CN113947442A - Novel large-scale accurate marketing advertisement system based on big data internet technology - Google Patents

Novel large-scale accurate marketing advertisement system based on big data internet technology Download PDF

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CN113947442A
CN113947442A CN202111277963.2A CN202111277963A CN113947442A CN 113947442 A CN113947442 A CN 113947442A CN 202111277963 A CN202111277963 A CN 202111277963A CN 113947442 A CN113947442 A CN 113947442A
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merchant
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marketing
consumer
advertisement
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冯可
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Jiaxing Bingxing Network Technology Co ltd
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Jiaxing Bingxing Network Technology Co ltd
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0247—Calculate past, present or future revenues
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
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    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0239—Online discounts or incentives
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute
    • G06Q30/0271—Personalized advertisement
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0273—Determination of fees for advertising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement

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Abstract

The invention discloses a novel large-scale accurate marketing advertisement system based on big data internet technology, which comprises a registration end, a central processing end, a merchant end, a marketer end and a consumer end, wherein the registration end comprises a code picture generation module, a user information input module and an information uploading module, the registration end can scan codes or pictures with the scannable codes by using a terminal, and consumers can enter internet sites of merchants or APP to complete registration and login through scanning. According to the invention, the data information is analyzed through the system big data and the artificial intelligence technology, the marketing knowledge improves the personalized marketing and advertisement reference scheme for merchants and manufacturers, the sustainable large-scale accurate marketing is realized, the commodity channel is opened, the efficient commodity circulation channel is established, and the waste of social resources is avoided as much as possible.

Description

Novel large-scale accurate marketing advertisement system based on big data internet technology
Technical Field
The invention relates to a marketing advertisement system, in particular to a novel large-scale accurate marketing advertisement system based on a big data internet technology, and belongs to the technical field of marketing advertisements and the internet.
Background
The advertisement is always a very important component in marketing, is one of the most extensive marketing means in the prior art, and each merchant attracts customers by using the advertisement, realizes selling products or providing services and realizes profit. Two common marketing modes at present are advertisements appearing in a physical form, and advertisements appearing in a virtual form comprise multimedia advertisements, traditional internet advertisements, television advertisements and the like; however, existing advertisements include both physical and virtual advertisements; (1) the entity advertisement generally uses entity substances as media to transmit advertisement information, has small transmission scale and high cost, generally, the effect realized by most entity advertisements does not have long-time sustainability, cannot break the time and space limitations, and cannot realize large-scale accurate marketing of target customers. (2) The virtual advertisement includes but is not limited to multimedia advertisement and internet advertisement, television advertisement and the like generally uses electronic information as a medium to transmit advertisement information, can be transmitted in a large scale, and can break time and space limitations, but the realized effect does not have long-time sustainability, and a virtual advertisement launcher needs to continuously invest a large amount of funds to maintain the long-time sustainability of the advertisement effect, and cannot realize large-scale accurate marketing of low-cost target customers; the existing entity advertisement and virtual advertisement have the characteristic of high cost.
When the state of the consumer develops from attention to a promotion stage, the effect of the advertisement is a descending trend, the effect of the product is stronger and stronger, and the effect of the price is most prominent in the middle stage, so that a basis is provided for an enterprise to select different strategy combination schemes in different stages of the state of the consumer.
Disclosure of Invention
The invention aims to provide a novel large-scale accurate marketing advertisement system based on a big data internet technology, so as to solve the problems in the background technology.
In order to achieve the purpose, the invention provides the following technical scheme: the system comprises a registration end, a central processing end, a merchant end, a consumer end and a marketer end;
the registration end comprises a code picture generation module, a user information input module, an information uploading module and a marketer registration module, the registration end can scan codes or pictures with the scannable codes by using a terminal, a consumer can enter an internet site of a merchant or an APP through scanning to complete registration and login, the marketer can also scan the marketing codes to register the marketing codes into the internet site and the APP member behaviors to finish obtaining cash, certificates and credits, and both the merchant and the consumer can apply for registration as the marketer in the marketing end module;
the system comprises a central processing end, a registration end, a merchant end, an operation and marketing end and a marketing artificial intelligence system, wherein the central processing end comprises a transmission module, an identification module, a judgment module, a data storage module, a settlement module, an excitation module, a cooperation module, a big data analysis module, an electronic map function module and a marketing artificial intelligence module, and is used for managing the modules of the registration end, the merchant end and the operation and marketing end and is responsible for generating registration codes, allocating capital benefits, counting and analyzing big data, preventing and controlling risks, evaluating advertisement effects, counting finances and optimizing and managing the artificial intelligence system;
the merchant end comprises a merchant information authentication module, an authentication code generation module and a merchant shop display module, the merchant end directly provides service and sells products for consumers, and the merchant end can be bound with a merchant bank account;
the consumer side comprises a consumer information authentication module, a consumer certificate module, a marketing cooperation request module and a marketing code generation module, the consumer side is registered to become an internet website and APP member behaviors through consumer scanning codes to obtain cash benefits, and the consumer side can bind a consumer bank account;
the marketing end comprises an information authentication module, a certificate module, a marketing cooperation request module and a marketing code generation module, and the marketing end is registered to become an internet website and APP member behaviors through scanning marketing codes to finish obtaining cash, certificates and scores (meanwhile, marketers obtain rewards such as funds). The merchant and the consumer can apply for registration as a marketer in the marketing end module, and the marketing end can be bound with a bank account of the marketer.
As a preferred technical solution of the present invention, the merchant code image generation module: a consumer scans a specific code through terminal equipment, enters a merchant internet site login registration page or enters an APP download page, and completes internet site or APP login registration and generates a unique consumer code;
the user information input module: including nationality, occupation, gender, ethnicity, age, birthday, academic calendar, work status, monthly wages, family members, family addresses, work addresses and physical health;
the information uploading module: and uploading the information input by the user registration to the central processing terminal.
As a preferred technical solution of the present invention, the transmission module: the data transmission device is used for data transmission between the central processing end and the registration end, between the central processing end and the merchant end, between the central processing end and the consumer end and between the central processing end and the marketer end;
the identification module: identity authentication for identifying marketer, consumer and merchant registrations, merchant code, consumer code and marketer code identification;
the judgment module: the merchant, the marketer and the consumer submit advertisement cooperation requests to the central processing end, and the central processing end judges whether the requests meet requirements or not;
the data storage module: the data backup and database management is used for storing merchant user information, consumer user information and marketer user information and recording system information, wherein the information comprises user registration information, user fund flow information and user login information;
the settlement module: the system, the merchants, the consumers and the marketers can manually set the fund distribution and settlement;
the excitation module: the system comprises merchants, consumers and marketers, and can be manually set;
the collaboration module: the advertisement of the merchants and merchants is legally checked, and the merchants without websites generate independent online stores by the system, assist in completing relevant legal procedures, and provide advertising production, advertising delivery, product positioning, brand positioning and other advertising marketing consultant professional services for the merchants;
the electronic map function module: the electronic map is connected with the cloud end and the port of the third-party electronic map;
the marketing artificial intelligence module: and autonomous learning is carried out, and the transaction matching efficiency of the system is optimized and improved.
As a preferred technical scheme of the invention, the autonomous learning, the optimization and the improvement of the system transaction matching efficiency are realized by adopting a multilayer neural network technology to research the nationality, occupation, gender, ethnicity, age, birthday, academic calendar, working condition, monthly wage, family members, family addresses, working addresses and physical health conditions of consumers, the browsing time of the consumer through the internet, the times of searching for goods and services, the relationship between consumer psychology and consumption behavior, identifying effective transactions and ineffective transactions, analyzing the relationship between the effective transactions and the ineffective transactions, establishing a model, calculating the probability and frequency of the consumer purchasing goods and services, autonomously improving transaction matching efficiency, autonomously optimizing a system, and analyzing independent variables and dependent variables in the model, analyzing the relationship between buyers and sellers utilizes marketing knowledge, including marketing strategies and marketing strategies, by computationally understanding the relationship between independent and dependent variables.
As a preferred technical solution of the present invention, the big data analysis module: the method comprises the steps of collecting consumers and related information for analysis, monitoring advertisement behaviors, evaluating advertisement effects, realizing large-scale low-cost accurate marketing, calculating the return rate of advertisement investment in unit time, legally collecting information of consumers, merchants and marketers in a system, evaluating and analyzing advertisement propagation effects, counting benefits and information (funds) brought by advertisements for each party, carrying out data analysis for matching, pushing time-limited discount shopping certificates, combined marketing discount shopping certificates and commodity exchange certificates to matched consumers, consuming or participating in marketing activities of specific merchants in specific time after the consumers receive the certificates, predicting sales quantity of commodities and production quantity of manufacturers in a certain time by the merchants, preparing for service of the consumers, and simultaneously assisting the merchants and the manufacturers to carry out financial prediction.
The formula for calculating the return on investment of the advertisement in unit time is as follows: the return rate of advertisement investment (H) = advertisement profit (k)/advertisement investment (L) × 100% = (cost reduction + income increase)/total cost effective transaction matching rate (A) = effective transaction matching times (B)/transaction matching times (C) in unit time, and under the condition that a merchant can accept the advertisement cost, the return rate of advertisement investment of the same product depends on the reduction of the advertisement cost, the increase of the advertisement income and the total cost.
As a preferred technical solution of the present invention, the merchant information authentication module: after the central processing end submits the advertisement cooperation request to the merchant and finishes judging, the central processing end is bound with the merchant website and determined as the advertisement merchant;
the authentication code generation module: after the authentication is successful, generating a specific merchant code;
the merchant store display module: the specific merchant code is presented at the website or brick and mortar store.
As a preferred technical solution of the present invention, the consumer information authentication module: the consumer completes Internet site or APP login registration and generates a unique consumer code;
the consumer credential module: the consumer registration data is transmitted to the central processing end, the central processing end transmits the consumer registration data to the corresponding merchant processor, and meanwhile, corresponding certificates or points are generated in the consumer module according to the incentive module and rules, and the consumer can consume or enjoy services in a specific merchant or exchange cash to the central processing end;
the marketing cooperation request module: after the consumer finishes the registration of Internet sites or APP login, the consumer can register and log in the advertisement system and submit a marketing cooperation request to the central processing end;
the marketing code generation module: and the central processing end judges that the marketing code meets the requirements, the consumer selects a promoted merchant in the merchant database, and then the system generates a specific marketing code.
As a preferred technical scheme of the invention, the merchant terminal realizes large-scale and low-cost advertisement delivery by printing the specific codes on commodities and packaging bags or presenting consumer cards (the specific code propagation form comprises a live broadcast mode and a short video mode), and the system can also transmit commodities and services to the system registered consumers in the modes of short messages, e-mails and the like after receiving the consent of the consumers;
as a preferred technical solution of the present invention, the merchant end includes an internet online merchant, an online and offline merchant, and an offline physical merchant, the internet merchant includes an independent merchant and a platform merchant, and the physical store merchant includes a merchant having an independent website and a physical store, or a merchant with merchant properties identified by the system.
As a preferred technical solution of the present invention, the marketer at the marketing end may be both a consumer and a merchant, the consumer scans a specific marketing code to become a valid member of the merchant, the marketer will obtain rewards including but not limited to fund rewards, certificate rewards, point rewards, and the system rewards the marketer with part of funds of the residence charge (or membership charge) of the consumer.
Compared with the prior art, the invention has the beneficial effects that:
1. according to the novel large-scale accurate marketing advertisement system based on the big data internet technology, data information is analyzed through the system big data and the artificial intelligence technology, personalized marketing and advertisement reference schemes are improved for merchants and manufacturers by marketing knowledge, sustainable large-scale accurate marketing is realized, commodity channels are opened, efficient commodity circulation channels are established, and waste of social resources is avoided as much as possible.
2. The novel large-scale accurate marketing advertisement system based on the big data internet technology is low in cost, breaks through time and space limitations, is long in advertisement effect duration time, and accelerates advertisement propagation.
The invention introduces the marketer and the marketer module, and can bring considerable income for the marketer and create huge social benefit and economic benefit.
Description of the drawings: FIG. 1 is a block diagram of the modules of the present invention.
Detailed Description
The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
Referring to fig. 1, the present invention provides a technical solution of a novel large-scale accurate marketing advertisement system based on big data internet technology:
according to the figure 1, the system comprises a registration end, a central processing end, a merchant end, a consumer end and a marketer end;
the registration end comprises a code picture generation module, a user information input module, an information uploading module and a marketer registration module, the registration end can scan codes or pictures with scannable codes by using a terminal, a consumer can enter an internet site of a merchant or an APP through scanning to complete registration and login, the marketer scans the marketing codes to register the internet site and the APP member to finish the actions of obtaining cash, certificates and points, and the merchant and the consumer can apply for registration as the marketer in the marketing end module;
a merchant code picture generation module: a consumer scans a specific code through terminal equipment, enters a merchant internet site login registration page or enters an APP download page, and completes internet site or APP login registration and generates a unique consumer code;
a user information input module: including nationality, occupation, gender, ethnicity, age, birthday, academic calendar, work status, monthly wages, family members, family addresses, work addresses and physical health;
the information uploading module: uploading information input by user registration to a central processing terminal;
a marketer registration module: both the merchant and the consumer can apply for registration as marketers at the marketing end module.
The central processing end comprises a transmission module, an identification module, a judgment module, a data storage module, a settlement module, an excitation module, a cooperation module, a big data analysis module, an electronic map function module and a marketing artificial intelligence module, and is used for managing modules of a registration end, a merchant end and a marketing end and is responsible for generating registration codes, allocating capital benefits, counting and analyzing big data, preventing and controlling risks, evaluating advertisement effects, counting finances and optimizing and managing an artificial intelligence system;
a transmission module: the data transmission device is used for data transmission between the central processing end and the registration end, between the merchant end and the marketer and between the central processing end and the consumer end;
an identification module: identity authentication for identifying registration of marketers, consumers and merchants, merchant codes, consumer code identification and marketer code identification;
a judging module: the merchant, the marketer and the consumer submit advertisement cooperation requests to the central processing end, and the central processing end judges whether the requests meet requirements or not;
a data storage module: the data backup and database management is used for storing merchant user information, consumer user information and marketer user information and recording system information, wherein the information comprises user registration information, user fund flow information and user login information;
a settlement module: the system, the merchants, the consumers and the marketers can manually set the fund distribution and settlement;
an excitation module: the system comprises merchants, consumers and marketers, and can be manually set;
a cooperation module: the advertisement of the merchants and merchants is legally checked, and the merchants without websites generate independent online stores by the system, assist in completing relevant legal procedures, and provide advertising production, advertising delivery, product positioning, brand positioning and other advertising marketing consultant professional services for the merchants;
the electronic map function module: the electronic map is connected with the cloud end and the port of the third-party electronic map;
marketing artificial intelligence module: performing autonomous learning, optimizing and improving system transaction matching efficiency, researching nationality, occupation, gender, ethnicity, age, birthday, academic history, working condition, monthly wage, family members, family addresses, working addresses, physical health conditions of consumers by adopting a multilayer neural network technology, browsing time of the consumers through the Internet, commodity and service searching times, relation between psychology and consumption behaviors of the consumers, identifying effective transactions and ineffective transactions, analyzing the relation between the effective transactions and the ineffective transactions, establishing a model, calculating probability and frequency of the consumers for purchasing commodities and services, autonomously improving transaction matching efficiency, autonomously optimizing the system, and knowing the relation between independent variables and dependent variables by calculation through analysis of the independent variables and the dependent variables in the model, analyzing the relationship of buyers and sellers utilizes marketing knowledge, including marketing strategies and marketing strategies.
Big data analysis module: collecting consumers and related information for analysis, monitoring advertisement behavior, evaluating advertisement effect, realizing large-scale low-cost accurate marketing, calculating advertisement investment return rate in unit time, legally collecting consumer, merchant and marketer information in a system, evaluating and analyzing advertisement propagation effect, counting benefits and information (fund) brought by advertisements for each party, performing data analysis for matching, pushing time-limited discount shopping certificates, combined marketing discount shopping certificates and commodity exchange certificates to matched consumers, consuming or participating in marketing activities of specific merchants in specific time after the consumers receive the certificates, predicting sales number of commodities in a certain time by merchants, producing number of products of manufacturers, preparing for consumer service by merchants and performing financial prediction by merchants and manufacturers
The formula for calculating the return on investment of the advertisement in unit time is as follows: the return rate of advertisement investment (H) = advertisement profit (k)/advertisement investment (L) × 100% = (cost reduction + income increase)/total cost effective transaction matching rate (A) = effective transaction matching times (B)/transaction matching times (C) in unit time, and under the condition that a merchant can accept the advertisement cost, the return rate of advertisement investment of the same product depends on the reduction of the advertisement cost, the increase of the advertisement income and the total cost.
The merchant end comprises a merchant information authentication module, an authentication code generation module and a merchant shop display module, directly provides service and sells products for consumers, and can be bound with a merchant bank account;
the consumer side comprises a consumer information authentication module, a consumer certificate module, a marketing cooperation request module and a marketing code generation module, the consumer side is registered to become an internet website and APP member behaviors through consumer scanning codes to obtain cash benefits, and the consumer side can bind a consumer bank account.
The merchant information authentication module: after the central processing end submits the advertisement cooperation request to the merchant and finishes judging, the central processing end is bound with the merchant website and determined as the advertisement merchant;
an authentication code generation module: after the authentication is successful, generating a specific merchant code;
merchant store display module: the specific merchant code is presented at the website or brick and mortar store.
A consumer information authentication module: the consumer completes Internet site or APP login registration and generates a unique consumer code;
a consumer credential module: the consumer registration data is transmitted to the central processing end, the central processing end transmits the consumer registration data to the corresponding merchant processor, and meanwhile, corresponding certificates or points are generated in the consumer module according to the incentive module and rules, and the consumer can consume or enjoy services in a specific merchant or exchange cash to the central processing end;
marketing cooperation request module: after the consumer finishes the registration of Internet sites or APP login, the consumer can register and log in the advertisement system and submit a marketing cooperation request to the central processing end;
marketing code generation module: and the central processing end judges that the marketing code meets the requirements, the consumer selects a promoted merchant in the merchant database, and then the system generates a specific marketing code.
The merchant terminal realizes large-scale and low-cost advertisement putting by printing specific codes on commodities and packaging bags or giving consumer cards, and the system can also push commodities and services to system registered consumers in the modes of short messages, e-mails and the like after receiving the consent of the consumers;
the merchant end comprises an internet online merchant, an online and offline merchant and an offline entity merchant, the internet merchant comprises an independent station merchant and a platform station merchant, and the entity store merchant comprises a merchant with an independent website and an entity store or a merchant with merchant properties identified by the system.
The marketing end comprises an information authentication module, a certificate module, a marketing cooperation request module and a marketing code generation module, and the marketing end is registered to become an internet website and APP member behavior through scanning marketing codes to finish obtaining cash, certificates and credits (meanwhile, marketers obtain rewards such as funds). The merchant and the consumer can apply for registration as a marketer in the marketing end module, the marketer can obtain commission only when the consumer scans the marketing code to complete the relevant action, the marketing end can be bound, and the bank account of the marketer supports the real-time account arrival or the T +1 account arrival of the bank account.
Marketers at the marketing end can be consumers and merchants, the consumers scan specific marketing codes to become valid members of the merchants, the marketers will receive rewards including but not limited to fund rewards, certificate rewards, point rewards, and partial funds for the system to place the consumers in resident fees (or membership fees, etc.).
The specific use method comprises the following steps: business company
The merchant logs in the advertisement system to complete registration, an advertisement cooperation request is submitted to the central processing end device, the central processing end device judges that the request is met, the central processing end device is bound with a merchant website to generate a specific merchant code, the specific code is displayed on a merchant module (the code is a code which can be scanned by terminal equipment such as a mobile phone and the like and comprises but is not limited to a two-dimensional code, a bar code and a small program code), the merchant makes the specific code into an exquisite picture (the picture comprises merchant brief introduction), the exquisite picture is displayed on the website or a physical store, the exquisite card can be printed on a sold commodity and a packaging bag, and the exquisite card can be made to present consumers (the propagation form of the specific code comprises but is not limited to live broadcast and short video);
the merchant logs in the advertisement system and can apply for the central processing end to become a marketing worker, and the central processing end judges that the marketing code meets the requirement and generates a marketing code. Enjoying the same level of rights as the marketer module.
The merchant realizes large-scale and low-cost advertisement putting by printing specific codes on goods and packaging bags or giving consumer cards, and the system can also push goods and services (the pushing frequency is selected by the consumer and the consumer has the right to select to close and open the service) or provide free consultation services (not limited to maintaining customer relationship, providing personalized services, improving advertisement marketing efficiency and the like) to the registered consumers of the system in a short message, e-mail and other modes after the system obtains the agreement of the consumers.
Consumers
A consumer scans a specific code through terminal equipment, enters a merchant internet site login registration page or enters an APP download page, the consumer completes internet site or APP login registration and generates a unique code of the consumer, the consumer registration data is transmitted to a central processing terminal, the central processing terminal transmits the consumer registration data to a corresponding merchant processor, meanwhile, a corresponding certificate or score is generated in a consumer module according to an incentive module and a rule, and the consumer can consume or enjoy service in a specific merchant or exchange cash to the central processing terminal;
after the consumer finishes logging in and registering an internet site or APP, the consumer can register and log in the advertisement system, a marketing cooperation request is submitted to a central processing end to become a marketer, the central processing end judges that the marketing cooperation request meets the requirements, the consumer selects to promote a merchant in a merchant database, then the system generates a specific marketing code, and displays the specific code (the code can be scanned by terminal equipment such as a mobile phone and comprises but is not limited to a two-dimensional code and a bar code) in a marketing module, the consumer becomes the marketer, the marketer can make the specific code into an exquisite picture which is displayed on a website or an entity shop, can also be printed on a sales commodity and a packaging bag, and can also be made into an exquisite card to be presented to the consumer (the propagation form of the specific code comprises but is not limited to live broadcast and short video);
a consumer scans a specific marketing code through a terminal device, enters a merchant internet site (comprising an independent station and a platform station) to log in a registration page or enters an APP download page, the consumer completes the internet site or APP login registration, the consumer registration data is transmitted to a central processing end, the central processing end transmits the consumer registration data to a corresponding merchant processor and a marketing module, meanwhile, an incentive module generates corresponding certificates or scores at the consumer module or the marketing module according to rules, and the consumer and the marketing staff can consume or enjoy services at a specific merchant or exchange cash at the central processing end according to the certificates or the scores;
consumers scan marketing codes and register merchant websites or APPs, benefits, particularly cash benefits, can be brought to marketers, the popularization speed of advertisements is accelerated, and the advertisements are realized, large-scale, low-cost and sustainable delivery are realized;
the consumer completes the registration and login of the site or the APP by scanning the specific code of the merchant or the marketer, the account number of the consumer enters a locking period, the account number locking period is ended, and the account number is disconnected from the interest association of the marketer module.
Marketing personnel
The consumer and the merchant can apply to become a marketer in the system, the system gives the marketer with certificates, points or cash rewards according to the resident fee (or membership fee) or the consumption amount of the consumer, and the marketer can obtain much income through the system because the merchant obtains the advertising effect at extremely low cost.
Examples
The marketing code is printed on the commodity and the packaging bag by the marketing staff, when the product is in circulation and in the optimal state, the marketing staff can realize income every hour in one day, generally, what the marketing staff needs to do is to complete the registration and submission of the relevant procedures of the system marketing staff, download the scannable code, print the scannable code on the commodity or the packaging belt, attach exquisite brief introduction, successfully obtain an effective customer for a merchant according to the marketing staff, the system gives 100 yuan reward, the marketing staff is expected to generally invest within 3 ten thousand yuan, in the optimal state, 100 ten thousand yuan income can be obtained (one year)
The system cost advantage is that the merchant can obtain the maximum promotion benefit with extremely low investment through the promotion of the marketer. The merchant can realize 24-hour uninterrupted popularization, and the investment of the merchant is estimated to be within 5 ten thousand generally in one year.
In the description of the present invention, it is to be understood that the indicated orientations or positional relationships are based on the orientations or positional relationships shown in the drawings and are only for convenience in describing the present invention and simplifying the description, but are not intended to indicate or imply that the indicated devices or elements must have a particular orientation, be constructed and operated in a particular orientation, and are not to be construed as limiting the present invention.
In the present invention, unless otherwise explicitly specified or limited, for example, it may be fixedly attached, detachably attached, or integrated; can be mechanically or electrically connected; the terms may be directly connected or indirectly connected through an intermediate, and may be communication between two elements or interaction relationship between two elements, unless otherwise specifically limited, and the specific meaning of the terms in the present invention will be understood by those skilled in the art according to specific situations.
Although embodiments of the present invention have been shown and described, it will be appreciated by those skilled in the art that changes, modifications, substitutions and alterations can be made in these embodiments without departing from the principles and spirit of the invention, the scope of which is defined in the appended claims and their equivalents.

Claims (10)

1. A novel large-scale accurate marketing advertisement system based on big data internet technology is characterized by comprising a registration end, a central processing end, a merchant end, a consumer end and a marketer end;
the registration end comprises a merchant code picture generation module, a user information input module, an information uploading module and a marketer registration module, the registration end can scan codes or pictures with scannable codes by using a terminal, a consumer can enter an internet site of a merchant or APP through scanning to complete registration and login, the marketer scans the marketing codes to register the internet site and the APP member behaviors to obtain cash, certificates or points, the merchant and the consumer can apply for registration as the marketer in the marketer end module, the marketer can bind, and a bank account of the marketer can be bound;
the system comprises a central processing end, a registration end, a merchant end and a marketer end, wherein the central processing end comprises a transmission module, an identification module, a judgment module, a data storage module, a settlement module, an incentive module, a cooperation module, a big data analysis module, an electronic map function module and a marketing artificial intelligence module;
the merchant end comprises a merchant information authentication module, an authentication code generation module and a merchant shop display module, the merchant end directly provides service or sells products for consumers, and the merchant end can be bound with a merchant bank account;
the consumer side comprises a consumer information authentication module, a consumer certificate module, a marketing cooperation request module and a marketing code generation module, the consumer can register to become an internet site and APP member behaviors through scanning codes to obtain benefits, and the consumer side can bind a consumer bank account;
the marketing end comprises an information authentication module, a certificate module, a marketing cooperation request module and a marketing code generation module, and the marketing end can be registered to become an internet website and APP member behaviors through scanning marketing codes to finish obtaining cash, certificates and scores (meanwhile, marketers obtain rewards such as funds).
2. The novel large-scale accurate marketing advertisement system based on big data internet technology according to claim 1, characterized in that: the code picture generation module: a consumer scans a specific code through terminal equipment, enters a merchant internet site login registration page or enters an APP download page, and completes internet site or APP login registration and generates a unique consumer code;
the user information input module: including nationality, occupation, gender, ethnicity, age, birthday, academic calendar, work status, monthly wages, family members, family addresses, work addresses and physical health;
the information uploading module: and uploading the information input by the user registration to the central processing terminal.
3. The novel large-scale accurate marketing advertisement system based on big data internet technology according to claim 1, characterized in that:
the transmission module: the data transmission device is used for data transmission between the central processing end and the registration end, between the merchant end and the marketer end and between the central processing end and the consumer end;
the identification module: identity authentication for identifying marketer, consumer and merchant registration, merchant code, consumer and marketer code identification;
the judgment module: the merchant, the marketer and the consumer submit advertisement cooperation requests to the central processing end, and the central processing end judges whether the requests meet requirements or not;
the data storage module: the data backup and database management is used for storing merchant user information, consumer user information and marketer user information and recording system information, wherein the information comprises user registration information, user fund flow information and user login information;
the settlement module: the fund distribution and settlement of the system, the merchants, the consumers and the marketers can be set manually;
the excitation module: the system comprises merchants, consumers and marketers, and can be manually set;
the collaboration module: the advertisement of the merchants and merchants is legally checked, and the merchants without websites generate independent online stores by the system, assist in completing relevant legal procedures, and provide advertising production, advertising delivery, product positioning, brand positioning and other advertising marketing consultant professional services for the merchants;
the electronic map function module: the electronic map is connected with the cloud end and the port of the third-party electronic map;
the marketing artificial intelligence module: and autonomous learning is carried out, and the transaction matching efficiency of the system is optimized and improved.
4. The novel large-scale accurate marketing advertisement system based on big data internet technology as claimed in claim 3, wherein: the autonomous learning, the optimization and the improvement of the system transaction matching efficiency are carried out by adopting a multilayer neural network technology to research the nationality, occupation, gender, nationality, age, birthday, academic calendar, working condition, monthly wage, family members, family addresses, working addresses and physical health conditions of consumers, the browsing time of the consumer through the internet, the times of searching for goods and services, the relationship between consumer psychology and consumption behavior, identifying effective transactions and ineffective transactions, analyzing the relationship between the effective transactions and the ineffective transactions, establishing a model, calculating the probability and frequency of the consumer purchasing goods and services, autonomously improving transaction matching efficiency, autonomously optimizing a system, and analyzing independent variables and dependent variables in the model, analyzing the relationship between buyers and sellers utilizes marketing knowledge, including marketing strategies and marketing strategies, by computationally understanding the relationship between independent and dependent variables.
5. The novel large-scale accurate marketing advertisement system based on big data internet technology according to claim 1, characterized in that: the big data analysis module: the method comprises the steps of collecting consumers and related information for analysis, monitoring advertisement behaviors, evaluating advertisement effects, realizing large-scale low-cost accurate marketing, calculating the return rate of advertisement investment in unit time, legally collecting information of consumers, merchants and marketers in a system, evaluating and analyzing advertisement propagation effects, counting benefits and information (funds) brought by advertisements for each party, carrying out data analysis for matching, pushing time-limited discount shopping certificates, joint marketing discount shopping certificates, commodity exchange certificates and the like to matched consumers, consuming or participating in marketing activities of the merchants at specific time after the consumers receive the certificates, predicting sales quantity of commodities and production quantity of manufacturers at a certain time by the merchants, preparing for service of the consumers, and simultaneously assisting the merchants and the manufacturers to carry out financial prediction.
6. The formula for calculating the return on investment of the advertisement in unit time is as follows: the return rate of advertisement investment (H) = advertisement profit (k)/advertisement investment (L) × 100% = (cost reduction + income increase)/total cost effective transaction matching rate (A) = effective transaction matching times (B)/transaction matching times (C) in unit time, and under the condition that a merchant can accept the advertisement cost, the return rate of advertisement investment of the same product depends on the reduction of the advertisement cost, the increase of the advertisement income and the total cost.
7. The novel large-scale accurate marketing advertisement system based on big data internet technology according to claim 1, characterized in that:
(1) the merchant information authentication module: after the central processing end submits the advertisement cooperation request to the merchant and finishes judging, the central processing end is bound with the merchant website and determined as the advertisement merchant;
the authentication code generation module: after the authentication is successful, generating a specific merchant code;
the merchant store display module: the specific merchant code is presented at the website or brick and mortar store.
8. The novel large-scale accurate marketing advertisement system based on big data internet technology according to claim 1, characterized in that:
(1) the consumer information authentication module: the consumer completes Internet site or APP login registration and generates a unique consumer code;
the consumer credential module: the consumer registration data is transmitted to the central processing end, the central processing end transmits the consumer registration data to the corresponding merchant processor, and meanwhile, corresponding certificates or points are generated in the consumer module according to the incentive module rule, and the consumers can consume or enjoy services in specific merchants or exchange cash to the central processing end;
(2) the marketing cooperation request module: after the consumer finishes the registration of Internet sites or APP login, the consumer can register and log in the advertisement system and submit a marketing cooperation request to the central processing end;
(3) the marketing code generation module: and the central processing end judges that the marketing code meets the requirements, the consumer selects a promoted merchant in the merchant database, and then the system generates a specific marketing code.
9. The new type large-scale accurate marketing advertisement system based on big data internet technology as claimed in claim 1, characterized in that; (1) the merchant terminal or the marketing terminal realizes large-scale and low-cost advertisement putting by printing the specific codes on the commodities and the packaging bags or presenting the cards of the consumers (the spreading form of the specific codes comprises live broadcast and short video), and the system can also push the commodities and services to the registered consumers of the system in the modes of short messages, e-mails and the like after receiving the consent of the consumers;
(2) the merchant end comprises an internet online merchant, an online and offline merchant and an offline entity merchant, the internet merchant comprises an independent station merchant and a platform station merchant, and the entity store merchant comprises a merchant with an independent website and an entity store or a merchant with merchant properties identified by the system.
10. The novel large-scale accurate marketing advertisement system based on big data internet technology according to claim 1, characterized in that: the marketer at the marketing end can be a consumer and a merchant, the consumer scans a specific marketing code to become a valid member of the merchant, the marketer obtains rewards including but not limited to fund rewards, certificate rewards, point rewards, and the system rewards the marketer with partial funds for the resident fee (or membership fee, etc.) of the consumer.
CN202111277963.2A 2021-10-30 2021-10-30 Novel large-scale accurate marketing advertisement system based on big data internet technology Pending CN113947442A (en)

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Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN117333203A (en) * 2023-12-01 2024-01-02 广东付惠吧数据服务有限公司 Member marketing platform combined with business marketing solution

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN117333203A (en) * 2023-12-01 2024-01-02 广东付惠吧数据服务有限公司 Member marketing platform combined with business marketing solution
CN117333203B (en) * 2023-12-01 2024-04-16 广东付惠吧数据服务有限公司 Member marketing platform combined with business marketing solution

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