CN108804435A - Method and apparatus for determining current screen hot value - Google Patents
Method and apparatus for determining current screen hot value Download PDFInfo
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- CN108804435A CN108804435A CN201710282385.9A CN201710282385A CN108804435A CN 108804435 A CN108804435 A CN 108804435A CN 201710282385 A CN201710282385 A CN 201710282385A CN 108804435 A CN108804435 A CN 108804435A
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Abstract
This application discloses the method and apparatus for determining current screen hot value.The method includes：The user's residence time currently shielded, current screen are obtained relative to the coboundary ordinate of the page, the height of display screen and the width of display screen from terminal；According to the height of the coboundary ordinate and the display screen, lower boundary ordinate of the current screen of the terminal relative to the page is calculated；According to the ratio of the width of virtual screen and the width of the display screen, the conversion value of the coboundary ordinate and the lower boundary ordinate in the virtual screen is calculated separately；According to user's residence time and the first piecewise function, the basic hot value of the virtual screen currently shielded is determined；According to the second piecewise function that the difference of the basic hot value and the ordinate and the conversion value that are in advance based on sampled point determines, the hot value of the virtual screen of the corresponding terminal currently shielded is determined.This embodiment improves the accuracy for determining the hot value currently shielded.
Description
Technical field
This application involves field of computer technology, and in particular to Internet technical field more particularly, to determines current
Shield the method and apparatus of hot value.
Background technology
Attention thermodynamic chart is one kind of thermodynamic chart, it by visitor to the degree of concern in region different in the page with
The form of thermodynamic chart is shown.Attention thermodynamic chart represents different size of hot value with different color and shade,
The color in the big region of hot value can be relatively deep, and the color in the small region of hot value can be shallower.Attention thermodynamic chart can be very straight
The degree (the time length being shown in screen) that each region of the displaying page-out of sight is concerned, can help the page to fill
Personnel optimization content of pages is repaiied, conversion ratio is improved.
Current attention thermodynamic chart scheme as unit of shielding, calculate user current screen (when user turns over screen operation, user
Stop that screen) residence time, by the coboundary ordinate, screen width, the screen that currently shield relative to content of pages
Highly, the information such as residence time are reported.Then, the behaviour using virtual screen technology by user on different size of Mobile phone screen
It converts, is normalized into the virtual screen of some particular size (for example screen width is 320 pixels).It is uniting from the background
When meter calculates, according to the whole hot value of residence time and algorithm policy setting single user, (residence time is longer, whole first
Hot value is bigger), then the ordinate point by all samplings currently shielded after regular (such as sample rate be 10 pixels, one
It is 10 pixels and length as the rectangular area of shielding wide that ordinate point, which represents a height) corresponding temperature is denoted as the single user's
Whole hot value, and all users are calculated in the sum of entirety hot value currently shielded as the hot value currently shielded, finally will
Each hot value of the different pages after summarizing is stored in database, so that the later stage carries out attention thermodynamic chart rendering.
However, all ordinate points currently shielded are denoted as the same whole hot value by the program, i.e., the user is to current
The all areas of screen all give same concern, do not consider that the attention of user is influenced by visual zone, in Mobile phone screen
The attention and different situation of the fringe region (top and bottom) of intermediate region and both sides, it is thus determined that currently shield
The accuracy of hot value is relatively low.
Invention content
The purpose of the application is to propose a kind of improved method and apparatus for determining current screen hot value, to solve
The technical issues of background section above is mentioned.
In a first aspect, the embodiment of the present application provides a kind of method for determining current screen hot value, method includes：From
Terminal obtain the user's residence time currently shielded, current screen relative to the coboundary ordinate of the page, the height of display screen and
The width of display screen；According to the height of coboundary ordinate and display screen, the current screen of computing terminal is relative to the following of the page
Boundary's ordinate；According to the ratio of the width of virtual screen and the width of display screen, calculates separately coboundary ordinate and lower boundary is vertical
Conversion value of the coordinate in virtual screen；According to user's residence time and the first piecewise function, the base of virtual screen currently shielded is determined
This hot value；According to basic hot value and be in advance based on sampled point ordinate and conversion value difference determine second segmentation
Function determines the hot value of the virtual screen of counterpart terminal currently shielded.
In some embodiments, the first piecewise function includes：In domain, predetermined interval corresponds to scheduled linear function
Expression formula.
In some embodiments, the first piecewise function includes：If user's residence time is less than the preset minimum residence time,
Determine that the basic hot value of virtual screen currently shielded is 0；If user's residence time be more than or equal to the minimum residence time but less than etc.
The product of user's residence time and the scheduled time weighting factor are determined as virtual screen in the preset maximum residence time
The basic hot value currently shielded；If user's residence time is more than the maximum residence time, determine that currently shielding for virtual screen is substantially hot
Angle value is predetermined value.
In some embodiments, the second piecewise function that the difference of the ordinate and conversion value that are in advance based on sampled point determines
Including：If the ordinate of sampled point is located at the central area of virtual screen, basic hot value is determined as to the hot value of central area,
Wherein, central area is determined according to the height of conversion value and preset central area away from conversion value；If the ordinate of sampled point is simultaneously
The central area of virtual screen it is not located at, it is determined that sample is in the hot value of fringe region and fringe region with distance center area
The increase of the distance in domain and successively decrease.
In some embodiments, if the ordinate of sampled point is not on the central area of virtual screen, it is determined that sampled point
Successively decrease with the increase of the distance in distance center region positioned at the hot value of fringe region and fringe region including：If sampled point
Ordinate is not on the central area of virtual screen, and the distance away from central area based on sampled point determines the power of exponential function, will
The product of basic hot value and exponential function, the hot value as the fringe region in addition to central area；Wherein, sampled point away from
The distance of central area is obtained according to away from the closer conversion value of sampled point, the ordinate of sampled point and the setting height of fringe region
It arrives.
In some embodiments, distance of the sampled point away from central area determines that the power of exponential function includes：Calculate sampled point
Distance away from central area；Calculate the product square with predetermined value of changed factor, wherein changed factor is according to fringe region
Up-and-down boundary ordinate determine；Calculate distance of the sampled point away from central area square with the quotient of product；The negative value of quotient is made
For the power of exponential function.
Second aspect, the embodiment of the present application provide a kind of device for determining current screen hot value, and device includes：Eventually
End data acquiring unit, it is vertical relative to the coboundary of the page for obtaining the user's residence time currently shielded, current screen from terminal
The width of coordinate, the height of display screen and display screen；Current screen ordinate computing unit, for according to coboundary ordinate and
The height of display screen, the current lower boundary ordinate shielded relative to the page of computing terminal；Conversion value computing unit is used for basis
The ratio of the width of virtual screen and the width of display screen calculates separately coboundary ordinate and lower boundary ordinate in virtual screen
Conversion value；Basic hot value determination unit, for according to user's residence time and the first piecewise function, determining working as virtual screen
The basic hot value of preceding screen；Current screen hot value determination unit, for according to basic hot value and being in advance based on sampled point
The second piecewise function that the difference of ordinate and conversion value determines, determines the hot value of the virtual screen of counterpart terminal currently shielded.
In some embodiments, the first piecewise function in basic hot value determination unit includes：In domain, make a reservation for
Section corresponds to scheduled linear function expression formula.
In some embodiments, the first piecewise function in basic hot value determination unit includes：If user's residence time
Less than the preset minimum residence time, determine that the basic hot value of virtual screen currently shielded is 0；If user's residence time be more than etc.
In the minimum residence time but less than or equal to the preset maximum residence time, by user's residence time and the scheduled time weighting factor
Product, be determined as the basic hot value of virtual screen currently shielded；If user's residence time is more than the maximum residence time, determine empty
The basic hot value of quasi- screen currently shielded is predetermined value.
In some embodiments, currently shield the ordinate and conversion value for being in advance based on sampled point in hot value determination unit
Difference determine the second piecewise function include：If the ordinate of sampled point is located at the central area of virtual screen, by basic temperature
Value is determined as the hot value of central area, wherein central area is according to the height of conversion value and preset central area away from conversion value
Degree determines；If the ordinate of sampled point is not on the central area of virtual screen, it is determined that sample is in fringe region and side
The hot value in edge region is successively decreased with the increase of the distance in distance center region.
In some embodiments, if currently the ordinate of the sampled point in screen hot value determination unit is not on virtual screen
Central area, it is determined that sample is in the hot value of fringe region and fringe region with the increasing of the distance in distance center region
Add and successively decrease including：If the ordinate of sampled point is not on the central area of virtual screen, based on sampled point away from central area
Distance determines the power of exponential function, by the product of basic hot value and exponential function, as the marginal zone in addition to central area
The hot value in domain；Wherein, distance of the sampled point away from central area is according to the ordinate away from the closer conversion value of sampled point, sampled point
And the setting height of fringe region obtains.
In some embodiments, currently distance of the sampled point away from central area in screen hot value determination unit, determination refer to
Number functions power include：Calculate distance of the sampled point away from central area；The product square with predetermined value of changed factor is calculated,
Wherein, changed factor is determined according to the up-and-down boundary ordinate of fringe region；Calculate the flat of distance of the sampled point away from central area
The quotient of side and product；Using the negative value of quotient as the power of exponential function.
The third aspect, the embodiment of the present application provide a kind of method for generating page thermodynamic chart, and method includes：According to
The method for determining current screen hot value of any one as above, obtains the temperature currently shielded for corresponding to the virtual screen of each terminal
Value；According to the hot value of the virtual screen of each terminal of correspondence currently shielded, page thermodynamic chart is generated.
Fourth aspect, the embodiment of the present application provide a kind of device for generating page thermodynamic chart, and device includes：Temperature
It is worth determination unit, for the device for determining current screen hot value according to any one as above, obtains corresponding to each terminal
The hot value of virtual screen currently shielded；Thermodynamic chart determination unit, for the heat currently shielded according to the virtual screen of each terminal of correspondence
Angle value generates page thermodynamic chart.
5th aspect, the embodiment of the present application provide a kind of equipment, including：One or more processors；Storage device is used
In the one or more programs of storage；When one or more programs are executed by one or more processors so that at one or more
Reason device realizes the method for determining current screen hot value described in any one as above.
6th aspect, the embodiment of the present application provide a kind of equipment, and a kind of computer-readable storage media stores thereon
Computer program, the program realize the side for determining current screen hot value described in any one as above when being executed by processor
Method.
Method and apparatus provided by the embodiments of the present application for determining current screen hot value, by being obtained first from terminal
User's residence time for currently shielding, current screen are relative to the coboundary ordinate of the page, the height of display screen and display screen
Width, later, according to the height of coboundary ordinate and display screen, the current screen of computing terminal is vertical relative to the lower boundary of the page
Coordinate according to the ratio of the width of virtual screen and the width of display screen, calculates separately coboundary ordinate and lower boundary is vertical later
Then conversion value of the coordinate in virtual screen according to user's residence time and the first piecewise function, determines the current screen of virtual screen
Basic hot value, finally, according to basic hot value and be in advance based on sampled point ordinate and conversion value difference determine
The second piecewise function, the hot value of the virtual screen of counterpart terminal currently shielded is determined, to being set according to the visual zone of user
User is determined in the attention of the fringe region (top and bottom) of the intermediate region of Mobile phone screen and both sides, is improved determining current
The accuracy of the hot value of screen.
Description of the drawings
By reading a detailed description of non-restrictive embodiments in the light of the attached drawings below, the application's is other
Feature, objects and advantages will become more apparent upon：
Fig. 1 is that this application can be applied to exemplary system architecture figures therein；
Fig. 2 is the flow chart according to one embodiment of the method for determining current screen hot value of the application；
Fig. 3 is the schematic flow according to an application scenarios of the method for determining current screen hot value of the application
Figure；
Fig. 4 is the structural schematic diagram according to one embodiment of the device for determining current screen hot value of the application；
Fig. 5 is adapted for the structural representation of the computer system for the terminal device or server of realizing the embodiment of the present application
Figure.
Specific implementation mode
The application is described in further detail with reference to the accompanying drawings and examples.It is understood that this place is retouched
The specific embodiment stated is used only for explaining related invention, rather than the restriction to the invention.It also should be noted that in order to
Convenient for description, is illustrated only in attached drawing and invent relevant part with related.
It should be noted that in the absence of conflict, the features in the embodiments and the embodiments of the present application can phase
Mutually combination.The application is described in detail below with reference to the accompanying drawings and in conjunction with the embodiments.
Fig. 1, which is shown, can apply the application's currently to shield heat for the method for determining currently screen hot value or for determining
The exemplary system architecture 100 of the embodiment of the device of angle value.
As shown in Figure 1, system architecture 100 may include terminal device 101,102,103, network 104 and server 105,
106.Network 104 between terminal device 101,102,103 and server 105,106 provide communication link medium.Net
Network 104 may include various connection types, such as wired, wireless communication link or fiber optic cables etc..
User 110 can be interacted by network 104 with server 105,106 with using terminal equipment 101,102,103, to connect
Receive or send message etc..Various telecommunication customer end applications, such as page browsing can be installed on terminal device 101,102,103
Device application, the application of shopping class, searching class application, instant messaging tools, mailbox client, social platform software etc..
Terminal device 101,102,103 can be had display screen and user is supported to input the various electronics of semantic information
Equipment, including but not limited to smart mobile phone, tablet computer, MP3 player (Moving Picture Experts Group
Audio Layer III, dynamic image expert's compression standard audio level 3), MP4 (Moving Picture Experts
Group Audio Layer IV, dynamic image expert's compression standard audio level 4) player, pocket computer on knee and
Desktop computer etc..
Server 105,106 can be to provide the server of various services, such as to being used on terminal device 101,102,103
The page of family browsing provides the background server of technical support and data statistics.Background server can put forward the terminal received
The data of friendship analyze etc. processing, and according to handling result to terminal pushed information.
It should be noted that the method for determining current screen hot value that the embodiment of the present application is provided is generally by servicing
Device 105,106 executes, correspondingly, for determining that the device of current screen hot value is generally positioned in server 105,106.
It should be understood that the number of the terminal device, network and server in Fig. 1 is only schematical.According to realization need
It wants, can have any number of terminal device, network and server.
With continued reference to Fig. 2, one embodiment of the method for determining current screen hot value according to the application is shown
Flow 200.The method for determining current screen hot value, includes the following steps：
Step 201, from terminal obtains the user's residence time currently shielded, current screen is indulged relative to the coboundary of the page and sat
The width of mark, the height of display screen and display screen.
In the present embodiment, it is used to determine electronic equipment (such as Fig. 1 institutes of the method operation of current screen hot value thereon
The server shown) it can be received from user using the terminal that it is inputted by wired connection mode or radio connection
Semantic information.It should be pointed out that above-mentioned radio connection can include but is not limited to 3G/4G connections, WiFi connections, bluetooth
Connection, WiMAX connections, Zigbee connections, UWB (ultra wideband) connections and other currently known or exploitations in the future
Radio connection.
Due to the different sizes of terminal, many sizes and resolution ratio disunity, therefore the same page is in different terminals
The screen number of upper displaying is different (page generally requires multi-screen terminal screen to show).Here the user's residence time currently shielded,
It refer to the residence time that user currently carries out turning over that screen stopped when screen operation.Here top of the current screen relative to the page
Boundary's ordinate can be obtained according to current screen relative to the coboundary anchor point or position line of the page, for example, can be by currently shielding
The upper left corner or the upper right corner obtained relative to the ordinate of the page.
Step 202, according to the height of coboundary ordinate and display screen, the current screen of computing terminal is relative under the page
Boundary ordinate.
In the present embodiment, the height based on the coboundary ordinate and display screen that are obtained in step 201, can be upper
Lower boundary ordinate is obtained according to the height of display screen on the basis of the ordinate of boundary.
Step 203, according to the ratio of the width of virtual screen and the width of display screen, coboundary ordinate is calculated separately under
Conversion value of the boundary ordinate in virtual screen.
In the present embodiment, the ratio of the width of the width and display screen of virtual screen can be used as virtual screen and current screen
Conversion proportion, therefore coboundary ordinate and lower boundary ordinate can be multiplied by the conversion proportion respectively, on obtaining
The conversion value of boundary ordinate and lower boundary ordinate in virtual screen.
Step 204, according to user's residence time and preset first piecewise function, determine that currently shielding for virtual screen is basic
Hot value.
In the present embodiment, preset first piecewise function refers in domain, and predetermined interval corresponds to scheduled primary
Function expression.It should be appreciated that hot value here, is embodied by the hot value of the sampled point currently shielded.
In some optional realization methods of the present embodiment, the first piecewise function may include：If user's residence time is small
In the preset minimum residence time, it is determined that user does not pay close attention to the current screen, it is thus determined that currently shielding for virtual screen is substantially hot
Angle value is 0；If user's residence time was more than or equal to the minimum residence time but less than or equal to the preset maximum residence time, show to use
The content shown by current screen has been paid close attention at family, and in the influence factor of user's attention rate, the time can account for certain weight, because
The product of user's residence time and the scheduled time weighting factor can be determined as the basic temperature of virtual screen currently shielded by this
Value；If user's residence time is more than the maximum residence time, show that user has reached the attention rate upper limit to the concern currently shielded, at this time
The basic hot value of virtual screen currently shielded can be determined according to the maximum residence time, at this time determine basic hot value with most
The big residence time is associated, is a predetermined value.
In this realization method, minimum residence time and maximum residence time and the time weighting factor can bases
The type of project suitably adjusts, to accurately reflect attention rate of the user to the project.
Step 205, according to basic hot value and be in advance based on sampled point ordinate and conversion value difference determine
Second piecewise function determines the hot value of the virtual screen of counterpart terminal currently shielded.
In the present embodiment, the current screen of virtual screen is mapping of the current screen in virtual screen of terminal.In view of regarding for people
Feel influence of the region for attention rate, second that the difference of the ordinate and conversion value that are in advance based on sampled point determines is segmented letter
Number, the hot value that ordinate is located to the sampled point of display screen central area are determined as basic hot value, are located on intermediate region
Under the hot value of sampled point of fringe region successively decrease with the increase with a distance from central area, to which preferably simulation is used
Distribution situation of the attention at family on terminal display screen.
In some optional realization methods of the present embodiment, the difference of the ordinate and conversion value that are in advance based on sampled point is true
The second fixed piecewise function includes：If the ordinate of sampled point is located at the central area of virtual screen, basic hot value is determined as
The hot value of central area；If the ordinate of sampled point is not on the central area of virtual screen, it is determined that sample is in side
The hot value of edge region and fringe region is successively decreased with the increase of the distance in distance center region.
In this realization method, central area is determined according to the height of conversion value and preset central area away from conversion value；
Second piecewise function may include multiple domains, for example, including above central area, central area upper edge region and in
Lower edge margin below heart district domain.For central area, hot value sets above-mentioned basic hot value；For upper edge region and
Lower edge margin, hot value are set as the function that functional value successively decreases with the increase of the distance in sampled point distance center region.
In this realization method, the sampled point by the way that different zones are arranged is different by way of determining hot value, can be preferable
Distribution situation of the attention of analog subscriber on terminal display screen, to improve the accuracy for determining current screen hot value.
In some optional realization methods of the present embodiment, if the ordinate of above-mentioned sampled point is not in virtual screen
Heart district domain, it is determined that sample in the hot value of fringe region and fringe region with the increase of the distance in distance center region and
Successively decrease including：If the ordinate of sampled point is not on the central area of virtual screen, the distance away from central area based on sampled point,
The power for determining exponential function, by the product of basic hot value and exponential function, as the fringe region in addition to central area
Hot value；Wherein, distance of the sampled point away from central area according to away from the closer conversion value of sampled point, sampled point ordinate and
The setting height of fringe region obtains.
In this realization method, the ordinate of distance namely sampled point of the sampled point away from central area away from oneself homonymy
Central area boundary ordinate distance.
In some optional realization methods of the present embodiment, distance of the above-mentioned sampled point away from central area determines index letter
Several powers include：Calculate distance of the sampled point away from central area；The product square with predetermined value of changed factor is calculated,
In, changed factor is determined according to the up-and-down boundary ordinate of fringe region；Calculate square of distance of the sampled point away from central area
With the quotient of product；Using the negative value of quotient as the power of exponential function.
The method for determining current screen hot value that the above embodiments of the present application provide, not only may be implemented hot value and
The linear relationship of stay time, and can reflect that user's attention is primarily upon in intermediate zone very well, concern remoter from center
Fewer situation improves the accuracy of attention thermodynamic chart.
With continued reference to Fig. 3, Fig. 3 answered according to one for determining the current method for shielding hot value of the embodiment of the present application
With the exemplary architecture figure of the general frame employed in scene.
As shown in figure 3, general frame includes：Client 301, attention thermodynamic chart rendering module 302, snapshot storage and
Reading system 303, the 304, second piecewise function of real-time data memory system (such as Hbase) and real time data statistics calculate mould
Block (such as distribution real time computation system Storm) 305, daily record storage system (such as distributed post subscribe to message system
Kafka) 306, front end processor (such as HTTP and Reverse Proxy Nginx) 307, reported data processing module 308 and the page
Turn over screen terminal 309.
Technical staff can inquire attention thermodynamic chart, note by client 301 to attention thermodynamic chart rendering module 302
Power thermodynamic chart rendering module 302 of anticipating stores and is read from snapshot respectively system 303 according to page address and Query Dates and obtains page
Face, all temperature value informations that the page is obtained from Hbase 304, are then represented using different colours and shade different
Hot value is rendered.Statistical data in real-time data memory system is provided by Storm 305, and Storm305 is from Kafka
Consumption attention thermodynamic chart daily record data is read in 306；Daily record in daily record storage system 306 will be reported by Nginx 307
Click logs are sent, and the data of Nginx 307 are reported transformed data by reported data processing module 308；Reported data
Processing module 308 turns over the screen acquisition page of terminal 309 by the page and turns over screen operation data.
Give the correct time in data, first reported data processing module 308 can be turned over from the page screen terminal 309 from obtain user exist
The residence time t1 that currently shields, the current screen upper left corner are relative to the ordinate y1 of the page and the current screen lower left corner relative to the page
Ordinate y2 (can be obtained) by rolling shaft position and display screen height h1 addition calculations, and y1 and y2 are then passed through calculating
Formula converts it in virtual screen, is denoted as y1newAnd y2new, finally by residence time t1, transformed ordinate y1newWith
y2newEtc. information reported by Nginx front end processors 307.
In real-time statistics calculating section, the attention heating power reported can be consumed from Kafka 306 using Storm 305
Figure log information calculates whole hot value (totalvalue), then according to residence time t1 and the first piecewise function first
The hot value of 1/2 region of current phone screen center (with sampled point replacement therein) is denoted as whole hot value, 1/4 region of top
With 1/4 region of bottom, the hot value of wherein each position is found out using the second piecewise function, finally, by the page temperature of statistics
Information is timed (such as two minutes) and is saved in batches in Hbase 304.
Part is rendered in attention thermodynamic chart, attention thermodynamic chart rendering module 302 is first according to page address and inquiry
Date inquiries snapshot stores and reads system 303 and/or Hbase304 obtains all temperature value informations of the page, then utilizes
Different colours and shade, which represent different hot values and rendered, (can use data visualization chart library Echarts etc.
Tool is realized).
Illustrate the major function of each main modular in general frame figure individually below：
Snapshot stores and reads system 303：When user modifies to loose-leaf content and issues the activity, can give birth to
At a page snapshot (html contents), it is stored in cloud storage system (such as JFS).User can be identified by activity
Id and query range section obtain all snapshot list of file names of the user in the segment, then obtain snapshot by some snapshot name
Content (html contents).
Reported data processing module 308：When user is in mobile phone page scroll up, working as relative to the page is got first
The ordinate y1 in preceding screen (turning over the Mobile phone screen page that user before screen operation is stopped) upper left corner, the high h1 of screen, screen width w1 and currently
The residence time t1 of screen (unit is the second).Then, the ordinate y2 in the current screen lower left corner is calculated according to y1 and h1, it finally, will
After the ordinate y1 in the current screen upper left corner and ordinate y2 in the current screen lower left corner is normalized into virtual screen, then carried out
Report.
It is assumed that page width is w1 in Mobile phone screen (as unit of pixel p x)；Virtual screen width is W (px)；Relative to page
The ordinate y1 in the current screen upper left corner in face；The a height of h1 of Mobile phone screen.
Specific calculating process is as follows：
The ordinate y2 in the current screen lower left corner：
Y2=y1+h1 (1)
The ordinate y1 in the current screen upper left corner and the ordinate y2 in the current screen lower left corner are respectively after virtual screen is converted
y1newAnd y2new：
y1new=y1 × W/w1 (2)
y2new=y2 × W/w1 (3)
It will treated current screen coboundary ordinate y1new, the lower left corner ordinate y2new, it is activity address url, current
Shield residence time t1, is reported.
Nginx 307：The attention thermodynamic chart daily record that primary recipient reports, by using script Lua by daily record number
According to write-in Kafka 306 after splicing according to certain format.
Kafka 306：The attention thermodynamic chart daily record data that primary recipient and storage Nginx 307 are sent, storage are effective
Phase is 7 days (the storage term of validity can carry out suitably adjusting according to the project demands of oneself).
Second piecewise function and real time data count computing module 305：The module uses Storm frames, establishes one and opens up
Topology is flutterred, consumes the corresponding daily record data of attention thermodynamic chart from Kafka clusters in real time.
For each daily record data, the user residence time t1 currently shielded is read, is segmented according to residence time and first
Function calculates whole hot value totalvalue, and calculation formula is as follows：
Wherein, minvalue is the minimum residence time, such as can be taken 1 second；Maxvalue is the maximum residence time, such as
It can take 10 seconds；K is the time weighting factor, such as can take 1/4.Minvalue, maxvalue and k, can be according to project
Appropriate adjustment.
Then, according to the coordinate y1 in the upper left corner and the lower left corner currently shieldednewAnd y2new, calculate the current vertical seat in screen coboundary
Mark ycenter, apart from the wide ordinate y of 1/4 screen of coboundaryup, apart from the wide ordinate y of 1/4 screen of lower boundarydownAnd virtual screen
Shield high h2, calculation formula is as follows：
ycenter=(y1new+y2new)/2 (5)
H2=(y2new-y1new) (6)
yup=y1new+h2×1/4 (7)
ydown=y1new+h2×3/4 (8)
Finally, y is utilizedup、ydownThe second piecewise function of dynamic is set with high h2 is shielded, is used in combination the function to find out current screen all
The hot value of ordinate sampled point, timing are stored in Hbase clusters:
According to y1newAnd y2newWith 10px (can be adjusted according to actual conditions) for unit, carried out to currently shielding region
It samples and regular, the intermediate samples point point set of calculating is combined into ystart,ystart+10,ystart+20,…,yend, wherein ystart>=
y1newAnd yend<=y2new。
Exponential function is set, and calculation formula is as follows：
Wherein, yupFor the ordinate apart from the wide sampled point of 1/4 screen of coboundary；ydownIt is wide apart from 1/4 screen of lower boundary
The ordinate of sampled point；X is the ordinate of the sampled point in the intermediate samples point set of upper step；Y is right for the ordinate of point
The hot value answered；σ is changed factor, and with screen High variation, calculation formula is as follows：
Wherein, yupFor apart from the wide ordinate of 1/4 screen of coboundary；y1newOrdinate for the upper left corner currently shielded.
If the ordinate of intermediate samples point is in intermediate 1/2 region, it is whole hot value that its hot value, which is arranged,
totalvalue；If the ordinate of intermediate samples point is in 1/4 region of 1/4 region of coboundary or lower boundary, public affairs are utilized
Exponential function in formula (9) calculates corresponding hot value y.It operates in this way, it is one constant whole that intermediate region, which may be implemented,
Body heat angle value, the temperature in the region on both sides are constantly successively decreased with the increase with a distance from centre, the attention of preferable analog subscriber
Distribution situation of the power on Mobile phone screen.
The hot value of calculating is periodically deposited by the page and as unit of the date in Hbase 304.
Hbase 304：The real-time page temperature value information of main storage statistics, so as to real-time query.
Attention thermodynamic chart rendering module 302：When user inquires attention thermodynamic chart, stores and read from snapshot first
System 303 obtains movable all page snapshot list of file names in query time section.After user selects some snapshot, pass through interface
The corresponding page snapshot content of the snapshot name is obtained, as background display.Then, the page is obtained from Hbase 304
All temperature value informations in query range represent different size of hot value, wash with watercolours with different color and shade
Contaminate attention thermodynamic chart.
The method that above-described embodiment of the application provides, by determine business scope belonging to one parsing text and
One parsing text is parsed in the business scope of subdivision to obtain secondary parsing text, improves the accurate of the semantic result of parsing
Property.
With further reference to Fig. 4, as the realization to method shown in above-mentioned each figure, the embodiment of the present application provides one kind and is used for
Determine one embodiment of the device of current screen hot value, the device embodiment is corresponding with embodiment of the method shown in Fig. 2, should
Device specifically can be applied in various servers.
As shown in figure 4, the device 400 for determining current screen hot value described in the present embodiment includes：Terminal data obtains
Take unit 410, for from terminal obtain the user's residence time currently shielded, current screen relative to the page coboundary ordinate,
The height of display screen and the width of display screen；Current screen ordinate computing unit 420, is used for according to coboundary ordinate and shows
The height of display screen, the current lower boundary ordinate shielded relative to the page of computing terminal；Conversion value computing unit 430 is used for root
According to the ratio of the width of the width and display screen of virtual screen, coboundary ordinate and lower boundary ordinate are calculated separately in virtual screen
On conversion value；Basic hot value determination unit 440, for according to user's residence time and the first piecewise function, determining virtual
The basic hot value of screen currently shielded；Current screen hot value determination unit 450, for according to basic hot value and being in advance based on
The second piecewise function that the difference of the ordinate of sampled point and conversion value determines determines currently shielding for the virtual screen of counterpart terminal
Hot value.
In some embodiments, the first piecewise function in basic hot value determination unit 440 includes：In domain,
Predetermined interval corresponds to scheduled linear function expression formula.
In some embodiments, the first piecewise function in basic hot value determination unit 440 includes：If user stops
Between be less than the preset minimum residence time, determine that the basic hot value of virtual screen currently shielded is 0；If user is more than the residence time
Equal to the minimum residence time but less than or equal to the preset maximum residence time, by user's residence time and scheduled time weighting because
The product of son, is determined as the basic hot value of virtual screen currently shielded；If user's residence time is more than the maximum residence time, determine
The basic hot value of virtual screen currently shielded is predetermined value.
In some embodiments, currently shield the ordinate for being in advance based on sampled point in hot value determination unit 450 and turn
Change value difference determine the second piecewise function include：If the ordinate of sampled point is located at the central area of virtual screen, will be basic
Hot value is determined as the hot value of central area, wherein central area is according to conversion value and preset central area away from conversion value
Height determine；If the ordinate of sampled point is not on the central area of virtual screen, it is determined that sample is in fringe region
And the hot value of fringe region is successively decreased with the increase of the distance in distance center region.
In some embodiments, if currently the ordinate of the sampled point in screen hot value determination unit 450 is not on void
The central area of quasi- screen, it is determined that sample is in the hot value of fringe region and fringe region with the distance in distance center region
Increase and successively decrease including：If the ordinate of sampled point is not on the central area of virtual screen, based on sampled point away from center
The distance in domain determines the power of exponential function, by the product of basic hot value and exponential function, as the side in addition to central area
The hot value in edge region；Wherein, distance of the sampled point away from central area according to away from the closer conversion value of sampled point, sampled point it is vertical
The setting height of coordinate and fringe region obtains.
In some embodiments, currently shield distance of the sampled point away from central area in hot value determination unit 450, determine
The power of exponential function includes：Calculate distance of the sampled point away from central area；Calculate square multiplying with predetermined value for changed factor
Product, wherein changed factor is determined according to the up-and-down boundary ordinate of fringe region；Calculate distance of the sampled point away from central area
Square with the quotient of product；Using the negative value of quotient as the power of exponential function.
It will be understood by those skilled in the art that it is above-mentioned for determine the device 400 of current screen hot value further include some its
His known features, such as processor, memory etc., in order to unnecessarily obscure embodiment of the disclosure, these well known structures
It is not shown in Fig. 4.
It should be appreciated that all units described in device 400 are corresponding with each step in the method described with reference to figure 2.
As a result, the operation above with respect to the method description for determining current screen hot value and feature be equally applicable to device 400 and its
In include unit, details are not described herein.Corresponding units in device 400 can be with the list in terminal device and/or server
Member cooperates to realize the scheme of the embodiment of the present application.
In above-described embodiment of the application, the first piecewise function and the second piecewise function only represent two different segmentations
Function.The domain section of the two piecewise functions is different, and function expression is also different, it will be appreciated by those skilled in the art that
The first or second therein does not constitute the particular determination to piecewise function.
The embodiment of the present application also provides a kind of method for generating page thermodynamic chart, method includes：According to such as taking up an official post
The method for determining current screen hot value of meaning one, obtains the hot value currently shielded for corresponding to the virtual screen of each terminal；Root
According to the hot value of the virtual screen of each terminal of correspondence currently shielded, page thermodynamic chart is generated.
The embodiment of the present application also provides a kind of device for generating page thermodynamic chart, device includes：Hot value determines
Unit obtains the virtual screen for corresponding to each terminal for the device for determining current screen hot value according to any one as above
The hot value currently shielded；Thermodynamic chart determination unit, it is raw for the hot value currently shielded according to the virtual screen of each terminal of correspondence
At page thermodynamic chart.
The embodiment of the present application also provides a kind of equipment, including：One or more processors；Storage device, for storing
One or more programs；When one or more programs are executed by one or more processors so that one or more processors are real
The now method for determining current screen hot value described in any one as above.
The embodiment of the present application also provides a kind of equipment, a kind of computer-readable storage media stores computer thereon
Program, the program realize the method for determining current screen hot value described in any one as above when being executed by processor.
Below with reference to Fig. 5, it illustrates the calculating suitable for terminal device or server for realizing the embodiment of the present application
The structural schematic diagram of machine system 500.
As shown in figure 5, computer system 500 includes central processing unit (CPU) 501, it can be read-only according to being stored in
Program in memory (ROM) 502 or be loaded into the program in random access storage device (RAM) 503 from storage section 508 and
Execute various actions appropriate and processing.In RAM 503, also it is stored with system 500 and operates required various programs and data.
CPU 501, ROM 502 and RAM 503 are connected with each other by bus 504.Input/output (I/O) interface 505 is also connected to always
Line 504.
It is connected to I/O interfaces 505 with lower component：Importation 506 including keyboard, mouse etc.；It is penetrated including such as cathode
The output par, c 507 of spool (CRT), liquid crystal display (LCD) etc. and loud speaker etc.；Storage section 508 including hard disk etc.；
And the communications portion 509 of the network interface card including LAN card, modem etc..Communications portion 509 via such as because
The network of spy's net executes communication process.Driver 510 is also according to needing to be connected to I/O interfaces 505.Detachable media 511, such as
Disk, CD, magneto-optic disk, semiconductor memory etc. are mounted on driver 510, as needed in order to be read from thereon
Computer program be mounted into storage section 508 as needed.
Particularly, in accordance with an embodiment of the present disclosure, it may be implemented as computer above with reference to the process of flow chart description
Software program.For example, embodiment of the disclosure includes a kind of computer program product comprising be tangibly embodied in machine readable
Computer program on medium, the computer program include the program code for method shown in execution flow chart.At this
In the embodiment of sample, which can be downloaded and installed by communications portion 509 from network, and/or from removable
Medium 511 is unloaded to be mounted.
Flow chart in attached drawing and block diagram, it is illustrated that according to the system of the various embodiments of the application, method and computer journey
The architecture, function and operation in the cards of sequence product.In this regard, each box in flowchart or block diagram can generation
A part for the part of one unit of table, program segment or code, the unit, program segment or code includes one or more
Executable instruction for implementing the specified logical function.It should also be noted that in some implementations as replacements, institute in box
The function of mark can also occur in a different order than that indicated in the drawings.For example, two boxes succeedingly indicated are practical
On can be basically executed in parallel, they can also be executed in the opposite order sometimes, this is depended on the functions involved.Also it wants
It is noted that the combination of each box in block diagram and or flow chart and the box in block diagram and or flow chart, Ke Yiyong
The dedicated hardware based system of defined functions or operations is executed to realize, or can be referred to specialized hardware and computer
The combination of order is realized.
Being described in unit involved in the embodiment of the present application can be realized by way of software, can also be by hard
The mode of part is realized.Described unit can also be arranged in the processor, for example, can be described as：A kind of processor packet
Terminal data acquiring unit is included, current screen ordinate computing unit, conversion value computing unit, basic hot value determination unit, when
Preceding screen hot value determination unit.Wherein, the title of these units does not constitute the restriction to the unit itself under certain conditions,
For example, terminal data acquiring unit is also described as " obtaining the user's residence time currently shielded, current screen relatively from terminal
In the unit of the width of the coboundary ordinate of the page, the height of display screen and display screen ".
As on the other hand, present invention also provides a kind of nonvolatile computer storage media, the non-volatile calculating
Machine storage medium can be nonvolatile computer storage media included in device described in above-described embodiment；Can also be
Individualism, without the nonvolatile computer storage media in supplying terminal.Above-mentioned nonvolatile computer storage media is deposited
One or more program is contained, when one or more of programs are executed by an equipment so that the equipment：From end
End obtains the user's residence time currently shielded, current screen relative to the coboundary ordinate of the page, the height of display screen and shows
The width of display screen；According to the height of coboundary ordinate and display screen, the current lower boundary shielded relative to the page of computing terminal
Ordinate；According to the ratio of the width of virtual screen and the width of display screen, coboundary ordinate and the vertical seat of lower boundary are calculated separately
The conversion value being marked in virtual screen；According to user's residence time and the first piecewise function, determine that currently shielding for virtual screen is basic
Hot value；According to basic hot value and be in advance based on sampled point ordinate and conversion value difference determine second segmentation letter
Number, determines the hot value of the virtual screen of counterpart terminal currently shielded.
Above description is only the preferred embodiment of the application and the explanation to institute's application technology principle.People in the art
Member should be appreciated that invention scope involved in the application, however it is not limited to technology made of the specific combination of above-mentioned technical characteristic
Scheme, while should also cover in the case where not departing from the inventive concept, it is carried out by above-mentioned technical characteristic or its equivalent feature
Other technical solutions of arbitrary combination and formation.Such as features described above has similar work(with (but not limited to) disclosed herein
Can technical characteristic replaced mutually and the technical solution that is formed.
Claims (16)
1. a kind of method for determining current screen hot value, which is characterized in that method includes：
The user's residence time currently shielded, current screen are obtained relative to the coboundary ordinate of the page, the height of display screen from terminal
The width of degree and display screen；
According to the height of the coboundary ordinate and the display screen, the current screen of the terminal is calculated relative under the page
Boundary ordinate；
According to the ratio of the width of virtual screen and the width of the display screen, calculate separately the coboundary ordinate and it is described under
Conversion value of the boundary ordinate in the virtual screen；
According to user's residence time and the first piecewise function, the basic hot value of the virtual screen currently shielded is determined；
Second determined according to the difference of the basic hot value and the ordinate and the conversion value that are in advance based on sampled point
Piecewise function determines the hot value of the virtual screen of the corresponding terminal currently shielded.
2. according to the method described in claim 1, it is characterized in that, first piecewise function includes：
In domain, predetermined interval corresponds to scheduled linear function expression formula.
3. method according to claim 1 or 2, which is characterized in that first piecewise function includes：
If user's residence time is less than the preset minimum residence time, the basic temperature of the virtual screen currently shielded is determined
Value is 0；
If user's residence time was more than or equal to the minimum residence time but less than or equal to the preset maximum residence time, will
The product of user's residence time and the scheduled time weighting factor are determined as the basic temperature of the virtual screen currently shielded
Value；
If user's residence time is more than the maximum residence time, the basic hot value of the virtual screen currently shielded is determined
For predetermined value.
4. according to the method described in claim 1, it is characterized in that, the ordinate for being in advance based on sampled point and the conversion
The second piecewise function that the difference of value determines includes：
If the ordinate of sampled point is located at the central area of the virtual screen, the basic hot value is determined as the center
The hot value in domain, wherein the central area is according to the conversion value and the preset central area away from the conversion value
Height determines；
If the ordinate of sampled point is not on the central area of the virtual screen, it is determined that the sample is in fringe region
And the hot value of the fringe region is successively decreased with the increase of the distance in distance center region.
If 5. according to the method described in claim 4, it is characterized in that, the ordinate of the sampled point be not on it is described virtual
The central area of screen, it is determined that the sample is in the hot value of fringe region and the fringe region with distance center region
Distance increase and successively decrease including：
If the ordinate of the sampled point is not on the central area of the virtual screen, based on sampled point away from the central area
Distance, the power of exponential function is determined, by the product of the basic hot value and the exponential function, as except the center
The hot value of fringe region except domain；Wherein, distance of the sampled point away from the central area is according to away from the sampled point
Closer conversion value, the ordinate of the sampled point and the setting height of fringe region obtains.
6. according to the method described in claim 5, it is characterized in that, distance of the sampled point away from the central area, determines
The power of exponential function includes：
Calculate distance of the sampled point away from the central area；
Calculate the product square with predetermined value of changed factor, wherein the changed factor is upper according to the fringe region
Lower boundary ordinate determines；
Calculate distance of the sampled point away from the central area square with the quotient of the product；
Using the negative value of the quotient as the power of exponential function.
7. a kind of device for determining current screen hot value, which is characterized in that device includes：
Terminal data acquiring unit, for obtaining the user's residence time currently shielded, current screen relative to the page from terminal
The width of boundary ordinate, the height of display screen and display screen；
Current screen ordinate computing unit, for the height according to the coboundary ordinate and the display screen, described in calculating
Lower boundary ordinate of the current screen of terminal relative to the page；
Conversion value computing unit is used for the ratio of the width of the width and display screen according to virtual screen, calculates separately described
The conversion value of coboundary ordinate and the lower boundary ordinate in the virtual screen；
Basic hot value determination unit, for according to user's residence time and the first piecewise function, determining the virtual screen
The basic hot value currently shielded；
Current screen hot value determination unit, for according to the basic hot value and being in advance based on ordinate and the institute of sampled point
The second piecewise function that the difference of conversion value determines is stated, determines the temperature of the virtual screen of the corresponding terminal currently shielded
Value.
8. device according to claim 7, which is characterized in that the first segmentation letter in the basic hot value determination unit
Number includes：
In domain, predetermined interval corresponds to scheduled linear function expression formula.
9. device according to claim 7 or 8, which is characterized in that first point in the basic hot value determination unit
Section function include：
If user's residence time is less than the preset minimum residence time, the basic temperature of the virtual screen currently shielded is determined
Value is 0；
If user's residence time was more than or equal to the minimum residence time but less than or equal to the preset maximum residence time, will
The product of user's residence time and the scheduled time weighting factor are determined as the basic temperature of the virtual screen currently shielded
Value；
If user's residence time is more than the maximum residence time, the basic hot value of the virtual screen currently shielded is determined
For predetermined value.
10. device according to claim 7, which is characterized in that the advance base in the current screen hot value determination unit
Include in the second piecewise function that the ordinate of sampled point is determined with the difference of the conversion value：
If the ordinate of sampled point is located at the central area of the virtual screen, the basic hot value is determined as the center
The hot value in domain, wherein the central area is according to the conversion value and the preset central area away from the conversion value
Height determines；
If the ordinate of sampled point is not on the central area of the virtual screen, it is determined that the sample is in fringe region
And the hot value of the fringe region is successively decreased with the increase of the distance in distance center region.
11. device according to claim 10, which is characterized in that if the sampling in the current screen hot value determination unit
The ordinate of point is not on the central area of the virtual screen, it is determined that the sample is in fringe region and the edge
The hot value in region successively decrease with the increase of the distance in distance center region including：
If the ordinate of the sampled point is not on the central area of the virtual screen, based on sampled point away from the central area
Distance, the power of exponential function is determined, by the product of the basic hot value and the exponential function, as except the center
The hot value of fringe region except domain；Wherein, distance of the sampled point away from the central area is according to away from the sampled point
Closer conversion value, the ordinate of the sampled point and the setting height of fringe region obtains.
12. according to the devices described in claim 11, which is characterized in that the sampled point in the current screen hot value determination unit
Distance away from the central area determines that the power of exponential function includes：
Calculate distance of the sampled point away from the central area；
Calculate the product square with predetermined value of changed factor, wherein the changed factor is upper according to the fringe region
Lower boundary ordinate determines；
Calculate distance of the sampled point away from the central area square with the quotient of the product；
Using the negative value of the quotient as the power of exponential function.
13. a kind of method for generating page thermodynamic chart, which is characterized in that the method includes：
According to the method for determining current screen hot value as claimed in any one of claims 1 to 6, obtain corresponding to each terminal
Virtual screen the hot value currently shielded；
According to the hot value of the virtual screen of each terminal of the correspondence currently shielded, page thermodynamic chart is generated.
14. a kind of for generating the device of page thermodynamic chart, which is characterized in that described device includes：
Hot value determination unit, for the determining current screen hot value of basis being used for as described in claim 7-12 any one
Device obtains the hot value currently shielded for corresponding to the virtual screen of each terminal；
Thermodynamic chart determination unit generates page heat for the hot value currently shielded according to the virtual screen of each terminal of the correspondence
Try hard to.
15. a kind of equipment, which is characterized in that including：
One or more processors；
Storage device, for storing one or more programs；
When one or more of programs are executed by one or more of processors so that one or more of processors are real
The now method for determining current screen hot value as described in any one on claim 1-6.
16. a kind of computer-readable storage media, stores computer program thereon, which is characterized in that the program is by processor
The method for determining current screen hot value as described in any one on claim 1-6 is realized when execution.
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