CN107220859A - Car clothing advertisement putting charge is divided into management system - Google Patents
Car clothing advertisement putting charge is divided into management system Download PDFInfo
- Publication number
- CN107220859A CN107220859A CN201710548683.8A CN201710548683A CN107220859A CN 107220859 A CN107220859 A CN 107220859A CN 201710548683 A CN201710548683 A CN 201710548683A CN 107220859 A CN107220859 A CN 107220859A
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- China
- Prior art keywords
- bonus
- advertisement putting
- advertisement
- agent
- car owner
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- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0265—Vehicular advertisement
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0273—Determination of fees for advertising
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- Business, Economics & Management (AREA)
- Engineering & Computer Science (AREA)
- Accounting & Taxation (AREA)
- Development Economics (AREA)
- Strategic Management (AREA)
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- Game Theory and Decision Science (AREA)
- Entrepreneurship & Innovation (AREA)
- Economics (AREA)
- Marketing (AREA)
- Physics & Mathematics (AREA)
- General Business, Economics & Management (AREA)
- General Physics & Mathematics (AREA)
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- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
The present invention provides car clothing advertisement putting charge and is divided into management system, and it includes：The system includes carrier end, user, platform end and operator, platform end sets the first bonus, the second bonus, the 3rd bonus for completed advertisement putting task, present system provides a kind of new-type advertisement putting carrier car clothing, advertiser, operator, the co-operation platform of car owner are built, rational interests distribution is carried out between parties, helps lend some impetus to the sound development of car clothing advertisement delivery system.
Description
Technical field
Technical field is delivered the present invention relates to outdoor advertising, it particularly relates to which car clothing advertisement putting charge is divided into management
System.
Background technology
The jettison system of Current ad, its advertising efficiency is often only capable of the half produced a desired effect, so, often result in
Ample resources, money and waste of time, still, even if advertiser knows that his advertising expense at least wastes more than half, but
Due to no actual, more preferable solution, often have to continue current pattern.
Particularly outdoor advertising, is often realized wide using modes such as the significantly posters hung on billboard or building
Effect is accused, this advertising cost is high, and right effect is not good.
Car clothing is a kind of new-type outdoor advertising placement carrier, and car owner is using car by the specific car clothing of lease/purchase
Advertising display is carried out for advertiser while clothing, remuneration is obtained according to bandwagon effect.Put down in the cooperation for building advertiser and car owner
During platform, it is crucial how agent to be carried out effectively managing and rationally carrying out distribution of interests, therefore, it is necessary to ask foundation
One kind charge sharing system, promotes the sound development of the business model.
The content of the invention
To solve the above problems, the present invention, which provides car clothing advertisement putting charge, is divided into management system, its specific scheme is such as
Under：Car clothing advertisement putting charge is divided into management system, it is characterised in that：
The system includes carrier end, user, platform end and operator, wherein：
The advertisement putting is connected with Che Yiwei carriers, Che Yiwei carrier ends, carrier end with cloud service terminal network, and by carrier
End operation advertising display situation, geographical location information are uploaded in real time；The user includes car owner, agent, advertiser, the use
Family logs in account number by WEB page/MSN and logs in platform end；Advertiser sends want advertisement information simultaneously to platform end
Pay, the want advertisement information includes：Ad content, advertisement putting scope, advertisement putting beginning and ending time, advertisement putting rule
Mould；Car owner is in platform end registered vehicle information, main parking area information；Operator makes corresponding car clothing according to ad content,
And distribute ID numberings；And determined to perform the agent or car owner of advertisement putting according to advertisement putting scope, advertisement putting scale；
During the advertisement putting, the operation feedback information of platform end real-time reception carrier end, and real-time statistics deliver effect, the throwing
Effect is put using following parameters as foundation：Advertisement receives the quantity of individual, delivers duration, delivers region；
Platform end sets the first bonus for completed advertisement putting task, and first bonus is car owner's bonus, by owning
The car owner for participating in the advertisement putting is allocated；Allocation model can be by fixed mode or ratio mode；Fixed mode with advertisement by
Mode amount is foundation；When the allocation proportion of ratio mode is accounted for total person-time of ratio, delivered by the advertisement putting reception person-time of car owner
It is long to account for total ratio-dependent for delivering duration；
Platform end sets the second bonus for completed advertisement putting task, and second bonus is agent's bonus, described
Agent's bonus by it is agential association car owner, agential lower-level reseller bonus be multiplied by take out servant coefficient determine；Take out servant system
Number is adjusted by operator according to market situation；
Platform end sets the 3rd bonus, and the 3rd bonus is integration bonus, and the integration bonus is directed to all users, including car
Master, agent, advertiser, by its accumulated point exchanging into bonus or gift.
Present system provides a kind of new-type advertisement putting carrier-car clothing, advertiser, operator, the cooperation of car owner have been built
Platform, carries out rational interests distribution, helps lend some impetus to the sound development of car clothing advertisement delivery system between parties.
Brief description of the drawings
Fig. 1 is the structural representation of the present invention.
Embodiment
Below in conjunction with the embodiment of the present invention, the technical scheme in the embodiment of the present invention is clearly and completely described,
Obviously, described embodiment is only a part of embodiment of the invention, rather than whole embodiments.Based in the present invention
Embodiment, the every other embodiment that those of ordinary skill in the art are obtained under the premise of creative work is not made, all
Belong to the scope of protection of the invention.
Car clothing advertisement putting charge is divided into management system,
It includes carrier end, user, platform end and operator, wherein：
The advertisement putting is connected with Che Yiwei carriers, Che Yiwei carrier ends, carrier end with cloud service terminal network, and by carrier
End operation advertising display situation, geographical location information are uploaded in real time；The user includes car owner, agent, advertiser, the use
Family logs in account number by WEB page/MSN and logs in platform end；Advertiser sends want advertisement information simultaneously to platform end
Pay, the want advertisement information includes：Ad content, advertisement putting scope, advertisement putting beginning and ending time, advertisement putting rule
Mould；Car owner is in platform end registered vehicle information, main parking area information；Operator makes corresponding car clothing according to ad content,
And distribute ID numberings；And determined to perform the agent or car owner of advertisement putting according to advertisement putting scope, advertisement putting scale；
During the advertisement putting, the operation feedback information of platform end real-time reception carrier end, and real-time statistics deliver effect, the throwing
Effect is put using following parameters as foundation：Advertisement receives the quantity of individual, delivers duration, delivers region；
Operator provides the incidence relation of bonus, agent and car owner by platform end to car owner and its association agent, by car
The agential promotion link of main scanning is set up into system；The bonus is based on above-mentioned dispensing effect；
Platform end sets the first bonus for completed advertisement putting task, and first bonus is car owner's bonus, by owning
The car owner for participating in the advertisement putting is allocated；Allocation model can be by fixed mode or ratio mode；Fixed mode with advertisement by
Mode amount is foundation；When the allocation proportion of ratio mode is accounted for total person-time of ratio, delivered by the advertisement putting reception person-time of car owner
It is long to account for total ratio-dependent for delivering duration；
Platform end sets the second bonus for completed advertisement putting task, and second bonus is agent's bonus, described
Agent's bonus by it is agential association car owner, agential lower-level reseller bonus be multiplied by take out servant coefficient determine；Take out servant system
Number is adjusted by operator according to market situation；
Platform end sets the 3rd bonus, and the 3rd bonus is integration bonus, and the integration bonus is directed to all users, including car
Master, agent, advertiser, by its accumulated point exchanging into bonus or gift.
Although an embodiment of the present invention has been shown and described, for the ordinary skill in the art, can be with
A variety of changes, modification can be carried out to these embodiments, replace without departing from the principles and spirit of the present invention by understanding
And modification, the scope of the present invention is defined by the appended.
Claims (1)
1. car clothing advertisement putting charge is divided into management system, it is characterised in that：
The system includes carrier end, user, platform end and operator, wherein：
The advertisement putting is connected with Che Yiwei carriers, Che Yiwei carrier ends, carrier end with cloud service terminal network, and by carrier
End operation advertising display situation, geographical location information are uploaded in real time；The user includes car owner, agent, advertiser, the use
Family logs in account number by WEB page/MSN and logs in platform end；Advertiser sends want advertisement information simultaneously to platform end
Pay, the want advertisement information includes：Ad content, advertisement putting scope, advertisement putting beginning and ending time, advertisement putting rule
Mould；Car owner is in platform end registered vehicle information, main parking area information；Operator makes corresponding car clothing according to ad content,
And distribute ID numberings；And determined to perform the agent or car owner of advertisement putting according to advertisement putting scope, advertisement putting scale；
During the advertisement putting, the operation feedback information of platform end real-time reception carrier end, and real-time statistics deliver effect, the throwing
Effect is put using following parameters as foundation：Advertisement receives individual amount and measuring and calculating distance, delivers duration, delivers region, the advertisement
Receive the MAC Address quantity that individual amount detects extremely by network probe to determine；
Operator provides the incidence relation of bonus, agent and car owner by platform end to car owner and its association agent, by car
The agential promotion link of main scanning is set up into system；The bonus is based on above-mentioned dispensing effect；The agent adopts
Differentiated control pattern is taken, per one-level agent administration respective regions and its lower-level reseller, association dealer and directly under business personnel
Grid-based management system；
Platform end sets the first bonus for completed advertisement putting task, and first bonus is car owner's bonus, by owning
The car owner for participating in the advertisement putting is allocated；Allocation model can be by fixed mode or ratio mode；Fixed mode with advertisement by
Mode amount is foundation；When the allocation proportion of ratio mode is accounted for total person-time of ratio, delivered by the advertisement putting reception person-time of car owner
It is long to account for total ratio-dependent for delivering duration；
Platform end sets the second bonus for completed advertisement putting task, and second bonus is agent's bonus, described
Agent's bonus by it is agential association car owner, agential lower-level reseller bonus be multiplied by take out servant coefficient determine；Take out servant system
Number is adjusted by operator according to market situation；
Platform end sets the 3rd bonus, and the 3rd bonus is integration bonus, and the integration bonus is directed to all users, including car
Master, agent, advertiser, by its accumulated point exchanging into bonus or gift.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710548683.8A CN107220859A (en) | 2017-07-07 | 2017-07-07 | Car clothing advertisement putting charge is divided into management system |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710548683.8A CN107220859A (en) | 2017-07-07 | 2017-07-07 | Car clothing advertisement putting charge is divided into management system |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN107220859A true CN107220859A (en) | 2017-09-29 |
Family
ID=59952164
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201710548683.8A Pending CN107220859A (en) | 2017-07-07 | 2017-07-07 | Car clothing advertisement putting charge is divided into management system |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN107220859A (en) |
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN108629634A (en) * | 2018-04-02 | 2018-10-09 | 陈国兴 | Advertisement method and system |
-
2017
- 2017-07-07 CN CN201710548683.8A patent/CN107220859A/en active Pending
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN108629634A (en) * | 2018-04-02 | 2018-10-09 | 陈国兴 | Advertisement method and system |
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Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| PB01 | Publication | ||
| PB01 | Publication | ||
| WD01 | Invention patent application deemed withdrawn after publication |
Application publication date: 20170929 |
|
| WD01 | Invention patent application deemed withdrawn after publication |