CN111260401A

CN111260401A - Method and equipment for displaying presentation information on reading page

Info

Publication number: CN111260401A
Application number: CN202010048983.1A
Authority: CN
Inventors: 李林阳; 陈亮
Original assignee: Shanghai Lianshang Network Technology Co Ltd
Current assignee: Shanghai Lianshang Network Technology Co Ltd
Priority date: 2020-01-16
Filing date: 2020-01-16
Publication date: 2020-06-09
Anticipated expiration: 2040-01-16
Also published as: CN111260401B

Abstract

The application aims to provide a method and equipment for displaying presentation information on a reading page, wherein the method comprises the following steps: presenting a reading page in an application window of a reading application, wherein the reading page contains first presentation information; responding to the user's upslide operation on the reading page, and moving the reading page upwards in the application window; and in the process that the reading page moves upwards along with the sliding operation, when the minimum distance between the first presentation information and the top of the application window is smaller than or equal to a preset distance threshold value, generating a first display control suspended on the reading page, and displaying the first presentation information in the first display control. The display duration of the first presentation information is increased in a manner that the first presentation information is suspended above the reading page.

Description

Method and equipment for displaying presentation information on reading page

Technical Field

The present application relates to the field of communications, and in particular, to a technique for presenting presentation information on a reading page.

Background

With the development of the times, reading becomes an indispensable part of people's lives, and more users read on the internet through user equipment such as mobile phones. The advertisement is often inserted in the reading process of the user, and an advertiser obtains the advertisement income in a mode of inserting the advertisement in the reading page, wherein the advertisement income is in direct proportion to the advertisement display time.

Disclosure of Invention

One objective of the present application is to provide a method and device for presenting presentation information on a reading page.

According to one aspect of the application, a method for displaying presentation information on a reading page is provided, and the method comprises the following steps:

presenting a reading page in an application window of a reading application, wherein the reading page contains first presentation information;

responding to the user's upslide operation on the reading page, and moving the reading page upwards in the application window;

and in the process that the reading page moves upwards along with the sliding operation, when the minimum distance between the first presentation information and the top of the application window is smaller than or equal to a preset distance threshold value, generating a first display control suspended on the reading page, and displaying the first presentation information in the first display control.

According to another aspect of the present application, there is provided an apparatus for presenting presentation information on a reading page, the apparatus comprising:

a module for presenting a reading page in an application window of a reading application, wherein the reading page contains first presentation information;

a second module, configured to respond to a user's slide-up operation on the reading page, and move the reading page upward in the application window;

and the third module is used for generating a first display control suspended on the reading page and displaying the first presentation information in the first display control when the minimum distance between the first presentation information and the top of the application window is smaller than or equal to a preset distance threshold in the process that the reading page moves upwards along with the sliding operation.

According to one aspect of the application, a device for displaying presentation information on a reading page is provided, and the device comprises:

a processor; and

a memory arranged to store computer executable instructions that, when executed, cause the processor to perform the operations of any of the methods described above.

According to another aspect of the application, there is provided a computer readable medium storing instructions that, when executed, cause a system to perform the operations of any of the methods described above.

Compared with the prior art, the reading page is presented in the application window of the reading application, the reading page contains first presentation information, the reading page is moved upwards in the application window in response to the upglide operation of a user on the reading page, and in the process that the reading page moves upwards along with the upglide operation, when the minimum distance between the first presentation information and the top of the application window is smaller than or equal to a preset distance threshold value, a first display control suspended on the reading page is generated, and the first presentation information is presented in the first display control. The display duration of the first presentation information is increased in a manner that the first presentation information is suspended above the reading page.

Further, in the process that the reading page moves upwards in the application window, if the distance between the second presentation information and the first presentation information is smaller than the height of the application window, the first presentation information is moved to a first presentation position corresponding to the first presentation information; and responding to the user's upslide operation on the reading page, and moving the reading page upwards in the application window, wherein the reading page contains the second presentation information. When the first presentation information is still suspended above the reading page, only one presentation information is presented in the application window, and normal reading of the user is prevented from being influenced.

And in response to the user's downslide operation on the reading page, if the minimum distance between the first presentation position in the reading page and the first display control is less than or equal to a predetermined third distance threshold, relocating the first presentation information to the first presentation position. Therefore, the first presentation information is placed on the first presentation position again when the first presentation position is slid to the position in contact with the first presentation information again based on the sliding operation of the reading page by the user.

Drawings

Other features, objects and advantages of the present application will become more apparent upon reading of the following detailed description of non-limiting embodiments thereof, made with reference to the accompanying drawings in which:

FIG. 1 illustrates a flow diagram of a method for presenting presentation information on a reading page according to one embodiment of the present application;

FIG. 2 is a schematic diagram illustrating an interface change for presenting presentation information on a reading page according to an embodiment of the present application;

FIG. 3 illustrates a block diagram of an apparatus for presenting presentation information on a reading page, according to one embodiment of the present application;

FIG. 4 illustrates functional modules of an exemplary system that may be used in various embodiments of the present application.

The same or similar reference numbers in the drawings identify the same or similar elements.

Detailed Description

The present application is described in further detail below with reference to the attached figures.

In a typical configuration of the present application, the terminal, the device serving the network, and the trusted party each include one or more processors (e.g., Central Processing Units (CPUs)), input/output interfaces, network interfaces, and memory.

The Memory may include forms of volatile Memory, Random Access Memory (RAM), and/or non-volatile Memory in a computer-readable medium, such as Read Only Memory (ROM) or Flash Memory. Memory is an example of a computer-readable medium.

Computer-readable media, including both non-transitory and non-transitory, removable and non-removable media, may implement information storage by any method or technology. The information may be computer readable instructions, data structures, modules of a program, or other data. Examples of computer storage media include, but are not limited to, Phase-Change Memory (PCM), Programmable Random Access Memory (PRAM), Static Random-Access Memory (SRAM), Dynamic Random Access Memory (DRAM), other types of Random Access Memory (RAM), Read Only Memory (ROM), electrically Erasable Programmable Read-Only Memory (EEPROM), flash Memory or other Memory technology, Compact Disc Read-Only Memory (CD-ROM), Digital Versatile Discs (DVD) or other optical storage, magnetic cassettes, magnetic tape, magnetic disk storage or other magnetic storage devices, or any other non-transmission medium, which can be used to store information that can be accessed by a computing device.

The device referred to in this application includes, but is not limited to, a user device, a network device, or a device formed by integrating a user device and a network device through a network. The user equipment includes, but is not limited to, any mobile electronic product, such as a smart phone, a tablet computer, etc., capable of performing human-computer interaction with a user (e.g., human-computer interaction through a touch panel), and the mobile electronic product may employ any operating system, such as an android operating system, an iOS operating system, etc. The network device includes an electronic device capable of automatically performing numerical calculation and information processing according to a preset or stored instruction, and the hardware includes, but is not limited to, a microprocessor, an Application Specific Integrated Circuit (ASIC), a Programmable Logic Device (PLD), a Field Programmable Gate Array (FPGA), a Digital Signal Processor (DSP), an embedded device, and the like. The network device includes but is not limited to a computer, a network host, a single network server, a plurality of network server sets or a cloud of a plurality of servers; here, the Cloud is composed of a large number of computers or web servers based on Cloud Computing (Cloud Computing), which is a kind of distributed Computing, one virtual supercomputer consisting of a collection of loosely coupled computers. Including, but not limited to, the internet, a wide area network, a metropolitan area network, a local area network, a VPN network, a wireless Ad Hoc network (Ad Hoc network), etc. Preferably, the device may also be a program running on the user device, the network device, or a device formed by integrating the user device and the network device, the touch terminal, or the network device and the touch terminal through a network.

Of course, those skilled in the art will appreciate that the foregoing is by way of example only, and that other existing or future devices, which may be suitable for use in the present application, are also encompassed within the scope of the present application and are hereby incorporated by reference.

In the description of the present application, "a plurality" means two or more unless specifically limited otherwise.

Fig. 1 illustrates a method for presenting presentation information on a reading page according to an embodiment of the present application, which includes step S101, step S102, and step S103.

Specifically, in step S101, the user equipment presents a reading page in an application window of the reading application, wherein the reading page contains first presentation information. In some embodiments, a user reads an electronic book, such as a novel, through a reading application, and the application window is used for presenting reading pages of the electronic book, such as the novel. In some embodiments, the first presentation information includes, but is not limited to, advertising information, promotional information, and the like, for example, a piece of advertising information is inserted in the reading page.

In step S102, the user equipment moves the reading page upwards in the application window in response to the user' S sliding operation on the reading page. In some embodiments, the user may perform a slide up and down operation on the reading page, and perform a page up and down operation on the reading page through the slide up and down operation. For example, the user performs a slide-up operation on the reading page, and in response to the slide-up operation, the reading page moves upward, thereby achieving the purpose of page-up reading.

In step S103, in the process that the user equipment moves upward along with the sliding operation on the reading page, when the minimum distance between the first presentation information and the top of the application window is less than or equal to a predetermined distance threshold, a first display control suspended on the reading page is generated, and the first presentation information is displayed in the first display control. In some embodiments, during the upward movement of the reading page, the first presentation information inserted in the reading page moves with the upward movement of the reading page, and when the minimum distance between the first presentation information and the top of the application window is less than or equal to the distance threshold, the user device generates a first display control by which the first presentation information is suspended and supported on the top of the application window, wherein the first presentation information is presented in the first display control. In some embodiments, the distance threshold includes, but is not limited to, a distance of zero, for example, when the top of the presentation area corresponding to the first presentation information coincides with the top of the application window (i.e., the distance threshold is zero), the first display control suspended from the reading page is triggered to be generated.

For example, a reading application z is installed in the user device of the user a, and the user a reads the novel q through the reading application z. The user equipment presents a reading page of the novel q through an application window of the reading application z, wherein a piece of advertisement information (i.e. first presentation information) is inserted in the reading page. The user a slides up the reading page of the novel q, and the reading page moves up along with the sliding operation. And in the process of upwards sliding the reading page, the advertisement information moves upwards along with the upwards movement of the reading page, when the minimum distance between the advertisement information and the top of the application window is smaller than or equal to a preset distance threshold value, a first display control is generated, the first display control is suspended above the reading page, and the first presentation information is displayed in the first display control, so that the first presentation information is suspended above the reading page. In this embodiment, when the minimum distance between the first presentation information and the top of the application window is less than or equal to the distance threshold, the first presentation information is displayed in a floating manner on the upper portion of the reading page by generating the first display control floating on the reading page, so that when the user continues to slide the page upwards, the first presentation information is still presented in the application window, thereby increasing the presentation time of the first presentation information, and when the first presentation information is an advertisement, the advertising revenue of an advertiser is increased.

In some embodiments, the minimum distance between the first display control and the top of the application window is less than or equal to a separation distance threshold. In some embodiments, when the minimum distance between the first presentation information and the top of the application window is less than or equal to a predetermined distance threshold, the user device is triggered to generate a first display control hovering over a reading page. In some embodiments, the minimum distance between the first display control and the top of the application window is less than or equal to the predetermined distance threshold. In some embodiments, the actual separation distance between the first display control and the application window is equal to the distance threshold (e.g., the first presentation information is equal to the predetermined distance threshold between the application window when the generation of the first display control is triggered), e.g., the minimum distance between the first display control and the top of the application window when the minimum distance between the first presentation information and the top of the application window is less than or equal to the distance threshold (i.e., the actual distance separation between the first display control and the application window is equal to the distance threshold, the first display control hovers over the position where the generation of the first display control is triggered). For example, when the distance between the first presentation information in the reading page and the top of the application window is half of the height of the application window, generating a first display control is triggered, and the first display control floats on the top of the application window (e.g., the actual separation distance between the first display control and the top of the application window is 0). In this embodiment, the distance threshold for triggering the floating is not the same as the actual separation distance corresponding to the generated first display control, the distance threshold for triggering is greater than the separation distance, and when the user slides the first presentation information to the middle position of the application window, the first presentation information is floated on the top of the application window, so that the presentation time of the first presentation information is increased.

In some embodiments, the method further includes, before step S101, step S104 (not shown), in step S104, the user device sends a presentation information request to the corresponding network device in response to a reading operation of the user on the reading page in the reading application; and the user equipment receives first presentation information returned by the network equipment based on the presentation information request, and places the first presentation information at a first presentation position of the reading page. In some embodiments, the reading operation includes, but is not limited to, a user sliding the reading page upward. For example, when the user turns to the fifth page, the user device sends a presence information request to the corresponding network device to request the network device to return the first presence information. In some embodiments, the first presentation information includes, but is not limited to, advertising information, and the like. In some embodiments, the user device receives the first presence information returned by the network device and places the first presence information in a first presentation location of a reading page (e.g., a reading page currently being read by the user). In some embodiments, the first presentation location includes, but is not limited to, an inter-paragraph location, e.g., a location where the first presentation information is inserted between paragraphs of the reading page.

In some embodiments, said placing said first presentation information at a first presentation position of said reading page comprises: determining a first presentation position meeting implantation conditions in the reading page according to the content information in the reading page; adjusting the size of a presentation area corresponding to the first presentation position, wherein the size of the presentation area is matched with the size of the first presentation information; and placing the first presentation information at the first presentation position. In some embodiments, the population condition includes, but is not limited to, the content information in the reading page including the position between paragraphs, e.g., the content information has paragraph separation. In some embodiments, the first presentation position is determined by the user device based on content information of the reading page. For example, the first presentation position is a position between paragraphs, the user equipment detects and identifies whether there is a top-bottom paragraph separation in the reading page, if so, the position between the paragraphs is determined as the first presentation position, and the size of the presentation area corresponding to the first presentation position is adjusted accordingly, for example, the interval between the paragraphs is increased, the interval area is used as the presentation area of the first presentation information, and the size of the presentation area is matched with the size of the first presentation information, so as to place the first presentation information in the presentation area.

In some embodiments, the method further includes step S105 (not shown), in step S105, the user equipment restores the size of the presentation area corresponding to the first presentation position in response to the event information that the first presentation information is presented on the first display control. In some embodiments, if the first presentation information is hovered over the reading page, the user device correspondingly restores the presentation area corresponding to the first presentation information that was previously adjusted for inserting the first presentation information. For example, to place the first presentation information at a location between paragraphs of the reading page, the user device adjusts the next paragraph downward to obtain a corresponding presentation area having a size that matches the size of the first presentation information to place the first presentation information at a location between paragraphs of the reading page. When the minimum distance between the first presentation information placed on the reading page and the top of the application window is smaller than or equal to a preset distance threshold value based on the operation that the user slides the reading page upwards, the user equipment generates a first display control, and the first presentation information is suspended above the reading page through the first display control. In response to the event information that the first presentation information is presented in the first display control, the user device restores the position between the paragraphs that were previously inserted for the first presentation information to before insertion, i.e., narrows the space between the two paragraphs.

In some embodiments, the method further comprises step S106 (not shown), and in step S106, the user equipment detects a minimum distance between the first presentation information and the top of the application window. In some embodiments, the user device determines a minimum distance between the first presentation information and the top of the application window according to a coordinate relationship between the first presentation information and the application window. For example, the minimum distance between the first presentation information and the top of the application window is determined according to the coordinates of the highest point of the first presentation information.

In some embodiments, the detecting a minimum distance between the first presentation information and the top of the application window comprises at least one of:

(1) and detecting the minimum distance between the first presentation information and the top of the application window according to the vertex angle coordinate information of the presentation area corresponding to the first presentation information and the vertex angle coordinate information of the application window. For example, the user equipment tracks and detects the vertex angle coordinate of the first presentation information, and the minimum distance is determined according to the distance between the vertex angle coordinate information of the first presentation information and the vertex angle coordinate information of the application window.

(2) And detecting the minimum distance between the first presentation information and the top of the application window according to the top vertex coordinate of the presentation area corresponding to the first presentation information and the top vertex coordinate of the application window. For example, the user equipment tracks and detects the top highest point coordinate of the presentation area of the first presentation information (for example, if the top of the presentation area is arc-shaped, the highest point coordinate of the arc-shaped top is the top highest point coordinate of the presentation area corresponding to the first presentation information).

In some embodiments, the method further includes step S107 (not shown), in step S107, the user device moves the reading page upward in the application window in response to the user sliding the reading page upward while the reading page presents the first presentation information through the first display control suspended from the reading page, wherein the first presentation information is suspended above the reading page through the first display control during the upward movement of the reading page. In some embodiments, the user device moves the reading page up in the application window in response to the user sliding the reading page up while the first presentation information hovers over the reading page. When the first presentation information is hovered over a reading page through the first display control, the reading page moves upward under the first presentation information in response to a user's swipe operation on the reading page. In this embodiment, when the first presentation information is suspended above the reading page, the normal reading of the reading page located below the first presentation information by the user is not affected. Referring to the interface diagram of fig. 2, in fig. 2(a), the advertisement information is initially inserted in the middle of the reading page, and moves upward as the user slides the reading page upward, and floats on top of the reading page when the minimum distance between the advertisement information and the top of the application window is less than or equal to a predetermined distance threshold (as shown in fig. 2 (b)). During the process of hovering the advertisement message over the reading page, the advertisement message continues to hover over the reading page as the user continues to slide the reading page upward (as shown in fig. 2 (c)).

In some embodiments, the reading page further comprises second presentation information located after the first presentation information, wherein an initial distance between the second presentation information and the first presentation information is greater than or equal to a height of the application window; the method further includes step S108 (not shown), in step S108, in the process that the user equipment moves upwards in the application window in the reading page, if the current distance between the second presentation information and the first presentation information is smaller than the height of the application window, moving the first presentation information to a first presentation position corresponding to the first presentation information, where the first presentation position is an initial presentation position of the first presentation information in the reading page; and the user equipment responds to the user to slide up the reading page, and moves the reading page upwards in the application window, wherein the reading page contains the second presentation information in the visible part of the application window. In some embodiments, the reading page includes second presentation information that follows the first presentation information. For example, as the user slides the reading page upward, the second presentation information enters the application window for presentation, and the user equipment moves the first presentation information to the first presentation position corresponding to the first presentation information again. For example, the first presentation information is initially placed at position 1 of the reading page, and as the user slides the reading page upward, position 1 is moved to a position outside the application window. And, as the user slides the reading page upwards, the second presentation information enters the application window, and the user device replaces the first presentation information hovering over the reading page back to position 1. In some embodiments, the user device determines whether the second presence information is to be entered into the application window by detecting a distance between the second presence information and the first presence information. For example, if the distance between the second presentation information and the first presentation information is greater than or equal to the height of the application window, it is determined that the second presentation information has not entered the application window, and if the distance between the second presentation information and the first presentation information is less than the distance of the application window, it is determined that the second presentation information enters the application window, and the user equipment is triggered to reposition the first presentation information hovering on the reading page on the position 1.

In some embodiments, the method further includes step S109 (not shown), in step S109, the user device moves the reading page downwards in the application window in response to a slide-down operation of the reading page by the user while the reading page presents the first presentation information through a first display control suspended from the reading page, wherein the first presentation information is suspended above the reading page through the first display control during the downward movement of the reading page. In some embodiments, the user device moves the reading page downward in response to a user's swipe down of the reading page while the first presentation information hovers over the reading page through the first display control. In this embodiment, when the first presentation information is suspended, the user may slide up or down the reading page, and the reading page moves up or up in response to the slide up or down operation of the user, respectively. When the first presentation information is hovered over a reading page through the first display control, the reading page moves downward under the first presentation information in response to a user's flicking operation of the reading page. In this embodiment, when the first presentation information is suspended above the reading page, the normal reading of the reading page located below the first presentation information by the user is not affected.

In some embodiments, the method further includes step S110 (not shown), in step S110, in response to the user sliding down the reading page, if a minimum distance between a first presentation position in the reading page and the first display control is less than or equal to a predetermined third distance threshold, the user device repositions the first presentation information to the first presentation position, where the first presentation position is an initial presentation position of the first presentation information in the reading page. In some embodiments, the user device moves the reading page downward in response to a user's swipe down, while the user swipes the reading page downward, in some embodiments the user device moves the reading page up or down through the reader. In some embodiments, when the first presentation information hovers above the reading page, along with a downslide operation of the reading page by the user, if a minimum distance between a first presentation position (e.g., a position between paragraphs where the first presentation information is initially inserted) corresponding to the first presentation information and the first display control is less than or equal to a third distance threshold, the first presentation information is reinserted onto the first presentation position. For example, when the first presentation information hovers over a reading page, the user slides the reading page upward, and as the user slides the reading page upward, the first presentation information returns to the position where the first presentation information was originally inserted (i.e., the first presentation position), hovering ceases, and the user device reinserts the first presentation information onto the first presentation position. In this embodiment, in the process of suspending the first presentation information, in response to the operation of the user sliding the reading page upwards, the user equipment relocates the first presentation information to the first presentation position again, so as to sequentially form a dynamic effect display effect on the first presentation information, and improve the viewing interest of the user on the first presentation information.

In some embodiments, the method further includes step S111 (not shown), and in step S111, if the presentation duration of the first presentation information in the first display control reaches a preset hover duration, the first presentation information is relocated to an initial presentation position corresponding to the first presentation information in the reading page. In some embodiments, a hover duration (e.g., 10 seconds) for hovering the first presentation information through the first display control is preset in the user equipment, and after the hover duration is reached, the user equipment repositions the first presentation information at the corresponding initial presentation position, that is, the first presentation information disappears in the presentation interface of the application window. In this embodiment, while the duration of the presentation of the first presentation information in the application window is increased as much as possible, the too long presentation of the first presentation information is limited by the presentation duration.

Fig. 3 is a device structure diagram of a user device for presenting presentation information on a reading page according to an embodiment of the present application, where the device includes a one-module, a two-module, and a three-module.

Specifically, a module for presenting a reading page in an application window of a reading application, wherein the reading page contains first presentation information. In some embodiments, a user reads an electronic book, such as a novel, through a reading application, and the application window is used for presenting reading pages of the electronic book, such as the novel. In some embodiments, the first presentation information includes, but is not limited to, advertising information, promotional information, and the like, for example, a piece of advertising information is inserted in the reading page.

And the second module is used for responding to the upglide operation of the reading page by the user and moving the reading page upwards in the application window. In some embodiments, the user may perform a slide up and down operation on the reading page, and perform a page up and down operation on the reading page through the slide up and down operation. For example, the user performs a slide-up operation on the reading page, and in response to the slide-up operation, the reading page moves upward, thereby achieving the purpose of page-up reading.

And the third module is used for generating a first display control suspended on the reading page and displaying the first presentation information in the first display control when the minimum distance between the first presentation information and the top of the application window is smaller than or equal to a preset distance threshold in the process that the reading page moves upwards along with the sliding operation. In some embodiments, during the upward movement of the reading page, the first presentation information inserted in the reading page moves with the upward movement of the reading page, and when the minimum distance between the first presentation information and the top of the application window is less than or equal to the distance threshold, the user device generates a first display control by which the first presentation information is suspended to the top of the application window, wherein the first presentation information is presented in the first display control. In some embodiments, the distance threshold includes, but is not limited to, a distance of zero, for example, when the top of the presentation area corresponding to the first presentation information coincides with the top of the application window (i.e., the distance threshold is zero), the first display control suspended from the reading page is triggered to be generated.

In some embodiments, the device further includes a fourth module (not shown), which is configured to send a presence information request to the corresponding network device in response to a reading operation of the reading page in the reading application by the user; and the user equipment receives first presentation information returned by the network equipment based on the presentation information request, and places the first presentation information at a first presentation position of the reading page. In some embodiments, the reading operation includes, but is not limited to, a user sliding the reading page upward. For example, when the user turns to the fifth page, the user device sends a presence information request to the corresponding network device to request the network device to return the first presence information. In some embodiments, the first presentation information includes, but is not limited to, advertising information, and the like. In some embodiments, the user device receives the first presence information returned by the network device and places the first presence information in a first presentation location of a reading page (e.g., a reading page currently being read by the user). In some embodiments, the first presentation location includes, but is not limited to, an inter-paragraph location, e.g., a location where the first presentation information is inserted between paragraphs of the reading page.

In some embodiments, said placing said first presentation information at a first presentation position of said reading page comprises: determining a first presentation position meeting implantation conditions in the reading page according to the content information in the reading page; adjusting the size of a presentation area corresponding to the first presentation position, wherein the size of the presentation area is matched with the size of the first presentation information; and placing the first presentation information at the first presentation position. In some embodiments, the first presentation position is determined by the user device based on content information of the reading page. For example, the first presentation position is a position between paragraphs, the user equipment detects and identifies whether there is a top-bottom paragraph separation in the reading page, if so, the position between the paragraphs is determined as the first presentation position, and the size of the presentation area corresponding to the first presentation position is adjusted accordingly, for example, the interval between the paragraphs is increased, the interval area is used as the presentation area of the first presentation information, and the size of the presentation area is matched with the size of the first presentation information, so as to place the first presentation information in the presentation area.

In some embodiments, the apparatus further includes a fifth module (not shown) configured to restore the size of the rendering area corresponding to the first rendering position in response to the event information that the first rendering information is rendered on the first display control. In some embodiments, if the first presentation information is hovered over the reading page, the user device correspondingly restores the presentation area corresponding to the first presentation information that was previously adjusted for inserting the first presentation information. For example, to place the first presentation information at a location between paragraphs of the reading page, the user device adjusts the next paragraph downward to obtain a corresponding presentation area having a size that matches the size of the first presentation information to place the first presentation information at a location between paragraphs of the reading page. When the minimum distance between the first presentation information placed on the reading page and the top of the application window is smaller than or equal to a preset distance threshold value based on the operation that the user slides the reading page upwards, the user equipment generates a first display control, and the first presentation information is suspended above the reading page through the first display control. In response to the event information that the first presentation information is presented in the first display control, the user device restores the position between the paragraphs that were previously inserted for the first presentation information to before insertion, i.e., narrows the space between the two paragraphs.

In some embodiments, the apparatus further comprises a sixth module (not shown) for detecting a minimum distance between the first presentation information and a top of the application window. In some embodiments, the user device determines a minimum distance between the first presentation information and the top of the application window according to a coordinate relationship between the first presentation information and the application window. For example, the minimum distance between the first presentation information and the top of the application window is determined according to the coordinates of the highest point of the first presentation information.

In some embodiments, the apparatus further includes a seventh module (not shown) configured to move the reading page upward in the application window in response to the user sliding the reading page while the reading page presents the first presentation information through a first display control suspended from the reading page, wherein the first presentation information is suspended over the reading page through the first display control during the upward movement of the reading page. In some embodiments, the user device moves the reading page up in the application window in response to the user sliding the reading page up while the first presentation information hovers over the reading page.

In some embodiments, the reading page further comprises second presentation information located after the first presentation information, wherein an initial distance between the second presentation information and the first presentation information is greater than or equal to a height of the application window; the apparatus further includes an eight module (not shown), configured to, in a process that the reading page moves upwards in the application window, move the first presentation information to a first presentation position corresponding to the first presentation information if a current distance between the second presentation information and the first presentation information is smaller than a height of the application window, where the first presentation position is an initial presentation position of the first presentation information in the reading page; and the user equipment responds to the user to slide up the reading page, and moves the reading page upwards in the application window, wherein the reading page contains the second presentation information in the visible part of the application window. In some embodiments, the reading page includes second presentation information that follows the first presentation information. For example, as the user slides the reading page upward, the second presentation information enters the application window for presentation, and the user equipment moves the first presentation information to the first presentation position corresponding to the first presentation information again. For example, the first presentation information is initially placed at position 1 of the reading page, and as the user slides the reading page upward, position 1 is moved to a position outside the application window. And, as the user slides the reading page upwards, the second presentation information enters the application window, and the user device replaces the first presentation information hovering over the reading page back to position 1. In some embodiments, the user device determines whether the second presence information is to be entered into the application window by detecting a distance between the second presence information and the first presence information. For example, if the distance between the second presentation information and the first presentation information is greater than or equal to the height of the application window, it is determined that the second presentation information has not entered the application window, and if the distance between the second presentation information and the first presentation information is less than the distance of the application window, it is determined that the second presentation information enters the application window, and the user equipment is triggered to reposition the first presentation information hovering on the reading page on the position 1.

In some embodiments, the apparatus further includes a nine module (not shown) for moving the reading page downward in the application window in response to a slide-down operation of the reading page by the user while the reading page presents the first presentation information through a first display control suspended from the reading page, wherein the first presentation information is suspended over the reading page through the first display control during the downward movement of the reading page. In some embodiments, the user device moves the reading page downward in response to a user's swipe down of the reading page while the first presentation information hovers over the reading page through the first display control. In this embodiment, when the first presentation information is suspended, the user may slide up or down the reading page, and the reading page moves up or up in response to the slide up or down operation of the user, respectively.

In some embodiments, the apparatus further includes a zero module (not shown), configured to, in response to a slide-down operation of the reading page by the user, reposition the first presentation information to the first presentation position if a minimum distance between the first presentation position in the reading page and the first display control is less than or equal to a predetermined third distance threshold, where the first presentation position is an initial presentation position of the first presentation information in the reading page. In some embodiments, the user device moves the reading page downward in response to a user's swipe down, while the user swipes the reading page downward, in some embodiments the user device moves the reading page up or down through the reader. In some embodiments, when the first presentation information hovers above the reading page, along with a downslide operation of the reading page by the user, if a minimum distance between a first presentation position (e.g., a position between paragraphs where the first presentation information is initially inserted) corresponding to the first presentation information and the first display control is less than or equal to a third distance threshold, the first presentation information is reinserted onto the first presentation position. For example, when the first presentation information hovers over a reading page, the user slides the reading page upward, and as the user slides the reading page upward, the first presentation information returns to the position where the first presentation information was originally inserted (i.e., the first presentation position), hovering ceases, and the user device reinserts the first presentation information onto the first presentation position. In this embodiment, in the process of suspending the first presentation information, in response to the operation of the user sliding the reading page upwards, the user equipment relocates the first presentation information to the first presentation position again, so as to sequentially form a dynamic effect display effect on the first presentation information, and improve the viewing interest of the user on the first presentation information.

In some embodiments, the device further includes a one-to-one module (not shown), where the one-to-one module is configured to, if the presentation duration of the first presentation information in the first display control reaches a preset hover duration, relocate the first presentation information to an initial presentation position corresponding to the first presentation information in the reading page. In some embodiments, a hover duration (e.g., 10 seconds) for hovering the first presentation information through the first display control is preset in the user equipment, and after the hover duration is reached, the user equipment repositions the first presentation information at the corresponding initial presentation position, that is, the first presentation information disappears in the presentation interface of the application window. In this embodiment, while the duration of the presentation of the first presentation information in the application window is increased as much as possible, the too long presentation of the first presentation information is limited by the presentation duration.

The present application also provides a computer readable storage medium having stored thereon computer code which, when executed, performs a method as in any one of the preceding.

The present application also provides a computer program product, which when executed by a computer device, performs the method of any of the preceding claims.

The present application further provides a computer device, comprising:

one or more processors;

a memory for storing one or more computer programs;

the one or more computer programs, when executed by the one or more processors, cause the one or more processors to implement the method of any preceding claim.

FIG. 4 illustrates an exemplary system that can be used to implement the various embodiments described herein;

in some embodiments, as shown in fig. 4, the system 1000 can be implemented as any one of the network device, the first user device, or the second user device in the various described embodiments. In some embodiments, system 1000 may include one or more computer-readable media (e.g., system memory or NVM/storage 1020) having instructions and one or more processors (e.g., processor(s) 1005) coupled with the one or more computer-readable media and configured to execute the instructions to implement modules to perform the actions described herein.

For one embodiment, system control module 1010 may include any suitable interface controllers to provide any suitable interface to at least one of the processor(s) 1005 and/or to any suitable device or component in communication with system control module 1010.

The system control module 1010 may include a memory controller module 1030 to provide an interface to the system memory 1015. Memory controller module 1030 may be a hardware module, a software module, and/or a firmware module.

System memory 1015 may be used to load and store data and/or instructions, for example, for system 1000. For one embodiment, system memory 1015 may include any suitable volatile memory, such as suitable DRAM. In some embodiments, the system memory 1015 may include a double data rate type four synchronous dynamic random access memory (DDR4 SDRAM).

For one embodiment, system control module 1010 may include one or more input/output (I/O) controllers to provide an interface to NVM/storage 1020 and communication interface(s) 1025.

For example, NVM/storage 1020 may be used to store data and/or instructions. NVM/storage 1020 may include any suitable non-volatile memory (e.g., flash memory) and/or may include any suitable non-volatile storage device(s) (e.g., one or more Hard Disk drive(s) (HDD (s)), one or more Compact Disc (CD) drive(s), and/or one or more Digital Versatile Disc (DVD) drive (s)).

NVM/storage 1020 may include storage resources that are physically part of a device on which system 1000 is installed or may be accessed by the device and not necessarily part of the device. For example, NVM/storage 1020 may be accessed over a network via communication interface(s) 1025.

Communication interface(s) 1025 may provide an interface for system 1000 to communicate over one or more networks and/or with any other suitable device. System 1000 may communicate wirelessly with one or more components of a wireless network according to any of one or more wireless network standards and/or protocols.

For one embodiment, at least one of the processor(s) 1005 may be packaged together with logic for one or more controller(s) of the system control module 1010, e.g., memory controller module 1030. For one embodiment, at least one of the processor(s) 1005 may be packaged together with logic for one or more controller(s) of the system control module 1010 to form a System In Package (SiP). For one embodiment, at least one of the processor(s) 1005 may be integrated on the same die with logic for one or more controller(s) of the system control module 1010. For one embodiment, at least one of the processor(s) 1005 may be integrated on the same die with logic of one or more controllers of the system control module 1010 to form a system on a chip (SoC).

In various embodiments, system 1000 may be, but is not limited to being: a server, a workstation, a desktop computing device, or a mobile computing device (e.g., a laptop computing device, a handheld computing device, a tablet, a netbook, etc.). In various embodiments, system 1000 may have more or fewer components and/or different architectures. For example, in some embodiments, system 1000 includes one or more cameras, a keyboard, a Liquid Crystal Display (LCD) screen (including a touch screen display), a non-volatile memory port, multiple antennas, a graphics chip, an Application Specific Integrated Circuit (ASIC), and speakers.

It should be noted that the present application may be implemented in software and/or a combination of software and hardware, for example, implemented using Application Specific Integrated Circuits (ASICs), general purpose computers or any other similar hardware devices. In one embodiment, the software programs of the present application may be executed by a processor to implement the steps or functions described above. Likewise, the software programs (including associated data structures) of the present application may be stored in a computer readable recording medium, such as RAM memory, magnetic or optical drive or diskette and the like. Additionally, some of the steps or functions of the present application may be implemented in hardware, for example, as circuitry that cooperates with the processor to perform various steps or functions.

In addition, some of the present application may be implemented as a computer program product, such as computer program instructions, which when executed by a computer, may invoke or provide methods and/or techniques in accordance with the present application through the operation of the computer. Those skilled in the art will appreciate that the form in which the computer program instructions reside on a computer-readable medium includes, but is not limited to, source files, executable files, installation package files, and the like, and that the manner in which the computer program instructions are executed by a computer includes, but is not limited to: the computer directly executes the instruction, or the computer compiles the instruction and then executes the corresponding compiled program, or the computer reads and executes the instruction, or the computer reads and installs the instruction and then executes the corresponding installed program. Computer-readable media herein can be any available computer-readable storage media or communication media that can be accessed by a computer.

Communication media includes media by which communication signals, including, for example, computer readable instructions, data structures, program modules, or other data, are transmitted from one system to another. Communication media may include conductive transmission media such as cables and wires (e.g., fiber optics, coaxial, etc.) and wireless (non-conductive transmission) media capable of propagating energy waves such as acoustic, electromagnetic, RF, microwave, and infrared. Computer readable instructions, data structures, program modules, or other data may be embodied in a modulated data signal, for example, in a wireless medium such as a carrier wave or similar mechanism such as is embodied as part of spread spectrum techniques. The term "modulated data signal" means a signal that has one or more of its characteristics set or changed in such a manner as to encode information in the signal. The modulation may be analog, digital or hybrid modulation techniques.

By way of example, and not limitation, computer-readable storage media may include volatile and nonvolatile, removable and non-removable media implemented in any method or technology for storage of information such as computer-readable instructions, data structures, program modules or other data. For example, computer-readable storage media include, but are not limited to, volatile memory such as random access memory (RAM, DRAM, SRAM); and non-volatile memory such as flash memory, various read-only memories (ROM, PROM, EPROM, EEPROM), magnetic and ferromagnetic/ferroelectric memories (MRAM, FeRAM); and magnetic and optical storage devices (hard disk, tape, CD, DVD); or other now known media or later developed that can store computer-readable information/data for use by a computer system.

An embodiment according to the present application comprises an apparatus comprising a memory for storing computer program instructions and a processor for executing the program instructions, wherein the computer program instructions, when executed by the processor, trigger the apparatus to perform a method and/or a solution according to the aforementioned embodiments of the present application.

It will be evident to those skilled in the art that the present application is not limited to the details of the foregoing illustrative embodiments, and that the present application may be embodied in other specific forms without departing from the spirit or essential attributes thereof. The present embodiments are therefore to be considered in all respects as illustrative and not restrictive, the scope of the application being indicated by the appended claims rather than by the foregoing description, and all changes which come within the meaning and range of equivalency of the claims are therefore intended to be embraced therein. Any reference sign in a claim should not be construed as limiting the claim concerned. Furthermore, it is obvious that the word "comprising" does not exclude other elements or steps, and the singular does not exclude the plural. A plurality of units or means recited in the apparatus claims may also be implemented by one unit or means in software or hardware. The terms first, second, etc. are used to denote names, but not any particular order.

Claims

1. A method for displaying presentation information on a reading page, wherein the method comprises the following steps:

2. The method of claim 1, wherein the method, prior to presenting the reading page in an application window of the reading application, further comprises:

responding to the reading operation of a user on a reading page in a reading application, and sending a presentation information request to corresponding network equipment;

and receiving first presentation information returned by the network equipment based on the presentation information request, and placing the first presentation information at a first presentation position of the reading page.

3. The method of claim 2, wherein said placing the first presentation information in a first presentation position of the reading page comprises:

determining a first presentation position meeting implantation conditions in the reading page according to the content information in the reading page;

adjusting the size of a presentation area corresponding to the first presentation position, wherein the size of the presentation area is matched with the size of the first presentation information;

and placing the first presentation information at the first presentation position.

4. The method of claim 3, wherein the method further comprises:

and restoring the size of the presentation area corresponding to the first presentation position in response to the event information that the first presentation information is presented on the first display control.

5. The method of any of claims 1-4, wherein the method further comprises:

detecting a minimum distance between the first presentation information and a top of the application window.

6. The method of claim 5, wherein the detecting a minimum distance between the first presentation information and a top of the application window comprises at least one of:

detecting the minimum distance between the first presentation information and the top of the application window according to the vertex angle coordinate information of the presentation area corresponding to the first presentation information and the vertex angle coordinate information of the application window;

and detecting the minimum distance between the first presentation information and the top of the application window according to the top vertex coordinate of the presentation area corresponding to the first presentation information and the top vertex coordinate of the application window.

7. The method of claim 1, wherein the method further comprises:

and in the process that the reading page displays the first presentation information through a first display control suspended on the reading page, responding to the upward sliding operation of the user on the reading page, and moving the reading page upwards in the application window, wherein in the process that the reading page moves upwards, the first presentation information is suspended on the reading page through the first display control.

8. The method of claim 7, wherein the reading page further comprises second presentation information located after the first presentation information, wherein an initial distance between the second presentation information and the first presentation information is greater than or equal to a height of the application window;

the method further comprises the following steps:

in the process that the reading page moves upwards in the application window, if the current distance between the second presentation information and the first presentation information is smaller than the height of the application window, moving the first presentation information to a first presentation position corresponding to the first presentation information, wherein the first presentation position is an initial presentation position of the first presentation information in the reading page;

and responding to the user's upslide operation on the reading page, and moving the reading page upwards in the application window, wherein the reading page contains the second presentation information in the visible part of the application window.

9. The method of claim 1, wherein the method further comprises: and in the process that the reading page displays the first presentation information through a first display control suspended on the reading page, responding to the downslide operation of the user on the reading page, and moving the reading page downwards in the application window, wherein in the process that the reading page moves downwards, the first presentation information is suspended on the reading page through the first display control.

10. The method of claim 9, wherein the method further comprises: and in response to the user's downslide operation on the reading page, if the minimum distance between the first presentation position in the reading page and the first display control is smaller than or equal to a predetermined third distance threshold, repositioning the first presentation information to the first presentation position, wherein the first presentation position is an initial presentation position of the first presentation information in the reading page.

11. The method of any of claims 1 to 10, wherein the method further comprises:

and if the display duration of the first presentation information in the first display control reaches a preset suspension duration, resetting the first presentation information at the initial presentation position corresponding to the first presentation information in the reading page.

12. An apparatus for presenting presentation information on a reading page, wherein the apparatus comprises:

a processor; and

a memory arranged to store computer executable instructions that, when executed, cause the processor to perform the operations of the method of any of claims 1 to 11.

13. A computer-readable medium storing instructions that, when executed, cause a system to perform the operations of any of the methods of claims 1-11.