CN107273489A

CN107273489A - Content delivery method, electronic equipment and computer-readable storage medium

Info

Publication number: CN107273489A
Application number: CN201710448159.3A
Authority: CN
Inventors: 王志鹏
Original assignee: Zhangyue Technology Co Ltd
Current assignee: Zhangyue Technology Co Ltd
Priority date: 2017-06-14
Filing date: 2017-06-14
Publication date: 2017-10-20
Anticipated expiration: 2037-06-14
Also published as: CN107273489B

Abstract

The invention discloses a kind of content delivery method, electronic equipment and computer-readable storage medium.This method includes：Judge whether the corresponding content of Webpage that client is shown is the uninterested content of user；If so, then showing that default preference resets entrance, and entrance reception user preference information is reset by preference；Display content in Webpage is adjusted according to user preference information.Scheme in the present invention can solve the problem that in the prior art in pushed information the collection of feedback information is more delayed and the problem of needing user's active operation, improves the negative-feedback efficiency of push process, optimizes the processing procedure of content push.

Description

Content pushing method, electronic device and computer storage medium

Technical Field

The invention relates to the technical field of computers, in particular to a content pushing method, electronic equipment and a computer storage medium.

Background

In order to facilitate the user to acquire information, a plurality of websites or APPs can push various information contents to the user. In practical situations, information flow policies are usually utilized to determine whether the content pushed by the website or APP meets the actual needs of the user, so as to adjust the subsequent pushed content.

The information flow strategy can determine whether a user is satisfied with the push content by analyzing the information flow, and the information flow strategy has gradually dominant positions in various news information, reading and audio/video APPs. The information flow strategy still further comprises a positive feedback strategy for collecting positive feedback information and a negative feedback strategy for collecting negative feedback information. The negative feedback strategy has great value and plays a decisive role in iteration and optimization of the algorithm strategy. At present, when a negative feedback strategy is adopted to adjust and optimize push content, a user usually sets or modifies user preference content in a certain fixed position or an entrance actively, and then screens out content corresponding to the user preference content to push.

However, in the process of implementing the embodiment of the present invention, the inventor finds that at least the following problems exist in the prior art: the negative feedback manner described above must rely on a setting operation actively triggered by the user who must actively seek a location or entry for setting or modifying the user's preferred content. If the user is not free or idle to actively trigger the setting operation of the user preference content, the negative feedback collection cannot be realized. Therefore, the method provides higher requirements for the user, increases the complexity of the operation of the user, and reduces the user experience.

Disclosure of Invention

In view of the above, the present invention has been made to provide a content push method, an electronic device, and a computer storage medium that overcome or at least partially solve the above problems.

According to an aspect of the present invention, there is provided a content push method, including: judging whether the content corresponding to the network page displayed by the client is the content which is not interested by the user; if yes, displaying a preset preference reset entrance, and receiving user preference information through the preference reset entrance; and adjusting the display content in the network page according to the user preference information.

According to another aspect of the present invention, there is provided an electronic apparatus including: the processor, the memory and the communication interface complete mutual communication through the communication bus; the memory is used for storing at least one executable instruction, and the executable instruction causes the processor to execute the following operations: judging whether the content corresponding to the network page displayed by the client is the content which is not interested by the user; if yes, displaying a preset preference reset entrance, and receiving user preference information through the preference reset entrance; and adjusting the display content in the network page according to the user preference information.

According to yet another aspect of the present invention, there is provided a computer storage medium having at least one executable instruction stored therein, the executable instruction causing a processor to: judging whether the content corresponding to the network page displayed by the client is the content which is not interested by the user; if yes, displaying a preset preference reset entrance, and receiving user preference information through the preference reset entrance; and adjusting the display content in the network page according to the user preference information.

In the content push method, the electronic device and the computer storage medium provided by the invention, whether the content corresponding to the network page displayed by the client is the content which is not interested by the user can be judged, if yes, a preset preference reset inlet is displayed, and the preference information of the user is received through the preference reset inlet; and finally, adjusting the display content in the network page according to the user preference information. Therefore, the method and the device can actively analyze whether the content corresponding to the network page displayed by the client is the content which is not interesting to the user, if the analysis result is yes, the preset preference reset entry is displayed, the user preference information is received through the preference reset entry, and the user does not need to actively trigger the setting operation of the user preference information, so that the user operation is simplified, the negative feedback efficiency in the pushing process is improved, and the processing process of content pushing is optimized.

The foregoing description is only an overview of the technical solutions of the present invention, and the embodiments of the present invention are described below in order to make the technical means of the present invention more clearly understood and to make the above and other objects, features, and advantages of the present invention more clearly understandable.

Drawings

Various other advantages and benefits will become apparent to those of ordinary skill in the art upon reading the following detailed description of the preferred embodiments. The drawings are only for purposes of illustrating the preferred embodiments and are not to be construed as limiting the invention. Also, like reference numerals are used to refer to like parts throughout the drawings. In the drawings:

fig. 1 is a flow chart illustrating a content pushing method according to an embodiment of the present invention;

fig. 2 is a flowchart illustrating a content pushing method according to a second embodiment of the present invention;

fig. 3 is a schematic diagram of a web page where a user issues a click behavior for the web page and selects a corresponding book according to a second embodiment of the present invention;

fig. 4 is a page display diagram of a web page currently browsed by a user according to a second embodiment of the present invention;

FIG. 5 is a schematic diagram of a display page without click behavior when a user browses more than 10 page blocks according to a second embodiment of the present invention;

FIG. 6 is a diagram illustrating a page display of a primary preference reset entry in a preference settings page provided by the second embodiment of the present invention;

FIG. 7 is a diagram illustrating a page display of a secondary preference reset entry in a preference settings page provided by embodiment two of the present invention;

fig. 8 is a display diagram of a page after a user sets user preference information according to a second embodiment of the present invention;

fig. 9 is a schematic structural diagram of an electronic device according to a fourth embodiment of the present invention.

Detailed Description

Exemplary embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. While exemplary embodiments of the present disclosure are shown in the drawings, it should be understood that the present disclosure may be embodied in various forms and should not be limited to the embodiments set forth herein. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the disclosure to those skilled in the art.

The invention provides a content push method, electronic equipment and a computer storage medium, which can solve the problems that the collection of feedback information is lagged and the user needs to actively operate when pushing information in the prior art, improve the negative feedback efficiency in the push process and optimize the processing process of content push.

Example one

Fig. 1 shows a flowchart of a content pushing method according to an embodiment of the present invention. As shown in fig. 1, the method comprises the steps of:

step S110: and judging whether the content corresponding to the network page displayed by the client is the content which is not interested by the user.

Specifically, the web pages may include web pages displayed in a browser, web pages displayed in a mobile APP, and web pages available for a user to browse in various terminals.

For example, information such as content information displayed on a terminal display screen of a currently displayed web page and operation information of the web page by a user may be acquired, and then, whether the content displayed on the web page is content that is not interested by the user is determined according to the information. In a specific implementation, the method for determining whether the content displayed on the web page is the content that is not of interest to the user may be set by a person skilled in the art according to an actual situation, which is not limited by the present invention. For example, it may be determined by analyzing a log of user behavior.

Step S120: and if so, displaying a preset preference reset entrance, and receiving user preference information through the preference reset entrance.

Specifically, if the determination result in step S110 is yes, that is, the content displayed on the current web page is content that is not interested by the user, a preset preference reset entry is displayed, and the user preference information is received through the preference reset entry, so that the displayed content on the current web page is adjusted according to the received user preference information in the subsequent step (corresponding to step S130). The display mode of the preference reset entry can be a pop-up popup frame or a suspension frame, a webpage jump and the like, and the invention is not limited to the mode; the input mode of the preference reset entry may be an input box type, a candidate button type, a voice input type, a picture scan type, etc., as long as the corresponding user preference information can be obtained, which is not limited by the present invention. In addition, the preference reset entry may be set at multiple levels, such as setting a primary preference reset entry, setting a secondary preference reset entry under the primary preference reset entry, and so on. In displaying, the preference reset entries may be displayed in order from high to low in level (i.e., sequentially from one level to n levels).

Step S130: and adjusting the display content in the network page according to the user preference information.

Specifically, in this step, the display content in the web page is adjusted according to the user preference information received in step S120, and the display content in the web page is adjusted to the content that matches the user preference information. In a specific implementation, a specific adjustment manner for adjusting the display content in the web page according to the user preference information may be set by a person skilled in the art according to an actual situation, which is not limited by the present invention.

Therefore, in the content pushing method provided by the invention, whether the content corresponding to the network page displayed by the client is the content which is not interested by the user can be judged, if yes, a preset preference reset entrance is displayed, and the preference information of the user is received through the preference reset entrance; and finally, adjusting the display content in the network page according to the user preference information. Therefore, the method and the device can actively analyze whether the content corresponding to the network page displayed by the client is the content which is not interesting to the user, if the analysis result is yes, the preset preference reset entry is displayed and the user preference information is received through the preference reset entry, and the user does not need to actively trigger the setting operation of the user preference information, so that the user operation is simplified, the negative feedback efficiency in the pushing process is improved, and the processing process of content pushing is optimized.

Example two

Fig. 2 shows a flowchart of a content pushing method provided in the second embodiment of the present invention. Some examples of reporting logs are listed in this embodiment, and table 1 is a corresponding paraphrase table of log information reported in this embodiment.

TABLE 1

blocks	Block list information
		block_id	Block id
block_pos	Location of blocks within a page (in order on the display page)
		block_type	Block type
cli_res_id	Resource id
		cli_res_name	Resource name
cli_res_pos	Resource location

As shown in fig. 2, the method in this embodiment includes the following steps:

step S210: and acquiring content browsing information and click behavior information corresponding to the network page displayed by the client.

Wherein, the above-mentioned network page includes: and the network pages displayed in the browser, the network pages displayed in the mobile APP and other network pages which can be browsed by the user in the terminal. Wherein each network page is composed of one or more page area blocks. The content browsing information is used for representing whether the content corresponding to the network page is browsed by the user, and the clicking behavior information is used for representing whether the content corresponding to the network page is clicked by the user.

In this embodiment, it is preferable to acquire the content browsing information and the click behavior information corresponding to the web page displayed by the client by acquiring the user behavior log and analyzing the corresponding information in the user behavior log.

Specifically, the click behavior information of the web page on the client is used to record various interaction behaviors sent by the client for the web page. The type of the interaction behavior (including various behavior types capable of interacting with the web page, such as double-click, single-click, drag, etc.) and the object of the interaction behavior need to be recorded. Accordingly, the click behavior information may be obtained as follows: when the clicking behavior sent by the client aiming at the network page is monitored, determining the page elements corresponding to the clicking behavior and the display positions of the page elements on the network page; and then, according to the page elements corresponding to the click behaviors and the display positions of the page elements on the network page, generating click behavior information, corresponding to the network page on the client, contained in the user behavior log. In this embodiment, the page elements include page elements of a book type, for example, page elements of a book type related to a title, an author, an introduction, a cover of the book, and the like of the book, and the specific information of the corresponding click behavior includes: element name, element location, and element type, among other information associated with the page element. In a specific implementation, as shown in fig. 3. Fig. 3 is a schematic diagram of a web page where a user issues a click action with respect to the web page and selects a corresponding book. In the web page shown in fig. 3, when the user clicks the book in the bar frame shown in the display page, the following log is reported:

{ "block _ id": see _ hot "," block _ pos:3"," block _ type ": 3", "cli _ res _ id": 10933702"," cli _ res _ name ": strongest martial spirit", "cli _ res _ pos": 1"}

The content browsing information of the web page corresponding to the client is used to record the browsing content of the client for the web page, that is: the web page displays content on the client. Accordingly, the content browsing information may be acquired as follows: firstly, determining page block information corresponding to a network page, and determining the page layout of the network page according to the page block information; then obtaining the current position information of a page scroll bar corresponding to the network page, and determining the current display area in the network page according to the current position information, the page layout of the network page and the size of a display screen; and finally, acquiring page element information corresponding to the current display area in the network page, and generating content browsing information corresponding to the network page on the client, wherein the content browsing information is contained in the user behavior log according to the acquired page element information. The page block information includes one or more of a total number of page blocks, a page block identifier, a page block position, a page block type, an arrangement manner of page elements included in each page block, and a size and/or position information of each page element.

Specifically, when determining the page block information, there are various ways to determine the page block information. In an alternative scheme, the determination method may be: analyzing each network page in advance, determining page block information corresponding to each network page according to an analysis result, establishing a corresponding page identifier for the network page, correspondingly storing the page identifier and the page block information of each network page into a preset block information table, and inquiring the corresponding page block information in the block information table according to the loaded page identifier of the network page. The page identifier of the network page may be information such as id and url of the network page. The advantages of the above scheme are: the method comprises the steps of analyzing each network page in advance, and establishing a block information table containing the page identifier of the network page and the page block information corresponding to the network page according to the analysis result, so that when the page block information corresponding to the loaded network page is determined, the page block information corresponding to the page identifier of the loaded network page can be directly inquired in the block information table, the purpose of rapidly determining the page block information of the network page is achieved, and the method is an efficient and rapid processing mode.

In another alternative, the manner of determining the page block information may be: when the network page is loaded, analyzing the loaded network page, and determining page block information corresponding to the network page according to an analysis result. The scheme has the advantages that: because the content in the network page may be updated irregularly (for example, old content in the network page is deleted, new content is added to the network page, or corresponding content in the network page is changed, etc.), the method in the present solution can analyze the loaded network page in real time and obtain corresponding page block information, so that the obtained page block information is more accurate.

Here, it is to be noted that the method of determining page block information in the present invention includes, but is not limited to, the above-listed two alternatives. In specific implementation, a person skilled in the art may also determine the corresponding page block information in the network page in other implementation forms according to the actual situation, which is not limited by the present invention. Meanwhile, the specific parsing manner for parsing the web page in the present invention may be set by a person skilled in the art according to actual conditions, which is not limited by the present invention.

Specifically, when determining the page layout of the network page according to the page block information, there may be a plurality of determination methods. In the present embodiment, it is preferable to determine the page layout of the web page by determining the page size of the web page. Specifically, when determining the page size of the network page, the page size may be determined directly according to the size of each page block and the page block position corresponding to each page block, or the page size of the network page may be calculated and determined according to information, such as the size, the position, and the page block position of each page element included in the page block information. The size and arrangement mode of each page block may be the same or different; meanwhile, the size and arrangement of the page elements included in each page block may be the same or different. Therefore, in order to determine the page size of the web page more accurately, in the present embodiment, it is preferable to determine the page size of the web page by the following scheme: the method comprises the steps of firstly determining the size and/or the position of each page block in a network page according to the arrangement mode of the page elements contained in each page block and the size and/or the position of each page element, and further determining the page size of the network page according to the total number of the page blocks contained in page block information and the size and/or the position of each page block in the network page after determining the page size of each page block. It is understood that other algorithms can be used by those skilled in the art to calculate the page size of the web page according to the actual situation, and the invention is not limited to the specific algorithm of the page size of the web page.

In addition, a person skilled in the art may also determine the page layout of the network page by determining the arrangement of each page block in the network page, and/or the arrangement order of each page block in the network page. Similarly to the above process of determining the page size, the determination of the information such as the arrangement manner, the arrangement order, etc. of each page block in the network page may also adopt a determination manner similar to the determination of the page size, which is not limited in the present invention. In summary, in the specific implementation, the determination method for determining the page layout of the network page according to the page block information may be set by a person skilled in the art according to the needs of the actual situation, and the present invention is not limited thereto.

After the page layout of the network page is determined according to the page block information, current position information of a page scroll bar corresponding to the network page is further acquired. The page scroll bar corresponding to the network page may include: a vertical page scroll bar and/or a horizontal page scroll bar. The vertical page scroll bar is used for sliding the page upwards or downwards in the vertical direction; the horizontal page scroll bar is used to slide the page in the horizontal direction to the left or to the right. The page element information includes: element name, element location, element type, etc. associated with the page element. The current location information may be acquired in various ways. Two alternatives are listed below for different scenarios.

In an optional scheme, the obtaining method includes: and when the network page is loaded and the page sliding instruction is not received, determining the current position information of the page scroll bar corresponding to the network page according to the initial position of the page scroll bar corresponding to the network page. The scheme is particularly suitable for the scene that the page sliding instruction sent by the user is not received after the network page is loaded. Specifically, when the network page is loaded completely and the page sliding instruction is not received, the page scroll bar is usually located at the top of the network page at this time, for example, for a vertical page scroll bar, it may be located at the top of the network page; for a horizontal page scroll bar, it may be located at the leftmost end of the web page, and so on. Of course, the initial position of the page scroll bar depends on the programming mode, and the method only needs to acquire the initial position of the page scroll bar, and does not limit the initial position of the page scroll bar. Correspondingly, the acquired initial position of the page scroll bar is determined as the current position of the page scroll bar, so that the current display area displayed by default after the network page is loaded can be acquired.

In another alternative, the current position information of the page scroll bar may be determined and obtained according to the relative position of the page scroll bar in the network page. Namely: when a page sliding instruction is received, determining displacement information corresponding to the page sliding instruction, and determining the current position information of a page scroll bar corresponding to the network page according to the direction and the size of the displacement information. The scheme is particularly suitable for the scene that the page sliding instruction sent by the user is further received after the network page is loaded. In specific implementation, the current position information of the page scroll bar can be re-determined after a page sliding instruction is received once, so that the current position information of the page scroll bar can be updated in time; the current position information of the page scroll bar may be re-determined only when the size of the displacement information corresponding to the page sliding instruction exceeds a preset displacement threshold, so as to prevent an unnecessary amount of calculation from being increased due to a slight sliding of the page scroll bar. For example, the displacement threshold is preset, when a page sliding instruction is received, whether the size of displacement information corresponding to the page sliding instruction is larger than the preset displacement threshold is further judged, and if yes, the current position information of a page scroll bar corresponding to the network page is determined according to the direction and the size of the displacement information. Wherein the purpose of setting the displacement threshold is to: if the displacement generated by the user in the process of sliding the web page is very small, so that the content in the web page does not change significantly (i.e. new book content does not appear in the web page and old book content does not disappear in the web page), the repeated calculation of the approximate web page content can be effectively avoided through the above judging process, and the processing efficiency is improved. The size of the displacement threshold may be set according to actual situations, which is not limited by the present invention.

Optionally, when the current position of the page scroll bar corresponding to the network page is obtained, a dwell time threshold may also be set, and when the position change of the page scroll bar corresponding to the network page is monitored, it is determined whether the dwell time of the changed position of the page scroll bar is greater than a preset dwell time threshold, and if so, the current position information of the page scroll bar corresponding to the network page is obtained. Here, the purpose of setting the dwell time threshold is to: two situations usually occur when a user slides a page scroll bar, one is to slide the page scroll bar to a current position and then browse and read the network page content corresponding to the current position where the page scroll bar is located; or, the user only slides the page scroll bar quickly, and does not browse and read the web page content corresponding to the current position of the page scroll bar. For example, when the content of the web page is long, the user may only want to quickly browse the content at the bottom of the page, and therefore, the user continuously sends a page sliding instruction three times, and accordingly, the position of the page scroll bar changes three times, but the position of the page scroll bar does not stay at the changed position after the first two changes, but quickly changes to the next position, and accordingly, the user is likely not to browse the page content corresponding to the page scroll bar after the first two changes, but only browses the page content corresponding to the page scroll bar after the third change. Therefore, in order to more accurately screen out the page content actually browsed by the user in the above situation, a dwell time threshold needs to be set for determining whether the user reads the web page content corresponding to the current position of the page scroll bar, and if the dwell time of the changed position of the page scroll bar is greater than the dwell time threshold, the user is considered to read the web page content, and the current position information of the page scroll bar is correspondingly obtained; otherwise, the user is considered to slide through the network page corresponding to the current position of the page scroll bar rapidly, and does not browse and read the content in the network page, and the acquisition of the current position information of the page scroll bar is cancelled. The size of the residence time threshold may be set according to actual situations, for example, the residence time threshold may be set to 1s, 2s, and the like, which is not limited in the present invention.

After the current position information of the page scroll bar is obtained, a current display area in the network page is further determined according to the determined current position information, the page size and the display screen size of the network page. The size of the display screen includes information related to the size of the display screen, such as the height of the display screen and/or the width of the display screen, and the current display area is a corresponding area of a web page that is displayed in the display screen and available for a user to browse.

Specifically, when determining the current display area in the web page, specifically, the method may include: firstly, determining a page block at a designated edge position in a current display area according to the current position information and the page layout of the network page; and then determining all the page blocks in the current display area according to the size of the display screen and the positions of the page blocks at the designated edge positions. For example, when the current position information of the page scroll bar includes position information of the page scroll bar in the longitudinal direction, and the display screen size includes a display screen height, the specified edge position in the current display area includes a top end of the page in the current display area, or a bottom end of the page in the current display area; and/or when the current position information of the page scroll bar comprises the position information of the page scroll bar in the transverse direction and the display screen size comprises the width of the display screen, the specified edge position in the current display area comprises the left end of the page in the current display area or the right end of the page in the current display area.

After the current display area in the network page is determined, page element information corresponding to the current display area in the network page is further obtained, and content browsing information corresponding to the network page on the client side and contained in the user behavior log is generated according to the obtained page element information.

In specific implementation, as shown in fig. 4, fig. 4 is a page display diagram of a web page currently browsed by a user. After the user opens the display page, reporting the following logs correspondingly in real time:

{"block_id":"banner","block_pos":"1","block_type":"1"},

{"block_id":"menu","block_pos":"2","block_type":"2"},

{"block_id":"week_hot","block_pos:3","block_type":"3","cli_res_id":"10933702",

"cli _ res _ name": strongest wushu "," cli _ res _ pos ": 1",

"cli _ res _ id": 10933703"," cli _ res _ name ": under the Hubbu of three countries

"," cli _ res _ pos ": 2", "cli _ res _ id": 10933704"," cli _ res _ name ": an" imperial woman of eight years old: the regenerated phoenix overlook, cli _ res _ pos, "" 3 "" },

{ "block _ id": recommend "," block _ pos ": 4", "block _ type", "3", "cli _ res _ id": 10933705"," cli _ res _ name ": smile very fallen city", "cli _ res _ pos": 1"}

In this embodiment, in order to ensure timeliness of the displayed content, when the content browsing information and the click behavior information are determined, the content browsing information and the click behavior information corresponding to the web page may be obtained in real time in the process of displaying the web page by the client, so as to improve timeliness of the scheme. When the content browsing information and the click behavior information are obtained in real time, the content browsing information and the click behavior information may be executed only when the content browsing information and the click behavior information are updated, or the content browsing information and the click behavior information may be obtained at preset first time intervals. Here, the size of the first time interval may be set by those skilled in the art according to practical situations, and the present invention is not limited thereto.

Step S220: and when the content browsing information and the clicking behavior information meet the preference resetting condition, determining that the content corresponding to the network page displayed by the client is the content which is not interested by the user.

Specifically, the preference resetting condition is a threshold type or other type of negative feedback trigger condition set for the content browsing information and the click behavior information. The preference resetting condition is used for judging whether the user is interested in the currently recommended content, so that whether the content corresponding to the network page displayed by the client is the content which is not interested by the user is determined. In the present embodiment, the preference resetting condition includes at least one of the following conditions: the information amount corresponding to the content browsing information is larger than a preset first threshold value, and/or the click amount corresponding to the click behavior information is smaller than a preset second threshold value.

Specifically, when determining whether the content browsing information and the click behavior information meet the preference resetting condition, the determination manner may be various. For example, it may be determined whether the information amount corresponding to the content browsing information is greater than a preset first threshold, and/or whether the click amount corresponding to the click behavior information is less than a preset second threshold; and if so, determining that the content browsing information and the click behavior information meet the preference resetting condition. The judgment logic for determining whether the information amount corresponding to the content browsing information is greater than a preset first threshold and the judgment logic for determining whether the click amount corresponding to the click behavior information is less than a preset second threshold may be used alone or in combination. The skilled person does not limit the specific values of the first threshold and the second threshold, and typically the first threshold is larger than the second threshold. For example, if the preset first threshold is set to 10, when the number of page blocks of the web page browsed by the user is greater than 10, it is determined that the amount of information corresponding to the content browsing information is greater than the first threshold. And when the preset second threshold value is 3, namely the number of times that the user clicks the network page is less than 3, determining that the click quantity corresponding to the click behavior information is less than the second threshold value, further determining that the preference resetting condition is met, and receiving the user preference information through displaying the preset preference resetting entry. For example, as shown in fig. 5, when the user browses 10 page blocks, the user still does not generate click behavior (any page element is not marked by a mark box in fig. 5, which indicates that the user does not generate click behavior on the page content in the browsed 10 page blocks), it is determined that the content browsing information and the click behavior information meet the preference resetting condition.

Step S230: when the content corresponding to the network page displayed by the client is determined to be the content which is not interested by the user, displaying a preset preference reset entrance, and receiving user preference information through the preference reset entrance.

Wherein, in this embodiment, the preference resetting entry at least includes: a primary preference reset entry for setting the preference category, as shown in fig. 6, the primary preference reset entry for setting the preference category is shown in the display page of fig. 6; and a secondary preference reset entry for setting the preference keyword corresponding to the preference category, as shown in fig. 7, the secondary preference reset entry for setting the preference keyword is shown in the display page of fig. 7. It is to be understood that, in this embodiment, in order to obtain the user preference information more accurately, a preference reset entry with more levels may be further set, for example, a preference reset entry with three levels is further set under the preference reset entry with two levels, a preference reset entry with four levels is further set under the preference reset entry with three levels, and the like, and the setting of the number of levels of the preference reset entries is not limited by the present invention. The preference reset entry may be an input-framed preference setting entry, and a candidate button-style preference setting entry. It is understood that in some implementations, the preference reset entry can also be set as a voice-input-type preference setting entry, a picture-scan-type preference setting entry, or the like. Here, the present invention does not limit the input manner of the preference resetting entry as long as the user preference information can be acquired.

Specifically, in the present embodiment, a candidate button-type preference reset entry is taken as an example, and the preference reset entry specifically includes a primary preference reset entry and a secondary preference reset entry. Fig. 6 shows a one-level preference reset entry, specifically including: a city novel, an ancient speech, a hallucination novel, etc., each of which corresponds to a preference category. After clicking on the corresponding candidate, the user selects the corresponding preference category. FIG. 8 illustrates a display page of a user after selecting the two preference categories of the corresponding urban novel and the specific novel. Similarly, fig. 7 shows a secondary preference reset entry, specifically including: the method comprises the steps of looking, finishing, hot selling, and the like, wherein each secondary candidate item corresponds to a preference keyword, and specific contents in a preference category can be further limited through the preference keywords.

When displaying the preset preference reset entry, the display mode may be various: the preference resetting entry can be a pop-up bullet frame or a suspension frame, and then the preference resetting entry is displayed on the bullet frame or the suspension frame; or, jumping the web page to a preference setting page (as shown in fig. 6) on which a preference resetting entry is displayed; or, the currently displayed page block in the network page may also be determined, and when a page downslide instruction sent by the user is received, the next page block of the currently displayed page block is adjusted to be the setting block, and the setting block and the preference reset entry included therein are displayed, and so on.

Specifically, in order to determine the corresponding display content according to the preference category and the preference keyword selected by the user and to set the candidates included in the preference resetting entry more reasonably, in this embodiment, before receiving the user preference information through the preset preference resetting entry, the method further includes the steps of: determining a preference label corresponding to each page block in the network page through a word segmentation algorithm; the preference tag corresponding to each page block is then added to the set of preference tags corresponding to the web pages. Accordingly, when setting the preference reset entry, the setting can be made in accordance with the preference tag set described above. Two alternative setting methods of the preference reset entry are described below:

in a first optional method, preference tags corresponding to each page block included in content that is not interested by a user in a network page are determined as first class tags; and then determining the preference labels except the first type labels in the preference label set as second type labels, and determining the preference to reset each candidate item contained in the entry according to the second type labels. The content that is not interested in the user in the web page may also be understood as content browsing information corresponding to the web page (i.e., content that the user has browsed). Specifically, when the server renders the web page, preference tags corresponding to each page block in the web page may be calculated through a preset word segmentation algorithm, then the preference tags that are not interested by the user are set as first-class tags, and meanwhile, the rest of the preference tags are set as second-class tags, so that the content corresponding to the second-class preference tags may be the content that is interested by the user. When the preference resetting entry is set, the preference tags belonging to the second type tags are acquired, and the acquired preference tags belonging to the second type tags are respectively set in the candidates, and simultaneously, the content of the preference tag corresponding to each candidate is displayed in the display page (as shown in fig. 6 and 7). For example, if the preference tab is "urban novel," the preference tab is correspondingly set in the first candidate of the display page shown in fig. 6, and "urban novel" is displayed in the candidate, and so on. The setting and display manner of other preference tags are similar to the above manner, and are not described in detail here.

In a second optional method, a preference tag corresponding to each page block included in content browsing information corresponding to a web page is determined as a first type tag; determining the preference labels except the first type labels in the preference label set as second type labels; displaying the preference tag corresponding to the second type of tag in a hotspot area of a preference reset entrance, and displaying the preference tag corresponding to the first type of tag in a non-hotspot area of the preference reset entrance; wherein the hot spot zone of the preference reset portal comprises: a central region and/or an upper region, the non-hotspot regions that prefer a reset portal comprising: an edge region and/or a lower region. The display mode has the advantage that the user can conveniently and quickly find the preference tag which is interested by the user in the hot spot area and select the preference tag. Wherein, the hot spot area is relatively striking and has higher click probability; the non-hotspot region is a region which is relatively secret and has a small click probability. Because the degrees of eye-catching and the click probabilities of different positions of the hotspot area and/or the non-hotspot area are different, different scores can be set for each first-type label and/or each second-type label according to various factors such as the interest degree of the user, and the specific position and/or the display mode of each label in the hotspot area or the non-hotspot area can be determined according to the score of each label. In a specific implementation, as shown in fig. 7, buttons provided with different preference labels are displayed in different sizes in corresponding areas of the preference setting page, wherein, since the user has the highest interest level in the "novel story", the "novel story" is displayed in the center position (i.e., the hotspot area) of the preference setting page in the manner of displaying the largest icon; since the user has the lowest interest in the "ranking", the "ranking" is displayed at the bottom edge position (i.e., the non-hotspot region) of the preference setting page in the display manner of the smallest icon. The preset word segmentation algorithm may be set by a person skilled in the art according to an actual situation, and the present invention is not limited to this. In addition, a person skilled in the art can also select other setting modes to set the preference reset entry according to actual situations, and the setting mode of the preference reset entry is not limited by the invention. In addition, when determining each candidate item contained in the preference reset entry according to the preference tag corresponding to each page block in the network page, the preference tag corresponding to the page block browsed by the user can be further determined by analyzing the user behavior log, and then the other preference tags except the preference tag corresponding to the page block browsed by the user are displayed in the preference reset entry; or, the user behavior logs of other clients can be combined to analyze the preference of most users, and then the candidate items in the entry are reset according to the preference setting preference of most users.

Step S240: and adjusting the display content in the network page according to the user preference information.

Specifically, after user preference information is received through the preference resetting entry, the type of the display content in the network page is adjusted according to the received user preference information, the content provided with the corresponding preference tag is searched according to the preference tag in the user preference information, and then the searched corresponding content is pushed to the user, so that the display content in the network page meets the interest or the demand of the user.

In summary, the invention, on the basis of accurately acquiring the browsing information and the operation information of the user when browsing the web page, realizes prompt of adjustment preference to the user in time by acquiring the browsing information and the operation information of the user in real time and processing the negative feedback information in the acquired information in time, so as to adjust the corresponding display content in the web page correspondingly, simplify the tedious steps of requiring the user to actively operate when adjusting the type of the push information, improve the negative feedback efficiency of the push process, correspondingly improve the accuracy of the push content, and bring convenience to the user.

EXAMPLE III

A third embodiment of the present application provides a non-volatile computer storage medium, where the computer storage medium stores at least one executable instruction, and the computer executable instruction may execute the content push method in any method embodiment described above. The executable instructions may be specifically configured to cause the processor to: judging whether the content corresponding to the network page displayed by the client is the content which is not interested by the user; if yes, displaying a preset preference reset entrance, and receiving user preference information through the preference reset entrance; and adjusting the display content in the network page according to the user preference information. In an alternative embodiment, the executable instructions further cause the processor to: acquiring content browsing information and click behavior information corresponding to a network page displayed by a client, wherein the content browsing information is used for representing whether the content corresponding to the network page is browsed by a user or not, and the click behavior information is used for representing whether the content corresponding to the network page is clicked by the user or not; and when the content browsing information and the clicking behavior information meet the preference resetting condition, determining that the content corresponding to the network page displayed by the client is the content which is not interested by the user. In an alternative embodiment, the executable instructions further cause the processor to: and in the process of displaying the network page by the client, acquiring content browsing information and click behavior information corresponding to the network page in real time. In an optional implementation, the preference resetting condition specifically includes: the information amount corresponding to the content browsing information is larger than a preset first threshold value, and/or the click amount corresponding to the click behavior information is smaller than a preset second threshold value. In an alternative embodiment, the executable instructions further cause the processor to: popping up a bullet frame or a suspension frame, and displaying a preference reset inlet on the bullet frame or the suspension frame; or skipping the network page into a preference setting page, and displaying a preference resetting entry on the preference setting page; or determining a currently displayed page block in the network page, adjusting a next page block of the currently displayed page block to be a setting block when a page downslide instruction sent by a user is received, and displaying the setting block and a preference reset entry contained in the setting block. In an alternative embodiment, the preference reset portal includes at least: a first-level preference reset entry for setting preference categories, and a second-level preference reset entry for setting preference keywords corresponding to the preference categories; wherein the preference reset entry comprises at least one of: a boxed preference reset entry, and a candidate push-button preference reset entry are entered. In an alternative embodiment, the executable instructions further cause the processor to: determining a preference tag corresponding to each page block in the network page through a word segmentation algorithm, and adding the preference tag corresponding to each page block into a preference tag set corresponding to the network page; determining preference tags corresponding to all page blocks contained in contents which are not interested by a user in a network page as first class tags; and determining the preference labels except the first type labels in the preference label set as second type labels, and determining each candidate item contained in the preference resetting entry according to the second type labels. In an alternative embodiment, the executable instructions further cause the processor to: determining a preference tag corresponding to each page block in the network page through a word segmentation algorithm, and adding the preference tag corresponding to each page block into a preference tag set corresponding to the network page; determining preference tags corresponding to all page blocks contained in content browsing information corresponding to a network page as first-class tags; determining the preference labels except the first type labels in the preference label set as second type labels; displaying the second type of tags in a hot spot area of the preference reset entry, and displaying the first type of tags in a non-hot spot area of the preference reset entry; wherein the hot spot zone of the preference reset portal comprises: a central region and/or an upper region, the non-hotspot regions that prefer a reset portal comprising: an edge region and/or a lower region. In an alternative embodiment, the executable instructions further cause the processor to: when the clicking behavior sent by the client aiming at the network page is monitored, determining the page elements corresponding to the clicking behavior and the display positions of the page elements on the network page; and generating click behavior information corresponding to the network page displayed by the client according to the page element corresponding to the click behavior and the display position of the page element on the network page. In an alternative embodiment, the executable instructions further cause the processor to: determining page block information corresponding to the network page, and determining the page layout of the network page according to the page block information; acquiring current position information of a page scroll bar corresponding to a network page, and determining a current display area in the network page according to the current position information, the page layout of the network page and the size of a display screen; acquiring page element information corresponding to a current display area in a network page, and generating content browsing information corresponding to the network page displayed by the client according to the acquired page element information. In an alternative embodiment, the executable instructions further cause the processor to: analyzing each network page in advance, determining page block information corresponding to each network page according to an analysis result, and correspondingly storing the page identification and the page block information of each network page into a preset block information table; inquiring corresponding page block information in the block information table according to the page identifier of the loaded network page; or, the step of determining the page block information corresponding to the network page specifically includes: when the network page is loaded, the network page is analyzed, and page block information corresponding to the network page is determined according to an analysis result. In an alternative embodiment, the page block information includes at least one of: the method comprises the following steps of (1) total page block number, page block identification, page block position, page block type, arrangement mode of page elements contained in each page block and size and/or position of each page element; the executable instructions further cause the processor to: determining the size and/or position of each page block in the network page according to the arrangement mode of the page elements contained in each page block and the size and/or position of each page element; and determining the page size of the network page according to the total page blocks contained in the page block information and the size and/or position of each page block in the network page. In an alternative embodiment, the executable instructions further cause the processor to: when the network page is loaded and a page sliding instruction is not received, determining the current position information of the page scroll bar corresponding to the network page according to the initial position of the page scroll bar corresponding to the network page; and/or when a page sliding instruction is received, determining displacement information corresponding to the page sliding instruction, and determining the current position information of a page scroll bar corresponding to the network page according to the direction and the size of the displacement information. In an alternative embodiment, the executable instructions further cause the processor to: judging whether the stay time of the current display area on the display screen exceeds a first preset threshold value, if so, acquiring the page element information corresponding to the current display area, and generating the content browsing information corresponding to the network page on the client, wherein the content browsing information is contained in the user behavior log. In an alternative embodiment, the web page comprises: a web page displayed in the browser and a web page displayed in the mobile APP; the page elements include page elements of a book type, and the page element information specifically includes: element name, element location, and/or element type.

Example four

Fig. 9 is a schematic structural diagram of an electronic device according to a sixth embodiment of the present invention, and the specific embodiment of the present invention does not limit the specific implementation of the electronic device. As shown in fig. 9, the electronic device may include: a processor (processor)902, a communication Interface 904, a memory 906, and a communication bus 908. Wherein: the processor 902, communication interface 904, and memory 906 communicate with one another via a communication bus 908. A communication interface 904 for communicating with network elements of other devices, such as clients or other servers. The processor 902 is configured to execute the program 910, and may specifically perform relevant steps in the above-described user log generation method embodiment. In particular, the program 910 may include program code that includes computer operating instructions. The processor 902 may be a central processing unit CPU, or an Application Specific Integrated Circuit (ASIC), or one or more Integrated circuits configured to implement an embodiment of the invention. The electronic device comprises one or more processors, which can be the same type of processor, such as one or more CPUs; or may be different types of processors such as one or more CPUs and one or more ASICs. A memory 906 for storing a program 910. The memory 906 may comprise high-speed RAM memory, and may also include non-volatile memory (non-volatile memory), such as at least one disk memory.

The program 910 may specifically be configured to cause the processor 902 to perform the following operations: judging whether the content corresponding to the network page displayed by the client is the content which is not interested by the user; if yes, displaying a preset preference reset entrance, and receiving user preference information through the preference reset entrance; and adjusting the display content in the network page according to the user preference information. In an alternative embodiment, the program 910 further causes the processor 902 to: acquiring content browsing information and click behavior information corresponding to a network page displayed by a client, wherein the content browsing information is used for representing whether the content corresponding to the network page is browsed by a user or not, and the click behavior information is used for representing whether the content corresponding to the network page is clicked by the user or not; and when the content browsing information and the clicking behavior information meet the preference resetting condition, determining that the content corresponding to the network page displayed by the client is the content which is not interested by the user. In an alternative embodiment, the program 910 further causes the processor 902 to: and in the process of displaying the network page by the client, acquiring content browsing information and click behavior information corresponding to the network page in real time. In an optional implementation, the preference resetting condition specifically includes: the information amount corresponding to the content browsing information is larger than a preset first threshold value, and/or the click amount corresponding to the click behavior information is smaller than a preset second threshold value. In an alternative embodiment, the program 910 further causes the processor 902 to: popping up a bullet frame or a suspension frame, and displaying a preference reset inlet on the bullet frame or the suspension frame; or skipping the network page into a preference setting page, and displaying a preference resetting entry on the preference setting page; or determining a currently displayed page block in the network page, adjusting a next page block of the currently displayed page block to be a setting block when a page downslide instruction sent by a user is received, and displaying the setting block and a preference reset entry contained in the setting block. In an alternative embodiment, the preference reset portal includes at least: a first-level preference reset entry for setting preference categories, and a second-level preference reset entry for setting preference keywords corresponding to the preference categories; wherein the preference reset entry comprises at least one of: a boxed preference reset entry, and a candidate push-button preference reset entry are entered. In an alternative embodiment, the program 910 further causes the processor 902 to: determining a preference tag corresponding to each page block in the network page through a word segmentation algorithm, and adding the preference tag corresponding to each page block into a preference tag set corresponding to the network page; determining preference tags corresponding to all page blocks contained in contents which are not interested by a user in a network page as first class tags; and determining the preference labels except the first type labels in the preference label set as second type labels, and determining each candidate item contained in the preference resetting entry according to the second type labels. In an alternative embodiment, the program 910 further causes the processor 902 to: determining a preference tag corresponding to each page block in the network page through a word segmentation algorithm, and adding the preference tag corresponding to each page block into a preference tag set corresponding to the network page; determining preference tags corresponding to all page blocks contained in content browsing information corresponding to a network page as first-class tags; determining the preference labels except the first type labels in the preference label set as second type labels; displaying the second type of tags in a hot spot area of the preference reset entry, and displaying the first type of tags in a non-hot spot area of the preference reset entry; wherein the hot spot zone of the preference reset portal comprises: a central region and/or an upper region, the non-hotspot regions that prefer a reset portal comprising: an edge region and/or a lower region. In an alternative embodiment, the program 910 further causes the processor 902 to: when the clicking behavior sent by the client aiming at the network page is monitored, determining the page elements corresponding to the clicking behavior and the display positions of the page elements on the network page; and generating click behavior information corresponding to the network page displayed by the client according to the page element corresponding to the click behavior and the display position of the page element on the network page. In an alternative embodiment, the program 910 further causes the processor 902 to: determining page block information corresponding to the network page, and determining the page layout of the network page according to the page block information; acquiring current position information of a page scroll bar corresponding to a network page, and determining a current display area in the network page according to the current position information, the page layout of the network page and the size of a display screen; acquiring page element information corresponding to a current display area in a network page, and generating content browsing information corresponding to the network page displayed by the client according to the acquired page element information. In an alternative embodiment, the program 910 further causes the processor 902 to: analyzing each network page in advance, determining page block information corresponding to each network page according to an analysis result, and correspondingly storing the page identification and the page block information of each network page into a preset block information table; inquiring corresponding page block information in the block information table according to the page identifier of the loaded network page; or, the step of determining the page block information corresponding to the network page specifically includes: when the network page is loaded, the network page is analyzed, and page block information corresponding to the network page is determined according to an analysis result. In an alternative embodiment, the page block information includes at least one of: the method comprises the following steps of (1) total page block number, page block identification, page block position, page block type, arrangement mode of page elements contained in each page block and size and/or position of each page element; the process 910 further causes the processor 902 to perform the following operations: determining the size and/or position of each page block in the network page according to the arrangement mode of the page elements contained in each page block and the size and/or position of each page element; and determining the page size of the network page according to the total page blocks contained in the page block information and the size and/or position of each page block in the network page. In an alternative embodiment, the program 910 further causes the processor 902 to: when the network page is loaded and a page sliding instruction is not received, determining the current position information of the page scroll bar corresponding to the network page according to the initial position of the page scroll bar corresponding to the network page; and/or when a page sliding instruction is received, determining displacement information corresponding to the page sliding instruction, and determining the current position information of a page scroll bar corresponding to the network page according to the direction and the size of the displacement information. In an alternative embodiment, the program 910 further causes the processor 902 to: judging whether the stay time of the current display area on the display screen exceeds a first preset threshold value, if so, acquiring the page element information corresponding to the current display area, and generating the content browsing information corresponding to the network page on the client, wherein the content browsing information is contained in the user behavior log. In an alternative embodiment, the web page comprises: a web page displayed in the browser and a web page displayed in the mobile APP; the page elements include page elements of a book type, and the page element information specifically includes: element name, element location, and/or element type.

The algorithms and displays presented herein are not inherently related to any particular computer, virtual machine, or other apparatus. Various general purpose systems may also be used with the teachings herein. The required structure for constructing such a system will be apparent from the description above. Moreover, the present invention is not directed to any particular programming language. It is appreciated that a variety of programming languages may be used to implement the teachings of the present invention as described herein, and any descriptions of specific languages are provided above to disclose the best mode of the invention. In the description provided herein, numerous specific details are set forth. It is understood, however, that embodiments of the invention may be practiced without these specific details. In some instances, well-known methods, structures and techniques have not been shown in detail in order not to obscure an understanding of this description. Similarly, it should be appreciated that in the foregoing description of exemplary embodiments of the invention, various features of the invention are sometimes grouped together in a single embodiment, figure, or description thereof for the purpose of streamlining the disclosure and aiding in the understanding of one or more of the various inventive aspects. However, the disclosed method should not be interpreted as reflecting an intention that: that the invention as claimed requires more features than are expressly recited in each claim. Rather, as the following claims reflect, inventive aspects lie in less than all features of a single foregoing disclosed embodiment. Thus, the claims following the detailed description are hereby expressly incorporated into this detailed description, with each claim standing on its own as a separate embodiment of this invention. Those skilled in the art will appreciate that the modules in the device in an embodiment may be adaptively changed and disposed in one or more devices different from the embodiment. The modules or units or components of the embodiments may be combined into one module or unit or component, and furthermore they may be divided into a plurality of sub-modules or sub-units or sub-components. All of the features disclosed in this specification (including any accompanying claims, abstract and drawings), and all of the processes or elements of any method or apparatus so disclosed, may be combined in any combination, except combinations where at least some of such features and/or processes or elements are mutually exclusive. Each feature disclosed in this specification (including any accompanying claims, abstract and drawings) may be replaced by alternative features serving the same, equivalent or similar purpose, unless expressly stated otherwise. Furthermore, those skilled in the art will appreciate that while some embodiments described herein include some features included in other embodiments, rather than other features, combinations of features of different embodiments are meant to be within the scope of the invention and form different embodiments. For example, in the following claims, any of the claimed embodiments may be used in any combination. It should be noted that the above-mentioned embodiments illustrate rather than limit the invention, and that those skilled in the art will be able to design alternative embodiments without departing from the scope of the appended claims. In the claims, any reference signs placed between parentheses shall not be construed as limiting the claim. The word "comprising" does not exclude the presence of elements or steps not listed in a claim. The word "a" or "an" preceding an element does not exclude the presence of a plurality of such elements. The invention may be implemented by means of hardware comprising several distinct elements, and by means of a suitably programmed computer. In the unit claims enumerating several means, several of these means may be embodied by one and the same item of hardware. The usage of the words first, second and third, etcetera do not indicate any ordering. These words may be interpreted as names.

The invention discloses: A1. a method of content push, comprising: judging whether the content corresponding to the network page displayed by the client is the content which is not interested by the user; if yes, displaying a preset preference reset entrance, and receiving user preference information through the preference reset entrance; and adjusting the display content in the network page according to the user preference information. A2. The method according to a1, wherein the step of determining whether the content corresponding to the web page displayed by the client is content that is not of interest to the user specifically includes: acquiring content browsing information and click behavior information corresponding to a network page displayed by the client, wherein the content browsing information is used for representing whether the content corresponding to the network page is browsed by a user or not, and the click behavior information is used for representing whether the content corresponding to the network page is clicked by the user or not; and when the content browsing information and the clicking behavior information meet the preference resetting condition, determining that the content corresponding to the network page displayed by the client is the content which is not interested by the user. A3. The method according to a1 or a2, wherein the step of obtaining content browsing information and click behavior information corresponding to the web page displayed by the client specifically includes: and in the process of displaying the network page by the client, acquiring content browsing information and click behavior information corresponding to the network page in real time. A4. The method of any of a2-A3, wherein the preference reset condition specifically comprises: the information amount corresponding to the content browsing information is larger than a preset first threshold value, and/or the click amount corresponding to the click behavior information is smaller than a preset second threshold value. A5. The method of any of a1-a4, wherein the displaying the preset preference reset entry specifically comprises: popping up a pop-up box or a suspension box, and displaying the preference reset entry on the pop-up box or the suspension box; or, jumping the network page to a preference setting page, and displaying the preference resetting entry on the preference setting page; or determining a currently displayed page block in the network page, adjusting a next page block of the currently displayed page block to be a setting block when a page downslide instruction sent by a user is received, and displaying the setting block and a preference reset entry contained in the setting block. A6. The method of any of a1-a5, wherein the preference reset portal includes at least: a first-level preference reset entry for setting preference categories, and a second-level preference reset entry for setting preference keywords corresponding to the preference categories; wherein the preference reset entry comprises at least one of: a boxed preference reset entry, and a candidate push-button preference reset entry are entered. A7. The method of any of a1-a6, wherein the step of receiving user preference information via the preference reset portal is preceded by the step of: determining a preference tag corresponding to each page block in the network page through a word segmentation algorithm, and adding the preference tag corresponding to each page block into a preference tag set corresponding to the network page; the displaying of the preset preference reset entry further comprises: determining preference tags corresponding to all page blocks contained in the content which is not interested by the user in the network page as first class tags; and determining the preference labels except the first type labels in the preference label set as second type labels, and determining each candidate item contained in the preference resetting entry according to the second type labels. A8. The method of any of a1-a6, wherein the step of receiving user preference information via the preference reset portal is preceded by the step of: determining a preference tag corresponding to each page block in the network page through a word segmentation algorithm, and adding the preference tag corresponding to each page block into a preference tag set corresponding to the network page; the displaying of the preset preference reset entry further comprises: determining preference tags corresponding to all page blocks contained in the content browsing information corresponding to the network page as first-class tags; determining the preferred labels in the preferred label set except the first type labels as second type labels; displaying the second type of tags in a hotspot region of the preference reset entry, and displaying the first type of tags in a non-hotspot region of the preference reset entry; wherein the hot spot zone of the preference reset portal comprises: a central region and/or an upper region, the non-hotspot regions that prefer a reset portal comprising: an edge region and/or a lower region. A9. The method according to any one of a2-A8, wherein the step of obtaining click behavior information corresponding to the web page displayed by the client specifically includes: when the clicking behavior sent by the client aiming at the network page is monitored, determining a page element corresponding to the clicking behavior and a display position of the page element on the network page; and generating click behavior information corresponding to the network page displayed by the client according to the page element corresponding to the click behavior and the display position of the page element on the network page. A10. The method according to any one of a2-A8, wherein the step of obtaining content browsing information corresponding to a web page displayed by a client specifically includes: determining page block information corresponding to the network page, and determining the page layout of the network page according to the page block information; acquiring current position information of a page scroll bar corresponding to the network page, and determining a current display area in the network page according to the current position information, the page layout of the network page and the size of a display screen; and acquiring page element information corresponding to the current display area in the network page, and generating content browsing information corresponding to the network page displayed by the client according to the acquired page element information. A11. The method according to a10, wherein the step of determining the page partition information corresponding to the network page specifically includes: analyzing each network page in advance, determining page block information corresponding to each network page according to an analysis result, and correspondingly storing the page identification and the page block information of each network page into a preset block information table; inquiring corresponding page block information in the block information table according to the page identifier of the loaded network page; or, the step of determining the page block information corresponding to the network page specifically includes: when the network page is loaded, analyzing the network page, and determining page block information corresponding to the network page according to an analysis result. A12. The method of a10 or a11, wherein the page tile information includes at least one of: the method comprises the following steps of (1) total page block number, page block identification, page block position, page block type, arrangement mode of page elements contained in each page block and size and/or position of each page element; the step of determining the page layout of the network page according to the page block information specifically includes: determining the size and/or position of each page block in the network page according to the arrangement mode of the page elements contained in each page block and the size and/or position of each page element; and determining the page size of the network page according to the total number of the page blocks contained in the page block information and the size and/or position of each page block in the network page. A13. The method according to any one of a10-a12, wherein the step of obtaining current position information of a page scroll bar corresponding to the web page specifically includes: after the network page is loaded and a page sliding instruction is not received, determining the current position information of a page scroll bar corresponding to the network page according to the initial position of the page scroll bar corresponding to the network page; and/or when a page sliding instruction is received, determining displacement information corresponding to the page sliding instruction, and determining the current position information of a page scroll bar corresponding to the network page according to the direction and the size of the displacement information. A14. The method according to any one of a10-a13, wherein the step of acquiring the page element information corresponding to the current display area and generating the content browsing information corresponding to the web page displayed by the client according to the acquired page element information specifically includes: judging whether the retention time of the current display area on a display screen exceeds a first preset threshold value, if so, acquiring page element information corresponding to the current display area, and generating content browsing information corresponding to the network page displayed by the client according to the acquired page element information. A15. The method of any of A1-A14, wherein the web page includes: a web page displayed in the browser and a web page displayed in the mobile APP; the page elements include page elements of a book type, and the page element information specifically includes: element name, element location, and/or element type.

The invention also discloses: B16. an electronic device, comprising: the system comprises a processor, a memory, a communication interface and a communication bus, wherein the processor, the memory and the communication interface complete mutual communication through the communication bus; the memory is configured to store at least one executable instruction that causes the processor to: judging whether the content corresponding to the network page displayed by the client is the content which is not interested by the user; if yes, displaying a preset preference reset entrance, and receiving user preference information through the preference reset entrance; and adjusting the display content in the network page according to the user preference information. B17. The electronic device of B16, the executable instructions further cause the processor to: acquiring content browsing information and click behavior information corresponding to a network page displayed by the client, wherein the content browsing information is used for representing whether the content corresponding to the network page is browsed by a user or not, and the click behavior information is used for representing whether the content corresponding to the network page is clicked by the user or not; and when the content browsing information and the clicking behavior information meet the preference resetting condition, determining that the content corresponding to the network page displayed by the client is the content which is not interested by the user. B18. The electronic device of B16 or B17, the executable instructions further cause the processor to: and in the process of displaying the network page by the client, acquiring content browsing information and click behavior information corresponding to the network page in real time. B19. The electronic device of any of B17-B18, the executable instructions further cause the processor to: the information amount corresponding to the content browsing information is larger than a preset first threshold value, and/or the click amount corresponding to the click behavior information is smaller than a preset second threshold value. B20. The electronic device of any of B16-B19, the executable instructions further cause the processor to: popping up a pop-up box or a suspension box, and displaying the preference reset entry on the pop-up box or the suspension box; or, jumping the network page to a preference setting page, and displaying the preference resetting entry on the preference setting page; or determining a currently displayed page block in the network page, adjusting a next page block of the currently displayed page block to be a setting block when a page downslide instruction sent by a user is received, and displaying the setting block and a preference reset entry contained in the setting block. B21. The electronic device of any of B16-B20, wherein the preference reset portal includes at least: a first-level preference reset entry for setting preference categories, and a second-level preference reset entry for setting preference keywords corresponding to the preference categories; wherein the preference reset entry comprises at least one of: a boxed preference reset entry, and a candidate push-button preference reset entry are entered. B22. The electronic device of any of B16-B21, the executable instructions further cause the processor to: determining a preference tag corresponding to each page block in the network page through a word segmentation algorithm, and adding the preference tag corresponding to each page block into a preference tag set corresponding to the network page; the executable instructions further cause the processor to: determining preference tags corresponding to all page blocks contained in the content which is not interested by the user in the network page as first class tags; and determining the preference labels except the first type labels in the preference label set as second type labels, and determining each candidate item contained in the preference resetting entry according to the second type labels. B23. The electronic device of any of B16-B21, the executable instructions further cause the processor to: determining a preference tag corresponding to each page block in the network page through a word segmentation algorithm, and adding the preference tag corresponding to each page block into a preference tag set corresponding to the network page; the executable instructions further cause the processor to: determining preference tags corresponding to all page blocks contained in the content browsing information corresponding to the network page as first-class tags; determining the preferred labels in the preferred label set except the first type labels as second type labels; displaying the second type of tags in a hotspot region of the preference reset entry, and displaying the first type of tags in a non-hotspot region of the preference reset entry; wherein the hot spot zone of the preference reset portal comprises: a central region and/or an upper region, the non-hotspot regions that prefer a reset portal comprising: an edge region and/or a lower region. B24. The electronic device of any of B17-B23, the executable instructions further cause the processor to: when the clicking behavior sent by the client aiming at the network page is monitored, determining a page element corresponding to the clicking behavior and a display position of the page element on the network page; and generating click behavior information corresponding to the network page displayed by the client according to the page element corresponding to the click behavior and the display position of the page element on the network page. B25. The electronic device of any of B17-B24, the executable instructions further cause the processor to: determining page block information corresponding to the network page, and determining the page layout of the network page according to the page block information; acquiring current position information of a page scroll bar corresponding to the network page, and determining a current display area in the network page according to the current position information, the page layout of the network page and the size of a display screen; and acquiring page element information corresponding to the current display area in the network page, and generating content browsing information corresponding to the network page displayed by the client according to the acquired page element information. B26. The electronic device of B25, the executable instructions further cause the processor to: analyzing each network page in advance, determining page block information corresponding to each network page according to an analysis result, and correspondingly storing the page identification and the page block information of each network page into a preset block information table; inquiring corresponding page block information in the block information table according to the page identifier of the loaded network page; or, the step of determining the page block information corresponding to the network page specifically includes: when the network page is loaded, analyzing the network page, and determining page block information corresponding to the network page according to an analysis result. B27. The electronic device of B25 or B26, the page tile information comprising at least one of: the method comprises the following steps of (1) total page block number, page block identification, page block position, page block type, arrangement mode of page elements contained in each page block and size and/or position of each page element; the executable instructions further cause the processor to: determining the size and/or position of each page block in the network page according to the arrangement mode of the page elements contained in each page block and the size and/or position of each page element; and determining the page size of the network page according to the total number of the page blocks contained in the page block information and the size and/or position of each page block in the network page. B28. The electronic device of any of B25-B27, the executable instructions further cause the processor to: after the network page is loaded and a page sliding instruction is not received, determining the current position information of a page scroll bar corresponding to the network page according to the initial position of the page scroll bar corresponding to the network page; and/or when a page sliding instruction is received, determining displacement information corresponding to the page sliding instruction, and determining the current position information of a page scroll bar corresponding to the network page according to the direction and the size of the displacement information. B29. The electronic device of any of B25-B28, the executable instructions further cause the processor to: judging whether the retention time of the current display area on a display screen exceeds a first preset threshold value, if so, acquiring page element information corresponding to the current display area, and generating content browsing information corresponding to the network page displayed by the client according to the acquired page element information. B30. The electronic device of any of B16-B29, wherein the web page includes: a web page displayed in the browser and a web page displayed in the mobile APP; the page elements include page elements of a book type, and the page element information specifically includes: element name, element location, and/or element type.

The invention also discloses: C31. a computer storage medium having at least one executable instruction stored therein, the executable instruction causing a processor to: judging whether the content corresponding to the network page displayed by the client is the content which is not interested by the user; if yes, displaying a preset preference reset entrance, and receiving user preference information through the preference reset entrance; and adjusting the display content in the network page according to the user preference information. C32. The computer storage medium of C31, the executable instructions further cause the processor to: acquiring content browsing information and click behavior information corresponding to a network page displayed by the client, wherein the content browsing information is used for representing whether the content corresponding to the network page is browsed by a user or not, and the click behavior information is used for representing whether the content corresponding to the network page is clicked by the user or not; and when the content browsing information and the clicking behavior information meet the preference resetting condition, determining that the content corresponding to the network page displayed by the client is the content which is not interested by the user. C33. The computer storage medium of C31 or C32, the executable instructions further cause the processor to: and in the process of displaying the network page by the client, acquiring content browsing information and click behavior information corresponding to the network page in real time. C34. The computer storage medium of any of C32-C33, the executable instructions further cause the processor to: the information amount corresponding to the content browsing information is larger than a preset first threshold value, and/or the click amount corresponding to the click behavior information is smaller than a preset second threshold value. C35. The computer storage medium of any of C31-C34, the executable instructions further cause the processor to: popping up a pop-up box or a suspension box, and displaying the preference reset entry on the pop-up box or the suspension box; or, jumping the network page to a preference setting page, and displaying the preference resetting entry on the preference setting page; or determining a currently displayed page block in the network page, adjusting a next page block of the currently displayed page block to be a setting block when a page downslide instruction sent by a user is received, and displaying the setting block and a preference reset entry contained in the setting block. C36. The computer storage medium of any of C31-C35, wherein the preference reset portal includes at least: a first-level preference reset entry for setting preference categories, and a second-level preference reset entry for setting preference keywords corresponding to the preference categories; wherein the preference reset entry comprises at least one of: a boxed preference reset entry, and a candidate push-button preference reset entry are entered. C37. The computer storage medium of any of C31-C36, the executable instructions further cause the processor to: determining a preference tag corresponding to each page block in the network page through a word segmentation algorithm, and adding the preference tag corresponding to each page block into a preference tag set corresponding to the network page; the executable instructions further cause the processor to: determining preference tags corresponding to all page blocks contained in the content which is not interested by the user in the network page as first class tags; and determining the preference labels except the first type labels in the preference label set as second type labels, and determining each candidate item contained in the preference resetting entry according to the second type labels. C38. The computer storage medium of any of C31-C36, the executable instructions further cause the processor to: determining a preference tag corresponding to each page block in the network page through a word segmentation algorithm, and adding the preference tag corresponding to each page block into a preference tag set corresponding to the network page; the executable instructions further cause the processor to: determining preference tags corresponding to all page blocks contained in the content browsing information corresponding to the network page as first-class tags; determining the preferred labels in the preferred label set except the first type labels as second type labels; displaying the second type of tags in a hotspot region of the preference reset entry, and displaying the first type of tags in a non-hotspot region of the preference reset entry; wherein the hot spot zone of the preference reset portal comprises: a central region and/or an upper region, the non-hotspot regions that prefer a reset portal comprising: an edge region and/or a lower region. C39. The computer storage medium of any of C32-C38, the executable instructions further cause the processor to: when the clicking behavior sent by the client aiming at the network page is monitored, determining a page element corresponding to the clicking behavior and a display position of the page element on the network page; and generating click behavior information corresponding to the network page displayed by the client according to the page element corresponding to the click behavior and the display position of the page element on the network page. C40. The computer storage medium of any of C32-C39, the executable instructions further cause the processor to: determining page block information corresponding to the network page, and determining the page layout of the network page according to the page block information; acquiring current position information of a page scroll bar corresponding to the network page, and determining a current display area in the network page according to the current position information, the page layout of the network page and the size of a display screen; and acquiring page element information corresponding to the current display area in the network page, and generating content browsing information corresponding to the network page displayed by the client according to the acquired page element information. C41. The computer storage medium of C40, the executable instructions further cause the processor to: analyzing each network page in advance, determining page block information corresponding to each network page according to an analysis result, and correspondingly storing the page identification and the page block information of each network page into a preset block information table; inquiring corresponding page block information in the block information table according to the page identifier of the loaded network page; or, the step of determining the page block information corresponding to the network page specifically includes: when the network page is loaded, analyzing the network page, and determining page block information corresponding to the network page according to an analysis result. C42. The computer storage medium of C40 or C41, the page tile information comprising at least one of: the method comprises the following steps of (1) total page block number, page block identification, page block position, page block type, arrangement mode of page elements contained in each page block and size and/or position of each page element; the executable instructions further cause the processor to: determining the size and/or position of each page block in the network page according to the arrangement mode of the page elements contained in each page block and the size and/or position of each page element; and determining the page size of the network page according to the total number of the page blocks contained in the page block information and the size and/or position of each page block in the network page. C43. The computer storage medium of any of C40-C42, the executable instructions further cause the processor to: after the network page is loaded and a page sliding instruction is not received, determining the current position information of a page scroll bar corresponding to the network page according to the initial position of the page scroll bar corresponding to the network page; and/or when a page sliding instruction is received, determining displacement information corresponding to the page sliding instruction, and determining the current position information of a page scroll bar corresponding to the network page according to the direction and the size of the displacement information. C44. The computer storage medium of any of C40-C43, the executable instructions further cause the processor to: judging whether the retention time of the current display area on a display screen exceeds a first preset threshold value, if so, acquiring page element information corresponding to the current display area, and generating content browsing information corresponding to the network page displayed by the client according to the acquired page element information. C45. The computer storage medium of any of C41-C44, wherein the web page comprises: a web page displayed in the browser and a web page displayed in the mobile APP; the page elements include page elements of a book type, and the page element information specifically includes: element name, element location, and/or element type.

Claims

1. A method of content push, comprising:

judging whether the content corresponding to the network page displayed by the client is the content which is not interested by the user;

if yes, displaying a preset preference reset entrance, and receiving user preference information through the preference reset entrance;

and adjusting the display content in the network page according to the user preference information.

2. The method according to claim 1, wherein the step of determining whether the content corresponding to the web page displayed by the client is content that is not of interest to the user specifically comprises:

acquiring content browsing information and click behavior information corresponding to a network page displayed by the client, wherein the content browsing information is used for representing whether the content corresponding to the network page is browsed by a user or not, and the click behavior information is used for representing whether the content corresponding to the network page is clicked by the user or not;

and when the content browsing information and the clicking behavior information meet the preference resetting condition, determining that the content corresponding to the network page displayed by the client is the content which is not interested by the user.

3. The method according to claim 1 or 2, wherein the step of obtaining content browsing information and click behavior information corresponding to the web page displayed by the client specifically includes: and in the process of displaying the network page by the client, acquiring content browsing information and click behavior information corresponding to the network page in real time.

4. The method according to any of claims 2-3, wherein the preference reset condition specifically comprises:

the information amount corresponding to the content browsing information is larger than a preset first threshold value, and/or the click amount corresponding to the click behavior information is smaller than a preset second threshold value.

5. The method according to any of claims 1-4, wherein the step of displaying the preset preference reset entry specifically comprises:

popping up a pop-up box or a suspension box, and displaying the preference reset entry on the pop-up box or the suspension box; or,

jumping the network page into a preference setting page, and displaying the preference resetting entrance on the preference setting page; or,

determining a currently displayed page block in the network page, adjusting a next page block of the currently displayed page block to be a setting block when a page downslide instruction sent by a user is received, and displaying the setting block and a preference reset entry contained in the setting block.

6. The method of any of claims 1-5, wherein the preference reset portal comprises at least: a first-level preference reset entry for setting preference categories, and a second-level preference reset entry for setting preference keywords corresponding to the preference categories;

wherein the preference reset entry comprises at least one of: a boxed preference reset entry, and a candidate push-button preference reset entry are entered.

7. The method of any of claims 1-6, wherein the step of receiving user preference information via the preference reset portal is preceded by: determining a preference tag corresponding to each page block in the network page through a word segmentation algorithm, and adding the preference tag corresponding to each page block into a preference tag set corresponding to the network page;

the displaying of the preset preference reset entry further comprises:

determining preference tags corresponding to all page blocks contained in the content which is not interested by the user in the network page as first class tags;

and determining the preference labels except the first type labels in the preference label set as second type labels, and determining each candidate item contained in the preference resetting entry according to the second type labels.

8. The method of any of claims 1-6, wherein the step of receiving user preference information via the preference reset portal is preceded by: determining a preference tag corresponding to each page block in the network page through a word segmentation algorithm, and adding the preference tag corresponding to each page block into a preference tag set corresponding to the network page;

the displaying of the preset preference reset entry further comprises:

determining preference tags corresponding to all page blocks contained in the content browsing information corresponding to the network page as first-class tags;

determining the preferred labels in the preferred label set except the first type labels as second type labels;

displaying the second type of tags in a hotspot region of the preference reset entry, and displaying the first type of tags in a non-hotspot region of the preference reset entry;

wherein the hot spot zone of the preference reset portal comprises: a central region and/or an upper region, the non-hotspot regions that prefer a reset portal comprising: an edge region and/or a lower region.

9. An electronic device, comprising: the system comprises a processor, a memory, a communication interface and a communication bus, wherein the processor, the memory and the communication interface complete mutual communication through the communication bus;

the memory is configured to store at least one executable instruction that causes the processor to: judging whether the content corresponding to the network page displayed by the client is the content which is not interested by the user; if yes, displaying a preset preference reset entrance, and receiving user preference information through the preference reset entrance; and adjusting the display content in the network page according to the user preference information.

10. A computer storage medium having at least one executable instruction stored therein, the executable instruction causing a processor to: judging whether the content corresponding to the network page displayed by the client is the content which is not interested by the user; if yes, displaying a preset preference reset entrance, and receiving user preference information through the preference reset entrance; and adjusting the display content in the network page according to the user preference information.