CN102043850A - Method and equipment for generating thermodynamic diagram - Google Patents

Method and equipment for generating thermodynamic diagram Download PDF

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Publication number
CN102043850A
CN102043850A CN 201010597583 CN201010597583A CN102043850A CN 102043850 A CN102043850 A CN 102043850A CN 201010597583 CN201010597583 CN 201010597583 CN 201010597583 A CN201010597583 A CN 201010597583A CN 102043850 A CN102043850 A CN 102043850A
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coordinate
cursor
standard
thermodynamic chart
webpage
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CN102043850B (en
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王志寿
李化东
喻友平
马利
赵珅
周晓敏
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Baidu Online Network Technology Beijing Co Ltd
Beijing Baidu Netcom Science and Technology Co Ltd
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Beijing Baidu Netcom Science and Technology Co Ltd
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Abstract

The invention provides a method for generating a thermodynamic diagram, comprising the following steps of: firstly, recording current coordinates of a cursor in a webpage in a coordinate system with the current resolution; secondly, converting the current coordinates into standard coordinates of the cursor under the standard resolution; and finally, recording the standard coordinates and generating the thermodynamic diagram of the webpage according to the standard coordinates. Correspondingly, the invention also provides a terminal for recording data required for generating the thermodynamic diagram and a server for generating the thermodynamic diagram. By implementing the method and the device provided by the invention, the thermodynamic diagram with higher accuracy and correction can be generated and a heat point webpage area on the webpage can be accurately displayed.

Description

Generate the method and apparatus of thermodynamic chart
Technical field
The present invention relates to computer network field, relate in particular to a kind of method and apparatus that generates thermodynamic chart.
Background technology
Thermodynamic chart is a kind of form of expression of webpage statistics, can on webpage, highlight out the page area (for example the page area that the webpage visitor is operated at most is highlighted is shown as eye-catching redness, and the page area of the less operation of webpage visitor is shown as the highlighted blueness that is shown as) that the webpage visitor makes earnest efforts with special highlighted form.
Be based on related web page visitor's the generating of quantitative statistics owing to thermodynamic chart, therefore thermodynamic chart can provide the modification reference of science from webpage visitor angle for the Web page maker, (this thermodynamic chart may be according to the cursor incident for thermodynamic chart, statisticses such as cursor hovers time and cursor track generate) can reflect which page area has attracted webpage visitor's attention, for example the webpage visitor thinks that mistakenly the picture that some color is comparatively bright-coloured on the webpage is navigation link (in fact this picture is not a navigation link), therefore the webpage visitor usually clicks these pictures and does not but activate any link, but this click action is got off by the thermodynamic chart statistic record and is fed back to the Web page maker, so the Web page maker attempts revising webpage (for example giving these pictures additional navigation link), when the webpage visitor browses the webpage of this process modification, click above-mentioned annex the picture of navigation link can enter the navigation page, and do not need to go again to seek the navigation page entry.Therefore the modification of webpage being carried out according to thermodynamic chart meets the webpage visitor and browses custom, makes webpage friendly more to the user.
When carrying out the thermodynamic chart statistics, usually need obtain the coordinate of cursor on terminal display, because the coordinate system on the display of different resolution is also different, therefore the coordinate difference of the cursor that obtains on the different resolution is also very big, and the statistics of thermodynamic chart needs to be accurate to pixel unit sometimes, is disadvantageous because exploration on display resolution ratio difference causes the difference of the coordinate of the cursor that obtains for the thermodynamic chart statistics.
Summary of the invention
The object of the present invention is to provide a kind of method and apparatus that generates thermodynamic chart, can be the standard coordinate under the standard resolution with the coordinate conversion of the cursor that obtains under the different resolution, carries out the thermodynamic chart statistics according to this standard coordinate again.
On the one hand, the invention provides a kind of method that generates thermodynamic chart, this method comprises:
The current coordinate of cursor in the coordinate system of current resolution in the record webpage;
With described current coordinate conversion is the standard coordinate of this cursor under standard resolution;
Write down described standard coordinate and generate the thermodynamic chart of described webpage according to this standard coordinate.
Correspondingly, the invention provides the terminal that record generates the thermodynamic chart desired data on the one hand, this terminal comprises:
Data acquisition module, the current coordinate of cursor in the coordinate system of current resolution in the record webpage;
The normalization module, the current coordinate conversion that is used for described current resolution is the standard coordinate of standard resolution;
The standard coordinate sending module is used for described standard coordinate is sent to described server.
On the other hand, the present invention also provides the server that generates thermodynamic chart, and this server comprises:
The coordinate receiver module is used for cursor in the webpage that receiving terminal sends at the current coordinate of the coordinate system of current resolution;
High in the clouds normalization module, the current coordinate conversion that is used for described current resolution is the standard coordinate of standard resolution;
The thermodynamic chart generation module is used to write down described standard coordinate and generates the thermodynamic chart of described webpage according to this standard coordinate, or the described standard coordinate that sends of receiving terminal and the thermodynamic chart that generates described webpage according to this standard coordinate.
The method and apparatus of generation thermodynamic chart provided by the invention efficiently solves the problem that occurs in the prior art, proofread and correct by normalization, the current coordinate conversion of cursor is the standard coordinate of cursor under the standard resolution in the webpage under the different resolution with being presented on the display of terminal, then this standard coordinate is considered as the indifference result of relative different terminals, and is used for the thermodynamic chart statistics.The accuracy and the correctness of the thermodynamic chart that generates according to the present invention are higher, can demonstrate the hot pages zone on the webpage more accurately.
Description of drawings
By reading the detailed description of doing with reference to the following drawings that non-limiting example is done, it is more obvious that other features, objects and advantages of the present invention will become:
Fig. 1 is the process flow diagram according to a kind of embodiment of the method for generation thermodynamic chart of the present invention;
Fig. 2 is the synoptic diagram of user's cursor position in webpage;
Fig. 3 and Fig. 4 are according to the synoptic diagram that in the method for the generation thermodynamic chart shown in Fig. 1 the coordinate of cursor is carried out transfer process;
Fig. 5 is the process flow diagram according to the another kind of embodiment of the method for generation thermodynamic chart of the present invention;
Fig. 6 is the process flow diagram according to the another kind of embodiment of the method for generation thermodynamic chart of the present invention;
Fig. 7 is according to the structural representation of terminal of the present invention and server and reference diagram that both are used.
Fig. 8 is the working state schematic representation according to server of the present invention.
Same or analogous Reference numeral is represented same or analogous parts in the accompanying drawing.
Embodiment
For making the purpose, technical solutions and advantages of the present invention clearer, embodiments of the invention are described in detail below in conjunction with accompanying drawing.
Please refer to Fig. 1, Fig. 1 is the process flow diagram according to a kind of embodiment of the method for generation thermodynamic chart of the present invention, and this method comprises:
Step S100, the current coordinate of cursor in the coordinate system of current resolution in the record webpage;
Particularly, if need obtain the interior current coordinate of cursor in the coordinate system of current resolution of webpage, then can use the JavaScript code to realize.JavaScript is the script of a kind of browser-cross and operating system platform, therefore when the user used arbitrarily browser or operating system platform to carry out web page browsing, JavaScript can realize writing down the function of the current coordinate of cursor in the coordinate system of current resolution in the webpage.
Alternatively, also can use the existing script that any one can realize writing down the function of the current coordinate of cursor in the coordinate system of current resolution in the webpage to substitute JavaScript, can get final product by performing step S100.
Step S200 is the standard coordinate of this cursor under standard resolution with described current coordinate conversion;
Particularly, the coordinate system difference of the webpage that the difference (for example size of terminal display and differences in resolution) of the display device of the terminal of using owing to the webpage visitor causes, the be in webpage internal coordinate of user's cursor (for example cursor of mouse) under the display of different resolution is different.At the user who uses different terminal equipment, described current coordinate difference.Please refer to Fig. 2, Fig. 2 is the synoptic diagram of user's cursor position in webpage, example browser interface as shown in Figure 2, the top (generally with the point at the most advanced and sophisticated place, upper left side of user's cursor 201 actual position coordinate point) of capitalization in webpage " B " of floating, the position of user's cursor 201 wherein as user's cursor 201, when the browser page shown in Fig. 2 shows on the display of 1280*1024 resolution, the current coordinate that obtains user's cursor 201 is (500,100); When the browser page shown in Fig. 2 showed on the display of 1024*768 resolution, the current coordinate that obtains user's cursor 201 was (400,80).This shows that though the position of user's cursor 201 all is the top of capitalization in webpage " B " of floating, the browser page shown in Fig. 2 is presented at the current coordinate value difference that has caused user's cursor 201 on two different displays.
Therefore, even generate thermodynamic chart equipment records the current coordinate (500 of user's cursor 201 in the display of different resolution, 100) and (400,80), because the difference of the coordinate figure of above-mentioned two current coordinates, it is the same positions that float in the described webpage that the equipment of described generation thermodynamic chart can not be judged user's cursor 201, and therefore the thermodynamic chart accuracy that generates is lower.Therefore needing above-mentioned current coordinate conversion is the standard coordinate of this cursor under standard resolution, because at same webpage, the current coordinate of user's cursor all is converted to standard coordinate, therefore add up statistics indifference with respect to display resolution that described standard coordinate obtains, the equipment of described generation thermodynamic chart can generate thermodynamic chart comparatively accurately according to this statistics.
Particularly, at first determine a JavaScript standard Event model window (being the browser window under the described standard resolution) when the equipment of described generation thermodynamic chart is added up, then the current coordinate of different user all is converted to the standard coordinate in this JavaScript standard Event model window.Utilize JavaScript can note described current coordinate simply and be converted to standard coordinate.
The described current coordinate conversion method that is described standard coordinate is had a variety of, can determine according to design requirement and application scenarios.In certain embodiments, utilize JavaScript can be directly according to being standard coordinate in the described JavaScript standard Event model window to described current coordinate conversion.In some other embodiment, at current coordinate place operation web page element, then coordinate and the described current coordinate Calculation according to this web page element goes out described standard coordinate, provides a kind of preferred coordinate conversion mode in this present invention as if described cursor.
Please refer to Fig. 3 and Fig. 4, Fig. 3 and Fig. 4 are according to the synoptic diagram that in the method for the generation thermodynamic chart shown in Fig. 1 the coordinate of cursor is carried out transfer process, at first with reference to figure 3, user's cursor is operated page elements 640 for 630 this moments, wherein window 610 is the browser windows that show under the described current resolution, and the width of window 610 is ww A, highly be wh A, the width of the page 620 in the window 610 is dw A, highly be dh A, in the coordinate system under current resolution, the coordinate of the page elements 640 in the page 620 is (ex A, ey A), the current coordinate of user's cursor 630 is (x A, y A) (need explanation to be, determine method according to existing coordinate, window 610 top left corner apex are true origin, and element 640 is determined coordinate with the point in its upper left corner as coordinate points, and same cursor 630 is determined coordinate with the point at most advanced and sophisticated place, upper left side as coordinate points).
Next step current coordinate conversion with user's cursor 630 is a standard coordinate, being about to the page 620 shows down in described JavaScript standard Event model window (being described standard resolution), with reference to figure 4, the page 620 shows that in window 650 wherein window 650 is browser windows of described JavaScript standard Event model.The width of window 650 is ww B, highly be wh B, if make wh A=wh B=dh A=dh B, then the page 620 shows that from showing to be transformed in window 650 width of the page 620 is dw window 610 B, the coordinate (x of user's cursor in window 650 B, y B) in y is also arranged A=y B, x BNumerical value compare x AVariation has also taken place.And page elements 640 width and height, and the Y coordinate of page elements 640 all is ey AAnd remain unchanged.Therefore show from window 610, being shown in window 650, can ignore the change in location of user's cursor 630 on Y-axis, only need to obtain x by existence conditions BGet final product.
Preferably, according to the position relation of page elements 640 in the page 620, can take calculating formula as follows to calculate x B
1, works as ww A>dw AAnd ww B>dw BThe time, according to the layout of page elements 640, there are following three kinds of situations:
The first kind, when page elements 640 occupies left layout in the page 620, x B=x A
Second class, when page elements 640 in the page 620 during placed in the middle layout,
x B=Math.floor(Math.max(ex A-(ww A-ww B)/2,0)+(x A-ex A));
The 3rd class, when page elements 640 occupies right layout in the page 620,
x B=Math.floor(Math.max(ex A-(ww A-ww B),0)+(x A-ex A));
2, work as ww A<dw APerhaps ww B<dw BThe time, according to the layout of page elements 640, there are following three kinds of situations:
The first kind, when page elements 640 occupies left layout in the page 620, x B=x A
Second class, when page elements 640 in the page 620 during placed in the middle layout,
x B=Math.floor(Math.max(ex A-(dw A-dw B)/2,0)+(x A-ex A));
The 3rd class, when page elements 640 occupies right layout in the page 620,
x B=Math.floor(Math.max(ex A-(dw A-dw B),0)+(x A-ex A));
Need to prove, described " occupying left layout ", " layout placed in the middle " and " occupying right part office " are the terms of the position relation of common description DIV web page element in the page in the html document, Math.floor function and Math.max function all are mathematical functions commonly used in the programming, do not repeat them here the implication and the usage of above-mentioned notion.
Because each variable is known in the aforementioned calculation formula, therefore can calculate x BValue, the standard coordinate of this user's cursor 630 is (x when obtaining user's cursor 630 and clicking page elements 640 B, y A), realized that promptly current coordinate conversion with user's cursor 630 is the standard coordinate under the standard resolution.
Need the relevant coordinate attributes of the web page element 640 of calling and obtaining user cursor 630 operation to calculate the standard coordinate of user's cursor 630 in the above-mentioned preferred coordinate transformation method, can certainly use other methods of never calling the relevant coordinate attributes of web page element 640 to calculate 630 standard coordinate, be converted to the standard coordinate under the standard resolution as long as realize standard coordinate with user's cursor 630.
Step S300 writes down described standard coordinate and generates the thermodynamic chart of described webpage according to this standard coordinate.
Particularly, can add up, generate the thermodynamic chart of webpage again according to statistics described standard coordinate.Above-mentioned processing generally is to be finished by the webserver, and this webserver obtains the URL address of described webpage and the standard coordinate of the interior cursor of webpage, just can draw the thermodynamic chart of this webpage.For example, the page area that comprises a large amount of described standard coordinates in the webpage being marked with the temperature of representing this page area higher with warm colour, promptly is the zone that the webpage visitor is paid close attention to.Heating power map generalization method has a lot, selects a kind of standard coordinate that obtains based on coordinate transform of the present invention to generate thermodynamic chart according to the application need of reality and gets final product.
In certain embodiments, directly directly draw out the thermodynamic chart of described webpage among the step S300 according to described standard coordinate, this thermodynamic chart is generated the pattern that picture etc. can't revise offer the webpage design personnel, webpage design personnel can carry out adaptability revision to webpage according to described picture.In further embodiments, webpage design personnel often obtain described thermodynamic chart in terminal request, because the differences in resolution that the otherness of the terminal of acquisition request thermodynamic chart causes, therefore step S300 is specially: described standard coordinate is converted to the end coordinates of this cursor under terminal resolution, writes down described end coordinates and generate the thermodynamic chart of described webpage according to this end coordinates.Promptly in step S300, described standard coordinate is converted to adapts to the described end coordinates that described request is obtained the terminal of thermodynamic chart again, the description of its conversion method in can refer step S200 is about to described standard coordinate and is considered as known x A, described end coordinates is considered as x B, the calculating formula that provides in the description of step 200 is provided is calculated described end coordinates.The thermodynamic chart drawn out according to described end coordinates is to be applicable to that current request obtains the terminal of thermodynamic chart, the terminal of the described thermodynamic chart of so any acquisition request can be obtained the thermodynamic chart that generates according to described standard coordinate, so hot spot region more accurate on the thermodynamic chart reflection webpage.
Further, because when the webpage visitor uses user's cursor that described webpage is operated, the cursor incident of user's cursor may have a variety of, for example click, hover, pull and double-click etc., therefore in application scenes, need the cursor incident is also added up, please refer to Fig. 5, Fig. 5 is the process flow diagram according to the another kind of embodiment of the method for generation thermodynamic chart of the present invention, wherein the embodiment of step S100 and step S200 can be with reference to the embodiment shown in the figure 1, in addition, this method also comprises: step S400, write down described standard coordinate and described cursor cursor incident, and generate the thermodynamic chart of described webpage according to this standard coordinate and cursor incident at this standard coordinate place.
Particularly, behind the step S200, execution in step S400, owing to there is a multiple described cursor incident, therefore the thermodynamic chart of described webpage also may comprise multiplely, for example cursor is clicked thermodynamic chart, cursor hovers thermodynamic chart or self-defined cursor gesture thermodynamic chart etc.Further, can be according to the action relevance of described standard coordinate and the described cursor of cursor event analysis, the multiple thermodynamic chart that can integrating step S400 generates is realized.For example, cursor is clicked in the thermodynamic chart and is had the high page area A of temperature, and there is the high page area B of temperature in the cursor hovers thermodynamic chart, cursor is clicked thermodynamic chart and cursor hovers thermodynamic chart stack demonstration, be in the inside of page area A if find page area B, illustrate that then the webpage visitor is in the described user's cursor hovers of page area B inner control, purpose may be the preview multimedia content, the webpage visitor usually controls user's cursor blindly and clicks the peripheral region of page area B and further browse this content of multimedia to excite chain to fetch then, so the Web page maker can be placed on the link of further browsing this content of multimedia in the page area A.Said process is an action relevance of analyzing cursor in conjunction with the thermodynamic chart of cursor incident, can certainly directly use the action relevance of methods analyst cursors such as mathematical statistics.
The multiple thermodynamic chart that generates among the step S400 provides more accurate reference frame for the Web page maker, and the action correlation analysis result of cursor helps the Web page maker to revise webpage more friendly.
In application scenes, the Web page maker also needs to understand the motion track of user's cursor, to judge which is the web page element that attracts the user's attention power in the page, please refer to Fig. 6, Fig. 6 is the process flow diagram according to the another kind of embodiment of the method for generation thermodynamic chart of the present invention, wherein the embodiment of step S100 and step S200 can be with reference to the embodiment shown in the figure 1, in addition, this method also comprises: step S500, the motion track of the described cursor that record is made of a plurality of described standard coordinates.
Particularly, webpage visitor's ' s focus of attention is the residing page area of user's cursor normally, in case obtained the motion track of described user's cursor, also just can determine webpage visitor's ' s focus of attention conversion route thereupon.Write down at least two described standard coordinates and just can determine described motion track, therefore in the embodiment shown in Fig. 6, step S100 and S200 carry out later just execution in step 500 at least twice, could obtain at least two described standard coordinates like this.The motion track of the described cursor that constitutes according to a plurality of described standard coordinates can be known the moving direction of cursor, for example user's cursor is initially located in the interior left side page area of described webpage most as can be known, move to the right side page area in the described webpage then, rest on described right side page area at last and no longer move back to described left side page area, illustrate that thus webpage visitor's ' s focus of attention often stays on the page area of described right side.The Web page maker places more abundant multimedia information according to the phenomenon of above-mentioned motion track explanation on the page area of described right side, so also meet webpage visitor's the custom of browsing, and has improved user experience, is beneficial to the popularization and the propaganda of described webpage.
Correspondingly, the invention provides a kind of terminal and a kind of server that generates thermodynamic chart that generates the thermodynamic chart desired data that write down, please refer to Fig. 7, Fig. 7 is according to the structural representation of terminal of the present invention and server and reference diagram that both are used, wherein, the terminal 700 of described record generation thermodynamic chart desired data comprises:
Data acquisition module 701, the current coordinate of cursor in the coordinate system of current resolution in the record webpage;
Normalization module 702, the current coordinate conversion that is used for described current resolution is the standard coordinate of standard resolution;
Standard coordinate sending module 703 is used for described standard coordinate is sent to server.
Particularly, when terminal 700 comprises data acquisition module 701, normalization module 702 and standard coordinate sending module 703, and when above-mentioned three modules are all worked, explanation is finished for this processing of the standard coordinate of this cursor under standard resolution the current coordinate conversion of user's cursor by terminal 700, but terminal 700 and not responsible generation thermodynamic chart send to the cursor position data of obtaining server often for further handling.
Alternatively, terminal 700 can also comprise incident acquisition module 705, is used to write down the cursor incident of described cursor at described current coordinate place, and this this cursor incident is sent to server.Particularly, because server also may need to generate the thermodynamic chart of dissimilar cursor incidents, so terminal 700 also need be responsible for writing down the cursor incident at described current coordinate place.
Alternatively, terminal 700 can also comprise current coordinate sending module 704, is used for described current coordinate is sent to described server.When these current coordinate sending module 704 work, the described current coordinate of data acquisition module 701 records is sent to server for further handling, therefore 700 at terminal is responsible for collecting the position data of user's cursors and sending to server in this application scenarios.
Need to prove that server mentioned above can be the server of existing generation thermodynamic chart, also can be server 800 provided by the invention.Be that terminal 700 and server 800 can be used, wherein server 800 comprises:
Coordinate receiver module 801 is used for cursor in the webpage that receiving terminal sends at the current coordinate of the coordinate system of current resolution;
High in the clouds normalization module 802, the current coordinate conversion that is used for described current resolution is the standard coordinate of standard resolution;
Thermodynamic chart generation module 803 is used to write down described standard coordinate and generates the thermodynamic chart of described webpage according to this standard coordinate, or the described standard coordinate that sends of receiving terminal and the thermodynamic chart that generates described webpage according to this standard coordinate.
Particularly, above-mentioned terminal can be to be responsible for the terminal of the position data of the described cursor of collection, also can be terminal 700.In the application scenarios that terminal 700 and server 800 are used, the described current coordinate that coordinate receiver module 801 receiving terminals 700 send, high in the clouds normalization module 802 should current coordinate conversion be described standard coordinate, thermodynamic chart generation module 803 generates the thermodynamic chart of described webpage according to this standard coordinate, in this application scenarios, terminal 700 is responsible for gathering described current coordinate, and server 800 is responsible for this current coordinate is converted and generates thermodynamic chart; In further embodiments, 800 of servers are responsible for generating thermodynamic chart according to the data that terminal 700 sends.
Alternatively, the thermodynamic chart generation module 803 of server 800 also is used to write down the cursor incident of the described cursor of described terminal 700 transmissions at described current coordinate place, and generates the thermodynamic chart of described webpage according to described standard coordinate and this cursor incident.Particularly, the cursor incident at described current coordinate place is sent by incident acquisition module 705.Correspondingly, server 800 can also comprise cursor motion analysis module 804, is used for the action relevance according to described standard coordinate and the described cursor of cursor event analysis; In addition, server 800 can also comprise cursor track record module 805, is used to write down the motion track of the described cursor that is made of a plurality of described standard coordinates.It both can be the standard coordinate that terminal 700 calculates and sends over that cursor motion analysis module 804 and cursor track record module 805 are handled required described standard coordinate, also can be the standard coordinate that the high in the clouds normalization module 802 of server calculates.
Alternatively, described thermodynamic chart generation module 803 also is used for described standard coordinate is converted to the end coordinates of this cursor under terminal resolution, writes down described end coordinates and generates the thermodynamic chart of described webpage according to this end coordinates.In certain embodiments, thermodynamic chart generation module 803 is directly directly drawn out the thermodynamic chart of described webpage according to described standard coordinate, this thermodynamic chart is generated the pattern that picture etc. can't revise offer the webpage design personnel, webpage design personnel can carry out adaptability revision to webpage according to described picture.In further embodiments, webpage design personnel often obtain described thermodynamic chart in terminal request, because the differences in resolution that the otherness of the terminal of acquisition request thermodynamic chart causes, so thermodynamic chart generation module 803 is converted to described standard coordinate and adapts to the described end coordinates that described request is obtained the terminal of thermodynamic chart.The thermodynamic chart drawn out according to described end coordinates is to be applicable to that current request obtains the terminal of thermodynamic chart, the terminal of the described thermodynamic chart of so any acquisition request can be obtained the thermodynamic chart that generates according to described standard coordinate, so hot spot region more accurate on the thermodynamic chart reflection webpage.
For the principle of work of prescribed server 800 furtherly, please refer to Fig. 8, Fig. 8 is the working state schematic representation according to server of the present invention, wherein server 800 obtains from LCD terminal 710, CRT monitor terminal 720, notebook computer terminal 730 and hand-held portable terminal 740 and generates the required cursor data (being described current coordinate) of thermodynamic chart, then described cursor data is handled (is standard coordinate in the Javascript standard Event model window with described current coordinate conversion).In case the terminal 900 of acquisition request thermodynamic chart is to the described thermodynamic chart of server 800 acquisition request, server 800 is converted to described standard coordinate the end coordinates under the resolution of terminal 900, therefore the thermodynamic chart that shows on the terminal 900 is the mapping of thermodynamic chart under the resolution of described terminal 900 that generates according to described standard coordinate according to server 800, for different terminal 900, it obtains thermodynamic chart all is to calculate gained according to standard coordinate.Need to prove, when terminal 700 is implemented in the computer program mode, equipment such as above-mentioned LCD terminal 710, CRT monitor terminal 720, notebook computer terminal 730 and hand-held portable terminal 740 can provide the normal running environment of terminal 700, to realize the collection of cursor data.Server 800 may be embodied as the server cluster or the matrix form server of a plurality of statistical servers.
Implement above-mentioned embodiment, efficiently solve the problem that occurs in the prior art, proofread and correct by normalization, the current coordinate conversion of cursor is the standard coordinate of cursor under the standard resolution in the webpage under the different resolution with being presented on the display of terminal, then this standard coordinate is considered as the indifference result of relative different terminals, and is used for the thermodynamic chart statistics.The accuracy and the correctness of the thermodynamic chart that generates according to the present invention are higher, can demonstrate the hot pages zone on the webpage more accurately.In specific implementation process, terminal provided by the invention and server are separately used or be used in combination, can satisfy the application demand of different application scene.
The method of generation thermodynamic chart provided by the invention can use programmable logic device (PLD) in conjunction with realizing, also may be embodied as computer software, can be a kind of computer program for example, move this program product and make the computing machine execution be used for institute's exemplary method according to embodiments of the invention.Described computer program comprises computer-readable recording medium, comprises computer program logic or code section on this medium, is used to realize the method for described generation thermodynamic chart.Described computer-readable recording medium can be installed in the computing machine built-in medium or can be from the removable medium (for example hot-plugging technology memory device) of basic computer dismounting.Described built-in medium includes but not limited to rewritable nonvolatile memory, for example RAM, ROM, flash memory and hard disk.Described removable medium includes but not limited to: optical storage media (for example CD-ROM and DVD), magneto-optic storage media (for example MO), magnetic recording medium (for example tape or portable hard drive), have the medium (for example storage card) of built-in rewritable nonvolatile memory and have the medium (for example ROM box) of built-in ROM.
Above disclosed only is a kind of preferred embodiment of the present invention, can not limit the present invention's interest field certainly with this, and therefore the equivalent variations of doing according to claim of the present invention still belongs to the scope that the present invention is contained.

Claims (14)

1. a method that generates thermodynamic chart is characterized in that, this method comprises:
The current coordinate of cursor in the coordinate system of current resolution in the record webpage;
With described current coordinate conversion is the standard coordinate of this cursor under standard resolution;
Write down described standard coordinate and generate the thermodynamic chart of described webpage according to this standard coordinate.
2. method according to claim 1 is characterized in that, described described current coordinate conversion is comprised at the standard coordinate under the standard resolution for this cursor:
If described cursor is at current coordinate place operation web page element, then coordinate and the described current coordinate Calculation according to this web page element goes out described standard coordinate.
3. method according to claim 2 is characterized in that, this method also comprises:
Write down described standard coordinate and described cursor cursor incident, and generate the thermodynamic chart of described webpage according to this standard coordinate and cursor incident at this standard coordinate place.
4. method according to claim 3 is characterized in that, this method also comprises:
Action relevance according to described standard coordinate and the described cursor of cursor event analysis.
5. method according to claim 2 is characterized in that, this method also comprises:
The motion track of the described cursor that record is made of a plurality of described standard coordinates.
6. method according to claim 1 is characterized in that, the described standard coordinate of described record also comprises according to the thermodynamic chart that this standard coordinate generates described webpage:
Described standard coordinate is converted to the end coordinates of this cursor under terminal resolution;
Write down described end coordinates and generate the thermodynamic chart of described webpage according to this end coordinates.
7. one kind is write down the terminal that generates the thermodynamic chart desired data, it is characterized in that this terminal comprises:
Data acquisition module, the current coordinate of cursor in the coordinate system of current resolution in the record webpage;
The normalization module, the current coordinate conversion that is used for described current resolution is the standard coordinate of standard resolution;
The standard coordinate sending module is used for described standard coordinate is sent to server.
8. terminal according to claim 7 is characterized in that, this terminal also comprises:
Current coordinate sending module is used for described current coordinate is sent to described server.
9. according to claim 7 or 8 described terminals, it is characterized in that this terminal also comprises:
The incident acquisition module is used to write down the cursor incident of described cursor at described current coordinate place, and this this cursor incident is sent to server.
10. a server that generates thermodynamic chart is characterized in that, this server comprises:
The coordinate receiver module is used for cursor in the webpage that receiving terminal sends at the current coordinate of the coordinate system of current resolution;
High in the clouds normalization module, the current coordinate conversion that is used for described current resolution is the standard coordinate of standard resolution;
The thermodynamic chart generation module is used to write down described standard coordinate and generates the thermodynamic chart of described webpage according to this standard coordinate, or the described standard coordinate that sends of receiving terminal and the thermodynamic chart that generates described webpage according to this standard coordinate.
11. server according to claim 10 is characterized in that:
Described thermodynamic chart generation module also is used to write down the cursor incident of the described cursor of described terminal transmission at described current coordinate place, and generates the thermodynamic chart of described webpage according to described standard coordinate and this cursor incident.
12. server according to claim 10 is characterized in that, this server also comprises:
Cursor motion analysis module is used for the action relevance according to described standard coordinate and the described cursor of cursor event analysis.
13., it is characterized in that this server also comprises according to each described server of claim 10 to 12:
Cursor track record module is used to write down the motion track of the described cursor that is made of a plurality of described standard coordinates.
14. server according to claim 10 is characterized in that:
Described thermodynamic chart generation module also is used for described standard coordinate is converted to the end coordinates of this cursor under terminal resolution, writes down described end coordinates and generates the thermodynamic chart of described webpage according to this end coordinates.
CN201010597583.2A 2010-12-20 2010-12-20 The method and apparatus of generating thermodynamic diagram Active CN102043850B (en)

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