CN110851710A - Novel recommendation method and device - Google Patents
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Abstract
The method comprises the steps that interactive operation of a user for viewing a novel detail page on a reading application and corresponding novel reading record information are obtained through user equipment, and if the interactive operation times exceed a preset access time threshold value and the novel reading record information does not exist, a novel recommendation advertisement request is sent to network equipment; the network equipment determines at least one target novel type and at least one corresponding target novel according to the inquired historical reading information and bookshelf book information of the user, generates novel recommended advertisement information and sends the novel recommended advertisement information to the user equipment, so that the user equipment displays the novel recommended advertisement information in a reading application and dynamically displays at least one piece of target novel information, the novel recommended novel that the user likes to read is automatically triggered to be recommended to the user according to the interaction operation of the user in the reading application, and the reading experience and the viscosity of the user are increased while the viewing interest of the user on the recommended novel is increased.
Description
Technical Field
The application relates to the field of computers, in particular to a novel recommendation method and device.
Background
Currently, various electronic devices are continuously penetrated into the aspects of people's lives. Among them, due to portability, more and more users prefer to read books through electronic devices (such as mobile phones, PADs, etc.). The electronic book application has the advantages of portability, paperless performance and the like, a reading user can read books in various fragmentary time, the reading frequency and the reading duration of the user are greatly improved, and the advertisement putting in the electronic book application undoubtedly can generate good putting effect because the electronic book application has a wide user group. In the existing electronic book applications, advertisement delivery is mostly realized in an open screen advertisement mode. For example, when a user opens an electronic book application, an open screen advertisement is launched in the opening process of the electronic application to attract the user to watch, but the open screen advertisement can only be launched in the opening process of the electronic book application, and the electronic book application is opened for a small number of times and is not repeatedly launched, so that the launching amount of the open screen advertisement is difficult to increase.
Disclosure of Invention
An object of the present application is to provide a novel recommendation method and device, so as to implement recommendation of a novel that a user likes to read to the user according to an interactive operation trigger of the user in a reading application, without requiring the user to find the novel with great effort, thereby improving the reading experience of the user and the user viscosity.
According to one aspect of the application, a novel recommendation method is provided, which is applied to a user equipment side, and the method comprises the following steps:
acquiring interactive operation of a user for viewing a novel detail page on a reading application and corresponding novel reading record information;
if the interactive operation times exceed a preset access time threshold and the novel reading record information does not exist, sending a novel recommendation advertisement request to network equipment, wherein the novel recommendation advertisement request comprises a reading application account identifier;
receiving novel recommended advertisement information sent by the network equipment, wherein the novel recommended advertisement information comprises at least one target novel information;
and displaying the novel recommendation advertisement information in the reading application, and dynamically displaying at least one target novel information.
Further, the novel recommendation method of the user equipment further includes:
sending a novel detail loading instruction to the network equipment in response to the detection of the user's viewing operation on the displayed novel recommendation advertisement information, wherein the novel detail loading instruction comprises identification information of a novel to be loaded;
receiving novel detail page information of the novel to be loaded, which is sent by the network equipment;
and displaying the novel detail page information of the novel to be loaded in the reading application.
Further, the novel recommendation method of the user equipment further includes:
in response to detecting that the user performs an access operation on the novel reading page on the displayed novel detail page information, sending a viewing instruction of the novel reading page to the network equipment;
receiving content information of the novel reading page sent by the network equipment and prompt information used for indicating that the target novel information is added to a bookshelf corresponding to the reading application account;
and displaying the content information and the prompt information of the novel reading page in the reading application.
According to an aspect of the present application, a novel recommendation method is provided, wherein the method is applied to a network device side, and the method includes:
receiving a novel recommendation advertisement request sent by user equipment, wherein the novel recommendation advertisement request comprises a reading application account identifier, and is sent when the interactive operation of the user equipment on a reading application for viewing a novel detail page exceeds a preset access time threshold and corresponding novel reading record information does not exist;
querying historical reading information and bookshelf book information of the user corresponding to the reading application account identification;
determining at least one target novel type and at least one corresponding target novel according to the historical reading information and the bookshelf book information;
generating the novel recommended advertisement information based on the at least one target novel type and at least one corresponding target novel, wherein the novel recommended advertisement information comprises the at least one target novel information;
and sending the novel recommended advertisement information to the user equipment so that the user equipment displays the novel recommended advertisement information in a reading application and dynamically displays the at least one target novel information.
Further, in the novel recommendation method of the network device side, the historical reading information includes historical reading progress information of the novel and reading information in a preset time period,
wherein, the determining at least one target novel type and at least one corresponding target novel according to the historical reading information and the bookshelf book information comprises:
determining at least one type of novel to be recommended according to the bookshelf book information and the reading information in the preset time period;
screening the at least one novel type to be recommended according to the novel historical reading progress information to obtain at least one target novel type and at least one corresponding novel to be recommended;
and determining at least one target novel corresponding to each type of novel based on at least one to-be-recommended novel corresponding to each type of target novel in the at least one type of target novel.
Further, in the method for recommending a novel at the network device end, the determining at least one target novel corresponding to each type of novel based on at least one novel to be recommended corresponding to each type of target novel in the at least one type of target novel includes:
acquiring scoring information and historical reading numbers of each novel to be recommended;
and selecting and determining the at least one target novel from the novel to be recommended corresponding to the at least one target novel type according to the grading information and the historical reading number of the novel to be recommended.
Further, in the method for recommending a novel at the network device end, the determining at least one type of target novel and at least one corresponding target novel according to the historical reading information and the bookshelf book information further includes:
determining the recommendation priority of the at least one target novel type according to the historical reading progress information of the novel and/or the reading information in the preset time period;
wherein the sending the novel recommended advertisement information to the user equipment so that the user equipment displays the novel recommended advertisement information in a reading application and dynamically displays the at least one target novel information includes:
and sequencing at least one target novel in the novel recommended advertisement information according to the recommendation priority, and sending the novel recommended advertisement information to the user equipment, wherein the novel recommended advertisement information comprises the display sequence of at least one target novel information, so that the user equipment displays the at least one target novel information according to the display sequence.
Further, the novel recommendation method of the network device further includes:
receiving a novel detail loading instruction sent by the user equipment, wherein the novel detail loading instruction comprises identification information of a novel to be loaded;
obtaining novel detail page information of the novel to be loaded in response to the novel detail loading instruction;
and sending the novel detail page information of the novel to be loaded to the user equipment so that the user equipment displays the novel detail page information of the novel to be loaded in the reading application.
Further, the novel recommendation method of the network device further includes:
receiving a reading instruction of a novel reading page sent by the user equipment, wherein the reading instruction of the novel reading page is sent by the user equipment in response to the fact that the user equipment detects that the user accesses the novel reading page on the displayed novel detail page information;
responding to a viewing instruction of the novel reading page, and acquiring the name of a target novel viewed in the novel reading page by the user;
adding the target novel corresponding to the name to a bookshelf of a reading application where the user is located;
and sending the content information of the target novel corresponding to the name and prompt information for indicating that the target novel information corresponding to the name is added to the bookshelf to the user equipment.
According to another aspect of the present application, there is also provided a computer readable medium having computer readable instructions stored thereon, which, when executed by a processor, cause the processor to implement the novel recommendation method as described above.
According to another aspect of the present application, there is also provided a user equipment, wherein the user equipment includes:
one or more processors;
a computer-readable medium for storing one or more computer-readable instructions,
when executed by the one or more processors, cause the one or more processors to implement the novel recommendation method at the user equipment side as described above.
According to another aspect of the present application, there is also provided a network device, wherein the network device includes:
one or more processors;
a computer-readable medium for storing one or more computer-readable instructions,
when executed by the one or more processors, cause the one or more processors to implement the novel recommendation method at the network device side as described above.
Compared with the prior art, according to the method and the device, after the user enters the reading application, the user equipment obtains the interactive operation of the user for viewing the novel detail page on the reading application and the corresponding novel reading record information, and if the interactive operation times exceed a preset access time threshold and the novel reading record information does not exist, the novel recommendation advertisement request is sent to the network equipment; the method comprises the steps that network equipment inquires historical reading information and bookshelf book information of a user corresponding to a reading application account identification, at least one target novel type and at least one corresponding target novel are determined according to the historical reading information and the bookshelf book information to generate novel recommended advertisement information, the novel recommended advertisement information corresponding to the target novel type is sent to the user equipment, the novel recommended advertisement information is displayed in reading application by the user equipment, the at least one target novel information is dynamically displayed, the novel which the user likes to read is automatically triggered to be recommended to the user according to interaction operation of the user in the reading application, and therefore reading experience and user viscosity of the user are increased while viewing interest of the user on the recommended novel are increased.
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Other features, objects and advantages of the present application will become more apparent upon reading of the following detailed description of non-limiting embodiments thereof, made with reference to the accompanying drawings in which:
FIG. 1 illustrates an interaction flow diagram of a novel recommendation method in accordance with an aspect of the subject application;
the same or similar reference numbers in the drawings identify the same or similar elements.
Detailed Description
The present application is described in further detail below with reference to the attached figures.
In a typical configuration of the present application, the terminal, the device serving the network, and the trusted party each include one or more processors (CPUs), input/output interfaces, network interfaces, and memory.
The memory may include forms of volatile memory in a computer readable medium, Random Access Memory (RAM) and/or non-volatile memory, such as Read Only Memory (ROM) or flash memory (flash RAM). Memory is an example of a computer-readable medium.
Computer-readable media, including both non-transitory and non-transitory, removable and non-removable media, may implement information storage by any method or technology. The information may be computer readable instructions, data structures, modules of a program, or other data. Examples of computer storage media include, but are not limited to, phase change memory (PRAM), Static Random Access Memory (SRAM), Dynamic Random Access Memory (DRAM), other types of Random Access Memory (RAM), Read Only Memory (ROM), Electrically Erasable Programmable Read Only Memory (EEPROM), flash memory or other memory technology, compact disc read only memory (CD-ROM), Digital Versatile Discs (DVD) or other optical storage, magnetic cassettes, magnetic tape, magnetic disk storage or other magnetic storage devices, or any other non-transmission medium that can be used to store information that can be accessed by a computing device. As defined herein, computer readable media does not include non-transitory computer readable media (transient media), such as modulated data signals and carrier waves.
As shown in fig. 1, an interaction flow diagram of a novel recommendation method according to an aspect of the present application is applied to a process of recommending a novel related to a reading behavior of a user a to the user a after the reading user enters a reading application, and includes a user device and a network device. The novel recommendation method comprises the following steps: step S11, step S12, step S13, step S14, step S21, step S22, step S23, step S24, and step S25, which specifically includes the following steps:
in an actual application scene of a user reading a novel, when a user A opens a reading application to enter a reading interface of the reading application, and after the user A is detected to enter the reading application by user equipment, step S11, the user equipment acquires interaction operation of the user on the reading application for viewing a novel detail page and corresponding novel reading record information; the interactive operation includes, but is not limited to, a user clicking a novel on a reading interface in the reading application, sliding a multi-screen page showing the novel, and sliding the reading interface to select a novel to click to view a novel detail page, and the like, and the novel reading record information is used for indicating the reading record information of the novel reading page in the reading application of the user so as to record the information read by the user on the novel.
Step S12, if the interactive operation times exceed a preset access time threshold and the novel reading record information does not exist, the user equipment sends a novel recommendation advertisement request to network equipment, wherein the novel recommendation advertisement request comprises a reading application account identifier; here, the reading application account id of the user is used to indicate a unique id of the user in the reading application, so that the user corresponding to which account in which reading application the user specifically belongs can be known through the reading application account id.
Step S21, the network device receives a novel recommendation advertisement request sent by the user device, the novel recommendation advertisement request includes a reading application account identifier, wherein the novel recommendation advertisement request is sent when the interaction operation of the user device on the reading application for viewing the novel detail page exceeds a preset access frequency threshold and corresponding novel reading record information does not exist.
Step S22, the network device queries historical reading information and bookshelf book information of the user corresponding to the reading application account id.
Here, the bookshelf book information on the bookshelf in the reading application where the user is located is used to indicate the novel books collected in the bookshelf in the reading application by the user, and the reading bookshelf book information of the user may reflect the novel types that the user likes to read at ordinary times or the novel chapter content description information that the user likes to view at ordinary times, including but not limited to different types of novel types such as urban high-hand type, urban life type, family play type, allopatric type, historical crossing type, genealogy type, spy type, and swordsman type. The historical reading information includes, but is not limited to, historical reading progress information of each novel read by the user, related novel read recently or related novel browsed and the type thereof.
Step S23, the network equipment determines at least one target novel type and at least one corresponding target novel according to the historical reading information and the bookshelf book information; for example, the network device may determine, according to the obtained bookshelf book information and the historical reading information of the user a, one or more target novel types preferred by the user and at least one corresponding target novel, so that the target novel can be subsequently recommended to the user device corresponding to the user a.
Step S24, the network device generates the novel recommended advertisement information based on the at least one target novel type and the corresponding at least one target novel, where the novel recommended advertisement information includes the at least one target novel information.
Step S25, the network device sends the novel recommended advertisement information to the user device, so that the user device displays the novel recommended advertisement information in a reading application, and dynamically displays the at least one piece of target novel information, so that the user device can dynamically display the at least one piece of target novel information while displaying the novel recommended advertisement information in the reading application, so that the user can view the novel information of the recommended target novel when viewing the novel recommended advertisement information.
Step S13, receiving novel recommended advertisement information sent by the network device, where the novel recommended advertisement information includes at least a part of target novel information.
And step S14, displaying the novel recommended advertisement information in the reading application, and dynamically displaying at least one target novel information to realize that the network equipment recommends the target novel to the user equipment.
Through the steps S11 to S14 and the steps S21 to S25, obtaining interaction operation of a user viewing a novel detail page on a reading application and corresponding novel reading record information through user equipment, if the interaction operation frequency exceeds a preset access frequency threshold value and the novel reading record information does not exist, sending a novel recommendation advertisement request to network equipment by the user equipment, enabling the network equipment to inquire historical reading information and bookshelf book information of the user corresponding to the reading application account identification, determining at least one target novel type and at least one corresponding target novel according to the historical reading information and the bookshelf book information to generate the novel recommendation advertisement information, sending the novel recommendation advertisement information corresponding to the target novel type to the user equipment to enable the user equipment to display the novel recommendation advertisement information in the reading application, and dynamically displaying the at least one piece of target novel information, and automatically triggering and recommending the novel which is liked to be read by the user to the user according to the interactive operation of the user in the reading application, so that the reading experience and the viscosity of the user are increased while the viewing interest of the user on the recommended novel is increased.
Following the above embodiments of the present application, the historical reading information includes the historical reading progress information of the novel and the reading information within the preset time period, where the reading information within the preset time period includes, but is not limited to, the reading related information of the novel in the reading application, which is read by the user last time or last times, the reading related information of the novel in the reading application, which is read by the user last several days, last week, or even shorter or longer time period, and the like.
Wherein, the step S23 determining at least one target novel type and at least one corresponding target novel according to the historical reading information and the bookshelf book information includes:
determining at least one type of novel to be recommended according to the bookshelf book information and the reading information in the preset time period;
screening the at least one novel type to be recommended according to the novel historical reading progress information to obtain at least one target novel type and at least one corresponding novel to be recommended; here, the novel history reading progress information includes, but is not limited to, a reading speed, a reading number, a reading time, a reading progress, and the like of the user on the novel to be read.
And determining at least one target novel corresponding to each type of novel based on at least one to-be-recommended novel corresponding to each type of target novel in the at least one type of target novel.
For example, the reading bookshelf book information of the user may reflect a novel type that the user likes to read at ordinary times or a novel chapter content description information that the user likes to view, and according to the reading bookshelf book information, one or more novel types that the user a likes to view may be determined, for example, according to the reading bookshelf book information, the novel types that the user a likes to view include a family drama type, a history traversing type, a species field type, a spy battle type, and a sworderly type, and the user a likes to read a novel type and a spy battle type in a reading application for the last few times, and then according to the reading bookshelf book information of the user a and the reading information in the reading application for the last few times, it may be determined that the novel types that the user a likes to read include: the five novel types can be determined as novel types to be recommended to the user a, namely the novel types to be recommended are five and are respectively: family drama type, history traversing type, species field type, spy fighting type and swordsman type; then, according to the historical reading progress information of the novel of the user A in the reading process, five novel types to be recommended to the user A are screened, for example, according to the fact that the user A reads all the novels or almost all the novels in the history crossing type recently read, and reads one third or less of the novels in the field type, for example, among all the reading novels, the novels with the longest reading time are of the type of swordsmen, most of the novels with the highest reading times are of the type of spy fighting and the type of swordsmen, and for example, when the user A reads, the novels of the spyware type and the history traversing type are completely read at one time or read at a high speed, through the analysis of the historical reading progress information of the novel of the user A, five novel types to be recommended to the user A are selected: the method comprises the following steps of screening out target novel types recommended to a user A for the user from a family play type, a history traversing type, a planting field type, a spy fighting type and a swordsman type: and then obtaining novels with the same or similar types as each target novels as novels to be recommended, wherein the novels to be recommended are respectively as follows: novel 1, novel 2, novel 3, novel 4, novel 5, novel 6, novel 7, novel 8, novel 9, novel 10, novel 11, novel 12, novel 13 and novel 14, and based on the three target novel types: 14 novels to be recommended corresponding to the historical crossing type, the spy fighting type and the swordsman type: the method comprises the steps of determining a novel 1, a novel 2, a novel 3, a novel 4, a novel 5, a novel 6, a novel 7, a novel 8, a novel 9, a novel 10, a novel 11, a novel 12, a novel 13 and a novel 14, and determining at least one target novel corresponding to each target novel type, so as to recommend related novel which a user likes to read to the user according to the history reading progress information of the novel, the reading information in the preset time period and the book information in the bookshelf, thereby increasing the viewing interest and the reading desire of the user on the recommended novel.
Following the above embodiment of the present application, the determining, in the step S23, at least one target novel corresponding to each of the at least one target novel type based on at least one novel to be recommended corresponding to each of the at least one target novel type includes:
acquiring scoring information and historical reading numbers of each novel to be recommended;
and selecting and determining the at least one target novel from the novel to be recommended corresponding to the at least one target novel type according to the grading information and the historical reading number of the novel to be recommended.
For example, in order to recommend high-quality novels to a user, score information and historical reading times of each novels to be recommended are obtained, the score information includes, but is not limited to, comments, collections, praise of readers, and information related to comments recommended to other users, and the historical reading times include, but is not limited to, times of all reading, times of partial reading, times of browsing, times of focusing, and other times for representing the times of reading of the novels by the user, for example, the novels to be recommended corresponding to the history crossing type are: the novel 1, the novel 2, the novel 3, the novel 4, the novel 5 and the novel 6, and the novel to be recommended corresponding to the spy type are as follows: the novels 7, 8, 9, 10 and 11 and the types of swordsmen corresponding to the novels to be recommended are: novel 12, novel 13 and novel 14; according to the scoring information and the historical reading number of each novel to be recommended, the novel to be recommended corresponding to the historical traversing type is as follows: the novel 1, the novel 2, the novel 3, the novel 4, the novel 5 and the novel 6, and the novel to be recommended corresponding to the spy type are as follows: the novels 7, 8, 9, 10 and 11 and the types of swordsmen corresponding to the novels to be recommended are: selecting a target novel recommended by the user from the novel 12, the novel 13 and the novel 14, wherein the selected target novel is, for example: novel 2, novel 3, novel 4, novel 6, novel 7, novel 9, novel 10, novel 12 and novel 14 to enable more accurate and higher quality novel recommendations to the user.
Following the above embodiment of the present application, the step S23, determining at least one target novel type and at least one corresponding target novel according to the historical reading information and the bookshelf book information, further includes:
determining the recommendation priority of the at least one target novel type according to the historical reading progress information of the novel and/or the reading information in the preset time period;
wherein, the step S25 sends the novel recommended advertisement information to the user equipment, so that the user equipment displays the novel recommended advertisement information in a reading application, and dynamically displays the at least one target novel information, specifically including:
and sequencing at least one target novel in the novel recommended advertisement information according to the recommendation priority, and sending the novel recommended advertisement information to the user equipment, wherein the novel recommended advertisement information comprises the display sequence of at least one target novel information, so that the user equipment displays the at least one target novel information according to the display sequence.
For example, if user A reads all or substantially all of the recently read novels of the history traversal type, but reads one-third or less of the novels of the planting text type, for example, for a spy type of novel, all reading the half, according to user a among all reading novels, the type of the novel story with the longest reading time is the type of swordsman, the majority of the novel stories with the greatest reading times are the type of spy fighting and the type of swordmen, and for example, when the user A reads, the novels of the spyware type and the history traversing type are completely read at one time or read at a high speed, through the analysis of the novel historical reading progress information of the user a and/or the reading information within the preset time period, and determining the recommendation priority of the three determined target novel types, wherein if the three determined target novel types are: the recommendation priorities of the historical crossing type, the swordsman type and the spy fighting type are as follows from high to low respectively: obtaining the recommendation priority of each target novel type by a history traversing type, a spy fighting type and a swordsman type; and then, according to the recommendation priority, for the determined at least one target novel: the novel 2, the novel 3, the novel 4, the novel 6, the novel 7, the novel 9, the novel 10, the novel 12 and the novel 14 are sorted, and the sorted target novel is: the novel advertisement information comprises a novel 2, a novel 3, a novel 4, a novel 6, a novel 12, a novel 14, a novel 7, a novel 9 and a novel 10, and the sorting sequence is determined as the display sequence of each target novel, so that the novel recommendation advertisement information generated based on the target novel comprises the display sequence of the novel information of each target novel in the at least one target novel; after the network equipment sends the novel recommendation advertisement information containing the display sequence to user equipment, the user equipment displays the target novel information of at least one target according to the display sequence, so that the novel recommendation advertisement information of the target novel which is the most favorite of the user to read and has high quality can be recommended to the user, and the reading or browsing interest of the user on the recommended target novel can be attracted as soon as possible.
The novel recommendation method provided in an embodiment of the present application further includes: when the user views the novel recommendation advertisement information and wants to view the specific details of the novel displayed in the novel recommendation advertisement information, the user performs a viewing operation on the novel in the currently displayed novel recommendation advertisement information, for example, clicking the novel to be viewed or sliding a novel display interface of the novel to be viewed, the user equipment responds to the detection of the user's viewing operation on the presented novel recommendation advertisement information, sends a novel detail loading instruction to the network equipment, wherein the novel detail loading instruction comprises the identification information of the novel to be loaded, indicating which of the at least one target novel in the novel recommendation advertising information the user needs to view, if the novel is to be loaded as the novel 12, the novel detail loading instruction includes the identification information of the novel 12 so that the network device can acquire the novel detail page information of the novel 12.
And the network equipment receives a novel detail loading instruction sent by the user equipment, wherein the novel detail loading instruction comprises identification information of a novel to be loaded.
The network equipment responds to the novel detail loading instruction to acquire novel detail page information of the novel to be loaded; for example, after receiving a novel detail loading instruction including identification information of a novel 12, the network device acquires novel detail page information corresponding to the novel 12, where the acquired novel detail page information includes, but is not limited to, a detail page of a brief summary of the novel, a detail page with text content of the novel, and the like, so that a user can preliminarily understand the novel from the novel detail page information.
And the network equipment sends the novel detail page information of the novel to be loaded to the user equipment so that the user equipment can display the novel detail page information of the novel to be loaded in the reading application. For example, the network device sends the obtained novel detail page information of the novel 12 to the user device, so that the user device displays the novel detail page information of the novel 12 in a reading application for the user to view.
And the user equipment receives the novel detail page information of the novel to be loaded, which is sent by the network equipment.
The user equipment displays the novel detail page information of the novel to be loaded in the reading application, so that the loading and the viewing of the novel detail page information of any part of the displayed novel recommended advertisement information by the user are realized, and the interaction experience and the reading curiosity of the user in the viewing of the novel recommended advertisement information are improved.
The novel recommendation method provided in an embodiment of the present application further includes: the method further comprises the following steps: when a user views the novel recommendation advertisement information, after viewing the novel detail page, and wants to further view the novel reading page corresponding to the novel detail page, the user performs an access operation on the displayed novel detail page, for example, triggering the access operation in a manner of clicking, double clicking or sliding the novel reading page, and the user equipment sends a viewing instruction of the novel reading page to the network equipment in response to detecting the access operation of the novel reading page performed on the displayed novel detail page by the user.
The network equipment receives a reading instruction of the novel reading page sent by the user equipment, wherein the reading instruction of the novel reading page is sent by the user equipment in response to the fact that the user equipment detects that the user accesses the novel reading page on the displayed novel detail page information.
And the network equipment responds to the viewing instruction of the novel reading page, and acquires the name of the target novel viewed in the novel reading page by the user, so that the network equipment can know the maternal information of the novel accessed by the user in the reading application.
The network equipment adds the target novel corresponding to the name to a bookshelf of a reading application where the user is located, and generates prompt information used for indicating that the target novel information corresponding to the name is added to the bookshelf; for example, the network device may add the target novel corresponding to the name to a bookshelf of a reading application where the user is located, and also add content information of the target novel to the bookshelf of the reading application where the user is located, so that after a user at a subsequent user device end views the prompt information indicating that the target novel corresponding to the name is added to the bookshelf, the user may view and read the content information of the target novel in a novel reading page.
And the network equipment sends the content information of the target novel corresponding to the name and prompt information for indicating that the target novel information corresponding to the name is added to the bookshelf to the user equipment.
The user equipment receives content information of the novel reading page sent by the network equipment and prompt information used for indicating that the target novel information is added to a bookshelf corresponding to the reading application account;
the user equipment displays the content information of the novel reading page and the prompt information in the reading application so that a user corresponding to the user equipment can pass through the prompt information, clicking a novel reading page in the novel recommendation advertisement information displayed by the reading application to obtain the content information of the readable target novel, therefore, the user can read the acquired content information of the target novel, on one hand, the target novel which the user likes to read is recommended to the user, the curiosity and reading of the content information of the recommended target novel can be met by the user in the mode of accessing the novel reading page, after the user looks up the content information of the read target novel, it is possible to increase revenue of recommended novel advertisements, novel payment revenue, and the like based on the willingness of curiosity to pay for subsequent payment chapters or similar paying willingness of paying novels.
According to another aspect of the present application, there is also provided a computer readable medium having computer readable instructions stored thereon, which, when executed by a processor, cause the processor to implement the novel recommendation method as described above.
According to another aspect of the present application, there is also provided a user equipment, wherein the user equipment includes:
one or more processors;
a computer-readable medium for storing one or more computer-readable instructions,
when executed by the one or more processors, cause the one or more processors to implement the novel recommendation method at the user equipment side as described above.
Here, the detailed contents of each embodiment in the user equipment for novel recommendation may specifically refer to the corresponding parts of the embodiment of the novel recommendation method on the user equipment side, and are not described herein again.
According to another aspect of the present application, there is also provided a network device, wherein the network device includes:
one or more processors;
a computer-readable medium for storing one or more computer-readable instructions,
when executed by the one or more processors, cause the one or more processors to implement the novel recommendation method at the network device side as described above.
Here, the detailed contents of each embodiment in the network device for novel recommendation may specifically refer to the corresponding parts of the embodiment of the novel recommendation method at the network device side, and are not described herein again.
In summary, according to the application, after a user enters a reading application, user equipment acquires interaction operation of the user for viewing a novel detail page on the reading application and corresponding novel reading record information, and if the interaction operation times exceed a preset access time threshold and the novel reading record information does not exist, a novel recommendation advertisement request is sent to network equipment; the method comprises the steps that network equipment inquires historical reading information and bookshelf book information of a user corresponding to a reading application account identification, at least one target novel type and at least one corresponding target novel are determined according to the historical reading information and the bookshelf book information to generate novel recommended advertisement information, the novel recommended advertisement information corresponding to the target novel type is sent to the user equipment, the novel recommended advertisement information is displayed in reading application by the user equipment, the at least one target novel information is dynamically displayed, the novel which the user likes to read is automatically triggered to be recommended to the user according to interaction operation of the user in the reading application, and therefore reading experience and user viscosity of the user are increased while viewing interest of the user on the recommended novel are increased.
It should be noted that the present application may be implemented in software and/or a combination of software and hardware, for example, implemented using Application Specific Integrated Circuits (ASICs), general purpose computers or any other similar hardware devices. In one embodiment, the software programs of the present application may be executed by a processor to implement the steps or functions described above. Likewise, the software programs (including associated data structures) of the present application may be stored in a computer readable recording medium, such as RAM memory, magnetic or optical drive or diskette and the like. Additionally, some of the steps or functions of the present application may be implemented in hardware, for example, as circuitry that cooperates with the processor to perform various steps or functions.
In addition, some of the present application may be implemented as a computer program product, such as computer program instructions, which when executed by a computer, may invoke or provide methods and/or techniques in accordance with the present application through the operation of the computer. Program instructions which invoke the methods of the present application may be stored on a fixed or removable recording medium and/or transmitted via a data stream on a broadcast or other signal-bearing medium and/or stored within a working memory of a computer device operating in accordance with the program instructions. An embodiment according to the present application comprises an apparatus comprising a memory for storing computer program instructions and a processor for executing the program instructions, wherein the computer program instructions, when executed by the processor, trigger the apparatus to perform a method and/or a solution according to the aforementioned embodiments of the present application.
It will be evident to those skilled in the art that the present application is not limited to the details of the foregoing illustrative embodiments, and that the present application may be embodied in other specific forms without departing from the spirit or essential attributes thereof. The present embodiments are therefore to be considered in all respects as illustrative and not restrictive, the scope of the application being indicated by the appended claims rather than by the foregoing description, and all changes which come within the meaning and range of equivalency of the claims are therefore intended to be embraced therein. Any reference sign in a claim should not be construed as limiting the claim concerned. Furthermore, it is obvious that the word "comprising" does not exclude other elements or steps, and the singular does not exclude the plural. A plurality of units or means recited in the apparatus claims may also be implemented by one unit or means in software or hardware. The terms first, second, etc. are used to denote names, but not any particular order.
Claims (12)
1. A novel recommendation method is applied to a user equipment side, and comprises the following steps:
acquiring interactive operation of a user for viewing a novel detail page on a reading application and corresponding novel reading record information;
if the interactive operation times exceed a preset access time threshold and the novel reading record information does not exist, sending a novel recommendation advertisement request to network equipment, wherein the novel recommendation advertisement request comprises a reading application account identifier;
receiving novel recommended advertisement information sent by the network equipment, wherein the novel recommended advertisement information comprises at least one target novel information;
and displaying the novel recommendation advertisement information in the reading application, and dynamically displaying at least one target novel information.
2. The method of claim 1, wherein the method further comprises:
sending a novel detail loading instruction to the network equipment in response to the detection of the user's viewing operation on the displayed novel recommendation advertisement information, wherein the novel detail loading instruction comprises identification information of a novel to be loaded;
receiving novel detail page information of the novel to be loaded, which is sent by the network equipment;
and displaying the novel detail page information of the novel to be loaded in the reading application.
3. The method of claim 2, wherein the method further comprises:
in response to detecting that the user performs an access operation on the novel reading page on the displayed novel detail page information, sending a viewing instruction of the novel reading page to the network equipment;
receiving content information of the novel reading page sent by the network equipment and prompt information used for indicating that the target novel information is added to a bookshelf corresponding to the reading application account;
and displaying the content information and the prompt information of the novel reading page in the reading application.
4. A novel recommendation method is applied to a network equipment side, and comprises the following steps:
receiving a novel recommendation advertisement request sent by user equipment, wherein the novel recommendation advertisement request comprises a reading application account identifier, and is sent when the interactive operation of the user equipment on a reading application for viewing a novel detail page exceeds a preset access time threshold and corresponding novel reading record information does not exist;
querying historical reading information and bookshelf book information of the user corresponding to the reading application account identification;
determining at least one target novel type and at least one corresponding target novel according to the historical reading information and the bookshelf book information;
generating the novel recommended advertisement information based on the at least one target novel type and at least one corresponding target novel, wherein the novel recommended advertisement information comprises the at least one target novel information;
and sending the novel recommended advertisement information to the user equipment so that the user equipment displays the novel recommended advertisement information in a reading application and dynamically displays the at least one target novel information.
5. The method of claim 4, wherein the historical reading information includes novel historical reading progress information and reading information within a preset time period,
wherein, the determining at least one target novel type and at least one corresponding target novel according to the historical reading information and the bookshelf book information comprises:
determining at least one type of novel to be recommended according to the bookshelf book information and the reading information in the preset time period;
screening the at least one novel type to be recommended according to the novel historical reading progress information to obtain at least one target novel type and at least one corresponding novel to be recommended;
and determining at least one target novel corresponding to each type of novel based on at least one to-be-recommended novel corresponding to each type of target novel in the at least one type of target novel.
6. The method of claim 5, wherein the determining at least one target novel corresponding to each of the at least one type of novel based on at least one novel to be recommended corresponding to each of the at least one type of target novel comprises:
acquiring scoring information and historical reading numbers of each novel to be recommended;
and selecting and determining the at least one target novel from the novel to be recommended corresponding to the at least one target novel type according to the grading information and the historical reading number of the novel to be recommended.
7. The method of claim 5 or 6, wherein the determining at least one target novel type and corresponding at least one target novel according to the historical reading information and the bookshelf book information further comprises:
determining the recommendation priority of the at least one target novel type according to the historical reading progress information of the novel and/or the reading information in the preset time period;
wherein the sending the novel recommended advertisement information to the user equipment so that the user equipment displays the novel recommended advertisement information in a reading application and dynamically displays the at least one target novel information includes:
and sequencing at least one target novel in the novel recommended advertisement information according to the recommendation priority, and sending the novel recommended advertisement information to the user equipment, wherein the novel recommended advertisement information comprises the display sequence of at least one target novel information, so that the user equipment displays the at least one target novel information according to the display sequence.
8. The method of any of claims 4 to 7, wherein the method further comprises:
receiving a novel detail loading instruction sent by the user equipment, wherein the novel detail loading instruction comprises identification information of a novel to be loaded;
obtaining novel detail page information of the novel to be loaded in response to the novel detail loading instruction;
and sending the novel detail page information of the novel to be loaded to the user equipment so that the user equipment displays the novel detail page information of the novel to be loaded in the reading application.
9. The method of claim 8, wherein the method further comprises:
receiving a reading instruction of a novel reading page sent by the user equipment, wherein the reading instruction of the novel reading page is sent by the user equipment in response to the fact that the user equipment detects that the user accesses the novel reading page on the displayed novel detail page information;
responding to a viewing instruction of the novel reading page, and acquiring the name of a target novel viewed in the novel reading page by the user;
adding the target novel corresponding to the name to a bookshelf of a reading application where the user is located;
and sending the content information of the target novel corresponding to the name and prompt information for indicating that the target novel information corresponding to the name is added to the bookshelf to the user equipment.
10. A computer readable medium having computer readable instructions stored thereon, which, when executed by a processor, cause the processor to implement the method of any one of claims 1 to 9.
11. A user equipment, wherein the network device comprises:
one or more processors;
a computer-readable medium for storing one or more computer-readable instructions,
the one or more computer-readable instructions, when executed by the one or more processors, cause the one or more processors to implement the method of any one of claims 1-3.
12. A network device, wherein the user equipment comprises:
one or more processors;
a computer-readable medium for storing one or more computer-readable instructions,
when executed by the one or more processors, cause the one or more processors to implement the method of any one of claims 4-9.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201911033633.1A CN110851710A (en) | 2019-10-28 | 2019-10-28 | Novel recommendation method and device |
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201911033633.1A CN110851710A (en) | 2019-10-28 | 2019-10-28 | Novel recommendation method and device |
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| CN110851710A true CN110851710A (en) | 2020-02-28 |
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| CN201911033633.1A Pending CN110851710A (en) | 2019-10-28 | 2019-10-28 | Novel recommendation method and device |
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