CN107273489A - Content delivery method, electronic equipment and computer-readable storage medium - Google Patents

Abstract

The invention discloses a kind of content delivery method, electronic equipment and computer-readable storage medium.This method includes：Judge whether the corresponding content of Webpage that client is shown is the uninterested content of user；If so, then showing that default preference resets entrance, and entrance reception user preference information is reset by preference；Display content in Webpage is adjusted according to user preference information.Scheme in the present invention can solve the problem that in the prior art in pushed information the collection of feedback information is more delayed and the problem of needing user's active operation, improves the negative-feedback efficiency of push process, optimizes the processing procedure of content push.

Description

Content delivery method, electronic equipment and computer-readable storage medium

Technical field

The present invention relates to field of computer technology, and in particular to a kind of content delivery method, electronic equipment and computer are deposited Storage media.

Background technology

User obtains information for convenience, and many websites or APP can push various information content to user.In actual feelings In condition, whether the usual content for determining that website or APP are pushed using information flow police meets the actual demand of user, so as to right Follow-up push content is adjusted.

Wherein, information flow police can determine user for pushing whether content is satisfied with by analyzing information flow, Leading position is progressively occupied in all kinds of Domestic News, reading, audio frequency and video APP.Information flow police further includes being used to receive Collect the positive feedback trading strategy of positive feedback information and the negative-feedback strategy for collecting negative feedback information.Wherein, negative-feedback plan Somewhat there is substantial worth, the iteration and optimization for algorithm policy play decisive role.At present, negative-feedback strategy pair is being used When push content is adjusted optimization, actively set or modification use in position of some fixation or entrance by user Family preferred contents, and then filter out content corresponding with the user preference content and pushed.

But, during the embodiment of the present invention is realized, inventor has found that at least there are the following problems in the prior art： Above-mentioned negative feedback mode is necessarily dependent upon the setting operation that user actively triggers, and user must be actively found for setting or changing The position of user preference content or entrance.If user have no time or it is idle in actively trigger user preference content setting operate if can not Realize the collection of negative-feedback.Therefore, aforesaid way proposes higher requirement to user, has both added the cumbersome of user Degree, reduces Consumer's Experience again.

The content of the invention

In view of the above problems, it is proposed that the present invention so as to provide one kind overcome above mentioned problem or at least in part solve on State the content delivery method, electronic equipment and computer-readable storage medium of problem.

According to an aspect of the invention, there is provided a kind of content delivery method, including：Judge the network that client is shown Whether the corresponding content of the page is the uninterested content of user；If so, then showing that default preference resets entrance, and pass through institute State preference and reset entrance reception user preference information；Adjusted according to the user preference information in the display in the Webpage Hold.

According to another aspect of the present invention there is provided a kind of electronic equipment, including：Processor, memory, communication interface and Communication bus, processor, memory and communication interface complete mutual communication by communication bus；Memory is used to deposit extremely A few executable instruction, executable instruction makes to operate below the computing device：Judge the Webpage pair that client is shown Whether the content answered is the uninterested content of user；If so, then showing that default preference resets entrance, and pass through the preference Reset entrance and receive user preference information；Display content in the Webpage is adjusted according to the user preference information.

According to another aspect of the invention there is provided a kind of computer-readable storage medium, at least one is stored with storage medium Executable instruction, executable instruction makes to operate below computing device：Judge the corresponding content of Webpage that client is shown Whether it is the uninterested content of user；If so, then showing that default preference resets entrance, and entrance is reset by the preference Receive user preference information；Display content in the Webpage is adjusted according to the user preference information.

In content delivery method, electronic equipment and the computer-readable storage medium that the present invention is provided, it can interpolate that and client Hold whether the corresponding content of the Webpage of display is the uninterested content of user, if so, then showing default preference weight Posting port, and entrance reception user preference information is reset by preference；Finally according in user preference information adjustment Webpage Display content.As can be seen here, the present invention can the corresponding content of Webpage that shows of active analysis client whether be use The uninterested content in family, if analysis result is yes, shows that default preference resets entrance and resets entrance by preference and connects User preference information is received, the setting operation of user preference information is actively triggered without user, so as to simplify user's operation, improve Negative-feedback efficiency during pushing, optimizes the processing procedure of content push.

Described above is only the general introduction of technical solution of the present invention, in order to better understand the technological means of the present invention, And can be practiced according to the content of specification, and in order to allow above and other objects of the present invention, feature and advantage can Become apparent, below especially exemplified by the embodiment of the present invention.

Brief description of the drawings

By reading the detailed description of hereafter preferred embodiment, various other advantages and benefit is common for this area Technical staff will be clear understanding.Accompanying drawing is only used for showing the purpose of preferred embodiment, and is not considered as to the present invention Limitation.And in whole accompanying drawing, identical part is denoted by the same reference numerals.In the accompanying drawings：

Fig. 1 shows the flow chart for the content delivery method that the embodiment of the present invention one is provided；

Fig. 2 shows the flow chart for the content delivery method that the embodiment of the present invention two is provided；

Fig. 3 shows that the user that the embodiment of the present invention two is provided sends click behavior for Webpage and chooses correspondence book The Webpage schematic diagram of nationality；

Fig. 4 is the page display figure for the Webpage that the user that the embodiment of the present invention two is provided currently browses；

Fig. 5 is shown does not produce click behavior when the user that the embodiment of the present invention two is provided is browsed more than 10 page blocks Display page schematic diagram；

Fig. 6 shows that the preference that the embodiment of the present invention two is provided sets the page of one-level preference replacement entrance in the page to show Figure；

Fig. 7 shows that the preference that the embodiment of the present invention two is provided sets the page that two grades of preferences reset entrance in the page to show Figure；

Fig. 8 is that the user that the embodiment of the present invention two is provided sets the page display figure after user preference information；

Fig. 9 shows the structural representation of according to embodiments of the present invention four a kind of electronic equipment.

Embodiment

The exemplary embodiment of the disclosure is more fully described below with reference to accompanying drawings.Although showing the disclosure in accompanying drawing Exemplary embodiment, it being understood, however, that may be realized in various forms the disclosure without should be by embodiments set forth here Limited.On the contrary, these embodiments are provided to facilitate a more thoroughly understanding of the present invention, and can be by the scope of the present disclosure Complete conveys to those skilled in the art.

The invention provides a kind of content delivery method, electronic equipment and computer-readable storage medium, existing skill can solve the problem that In art in pushed information, the collection of feedback information is more delayed and the problem of needing user's active operation, improves and pushed The negative-feedback efficiency of journey, optimizes the processing procedure of content push.

Embodiment one

Fig. 1 shows the flow chart for the content delivery method that the embodiment of the present invention one is provided.As shown in figure 1, this method bag Include following steps：

Step S110：Judge whether the corresponding content of Webpage that client is shown is the uninterested content of user.

Specifically, the Webpage shown in Webpage can include showing in browser Webpage, mobile APP Etc. being available for the Webpage that user is browsed in each Terminal Type.

Wherein, whether judge content that Webpage shows is that the method for the uninterested content of user can have a variety of, Content information and user that the Webpage currently shown is shown in terminal display can for example be obtained to Network page The information such as the operation information in face, then judge whether the content that Webpage is shown is that user is uninterested according to above- mentioned information Content.Whether in specific implementation, it is that the method for the uninterested content of user can be by this to judge content that Webpage shows Art personnel are configured according to actual conditions, the invention is not limited in this regard.For example, can be by analyzing user behavior The mode of daily record is determined.

Step S120：If so, then showing that default preference resets entrance, and entrance reception user preference is reset by preference Information.

Specifically, if the judged result in step S110 is yes, i.e., the content that the current network page is shown is that user does not feel The content of interest, then show that default preference resets entrance, and resets entrance reception user preference information by the preference, with reality According to the above-mentioned user preference information received to aobvious in the current network page in present subsequent step (correspondence step S130) Show that content is adjusted.Wherein, the display mode that preference resets entrance can be that ejection plays frame or suspended frame, webpage and the side such as redirects Formula, the invention is not limited in this regard；The input mode that preference resets entrance can be defeated for input frame formula, candidate's push button, voice Enter formula, picture scanning formula etc., as long as corresponding user preference information, the invention is not limited in this regard can be got.In addition, Preference, which resets entrance, can set multiple ranks, for example, set one-level preference to reset entrance, and reset in one-level preference under entrance Two grades of preferences are set to reset entrance etc..In display, preference resets entrance and can successively shown from high to low (i.e. according to rank Grade display successively from one-level to n).

Step S130：Display content in the Webpage is adjusted according to user preference information.

Specifically, in this step, according to the user preference information received in the step s 120 in Webpage Display content is adjusted, the content that the display content in Webpage is adjusted to be consistent with user preference information.It is specific real Shi Zhong, can be by people in the art according to the specific adjustment mode that user preference information adjusts the display content in Webpage Member is configured according to actual conditions, the invention is not limited in this regard.

As can be seen here, in the content delivery method that the present invention is provided, it can interpolate that the Webpage shown with client Whether corresponding content is the uninterested content of user, if so, then showing that default preference resets entrance, and passes through preference Reset entrance and receive user preference information；The display content in Webpage is adjusted finally according to user preference information.Therefore, originally Invention can the corresponding content of Webpage that shows of active analysis client whether be the uninterested content of user, if analysis As a result it is yes, then shows that default preference resets entrance and resets entrance by preference and receive user preference information, without user The setting operation of user preference information is actively triggered, so that the negative-feedback effect during simplifying user's operation, improving push Rate, optimizes the processing procedure of content push.

Embodiment two

Fig. 2 shows the flow chart for the content delivery method that the embodiment of the present invention two is provided.Wherein, enumerated in the present embodiment Some report the example of daily record, and table 1 is the corresponding lexical or textual analysis table of the log information reported in the example that the present embodiment is enumerated.

Table 1

blocks	Block lists information
		block_id	Block id
block_pos	Position of the block in the page (according to the order on displayed page)
		block_type	Block type
cli_res_id	Resource id
		cli_res_name	Resource name
cli_res_pos	Resource location

As shown in Fig. 2 the method in the present embodiment comprises the following steps：

Step S210：Obtain content-browsing information corresponding with the Webpage that client is shown and click on behavior letter Breath.

Wherein, above-mentioned Webpage includes：The Webpage shown in the Webpage that is shown in browser, mobile APP Etc. being available for the Webpage that user is browsed in terminal.Wherein, each Webpage is by one or more page block group Into.Wherein, content-browsing information is used to characterize whether the corresponding content of Webpage is browsed by user, and clicking on behavioural information is used for Characterize whether the corresponding content of Webpage is clicked on by user.

Wherein, obtain content-browsing information corresponding with the Webpage that client is shown and click on the side of behavioural information Method can have a variety of, in the present embodiment, preferably by obtaining User action log, and by parsing in User action log Corresponding informance is come the corresponding content-browsing information of the Webpage that obtains with client is shown and clicks on behavioural information.

Specifically, corresponding click behavioural information is used to record client for the network to Webpage on the client All kinds of interbehaviors that the page is sent.The specific type for needing recording interactive behavior (including the various energy such as double-clicks, clicked, pulling Enough behavior types interacted with Webpage) and interbehavior object.Correspondingly, the click behavioural information can pass through Following manner is obtained：Whenever monitoring that client is directed to the click behavior that Webpage is sent, it is determined that relative with clicking on behavior Display location of the page elements and page elements answered on Webpage；Then according to corresponding with above-mentioned click behavior The Webpage that page elements and page elements are included in the display location generation User action log on Webpage exists Corresponding click behavioural information in client.Wherein, in the present embodiment, above-mentioned page elements include the page member of books type Element, the page elements of related books type such as the title of books, author, brief introduction and book cover, then corresponding point Hitting the specifying information of behavior includes：The information related to the page elements such as element term, element position and element type.Tool During body is implemented, as shown in Figure 3.Fig. 3 is that user sends click behavior for Webpage and chooses the Webpage of correspondence books Schematic diagram.In the Webpage shown in Fig. 3, when user clicks on the books for showing the bar inframe shown in the page, then report Following daily record：

{"block_id":"week_hot","block_pos:3","block_type":"3","cli_res_id":" 10933702","cli_res_name":" most strong military god ", " cli_res_pos ":"1"}

Corresponding content-browsing information is used to record client for the Webpage to Webpage on the client Browsing content, i.e.,：The display content of the Webpage on the client.Correspondingly, the content-browsing information can pass through such as lower section Formula is obtained：The page block information corresponding with Webpage is determined first, and Webpage is determined according to page block information Page layout；Then obtain the current location information of the corresponding page scroll bar of Webpage, according to current location information and The page layout and display screen size of Webpage determine the current display area in Webpage；Finally obtain Webpage In page elements information corresponding with current display area, generated according to the page elements information that gets in User action log Comprising Webpage corresponding content-browsing information on the client.Wherein, page block information include the page block sum, The page is block-identified, page block locations, page block type, the arrangement mode of the page elements included in each page block One or more of and the size and/or positional information of each page elements.

Specifically, it is determined that during page block information, its determination mode has a variety of.In a kind of optional scheme, its is true Determining mode can be：Each Webpage is parsed in advance, the corresponding page of each Webpage is determined according to analysis result Face block information, and corresponding page iden-tity is set up for the Webpage, then by the page iden-tity and page of each Webpage Face block information correspondence storage is into default block information table, and the page iden-tity of the Webpage according to loading, interrogation zone Corresponding page block information in block information table.Wherein, the page iden-tity of above-mentioned Webpage can be the Webpage id, The information such as url.The advantage of such scheme is：Parsed in advance for each Webpage, and according to above-mentioned analysis result The block information table of the page iden-tity comprising the Webpage and page block information corresponding with the Webpage is set up, because This it is determined that during page block information corresponding with the Webpage of loading, can be inquired about directly in above-mentioned block information table with The corresponding page block information of page iden-tity of the Webpage of loading, so as to realize the quick page block for determining Webpage The purpose of information, is a kind of processing mode of efficient quick.

In another optional scheme, determining the mode of page block information can be：It is right when the load networks page The Webpage of above-mentioned loading is parsed, and the corresponding page block information of Webpage is determined according to analysis result.The program Advantage be：Because the renewal that the content in Webpage may carry out not timing (is such as deleted old in Webpage Content, add new content in Webpage or the corresponding content in Webpage be modified etc.), therefore this programme In method can carry out real time parsing and obtaining corresponding page block information for the Webpage of loading, make the page of acquisition Face block information is more accurate.

Herein, it is to be noted that, determine that the method for page block information includes but is not limited to above-mentioned enumerate in the present invention Two kinds of alternatives.In specific implementation, those skilled in the art can also according to actual conditions with other ways of realization come Determine corresponding page block information, the invention is not limited in this regard in Webpage.Meanwhile, Webpage is directed in the present invention The specific analysis mode of parsing can be configured by those skilled in the art according to actual conditions, and the present invention is not limited this System.

Specifically, when determining the page layout of Webpage according to page block information, its determination method can have many Kind.Wherein, in the present embodiment, preferably the page layout of Webpage is determined by determining the page size of Webpage. Specifically, it is determined that Webpage page size when, can be directly according to the size and each page of each page block Block corresponding page block locations determine, or can also be according to each page elements included in page block information The page size of Webpage is calculated and determined in the information such as size, position and page block locations.Wherein, each page pool The size and arrangement mode of block may be identical, it is also possible to different；Meanwhile, the chi of the page elements included in each page block Very little and arrangement mode may be identical, it is also possible to different.Therefore, in order to more accurately determine the page size of Webpage, In the present embodiment, the page size of Webpage is preferably determined by following scheme：First according in each page block Comprising the arrangement mode of page elements and the size of each page elements and/or position determine each page block in Webpage Size and/or position, it is determined that after the page size of each page block, further being included according in page block information The page block sum and Webpage in each page block size and/or position, determine the page chi of Webpage It is very little.It is understood that those skilled in the art can also be according to the other algorithms of use of actual conditions come the calculating network page Page size, the present invention is not restricted to the specific algorithm of the page size of this Webpage.

In addition, those skilled in the art can also by determine the page block of each in Webpage arrangement mode and/ Or the information such as put in order of the page block of each in Webpage determines the page layout of Webpage.Wherein, with it is above-mentioned really Determine the process of page size similarly, the arrangement mode of the page block of each in Webpage, the determination for the information such as put in order The determination mode similar with determining page size, the invention is not limited in this regard can also be used.In a word, in specific implementation, root Determine that the determination method of the page layout of Webpage can be by those skilled in the art according to actual feelings according to page block information It is configured the need for condition, the invention is not limited in this regard.

After the page layout of Webpage is determined according to page block information, Webpage is further obtained corresponding The current location information of page scroll bar.Wherein, the corresponding page scroll bar of Webpage can include：The page scroll of longitudinal direction The page scroll bar of bar and/or transverse direction.The page scroll bar of longitudinal direction upwardly or downwardly slides the page in the vertical direction； Horizontal page scroll bar is used to slide the page to the left or to the right in the horizontal direction.Page elements information includes：Masurium The information related to the page elements such as title, element position, element type.The acquisition methods of current location information can have many Kind.Two kinds of alternatives are enumerated below for different scenes.

Wherein, in a kind of optional scheme, its acquisition methods is：After the completion of Webpage loading, and do not receive During page slip instruction, determine that the corresponding page of Webpage is rolled according to the initial position of the corresponding page scroll bar of Webpage The current location information of dynamic bar.The program it is particularly applicable to not yet receive the page slip that user sends after Webpage loading In the scene of instruction.Specifically, completed when Webpage is loaded, and when not receiving page slip instruction, now page scroll Bar is usually located at the top of Webpage, for example, for the page scroll bar of longitudinal direction, it can be located at the most upper of Webpage End；For horizontal page scroll bar, it can be located at high order end of Webpage, etc..Certainly, page scroll bar is initial Position is specifically dependent upon program design mode, and the present invention only need to get the initial position of page scroll bar, not to page The initial position of face scroll bar is defined.Correspondingly, the initial position of the page scroll bar got is defined as page rolling The current location of dynamic bar, the current display area of display is given tacit consent to thus, it is possible to get after Webpage loading.

In another optional scheme, it can be determined simultaneously according to relative position of the page scroll bar in Webpage Obtain the current location information of page scroll bar.I.e.：When receiving page slip instruction, it is determined that relative with page slip instruction The displacement information answered, the present bit confidence of the corresponding page scroll bar of Webpage is determined according to the direction of displacement information and size Breath.The program it is particularly applicable to after the completion of Webpage loading, and further receive the page slip instruction that user sends In scene.When it is implemented, both can redefine working as page scroll bar after a page slip instruction whenever receiving Front position information, can be upgraded in time with the current location information for ensuring page scroll bar；Can also be only in page slip instruction The size of corresponding displacement information redefines the current location information of page scroll bar when exceeding default displacement threshold value, with Prevent from increasing unnecessary amount of calculation because of the small slip of page scroll bar.For example, above-mentioned displacement threshold value is pre-set, when When receiving page slip instruction, determine whether the size of the displacement information corresponding with page slip instruction whether more than upper Default displacement threshold value is stated, if so, then determining the corresponding page scroll bar of Webpage according to the direction of displacement information and size Current location information.Wherein, the purpose of above-mentioned displacement threshold value is set to be：What if user produced during the page is slided Displacement is very small, so that (not occurring in new books in Webpage when the content in Webpage does not occur significant change Hold and book contents old in Webpage also do not disappear), then it can be prevented effectively from near by above-mentioned deterministic process As network page content compute repeatedly, improve treatment effeciency.The size of above-mentioned displacement threshold value can be entered according to actual conditions Row is set, the invention is not limited in this regard.

Alternatively, when obtaining the current location of the corresponding page scroll bar of Webpage, a stop can also be set Time threshold, then whenever the change in location of the corresponding page scroll bar of Webpage is monitored, judge page scroll bar in change Whether the position residence time after change is more than default residence time threshold value, if so, then obtaining the corresponding page of Webpage The current location information of scroll bar.Herein, the purpose of residence time threshold value is set to be：User is when sliding page scroll bar Generally there will be two kinds of situations, and one kind is that page scroll bar is slid into current location, then to working as where page scroll bar The corresponding network page content in front position carries out brose and reading；Or, user is quickly to slip over page scroll bar, and the page is rolled The corresponding network page content in current location where dynamic bar does not carry out brose and reading.For example, when network page content is longer When, possible user only wants to fast browsing to the content of page bottom, refers to therefore, user continuously have issued three pages and slide Order, correspondingly, the position of page scroll bar changes three times therewith, and still, the position of page scroll bar changes twice preceding Afterwards, the position not after change is stopped, but rapid change has arrived the next position, and correspondingly, user is likely to not Corresponding content of pages is browsed after to being changed twice before page scroll bar, and has only browsed page scroll bar the 3rd It is secondary change after corresponding content of pages.Therefore, it is actually clear in order to more accurately filter out user in the above case said The content of pages look at, it is necessary to set a residence time threshold value, for judge user whether the present bit pair with page scroll bar Put corresponding network page content to be read, if position residence time of the page scroll bar after change is more than the stop Between threshold value, then it is assumed that user is read to above-mentioned network page content, the corresponding present bit confidence for obtaining page scroll bar Breath；It is on the contrary, then it is assumed that user is the corresponding Webpage in current location where quickly slipping over page scroll bar, not to upper The content stated in Webpage carries out brose and reading, then cancels the current location information for obtaining page scroll bar.Wherein, it is above-mentioned to stop Staying the size of time threshold can be configured according to actual conditions, for example, could be arranged to 1s, 2s etc., the present invention to this not It is restricted.

After the current location information of above-mentioned page scroll bar is obtained, further according to the present bit confidence of above-mentioned determination The page size and display screen size of breath and Webpage determine the current display area in Webpage.Wherein, show Screen size includes the information related to display screen size size such as the height of display screen and/or the width of display screen, Current display area be the current network page show within display screen, the correspondence of the Webpage that is available for user to be browsed Region.

Specifically, it is determined that during current display area in Webpage, being specifically as follows：First according to above-mentioned present bit The page layout of confidence breath and Webpage, it is determined that the page block of the designated edge position in current display area； Then according to display screen size and the position of the page block of designated edge position, the whole in current display area is determined Page block.For example, when the current location information of page scroll bar includes positional information page scroll bar in a longitudinal direction, And display screen size, when including display screen height, the designated edge position in current display area includes current display area In page top or the Bottom of Page in current display area；And/or, when the current location information bag of page scroll bar Include the positional information of page scroll bar in a lateral direction, and display screen size is when including display screen width, current display Designated edge position in region includes the page left end in current display area or the page in current display area is right End.

It is determined that after current display area in Webpage, further obtain in Webpage with current display area Corresponding page elements information, and the Webpage included in User action log is generated according to the page elements information got Corresponding content-browsing information on the client.

In specific implementation, as shown in figure 4, Fig. 4 is the page display figure for the Webpage that user currently browses.User is beating Open after the display page, the following daily record of correspondence real-time report：

{"block_id":"banner","block_pos":"1","block_type":"1"},

{"block_id":"menu","block_pos":"2","block_type":"2"},

{"block_id":"week_hot","block_pos:3","block_type":"3","cli_res_id":" 10933702",

"cli_res_name":" most strong military god ", " cli_res_pos ":" 1 ",

"cli_res_id":"10933703","cli_res_name":" Lv's cloth of three states is all over the world

","cli_res_pos":"2","cli_res_id":"10933704","cli_res_name":" eight years old Supreme Being female： The phoenix despot lived again is all over the world ", " cli_res_pos ":"3"},

{"block_id":"recommend","block_pos":"4","block_type","3","cli_res_ id":"10933705","cli_res_name":" very whole city of giving a wee smile ", " cli_res_pos ":"1"}

In the present embodiment, in order to ensure the ageing of display content, it is determined that content-browsing information and click behavior During information, can during client display network page, obtain in real time the corresponding content-browsing information of Webpage with And behavioural information is clicked on, to improve the ageing of this programme.Wherein, content-browsing information is being obtained in real time and behavior is clicked on During information, only it can be performed when content-browsing information and click behavioural information update, or, can also be every pre- If content-browsing information of very first time interval acquiring and click on behavioural information.Herein, above-mentioned very first time interval Size can be configured by those skilled in the art according to actual conditions, the invention is not limited in this regard.

Step S220：When the above browses information and click behavioural information meets preference replacement condition, it is determined that objective The corresponding content of Webpage that family end is shown is the uninterested content of user.

Specifically, preference reset condition be for content-browsing information and click on behavioural information set threshold type or The other types of negative-feedback trigger condition of person.Preference, which resets condition, to be used to judge whether user is emerging to the content sense currently recommended Interest, so that it is determined that whether the corresponding content of Webpage that client is shown is the uninterested content of user.In the present embodiment In, preference, which resets condition, includes at least one of following condition：Content-browsing information is corresponding to contain much information in default One threshold value, and/or, click on the corresponding click volume of behavioural information and be less than default Second Threshold.

Specifically, when it is determined that whether content-browsing information and click behavioural information meet preference replacement condition, its is true Determining mode can have a variety of.For example, it may be determined that whether the corresponding information content of content-browsing information is more than default first threshold, And/or, it is determined that clicking on whether the corresponding click volume of behavioural information is less than default Second Threshold；If, it is determined that content-browsing Information and click behavioural information meet preference and reset condition.Wherein it is determined that whether the corresponding information content of content-browsing information is big Whether it is less than default second threshold in the decision logic of default first threshold click volume corresponding with click behavioural information is determined The decision logic of value both can be used alone, and can also be used in combination.Those skilled in the art are to first threshold and Second Threshold Concrete numerical value do not limit, generally, first threshold be more than Second Threshold.For example, default first threshold is set into 10, then When the page number of blocks of user's browse network page is more than 10, determines that content-browsing information is corresponding and contain much information in first Threshold value.It is 3 by default Second Threshold, i.e. when the number of times of user's click Webpage is less than 3 times, it is determined that clicking on behavioural information pair The click volume answered is less than Second Threshold, and then is determined for compliance with preference replacement condition, and by showing that default preference resets entrance Receive user preference information.For example, as shown in figure 5, when browsed 10 page blocks of user, user does not produce click still Behavior (does not show any page elements by indicating collimation mark in Fig. 5, represents user to the page in 10 browsed page blocks Face content does not produce click behavior), it is determined that content-browsing information and click behavioural information meet preference and reset condition.

Step S230：It is determined that during uninterested for the user content of the corresponding content of Webpage that shows of client, Show that default preference resets entrance, and entrance is reset by preference and receive user preference information.

Wherein, in the present embodiment, preference resets entrance and at least included：For setting the one-level preference of categories of preferences to reset Entrance, sets the one-level preference of categories of preferences to reset entrance as shown in fig. 6, being illustrated in Fig. 6 display page；And for setting Two grades of preferences for putting the preference keyword corresponding with categories of preferences reset entrance, as shown in fig. 7, being opened up in Fig. 7 display page Show that two grades of preferences for setting preference keyword reset entrance.It is understood that in specific implementation, in order to more accurately obtain User preference information, can also further set the other preference of more stages to reset entrance, for example, be reset in two grades of preferences under entrance Further set three-level preference to reset entrance, further set level Four preference to reset entrance etc. in the case where three-level preference resets entrance Deng, the present invention to preference reset entrance number of levels set is not restricted.Preference, which resets entrance, to be the inclined of input frame The preference inlet porting of good inlet porting and candidate's push button.It is understood that in specific implementation, preference resets entrance It may be arranged as preference inlet porting, preference inlet porting of picture scanning formula of phonetic entry formula etc..Herein, as long as User preference information can be obtained, the input mode that the present invention resets entrance to preference is not restricted.

Specifically, in the present embodiment so that the preference of candidate's push button resets entrance as an example, and preference resets entrance and specifically wrapped Include one-level preference and reset entrance and two grades of preferences replacement entrances.Fig. 6 shows that one-level preference resets entrance, specifically includes：All City's novel, ancient times describing love affairs, fantasy novel ... wait multiple one-level candidate items (being also one-level candidate button), each one-level candidate Item all corresponds to a categories of preferences.User just have selected corresponding categories of preferences after corresponding candidate item is clicked on.Fig. 8 exhibitions The display page of the user after selection two categories of preferences of corresponding city novel and clever different novel is shown.Similarly, Fig. 7 Show that two grades of preferences reset entrance, specifically include：It is good-looking, finish, fast-selling ... wait multiple two grades of candidate items, each two grades Candidate item one preference keyword of correspondence, can further be limited specific interior under a certain categories of preferences by preference keyword Hold.

When showing that default preference resets entrance, its display mode can have a variety of：Can be that ejection plays frame or suspension Frame, then shows that above-mentioned preference resets entrance on above-mentioned bullet frame or suspended frame；Or, Webpage is redirected and set for preference The page (as shown in Figure 6), sets in the preference and shows that preference resets entrance on the page；Or, it can also determine in Webpage The page block currently shown, when receiving the downslide page instruction that user sends, by under the page block currently shown One page block is adjusted to set block, and show the setting block and its in the preference that includes reset entrance, etc., specifically Show that default preference resets entrance as long as can be corresponded in implementation, the present invention is particularly shown mode not to preference replacement entrance It is restricted.

Specifically, determined for the ease of the categories of preferences and preference keyword that are selected according to user in corresponding display Hold, the candidate item included in entrance is reset also for more reasonably setting preference, in the present embodiment, by default inclined Reset well before entrance reception user preference information, still further comprise step：Determined by segmentation methods in Webpage Preference label corresponding to each page block；Then the preference label corresponding to each page block is added to and Network page In the corresponding preference tag set in face.Correspondingly, can be according to above-mentioned preference tag set when setting preference to reset entrance It is configured.Two kinds of optional methods to set up that preference resets entrance are described below：

In the first optional method, each page pool that the uninterested content of user in Webpage is included Preference label corresponding to block is defined as first kind label；Then by the preference in preference tag set in addition to first kind label Label is defined as Equations of The Second Kind label, and determines that preference resets each candidate item included in entrance according to Equations of The Second Kind label.Wherein, The uninterested content of user in Webpage it can be appreciated that the corresponding content-browsing information of Webpage (i.e. user is clear The content look at).Specifically, when service end is rendered to Webpage, it can be calculated by default segmentation methods The corresponding preference label of the page block of each in Webpage, is then set to the first kind by the uninterested preference label of user Label, while remaining preference label is set into Equations of The Second Kind label, then the corresponding content of Equations of The Second Kind preference label may be use Family content interested.When setting preference to reset entrance, obtain and belong to the preference label of Equations of The Second Kind label, and by above-mentioned acquisition The preference label for belonging to Equations of The Second Kind label be separately positioned in each candidate item, while display the page in show each candidate The content (as shown in Figure 6 and Figure 7) of the corresponding preference label of item.For example, preference label is " city novel ", the preference label pair In first candidate item that the display page shown in Fig. 6 should be arranged on, then " city novel ", etc. is shown in the candidate item.Its The setting of its preference label and display mode are similar with aforesaid way, and here is omitted.

In second of optional method, each page block that will be included in the corresponding content-browsing information of Webpage Corresponding preference label is defined as first kind label；Preference label in preference tag set in addition to first kind label is true It is set to Equations of The Second Kind label；The corresponding preference label of Equations of The Second Kind label is included in the hot spot region that preference resets entrance, by the The corresponding preference label of one class label is shown in the non-hot region that the preference resets entrance；Wherein, preference resets entrance Hot spot region include：Central area and/or upper area, the non-hot region that preference resets entrance include：Fringe region and/ Or lower area.The advantage of the display mode is, facilitates user quickly to find user's preference mark interested in hot spot region Label, and the preference label is selected.Wherein, hot spot region is region relatively eye-catching, that click probability is larger；Non-hot area Domain is relatively concealed, clicks on the less region of probability.Due to the eye-catching journey of the diverse location in hot spot region and/or non-hot region Degree and click probability are also not quite similar, and hence it is also possible to be each first kind according to the high low all kinds of factors of the interest-degree of user Label and/or Equations of The Second Kind label set different score values respectively, then determine it in hot spot region according to the score value of each label Or the particular location and/or display mode in non-hot region.In specific implementation, as shown in fig. 7, being provided with difference preference's label Button is shown in the corresponding region that the preference sets the page in different sizes, wherein, because user is to the emerging of " romantic novel " Interesting degree highest, the then middle position that " romantic novel " is shown in the preference setting page with the display mode of maximum icon is (i.e. hot Point region)；Because user is minimum to the interest-degree of " seniority among brothers and sisters ", then " ranks " and the preference is shown in minimal graph target display mode The bottom margin position (i.e. non-hot region) of the page is set.Wherein, above-mentioned default segmentation methods can be by art technology Personnel are configured according to actual conditions, the invention is not limited in this regard.In addition, those skilled in the art can also be according to reality Situation selects other set-up modes to set preference to reset entrance, and the set-up mode that the present invention resets entrance to preference is not restricted. In addition, what is included in the preference label corresponding to each page block in Webpage determines preference replacement entrance is each During individual candidate item, can also further by analyze User action log determine it is inclined corresponding to the page block that user has browsed Good label, and then its preference complement label in addition to the preference label corresponding to the page block that user has browsed is included inclined Reset in entrance well；Or, the User action log that can be combined with other clients analyzes the hobby of most users, Jin Ergen Preference is set to reset the candidate item in entrance according to the hobby of most users.

Step S240：Display content in Webpage is adjusted according to user preference information.

Specifically, after user preference information is received by preference replacement entrance, believe according to user preference is received Breath is adjusted to the display content type in Webpage, and the preference label lookup in user preference information is provided with pair The content of preference label is answered, the corresponding content found is then pushed to user, meets the display content in Webpage The interest or demand of user.

In summary, the present invention browses information and operation letter when based on accurate acquisition user in the browse network page On the basis of breath, information and operation information are browsed by user in real, and by the above- mentioned information to getting Negative-feedback information carry out in time processing prompt the user with adjustment preference in time to realize so that correspondence adjust Webpage in it is right The purpose for the display content answered, needs the tedious steps of user's active operation when simplifying adjustment pushed information type, improves The negative-feedback efficiency of push process, is that user brings many facilities while also corresponding to the accuracy for improving and pushing content.

Embodiment three

The embodiment of the present application three provides a kind of nonvolatile computer storage media, the computer-readable storage medium storage There is an at least executable instruction, the computer executable instructions can perform the content push side in above-mentioned any means embodiment Method.Executable instruction specifically can be used for so that being operated below computing device：Judge the Webpage correspondence that client is shown Content whether be the uninterested content of user；If so, then showing that default preference resets entrance, and reset into by preference Mouth receives user preference information；Display content in Webpage is adjusted according to user preference information.In a kind of optional implementation In mode, executable instruction further makes to operate below computing device：The Webpage that acquisition client is shown is corresponding interior Appearance browses information and clicks on behavioural information, and whether content-browsing information is clear by user for characterizing the corresponding content of Webpage Look at, clicking on behavioural information is used to characterize whether the corresponding content of Webpage is clicked on by user；When content-browsing information and point Hit behavioural information meet preference reset condition when, determine that the corresponding content of Webpage that client is shown is lost interest in for user Content.In a kind of optional embodiment, executable instruction further makes to operate below computing device：It is aobvious in client During showing Webpage, the corresponding content-browsing information of Webpage is obtained in real time and behavioural information is clicked on.In one kind In optional embodiment, preference resets condition and specifically included：Content-browsing information is corresponding to contain much information in default first Threshold value, and/or, click on the corresponding click volume of behavioural information and be less than default Second Threshold.In a kind of optional embodiment, Executable instruction also makes to operate below computing device：Ejection plays frame or suspended frame, and preference weight is shown on frame or suspended frame is played Posting port；Or, Webpage is redirected the page is set for preference, set in preference and show that preference resets entrance on the page；Or Person, determines the page block currently shown in Webpage, when receiving the downslide page instruction that user sends, will currently show Next page block of the page block shown is adjusted to set block, and show the setting block and its in the preference weight that includes Posting port.In a kind of optional embodiment, preference, which resets entrance, at least to be included：One-level preference for setting categories of preferences Entrance is reset, and for setting two grades of preferences of the preference keyword corresponding with categories of preferences to reset entrance；Wherein, preference Entrance is reset including at least one of following：Input frame preference and reset entrance and candidate's push button preference replacement entrance. In a kind of optional embodiment, executable instruction also makes to operate below computing device：Network is determined by segmentation methods The preference label corresponding to each page block in the page, the preference label corresponding to each page block is added to and net In the corresponding preference tag set of the network page；Each page block that the uninterested content of user in Webpage is included Corresponding preference label is defined as first kind label；Preference label in preference tag set in addition to first kind label is true It is set to Equations of The Second Kind label, determines that preference resets each candidate item included in entrance according to Equations of The Second Kind label.A kind of optional In embodiment, executable instruction also makes to operate below computing device：Determined by segmentation methods each in Webpage Preference label corresponding to page block, the preference label corresponding to each page block is added to corresponding with Webpage In preference tag set；The preference mark corresponding to each page block that will be included in the corresponding content-browsing information of Webpage Label are defined as first kind label；Preference label in preference tag set in addition to first kind label is defined as the second category Label；Equations of The Second Kind label is included in the hot spot region that preference resets entrance, first kind label is included to reset entrance in preference Non-hot region in；Wherein, the hot spot region of preference replacement entrance includes：Central area and/or upper area, preference are reset The non-hot region of entrance includes：Fringe region and/or lower area.In a kind of optional embodiment, executable instruction Further make to operate below computing device：Whenever monitoring that client is directed to the click behavior that Webpage is sent, it is determined that Display location of the page elements and page elements corresponding with clicking on behavior on Webpage；According to clicking on behavior phase The Webpage correspondence that the display location generation client of corresponding page elements and page elements on Webpage is shown Click behavioural information.In a kind of optional embodiment, executable instruction further makes to operate below computing device：Really The fixed page block information corresponding with Webpage, the page layout of Webpage is determined according to page block information；Obtain The current location information of the corresponding page scroll bar of Webpage, according to current location information and the page layout of Webpage The current display area in Webpage is determined with display screen size；Obtain corresponding with current display area in Webpage Page elements information, believes according to the corresponding content-browsing of Webpage that the page elements information generation client got is shown Breath.In a kind of optional embodiment, executable instruction further makes to operate below computing device：In advance to each network The page is parsed, and the corresponding page block information of each Webpage is determined according to analysis result, by each Webpage Page iden-tity and the correspondence storage of page block information are into default block information table；According to the page mark of the Webpage of loading Know, corresponding page block information in the block information table of interrogation zone；Or, it is determined that the page block information corresponding with Webpage The step of specifically include：When the load networks page, Webpage is parsed, Webpage pair is determined according to analysis result The page block information answered.In a kind of optional embodiment, page block information includes at least one of the following：The page The page elements included in block sum, the block-identified page, page block locations, page block type, each page block Arrangement mode and each page elements size and/or position；Then executable instruction further makes to grasp below computing device Make：It is true according to the arrangement mode of page elements and the size of each page elements that are included in each page block and/or position Determine the size of each page block and/or position in Webpage；According to included in page block information the page block sum, with And the size of each page block and/or position in Webpage, determine the page size of Webpage.In a kind of optional implementation In mode, executable instruction further makes to operate below computing device：After the completion of Webpage loading, and page is not received During the slip instruction of face, the corresponding page scroll of Webpage is determined according to the initial position of the corresponding page scroll bar of Webpage The current location information of bar；And/or, when receiving page slip instruction, it is determined that the displacement corresponding with page slip instruction Information, the current location information of the corresponding page scroll bar of Webpage is determined according to the direction of displacement information and size.One Plant in optional embodiment, executable instruction further makes to operate below computing device：Judge current display area aobvious Whether the residence time of display screen curtain is more than the first predetermined threshold value, if so, then obtaining page elements corresponding with current display area Information, and corresponded on the client according to the Webpage included in the page elements information generation User action log got Content-browsing information.In a kind of optional embodiment, Webpage includes：The Webpage that is shown in browser, with And the Webpage shown in mobile APP；Page elements include the page elements of books type, and page elements information is specifically wrapped Include：Element term, element position, and/or element type.

Example IV

Fig. 9 shows the structural representation of according to embodiments of the present invention six a kind of electronic equipment, present invention specific implementation Example is not limited implementing for electronic equipment.As shown in figure 9, the electronic equipment can include：Processor (processor) 902, communication interface (Communications Interface) 904, memory (memory) 906, Yi Jitong Believe bus 908.Wherein：Processor 902, communication interface 904 and memory 906 complete mutual by communication bus 908 Communication.Communication interface 904, communicates for the network element with miscellaneous equipment such as client or other servers etc..Processor 902, For configuration processor 910, the correlation step in above-mentioned user journal generation method embodiment can be specifically performed.Specifically, journey Sequence 910 can include program code, and the program code includes computer-managed instruction.Processor 902 is probably central processing unit CPU, or specific integrated circuit ASIC (Application Specific Integrated Circuit), or quilt It is configured to implement one or more integrated circuits of the embodiment of the present invention.The one or more processors that electronic equipment includes, can To be same type of processor, such as one or more CPU；Can also be different types of processor, such as one or more CPU And one or more ASIC.Memory 906, for depositing program 910.Memory 906 may include high-speed RAM memory, Nonvolatile memory (non-volatile memory), for example, at least one magnetic disk storage may also also be included.

Program 910 specifically can be used for so that processor 902 performs following operation：Judge the Webpage that client is shown Whether corresponding content is the uninterested content of user；If so, then showing that default preference resets entrance, and pass through preference weight Posting port receives user preference information；Display content in Webpage is adjusted according to user preference information.A kind of optional In embodiment, program 910 is further such that processor 902 performs following operation：Obtain the Webpage pair that client is shown The content-browsing information answered and click on behavioural information, content-browsing information be used to characterizing the corresponding content of Webpage whether by User browses, and clicking on behavioural information is used to characterize whether the corresponding content of Webpage is clicked on by user；When content-browsing information And when clicking on behavioural information and meeting preference and reset condition, determine the corresponding content of Webpage that client show be user not Content interested.In a kind of optional embodiment, program 910 is further such that processor 902 performs following operation： During client display network page, the corresponding content-browsing information of Webpage is obtained in real time and behavior letter is clicked on Breath.In a kind of optional embodiment, preference resets condition and specifically included：Content-browsing information is corresponding to contain much information in pre- If first threshold, and/or, click on the corresponding click volume of behavioural information and be less than default Second Threshold.In a kind of optional reality Apply in mode, program 910 is further such that processor 902 performs following operation：Ejection plays frame or suspended frame, is playing frame or suspension Show that preference resets entrance on frame；Or, Webpage is redirected the page is set for preference, set display on the page inclined in preference Reset entrance well；Or, the page block currently shown in Webpage is determined, is referred to when receiving the downslide page that user sends When making, by next page block of the page block currently shown be adjusted to set block, and show the setting block and its In the preference that includes reset entrance.In a kind of optional embodiment, preference, which resets entrance, at least to be included：For setting preference The one-level preference of classification resets entrance, and for setting two grades of preferences of the preference keyword corresponding with categories of preferences to reset Entrance；Wherein, preference resets entrance including at least one of following：Input frame preference and reset entrance and candidate's button Formula preference resets entrance.In a kind of optional embodiment, program 910 also causes processor 902 to perform following operation：Pass through Segmentation methods determine the preference label corresponding to each page block in Webpage, will be inclined corresponding to each page block Good label is added in preference tag set corresponding with Webpage；The uninterested content of user in Webpage is wrapped The preference label corresponding to each page block contained is defined as first kind label；First kind label will be removed in preference tag set Outside preference label be defined as Equations of The Second Kind label, determine that preference resets each candidate for including in entrance according to Equations of The Second Kind label .In a kind of optional embodiment, program 910 also causes processor 902 to perform following operation：Determined by segmentation methods The preference label corresponding to each page block in Webpage, the preference label corresponding to each page block is added to In preference tag set corresponding with Webpage；Each page pool that will be included in the corresponding content-browsing information of Webpage Preference label corresponding to block is defined as first kind label；By the preference label in preference tag set in addition to first kind label It is defined as Equations of The Second Kind label；Equations of The Second Kind label is included in the hot spot region that preference resets entrance, first kind label is shown In the non-hot region that preference resets entrance；Wherein, the hot spot region of preference replacement entrance includes：Central area and/or on Portion region, the non-hot region that preference resets entrance includes：Fringe region and/or lower area.In a kind of optional embodiment party In formula, program 910 is further such that processor 902 performs following operation：Whenever monitoring that client sends for Webpage Click behavior when, it is determined that with clicking on display position of the corresponding page elements and page elements of behavior on Webpage Put；Client is generated according to the display location of the page elements and page elements corresponding with clicking on behavior on Webpage The corresponding click behavioural information of Webpage of display.In a kind of optional embodiment, program 910 is further such that processing Device 902 performs following operation：It is determined that the page block information corresponding with Webpage, network is determined according to page block information The page layout of the page；Obtain the current location information of the corresponding page scroll bar of Webpage, according to current location information with And the page layout and display screen size of Webpage determine the current display area in Webpage；Obtain in Webpage Page elements information corresponding with current display area, the network shown according to the page elements information generation client got The corresponding content-browsing information of the page.In a kind of optional embodiment, program 910 is further such that processor 902 is performed Operate below：Each Webpage is parsed in advance, the corresponding page pool of each Webpage is determined according to analysis result Block message, by the page iden-tity of each Webpage and the correspondence storage of page block information into default block information table；Root According to the page iden-tity of the Webpage of loading, corresponding page block information in the block information table of interrogation zone；Or, it is determined that and network The step of page corresponding page block information, specifically includes：When the load networks page, Webpage is parsed, root The corresponding page block information of Webpage is determined according to analysis result.In a kind of optional embodiment, page block information Including at least one of the following：Page block sum, the block-identified page, page block locations, page block type, each The arrangement mode of the page elements included in page block and the size of each page elements and/or position；Then program 910 enters one Step causes processor 902 to perform following operation：According to the arrangement mode of the page elements included in each page block and each The size of page elements and/or position determine the size of each page block and/or position in Webpage；Believed according to page block The size of each page block and/or position, determine Webpage in the page block sum and Webpage that are included in breath Page size.In a kind of optional embodiment, program 910 is further such that processor 902 performs following operation：Work as network After the completion of page loading, and when not receiving page slip instruction, according to the initial bit of the corresponding page scroll bar of Webpage Put the current location information for determining the corresponding page scroll bar of Webpage；And/or, when receiving page slip instruction, really The fixed displacement information corresponding with page slip instruction, the corresponding page of Webpage is determined according to the direction of displacement information and size The current location information of face scroll bar.In a kind of optional embodiment, program 910 is further such that processor 902 is performed Operate below：Whether residence time of the current display area in display screen is judged more than the first predetermined threshold value, if so, then obtaining Page elements information corresponding with current display area, and generated according to the page elements information got in User action log Comprising Webpage corresponding content-browsing information on the client.In a kind of optional embodiment, Network page bread Include：The Webpage shown in the Webpage and mobile APP that are shown in browser；Page elements include books type Page elements, page elements information is specifically included：Element term, element position, and/or element type.

Algorithm and display be not inherently related to any certain computer, virtual system or miscellaneous equipment provided herein. Various general-purpose systems can also be used together with based on teaching in this.As described above, construct required by this kind of system Structure be obvious.In addition, the present invention is not also directed to any certain programmed language.It is understood that, it is possible to use it is various Programming language realizes the content of invention described herein, and the description done above to language-specific is to disclose this hair Bright preferred forms.In the specification that this place is provided, numerous specific details are set forth.It is to be appreciated, however, that this hair Bright embodiment can be put into practice in the case of these no details.In some instances, it is not been shown in detail known Method, structure and technology, so as not to obscure the understanding of this description.Similarly, it will be appreciated that in order to simplify the disclosure and help Assistant solves one or more of each inventive aspect, above to the present invention exemplary embodiment description in, the present invention Each feature be grouped together into sometimes in single embodiment, figure or descriptions thereof.However, should not be by the disclosure Method be construed to reflect following intention：That is the present invention for required protection requirement in each claim than being expressly recited The more features of feature.More precisely, as the following claims reflect, inventive aspect is before being less than All features of single embodiment disclosed in face.Therefore, it then follows thus claims of embodiment are expressly incorporated in The embodiment, wherein each claim is in itself as the separate embodiments of the present invention.This area those technologies people Member it is appreciated that can to the module in the equipment in embodiment carry out adaptively change and they be arranged on should In the different one or more equipment of embodiment.Module or unit or component in embodiment can be combined into a module or Unit or component, and multiple submodule or subelement or sub-component can be divided into addition.Except such feature and/ Or outside at least some in process or unit exclude each other, can be (including adjoint to this specification using any combinations Claim, summary and accompanying drawing) disclosed in all features and so disclosed any method or equipment all mistakes Journey or unit are combined.Unless expressly stated otherwise, it is public in this specification (including adjoint claim, summary and accompanying drawing) The each feature opened can be replaced by the alternative features for providing identical, equivalent or similar purpose.In addition, those skilled in the art Although member is it is understood that some embodiments described herein include some features included in other embodiments rather than other Feature, but the combination of the feature of be the same as Example does not mean to be within the scope of the present invention and forms different implementations Example.For example, in the following claims, the one of any of embodiment claimed can side in any combination Formula is used.It should be noted that the present invention will be described rather than limits the invention for above-described embodiment, and this Art personnel can design alternative embodiment without departing from the scope of the appended claims.In claim In, any reference symbol between bracket should not be configured to limitations on claims.Word "comprising" is not excluded for depositing In element or step not listed in the claims.Word "a" or "an" before element do not exclude the presence of it is multiple this The element of sample.The present invention can be by means of including the hardware of some different elements and being come by means of properly programmed computer Realize.In if the unit claim of equipment for drying is listed, several in these devices can be by same hardware Embody.The use of word first, second, and third does not indicate that any order.These words can be construed to Title.

The invention discloses：A1. a kind of content delivery method, it includes：Judge the Webpage correspondence that client is shown Content whether be the uninterested content of user；If so, then showing that default preference resets entrance, and pass through the preference weight Posting port receives user preference information；Display content in the Webpage is adjusted according to the user preference information.A2. root According to the method described in A1, wherein, whether the corresponding content of the Webpage for judging that client is shown is that user loses interest in Content the step of specifically include：Obtain the corresponding content-browsing information of Webpage and click row that the client is shown For information, the content-browsing information is used to characterize whether the corresponding content of the Webpage is browsed by user, described to click on Behavioural information is used to characterize whether the corresponding content of the Webpage is clicked on by user；When the content-browsing information and point Hit behavioural information meet preference reset condition when, determine that the corresponding content of Webpage that client is shown is lost interest in for user Content.A3. the method according to A1 or A2, wherein, it is described that to obtain the Webpage that the client show corresponding interior Appearance browses information and specifically included the step of clicking on behavioural information：It is real during client shows the Webpage When obtain the corresponding content-browsing information of the Webpage and click on behavioural information.A4. according to any described sides of A2-A3 Method, wherein, the preference resets condition and specifically included：The content-browsing information is corresponding to contain much information in default first threshold Value, and/or, the corresponding click volume of behavioural information of clicking on is less than default Second Threshold.A5. according to A1-A4 it is any described in Method, wherein, the step of default preference of the display resets entrance specifically includes：Ejection plays frame or suspended frame, described Play and show that the preference resets entrance on frame or suspended frame；Or, the Webpage is redirected the page is set for preference, in institute State and show that the preference resets entrance on the preference setting page；Or, determine the page pool currently shown in the Webpage Block, when receiving the downslide page instruction that user sends, by next page block of the page block currently shown Be adjusted to set block, and show the setting block and its in the preference that includes reset entrance.A6. according to A1-A5 it is any described in Method, wherein, the preference, which resets entrance, at least to be included：One-level preference for setting categories of preferences resets entrance, and For setting two grades of preferences of the preference keyword corresponding with the categories of preferences to reset entrance；Wherein, the preference is reset Entrance includes at least one of following：Input frame preference and reset entrance and candidate's push button preference replacement entrance.A7. According to any described methods of A1-A6, wherein, it is described by the preference reset the step of entrance receives user preference information it Before, further comprise：The preference label corresponding to each page block in the Webpage is determined by segmentation methods, will Preference label corresponding to each page block is added in preference tag set corresponding with the Webpage；It is described Show that the step of default preference resets entrance further comprises：The uninterested content of user in the Webpage is wrapped The preference label corresponding to each page block contained is defined as first kind label；Will be in the preference tag set except described the Preference label outside one class label is defined as Equations of The Second Kind label, determines that the preference resets entrance according to the Equations of The Second Kind label In each candidate item for including.A8. according to any described methods of A1-A6, wherein, it is described to be connect by preference replacement entrance Before the step of receiving user preference information, further comprise：Each page in the Webpage is determined by segmentation methods Preference label corresponding to block, the preference label corresponding to each page block is added to and the Webpage pair In the preference tag set answered；The step of default preference of display resets entrance further comprises：By the Webpage The preference label corresponding to each page block included in corresponding content-browsing information is defined as first kind label；Will be described Preference label in preference tag set in addition to the first kind label is defined as Equations of The Second Kind label；By the Equations of The Second Kind label It is shown in the hot spot region that the preference resets entrance, the first kind label is included to reset the non-of entrance in the preference In hot spot region；Wherein, the hot spot region of the preference replacement entrance includes：Central area and/or upper area, preference are reset The non-hot region of entrance includes：Fringe region and/or lower area.A9. according to any described methods of A2-A8, wherein, obtain The Webpage that takes client to show is corresponding to be specifically included the step of click on behavioural information：Whenever monitoring the client pin During the click behavior sent to the Webpage, it is determined that the page elements and the page corresponding with the click behavior Display location of the element on the Webpage；According to the page elements and the page corresponding with the click behavior Display location of the element on the Webpage generates the corresponding click behavioural information of Webpage that the client is shown. A10. according to any described methods of A2-A8, wherein, it is described to obtain the corresponding content-browsing letter of Webpage that client is shown The step of breath, specifically includes：It is determined that the page block information corresponding with the Webpage, according to the page block information Determine the page layout of the Webpage；Obtain the current location information of the corresponding page scroll bar of the Webpage, root Determined according to the page layout and display screen size of the current location information and the Webpage in the Webpage Current display area；Page elements information corresponding with the current display area in the Webpage is obtained, according to obtaining The page elements information got generates the corresponding content-browsing information of Webpage that the client is shown.A11. according to A10 Described method, wherein, it is described to specifically include the step of determine corresponding with Webpage page block information：In advance Each Webpage is parsed, the corresponding page block information of each Webpage is determined according to analysis result, by each Page iden-tity and the page block information correspondence storage of Webpage are into default block information table；According to the Network page of loading The page iden-tity in face, inquires about corresponding page block information in the block information table；Or, the determination and the Network page The step of corresponding page block information in face, specifically includes：When loading the Webpage, the Webpage is carried out Parsing, the corresponding page block information of the Webpage is determined according to analysis result.A12. the side according to A10 or A11 Method, wherein, the page block information includes at least one of the following：Page block sum, the page are block-identified, page pool The arrangement mode and the chi of each page elements of the page elements included in block position, page block type, each page block Very little and/or position；It is then described specifically to wrap the step of determine the page layout of the Webpage according to the page block information Include：It is true according to the arrangement mode of page elements and the size of each page elements that are included in each page block and/or position The size of each page block and/or position in the fixed Webpage；According to the page pool included in the page block information The size of each page block and/or position, determine the page chi of the Webpage in block sum and the Webpage It is very little.A13. according to any described methods of A10-A12, wherein, the corresponding page scroll bar of the Webpage that obtains The step of current location information, specifically includes：After the completion of Webpage loading, and when not receiving page slip instruction, The corresponding page scroll bar of the Webpage is determined according to the initial position of the corresponding page scroll bar of the Webpage Current location information；And/or, when receiving page slip instruction, it is determined that the displacement corresponding with the page slip instruction Information, the present bit confidence of the corresponding page scroll bar of the Webpage is determined according to the direction of institute's displacement information and size Breath.A14. according to any described methods of A10-A13, wherein, it is described to obtain page member corresponding with the current display area Prime information, the corresponding content-browsing information of Webpage that the client is shown is generated according to the page elements information got The step of specifically include：Whether residence time of the current display area in display screen is judged more than the first predetermined threshold value, If so, then obtaining page elements information corresponding with the current display area, and given birth to according to the page elements information got The corresponding content-browsing information of Webpage shown into the client.A15. according to any described methods of A1-A14, its In, the Webpage includes：The Webpage shown in the Webpage and mobile APP that are shown in browser；The page Surface element includes the page elements of books type, and the page elements information is specifically included：Element term, element position, and/or Element type.

The invention also discloses：B16. a kind of electronic equipment, including：Processor, memory, communication interface and communication are total Line, the processor, the memory and the communication interface complete mutual communication by the communication bus；It is described to deposit Reservoir is used to deposit an at least executable instruction, and the executable instruction makes to operate below the computing device：Judge client Whether the corresponding content of Webpage of end display is the uninterested content of user；If so, then showing that default preference is reset Entrance, and entrance reception user preference information is reset by the preference；The network is adjusted according to the user preference information Display content in the page.B17. the electronic equipment according to B16, the executable instruction further holds the processor Row is following to be operated：Obtain the corresponding content-browsing information of Webpage and click behavioural information that the client is shown, institute Stating content-browsing information is used to characterize whether the corresponding content of the Webpage is browsed by user, and the click behavioural information is used Whether clicked in the corresponding content of the sign Webpage by user；When the content-browsing information and click behavioural information When meeting preference replacement condition, determine that the corresponding content of Webpage that client is shown is the uninterested content of user. B18. the electronic equipment according to B16 or B17, the executable instruction further makes to operate below the computing device： During client shows the Webpage, the corresponding content-browsing information of the Webpage and point are obtained in real time Hit behavioural information.B19. according to any described electronic equipments of B17-B18, the executable instruction further makes the processor Perform following operate：The content-browsing information is corresponding to contain much information in default first threshold, and/or, it is described to click on row It is less than default Second Threshold for the corresponding click volume of information.B20. according to any described electronic equipments of B16-B19, it is described can Execute instruction further makes to operate below the computing device：Ejection plays frame or suspended frame, on the bullet frame or suspended frame Show that the preference resets entrance；Or, the Webpage is redirected the page is set for preference, the page is set in the preference The upper display preference resets entrance；Or, the page block currently shown in the Webpage is determined, when receiving user During the downslide page instruction sent, next page block of the page block currently shown is adjusted to set block, And show the setting block and its in the preference that includes reset entrance.B21. according to any described electronic equipments of B16-B20, its In, the preference, which resets entrance, at least to be included：For set categories of preferences one-level preference reset entrance, and for set with Two grades of preferences of the corresponding preference keyword of the categories of preferences reset entrance；Wherein, the preference reset entrance include with It is at least one of lower：Input frame preference and reset entrance and candidate's push button preference replacement entrance.B22. according to B16- Any described electronic equipments of B21, the executable instruction also makes to operate below the computing device：It is true by segmentation methods The preference label corresponding to each page block in the fixed Webpage, by the preference corresponding to each page block Label is added in preference tag set corresponding with the Webpage；The executable instruction also makes the computing device Operate below：The preference mark corresponding to each page block that the uninterested content of user in the Webpage is included Label are defined as first kind label；Preference label in the preference tag set in addition to the first kind label is defined as Two class labels, determine that the preference resets each candidate item included in entrance according to the Equations of The Second Kind label.B23. basis Any described electronic equipments of B16-B21, the executable instruction also makes to operate below the computing device：Calculated by participle Method determines the preference label corresponding to each page block in the Webpage, by corresponding to each page block Preference label is added in preference tag set corresponding with the Webpage；The executable instruction also makes the processor Perform following operate：The preference corresponding to each page block that will be included in the corresponding content-browsing information of the Webpage Label is defined as first kind label；Preference label in the preference tag set in addition to the first kind label is defined as Equations of The Second Kind label；The Equations of The Second Kind label is included in the hot spot region that the preference resets entrance, by first category Label are shown in the non-hot region that the preference resets entrance；Wherein, the hot spot region of the preference replacement entrance includes：In Heart district domain and/or upper area, the non-hot region that preference resets entrance include：Fringe region and/or lower area.B24. root According to any electronic equipments of B17-B23, the executable instruction further makes to operate below the computing device：Whenever prison When measuring the click behavior that the client is sent for the Webpage, it is determined that the page corresponding with the click behavior The display location of element and the page elements on the Webpage；According to the page corresponding with the click behavior The display location of element and the page elements on the Webpage generates the Webpage pair that the client is shown The click behavioural information answered.B25. according to any described electronic equipments of B17-B24, the executable instruction further makes described Operated below computing device：It is determined that the page block information corresponding with the Webpage, believes according to the page block Breath determines the page layout of the Webpage；The current location information of the corresponding page scroll bar of the Webpage is obtained, The Webpage is determined according to the page layout and display screen size of the current location information and the Webpage In current display area；Page elements information corresponding with the current display area in the Webpage is obtained, according to The page elements information got generates the corresponding content-browsing information of Webpage that the client is shown.B26. basis Electronic equipment described in B25, the executable instruction further makes to operate below the computing device：In advance to each network The page is parsed, and the corresponding page block information of each Webpage is determined according to analysis result, by each Webpage Page iden-tity and the correspondence storage of page block information are into default block information table；According to the page mark of the Webpage of loading Know, inquire about corresponding page block information in the block information table；Or, the determination is corresponding with the Webpage The step of page block information, specifically includes：When loading the Webpage, the Webpage is parsed, according to solution Analysis result determines the corresponding page block information of the Webpage.B27. the electronic equipment according to B25 or B26, described Page block information includes at least one of the following：Page block sum, the block-identified page, page block locations, the page The arrangement mode of page elements included in block type, each page block and the size of each page elements and/or position； Then the executable instruction further makes to operate below the computing device：According to the page member included in each page block The arrangement mode and the size of each page elements of element and/or position determine the size of each page block in the Webpage And/or position；According to each page pool in the page block sum included in the page block information and the Webpage The size of block and/or position, determine the page size of the Webpage.B28. set according to any described electronics of B25-B27 Standby, the executable instruction further makes to operate below the computing device：After the completion of Webpage loading, and not When receiving page slip instruction, the Network page is determined according to the initial position of the corresponding page scroll bar of the Webpage The current location information of the corresponding page scroll bar in face；And/or, when receiving page slip instruction, it is determined that with the page The corresponding displacement information of slip instruction, the corresponding page of the Webpage is determined according to the direction of institute's displacement information and size The current location information of face scroll bar.B29. according to any described electronic equipments of B25-B28, the executable instruction is further Make to operate below the computing device：Judge residence time of the current display area in display screen whether more than first Predetermined threshold value, if so, page elements information corresponding with the current display area is then obtained, and according to the page member got Prime information generates the corresponding content-browsing information of Webpage that the client is shown.B30. according to B16-B29 it is any described in Electronic equipment, wherein, the Webpage includes：The net shown in the Webpage and mobile APP that are shown in browser The network page；The page elements include the page elements of books type, and the page elements information is specifically included：Element term, Element position, and/or element type.

The invention also discloses：C31. being stored with a kind of computer-readable storage medium, the storage medium at least one can hold Row instruction, the executable instruction makes to operate below computing device：Judge the corresponding content of Webpage that client is shown Whether it is the uninterested content of user；If so, then showing that default preference resets entrance, and entrance is reset by the preference Receive user preference information；Display content in the Webpage is adjusted according to the user preference information.C32. according to C31 Described computer-readable storage medium, the executable instruction further makes to operate below the computing device：Obtain the visitor The corresponding content-browsing information of Webpage and click on behavioural information that family end is shown, the content-browsing information is used to characterize Whether the corresponding content of the Webpage is browsed by user, and the click behavioural information is used to characterize the Webpage correspondence Content whether clicked on by user；When the content-browsing information and click behavioural information, which meet preference, resets condition, really It is the uninterested content of user to determine the corresponding content of Webpage that client shows.C33. the meter according to C31 or C32 Calculation machine storage medium, the executable instruction further makes to operate below the computing device：The net is shown in client During the network page, the corresponding content-browsing information of the Webpage is obtained in real time and behavioural information is clicked on.C34. root According to any described computer-readable storage mediums of C32-C33, the executable instruction further makes to grasp below the computing device Make：The content-browsing information is corresponding to contain much information in default first threshold, and/or, the click behavioural information correspondence Click volume be less than default Second Threshold.C35. it is described executable according to any described computer-readable storage mediums of C31-C34 Instruction further makes to operate below the computing device：Ejection plays frame or suspended frame, is shown on the bullet frame or suspended frame The preference resets entrance；Or, the Webpage is redirected the page is set for preference, set and show on the page in the preference Show that the preference resets entrance；Or, the page block currently shown in the Webpage is determined, is sent when receiving user The instruction of the downslide page when, next page block of the page block currently shown is adjusted to set block, and shown Show the setting block and its in the preference that includes reset entrance.C36. according to any described computer-readable storage mediums of C31-C35, Wherein, the preference resets entrance and at least included：For setting the one-level preference of categories of preferences to reset entrance, and for setting Two grades of preferences of the preference keyword corresponding with the categories of preferences reset entrance；Wherein, the preference resets entrance and included At least one of below：Input frame preference and reset entrance and candidate's push button preference replacement entrance.C37. according to C31- Any computer-readable storage mediums of C36, the executable instruction also makes to operate below the computing device：Calculated by participle Method determines the preference label corresponding to each page block in the Webpage, by corresponding to each page block Preference label is added in preference tag set corresponding with the Webpage；The executable instruction also makes the processor Perform following operate：It is inclined corresponding to each page block that the uninterested content of user in the Webpage is included Good label is defined as first kind label；Preference label in the preference tag set in addition to the first kind label is determined For Equations of The Second Kind label, determine that the preference resets each candidate item included in entrance according to the Equations of The Second Kind label.C38. root According to any described computer-readable storage mediums of C31-C36, the executable finger also makes to operate below the computing device：Pass through Segmentation methods determine the preference label corresponding to each page block in the Webpage, by each page block institute Corresponding preference label is added in preference tag set corresponding with the Webpage；The executable instruction also makes described Operated below computing device：Corresponding to each page block that will be included in the corresponding content-browsing information of the Webpage Preference label be defined as first kind label；By the preference label in the preference tag set in addition to the first kind label It is defined as Equations of The Second Kind label；The Equations of The Second Kind label is included in the hot spot region that the preference resets entrance, by described the One class label is shown in the non-hot region that the preference resets entrance；Wherein, the preference resets the hot spot region of entrance Including：Central area and/or upper area, the non-hot region that preference resets entrance include：Fringe region and/or lower region Domain.C39. according to any computer-readable storage mediums of C32-C38, the executable instruction further makes the computing device Operate below：Whenever monitoring that the client is directed to the click behavior that the Webpage is sent, it is determined that being clicked on described The display location of the corresponding page elements of behavior and the page elements on the Webpage；Clicked on according to described The display location of the corresponding page elements of behavior and the page elements on the Webpage generates the client The corresponding click behavioural information of Webpage of display.C40. it is described according to any described computer-readable storage mediums of C32-C39 Executable instruction further makes to operate below the computing device：It is determined that the page block letter corresponding with the Webpage Breath, the page layout of the Webpage is determined according to the page block information；Obtain the corresponding page of the Webpage The current location information of scroll bar, according to the current location information and the page layout and display screen of the Webpage Size determines the current display area in the Webpage；Obtain corresponding with the current display area in the Webpage Page elements information, the corresponding content of Webpage that the client is shown is generated according to the page elements information that gets Browse information.C41. the computer-readable storage medium according to C40, the executable instruction further makes the computing device Operate below：Each Webpage is parsed in advance, the corresponding page pool of each Webpage is determined according to analysis result Block message, by the page iden-tity of each Webpage and the correspondence storage of page block information into default block information table；Root According to the page iden-tity of the Webpage of loading, corresponding page block information in the block information table is inquired about；Or, it is described true The step of determining the page block information corresponding with the Webpage is specifically included：When loading the Webpage, to institute State Webpage to be parsed, the corresponding page block information of the Webpage is determined according to analysis result.C42. according to C40 Or the computer-readable storage medium described in C41, the page block information include at least one of the following：Page block sum, The page is block-identified, page block locations, page block type, the arrangement mode of the page elements included in each page block And size and/or the position of each page elements；Then the executable instruction further makes to operate below the computing device： Institute is determined according to the arrangement mode of page elements and the size of each page elements that are included in each page block and/or position State the size of each page block and/or position in Webpage；It is total according to the page block included in the page block information The size of each page block and/or position, determine the page size of the Webpage in number and the Webpage. C43. according to any described computer-readable storage mediums of C40-C42, the executable instruction further makes the computing device Operate below：After the completion of Webpage loading, and when not receiving page slip instruction, according to the Webpage pair The initial position for the page scroll bar answered determines the current location information of the corresponding page scroll bar of the Webpage；And/or, When receiving page slip instruction, it is determined that the displacement information corresponding with the page slip instruction, believes according to the displacement The direction of breath and size determine the current location information of the corresponding page scroll bar of the Webpage.C44. according to C40-C43 Any described computer-readable storage medium, the executable instruction further makes to operate below the computing device：Judge institute Current display area is stated in the residence time of display screen whether more than the first predetermined threshold value, if so, then obtaining and described current The corresponding page elements information in viewing area, and the network that the client is shown is generated according to the page elements information got The corresponding content-browsing information of the page.C45. according to any described computer-readable storage mediums of C41-C44, wherein, the network The page includes：The Webpage shown in the Webpage and mobile APP that are shown in browser；The page elements include The page elements of books type, the page elements information is specifically included：Element term, element position, and/or element type.

Claims (10)

1. a kind of content delivery method, it includes：

Judge whether the corresponding content of Webpage that client is shown is the uninterested content of user；

If so, then showing that default preference resets entrance, and entrance reception user preference information is reset by the preference；

Display content in the Webpage is adjusted according to the user preference information.

2. according to the method described in claim 1, wherein, whether the corresponding content of the Webpage for judging that client is shown The step of content uninterested for user, specifically includes：

The corresponding content-browsing information of Webpage and click behavioural information that the client is shown are obtained, the content is clear Information of looking at is used to characterize whether the corresponding content of the Webpage is browsed by user, and the click behavioural information is used to characterize institute State whether the corresponding content of Webpage is clicked on by user；

When the content-browsing information and click behavioural information, which meet preference, resets condition, the network that client is shown is determined The corresponding content of the page is the uninterested content of user.

3. method according to claim 1 or 2, wherein, the Webpage that the acquisition client is shown is corresponding The step of content-browsing information and click behavioural information, specifically includes：During client shows the Webpage, The corresponding content-browsing information of the Webpage is obtained in real time and clicks on behavioural information.

4. according to any described methods of claim 2-3, wherein, the preference resets condition and specifically included：

The content-browsing information is corresponding to contain much information in default first threshold, and/or, the click behavioural information correspondence Click volume be less than default Second Threshold.

5. according to any described methods of claim 1-4, wherein, the step of default preference of display resets entrance is specific Including：

Ejection plays frame or suspended frame, shows that the preference resets entrance on the bullet frame or suspended frame；Or,

The Webpage is redirected the page is set for preference, set in the preference and show that the preference is reset on the page Mouthful；Or,

The page block currently shown in the Webpage is determined, will when receiving the downslide page instruction that user sends Next page block of the page block currently shown is adjusted to set block, and shows the setting block and its middle bag The preference contained resets entrance.

6. according to any described methods of claim 1-5, wherein, the preference, which resets entrance, at least to be included：For setting partially The one-level preference of good classification resets entrance, and for set two grades of the preference keyword corresponding with the categories of preferences it is inclined Reset entrance well；

Wherein, the preference resets entrance including at least one of following：Input frame preference resets entrance and candidate presses Button formula preference resets entrance.

7. according to any described methods of claim 1-6, wherein, it is described that entrance reception user preference is reset by the preference Before the step of information, further comprise：Determined by segmentation methods corresponding to each page block in the Webpage Preference label, the preference label corresponding to each page block is added to preference mark corresponding with the Webpage In label set；

The step of default preference of display resets entrance further comprises：

The preference label corresponding to each page block that the uninterested content of user in the Webpage is included is true It is set to first kind label；

Preference label in the preference tag set in addition to the first kind label is defined as Equations of The Second Kind label, according to institute State Equations of The Second Kind label and determine that the preference resets each candidate item included in entrance.

8. according to any described methods of claim 1-6, wherein, it is described that entrance reception user preference is reset by the preference Before the step of information, further comprise：Determined by segmentation methods corresponding to each page block in the Webpage Preference label, the preference label corresponding to each page block is added to preference mark corresponding with the Webpage In label set；

The step of default preference of display resets entrance further comprises：

Preference label corresponding to each page block that will be included in the corresponding content-browsing information of the Webpage is determined For first kind label；

Preference label in the preference tag set in addition to the first kind label is defined as Equations of The Second Kind label；

The Equations of The Second Kind label is included in the hot spot region that the preference resets entrance, the first kind label is included The preference is reset in the non-hot region of entrance；

Wherein, the hot spot region of the preference replacement entrance includes：Central area and/or upper area, preference reset entrance Non-hot region includes：Fringe region and/or lower area.

9. a kind of electronic equipment, including：Processor, memory, communication interface and communication bus, the processor, the storage Device and the communication interface complete mutual communication by the communication bus；

The memory is used to deposit an at least executable instruction, and the executable instruction makes to grasp below the computing device Make：Judge whether the corresponding content of Webpage that client is shown is the uninterested content of user；If so, then showing default Preference reset entrance, and pass through the preference reset entrance receive user preference information；Adjusted according to the user preference information Display content in the whole Webpage.

10. be stored with an at least executable instruction, the executable instruction in a kind of computer-readable storage medium, the storage medium Make to operate below computing device：Judge whether the corresponding content of Webpage that client is shown is that user is uninterested interior Hold；If so, then showing that default preference resets entrance, and entrance reception user preference information is reset by the preference；According to The user preference information adjusts the display content in the Webpage.