CN114296817A - Popup display method and device based on user behavior and electronic equipment - Google Patents
Popup display method and device based on user behavior and electronic equipment Download PDFInfo
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Abstract
The application provides a popup display method and device based on user behaviors and electronic equipment. According to the method and the device, the target specified type popup window containing the target interface skip option is displayed for the target user, the user can be helped to efficiently touch the specified interface, so that the process of finding the e-book reading service entrance layer by layer is avoided, the convenience of the user entering the reading state is improved, the user experience is optimized, the target interface pointed by the skip option determined in a targeted mode is recorded according to the behavior of the target user, and the user can be attracted to trigger the skip and the e-book reading.
Description
Technical Field
The present application relates to the field of internet technologies, and in particular, to a pop-up window display method and apparatus based on user behavior, and an electronic device.
Background
With the development of portable electronic devices such as smart phones and tablet computers, more users choose to read electronic books with portability advantage in a scattered time to replace the traditional paper book reading.
Book reading is a continuous process, and a user needs to repeatedly enter a reading interface for multiple times to read a certain electronic book. However, for a comprehensive and platform application program including an e-book reading service, the branch service and the function are more, a user often needs to find the reading interface layer by layer, the user experience is poor, and the user is not favorable to use the e-book reading service in the application program.
Disclosure of Invention
Based on the above problems, the application provides a popup display method and device based on user behaviors and an electronic device, so that a user can conveniently and efficiently enter a reading state and user experience is improved by displaying a jump option to a designated interface for the user based on the behavior record of the user.
According to a first aspect of an embodiment of the present application, there is provided a popup display method based on user behavior, the method including:
when detecting that an application program is started by a target user, acquiring an operation behavior record of the target user for a designated type popup window and a reading behavior record of the target user for an electronic book;
if the operation behavior record indicates that the target user pays attention to the specified type of popup, determining a target electronic book to be recommended according to the reading behavior record, and determining a target interface corresponding to the target electronic book;
displaying a target specified type popup to the target user on an initial interface of the application program; the target appointed type popup window at least comprises a jump option for jumping to the target interface.
In a possible implementation manner, the operation behavior record of the target user for the specific type of popup includes the number of times of continuous closing of the target user for the specific type of popup, and the method further includes:
if the continuous closing times of the target user for the designated type popup are smaller than a preset continuous closing time threshold, determining that the target user pays attention to the designated type popup based on the operation behavior record;
and if the continuous closing times of the target user for the specified type popup are greater than or equal to a preset continuous closing time threshold, determining that the target user does not pay attention to the specified type popup based on the operation behavior record.
Further, in a possible implementation manner, after determining that the target user does not pay attention to the specific type popup based on the operation behavior record, the method further includes: wherein, when the target user is not focused on the designated type popup, the target designated type popup is prohibited from being displayed to the target user.
In this embodiment, whether the target specified type popup needs to be displayed for the target user may be determined according to the number of times that the target user closes the specified type popup continuously, so as to improve the pertinence of the popup and optimize the user experience.
In a possible implementation manner, the determining a target electronic book to be recommended according to the reading behavior record and determining a target interface corresponding to the target electronic book includes:
if the reading behavior record indicates that the target user has a reading progress aiming at least one electronic book, selecting the target electronic book from the electronic books with the reading progress, and determining the target interface according to the reading progress aiming at the target electronic book of the target user; alternatively, the first and second electrodes may be,
if the reading behavior record indicates that the target user has at least one bookshelf adding record of the electronic book, selecting the target electronic book from the electronic books stored in the bookshelf, and determining the target interface according to book detail pages or text first pages of the target electronic book; alternatively, the first and second electrodes may be,
if the reading behavior record indicates that the target user has a record of using an electronic book city, selecting the target electronic book from the electronic book city, and determining the target interface according to the book detail page of the target electronic book.
In the embodiment, the interface to which the jump option in the target specified type popup is actually directed can be determined for the target user in a targeted manner according to the reading progress in the reading behavior record of the target user, the book storage condition in the bookshelf, and the use condition of the book city, so that the pertinence of the popup is improved to attract the user to use.
In a possible implementation manner, the determining a target electronic book to be recommended according to the reading behavior record includes:
determining the electronic book in the limited state based on the reading behavior record, and selecting the target electronic book from the remaining electronic books except the electronic book in the limited state;
when the electronic book is recommended through the target-specified type popup, if the closing operation of the target-specified type popup is detected, the state of the electronic book is marked to be in a limited state.
In this embodiment, books that are not interested by the target user can be excluded based on the behavior record of the target user, so that other target electronic books are determined for the target user, and the pertinence of the pop-up window and the accuracy of recommendation are further improved.
In a possible embodiment, the pop-window form of the pop-window of the specified type includes any one of:
bottom pop-up window, top pop-up window, side pop-up window, screen insertion pop-up window and guide pop-up window.
In this embodiment, can set up different expression forms for appointed type popup according to actual demand, promote the flexibility of popup function.
In a possible implementation manner, before the initial interface of the application program displays the target-specific type popup to the target user, the method further includes:
shielding popup windows in the application program except the target specified type popup window; alternatively, the first and second electrodes may be,
acquiring the display priority order of all popup windows in the application program, and detecting whether the high-priority popup windows with the display priority order higher than that of the popup windows of the target specified type are completely closed or not; and when the high-priority popup is detected to be completely closed, executing the step of displaying the target specified type popup to the target user.
In the embodiment, the problem that the popup display effect is influenced when the target-specified type popup and other popup in the application program simultaneously appear is solved through shielding setting or detection, and user experience is optimized.
In a possible implementation, after the initial interface of the application program displays a target-specific type popup to the target user, the method further includes:
after receiving an operation command aiming at the jump option, jumping from the initial interface to the target interface;
determining the exit times of the target interface when the operation of exiting the target interface is detected; the target interface exit frequency is the frequency of the target user exiting the target interface after jumping to the target interface through the jump option;
if the exit frequency of the target interface is smaller than a preset exit frequency threshold, jumping to a superior interface of the target interface after exiting the target interface;
and if the target interface exit frequency is not less than a preset exit frequency threshold, jumping to the initial interface after exiting the target interface.
In this embodiment, when the target user uses a small number of times of the jump options in the designated type popup, the target user may switch to the upper interface of the target interface instead of the interface before the jump after exiting the target interface, thereby helping the user to be familiar with the entry method of the target interface and attracting the user to enter the target interface by himself when the designated type popup is not displayed.
According to a second aspect of the embodiments of the present application, there is provided a pop-up window display device based on user behavior, the device including:
the behavior record acquisition module is used for acquiring the operation behavior record of the target user for the designated type popup and the reading behavior record of the target user for the electronic book after detecting that the application program is started by the target user;
a target interface determining module, configured to determine, if the operation behavior record indicates that the target user pays attention to the popup window of the specified type, a target electronic book to be recommended according to the reading behavior record, and determine a target interface corresponding to the target electronic book;
a target popup display module for displaying a target-specified type popup to the target user at an initial interface of the application; the target appointed type popup window at least comprises a jump option for jumping to the target interface.
In a possible implementation manner, in the behavior record obtaining module, the operation behavior record of the target user for a popup of a specific type includes the number of times of continuous closing of the target user for the popup of the specific type, and the behavior record obtaining module further includes:
if the continuous closing times of the target user for the designated type popup are smaller than a preset continuous closing time threshold, determining that the target user pays attention to the designated type popup based on the operation behavior record;
and if the continuous closing times of the target user for the specified type popup are greater than or equal to a preset continuous closing time threshold, determining that the target user does not pay attention to the specified type popup based on the operation behavior record.
Further, in a possible implementation manner, after determining that the target user does not pay attention to the specific type popup based on the operation behavior record, the behavior record obtaining module further includes: wherein, when the target user is not focused on the designated type popup, the target designated type popup is prohibited from being displayed to the target user.
In a possible implementation manner, in the target interface determining module, the determining a target electronic book to be recommended according to the reading behavior record and determining a target interface corresponding to the target electronic book includes:
if the reading behavior record indicates that the target user has a reading progress aiming at least one electronic book, selecting the target electronic book from the electronic books with the reading progress, and determining the target interface according to the reading progress aiming at the target electronic book of the target user; alternatively, the first and second electrodes may be,
if the reading behavior record indicates that the target user has at least one bookshelf adding record of the electronic book, selecting the target electronic book from the electronic books stored in the bookshelf, and determining the target interface according to book detail pages or text first pages of the target electronic book; alternatively, the first and second electrodes may be,
if the reading behavior record indicates that the target user has a record of using an electronic book city, selecting the target electronic book from the electronic book city, and determining the target interface according to the book detail page of the target electronic book.
In a possible implementation manner, in the target interface determining module, the determining a target electronic book to be recommended according to the reading behavior record includes:
determining the electronic book in the limited state based on the reading behavior record, and selecting the target electronic book from the remaining electronic books except the electronic book in the limited state;
when the electronic book is recommended through the target-specified type popup, if the closing operation of the target-specified type popup is detected, the state of the electronic book is marked to be in a limited state.
In a possible implementation manner, in the target popup display module, the popup format of the specified popup includes any one of:
bottom pop-up window, top pop-up window, side pop-up window, screen insertion pop-up window and guide pop-up window.
In a possible implementation manner, before the displaying, by the initial interface of the application program, a target-specific type popup for the target user, the target popup display module further includes:
shielding popup windows in the application program except the target specified type popup window; alternatively, the first and second electrodes may be,
acquiring the display priority order of all popup windows in the application program, and detecting whether the high-priority popup windows with the display priority order higher than that of the popup windows of the target specified type are completely closed or not; and when the high-priority popup is detected to be completely closed, executing the step of displaying the target specified type popup to the target user.
In a possible implementation manner, after the initial interface of the application program displays the target-specific type popup to the target user, the target popup display module further includes:
after receiving an operation command aiming at the jump option, jumping from the initial interface to the target interface;
determining the exit times of the target interface when the operation of exiting the target interface is detected; the target interface exit frequency is the frequency of the target user exiting the target interface after jumping to the target interface through the jump option;
if the exit frequency of the target interface is smaller than a preset exit frequency threshold, jumping to a superior interface of the target interface after exiting the target interface;
and if the target interface exit frequency is not less than a preset exit frequency threshold, jumping to the initial interface after exiting the target interface.
According to a third aspect of embodiments of the present application, there is provided an electronic apparatus including: a processor and a machine-readable storage medium; the machine-readable storage medium stores machine-executable instructions executable by the processor; the processor is configured to execute the machine-executable instructions to perform the steps of any of the methods disclosed above.
According to the technical scheme, in the embodiment, the target specified type popup window containing the target interface skip option is displayed for the target user, so that the user can be helped to efficiently touch the specified interface, the process of finding the e-book reading service entrance layer by layer is avoided, the convenience of the user entering the reading state is improved, the user experience is optimized, and the target interface pointed by the skip option determined in a targeted mode is recorded according to the behavior of the target user, so that the user can be attracted to trigger skip and read the e-book.
Drawings
The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the present disclosure and together with the description, serve to explain the principles of the disclosure.
FIG. 1 is a flowchart illustrating a pop-up display method based on user behavior according to an exemplary embodiment;
FIG. 2 is a flow diagram illustrating another pop-up display method based on user behavior in accordance with an exemplary embodiment;
FIG. 3 is a schematic diagram illustrating a client interface in accordance with an illustrative embodiment;
FIG. 4 is a schematic diagram of another client interface shown in accordance with an illustrative embodiment;
FIG. 5 is a schematic diagram of another client interface shown in accordance with an illustrative embodiment;
FIG. 6 is a block diagram illustrating a pop-up display device based on user behavior in accordance with an exemplary embodiment;
fig. 7 is a hardware configuration diagram of a device in which the apparatus of the present application is located.
Detailed Description
Reference will now be made in detail to the exemplary embodiments, examples of which are illustrated in the accompanying drawings. When the following description refers to the accompanying drawings, like numbers in different drawings represent the same or similar elements unless otherwise indicated. The embodiments described in the following exemplary embodiments do not represent all embodiments consistent with the present application. Rather, they are merely examples of apparatus and methods consistent with certain aspects of the present application, as detailed in the appended claims.
The terminology used herein is for the purpose of describing particular embodiments only and is not intended to be limiting of the application. As used in this application and the appended claims, the singular forms "a", "an", and "the" are intended to include the plural forms as well, unless the context clearly indicates otherwise.
In order to make the technical solutions provided in the embodiments of the present application better understood and make the above objects, features and advantages of the embodiments of the present application more comprehensible, the technical solutions in the embodiments of the present application are described in further detail below with reference to the accompanying drawings.
Referring to fig. 1, fig. 1 is a flowchart of a popup display method based on user behavior according to an embodiment of the present application. The electronic book referred to in the following of the present embodiment refers to a digital reading material that can be read by a user through an electronic product, and includes, but is not limited to, novels, textbooks, tool books, science popularization materials, celebrities, and the like. Alternatively, as an embodiment, the process may be applied to a client, for example, a client of a comprehensive application including a reading function or a client of an electronic book application, and the like, which is not limited in this embodiment.
As shown in fig. 1, the process may include the following steps:
step 101, when it is detected that the application program is started by a target user, acquiring an operation behavior record of the target user for a designated type popup and a reading behavior record of the target user for an electronic book.
In this embodiment, after the client of the application program is started to run, the user behavior record of the target user is obtained, which includes the operation behavior record and the reading behavior record. The operation behavior record is mainly a history record of an operation behavior of the target user for the specified type popup in the embodiment, for example, a proportion, a frequency, a time point of behaviors such as closing the specified type popup, triggering a skip option in the specified type popup, not executing any operation on the specified type popup, and the like, and may be used to decide whether to display the target specified type popup for the target user or determine a form of the target specified type popup in the following, and the like, and this embodiment does not limit this, where the target specified type popup is a specific one of the specified type popup, and it is not necessary to specifically determine to perform individual statistics on the target specified type popup when counting the operation behavior of the specified type popup; the reading behavior record is mainly a history of behaviors of the target user related to the electronic book or the electronic book reading in the client, for example, browsing a book city, browsing electronic book detail pages, aiming at the reading progress of each electronic book, storing the electronic book in a bookshelf, and the like.
Optionally, the operation of obtaining the user behavior record may be performed immediately after detecting that the application client is started, or may be performed after detecting that the application client is started and waits for a certain duration or waits for other conditions to be met, for example, a waiting duration may be set according to a time required by initialization and operation of the client, and the operation is performed after the waiting duration, so as to avoid reducing a starting speed of the client and affecting user experience; the above operations may also be executed after detecting other operation instructions from the user, for example, entering a specific interface in the application program, to ensure that the user is currently using the application program or using a service function related to reading an electronic book, improve the pertinence of the popup, improve the utilization rate of the user for the jump option in the popup, and the like, which is not limited in this embodiment.
Optionally, the client may identify the target User identity and obtain the User characteristics thereof according to an account used by the target User, for example, through a User Identification (UID) and the like; the target user Identity may be identified by a code of the device where the client is located, which can be used to identify hardware, for example, by an International Mobile Equipment Identity (IMEI), a Media Access Control Address (MAC Address), an operating system ID, etc.; the target user identity can be identified by using the related code of the application program client, such as the installation package identification of the application program; in addition, other identification codes capable of uniquely identifying the identity of the target user can be calculated and generated based on a preset algorithm according to any one or more of the codes, and the like.
Step 102, if the operation behavior record indicates that the target user pays attention to the popup window of the specified type, determining a target electronic book to be recommended according to the reading behavior record, and determining a target interface corresponding to the target electronic book;
103, displaying a target specified type popup to a target user on an initial interface of an application program; and the target specified type popup window at least comprises a jump option for jumping to a target interface.
In this embodiment, after it is determined that the operation behavior record of the target user indicates that the target user pays attention to the specified type popup, the target specified type popup is displayed in the client for the target user, and the target specified type popup at least includes a jump option for jumping to a target interface associated with the target electronic book. The client displays a target specified type popup window on the initial interface and detects the subsequent operation of the user; optionally, after detecting the operation of triggering the jump option, recording the initial interface, for switching back to the initial interface after subsequently exiting the target interface.
In this embodiment, the target electronic book may be a certain electronic book, or may be multiple electronic books, such as multiple electronic books of the same series, multiple electronic books of the same author, multiple electronic books under the same category or subject, multiple electronic books in recommended ranking or hot ranking, and so on, and the number of the target electronic books and the relationship between the books are not limited in this embodiment; the target interface is an interface related to the target electronic book, such as a detail page, an introduction page, a text page, a recommended ranking page, and the like of the target electronic book, in this embodiment, the target electronic book and the target interface may be determined according to the reading behavior record of the target user, and there are a plurality of specific determination manners, and hereinafter, several optional implementation manners will be illustrated by way of example, and will not be described herein again.
As an alternative embodiment, it may be determined whether the target user pays attention to the specific type popup according to the number of consecutive closures of the target user for the specific type popup, that is, the operation behavior record of the target user for the specific type popup includes the number of consecutive closures of the target user for the specific type popup, if the number of consecutive closures of the target user for the specific type popup is less than a preset number of consecutive closures threshold, it is determined that the target user pays attention to the specific type popup based on the operation behavior record, and if the number of consecutive closures of the target user for the specific type popup is greater than or equal to the preset number of consecutive closures threshold, it is determined that the target user does not pay attention to the specific type popup based on the operation behavior record. Further, when it is indicated that the target user does not pay attention to the designated type popup, the target designated type popup is prohibited from being displayed to the target user.
Based on the above, the user who continuously closes the designated type popup for a certain number of times can be determined as the user who does not pay attention to the designated type popup, and the target designated type popup is not displayed for the user, wherein the closing can be performed after the user is detected to trigger a closing option in the target designated type popup, or can be performed automatically after the target designated type popup is set to wait for a preset time, and the like; the time threshold value can be set according to actual requirements, for example, the time threshold value can be uniformly set to three times, and when the specified type popup is continuously displayed for three times and the user does not trigger the skip option in the popup, the specified type popup is not displayed for the user subsequently, so that the user is prevented from being disturbed to influence the experience of the user; the threshold of the consecutive closing times may also be set for different users, and for a user who uses the skip function in the designated type popup many times, the threshold of the consecutive closing times may be greater than the corresponding threshold of a user who uses the skip function in the designated type popup less frequently, and so on, which is not limited in this embodiment. Optionally, after the client no longer displays the designated type popup for the target user, the user may go to the client setting interface or a corresponding setting interface in the e-book reading service to perform a recovery operation, so as to reset the recorded continuous closing times and resume displaying the designated type popup.
As an alternative embodiment, if the reading behavior record indicates that the target user has a reading progress for at least one electronic book, the target electronic book is selected from the electronic books with the reading progress, and the target interface is determined according to the reading progress of the target user for the target electronic book.
Based on this, when the reading progress of the target user for one or more electronic books has been recorded in the application program, the target electronic book may be selected randomly or according to a certain condition, for example, an electronic book with the latest reading time, the highest reading progress ratio, the latest updating time, or the highest book score may be selected from the multiple electronic books as the target electronic book, and the specific selection manner is not limited in this embodiment; the target interface is an interface related to the selected target electronic book, and may be determined according to the reading progress, for example, when the reading progress of the target user for the target electronic book is chapter twentieth, page 15, page 16, etc., so as to improve the pertinence of the pop-up window and attract the user to use the function, where the interface to which the skip option specifically points is not limited in this embodiment.
As an alternative embodiment, if the reading behavior record indicates that the target user has at least one bookrack addition record of the electronic book, the target electronic book is selected from the electronic books stored in the bookrack, and the target interface is determined according to a book detail page or a first page of the text of the target electronic book.
Based on this, the target electronic book may be determined according to the electronic book recording condition in the bookshelf of the target user, that is, the electronic book with the latest adding time, the earliest adding time, the highest book score, or the latest updating time may be selected from the bookshelf as the target electronic book, and the specific selecting manner is not limited in this embodiment; due to the lack of the reading progress record, pages such as a book detail page or a first page of a text of the target electronic book can be determined as a target interface pointed by the jump option, and a user is attracted to start reading the target electronic book.
As an alternative embodiment, if the reading behavior record indicates that the target user has a record of using the e-book city, the target e-book is selected from the e-book city, and the target interface is determined according to the book detail page of the target e-book.
Based on this, when it is determined that the target user has a record of using the electronic book city or using the electronic book in the application program to read the related service function, the current popular book, the high-score book, the latest updated book and the like can be selected from the electronic book city and recommended to the target user as the target electronic book, and the page such as the book detail page or the text first page of the target electronic book is determined as the target interface directed by the jump option, so that the user is attracted to start reading the target electronic book, and the electronic book recommendation function is achieved.
As an alternative embodiment, the electronic book in the limited state may be determined based on the reading behavior record, and the target electronic book may be selected from the remaining electronic books other than the electronic book in the limited state, where the reading behavior record includes the state of the electronic book, and when the electronic book is recommended through the target specified type popup, if a closing operation for the target specified type popup is detected, the state of the electronic book is marked as the limited state.
Based on this, when a certain electronic book or information related to the electronic book is displayed for a target user through a target specified type popup, if it is detected that the target user closes the target specified type popup, the target user can be considered to be uninteresting in the electronic book, and the electronic book is marked, so that the electronic book is selected from unmarked electronic books when the target electronic book is selected subsequently, and the pertinence of the popup is further improved; optionally, the corresponding electronic book may be marked after detecting a closing operation, or the corresponding electronic book may be marked after detecting a closing operation for multiple times or multiple consecutive times, exceeding a preset threshold, and the like, which is not limited in this embodiment; the threshold number of times should be below the threshold number of consecutive closures that determines whether the user is not interested in a given type of popup.
As an alternative embodiment, the display manner of the target specification type popup may be implemented by referring to the bottom popup display manner in the interface diagrams in fig. 3 and fig. 4. The target-specified type popup window in fig. 3 may correspond to a situation where the target user has a reading progress and the target interface is determined according to the reading progress, and when the target user triggers the "continue reading" jump option in the bottom popup window, the target user jumps to a chapter where the reading progress of the target electronic book is located from the current interface, for example, the target user may jump to chapter 349 of the electronic book in the drawing; the target-specific popup in fig. 4 may correspond to a situation where the target user has no reading progress, but an electronic book or a use record of the book city is stored in the bookshelf, and when the target user triggers the "go to read" jump option in the bottom popup, the target user jumps to an introduction page of the target electronic book, and so on.
As an alternative embodiment, in addition to the bottom pop-up window form exemplarily illustrated in fig. 3 and 4, the target specification type pop-up window may be presented in any form of a top pop-up window, a side pop-up window, a screen insertion pop-up window, a guide pop-up window, and the like, which is not limited in this embodiment.
Based on the method, different expression forms can be set for the target specified type popup according to actual requirements so as to improve the flexibility of the popup function; further, the same popup window form can be displayed for all users, or different popup window forms can be adopted for different types of users, for example, for users with more reading records and more frequent e-book reading services, a relatively more striking popup window can be adopted to guide the user to go to a target interface more directly and conveniently, and for users with less reading records and less e-book reading services, a relatively more concealed bottom popup window form can be adopted for display, so that the influence on the use of an application program is reduced, and the user experience is optimized.
As an optional embodiment, if there are other popup windows in the application program besides the target-specified type popup window, the popup windows in the application program except the target-specified type popup window may be masked; or acquiring the display priority order of all popup windows in the application program, detecting whether the high-priority popup windows with the display priority order higher than that of the target-specified type popup windows are completely closed, and executing the step of displaying the target-specified type popup windows to the target user after detecting that the high-priority popup windows are completely closed.
Based on this, under the condition that a plurality of popup windows occur in the application program, the problem that the popup window display effect is affected when the popup window of the target specified type and other popup windows occur simultaneously in the application program can be solved by shielding other popup windows or waiting for the popup window of the high priority prior to the popup window of the target specified type to be closed and then displaying the popup window of the target specified type, and the phenomenon that the attention of a user is dispersed or extra load is caused to a client side is avoided, so that the user experience is optimized.
As an optional embodiment, after receiving an operation command for a jump option, jumping from the initial interface to the target interface, when an operation of exiting the target interface is detected, determining the exit frequency of the target interface, if the exit frequency of the target interface is less than a preset exit frequency threshold, jumping to an upper interface of the target interface after exiting the target interface, and if the exit frequency of the target interface is not less than the preset exit frequency threshold, jumping to the initial interface after exiting the target interface.
Based on this, when the user exits the target interface and enters the designated interface through the skip option, the interface displayed after exiting the target interface is determined according to the target interface exit frequency of the target user, wherein the target interface exit frequency is the frequency of exiting the target interface after the target user skips to the target interface through the skip option, for example, the frequency of using the skip option in the designated type popup by the target user is low, and when the user uses the skip option for the first three times, the user exits the target interface and switches to the upper interface of the target interface instead of the interface before skipping, so as to help the user to be familiar with the entry mode of the target interface and attract the user to enter the target interface by himself when the target designated type popup is not displayed; and when the target user uses the jump options in the designated type popup for more times, if the jump options are used for more than three times, the user quits the target interface and then switches the target interface to the interface recorded before the jump so as to help the target user to continue browsing or use the interface or service function interrupted by executing the jump and reading the electronic book. Optionally, the upper interface of the target interface may be implemented with reference to the client interface shown in fig. 5, that is, an interface displaying operation options for entering the e-book reading service function; other interfaces such as an electronic book city may be used, which is not limited in this embodiment.
Thus, the flow shown in fig. 1 is completed.
As can be seen from the flow shown in fig. 1, in this embodiment, the target specific type popup window including the target interface skip option is displayed for the target user, so that the user can be helped to efficiently reach the specific interface, thereby avoiding a process of finding an e-book reading service entry layer by layer, improving convenience of entering a reading state of the user, optimizing user experience, and specifically determining the target interface pointed by the skip option according to the behavior record of the target user, which is beneficial to attracting the user to trigger skip and read the e-book.
Due to the fact that the book reading service is content with consistency and persistence, the scheme in the embodiment can help the user to quickly enter the sub-service for reading the electronic book from the comprehensive service and quickly enter the content read by the user, so that the reading rate and the product utilization rate are improved, a new user is efficiently reached, and the backflow of an old user is promoted.
In order to make those skilled in the art better understand the technical solutions provided in the present embodiment, the following provides further detailed descriptions of the technical solutions with reference to specific examples.
Referring to fig. 2, fig. 2 is an exemplary flowchart of an embodiment of the present application. The flow chart illustrates a method for displaying a target-specific type popup based on a record of behavior of a target user.
As shown in fig. 2, the process may include the following steps:
step 201, acquiring a target user behavior record;
as an embodiment, when the application client is started or meets other preset conditions, the operation behavior record and the reading behavior record of the target user currently using the client are obtained, and specific target user identity confirmation methods and the like refer to the related contents, which are not described herein again.
Step 202, judging whether the target user is an electronic book user or not;
as an embodiment, judging whether the user is an e-book user according to the obtained target user behavior record, if not, executing step 204 without displaying the user, namely, target popup window, otherwise, continuing to execute the corresponding judgment operation in step 203; optionally, the user may be determined to be an electronic book user if the behavior record of the user includes a usage record of business functions related to the electronic book, such as whether the user has entered an electronic book city interface, whether the user has browsed a recommended ranking of the electronic book, whether the user has read the electronic book, and the like.
Step 203, judging whether the target user continuously closes the designated type popup window;
as an embodiment, it is determined whether the operation behavior record of the target user includes a continuous closing operation for the designated type popup, if the continuous closing time of the user is greater than a preset time, for example, 3 times, step 204 is executed, the target designated type popup is not displayed for the user, otherwise, the corresponding determination operation in step 205 is continuously executed; the continuous closing refers to that jump options in a popup of a specified type are not triggered or related business functions read by an electronic book are not used among a plurality of closing operations.
Step 204, not displaying the target specified type popup;
as an embodiment, when it is determined that the target user is not an e-book user or continuously closes the designated type popup more than a preset number of times, it may be considered that the target user does not pay attention to the designated type popup, and thus the target designated type popup is not displayed for the target user to optimize the user experience.
Step 205, judging whether the target user has a reading record;
as an embodiment, after it is determined that a target-specified type popup needs to be displayed for a target user, a target interface specifically pointed to by a skip option in the target-specified type popup needs to be further determined; in this step, if the target user has read records of one or more electronic books, step 206 is entered, and a corresponding target interface is determined for the target user based on the read records, otherwise step 207 is entered, and a target interface is determined for the target user based on other contents in the read behavior records.
Step 206, determining a target interface based on the reading record, and displaying a target specified type popup;
as an embodiment, when a target user has a reading record for a target electronic book, determining the target electronic book as the target electronic book; when there are reading records for a plurality of electronic books, one electronic book with the latest reading time, the highest reading progress ratio, the latest updating time or the highest book score can be selected as the target electronic book. After the target electronic book is determined, the target interface can be set as a page corresponding to a chapter or paragraph where the target user reads the progress, and a target-specified type popup containing a jump option for jumping to the target page is displayed for the target user.
Step 207, judging whether a book exists in the bookshelf of the target user;
as an embodiment, if one or more electronic books exist in the bookshelves of the target user, step 208 is entered, and a corresponding target interface is determined for the target user based on the electronic books in the bookshelves, otherwise step 209 is entered, and a corresponding target interface is determined for the target user based on the recommended book.
Step 208, determining a target interface based on the books in the bookshelf, and displaying target specified type popup windows;
as an embodiment, when there is only one electronic book in the bookshelf of the target user, the electronic book is determined as the target electronic book; when a plurality of electronic books exist in the bookshelf of the target user, one electronic book with the latest joining time, the earliest joining time, the highest book score or the latest updating time can be selected as the target electronic book. After the target electronic book is determined, the target interface can be set as a page where a book introduction page or a first text page of the target electronic book is located, and a target specified type popup containing a jump option for jumping to the target page is displayed for a target user.
And step 209, determining a target interface based on the recommended books, and displaying target specified type popup windows.
As an example, when the target user lacks reading progress and there is no e-book in the bookshelf, an e-book may be selected from the recommended books as the target e-book, for example, a current popular book, a top-scoring book, a latest updated book, etc. may be selected from the e-book city as the target e-book and recommended to the target user. After the target electronic book is determined, the target interface can be set as a page where a book introduction page or a first text page of the target electronic book is located, and a target specified type popup containing a jump option for jumping to the target page is displayed for a target user.
Thus, the flow shown in fig. 2 is completed.
The method provided by the embodiment is described above, and the device provided by the embodiment is described below:
referring to fig. 6, fig. 6 is a structural diagram of an apparatus according to an embodiment of the present disclosure. The apparatus corresponds to the flow shown in fig. 1. As shown in fig. 6, the apparatus may include:
a behavior record obtaining module 601, configured to obtain, when it is detected that an application program is started by a target user, an operation behavior record of the target user for a popup window of an assigned type and a reading behavior record of the target user for an electronic book;
a target interface determining module 602, configured to determine, if the operation behavior record indicates that the target user pays attention to the popup window of the specified type, a target electronic book to be recommended according to the reading behavior record, and determine a target interface corresponding to the target electronic book;
a target popup display module 603, configured to display a target-specified type popup for the target user on an initial interface of the application; the target appointed type popup window at least comprises a jump option for jumping to the target interface.
In a possible implementation manner, in the behavior record obtaining module 601, the operation behavior record of the target user for a popup window of a specific type includes the number of times of continuous closing of the target user for the popup window of the specific type, and the behavior record obtaining module 601 further includes:
if the continuous closing times of the target user for the designated type popup are smaller than a preset continuous closing time threshold, determining that the target user pays attention to the designated type popup based on the operation behavior record;
and if the continuous closing times of the target user for the specified type popup are greater than or equal to a preset continuous closing time threshold, determining that the target user does not pay attention to the specified type popup based on the operation behavior record.
Further, in a possible implementation manner, after determining that the target user does not pay attention to the specific type popup based on the operation behavior record, the behavior record obtaining module 601 further includes: wherein, when the target user is not focused on the designated type popup, the target designated type popup is prohibited from being displayed to the target user.
In a possible implementation manner, in the target interface determining module 602, the determining a target electronic book to be recommended according to the reading behavior record and determining a target interface corresponding to the target electronic book includes:
if the reading behavior record indicates that the target user has a reading progress aiming at least one electronic book, selecting the target electronic book from the electronic books with the reading progress, and determining the target interface according to the reading progress aiming at the target electronic book of the target user; alternatively, the first and second electrodes may be,
if the reading behavior record indicates that the target user has at least one bookshelf adding record of the electronic book, selecting the target electronic book from the electronic books stored in the bookshelf, and determining the target interface according to book detail pages or text first pages of the target electronic book; alternatively, the first and second electrodes may be,
if the reading behavior record indicates that the target user has a record of using an electronic book city, selecting the target electronic book from the electronic book city, and determining the target interface according to the book detail page of the target electronic book.
In a possible implementation manner, in the target interface determining module 602, the determining a target electronic book to be recommended according to the reading behavior record includes:
determining the electronic book in the limited state based on the reading behavior record, and selecting the target electronic book from the remaining electronic books except the electronic book in the limited state;
when the electronic book is recommended through the target-specified type popup, if the closing operation of the target-specified type popup is detected, the state of the electronic book is marked to be in a limited state.
In a possible implementation manner, in the target popup display module 603, the popup format of the specified popup includes any one of:
bottom pop-up window, top pop-up window, side pop-up window, screen insertion pop-up window and guide pop-up window.
In a possible implementation manner, in the target popup display module 603, before the initial interface of the application program displays a target-specific type popup to the target user, the method further includes:
shielding popup windows in the application program except the target specified type popup window; alternatively, the first and second electrodes may be,
acquiring the display priority order of all popup windows in the application program, and detecting whether the high-priority popup windows with the display priority order higher than that of the popup windows of the target specified type are completely closed or not; and when the high-priority popup is detected to be completely closed, executing the step of displaying the target specified type popup to the target user.
In a possible implementation manner, after the displaying, by the initial interface of the application program, a target-specific type popup to the target user, the target popup display module 603 further includes:
after receiving an operation command aiming at the jump option, jumping from the initial interface to the target interface;
determining the exit times of the target interface when the operation of exiting the target interface is detected; the target interface exit frequency is the frequency of the target user exiting the target interface after jumping to the target interface through the jump option;
if the exit frequency of the target interface is smaller than a preset exit frequency threshold, jumping to a superior interface of the target interface after exiting the target interface;
and if the target interface exit frequency is not less than a preset exit frequency threshold, jumping to the initial interface after exiting the target interface.
Thus, the description of the structure of the device shown in fig. 6 is completed.
The embodiment of the application also provides a hardware structure of the device. Referring to fig. 7, fig. 7 is a structural diagram of an electronic device according to an embodiment of the present disclosure. As shown in fig. 7, the hardware structure may include: a processor and a machine-readable storage medium having stored thereon machine-executable instructions executable by the processor; the processor is configured to execute machine-executable instructions to implement the methods disclosed in the above examples of the present application.
Based on the same application concept as the method, embodiments of the present application further provide a machine-readable storage medium, where several computer instructions are stored, and when the computer instructions are executed by a processor, the method disclosed in the above example of the present application can be implemented.
The machine-readable storage medium may be, for example, any electronic, magnetic, optical, or other physical storage device that can contain or store information such as executable instructions, data, and the like. For example, the machine-readable storage medium may be: a RAM (random Access Memory), a volatile Memory, a non-volatile Memory, a flash Memory, a storage drive (e.g., a hard drive), a solid state drive, any type of storage disk (e.g., a compact disk, a DVD, etc.), or similar storage medium, or a combination thereof.
The systems, devices, modules or units illustrated in the above embodiments may be implemented by a computer chip or an entity, or by a product with certain functions. A typical implementation device is a computer, which may take the form of a personal computer, laptop computer, cellular telephone, camera phone, smart phone, personal digital assistant, media player, navigation device, email messaging device, game console, tablet computer, wearable device, or a combination of any of these devices.
For convenience of description, the above devices are described as being divided into various modules by functions, and are described separately. Of course, the functionality of the various modules may be implemented in the same one or more software and/or hardware implementations as the present application.
As will be appreciated by one skilled in the art, embodiments of the present application may be provided as a method, system, or computer program product. Accordingly, the present application may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Furthermore, embodiments of the present application may take the form of a computer program product embodied on one or more computer-usable storage media (including, but not limited to, disk storage, CD-ROM, optical storage, and the like) having computer-usable program code embodied therein.
The present application is described with reference to flowchart illustrations and/or block diagrams of methods, apparatus (systems), and computer program products according to embodiments of the application. It will be understood that each flow and/or block of the flow diagrams and/or block diagrams, and combinations of flows and/or blocks in the flow diagrams and/or block diagrams, can be implemented by computer program instructions. These computer program instructions may be provided to a processor of a general purpose computer, special purpose computer, embedded processor, or other programmable data processing apparatus to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable data processing apparatus, create means for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
Furthermore, these computer program instructions may also be stored in a computer-readable memory that can direct a computer or other programmable data processing apparatus to function in a particular manner, such that the instructions stored in the computer-readable memory produce an article of manufacture including instruction means which implement the function specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be loaded onto a computer or other programmable data processing apparatus to cause a series of operational steps to be performed on the computer or other programmable apparatus to produce a computer implemented process such that the instructions which execute on the computer or other programmable apparatus provide steps for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
The above description is only an example of the present application and is not intended to limit the present application. Various modifications and changes may occur to those skilled in the art. Any modification, equivalent replacement, improvement, etc. made within the spirit and principle of the present application should be included in the scope of the claims of the present application.
Claims (10)
1. A popup display method based on user behavior is characterized by comprising the following steps:
when detecting that an application program is started by a target user, acquiring an operation behavior record of the target user for a designated type popup window and a reading behavior record of the target user for an electronic book;
if the operation behavior record indicates that the target user pays attention to the designated type popup, determining a target electronic book to be recommended according to the reading behavior record, and determining a target interface corresponding to the target electronic book;
displaying a target specified type popup to the target user at an initial interface of the application program; and the target specified type popup window at least comprises a jump option for jumping to the target interface.
2. The method of claim 1, wherein the record of the operation behavior of the target user for a specific type of popup comprises a number of consecutive closings of the target user for the specific type of popup, and wherein the method further comprises:
if the continuous closing times of the target user for the designated type popup window are smaller than a preset continuous closing time threshold, determining that the target user pays attention to the designated type popup window based on the operation behavior record;
and if the continuous closing times of the target user for the specified type popup window are greater than or equal to a preset continuous closing time threshold, determining that the target user does not pay attention to the specified type popup window based on the operation behavior record.
3. The method of claim 2, wherein after determining that the target user is not interested in the specified type of popup based on the operational behavior record, the method further comprises: and when the target user is not concerned with the specified type popup, prohibiting the target specified type popup from being displayed to the target user.
4. The method of claim 1, wherein the determining a target electronic book to be recommended according to the reading behavior record and determining a target interface corresponding to the target electronic book comprises:
if the reading behavior record shows that the target user has a reading progress aiming at least one electronic book, selecting the target electronic book from the electronic books with the reading progress, and determining the target interface according to the reading progress aiming at the target electronic book of the target user; alternatively, the first and second electrodes may be,
if the reading behavior record indicates that the target user has at least one bookshelf adding record of the electronic book, selecting the target electronic book from the electronic books stored in the bookshelf, and determining the target interface according to book detail pages or text first pages of the target electronic book; alternatively, the first and second electrodes may be,
and if the reading behavior record indicates that the target user has a record of using the electronic book city, selecting the target electronic book from the electronic book city, and determining the target interface according to book detail pages of the target electronic book.
5. The method of claim 1, wherein determining the target e-book to be recommended according to the reading behavior record comprises:
determining the electronic book in the limited state based on the reading behavior record, and selecting the target electronic book from the remaining electronic books except the electronic book in the limited state;
and when the electronic book is recommended through the target specified type popup, if the closing operation of the target specified type popup is detected, marking the state of the electronic book in a limited state.
6. The method of claim 1, wherein the pop-form of the specified type of pop-window comprises any of:
bottom pop-up window, top pop-up window, side pop-up window, screen insertion pop-up window and guide pop-up window.
7. The method of claim 1 or 5, wherein before the initial interface of the application displays a target-specified type popup to the target user, the method further comprises:
shielding popup windows in the application program except the target specified type popup window; alternatively, the first and second electrodes may be,
acquiring the display priority sequence of all popup windows in the application program, and detecting whether the high-priority popup windows with the display priority sequence higher than that of the target specified type popup windows are completely closed or not; and when the high-priority popup is detected to be completely closed, executing the step of displaying the target specified type popup to the target user.
8. The method of claim 1, wherein after the initial interface of the application displays a target-specified type popup to the target user, the method further comprises:
after receiving an operation command aiming at the jump option, jumping from the initial interface to the target interface;
determining the exit times of the target interface when the operation of exiting the target interface is detected; the target interface exit times are the times that the target user exits the target interface after jumping to the target interface through the jump option;
if the exit frequency of the target interface is smaller than a preset exit frequency threshold, jumping to a superior interface of the target interface after exiting the target interface;
and if the target interface exit frequency is not less than a preset exit frequency threshold, jumping to the initial interface after exiting the target interface.
9. A pop-up display device based on user behavior, the device comprising:
the behavior record acquisition module is used for acquiring the operation behavior record of the target user for the designated type popup and the reading behavior record of the target user for the electronic book after detecting that the application program is started by the target user;
a target interface determining module, configured to determine, according to the reading behavior record, a target electronic book to be recommended and determine a target interface corresponding to the target electronic book if the operation behavior record indicates that the target user pays attention to the popup window of the specified type;
the target popup display module is used for displaying a target specified type popup to the target user at an initial interface of the application program; and the target specified type popup window at least comprises a jump option for jumping to the target interface.
10. An electronic device, comprising: a processor and a machine-readable storage medium storing machine-executable instructions executable by the processor; the processor is configured to execute the machine-executable instructions to perform the method steps of any of claims 1-8.
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