zone time, the when of leaving
Between, signal intensity；
Platform end carries out periodic statistics, analysis to the information detected, determines advertisement delivery effect, including：
（1）Determine that advertisement receives the quantity of individual based on MAC Address quantity；
（2）Equipment supplier is speculated based on mac address information；
（3）Determine to calculate viewing advertisement duration according to zone time, time departure is entered；
（4）Signal intensity is parsed, measuring and calculating and the distance of carrier end；
Advertiser logs in platform real time inspection advertisement delivery effect, realizes that advertisement accurately is delivered.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710548643.3A CN107169808A (en) | 2017-07-07 | 2017-07-07 | The accurate jettison system of outdoor advertising based on car clothing |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710548643.3A CN107169808A (en) | 2017-07-07 | 2017-07-07 | The accurate jettison system of outdoor advertising based on car clothing |
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| Publication Number | Publication Date |
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| CN107169808A true CN107169808A (en) | 2017-09-15 |
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| Application Number | Title | Priority Date | Filing Date |
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| CN201710548643.3A Pending CN107169808A (en) | 2017-07-07 | 2017-07-07 | The accurate jettison system of outdoor advertising based on car clothing |
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Cited By (7)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN107631757A (en) * | 2017-09-30 | 2018-01-26 | 广东博媒广告传播有限公司 | A kind of out-of-home media monitors in real time and flow analysis system |
| CN108182592A (en) * | 2017-12-11 | 2018-06-19 | 北京奇虎科技有限公司 | Public bus network multidimensional feature attribute method for digging, device and electronic equipment |
| CN109598537A (en) * | 2018-11-06 | 2019-04-09 | 阿里巴巴集团控股有限公司 | Outdoor advertising put-on method and device |
| CN110533482A (en) * | 2019-09-05 | 2019-12-03 | 北京智云联众科技有限公司 | A kind of outdoor advertising dispensing effect monitoring method |
| CN110956489A (en) * | 2019-11-06 | 2020-04-03 | 潘汉滨 | Vehicle body advertisement pushing system, advertisement carrier and server |
| WO2020257944A1 (en) | 2019-06-26 | 2020-12-30 | Haulerads, Inc. | Management of moving outdoor advertising |
| CN114009069A (en) * | 2019-06-26 | 2022-02-01 | 豪勒广告股份有限公司 | Mobile outdoor advertising management |
-
2017
- 2017-07-07 CN CN201710548643.3A patent/CN107169808A/en active Pending
Cited By (10)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN107631757A (en) * | 2017-09-30 | 2018-01-26 | 广东博媒广告传播有限公司 | A kind of out-of-home media monitors in real time and flow analysis system |
| CN108182592A (en) * | 2017-12-11 | 2018-06-19 | 北京奇虎科技有限公司 | Public bus network multidimensional feature attribute method for digging, device and electronic equipment |
| CN109598537A (en) * | 2018-11-06 | 2019-04-09 | 阿里巴巴集团控股有限公司 | Outdoor advertising put-on method and device |
| CN109598537B (en) * | 2018-11-06 | 2020-07-31 | 阿里巴巴集团控股有限公司 | Outdoor advertisement putting method and device |
| US11334917B2 (en) | 2018-11-06 | 2022-05-17 | Advanced New Technologies Co., Ltd. | Method and apparatus for delivering advertisements |
| WO2020257944A1 (en) | 2019-06-26 | 2020-12-30 | Haulerads, Inc. | Management of moving outdoor advertising |
| CN114009069A (en) * | 2019-06-26 | 2022-02-01 | 豪勒广告股份有限公司 | Mobile outdoor advertising management |
| EP3991456A4 (en) * | 2019-06-26 | 2023-07-19 | Haulerads, Inc. | Management of moving outdoor advertising |
| CN110533482A (en) * | 2019-09-05 | 2019-12-03 | 北京智云联众科技有限公司 | A kind of outdoor advertising dispensing effect monitoring method |
| CN110956489A (en) * | 2019-11-06 | 2020-04-03 | 潘汉滨 | Vehicle body advertisement pushing system, advertisement carrier and server |
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| PB01 | Publication | ||
| PB01 | Publication | ||
| WD01 | Invention patent application deemed withdrawn after publication |
Application publication date: 20170915 |
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| WD01 | Invention patent application deemed withdrawn after publication |