CN110503470B - Operation method and system for product sales promotion - Google Patents
Operation method and system for product sales promotion Download PDFInfo
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- CN110503470B CN110503470B CN201910774478.2A CN201910774478A CN110503470B CN 110503470 B CN110503470 B CN 110503470B CN 201910774478 A CN201910774478 A CN 201910774478A CN 110503470 B CN110503470 B CN 110503470B
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Abstract
The application relates to an operation method and system for product sales promotion, comprising the steps of responding to a payment confirmation message of a mobile terminal and sending a member residence invitation to the mobile terminal; receiving a member residence confirmation message based on member residence invitation, constructing a member distribution database, and sending popularization information; when the operator platform receives that other mobile terminals enter the operator platform based on popularization information and send an order payment request, determining identity information of the member which has entered according to the order payment request; and distributing promotion rewards to the corresponding members according to the identity information of the members who have entered. The two-dimension code with the popularization user identification is scanned to complete an order, the relation between the popularization user and the promoted user is obtained, and the problems that an existing electronic commerce platform system cannot timely adjust the wetting between the electronic commerce platform and a store, cannot prompt the electronic commerce platform and the store to timely adjust service, cannot improve customer viscosity, cannot keep the number of active users of the electronic commerce platform and the like are solved, so that the popularization difficulty and the popularization cost of operators are reduced.
Description
Technical Field
The application belongs to the field of Internet, and particularly relates to an operation method and system for product sales promotion.
Background
With the development of network and informatization technologies, the electronic commerce industry rapidly develops, and online shopping becomes an important way for people to shop. The electronic commerce industry rapidly occupies various large fields due to the advantages of convenience and rapidness, changes the living attitude of people in a brand new operation mode, provides a convenient way for people to shop in an online and offline mode, and also changes the shopping mode of people. At present, the traditional shopping mode cannot meet the needs of people, and how to expand the sales channels and acquire the growing points becomes a main problem faced by most sales enterprises.
The electronic commerce platform, the content operation platform, the popularization and release platform and the like in the current market greatly promote the development of the Internet, improve the productivity and the employment rate, and the Internet has a positive effect on national economy. The method has the core value of acquiring platform users and soliciting platform partners. Thereby driving an internet economic mode of production and marketing integration.
With the advent of the internet red age, competition for user resources and competition for collaborative resources is particularly intense. Therefore, a method is urgently needed, low cost and high efficiency are achieved, and the electronic commerce platform is helped to obtain user resources and strive for cooperation relations.
Disclosure of Invention
In order to meet the requirements, the application provides the operation method and the system for marketing and promotion of the products, which develop wide consumers into next-level distributors, and make recommended consumers obtain profits while the distributors are in profit, so that the marketing range can be obviously enlarged, the difficulty and the cost of marketing and promotion of the operators are reduced, and the user utilization rate and the user viscosity are rapidly improved.
In order to achieve the above purpose, the present application adopts the following technical scheme:
an operational method of product marketing, the method comprising:
responding to the payment confirmation message of the mobile terminal, and sending a member residence invitation to the mobile terminal;
receiving a member residence confirmation message of the mobile terminal based on the member residence invitation, constructing a member distribution database, and sending promotion information to the mobile terminal;
when the operator platform receives that other mobile terminals enter the operator platform based on the popularization information and sends an order payment request to the operator platform, the operator platform determines the identity information of the member which has entered according to the order payment request;
and distributing promotion rewards to the corresponding members according to the identity information of the resident members.
Preferably, the promotion information comprises a link and a promotion rewarding mechanism which can enter a mall interface;
the link to the mall-accessible interface includes: two-dimensional codes with member identity information and IP addresses;
the promotion rewarding mechanism comprises promotion rewards corresponding to the order payment amount; wherein the promotion reward is proportional to the order payment amount, and the promotion reward is less than the order payment amount.
Preferably, before the responding to the payment confirmation message of the mobile terminal, the method includes:
acquiring an order payment request sent by the mobile terminal based on a user identity authentication result of the mobile terminal; wherein the order payment request includes an order amount to be paid;
and responding to the order payment request, and receiving a payment confirmation message of the mobile terminal based on the amount to be paid of the order.
Further, the step of obtaining the order payment request sent by the mobile terminal based on the user identity authentication result of the mobile terminal includes:
the method comprises the steps that an operator platform receives a registration request message of a mobile terminal, and extracts a user IP address and a binary number contained in the registration request message;
the user IP address is reversed according to the reversed operation rule to generate a dynamic password, and the receipt is sent to the mobile terminal;
the operator platform authenticates the user identity according to the user name and the dynamic password returned by the mobile terminal;
and if the authentication is successful, allowing the mobile terminal to enter an order payment interface, and receiving an order payment request initiated by the mobile terminal through the order payment interface.
Preferably, the member distribution database includes identity information and historical behavior of the member that has been resident.
Preferably, the operator platform determines the identity information of the member which has entered into the residence according to the order payment request;
acquiring a link of an order payment request transmitting end, and identifying a two-dimensional code and an IP address with member identity information in the link;
and searching the identity information of the member which is already resident in the member distribution database according to the two-dimensional code and the IP address.
Preferably, the issuing the promotion rewards to the corresponding members according to the identity information of the members who have entered the residence includes:
the method comprises the steps that an operator platform submits identity information of a member which is already resident to a self-built CA center of a transaction center, identity verification is conducted on the identity information of the member which is already resident, and if verification is passed, the operator platform accesses an account associated with the member through proxy payment service to pay popularization rewards;
after the payment is completed, the operator platform automatically generates transaction success information; sending information to the member to inform the completion of the transaction; the information comprises short messages and information pushing of application software.
An operational method of product marketing, the method comprising:
sending a payment confirmation message to an operator platform, and receiving a member residence invitation of the operator platform;
returning a membership confirmation message based on the membership invitation;
acquiring promotion information sent by an operator platform, and forwarding the promotion information to other mobile terminals;
and obtaining corresponding popularization rewards according to the order completion conditions of the other mobile terminals on the operator platform.
Preferably, the sending the payment confirmation message to the operator platform includes:
sending a registration request message to an operator platform to obtain a dynamic password;
filling in a user name and a dynamic password, and submitting the user name and the dynamic password to an operator platform for user identity authentication; if the authentication is passed, the mobile terminal enters an order payment interface, and an order payment request is sent to an operator platform through the order payment interface; wherein the order payment request includes an order amount to be paid;
and receiving the order payment request response, and sending a payment confirmation message based on the amount to be paid of the order.
Preferably, the forwarding the promotion information to other mobile terminals includes: after receiving the popularization information, the mobile terminal initiates a session request to other mobile terminals and opens a temporary session window; the popularization information is sent to other mobile terminals through a session window; wherein,
the promotion information comprises a link and a promotion rewarding mechanism which can enter a mall interface;
the link to the mall-accessible interface includes: two-dimensional codes with member identity information and IP addresses;
the promotion rewarding mechanism comprises promotion rewards corresponding to the order payment amount; wherein the promotion reward is proportional to the order payment amount, and the promotion reward is less than the order payment amount.
Preferably, the obtaining the corresponding promotion rewards according to the order completion condition of the other mobile terminals on the operator platform includes: and after other mobile terminals enter the operator platform through links which can enter a mall interface in the promotion information and are successfully ordered, the mobile terminals consistent with the identity information of the members which enter the mall interface acquire promotion rewards issued by the operator platform.
An operation system for product sales promotion comprises a mobile terminal and an operator platform; wherein, the mobile terminal includes:
the interaction module is used for sending a payment confirmation message to the operator platform and receiving member residence invitations of the operator platform;
the feedback module is used for returning a residence confirmation message based on the member residence invitation;
the transmission module is used for acquiring popularization information sent by the operator platform and forwarding the popularization information to other mobile terminals;
the acquisition module is used for acquiring corresponding popularization rewards according to the order completion condition of the other mobile terminals on the operator platform;
the operator platform comprises:
the order management module is used for responding to the payment confirmation message of the mobile terminal and sending member residence invitations to the mobile terminal;
the promotion module is used for receiving a member residence confirmation message of the mobile terminal based on the member residence invitation, constructing a member distribution database and sending promotion information to the mobile terminal;
the member management module is used for determining the identity information of the member which is already resident according to the order payment request when the operator platform receives the order payment request sent by the other mobile terminals to the operator platform based on the popularization information;
and the distribution management module is used for distributing promotion rewards to the corresponding members according to the identity information of the resident members.
Preferably, the operator platform further comprises:
the second acquisition module is used for acquiring an order payment request sent by the mobile terminal based on a user identity authentication result of the mobile terminal; wherein the order payment request includes an order amount to be paid;
and the response module is used for responding to the order payment request and receiving a payment confirmation message of the mobile terminal based on the amount to be paid of the order.
Preferably, the second obtaining module includes:
the information extraction unit is used for receiving the registration request message of the mobile terminal and extracting the user IP address and the inverting operation rule of binary numbers contained in the registration request message;
the generating unit is used for bit inverting the user IP address by utilizing the inverting operation rule to generate a dynamic password and receiving a receipt to the mobile terminal;
the first authentication unit is used for the operator platform to authenticate the user identity according to the user name and the dynamic password returned by the mobile terminal;
and the receiving unit is used for allowing the mobile terminal to enter the order payment interface if the authentication is successful and receiving an order payment request initiated by the mobile terminal through the order payment interface.
Preferably, the member management module includes:
the identification unit is used for acquiring a link of the order payment request transmitting end and identifying a two-dimensional code and an IP address with member identity information in the link;
the searching unit is used for searching the identity information of the member which is already resident in the member distribution database according to the two-dimension code and the IP address.
Preferably, the lubrication management module includes:
the payment unit is used for submitting the identity information of the member which is already resident to a self-built CA center of the transaction center, carrying out identity verification on the identity information of the member which is already resident, and if the verification is passed, accessing an account associated with the member through proxy payment service to pay popularization rewards;
the reminding unit is used for automatically generating transaction success information after payment is completed; sending information to the member to inform the completion of the transaction; the information comprises short messages and information pushing of application software.
Preferably, the interaction module includes:
the request unit is used for sending a registration request message to the operator platform to obtain a dynamic password;
the first authentication unit is used for filling in a user name and a dynamic password, and submitting the user name and the dynamic password to an operator platform for user identity authentication; if the authentication is passed, the mobile terminal enters an order payment interface, and an order payment request is sent to an operator platform through the order payment interface; wherein the order payment request includes an order amount to be paid;
and the sending unit is used for receiving the order payment request response and sending a payment confirmation message based on the amount to be paid of the order.
Preferably, the transmission module includes:
a session request unit, configured to initiate a session request to another mobile terminal after receiving the popularization information, and open a temporary session window; and sending the popularization information to other mobile terminals through a session window.
Preferably, the acquiring module includes:
and the moistening unit is used for acquiring popularization rewards issued by the operator platform by the mobile terminal consistent with the identity information of the member which has entered after other mobile terminals enter the operator platform through links which can enter the mall interface in the popularization information and are successfully ordered.
A computer readable storage medium storing a computer program, characterized in that the computer program when executed by a processor implements the steps of the method according to any one of claims 1 to 7 or the steps of the method according to any one of claims 8 to 11.
Compared with the closest prior art, the application has the following beneficial effects:
the application provides an operation method and system for product sales promotion, wherein an operation platform end responds to a payment confirmation message of a mobile terminal and sends a member residence invitation to the mobile terminal; and receiving a member residence confirmation message of the mobile terminal based on the member residence invitation, constructing a member distribution database, and sending promotion information to the mobile terminal. The business operation modes embodied by the scheme are as follows: the consumers are developed into the next-level dealer, and the recommended consumers can be profitable while the dealer is profitable, so that the sales range can be obviously enlarged, and the user utilization rate and the user viscosity can be rapidly improved.
And secondly, by means of social interaction, commodities are actively displayed to consumers through infinite social propagation potential, the exposure of the commodities is greatly increased, and new users are rapidly acquired. When the operator platform receives that other mobile terminals enter the operator platform based on the popularization information and sends an order payment request to the operator platform, the operator platform determines the identity information of the member which has entered according to the order payment request; and distributing promotion rewards to the corresponding members according to the identity information of the resident members. Based on promotion and profit, consumers can promote next-level consumers more easily through own consumption experience, effectively improve the sales score of commodities, and create larger economic benefits for distributors.
In addition, the mobile terminal sends a payment confirmation message to the operator platform and receives the member residence invitation of the operator platform; returning a membership confirmation message based on the membership invitation; acquiring promotion information sent by an operator platform, and forwarding the promotion information to other mobile terminals; and obtaining corresponding popularization rewards according to the order completion conditions of the other mobile terminals on the operator platform. The method comprises the steps of inviting or sharing, so that deep mining with more users and user relations is realized.
Drawings
In order to more clearly illustrate the embodiments of the present application or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below. Like elements or portions are generally identified by like reference numerals throughout the several figures. In the drawings, elements or portions thereof are not necessarily drawn to scale.
FIG. 1 is a flow chart of an operation method for product sales promotion with an operator platform as an executive body provided in a specific embodiment of the application;
FIG. 2 is a flowchart of an operation method for product sales promotion with a mobile terminal as an execution subject provided in an embodiment of the present application;
fig. 3 is a schematic diagram of an operation system method for product sales promotion according to an embodiment of the present application.
Detailed Description
For a better understanding of the present application, reference is made to the following description, drawings and examples.
Under most application scenes, the links of inviting or sharing are included, so that deep mining of the number of micro-credit users and the user relationship is realized.
In retail three-element "people", "cargoes", "yards", traditional retailers are often more concerned about "cargoes" and "yards", mainly around how to expand productivity to produce more products, how to find more channels to sell, and often neglect the actual consumer's real needs.
Focusing on the experience of "people", motivates potential demands, meaning: the emotional experience behind the needs of the user is deeply and insights. Aiming at the people sensitive to the price, not only meets the requirement of purchasing goods, but also meets the requirement of upgrading the common users to distributors at zero cost.
A multi-element and efficient user connection mode is established by means of a digital technology, user information and perceived consumption requirements are captured in time, a consumption scene crossing space and time limitation is established, and the consumption requirements of users are continuously stimulated and met.
The method for operating the product sales promotion shown in fig. 1 uses an operator platform as an execution main body, and specifically comprises the following steps:
s1, responding to a payment confirmation message of a mobile terminal, and sending a member residence invitation to the mobile terminal;
s2, receiving a member residence confirmation message of the mobile terminal based on the member residence invitation, constructing a member distribution database, and sending popularization information to the mobile terminal;
the member distribution database comprises identity information and historical behaviors of the resident members;
the promotion information comprises links and promotion rewards mechanisms which can enter a mall interface; links that can enter the mall interface include: two-dimensional codes with member identity information and IP addresses; the links which can enter the mall interface can be shared to friends through a temporary session window, a microblog, a WeChat, a QQ and other social platforms, and the friends can enter the mall page of the operator platform through the two-dimensional code or the IP address with the pushing personal identification information;
the promotion rewarding mechanism comprises promotion rewards corresponding to the order payment amount; the promotion rewarding mechanism is a description of one pushing incentive attached to the pushing information, if a receiver of the promotion information serves as a resident member of the operator platform, the corresponding reward can be obtained through sharing, a great amount of time and money are not needed to be invested to go to a store, and no cost is input. The promotion rewards are in direct proportion to the order payment amount, and the promotion rewards are smaller than the order payment amount. When the pushed user finishes payment on the operator platform, the higher the amount of the issued user, the higher the amount of the awarded of the popularization person.
S3, when the operator platform receives that other mobile terminals enter the operator platform based on the popularization information and sends an order payment request to the operator platform, the operator platform determines the identity information of the member which has entered according to the order payment request;
s4, distributing promotion rewards to the corresponding members according to the identity information of the members which are already resident.
In step S1, before responding to the payment confirmation message of the mobile terminal, the method includes:
a, acquiring an order payment request sent by a mobile terminal based on a user identity authentication result of the mobile terminal; wherein the order payment request includes an order amount to be paid;
and b, responding to the order payment request, and receiving a payment confirmation message of the mobile terminal based on the amount to be paid of the order.
Step a, based on the user identity authentication result of the mobile terminal, the step of obtaining the order payment request sent by the mobile terminal comprises the following steps:
the method comprises the steps that an operator platform receives a registration request message of a mobile terminal, and extracts a user IP address and a binary number contained in the registration request message;
the user IP address is reversed according to the reversed operation rule to generate a dynamic password, and the receipt is sent to the mobile terminal;
the operator platform authenticates the user identity according to the user name and the dynamic password returned by the mobile terminal;
and if the authentication is successful, allowing the mobile terminal to enter an order payment interface, and receiving an order payment request initiated by the mobile terminal through the order payment interface.
In step S3, the determining, by the operator platform, identity information of the member that has been resident according to the order payment request includes:
acquiring a link of an order payment request transmitting end, and identifying a two-dimensional code and an IP address with member identity information in the link;
and searching the identity information of the member which is already resident in the member distribution database according to the two-dimensional code and the IP address.
In step S4, issuing a promotion reward to the corresponding member according to the identity information of the member having entered the residence includes:
the method comprises the steps that an operator platform submits identity information of a member which is already resident to a self-built CA center of a transaction center, identity verification is conducted on the identity information of the member which is already resident, and if verification is passed, the operator platform accesses an account associated with the member through proxy payment service to pay popularization rewards;
after the payment is completed, the operator platform automatically generates transaction success information; sending information to the member to inform the completion of the transaction; the information comprises short messages and information pushing of application software.
In addition, as shown in fig. 2, the application also provides an operation method for product sales promotion, which uses a mobile terminal as an execution main body, and comprises the following specific steps:
s101, sending a payment confirmation message to an operator platform, and receiving a member residence invitation of the operator platform;
s102, returning a residence confirmation message based on the member residence invitation;
s103, acquiring popularization information sent by an operator platform, and forwarding the popularization information to other mobile terminals;
s104, obtaining corresponding popularization rewards according to the order completion condition of the other mobile terminals on the operator platform.
In step S101, the sending a payment confirmation message to the operator platform includes:
sending a registration request message to an operator platform to obtain a dynamic password;
filling in a user name and a dynamic password, and submitting the user name and the dynamic password to an operator platform for user identity authentication; if the authentication is passed, the mobile terminal enters an order payment interface, and an order payment request is sent to an operator platform through the order payment interface; wherein the order payment request includes an order amount to be paid;
and receiving the order payment request response, and sending a payment confirmation message based on the amount to be paid of the order.
In step S103, forwarding the promotion information to other mobile terminals includes: after receiving the popularization information, the mobile terminal initiates a session request to other mobile terminals and opens a temporary session window; the popularization information is sent to other mobile terminals through a session window; wherein,
the promotion information comprises a link and a promotion rewarding mechanism which can enter a mall interface;
the link to the mall-accessible interface includes: two-dimensional codes with member identity information and IP addresses;
the promotion rewarding mechanism comprises promotion rewards corresponding to the order payment amount; wherein the promotion reward is proportional to the order payment amount, and the promotion reward is less than the order payment amount.
In step S104, obtaining the corresponding promotion rewards according to the order completion situation of the other mobile terminals on the operator platform includes: and after other mobile terminals enter the operator platform through links which can enter a mall interface in the promotion information and are successfully ordered, the mobile terminals consistent with the identity information of the members which enter the mall interface acquire promotion rewards issued by the operator platform.
Based on the same inventive concept, the application also provides an operation system for product sales promotion, which comprises a mobile terminal and an operator platform; wherein, the mobile terminal includes:
the interaction module is used for sending a payment confirmation message to the operator platform and receiving member residence invitations of the operator platform;
the feedback module is used for returning a residence confirmation message based on the member residence invitation;
the transmission module is used for acquiring popularization information sent by the operator platform and forwarding the popularization information to other mobile terminals;
the acquisition module is used for acquiring corresponding popularization rewards according to the order completion condition of the other mobile terminals on the operator platform;
the operator platform comprises:
the order management module is used for responding to the payment confirmation message of the mobile terminal and sending member residence invitations to the mobile terminal;
the promotion module is used for receiving a member residence confirmation message of the mobile terminal based on the member residence invitation, constructing a member distribution database and sending promotion information to the mobile terminal;
the member management module is used for determining the identity information of the member which is already resident according to the order payment request when the operator platform receives the order payment request sent by the other mobile terminals to the operator platform based on the popularization information;
and the distribution management module is used for distributing promotion rewards to the corresponding members according to the identity information of the resident members.
Furthermore, the carrier platform further comprises:
the second acquisition module is used for acquiring an order payment request sent by the mobile terminal based on a user identity authentication result of the mobile terminal; wherein the order payment request includes an order amount to be paid;
and the response module is used for responding to the order payment request and receiving a payment confirmation message of the mobile terminal based on the amount to be paid of the order.
Wherein, the second acquisition module includes:
the information extraction unit is used for receiving the registration request message of the mobile terminal and extracting the user IP address and the inverting operation rule of binary numbers contained in the registration request message;
the generating unit is used for bit inverting the user IP address by utilizing the inverting operation rule to generate a dynamic password and receiving a receipt to the mobile terminal;
the first authentication unit is used for the operator platform to authenticate the user identity according to the user name and the dynamic password returned by the mobile terminal;
and the receiving unit is used for allowing the mobile terminal to enter the order payment interface if the authentication is successful and receiving an order payment request initiated by the mobile terminal through the order payment interface.
The member management module includes:
the identification unit is used for acquiring a link of the order payment request transmitting end and identifying a two-dimensional code and an IP address with member identity information in the link;
the searching unit is used for searching the identity information of the member which is already resident in the member distribution database according to the two-dimension code and the IP address.
The lubrication management module comprises:
the payment unit is used for submitting the identity information of the member which is already resident to a self-built CA center of the transaction center, carrying out identity verification on the identity information of the member which is already resident, and if the verification is passed, accessing an account associated with the member through proxy payment service to pay popularization rewards;
the reminding unit is used for automatically generating transaction success information after payment is completed; sending information to the member to inform the completion of the transaction; the information comprises short messages and information pushing of application software.
The interaction module comprises:
the request unit is used for sending a registration request message to the operator platform to obtain a dynamic password;
the first authentication unit is used for filling in a user name and a dynamic password, and submitting the user name and the dynamic password to an operator platform for user identity authentication; if the authentication is passed, the mobile terminal enters an order payment interface, and an order payment request is sent to an operator platform through the order payment interface; wherein the order payment request includes an order amount to be paid;
and the sending unit is used for receiving the order payment request response and sending a payment confirmation message based on the amount to be paid of the order.
The transfer module includes:
a session request unit, configured to initiate a session request to another mobile terminal after receiving the popularization information, and open a temporary session window; and sending the popularization information to other mobile terminals through a session window.
The acquisition module comprises:
and the moistening unit is used for acquiring popularization rewards issued by the operator platform by the mobile terminal consistent with the identity information of the member which has entered after other mobile terminals enter the operator platform through links which can enter the mall interface in the popularization information and are successfully ordered.
Meanwhile, the present application also proposes a computer-readable storage medium storing a computer program, wherein the computer program when executed by a processor implements the steps of the method according to any one of step S1 to step S4 or the steps of the method according to any one of step S101 to step S104.
Example 1:
fig. 3 is a schematic structural diagram of an operation method for product sales promotion provided in embodiment 1 of the present application, where the method may be implemented on a PC-side computer program or mobile phone software. Referring to fig. 3, the system according to the present embodiment includes a mobile terminal and two sides of an operator platform; wherein the mobile terminal is the user, and the carrier platform is the merchant. The user enters the operator platform through the two-dimension code and the link, and can select the commodity to be purchased on the mall page of the platform. The operator platform comprises a product management module which is used for managing products in the mall; the product management module also comprises a label management unit, which is used for setting labels according to the types of the commodities and managing the products under each label in a classified manner. For example, when the user selects a travel product, an order may be selected as desired, including travel days, fees, traffic, attractions, hotels, self-fare items, etc.
When a user needs to purchase goods in a mall of a platform, firstly, the user needs to register on the platform; the method comprises the steps that an operator platform receives a registration request message of a mobile terminal, and extracts a user IP address and a binary number contained in the registration request message; the user IP address is reversed according to the position by utilizing the reversal operation rule, a dynamic password is generated, and the receipt is sent to the mobile terminal; the operator platform authenticates the user identity according to the user name and the dynamic password returned by the mobile terminal; and if the authentication is successful, allowing the mobile terminal to enter an order payment interface, and receiving an order payment request initiated by the mobile terminal through the order payment interface.
After the mobile terminal successfully places an order, entering a payment page for placing the order; the operator platform obtains an order payment request sent by the mobile terminal based on a user identity authentication result of the mobile terminal, responds to the order payment request, and receives a payment confirmation message of the mobile terminal based on the amount to be paid of the order; wherein the order payment request includes an order amount to be paid;
the user can pay orders through a WeChat payment platform, an online banking payment platform, a payment treasury and the like which can be connected with the operator platform.
After the payment is completed, the mobile terminal sends a payment confirmation message to an operator platform, and the operator platform responds to the payment confirmation message of the mobile terminal and sends a member residence invitation to the mobile terminal; the mobile terminal receives a member residence invitation of an operator platform and returns a residence confirmation message based on the member residence invitation; at this time, the mobile terminal user successfully becomes a member of the carrier platform.
And after receiving the residence confirmation message based on the member residence invitation, the operator platform constructs a member distribution database and sends popularization information to the mobile terminal. The member distribution database comprises product numbers, freight charges, real payment amounts, consumption details, user identity information, final consumption total prices, payment modes, order numbers, transaction time and other consumption information when the user makes shopping each time. The member distribution database is connected with an order management module contained in the operator platform; the order management module is used for managing the stored order information after the member distribution database.
After the mobile terminal acquires the popularization information sent by the operator platform, the popularization information can be forwarded to other mobile terminals; at this time, the mobile terminal is equivalent to upgrading from a member of the operator platform to a subordinate dealer, and the lubrication of the platform can be obtained. The IP address in the promotion information is linked with the unique address corresponding to the member, and other mobile terminals forwarded with the promotion information are equivalent to new users, so that the mobile terminals can enter an operator platform through the two-dimension code or the IP address with the member tag in the promotion information; when the operator platform receives that other mobile terminals enter the operator platform based on the popularization information and sends an order payment request to the operator platform, a link of an order payment request sending end is obtained through a member management module contained in the operator platform, and a two-dimensional code and an IP address with member identity information in the link are identified; and searching the identity information of the member which is already resident in the member distribution database according to the two-dimensional code and the IP address.
After corresponding members are confirmed, the operator platform submits the identity information of the member to a self-built CA center of an exchange center through a moisturizing management module, identity verification is carried out on the identity information of the member, and if the verification is passed, the operator platform accesses an account associated with the member through proxy payment service to pay popularization rewards; after the payment is completed, the operator platform automatically generates transaction success information; sending information to the member to inform the completion of the transaction; the information comprises short messages and information pushing of application software.
Similarly, the newly placed user becomes a new member of the carrier platform, and can also obtain the distribution as the subordinate dealer.
It will be appreciated by those skilled in the art that embodiments of the present application may be provided as a method, system, or computer program product. Accordingly, the present application may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Furthermore, the present application may take the form of a computer program product embodied on one or more computer-usable storage media (including, but not limited to, disk storage, CD-ROM, optical storage, and the like) having computer-usable program code embodied therein.
The present application is described with reference to flowchart illustrations and/or block diagrams of methods, apparatus (systems) and computer program products according to embodiments of the application. It will be understood that each flow and/or block of the flowchart illustrations and/or block diagrams, and combinations of flows and/or blocks in the flowchart illustrations and/or block diagrams, can be implemented by computer program instructions. These computer program instructions may be provided to a processor of a general purpose computer, special purpose computer, embedded processor, or other programmable data processing apparatus to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable data processing apparatus, create means for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be stored in a computer-readable memory that can direct a computer or other programmable data processing apparatus to function in a particular manner, such that the instructions stored in the computer-readable memory produce an article of manufacture including instruction means which implement the function specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be loaded onto a computer or other programmable data processing apparatus to cause a series of operational steps to be performed on the computer or other programmable apparatus to produce a computer implemented process such that the instructions which execute on the computer or other programmable apparatus provide steps for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
The foregoing is illustrative of the present application and is not to be construed as limiting thereof, but rather as providing for the use of additional embodiments and advantages of all such modifications, equivalents, improvements and similar to the present application are intended to be included within the scope of the present application as defined by the appended claims.
Claims (6)
1. An operating method for product sales promotion, the method comprising:
responding to the payment confirmation message of the mobile terminal, and sending a member residence invitation to the mobile terminal;
receiving a member residence confirmation message of the mobile terminal based on the member residence invitation, constructing a member distribution database, and sending promotion information to the mobile terminal;
when the operator platform receives that other mobile terminals enter the operator platform based on the popularization information and sends an order payment request to the operator platform, the operator platform determines the identity information of the member which has entered according to the order payment request;
distributing promotion rewards to the corresponding members according to the identity information of the resident members;
the method further comprises the steps of:
sending a payment confirmation message to an operator platform, and receiving a member residence invitation of the operator platform;
returning a membership confirmation message based on the membership invitation;
acquiring promotion information sent by an operator platform, and forwarding the promotion information to other mobile terminals;
acquiring corresponding popularization rewards according to the order completion conditions of the other mobile terminals on the operator platform;
wherein the sending the payment confirmation message to the operator platform includes:
sending a registration request message to an operator platform to obtain a dynamic password;
filling in a user name and a dynamic password, and submitting the user name and the dynamic password to an operator platform for user identity authentication; if the authentication is passed, the mobile terminal enters an order payment interface, and an order payment request is sent to an operator platform through the order payment interface; wherein the order payment request includes an order amount to be paid;
receiving the order payment request response, and sending a payment confirmation message based on the amount to be paid of the order;
forwarding the promotion information to other mobile terminals includes: after receiving the popularization information, the mobile terminal initiates a session request to other mobile terminals and opens a temporary session window; the popularization information is sent to other mobile terminals through a session window;
the promotion information comprises a link and a promotion rewarding mechanism which can enter a mall interface;
the link to the mall-accessible interface includes: two-dimensional codes with member identity information and IP addresses;
the promotion rewarding mechanism comprises promotion rewards corresponding to the order payment amount; wherein the promotion reward is in direct proportion to the order payment amount, and the promotion reward is smaller than the order payment amount;
the responding mobile terminal payment confirmation message includes the following steps:
acquiring an order payment request sent by the mobile terminal based on a user identity authentication result of the mobile terminal; responding to the order payment request, and receiving a payment confirmation message of the mobile terminal based on the amount to be paid of the order;
the step of obtaining the order payment request sent by the mobile terminal based on the user identity authentication result of the mobile terminal comprises the following steps:
the method comprises the steps that an operator platform receives a registration request message of a mobile terminal, and extracts a user IP address and a binary number contained in the registration request message;
the user IP address is reversed according to the reversed operation rule to generate a dynamic password, and the receipt is sent to the mobile terminal;
the operator platform authenticates the user identity according to the user name and the dynamic password returned by the mobile terminal;
if the authentication is successful, allowing the mobile terminal to enter an order payment interface, and receiving an order payment request initiated by the mobile terminal through the order payment interface;
the operator platform determines the identity information of the member which has resided according to the order payment request;
acquiring a link of an order payment request transmitting end, and identifying a two-dimensional code and an IP address with member identity information in the link;
and searching the identity information of the member which is already resident in the member distribution database according to the two-dimensional code and the IP address.
2. The method of claim 1, wherein the member distribution database includes identity information and historical behavior of the member that has been resident.
3. The method of claim 1, wherein issuing a promotional incentive to members based upon identity information of the members having entered the residence comprises:
the method comprises the steps that an operator platform submits identity information of a member which is already resident to a self-built CA center of a transaction center, identity verification is conducted on the identity information of the member which is already resident, and if verification is passed, the operator platform accesses an account associated with the member through proxy payment service to pay popularization rewards;
after the payment is completed, the operator platform automatically generates transaction success information; sending information to the member to inform the completion of the transaction; the information comprises short messages and information pushing of application software.
4. The method of claim 1, wherein obtaining the corresponding promotional rewards based on order completion of other mobile terminals at the carrier platform comprises: and after other mobile terminals enter the operator platform through links which can enter a mall interface in the promotion information and are successfully ordered, the mobile terminals consistent with the identity information of the members which enter the mall interface acquire promotion rewards issued by the operator platform.
5. The operation system for product sales promotion is characterized by comprising a mobile terminal and an operator platform; wherein, the mobile terminal includes:
the interaction module is used for sending a payment confirmation message to the operator platform and receiving member residence invitations of the operator platform;
the feedback module is used for returning a residence confirmation message based on the member residence invitation;
the transmission module is used for acquiring popularization information sent by the operator platform and forwarding the popularization information to other mobile terminals;
the acquisition module is used for acquiring corresponding popularization rewards according to the order completion condition of the other mobile terminals on the operator platform;
the operator platform comprises:
the order management module is used for responding to the payment confirmation message of the mobile terminal and sending member residence invitations to the mobile terminal;
the promotion module is used for receiving a member residence confirmation message of the mobile terminal based on the member residence invitation, constructing a member distribution database and sending promotion information to the mobile terminal;
the member management module is used for determining the identity information of the member which is already resident according to the order payment request when the operator platform receives the order payment request sent by the other mobile terminals to the operator platform based on the popularization information;
the distribution management module is used for distributing promotion rewards to the corresponding members according to the identity information of the resident members;
the operator platform further comprises:
the second acquisition module is used for acquiring an order payment request sent by the mobile terminal based on a user identity authentication result of the mobile terminal; wherein the order payment request includes an order amount to be paid;
the response module is used for responding to the order payment request and receiving a payment confirmation message of the mobile terminal based on the amount to be paid of the order;
wherein the second acquisition module includes:
the information extraction unit is used for receiving the registration request message of the mobile terminal and extracting the user IP address and the inverting operation rule of binary numbers contained in the registration request message;
the generating unit is used for bit inverting the user IP address by utilizing the inverting operation rule to generate a dynamic password and receiving a receipt to the mobile terminal;
the first authentication unit is used for the operator platform to authenticate the user identity according to the user name and the dynamic password returned by the mobile terminal;
the receiving unit is used for allowing the mobile terminal to enter the order payment interface if the authentication is successful and receiving an order payment request initiated by the mobile terminal through the order payment interface;
the member management module includes:
the identification unit is used for acquiring a link of the order payment request transmitting end and identifying a two-dimensional code and an IP address with member identity information in the link;
the searching unit is used for searching the identity information of the member which is already resident in the member distribution database according to the two-dimensional code and the IP address;
the lubrication management module comprises:
the payment unit is used for submitting the identity information of the member which is already resident to a self-built CA center of the transaction center, carrying out identity verification on the identity information of the member which is already resident, and if the verification is passed, accessing an account associated with the member through proxy payment service to pay popularization rewards;
the reminding unit is used for automatically generating transaction success information after payment is completed; sending information to the member to inform the completion of the transaction; the information comprises short messages and information pushing of application software;
the interaction module comprises:
the request unit is used for sending a registration request message to the operator platform to obtain a dynamic password;
the first authentication unit is used for filling in a user name and a dynamic password, and submitting the user name and the dynamic password to an operator platform for user identity authentication; if the authentication is passed, the mobile terminal enters an order payment interface, and an order payment request is sent to an operator platform through the order payment interface;
the sending unit is used for receiving the order payment request response and sending a payment confirmation message based on the amount to be paid of the order;
the transfer module includes:
a session request unit, configured to initiate a session request to another mobile terminal after receiving the popularization information, and open a temporary session window; the popularization information is sent to other mobile terminals through a session window;
the acquisition module comprises:
and the moistening unit is used for acquiring popularization rewards issued by the operator platform by the mobile terminal consistent with the identity information of the member which has entered after other mobile terminals enter the operator platform through links which can enter the mall interface in the popularization information and are successfully ordered.
6. A computer readable storage medium storing a computer program, characterized in that the computer program when executed by a processor implements the steps of the method according to any one of claims 1 to 4.
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| CN113256333A (en) * | 2021-05-25 | 2021-08-13 | 杭州闪援车管家汽车服务有限公司 | Can many people piece together group's car distribution system that raises |
| CN114331504A (en) * | 2021-12-15 | 2022-04-12 | 广州享订自营客科技有限公司 | Hotel-based whole-member marketing and accurate member fission system |
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| CN107316210A (en) * | 2017-06-27 | 2017-11-03 | 周洪苹 | A kind of synthesis shares the method and system of sale and consumption of sharing out bonus |
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