CN114296817B - Popup window display method and device based on user behaviors and electronic equipment - Google Patents

Popup window display method and device based on user behaviors and electronic equipment Download PDF

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CN114296817B
CN114296817B CN202111564416.2A CN202111564416A CN114296817B CN 114296817 B CN114296817 B CN 114296817B CN 202111564416 A CN202111564416 A CN 202111564416A CN 114296817 B CN114296817 B CN 114296817B
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interface
user
electronic book
popup window
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CN114296817A (en
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常前
肖社庆
阴志亮
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Shanghai Shangxiang Network Technology Co ltd
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Shanghai Shangxiang Network Technology Co ltd
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Abstract

The application provides a popup window display method and device based on user behaviors and electronic equipment. According to the method and the device for displaying the target interface jump options, the target specified type popup window containing the target interface jump options is displayed for the target user, so that the user can be helped to efficiently touch the specified interface, the process of layer by layer searching the E-book reading service entrance is avoided, convenience of the user in a reading state is improved, user experience is optimized, and the target interface pointed by the jump options which are determined in a targeted manner according to the behavior record of the target user is favorable for attracting the user to trigger jump and reading the E-book.

Description

Popup window display method and device based on user behaviors and electronic equipment
Technical Field
The present application relates to the field of internet technologies, and in particular, to a popup window display method and device based on user behavior, and an electronic device.
Background
With the development of portable electronic devices such as smartphones and tablet computers, more users choose to read electronic books with portability advantage by using scattered time instead of traditional paper book reading.
Book reading is a continuous and continuous process, and a user needs to repeatedly enter a reading interface for a plurality of times to read a certain electronic book. However, for comprehensive and platform application programs including e-book reading service, the user often needs to flip layer by layer to reach the reading interface, so that the user experience is poor, and the user is not easy to be attracted to use the e-book reading service in the application program.
Disclosure of Invention
Based on the problems, the application provides a popup window display method and device based on user behaviors and electronic equipment, so that jump options to a designated interface are displayed for the popup window based on the user behavior records, the user can enter a reading state efficiently, and user experience is improved.
According to a first aspect of an embodiment of the present application, there is provided a pop-up window display method based on user behavior, where the method includes:
When the application program is detected to be started by a target user, acquiring an operation behavior record of the target user aiming at a designated type of popup window and a reading behavior record of the target user aiming at an electronic book;
If the operation behavior record indicates that the target user pays attention to the appointed type popup window, determining a target electronic book to be recommended according to the reading behavior record, and determining a target interface corresponding to the target electronic book;
displaying a target designated type popup window to the target user on an initial interface of the application program; the target specified type popup window at least comprises a jump option for jumping to the target interface.
In one possible implementation manner, the operation behavior record of the target user for the specified type of popup window includes a number of times the target user closes continuously for the specified type of popup window, and the method further includes:
If the continuous closing times of the target user aiming at the specified type popup window is smaller than a preset continuous closing times threshold value, determining that the target user focuses on the specified type popup window based on the operation behavior record;
And if the continuous closing times of the target user aiming at the specified type popup window is greater than or equal to a preset continuous closing times threshold value, determining that the target user does not pay attention to the specified type popup window based on the operation behavior record.
Further, in one possible implementation manner, after the determining, based on the operation behavior record, that the target user does not pay attention to the specified type of popup window, the method further includes: and when the target user does not pay attention to the specified type popup, prohibiting the display of the target specified type popup to the target user.
In this embodiment, whether the target user needs to display the target specified type popup or not may be determined according to the number of times that the target user closes continuously for the specified type popup, so as to improve pertinence of the popup and optimize user experience.
In a possible implementation manner, the determining the target electronic book to be recommended according to the reading behavior record, and determining the target interface corresponding to the target electronic book, includes:
if the reading behavior record indicates that the target user has a reading progress for at least one electronic book, selecting the target electronic book from the electronic books with the reading progress, and determining the target interface according to the reading progress of the target user for the target electronic book; or alternatively
If the reading behavior record indicates that the target user has at least one bookshelf adding record of the electronic book, selecting the target electronic book from the electronic books stored in the bookshelf, and determining the target interface according to book detail pages or text first pages of the target electronic book; or alternatively
And if the reading behavior record indicates that the target user has a record using the book city of the electronic book, selecting the target electronic book from the book city of the electronic book, and determining the target interface according to book detail pages of the target electronic book.
In this embodiment, according to the reading progress in the target user reading behavior record, the book storage condition in the bookshelf, and the book city use condition, the interface to which the jump option in the target designated type popup window is actually pointed can be determined for the target user in a targeted manner, so that the pertinence of the popup window is improved to attract the user to use.
In a possible implementation manner, the determining the target electronic book to be recommended according to the reading behavior record includes:
Determining the electronic book in the limited state based on the reading behavior record, and selecting the target electronic book from the rest electronic books except the electronic book in the limited state;
When the electronic book is recommended through the target specified type popup, if the closing operation of the target specified type popup is detected, the state of the electronic book is marked as a limited state.
In this embodiment, books that are not interested by the user may be excluded based on the behavior record of the target user, so that other target electronic books are determined for the target user, and pertinence of popup windows and accuracy of recommendation are further improved.
In one possible embodiment, the popup window of the above specified type includes any one of the following:
Bottom popup window, top popup window, side popup window, screen inserting popup window, and guiding popup window.
In this embodiment, different expression forms can be set for the specified type popup according to actual requirements, so as to improve flexibility of popup functions.
In one possible implementation, before the displaying, on the initial interface of the application, the target specified type of popup to the target user, the method further includes:
Shielding other popup windows except the target appointed type popup window in the application program; or alternatively
Acquiring the display priority orders of all popups in the application program, and detecting whether high-priority popups with the display priority orders higher than the target specified type popups are completely closed or not; and when the high-priority popup window is detected to be closed completely, executing the step of displaying the target specified type popup window to the target user.
In this embodiment, by shielding setting or detecting, the problem that the display effect of the popup window can be affected when the popup window of the target specified type and other popup windows in the application program occur simultaneously is solved, and user experience is optimized.
In one possible implementation, after displaying the target specified type of popup to the target user at the initial interface of the application, the method further includes:
after receiving an operation command for the jump option, jumping to the target interface from the initial interface;
When detecting the operation of exiting the target interface, determining the exit times of the target interface; the target interface exit times are times when the target user exits the target interface after jumping to the target interface through the jumping options;
If the exit times of the target interface are smaller than a preset exit times threshold value, the user skips to the upper interface of the target interface after exiting the target interface;
if the exit times of the target interface are not smaller than the preset exit times threshold, the target interface is exited and then the initial interface is jumped.
In this embodiment, when the number of times of using the jump option in the designated type popup window by the target user is small, the user can switch to the upper interface of the target interface instead of switching to the interface where the jump is located after exiting the target interface, thereby helping the user to become familiar with the entering mode of the target interface, and attracting the user to enter the target interface by himself even when the designated type popup window is not displayed.
According to a second aspect of an embodiment of the present application, there is provided a pop-up window display device based on user behavior, the device including:
the behavior record acquisition module is used for acquiring the operation behavior record of the target user aiming at the designated type popup window and the reading behavior record of the target user aiming at the electronic book after detecting that the application program is started by the target user;
The target interface determining module is used for determining a target electronic book to be recommended according to the reading behavior record and determining a target interface corresponding to the target electronic book if the operation behavior record indicates that the target user pays attention to the specified type popup window;
The target popup window display module is used for displaying a target designated type popup window to the target user on the initial interface of the application program; the target specified type popup window at least comprises a jump option for jumping to the target interface.
In one possible implementation manner, in the behavior record obtaining module, the operation behavior record of the target user for the specified type of popup window includes a number of times that the target user closes continuously for the specified type of popup window, and the behavior record obtaining module further includes:
If the continuous closing times of the target user aiming at the specified type popup window is smaller than a preset continuous closing times threshold value, determining that the target user focuses on the specified type popup window based on the operation behavior record;
And if the continuous closing times of the target user aiming at the specified type popup window is greater than or equal to a preset continuous closing times threshold value, determining that the target user does not pay attention to the specified type popup window based on the operation behavior record.
Further, in one possible implementation manner, after the determining, based on the operation behavior record, that the target user does not pay attention to the specified type of popup, the behavior record obtaining module further includes: and when the target user does not pay attention to the specified type popup, prohibiting the display of the target specified type popup to the target user.
In a possible implementation manner, in the target interface determining module, the determining, according to the reading behavior record, a target electronic book to be recommended, and determining a target interface corresponding to the target electronic book, includes:
if the reading behavior record indicates that the target user has a reading progress for at least one electronic book, selecting the target electronic book from the electronic books with the reading progress, and determining the target interface according to the reading progress of the target user for the target electronic book; or alternatively
If the reading behavior record indicates that the target user has at least one bookshelf adding record of the electronic book, selecting the target electronic book from the electronic books stored in the bookshelf, and determining the target interface according to book detail pages or text first pages of the target electronic book; or alternatively
And if the reading behavior record indicates that the target user has a record using the book city of the electronic book, selecting the target electronic book from the book city of the electronic book, and determining the target interface according to book detail pages of the target electronic book.
In a possible implementation manner, in the target interface determining module, the determining, according to the reading behavior record, a target electronic book to be recommended includes:
Determining the electronic book in the limited state based on the reading behavior record, and selecting the target electronic book from the rest electronic books except the electronic book in the limited state;
When the electronic book is recommended through the target specified type popup, if the closing operation of the target specified type popup is detected, the state of the electronic book is marked as a limited state.
In one possible implementation manner, in the target popup module, the popup format of the specified type of popup includes any one of the following:
Bottom popup window, top popup window, side popup window, screen inserting popup window, and guiding popup window.
In one possible implementation manner, in the target popup module, before the displaying, by the initial interface of the application program, the target specified type popup to the target user, the method further includes:
Shielding other popup windows except the target appointed type popup window in the application program; or alternatively
Acquiring the display priority orders of all popups in the application program, and detecting whether high-priority popups with the display priority orders higher than the target specified type popups are completely closed or not; and when the high-priority popup window is detected to be closed completely, executing the step of displaying the target specified type popup window to the target user.
In one possible implementation manner, the target popup display module further includes, after displaying a target specified type popup to the target user at the initial interface of the application program:
after receiving an operation command for the jump option, jumping to the target interface from the initial interface;
When detecting the operation of exiting the target interface, determining the exit times of the target interface; the target interface exit times are times when the target user exits the target interface after jumping to the target interface through the jumping options;
If the exit times of the target interface are smaller than a preset exit times threshold value, the user skips to the upper interface of the target interface after exiting the target interface;
if the exit times of the target interface are not smaller than the preset exit times threshold, the target interface is exited and then the initial interface is jumped.
According to a third aspect of an embodiment of the present application, there is provided an electronic apparatus including: a processor and a machine-readable storage medium; the machine-readable storage medium stores machine-executable instructions executable by the processor; the processor is configured to execute the machine-executable instructions to perform the steps of any of the methods disclosed above.
According to the technical scheme, in the embodiment, the target user is provided with the target designated type popup window containing the target interface jump option, so that the user can be helped to efficiently touch the designated interface, the process of layer by layer searching the e-book reading service entrance is avoided, the convenience of the user in a reading state is improved, the user experience is optimized, and the target interface pointed by the jump option which is determined in a targeted manner is recorded according to the behavior of the target user, so that the user is helped to be attracted to trigger the jump and read the e-book.
Drawings
The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the disclosure and together with the description, serve to explain the principles of the disclosure.
FIG. 1 is a flowchart of a method for popup display based on user behavior, according to an example embodiment;
FIG. 2 is a flowchart of another method for popup display based on user behavior, according to an example embodiment;
FIG. 3 is a schematic diagram of a client interface shown in accordance with an exemplary embodiment;
FIG. 4 is a schematic diagram of another client interface shown in accordance with an exemplary embodiment;
FIG. 5 is another client interface schematic diagram that is shown in accordance with an exemplary embodiment;
FIG. 6 is a block diagram illustrating a configuration of a pop-up display device based on user behavior, according to an example embodiment;
fig. 7 is a hardware configuration diagram of the apparatus in which the device of the present application is located.
Detailed Description
Reference will now be made in detail to exemplary embodiments, examples of which are illustrated in the accompanying drawings. When the following description refers to the accompanying drawings, the same numbers in different drawings refer to the same or similar elements, unless otherwise indicated. The implementations described in the following exemplary examples do not represent all implementations consistent with the application. Rather, they are merely examples of apparatus and methods consistent with aspects of the application as detailed in the accompanying claims.
The terminology used herein is for the purpose of describing particular embodiments only and is not intended to be limiting of the application. As used in this specification and the appended claims, the singular forms "a," "an," and "the" are intended to include the plural forms as well, unless the context clearly indicates otherwise.
In order to better understand the technical solution provided by the embodiments of the present application and make the above objects, features and advantages of the embodiments of the present application more obvious, the technical solution in the embodiments of the present application will be described in further detail below with reference to the accompanying drawings.
Referring to fig. 1, fig. 1 is a flowchart of a pop-up window display method based on user behavior according to an embodiment of the present application. The electronic book referred to hereinafter in this embodiment refers to a digital reading material that a user can read through an electronic product, including but not limited to novels, textbooks, tool books, science popularization reading materials, celebrity biographies, and the like. Alternatively, as an embodiment, the flow may be applied to a client, for example, a client of a comprehensive application including a reading function or a client of an electronic book type application, or the like, which is not limited in this embodiment.
As shown in fig. 1, the process may include the steps of:
Step 101, after detecting that an application program is started by a target user, acquiring an operation behavior record of the target user for a designated type of popup window and a reading behavior record of the target user for an electronic book.
In this embodiment, after the client of the application program starts to run, a user behavior record of the target user, including an operation behavior record and a reading behavior record, is obtained. The operation behavior record is mainly a history record of the operation behavior of the target user on the specified type popup window in the embodiment, for example, the specified type popup window is closed, jump options in the specified type popup window are triggered, the proportion, the times, the frequencies, the time points and the like of the behaviors which do not perform any operation on the specified type popup window can be used for deciding whether the target specified type popup window is displayed for the target user or the form of the target specified type popup window is determined, and the like, which is not limited in the embodiment, wherein the target specified type popup window is a specific one of the specified type popup windows, and individual statistics on the target specified type popup window can be not required to be specifically determined when the operation behavior of the specified type popup window is counted; the reading behavior record is mainly a history record of behaviors of the target user in the client related to reading of the electronic book or the electronic book, such as browsing book pages, browsing detail pages of the electronic book, reading progress of each electronic book, storing the electronic book in a bookshelf, and the like, and the specific content or form of the reading behavior record is not limited in this embodiment, and the reading behavior record can be used for subsequently determining a target interface pointed by a skip option.
Optionally, the operation of obtaining the user behavior record may be performed immediately after the application client is detected to be started, or may be performed after a certain period of time is waited after the application client is detected to be started or other conditions are met, for example, a waiting period may be set according to a time required for initializing and running the client, and the operation is performed after the waiting period is elapsed, so as to avoid reducing a starting speed of the client and affecting user experience; the above operation may also be performed after detecting other operation instructions from the user, such as entering a specific interface in the application program, so as to ensure that the user is currently using the application program or uses a service function related to reading the electronic book, improve pertinence of the popup, improve use rate of a jump option in the popup by the user, and the embodiment is not limited to this.
Optionally, the client may identify the identity of the target user and obtain its user characteristics from an account used by the target user, such as through user identification (UID: user Identification) or the like; the code of the device where the client is located, which can be used to identify the hardware, can be used to identify the identity of the target user, for example, by means of an international mobile equipment identification (IMEI: international Mobile Equipment Identity), a media access Control Address (MAC ADDRESS: MEDIA ACCESS Control Address), an operating system ID, etc.; the relevant code of the application client can be utilized to identify the identity of the target user, such as the installation package identification of the application program, etc.; in addition, according to any one or more of the above codes, other identification codes capable of uniquely identifying the target user identity may be generated based on a preset algorithm, and the method for determining the target user identity and obtaining the corresponding user behavior record according to the method is not limited in this embodiment.
Step 102, if the operation behavior record indicates that the target user pays attention to the specified type popup window, determining a target electronic book to be recommended according to the reading behavior record, and determining a target interface corresponding to the target electronic book;
step 103, displaying a target designated type popup window to a target user at an initial interface of an application program; the target specified type popup window at least comprises a jump option for jumping to a target interface.
In this embodiment, after confirming that the operation behavior record of the target user indicates that the target user pays attention to the specified type popup, the target specified type popup is displayed for the target user in the client, and at least includes a jump option for jumping to a target interface related to the target electronic book. The initial interface is an interface where a target user is located before going to the target interface through a jump option, and the client displays a target designated type popup window on the initial interface and detects subsequent operation of the user; alternatively, the initial interface may be recorded after detecting the operation of triggering the jump option, for switching back to the initial interface after subsequently exiting the target interface.
In this embodiment, the target electronic book may be a certain electronic book or may be multiple electronic books, for example, multiple electronic books of the same series, multiple electronic books of the same author, multiple electronic books under the same category or subject, multiple electronic books in recommended ranking or hot ranking, etc., which are not limited in the number of target electronic books and the relationship between the books; the target interface is an interface related to the target electronic book, such as a detail page, an introduction page, a text page, a recommendation ranking page, and the like of the target electronic book, and in this embodiment, the target electronic book and the target interface may be determined according to the reading behavior record of the target user, and a plurality of specific determining manners are shown, and hereinafter, several optional embodiments will be exemplified and will not be described herein.
As an optional embodiment, whether the target user pays attention to the specified type of popup window may be determined according to the continuous closing times of the target user for the specified type of popup window, that is, the operation behavior record of the target user for the specified type of popup window includes the continuous closing times of the target user for the specified type of popup window, if the continuous closing times of the target user for the specified type of popup window are smaller than a preset continuous closing times threshold, the target user pays attention to the specified type of popup window based on the operation behavior record, and if the continuous closing times of the target user for the specified type of popup window are greater than or equal to the preset continuous closing times threshold, the target user is determined not to pay attention to the specified type of popup window based on the operation behavior record. Further, when the target user is not concerned with the specified type popup, the display of the target specified type popup to the target user is prohibited.
Based on the above, the user who continuously closes the specified type popup for a certain number of times can be determined as the user who does not pay attention to the specified type popup, the specified type popup is not displayed for the user, the closing can be performed after the user is detected to trigger the closing option in the specified type popup, or can be performed automatically after the specified type popup is set to wait for the preset duration, and the like; the frequency threshold can be set according to actual requirements, for example, the frequency threshold can be uniformly set to be three times, and when the designated type popup window is displayed three times continuously and the user does not trigger the jump option in the popup window, the designated type popup window is not displayed for the user in the follow-up process, so that the user is prevented from being disturbed to influence the experience of the user; the threshold value of the continuous closing times may be set for different users, respectively, and for the users who use the jump function in the specified type popup window for multiple times, the threshold value of the continuous closing times may be greater than the corresponding threshold value of the users who use the jump function in the specified type popup window less, etc., which is not limited in this embodiment. Optionally, after the client side no longer displays the designated type popup for the target user, the user may go to the client side setting interface or the corresponding setting interface in the e-book reading service to perform a recovery operation, so as to reset the recorded continuous closing times, and resume displaying the designated type popup.
As an optional embodiment, if the reading behavior record indicates that the target user has a reading progress for at least one e-book, selecting a target e-book from the e-books with the reading progress, and determining a target interface according to the reading progress of the target user for the target e-book.
Based on this, when the reading progress of the target user for one or more electronic books has been recorded in the application program, the target electronic book may be selected randomly or according to a certain condition, for example, one electronic book with the nearest reading time or the highest reading progress proportion or the nearest updating time or the highest book score may be selected from the multiple electronic books as the target electronic book, which is not limited to the specific selection manner in this embodiment; the target interface is an interface related to the selected target electronic book, and may be determined according to the reading progress, for example, when the reading progress of the target user for the target electronic book is the twentieth chapter 15 page, the target interface pointed by the skip option may be the twentieth chapter 1 page, the twentieth chapter 15 page, the twentieth chapter 16 page, etc. of the target electronic book, so as to promote the pertinence of the popup window and attract the user to use the function, and the interface pointed specifically by the skip option is not limited in this embodiment.
As an optional embodiment, if the reading behavior record indicates that the target user has at least one bookshelf adding record of the electronic book, selecting the target electronic book from the electronic books stored in the bookshelf, and determining the target interface according to the book detail page or the text first page of the target electronic book.
Based on the above, the target electronic book can be determined according to the electronic book recording condition in the bookshelf of the target user, namely, the electronic book with the latest joining time, the earliest joining time, the highest book score, or the latest updating time can be selected from the bookshelf as the target electronic book, and the specific selection mode is not limited in the embodiment; due to the lack of the reading progress record, pages such as book detail pages or text first pages of the target electronic book can be determined to be target interfaces pointed by the skip options, and a user is attracted to start reading the target electronic book.
As an alternative embodiment, if the reading behavior record indicates that the target user has a record of using the book block of the electronic book, the target electronic book is selected from the book blocks of the electronic book, and the target interface is determined according to the book detail pages of the target electronic book.
Based on the above, when it is determined that the target user has a record of using the book city of the electronic book or using the related business function of the electronic book reading in the application program, the current hot book, the high-score book, the latest updated book and the like can be selected from the book city of the electronic book to be recommended to the target user as the target electronic book, pages such as book detail pages or text first pages of the target electronic book are determined to be target interfaces pointed by skip options, and the target electronic book is attracted to start to be read by the user, so that the electronic book recommendation function is achieved.
As an alternative embodiment, the electronic book in the limited state may be determined based on a reading behavior record, and the target electronic book may be selected from the rest electronic books except the electronic book in the limited state, where the reading behavior record includes a state of the electronic book, and when the electronic book is recommended through the target specified type popup, if a closing operation for the target specified type popup is detected, the state of the electronic book is marked as the limited state.
Based on the above, when a certain electronic book or information related to the electronic book is displayed for a target user through the target specified type popup, if the target user is detected to close the target specified type popup, the target user can be considered to be uninteresting to the electronic book and mark the electronic book, so that the unlabeled electronic book is selected when the target electronic book is selected subsequently, and the pertinence of the popup is further improved; alternatively, the corresponding electronic book may be marked after one closing operation is detected, or the corresponding electronic book may be marked after a plurality of times or a plurality of continuous times of closing operations are detected, a preset number of times threshold is exceeded, or the like, which is not limited in this embodiment; the number of times threshold should be lower than a continuous closing number threshold that determines whether the user is not paying attention to the specified type of pop-up window.
As an alternative embodiment, the display mode of the target specification type popup window may be implemented by referring to the bottom popup window display mode in the interface schematic diagrams in fig. 3 and 4. The target specified type popup in fig. 3 may correspond to a situation that the target user has a reading progress and the target interface is determined according to the reading progress, when the target user triggers a "continue reading" skip option in the bottom popup, the target user skips from the current interface to a chapter where the reading progress of the target electronic book is located, for example, may skip to chapter 349 of the electronic book in the drawing; the target specified type popup in fig. 4 may correspond to a situation that the target user does not have a reading progress, but the bookshelf stores the e-book or the bookend using record, when the target user triggers the skip option of "forward to read" in the bottom popup, the target user will skip to the introduction page of the target e-book, etc., and other reading behavior records may also display the target specified type popup in a similar manner, which is not limited in this embodiment.
As an alternative embodiment, the target specific type of popup window may be presented in any form, such as a top popup window, a side popup window, a screen insertion popup window, and a guided popup window, in addition to the bottom popup window illustrated in fig. 3 and 4, which is not limited in this embodiment.
Based on the method, different expression forms can be set for the target specified type popup according to actual requirements so as to improve flexibility of popup functions; further, the same popup window form can be displayed for all users, or different popup window forms can be adopted for different types of users, for example, for users with more reading records and more frequent use of e-book reading service, a relatively more striking popup window can be adopted to guide the users to go to a target interface more directly and conveniently, and for users with fewer reading records and less use of e-book reading service, a relatively more concealed bottom popup window form can be adopted for displaying, so that the influence on application program use is reduced, and the user experience is optimized.
As an alternative embodiment, if there are other popups in the application program except the target specified type popup, then the other popups in the application program except the target specified type popup may be masked; or acquiring the display priority orders of all the popups in the application program, detecting whether the high-priority popups with the display priority orders higher than that of the target specified type popups are completely closed, and executing the step of displaying the target specified type popups to the target user after detecting that the high-priority popups are completely closed.
Based on the method, under the condition that a plurality of popups can appear in the application program, the problem that the popup display effect can be influenced when the target designated type popup and other popups appear in the application program simultaneously can be solved by shielding other popups or waiting for displaying the target designated type popup after the high-priority popup which is prior to the target designated type popup is closed, and the distraction of the user or the extra load on the client side is avoided, so that the user experience is optimized.
As an optional embodiment, after receiving an operation command for the skip option, skip from the initial interface to the target interface, when detecting an operation of exiting the target interface, determining the exit times of the target interface, if the exit times of the target interface are smaller than a preset exit times threshold, skip to the upper interface of the target interface after exiting the target interface, and if the exit times of the target interface are not smaller than the preset exit times threshold, skip to the initial interface after exiting the target interface.
Based on the method, when the user exits the target interface and enters the designated interface in a jump option mode, different interfaces displayed after exiting the target interface are determined according to the exit times of the target interface of the target user, wherein the exit times of the target interface are the times of the target user exiting the target interface after jumping to the target interface through the jump option, for example, when the target user uses the jump option in the designated type popup window less times, for example, when the previous three times uses the jump option, the user exits the target interface and switches to the upper interface of the target interface instead of the interface before jumping, thereby helping the entering mode of the target interface, and attracting the user to be familiar with the entering mode of the target interface by himself even when the designated type popup window is not displayed; when the target user uses the skip option in the designated type popup window for more times, if the skip option is used for more than three times, the user switches to the interface recorded before the skip after exiting the target interface, so as to help the user to continue browsing or use the interface or service function interrupted by executing skip and reading the electronic book. Alternatively, the upper level interface of the target interface may be implemented with reference to the client interface as shown in fig. 5, that is, an interface displaying operation options for entering the e-book reading service function; other interfaces such as electronic book blocks may be used, and this embodiment is not limited thereto.
Thus, the flow shown in fig. 1 is completed.
As can be seen from the flow shown in fig. 1, in this embodiment, by displaying a target designated type popup window including a target interface skip option for a target user, the user can be helped to reach the designated interface efficiently, so as to avoid a process of layer-by-layer searching of an e-book reading service entry, improve convenience of the user in a reading state, optimize user experience, and be favorable for attracting the user to trigger skip and perform e-book reading by pertinently determining the target interface pointed by the skip option according to a behavior record of the target user.
Because the book reading service is a content with continuous consistency, the scheme in the embodiment can help the user to quickly enter the sub-service of the electronic book reading from the comprehensive service and quickly enter the content read by the user, thereby improving the reading rate and the product utilization rate, effectively touching new users and promoting the backflow of old users.
In order to enable those skilled in the art to better understand the technical solution provided by the present embodiment, the technical solution is described in further detail below with reference to specific examples.
Referring to fig. 2, fig. 2 is an exemplary flow chart of an embodiment of the present application. The flowchart illustrates a method for displaying a target specified type of popup based on a behavior record of a target user.
As shown in fig. 2, the process may include the steps of:
step 201, obtaining a target user behavior record;
As an embodiment, after the application client starts or meets other preset conditions, the operation behavior record and the reading behavior record of the target user currently using the client are obtained, and the specific target user identity confirmation mode and the like refer to the related content and are not described herein.
Step 202, judging whether a target user is an electronic book user;
as an embodiment, whether the user is an e-book user is determined according to the obtained target user behavior record, if not, the step 204 is executed without displaying the target popup for the e-book user, otherwise, the corresponding determination operation in the step 203 is continuously executed; optionally, whether the behavior record of the user includes a usage record of the related business function of the electronic book, for example, whether the user has entered the book city interface of the electronic book, browsed the recommended ranking of the book, read the electronic book, and the like, if so, the user is determined to be the user of the electronic book.
Step 203, judging whether the target user continuously closes the designated type popup window;
As an embodiment, determining whether the operation behavior record of the target user includes a continuous closing operation for the specified type of popup window, if the number of continuous closing operations of the user is greater than a preset number, for example 3, executing step 204, not displaying the specified type of popup window for the target user, otherwise continuing to execute the corresponding determining operation in step 205; the continuous closing refers to that a jump option in a designated type popup window is not triggered or related service functions of electronic book reading are not used among a plurality of closing operations.
Step 204, not displaying the target specified type popup;
as one embodiment, when it is determined that the target user is not an e-book user or is continuously closing a specified type of window more than a preset number of times, the target user may be considered not to pay attention to the specified type of window, and thus the target specified type of window is not displayed for the target user to optimize the user experience.
Step 205, judging whether the target user has a reading record;
As one embodiment, after determining that the target specified type popup window needs to be displayed for the target user, further determining a target interface to which a jump option in the target specified type popup window specifically points; in this step, if the target user has one or more electronic books read the record, step 206 is entered to determine the corresponding target interface for the target user based on the read record, otherwise step 207 is entered to determine the target interface for the target user based on other contents in the read behavior record.
Step 206, determining a target interface based on the reading record, and displaying a target designated type popup;
As one embodiment, when a target user has a reading record for an electronic book, the electronic book is determined as a target electronic book; when the reading records are available for a plurality of electronic books, one electronic book with the latest reading time or the highest reading progress proportion or the latest updating time or the highest book score can be selected as the target electronic book. After the target electronic book is determined, the target interface can be set as a page corresponding to a section or paragraph where the target user reads the progress of the target electronic book, and a target designated type popup window containing a skip option for skipping to the target page is displayed for the target user.
Step 207, judging whether books exist in the bookshelf of the target user;
As one embodiment, if there are one or more books in the bookshelf of the target user, step 208 is entered to determine a corresponding target interface for the book based on the books in the bookshelf, otherwise step 209 is entered to determine a corresponding target interface for the book based on the recommended books.
Step 208, determining a target interface based on books in the bookshelf, and displaying a target designated type popup window;
As one embodiment, when only one electronic book exists in the bookshelf of the target user, the electronic book is determined as the target electronic book; when a plurality of books are arranged in the bookshelf of the target user, one book with the latest joining time, the earliest joining time, the highest book score or the latest updating time can be selected as the target book. After the target electronic book is determined, the target interface can be set as a book introduction page of the target electronic book or a page where a text first page is located, and a target specified type popup window containing a skip option for skipping to the target page is displayed for a target user.
Step 209, determining a target interface based on the recommended book, and displaying a target specified type popup.
As an embodiment, when the target user lacks a reading progress and the bookshelf does not have any electronic book, an electronic book may be selected from the recommended books as the target electronic book, for example, a current hot book, a high-scoring book, a latest updated book, and the like are selected from the book cities of the electronic books as the target electronic book to be recommended to the target user. After the target electronic book is determined, the target interface can be set as a book introduction page of the target electronic book or a page where a text first page is located, and a target specified type popup window containing a skip option for skipping to the target page is displayed for a target user.
Thus, the flow shown in fig. 2 is completed.
The method provided by this embodiment is described above, and the apparatus provided by this embodiment is described below:
referring to fig. 6, fig. 6 is a block diagram of an apparatus according to an embodiment of the present application. The apparatus corresponds to the flow shown in fig. 1. As shown in fig. 6, the apparatus may include:
The behavior record obtaining module 601 is configured to obtain an operation behavior record of the target user for a specific type popup window and a reading behavior record of the target user for an electronic book after detecting that the application program is started by the target user;
The target interface determining module 602 is configured to determine a target electronic book to be recommended according to the reading behavior record and determine a target interface corresponding to the target electronic book if the operation behavior record indicates that the target user focuses on the specified type of popup window;
a target popup display module 603, configured to display a target specified type popup to the target user at an initial interface of the application; the target specified type popup window at least comprises a jump option for jumping to the target interface.
In a possible implementation manner, in the behavior record obtaining module 601, the operation behavior record of the target user for the specified type of popup window includes a number of times that the target user closes continuously for the specified type of popup window, and in the behavior record obtaining module 601, further includes:
If the continuous closing times of the target user aiming at the specified type popup window is smaller than a preset continuous closing times threshold value, determining that the target user focuses on the specified type popup window based on the operation behavior record;
And if the continuous closing times of the target user aiming at the specified type popup window is greater than or equal to a preset continuous closing times threshold value, determining that the target user does not pay attention to the specified type popup window based on the operation behavior record.
Further, in one possible implementation manner, after the determining, based on the operation behavior record, that the target user does not pay attention to the specified type of popup window, the behavior record obtaining module 601 further includes: and when the target user does not pay attention to the specified type popup, prohibiting the display of the target specified type popup to the target user.
In a possible implementation manner, in the target interface determining module 602, the determining, according to the reading behavior record, a target electronic book to be recommended, and determining a target interface corresponding to the target electronic book, includes:
if the reading behavior record indicates that the target user has a reading progress for at least one electronic book, selecting the target electronic book from the electronic books with the reading progress, and determining the target interface according to the reading progress of the target user for the target electronic book; or alternatively
If the reading behavior record indicates that the target user has at least one bookshelf adding record of the electronic book, selecting the target electronic book from the electronic books stored in the bookshelf, and determining the target interface according to book detail pages or text first pages of the target electronic book; or alternatively
And if the reading behavior record indicates that the target user has a record using the book city of the electronic book, selecting the target electronic book from the book city of the electronic book, and determining the target interface according to book detail pages of the target electronic book.
In a possible implementation manner, in the target interface determining module 602, the determining the target electronic book to be recommended according to the reading behavior record includes:
Determining the electronic book in the limited state based on the reading behavior record, and selecting the target electronic book from the rest electronic books except the electronic book in the limited state;
When the electronic book is recommended through the target specified type popup, if the closing operation of the target specified type popup is detected, the state of the electronic book is marked as a limited state.
In one possible implementation manner, in the target popup module 603, the popup format of the specified type popup includes any one of the following:
Bottom popup window, top popup window, side popup window, screen inserting popup window, and guiding popup window.
In one possible implementation manner, before the target popup display module 603 displays the target specified type popup to the target user at the initial interface of the application, the method further includes:
Shielding other popup windows except the target appointed type popup window in the application program; or alternatively
Acquiring the display priority orders of all popups in the application program, and detecting whether high-priority popups with the display priority orders higher than the target specified type popups are completely closed or not; and when the high-priority popup window is detected to be closed completely, executing the step of displaying the target specified type popup window to the target user.
In one possible implementation manner, the target popup display module 603 further includes, after displaying a target specified type popup to the target user at the initial interface of the application program:
after receiving an operation command for the jump option, jumping to the target interface from the initial interface;
When detecting the operation of exiting the target interface, determining the exit times of the target interface; the target interface exit times are times when the target user exits the target interface after jumping to the target interface through the jumping options;
If the exit times of the target interface are smaller than a preset exit times threshold value, the user skips to the upper interface of the target interface after exiting the target interface;
if the exit times of the target interface are not smaller than the preset exit times threshold, the target interface is exited and then the initial interface is jumped.
The structural description of the apparatus shown in fig. 6 is thus completed.
The embodiment of the application also provides a hardware structure of the device. Referring to fig. 7, fig. 7 is a block diagram of an electronic device according to an embodiment of the present application. As shown in fig. 7, the hardware structure may include: a processor and a machine-readable storage medium storing machine-executable instructions executable by the processor; the processor is configured to execute machine-executable instructions to implement the methods disclosed in the above examples of the present application.
Based on the same application concept as the above method, the embodiment of the present application further provides a machine-readable storage medium, where a number of computer instructions are stored, where the computer instructions can implement the method disclosed in the above example of the present application when the computer instructions are executed by a processor.
By way of example, the machine-readable storage medium may be any electronic, magnetic, optical, or other physical storage device that can contain or store information, such as executable instructions, data, and the like. For example, a machine-readable storage medium may be: RAM (Radom Access Memory, random access memory), volatile memory, non-volatile memory, flash memory, a storage drive (e.g., hard drive), a solid state hard drive, any type of storage disk (e.g., optical disk, DVD, etc.), or similar storage medium, or a combination thereof.
The system, apparatus, module or unit set forth in the above embodiments may be implemented in particular by a computer chip or entity, or by a product having a certain function. A typical implementation device is a computer, which may be in the form of a personal computer, laptop computer, cellular telephone, camera phone, smart phone, personal digital assistant, media player, navigation device, email device, game console, tablet computer, wearable device, or a combination of any of these devices.
For convenience of description, the above devices are described as being functionally divided into various modules, respectively. Of course, the functions of each module may be implemented in the same piece or pieces of software and/or hardware when implementing the present application.
It will be appreciated by those skilled in the art that embodiments of the present application may be provided as a method, system, or computer program product. Accordingly, the present application may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Furthermore, embodiments of the application may take the form of a computer program product on one or more computer-usable storage media (including, but not limited to, disk storage, CD-ROM, optical storage, etc.) having computer-usable program code embodied therein.
The present application is described with reference to flowchart illustrations and/or block diagrams of methods, apparatus (systems) and computer program products according to embodiments of the application. It will be understood that each flow and/or block of the flowchart illustrations and/or block diagrams, and combinations of flows and/or blocks in the flowchart illustrations and/or block diagrams, can be implemented by computer program instructions. These computer program instructions may be provided to a processor of a general purpose computer, special purpose computer, embedded processor, or other programmable data processing apparatus to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable data processing apparatus, create means for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
Moreover, these computer program instructions may also be stored in a computer-readable memory that can direct a computer or other programmable data processing apparatus to function in a particular manner, such that the instructions stored in the computer-readable memory produce an article of manufacture including instruction means which implement the function specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be loaded onto a computer or other programmable data processing apparatus to cause a series of operational steps to be performed on the computer or other programmable apparatus to produce a computer implemented process such that the instructions which execute on the computer or other programmable apparatus provide steps for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
The foregoing is merely exemplary of the present application and is not intended to limit the present application. Various modifications and variations of the present application will be apparent to those skilled in the art. Any modification, equivalent replacement, improvement, etc. which come within the spirit and principles of the application are to be included in the scope of the claims of the present application.

Claims (10)

1. A popup window display method based on user behavior, the method comprising:
When the application program is detected to be started by a target user, acquiring an operation behavior record of the target user aiming at a designated type popup window and a reading behavior record of the target user aiming at an electronic book;
if the operation behavior record indicates that the target user pays attention to the specified type popup window, determining a target electronic book to be recommended according to the reading behavior record, and determining a target interface corresponding to the target electronic book;
Displaying a target specified type popup to the target user at an initial interface of the application; the target appointed type popup window at least comprises a jump option for jumping to the target interface;
when the operation of exiting the target interface is detected, determining an interface displayed after exiting the target interface according to the target interface exit times of the target user; the target interface exit times are times when the target user exits the target interface after jumping to the target interface through the jumping options.
2. The method of claim 1, wherein the operational behavior record for a specified type of window by the target user comprises a number of consecutive closures of the specified type of window by the target user, the method further comprising:
If the continuous closing times of the target user aiming at the specified type popup window is smaller than a preset continuous closing times threshold value, determining that the target user focuses on the specified type popup window based on the operation behavior record;
And if the continuous closing times of the target user aiming at the specified type popup window is greater than or equal to a preset continuous closing times threshold value, determining that the target user does not pay attention to the specified type popup window based on the operation behavior record.
3. The method of claim 2, wherein after the determining that the target user is not focused on the specified type of popup based on the operational behavior record, the method further comprises: and when the target user does not pay attention to the designated type popup, prohibiting the target designated type popup from being displayed to the target user.
4. The method of claim 1, wherein the determining a target electronic book to be recommended according to the reading behavior record and determining a target interface corresponding to the target electronic book comprises:
If the reading behavior record indicates that the target user has the reading progress for at least one electronic book, selecting the target electronic book from the electronic books with the reading progress, and determining the target interface according to the reading progress of the target user for the target electronic book; or alternatively
If the reading behavior record indicates that the target user has at least one bookshelf adding record of the electronic book, selecting the target electronic book from the electronic books stored in the bookshelf, and determining the target interface according to book detail pages or text first pages of the target electronic book; or alternatively
If the reading behavior record indicates that the target user has a record of using the book city of the electronic book, selecting the target electronic book from the book city of the electronic book, and determining the target interface according to book detail pages of the target electronic book.
5. The method of claim 1, wherein the determining the target electronic book to be recommended from the reading behavior record comprises:
Determining the electronic book in the limited state based on the reading behavior record, and selecting the target electronic book from the rest electronic books except the electronic book in the limited state;
When the electronic book is recommended through the target specified type popup, if the closing operation of the target specified type popup is detected, the state of the electronic book is marked as a limited state.
6. The method of claim 1, wherein the popup window form of the specified type of popup window comprises any one of:
Bottom popup window, top popup window, side popup window, screen inserting popup window, and guiding popup window.
7. The method of claim 1 or 5, wherein the method further comprises, prior to displaying a target specified type of pop to the target user at an initial interface of the application:
Shielding other popup windows in the application program except the popup window of the target specified type; or alternatively
Acquiring the display priority orders of all popups in the application program, and detecting whether high-priority popups with the display priority orders higher than that of the popups of the target specified type are completely closed or not; and after detecting that the high-priority popup window is completely closed, executing the step of displaying the target specified type popup window to the target user.
8. The method of claim 1, wherein after displaying a target specified type of pop to the target user at an initial interface of the application, the method further comprises:
after receiving an operation command for the jump option, jumping to the target interface from the initial interface;
The method for determining the interface displayed after exiting the target interface according to the exit times of the target interface of the target user comprises the following steps:
If the exit times of the target interface are smaller than a preset exit times threshold value, jumping to an upper interface of the target interface after exiting the target interface;
And if the exit times of the target interface are not less than the preset exit times threshold, jumping to the initial interface after exiting the target interface.
9. A popup window display device based on user behavior, the device comprising:
the behavior record acquisition module is used for acquiring an operation behavior record of the target user aiming at a designated type popup window and a reading behavior record of the target user aiming at an electronic book after detecting that the application program is started by the target user;
The target interface determining module is used for determining a target electronic book to be recommended according to the reading behavior record and determining a target interface corresponding to the target electronic book if the operation behavior record indicates that the target user pays attention to the specified type popup window;
The target popup display module is used for displaying a target designated type popup for the target user on the initial interface of the application program; the target appointed type popup window at least comprises a jump option for jumping to the target interface;
when the operation of exiting the target interface is detected, determining an interface displayed after exiting the target interface according to the target interface exit times of the target user; the target interface exit times are times when the target user exits the target interface after jumping to the target interface through the jumping options.
10. An electronic device, comprising: a processor and a machine-readable storage medium storing machine-executable instructions executable by the processor; the processor being adapted to execute the machine executable instructions to implement the method steps of any one of claims 1-8.
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