CN114862473A

CN114862473A - Platform passenger obtaining method, system and device based on power-assisted invitation and storage medium

Info

Publication number: CN114862473A
Application number: CN202210563022.3A
Authority: CN
Inventors: 杨磊; 于世鹏
Original assignee: Shanghai Junzheng Network Technology Co Ltd
Current assignee: Shanghai Junzheng Network Technology Co Ltd
Priority date: 2022-05-23
Filing date: 2022-05-23
Publication date: 2022-08-05

Abstract

The invention provides a platform passenger obtaining method, a system, a device and a storage medium based on power-assisted invitation, which respond to order payment operation of a user to be assisted to generate corresponding power-assisted invitation for the user to be assisted to cut price for the first time; responding to the sharing operation of the user to be assisted, sending the assistance invitation to the potential user and the effective user, and carrying out identity input on the potential user receiving the invitation; decomposing the boosting process into a plurality of stepped boosting intervals based on a stepped excitation rule with an excitation threshold as a gradient, and performing progressive calculation on boosting result data of each boosting interval; and when the power-assisted result data of the last stage ladder exceeds an excitation threshold, opening the excitation authority of the user to be assisted, the potential users participating in power-assisted invitation and the effective users. The invention effectively enhances the attention of old users to activities, increases the interaction of new and old users, and improves the success rate of acquiring new users; by designing the stepped incentive rule, the cost of acquiring a new user by the platform can be effectively controlled.

Description

Platform passenger obtaining method, system and device based on power-assisted invitation and storage medium

Technical Field

The invention relates to the technical field of internet, in particular to a platform passenger obtaining method, a platform passenger obtaining system, a platform passenger obtaining device and a storage medium based on power-assisted invitation.

Background

Nowadays, most companies have behaviors of recommending new users through old users in order to increase platform traffic, and in order to attract the old users to share the platform with the new users, the platform can provide strategies for the old users to share rewards, and the existing technical solutions generally include the following:

scheme 1): and after the old user places an order on the platform, the old user shares the link with the new user, the link carries the information of the old user, and the new user inputs a mobile phone number and an authentication code in the page to receive the reward. And the server records the invitation relation between the old user and the new user. According to the scheme, after the old users share the link, the coupon rewards are given according to the number of the inviting users. However, this solution is not powerful for old users and has a low success rate for acquiring new users.

Scheme 2): and after the old user places an order on the platform, the old user shares the link with the new user, the link carries the information of the old user, and the new user inputs the mobile phone number and the verification code in the page so as to receive the reward. The server records the invitation relation between the old user and the new user, and then the new user logs in the app and completes the task within the specified time period. This solution allows old users to receive cash rewards after the new user has completed the task, but the platform cost to acquire the new user is high.

In addition, the above two schemes have the problem that the success rate of acquiring new users fluctuates with the reward cost.

Disclosure of Invention

In view of the above defects in the prior art, the present invention provides a method, a system, a device and a storage medium for platform guest acquisition based on power-assisted invitation, which solves the technical problem that the existing platform guest acquisition approach is difficult to balance in terms of cost, efficiency, success rate and the like

In order to achieve the purpose, the invention provides a platform passenger obtaining method based on power-assisted invitation, which comprises the following steps: responding to order payment operation of a user to be assisted to generate a corresponding assistance invitation for the user to be assisted to cut price for the first time; responding to the sharing operation of the user to be assisted, sending the assistance invitation to potential users and effective users, and carrying out identity input on the potential users receiving the invitation; decomposing the boosting process into a plurality of stepped boosting intervals based on a stepped excitation rule with an excitation threshold as a gradient, and performing progressive calculation on boosting result data of each boosting interval; and when the power assisting result data of the last stage ladder exceeds an excitation threshold, opening excitation authorities to the user to be assisted, potential users participating in power assisting invitation and effective users.

In a preferred embodiment of the invention, a participation requirement is set for the user to be assisted; the participation requirement comprises an order amount requirement and/or an aging requirement; the order amount requirement is that a user allowing the order amount to reach a certain amount initiates a power-assisted invitation; the time requirement is to allow the user to initiate the power-assisted invitation within a period of validity after the order payment is completed.

In another preferred embodiment of the present invention, the generating a corresponding power-assisted invitation for a user to be assisted to cut a price for the first time in response to an order payment operation of the user to be assisted includes: the platform generates a corresponding active link after the user to be assisted finishes order payment; the activity link stores a unique sharing code of a user to be assisted; the unique sharing code stores the identity information of the user to be assisted; and finishing the first price cutting when the user to be assisted opens the movable link and enters the movable page.

In another preferred embodiment of the present invention, the step-wise excitation rule with the excitation threshold as a gradient includes: and setting a plurality of step nodes by taking the excitation threshold as a reference value to divide the power-assisted interval, and limiting the number of potential users and effective users receiving the power-assisted invitation in at least one power-assisted interval.

In another preferred embodiment of the present invention, the method further comprises setting an upper incentive limit with an incentive value higher than the incentive threshold, so as to limit the maximum incentive that the user to be assisted can obtain after completing the payment of the order.

In another preferred embodiment of the invention, the method further comprises the steps of reversely adjusting the first cut-price amount of the user to be assisted according to the fatigue degree of the initiated cut-price invitation; and/or reversely adjusting the power-assisted cut-off price amount of the effective user according to the fatigue degree of the power-assisted cut-off price.

In another preferred embodiment of the present invention, the method further comprises issuing an order of failed power assistance due to lack of power assistance cutting price of the potential user to a third party platform, and performing power assistance cutting price after the potential user with participation intention actively joins.

In order to achieve the above object, the present invention provides a platform guest-obtaining system based on power-assisted invitation, comprising: the invitation generating module is used for responding to order payment operation of a user to be assisted and generating corresponding assistance invitation for the user to be assisted to cut price for the first time; the invitation sharing module is used for responding to the sharing operation of the user to be assisted, sending the assisted invitation to potential users and effective users, and performing identity input on the potential users who receive the invitation; the step calculation module is used for decomposing the boosting process into a plurality of step-shaped boosting intervals based on a step-shaped excitation rule with an excitation threshold as a gradient and performing progressive calculation on boosting result data of each boosting interval; and the incentive issuing module is used for opening incentive authorities of the user to be assisted, the potential users participating in the assistance invitation and the effective users when the assistance result data of the last stage ladder exceeds an incentive threshold.

To achieve the above object, the present invention provides a computer-readable storage medium, on which a computer program is stored, which, when being executed by a processor, implements the method for obtaining guests by a platform based on boosted invitation.

In order to achieve the above object, the present invention provides a platform guest acquisition apparatus, comprising: a processor and a memory; the memory is used for storing a computer program; the processor is configured to execute the computer program stored in the memory to cause the apparatus to perform the invitation-assisted platform guest retrieval method.

The platform passenger obtaining method, the system, the device and the storage medium based on the power-assisted invitation have the following technical effects: according to the method, the old user can initiate the power-assisted invitation mode to invite the new user and the old user to participate in power-assisted price cutting together, so that the attention of the old user to activities is effectively enhanced, the interaction of the new user and the old user is increased, and the success rate of acquiring the new user is improved; by designing the stepped incentive rule, the cost of acquiring a new user by the platform can be effectively controlled.

The conception, specific structure and technical effects of the present invention will be further described in conjunction with the accompanying drawings to fully understand the purpose, characteristics and effects of the present invention.

Drawings

Fig. 1 is a schematic view of an optional application scenario of implementing a platform guest obtaining method based on an invitation assistance in the embodiment of the present invention to obtain guests.

Fig. 2 is a flowchart illustrating a platform guest-obtaining method based on an assisted invitation in an embodiment of the present invention.

FIG. 3 is a schematic diagram of the whole process of cutting prices in one embodiment that can be implemented in embodiments of the present invention.

Fig. 4 is a schematic structural diagram of a platform guest obtaining device based on an invitation assistance in an embodiment of the present invention.

Fig. 5 is a schematic structural diagram of a platform guest-obtaining system based on an invitation assist in the embodiment of the present invention.

Detailed Description

The embodiments of the present invention are described below with reference to specific embodiments, and other advantages and effects of the present invention will be easily understood by those skilled in the art from the disclosure of the present specification. The invention is capable of other and different embodiments and of being practiced or of being carried out in various ways, and its several details are capable of modification in various respects, all without departing from the spirit and scope of the present invention. It is to be noted that the features in the following embodiments and examples may be combined with each other without conflict.

As used herein, the singular forms "a", "an" and "the" are intended to include the plural forms as well, unless the context indicates otherwise. It will be further understood that the terms "comprises," "comprising," and/or "comprising," when used in this specification, specify the presence of stated features, operations, elements, components, items, species, and/or groups, but do not preclude the presence, or addition of one or more other features, operations, elements, components, items, species, and/or groups thereof. The terms "or" and/or "as used herein are to be construed as inclusive or meaning any one or any combination. Thus, "A, B or C" or "A, B and/or C" means "any of the following: a; b; c; a and B; a and C; b and C; A. b and C ". An exception to this definition will occur only when a combination of elements, functions or operations are inherently mutually exclusive in some way.

In view of the fact that the existing platform active link sharing mode is difficult to balance among the success rate of getting guests, the driving force of old customers and the platform cost, the invention provides a platform guest getting method based on power-assisted invitation.

The old user can check the payment amount of the order through entering an active page through an active link, invite the new user to boost the maximum cashable amount, cashing threshold amount information, currently completed chopping price amount information and all participated boosting user list information; the old user reaches the cash withdrawal threshold of the current activity and reaches the validity period of the current activity, the system automatically withdraws the account for the old user, and the system supports manual cash withdrawal of the old user; and when a new user enters the activity page, the amount of the power-assisted cut-off price and the information of the discount coupon rewards can be checked.

By the technical scheme provided by the invention, the attention of old users to platform activities can be enhanced, the interaction of new and old users is increased, the success rate of acquiring new users is improved, and the cost of acquiring new users by the platform is effectively controlled by the activity threshold design.

Before the present invention is explained in further detail, terms and expressions referred to in the embodiments of the present invention are explained, and the terms and expressions referred to in the embodiments of the present invention are applicable to the following explanations:

<1> encryption algorithm, which changes the original information data by a specific algorithm, so that even if an unauthorized user obtains the encrypted information, the content of the information can not be known because of not knowing the decryption method. The encryption algorithm is divided into a symmetric encryption algorithm and an asymmetric encryption algorithm, an encryption key of the symmetric encryption algorithm is the same as a decryption key, and the encryption key of the asymmetric encryption algorithm is different from the decryption key.

A <2> platform, which generally refers to a software system providing various services for a user, may be classified into different types of platforms according to different service contents and functions, and is mostly an application (app), which may be software executed by the user directly on a computer Operating System (OS) or a mobile OS, and may include an embedded application or a third-party application stored in a storage unit of a terminal; the embedded application refers to an application pre-installed in the terminal, for example, the embedded application may be a browser, an email, an instant messenger, etc.; the third party applications are very diverse and refer to applications, such as a travel application, a payment application, a shopping application, an entertainment application, etc., which are downloaded from an online market to be installed on a terminal as described below.

The embodiment of the invention provides a platform guest obtaining method based on power-assisted invitation, a system for implementing the guest obtaining method and a storage medium for storing an executable program for realizing the guest obtaining method. With respect to implementation of the guest obtaining method, an exemplary implementation scenario of the guest obtaining process will be described in the embodiment of the present invention.

Fig. 1 is a schematic view of an optional application scenario for implementing a guest obtaining method based on an invitation-assisted platform in an embodiment of the present invention.

In the application scenario, the terminal device 11 represents an intelligent device used by a user to be assisted; the base station 12 is connected with the terminal equipment 11 and the server-side equipment 13 and is used for transmitting information between the terminal equipment 11 and the server-side equipment 13; the server device 13 also establishes communication connection with the terminal device 14; terminal devices 14 represent smart devices used by both potential users and active users.

For convenience of description, the user to be assisted who initiates the assistance invitation is referred to as user a, the potential user is referred to as user B, and the active users other than user a are referred to as user C in the application scenario. In addition, assume that the order amount is X dollars and the withdrawal threshold is Y dollars (Y < X).

The user A completes the current order through the terminal device 11 and pays the corresponding order amount, the server device 13 generates the active link issuing assistance invitation after receiving the payment completion information, and returns the active link to the terminal device 11. User a clicks on the active link on terminal device 11 and enters the active page to complete the first price cut, e.g., to the (85% x Y) element.

After finishing cutting down the price for the first time, the user A sends the active links to a plurality of users B and a plurality of users C, and invites the users to cut down the price with assistance. The user B who accepts the power-assisted invitation is a potential user, so the power-assisted price cutting can be carried out after the user B is registered on the platform. In the whole power-assisted cutting process, a plurality of step nodes are set by taking an excitation threshold as a reference value, so that the power-assisted cutting process is divided into a plurality of power-assisted intervals:

in the first power-assisted interval, the user type is not limited (namely the user B or the user C), a plurality of persons cooperate to finish the power-assisted price cutting, and the price cutting amount is increased from (85% Y) element to (90% Y) element after the price cutting for the first time; in the second power-assisted interval, a user B and a user C with a certain number of people cooperate to finish power-assisted price cutting, and the price cutting amount is increased from (90%. multidot.Y) element to the current-raising threshold Y element; in the third power-assisted interval, a user B and a user C with a certain number of people cooperate to finish power-assisted cut-off price, and the cut-off price is increased from the current-improvement threshold Y element to the current-improvement upper limit X element.

After the power-assisted cut-off is completed, the user A initiating the power-assisted invitation, the user B participating in the power-assisted invitation and the user C all obtain corresponding rewards, and the rewards can be cash withdrawal, coupon issuing, equivalent goods, equivalent services and the like.

The above description of the application scenario is only an example of an implementation, but is not limited thereto, and in particular, the incentive form, the withdrawal threshold amount, the withdrawal upper limit amount, the selection of the ladder nodes, the number of the power-assisted sections, and the like are not limited to those shown in the application scenario.

As shown in fig. 2, a flowchart of a platform guest capturing method based on an assisted invitation in an embodiment of the present invention is shown. As mentioned above, since the types of platforms are not enumerated, the following description will be made only by taking a travel platform as an example, but the application scope of the embodiment of the present invention is not limited to the travel platform.

Step S21: and responding to order payment operation of a user to be assisted to generate a corresponding assistance invitation for the user to be assisted to cut price for the first time.

The embodiment roughly divides the platform users into effective users and potential users; the potential user refers to a user who does not use the platform yet but needs to purchase a certain product or service, has purchasing ability and purchasing decision right and needs the functions provided by the product; active users are those users who have used the platform. In this embodiment, the user to be assisted refers to a user waiting for another user to assist in cutting prices in the platform, and since the user to be assisted initiates the assistance invitation after completing order payment, the user to be assisted should be classified into the valid users.

Therefore, those skilled in the art should understand that the user to be assisted who initiates the assistance invitation is an active user, and the active users participating in the assistance actually refer to other active users besides the user to be assisted, and the following description is not explained one by one. It should be further understood that the present embodiment is not limited to a name, and in other scenarios, the valid user may also be referred to as an old user, and the potential user may also be referred to as a new user, which is not limited in the present embodiment.

In some preferred embodiments, participation requirements are set for the user to be assisted, and the participation requirements include, but are not limited to, order amount requirements and/or aging requirements. The order amount requirement is that a user allowing the order amount to reach a certain amount initiates an assistance invitation, so that the customer obtaining cost can be well balanced; the time efficiency requirement means that the user can initiate the power-assisted invitation within a period of validity after order payment is completed, so that the extreme degree of invitations initiated by the user can be well stimulated.

It should be noted that, although some shopping platforms in the prior art use the power-assisted invitation, for example, a user initiates a cut-price invitation link to a WeChat friend, typical logic of the power-assisted invitation in the shopping platform is as follows: the user selects the heart-shaped commodity, the commodity can be obtained freely as long as the price is cut to 0 yuan, and all commodity cost and mailing cost are borne by the shopping platform. The assistance invitation of the travel platform in this embodiment is obviously different from the assistance invitation, and is illustrated by using a carat as an example: after a user rides a carame bicycle to arrive at a destination, the user needs to lock and pay an order immediately (automatic deduction is performed for some cooperative payment software), otherwise the problem of asset preservation is brought, payment cannot be suspended like a shopping platform, therefore, a trip platform needs to cut price after payment is completed, and a price cutting result is fed back to a new user and an old user as a reward.

In some examples, the help-assist invitation exists in the form of an active link, and the user initiating the help-assist invitation can click the active link into an active page by himself and can cut the price for the first time.

Specifically, the platform generates a corresponding active link after the user to be assisted completes order payment, a unique sharing code of the user is stored in the link, and identity information of the user is stored in the sharing code. When the active user receives and opens the active connection and enters the active page for the first time, the first cutter cutting price can be automatically completed and immediately returned to the active user, and the enthusiasm of old users can be effectively improved through the design of the first cutter cutting price. The unique sharing code is a graphic code storing specific information (in this example, identity information of an effective user), for example, a two-dimensional code or a one-dimensional code, and is used for storing the user identity information.

Further, in order to fully ensure the information security of the user, the identity information of the user to be assisted is encrypted and calculated through an encryption algorithm and then stored in the unique sharing code. The encryption algorithm includes a symmetric encryption algorithm and an asymmetric encryption algorithm, and specifically includes: DES symmetric encryption algorithm, 3DES symmetric encryption algorithm, IDEA symmetric encryption algorithm, RSA asymmetric encryption algorithm, etc., which is not limited in this embodiment.

Step S22: responding to the sharing operation of the user to be assisted, sending the assisted invitation to potential users and effective users, and carrying out identity entry on the potential users receiving the invitation.

In this embodiment, the power-assisted invitation is mainly used for inviting other users to help the user to be assisted cut the price; however, the cut price is not reduced based on the amount of the order, but mainly means that a certain amount of incentive is received as feedback after the order amount is paid out. It should be further understood that the assistance invitation in this embodiment may be sent not only to the potential user, but also to an effective user other than the user to be assisted; the platform can be effectively popularized to obtain the guests by inviting the potential user to assist in cutting the price, and the viscosity of the old user to the platform can be improved by inviting the effective user to assist in cutting the price.

In some examples, the identity entry for the potential user who receives the invitation means that after the potential user receives the power-assisted invitation, the identity needs to be entered before the potential user clicks the active link to enter the active page to perform price-cutting power assistance. The identity can be input in a mode of a mobile phone number and a verification code or in a mode of authorizing a third-party platform (such as WeChat or Paibao) so as to effectively obtain the visitor.

Step S23: and decomposing the boosting process into a plurality of stepped boosting intervals based on a stepped excitation rule with the excitation threshold as gradient, and performing progressive calculation on the boosting result data of each boosting interval.

In some examples, the step-type incentive rule with the incentive threshold as the gradient refers to setting a plurality of step nodes with the incentive threshold as a reference value to divide the power assisting interval, and defining the number of potential users and valid users who accept the power assisting invitation at least in one power assisting interval.

It is worth to say that the advantage of dividing the whole boosting process into a plurality of stepped boosting intervals is as follows: a total task is divided into a plurality of subtasks, so that a user is prompted to participate in the tasks more actively; meanwhile, the division into a plurality of staircase sections can also realize more flexible personnel participation limiting conditions, for example, the first staircase section does not necessarily require potential user participation, the second staircase section requires potential user participation after development, and the like. The number of the potential users who accept the power-assisted invitation and the number of the effective users are limited in at least one power-assisted interval, so that the number of the potential users can be effectively increased, the passenger obtaining efficiency is improved, and the situation that price chopping activities only flow among the old and the pure customers is avoided.

Step S24: and when the power assisting result data of the last stage ladder exceeds an excitation threshold, opening excitation authorities to the user to be assisted, potential users participating in power assisting invitation and effective users.

The incentive threshold is that when the data of the cutting result reaches the value, the platform system can open the incentive authority, and the user has the right to obtain the corresponding incentive. Forms of incentives include, but are not limited to, cash-outs, issuing coupons, equivalent goods, equivalent services, and the like.

In some examples, the incentive threshold is set while the incentive upper limit is set, so that the cost of platform promotion and customer acquisition is controlled, and excessive incentive is prevented from causing excessive operation cost and unfair competition in the industry. If it is reasonable, the incentive upper limit may be set to be equal to the amount of the current order, but this embodiment is not limited thereto.

In some examples, the first cut price amount of the user to be assisted is adjusted backwards according to the fatigue of initiating the cut price invitation; and/or reversely adjusting the power-assisted cut-off price amount of the effective user according to the fatigue degree of the power-assisted cut-off price. The fatigue degree can be understood as the number or frequency of participation in the activity, and if the frequency of initiating price-cutting invitations by the user in a certain period of time is too high or the total number of initiating price-cutting invitations is too many, the first price-cutting amount of the user can be properly reduced; based on the same reason, if the frequency of the user participating in price-cutting invitations within a certain period of time is too high or the total number of times of participating in price-cutting invitations is too large, the power-assisted price-cutting amount of the user can be properly reduced, so that resources can be distributed to more users.

In some examples, orders that cause failed power assistance due to lack of potential user power assistance cut-off price are released to a third-party platform for active participation by potential users with participation intentions to perform power assistance cut-off price. The method considers that, for users with narrow social circles, the potential users are obtained only by sending invitations in a directional manner, and the number of the potential users needed for embodying the potential users is probably not reached, so that the invitations can be issued by means of third-party platforms (such as WeChat, microblog and known platforms), and the users with intentions can join actively, so that the customer obtaining effect is better.

For ease of understanding, FIG. 3 illustrates the whole process of cutting prices in one embodiment that can be implemented by the present invention, assuming that the amount of the present order is 12 dollars and the cash withdrawal amount is 10 dollars. Dividing the power-assisted price cutting process after the price is cut for the first time into 3 step intervals according to the amount of the order, wherein the step intervals are an interval 1, an interval 2 and an interval 3:

in the first cut price: the old user who initiated the cut price invitation himself cuts the price to 85% of the current-raising threshold, and therefore the first sword is expected to cut to 8.5 yuan.

Setting the threshold power-assisted cutting price from 85% to 90% after the first cutting price in the interval 1: the threshold is raised from the cut-off of the first 3 people to 90%, namely the cut-off of the first 3 people to 9 yuan is expected.

In the section 2, the power-assisted cutting price is set from the 90% withdrawal threshold to the withdrawal threshold (namely, the 100% withdrawal threshold), and the number of the new users and the number of the old users in the section are set, or the total number of the users and the proportion of the new users and the old users in the section are set.

In the section 3, the power-assisted cutting price is set from the current-raising threshold to the upper limit of the cutting price, and the number of the purely new users and the number of the purely old users in the section are set, or the total number of the users and the proportion of the new users and the old users in the section are set.

The platform guest obtaining method provided by the embodiment of the present invention may be implemented by a terminal side or a server side, and as for a hardware structure of the platform guest obtaining apparatus, please refer to fig. 4, which is an optional hardware structure diagram of the apparatus 400 provided by the embodiment of the present invention, where the apparatus 400 may be a mobile phone, a computer device, a tablet device, a personal digital processing device, a factory background processing device, and the like. The apparatus 400 comprises: at least one processor 401, memory 402, at least one network interface 404, and a user interface 406. The various components of the device are coupled together by a bus system 405. It will be appreciated that the bus system 405 is used to enable communications among the components connected. The bus system 405 includes a power bus, a control bus, and a status signal bus in addition to a data bus. But for the sake of clarity the various buses are labeled as bus systems in figure 4.

The user interface 406 may include, among other things, a display, a keyboard, a mouse, a trackball, a click gun, keys, buttons, a touch pad, or a touch screen.

It will be appreciated that the memory 402 can be either volatile memory or nonvolatile memory, and can include both volatile and nonvolatile memory. Among them, the nonvolatile Memory may be a Read Only Memory (ROM), a Programmable Read-Only Memory (PROM), which serves as an external cache. By way of example, and not limitation, many forms of RAM are available, such as Static Random Access Memory (SRAM), Synchronous Static Random Access Memory (SSRAM). The described memory for embodiments of the present invention is intended to comprise, without being limited to, these and any other suitable types of memory.

The memory 402 in embodiments of the present invention is used to store various classes of data to support the operation of the apparatus 400. Examples of such data include: any executable programs for operating on the device 400, such as an operating system 4021 and application programs 4022; the operating system 4021 includes various system programs such as a framework layer, a core library layer, a driver layer, and the like for implementing various basic services and processing hardware-based tasks. The application 4022 may include various applications such as a media player (MediaPlayer), a Browser (Browser), and the like, for implementing various application services. The method for optimizing shared vehicle accessories provided by the embodiment of the invention can be embodied in the application 4022.

The method disclosed in the above embodiments of the present invention may be applied to the processor 401, or implemented by the processor 401. The processor 401 may be an integrated circuit chip having signal processing capabilities. In implementation, the steps of the above method may be performed by integrated logic circuits of hardware or instructions in the form of software in the processor 401. The Processor 401 described above may be a general purpose Processor, a Digital Signal Processor (DSP), or other programmable logic device, discrete gate or transistor logic device, discrete hardware components, or the like. Processor 401 may implement or perform the methods, steps, and logic blocks disclosed in embodiments of the present invention. The general purpose processor 401 may be a microprocessor or any conventional processor or the like. The steps of the method for optimizing the accessories provided by the embodiment of the invention can be directly embodied as the execution of a hardware decoding processor, or the combination of hardware and software modules in the decoding processor. The software modules may be located in a storage medium having a memory and a processor reading the information in the memory and combining the hardware to perform the steps of the method.

In an exemplary embodiment, the apparatus 400 may be used by one or more Application Specific Integrated Circuits (ASICs), DSPs, Programmable Logic Devices (PLDs), Complex Programmable Logic Devices (CPLDs) to perform the aforementioned methods.

Fig. 5 is a schematic structural diagram illustrating a platform passenger-catching system based on an assisted invitation according to an embodiment of the present invention. The platform guest obtaining system 500 includes: an invitation generation module 501, an invitation sharing module 502, a ladder calculation module 503 and an incentive issuance module 504.

The invitation generating module 501 is configured to generate a corresponding power-assisted invitation in response to an order payment operation of a user to be assisted, so that the user to be assisted can cut down a price for the first time; the invitation sharing module 502 is configured to respond to a sharing operation of the user to be assisted, send the assisted invitation to a potential user and an effective user, and perform identity entry on the potential user who receives the invitation; the step calculation module 503 is configured to decompose the boosting process into a plurality of step-like boosting intervals based on a step-like excitation rule with an excitation threshold as a gradient, and perform progressive calculation on the boosting result data of each boosting interval; the incentive issuing module 504 is configured to, when the assistance result data of the end ladder exceeds an incentive threshold, open incentive permissions for the user to be assisted, potential users participating in the assistance invitation, and valid users.

In some examples of this embodiment, the invitation generating module 501 sets a participation requirement for the user to be assisted before generating an invitation; the participation requirement comprises an order amount requirement and/or an aging requirement; the order amount requirement is that a user allowing the order amount to reach a certain amount initiates a power-assisted invitation; the time requirement is to allow the user to initiate the power-assisted invitation within a period of validity after the order payment is completed.

In some examples of this embodiment, the invitation generating module 501 generates a corresponding active link after the user to be assisted completes the order payment; the activity link stores a unique sharing code of a user to be assisted; the unique sharing code stores the identity information of the user to be assisted; and finishing the first price cutting when the user to be assisted opens the movable link and enters the movable page.

In some examples of this embodiment, the step calculation module 503 divides the power-assisted section by setting a plurality of step nodes with the excitation threshold as a reference value, and defines a population ratio between potential users and valid users who accept the power-assisted invitation at least in one power-assisted section.

In some examples of this embodiment, the ladder calculation module 503 sets an upper incentive limit with an incentive value higher than the incentive threshold to limit the maximum incentive that the user to be assisted can obtain after completing the payment of the order.

In some examples of this embodiment, the incentive issuing module 504 inversely adjusts the first cut price amount of the user to be assisted according to the fatigue of the user initiating the cut price invitation; and/or reversely adjusting the power-assisted cut-off price amount of the effective user according to the fatigue degree of the power-assisted cut-off price.

In some examples of this embodiment, the incentive issuance module 504 issues an order for failed assistance due to lack of potential user assistance cut-off price to a third party platform for the potential user with intent to actively join and then perform assistance cut-off price.

It should be noted that the platform guest obtaining system provided in this embodiment is similar to the platform guest obtaining method in the above embodiment, and therefore, the description thereof is omitted. Meanwhile, when the platform guest obtaining system provided by the above embodiment obtains guests and issues incentives, only the division of the program modules is used for illustration, and in practical applications, the above processing distribution may be completed by different program modules according to needs, that is, the internal structure of the device is divided into different program modules to complete all or part of the above-described processing. In addition, the platform guest obtaining system and the platform guest obtaining method provided by the above embodiments belong to the same concept, and specific implementation processes thereof are detailed in the method embodiments and are not described herein again.

The embodiment of the invention also provides a computer readable storage medium, on which a computer program is stored, and when the computer program is executed by a processor, the platform guest obtaining method based on the power-assisted invitation is realized.

Those of ordinary skill in the art will understand that: all or part of the steps for implementing the above method embodiments may be performed by hardware associated with a computer program. The aforementioned computer program may be stored in a computer readable storage medium. When executed, the program performs steps comprising the method embodiments described above; and the aforementioned storage medium includes: various media that can store program codes, such as ROM, RAM, magnetic or optical disks.

In embodiments provided herein, the computer-readable and writable storage medium may comprise read-only memory, random-access memory, EEPROM, CD-ROM or other optical disk storage, magnetic disk storage or other magnetic storage devices, flash memory, a USB flash drive, a removable hard disk, or any other medium which can be used to store desired program code in the form of instructions or data structures and which can be accessed by a computer. Also, any connection is properly termed a computer-readable medium. For example, if the instructions are transmitted from a website, server, or other remote source using a coaxial cable, fiber optic cable, twisted pair, Digital Subscriber Line (DSL), or wireless technologies such as infrared, radio, and microwave, then the coaxial cable, fiber optic cable, twisted pair, DSL, or wireless technologies such as infrared, radio, and microwave are included in the definition of medium. It should be understood, however, that computer-readable-writable storage media and data storage media do not include connections, carrier waves, signals, or other transitory media, but are intended to be non-transitory, tangible storage media. Disk and disc, as used in this application, includes Compact Disc (CD), laser disc, optical disc, Digital Versatile Disc (DVD), floppy disk and blu-ray disc where disks usually reproduce data magnetically, while discs reproduce data optically with lasers.

In summary, the invention provides a platform guest-obtaining method, system, device and storage medium based on power-assisted invitation, which can invite new and old users to participate in power-assisted cut-off price in a manner that the old users initiate the power-assisted invitation, thereby effectively enhancing the attention of the old users to activities, increasing the interaction of the new and old users and improving the success rate of obtaining the new users; by designing the stepped incentive rule, the cost of acquiring a new user by the platform can be effectively controlled.

The foregoing embodiments are merely illustrative of the principles and utilities of the present invention and are not intended to limit the invention. Those skilled in the art can modify or change the above-described embodiments without departing from the spirit and scope of the present invention. Accordingly, it is intended that all equivalent modifications or changes which can be made by those skilled in the art without departing from the spirit and technical spirit of the present invention be covered by the claims of the present invention.

Claims

1. A platform passenger obtaining method based on power-assisted invitation is characterized by comprising the following steps:

responding to order payment operation of a user to be assisted to generate a corresponding assistance invitation for the user to be assisted to cut price for the first time;

responding to the sharing operation of the user to be assisted, sending the assistance invitation to potential users and effective users, and carrying out identity input on the potential users receiving the invitation;

decomposing the boosting process into a plurality of stepped boosting intervals based on a stepped excitation rule with an excitation threshold as a gradient, and performing progressive calculation on boosting result data of each boosting interval;

and when the power assisting result data of the last stage ladder exceeds an excitation threshold, opening excitation authorities to the user to be assisted, potential users participating in power assisting invitation and effective users.

2. The method of claim 1, wherein the method comprises:

setting participation requirements for the user to be assisted; the participation requirement comprises an order amount requirement and/or an aging requirement.

3. The platform passenger obtaining method based on power-assisted invitation as claimed in claim 1, wherein the step of generating the corresponding power-assisted invitation for the user to be assisted to cut price for the first time in response to the order payment operation of the user to be assisted comprises:

the platform generates a corresponding active link after the user to be assisted finishes order payment; the activity link stores a unique sharing code of a user to be assisted; the unique sharing code stores the identity information of the user to be assisted; and finishing the first price cutting when the user to be assisted opens the movable link and enters the movable page.

4. The method of claim 1, wherein the step-wise excitation rule with an excitation threshold as a gradient comprises:

and setting a plurality of step nodes by taking the excitation threshold as a reference value to divide the power-assisted interval, and limiting the number of potential users and effective users receiving the power-assisted invitation in at least one power-assisted interval.

5. The method of claim 1, further comprising setting an incentive upper limit for an incentive value above the incentive threshold to limit a maximum incentive that the user to be assisted can obtain after completing order payment.

6. The invitation-based platform guest acquisition method of claim 1, further comprising:

reversely adjusting the first cut price amount of the user to be assisted according to the fatigue degree of the initiated cut price invitation; and/or reversely adjusting the power-assisted cut-off price amount of the effective user according to the fatigue degree of the power-assisted cut-off price.

7. The method of claim 1, further comprising:

and issuing an order with failed assistance due to lack of the assistance cutting price of the potential user to a third-party platform, and carrying out the assistance cutting price after the potential user with the participation intention actively joins.

8. A platform system of obtaining a guest based on helping hand invitation, characterized in that includes:

the invitation generating module is used for responding to order payment operation of a user to be assisted and generating corresponding assistance invitation for the user to be assisted to cut price for the first time;

the invitation sharing module is used for responding to the sharing operation of the user to be assisted, sending the assisted invitation to potential users and effective users, and performing identity input on the potential users who receive the invitation;

the step calculation module is used for decomposing the boosting process into a plurality of step-shaped boosting intervals based on a step-shaped excitation rule with an excitation threshold as a gradient and performing progressive calculation on boosting result data of each boosting interval;

and the incentive issuing module is used for opening incentive authorities of the user to be assisted, the potential users participating in the assistance invitation and the effective users when the assistance result data of the last stage ladder exceeds an incentive threshold.

9. A computer-readable storage medium, on which a computer program is stored, wherein the computer program, when executed by a processor, implements the invitation-based platform guest capture method according to any one of claims 1 to 7.

10. A platform guest acquisition apparatus, comprising: a processor and a memory;

the memory is used for storing a computer program;

the processor is configured to execute the memory stored computer program to cause the apparatus to perform the method of any of claims 1-7.