CN114862473A - Platform customer acquisition method, system, device and storage medium based on power-assisted invitation - Google Patents

Abstract

The invention provides a platform passenger obtaining method, a system, a device and a storage medium based on power-assisted invitation, which respond to order payment operation of a user to be assisted to generate corresponding power-assisted invitation for the user to be assisted to cut price for the first time; responding to the sharing operation of the user to be assisted, sending the assistance invitation to the potential user and the effective user, and carrying out identity input on the potential user receiving the invitation; decomposing the boosting process into a plurality of stepped boosting intervals based on a stepped excitation rule with an excitation threshold as a gradient, and performing progressive calculation on boosting result data of each boosting interval; and when the power-assisted result data of the last stage ladder exceeds an excitation threshold, opening the excitation authority of the user to be assisted, the potential users participating in power-assisted invitation and the effective users. The invention effectively enhances the attention of old users to activities, increases the interaction of new and old users, and improves the success rate of acquiring new users; by designing the stepped incentive rule, the cost of acquiring a new user by the platform can be effectively controlled.

Description

Platform customer acquisition method, system, device and storage medium based on power-assisted invitation

technical field

The present invention relates to the field of Internet technologies, and in particular, to a method, system, device and storage medium for platform customer acquisition based on power-assisted invitation.

Background technique

Today, in order to increase platform traffic, most companies recommend new users through old users. In order to attract old users to share the platform with new users, the platform will introduce a strategy of sharing rewards for old users. The existing technical solutions are usually as follows: Several:

Scheme 1): After the old user places an order on the platform, share the link to the new user, and the link contains the information of the old user. The page allows the new user to enter the mobile phone number and verification code to receive the reward. The server records the invitation relationship between old users and new users. After the old users of this scheme share the link, they will be rewarded with coupons according to the number of invited users. However, the old users of this scheme are not motivated enough, and the success rate of acquiring new users is low.

Option 2): After the old user places an order on the platform, share the link with the new user. The link contains the information of the old user, and the new user is asked to enter the mobile phone number and verification code on the page to receive the reward. The server records the invitation relationship between the old user and the new user, and then allows the new user to log in to the app and complete the task within the specified time period. In this scheme, after new users complete tasks, old users can get cash rewards, but the platform cost of acquiring new users is high.

In addition, the above two schemes both have the problem that the success rate of acquiring new users fluctuates with the level of reward costs.

SUMMARY OF THE INVENTION

In view of the above-mentioned defects of the prior art, the present invention provides a platform customer acquisition method, system, device and storage medium based on a power-assisted invitation to solve the technical problem that the existing platform customer acquisition methods are difficult to balance in terms of cost, efficiency, success rate, etc.

In order to achieve the above purpose, the present invention provides a platform customer acquisition method based on a booster invitation, which includes: generating a corresponding booster invitation in response to an order payment operation of a user to be assisted, for the user to be assisted for the first time bargaining; Based on the sharing operation of the user to be assisted, send the assisted invitation to potential users and valid users, and enter the identity of the potential user who accepts the invitation; based on the step-by-step incentive rules with the incentive threshold as the gradient, the assistance process is decomposed For multiple stepped booster intervals, the booster result data of each booster interval is progressively calculated; when the booster result data of the last step exceeds the excitation threshold, the user to be assisted, potential users participating in the booster invitation and valid Incentive permissions for users.

In a preferred embodiment of the present invention, a participation requirement is set for the user to be assisted; the participation requirement includes an order amount requirement and/or a time limit requirement; the order amount requirement is initiated by a user who allows the order amount to reach a certain amount Invitation for assistance; the time limit requirement is to allow the user to initiate an invitation for assistance within a period of validity after completing the payment of the order.

In another preferred embodiment of the present invention, the generating a corresponding assistance invitation in response to the order payment operation of the user to be assisted, for the user to be assisted to make the first bargaining, including: the platform is in the process of completing the order for the user to be assisted. After payment, a corresponding activity link is generated; the activity link contains the unique sharing code of the user to be assisted; the identity information of the user to be assisted is stored in the unique sharing code; completed when the user to be assisted opens the activity link and enters the activity page First bargain.

In another preferred embodiment of the present invention, the step-by-step excitation rule with the excitation threshold as the gradient includes: setting a plurality of ladder nodes with the excitation threshold as the reference value to divide the booster interval, and at least in one booster interval Limit the number of potential users who accept the boost invitation and the number of valid users.

In another preferred embodiment of the present invention, it further includes setting an incentive upper limit whose incentive value is higher than the incentive threshold, so as to limit the maximum incentive that the user to be assisted can obtain after completing the payment of the order.

In another preferred embodiment of the present invention, the method further includes reversely adjusting the first bargaining amount of the user to be assisted according to the fatigue of initiating the bargaining invitation; and/or reversely adjusting the effective price according to the fatigue of the assisted bargaining The user's assistance bargaining amount.

In another preferred embodiment of the present invention, it also includes publishing orders that fail to assist in bargaining due to lack of potential users to assist in bargaining to a third-party platform, for potential users who are interested in participating to actively join to assist in bargaining.

In order to achieve the above purpose, the present invention provides a platform customer acquisition system based on assistance invitations, including: an invitation generation module for generating a corresponding assistance invitation in response to an order payment operation of a user to be assisted, for the user to be assisted. The first bargaining is performed; the invitation sharing module is used to send the assistance invitation to potential users and valid users in response to the sharing operation of the user to be assisted, and perform identity entry for the potential users who have accepted the invitation; the step calculation module, It is used to decompose the boosting process into multiple stepped boosting intervals based on the stepped incentive rules with the incentive threshold as the gradient, and perform progressive calculation on the boosting result data of each boosting interval; When the assistance result data exceeds the incentive threshold, the incentive authority for the users to be assisted, potential users participating in the assistance invitation, and valid users will be opened.

In order to achieve the above object, the present invention provides a computer-readable storage medium on which a computer program is stored, and when the computer program is executed by a processor, implements the method for acquiring platform customers based on a booster invitation.

To achieve the above object, the present invention provides a platform customer acquisition device, comprising: a processor and a memory; the memory is used for storing a computer program; the processor is used for executing the computer program stored in the memory, so that the The device executes the platform customer acquisition method based on the assisted invitation.

The method, system, device and storage medium for platform customer acquisition based on power assistance invitation provided by the present invention have the following technical effects: the present invention can invite new and old users to participate in power bargaining together by means of old users initiating power assistance invitation, thereby effectively enhancing old users Attention to activities, increase the interaction between new and old users, and improve the success rate of acquiring new users; by designing stepped incentive rules, the cost of acquiring new users can be effectively controlled by the platform.

The concept, specific structure and technical effects of the present invention will be further described below in conjunction with the accompanying drawings, so as to fully understand the purpose, characteristics and effects of the present invention.

Description of drawings

FIG. 1 is a schematic diagram of an optional application scenario for realizing customer acquisition based on a platform customer acquisition method based on an assisted invitation in an embodiment of the present invention.

FIG. 2 is a schematic flowchart of a method for acquiring customers on a platform based on a booster invitation according to an embodiment of the present invention.

FIG. 3 is a schematic diagram of the whole process of haggling in an embodiment that can be implemented in the embodiment of the present invention.

FIG. 4 is a schematic structural diagram of a platform customer acquisition device based on a booster invitation according to an embodiment of the present invention.

FIG. 5 is a schematic structural diagram of a platform customer acquisition system based on a booster invitation according to an embodiment of the present invention.

Detailed ways

The embodiments of the present invention are described below through specific specific examples, and those skilled in the art can easily understand other advantages and effects of the present invention from the contents disclosed in this specification. The present invention can also be implemented or applied through other different specific embodiments, and various details in this specification can also be modified or changed based on different viewpoints and applications without departing from the spirit of the present invention. It should be noted that the following embodiments and features in the embodiments may be combined with each other under the condition of no conflict.

As used herein, the singular forms "a," "an," and "the" are intended to include the plural forms as well, unless the context dictates otherwise. It should be further understood that the terms "comprising", "comprising" indicate the presence of a stated feature, operation, element, component, item, kind, and/or group, but do not exclude one or more other features, operations, elements, components, The existence, appearance or addition of items, categories, and/or groups. The terms "or" and "and/or" as used herein are to be construed to be inclusive or to mean any one or any combination. Thus, "A, B or C" or "A, B and/or C" means "any of the following: A; B; C; A and B; A and C; B and C; A, B and C" . Exceptions to this definition arise only when combinations of elements, functions, or operations are inherently mutually exclusive in some way.

In view of the fact that the existing platform activity link sharing method is difficult to balance among the success rate of customer acquisition, the driving force of old customers and the cost of the platform, the present invention provides a platform customer acquisition method based on power-assisted invitation, and the old users who meet the activity requirements are in the After the platform places an order and completes the payment, the platform automatically generates an activity link and pushes it to the old users. The old users share the activity link with the new users to invite them to help in bargaining. You can get discounted cash rewards.

Old users can enter the event page through the event link to view the payment amount for this order, invite new users to help the maximum withdrawable amount, information on the withdrawal threshold amount, information on the currently completed bargaining amount, and information on the list of all participating users; If the user reaches the withdrawal threshold for this activity and reaches the validity period of this activity, the system will automatically withdraw cash to the account for the old user, and the system supports the manual withdrawal of the old user; new users enter the activity page to view the amount of the bargain and get the coupon reward information.

The technical solution provided by the present invention can enhance the attention of old users to platform activities, increase the interaction between new and old users, improve the success rate of acquiring new users, and at the same time effectively control the cost of acquiring new users through the activity threshold design.

Before the present invention is further described in detail, the nouns and terms involved in the embodiments of the present invention are described. The nouns and terms involved in the embodiments of the present invention are applicable to the following explanations:

<1> Encryption algorithm is to change the original information data with a specific algorithm, so that even if the unauthorized user obtains the encrypted information, he still cannot understand the content of the information because he does not know the decryption method. Encryption algorithms are divided into symmetric encryption algorithms and asymmetric encryption algorithms. The encryption key of the symmetric encryption algorithm is the same as the decryption key, and the encryption key of the asymmetric encryption algorithm is different from the decryption key.

<2> Platform, usually refers to the software system that provides various services for users, which can be divided into different types of platforms according to the different service content and functions, mostly applications (app), which can be directly operated by the user in the computer operating system (OS) or software executed on the mobile OS, applications may include embedded applications or third-party applications stored in the storage unit of the terminal; embedded applications refer to applications pre-installed in the terminal, for example, embedded applications may be browsers, Email, instant messenger, etc.; third-party applications are very diverse, referring to applications downloaded from online markets to install on terminals as described below, such as travel applications, payment applications, shopping applications, entertainment applications, etc.

Embodiments of the present invention provide a platform customer acquisition method based on an assisted invitation, a system for implementing the customer acquisition method, and a storage medium storing an executable program for implementing the customer acquisition method. As far as the implementation of the customer acquisition method is concerned, the embodiment of the present invention will describe an exemplary implementation scenario of the customer acquisition process.

As shown in FIG. 1 , it is a schematic diagram of an optional application scenario for realizing customer acquisition based on the platform customer acquisition method based on the assistance invitation in the embodiment of the present invention.

In this application scenario, the terminal device 11 represents a smart device to be used by the user; the base station 12 connects the terminal device 11 and the server device 13 for transmitting information between the terminal device 11 and the server device 13; the server device 13 A communication connection is also established with a terminal device 14; the terminal device 14 represents a smart device used by potential users and active users.

For ease of description, in this application scenario, the user to be assisted who initiates the assistance invitation is referred to as user A, the potential user is referred to as user B, and the valid users other than user A are referred to as user C. In addition, assuming that the order amount is X yuan, the withdrawal threshold is Y yuan (Y<X).

User A completes the current order through the terminal device 11 and pays the corresponding order amount. After receiving the payment completion information, the server device 13 generates an activity link to issue a help invitation, and returns the activity link to the terminal device 11 . User A clicks the activity link on the terminal device 11 and enters the activity page to complete the first bargaining, for example, bargaining to (85%*Y) yuan.

After user A completes the first bargain, he sends the activity link to multiple users B and multiple users C, inviting them to help in bargaining. Among them, the user B who accepted the invitation to help is a potential user, so he needs to register on the platform before he can bargain for help. In the whole process of assisted bargaining, multiple ladder nodes are set with the incentive threshold as the benchmark value, which is divided into multiple assisted ranges:

In the first assistance interval, the user type is not limited (that is, it can be user B or user C), and multiple people cooperate to complete the assistance bargaining, and the bargaining amount is (85%*Y) yuan after the first bargaining. Increase to (90%*Y) yuan; in the second assistance interval, user B and user C cooperate with a certain number of people to complete the bargaining, and the amount of bargaining is increased from (90%*Y) yuan to the withdrawal threshold Y Yuan; in the third assistance interval, a certain ratio of users B and user C cooperate to complete the assistance bargaining, and the amount of bargaining is increased from the withdrawal threshold of Y Yuan to the withdrawal limit of X Yuan.

After completing the power-assisted bargaining, user A who initiated the power-assisted invitation, user B and user C who participated in the power-assisted invitation will receive corresponding rewards. Such rewards can be cash withdrawals, coupons, equivalent products, equivalent services, etc.

The description of the above application scenario is only an achievable example, but it is not limited to this, especially the incentive form, withdrawal threshold amount, withdrawal upper limit amount, selection of ladder nodes, number of assistance intervals, etc., are not used in this application. Scenarios show limitations.

As shown in FIG. 2 , a schematic flowchart of a platform customer acquisition method based on a power-assisted invitation in an embodiment of the present invention is shown. As mentioned above, since there are numerous types of platforms, the following only takes travel platforms as an example for description, but the application scope of the embodiments of the present invention is not limited to travel platforms.

Step S21: In response to the order payment operation of the user to be assisted, a corresponding assistance invitation is generated for the user to be assisted to make a first price bargain.

In this embodiment, platform users are roughly divided into valid users and potential users; potential users refer to those who have not yet used the platform, but have the need to purchase a certain product or service, have purchasing ability, and have purchasing decision-making power, and have no interest in the functions provided by the product. Users who need it; effective users are those who already use the platform. In this embodiment, a user to be assisted refers to a user who waits for other users to help bargain on the platform. Since the user to be assisted only initiates a assisted invitation after completing the order payment, the user to be assisted should be classified as valid. among users.

Therefore, those skilled in the art should understand that the users to be assisted who initiate the assistance invitation hereinafter are valid users, and the valid users participating in the assistance actually refer to other valid users except the users to be assisted, which will not be explained one by one in the following description. . It should also be understood that this embodiment is not limited to naming names. In other scenarios, valid users may also be referred to as old users, and potential users may be referred to as new users, which is not limited in this embodiment.

In some preferred embodiments, a participation requirement is set for the user to be assisted, and the participation requirement includes but is not limited to an order amount requirement and/or a time limit requirement. The order amount requirement is to allow users whose order amount reaches a certain amount to initiate a booster invitation, which can well balance the cost of customer acquisition; the timeliness requirement means that users can initiate booster invitations within a period of validity after completing the order payment, which can It is a good way to stimulate the enthusiasm of users to initiate invitations.

It is worth noting that although there are some shopping platforms in the prior art that use power-assisted invitations, for example, a user sends a price-cutting invitation link to WeChat friends, the typical logic of power-assisted invitations in shopping platforms is: the user chooses the favorite product, as long as the price is cut. You can get it for free when it reaches 0 yuan, and all commodity costs and postage costs are borne by the shopping platform. The assistance invitation of the travel platform in this embodiment is obviously different from this. Taking the Hello Bike as an example to illustrate: after the user rides the Hello Bike to the destination, he needs to lock and pay for the order immediately (for some cooperative payment software, the It is an automatic deduction), otherwise it will bring about asset preservation problems, and it is impossible to suspend payment like a shopping platform. Therefore, the travel platform needs to haggle after the payment is completed, and the haggling result is fed back to new and old users as a reward.

In some examples, the assistance invitation exists in the form of an activity link, and the user who initiates the assistance invitation can click the activity link to enter the activity page, and can conduct the first bargaining.

Specifically, the platform will generate a corresponding activity link after assisting the user to complete the order payment. The link contains the user's unique sharing code, and the sharing code contains the user's identity information. When the valid user receives and opens the activity link and enters the activity page for the first time, the first price haggling will be automatically completed and returned to the valid user immediately. Through the design of the first price haggling, the enthusiasm of the old users can be effectively improved. The unique sharing code refers to a graphic code storing specific information (in this example, the identity information of a valid user), such as a two-dimensional code or a one-dimensional code, for storing user identity information.

Further, in order to fully ensure the security of user information, the identity information of the user to be assisted is encrypted and calculated by an encryption algorithm and stored in the unique sharing code. The encryption algorithm includes a symmetric encryption algorithm and an asymmetric encryption algorithm, specifically for example: DES symmetric encryption algorithm, 3DES symmetric encryption algorithm, IDEA symmetric encryption algorithm, RSA asymmetric encryption algorithm, etc., which are not limited in this embodiment.

Step S22: In response to the sharing operation of the user to be assisted, send the assistance invitation to potential users and valid users, and enter the identity of the potential user who accepts the invitation.

In this embodiment, the assistance invitation is mainly used to invite other users to help the user to be assisted in bargaining; however, the bargaining here is not to reduce the price on the basis of the order amount, but mainly refers to receiving the price after paying the order amount. A certain amount of incentive is given in return. It should also be understood that the assistance invitation in this embodiment can be sent not only to potential users, but also to valid users other than the users to be assisted; inviting potential users to assist in bargaining can effectively promote the platform to acquire customers, while inviting valid users to assist Haggling can increase the stickiness of old users to the platform.

In some examples, entering the identity of the potential user who accepts the invitation means that after receiving the invitation to assist the potential user, the potential user needs to enter the identity before clicking on the activity link to enter the activity page before performing price bargaining assistance. Identity entry can be entered through mobile phone numbers and verification codes or through authorized third-party platforms (such as WeChat or Alipay, etc.), which can effectively acquire customers.

Step S23 : Based on the stepped excitation rule with the excitation threshold as the gradient, the assisting process is decomposed into multiple stepped assisting intervals, and the assisting result data of each assisting interval is progressively calculated.

In some examples, the step-by-step incentive rule with the incentive threshold as the gradient refers to setting a plurality of ladder nodes with the incentive threshold as the reference value to divide the assisting interval, and at least one assisting interval defines the potential for accepting the assisting invitation. The ratio of users to active users.

It is worth noting that the advantage of decomposing the entire boosting process into multiple stepped boosting intervals is that: decomposing a total task into multiple sub-tasks encourages users to participate more actively; More flexible qualifications for personnel participation can be achieved. For example, it is not mandatory to have potential users to participate in the first step interval, and it is required to have potential users to participate in the second step interval. The purpose of limiting the proportion of potential users who accept the assistance invitation and the effective users in at least one assistance range is to effectively increase the number of potential users, improve the efficiency of customer acquisition, and avoid price bargaining activities only circulating among pure and old customers. between.

Step S24: When the assisting result data of the last step exceeds the incentive threshold, open the incentive authority for the user to be assisted, potential users participating in the assisting invitation, and valid users.

The incentive threshold refers to that when the haggling result data reaches this value, the platform system can open the incentive authority, and the user has the right to obtain the corresponding incentive. The forms of incentives include, but are not limited to, cash withdrawals, issuance of coupons, equivalent commodities, and equivalent services.

In some examples, the incentive threshold is set at the same time as the incentive upper limit, so as to control the cost of platform promotion and customer acquisition, and prevent excessive incentives from causing excessive operating costs and unfair competition in the industry. In a more reasonable situation, the value of the upper limit of the incentive can be set to be equal to the amount of this order, but this embodiment is not limited to this.

In some examples, the first bargaining amount of the user to be assisted is adjusted inversely according to the fatigue level of initiating the bargaining invitation; and/or the assisted bargaining amount of the valid user is reversely adjusted according to the fatigue degree of the bargaining assistance. The fatigue level can be understood as the number or frequency of participating in activities. If the frequency of the user initiating bargaining invitations within a certain period of time is too high, or the total number of invitations to bargaining is too many, the user's first time can be appropriately reduced. Amount of bargaining; for the same reason, if the frequency of a user participating in bargaining invitations within a certain period of time is too high, or the total number of times of participating in bargaining invitations is too large, the amount of bargaining assistance for the user can also be appropriately reduced, so that Make sure to allocate resources to more users.

In some examples, orders that fail to assist in price bargaining due to lack of potential users are posted to a third-party platform for potential users who are interested in participating to actively join and assist in bargaining. This is considering that for users with narrow social circles, it is very likely that the number of potential users required to be reflected will not be achieved by only obtaining potential users through targeted invitations. Therefore, third-party platforms (such as WeChat, WeChat, Weibo, Zhihu and other platforms) to publish invitations, so that interested users can actively join, this kind of customer acquisition effect is better.

For ease of understanding, FIG. 3 shows the whole process of bargaining in an embodiment of the present invention, assuming that the order amount is 12 yuan, and the withdrawal amount is set to 10 yuan. According to the order amount, the price-assisted bargaining process after the first bargaining is divided into three stepped intervals, namely interval 1, interval 2 and interval 3:

In the first price haggling: the old user who initiated the haggling invitation will haggle the price to 85% of the withdrawal threshold, so it is expected that the first price will be cut to 8.5 yuan.

In interval 1, it is set from the 85% withdrawal threshold after the first price haggling to the 90% withdrawal threshold: the first 3 people help to cut the 90% withdrawal threshold, that is, the first 3 people are expected to cut to 9 yuan.

In interval 2, set the price from 90% withdrawal threshold to the withdrawal threshold (ie 100% withdrawal threshold), and set the number of pure new users and pure old users in this interval, or set the total number of users in this interval. The number of users and the ratio of new and old users.

In interval 3, it is set to help haggling from the withdrawal threshold to the upper limit of haggling, and set the number of pure new users and pure old users in this interval, or set the total number of users and the ratio of new and old users in this interval.

The platform customer acquisition method provided by the embodiment of the present invention may be implemented on the terminal side or the server side. In terms of the hardware structure of the platform customer acquisition device, please refer to FIG. 4 , which is an optional hardware of the device 400 provided by the embodiment of the present invention. Schematic diagram of the structure, the apparatus 400 can be a mobile phone, a computer device, a tablet device, a personal digital processing device, a factory background processing device, and the like. Apparatus 400 includes: at least one processor 401 , memory 402 , at least one network interface 404 and user interface 406 . The various components in the device are coupled together by a bus system 405 . It can be understood that the bus system 405 is used to implement the connection communication between these components. In addition to the data bus, the bus system 405 also includes a power bus, a control bus, and a status signal bus. However, for the sake of clarity, the various buses are labeled as bus systems in FIG. 4 .

The user interface 406 may include a display, a keyboard, a mouse, a trackball, a click gun, keys, buttons, a touch pad or a touch screen, and the like.

It will be appreciated that the memory 402 may be either volatile memory or non-volatile memory, and may include both volatile and non-volatile memory. The non-volatile memory may be a read only memory (ROM, Read Only Memory) or a programmable read only memory (PROM, Programmable Read-Only Memory), which is used as an external cache. By way of example and not limitation, many forms of RAM are available, such as Static Random Access Memory (SRAM), Synchronous Static Random Access Memory (SSRAM). The memory described in the embodiments of the present invention is intended to include, but not be limited to, these and any other suitable classes of memory.

The memory 402 in the embodiment of the present invention is used to store various types of data to support the operation of the apparatus 400 . Examples of such data include: any executable program for operating on the device 400, such as the operating system 4021 and the application program 4022; the operating system 4021 contains various system programs, such as a framework layer, a core library layer, a driver layer, etc., used for It is used to implement various basic services and handle hardware-based tasks. The application program 4022 may include various application programs, such as a media player (MediaPlayer), a browser (Browser), etc., for implementing various application services. Implementing the method for optimizing shared vehicle accessories provided by the embodiment of the present invention may be included in the application program 4022 .

The methods disclosed in the above embodiments of the present invention may be applied to the processor 401 or implemented by the processor 401 . The processor 401 may be an integrated circuit chip with signal processing capability. In the implementation process, each step of the above-mentioned method can be completed by an integrated logic circuit of hardware in the processor 401 or an instruction in the form of software. The above-mentioned processor 401 may be a general-purpose processor, a digital signal processor (DSP, Digital Signal Processor), or other programmable logic devices, discrete gate or transistor logic devices, discrete hardware components, and the like. The processor 401 may implement or execute the methods, steps, and logical block diagrams disclosed in the embodiments of the present invention. The general purpose processor 401 may be a microprocessor or any conventional processor or the like. In combination with the steps of the accessory optimization method provided by the embodiment of the present invention, it can be directly embodied as being executed by a hardware decoding processor, or executed by a combination of hardware and software modules in the decoding processor. The software module may be located in a storage medium, the storage medium is located in a memory, and the processor reads the information in the memory, and completes the steps of the foregoing method in combination with its hardware.

In an exemplary embodiment, the apparatus 400 may be implemented by one or more Application Specific Integrated Circuit (ASIC, Application Specific Integrated Circuit), DSP, Programmable Logic Device (PLD, Programmable Logic Device), Complex Programmable Logic Device (CPLD, Complex) Programmable LogicDevice), used to perform the aforementioned methods.

As shown in FIG. 5 , a schematic structural diagram of a platform customer acquisition system based on a power-assisted invitation in an embodiment of the present invention is shown. The platform customer acquisition system 500 includes: an invitation generating module 501 , an invitation sharing module 502 , a ladder calculation module 503 and an incentive issuing module 504 .

The invitation generating module 501 is used to generate a corresponding assistance invitation in response to the order payment operation of the user to be assisted, for the user to be assisted to make the first bargain; the invitation sharing module 502 is used to respond to the sharing of the user to be assisted. operation, send the boosting invitation to potential users and valid users, and enter the identity of the potential users who accept the invitation; the step calculation module 503 is used to decompose the boosting process into multiple Step-by-step assisting intervals, and progressively calculate the assisting result data of each assisting interval; the incentive distribution module 504 is configured to open the user to be assisted and those invited to participate in assisting when the assisting result data of the last step exceeds the incentive threshold. Incentive permissions for potential and active users.

In some examples of this embodiment, before generating the invitation, the invitation generating module 501 sets a participation requirement for the user to be assisted; the participation requirement includes an order amount requirement and/or a time limit requirement; the order amount requirement Initiate a booster invitation for a user whose order amount reaches a certain amount; the time limit requirement is to allow the user to initiate a booster invitation within a period of validity after completing the order payment.

In some examples of this embodiment, the invitation generating module 501 generates a corresponding activity link after the user to be assisted completes order payment; the activity link stores the unique sharing code of the user to be assisted; the unique sharing code stores The identity information of the user to be assisted; the first price bargaining is completed when the user to be assisted opens the activity link to enter the activity page.

In some examples of this embodiment, the ladder calculation module 503 sets a plurality of ladder nodes to divide the assistance interval with the incentive threshold as the reference value, and defines the difference between the potential users who accept the assistance invitation and the valid users in at least one assistance interval. The proportion of people in the room.

In some examples of this embodiment, the step calculation module 503 sets the upper limit of the incentive value higher than the incentive threshold to limit the maximum incentive that the user to be assisted can obtain after completing the payment of the order.

In some examples of this embodiment, the incentive issuing module 504 reversely adjusts the first bargaining amount of the user to be assisted according to the fatigue of initiating the bargaining invitation; and/or reversely adjusts according to the fatigue of the assisted bargaining Amount of bargaining for valid users.

In some examples of this embodiment, the incentive issuing module 504 publishes the orders that fail to assist in bargaining due to the lack of potential users to assist in bargaining to a third-party platform, so that potential users who are interested in participating actively join to assist in bargaining .

It should be noted that, the platform customer acquisition system provided in this embodiment is similar to the platform customer acquisition method in the above-mentioned embodiment, so it will not be repeated. At the same time, when the platform customer acquisition system provided by the above-mentioned embodiment performs customer acquisition and incentive distribution, only the division of the above-mentioned program modules is used as an example for illustration. In practical applications, the above-mentioned processing can be allocated to different programs as needed Module completion means dividing the internal structure of the device into different program modules to complete all or part of the processing described above. In addition, the platform customer acquisition system and the platform customer acquisition method embodiment provided by the above embodiments belong to the same concept, and the specific implementation process is detailed in the method embodiment, which will not be repeated here.

Embodiments of the present invention further provide a computer-readable storage medium, on which a computer program is stored, and when the computer program is executed by a processor, implements the method for acquiring platform customers based on a power-assisted invitation.

Those of ordinary skill in the art can understand that all or part of the steps of implementing the above method embodiments may be completed by hardware related to computer programs. The aforementioned computer program may be stored in a computer-readable storage medium. When the program is executed, the steps including the above method embodiments are executed; and the foregoing storage medium includes: ROM, RAM, magnetic disk or optical disk and other media that can store program codes.

In the embodiments provided by the present invention, the computer readable and writable storage medium may include read-only memory, random access memory, EEPROM, CD-ROM or other optical disk storage devices, magnetic disk storage devices or other magnetic storage devices, flash memory, A USB stick, a removable hard disk, or any other medium that can be used to store the desired program code in the form of instructions or data structures and that can be accessed by a computer. Also, any connection is properly termed a computer-readable medium. For example, if the instructions are sent from a website, server, or other remote source using coaxial cable, fiber optic cable, twisted pair, digital subscriber line (DSL), or wireless technologies such as infrared, radio, and microwave Coaxial cable, fiber optic cable, twisted pair, DSL, or wireless technologies such as infrared, radio, and microwave are included in the definition of the medium. It should be understood, however, that computer-readable storage media and data storage media do not include connections, carrier waves, signals, or other transitory media, but are instead intended to be non-transitory, tangible storage media. Disk and disc, as used in the application, includes compact disc (CD), laser disc, optical disc, digital versatile disc (DVD), floppy disk, and blu-ray disc, where disks usually reproduce data magnetically, while discs use lasers to optically reproduce data replicate the data.

To sum up, the present invention provides a platform customer acquisition method, system, device and storage medium based on power-assisted invitations, which can invite new and old users to participate in power-assisted bargaining by means of old users' power-assisted invitations, thereby effectively enhancing the old users' interest in activities increase the interaction of new and old users, and improve the success rate of acquiring new users; by designing step-by-step incentive rules, the cost of acquiring new users can be effectively controlled by the platform.

The above-mentioned embodiments merely illustrate the principles and effects of the present invention, but are not intended to limit the present invention. Anyone skilled in the art can modify or change the above embodiments without departing from the spirit and scope of the present invention. Therefore, all equivalent modifications or changes made by those with ordinary knowledge in the technical field without departing from the spirit and technical idea disclosed in the present invention should still be covered by the claims of the present invention.

Claims (10)

1. A platform passenger obtaining method based on power-assisted invitation is characterized by comprising the following steps:

responding to order payment operation of a user to be assisted to generate a corresponding assistance invitation for the user to be assisted to cut price for the first time;

responding to the sharing operation of the user to be assisted, sending the assistance invitation to potential users and effective users, and carrying out identity input on the potential users receiving the invitation;

decomposing the boosting process into a plurality of stepped boosting intervals based on a stepped excitation rule with an excitation threshold as a gradient, and performing progressive calculation on boosting result data of each boosting interval;

and when the power assisting result data of the last stage ladder exceeds an excitation threshold, opening excitation authorities to the user to be assisted, potential users participating in power assisting invitation and effective users.

2. The method of claim 1, wherein the method comprises:

setting participation requirements for the user to be assisted; the participation requirement comprises an order amount requirement and/or an aging requirement.

3. The platform passenger obtaining method based on power-assisted invitation as claimed in claim 1, wherein the step of generating the corresponding power-assisted invitation for the user to be assisted to cut price for the first time in response to the order payment operation of the user to be assisted comprises:

the platform generates a corresponding active link after the user to be assisted finishes order payment; the activity link stores a unique sharing code of a user to be assisted; the unique sharing code stores the identity information of the user to be assisted; and finishing the first price cutting when the user to be assisted opens the movable link and enters the movable page.

4. The method of claim 1, wherein the step-wise excitation rule with an excitation threshold as a gradient comprises:

and setting a plurality of step nodes by taking the excitation threshold as a reference value to divide the power-assisted interval, and limiting the number of potential users and effective users receiving the power-assisted invitation in at least one power-assisted interval.

5. The method of claim 1, further comprising setting an incentive upper limit for an incentive value above the incentive threshold to limit a maximum incentive that the user to be assisted can obtain after completing order payment.

6. The invitation-based platform guest acquisition method of claim 1, further comprising:

reversely adjusting the first cut price amount of the user to be assisted according to the fatigue degree of the initiated cut price invitation; and/or reversely adjusting the power-assisted cut-off price amount of the effective user according to the fatigue degree of the power-assisted cut-off price.

7. The method of claim 1, further comprising:

and issuing an order with failed assistance due to lack of the assistance cutting price of the potential user to a third-party platform, and carrying out the assistance cutting price after the potential user with the participation intention actively joins.

8. A platform system of obtaining a guest based on helping hand invitation, characterized in that includes:

the invitation generating module is used for responding to order payment operation of a user to be assisted and generating corresponding assistance invitation for the user to be assisted to cut price for the first time;

the invitation sharing module is used for responding to the sharing operation of the user to be assisted, sending the assisted invitation to potential users and effective users, and performing identity input on the potential users who receive the invitation;

the step calculation module is used for decomposing the boosting process into a plurality of step-shaped boosting intervals based on a step-shaped excitation rule with an excitation threshold as a gradient and performing progressive calculation on boosting result data of each boosting interval;

and the incentive issuing module is used for opening incentive authorities of the user to be assisted, the potential users participating in the assistance invitation and the effective users when the assistance result data of the last stage ladder exceeds an incentive threshold.

9. A computer-readable storage medium, on which a computer program is stored, wherein the computer program, when executed by a processor, implements the invitation-based platform guest capture method according to any one of claims 1 to 7.

10. A platform guest acquisition apparatus, comprising: a processor and a memory;

the memory is used for storing a computer program;

the processor is configured to execute the memory stored computer program to cause the apparatus to perform the method of any of claims 1-7.

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