CN111314547B

CN111314547B - Method, equipment and computer readable medium for displaying presentation information on reading page

Info

Publication number: CN111314547B
Application number: CN202010056996.3A
Authority: CN
Inventors: 李林阳; 陈亮
Original assignee: Shanghai Lianshang Network Technology Co Ltd
Current assignee: Shanghai Lianshang Network Technology Co Ltd
Priority date: 2020-01-16
Filing date: 2020-01-16
Publication date: 2022-02-01
Anticipated expiration: 2040-01-16
Also published as: CN111314547A

Abstract

The application aims to provide a method and equipment for displaying presentation information on a reading page, wherein the method comprises the following steps: presenting a reading page in an application window of a reading application; updating the reading page in response to the user's upsliding operation on the reading page; and responding to the user to continue the upglide operation of the reading page, moving the reading page upwards along with the upglide operation in the application window, and displaying different area contents of the presentation information under the reading page through a display frame in the reading page in the process of moving the reading page upwards. According to the method and the device, the watching interest of the user on the presentation information is improved in a sliding watching manner, and the user can see the contents of different areas of the presentation information more clearly.

Description

Method, equipment and computer readable medium for displaying presentation information on reading page

Technical Field

The present application relates to the field of communications, and in particular, to a technique for presenting presentation information on a reading page.

Background

With the development of the times, reading becomes an indispensable part of people's lives, and more users read on the internet through user equipment such as mobile phones. The advertisement is often inserted in the reading process of the user, the advertisement revenue is obtained by the advertiser in a mode of inserting the advertisement in the reading page, and the advertisement revenue is influenced by the viewing willingness of the user to the advertisement.

Disclosure of Invention

One objective of the present application is to provide a method and device for presenting presentation information on a reading page.

According to one aspect of the application, a method for displaying presentation information on a reading page is provided, and the method comprises the following steps:

presenting a reading page in an application window of a reading application, wherein the reading page contains presentation information;

responding to the user's upglide operation on the reading page, updating the reading page, and presenting a first display control and a second display control which is positioned below the first display control in the application window, wherein the second display control is used for displaying the presentation information, the first display control is used for presenting the updated reading page, the updated reading page comprises a display frame for the user to view at least part of the presentation information, and other information except the presentation information in the reading page before updating; and moving the reading page upwards along with the sliding operation in the application window.

According to another aspect of the application, a method for displaying presentation information on a reading page is provided, and the method comprises the following steps:

responding to a reading operation request of a user in an application window of a reading application to acquire presentation information;

presenting a first display control and a second display control located below the first display control in the application window, wherein the second display control is used for displaying the acquired presentation information, the first display control is used for presenting a reading page, the reading page comprises a display frame for a user to view at least part of the presentation information, and the reading page moves upwards along with the user's upward sliding operation on the reading page in the application window.

According to one aspect of the application, a device for displaying presentation information on a reading page is provided, and the device comprises:

a module for presenting a reading page in an application window of a reading application, wherein the reading page contains presentation information;

a second module, configured to update the reading page in response to a user's upsliding operation on the reading page, and present a first display control and a second display control located below the first display control in the application window, where the second display control is used to display the presentation information, the first display control is used to present the updated reading page, and the updated reading page includes a display frame for a user to view at least part of the presentation information, and other information in the reading page before updating except the presentation information; and moving the reading page upwards along with the sliding operation in the application window.

According to another aspect of the present application, there is provided an apparatus for presenting presentation information on a reading page, the apparatus comprising:

the first module is used for responding to a reading operation request of a user in an application window of a reading application to acquire presentation information;

and the second module is used for presenting a first display control and a second display control positioned below the first display control in the application window, wherein the second display control is used for displaying the acquired presentation information, the first display control is used for presenting a reading page, the reading page comprises a display frame for a user to view at least part of the presentation information, and the reading page moves upwards along with the user's upglide operation on the reading page in the application window.

a processor; and

a memory arranged to store computer executable instructions that, when executed, cause the processor to perform the operations of any of the methods described above.

According to another aspect of the application, there is provided a computer readable medium storing instructions that, when executed, cause a system to perform the operations of any of the methods described above.

Compared with the prior art, the reading page is presented in the application window of the reading application, the reading page is updated in response to the user's sliding operation on the reading page, the reading page is updated, the first display control and the second display control which is positioned below the first display control are presented in the application window by updating the reading page, wherein the second display control is used for displaying the presentation information, the first display control is used for presenting the updated reading page, the updated reading page comprises a display frame for the user to view at least part of the presentation information, and other information except the presentation information in the reading page before updating; and moving the reading page upwards along with the sliding operation in the application window. When the reading page contains the presentation information, the user equipment responds to the sliding operation of the user on the reading page to update the reading page, and the user can more clearly see the specific content of the presentation information by updating the reading page. The updated reading page and the presentation information are respectively displayed through a first display control and a second display control which is positioned below the first display control, so that the user can respond to the upward sliding operation of the updated reading page, the contents of different areas of the presentation information positioned below the reading page are clearly seen through a display frame in the reading page, the viewing interest of the user on the presentation information is improved in a mode of viewing the presentation information in a sliding mode, and the user can more clearly see the contents of the different areas of the presentation information.

Meanwhile, the application acquires the presentation information by responding to the reading operation request of the user in the application window of the reading application, a first display control is presented in the application window, and a second display control is located below the first display control, wherein the second display control is used for displaying the acquired presentation information, the first display control is used for presenting the reading page, the reading page comprises a display frame used for allowing the user to view at least part of the presentation information, and the reading page is located in the application window along with the upward sliding operation of the reading page by the user. After the user equipment acquires the presentation information from the local or network equipment, the more-reading page and the presentation information are respectively presented through the first display control and the second display control which is positioned below the first display control, so that the contents of different areas of the presentation information which is positioned below the reading page can be clearly seen through the display frame in the reading page, the viewing interest of the user on the presentation information is improved in a mode of sliding the presentation information, and the contents of different areas of the presentation information can be more clearly seen by the user.

Drawings

Other features, objects and advantages of the present application will become more apparent upon reading of the following detailed description of non-limiting embodiments thereof, made with reference to the accompanying drawings in which:

FIG. 1 illustrates a flow diagram of a method for presenting presentation information on a reading page according to one embodiment of the present application;

FIG. 2 illustrates an interface diagram for a reading page according to one embodiment of the present application;

FIG. 3 illustrates an interface diagram for a reading page according to one embodiment of the present application;

FIG. 4 shows a schematic diagram relating to presence information according to one embodiment of the present application;

FIG. 5 illustrates a diagram of an update process for a reading page according to one embodiment of the present application;

FIG. 6 is a schematic diagram illustrating a presentation process of a reading page according to another embodiment of the present application;

FIG. 7 illustrates a schematic view of an interface change according to one embodiment of the present application;

FIG. 8 illustrates a flow diagram of a method for presenting presentation information on a reading page according to another embodiment of the present application;

FIG. 9 illustrates a block diagram of an apparatus for presenting presentation information on a reading page, according to one embodiment of the present application;

FIG. 10 is a block diagram illustrating an apparatus for presenting presentation information on a reading page according to another embodiment of the present application;

FIG. 11 illustrates functional modules of an exemplary system that can be used in various embodiments of the present application.

The same or similar reference numbers in the drawings identify the same or similar elements.

Detailed Description

The present application is described in further detail below with reference to the attached figures.

In a typical configuration of the present application, the terminal, the device serving the network, and the trusted party each include one or more processors (e.g., Central Processing Units (CPUs)), input/output interfaces, network interfaces, and memory.

The Memory may include forms of volatile Memory, Random Access Memory (RAM), and/or non-volatile Memory in a computer-readable medium, such as Read Only Memory (ROM) or Flash Memory. Memory is an example of a computer-readable medium.

Computer-readable media, including both non-transitory and non-transitory, removable and non-removable media, may implement information storage by any method or technology. The information may be computer readable instructions, data structures, modules of a program, or other data. Examples of computer storage media include, but are not limited to, Phase-Change Memory (PCM), Programmable Random Access Memory (PRAM), Static Random-Access Memory (SRAM), Dynamic Random Access Memory (DRAM), other types of Random Access Memory (RAM), Read-Only Memory (ROM), Electrically Erasable Programmable Read-Only Memory (EEPROM), flash Memory or other Memory technology, Compact Disc Read-Only Memory (CD-ROM), Digital Versatile Disc (DVD) or other optical storage, magnetic tape storage or other magnetic storage devices, or any other non-transmission medium, may be used to store information that may be accessed by the computing device.

The device referred to in this application includes, but is not limited to, a user device, a network device, or a device formed by integrating a user device and a network device through a network. The user equipment includes, but is not limited to, any mobile electronic product, such as a smart phone, a tablet computer, etc., capable of performing human-computer interaction with a user (e.g., human-computer interaction through a touch panel), and the mobile electronic product may employ any operating system, such as an android operating system, an iOS operating system, etc. The network Device includes an electronic Device capable of automatically performing numerical calculation and information processing according to a preset or stored instruction, and the hardware includes, but is not limited to, a microprocessor, an Application Specific Integrated Circuit (ASIC), a Programmable Logic Device (PLD), a Field Programmable Gate Array (FPGA), a Digital Signal Processor (DSP), an embedded Device, and the like. The network device includes but is not limited to a computer, a network host, a single network server, a plurality of network server sets or a cloud of a plurality of servers; here, the Cloud is composed of a large number of computers or web servers based on Cloud Computing (Cloud Computing), which is a kind of distributed Computing, one virtual supercomputer consisting of a collection of loosely coupled computers. Including, but not limited to, the internet, a wide area network, a metropolitan area network, a local area network, a VPN network, a wireless Ad Hoc network (Ad Hoc network), etc. Preferably, the device may also be a program running on the user device, the network device, or a device formed by integrating the user device and the network device, the touch terminal, or the network device and the touch terminal through a network.

Of course, those skilled in the art will appreciate that the foregoing is by way of example only, and that other existing or future devices, which may be suitable for use in the present application, are also encompassed within the scope of the present application and are hereby incorporated by reference.

In the description of the present application, "a plurality" means two or more unless specifically limited otherwise.

Herein, "presentation information" as referred to herein includes, but is not limited to, picture information, video information, animation information. For example, the presentation information may be a picture advertisement, a video advertisement, an animation advertisement, a picture promotion, a video promotion, an animation promotion, and so forth. The reading page described herein includes, but is not limited to, a page that a user is currently reading (e.g., a reading page currently presented in an interface of a user device), or a reading page that is not currently presented in an interface of the user device (e.g., a reading page that has not entered the interface of the user device for presentation based on a sliding operation of the user, or a reading page that has slid out of the interface of the user device based on a sliding operation of the user).

FIG. 1 shows a flowchart of a method for presenting presentation information on a reading page according to an aspect of the present application, the method comprising steps S101, S102 and S103.

Specifically, in step S101, the user equipment presents a reading page in an application window of the reading application, wherein the reading page contains presentation information. In some embodiments, the user device has a reading application installed therein, through which the user reads an electronic book such as a novel. In some embodiments, the reading application presents a reading page through the application window, for example, the reading page includes content information of an electronic book. In some embodiments, the presentation information includes, but is not limited to, advertisements, promotional information, and the like. For example, as shown in fig. 2, the reading page is inserted with the presentation information (e.g., advertisement), wherein the reading page presents the content information of "book content", and the reading page includes a presentation information (e.g., advertisement information about the mobile phone in fig. 2).

In step S102, the user equipment responds to the user' S upsliding operation on the reading page, updates the reading page, presents a first display control and a second display control located below the first display control in the application window, where the second display control is used to display the presentation information, the first display control is used to present the updated reading page, and the updated reading page includes a display frame for the user to view at least part of the presentation information and other information in the reading page before updating except the presentation information. In some embodiments, the reading application is in a page up and down mode, e.g., the user slides up and down a reading page presented in the application window, the reading page moving up and down as the user device slides up and down. In some embodiments, the user device updates the reading page as the user slides the reading page upward. In some embodiments, the other information in the reading page besides the presentation information includes, but is not limited to, reading content corresponding to a currently reading book. For example, referring to the schematic diagram of FIG. 5, prior to updating, the reading page is rendered via a display control. In some embodiments, the presentation information is inserted into the reading page in which the presentation information is presented; in other embodiments, the presentation information, when inserted into the reading page, displays only at least a portion of the content of the presentation information (e.g., the lower half of the area of the presentation information). And responding to the sliding operation of the user, and updating the reading page by the user equipment. For example, with continued reference to fig. 5, the user equipment updates the reading page in the following manner: deleting the presentation information in the reading page before updating, inserting a display frame in the reading page, and creating a first display control and a second display control, wherein the second display control is positioned below the first display control. As shown in fig. 5, the first display control is used to present a reading page, the reading page includes the display frame therein, the second display control is used to present presentation information, in response to a user's slide-up operation, the reading page continues to move upward along with the slide-up operation, and the presentation information located below the reading page can be presented through the display frame in the reading page, so that the user can see the content of other parts of the presentation information. Referring to the schematic diagram shown in fig. 7, the user device moves a reading page upward in response to a sliding operation of the user, and displays at least part of the information of the presentation information located below the reading page through the display frame in the reading page, for example, a lower half area, a middle half area, and an upper half area of the presentation information are sequentially displayed through the display frame along with the sliding operation. In this embodiment, the reading page already contains the presentation information, the user equipment updates the reading page in response to the user's sliding operation on the reading page, and the user can more clearly see the specific content of the presentation information by updating the reading page. In this embodiment, the updated reading page and the presentation information are respectively displayed through the first display control and the second display control located under the first display control, so as to respond to the user's sliding operation on the updated reading page, clearly see the contents of different areas of the presentation information located under the reading page through the display frame in the reading page, improve the viewing interest of the user on the presentation information in a manner of sliding the presentation information, and enable the user to more clearly see the contents of different areas of the presentation information. Referring to fig. 2, fig. 3 and fig. 4, when the presentation information is a vertical large graph, the content to be presented by the presentation information can be clearly seen by the method described in this embodiment. In some embodiments, the presentation information (e.g., an advertisement) is already loaded in the reading page prior to the reading page update, and the presentation information loaded in the reading page moves as the reading page moves. Further, in response to the user's operation of sliding up the reading page, after the presentation information is loaded in the reading page, the user performs the operation of sliding up the reading page, in some embodiments, it is described that the user also wants to continue reading the reading page, the user device updates the reading page in response to the operation of sliding up the reading page by the user, the reading page is presented through the generated first display control, the presentation information is presented through the generated second display control, so that the reading page and the presentation information are layered, and the presentation information located at the bottom layer can be viewed through the display frame in the reading page. In some embodiments, the presentation information (e.g., a portrait thumbnail advertisement) loaded in the reading page is similar in size to the application window before the reading page is updated, but only a portion of the presentation information is displayed in the reading page, and the reading page is layered with the presentation information in response to the swipe operation so that different areas of the presentation information can be viewed; in other embodiments, before the reading page is updated, the size of the presentation information loaded in the reading page is significantly smaller than the size of the application window, but the entire content of the presentation information is displayed in the reading page, the reading page is layered with the presentation information in response to the sliding operation, the size of the presentation information is increased while the reading page is updated (for example, the original small-size advertisement picture is enlarged to a vertical large-size advertisement picture with a size similar to the size of the application window), and different areas of the presentation information can be more clearly seen by layering the reading page and the presentation information.

In step S103, the user equipment responds to the user continuing to slide up the reading page, and moves the reading page upwards in the application window along with the slide up operation, and in the process of moving the reading page upwards, different area contents of the presentation information located below the reading page are displayed through the display frame in the reading page. For example, after the reading page is updated, the updated reading page is presented through a first display control, and the updated reading page comprises a display frame through which presentation information in a second display control located below the first display control is visible to a user. In response to the user's up-sliding operation on the reading page, the display frame moves upwards along with the reading page, and the user can see different areas of the presentation information below the reading page through the display frame (for example, during the process that the display frame moves upwards along with the reading page, different areas of the presentation information below the reading page are seen from bottom to top through the display frame). In this embodiment, the reading page and the presentation information are respectively presented through the first display control and the second display control, so that the viewing effect of the user on the presentation information is improved while normal reading is not affected.

In some embodiments, the initial region of the display box in the first display control is contained in the region of the presentation information in the second display control. In some embodiments, to prevent the display frame from being empty during the up or down movement of the reading page, the initial area of the display frame in the first display control is included in the area of the presentation information in the second display control. For example, the reading page moves upward with the user's slide-up operation, or the reading page moves downward with the user's slide-down operation. In some embodiments, the initial region includes a region of the first display control that is covered by the display frame when entering the first display control from top to bottom, e.g., when the user slides a reading page in the first display control from top to bottom; in other embodiments, the initial region includes a region of the first display control that is covered when the display frame enters the first display control from bottom to top, for example, when the user slides a reading page in the first display control from bottom to top. In some embodiments, the initial region of the display frame in the first display control is always contained in the region of the presentation information in the second display control.

In some embodiments, the presentation information remains stationary in the application window during the upward movement of the reading page with the swipe operation. In some embodiments, in response to a user's up-sliding operation on a reading page, the reading page moves upwards, and during the upward movement of the reading page, the presentation information located below the reading page is stationary, so that when the presentation information is located statically below the reading page, different areas of the presentation information are viewed from bottom to top through a display frame in the reading page by sliding the reading page upwards.

In some embodiments, the method further includes step S103 (not shown), in step S103, during the process that the user equipment moves upward along with the sliding operation on the reading page, if the distance between the top of the presentation information and the top of the display frame is less than or equal to a predetermined first distance threshold, moving the presentation information upward along with the display frame in the application window; otherwise, keeping the presentation information still in the application window. In some embodiments, during the upward movement of the reading page with the user's sliding operation, the user device determines whether to move the presentation information upward in synchronization with the display frame by detecting whether the display frame has reached a target position (e.g., the top of the presentation information) to prevent the display frame from having an empty window state. In some embodiments, the display frame blank window means that no information is presented below the display frame. If the display frame does not reach the target position in the process of moving the reading page upwards, the presentation information positioned below the display frame is kept static, so that different areas of the presentation information can be seen from bottom to top through the display frame by moving the reading page upwards. In some embodiments, the first distance threshold includes, but is not limited to, 0cm (e.g., when the top of the display box touches the top of the presentation information), 1cm (e.g., when the top of the display box is 1cm from the top of the presentation information), and the like. In some embodiments, the user device detects the distance between the top of the display frame and the top of the presentation information by detecting a vertex coordinate of the display frame, for example, the user device obtains a vertex coordinate of the presentation information that is still below the display frame (e.g., coordinates of two endpoints of the top edge of the presentation information), and detects the display frame vertex coordinate in real time (e.g., coordinates of two endpoints of the top edge of the display frame), thereby detecting the distance between the top of the presentation information and the top of the display frame and determining whether the distance is less than or equal to a predetermined first distance threshold. And if the distance is smaller than or equal to the first distance threshold, responding to the upward sliding operation of the user for continuously sliding the reading page upwards, and synchronously moving the presentation information and the reading page upwards.

Of course, it should be understood by those skilled in the art that the above-described operations for determining the distance between the top of the presentation information and the top of the display frame are merely examples, and other operations that may occur or become known in the future, such as may be suitable for use in the present application, are also included within the scope of the present application and are incorporated by reference herein.

In some embodiments, the method further comprises step S104 (not shown), and in step S104, the user equipment determines width information and height information of the display frame. In some embodiments, the width information and the height information of the display frame are determined by the user equipment in real time according to actual conditions, and the user equipment presents the display frame according to the determined width information and height information. . For example, to better present the presentation information below the display frame through the display frame, the width of the display frame is greater than the height of the display frame. For example, the presentation information located under the display frame is vertical presentation information (e.g., vertical large image shown in fig. 4), and the size of the presentation information is similar to the size of the screen of the user equipment, and different areas of the presentation information located under the display frame can be more clearly seen through the display frame with the aspect ratio larger than 1.

In some embodiments, the step S104 includes: the user equipment acquires the width information of the application window; determining width information of the display frame according to the width information of the application window, wherein the width difference between the width information of the display frame and the width information of the application window is smaller than or equal to a first width threshold value; and determining the height information of the display frame according to the width information of the display frame, wherein the ratio of the width information of the display frame to the height information of the display frame meets a preset first ratio. In some embodiments, the user equipment may obtain width information of an application window of the reading application from related data information (e.g., downloaded data) of the reading application, and then determine width information and height information of the display frame according to the width information of the application window. In some embodiments, the first width threshold includes, but is not limited to, 0cm, for example, the width information of the display frame is equal to the width information of the application window, and after the width information of the display frame is determined, the height information of the display frame is further determined according to a predetermined first ratio. For example, the first ratio is a width-to-height ratio of a display frame (for example, a width-to-height ratio of a predetermined display frame in the user equipment is 16:9), and further, height information (for example, h ═ 9w/16) of the display frame is determined according to the first ratio and width information (for example, w) of an application window.

Of course, it will be understood by those skilled in the art that the first ratio described above is by way of example only, and that other first ratios, now known or later developed, may be suitable for use in the present application and are also included within the scope of the present application and are hereby incorporated by reference.

In some embodiments, the method further comprises step S105 (not shown), in which step S105 the user equipment determines width information and height information of the presentation information. In some embodiments, the width information and the height information of the presentation information are determined by the user equipment in real time according to actual conditions. For example, in order to present the detailed information of the presence information to a greater extent, the user equipment determines the width information and the height information of the presence information according to actual conditions. In some embodiments, the height information of the presentation information is greater than the width information of the presentation information (e.g., the presentation information is a portrait large map).

In some embodiments, the step S105 includes: the user equipment acquires the width information of the application window; the user equipment determines the width information of the presentation information according to the width information of the application window, wherein the width difference between the width information of the presentation information and the width information of the application window is smaller than or equal to a second width threshold value; and the user equipment determines the height information of the presentation information according to the width information of the presentation information, wherein the ratio between the width information of the presentation information and the height information of the presentation information meets a preset second ratio. In some embodiments, the user equipment may obtain width information of an application window of the reading application from related data information (e.g., downloaded data) of the reading application, and then determine width information and height information of the presentation information according to the width information of the application window. In some embodiments, the second width threshold includes, but is not limited to, 0cm, for example, the width information of the presentation information is equal to the width information of the application window, and after the width information of the presentation information is determined, the height information of the presentation information is further determined according to a predetermined second ratio. For example, the second ratio is an aspect ratio of the presence information (e.g., the aspect ratio of the predetermined presence information in the user equipment is 2:3), and further, the height information (e.g., h' ═ 3w/2) of the presence information is determined according to the second ratio and the width information (e.g., w) of the application window.

Of course, it will be understood by those skilled in the art that the second ratio described above is exemplary only, and that other existing or future second ratios may, for example, be suitable for use in the present application and are also encompassed within the scope of the present application and are hereby incorporated by reference.

In some embodiments, the method further includes step S106 (not shown), in step S106, the user device moves the reading page downwards in the application window in response to a downslide operation of the reading page by the user; and in the process that the reading page moves downwards along with the sliding operation, the presentation information is kept static in the application window. In some embodiments, the reading page moves downward in response to a user's downslide operation to the reading page, and the presentation information located below the reading page remains stationary during the downward movement of the reading page to enable different regions of the presentation information to be viewed from top to bottom through a display frame in the reading page by sliding the reading page downward while the presentation information is located statically below the reading page.

In some embodiments, the method further includes step S107 (not shown), in step S107, during the downward movement of the reading page with the downslide operation, if the distance between the top of the presentation information and the bottom of the display frame is less than or equal to a predetermined second distance threshold, the presentation information is moved downward with the display frame in the application window; otherwise, keeping the presentation information still in the application window. In some embodiments, during the downward movement of the reading page with the user's downslide operation, the user device determines whether to move the presentation information downward in synchronization with the display frame by detecting whether the display frame has reached a target position (e.g., the top of the presentation information) to prevent the display frame from having an empty window state. In some embodiments, the display frame blank window means that no information is presented below the display frame. If the display frame does not reach the target position in the process of moving the reading page downwards, the presentation information positioned below the display frame is kept static, so that different areas of the presentation information can be seen from top to bottom through the display frame by moving the reading page downwards. In some embodiments, the second distance threshold includes, but is not limited to, 0cm (e.g., when the bottom of the display box touches the bottom of the presentation information), 1cm (e.g., when the distance between the bottom of the display box and the bottom of the presentation information is 1 cm), and the like. In some embodiments, the user equipment detects the distance between the bottom of the display frame and the bottom of the presentation information by detecting a vertex coordinate of the bottom of the display frame, for example, the user equipment obtains a vertex coordinate of the bottom of the presentation information still under the display frame (for example, coordinates of two endpoints of the bottom of the presentation information), and detects the vertex coordinate of the bottom of the display frame in real time (for example, coordinates of two endpoints of the bottom of the display frame), thereby detecting the distance between the bottom of the presentation information and the bottom of the display frame, and further determining whether the distance is less than or equal to a predetermined second distance threshold. And if the distance is smaller than or equal to the second distance threshold, responding to the downslide operation that the user continues to slide the reading page upwards, and synchronously moving the presentation information and the reading page downwards.

Of course, it should be understood by those skilled in the art that the above-described operations for determining the distance between the bottom of the presentation information and the bottom of the display frame are merely examples, and other operations that may occur or become known in the future, such as may be suitable for use in the present application, are also included within the scope of the present application and are incorporated by reference herein.

Fig. 8 shows a method for presenting presentation information on a reading page according to an embodiment, which includes step S201, step S202, and step S203.

Specifically, in step S201, the user equipment acquires the presentation information in response to a reading operation request of the user in an application window of the reading application. In some embodiments, the read operation includes, but is not limited to, opening or refreshing a read page. In some embodiments, the user device locally requests to obtain the presence information in response to a reading operation of the user in the application window, for example, a presence information database is provided in the user device, and the user device obtains the presence information from the presence information database in response to the reading operation request of the user. In some embodiments, the presence information in the presence information database is presence information cached locally by the user device. In some embodiments, the user device requests to obtain the presence information by sending a request to the corresponding network device in response to a user reading operation in the application window.

In step S202, the user equipment presents a first display control and a second display control located below the first display control in the application window, where the second display control is used to display the acquired presentation information, the first display control is used to present a reading page, and the reading page includes a display frame for a user to view at least part of the presentation information and other information in the reading page except the presentation information. In some embodiments, the user device presents the reading page and the acquired presentation information through a first display control and a second display control located below the first display control. In some embodiments, the reading application is in a page up and down mode, e.g., the user slides up and down a reading page presented in the application window, the reading page moving up and down as the user device slides up and down. In some embodiments, the other information in the reading page besides the presentation information includes, but is not limited to, reading content corresponding to a currently reading book. For example, referring to the schematic diagram shown in fig. 6, a reading page is presented through one display control, the acquired presentation information is presented through a second display control, the reading page includes a display frame, the second display control is located below the first display control, and the presentation information located below the first display control is viewed through the display frame. The first display control is used for presenting a reading page, the reading page comprises the display frame, the second display control is used for presenting presentation information, the reading page continues to move upwards along with the sliding operation in response to the sliding operation of the user, and the presentation information positioned below the reading page can be presented through the display frame in the reading page, so that the user can see the content of other parts of the presentation information. Referring to the schematic diagram shown in fig. 7, the user device moves a reading page upward in response to a sliding operation of the user, and displays at least part of the information of the presentation information located below the reading page through the display frame in the reading page, for example, a lower half area, a middle half area, and an upper half area of the presentation information are sequentially displayed through the display frame along with the sliding operation. In this embodiment, after obtaining the presentation information from the local or network device, the user device displays the more-reading page and the presentation information through the first display control and the second display control located below the first display control, so as to clearly see the contents of different areas of the presentation information located below the reading page through the display frame in the reading page, improve the viewing interest of the user on the presentation information by sliding to view the presentation information, and enable the user to more clearly see the contents of different areas of the presentation information. Referring to fig. 2, fig. 3 and fig. 4, when the presentation information is a vertical large graph, the content to be presented by the presentation information can be clearly seen by the method described in this embodiment.

In step S203, the user equipment responds to the user continuing to slide up the reading page, moves the reading page upwards in the application window along with the user sliding up the reading page, and in the process of moving the reading page upwards, displays different area contents of the presentation information located below the reading page through the display frame in the reading page. For example, a reading page is presented via a first display control, the reading page including a display frame through which a user can view presentation information in a second display control located below the first display control. In response to the user's up-sliding operation on the reading page, the display frame moves upwards along with the reading page, and the user can see different areas of the presentation information below the reading page through the display frame (for example, during the process that the display frame moves upwards along with the reading page, different areas of the presentation information below the reading page are seen from bottom to top through the display frame). In this embodiment, the reading page and the presentation information are respectively presented through the first display control and the second display control, so that the viewing effect of the user on the presentation information is improved while normal reading is not affected.

In some embodiments, the step S202 includes: and if the acquired presentation information meets the layered triggering condition, presenting a first display control and a second display control positioned below the first display control in the application window, wherein the second display control is used for displaying the acquired presentation information, the first display control is used for presenting a reading page, the reading page comprises a display frame for a user to view at least part of the presentation information, and the reading page moves upwards along with the user's upglide operation on the reading page in the application window. In some embodiments, the user equipment does not present all the acquired presence information by the method described in the present application. In some embodiments, the user equipment presents the reading page and the presentation information through the first display control and the second display control respectively only when the acquired presentation information satisfies the hierarchical trigger condition.

In some embodiments, the hierarchical trigger condition includes, but is not limited to, that the obtained presentation information is a vertical large graph. The tiered triggering condition includes at least one of:

(1) the ratio of the width of the presence information to the height of the presence information is less than one. For example, the width of the presence information is less than the height of the presence information.

(2) And the difference between the width of the presentation information and the width of the application window is less than or equal to a preset first difference value. In some embodiments, the width dimension of the presentation information is similar to the width dimension of the application window. For example, the difference between the width of the presentation information and the width of the application window is less than or equal to a certain first difference value.

(3) And the difference between the height of the presentation information and the height of the application window is less than or equal to a preset second difference value. In some embodiments, the height dimension of the presentation information is similar to the height dimension of the application window. For example, the difference between the height of the presentation information and the height of the application window is less than or equal to a certain second difference value.

In some embodiments, the tiered trigger conditions include (1), (2), and (3) above. For example, the ratio of the width of the presence information acquired by the user equipment to the height of the presence information is smaller than one, the difference between the width of the presence information and the width of the application window is smaller than or equal to a preset first difference value, and the difference between the height of the presence information and the height of the application window is smaller than or equal to a preset second difference value.

In some embodiments, the initial region of the display box in the first display control is contained in the region of the presentation information in the second display control. The features are the same or similar to the corresponding features described above and are not described in detail herein.

In some embodiments, the presentation information remains stationary in the application window during the upward movement of the reading page with the swipe operation. The features are the same or similar to the corresponding features described above and are not described in detail herein.

In some embodiments, the method further includes step S203 (not shown), in step S203, during the process that the user equipment moves upward along with the sliding operation on the reading page, if the distance between the top of the presentation information and the top of the display frame is less than or equal to a predetermined first distance threshold, the presentation information is moved upward along with the display frame in the application window; otherwise, keeping the presentation information still in the application window.

Here, the example of the specific implementation manner of the step S203 is the same as or similar to the embodiment of the step S103, and therefore, the description is omitted, and the implementation manner is incorporated herein by reference.

In some embodiments, the method of claim 1, wherein the method further comprises a step S204 (not shown), in which step S204 the user equipment determines width information and height information of the display frame.

Here, the example of the specific implementation manner of the step S204 is the same as or similar to the embodiment of the step S104, and therefore, the description thereof is omitted, and the detailed implementation manner is incorporated herein by reference.

In some embodiments, the step S204 includes: the user equipment acquires the width information of the application window; the user equipment determines the width information of the display frame according to the width information of the application window, wherein the width difference between the width information of the display frame and the width information of the application window is smaller than or equal to a first width threshold value; and the user equipment determines the height information of the display frame according to the width information of the display frame, wherein the ratio of the width information of the display frame to the height information of the display frame meets a preset first ratio.

In some embodiments, the method further comprises step S205 (not shown), and in step S205, the user equipment determines width information and height information of the presentation information.

Here, the example of the specific implementation manner of the step S205 is the same as or similar to the embodiment of the step S105, and therefore, the description is not repeated here, and is incorporated herein by reference.

In some embodiments, the step S205 includes: the user equipment acquires the width information of the application window; the user equipment determines the width information of the presentation information according to the width information of the application window, wherein the width difference between the width information of the presentation information and the width information of the application window is smaller than or equal to a second width threshold value; and the user equipment determines the height information of the presentation information according to the width information of the presentation information, wherein the ratio between the width information of the presentation information and the height information of the presentation information meets a preset second ratio.

In some embodiments, the method further includes step S206 (not shown), in step S206, the user device moves the reading page downwards in the application window in response to a downslide operation of the reading page by the user; and in the process that the user equipment moves downwards along with the sliding down operation of the reading page, the presentation information is kept static in the application window.

Here, the example of the specific implementation manner of the step S206 is the same as or similar to the embodiment of the step S106, and therefore, the description thereof is omitted, and the detailed implementation manner is incorporated herein by reference.

In some embodiments, the method further includes step S207, in step S207, during the process that the user equipment moves downward along with the downslide operation of the reading page, if a distance between a top of the presentation information and a bottom of the display frame is less than or equal to a predetermined second distance threshold, the presentation information is moved downward along with the display frame in the application window; otherwise, keeping the presentation information still in the application window.

Here, the example of the specific implementation manner of the step S207 is the same as or similar to the embodiment of the step S107, and therefore, the detailed description is omitted, and the detailed implementation manner is incorporated herein by reference.

FIG. 9 illustrates a block diagram of a device for a user device presenting presentation information on a reading page, the device including a one-module, a two-module, and a three-module, according to an aspect of the subject application.

In particular, a module for presenting a reading page in an application window of a reading application, wherein the reading page contains presentation information. In some embodiments, the user device has a reading application installed therein, through which the user reads an electronic book such as a novel. In some embodiments, the reading application presents a reading page through the application window, for example, the reading page includes content information of an electronic book. In some embodiments, the presentation information includes, but is not limited to, advertisements, promotional information, and the like. For example, as shown in fig. 2, the reading page is inserted with the presentation information (e.g., advertisement), wherein the reading page presents the content information of "book content", and the reading page includes a presentation information (e.g., advertisement information about the mobile phone in fig. 2).

And the second module is used for responding to the upglide operation of the reading page by a user, updating the reading page, presenting a first display control and a second display control positioned below the first display control in the application window, wherein the second display control is used for displaying the presentation information, the first display control is used for presenting the updated reading page, and the updated reading page comprises a display frame for viewing at least part of the presentation information by the user and other information except the presentation information in the reading page before updating. In some embodiments, the reading application is in a page up and down mode, e.g., the user slides up and down a reading page presented in the application window, the reading page moving up and down as the user device slides up and down. In some embodiments, the user device updates the reading page as the user slides the reading page upward. In some embodiments, the other information in the reading page besides the presentation information includes, but is not limited to, reading content corresponding to a currently reading book. For example, referring to the schematic diagram of FIG. 5, prior to updating, the reading page is rendered via a display control. In some embodiments, the presentation information is inserted into the reading page in which the presentation information is presented; in other embodiments, the presentation information, when inserted into the reading page, displays only at least a portion of the content of the presentation information (e.g., the lower half of the area of the presentation information). And responding to the sliding operation of the user, and updating the reading page by the user equipment. For example, with continued reference to fig. 5, the user equipment updates the reading page in the following manner: deleting the presentation information in the reading page before updating, inserting a display frame in the reading page, and creating a first display control and a second display control, wherein the second display control is positioned below the first display control. As shown in fig. 5, the first display control is used to present a reading page, the reading page includes the display frame therein, the second display control is used to present presentation information, in response to a user's slide-up operation, the reading page continues to move upward along with the slide-up operation, and the presentation information located below the reading page can be presented through the display frame in the reading page, so that the user can see the content of other parts of the presentation information. Referring to the schematic diagram shown in fig. 7, the user device moves a reading page upward in response to a sliding operation of the user, and displays at least part of the information of the presentation information located below the reading page through the display frame in the reading page, for example, a lower half area, a middle half area, and an upper half area of the presentation information are sequentially displayed through the display frame along with the sliding operation. In this embodiment, the reading page already contains the presentation information, the user equipment updates the reading page in response to the user's sliding operation on the reading page, and the user can more clearly see the specific content of the presentation information by updating the reading page. In this embodiment, the updated reading page and the presentation information are respectively displayed through the first display control and the second display control located under the first display control, so as to respond to the user's sliding operation on the updated reading page, clearly see the contents of different areas of the presentation information located under the reading page through the display frame in the reading page, improve the viewing interest of the user on the presentation information in a manner of sliding the presentation information, and enable the user to more clearly see the contents of different areas of the presentation information. Referring to fig. 2, fig. 3 and fig. 4, when the presentation information is a vertical large graph, the content to be presented by the presentation information can be clearly seen by the method described in this embodiment. In some embodiments, the presentation information (e.g., an advertisement) is already loaded in the reading page prior to the reading page update, and the presentation information loaded in the reading page moves as the reading page moves. Further, in response to the user's operation of sliding up the reading page, after the presentation information is loaded in the reading page, the user performs the operation of sliding up the reading page, in some embodiments, it is described that the user also wants to continue reading the reading page, the user device updates the reading page in response to the operation of sliding up the reading page by the user, the reading page is presented through the generated first display control, the presentation information is presented through the generated second display control, so that the reading page and the presentation information are layered, and the presentation information located at the bottom layer can be viewed through the display frame in the reading page. In some embodiments, the presentation information (e.g., a portrait thumbnail advertisement) loaded in the reading page is similar in size to the application window before the reading page is updated, but only a portion of the presentation information is displayed in the reading page, and the reading page is layered with the presentation information in response to the swipe operation so that different areas of the presentation information can be viewed; in other embodiments, before the reading page is updated, the size of the presentation information loaded in the reading page is significantly smaller than the size of the application window, but the entire content of the presentation information is displayed in the reading page, the reading page is layered with the presentation information in response to the sliding operation, the size of the presentation information is increased while the reading page is updated (for example, the original small-size advertisement picture is enlarged to a vertical large-size advertisement picture with a size similar to the size of the application window), and different areas of the presentation information can be more clearly seen by layering the reading page and the presentation information.

And the third module is used for responding to the user continuing the upglide operation of the reading page, moving the reading page upwards along with the upglide operation in the application window, and displaying different area contents of the presentation information positioned below the reading page through a display frame in the reading page in the process of moving the reading page upwards. For example, after the reading page is updated, the updated reading page is presented through a first display control, and the updated reading page comprises a display frame through which presentation information in a second display control located below the first display control is visible to a user. In response to the user's up-sliding operation on the reading page, the display frame moves upwards along with the reading page, and the user can see different areas of the presentation information below the reading page through the display frame (for example, during the process that the display frame moves upwards along with the reading page, different areas of the presentation information below the reading page are seen from bottom to top through the display frame). In this embodiment, the reading page and the presentation information are respectively presented through the first display control and the second display control, so that the viewing effect of the user on the presentation information is improved while normal reading is not affected.

In some embodiments, the apparatus further includes a third module (not shown), configured to, during the upward movement of the reading page with the sliding operation, move the presentation information upward in the application window with the display frame if a distance between a top of the presentation information and a top of the display frame is less than or equal to a predetermined first distance threshold; otherwise, keeping the presentation information still in the application window.

Here, the example of the specific implementation manner of the three modules is the same as or similar to the embodiment of the step S103, and therefore, the description is not repeated here, and the implementation manner is incorporated herein by reference.

In some embodiments, the apparatus further comprises a quad module (not shown), a quad module, for determining width information and height information of the display frame.

Here, the example of the specific implementation manner of the above-mentioned four modules is the same as or similar to the embodiment of the step S104, and therefore, the description thereof is omitted, and the detailed implementation manner of the above-mentioned four modules is incorporated herein by reference.

In some embodiments, the one or four modules are configured to: acquiring width information of the application window; determining width information of the display frame according to the width information of the application window, wherein the width difference between the width information of the display frame and the width information of the application window is smaller than or equal to a first width threshold value; and determining the height information of the display frame according to the width information of the display frame, wherein the ratio of the width information of the display frame to the height information of the display frame meets a preset first ratio.

In some embodiments, the apparatus further comprises a five module (not shown) for determining width information and height information of the presentation information. In some embodiments, the width information and the height information of the presentation information are determined by the user equipment in real time according to actual conditions.

Here, the example of the specific implementation manner of the above-mentioned one-five modules is the same as or similar to the embodiment of the step S105, and therefore, the description thereof is omitted, and the detailed implementation manner of the above-mentioned one-five modules is incorporated herein by reference.

In some embodiments, the first module, the second module, the third module, the fourth module, the fifth module, the sixth module, the seventh module, the sixth module, the seventh module, the sixth module, and the seventh module; the user equipment determines the width information of the presentation information according to the width information of the application window, wherein the width difference between the width information of the presentation information and the width information of the application window is smaller than or equal to a second width threshold value; and the user equipment determines the height information of the presentation information according to the width information of the presentation information, wherein the ratio between the width information of the presentation information and the height information of the presentation information meets a preset second ratio.

In some embodiments, the device further comprises a sixth module (not shown) for moving the reading page downward in the application window in response to a downslide operation of the reading page by the user; and in the process that the reading page moves downwards along with the sliding operation, the presentation information is kept static in the application window.

Here, the specific implementation of the above-mentioned six modules is the same as or similar to the embodiment of the above-mentioned step S106, and therefore, the description thereof is omitted, and the detailed implementation is incorporated herein by reference.

In some embodiments, the apparatus further includes a seventh module (not shown), configured to, during downward movement of the reading page in a downslide operation, move the presentation information downward with the display frame in the application window if a distance between a top of the presentation information and a bottom of the display frame is less than or equal to a predetermined second distance threshold; otherwise, keeping the presentation information still in the application window.

Here, the example of the specific implementation manner of the above-mentioned one or seven modules is the same as or similar to the embodiment of the step S107, and therefore, the description thereof is omitted, and the detailed implementation manner of the above-mentioned one or seven modules is incorporated herein by reference.

FIG. 8 illustrates a user device for presenting presentation information on a reading page, the device including two to one modules, two to two modules, and two to three modules, according to one embodiment.

Specifically, the first module is used for acquiring the presentation information in response to a reading operation request of a user in an application window of the reading application. In some embodiments, the read operation includes, but is not limited to, opening or refreshing a read page. In some embodiments, the user device locally requests to obtain the presence information in response to a reading operation of the user in the application window, for example, a presence information database is provided in the user device, and the user device obtains the presence information from the presence information database in response to the reading operation request of the user. In some embodiments, the presence information in the presence information database is presence information cached locally by the user device. In some embodiments, the user device requests to obtain the presence information by sending a request to the corresponding network device in response to a user reading operation in the application window.

And a second module, configured to present, in the application window, a first display control and a second display control located below the first display control, where the second display control is configured to display the acquired presentation information, the first display control is configured to present a reading page, and the reading page includes a display frame for a user to view at least part of the presentation information and other information in the reading page except the presentation information. In some embodiments, the user device presents the reading page and the acquired presentation information through a first display control and a second display control located below the first display control. In some embodiments, the reading application is in a page up and down mode, e.g., the user slides up and down a reading page presented in the application window, the reading page moving up and down as the user device slides up and down. In some embodiments, the other information in the reading page besides the presentation information includes, but is not limited to, reading content corresponding to a currently reading book. For example, referring to the schematic diagram shown in fig. 6, a reading page is presented through one display control, the acquired presentation information is presented through a second display control, the reading page includes a display frame, the second display control is located below the first display control, and the presentation information located below the first display control is viewed through the display frame. The first display control is used for presenting a reading page, the reading page comprises the display frame, the second display control is used for presenting presentation information, the reading page continues to move upwards along with the sliding operation in response to the sliding operation of the user, and the presentation information positioned below the reading page can be presented through the display frame in the reading page, so that the user can see the content of other parts of the presentation information. Referring to the schematic diagram shown in fig. 7, the user device moves a reading page upward in response to a sliding operation of the user, and displays at least part of the information of the presentation information located below the reading page through the display frame in the reading page, for example, a lower half area, a middle half area, and an upper half area of the presentation information are sequentially displayed through the display frame along with the sliding operation. In this embodiment, after obtaining the presentation information from the local or network device, the user device displays the more-reading page and the presentation information through the first display control and the second display control located below the first display control, so as to clearly see the contents of different areas of the presentation information located below the reading page through the display frame in the reading page, improve the viewing interest of the user on the presentation information by sliding to view the presentation information, and enable the user to more clearly see the contents of different areas of the presentation information. Referring to fig. 2, fig. 3 and fig. 4, when the presentation information is a vertical large graph, the content to be presented by the presentation information can be clearly seen by the method described in this embodiment.

And the second and third modules are used for responding to the user continuing the upglide operation of the reading page, moving the reading page upwards in the application window along with the upglide operation of the user on the reading page, and displaying different area contents of the presentation information positioned below the reading page through a display frame in the reading page in the process of moving the reading page upwards. For example, a reading page is presented via a first display control, the reading page including a display frame through which a user can view presentation information in a second display control located below the first display control. In response to the user's up-sliding operation on the reading page, the display frame moves upwards along with the reading page, and the user can see different areas of the presentation information below the reading page through the display frame (for example, during the process that the display frame moves upwards along with the reading page, different areas of the presentation information below the reading page are seen from bottom to top through the display frame). In this embodiment, the reading page and the presentation information are respectively presented through the first display control and the second display control, so that the viewing effect of the user on the presentation information is improved while normal reading is not affected.

In some embodiments, the second module is configured to, if the obtained presentation information meets a hierarchical trigger condition, present a first display control and a second display control located below the first display control in the application window, where the second display control is used to display the obtained presentation information, the first display control is used to present a reading page, and the reading page includes a display frame for a user to view at least part of the presentation information, and moves the reading page upward in the application window along with a sliding operation of the user on the reading page.

Here, the specific implementation of the two modules is the same as or similar to the embodiment of the step S202, and therefore, the detailed description is omitted, and the detailed implementation is incorporated herein by reference.

(2) The difference between the width of the presentation information and the width of the application window is smaller than or equal to a preset first difference value, and the difference between the height of the presentation information and the height of the application window is smaller than or equal to a preset second difference value. In some embodiments, the size of the presentation information is similar to the size of the application window, for example, the difference between the width of the presentation information and the width of the application window is less than or equal to a first difference, and the difference between the height of the presentation information and the height of the application window is less than or equal to a second difference.

In some embodiments, the tiered trigger condition includes (1) and (2) above. For example, the ratio of the width of the presence information acquired by the user equipment to the height of the presence information is smaller than one, the difference between the width of the presence information and the width of the application window is smaller than or equal to a preset first difference value, and the difference between the height of the presence information and the height of the application window is smaller than or equal to a preset second difference value.

In some embodiments, the apparatus further comprises a two-three module (not shown) for: in the process that the reading page moves upwards along with the sliding operation, if the distance between the top of the presentation information and the top of the display frame is smaller than or equal to a preset first distance threshold value, the presentation information moves upwards along with the display frame in the application window; otherwise, keeping the presentation information still in the application window.

Here, the specific implementation of the two or three modules is the same as or similar to the embodiment of the one or three modules, and therefore, the detailed description is omitted, and the detailed implementation is incorporated herein by reference.

In some embodiments, the apparatus further comprises a twenty-four module (not shown) for determining width information and height information of the display frame.

Here, the specific implementation of the two or four modules is the same as or similar to the embodiment of the one or four modules, and therefore, the detailed description is omitted, and the detailed implementation is incorporated herein by reference.

In some embodiments, the twenty-four module is configured to obtain width information of the application window; the user equipment determines the width information of the display frame according to the width information of the application window, wherein the width difference between the width information of the display frame and the width information of the application window is smaller than or equal to a first width threshold value; and the user equipment determines the height information of the display frame according to the width information of the display frame, wherein the ratio of the width information of the display frame to the height information of the display frame meets a preset first ratio.

In some embodiments, the apparatus further comprises a twenty-five module (not shown) for determining width information and height information of the presentation information.

Here, the specific implementation of the two or five modules is the same as or similar to the embodiment of the one or five modules, and therefore, the detailed description is omitted, and the detailed implementation is incorporated herein by reference.

In some embodiments, the twenty-five module is configured to obtain width information of the application window; the user equipment determines the width information of the presentation information according to the width information of the application window, wherein the width difference between the width information of the presentation information and the width information of the application window is smaller than or equal to a second width threshold value; and the user equipment determines the height information of the presentation information according to the width information of the presentation information, wherein the ratio between the width information of the presentation information and the height information of the presentation information meets a preset second ratio.

In some embodiments, the device further comprises a twenty-six module (not shown) for moving the reading page downward in the application window in response to a downslide operation of the reading page by the user; and in the process that the user equipment moves downwards along with the sliding down operation of the reading page, the presentation information is kept static in the application window.

Here, the specific implementation of the two or six modules is the same as or similar to the embodiment of the one or six modules, and therefore, the detailed description is omitted, and the specific implementation of the two or six modules is incorporated herein by reference.

In some embodiments, the device further includes a twenty-seventh module, configured to, in the process of moving the reading page downward along with the downslide operation, move the presentation information downward along with the display frame in the application window if a distance between a top of the presentation information and a bottom of the display frame is less than or equal to a predetermined second distance threshold; otherwise, keeping the presentation information still in the application window.

Here, the specific implementation of the two or seven modules is the same as or similar to the embodiment of the one or seven modules, and therefore, the detailed description is omitted, and the specific implementation of the two or seven modules is incorporated herein by reference.

The present application also provides a computer readable storage medium having stored thereon computer code which, when executed, performs a method as in any one of the preceding.

The present application also provides a computer program product, which when executed by a computer device, performs the method of any of the preceding claims.

The present application further provides a computer device, comprising:

one or more processors;

a memory for storing one or more computer programs;

the one or more computer programs, when executed by the one or more processors, cause the one or more processors to implement the method of any preceding claim.

FIG. 11 illustrates an exemplary system that can be used to implement the various embodiments described herein;

in some embodiments, as shown in fig. 11, the system 1000 can be implemented as any one of the network device, the first user device, or the second user device in the various described embodiments. In some embodiments, system 1000 may include one or more computer-readable media (e.g., system memory or NVM/storage 1020) having instructions and one or more processors (e.g., processor(s) 1005) coupled with the one or more computer-readable media and configured to execute the instructions to implement modules to perform the actions described herein.

For one embodiment, system control module 1010 may include any suitable interface controllers to provide any suitable interface to at least one of the processor(s) 1005 and/or to any suitable device or component in communication with system control module 1010.

The system control module 1010 may include a memory controller module 1030 to provide an interface to the system memory 1015. Memory controller module 1030 may be a hardware module, a software module, and/or a firmware module.

System memory 1015 may be used to load and store data and/or instructions, for example, for system 1000. For one embodiment, system memory 1015 may include any suitable volatile memory, such as suitable DRAM. In some embodiments, system memory 1015 may include double data rate type four synchronous dynamic random access memory (DDR4 SDRAM).

For one embodiment, system control module 1010 may include one or more input/output (I/O) controllers to provide an interface to NVM/storage 1020 and communication interface(s) 1025.

For example, NVM/storage 1020 may be used to store data and/or instructions. NVM/storage 1020 may include any suitable non-volatile memory (e.g., flash memory) and/or may include any suitable non-volatile storage device(s) (e.g., one or more Hard Disk drive(s) (HDD (s)), one or more Compact Disc (CD) drive(s), and/or one or more Digital Versatile Disc (DVD) drive (s)).

NVM/storage 1020 may include storage resources that are physically part of a device on which system 1000 is installed or may be accessed by the device and not necessarily part of the device. For example, NVM/storage 1020 may be accessed over a network via communication interface(s) 1025.

Communication interface(s) 1025 may provide an interface for system 1000 to communicate over one or more networks and/or with any other suitable device. System 1000 may communicate wirelessly with one or more components of a wireless network according to any of one or more wireless network standards and/or protocols.

For one embodiment, at least one of the processor(s) 1005 may be packaged together with logic for one or more controller(s) of the system control module 1010, e.g., memory controller module 1030. For one embodiment, at least one of the processor(s) 1005 may be packaged together with logic for one or more controller(s) of the system control module 1010 to form a System In Package (SiP). For one embodiment, at least one of the processor(s) 1005 may be integrated on the same die with logic for one or more controller(s) of the system control module 1010. For one embodiment, at least one of the processor(s) 1005 may be integrated on the same die with logic of one or more controllers of the system control module 1010 to form a system on a chip (SoC).

In various embodiments, system 1000 may be, but is not limited to being: a server, a workstation, a desktop computing device, or a mobile computing device (e.g., a laptop computing device, a handheld computing device, a tablet, a netbook, etc.). In various embodiments, system 1000 may have more or fewer components and/or different architectures. For example, in some embodiments, system 1000 includes one or more cameras, a keyboard, a Liquid Crystal Display (LCD) screen (including a touch screen display), a non-volatile memory port, multiple antennas, a graphics chip, an Application Specific Integrated Circuit (ASIC), and speakers.

It should be noted that the present application may be implemented in software and/or a combination of software and hardware, for example, implemented using Application Specific Integrated Circuits (ASICs), general purpose computers or any other similar hardware devices. In one embodiment, the software programs of the present application may be executed by a processor to implement the steps or functions described above. Likewise, the software programs (including associated data structures) of the present application may be stored in a computer readable recording medium, such as RAM memory, magnetic or optical drive or diskette and the like. Additionally, some of the steps or functions of the present application may be implemented in hardware, for example, as circuitry that cooperates with the processor to perform various steps or functions.

In addition, some of the present application may be implemented as a computer program product, such as computer program instructions, which when executed by a computer, may invoke or provide methods and/or techniques in accordance with the present application through the operation of the computer. Those skilled in the art will appreciate that the form in which the computer program instructions reside on a computer-readable medium includes, but is not limited to, source files, executable files, installation package files, and the like, and that the manner in which the computer program instructions are executed by a computer includes, but is not limited to: the computer directly executes the instruction, or the computer compiles the instruction and then executes the corresponding compiled program, or the computer reads and executes the instruction, or the computer reads and installs the instruction and then executes the corresponding installed program. Computer-readable media herein can be any available computer-readable storage media or communication media that can be accessed by a computer.

Communication media includes media by which communication signals, including, for example, computer readable instructions, data structures, program modules, or other data, are transmitted from one system to another. Communication media may include conductive transmission media such as cables and wires (e.g., fiber optics, coaxial, etc.) and wireless (non-conductive transmission) media capable of propagating energy waves such as acoustic, electromagnetic, RF, microwave, and infrared. Computer readable instructions, data structures, program modules, or other data may be embodied in a modulated data signal, for example, in a wireless medium such as a carrier wave or similar mechanism such as is embodied as part of spread spectrum techniques. The term "modulated data signal" means a signal that has one or more of its characteristics set or changed in such a manner as to encode information in the signal. The modulation may be analog, digital or hybrid modulation techniques.

By way of example, and not limitation, computer-readable storage media may include volatile and nonvolatile, removable and non-removable media implemented in any method or technology for storage of information such as computer-readable instructions, data structures, program modules or other data. For example, computer-readable storage media include, but are not limited to, volatile memory such as random access memory (RAM, DRAM, SRAM); and non-volatile memory such as flash memory, various read-only memories (ROM, PROM, EPROM, EEPROM), magnetic and ferromagnetic/ferroelectric memories (MRAM, FeRAM); and magnetic and optical storage devices (hard disk, tape, CD, DVD); or other now known media or later developed that can store computer-readable information/data for use by a computer system.

An embodiment according to the present application comprises an apparatus comprising a memory for storing computer program instructions and a processor for executing the program instructions, wherein the computer program instructions, when executed by the processor, trigger the apparatus to perform a method and/or a solution according to the aforementioned embodiments of the present application.

It will be evident to those skilled in the art that the present application is not limited to the details of the foregoing illustrative embodiments, and that the present application may be embodied in other specific forms without departing from the spirit or essential attributes thereof. The present embodiments are therefore to be considered in all respects as illustrative and not restrictive, the scope of the application being indicated by the appended claims rather than by the foregoing description, and all changes which come within the meaning and range of equivalency of the claims are therefore intended to be embraced therein. Any reference sign in a claim should not be construed as limiting the claim concerned. Furthermore, it is obvious that the word "comprising" does not exclude other elements or steps, and the singular does not exclude the plural. A plurality of units or means recited in the apparatus claims may also be implemented by one unit or means in software or hardware. The terms first, second, etc. are used to denote names, but not any particular order.

Claims

1. A method for displaying presentation information on a reading page, wherein the method comprises the following steps:

responding to the user's upglide operation of the reading page, updating the reading page, presenting a first display control and a second display control located under the first display control in the application window, so that the reading page and the presentation information are displayed in a layered manner, wherein the second display control is used for displaying the presentation information, the first display control is used for presenting the updated reading page, the updated reading page comprises a corresponding display frame and other information except the presentation information in the reading page before updating, the display frame is used for presenting at least part of the presentation information in the second display control located under the first display control, the width information of the display frame is less than or equal to the width information of the application window, and the height information of the display frame is determined by the width information of the display frame and a preset width-height ratio, the width information of the presentation information is less than or equal to the width information of the application window, and the initial area of the display frame in the first display control is contained in the area of the presentation information in the second display control;

responding to the continuous upsliding operation of the user on the reading page, moving the reading page upwards along with the upsliding operation in the application window, wherein in the process of moving the reading page upwards, a display frame in the reading page moves upwards along with the reading page, and different area contents of the presentation information below the reading page are displayed through the display frame in the reading page;

wherein, in the process that the reading page moves upwards along with the sliding operation, the presentation information is kept static in the application window; or, in the process of moving the reading page upwards along with the sliding operation, if the distance between the top of the presentation information and the top of the display frame is less than or equal to a predetermined first distance threshold, moving the presentation information upwards along with the display frame in the application window; otherwise, keeping the presentation information still in the application window.

2. The method of claim 1, wherein the method further comprises:

and determining width information and height information of the display frame so as to present the display frame.

3. The method of claim 2, wherein the determining width information and height information of the display frame comprises:

acquiring width information of the application window;

determining width information of the display frame according to the width information of the application window, wherein the width difference between the width information of the display frame and the width information of the application window is smaller than or equal to a first width threshold value;

and determining the height information of the display frame according to the width information of the display frame, wherein the ratio of the width information of the display frame to the height information of the display frame meets a preset first ratio.

4. The method of claim 1, wherein the method further comprises:

and determining width information and height information of the presentation information to show detailed information of the presentation information.

5. The method of claim 4, wherein the determining width information and height information of the presentation information comprises:

acquiring width information of the application window;

determining width information of the presentation information according to the width information of the application window, wherein the width difference between the width information of the presentation information and the width information of the application window is smaller than or equal to a second width threshold value;

and determining the height information of the presentation information according to the width information of the presentation information, wherein the ratio of the width information of the presentation information to the height information of the presentation information meets a preset second ratio.

6. The method of claim 1, wherein the method further comprises:

in response to the user's downslide operation on the reading page, moving the reading page downwards in the application window;

and in the process that the reading page moves downwards along with the sliding operation, the presentation information is kept static in the application window.

7. The method of claim 1, wherein the method further comprises:

in the process that the reading page moves downwards along with the sliding operation, if the distance between the top of the presentation information and the bottom of the display frame is smaller than or equal to a preset second distance threshold value, the presentation information moves downwards along with the display frame in the application window;

otherwise, keeping the presentation information still in the application window.

8. A method for displaying presentation information on a reading page, wherein the method comprises the following steps:

presenting a first display control and a second display control located under the first display control in the application window to enable the reading page and the presentation information to be displayed in a layered manner, wherein the second display control is used for displaying the acquired presentation information, the first display control is used for presenting a reading page, the reading page comprises a corresponding display frame and other information except the presentation information in the reading page, the display frame is used for presenting at least part of the presentation information in the second display control located under the first display control, the width information of the display frame is smaller than or equal to the width information of the application window, the height information of the display frame is determined by the width information of the display frame and a preset width-height ratio, and the width information of the presentation information is smaller than or equal to the width information of the application window, the initial area of the display frame in the first display control is contained in the area of the presentation information in the second display control;

responding to the continuous upsliding operation of the user on the reading page, moving the reading page upwards in the application window along with the upsliding operation of the user on the reading page, wherein in the process of moving the reading page upwards, a display frame in the reading page moves upwards along with the reading page, and different area contents of the presentation information below the reading page are displayed through the display frame in the reading page;

9. The method of claim 8, wherein the presenting in the application window a first display control and a second display control located below the first display control comprises:

and if the acquired presentation information meets a layered triggering condition, presenting a first display control and a second display control positioned below the first display control in the application window, wherein the second display control is used for displaying the acquired presentation information, the first display control is used for presenting a reading page, and the reading page comprises a display frame for a user to view at least part of the presentation information and other information except the presentation information in the reading page.

10. The method of claim 9, wherein the tiered trigger condition includes at least one of:

the ratio of the width of the presentation information to the height of the presentation information is less than one;

the difference between the width of the presentation information and the width of the application window is smaller than or equal to a preset first difference value;

and the difference between the height of the presentation information and the height of the application window is less than or equal to a preset second difference value.

11. An apparatus for presenting presentation information on a reading page, wherein the apparatus comprises:

a processor; and

a memory arranged to store computer executable instructions that, when executed, cause the processor to perform the operations of the method of any of claims 1 to 10.

12. A computer-readable medium storing instructions that, when executed, cause a system to perform the operations of any of the methods of claims 1-10.