CN112925599A - Method, apparatus, medium, and program product for presenting presence information - Google Patents
Method, apparatus, medium, and program product for presenting presence information Download PDFInfo
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Abstract
An object of the present application is to provide a method, apparatus, medium and program product for presenting presence information, the method comprising: receiving target presentation information sent by corresponding network equipment, wherein the target presentation information comprises presentation content information and object related information of a presentation object if the target presentation information is request type presentation information related to the presentation object, and the target presentation information is sent to the user equipment by the network equipment after the user equipment responds to reading operation of a user in reading application and sends a presentation information request to the network equipment; presenting presentation content information of the target presentation information through a first presentation window in the reading application; responding to the triggering operation of the user on the first presentation window, popping up a second presentation window, and presenting the object related information through the second presentation window; and sending request information about the presentation object to the network equipment in response to the triggering operation of the request button by the user. The user experience is improved, and meanwhile, the value of the target presentation information is fully exerted.
Description
Technical Field
The present application relates to the field of communications, and more particularly, to a technique for presenting presence information.
Background
With the development of the era, information popularization is ubiquitous. For example, advertisers may advertise or promote by publishing advertisements over the internet or by pushing advertisements to advertisers. The expression forms of the advertisement board are various and comprise any form which can be sensed by people such as characters, images, audios and videos, and advertisement audiences can know objects to be publicized or promoted by advertisers according to advertisement contents, so that the effects of publicity and promotion are achieved.
Disclosure of Invention
It is an object of the present application to provide a method, apparatus, medium, and program product for presenting presence information.
According to one aspect of the present application, there is provided a method for presenting presence information, the method comprising:
receiving target presentation information sent by corresponding network equipment, wherein if the target presentation information is request type presentation information related to a presentation object, the target presentation information comprises presentation content information and object related information of the presentation object, and the target presentation information is sent to the user equipment by the network equipment after the user equipment sends a presentation information request to the network equipment in response to a reading operation of a user in a reading application;
presenting presentation content information of the target presentation information through a first presentation window in the reading application;
responding to a first trigger operation of the user on the first presentation window, popping up a second presentation window, and presenting the object related information through the second presentation window, wherein the second presentation window comprises a request button related to the presentation object;
and responding to a second triggering operation of the request button by the user, and sending request information about the presentation object to the network equipment.
According to an aspect of the present application, there is provided an apparatus for presenting presence information, the apparatus comprising:
a module, configured to receive target presentation information sent by a corresponding network device, where the target presentation information includes presentation content information and object-related information of a presentation object if the target presentation information is request-type presentation information related to the presentation object, and the target presentation information is sent to the user device by the network device after the user device sends a presentation information request to the network device in response to a reading operation of a user in a reading application;
a second module for presenting the presentation content information of the target presentation information through a first presentation window in the reading application;
a third module, configured to pop up a second presentation window in response to a first trigger operation of the user on the first presentation window, and present the object related information through the second presentation window, where the second presentation window includes a request button related to the presented object;
and a fourth module, configured to send, to the network device, request information about the presentation object in response to a second trigger operation of the request button by the user.
According to one aspect of the application, there is provided a computer device for presenting presence information, comprising a memory, a processor and a computer program stored on the memory, wherein the computer program is for presenting presence information
A processor executes the computer program to implement the operations of any of the methods described above.
According to an aspect of the application, there is provided a computer-readable storage medium having a computer program stored thereon, wherein the computer program, when executed by a processor, performs the operations of any of the methods described above.
According to an aspect of the application, a computer program product is provided, comprising a computer program which, when executed by a processor, carries out the steps of any of the methods as described above.
Compared with the prior art, the method and the device have the advantages that for the request type presentation information related to the presentation object, when the received target presentation information is the request type presentation information related to the presentation object, the user equipment presents the presentation content information of the target presentation information through the first presentation window in the reading application; responding to a first trigger operation of the user on the first presentation window, popping up a second presentation window, and presenting the object related information through the second presentation window, wherein the second presentation window comprises a request button related to the presentation object; and responding to a second triggering operation of the request button by the user, and sending request information about the presentation object to the network equipment. And presenting the object related information of the presentation object related to the target presentation information by popping up the second presentation window, so that a user can better know the presentation object related to the target presentation information, determining whether to request to acquire the related information of the presentation object based on the object presentation information, and sending request information about the presentation object to the network equipment by clicking a request button in the second presentation window to trigger to request to acquire the related information of the presentation object (such as an application installation package, a purchase address, book content and the like) if the user confirms to acquire the request. The user can not only better know the object related information of the presentation object through the second presentation window, but also send the request information about the presentation object to the network equipment through the second trigger operation of the request button in time when the user determines that the presentation object is needed, so that the user experience is improved, and meanwhile, the value of the target presentation information is fully played.
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Other features, objects and advantages of the present application will become more apparent upon reading of the following detailed description of non-limiting embodiments thereof, made with reference to the accompanying drawings in which:
FIG. 1 illustrates a system topology for presenting presence information according to one embodiment of the present application;
FIG. 2 illustrates a flow diagram of a method for presenting presence information, according to one embodiment of the present application;
FIG. 3 shows a flow diagram of a method for presenting presence information, according to another embodiment of the present application;
FIG. 4 illustrates a flow diagram of a method for presenting presence information, according to yet another embodiment of the present application;
FIG. 5 illustrates a device structure diagram of a user device for presenting presence information, according to one embodiment of the present application;
FIG. 6 illustrates a device structure diagram of a network device for presenting presence information, according to one embodiment of the present application;
FIG. 7 illustrates an exemplary system that can be used to implement the various embodiments described in this application.
The same or similar reference numbers in the drawings identify the same or similar elements.
Detailed Description
The present application is described in further detail below with reference to the attached figures.
In a typical configuration of the present application, the terminal, the device serving the network, and the trusted party each include one or more processors (e.g., Central Processing Units (CPUs)), input/output interfaces, network interfaces, and memory.
The Memory may include forms of volatile Memory, Random Access Memory (RAM), and/or non-volatile Memory in a computer-readable medium, such as Read Only Memory (ROM) or Flash Memory. Memory is an example of a computer-readable medium.
Computer-readable media, including both non-transitory and non-transitory, removable and non-removable media, may implement information storage by any method or technology. The information may be computer readable instructions, data structures, modules of a program, or other data. Examples of computer storage media include, but are not limited to, Phase-Change Memory (PCM), Programmable Random Access Memory (PRAM), Static Random-Access Memory (SRAM), Dynamic Random Access Memory (DRAM), other types of Random Access Memory (RAM), Read Only Memory (ROM), electrically Erasable Programmable Read-Only Memory (EEPROM), flash Memory or other Memory technology, Compact Disc Read-Only Memory (CD-ROM), Digital Versatile Discs (DVD) or other optical storage, magnetic cassettes, magnetic tape, magnetic disk storage or other magnetic storage devices, or any other non-transmission medium, which can be used to store information that can be accessed by a computing device.
The device referred to in the present application includes, but is not limited to, a terminal, a network device, or a device formed by integrating a terminal and a network device through a network. The terminal includes, but is not limited to, any mobile electronic product, such as a smart phone, a tablet computer, etc., capable of performing human-computer interaction with a user (e.g., human-computer interaction through a touch panel), and the mobile electronic product may employ any operating system, such as an Android operating system, an iOS operating system, etc. The network Device includes an electronic Device capable of automatically performing numerical calculation and information processing according to a preset or stored instruction, and the hardware includes, but is not limited to, a microprocessor, an Application Specific Integrated Circuit (ASIC), a Programmable Logic Device (PLD), a Field Programmable Gate Array (FPGA), a Digital Signal Processor (DSP), an embedded Device, and the like. The network device includes but is not limited to a computer, a network host, a single network server, a plurality of network server sets or a cloud of a plurality of servers; here, the Cloud is composed of a large number of computers or web servers based on Cloud Computing (Cloud Computing), which is a kind of distributed Computing, one virtual supercomputer consisting of a collection of loosely coupled computers. Including, but not limited to, the internet, a wide area network, a metropolitan area network, a local area network, a VPN network, a wireless Ad Hoc network (Ad Hoc network), etc. Preferably, the device may also be a program running on the terminal, the network device, or a device formed by integrating the terminal and the network device, the touch terminal, or the network device and the touch terminal through a network.
Of course, those skilled in the art will appreciate that the foregoing is by way of example only, and that other existing or future devices, which may be suitable for use in the present application, are also encompassed within the scope of the present application and are hereby incorporated by reference.
In the description of the present application, "a plurality" means two or more unless specifically limited otherwise.
As used herein, "presence information" includes, but is not limited to, advertisements, promotional information, and the like.
FIG. 1 illustrates a system topology for presenting presence information according to one embodiment of the present application. And the user equipment and the network equipment are in communication connection in a wired or wireless mode. In some embodiments, the network device is a server corresponding to a reading application installed on the user device.
Fig. 2 shows a flowchart of a system method for presenting presence information based on the topology of the system shown in fig. 1, wherein the method comprises:
the method comprises the steps that user equipment responds to reading operation of a user in a reading application and sends a presentation information request to corresponding network equipment;
the network equipment receives the presentation information request, responds to the presentation information request to inquire target presentation information corresponding to the user, and sends the target presentation information to the user equipment, wherein if the target presentation information relates to a presentation object, the target presentation information comprises presentation content information and object related information of the presentation object;
the user equipment receives the target presentation information, and presents presentation content information of the target presentation information through a first presentation window in the reading application; responding to a first trigger operation of the user on the first presentation window, popping up a second presentation window, and presenting the object related information through the second presentation window, wherein the second presentation window comprises a request button related to the presentation object; and responding to a second triggering operation of the request button by the user, and sending request information about the presentation object to the network equipment.
Fig. 3 shows a method for presenting presence information according to an embodiment of the present application, the method comprising step S11, step S12, step S13 and step S14. In step S11, the user device receives target presence information sent by a corresponding network device, where if the target presence information is request-class presence information related to a presence object, the target presence information includes presence content information and object-related information of the presence object, and the target presence information is sent to the user device by the network device after the user device sends a presence information request to the network device in response to a reading operation of a user in a reading application; in step S12, the user equipment presents the presentation content information of the target presentation information through the first presentation window in the reading application; in step S13, in response to a first trigger operation of the user on the first presentation window, the user equipment pops up a second presentation window, and presents the object related information through the second presentation window, wherein the second presentation window includes a request button for presenting the object; in step S14, the user device sends request information about the presentation object to the network device in response to a second triggering operation of the request button by the user.
Specifically, in step S11, the user equipment receives target presence information sent by the corresponding network equipment, where if the target presence information is request-class presence information related to a presence object, the target presence information includes presence content information and object-related information of the presence object, and the target presence information is sent to the user equipment by the network equipment after the user equipment sends a presence information request to the network equipment in response to a reading operation of a user in a reading application. In some embodiments, the reading operation includes, but is not limited to, turning pages, opening an electronic book, and the like. For example, the reading application is installed in the user equipment, and it is preset in the reading application that when a user opens a certain electronic book, a presentation information request is sent to the network equipment. For another example, the reading application is configured to send a presence information request to the network device every time a user turns 5 pages or 10 pages. In some embodiments, the network device queries target presence information corresponding to the user in response to the received presence information request, and sends the target presence information to the user device. For example, the network device queries target presence information corresponding to the user from a presence information database, and sends the target presence information to the user device. In some embodiments, the presentation object includes, but is not limited to, an application, a book, a commodity, and the like. In some embodiments, the presentation object is an object to which the target presentation information relates. For example, if the target presentation information is advertisement information about an application, the application is a presentation object to which the advertisement information relates. For another example, if the target presentation information is advertisement information about a certain book, the book is a presentation object related to the advertisement information. In some embodiments, the request type presence information refers to presence information of a presence object to which the presence information relates, which can be obtained through a presence information request. For example, the target presentation information is advertisement information related to a certain application, through which downloading of the application can be requested, and the advertisement information is request-type advertisement information related to the application. For another example, the target presentation information is advertisement information related to a certain product, and the advertisement information can request purchase of the product, and the advertisement information is request-type advertisement information related to the product. In some embodiments, if the target presence information received by the user equipment is the request type presence information related to the presence object, the target presence information includes presence content information and object related information of the presence object. In some embodiments, the presentation content information includes, but is not limited to, advertising content, promotional content, and the like. In some embodiments, the object-related information includes, but is not limited to, related information for introducing the presentation object, such as book profile information, application-related information, merchandise-related information, and the like, by which the user can better understand the presentation object to which the target presentation information relates. In some embodiments, the target presence information sent by the network device to the user device includes two types, for example, one type is request-type presence information related to a presence object, and the other type is not the request-type presence information related to the presence object (e.g., presence information related to an object but not required to request related information of the object, such as a partial public service advertisement, etc.). In some embodiments, when the target presentation information is request-class presentation information relating to a presentation object, the target presentation information includes presentation content information, object-related information of the presentation object. In other embodiments, the target presentation information includes only presentation content information when the target presentation information is not request class presentation information related to a presentation object. The user equipment may perform different responses for these two types of target presentation information.
In step S12, the user equipment presents the presentation content information of the target presentation information through the first presentation window in the reading application. In some embodiments, whether the target presence information is the request-class presence information related to the presence object or not, the user equipment presents the presence content information of the target presence information through a presentation window, but the presentation window is distinguished. For example, when the target presentation information is request-class presentation information related to a presentation object, the first presentation window created by the user equipment corresponds to a corresponding trigger event (for example, when a first trigger operation on the first presentation window is detected, a second presentation window pops up), and by the trigger event, the user equipment performs a next operation (for example, pops up a second presentation window); and when the target presentation information is not the request-class presentation information related to the presentation object, the user equipment presents the presentation content information of the target presentation information through a third presentation window, and the third presentation window created by the user equipment has no corresponding trigger event, for example, the next operation is not executed by triggering the third presentation window (for example, any operation performed on the third presentation window by the user triggers the pop-up of the second presentation window). For example, when the target presentation information is request-class presentation information related to a presentation object, the user equipment first presents presentation content information of the target presentation information through a first presentation window in the reading application. In some embodiments, the user equipment determines the type of the target presence information based on the identification information carried by the target presence information. For example, if the identification information is "1", it is determined that the target presentation information is request-class presentation information related to a presentation object, and the user equipment presents presentation content information of the target presentation information through the first presentation window, so as to pop up the second presentation window in response to a first trigger operation of the user on the first presentation window in the following. For another example, if the identification information is "0", it is determined that the target presentation information is not the request-class presentation information related to the presentation object, and the user equipment presents the presentation content information of the target presentation information through the third presentation window. Of course, those skilled in the art may understand that the target presentation information may not carry the identification information, and the user equipment determines the type of the target presentation information according to the received result, for example, if the target presentation information received by the user equipment includes object related information in addition to the presentation content information, it may be determined that the target presentation information is request-class presentation information related to the presentation object; if the target presence information received by the user equipment only includes presence content information, it may be determined that the target presence information is not request-class presence information related to a presence object.
In step S13, in response to the first trigger operation of the user on the first presentation window, the user equipment pops up a second presentation window, and presents the object related information through the second presentation window, where the second presentation window includes a request button for presenting the object. In some embodiments, the first trigger operation includes a trigger operation performed by the user on an arbitrary position of the first presentation window (e.g., clicking on the arbitrary position of the first presentation window); in other embodiments, the first trigger operation includes a trigger operation performed on a specific position of the first presentation window (e.g., clicking on the upper right corner, the middle position, or clicking on a specific button of the first presentation window). For example, when the user equipment detects a first trigger operation on the first presentation window, the user equipment pops up a second presentation window, and presents object related information of a presentation object related to the target presentation information through the second presentation window, so that the user can better know the presentation object related to the target presentation information, and thus, whether to send request information about the presentation object to the network equipment is determined. In some embodiments, the second presentation window includes a request button for the presentation object, through which the requested information for the presentation object is sent to the network device.
In step S14, the user device sends request information about the presentation object to the network device in response to a second triggering operation of the request button by the user. In some embodiments, the second trigger operation comprises a trigger operation of a request button in the second presentation window by the user. For example, when the user device detects a second trigger operation of the user on the request button, the user device sends request information about the presentation object to the network device to request the network device to return relevant information (e.g., an installation package, a purchase link, or a download link) of the presentation object. In some embodiments, the request information includes presence identification information (e.g., an advertisement identification) of the target presence information, so that the network device obtains, from a presence information database, relevant information (e.g., an installation package, a purchase link, a download link, etc.) of a presence object to which the target presence information relates according to the presence identification information. In other embodiments, the request information includes an obtaining address (e.g., a download link, a purchase link, etc.) of the presentation object, and the user obtains the relevant information of the presentation object directly from the corresponding obtaining address by clicking the request button (e.g., the target presentation information also includes the obtaining address of the presentation object, and the user device implants the obtaining address into the request button, so that the user requests to obtain the relevant information of the presentation object directly by clicking the request button).
For example, the reading application is installed in the user equipment a, and in a process that the user a reads the target novel a through the reading application on the user equipment a, the user equipment a sends a presentation information request to the network equipment corresponding to the reading application in response to a page turning operation of the user a on the target novel a. And the network equipment receives the presentation information request and sends corresponding target presentation information A to the user equipment A. If the target presentation information a is request-class presentation information related to a presentation object, for example, the target presentation information a is advertisement information about an application, the advertisement information includes advertisement content information and application-related information of the application. The user device a first presents the advertisement content information through a first presentation window in response to the target presentation information a it receives. And responding to a first trigger operation of the user A on the first presentation window, popping up a second presentation window, and presenting the application related information of the application related to the advertisement information through the second presentation window. The user a may perform a second triggering operation on the second presentation window after reading the information related to the application (e.g., click a request button on the second presentation window), and the user device sends, in response to the second triggering operation performed on the second presentation window by the user, request information about the application to the network device to request the network device to return the installation package of the application. On one hand, because the target presentation information is the request type presentation information related to the presentation object, and the presentation object can be acquired only by further operation (for example, downloading) of the user, the presentation object related to the target presentation information is publicized by sending the presentation information to the user equipment, and meanwhile, the user can conveniently and quickly acquire the related information (for example, an installation package, a download link and the like) of the presentation object, so that the user experience can be greatly improved, and the value of the target presentation information can be fully exerted. On the other hand, the presentation object related to the target presentation information is not necessarily an object required or desired by the user, so that the user can further improve the user experience by requesting to acquire the related information of the presentation object when the presentation object related to the target presentation information is required or desired. In this embodiment, for request-class presentation information related to a presentation object, the user equipment first presents presentation content information of the target presentation information through a first presentation window, when a first trigger operation of the user on the first presentation window is detected, a second presentation window is popped up, and object-related information of the presentation object related to the target presentation information is presented through the second presentation window, so that the user can better know the presentation object related to the target presentation information through the object-related information presented through the second presentation window, and when the presentation object is interested, the request information is sent to the network equipment by clicking a request button on the second presentation window.
In some embodiments, the step S11 further includes: the method comprises the steps that user equipment receives target presentation information sent by corresponding network equipment, wherein if the target presentation information is not request type presentation information related to a presentation object, the target presentation information only comprises presentation content information, and the target presentation information is sent to the user equipment by the network equipment after the user equipment sends a presentation information request to the network equipment in response to reading operation of a user in a reading application; the method further includes step S15 (not shown), in which the user device presents the presentation content information of the target presentation information only through the third presentation window in the reading application in step S15. For example, when target presentation information received by the user equipment is request-class presentation information related to a presentation object, the user equipment presents presentation content information of the target presentation information through the first presentation window, and when a trigger operation on the first presentation window is detected, the user equipment pops up the second presentation window, where the first trigger operation includes a trigger operation performed by the user on an arbitrary position of the first presentation window (e.g., clicking an arbitrary position of the first presentation window). And when the target presentation information received by the user equipment is not the request type presentation information related to the presentation object, the target presentation information only comprises presentation content information, and the user equipment presents the presentation content information of the target presentation information through the third presentation window. Here, the presenting content information of the target presenting information is presented only through the third presentation window in the reading application, which means that even if the user performs any operation on the third presentation window, the second presentation window is not triggered to pop up, and when the target presenting information is not the request type presenting information related to the presentation object, the user equipment presents only the presenting content information of the target presenting information. In some embodiments, the reading operation includes, but is not limited to, turning pages, opening an electronic book, and the like. For example, the reading application is installed in the user equipment, and it is preset in the reading application that when a user opens a certain electronic book, a presentation information request is sent to the network equipment. For another example, the reading application is configured to send a presence information request to the network device every time a user turns 5 pages or 10 pages. In some embodiments, the network device queries target presence information corresponding to the user in response to the received presence information request, and sends the target presence information to the user device. For example, the network device queries target presence information corresponding to the user from a presence information database, and sends the target presence information to the user device.
In some embodiments, the step S12 includes: if the target presentation information is request type presentation information related to a presentation object, presenting presentation content information of the target presentation information through a first presentation window in the reading application, wherein the first presentation window comprises an interactive button; the step S13 includes: and the user equipment responds to the first trigger operation of the user on the interactive button, pops up a second presentation window, and presents the object related information of the presentation object through the second presentation window, wherein the first presentation window comprises a request button related to the presentation object. For example, the first trigger operation includes a trigger operation performed on a specific position (e.g., the interactive button) of the first presentation window. In some embodiments, when the target presentation information is the request-class presentation information related to the presentation object, the user device presents presentation content information of the target presentation information through the first presentation window, where the first presentation window includes an interactive button, and when the user device detects a first trigger operation on the interactive button (for example, clicks the interactive button), a second presentation window is popped up, and the cashed object-related information related to the target presentation information is presented through the second presentation window. In this embodiment, the user equipment pops up a second presentation window in response to a first trigger operation of the user on an interactive button in the first presentation window, so as to avoid occurrence of a phenomenon that the user pops up the second presentation window due to misoperation.
In some embodiments, when the target presentation information is request-class presentation information related to a presentation object, the user equipment presents presentation content information included in the target presentation information through the first presentation window, the first presentation window includes the interactive button, and the second presentation window is triggered to pop up through the interactive button. In other embodiments, the step S12 further includes: and if the target presentation information is not the request type presentation information related to the presentation object, presenting the presentation content information of the target presentation information only in the reading application through a third presentation window. For example, the interactive button is not included in the third presentation window, such that popping up the second presentation window is not triggered.
In some embodiments, the step S11 includes: the method comprises the steps that user equipment receives target presentation information sent by corresponding network equipment, wherein if the target presentation information is request type presentation information related to a presentation object, the target presentation information comprises presentation content information, object related information of the presentation object and a request link related to the presentation object, and the target presentation information is sent to the user equipment by the network equipment after the user equipment responds to reading operation of a user in a reading application and sends a presentation information request to the network equipment; the step S13 includes: responding to a first trigger operation of the user on the first presentation window, popping up a second presentation window, and presenting object related information of the presentation object through the second presentation window, wherein the second presentation window comprises a request button related to the presentation object; implanting the request link into the request button. In some embodiments, if the target presentation information is request-class presentation information related to a presentation object, the target presentation information returned to the user equipment by the network device includes a request link (for example, a link of an installation package, a download link of a book, or a purchase link of a commodity, etc.) related to the presentation object in addition to the presentation content information and the object related information. In some embodiments, the user equipment directly implants the request connection of the presentation object to the request button of the second presentation window, so as to respond to the triggering operation of the request button by the user and acquire the relevant information of the presentation object through the request link.
In some embodiments, the step S14 includes: and if the presenting time of the object related information reaches a time threshold, responding to a second triggering operation of the user on the request button, and sending request information related to the presented object to the network equipment. In some embodiments, the time threshold includes, but is not limited to, 5 seconds, 10 seconds, or other time threshold. In some embodiments, to ensure that the user determines to request the object to be presented after viewing the object related information presented in the second presentation window, the user device monitors the presentation time of the object related information, and only after the presentation time reaches a preset time threshold, the user device sends the request information about the object to be presented to the network device in response to the second trigger operation of the request button by the user.
In some embodiments, a difference in width between the second presentation window and the first presentation window is less than or equal to a width threshold, and a difference in height between the second presentation window and the first presentation window is greater than a height threshold. In some embodiments, the second presentation window is presented on the first presentation window, and the size of the second presentation window is smaller than the size of the first presentation window, and the width of the second presentation window is similar to the width of the first presentation window, and the height of the second presentation window is different from the height of the first presentation window by a larger amount so as to avoid completely blocking the presentation content information presented in the first presentation window. For example, the width threshold is 0, or one tenth of the width of the display interface of the user equipment (for example, the user equipment stores the width information of the display interface, and one tenth of the width information is taken as the width threshold). In some embodiments, the height threshold is one-fifth of the height of the display interface of the user device (e.g., the height information of the display interface is stored in the user device, and one-fifth of the height information is taken as the height threshold).
In some embodiments, the presentation object includes any one of:
1) application is carried out. For example, the presentation object related to the target presentation information is an application APP, and for example, the target presentation information is presentation information related to an application APP.
2) A book is provided. For example, the presentation object related to the target presentation information is a book, and the target presentation information is presentation information related to a certain book, for example.
3) A commercial product. For example, the presentation object related to the target presentation information is a commodity, and the target presentation information is presentation information related to a certain commodity.
Of course, those skilled in the art will appreciate that the above-described objects are merely exemplary and that other existing or future appearing objects, such as may be suitable for use in the present application, are within the scope of the present application and are hereby incorporated by reference.
In some embodiments, the object-related information comprises any one of:
1) the relevant information is applied. For example, the application-related information includes, but is not limited to: the application may be a user interface, such as a web browser, a web. Of course, those skilled in the art will appreciate that the above-described application-related information is merely exemplary, and that other existing or future applications of the application-related information, such as may be applicable to the present application, are within the scope of the present application and are incorporated herein by reference. For example, other relevant information may make the user better aware of the application. For example, the target presentation information is request-type presentation information related to an application APP, the user equipment first presents presentation content information of the target presentation information through the first presentation window, a second presentation window is popped up in response to a first trigger operation of the user on the first presentation window to present application-related information of the application APP through the second presentation window, and when the user confirms to download the application APP, a request button on the second presentation window is clicked to request to download the application APP.
2) Book introduction information. For example, the book profile information includes, but is not limited to, author information, story summary, book content summary, creation time, etc. so that the user can better understand the book to which the target presentation information relates, thereby determining whether to request to acquire the book. For example, the target presentation information is request-type presentation information related to a certain book, the user equipment first presents presentation content information of the target presentation information through the first presentation window, a second presentation window pops up in response to a first trigger operation of the user on the first presentation window to present book profile information of the book through the second presentation window, and when the user confirms to download the book, the user clicks a request button on the second presentation window to request to download the book.
3) And (4) commodity-related information. For example, the commodity-related information includes, but is not limited to, commodity sales, price, production area, and the like, so that the user can better understand the commodity to determine whether to purchase the commodity. For example, the target presentation information is request-type presentation information related to a certain commodity, the user equipment first presents presentation content information of the target presentation information through the first presentation window, a second presentation window is popped up in response to a first trigger operation of the user on the first presentation window to present commodity-related information of the commodity through the second presentation window, and when the user confirms to purchase the commodity, a request button on the second presentation window is clicked to request to acquire a purchase link of the commodity.
Of course, those skilled in the art will appreciate that the above-described object-related information is merely exemplary, and that other existing or future object-related information, such as may be applicable to the present application, is within the scope of the present application and is included herein by reference.
Fig. 4 shows a method for presenting presence information according to another embodiment of the present application, the method comprising step S21, step S22, and step S23. In step S21, a network device receives a presence information request sent by a user device, where the presence information request is sent to the network device by the user device in response to a reading operation of a user in a reading application; in step S22, the network device queries target presence information corresponding to the user in response to the presence information request; in step S23, the network device sends the target presence information to the user device, where if the target presence information is request-class presence information related to a presence object, the target presence information includes presence content information and object-related information of the presence object, so that the user device presents the presence content information through a first presence window, and by responding to a first trigger operation of the first presence window by the user, a second presence window is popped up, and the object-related information is presented through the second presence window.
Specifically, in step S21, the network device receives a presence information request sent by a user device, where the presence information request is sent by the user device to the network device in response to a reading operation of a user in a reading application. In some embodiments, the reading operation includes, but is not limited to, turning pages, opening an electronic book, and the like. For example, the reading application is installed in the user equipment, and it is preset in the reading application that when a user opens a certain electronic book, a presentation information request is sent to the network equipment. For another example, the reading application is configured to send a presence information request to the network device every time a user turns 5 pages or 10 pages.
In step S22, the network device queries the target presence information corresponding to the user in response to the presence information request. In some embodiments, the network device queries, in response to the presence information request, target presence information corresponding to the user from a presence information database. In some embodiments, the target presentation information corresponding to the user refers to presentation information that the user is interested in, so as to improve the interest of the user in reading the presentation content of the target presentation information, and when the target presentation information is request-type presentation information related to a presentation object, improve the probability that the user requests to acquire related information of the presentation object.
In step S23, the network device sends the target presence information to the user device, where if the target presence information is request-class presence information related to a presence object, the target presence information includes presence content information and object-related information of the presence object, so that the user device presents the presence content information through a first presence window, and by responding to a first trigger operation of the first presence window by the user, a second presence window is popped up, and the object-related information is presented through the second presence window. In some embodiments, the presentation object includes, but is not limited to, an application, a book, a commodity, and the like. In some embodiments, the presentation object is an object to which the target presentation information relates. For example, if the target presentation information is advertisement information about an application, the application is a presentation object to which the advertisement information relates. For another example, if the target presentation information is advertisement information about a certain book, the book is a presentation object related to the advertisement information. In some embodiments, the request type presence information refers to presence information of a presence object to which the presence information relates, which can be obtained through a presence information request. For example, the target presentation information is advertisement information related to a certain application, through which downloading of the application can be requested, and the advertisement information is request-type advertisement information related to the application. For another example, the target presentation information is advertisement information related to a certain product, and the advertisement information can request purchase of the product, and the advertisement information is request-type advertisement information related to the product. In some embodiments, the presentation content information includes, but is not limited to, advertising content, promotional content, and the like. In some embodiments, the object-related information includes, but is not limited to, related information for introducing the presentation object, such as book profile information, application-related information, merchandise-related information, and the like, by which the user can better understand the presentation object to which the target presentation information relates. In some embodiments, the target presence information queried by the network device includes two types, for example, one type is request-type presence information related to a presence object, and the other type is not the request-type presence information related to the presence object (e.g., presence information related to an object but not required to request related information of the object, such as a partial public service advertisement, etc.). In some embodiments, when the target presence information is request-class presence information related to a presence object, the target presence information queried by the network device includes presence content information and object-related information of the presence object. In other embodiments, when the target presence information is not request-class presence information related to a presence object, the target presence information queried by the network device includes only presence content information. The network device may send different types of target presence information to the user device, and the user device may perform different responses for the two types of target presence information.
In some embodiments, the step S23 further includes: and if the target presentation information is not the request type presentation information related to the presentation object, the target presentation information only comprises the presentation content information. In some embodiments, when the target presence information corresponding to the user queried by the network device is not request-class presence information related to a presence object, the network device sends the target presence information to the user device, where the target presence information only includes the presence content information. The user equipment presents the presented content information through a third presentation window based on the received target presented information only comprising the presented content information, wherein the presented content information presented by the user equipment through the third presentation window comprises two parallel presentation modes, one mode is that when the first presentation window clicks any position of the first presentation window, a second presentation window can be triggered to pop up, and the third presentation window does not have any trigger event and is only used for presenting the presented content information; for another example, when the first presentation window is triggered to pop up the second presentation window by clicking a specific position (e.g., an interactive button), the third presentation window does not have the interactive button, so that the second presentation window is not triggered to pop up.
In some embodiments, the step S22 includes: and the network equipment queries and acquires target presentation information corresponding to the user from a presentation information database according to the user related information of the user, wherein the user related information is matched with the information attribute of the target presentation information. In some embodiments, the user-related information includes, but is not limited to, a user's preferences (e.g., a user likes reading, likes shopping, likes playing games, likes traveling, likes sports, etc.). In some embodiments, the information attribute information includes, but is not limited to, attribute information of reading class, game class, sports class, merchandise class, and the like. In some embodiments, a presentation information database is established in the network device, the presentation information database includes a plurality of presentation information, each presentation information corresponds to its own information attribute information, so that the network device queries information attribute information matched with the user-related information from the presentation information database according to the user-related information of the user, and takes the presentation information corresponding to the information attribute information as the target presentation information. In some embodiments, the network device stores therein user-related information of a plurality of users, where the user-related information of each user has a mapping relationship with the user identification information or the device identification information of the user, and the network device may query the user-related information corresponding to the user according to the device identification information or the user identification information carried in the presentation information request sent by the user device. In some embodiments, a presence information database as shown in table 1 or table 2 below is established in the network device, and information attribute information corresponding to each presence information is stored in the presence information database, so that the network device queries information attribute information matching with the user-related information based on the user-related information, thereby determining target presence information corresponding to the user. In some embodiments, if the network device queries that there are multiple pieces of presence information matching the user-related information, the network device may randomly determine one piece of target presence information from the multiple pieces of matching presence information as the target presence information corresponding to the user. In some embodiments, as shown in table 1 below, if the presence information is request-class presence information related to a presence object, the presence information database further includes object-related information of the presence object related to the presence information, in addition to the presence content information recorded with the presence information. In other embodiments, as shown in table 2 below, if the presentation information is request-class presentation information related to a presentation object, the presentation information database records, in addition to the presentation content information of the presentation information, object-related information of the presentation object related to the presentation information and a request link (e.g., a download link, a purchase link, etc.).
Table 1 presentation information database
Table 2 presentation information database
Of course, those skilled in the art will appreciate that the presence information database shown above is merely exemplary, and that other existing or future presence information databases, as may be suitable for use in the present application, are within the scope of the present application and are hereby incorporated by reference.
In some embodiments, the method further includes step S24 (not shown), in step S14, if the target presence information includes presence content information and object related information of a presence object to which the target presence information relates, determining that the target presence information is request-class presence information related to the presence object; and if the target presentation information of the user object only comprises presentation content information, determining that the target presentation information is not the request type presentation information related to the presentation object. In some embodiments, when querying the target presence information corresponding to the user, the network device determines whether the target presence information is request-class presence information related to a presence object based on the queried result. For example, if the target presentation information finally determined by the network device includes presentation content information and object related information of a presentation object to which the target presentation information relates, it is determined that the target presentation information is the request-class presentation information related to the presentation object; for another example, if the target presence information finally determined by the network device only includes presence content information, it is determined that the target presence information is not the request-class presence information related to the presence object. In some embodiments, after determining the type of the target presentation information, the network device may mark the type of the target presentation information, for example, if the target presentation information is the request type presentation information related to the presentation object, add identification information "1", and the target presentation information sent to the user device may carry the identification information to inform the user device that the target presentation information is the request type presentation information related to the presentation object. For another example, if the target presentation information is not the request type presentation information related to the presentation object, adding identification information "0", where the target presentation information sent to the user equipment carries the identification information to inform the user equipment that the target presentation information is not the request type presentation information related to the presentation object, and the user equipment may perform a corresponding operation based on the identification information carried by the target presentation information. For example, if the target presentation information carries identification information "1", the user equipment presents presentation content information of the target presentation information through the first presentation window, so as to pop up the second presentation window in response to a first trigger operation of the user on the first presentation window in the following. For another example, if the target presentation information carries identification information "0", the user equipment presents presentation content information of the target presentation information through the third presentation window. In some embodiments, the type of each piece of presentation information may be pre-recorded in the presentation information database, the identification information is added, and the network device directly sends the determined target presentation information carrying the identification information to the user device.
In some embodiments, the method further includes step S25 (not shown), in step S25, if the target presence information includes presence content information, object related information of a presence object to which the target presence information relates, and a request link regarding the presence object, determining that the target presence information is request class presence information related to the presence object; if the target presentation information of the user object only comprises presentation content information, determining that the target presentation information is not request type presentation information related to the presentation object; the step S23 includes: sending the target presentation information to the user equipment, wherein if the target presentation information is request-class presentation information related to a presentation object, the target presentation information includes presentation content information, object-related information of the presentation object, and a request link related to the presentation object, so that the user equipment presents the presentation content information through a first presentation window, popping up a second presentation window by responding to a first trigger operation of the user on the first presentation window, presenting the object-related information through the second presentation window, and implanting the request link into a request button of the second presentation window. In some embodiments, as shown in table 2 above, for the request class presence information related to a presence object, the presence information database stores a request link related to the presence object in addition to the object related information of the presence object. In some embodiments, when the target presence information determined by the network device includes a request link, object related information, the network device determines that the target presence information is request class presence information related to a presence object; when the target presentation information determined by the network device only includes the presentation content information, the network device determines that the target presentation information is not the request-class presentation information related to the presentation object. In some embodiments, after determining the type of the target presentation information (for example, the request-class presentation information related to the presentation object, or the request-class presentation information not related to the presentation object), the network device may identify the type of the target presentation information by adding identification information, so as to inform the user equipment of the type of the target presentation information. And when the target presentation information comprises a request link, the network equipment sends the request link, the object related information and the presentation content information to the user equipment, so that the user equipment implants the request link into a request button of a popped second presentation window.
Fig. 5 shows a device structure diagram of a user device for presenting presence information, the device comprising a one-module, a two-module, a three-module and a four-module according to an embodiment of the present application. A module, configured to receive target presentation information sent by a corresponding network device, where the target presentation information includes presentation content information and object-related information of a presentation object if the target presentation information is request-type presentation information related to the presentation object, and the target presentation information is sent to the user device by the network device after the user device sends a presentation information request to the network device in response to a reading operation of a user in a reading application; a second module for presenting the presentation content information of the target presentation information through a first presentation window in the reading application; a third module, configured to pop up a second presentation window in response to a first trigger operation of the user on the first presentation window, and present the object related information through the second presentation window, where the second presentation window includes a request button related to the presented object; and a fourth module, configured to send, to the network device, request information about the presentation object in response to a second trigger operation of the request button by the user.
Specifically, the modules one to one are configured to receive target presentation information sent by a corresponding network device, where the target presentation information includes presentation content information and object related information of a presentation object if the target presentation information is request-class presentation information related to the presentation object, and the target presentation information is sent to the user device by the network device after the user device sends a presentation information request to the network device in response to a reading operation of a user in a reading application. In some embodiments, the reading operation includes, but is not limited to, turning pages, opening an electronic book, and the like. For example, the reading application is installed in the user equipment, and it is preset in the reading application that when a user opens a certain electronic book, a presentation information request is sent to the network equipment. For another example, the reading application is configured to send a presence information request to the network device every time a user turns 5 pages or 10 pages. In some embodiments, the network device queries target presence information corresponding to the user in response to the received presence information request, and sends the target presence information to the user device. For example, the network device queries target presence information corresponding to the user from a presence information database, and sends the target presence information to the user device. In some embodiments, the presentation object includes, but is not limited to, an application, a book, a commodity, and the like. In some embodiments, the presentation object is an object to which the target presentation information relates. For example, if the target presentation information is advertisement information about an application, the application is a presentation object to which the advertisement information relates. For another example, if the target presentation information is advertisement information about a certain book, the book is a presentation object related to the advertisement information. In some embodiments, the request type presence information refers to presence information of a presence object to which the presence information relates, which can be obtained through a presence information request. For example, the target presentation information is advertisement information related to a certain application, through which downloading of the application can be requested, and the advertisement information is request-type advertisement information related to the application. For another example, the target presentation information is advertisement information related to a certain product, and the advertisement information can request purchase of the product, and the advertisement information is request-type advertisement information related to the product. In some embodiments, if the target presence information received by the user equipment is the request type presence information related to the presence object, the target presence information includes presence content information and object related information of the presence object. In some embodiments, the presentation content information includes, but is not limited to, advertising content, promotional content, and the like. In some embodiments, the object-related information includes, but is not limited to, related information for introducing the presentation object, such as book profile information, application-related information, merchandise-related information, and the like, by which the user can better understand the presentation object to which the target presentation information relates. In some embodiments, the target presence information sent by the network device to the user device includes two types, for example, one type is request-type presence information related to a presence object, and the other type is not the request-type presence information related to the presence object (e.g., presence information related to an object but not required to request related information of the object, such as a partial public service advertisement, etc.). In some embodiments, when the target presentation information is request-class presentation information relating to a presentation object, the target presentation information includes presentation content information, object-related information of the presentation object. In other embodiments, the target presentation information includes only presentation content information when the target presentation information is not request class presentation information related to a presentation object. The user equipment may perform different responses for these two types of target presentation information.
And the second module is used for presenting the presentation content information of the target presentation information through the first presentation window in the reading application. In some embodiments, whether the target presence information is the request-class presence information related to the presence object or not, the user equipment presents the presence content information of the target presence information through a presentation window, but the presentation window is distinguished. For example, when the target presentation information is request-class presentation information related to a presentation object, the first presentation window created by the user equipment corresponds to a corresponding trigger event (for example, when a first trigger operation on the first presentation window is detected, a second presentation window pops up), and by the trigger event, the user equipment performs a next operation (for example, pops up a second presentation window); and when the target presentation information is not the request-class presentation information related to the presentation object, the user equipment presents the presentation content information of the target presentation information through a third presentation window, and the third presentation window created by the user equipment has no corresponding trigger event, for example, the next operation is not executed by triggering the third presentation window (for example, any operation performed on the third presentation window by the user triggers the pop-up of the second presentation window). For example, when the target presentation information is request-class presentation information related to a presentation object, the user equipment first presents presentation content information of the target presentation information through a first presentation window in the reading application. In some embodiments, the user equipment determines the type of the target presence information based on the identification information carried by the target presence information. For example, if the identification information is "1", it is determined that the target presentation information is request-class presentation information related to a presentation object, and the user equipment presents presentation content information of the target presentation information through the first presentation window, so as to pop up the second presentation window in response to a first trigger operation of the user on the first presentation window in the following. For another example, if the identification information is "0", it is determined that the target presentation information is not the request-class presentation information related to the presentation object, and the user equipment presents the presentation content information of the target presentation information through the third presentation window. Of course, those skilled in the art may understand that the target presentation information may not carry the identification information, and the user equipment determines the type of the target presentation information according to the received result, for example, if the target presentation information received by the user equipment includes object related information in addition to the presentation content information, it may be determined that the target presentation information is request-class presentation information related to the presentation object; if the target presence information received by the user equipment only includes presence content information, it may be determined that the target presence information is not request-class presence information related to a presence object.
And a third module, configured to pop up a second presentation window in response to a first trigger operation of the user on the first presentation window, and present the object related information through the second presentation window, where the second presentation window includes a request button for presenting the object. In some embodiments, the first trigger operation includes a trigger operation performed by the user on an arbitrary position of the first presentation window (e.g., clicking on the arbitrary position of the first presentation window); in other embodiments, the first trigger operation includes a trigger operation performed on a specific position of the first presentation window (e.g., clicking on the upper right corner, the middle position, or clicking on a specific button of the first presentation window). For example, when the user equipment detects a first trigger operation on the first presentation window, the user equipment pops up a second presentation window, and presents object related information of a presentation object related to the target presentation information through the second presentation window, so that the user can better know the presentation object related to the target presentation information, and thus, whether to send request information about the presentation object to the network equipment is determined. In some embodiments, the second presentation window includes a request button for the presentation object, through which the requested information for the presentation object is sent to the network device.
And a fourth module, configured to send, to the network device, request information about the presentation object in response to a second trigger operation of the request button by the user. In some embodiments, the second trigger operation comprises a trigger operation of a request button in the second presentation window by the user. For example, when the user device detects a second trigger operation of the user on the request button, the user device sends request information about the presentation object to the network device to request the network device to return relevant information (e.g., an installation package, a purchase link, or a download link) of the presentation object. In some embodiments, the request information includes presence identification information (e.g., an advertisement identification) of the target presence information, so that the network device obtains, according to the presence identification information, related information (e.g., an installation package, a purchase link, a download link, etc.) of a presence object to which the target presence information relates. In other embodiments, the request information includes an obtaining address (e.g., a download link, a purchase link, etc.) of the presentation object, and the user obtains the relevant information of the presentation object directly from the corresponding obtaining address by clicking the request button (e.g., the target presentation information also includes the obtaining address of the presentation object, and the user device implants the obtaining address into the request button, so that the user requests to obtain the relevant information of the presentation object directly by clicking the request button).
For example, the reading application is installed in the user equipment a, and in a process that the user a reads the target novel a through the reading application on the user equipment a, the user equipment a sends a presentation information request to the network equipment corresponding to the reading application in response to a page turning operation of the user a on the target novel a. And the network equipment receives the presentation information request and sends corresponding target presentation information A to the user equipment A. If the target presentation information a is request-class presentation information related to a presentation object, for example, the target presentation information a is advertisement information about an application, the advertisement information includes advertisement content information and application-related information of the application. The user device a first presents the advertisement content information through a first presentation window in response to the target presentation information a it receives. And responding to a first trigger operation of the user A on the first presentation window, popping up a second presentation window, and presenting the application related information of the application related to the advertisement information through the second presentation window. The user a may perform a second triggering operation on the second presentation window after reading the information related to the application (e.g., click a request button on the second presentation window), and the user device sends, in response to the second triggering operation performed on the second presentation window by the user, request information about the application to the network device to request the network device to return the installation package of the application. On one hand, because the target presentation information is the request type presentation information related to the presentation object, and the presentation object can be acquired only by further operation (for example, downloading) of the user, the presentation object related to the target presentation information is publicized by sending the presentation information to the user equipment, and meanwhile, the user can conveniently and quickly acquire the related information (for example, an installation package, a download link and the like) of the presentation object, so that the user experience can be greatly improved, and the value of the target presentation information can be fully exerted. On the other hand, the presentation object related to the target presentation information is not necessarily an object required or desired by the user, so that the user can further improve the user experience by requesting to acquire the related information of the presentation object when the presentation object related to the target presentation information is required or desired. In this embodiment, for request-class presentation information related to a presentation object, the user equipment first presents presentation content information of the target presentation information through a first presentation window, when a first trigger operation of the user on the first presentation window is detected, a second presentation window is popped up, and object-related information of the presentation object related to the target presentation information is presented through the second presentation window, so that the user can better know the presentation object related to the target presentation information through the object-related information presented through the second presentation window, and when the presentation object is interested, the request information is sent to the network equipment by clicking a request button on the second presentation window.
In some embodiments, the one-to-one module is further configured to: receiving target presentation information sent by corresponding network equipment, wherein if the target presentation information is not request type presentation information related to a presentation object, the target presentation information only comprises presentation content information, and the target presentation information is sent to the user equipment by the network equipment after the user equipment sends a presentation information request to the network equipment in response to a reading operation of a user in a reading application; the device further includes a five module (not shown) for presenting the presentation content information of the target presentation information through only the third presentation window in the reading application.
Here, the specific implementation manners of the one-to-one module and the one-to-five module are the same as or similar to the specific implementation manners of the step S11 and the step S15, and thus are not repeated herein and are included herein by reference.
In some embodiments, the first and second modules are to: if the target presentation information is request type presentation information related to a presentation object, presenting presentation content information of the target presentation information through a first presentation window in the reading application, wherein the first presentation window comprises an interactive button; the three modules are used for: and responding to a first trigger operation of the user on the interaction button, popping up a second presentation window, and presenting the object related information of the presentation object through the second presentation window, wherein the first presentation window comprises a request button related to the presentation object.
Here, the specific implementation manners of the second module and the third module are the same as or similar to the specific implementation manners of the step S12 and the step S13, and thus are not repeated herein and are included herein by reference.
In some embodiments, the second module is further to: and if the target presentation information is not the request type presentation information related to the presentation object, presenting the presentation content information of the target presentation information only in the reading application through a third presentation window.
Here, the specific implementation corresponding to the two modules is the same as or similar to the specific implementation of the step S12, and therefore, the detailed description is not repeated here and is included herein by way of reference.
In some embodiments, the one-to-one module is to: receiving target presentation information sent by corresponding network equipment, wherein if the target presentation information is request type presentation information related to a presentation object, the target presentation information comprises presentation content information, object related information of the presentation object and a request link related to the presentation object, and the target presentation information is sent to the user equipment by the network equipment after the user equipment responds to reading operation of a user in a reading application and sends a presentation information request to the network equipment; the three modules are used for: responding to a first trigger operation of the user on the first presentation window, popping up a second presentation window, and presenting object related information of the presentation object through the second presentation window, wherein the second presentation window comprises a request button related to the presentation object; implanting the request link into the request button.
Here, the specific implementation manners of the one-to-one module and the one-to-three module are the same as or similar to the specific implementation manners of the step S11 and the step S13, and thus are not repeated herein and are included herein by reference.
In some embodiments, the one or four modules are configured to: and if the presenting time of the object related information reaches a time threshold, responding to a second triggering operation of the user on the request button, and sending request information related to the presented object to the network equipment.
Here, the specific implementation corresponding to the four modules is the same as or similar to the specific implementation of the step S14, and therefore, the detailed description is not repeated here and is included herein by way of reference.
In some embodiments, a difference in width between the second presentation window and the first presentation window is less than or equal to a width threshold, and a difference in height between the second presentation window and the first presentation window is greater than a height threshold. In some embodiments, the second presentation window is presented on the first presentation window, and the size of the second presentation window is smaller than the size of the first presentation window, and the width of the second presentation window is similar to the width of the first presentation window, and the height of the second presentation window is different from the height of the first presentation window by a larger amount so as to avoid completely blocking the presentation content information presented in the first presentation window. For example, the width threshold is 0, or one tenth of the width of the display interface of the user equipment (for example, the user equipment stores the width information of the display interface, and one tenth of the width information is taken as the width threshold). In some embodiments, the height threshold is one-fifth of the height of the display interface of the user device (e.g., the height information of the display interface is stored in the user device, and one-fifth of the height information is taken as the height threshold).
In some embodiments, the presentation object includes any one of:
1) application is carried out. For example, the presentation object related to the target presentation information is an application APP, and for example, the target presentation information is presentation information related to an application APP.
2) A book is provided. For example, the presentation object related to the target presentation information is a book, and the target presentation information is presentation information related to a certain book, for example.
3) A commercial product. For example, the presentation object related to the target presentation information is a commodity, and the target presentation information is presentation information related to a certain commodity.
Of course, those skilled in the art will appreciate that the above-described objects are merely exemplary and that other existing or future appearing objects, such as may be suitable for use in the present application, are within the scope of the present application and are hereby incorporated by reference.
In some embodiments, the object-related information comprises any one of:
1) the relevant information is applied. For example, the application-related information includes, but is not limited to: the application may be a user interface, such as a web browser, a web. Of course, those skilled in the art will appreciate that the above-described application-related information is merely exemplary, and that other existing or future applications of the application-related information, such as may be applicable to the present application, are within the scope of the present application and are incorporated herein by reference. For example, other relevant information may make the user better aware of the application. For example, the target presentation information is request-type presentation information related to an application APP, the user equipment first presents presentation content information of the target presentation information through the first presentation window, a second presentation window is popped up in response to a first trigger operation of the user on the first presentation window to present application-related information of the application APP through the second presentation window, and when the user confirms to download the application APP, a request button on the second presentation window is clicked to request to download the application APP.
2) Book introduction information. For example, the book profile information includes, but is not limited to, author information, story summary, book content summary, creation time, etc. so that the user can better understand the book to which the target presentation information relates, thereby determining whether to request to acquire the book. For example, the target presentation information is request-type presentation information related to a certain book, the user equipment first presents presentation content information of the target presentation information through the first presentation window, a second presentation window pops up in response to a first trigger operation of the user on the first presentation window to present book profile information of the book through the second presentation window, and when the user confirms to download the book, the user clicks a request button on the second presentation window to request to download the book.
3) And (4) commodity-related information. For example, the commodity-related information includes, but is not limited to, commodity sales, price, production area, and the like, so that the user can better understand the commodity to determine whether to purchase the commodity. For example, the target presentation information is request-type presentation information related to a certain commodity, the user equipment first presents presentation content information of the target presentation information through the first presentation window, a second presentation window is popped up in response to a first trigger operation of the user on the first presentation window to present commodity-related information of the commodity through the second presentation window, and when the user confirms to purchase the commodity, a request button on the second presentation window is clicked to request to acquire a purchase link of the commodity.
Of course, those skilled in the art will appreciate that the above-described object-related information is merely exemplary, and that other existing or future object-related information, such as may be applicable to the present application, is within the scope of the present application and is included herein by reference.
Fig. 6 shows a device structure diagram of a network device for presenting presence information, the device including two-one module, two-two module and two-three module according to an embodiment of the present application. The first module is used for receiving a presence information request sent by user equipment, wherein the presence information request is sent to the network equipment by the user equipment in response to a reading operation of a user in a reading application; a second module, configured to respond to the presence information request to query target presence information corresponding to the user; and a second module, configured to send the target presentation information to the user equipment, where if the target presentation information is request-class presentation information related to a presentation object, the target presentation information includes presentation content information and object-related information of the presentation object, so that the user equipment presents the presentation content information through a first presentation window, and by responding to a first trigger operation of the user on the first presentation window, a second presentation window is popped up, and the object-related information is presented through the second presentation window.
Specifically, the first module is configured to receive a presence information request sent by a user equipment, where the presence information request is sent to the network device by the user equipment in response to a reading operation of a user in a reading application. In some embodiments, the reading operation includes, but is not limited to, turning pages, opening an electronic book, and the like. For example, the reading application is installed in the user equipment, and it is preset in the reading application that when a user opens a certain electronic book, a presentation information request is sent to the network equipment. For another example, the reading application is configured to send a presence information request to the network device every time a user turns 5 pages or 10 pages.
And the second module is used for responding to the presentation information request and inquiring the target presentation information corresponding to the user. In some embodiments, the network device queries, in response to the presence information request, target presence information corresponding to the user from a presence information database. In some embodiments, the target presentation information corresponding to the user refers to presentation information that the user is interested in, so as to improve the interest of the user in reading the presentation content of the target presentation information, and when the target presentation information is request-type presentation information related to a presentation object, improve the probability that the user requests to acquire related information of the presentation object.
And a second module, configured to send the target presentation information to the user equipment, where if the target presentation information is request-class presentation information related to a presentation object, the target presentation information includes presentation content information and object-related information of the presentation object, so that the user equipment presents the presentation content information through a first presentation window, and by responding to a first trigger operation of the user on the first presentation window, a second presentation window is popped up, and the object-related information is presented through the second presentation window. In some embodiments, the presentation object includes, but is not limited to, an application, a book, a commodity, and the like. In some embodiments, the presentation object is an object to which the target presentation information relates. For example, if the target presentation information is advertisement information about an application, the application is a presentation object to which the advertisement information relates. For another example, if the target presentation information is advertisement information about a certain book, the book is a presentation object related to the advertisement information. In some embodiments, the request type presence information refers to presence information of a presence object to which the presence information relates, which can be obtained through a presence information request. For example, the target presentation information is advertisement information related to a certain application, through which downloading of the application can be requested, and the advertisement information is request-type advertisement information related to the application. For another example, the target presentation information is advertisement information related to a certain product, and the advertisement information can request purchase of the product, and the advertisement information is request-type advertisement information related to the product. In some embodiments, the presentation content information includes, but is not limited to, advertising content, promotional content, and the like. In some embodiments, the object-related information includes, but is not limited to, related information for introducing the presentation object, such as book profile information, application-related information, merchandise-related information, and the like, by which the user can better understand the presentation object to which the target presentation information relates. In some embodiments, the target presence information queried by the network device includes two types, for example, one type is request-type presence information related to a presence object, and the other type is not the request-type presence information related to the presence object (e.g., presence information related to an object but not required to request related information of the object, such as a partial public service advertisement, etc.). In some embodiments, when the target presence information is request-class presence information related to a presence object, the target presence information queried by the network device includes presence content information and object-related information of the presence object. In other embodiments, when the target presence information is not request-class presence information related to a presence object, the target presence information queried by the network device includes only presence content information. The network device may send different types of target presence information to the user device, and the user device may perform different responses for the two types of target presence information.
In some embodiments, the two and three modules are further to: and if the target presentation information is not the request type presentation information related to the presentation object, the target presentation information only comprises the presentation content information.
Here, the specific implementation manners corresponding to the two or three modules are the same as or similar to the specific implementation manner of step S23, and thus are not repeated herein and are included herein by reference.
In some embodiments, the second module is configured to query and acquire target presentation information corresponding to the user from a presentation information database according to the user-related information of the user, where the user-related information matches with an information attribute of the target presentation information.
Here, the specific implementation of the two modules is the same as or similar to the specific implementation of the step S22, and therefore, the detailed description is omitted here and is included herein by reference.
In some embodiments, the apparatus further includes a second-fourth module (not shown), configured to determine that the target presentation information is request-class presentation information related to the presentation object if the target presentation information includes presentation content information and object-related information of the presentation object to which the target presentation information relates; and if the target presentation information of the user object only comprises presentation content information, determining that the target presentation information is not the request type presentation information related to the presentation object.
Here, the specific implementation manners corresponding to the two or four modules are the same as or similar to the specific implementation manner of step S24, and thus are not repeated herein and are included herein by reference.
In some embodiments, the apparatus further includes a twenty-five module (not shown), which is configured to determine that the target presentation information is request-class presentation information related to the presentation object if the target presentation information includes presentation content information, object-related information of the presentation object to which the target presentation information relates, and a request link related to the presentation object; if the target presentation information of the user object only comprises presentation content information, determining that the target presentation information is not request type presentation information related to the presentation object; the two and three modules are used for: sending the target presentation information to the user equipment, wherein if the target presentation information is request-class presentation information related to a presentation object, the target presentation information includes presentation content information, object-related information of the presentation object, and a request link related to the presentation object, so that the user equipment presents the presentation content information through a first presentation window, popping up a second presentation window by responding to a first trigger operation of the user on the first presentation window, presenting the object-related information through the second presentation window, and implanting the request link into a request button of the second presentation window.
Here, the specific implementation manners of the second five module and the second three module are the same as or similar to the specific implementation manners of the step S25 and the step S23, and thus are not repeated herein and are included herein by reference.
In addition to the methods and apparatus described in the embodiments above, the present application also provides a computer readable storage medium storing computer code that, when executed, performs the method as described in any of the preceding claims.
The present application also provides a computer program product, which when executed by a computer device, performs the method of any of the preceding claims.
The present application further provides a computer device, comprising:
one or more processors;
a memory for storing one or more computer programs;
the one or more computer programs, when executed by the one or more processors, cause the one or more processors to implement the method of any preceding claim.
FIG. 7 illustrates an exemplary system that can be used to implement the various embodiments described herein;
in some embodiments, as shown in FIG. 7, the system 300 can be implemented as any of the devices in the various embodiments described. In some embodiments, system 300 may include one or more computer-readable media (e.g., system memory or NVM/storage 320) having instructions and one or more processors (e.g., processor(s) 305) coupled with the one or more computer-readable media and configured to execute the instructions to implement modules to perform the actions described herein.
For one embodiment, system control module 310 may include any suitable interface controllers to provide any suitable interface to at least one of processor(s) 305 and/or any suitable device or component in communication with system control module 310.
The system control module 310 may include a memory controller module 330 to provide an interface to the system memory 315. Memory controller module 330 may be a hardware module, a software module, and/or a firmware module.
For one embodiment, system control module 310 may include one or more input/output (I/O) controllers to provide an interface to NVM/storage 320 and communication interface(s) 325.
For example, NVM/storage 320 may be used to store data and/or instructions. NVM/storage 320 may include any suitable non-volatile memory (e.g., flash memory) and/or may include any suitable non-volatile storage device(s) (e.g., one or more Hard Disk Drives (HDDs), one or more Compact Disc (CD) drives, and/or one or more Digital Versatile Disc (DVD) drives).
NVM/storage 320 may include storage resources that are physically part of the device on which system 300 is installed or may be accessed by the device and not necessarily part of the device. For example, NVM/storage 320 may be accessible over a network via communication interface(s) 325.
Communication interface(s) 325 may provide an interface for system 300 to communicate over one or more networks and/or with any other suitable device. System 300 may wirelessly communicate with one or more components of a wireless network according to any of one or more wireless network standards and/or protocols.
For one embodiment, at least one of the processor(s) 305 may be packaged together with logic for one or more controller(s) (e.g., memory controller module 330) of the system control module 310. For one embodiment, at least one of the processor(s) 305 may be packaged together with logic for one or more controller(s) of the system control module 310 to form a System In Package (SiP). For one embodiment, at least one of the processor(s) 305 may be integrated on the same die with logic for one or more controller(s) of the system control module 310. For one embodiment, at least one of the processor(s) 305 may be integrated on the same die with logic for one or more controller(s) of the system control module 310 to form a system on a chip (SoC).
In various embodiments, system 300 may be, but is not limited to being: a server, a workstation, a desktop computing device, or a mobile computing device (e.g., a laptop computing device, a handheld computing device, a tablet, a netbook, etc.). In various embodiments, system 300 may have more or fewer components and/or different architectures. For example, in some embodiments, system 300 includes one or more cameras, a keyboard, a Liquid Crystal Display (LCD) screen (including a touch screen display), a non-volatile memory port, multiple antennas, a graphics chip, an Application Specific Integrated Circuit (ASIC), and speakers.
It should be noted that the present application may be implemented in software and/or a combination of software and hardware, for example, implemented using Application Specific Integrated Circuits (ASICs), general purpose computers or any other similar hardware devices. In one embodiment, the software programs of the present application may be executed by a processor to implement the steps or functions described above. Likewise, the software programs (including associated data structures) of the present application may be stored in a computer readable recording medium, such as RAM memory, magnetic or optical drive or diskette and the like. Additionally, some of the steps or functions of the present application may be implemented in hardware, for example, as circuitry that cooperates with the processor to perform various steps or functions.
In addition, some of the present application may be implemented as a computer program product, such as computer program instructions, which when executed by a computer, may invoke or provide methods and/or techniques in accordance with the present application through the operation of the computer. Those skilled in the art will appreciate that the form in which the computer program instructions reside on a computer-readable medium includes, but is not limited to, source files, executable files, installation package files, and the like, and that the manner in which the computer program instructions are executed by a computer includes, but is not limited to: the computer directly executes the instruction, or the computer compiles the instruction and then executes the corresponding compiled program, or the computer reads and executes the instruction, or the computer reads and installs the instruction and then executes the corresponding installed program. Computer-readable media herein can be any available computer-readable storage media or communication media that can be accessed by a computer.
Communication media includes media by which communication signals, including, for example, computer readable instructions, data structures, program modules, or other data, are transmitted from one system to another. Communication media may include conductive transmission media such as cables and wires (e.g., fiber optics, coaxial, etc.) and wireless (non-conductive transmission) media capable of propagating energy waves such as acoustic, electromagnetic, RF, microwave, and infrared. Computer readable instructions, data structures, program modules, or other data may be embodied in a modulated data signal, for example, in a wireless medium such as a carrier wave or similar mechanism such as is embodied as part of spread spectrum techniques. The term "modulated data signal" means a signal that has one or more of its characteristics set or changed in such a manner as to encode information in the signal. The modulation may be analog, digital or hybrid modulation techniques.
By way of example, and not limitation, computer-readable storage media may include volatile and nonvolatile, removable and non-removable media implemented in any method or technology for storage of information such as computer-readable instructions, data structures, program modules or other data. For example, computer-readable storage media include, but are not limited to, volatile memory such as random access memory (RAM, DRAM, SRAM); and non-volatile memory such as flash memory, various read-only memories (ROM, PROM, EPROM, EEPROM), magnetic and ferromagnetic/ferroelectric memories (MRAM, FeRAM); and magnetic and optical storage devices (hard disk, tape, CD, DVD); or other now known media or later developed that can store computer-readable information/data for use by a computer system.
An embodiment according to the present application comprises an apparatus comprising a memory for storing computer program instructions and a processor for executing the program instructions, wherein the computer program instructions, when executed by the processor, trigger the apparatus to perform a method and/or a solution according to the aforementioned embodiments of the present application.
It will be evident to those skilled in the art that the present application is not limited to the details of the foregoing illustrative embodiments, and that the present application may be embodied in other specific forms without departing from the spirit or essential attributes thereof. The present embodiments are therefore to be considered in all respects as illustrative and not restrictive, the scope of the application being indicated by the appended claims rather than by the foregoing description, and all changes which come within the meaning and range of equivalency of the claims are therefore intended to be embraced therein. Any reference sign in a claim should not be construed as limiting the claim concerned. Furthermore, it is obvious that the word "comprising" does not exclude other elements or steps, and the singular does not exclude the plural. A plurality of units or means recited in the apparatus claims may also be implemented by one unit or means in software or hardware. The terms first, second, etc. are used to denote names, but not any particular order.
Claims (18)
1. A method for presenting presence information is applied to a user equipment, wherein the method comprises the following steps:
receiving target presentation information sent by corresponding network equipment, wherein if the target presentation information is request type presentation information related to a presentation object, the target presentation information comprises presentation content information and object related information of the presentation object, and the target presentation information is sent to the user equipment by the network equipment after the user equipment sends a presentation information request to the network equipment in response to a reading operation of a user in a reading application;
presenting presentation content information of the target presentation information through a first presentation window in the reading application;
responding to a first trigger operation of the user on the first presentation window, popping up a second presentation window, and presenting the object related information through the second presentation window, wherein the second presentation window comprises a request button related to the presentation object;
and responding to a second triggering operation of the request button by the user, and sending request information about the presentation object to the network equipment.
2. The method of claim 1, wherein the receiving target presence information sent by a corresponding network device further comprises:
receiving target presentation information sent by corresponding network equipment, wherein if the target presentation information is not request type presentation information related to a presentation object, the target presentation information only comprises presentation content information, and the target presentation information is sent to the user equipment by the network equipment after the user equipment sends a presentation information request to the network equipment in response to a reading operation of a user in a reading application;
the method further comprises the following steps:
and presenting the presentation content information of the target presentation information only through the third presentation window in the reading application.
3. The method of claim 1, wherein the presenting the presentation content information of the target presentation information through a first presentation window in the reading application comprises:
if the target presentation information is request type presentation information related to a presentation object, presenting presentation content information of the target presentation information through a first presentation window in the reading application, wherein the first presentation window comprises an interactive button;
the responding to the first trigger operation of the user to the first presentation window, popping up a second presentation window, and presenting the object related information through the second presentation window, wherein the method comprises the following steps:
and responding to a first trigger operation of the user on the interaction button, popping up a second presentation window, and presenting the object related information of the presentation object through the second presentation window, wherein the first presentation window comprises a request button related to the presentation object.
4. The method of claim 3, wherein if the target presentation information is request-class presentation information related to a presentation object, presenting content information of the target presentation information in the reading application through a first presentation window, further comprising:
and if the target presentation information is not the request type presentation information related to the presentation object, presenting the presentation content information of the target presentation information only in the reading application through a third presentation window.
5. The method according to claim 1, wherein the receiving target presence information sent by a corresponding network device, wherein if the target presence information is request-class presence information related to a presence object, the target presence information includes presence content information and object-related information of the presence object, and the target presence information is sent to the user device by the network device after the user device sends a presence information request to the network device in response to a reading operation of a user in a reading application, and includes:
receiving target presentation information sent by corresponding network equipment, wherein if the target presentation information is request type presentation information related to a presentation object, the target presentation information comprises presentation content information, object related information of the presentation object and a request link related to the presentation object, and the target presentation information is sent to the user equipment by the network equipment after the user equipment responds to reading operation of a user in a reading application and sends a presentation information request to the network equipment;
the responding to the first trigger operation of the user to the first presentation window, popping up a second presentation window, and presenting the object related information through the second presentation window, wherein the second presentation window comprises a request button related to the presentation object, and the method comprises the following steps:
responding to a first trigger operation of the user on the first presentation window, popping up a second presentation window, and presenting object related information of the presentation object through the second presentation window, wherein the second presentation window comprises a request button related to the presentation object;
implanting the request link into the request button.
6. The method of any of claims 1-5, wherein the sending, to the network device, the requested information about the presentation object in response to the second triggering operation of the request button by the user comprises:
and if the presenting time of the object related information reaches a time threshold, responding to a second triggering operation of the user on the request button, and sending request information related to the presented object to the network equipment.
7. The method of any of claims 1-6, wherein a difference in width of the second presentation window from the first presentation window is less than or equal to a width threshold, and a difference in height of the second presentation window from the first presentation window is greater than a height threshold.
8. The method of any of claims 1-7, wherein the presentation object includes any of:
application;
a book;
a commercial product.
9. The method of any of claims 1 to 8, wherein the object-related information comprises any of:
application related information;
book introduction information;
and (4) commodity-related information.
10. A method for displaying presence information is applied to a network equipment terminal, wherein the method comprises the following steps:
receiving a presence information request sent by user equipment, wherein the presence information request is sent to the network equipment by the user equipment in response to a reading operation of a user in a reading application;
responding to the presentation information request to inquire target presentation information corresponding to the user;
and sending the target presentation information to the user equipment, wherein if the target presentation information is request type presentation information related to a presentation object, the target presentation information comprises presentation content information and object related information of the presentation object, so that the user equipment presents the presentation content information through a first presentation window, a second presentation window is popped up by responding to a first trigger operation of the user on the first presentation window, and the object related information is presented through the second presentation window.
11. The method of claim 10, wherein the sending the target presence information to the user device further comprises:
and if the target presentation information is not the request type presentation information related to the presentation object, the target presentation information only comprises the presentation content information.
12. The method of claim 10, wherein the querying for target presence information corresponding to the user in response to the presence information request comprises:
and inquiring and acquiring target presentation information corresponding to the user from a presentation information database according to the user related information of the user, wherein the user related information is matched with the information attribute of the target presentation information.
13. The method of any of claims 10 to 12, wherein the method further comprises:
if the target presentation information comprises presentation content information and object related information of a presentation object related to the target presentation information, determining the target presentation information as request type presentation information related to the presentation object; and if the target presentation information of the user object only comprises presentation content information, determining that the target presentation information is not the request type presentation information related to the presentation object.
14. The method of any of claims 10 to 12, wherein the method further comprises:
if the target presentation information comprises presentation content information, object related information of a presentation object related to the target presentation information, and a request link related to the presentation object, determining that the target presentation information is request type presentation information related to the presentation object; if the target presentation information of the user object only comprises presentation content information, determining that the target presentation information is not request type presentation information related to the presentation object;
the sending the target presentation information to the user equipment includes:
sending the target presentation information to the user equipment, wherein if the target presentation information is request-class presentation information related to a presentation object, the target presentation information includes presentation content information, object-related information of the presentation object, and a request link related to the presentation object, so that the user equipment presents the presentation content information through a first presentation window, popping up a second presentation window by responding to a first trigger operation of the user on the first presentation window, presenting the object-related information through the second presentation window, and implanting the request link into a request button of the second presentation window.
15. A method for presenting presence information, wherein the method comprises:
the method comprises the steps that user equipment responds to reading operation of a user in a reading application and sends a presentation information request to corresponding network equipment;
the network equipment receives the presentation information request, responds to the presentation information request to inquire target presentation information corresponding to the user, and sends the target presentation information to the user equipment, wherein if the target presentation information relates to a presentation object, the target presentation information comprises presentation content information and object related information of the presentation object;
the user equipment receives the target presentation information, and presents presentation content information of the target presentation information through a first presentation window in the reading application; responding to a first trigger operation of the user on the first presentation window, popping up a second presentation window, and presenting the object related information through the second presentation window, wherein the second presentation window comprises a request button related to the presentation object; and responding to a second triggering operation of the request button by the user, and sending request information about the presentation object to the network equipment.
16. A computer device for presenting presentation information, comprising a memory, a processor and a computer program stored on the memory, characterized in that the processor executes the computer program to implement the steps of the method according to any of claims 1 to 14.
17. A computer-readable storage medium, on which a computer program is stored which, when being executed by a processor, carries out the steps of the method according to any one of claims 1 to 14.
18. A computer program product comprising a computer program, characterized in that the computer program realizes the steps of the method according to any one of claims 1 to 14 when executed by a processor.
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