CN112925599B

CN112925599B - Method, apparatus, medium and program product for presenting presentation information

Info

Publication number: CN112925599B
Application number: CN202110297243.6A
Authority: CN
Inventors: 周婷婷
Original assignee: Shanghai Zhangmen Science and Technology Co Ltd
Current assignee: Shanghai Zhangmen Science and Technology Co Ltd
Priority date: 2021-03-19
Filing date: 2021-03-19
Publication date: 2023-12-15
Anticipated expiration: 2041-03-19
Also published as: CN112925599A

Abstract

The application aims to provide a method, equipment, medium and program product for displaying presentation information, wherein the method comprises the following steps: receiving target presentation information sent by corresponding network equipment, wherein if the target presentation information is request presentation information related to a presentation object, the target presentation information comprises presentation content information and object related information of the presentation object, and the target presentation information is sent to the user equipment by the network equipment after the user equipment responds to reading operation of a user in reading application and sends a presentation information request to the network equipment; presenting content information of the target presentation information through a first presentation window in the reading application; in response to triggering operation of the user on the first presentation window, popping up a second presentation window, and presenting object related information through the second presentation window; in response to a triggering operation of the request button by the user, request information about the presentation object is transmitted to the network device. And the value of the target presentation information is fully exerted while the user experience is improved.

Description

Method, apparatus, medium and program product for presenting presentation information

Technical Field

The present application relates to the field of communications, and in particular, to a technique for displaying presentation information.

Background

With the development of the age, information popularization is ubiquitous. For example, advertisers may act to promote or promote advertising by publishing advertisements on the internet, or pushing advertisements to advertising recipients. The advertisement audience can know the objects to be advertised or promoted by the advertiser according to the advertisement content, thereby achieving the functions of propaganda and promotion.

Disclosure of Invention

It is an object of the present application to provide a method, apparatus, medium and program product for presenting presentation information.

According to one aspect of the present application there is provided a method for presenting presentation information, the method comprising:

receiving target presentation information sent by corresponding network equipment, wherein if the target presentation information is request type presentation information related to a presentation object, the target presentation information comprises presentation content information and object related information of the presentation object, and the target presentation information is sent to the user equipment by the network equipment after the user equipment responds to reading operation of a user in a reading application and sends a presentation information request to the network equipment;

Presenting the presented content information of the target presented information through a first presented window in the reading application;

in response to a first triggering operation of the user on the first presentation window, a second presentation window is popped up, and the object related information is presented through the second presentation window, wherein the second presentation window comprises a request button for presenting the object;

and responding to a second triggering operation of the request button by the user, and sending request information about the presentation object to the network equipment.

According to one aspect of the present application there is provided an apparatus for presenting presentation information, the apparatus comprising:

the system comprises a one-to-one module, a network device and a user device, wherein the one-to-one module is used for receiving target presentation information sent by the corresponding network device, wherein if the target presentation information is request presentation information related to a presentation object, the target presentation information comprises presentation content information and object related information of the presentation object, and the target presentation information is sent to the user device by the network device after the user device responds to reading operation of a user in a reading application and sends a presentation information request to the network device;

The first module is used for displaying the display content information of the target display information through a first display window in the reading application;

the third module is used for responding to the first triggering operation of the user on the first presenting window, popping up a second presenting window, and presenting the object related information through the second presenting window, wherein the second presenting window comprises a request button for presenting the object;

and the four modules are used for responding to the second triggering operation of the request button by the user and sending request information about the presentation object to the network equipment.

According to one aspect of the present application, there is provided a computer device for presenting presentation information, comprising a memory, a processor and a computer program stored on the memory, wherein the computer device comprises a computer program for executing the steps of

The processor executes the computer program to implement the operations of any of the methods described above.

According to one aspect of the present application there is provided a computer readable storage medium having stored thereon a computer program, characterized in that the computer program when executed by a processor performs the operations of any of the methods described above.

According to one aspect of the present application there is provided a computer program product comprising a computer program which, when executed by a processor, implements the steps of any of the methods described above.

Compared with the prior art, the method and the device aim at the request type presentation information related to the presentation object, and when the received target presentation information is the request type presentation information related to the presentation object, the user equipment presents the presentation content information of the target presentation information through the first presentation window in the reading application; in response to a first triggering operation of the user on the first presentation window, a second presentation window is popped up, and the object related information is presented through the second presentation window, wherein the second presentation window comprises a request button for presenting the object; and responding to a second triggering operation of the request button by the user, and sending request information about the presentation object to the network equipment. And the second presentation window is popped up to present the object related information of the presentation object related to the target presentation information, so that a user can better know the presentation object related to the target presentation information, whether the related information of the presentation object is requested to be acquired or not is determined based on the object presentation information, and if the user confirms the request to acquire the related information, the request information about the presentation object can be sent to the network equipment by clicking a request button triggered in the second presentation window to request to acquire the related information (such as an application installation package, a purchase address, book content and the like) of the presentation object. The user can better know the object related information of the presentation object through the second presentation window, and when the user determines that the presentation object is needed, the request information about the presentation object can be timely sent to the network equipment through the second triggering operation of the request button, so that the user experience is improved, and meanwhile, the value of the target presentation information is fully exerted.

Drawings

Other features, objects and advantages of the present application will become more apparent upon reading of the detailed description of non-limiting embodiments, made with reference to the accompanying drawings in which:

FIG. 1 illustrates a system topology for presenting presentation information according to one embodiment of the application;

FIG. 2 shows a flow diagram of a method for presenting presentation information, according to one embodiment of the application;

FIG. 3 shows a flow chart of a method for presenting presentation information according to another embodiment of the application;

FIG. 4 shows a flow chart of a method for presenting presentation information according to yet another embodiment of the application;

FIG. 5 illustrates a device architecture diagram of a user device for presenting presence information, according to one embodiment of the application;

FIG. 6 illustrates a device architecture diagram of a network device for presenting presence information, according to one embodiment of the application;

FIG. 7 illustrates an exemplary system that may be used to implement various embodiments described in the present application.

The same or similar reference numbers in the drawings refer to the same or similar parts.

Detailed Description

The application is described in further detail below with reference to the accompanying drawings.

In one exemplary configuration of the application, the terminal, the device of the service network, and the trusted party each include one or more processors (e.g., central processing units (Central Processing Unit, CPU)), input/output interfaces, network interfaces, and memory.

The Memory may include non-volatile Memory in a computer readable medium, random access Memory (Random Access Memory, RAM) and/or non-volatile Memory, etc., such as Read Only Memory (ROM) or Flash Memory (Flash Memory). Memory is an example of computer-readable media.

Computer readable media, including both non-transitory and non-transitory, removable and non-removable media, may implement information storage by any method or technology. The information may be computer readable instructions, data structures, modules of a program, or other data. Examples of storage media for a computer include, but are not limited to, phase-Change Memory (PCM), programmable Random Access Memory (Programmable Random Access Memory, PRAM), static Random Access Memory (SRAM), dynamic Random Access Memory (Dynamic Random Access Memory, DRAM), other types of Random Access Memory (RAM), read-Only Memory (ROM), electrically erasable programmable read-Only Memory (EEPROM), flash Memory or other Memory technology, read-Only Memory (Compact Disc Read-Only Memory, CD-ROM), digital versatile disks (Digital Versatile Disc, DVD) or other optical storage, magnetic cassettes, magnetic tape storage or other magnetic storage devices, or any other non-transmission medium, which can be used to store information that can be accessed by the computing device.

The device according to the present application includes, but is not limited to, a terminal, a network device, or a device formed by integrating a terminal and a network device through a network. The terminal includes, but is not limited to, any mobile electronic product capable of performing man-machine interaction with a user (for example, performing man-machine interaction through a touch pad), such as a smart phone, a tablet computer, and the like, and the mobile electronic product can adopt any operating system, such as an Android operating system, an iOS operating system, and the like. The network device includes an electronic device capable of automatically performing numerical calculation and information processing according to a preset or stored instruction, and the hardware includes, but is not limited to, a microprocessor, an application specific integrated circuit (Application Specific Integrated Circuit, ASIC), a programmable logic device (Programmable Logic Device, PLD), a field programmable gate array (Field Programmable Gate Array, FPGA), a digital signal processor (Digital Signal Processor, DSP), an embedded device, and the like. The network device includes, but is not limited to, a computer, a network host, a single network server, a plurality of network server sets, or a cloud of servers; here, the Cloud is composed of a large number of computers or network servers based on Cloud Computing (Cloud Computing), which is a kind of distributed Computing, a virtual supercomputer composed of a group of loosely coupled computer sets. Including but not limited to the internet, wide area networks, metropolitan area networks, local area networks, VPN networks, wireless Ad Hoc networks (Ad Hoc networks), and the like. Preferably, the device may also be a program running on the terminal, the network device, or a device formed by integrating the terminal with the network device, the touch terminal, or the network device with the touch terminal through a network.

Of course, those skilled in the art will appreciate that the above-described devices are merely examples, and that other devices now known or hereafter may be present as applicable to the present application, and are intended to be within the scope of the present application and are incorporated herein by reference.

In the description of the present application, the meaning of "a plurality" is two or more unless explicitly defined otherwise.

Herein, "presentation information" as used herein includes, but is not limited to, advertisements, promotional information, and the like.

FIG. 1 illustrates a system topology for presenting presentation information according to one embodiment of the application. The user equipment and the network equipment are in communication connection in a wired or wireless mode. In some embodiments, the network device is a server corresponding to a reading application installed on the user device.

Fig. 2 shows a flow chart of a system method for presenting presentation information based on the system topology shown in fig. 1, wherein the method comprises:

the user equipment responds to the reading operation of the user in the reading application and sends a request for presenting information to the corresponding network equipment;

the network equipment receives the presentation information request, responds to the presentation information request to inquire target presentation information corresponding to the user, and sends the target presentation information to the user equipment, wherein if the target presentation information relates to a presentation object, the target presentation information comprises presentation content information and object related information of the presentation object;

The user equipment receives the target presentation information, and presents presentation content information of the target presentation information through a first presentation window in the reading application; in response to a first triggering operation of the user on the first presentation window, a second presentation window is popped up, and the object related information is presented through the second presentation window, wherein the second presentation window comprises a request button for presenting the object; and responding to a second triggering operation of the request button by the user, and sending request information about the presentation object to the network equipment.

Fig. 3 shows a method for presenting presentation information according to an embodiment of the application, the method comprising step S11, step S12, step S13 and step S14. In step S11, the user equipment receives target presentation information sent by the corresponding network equipment, where if the target presentation information is request presentation information related to a presentation object, the target presentation information includes presentation content information and object related information of the presentation object, and the target presentation information is sent to the user equipment by the network equipment after the user equipment responds to reading operation of the user in a reading application to send a presentation information request to the network equipment; in step S12, the user equipment presents the presentation content information of the target presentation information through a first presentation window in the reading application; in step S13, the user equipment pops up a second presentation window in response to the first triggering operation of the user on the first presentation window, and presents the object related information through the second presentation window, wherein the second presentation window includes a request button related to the presentation object; in step S14, the user device transmits request information about the presentation object to the network device in response to the second trigger operation of the request button by the user.

Specifically, in step S11, the user equipment receives target presentation information sent by the corresponding network equipment, where if the target presentation information is request presentation information related to a presentation object, the target presentation information includes presentation content information and object related information of the presentation object, and the target presentation information is sent to the user equipment by the network equipment after the user equipment sends a presentation information request to the network equipment in response to a reading operation of a user in a reading application. In some embodiments, the reading operation includes, but is not limited to, turning pages, opening electronic books, and the like. For example, the reading application is installed in the user equipment, and when a preset user opens a certain electronic book, the reading application sends a request for presenting information to the network equipment. For another example, the reading application presets that the user sends a request for presenting information to the network device every 5 pages or 10 pages. In some embodiments, the network device queries the target presentation information corresponding to the user in response to the received presentation information request, and sends the target presentation information to the user device. For example, the network device queries target presentation information corresponding to the user from a presentation information database, and sends the target presentation information to the user device. In some embodiments, the presentation object includes, but is not limited to, an application, a book, a commodity, and the like. In some embodiments, the presentation object is an object to which the target presentation information relates. For example, the target presentation information is advertisement information about a certain application, and the application is a presentation object related to the advertisement information. For another example, if the target presentation information is advertisement information about a book, the book is a presentation object related to the advertisement information. In some embodiments, the request class presence information refers to presence information of a presence object to which the presence information relates that may be obtained by a presence information request. For example, the target presentation information is advertisement information related to an application, through which the application can be requested to be downloaded, and the advertisement information is request type advertisement information related to the application. For another example, the target presentation information is advertisement information related to a commodity, and the commodity can be requested to be purchased through the advertisement information, and the advertisement information is request type advertisement information related to the commodity. In some embodiments, if the target presentation information received by the user equipment is the request class presentation information related to the presentation object, the target presentation information includes presentation content information and object related information of the presentation object. In some embodiments, the presentation content information includes, but is not limited to, advertising content, promotional content, and the like. In some embodiments, the object related information includes, but is not limited to, related information for introducing the presentation object, for example, book profile information, application related information, merchandise related information, etc., through which the user can better understand the presentation object to which the target presentation information relates. In some embodiments, the target presence information sent by the network device to the user device includes two types, e.g., one type is request type presence information related to a presence object and the other type is not the request type presence information related to a presence object (e.g., presence information related to an object but not required to request relevant information of the object, e.g., partial public service advertisement, etc.). In some embodiments, when the target presentation information is request class presentation information relating to a presentation object, the target presentation information includes presentation content information, object related information of the presentation object. In other embodiments, the target presentation information includes only presentation content information when the target presentation information is not request class presentation information related to a presentation object. For both types of targets, information is presented, and the user device will perform different responses.

In step S12, the user device presents the presentation content information of the target presentation information in the reading application through a first presentation window. In some embodiments, the user device presents the presentation content information of the target presentation information via a presentation window, regardless of whether the target presentation information is the request class presentation information related to the presentation object, but the presentation windows differ. For example, when the target presentation information is request class presentation information related to a presentation object, the first presentation window created by the user device corresponds to a corresponding trigger event (e.g., popup a second presentation window when a first trigger operation on the first presentation window is detected), by which the user device performs a next operation (e.g., popup a second presentation window); and when the target presentation information is not the request type presentation information related to the presentation object, the user equipment presents the presentation content information of the target presentation information through a third presentation window, and the third presentation window created by the user equipment has no corresponding trigger event, for example, no subsequent operation is performed by triggering the third presentation window (for example, any operation performed by the user on the third presentation window triggers the pop-up of the second presentation window). For example, when the target presentation information is request class presentation information related to a presentation object, the user device first presents presentation content information of the target presentation information through a first presentation window in the reading application. In some embodiments, the user device determines the type of the target presence information based on the identification information carried by the target presence information. For example, if the identification information is "1", it is determined that the target presentation information is request type presentation information related to a presentation object, and the user equipment presents the presentation content information of the target presentation information through the first presentation window, so that the second presentation window is popped up in response to the first triggering operation of the first presentation window by the user. For another example, if the identification information is "0", it is determined that the target presentation information is not the request type presentation information related to the presentation object, and the user equipment presents the presentation content information of the target presentation information through the third presentation window. Of course, it will be understood by those skilled in the art that the target presentation information may not carry the identification information, and the user device determines the type of the target presentation information according to the received result, for example, if the target presentation information received by the user device includes, in addition to presentation content information, object related information, it may be determined that the target presentation information is request type presentation information related to presenting an object; if the target presence information received by the user device includes only presence content information, it may be determined that the target presence information is not request class presence information related to a presence object.

In step S13, the user equipment pops up a second presentation window in response to the first trigger operation of the user on the first presentation window, and presents the object related information through the second presentation window, where the second presentation window includes a request button related to the presentation object. In some embodiments, the first trigger operation includes a trigger operation performed by the user on any location of the first presentation window (e.g., clicking on any location of the first presentation window); in other embodiments, the first triggering operation includes a triggering operation performed on a particular location of the first presentation window (e.g., clicking on an upper right corner, a middle location, or clicking on a particular button of the first presentation window). For example, when the user equipment detects a first trigger operation on the first presentation window, the user equipment pops up a second presentation window and presents object related information of a presentation object related to the target presentation information through the second presentation window, so that the user can better know the presentation object related to the target presentation information, and accordingly whether request information about the presentation object is sent to the network equipment is determined. In some embodiments, the second presentation window includes a request button for the presentation object, through which request information for the presentation object is sent to the network device.

In step S14, the user device transmits request information about the presentation object to the network device in response to the second trigger operation of the request button by the user. In some embodiments, the second trigger operation includes a trigger operation by the user on a request button in the second presentation window. For example, when the user device detects a second trigger operation of the request button by the user, the user device transmits request information about the presentation object to the network device to request the network device to return related information (e.g., an installation package, a purchase link, or a download link, etc.) of the presentation object. In some embodiments, the request information includes presentation identification information (e.g., advertisement identification) of the target presentation information, so that the network device can obtain relevant information (e.g., installation package, purchase link, download link, etc.) of the presentation object related to the target presentation information from the presentation information database according to the presentation identification information. In other embodiments, the request information includes an acquisition address (e.g., download link, purchase link, etc.) of the presentation object, and the user directly acquires the relevant information of the presentation object from the corresponding acquisition address by clicking the request button (e.g., the target presentation information further includes the acquisition address of the presentation object therein, and the user device implants the acquisition address into the request button so that the user directly requests the relevant information of the presentation object by clicking the request button).

For example, the reading application is installed in the user equipment a, and in the process that the user equipment a reads the target novel a through the reading application on the user equipment a, the user equipment a responds to the page turning operation of the user equipment a on the target novel a to send a presentation information request to the network equipment corresponding to the reading application. And the network equipment receives the presentation information request and sends corresponding target presentation information A to the user equipment A. If the target presentation information a is request type presentation information related to a presentation object, for example, the target presentation information a is advertisement information related to an application, the advertisement information includes advertisement content information and application related information of the application. The user device a first presents the advertising content information through a first presentation window in response to the target presentation information a it receives. And responding to the first triggering operation of the user A on the first presentation window, popping up a second presentation window, and presenting application related information of the application related to the advertisement information through the second presentation window. After reading the application related information, the user a may perform a second trigger operation on the second presentation window (for example, click a request button on the second presentation window), and in response to the second trigger operation performed on the second presentation window by the user, the user device sends, to the network device, request information about the application, so as to request the network device to return to an installation package of the application. On the one hand, the target presentation information is request type presentation information related to a presentation object, and the presentation object can be acquired only by requiring a user to perform further operation (e.g. downloading), so that the user can conveniently and quickly acquire relevant information (e.g. installation package, downloading link, etc.) of the presentation object while propaganda the related presentation object by transmitting the presentation information to the user equipment, and the user experience can be greatly improved, and meanwhile, the value of the target presentation information can be fully exerted. On the other hand, the presented object related to the target presented information is not necessarily an object required or wanted by the user, so that the user requests to acquire the related information of the presented object under the condition that the presented object related to the target presented information is required or wanted, and the experience of the user can be further improved. In this embodiment, for request type presentation information related to a presentation object, the user device first presents presentation content information of the target presentation information through a first presentation window, pops up a second presentation window when detecting a first trigger operation of the user on the first presentation window, presents object related information of the presentation object related to the target presentation information through the second presentation window, so that the user better knows about the presentation object related to the target presentation information through the object related information presented by the second presentation window, and when interested in the presentation object, sends the request information to the network device by clicking a request button on the second presentation window.

In some embodiments, the step S11 further includes: the method comprises the steps that user equipment receives target presentation information sent by corresponding network equipment, wherein if the target presentation information is not request presentation information related to a presentation object, the target presentation information only comprises presentation content information, and the target presentation information is sent to the user equipment by the network equipment after the user equipment responds to reading operation of a user in a reading application and sends a presentation information request to the network equipment; the method further comprises a step S15 (not shown), in which step S15 the user device presents the presentation content information of the target presentation information only through a third presentation window in the reading application. For example, when the target presentation information received by the user equipment is request type presentation information related to a presentation object, the user equipment presents presentation content information of the target presentation information through the first presentation window, and when a trigger operation on the first presentation window is detected, the user equipment pops up the second presentation window, wherein the first trigger operation comprises a trigger operation (for example, clicking on any position of the first presentation window) performed by the user on any position of the first presentation window. And when the target presentation information received by the user equipment is not the request type presentation information related to the presentation object, the target presentation information only comprises the presentation content information, and the user equipment presents the presentation content information of the target presentation information through the third presentation window. Here, presenting the presentation content information of the target presentation information only through the third presentation window in the reading application means that the second presentation window is not triggered to pop up even if the user performs any operation on the third presentation window, and when the target presentation information is not the request type presentation information related to the presentation object, the user device presents only the presentation content information of the target presentation information. In some embodiments, the reading operation includes, but is not limited to, turning pages, opening electronic books, and the like. For example, the reading application is installed in the user equipment, and when a preset user opens a certain electronic book, the reading application sends a request for presenting information to the network equipment. For another example, the reading application presets that the user sends a request for presenting information to the network device every 5 pages or 10 pages. In some embodiments, the network device queries the target presentation information corresponding to the user in response to the received presentation information request, and sends the target presentation information to the user device. For example, the network device queries target presentation information corresponding to the user from a presentation information database, and sends the target presentation information to the user device.

In some embodiments, the step S12 includes: if the target presentation information is request type presentation information related to a presentation object, presenting presentation content information of the target presentation information in the reading application through a first presentation window, wherein the first presentation window comprises an interactive button; the step S13 includes: and the user equipment responds to the first triggering operation of the user on the interactive button, and pops up a second presentation window, and presents the object related information of the presentation object through the second presentation window, wherein the first presentation window comprises a request button related to the presentation object. For example, the first trigger operation includes a trigger operation performed on a particular location (e.g., the interactive button) of the first presentation window. In some embodiments, when the target presentation information is the request type presentation information related to the presentation object, the user equipment presents the presentation content information of the target presentation information through the first presentation window, wherein the first presentation window comprises an interactive button, and when the user equipment detects a first trigger operation on the interactive button (for example, clicks the interactive button), a second presentation window is popped up, and the presentation of the object related information related to the presentation honored by the target presentation information is presented through the second presentation window. In this embodiment, the user device pops up a second presentation window in response to a first trigger operation of the user on the interactive button in the first presentation window, so as to avoid a phenomenon that the user pops up the second presentation window due to misoperation.

In some embodiments, when the target presentation information is request type presentation information related to a presentation object, the user equipment presents presentation content information included in the target presentation information through the first presentation window, the first presentation window includes the interactive button, and the second presentation window is triggered to pop up through the interactive button. In other embodiments, the step S12 further includes: and if the target presentation information is not the request type presentation information related to the presentation object, presenting the presentation content information of the target presentation information only through a third presentation window in the reading application. For example, the interactive button is not included in the third presentation window, so that popup of the second presentation window is not triggered.

In some embodiments, the step S11 includes: the method comprises the steps that user equipment receives target presentation information sent by corresponding network equipment, wherein if the target presentation information is request presentation information related to a presentation object, the target presentation information comprises presentation content information, object related information of the presentation object and request links related to the presentation object, and the target presentation information is sent to the user equipment by the network equipment after the user equipment responds to reading operation of a user in reading application and sends a presentation information request to the network equipment; the step S13 includes: in response to a first triggering operation of the user on the first presentation window, a second presentation window is popped up, and object related information of the presentation object is presented through the second presentation window, wherein the second presentation window comprises a request button related to the presentation object; the request link is implanted into the request button. In some embodiments, if the target presentation information is request type presentation information related to a presentation object, the target presentation information returned by the network device to the user device includes a request link (for example, a link of an installation package, a download link of a book, or a purchase link of a commodity) about the presentation object in addition to the presentation content information and object related information. In some embodiments, the user equipment directly implants the request connection of the presentation object onto the request button of the second presentation window, so as to respond to the triggering operation of the user on the request button and acquire the related information of the presentation object through the request link.

In some embodiments, the step S14 includes: and if the presentation time of the object related information reaches a time threshold, responding to the second triggering operation of the request button by the user, and sending request information about the presentation object to the network equipment. In some embodiments, the time threshold includes, but is not limited to, 5 seconds, 10 seconds, or other time threshold. In some embodiments, in order to ensure that the user determines to request the presentation object after seeing the object related information presented in the second presentation window, the user device monitors the presentation time of the object related information, and only after the presentation time reaches a preset time threshold, the user device sends the request information about the presentation object to the network device in response to the second trigger operation of the request button by the user.

In some embodiments, the difference in width of the second presentation window and the first presentation window is less than or equal to a width threshold, and the difference in height of the two presentation windows and the first presentation window is greater than a height threshold. In some embodiments, the second presentation window is presented above the first presentation window, and the size of the second presentation window is smaller than the size of the first presentation window, and the width of the second presentation window is similar to the width of the first presentation window, and the height difference between the second presentation window and the first presentation window is larger, so as to avoid completely shielding the presented content information presented in the first presentation window. For example, the width threshold is 0, or one tenth of the width of the display interface of the user device (for example, the user device stores the width information of the display interface, and one tenth of the width information is taken as the width threshold). In some embodiments, the height threshold is one fifth of the height of the display interface of the user device (e.g., the user device has stored therein height information for the display interface, one fifth of the height information being the height threshold).

In some embodiments, the presentation object comprises any one of:

1) Application. For example, the presentation object to which the target presentation information relates is an application APP, and for example, the target presentation information is presentation information relating to a certain application APP.

2) And (5) books. For example, the presentation object related to the target presentation information is a book, and for example, the target presentation information is presentation information related to a certain book.

3) And (5) commodity. For example, the presentation object related to the target presentation information is a commodity, and for example, the target presentation information is presentation information related to a commodity.

Of course, those skilled in the art will appreciate that the above-described presentation objects are merely examples, and that other presentation objects that may be present in the present application or in the future are applicable to the present application and are also within the scope of the present application and are incorporated herein by reference.

In some embodiments, the object related information includes any one of:

1) And applying the related information. For example, the application-related information includes, but is not limited to: application name, package name information, application size, version information, developer information, privacy policy links, user rights links, total user volume information, user rating information about the application, etc., so that the user can better understand the application to which the target presentation information relates to determine whether to download the application. Of course, it will be appreciated by those skilled in the art that the above-described application-related information is merely exemplary, and that other application-related information that may be present in the present application or otherwise may be present in the future is applicable to the present application and is within the scope of the present application and incorporated herein by reference. For example, others may provide the user with a better understanding of the relevant information of the application. For example, the target presentation information is request type presentation information related to an application APP, the user equipment presents presentation content information of the target presentation information through the first presentation window, and pops up a second presentation window in response to a first trigger operation of the user on the first presentation window so as to present application related information of the application APP through the second presentation window, and when the user confirms that the application APP is to be downloaded, a request button on the second presentation window is clicked to request the application APP to be downloaded.

2) Book profile information. For example, the book profile information includes, but is not limited to, author information, story line summary, book content summary, creation time, etc., so that the user can better understand the book to which the target presentation information relates to determine whether to request acquisition of the book. For example, the target presentation information is request type presentation information related to a book, the user equipment presents presentation content information of the target presentation information through the first presentation window, and pops up a second presentation window in response to a first trigger operation of the user on the first presentation window so as to present book profile information of the book through the second presentation window, and when the user confirms that the book is to be downloaded, a request button on the second presentation window is clicked so as to request the book to be downloaded.

3) Merchandise related information. For example, the merchandise related information includes, but is not limited to, merchandise sales, price, place of production, etc., so that the user can better understand the merchandise to determine whether to purchase the merchandise. For example, the target presentation information is request type presentation information related to a commodity, the user equipment presents presentation content information of the target presentation information through the first presentation window, and pops up a second presentation window in response to a first trigger operation of the user on the first presentation window so as to present commodity related information of the commodity through the second presentation window, and when the user confirms that the commodity is to be purchased, a request button on the second presentation window is clicked to request acquisition of a purchase link of the commodity.

Of course, it will be appreciated by those skilled in the art that the above-described object related information is merely exemplary, and that other existing or future possible object related information may be adapted for use with the present application, and are also within the scope of the present application and incorporated herein by reference.

Fig. 4 shows a method for presenting presentation information according to another embodiment of the present application, the method comprising step S21, step S22 and step S23. In step S21, the network device receives a presence information request sent by the user device, where the presence information request is sent to the network device by the user device in response to a reading operation of the user in a reading application; in step S22, the network device queries the target presentation information corresponding to the user in response to the presentation information request; in step S23, the network device sends the target presentation information to the user device, where if the target presentation information is request type presentation information related to a presentation object, the target presentation information includes presentation content information and object related information of the presentation object, so that the user device presents the presentation content information through a first presentation window, and pops up a second presentation window through responding to a first trigger operation of the user on the first presentation window, and presents the object related information through the second presentation window.

Specifically, in step S21, the network device receives a presence information request sent by the user device, where the presence information request is sent by the user device to the network device in response to a reading operation of the user in the reading application. In some embodiments, the reading operation includes, but is not limited to, turning pages, opening electronic books, and the like. For example, the reading application is installed in the user equipment, and when a preset user opens a certain electronic book, the reading application sends a request for presenting information to the network equipment. For another example, the reading application presets that the user sends a request for presenting information to the network device every 5 pages or 10 pages.

In step S22, the network device queries the target presence information corresponding to the user in response to the presence information request. In some embodiments, the network device queries a presence information database for target presence information corresponding to the user in response to the presence information request. In some embodiments, the target presentation information corresponding to the user refers to presentation information interested by the user, so as to improve the interest of the user in reading the presentation content of the target presentation information, and improve the probability of the user requesting to acquire the related information of the presentation object when the target presentation information is request type presentation information related to the presentation object.

In step S23, the network device sends the target presentation information to the user device, where if the target presentation information is request type presentation information related to a presentation object, the target presentation information includes presentation content information and object related information of the presentation object, so that the user device presents the presentation content information through a first presentation window, and pops up a second presentation window through responding to a first trigger operation of the user on the first presentation window, and presents the object related information through the second presentation window. In some embodiments, the presentation object includes, but is not limited to, an application, a book, a commodity, and the like. In some embodiments, the presentation object is an object to which the target presentation information relates. For example, the target presentation information is advertisement information about a certain application, and the application is a presentation object related to the advertisement information. For another example, if the target presentation information is advertisement information about a book, the book is a presentation object related to the advertisement information. In some embodiments, the request class presence information refers to presence information of a presence object to which the presence information relates that may be obtained by a presence information request. For example, the target presentation information is advertisement information related to an application, through which the application can be requested to be downloaded, and the advertisement information is request type advertisement information related to the application. For another example, the target presentation information is advertisement information related to a commodity, and the commodity can be requested to be purchased through the advertisement information, and the advertisement information is request type advertisement information related to the commodity. In some embodiments, the presentation content information includes, but is not limited to, advertising content, promotional content, and the like. In some embodiments, the object related information includes, but is not limited to, related information for introducing the presentation object, for example, book profile information, application related information, merchandise related information, etc., through which the user can better understand the presentation object to which the target presentation information relates. In some embodiments, the target presentation information queried by the network device includes two types, for example, one type is request type presentation information related to presenting an object, and the other type is not the request type presentation information related to presenting an object (for example, presentation information related to an object but not required to request relevant information of the object, for example, a partial public service advertisement, etc.). In some embodiments, when the target presence information is request class presence information related to a presence object, the target presence information queried by the network device includes presence content information, object related information of the presence object. In other embodiments, the target presence information queried by the network device includes only presence content information when the target presence information is not request class presence information related to a presence object. The network device may send different types of target presence information to the user device for which the user device may perform different responses.

In some embodiments, the step S23 further includes: if the target presentation information is not the request type presentation information related to the presentation object, the target presentation information only comprises the presentation content information. In some embodiments, when the target presence information corresponding to the user queried by the network device is not the request type presence information related to the presence object, the target presence information sent by the network device to the user device only includes the presence content information. The user equipment presents the presented content information through a third presented window based on the received target presented information only comprising the presented content information, wherein the presented content information is presented by the user equipment through the third presented window, and the presented content information comprises two parallel presented modes, one is that when the first presented window can trigger to pop up the second presented window after clicking any position of the first presented window, the third presented window has no trigger event and is only used for presenting the presented content information; another way is that when the first presenting window is a specific position (e.g. an interactive button) is clicked, the second presenting window can be triggered to pop up, and the third presenting window does not have the interactive button, so that the second presenting window cannot be triggered to pop up.

In some embodiments, the step S22 includes: and the network equipment queries and acquires target presentation information corresponding to the user from a presentation information database according to the user related information of the user, wherein the user related information is matched with the information attribute of the target presentation information. In some embodiments, the user-related information includes, but is not limited to, user preferences (e.g., user preference information like reading, like shopping, like playing games, like traveling, like sports, etc.). In some embodiments, the information attribute information includes, but is not limited to, attribute information of a reading class, a game class, a sports class, a merchandise class, and the like. In some embodiments, a presence information database is built in the network device, where the presence information database includes a plurality of presence information, and each presence information corresponds to own information attribute information, so that the network device queries, from the presence information database, information attribute information that matches the user related information according to the user related information of the user, and uses the presence information corresponding to the information attribute information as the target presence information. In some embodiments, the network device stores user related information of a plurality of users, where each user related information has a mapping relationship with user identification information or device identification information of the user, and the network device may query, according to device identification information or user identification information carried in a presentation information request sent by the user device, user related information corresponding to the user. In some embodiments, a presence information database as shown in table 1 or table 2 is built in the network device, and information attribute information corresponding to each presence information is stored in the presence information database, so that the network device queries information attribute information matched with the user related information based on the user related information, thereby determining target presence information corresponding to the user. In some embodiments, if the network device queries that there are a plurality of presence information that match the user related information, the network device may randomly determine one of the plurality of presence information that matches as the target presence information corresponding to the user. In some embodiments, as shown in table 1 below, if the presence information is request type presence information related to a presence object, the presence information database includes, in addition to the presence content information recorded with the presence information, object related information of the presence object related to the presence information. In other embodiments, as shown in table 2 below, if the presence information is request type presence information related to a presence object, the presence information database includes, in addition to the presence content information recorded with the presence information, object related information of the presence object related to the presence information and a request link (e.g., download link, purchase link, etc.).

Table 1 presents an information database

Table 2 presents an information database

Of course, it will be appreciated by those skilled in the art that the presence information databases shown above are by way of example only, and that other presence information databases, whether existing or hereafter may be present, are applicable to the present application and are within the scope of the present application and are incorporated herein by reference.

In some embodiments, the method further includes step S24 (not shown), in step S14, if the target presentation information includes presentation content information, object related information of a presentation object to which the target presentation information relates, determining the target presentation information as request type presentation information related to the presentation object; if the target presentation information of the user object only includes presentation content information, determining that the target presentation information is not request class presentation information related to the presentation object. In some embodiments, when querying the target presentation information corresponding to the user, the network device determines whether the target presentation information is request type presentation information related to the presentation object based on the queried result. For example, if the target presentation information finally determined by the network device includes presentation content information and object related information of a presentation object related to the target presentation information, determining that the target presentation information is the request type presentation information related to the presentation object; for another example, if the target presence information finally determined by the network device includes only presence content information, it is determined that the target presence information is not the request class presence information related to the presence object. In some embodiments, after determining the type of the target presence information, the network device marks the type of the target presence information, for example, if the target presence information is the request type presence information related to the presence object, the network device adds identification information "1", and the target presence information sent to the user device carries the identification information so as to inform the user device that the target presence information is the request type presence information related to the presence object. For another example, if the target presentation information is not the request type presentation information related to the presentation object, adding identification information "0", where the target presentation information sent to the user equipment carries the identification information, so as to inform the user equipment that the target presentation information is not the request type presentation information related to the presentation object, where the user equipment can perform a corresponding operation based on the identification information carried by the target presentation information. For example, if the target presentation information carries identification information "1", the user equipment presents the presentation content information of the target presentation information through the first presentation window, so as to pop up the second presentation window in response to the first triggering operation of the user on the first presentation window. For another example, if the target presentation information carries identification information "0", the user equipment presents the presentation content information of the target presentation information through the third presentation window. In some embodiments, the type of each presentation information is recorded in advance in the presentation information database, the identification information is added, and the network device directly sends the determined target presentation information carrying the identification information to the user device.

In some embodiments, the method further includes step S25 (not shown), in step S25, if the target presentation information includes presentation content information, object related information of a presentation object to which the target presentation information relates, and a request link with respect to the presentation object, determining the target presentation information as request class presentation information related to the presentation object; if the target presentation information of the user object only comprises presentation content information, determining that the target presentation information is not request type presentation information related to the presentation object; the step S23 includes: and sending the target presentation information to the user equipment, wherein if the target presentation information is request type presentation information related to a presentation object, the target presentation information comprises presentation content information, object related information of the presentation object and request links related to the presentation object, so that the user equipment can present the presentation content information through a first presentation window, pop up a second presentation window in response to a first triggering operation of the user on the first presentation window, present the object related information through the second presentation window and implant the request links on a request button of the second presentation window. In some embodiments, as shown in table 2 above, for request class presence information relating to a presence object, the presence information database stores request links for the presence object in addition to object related information for the presence object. In some embodiments, when the target presence information determined by the network device includes request link, object related information, the network device determines the target presence information as request class presence information related to the presence object; when the target presence information determined by the network device includes only presence content information, the network device determines that the target presence information is not request class presence information related to a presence object. In some embodiments, after determining the type of the target presence information (e.g., the request class presence information related to the presence object, or not the request class presence information related to the presence object), the network device identifies the type of the target presence information by adding identification information to inform the user device of the type of the target presence information. When the target presentation information comprises a request link, the network device sends the request link, the object related information and the presentation content information I to the user device, so that the user device implants the request link into a request button of a pop-up second presentation window.

Fig. 5 shows a device structure diagram of a user device for presenting presence information, the device comprising one-to-one, two, three and four modules, according to an embodiment of the application. The system comprises a one-to-one module, a network device and a user device, wherein the one-to-one module is used for receiving target presentation information sent by the corresponding network device, wherein if the target presentation information is request presentation information related to a presentation object, the target presentation information comprises presentation content information and object related information of the presentation object, and the target presentation information is sent to the user device by the network device after the user device responds to reading operation of a user in a reading application and sends a presentation information request to the network device; the first module is used for displaying the display content information of the target display information through a first display window in the reading application; the third module is used for responding to the first triggering operation of the user on the first presenting window, popping up a second presenting window, and presenting the object related information through the second presenting window, wherein the second presenting window comprises a request button for presenting the object; and the four modules are used for responding to the second triggering operation of the request button by the user and sending request information about the presentation object to the network equipment.

Specifically, a one-to-one module is configured to receive target presentation information sent by a corresponding network device, where if the target presentation information is request presentation information related to a presentation object, the target presentation information includes presentation content information and object related information of the presentation object, and the target presentation information is sent by the network device to the user device after the user device sends a presentation information request to the network device in response to a reading operation of a user in a reading application. In some embodiments, the reading operation includes, but is not limited to, turning pages, opening electronic books, and the like. For example, the reading application is installed in the user equipment, and when a preset user opens a certain electronic book, the reading application sends a request for presenting information to the network equipment. For another example, the reading application presets that the user sends a request for presenting information to the network device every 5 pages or 10 pages. In some embodiments, the network device queries the target presentation information corresponding to the user in response to the received presentation information request, and sends the target presentation information to the user device. For example, the network device queries target presentation information corresponding to the user from a presentation information database, and sends the target presentation information to the user device. In some embodiments, the presentation object includes, but is not limited to, an application, a book, a commodity, and the like. In some embodiments, the presentation object is an object to which the target presentation information relates. For example, the target presentation information is advertisement information about a certain application, and the application is a presentation object related to the advertisement information. For another example, if the target presentation information is advertisement information about a book, the book is a presentation object related to the advertisement information. In some embodiments, the request class presence information refers to presence information of a presence object to which the presence information relates that may be obtained by a presence information request. For example, the target presentation information is advertisement information related to an application, through which the application can be requested to be downloaded, and the advertisement information is request type advertisement information related to the application. For another example, the target presentation information is advertisement information related to a commodity, and the commodity can be requested to be purchased through the advertisement information, and the advertisement information is request type advertisement information related to the commodity. In some embodiments, if the target presentation information received by the user equipment is the request class presentation information related to the presentation object, the target presentation information includes presentation content information and object related information of the presentation object. In some embodiments, the presentation content information includes, but is not limited to, advertising content, promotional content, and the like. In some embodiments, the object related information includes, but is not limited to, related information for introducing the presentation object, for example, book profile information, application related information, merchandise related information, etc., through which the user can better understand the presentation object to which the target presentation information relates. In some embodiments, the target presence information sent by the network device to the user device includes two types, e.g., one type is request type presence information related to a presence object and the other type is not the request type presence information related to a presence object (e.g., presence information related to an object but not required to request relevant information of the object, e.g., partial public service advertisement, etc.). In some embodiments, when the target presentation information is request class presentation information relating to a presentation object, the target presentation information includes presentation content information, object related information of the presentation object. In other embodiments, the target presentation information includes only presentation content information when the target presentation information is not request class presentation information related to a presentation object. For both types of targets, information is presented, and the user device will perform different responses.

And the second module is used for presenting the presentation content information of the target presentation information through the first presentation window in the reading application. In some embodiments, the user device presents the presentation content information of the target presentation information via a presentation window, regardless of whether the target presentation information is the request class presentation information related to the presentation object, but the presentation windows differ. For example, when the target presentation information is request class presentation information related to a presentation object, the first presentation window created by the user device corresponds to a corresponding trigger event (e.g., popup a second presentation window when a first trigger operation on the first presentation window is detected), by which the user device performs a next operation (e.g., popup a second presentation window); and when the target presentation information is not the request type presentation information related to the presentation object, the user equipment presents the presentation content information of the target presentation information through a third presentation window, and the third presentation window created by the user equipment has no corresponding trigger event, for example, no subsequent operation is performed by triggering the third presentation window (for example, any operation performed by the user on the third presentation window triggers the pop-up of the second presentation window). For example, when the target presentation information is request class presentation information related to a presentation object, the user device first presents presentation content information of the target presentation information through a first presentation window in the reading application. In some embodiments, the user device determines the type of the target presence information based on the identification information carried by the target presence information. For example, if the identification information is "1", it is determined that the target presentation information is request type presentation information related to a presentation object, and the user equipment presents the presentation content information of the target presentation information through the first presentation window, so that the second presentation window is popped up in response to the first triggering operation of the first presentation window by the user. For another example, if the identification information is "0", it is determined that the target presentation information is not the request type presentation information related to the presentation object, and the user equipment presents the presentation content information of the target presentation information through the third presentation window. Of course, it will be understood by those skilled in the art that the target presentation information may not carry the identification information, and the user device determines the type of the target presentation information according to the received result, for example, if the target presentation information received by the user device includes, in addition to presentation content information, object related information, it may be determined that the target presentation information is request type presentation information related to presenting an object; if the target presence information received by the user device includes only presence content information, it may be determined that the target presence information is not request class presence information related to a presence object.

And the three modules are used for responding to the first triggering operation of the user on the first presentation window, popping up a second presentation window, and presenting the object related information through the second presentation window, wherein the second presentation window comprises a request button for presenting the object. In some embodiments, the first trigger operation includes a trigger operation performed by the user on any location of the first presentation window (e.g., clicking on any location of the first presentation window); in other embodiments, the first triggering operation includes a triggering operation performed on a particular location of the first presentation window (e.g., clicking on an upper right corner, a middle location, or clicking on a particular button of the first presentation window). For example, when the user equipment detects a first trigger operation on the first presentation window, the user equipment pops up a second presentation window and presents object related information of a presentation object related to the target presentation information through the second presentation window, so that the user can better know the presentation object related to the target presentation information, and accordingly whether request information about the presentation object is sent to the network equipment is determined. In some embodiments, the second presentation window includes a request button for the presentation object, through which request information for the presentation object is sent to the network device.

And the four modules are used for responding to the second triggering operation of the request button by the user and sending request information about the presentation object to the network equipment. In some embodiments, the second trigger operation includes a trigger operation by the user on a request button in the second presentation window. For example, when the user device detects a second trigger operation of the request button by the user, the user device transmits request information about the presentation object to the network device to request the network device to return related information (e.g., an installation package, a purchase link, or a download link, etc.) of the presentation object. In some embodiments, the request information includes presentation identification information (e.g., advertisement identification) of the target presentation information, so that the network device can obtain relevant information (e.g., installation package, purchase link, download link, etc.) of the presentation object related to the target presentation information according to the presentation identification information. In other embodiments, the request information includes an acquisition address (e.g., download link, purchase link, etc.) of the presentation object, and the user directly acquires the relevant information of the presentation object from the corresponding acquisition address by clicking the request button (e.g., the target presentation information further includes the acquisition address of the presentation object therein, and the user device implants the acquisition address into the request button so that the user directly requests the relevant information of the presentation object by clicking the request button).

In some embodiments, the one-to-one module is further to: receiving target presentation information sent by corresponding network equipment, wherein if the target presentation information is not request presentation information related to a presentation object, the target presentation information only comprises presentation content information, and the target presentation information is sent to the user equipment by the network equipment after the user equipment responds to reading operation of a user in a reading application and sends a presentation information request to the network equipment; the device further comprises a five module (not shown) for presenting the presentation content information of the target presentation information in the reading application only via the third presentation window.

The specific embodiments of the one-to-one module and the one-to-five module are the same as or similar to the specific embodiments of the step S11 and the step S15, and thus are not described in detail and are incorporated herein by reference.

In some embodiments, the two modules are for: if the target presentation information is request type presentation information related to a presentation object, presenting presentation content information of the target presentation information in the reading application through a first presentation window, wherein the first presentation window comprises an interactive button; the three modules are used for: and responding to the first triggering operation of the user on the interactive button, popping up a second presentation window, and presenting the object related information of the presentation object through the second presentation window, wherein the first presentation window comprises a request button related to the presentation object.

Here, the specific embodiments of the two modules and the three modules are the same as or similar to the specific embodiments of the step S12 and the step S13, and thus are not described in detail and are incorporated herein by reference.

In some embodiments, the two modules are further for: and if the target presentation information is not the request type presentation information related to the presentation object, presenting the presentation content information of the target presentation information only through a third presentation window in the reading application.

Here, the specific implementation manner of the two modules is the same as or similar to the specific embodiment of the step S12, and thus will not be described in detail, and is incorporated herein by reference.

In some embodiments, the one-to-one module is to: receiving target presentation information sent by corresponding network equipment, wherein if the target presentation information is request type presentation information related to a presentation object, the target presentation information comprises presentation content information, object related information of the presentation object and request links related to the presentation object, and the target presentation information is sent to the user equipment by the network equipment after the user equipment responds to reading operation of a user in reading application to send a presentation information request to the network equipment; the three modules are used for: in response to a first triggering operation of the user on the first presentation window, a second presentation window is popped up, and object related information of the presentation object is presented through the second presentation window, wherein the second presentation window comprises a request button related to the presentation object; the request link is implanted into the request button.

The specific embodiments of the one-to-one module and the one-to-three module are the same as or similar to the specific embodiments of the step S11 and the step S13, and thus are not described in detail and are incorporated herein by reference.

In some embodiments, the one four modules are for: and if the presentation time of the object related information reaches a time threshold, responding to the second triggering operation of the request button by the user, and sending request information about the presentation object to the network equipment.

Here, the specific implementation manner of the four modules is the same as or similar to the specific embodiment of the step S14, and thus will not be described in detail, and is incorporated herein by reference.

In some embodiments, the presentation object comprises any one of:

In some embodiments, the object related information includes any one of:

Fig. 6 shows a device architecture diagram of a network device for presenting presence information, the device comprising two-one, two-two and two-three modules, according to one embodiment of the application. The second module is used for receiving a presentation information request sent by user equipment, wherein the presentation information request is sent to the network equipment by the user equipment in response to reading operation of a user in reading application; the second module is used for responding to the presentation information request and inquiring target presentation information corresponding to the user; and the second and third modules are used for sending the target presentation information to the user equipment, wherein if the target presentation information is request presentation information related to a presentation object, the target presentation information comprises presentation content information and object related information of the presentation object, so that the user equipment can present the presentation content information through a first presentation window, and a second presentation window is popped up to present the object related information through the second presentation window by responding to a first triggering operation of the user on the first presentation window.

Specifically, the second module is configured to receive a presence information request sent by a user device, where the presence information request is sent to the network device by the user device in response to a reading operation of a user in a reading application. In some embodiments, the reading operation includes, but is not limited to, turning pages, opening electronic books, and the like. For example, the reading application is installed in the user equipment, and when a preset user opens a certain electronic book, the reading application sends a request for presenting information to the network equipment. For another example, the reading application presets that the user sends a request for presenting information to the network device every 5 pages or 10 pages.

And the second module is used for responding to the presentation information request and inquiring the target presentation information corresponding to the user. In some embodiments, the network device queries a presence information database for target presence information corresponding to the user in response to the presence information request. In some embodiments, the target presentation information corresponding to the user refers to presentation information interested by the user, so as to improve the interest of the user in reading the presentation content of the target presentation information, and improve the probability of the user requesting to acquire the related information of the presentation object when the target presentation information is request type presentation information related to the presentation object.

And the second and third modules are used for sending the target presentation information to the user equipment, wherein if the target presentation information is request presentation information related to a presentation object, the target presentation information comprises presentation content information and object related information of the presentation object, so that the user equipment can present the presentation content information through a first presentation window, and a second presentation window is popped up to present the object related information through the second presentation window by responding to a first triggering operation of the user on the first presentation window. In some embodiments, the presentation object includes, but is not limited to, an application, a book, a commodity, and the like. In some embodiments, the presentation object is an object to which the target presentation information relates. For example, the target presentation information is advertisement information about a certain application, and the application is a presentation object related to the advertisement information. For another example, if the target presentation information is advertisement information about a book, the book is a presentation object related to the advertisement information. In some embodiments, the request class presence information refers to presence information of a presence object to which the presence information relates that may be obtained by a presence information request. For example, the target presentation information is advertisement information related to an application, through which the application can be requested to be downloaded, and the advertisement information is request type advertisement information related to the application. For another example, the target presentation information is advertisement information related to a commodity, and the commodity can be requested to be purchased through the advertisement information, and the advertisement information is request type advertisement information related to the commodity. In some embodiments, the presentation content information includes, but is not limited to, advertising content, promotional content, and the like. In some embodiments, the object related information includes, but is not limited to, related information for introducing the presentation object, for example, book profile information, application related information, merchandise related information, etc., through which the user can better understand the presentation object to which the target presentation information relates. In some embodiments, the target presentation information queried by the network device includes two types, for example, one type is request type presentation information related to presenting an object, and the other type is not the request type presentation information related to presenting an object (for example, presentation information related to an object but not required to request relevant information of the object, for example, a partial public service advertisement, etc.). In some embodiments, when the target presence information is request class presence information related to a presence object, the target presence information queried by the network device includes presence content information, object related information of the presence object. In other embodiments, the target presence information queried by the network device includes only presence content information when the target presence information is not request class presence information related to a presence object. The network device may send different types of target presence information to the user device for which the user device may perform different responses.

In some embodiments, the second and third modules are further configured to: if the target presentation information is not the request type presentation information related to the presentation object, the target presentation information only comprises the presentation content information.

Here, the specific implementation manner of the second and third modules is the same as or similar to the specific embodiment of the step S23, so that the description is omitted herein for reference.

In some embodiments, the second module is configured to query and obtain target presentation information corresponding to the user from a presentation information database according to user related information of the user, where the user related information is matched with an information attribute of the target presentation information.

Here, the specific implementation manner of the two-module is the same as or similar to the specific embodiment of the step S22, so that the description is omitted and incorporated herein by reference.

In some embodiments, the apparatus further includes a second four module (not shown) configured to determine that the target presentation information is request-like presentation information related to the presentation object if the target presentation information includes presentation content information, object-related information of the presentation object to which the target presentation information relates; if the target presentation information of the user object only includes presentation content information, determining that the target presentation information is not request class presentation information related to the presentation object.

Here, the specific implementation manner of the two-four modules is the same as or similar to the specific embodiment of the step S24, so that the description is omitted herein for reference.

In some embodiments, the apparatus further includes a second five module (not shown) for determining the target presentation information as request class presentation information related to the presentation object if the target presentation information includes presentation content information, object related information of the presentation object to which the target presentation information relates, and request links with respect to the presentation object; if the target presentation information of the user object only comprises presentation content information, determining that the target presentation information is not request type presentation information related to the presentation object; the second module and the third module are used for: and sending the target presentation information to the user equipment, wherein if the target presentation information is request type presentation information related to a presentation object, the target presentation information comprises presentation content information, object related information of the presentation object and request links related to the presentation object, so that the user equipment can present the presentation content information through a first presentation window, pop up a second presentation window in response to a first triggering operation of the user on the first presentation window, present the object related information through the second presentation window and implant the request links on a request button of the second presentation window.

Here, the specific embodiments of the second five module and the second three module are the same as or similar to the specific embodiments of the step S25 and the step S23, and thus are not described in detail, and are incorporated herein by reference.

In addition to the methods and apparatus described in the above embodiments, the present application also provides a computer-readable storage medium storing computer code which, when executed, performs a method as described in any one of the preceding claims.

The application also provides a computer program product which, when executed by a computer device, performs a method as claimed in any preceding claim.

The present application also provides a computer device comprising:

one or more processors;

a memory for storing one or more computer programs;

the one or more computer programs, when executed by the one or more processors, cause the one or more processors to implement the method of any preceding claim.

FIG. 7 illustrates an exemplary system that may be used to implement various embodiments described herein;

in some embodiments, as shown in fig. 7, system 300 can function as any of the devices of the various described embodiments. In some embodiments, system 300 may include one or more computer-readable media (e.g., system memory or NVM/storage 320) having instructions and one or more processors (e.g., processor(s) 305) coupled with the one or more computer-readable media and configured to execute the instructions to implement the modules to perform the actions described in the present application.

For one embodiment, the system control module 310 may include any suitable interface controller to provide any suitable interface to at least one of the processor(s) 305 and/or any suitable device or component in communication with the system control module 310.

The system control module 310 may include a memory controller module 330 to provide an interface to the system memory 315. Memory controller module 330 may be a hardware module, a software module, and/or a firmware module.

The system memory 315 may be used, for example, to load and store data and/or instructions for the system 300. For one embodiment, system memory 315 may include any suitable volatile memory, such as, for example, a suitable DRAM. In some embodiments, the system memory 315 may comprise a double data rate type four synchronous dynamic random access memory (DDR 4 SDRAM).

For one embodiment, system control module 310 may include one or more input/output (I/O) controllers to provide an interface to NVM/storage 320 and communication interface(s) 325.

For example, NVM/storage 320 may be used to store data and/or instructions. NVM/storage 320 may include any suitable nonvolatile memory (e.g., flash memory) and/or may include any suitable nonvolatile storage device(s) (e.g., one or more Hard Disk Drives (HDDs), one or more Compact Disc (CD) drives, and/or one or more Digital Versatile Disc (DVD) drives).

NVM/storage 320 may include storage resources that are physically part of the device on which system 300 is installed or which may be accessed by the device without being part of the device. For example, NVM/storage 320 may be accessed over a network via communication interface(s) 325.

Communication interface(s) 325 may provide an interface for system 300 to communicate over one or more networks and/or with any other suitable device. The system 300 may wirelessly communicate with one or more components of a wireless network in accordance with any of one or more wireless network standards and/or protocols.

For one embodiment, at least one of the processor(s) 305 may be packaged together with logic of one or more controllers (e.g., memory controller module 330) of the system control module 310. For one embodiment, at least one of the processor(s) 305 may be packaged together with logic of one or more controllers of the system control module 310 to form a System In Package (SiP). For one embodiment, at least one of the processor(s) 305 may be integrated on the same die as logic of one or more controllers of the system control module 310. For one embodiment, at least one of the processor(s) 305 may be integrated on the same die with logic of one or more controllers of the system control module 310 to form a system on chip (SoC).

In various embodiments, the system 300 may be, but is not limited to being: a server, workstation, desktop computing device, or mobile computing device (e.g., laptop computing device, handheld computing device, tablet, netbook, etc.). In various embodiments, system 300 may have more or fewer components and/or different architectures. For example, in some embodiments, system 300 includes one or more cameras, keyboards, liquid Crystal Display (LCD) screens (including touch screen displays), non-volatile memory ports, multiple antennas, graphics chips, application Specific Integrated Circuits (ASICs), and speakers.

It should be noted that the present application may be implemented in software and/or a combination of software and hardware, e.g., using Application Specific Integrated Circuits (ASIC), a general purpose computer or any other similar hardware device. In one embodiment, the software program of the present application may be executed by a processor to perform the steps or functions described above. Likewise, the software programs of the present application (including associated data structures) may be stored on a computer readable recording medium, such as RAM memory, magnetic or optical drive or diskette and the like. In addition, some steps or functions of the present application may be implemented in hardware, for example, as circuitry that cooperates with the processor to perform various steps or functions.

Furthermore, portions of the present application may be implemented as a computer program product, such as computer program instructions, which when executed by a computer, may invoke or provide methods and/or techniques in accordance with the present application by way of operation of the computer. Those skilled in the art will appreciate that the form of computer program instructions present in a computer readable medium includes, but is not limited to, source files, executable files, installation package files, etc., and accordingly, the manner in which the computer program instructions are executed by a computer includes, but is not limited to: the computer directly executes the instruction, or the computer compiles the instruction and then executes the corresponding compiled program, or the computer reads and executes the instruction, or the computer reads and installs the instruction and then executes the corresponding installed program. Herein, a computer-readable medium may be any available computer-readable storage medium or communication medium that can be accessed by a computer.

Communication media includes media whereby a communication signal containing, for example, computer readable instructions, data structures, program modules, or other data, is transferred from one system to another. Communication media may include conductive transmission media such as electrical cables and wires (e.g., optical fibers, coaxial, etc.) and wireless (non-conductive transmission) media capable of transmitting energy waves, such as acoustic, electromagnetic, RF, microwave, and infrared. Computer readable instructions, data structures, program modules, or other data may be embodied as a modulated data signal, for example, in a wireless medium, such as a carrier wave or similar mechanism, such as that embodied as part of spread spectrum technology. The term "modulated data signal" means a signal that has one or more of its characteristics set or changed in such a manner as to encode information in the signal. The modulation may be analog, digital or hybrid modulation techniques.

By way of example, and not limitation, computer-readable storage media may include volatile and nonvolatile, removable and non-removable media implemented in any method or technology for storage of information such as computer-readable instructions, data structures, program modules or other data. For example, computer-readable storage media include, but are not limited to, volatile memory, such as random access memory (RAM, DRAM, SRAM); and nonvolatile memory such as flash memory, various read only memory (ROM, PROM, EPROM, EEPROM), magnetic and ferromagnetic/ferroelectric memory (MRAM, feRAM); and magnetic and optical storage devices (hard disk, tape, CD, DVD); or other now known media or later developed computer-readable information/data that can be stored for use by a computer system.

An embodiment according to the application comprises an apparatus comprising a memory for storing computer program instructions and a processor for executing the program instructions, wherein the computer program instructions, when executed by the processor, trigger the apparatus to operate a method and/or a solution according to the embodiments of the application as described above.

It will be evident to those skilled in the art that the application is not limited to the details of the foregoing illustrative embodiments, and that the present application may be embodied in other specific forms without departing from the spirit or essential characteristics thereof. The present embodiments are, therefore, to be considered in all respects as illustrative and not restrictive, the scope of the application being indicated by the appended claims rather than by the foregoing description, and all changes which come within the meaning and range of equivalency of the claims are therefore intended to be embraced therein. Any reference sign in a claim should not be construed as limiting the claim concerned. Furthermore, it is evident that the word "comprising" does not exclude other elements or steps, and that the singular does not exclude a plurality. A plurality of units or means recited in the apparatus claims can also be implemented by means of one unit or means in software or hardware. The terms first, second, etc. are used to denote a name, but not any particular order.

Claims

1. The method for displaying the presentation information is applied to a user equipment side, wherein the method comprises the following steps:

receiving target presentation information sent by corresponding network equipment, wherein if the target presentation information is request type presentation information related to a presentation object, the target presentation information comprises presentation content information and object related information of the presentation object, the target presentation information is sent to the user equipment by the network equipment after the user equipment responds to reading operation of a user in reading application, the reading operation comprises at least one of page turning and electronic book opening, and the target presentation information is advertisement information related to the presentation object, and the presentation content information comprises advertisement content of the advertisement information;

in response to a first triggering operation of the user on the first presentation window, a second presentation window is popped up, and the object related information is presented through the second presentation window, wherein the second presentation window comprises a request button related to the presented object, the second presentation window is presented on the first presentation window, the size of the second presentation window is smaller than that of the first presentation window, and the second presentation window does not completely shade the presented content information presented in the first presentation window;

Transmitting request information about the presentation object to the network device in response to a second trigger operation of the request button by the user;

wherein the method further comprises:

and if the target presentation information is not the request type presentation information related to the presentation object, the target presentation information is public benefit advertisement only comprising presentation content information, and the presentation content information of the target presentation information is presented only through a third presentation window in the reading application.

2. The method of claim 1, wherein the presenting of the presentation content information of the target presentation information through the first presentation window in the reading application comprises:

if the target presentation information is request type presentation information related to a presentation object, presenting presentation content information of the target presentation information in the reading application through a first presentation window, wherein the first presentation window comprises an interactive button;

the responding to the first triggering operation of the user on the first presenting window popups a second presenting window, presents the object related information through the second presenting window, and comprises the following steps:

and responding to the first triggering operation of the user on the interactive button, popping up a second presentation window, and presenting the object related information of the presentation object through the second presentation window, wherein the first presentation window comprises a request button related to the presentation object.

3. The method of claim 2, wherein if the target presentation information is request-class presentation information related to a presentation object, presenting, in the reading application, presentation content information of the target presentation information through a first presentation window, further comprising:

and if the target presentation information is not the request type presentation information related to the presentation object, presenting the presentation content information of the target presentation information only through a third presentation window in the reading application.

4. The method according to claim 1, wherein the receiving the target presence information sent by the corresponding network device, where if the target presence information is request presence information related to a presence object, the target presence information includes presence content information and object related information of the presence object, and the target presence information is sent by the network device to the user device after the user device sends a presence information request to the network device in response to a reading operation of the user in a reading application, includes:

receiving target presentation information sent by corresponding network equipment, wherein if the target presentation information is request type presentation information related to a presentation object, the target presentation information comprises presentation content information, object related information of the presentation object and request links related to the presentation object, and the target presentation information is sent to the user equipment by the network equipment after the user equipment responds to reading operation of a user in reading application to send a presentation information request to the network equipment;

The response to the first triggering operation of the user on the first presenting window, a second presenting window is popped up, and the object related information is presented through the second presenting window, wherein the second presenting window comprises a request button for presenting the object, and the method comprises the following steps:

in response to a first triggering operation of the user on the first presentation window, a second presentation window is popped up, and object related information of the presentation object is presented through the second presentation window, wherein the second presentation window comprises a request button related to the presentation object;

the request link is implanted into the request button.

5. The method of any of claims 1-4, wherein the sending request information regarding the presentation object to the network device in response to the second trigger operation of the request button by the user comprises:

and if the presentation time of the object related information reaches a time threshold, responding to the second triggering operation of the request button by the user, and sending request information about the presentation object to the network equipment.

6. The method of any of claims 1-5, wherein a width difference of the second presentation window from the first presentation window is less than or equal to a width threshold, and a height difference of the second presentation window from the first presentation window is greater than a height threshold.

7. The method of any of claims 1 to 6, wherein the presentation object comprises any of:

application;

a book;

and (5) commodity.

8. The method of any of claims 1 to 7, wherein the object related information comprises any of:

applying the related information;

book profile information;

merchandise related information.

9. A method for displaying presentation information, which is applied to a network device side, wherein the method comprises the following steps:

receiving a presentation information request sent by user equipment, wherein the presentation information request is sent to the network equipment by the user equipment in response to a reading operation of a user in a reading application, and the reading operation comprises at least one of page turning and electronic book opening;

inquiring target presentation information corresponding to the user in response to the presentation information request;

and sending the target presentation information to the user equipment, wherein if the target presentation information is request type presentation information related to a presentation object, the target presentation information comprises presentation content information and object related information of the presentation object, so that the user equipment can present the presentation content information through a first presentation window, and popping up a second presentation window by responding to a first triggering operation of the user on the first presentation window, wherein if the target presentation information is not the request type presentation information related to the presentation object, the second presentation window presents the object related information on the first presentation window, the size of the second presentation window is smaller than that of the first presentation window, the second presentation window does not completely shade the presentation content information presented in the first presentation window, the target presentation information is advertisement information related to the presentation object, and the presentation content information comprises advertisement content of the advertisement information, and if the target presentation information is not the request type presentation information related to the presentation object, the target presentation information is public service content information comprising only presentation content information, so that the user equipment can present the advertisement content information through a third target presentation window.

10. The method of claim 9, wherein the querying the target presence information corresponding to the user in response to the presence information request comprises:

and inquiring and acquiring target presentation information corresponding to the user from a presentation information database according to the user related information of the user, wherein the user related information is matched with the information attribute of the target presentation information.

11. The method according to claim 9 or 10, wherein the method further comprises:

if the target presentation information comprises presentation content information and object related information of a presentation object related to the target presentation information, determining the target presentation information as request type presentation information related to the presentation object; if the target presentation information of the user object only includes presentation content information, determining that the target presentation information is not request class presentation information related to the presentation object.

12. The method according to claim 9 or 10, wherein the method further comprises:

if the target presentation information comprises presentation content information, object related information of a presentation object related to the target presentation information and a request link related to the presentation object, determining the target presentation information as request type presentation information related to the presentation object; if the target presentation information of the user object only comprises presentation content information, determining that the target presentation information is not request type presentation information related to the presentation object;

The sending the target presentation information to the user equipment includes:

and sending the target presentation information to the user equipment, wherein if the target presentation information is request type presentation information related to a presentation object, the target presentation information comprises presentation content information, object related information of the presentation object and request links related to the presentation object, so that the user equipment can present the presentation content information through a first presentation window, pop up a second presentation window in response to a first triggering operation of the user on the first presentation window, present the object related information through the second presentation window and implant the request links on a request button of the second presentation window.

13. A method for presenting presentation information, wherein the method comprises:

the method comprises the steps that user equipment responds to reading operation of a user in a reading application, and a presentation information request is sent to corresponding network equipment, wherein the reading operation comprises at least one of page turning and electronic book opening;

the network equipment receives the presentation information request, responds to the presentation information request to inquire target presentation information corresponding to the user, and sends the target presentation information to the user equipment, wherein if the target presentation information relates to a presentation object, the target presentation information comprises presentation content information and object related information of the presentation object, the target presentation information is advertisement information related to the presentation object, and the presentation content information comprises advertisement content of the advertisement information;

The user equipment receives the target presentation information, and presents presentation content information of the target presentation information through a first presentation window in the reading application; in response to a first triggering operation of the user on the first presentation window, a second presentation window is popped up, and the object related information is presented through the second presentation window, wherein the second presentation window comprises a request button for presenting the object; responding to a second triggering operation of the user on the request button, sending request information about the presentation object to the network equipment, wherein the second presentation window is presented above the first presentation window, the size of the second presentation window is smaller than that of the first presentation window, and the second presentation window does not completely shade the presentation content information presented in the first presentation window;

wherein the method further comprises:

and if the target presentation information is not the request type presentation information related to the presentation object, the target presentation information is public benefit advertisement only comprising presentation content information, and the user equipment presents the presentation content information of the target presentation information only through a third presentation window in the reading application.

14. A computer device for presenting presentation information, comprising a memory, a processor and a computer program stored on the memory, characterized in that the processor executes the computer program to carry out the steps of the method according to any one of claims 1 to 12.

15. A computer readable storage medium, on which a computer program is stored, characterized in that the computer program, when being executed by a processor, implements the steps of the method according to any one of claims 1 to 12.