CN109976985A - A kind of method for drafting and device of thermodynamic chart - Google Patents
A kind of method for drafting and device of thermodynamic chart Download PDFInfo
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Abstract
The invention discloses a kind of method for drafting of thermodynamic chart and devices, it is related to technical field of data processing, to solve only to calculate heating power value, the lower problem of the accuracy rate that caused thermodynamic chart is drawn according to the number that user enters page each region in existing heating power drawing drawing method.The method comprise the steps that obtaining page scroll data；It extracts to roll every time from the page scroll data and stops corresponding stop place information and residence time information；Corresponding stop place information and residence time information are stopped according to each rolling, calculates the corresponding stop heating power value of each pixel in the page；Thermodynamic chart corresponding with the page is drawn according to the stop heating power value of each pixel.The present invention is suitably applied in the drafting of thermodynamic chart.
Description
Technical field
The present invention relates to technical field of data processing more particularly to the method for drafting and device of a kind of thermodynamic chart.
Background technique
As dependence of the user to network is more and more stronger, more and more people begin to focus on the access behavior of user, pass through
Analysis to user access activity can obtain the hobby & interest distribution of user, to further instruct the optimization of website, mention
Rise user experience.And thermodynamic chart is then the very effective tool for carrying out user's clustering, passes through difference on the page
Brightness distinguishes user to " temperature " of each different zones, can learn that user is interested in what, in subsequent webpage
In optimization, the optimization to user's area-of-interest can be reinforced emphatically.
In the realization of current thermodynamic chart, mainly according to user in the page to the click condition and entrance of each region
The number of some screen of the page draws the thermodynamic chart of the page, such as visitor A is rolled to the second screen 10 times of the P page, stops every time
1 second, and the second screen that visitor B is rolled to the P page is primary, but stopped 1 minute.Visitor B from the point of view of from the example above
Browsing behavior quality is higher, and in the drafting of the thermodynamic chart of the prior art, A visitor is more due to focusing number, and that draws out is bright
Degree can be higher, however actual conditions are that user B focuses more on the page, so that the heating power value in the prior art calculates
Accuracy is lower.
Summary of the invention
In view of the above problems, the present invention provides the method for drafting and device of a kind of thermodynamic chart, main purpose be according to
The heating power value of family each region in the residence Time Calculation page in the page, and draw the thermodynamic chart of the page.
In order to solve the above technical problems, in a first aspect, the present invention provides a kind of method for drafting of thermodynamic chart.This method packet
It includes:
Page scroll data are obtained, the page scroll data generate during being user's page described in rolling view
, and at least there is primary roll during the page scroll and stop；
It extracts to roll every time from the page scroll data and stops corresponding stop place information and residence time information；
Corresponding stop place information and residence time information are stopped according to each rolling, is calculated each in the page
The corresponding stop heating power value of a pixel, the stop heating power value is for identifying the user to each picture in the page
The degree of concern of vegetarian refreshments corresponding region；
Thermodynamic chart corresponding with the page is drawn according to the stop heating power value of each pixel.
Optionally, described that corresponding stop place information and residence time information are stopped according to each rolling, it calculates
The corresponding stop heating power value of each pixel includes: in the page
It is stopped when corresponding stop place information determines that each rolling stops according to each rolling and passes through browsing
The corresponding all pixels of the page that device window is shown；
The described each time stay time for rolling stop is determined according to each corresponding residence time information of stop that rolls；
Pass through the exhibition of browser window institute according to each roll when the stay time stopped stops each rolling
The corresponding each pixel of the page shown carries out assignment；
The corresponding each secondary assignment of pixel each in the page in measurement period is overlapped, is obtained
Stop heating power value corresponding with each pixel.
It optionally, also include the height value of browser window where the page in the page scroll data, it is described
Roll every time stop corresponding stop place information include roll when stopping straight line where the browser window top with it is described
The ordinate value for whole pixels that the intersection of the page includes, or roll straight line where browser window bottom end when stopping
The ordinate value for whole pixels that intersection with the page includes, each rolling stop corresponding residence time information
At the beginning of rolling every time.
Optionally, described corresponding stop place information is stopped according to each rolling to determine each rolling stop
When the corresponding all pixels of the page that are shown by browser window include:
What the intersection of straight line and the page where the browser window top included when being stopped according to the rolling is complete
The height value or the rolling of the ordinate value of portion's pixel and the browser window browser window bottom when stopping
The ordinate value for whole pixels that the intersection of straight line and the page where end includes and the height value of the browser window,
It determines described each time and rolls the corresponding all pixels of the page shown when stopping by browser window.
Optionally, stopping for each rolling stop is determined according to each corresponding residence time information of stop that rolls
The duration is stayed to include:
Each rolling stop is ranked up at the beginning of according to each roll；
At the beginning of extraction n-th rolls and the N+1 times rolling respectively corresponds, N is natural number；
Difference between at the beginning of rolling at the beginning of described the N+1 times is rolled with the n-th, is determined as
The n-th rolls the stay time stopped.
Optionally, the method also includes:
According to the corresponding click temperature of each pixel, click heating power corresponding with each pixel is obtained
Value；
The click heating power value of each pixel is superimposed with the stop heating power value, is obtained and each pixel
Corresponding Thermal Synthetic force value；
The corresponding thermodynamic chart of the page is optimized according to each pixel corresponding Thermal Synthetic force value.
Second aspect, the present invention also provides a kind of drawing apparatus of thermodynamic chart, which includes:
Acquiring unit, for obtaining page scroll data, the page scroll data are user's page described in rolling view
It is generated during face, and at least there is primary roll during the page scroll and stop；
Extraction unit, for extracted from the page scroll data roll every time stop corresponding stop place information and
Residence time information；
Computing unit, for stopping corresponding stop place information and residence time information, meter according to each rolling
The corresponding stop heating power value of each pixel in the page is calculated, the stop heating power value is for identifying the user to institute
State the degree of concern of each pixel corresponding region in the page；
Drawing unit, for drawing heating power corresponding with the page according to the stop heating power value of each pixel
Figure.
Optionally, the computing unit includes:
Determining module determines that each rolling stops for stopping corresponding stop place information according to each rolling
The corresponding all pixels of the page shown when staying by browser window；
The determining module, is also used to stop corresponding residence time information according to each rolling and determines described each time
Roll the stay time stopped；
Assignment module, by clear when for being stopped according to each stay time for rolling stop to each rolling
The corresponding each pixel of the page that device window of looking at is shown carries out assignment；
Laminating module, for by the corresponding each secondary assignment of pixel each in the page in measurement period
It is overlapped, obtains stop heating power value corresponding with each pixel.
It optionally, also include the height value of browser window where the page in the page scroll data, it is described
Roll every time stop corresponding stop place information include roll when stopping straight line where the browser window top with it is described
The ordinate value for whole pixels that the intersection of the page includes rolls straight line where browser window bottom end when stopping
The ordinate value for whole pixels that intersection with the page includes, each rolling stop corresponding residence time information
At the beginning of rolling every time.
Optionally, the determining module, when being specifically used for being stopped according to the rolling where the browser window top
The ordinate value for whole pixels that the intersection of straight line and the page includes and the height value of the browser window, Huo Zhesuo
State the vertical seat for rolling whole pixels that the intersection of straight line and the page where the browser window bottom end includes when stopping
The height value of scale value and the browser window determines when each rolling stops described in being shown by browser window
The corresponding all pixels of the page.
Optionally, the determining module includes:
Sorting sub-module is ranked up for being stopped at the beginning of according to each roll to each rolling；
Extracting sub-module, for extract n-th roll and the N+1 time rolling respectively correspond at the beginning of, N is nature
Number；
Determine submodule, for will described the N+1 time rolling at the beginning of with the n-th rolling at the beginning of it
Between difference, be determined as the n-th and roll the stay time stopped.
Optionally, described device further include: superpositing unit, optimization unit,
The acquiring unit is also used to be obtained and each picture according to the corresponding click temperature of each pixel
The corresponding click heating power value of vegetarian refreshments；
The superpositing unit is obtained for the click heating power value of each pixel to be superimposed with the stop heating power value
To Thermal Synthetic force value corresponding with each pixel；
The optimization unit, for according to the corresponding Thermal Synthetic force value of each pixel to the corresponding heat of the page
Try hard to optimize.
To achieve the goals above, according to the third aspect of the invention we, a kind of storage medium, the storage medium are provided
Program including storage, wherein equipment where controlling the storage medium in described program operation executes heat described above
The method for drafting tried hard to.
To achieve the goals above, according to the fourth aspect of the invention, a kind of processor is provided, the processor is used for
Run program, wherein described program executes the method for drafting of thermodynamic chart described above when running.
By above-mentioned technical proposal, the method for drafting and device of thermodynamic chart provided by the invention, for the prior art right
When webpage thermodynamic is drawn, heating power value is determined by the number that user enters page each region and draws page heating power
Figure, caused thermodynamic chart drafting accuracy rate is lower, then the present invention extracts page scroll data by obtaining page scroll data
In include each rolling stop corresponding stop place and residence time, and corresponding stop place is stopped according to each roll
Confidence breath and temporal information calculate the heating power value of each pixel in the page, so that according to stop heating power value drafting and the page
Corresponding thermodynamic chart, therefore compared with the prior art, the present invention is when the thermodynamic chart to the page is drawn, through user in the page
Residence time confirm that user to the attention rate of each region in the page, can accurately calculate each pixel in page-out
Heating power value, thus improve thermodynamic chart drafting accuracy；In addition, passing through the click heating power for obtaining each pixel in the page
Value will stop heating power value and click the superposition of heating power value and realize the optimization drawn to thermodynamic chart, can be further improved thermodynamic chart
The accuracy of drafting.
The above description is only an overview of the technical scheme of the present invention, in order to better understand the technical means of the present invention,
And it can be implemented in accordance with the contents of the specification, and in order to allow above and other objects of the present invention, feature and advantage can
It is clearer and more comprehensible, the followings are specific embodiments of the present invention.
Detailed description of the invention
By reading the following detailed description of the preferred embodiment, various other advantages and benefits are common for this field
Technical staff will become clear.The drawings are only for the purpose of illustrating a preferred embodiment, and is not considered as to the present invention
Limitation.And throughout the drawings, the same reference numbers will be used to refer to the same parts.In the accompanying drawings:
Fig. 1 shows a kind of method for drafting flow chart of thermodynamic chart provided in an embodiment of the present invention；
Fig. 2 shows the method for drafting flow charts of another thermodynamic chart provided in an embodiment of the present invention；
Fig. 3 shows a kind of page scroll schematic diagram data provided in an embodiment of the present invention；
Fig. 4 shows a kind of drafting flow diagram of thermodynamic chart provided in an embodiment of the present invention；
Fig. 5 shows a kind of composition block diagram of the drawing apparatus of thermodynamic chart provided in an embodiment of the present invention；
Fig. 6 shows the composition block diagram of the drawing apparatus of another thermodynamic chart provided in an embodiment of the present invention.
Specific embodiment
Exemplary embodiments of the present disclosure are described in more detail below with reference to accompanying drawings.Although showing the disclosure in attached drawing
Exemplary embodiment, it being understood, however, that may be realized in various forms the disclosure without should be by embodiments set forth here
It is limited.On the contrary, these embodiments are provided to facilitate a more thoroughly understanding of the present invention, and can be by the scope of the present disclosure
It is fully disclosed to those skilled in the art.
In order to improve the accuracy of thermodynamic chart drafting, the embodiment of the invention provides a kind of method for drafting of thermodynamic chart, such as
Shown in Fig. 1, this method comprises:
101, page scroll data are obtained.
Wherein, it is generated during the page scroll data are user's page described in rolling view, and the page
At least there is primary roll in rolling process to stop.And it is described roll stop can for will be more than preset time browsing behavior it is true
It is set to rolling to stop, such as the browsing behavior more than 1 second is determined as rolling and is stopped.Specifically, the page scroll data
Can be crawled by web crawlers, server resource is shared or the different modes such as backstage access are obtained, can be according to not
It is chosen with situation, the embodiment of the present invention is not specifically limited in this embodiment.
It should be noted that can be configuration in a browser for passing through use for the executing subject of the embodiment of the present invention
The device of the page thermodynamic chart heating power value of each pixel and is drawn in the residence Time Calculation page in the page in family, when the device
When detecting that user browses webpage, demonstrate the need for obtaining the heating power value of this time browsing in order to draw the thermodynamic chart of the webpage, touching
Hair obtains page scroll data, and then realizes the drafting of thermodynamic chart.
102, it extracts to roll every time from the page scroll data and stops corresponding stop place information and residence time
Information.
Wherein, rolling stop place information can be to be determined according to preset calculating standard, such as can
To be determined according to the top position of browser window where page when rolling stop every time.And the residence time letter
It ceases at the beginning of being stopped for each rolling, the end time that rolling stops, at the beginning of can also being each roll
Deng, wherein every time roll stop at the beginning of can be arranged according to user's actual need, do not have also such as more than preset duration
Triggering is rolled next time, then can be rolled using the time point more than preset duration as this time at the beginning of stopping, rolling stops
The end time stayed as rolls next time at the beginning of, at the beginning of rolling the end time of stop and rolling stop
Difference is that this time rolls the duration stopped.Such as preset duration is 2s, if the last time rolled is 12: 36 points: 5
Second, more than do not generated also after 2s next time roll triggering, then by 12 when: 36 points: 7 seconds as this time roll stop at the beginning of
Between, when 12: producing within 36 points: 32 seconds and roll triggering next time, then the duration that this time rolls stop is 25s；If acquisition stops
Staying temporal information is at the beginning of rolling every time, then at the beginning of rolling at the beginning of can rolling next time with this time
Between difference as this time roll stop duration.In concrete application, obtains the duration for rolling and stopping and be not limited to above-mentioned enumerate
Several ways.Specifically, the concrete mode of extraction location information and temporal information described in this step can pass through crawler
The mode crawled, can also search the mode of acquisition by searching for function, and the embodiment of the present invention is not specifically limited in this embodiment.
103, corresponding stop place information and residence time information are stopped according to each rolling, calculates the page
In the corresponding stop heating power value of each pixel.
Wherein, the stop heating power value is for identifying the user to the pass of pixel corresponding region each in the page
Note degree.That is, the stop heating power value of pixel is bigger in the page, show concern of the user to the pixel region
Degree is higher, conversely, the stop heating power value of pixel is smaller in the page, shows that user gets over the attention rate of the pixel region
It is low.
Specifically, this step can roll the picture for stopping and obtaining and including in browsing pages when this time stopping every time for user
Vegetarian refreshments, and assignment is carried out according to heating power value of the secondary residence time to this pixel for including, it is then that each pixel is more
It is secondary to stop corresponding multiple heating power values and be overlapped, obtain the corresponding stop heating power value of each pixel.Therefore pass through root
It is configured according to stop heating power value of the residence time information to each pixel, may be implemented to measure by user's residence time
User avoids to the attention rate of each region in the page and only enters the number of page each region according to user to calculate heating power
The problem that heating power value is more unilateral, accuracy is lower is calculated caused by value, so as to improve the accuracy of heating power value calculating, into
And improve the accuracy of thermodynamic chart drafting.
104, thermodynamic chart corresponding with the page is drawn according to the stop heating power value of each pixel.
Specifically, it is drawn in the way of thermodynamic chart being drawn according to heating power value in the prior art according in this step
System, i.e., carry out different brightness for the corresponding region of the pixel of different heating power values, color is shown, the embodiment of the present invention to this not
It repeats again.
Then the method for drafting of thermodynamic chart provided in an embodiment of the present invention extracts the page by obtaining page scroll data
The each rolling for including in rolling data stops corresponding stop place and residence time, and stops correspondence according to each roll
Stop place information and temporal information calculate the page in each pixel stop heating power value so that according to the stop heating power
Value draws corresponding with page thermodynamic chart, thus compared with the prior art in when being drawn to webpage thermodynamic, only pass through
The method that the number that user enters page each region determines heating power value and draws page thermodynamic chart, the present invention is to the page
When thermodynamic chart is drawn, confirm that user, can to the attention rate of each region in the page by residence time of the user in the page
Accurately to calculate the heating power value of each pixel in page-out, to improve the accuracy of thermodynamic chart drafting；In addition, passing through
The click heating power value for obtaining each pixel in the page will stop heating power value and click the superposition of heating power value and realize and draw to thermodynamic chart
The optimization of system can be further improved the accuracy of thermodynamic chart drafting.
Further, as the refinement and extension to embodiment illustrated in fig. 1, the embodiment of the invention also provides another heat
The method for drafting tried hard to, as shown in Figure 2.
201, page scroll data are obtained.
Wherein, it is generated during the webpage rolling data is user's page described in rolling view, and the page
At least there is primary roll in rolling process to stop.It further, also include the page institute in the page scroll data
In the height value of browser window, it includes rolling browser window when stopping that each rolling, which stops corresponding stop place information,
The ordinate value for whole pixels that the intersection of straight line and the page where mouth top includes, or roll described clear when stopping
Look at straight line where device window bottom end and the page intersection whole pixels for including ordinate value, each rolling stops
Staying corresponding residence time information includes at the beginning of rolling every time, wherein by rolling every time at the beginning of rolling every time
Triggering you can learn that, data acquisition is convenient.Specifically, page scroll data acquiring mode and embodiment described in this step
Acquisition modes described in 101 are identical, and the embodiment of the present invention repeats no more this.
It should be noted that can will acquire after getting page scroll data for the embodiment of the present invention
Rolling data is grouped according to user identifier, and successively one or more page scroll data corresponding to each user identifier
It is handled, until the processing of all rolling datas is completed.By successively being handled page scroll data according to user identifier,
Data processing iteration can be made more convenient, avoid the problem that Data duplication is handled, so as to improve the effect of data processing
Rate and accuracy, and then improve the accuracy that thermodynamic chart is drawn.
202, it extracts to roll every time from the page scroll data and stops corresponding stop place information and residence time
Information.
The specific embodiment of this step can be referred to and accordingly be described in the step 102, and details are not described herein.
203, it is stopped when corresponding stop place information determines that each rolling stops and is passed through according to each rolling
The corresponding all pixels of the page that browser window is shown.
It should be noted that including multiple pictures in the screen page when user's rolling view page rests on any screen
Vegetarian refreshments, so need to obtain whole pixels that current screen includes when stopping every time, it is each in order to be calculated according to stay time
The heating power value of a pixel.
For the embodiment of the present invention, this step be can specifically include: browser window when being stopped according to the rolling
The ordinate value for whole pixels that the intersection of straight line and the page where top includes and the height of the browser window
Value or the whole pixels for rolling the intersection of straight line where the browser window bottom end and page when stopping and including
The ordinate value of point and the height value of the browser window determine when each rolling stops through the exhibition of browser window institute
The corresponding all pixels of the page shown.
For example, stopping certain primary rolls as shown in figure 3, according to the step 201 in user's rolling view page
In this time roll known to the rolling data that gets when stopping, the intersection of straight line and the page where window top includes complete
The ordinate value of portion's pixel is yTop, and the window height of browser is h, passes through browser window so this time rolling to stop
The page of mouth to user's displaying includes that ordinate value is in y in the pageTopTo yTopThe whole pixels of+h within the scope of this；May be used also
Ordinate value y with the whole pixels for including according to the intersection of straight line where window bottom end and the pageBottom endAnd browser window
Height h determines that this time rolling stop by the pixel that the page that browser window is shown is included is that coordinate value is in yBottom end-h
To yBottom endWhole pixels in range.
In addition, any one point on browser window top or bottom end can also be preset as reference point, and root by this step
The whole pixels for including in the page are determined according to the reference point coordinate value and browser window height value.Such as by device navigator
The point A (x, y) in the window upper left corner is set as reference point, so that it is corresponding in webpage to obtain point A when each rolling stops
Pixel coordinate is A ' (x0, y0), if it is longitudinal sliding motion, then can determine this time roll stop by browser window to
The pixel that family is shown is that ordinate value is in y0To y0The whole pixels of+h within the scope of this.If it is sliding laterally, then may be used
To determine that this time rolling stop by browser window is that abscissa value is in x to the pixel that user shows0To x0This model of+w
Interior whole pixels are enclosed, wherein w is the width of device navigator window.
For the embodiment of the present invention, by determining and being rolled when stopping every time by clear according to browser edge and height value
Whole pixels that device window of looking at is shown to user, it can be ensured that it is comprehensive when to each pixel assignment, it avoids every
Secondary roll stops the problem of determining pixel is omitted, and improves the accuracy that pixel determines, and then improve thermodynamic chart and draw
The accuracy of system.
204, the described each time stop for rolling stop is determined according to each corresponding residence time information of stop that rolls
Duration.
For the embodiment of the present invention, the step 204 be can specifically include: to described at the beginning of according to each roll
Each rolling stop is ranked up；At the beginning of extraction n-th rolls and the N+1 times rolling respectively corresponds, N is natural number；
Difference between at the beginning of rolling at the beginning of described the N+1 times is rolled with the n-th, is determined as the N
It is secondary to roll the stay time stopped.Wherein, specifically it can detect that user rolls by working as at the beginning of each rolling
Triggering obtains the time this moment when browsing.And for the embodiment of the present invention, enters the Web page when the user clicks but do not generate rolling also
When dynamic browsing, it can set at this time that corresponding N is as N=0, and after starting rolling view, according to rolling sequencing by N value
It successively increases.When user closes webpage, at the beginning of being determined as to last time rolling the time that user closes webpage
Between, at the beginning of subtracting last roll, so that it may get the last time browsing duration of user before closing webpage.Cause
This, is ranked up by rolling each time according to the time started, may be implemented no matter user is carried out according to page loading sequence
Browsing still carries out unordered browsing, can be calculated each time and roll the duration stopped, improves the comprehensive of thermodynamic chart drafting
Property.
Such as user has rolled three times in browsing pages B, and is respectively T at the beginning of rolling three times1、T2And T3, three
The secondary ordinate for rolling the pixel that straight line and page line where browser window top include when stopping is respectively Y1、Y2
And Y3, and the relationship for rolling the time started is T1< T2< T3, the size relation of three pixel coordinate values is Y1< Y2< Y3, then
Each rolling stop is ranked up at the beginning of according to rolling three times, available page scroll data as shown in Table 1:
Table 1
12:02:38 at the beginning of extracting 12:04:00 at the beginning of rolling second and rolling for the first time, by the two
Between difference 1 divide 08 second, be determined as the first time roll stop stay time, the pixel that browser window is shown at this time
It is ordinate value in webpage in Y1To Y1Pixel in+h range；Likewise, stopping for second of rolling stop can be calculated
A length of 3 seconds when staying, the pixel that browser window is shown at this time is ordinate value in webpage in Y2To Y2Pixel in+h range
Point, h are the height of browser window.
205, according to each stay time for rolling stop, pass through browser window when stopping to each rolling
The corresponding each pixel of the page shown carries out assignment.
Further, stop heating power value corresponding with each pixel is obtained.Specifically, this step can incite somebody to action
Certain rolls the stay time value stopped and is directly assigned to whole pixels that window is shown when this time rolls stop, can also root
It is calculated according to stay time according to preset rule, and the data being calculated is subjected to assignment to each pixel
Deng the embodiment of the present invention is not specifically limited in this embodiment.
It is stopped for example, being rolled for third time, it is 35 seconds that the residence time that this time rolling stops, which is calculated, and third
The ordinate value for whole pixels that the secondary intersection rolled between the straight line and the page stopped be where browser window includes is
ya, browser window height is h1, then third time rolls to stop show to be ordinate in the page to user by browser window
Value is in yaTo ya+h1The stop heating power value of whole pixels in the region is assigned a value of by whole pixels in region at this time
35.For the embodiment of the present invention, stopped by obtaining to stop the whole pixels for including in the page every time and rolled according to this
Stay time to each pixel carry out assignment, can accurately calculate the heating power value of each pixel in each page, into
And page thermodynamic chart is drawn according to obtained heating power value.
206, the corresponding each secondary assignment of pixel each in the page in measurement period is overlapped,
Obtain stop heating power value corresponding with each pixel.
Wherein, the measurement period can be one day, one week or one month etc., and the embodiment of the present invention does not do specific limit
It is fixed.For example, being Y for ordinate33Pixel, user in a measurement period, include the pixel the page it is total
Stopped three times, and three times the residence time be respectively 24 seconds, 59 seconds and 12 seconds, according to each time stop to the pixel assignment distinguish
Obtain A1、A2And A3, so each secondary assignment corresponding to the pixel is overlapped in this step, obtain stopping for the pixel
Staying heating power value is A=A1+A2+A3。
207, thermodynamic chart corresponding with the page is drawn according to the corresponding stop heating power value of each pixel.
Specifically, specific embodiment can be no longer superfluous herein with reference to accordingly describing in the step 104 in this step
It states.
In order to the residence time of each region and click degree in the page according to user, it is comprehensive draw page thermodynamic chart with
The accuracy that thermodynamic chart is drawn is improved, can also include: according to each picture for method provided by the embodiment of the present invention
The corresponding click temperature of vegetarian refreshments obtains click heating power value corresponding with each pixel；By the point of each pixel
It hits heating power value to be superimposed with the stop heating power value, obtains Thermal Synthetic force value corresponding with each pixel；According to described each
The corresponding Thermal Synthetic force value of a pixel optimizes the corresponding thermodynamic chart of the page.Wherein, the click temperature can be with
It is determined according to the corresponding number of clicks of each pixel, mouse stop place etc., the embodiment of the present invention is not done this specifically
It limits.For the embodiment of the present invention, by obtaining the click heating power value of each pixel in the page, heating power value and click will be stopped
Heating power value is superimposed and realizes the optimization drawn to thermodynamic chart, can be further improved the accuracy of thermodynamic chart drafting.
Further, the method according to step 201-207, the embodiment of the present invention can also provide one and combine specifically
The embodiment of page thermodynamic chart is drawn under application scenarios, the implementation process as shown in Figure 4 is divided into six execution steps, specifically
, it is as described below:
The first step, collection include the page scroll data of multiple visitor's rolling datas, and are divided according to user identifier
Group is successively handled the rolling data of each user according to user identifier.When user's rolling data processing is completed
Triggering handles the rolling data of next user.
Second step, the rolling data for obtaining page M, and in rolling data include browser window height value where the page
H, 5 rollings of the user in navigation process stop corresponding stop place sc, stop the time started and stop the end time.Root
It is calculated separately according to each rolling stop time started and rolls residence time lt every time.
Third step obtains the corresponding whole pixels of rolling stop every time, that is, page stop place sc+ browser window
The y-axis pixel for including between mouth width degree wh, and obtained rolling residence time 1t is assigned to corresponding pixel respectively.
4th step, according to every rolling data of above-mentioned steps second step and each user of third step circular treatment, when every
Triggering handles the rolling data of next user after the completion of the last item rolling data processing of a user, until whole users
Scroll process data are completed.
But it should be recognized that specific embodiment described in above-mentioned application scenarios is only exemplary, not this hair
Unique specific embodiment of bright embodiment is only one of the optimal enforcement mode of method of the present invention that meets herein.
Further, as the realization to method shown in above-mentioned Fig. 1, the embodiment of the invention also provides a kind of thermodynamic charts
Drawing apparatus, for being realized to above-mentioned method shown in FIG. 1.The Installation practice is corresponding with preceding method embodiment, is
Easy to read, present apparatus embodiment no longer repeats the detail content in preceding method embodiment one by one, it should be understood that
Device in the present embodiment can correspond to the full content realized in preceding method embodiment.As shown in figure 5, the device includes:
Acquiring unit 31, extraction unit 32, computing unit 33, drawing unit 34, wherein
Acquiring unit 31, can be used for obtaining page scroll data, and the webpage rolling data is user in rolling view
It is generated during the page, and at least there is primary roll during the page scroll and stop.
Extraction unit 32 can be used for extracting the rolling number that the acquiring unit 31 obtains from the page scroll data
The each rolling for including in stops corresponding stop place information and residence time information；
Computing unit 33, each rolling that can be used for being extracted according to the extraction unit 32 stop corresponding stop place
Confidence breath and residence time information, calculate corresponding the stops heating power value of each pixel in the page, and the stop is hot
Force value is for identifying the user to the degree of concern of pixel corresponding region each in the page.
Drawing unit 34, the stop heating power value for each pixel that can be used for being calculated according to the computing unit 33
Draw thermodynamic chart corresponding with the page.
Further, as the realization to method shown in above-mentioned Fig. 2, the embodiment of the invention also provides another thermodynamic charts
Drawing apparatus, for being realized to above-mentioned method shown in Fig. 2.The Installation practice is corresponding with preceding method embodiment,
To be easy to read, present apparatus embodiment no longer repeats the detail content in preceding method embodiment one by one, but it should bright
Really, the device in the present embodiment can correspond to the full content realized in preceding method embodiment.As shown in fig. 6, the device packet
It includes: acquiring unit 41, extraction unit 42, computing unit 43, drawing unit 44, wherein
Acquiring unit 41, can be used for obtaining page scroll data, and the webpage rolling data is user in rolling view
It is generated during the page, and at least there is primary roll during the page scroll and stop.
Extraction unit 42 can be used for extracting the rolling number that the acquiring unit 41 obtains from the page scroll data
The each rolling for including in stops corresponding stop place information and residence time information；
Computing unit 43, each rolling that can be used for being extracted according to the extraction unit 42 stop corresponding stop place
Confidence breath and residence time information, calculate corresponding the stops heating power value of each pixel in the page, and the stop is hot
Force value is for identifying the user to the degree of concern of pixel corresponding region each in the page.
Drawing unit 44, the stop heating power value for each pixel that can be used for being calculated according to the computing unit 43
Draw thermodynamic chart corresponding with the page.
Further, described device further include: determination unit 45.
The determination unit 45 can be used for being stopped described in corresponding stop place information determines according to each rolling
The corresponding all pixels of the page that each rolling is shown when stopping by browser window.
Further, the determination unit 45, browser window when specifically can be used for being stopped according to the rolling
The ordinate value for whole pixels that the intersection of straight line and the page where top includes and the height of the browser window
Value or the whole pixels for rolling the intersection of straight line where the browser window bottom end and page when stopping and including
The ordinate value of point and the height value of the browser window determine when each rolling stops through the exhibition of browser window institute
The corresponding all pixels of the page shown.
The determination unit 45, can be also used for stopping corresponding residence time information according to each rolling and determines institute
It states each time and rolls the stay time stopped.
Further, the determination unit 45 includes:
Sorting module 4501 arranges each rolling stop at the beginning of can be used for according to each roll
Sequence.
Extraction module 4502, can be used for extracting n-th roll and the N+1 time rolling respectively correspond at the beginning of, N is
Natural number.
Determining module 4503, the beginning rolled at the beginning of can be used for rolling described the N+1 times with the n-th
Difference between time is determined as the n-th and rolls the stay time stopped.
Further, described device further include: assignment unit 46, superpositing unit 47.
The assignment unit 46 can be used for rolling described each time according to each stay time for rolling stop
The corresponding each pixel of the page shown when stop by the browser window carries out assignment.
The superpositing unit 47 can be used for the corresponding institute of pixel each in the page in measurement period
It states each secondary assignment to be overlapped, obtains stop heating power value corresponding with each pixel.
Further, described device further include: optimization unit 48.
The acquiring unit 41, can be also used for according to the corresponding click temperature of each pixel, obtain with it is described
The corresponding click heating power value of each pixel.
The superpositing unit 47 can be also used for the click heating power value of each pixel and the stop heating power value
Superposition obtains Thermal Synthetic force value corresponding with each pixel.
The optimization unit 48 can be also used for according to the corresponding Thermal Synthetic force value of each pixel to the page
Corresponding thermodynamic chart optimizes.
The drawing apparatus of another kind thermodynamic chart provided in an embodiment of the present invention.Described device includes: acquiring unit, extracts list
Member, configuration unit and drawing unit.For the prior art when drawing to webpage thermodynamic, the page is entered by user
The number of each region determines heating power value and draws page thermodynamic chart, and caused thermodynamic chart drafting accuracy rate is lower, and the present invention is logical
Acquisition page scroll data are crossed, each rolling for including in page scroll data is then extracted and stops corresponding stop place and stop
The time is stayed, and each pixel in corresponding stop place information and the temporal information calculating page is stopped according to each roll
Heating power value, therefore compared with the prior art, the present invention passes through stop of the user in the page when the thermodynamic chart to the page is drawn
Time confirms that user to the attention rate of each region in the page, can accurately calculate the heating power of each pixel in page-out
Value, to improve the accuracy of thermodynamic chart drafting；In addition, by the click heating power value for obtaining each pixel in the page, it will
It stops heating power value and clicks the superposition of heating power value and realize the optimization drawn to thermodynamic chart, can be further improved thermodynamic chart drafting
Accuracy.
The text processing apparatus includes processor and memory, above-mentioned acquiring unit 31, extraction unit 32, computing unit
33, drawing unit 34 etc. stores in memory as program unit, is executed by processor stored in memory above-mentioned
Program unit realizes corresponding function.
Include kernel in processor, is gone in memory to transfer corresponding program unit by kernel.Kernel can be set one
Or more, the accuracy of thermodynamic chart drafting is improved by adjusting kernel parameter.
Memory may include the non-volatile memory in computer-readable medium, random access memory (RAM) and/
Or the forms such as Nonvolatile memory, if read-only memory (ROM) or flash memory (flash RAM), memory include that at least one is deposited
Store up chip.
The embodiment of the invention provides a kind of storage mediums, are stored thereon with program, real when which is executed by processor
The audience ratings calculation method of the existing filing program.
The embodiment of the invention provides a kind of processor, the processor is for running program, wherein described program operation
Method is calculated in the drafting of thermodynamic chart described in Shi Zhihang.
The embodiment of the invention provides a kind of equipment, equipment include processor, memory and storage on a memory and can
The program run on a processor, processor performs the steps of when executing program obtains page scroll data；From the page
It extracts to roll every time in rolling data and stops corresponding stop place information and residence time information；Stopped according to each rolling
Corresponding stop place information and residence time information are stayed, the corresponding stop heating power of each pixel in the page is calculated
Value；Thermodynamic chart corresponding with the page is drawn according to the stop heating power value of each pixel.
Further, described that corresponding stop place information and residence time information, meter are stopped according to each rolling
Calculating the corresponding stop heating power value of each pixel in the page includes:
It is stopped when corresponding stop place information determines that each rolling stops according to each rolling and passes through browsing
The corresponding all pixels of the page that device window is shown；
The described each time stay time for rolling stop is determined according to each corresponding residence time information of stop that rolls；
Pass through the exhibition of browser window institute according to each roll when the stay time stopped stops each rolling
The corresponding each pixel of the page shown carries out assignment；
The corresponding each secondary assignment of pixel each in the page in measurement period is overlapped, is obtained
Stop heating power value corresponding with each pixel.
It further, also include the height value of browser window where the page, institute in the page scroll data
It states to roll every time and stops straight line and institute where the browser window top when corresponding stop place information is stopped including rolling
The ordinate value for whole pixels that the intersection of the page includes is stated, or is rolled straight where the browser window bottom end when stopping
The ordinate value for whole pixels that the intersection of line and the page includes, each rolling stop corresponding residence time letter
Breath includes at the beginning of rolling every time.
Further, described corresponding stop place information is stopped according to each rolling to determine that each rolling stops
The corresponding all pixels of the page shown when staying by browser window include:
What the intersection of straight line and the page where the browser window top included when being stopped according to the rolling is complete
The height value or the rolling of the ordinate value of portion's pixel and the browser window browser window bottom when stopping
The ordinate value for whole pixels that the intersection of straight line and the page where end includes and the height value of the browser window,
It determines described each time and rolls the corresponding all pixels of the page shown when stopping by browser window.
Further, determine what each rolling stopped according to each corresponding residence time information of stop that rolls
Stay time includes:
Each rolling stop is ranked up at the beginning of according to each roll；
At the beginning of extraction n-th rolls and the N+1 times rolling respectively corresponds, N is natural number；
Difference between at the beginning of rolling at the beginning of described the N+1 times is rolled with the n-th, is determined as
The n-th rolls the stay time stopped.
Further, the method also includes:
According to the corresponding click temperature of each pixel, click heating power corresponding with each pixel is obtained
Value；
The click heating power value of each pixel is superimposed with the stop heating power value, is obtained and each pixel
Corresponding Thermal Synthetic force value；
The corresponding thermodynamic chart of the page is optimized according to each pixel corresponding Thermal Synthetic force value.
Equipment in the embodiment of the present invention can be server, PC, PAD, mobile phone etc..
The embodiment of the invention also provides a kind of computer program products, when executing on data processing equipment, are suitable for
It executes the program of initialization there are as below methods step: obtaining page scroll data；It is extracted from the page scroll data each
It rolls and stops corresponding stop place information and residence time information；Corresponding stop place confidence is stopped according to each rolling
Breath and residence time information calculate the corresponding stop heating power value of each pixel in the page；According to each picture
The stop heating power value of vegetarian refreshments draws thermodynamic chart corresponding with the page.
Further, described that corresponding stop place information and residence time information, meter are stopped according to each rolling
Calculating the corresponding stop heating power value of each pixel in the page includes:
It is stopped when corresponding stop place information determines that each rolling stops according to each rolling and passes through browsing
The corresponding all pixels of the page that device window is shown；
The described each time stay time for rolling stop is determined according to each corresponding residence time information of stop that rolls；
Pass through the exhibition of browser window institute according to each roll when the stay time stopped stops each rolling
The corresponding each pixel of the page shown carries out assignment；
The corresponding each secondary assignment of pixel each in the page in measurement period is overlapped, is obtained
Stop heating power value corresponding with each pixel.
It further, also include the height value of browser window where the page, institute in the page scroll data
It states to roll every time and stops straight line and institute where the browser window top when corresponding stop place information is stopped including rolling
The ordinate value for whole pixels that the intersection of the page includes is stated, or is rolled straight where the browser window bottom end when stopping
The ordinate value for whole pixels that the intersection of line and the page includes, each rolling stop corresponding residence time letter
Breath includes at the beginning of rolling every time.
Further, described corresponding stop place information is stopped according to each rolling to determine that each rolling stops
The corresponding all pixels of the page shown when staying by browser window include:
What the intersection of straight line and the page where the browser window top included when being stopped according to the rolling is complete
The height value or the rolling of the ordinate value of portion's pixel and the browser window browser window bottom when stopping
The ordinate value for whole pixels that the intersection of straight line and the page where end includes and the height value of the browser window,
It determines described each time and rolls the corresponding all pixels of the page shown when stopping by browser window.
Further, determine what each rolling stopped according to each corresponding residence time information of stop that rolls
Stay time includes:
Each rolling stop is ranked up at the beginning of according to each roll；
At the beginning of extraction n-th rolls and the N+1 times rolling respectively corresponds, N is natural number；
Difference between at the beginning of rolling at the beginning of described the N+1 times is rolled with the n-th, is determined as
The n-th rolls the stay time stopped.
Further, the method also includes:
According to the corresponding click temperature of each pixel, click heating power corresponding with each pixel is obtained
Value；
The click heating power value of each pixel is superimposed with the stop heating power value, is obtained and each pixel
Corresponding Thermal Synthetic force value；
The corresponding thermodynamic chart of the page is optimized according to each pixel corresponding Thermal Synthetic force value.
It should be understood by those skilled in the art that, embodiments herein can provide as method, system or computer program
Product.Therefore, complete hardware embodiment, complete software embodiment or reality combining software and hardware aspects can be used in the application
Apply the form of example.Moreover, it wherein includes the computer of computer usable program code that the application, which can be used in one or more,
The computer program implemented in usable storage medium (including but not limited to magnetic disk storage, CD-ROM, optical memory etc.) produces
The form of product.
The application is referring to method, the process of equipment (system) and computer program product according to the embodiment of the present application
Figure and/or block diagram describe.It should be understood that every one stream in flowchart and/or the block diagram can be realized by computer program instructions
The combination of process and/or box in journey and/or box and flowchart and/or the block diagram.It can provide these computer programs
Instruct the processor of general purpose computer, special purpose computer, Embedded Processor or other programmable data processing devices to produce
A raw machine, so that being generated by the instruction that computer or the processor of other programmable data processing devices execute for real
The device for the function of being specified in present one or more flows of the flowchart and/or one or more blocks of the block diagram.
These computer program instructions, which may also be stored in, is able to guide computer or other programmable data processing devices with spy
Determine in the computer-readable memory that mode works, so that it includes referring to that instruction stored in the computer readable memory, which generates,
Enable the manufacture of device, the command device realize in one box of one or more flows of the flowchart and/or block diagram or
The function of being specified in multiple boxes.
These computer program instructions also can be loaded onto a computer or other programmable data processing device, so that counting
Series of operation steps are executed on calculation machine or other programmable devices to generate computer implemented processing, thus in computer or
The instruction executed on other programmable devices is provided for realizing in one or more flows of the flowchart and/or block diagram one
The step of function of being specified in a box or multiple boxes.
In a typical configuration, calculating equipment includes one or more processors (CPU), input/output interface, net
Network interface and memory.
Memory may include the non-volatile memory in computer-readable medium, random access memory (RAM) and/
Or the forms such as Nonvolatile memory, such as read-only memory (ROM) or flash memory (flash RAM).Memory is computer-readable Jie
The example of matter.
Computer-readable medium includes permanent and non-permanent, removable and non-removable media can be by any method
Or technology come realize information store.Information can be computer readable instructions, data structure, the module of program or other data.
The example of the storage medium of computer includes, but are not limited to phase change memory (PRAM), static random access memory (SRAM), moves
State random access memory (DRAM), other kinds of random access memory (RAM), read-only memory (ROM), electric erasable
Programmable read only memory (EEPROM), flash memory or other memory techniques, read-only disc read only memory (CD-ROM) (CD-ROM),
Digital versatile disc (DVD) or other optical storage, magnetic cassettes, tape magnetic disk storage or other magnetic storage devices
Or any other non-transmission medium, can be used for storage can be accessed by a computing device information.As defined in this article, it calculates
Machine readable medium does not include temporary computer readable media (transitory media), such as the data-signal and carrier wave of modulation.
It should also be noted that, the terms "include", "comprise" or its any other variant are intended to nonexcludability
It include so that the process, method, commodity or the equipment that include a series of elements not only include those elements, but also to wrap
Include other elements that are not explicitly listed, or further include for this process, method, commodity or equipment intrinsic want
Element.In the absence of more restrictions, the element limited by sentence " including one ... ", it is not excluded that including element
Process, method, there is also other identical elements in commodity or equipment.
It will be understood by those skilled in the art that embodiments herein can provide as method, system or computer program product.
Therefore, complete hardware embodiment, complete software embodiment or embodiment combining software and hardware aspects can be used in the application
Form.It is deposited moreover, the application can be used to can be used in the computer that one or more wherein includes computer usable program code
The shape for the computer program product implemented on storage media (including but not limited to magnetic disk storage, CD-ROM, optical memory etc.)
Formula.
The above is only embodiments herein, are not intended to limit this application.To those skilled in the art,
Various changes and changes are possible in this application.It is all within the spirit and principles of the present application made by any modification, equivalent replacement,
Improve etc., it should be included within the scope of the claims of this application.
Claims (10)
1. a kind of method for drafting of thermodynamic chart, which is characterized in that the described method includes:
Page scroll data are obtained, what the page scroll data generated during being user's page described in rolling view, and
At least there is primary roll during the page scroll to stop；
It extracts to roll every time from the page scroll data and stops corresponding stop place information and residence time information；
Corresponding stop place information and residence time information are stopped according to each rolling, calculates each picture in the page
The corresponding stop heating power value of vegetarian refreshments, the stop heating power value is for identifying the user to each pixel in the page
The degree of concern of corresponding region；
Thermodynamic chart corresponding with the page is drawn according to the stop heating power value of each pixel.
2. the method according to claim 1, wherein described stop corresponding stop place according to each rolling
Confidence breath and residence time information, calculating the corresponding stop heating power value of each pixel in the page includes:
It is stopped when corresponding stop place information determines that each rolling stops according to each rolling through browser window
The corresponding all pixels of the page that mouth is shown；
The described each time stay time for rolling stop is determined according to each corresponding residence time information of stop that rolls；
It is shown when described each time being rolled and stopped according to each stay time for rolling stop by browser window
The corresponding each pixel of the page carries out assignment；
The corresponding each secondary assignment of pixel each in the page in measurement period is overlapped, is obtained and institute
State the corresponding stop heating power value of each pixel.
3. according to the method described in claim 2, it is characterized in that, also including the page institute in the page scroll data
In the height value of browser window, it includes rolling browsing when stopping that each rolling, which stops corresponding stop place information,
The ordinate value for whole pixels that the intersection of straight line and the page where device window top includes, or roll and stop when institute
The ordinate value for whole pixels that the intersection of straight line and the page where stating browser window bottom end includes, each rolling
Moving and stopping corresponding residence time information includes at the beginning of rolling every time.
4. according to the method described in claim 3, it is characterized in that, described stop corresponding stop place according to each rolling
Confidence breath, which determines described each time, rolls the corresponding all pixels of the page shown when stopping by browser window
It puts and includes:
Whole pictures that the intersection of straight line and the page where the browser window top includes when being stopped according to the rolling
The height value or the rolling of the ordinate value of vegetarian refreshments and the browser window browser window bottom end institute when stopping
In the ordinate value for whole pixels that the intersection of straight line and the page includes and the height value of the browser window, determine
The corresponding all pixels of the page that each rolling is shown when stopping by browser window.
5. according to the method described in claim 3, it is characterized in that, stopping corresponding residence time letter according to each rolling
Breath determines that the stay time of each rolling stop includes:
Each rolling stop is ranked up at the beginning of according to each roll；
At the beginning of extraction n-th rolls and the N+1 times rolling respectively corresponds, N is natural number；
Difference between at the beginning of rolling at the beginning of described the N+1 times is rolled with the n-th is determined as described
N-th rolls the stay time stopped.
6. method according to any one of claims 1-5, which is characterized in that the method also includes:
According to the corresponding click temperature of each pixel, click heating power value corresponding with each pixel is obtained；
The click heating power value of each pixel is superimposed with the stop heating power value, is obtained corresponding with each pixel
Thermal Synthetic force value；
The corresponding thermodynamic chart of the page is optimized according to each pixel corresponding Thermal Synthetic force value.
7. a kind of drawing apparatus of thermodynamic chart, which is characterized in that described device includes:
Acquiring unit, for obtaining page scroll data, the page scroll data are user's page mistake described in rolling view
It is generated in journey, and at least there is primary roll during the page scroll and stop；
Extraction unit stops corresponding stop place information and stop for extracting to roll every time from the page scroll data
Temporal information；
Computing unit calculates institute for stopping corresponding stop place information and residence time information according to each rolling
The corresponding stop heating power value of each pixel in the page is stated, the stop heating power value is for identifying the user to the page
The degree of concern of each pixel corresponding region in face；
Drawing unit, for drawing thermodynamic chart corresponding with the page according to the stop heating power value of each pixel.
8. device according to claim 7, which is characterized in that the computing unit includes:
Determining module, when determining that each rolling stops for stopping corresponding stop place information according to each rolling
The corresponding all pixels of the page shown by browser window；
The determining module, is also used to stop corresponding residence time information according to each rolling and determines described each time and roll
The stay time of stop；
Assignment module, for passing through browser according to each roll when the stay time stopped stops each rolling
The corresponding each pixel of the page that window is shown carries out assignment；
Laminating module, for carrying out the corresponding each secondary assignment of pixel each in the page in measurement period
Superposition obtains stop heating power value corresponding with each pixel.
9. a kind of storage medium, which is characterized in that the storage medium includes the program of storage, wherein run in described program
When control the storage medium where equipment perform claim require 1 drawing to the thermodynamic chart described in any one of claim 6
Method processed.
10. a kind of processor, which is characterized in that the processor is for running program, wherein right of execution when described program is run
Benefit require 1 to the thermodynamic chart described in any one of claim 6 method for drafting.
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