CN110659188A - Page portrait data processing method and device, computer equipment and storage medium - Google Patents
Page portrait data processing method and device, computer equipment and storage medium Download PDFInfo
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- CN110659188A CN110659188A CN201910748866.3A CN201910748866A CN110659188A CN 110659188 A CN110659188 A CN 110659188A CN 201910748866 A CN201910748866 A CN 201910748866A CN 110659188 A CN110659188 A CN 110659188A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F11/00—Error detection; Error correction; Monitoring
- G06F11/30—Monitoring
- G06F11/34—Recording or statistical evaluation of computer activity, e.g. of down time, of input/output operation ; Recording or statistical evaluation of user activity, e.g. usability assessment
- G06F11/3438—Recording or statistical evaluation of computer activity, e.g. of down time, of input/output operation ; Recording or statistical evaluation of user activity, e.g. usability assessment monitoring of user actions
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F11/00—Error detection; Error correction; Monitoring
- G06F11/30—Monitoring
- G06F11/32—Monitoring with visual or acoustical indication of the functioning of the machine
- G06F11/323—Visualisation of programs or trace data
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/958—Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
Abstract
The application relates to a page portrait data processing method and device, computer equipment and a storage medium. The method comprises the following steps: sending the page data to corresponding terminals according to access requests sent by a plurality of terminals; acquiring page operation data of a plurality of terminals, and zooming the page data according to the average size value of the sizes of a plurality of page windows to obtain a corresponding browsing page; calculating the operation area coordinates of the browsing page according to the operation record data; calculating transparent point element values of the browsed page according to the operation record data and the operation area coordinates, generating a drawn page according to the transparent point element values of the browsed page, overlapping, and generating a page thermodynamic diagram of page data; analyzing according to the page thermodynamic diagram and the operation record data to obtain user behavior analysis data of the page data; and generating page behavior portrait data by utilizing the user behavior analysis data. By adopting the method, the page portrait data of the corresponding page can be effectively generated, thereby effectively improving the page data analysis and processing efficiency.
Description
Technical Field
The present application relates to the field of computer technologies, and in particular, to a page portrait data processing method and apparatus, a computer device, and a storage medium based on data analysis.
Background
With the rapid development of computer technology, a large number of service requests and the like can be rapidly and effectively processed through internet products, a large number of webpage data are analyzed, user behavior data are analyzed, data obtained through user behavior monitoring are analyzed, the analysis results are combined with network marketing strategies and the like, and enterprises can know behavior habits of users more specifically and clearly, so that problems possibly existing in the current network products or marketing are found, internet products are effectively improved and decided, and service conversion rate is effectively improved.
The traditional webpage data analysis modes comprise a log behavior analysis mode, a thermodynamic diagram generation mode and the like, the number of logs is large, the calculation is huge, and the data analysis efficiency is low. The conventional thermodynamic diagram is generated by counting the number of clicks of events at a plurality of positions in a webpage and adding discrete points according to the number of clicks. And the area of the non-control event can not be counted, and the analysis efficiency and accuracy of the page data are low. Therefore, how to accurately and effectively analyze the page data becomes a technical problem to be solved at present.
Disclosure of Invention
In view of the foregoing, it is desirable to provide a page image data processing method, device, computer device and storage medium, which can accurately and effectively analyze page data and generate corresponding page image data, thereby effectively improving page data processing efficiency.
A method of page representation data processing, the method comprising:
receiving access requests sent by a plurality of terminals, acquiring corresponding page data according to the access requests, and returning the page data to the corresponding terminals;
acquiring page operation data of a plurality of terminals, wherein the page operation data comprises corresponding operation record data and page window size;
calculating an average size value according to the sizes of a plurality of page windows, and zooming page data according to the average size value to obtain a corresponding browsing page;
respectively calculating the operation area coordinates of a plurality of browsing pages according to the corresponding operation record data;
calculating transparent point element values of the multiple browsing pages according to the operation record data and the operation area coordinates, and respectively generating corresponding drawing pages according to the transparent point element values of the multiple browsing pages;
overlapping the drawn pages of the multiple terminals to generate a page thermodynamic diagram corresponding to the page data;
performing user behavior analysis according to the page thermodynamic diagram and the plurality of operation record data to obtain user behavior analysis data of the page data;
and generating page behavior portrait data of the page data by using the user behavior analysis data.
In one embodiment, the page data carries a page identifier, and the step of obtaining page operation data of the plurality of terminals includes: calling an initialized page collection plug-in, and monitoring page change data by using the page collection plug-in; when the change of the page data is detected, acquiring first page state data through the page collecting plug-in; closing the monitoring port of the page collection plug-in; when an operation event triggered by a terminal is detected, acquiring operation page data corresponding to the operation event, and comparing the operation page data with the first page state data; if the operation page data is inconsistent with the first page state data, calling a page collection plug-in to collect second page state data corresponding to the page operation data; and generating corresponding page operation data by utilizing the collected multiple page state data.
In one embodiment, the step of calculating the operation area coordinates of the plurality of browsing pages according to the corresponding operation record data includes: monitoring operation record data of a plurality of terminals on the page data through a preset monitoring plug-in; acquiring a control operation event and corresponding position information of the page data according to operation record data, and determining a first operation area corresponding to the control operation event according to the position information; monitoring a touch behavior event triggered by a terminal through a monitoring plug-in, detecting position information of the touch behavior event, and determining a second operation area corresponding to the touch behavior event according to the position information; and calculating the operation area coordinates of the browsing page according to the first operation area and the second operation area.
In one embodiment, the generating a page thermodynamic diagram corresponding to the page data includes: generating a corresponding object area group according to the operation coordinate area of the browsing page; acquiring the operation times of the object area group, and calculating the transparent point element value of the object area group according to the operation times to obtain a drawing page corresponding to the current user browsing page; acquiring drawing pages of a plurality of users and corresponding transparent point element values; superposing corresponding transparent point element values in a plurality of user drawing pages to obtain chromatic values of a plurality of distribution areas in the page data; and rendering the superposed drawing pages by using a preset rendering control according to the chromatic values of the multiple areas to generate a page thermodynamic diagram corresponding to the page data.
In one embodiment, the page data includes a plurality of distribution areas, and the method further includes: calculating the browsing index of each distribution area according to the chromatic values of the plurality of distribution areas; calculating page access indexes and user browsing preference degrees according to the browsing indexes of the plurality of distribution areas; and generating user behavior analysis data of the page data according to the page access indexes of the plurality of distribution areas and the user browsing preference degree.
A page representation data processing apparatus, the apparatus comprising:
the request receiving module is used for receiving access requests sent by a plurality of terminals, acquiring corresponding page data according to the access requests and returning the page data to the corresponding terminals;
the data acquisition module is used for acquiring page operation data of a plurality of terminals, wherein the page operation data comprises corresponding operation record data and page window size;
the page processing module is used for calculating an average size value according to the sizes of a plurality of page windows and zooming page data according to the average size value to obtain a corresponding browsing page; respectively calculating the operation area coordinates of a plurality of browsing pages according to the corresponding operation record data; calculating transparent point element values of the multiple browsing pages according to the operation record data and the operation area coordinates, and respectively generating corresponding drawing pages according to the transparent point element values of the multiple browsing pages; overlapping the drawn pages of the multiple terminals to generate a page thermodynamic diagram corresponding to the page data;
the page portrait data generation module is used for carrying out user behavior analysis according to the page thermodynamic diagram and the plurality of operation record data to obtain user behavior analysis data of the page data; and generating page behavior portrait data of the page data by using the user behavior analysis data.
In one embodiment, the data obtaining module is further configured to call an initialized page collection plug-in, and monitor page change data by using the page collection plug-in; when the change of the page data is detected, acquiring first page state data through the page collecting plug-in; closing a monitoring port of the page collection plug-in; when an operation event triggered by a terminal is detected, acquiring operation page data corresponding to the operation event, and comparing the operation page data with the first page state data; if the operation page data is inconsistent with the first page state data, calling a page collection plug-in to collect second page state data corresponding to the page operation data; and generating corresponding page operation data by utilizing the collected multiple page state data.
In one embodiment, the page data includes a plurality of distribution regions, and the page portrait data generation module is further configured to calculate a browsing indicator of each distribution region according to chromatic values of the plurality of distribution regions; calculating page access indexes and user browsing preference degrees according to the browsing indexes of the plurality of distribution areas; and generating user behavior analysis data of the page data according to the page access indexes of the plurality of distribution areas and the user browsing preference degree.
A computer device comprising a memory storing a computer program and a processor implementing the steps of the method of processing page representation data as provided in any one of the embodiments of the application when the computer program is executed.
A computer readable storage medium having stored thereon a computer program which, when executed by a processor, carries out the steps of a method of processing page representation data as provided in any one of the embodiments of the application.
According to the page portrait data processing method and device, the computer equipment and the storage medium, the server returns the corresponding page data to the corresponding terminals according to the access requests sent by the terminals, obtains the page operation data of the terminals, calculates the average size value according to the sizes of the page windows, further zooms the page data, and can effectively obtain the corresponding browsed page. The server respectively calculates the operation area coordinates of the plurality of browsing pages according to the corresponding operation record data, and can accurately and effectively acquire the operation area of the user. The server further calculates transparent point element values of the multiple browsing pages according to the operation record data and the operation area coordinates, respectively generates corresponding drawing pages according to the transparent point element values of the multiple browsing pages, and superposes the drawing pages of the multiple terminals to generate a page thermodynamic diagram corresponding to the page data; and performing user behavior analysis according to the page thermodynamic diagram and the plurality of operation record data, and generating page behavior portrait data of the page data by the server by using the user behavior analysis data obtained by analysis. The page behavior portrait data is effectively utilized to analyze and make decisions, and the efficiency and the accuracy of page data analysis are effectively improved.
Drawings
FIG. 1 is a diagram illustrating an exemplary embodiment of a method for processing page representation data;
FIG. 2 is a flowchart illustrating a method for processing page image data according to one embodiment;
FIG. 3 is a flowchart illustrating the step of obtaining page operation data of multiple terminals according to an embodiment;
FIG. 4 is a flowchart illustrating the step of calculating coordinates of operating regions of a plurality of viewed pages in one embodiment;
FIG. 5 is a diagram of a page thermodynamic diagram of one of the page data in one embodiment;
FIG. 6 is a block diagram of a page image data processing apparatus according to an embodiment;
FIG. 7 is a diagram illustrating an internal structure of a computer device according to an embodiment.
Detailed Description
In order to make the objects, technical solutions and advantages of the present application more apparent, the present application is described in further detail below with reference to the accompanying drawings and embodiments. It should be understood that the specific embodiments described herein are merely illustrative of the present application and are not intended to limit the present application.
The page portrait data processing method provided by the application can be applied to the application environment shown in FIG. 1. Wherein the terminal 102 communicates with the server 104 via a network. The user may send an access request to the server 104 through the corresponding terminal 102, and the server 104 returns corresponding page data to the terminal 102 according to the access request. The server 104 obtains the page operation data of the terminal 102 in the access process through the page collection plug-in. The server 104 calculates an average size value according to the sizes of the multiple page windows, and further zooms page data to obtain a corresponding browsing page. The server 104 respectively calculates operation area coordinates of the multiple browsed pages according to the corresponding operation record data, calculates transparent point element values of the multiple browsed pages according to the operation record data and the operation area coordinates, respectively generates corresponding drawing pages according to the transparent point element values of the multiple browsed pages, overlaps the drawing pages of the multiple terminals, and generates a page thermodynamic diagram corresponding to the page data; the user behavior analysis is performed based on the page thermodynamic diagram and the plurality of operation record data, and the server 104 further generates page behavior portrait data of the page data using the user behavior analysis data obtained by the analysis. The terminal 102 may be, but not limited to, various personal computers, notebook computers, smart phones, tablet computers, and portable wearable devices, and the server 104 may be implemented by an independent server or a server cluster formed by a plurality of servers.
In one embodiment, as shown in fig. 2, a method for processing page representation data is provided, which is described by taking the method as an example applied to the server in fig. 1, and includes the following steps:
When a user accesses a webpage or a website and an application page, the user can send an access request to a server through a corresponding terminal, wherein the access request can comprise a user identifier and a page identifier. The server can simultaneously receive access requests sent by the terminals, acquire corresponding page data according to the access requests and respectively return the page data to the corresponding terminals.
And step 206, calculating an average size value according to the sizes of the multiple page windows, and zooming the page data according to the average size value to obtain a corresponding browsing page.
The operation page data may be page data generated based on an operation event after a user triggers the operation event through the terminal. The terminal can obtain page operation data in the user operation process, and the terminal uploads the obtained page operation data to the server.
Further, the server can also acquire page operation data of the terminal in the operation process through the page collection plug-in. Specifically, after the server returns the page data to the terminal, the initialized page collection plug-in is called, and the page change data is monitored by using the page collection plug-in. When detecting that the page data changes, acquiring first page state data through the page collection plug-in, and closing a monitoring port of the page collection plug-in. When an operation event triggered by the terminal is detected, operation page data corresponding to the operation event is obtained, and the operation page data is compared with the first page state data. And if the operation page data is inconsistent with the first page state data, calling a page collection plug-in to collect second page state data corresponding to the page operation data. And generating corresponding page operation data by utilizing the collected multiple page state data.
In the process of accessing page data by a user, a server acquires page operation data of a plurality of users, wherein the page operation data comprises operation record data and page window size, the operation record data comprises operation events, operation areas and dwell time, and the page window size comprises corresponding size types.
And the server further calculates an average size value according to the multiple size types, and zooms the browsed page according to the proportion of the average size value to obtain the corresponding browsed page.
And step 208, respectively calculating the operation area coordinates of a plurality of browsing pages according to the corresponding operation record data.
The server further calculates the operation area coordinates of the plurality of browsing pages according to the corresponding operation record data. Specifically, the server may monitor operation record data of the plurality of terminals on the page data through a preset monitoring plug-in, respectively obtain position information corresponding to a click event and a touch event of the page data according to the operation record data, and calculate operation area coordinates of the plurality of browsing pages according to the position information of the click event and the touch event.
And step 210, calculating transparent point element values of the multiple browsed pages according to the operation record data and the operation area coordinates, and respectively generating corresponding drawing pages according to the transparent point element values of the multiple browsed pages.
After the server calculates the operation area coordinates of the multiple browsed pages, the transparent point element values of the multiple browsed pages are further calculated according to the operation record data and the operation area coordinates, and corresponding drawing pages are respectively generated according to the transparent point element values of the multiple browsed pages.
And 212, overlapping the drawn pages of the multiple terminals to generate a page thermodynamic diagram corresponding to the page data.
The method comprises the steps that after corresponding drawing pages are respectively generated by a server according to transparent point element values of a plurality of browsing pages, drawing pages of a plurality of users and the corresponding transparent point element values are obtained, the corresponding transparent point element values in the drawing pages of the users are overlapped to obtain chromatic values of a plurality of distribution areas in page data, the overlapped drawing pages are rendered by utilizing a preset rendering control according to the chromatic values of the areas, and then page thermodynamic diagrams corresponding to the page data are generated. The page thermodynamic diagram includes the visit heat value of each subsection.
And 214, performing user behavior analysis according to the page thermodynamic diagram and the plurality of operation record data to obtain user behavior analysis data of the page data.
In step 216, the user behavior analysis data is used to generate page behavior portrait data of the page data.
And the server performs user behavior analysis according to the page thermodynamic diagram and the plurality of operation record data to obtain user behavior analysis data of the page data. Specifically, the server may calculate a browsing index of each distribution region according to the chromatic values of the plurality of distribution regions, calculate a page access index and a user browsing preference according to the browsing indexes of the plurality of distribution regions, and generate user behavior analysis data of the page data according to the page access index and the access heat value of the plurality of distribution regions and the user browsing preference.
And after the server obtains the user behavior analysis data of the page data, generating the page behavior portrait data of the page data by using the user behavior analysis data. The page behavior portrait data can intuitively represent the access flow and the access heat of the page data and the preference of the user to each distribution area. The server can effectively analyze the page data by using the page behavior portrait data, analyze the operation index data and the preference degree of each distribution area in the internet product or page in the operation process, and further analyze the problems of the internet product or page and the optimized places, so that the operation and maintenance terminal or the development terminal further optimizes the internet product or page. The page behavior portrait data is effectively utilized to analyze and make decisions, and the efficiency and the accuracy of page data analysis are effectively improved.
In the page portrait data processing method, the server returns the corresponding page data to the corresponding terminals according to the access requests sent by the terminals, obtains the page operation data of the terminals, calculates the average size value according to the sizes of the page windows, further zooms the page data, and can effectively obtain the corresponding browsed pages. The server respectively calculates the operation area coordinates of the plurality of browsing pages according to the corresponding operation record data, and can accurately and effectively acquire the operation area of the user. The server further calculates transparent point element values of the multiple browsing pages according to the operation record data and the operation area coordinates, respectively generates corresponding drawing pages according to the transparent point element values of the multiple browsing pages, and superposes the drawing pages of the multiple terminals to generate a page thermodynamic diagram corresponding to the page data; and performing user behavior analysis according to the page thermodynamic diagram and the plurality of operation record data, and generating page behavior portrait data of the page data by the server by using the user behavior analysis data obtained by analysis. The page behavior portrait data is effectively utilized to analyze and make decisions, and the efficiency and the accuracy of page data analysis are effectively improved.
In an embodiment, as shown in fig. 3, the step of acquiring page operation data of multiple terminals by using the page data carrying the page identifier specifically includes the following steps:
The plug-in is a program written by an application program interface according to a certain specification and can be automatically executed along with the starting of the application. The page collection plug-in may be a plug-in pre-deployed in the web application. For example, after installing the relevant plug-in the browser, the WEB browser can directly call the plug-in for processing a specific type of file.
After the terminal sends the access request to the application server, the application server initializes the corresponding page collection plug-in. The server can simultaneously receive access requests sent by the terminals, acquire corresponding page data according to the access requests and respectively return the page data to the corresponding terminals. And after returning the page data to the terminal, the server calls the initialized page collection plug-in, and calls the monitoring method to collect and monitor the page change data by using the page collection plug-in. For example, whether the Dom (document object Model) data of the listening page has changed.
When the change of the page is detected, the server acquires the first current page data through the page collection plug-in. For example, the method may be a MutationObserver monitoring method, and the monitored content may include data such as a page url, a page source code, a page dwell time, and a page content. And after the current page state data is acquired by the page collection plug-in, the server closes the monitoring port of the page collection plug-in to stop automatic monitoring.
When the page data is not changed, the server may use the initial state data as the first page state data. The first page state data includes corresponding state attribute information, such as user access time, access duration, operation event type, and the like.
The operation page data may be page data generated based on an operation event after a user triggers the operation event through the terminal.
The server obtains the operation event of the page, obtains page operation data corresponding to the operation event after detecting the operation event, and compares the page operation data with the first current page data. Specifically, the terminal detects an event type of the operation event, acquires an operation page identifier of the operation page data, and compares the page identifier of the page data with the operation page identifier of the operation page data. And when the event type is a dynamic event and the page identifier is inconsistent with the operation page identifier, determining that the page data has a change. When the page identifier is consistent with the operation page identifier, the page data is not changed.
And 308, if the operation page data is not consistent with the first page state data, calling a page collection plug-in to collect second page state data corresponding to the page operation data.
And if the operation page data is inconsistent with the first page state data and indicates that the page data is changed, the server calls the page collection plug-in to collect second page state data corresponding to the page operation data. And uploading the first page state data and the second page state data to an operation and maintenance server according to the page identifier.
Further, the server continuously collects corresponding page state data according to the operation of the user until the terminal is detected to be closed or quit page access, the server stops collecting the page state data, and corresponding page operation data are generated by utilizing the collected multiple page state data. The preset page collection plug-in monitors the operation events of the page and collects the change data, so that the page data and the final state of the page of the user in the operation process can be effectively collected, and meanwhile, the calculation amount in the collection process is optimized.
In an embodiment, as shown in fig. 4, the step of calculating the coordinates of the operation areas of the multiple browsing pages according to the corresponding operation record data includes the following steps:
And step 404, acquiring a control operation event and corresponding position information of the page data according to the operation record data, and determining a first operation area corresponding to the control operation event according to the position information.
After the terminal sends the access request to the application server, the application server initializes the corresponding page collection plug-in. The server can simultaneously receive access requests sent by the terminals, acquire corresponding page data according to the access requests and respectively return the page data to the corresponding terminals. And after returning the page data to the terminal, the server calls the initialized page collection plug-in, calls the monitoring method to collect and monitor the page change data by using the page collection plug-in, and generates corresponding page operation data by using the collected multiple page state data.
The page operation data comprises corresponding operation record data and page window size. And the server calculates an average size value according to the sizes of the multiple page windows, and zooms page data according to the average size value to obtain a corresponding browsing page. By converting the page window accessed by the user into the browsing page with the uniform size, further analysis on the page data can be facilitated.
After the server acquires the operation record data of the plurality of terminals to the page data, the server further acquires the operation event of the page data according to the operation record data, and identifies the corresponding operation area according to the operation event of the page data.
The operation event may include a control operation event and a touch behavior event of the page. Specifically, the server acquires a control operation event and corresponding position information of the page data according to the operation record data, and determines a first operation area corresponding to the control operation event according to the position information. For example, the page data includes a plurality of event controls, and a user may click and trigger a corresponding event control through the terminal to perform a corresponding operation. Each event control includes control attribute information including corresponding position coordinate information. And after the terminal triggers the control operation event in the page data, the server acquires the control operation event, acquires corresponding position information according to the control attribute information, and further determines the position information of the control operation event as a corresponding first operation area.
And 406, monitoring a touch behavior event triggered by the terminal through the monitoring plug-in, detecting position information of the touch behavior event, and determining a second operation area corresponding to the touch behavior event according to the position information.
And step 408, calculating the operation area coordinates of the browsing page according to the first operation area and the second operation area.
For a touch behavior event triggered by a user in the page data, a corresponding operation position needs to be further detected. For example, the touch behavior event may include a click operation, a slide operation, a drag operation, and the like performed in an area other than the event control.
In the process of performing touch operation on page data by a user, a sensor of the terminal can detect touch behavior operation triggered by the user, and determine position information corresponding to the touch behavior according to the current browsing page and the position of the touch behavior at the terminal. The server acquires the touch behavior event and the corresponding position information, and determines the position information of the touch behavior event as a corresponding second operation area. The server further calculates a plurality of operation area coordinates included in the browsing page according to the first operation area and the second operation area. And respectively calculating the coordinates of the first operation area and the second operation area in the operation area of the browsing page according to the zoomed browsing page. By acquiring the operation areas of the click event control and the non-click control of the user on the browsed page, the operation area of the user can be accurately and effectively acquired.
In an embodiment, the process of generating the page thermodynamic diagram corresponding to the page data specifically includes the following steps: generating a corresponding object area group according to the operation coordinate area of the browsing page; acquiring the operation times of the object area group, and calculating the transparent point element value of the object area group according to the operation times to obtain a drawing page corresponding to the current user browsing page; acquiring drawing pages of a plurality of users and corresponding transparent point element values; superposing corresponding transparent point element values in a plurality of user drawing pages to obtain chromatic values of a plurality of distribution areas in page data; and rendering the superposed drawing pages by using a preset rendering control according to the chromatic values of the multiple regions to generate a page thermodynamic diagram corresponding to the page data.
The server returns the corresponding page data to the corresponding terminals according to the access requests sent by the terminals, obtains the page operation data of the terminals, calculates an average size value according to the sizes of the page windows, and then zooms the page data, so that the corresponding browsing pages can be effectively obtained. The server respectively calculates the operation area coordinates of the plurality of browsing pages according to the corresponding operation record data, and can accurately and effectively acquire the operation area of the user.
The server further calculates transparent point element values of the multiple browsing pages according to the operation record data and the operation area coordinates, respectively generates corresponding drawing pages according to the transparent point element values of the multiple browsing pages, overlaps the drawing pages of the multiple terminals, and generates page thermodynamic diagrams corresponding to the page data
Specifically, the server generates a corresponding object area group according to the operation coordinate area of the browsed page, and calculates the transparent point element value of the object area group according to the click times of the current user to obtain a drawn page corresponding to the browsed page of the current user. The server acquires the drawing pages of the users and the corresponding transparent point element values, and superposes the corresponding transparent point element values in the drawing pages of the users to obtain the chromatic values of the areas in each page. And the server further renders according to the chromatic values of the multiple areas in the webpage to obtain the thermodynamic diagram of the webpage. Through the superposition of the transparent point element values of the browsed pages of the multiple users, the chromatic values of all user access and operation areas of the webpage can be effectively obtained, so that the thermodynamic diagram of the webpage can be effectively obtained, and the webpage can be further analyzed effectively.
For example, as shown in fig. 5, for one page of the page data, the corresponding browsing page is obtained by performing page scaling on the page operation data of the page accessed by the multiple terminals. The server respectively calculates the operation area coordinates of the plurality of browsing pages according to the corresponding operation record data, and can accurately and effectively acquire the operation area of the user. And the server further calculates transparent point element values of the multiple browsing pages according to the operation record data and the operation area coordinates, respectively generates corresponding drawing pages according to the transparent point element values of the multiple browsing pages, and superposes the drawing pages of the multiple terminals to generate a page thermodynamic diagram corresponding to the page data. The page comprises a plurality of distribution areas, and each area corresponds to a different chromatic value. Darker colors of the distribution area indicate higher chroma values of the area, i.e. more operations by the user in the area.
In one embodiment, the page data includes a plurality of distribution areas, and the performing the user behavior analysis according to the page thermodynamic diagram and the plurality of operation record data includes: calculating the browsing index of each distribution area according to the chromatic values of the plurality of distribution areas; calculating page access indexes and user browsing preference degrees according to the browsing indexes of the plurality of distribution areas; and generating user behavior analysis data of the page data according to the page access indexes of the plurality of distribution areas and the user browsing preference degree.
The server returns the corresponding page data to the corresponding terminals according to the access requests sent by the terminals, obtains the page operation data of the terminals, calculates an average size value according to the sizes of the page windows, and then zooms the page data, so that the corresponding browsing pages can be effectively obtained. The server respectively calculates the operation area coordinates of the plurality of browsing pages according to the corresponding operation record data, and can accurately and effectively acquire the operation area of the user. And the server further calculates transparent point element values of the multiple browsing pages according to the operation record data and the operation area coordinates, respectively generates corresponding drawing pages according to the transparent point element values of the multiple browsing pages, and superposes the drawing pages of the multiple terminals to generate a page thermodynamic diagram corresponding to the page data.
After the server generates the thermodynamic diagram of the page data, the user behavior analysis can be further performed according to the page thermodynamic diagram and the plurality of operation record data. Specifically, the server obtains an object region group and a corresponding chromatic value of the web page thermodynamic diagram, and converts the object region group and the corresponding chromatic value into corresponding web page analysis data, for example, the data includes click rate of a function control, browsing rate of various web page contents, and region click rate.
The server further obtains a preset data analysis model, the webpage analysis data are input into the data analysis model, and the webpage data are analyzed through the data analysis model to obtain user behavior analysis data of the webpage data. Specifically, the browsing index of each distribution area is calculated according to the chromatic value of each distribution area in the web page data, the user browsing preference of each distribution area is calculated according to the browsing index, and the user behavior analysis data of the web page data is obtained according to the user browsing preference of each distribution area in the web page data and the data identification of the distribution area, so that the browsing preference of the user on the page content of each area in the web page data can be analyzed. By analyzing according to the user behavior data and the page thermodynamic diagram by using the data analysis model, the page behavior analysis data can be effectively analyzed so as to further generate page behavior portrait data, and the efficiency and accuracy of page data analysis are effectively improved.
It should be understood that although the various steps in the flow charts of fig. 2-4 are shown in order as indicated by the arrows, the steps are not necessarily performed in order as indicated by the arrows. The steps are not performed in the exact order shown and described, and may be performed in other orders, unless explicitly stated otherwise. Moreover, at least some of the steps in fig. 2-4 may include multiple sub-steps or multiple stages that are not necessarily performed at the same time, but may be performed at different times, and the order of performance of the sub-steps or stages is not necessarily sequential, but may be performed in turn or alternating with other steps or at least some of the sub-steps or stages of other steps.
In one embodiment, as shown in FIG. 6, there is provided a page representation data processing apparatus comprising: a request receiving module 602, a data acquisition module 604, a page processing module 606, and a page representation data generation module 608, wherein:
a request receiving module 602, configured to receive access requests sent by multiple terminals, obtain corresponding page data according to the access requests, and return the page data to the corresponding terminals;
a data obtaining module 604, configured to obtain page operation data of multiple terminals, where the page operation data includes corresponding operation record data and a page window size;
the page processing module 606 is configured to calculate an average size value according to sizes of multiple page windows, and zoom page data according to the average size value to obtain a corresponding browsing page; respectively calculating the operation area coordinates of a plurality of browsing pages according to the corresponding operation record data; calculating transparent point element values of the multiple browsing pages according to the operation record data and the operation area coordinates, and respectively generating corresponding drawing pages according to the transparent point element values of the multiple browsing pages; overlapping the drawn pages of the multiple terminals to generate a page thermodynamic diagram corresponding to page data;
the page portrait data generation module 608 is configured to perform user behavior analysis according to the page thermodynamic diagram and the plurality of operation record data to obtain user behavior analysis data of the page data; and generating page behavior portrait data of the page data by using the user behavior analysis data.
In one embodiment, the data obtaining module 604 is further configured to call an initialized page collection plug-in, and monitor page change data by using the page collection plug-in; when detecting that the page data changes, acquiring first page state data through a page collecting plug-in; closing a monitoring port of the page collection plug-in; when an operation event triggered by a terminal is detected, acquiring operation page data corresponding to the operation event, and comparing the operation page data with first page state data; if the operation page data is inconsistent with the first page state data, calling a page collection plug-in to collect second page state data corresponding to the page operation data; and generating corresponding page operation data by utilizing the collected multiple page state data.
In one embodiment, the page processing module 606 is further configured to monitor operation record data of the plurality of terminals on the page data through a preset monitoring plug-in; acquiring a control operation event and corresponding position information of the page data according to the operation record data, and determining a first operation area corresponding to the control operation event according to the position information; monitoring a touch behavior event triggered by a terminal through a monitoring plug-in, detecting position information of the touch behavior event, and determining a second operation area corresponding to the touch behavior event according to the position information; and calculating the operation area coordinates of the browsing page according to the first operation area and the second operation area.
In one embodiment, the page processing module 606 is further configured to generate a corresponding object area group according to the operation coordinate area of the browsing page; acquiring the operation times of the object area group, and calculating the transparent point element value of the object area group according to the operation times to obtain a drawing page corresponding to the current user browsing page; acquiring drawing pages of a plurality of users and corresponding transparent point element values; superposing corresponding transparent point element values in a plurality of user drawing pages to obtain chromatic values of a plurality of distribution areas in page data; and rendering the superposed drawing pages by using a preset rendering control according to the chromatic values of the multiple regions to generate a page thermodynamic diagram corresponding to the page data.
In one embodiment, the page data includes a plurality of distribution regions, and the page portrait data generation module 608 is further configured to calculate a browsing indicator for each distribution region according to chromatic values of the plurality of distribution regions; calculating page access indexes and user browsing preference degrees according to the browsing indexes of the plurality of distribution areas; and generating user behavior analysis data of the page data according to the page access indexes of the plurality of distribution areas and the user browsing preference degree.
For the specific limitation of the page image data processing device, reference may be made to the above limitation on the page image data processing method, which is not described herein again. All or part of the modules in the page image data processing device can be realized by software, hardware and a combination thereof. The modules can be embedded in a hardware form or independent from a processor in the computer device, and can also be stored in a memory in the computer device in a software form, so that the processor can call and execute operations corresponding to the modules.
In one embodiment, a computer device is provided, which may be a server, the internal structure of which may be as shown in fig. 7. The computer device includes a processor, a memory, a network interface, and a database connected by a system bus. Wherein the processor of the computer device is configured to provide computing and control capabilities. The memory of the computer device comprises a nonvolatile storage medium and an internal memory. The non-volatile storage medium stores an operating system, a computer program, and a database. The internal memory provides an environment for the operation of an operating system and computer programs in the non-volatile storage medium. The database of the computer device is used for storing data such as page data, page operation data, browsing pages, page behavior portrait data, thermodynamic diagrams and the like. The network interface of the computer device is used for communicating with an external terminal through a network connection. The computer program is executed by a processor to implement the steps of the page representation data processing method provided in any one of the embodiments of the present application.
Those skilled in the art will appreciate that the architecture shown in fig. 7 is merely a block diagram of some of the structures associated with the disclosed aspects and is not intended to limit the computing devices to which the disclosed aspects apply, as particular computing devices may include more or less components than those shown, or may combine certain components, or have a different arrangement of components.
In one embodiment, a computer readable storage medium is provided, on which a computer program is stored, which when executed by a processor implements the steps of the page representation data processing method provided in any one of the embodiments of the present application.
It will be understood by those skilled in the art that all or part of the processes of the methods of the embodiments described above can be implemented by hardware instructions of a computer program, which can be stored in a non-volatile computer-readable storage medium, and when executed, can include the processes of the embodiments of the methods described above. Any reference to memory, storage, database, or other medium used in the embodiments provided herein may include non-volatile and/or volatile memory, among others. Non-volatile memory can include read-only memory (ROM), Programmable ROM (PROM), Electrically Programmable ROM (EPROM), Electrically Erasable Programmable ROM (EEPROM), or flash memory. Volatile memory can include Random Access Memory (RAM) or external cache memory. By way of illustration and not limitation, RAM is available in a variety of forms such as Static RAM (SRAM), Dynamic RAM (DRAM), Synchronous DRAM (SDRAM), Double Data Rate SDRAM (DDRSDRAM), Enhanced SDRAM (ESDRAM), Synchronous Link DRAM (SLDRAM), Rambus Direct RAM (RDRAM), direct bus dynamic RAM (DRDRAM), and memory bus dynamic RAM (RDRAM).
The technical features of the above embodiments can be arbitrarily combined, and for the sake of brevity, all possible combinations of the technical features in the above embodiments are not described, but should be considered as the scope of the present specification as long as there is no contradiction between the combinations of the technical features.
The above-mentioned embodiments only express several embodiments of the present application, and the description thereof is more specific and detailed, but not construed as limiting the scope of the invention. It should be noted that, for a person skilled in the art, several variations and modifications can be made without departing from the concept of the present application, which falls within the scope of protection of the present application. Therefore, the protection scope of the present patent shall be subject to the appended claims.
Claims (10)
1. A method of page representation data processing, the method comprising:
receiving access requests sent by a plurality of terminals, acquiring corresponding page data according to the access requests, and returning the page data to the corresponding terminals;
acquiring page operation data of a plurality of terminals, wherein the page operation data comprises corresponding operation record data and page window size;
calculating an average size value according to the sizes of a plurality of page windows, and zooming page data according to the average size value to obtain a corresponding browsing page;
respectively calculating the operation area coordinates of a plurality of browsing pages according to the corresponding operation record data;
calculating transparent point element values of the multiple browsing pages according to the operation record data and the operation area coordinates, and respectively generating corresponding drawing pages according to the transparent point element values of the multiple browsing pages;
overlapping the drawn pages of the multiple terminals to generate a page thermodynamic diagram corresponding to the page data;
performing user behavior analysis according to the page thermodynamic diagram and the plurality of operation record data to obtain user behavior analysis data of the page data;
and generating page behavior portrait data of the page data by using the user behavior analysis data.
2. The method according to claim 1, wherein the page data carries a page identifier, and the step of obtaining page operation data of the plurality of terminals comprises:
calling an initialized page collection plug-in, and monitoring page change data by using the page collection plug-in;
when the change of the page data is detected, acquiring first page state data through the page collecting plug-in; closing the monitoring port of the page collection plug-in;
when an operation event triggered by a terminal is detected, acquiring operation page data corresponding to the operation event, and comparing the operation page data with the first page state data;
if the operation page data is inconsistent with the first page state data, calling a page collection plug-in to collect second page state data corresponding to the page operation data;
and generating corresponding page operation data by utilizing the collected multiple page state data.
3. The method according to claim 1, wherein the step of calculating the operation area coordinates of the plurality of browsing pages respectively based on the corresponding operation log data comprises:
monitoring operation record data of a plurality of terminals on the page data through a preset monitoring plug-in;
acquiring a control operation event and corresponding position information of the page data according to operation record data, and determining a first operation area corresponding to the control operation event according to the position information;
monitoring a touch behavior event triggered by a terminal through a monitoring plug-in, detecting position information of the touch behavior event, and determining a second operation area corresponding to the touch behavior event according to the position information;
and calculating the operation area coordinates of the browsing page according to the first operation area and the second operation area.
4. The method of claim 3, wherein the generating a page thermodynamic diagram corresponding to the page data comprises:
generating a corresponding object area group according to the operation coordinate area of the browsing page;
acquiring the operation times of the object area group, and calculating the transparent point element value of the object area group according to the operation times to obtain a drawing page corresponding to the current user browsing page;
acquiring drawing pages of a plurality of users and corresponding transparent point element values;
superposing corresponding transparent point element values in a plurality of user drawing pages to obtain chromatic values of a plurality of distribution areas in the page data;
and rendering the superposed drawing pages by using a preset rendering control according to the chromatic values of the multiple areas to generate a page thermodynamic diagram corresponding to the page data.
5. The method of any of claims 1 to 4, wherein the page data comprises a plurality of distribution areas, the method further comprising:
calculating the browsing index of each distribution area according to the chromatic values of the plurality of distribution areas;
calculating page access indexes and user browsing preference degrees according to the browsing indexes of the plurality of distribution areas;
and generating user behavior analysis data of the page data according to the page access indexes of the plurality of distribution areas and the user browsing preference degree.
6. A page representation data processing apparatus, the apparatus comprising:
the request receiving module is used for receiving access requests sent by a plurality of terminals, acquiring corresponding page data according to the access requests and returning the page data to the corresponding terminals;
the data acquisition module is used for acquiring page operation data of a plurality of terminals, wherein the page operation data comprises corresponding operation record data and page window size;
the page processing module is used for calculating an average size value according to the sizes of a plurality of page windows and zooming page data according to the average size value to obtain a corresponding browsing page; respectively calculating the operation area coordinates of a plurality of browsing pages according to the corresponding operation record data; calculating transparent point element values of the multiple browsing pages according to the operation record data and the operation area coordinates, and respectively generating corresponding drawing pages according to the transparent point element values of the multiple browsing pages; overlapping the drawn pages of the multiple terminals to generate a page thermodynamic diagram corresponding to the page data;
the page portrait data generation module is used for carrying out user behavior analysis according to the page thermodynamic diagram and the plurality of operation record data to obtain user behavior analysis data of the page data; and generating page behavior portrait data of the page data by using the user behavior analysis data.
7. The apparatus of claim 6, wherein the data obtaining module is further configured to invoke an initialized page collection plug-in, and monitor page change data using the page collection plug-in; when the change of the page data is detected, acquiring first page state data through the page collecting plug-in; closing the monitoring port of the page collection plug-in; when an operation event triggered by a terminal is detected, acquiring operation page data corresponding to the operation event, and comparing the operation page data with the first page state data; if the operation page data is inconsistent with the first page state data, calling a page collection plug-in to collect second page state data corresponding to the page operation data; and generating corresponding page operation data by utilizing the collected multiple page state data.
8. The apparatus of claim 6, wherein the page data includes a plurality of distribution areas, and the page portrait data generation module is further configured to calculate a browsing indicator for each distribution area according to chromatic values of the plurality of distribution areas; calculating page access indexes and user browsing preference degrees according to the browsing indexes of the plurality of distribution areas; and generating user behavior analysis data of the page data according to the page access indexes of the plurality of distribution areas and the user browsing preference degree.
9. A computer device comprising a memory and a processor, the memory storing a computer program, wherein the processor implements the steps of the method of any one of claims 1 to 5 when executing the computer program.
10. A computer-readable storage medium, on which a computer program is stored, which, when being executed by a processor, carries out the steps of the method of any one of claims 1 to 5.
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