CN111125564B - Thermodynamic diagram generation method, thermodynamic diagram generation device, thermodynamic diagram generation computer device and thermodynamic diagram generation storage medium - Google Patents
Thermodynamic diagram generation method, thermodynamic diagram generation device, thermodynamic diagram generation computer device and thermodynamic diagram generation storage medium Download PDFInfo
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Abstract
The application provides a thermodynamic diagram generating method, a thermodynamic diagram generating device, computer equipment and a storage medium, wherein the thermodynamic diagram generating method comprises the following steps: acquiring historical path information of a current webpage, wherein the historical path information comprises at least one element path; analyzing each element path, and acquiring the page element corresponding to each element path, offset information between the historical click position of the page element and the historical reference position of the page element, and the click number corresponding to the offset information of the page element; determining a target reference position of a page element corresponding to each element path in the current webpage, and determining a target click position of the page element in the current webpage according to the target reference position and the offset information; and rendering the target click position according to the click number corresponding to the offset information of the page element, and generating a thermodynamic diagram of the current webpage. By the method, the accuracy of click position restoration can be improved, and the accuracy of the generated thermodynamic diagram is further improved.
Description
Technical Field
The present application relates to the field of computer networks, and in particular, to a thermodynamic diagram generating method, a thermodynamic diagram generating device, a thermodynamic diagram generating computer equipment, and a thermodynamic diagram storing medium.
Background
The thermodynamic diagram is a representation form of webpage statistics results, and can highlight the page area of the enthusiasm of webpage visitors on the webpage in a special highlighting form, so that the clicking heat distribution of the webpage is intuitively reflected. For example, the area on the web page where guest operations are most are highlighted in red, and the area where guest operations are less are highlighted in blue.
In the related art, when generating the thermodynamic diagram, firstly, the click coordinates of the mouse relative to the display window and the click number at the click coordinates are collected, and then the thermodynamic diagram is rendered according to the click coordinates and the corresponding click number. However, when the display window when the visitor browses the web page is inconsistent with the display window when the developer generates the thermodynamic diagram, the way of generating the thermodynamic diagram cannot normally restore the click position of the visitor, so that the generated thermodynamic diagram cannot accurately reflect the click heat of the web page.
Disclosure of Invention
The present application aims to solve at least one of the technical problems in the related art to some extent.
Therefore, the application provides a thermodynamic diagram generation method, a thermodynamic diagram generation device, computer equipment and a storage medium, which are used for solving the technical problems that the clicking position of a visitor cannot be normally restored and the generated thermodynamic diagram cannot accurately reflect the clicking heat of a webpage in the prior art.
To achieve the above object, an embodiment of a first aspect of the present application provides a thermodynamic diagram generating method, including:
acquiring historical path information of a current webpage, wherein the historical path information comprises at least one element path;
analyzing each element path, and acquiring page elements corresponding to each element path, offset information between the historical click positions of the page elements relative to the historical reference positions of the page elements, and the click number corresponding to the offset information of the page elements;
determining a target reference position of a page element corresponding to each element path in the current webpage, and determining a target click position of the page element in the current webpage according to the target reference position and the offset information;
and rendering the target click position according to the click number corresponding to the offset information of the page element, and generating a thermodynamic diagram of the current webpage.
According to the thermodynamic diagram generation method, historical path information of the current webpage is obtained, wherein the historical path information comprises at least one element path; analyzing each element path, and acquiring the page element corresponding to each element path, offset information between the historical click position of the page element and the historical reference position of the page element, and the click number corresponding to the offset information of the page element; determining a target reference position of a page element corresponding to each element path in the current webpage, and determining a target click position of the page element in the current webpage according to the target reference position and the offset information; and rendering the target click position according to the click number corresponding to the offset information of the page element, and generating a thermodynamic diagram of the current webpage. Therefore, the target click position of the page element in the current webpage is restored according to the offset information between the historical click position of the page element and the historical reference position of the page element, the actual click position of the historical click position of the visitor in the current webpage can be accurately determined, the accuracy of restoring the click position is improved, the accuracy of the generated thermodynamic diagram is further improved, and the accuracy of the thermodynamic diagram reflecting the click heat of the webpage is improved.
To achieve the above object, a second aspect of the present application provides a thermodynamic diagram generating device, including:
the system comprises an acquisition module, a processing module and a processing module, wherein the acquisition module is used for acquiring historical path information of a current webpage, and the historical path information comprises at least one element path;
the analysis module is used for analyzing each element path and acquiring the page element corresponding to each element path, offset information between the historical click position of the page element and the historical reference position of the page element, and the click number corresponding to the offset information of the page element;
the determining module is used for determining a target reference position of the page element corresponding to each element path in the current webpage, and determining a target click position of the page element in the current webpage according to the target reference position and the offset information;
and the rendering module is used for rendering the target click position according to the click number corresponding to the offset information of the page element and generating a thermodynamic diagram of the current webpage.
According to the thermodynamic diagram generating device, historical path information of a current webpage is obtained, wherein the historical path information comprises at least one element path; analyzing each element path, and acquiring the page element corresponding to each element path, offset information between the historical click position of the page element and the historical reference position of the page element, and the click number corresponding to the offset information of the page element; determining a target reference position of a page element corresponding to each element path in the current webpage, and determining a target click position of the page element in the current webpage according to the target reference position and the offset information; and rendering the target click position according to the click number corresponding to the offset information of the page element, and generating a thermodynamic diagram of the current webpage. Therefore, the target click position of the page element in the current webpage is restored according to the offset information between the historical click position of the page element and the historical reference position of the page element, the actual click position of the historical click position of the visitor in the current webpage can be accurately determined, the accuracy of restoring the click position is improved, the accuracy of the generated thermodynamic diagram is further improved, and the accuracy of the thermodynamic diagram reflecting the click heat of the webpage is improved.
To achieve the above object, an embodiment of a third aspect of the present application provides a computer apparatus, including: a processor and a memory; wherein the processor runs a program corresponding to the executable program code by reading the executable program code stored in the memory for implementing the thermodynamic diagram generation method as described in the embodiment of the first aspect.
To achieve the above object, an embodiment of a fourth aspect of the present application proposes a non-transitory computer readable storage medium having stored thereon a computer program which, when executed by a processor, implements a thermodynamic diagram generation method according to the embodiment of the first aspect.
To achieve the above object, an embodiment of a fifth aspect of the present application proposes a computer program product implementing a thermodynamic diagram generation method according to the embodiment of the first aspect, when instructions in the computer program product are executed by a processor.
Additional aspects and advantages of the application will be set forth in part in the description which follows and, in part, will be obvious from the description, or may be learned by practice of the application.
Drawings
The foregoing and/or additional aspects and advantages of the application will become apparent and readily appreciated from the following description of the embodiments, taken in conjunction with the accompanying drawings, in which:
FIG. 1 is a schematic flow chart of a thermodynamic diagram generating method according to an embodiment of the present application;
FIG. 2 is a partial content exemplary diagram of historical path information for a web page
FIG. 3 is an exemplary diagram of a generated thermodynamic diagram;
FIG. 4 is a flow chart of another thermodynamic diagram generation method according to an embodiment of the present application;
FIG. 5 is a flow chart of a thermodynamic diagram generation method according to an embodiment of the present application;
FIG. 6 is an example diagram of page elements and historical click locations;
FIG. 7 is a flow chart of a thermodynamic diagram generation method according to an embodiment of the present application;
FIG. 8 is a schematic structural diagram of a thermodynamic diagram generating device according to an embodiment of the present application;
FIG. 9 is a schematic diagram of another thermodynamic diagram generating device according to an embodiment of the present application; and
fig. 10 is a schematic structural diagram of a computer device according to an embodiment of the present application.
Detailed Description
Embodiments of the present application are described in detail below, examples of which are illustrated in the accompanying drawings, wherein like or similar reference numerals refer to like or similar elements or elements having like or similar functions throughout. The embodiments described below by referring to the drawings are illustrative and intended to explain the present application and should not be construed as limiting the application.
The thermodynamic diagram generating method, device, computer equipment and storage medium of the embodiment of the application are described below with reference to the drawings.
Fig. 1 is a flowchart of a thermodynamic diagram generating method according to an embodiment of the present application.
As shown in fig. 1, the thermodynamic diagram generating method may include the steps of:
step 101, obtaining history path information of a current webpage, wherein the history path information comprises at least one element path.
A web page typically contains at least one page element, where the page element may be a picture, text, link, etc. For each page element in the web page, the unique element path corresponds to the page element, and the corresponding page element can be determined through the element path.
In this embodiment, when generating the thermodynamic diagram of the web page, the history path information of the current web page may be obtained, where the history path information includes at least one element path. It should be noted that, in the history path information of a web page, element paths of all page elements in the web page are included.
As one example, historical path information for a current web page may be obtained from a background storage system. The historical path information can be obtained by collecting operation data when a visitor browses a webpage and clicks in the webpage, and analyzing and sorting the operation data. The background storage system can use the link address of the webpage to mark when storing the history path information of the webpage. Therefore, when the historical path information of the current webpage is obtained, the historical path information belonging to the current webpage can be obtained from the background storage system according to the link address of the current webpage.
Step 102, analyzing each element path, and obtaining the page element corresponding to each element path, offset information between the historical click position of the page element and the historical reference position of the page element, and the click number corresponding to the offset information of the page element.
One page element uniquely corresponds to one element path, i.e., the element path can uniquely identify the page element. Therefore, in this embodiment, by analyzing the element path, the page element corresponding to the element path may be determined. In addition, by analyzing the element path, offset information between the historical click position of the page element corresponding to the element path and the historical reference position of the page element and the click number corresponding to the offset information of the page element can be obtained.
The historical click positions of the page element are positions where the visitor performs the click operation on the page element when browsing the webpage corresponding to the historical path information, and the click positions of different visitors on the same page element can be different, so in this embodiment, more than one historical click positions of the same page element can be provided. Offset information between the historical click position of the page element relative to the historical reference position of the page element and the number of clicks corresponding to the offset information are generated according to collected operation data when the visitor browses the webpage. When collecting operation data to generate historical path information corresponding to the webpage, a storage rule of each element path and a historical reference position of a page element can be preset, further, offset information of the click position relative to the historical reference position is determined according to the historical reference position and the click position in the collected operation data, the number of click operations, corresponding to the offset information, of the click position of the same page element relative to the offset information of the historical reference position of the element in all the collected operation data is counted, the number of clicks corresponding to the offset information is obtained, and further, according to the preset storage rule, the path of the page element, the offset information corresponding to different click positions, the number of clicks corresponding to the offset information and other data are stored, and the element path of the page element is obtained.
Fig. 2 is a partial content example diagram of history path information of a web page. Two element paths included in the history path information are shown in fig. 2, and as can be seen from fig. 2, each element path includes a path of a corresponding page element, a total click number of the page element, and offset information of a history click position of the page element with respect to a history reference position, and a click number corresponding to the offset information. In fig. 2, path represents a path of a page element, through which a corresponding page element can be resolved; clk_count represents the historical total click through of the page element; points represent the historical click data of the page element, including the offset information of the historical click position relative to the historical reference position, and the click number corresponding to the offset information, wherein the first item represents the abscissa offset of the historical click position relative to the historical reference position, the second item represents the ordinate offset of the historical click position relative to the historical reference position, and the third item represents the click number corresponding to the offset information. As can be seen in FIG. 2, there are multiple historical click locations for the page element corresponding to the path "#date-select-bar > a [3 ]".
By analyzing the element path shown in fig. 2, the offset information between the page element corresponding to the element path, the historical click positions of the page element corresponding to the historical reference positions of the page element, and the click numbers corresponding to the offset information of the page element can be obtained. For example, the number of clicks corresponding to the offset information (46,41) is 105, and the number of clicks corresponding to the offset information (77,41) is 42.
Step 103, determining a target reference position of the page element corresponding to each element path in the current webpage, and determining a target click position of the page element in the current webpage according to the target reference position and the offset information.
In this embodiment, when the current web page determines the target reference position of the page element corresponding to each element path, the position of the page element corresponding to the element path in the current web page needs to be determined first. When the position of the page element in the current webpage is determined, the element path can be converted into path information which can be identified by a browser, and then the position of the page element corresponding to the element path in the current webpage is determined through an interface provided by the browser according to the converted path information. Further, the target reference position for the same page element may be determined from the historical reference position of the page element upon which the offset information in the element path was determined.
For example, assuming that for page element a, when determining offset information between its historical click position and the historical reference position of the page element, the upper left corner of the page element a is taken as the historical reference position of the page element a, when determining the target reference position of the page element a in the current web page, the upper left corner of the page element a is still selected as the target reference position. Assuming that for page element B its historical reference position is the size (including long and high) of that page element, then when the target reference position for that page element B is determined in the current web page, the size of that page element B in the current web page is selected as the target reference position.
Further, after determining the target reference position of the page element corresponding to each element path, the target click position of the page element in the current web page can be determined according to the determined target reference position of the page element and the offset information of the page element.
For the page element a, assume that there are two click positions of the visitor on the page element a, which are A1 and A2, respectively, wherein the offset information of A1 with respect to the historical reference position of the page element a is A1, and the offset information of A2 with respect to the historical reference position of the page element a is A2. After determining the target reference position in the same manner as the historical reference position, determining a target click position A1' corresponding to the click position A1 in the current webpage according to the target reference position and the offset information A1 for the click position A1; if the offset information is the difference between the click position A1 and the historical reference position, the target position information A1' is the sum of the offset information A1 and the target reference position. For the click position A2, a target click position A2' corresponding to the click position A2 in the current webpage can be determined according to the target reference position and the offset information A2. For page element B, it is assumed that the offset information of the click position B1 of the visitor with respect to the history reference position of page element B is B1, B1 being collectively represented by the ratio between the distance X0 of B1 with respect to the left boundary of page element B and the length of page element B, and the ratio between the distance Y0 of B1 with respect to the upper boundary of page element B and the height of page element B. After the target reference position is determined in the same manner as the historical reference position of the page element B is determined, the product of the offset information B1 and the length and height of the page element in the current webpage is correspondingly calculated, so that the target click position B1' corresponding to the click position B1 in the current webpage can be obtained.
And 104, rendering the target click position according to the click number corresponding to the offset information of the page element, and generating a thermodynamic diagram of the current webpage.
In this embodiment, after the target click position is determined, the target click position may be rendered according to the number of clicks corresponding to the offset information of the page element, so as to generate a thermodynamic diagram of the current webpage.
And for each page element in the current webpage, after all target click positions of each page element are determined, corresponding to each target click position, and rendering the target click position according to the click number corresponding to the offset information according to which the target click position is determined. When the target click position is rendered, different colors, different patterns and the like can be rendered according to different click numbers. After rendering of all target click positions of all page elements in the current webpage is completed, a thermodynamic diagram of the current webpage is obtained, and the thermodynamic diagram can reflect click heats of different areas in the current webpage, as shown in fig. 3. In fig. 3, the darker the color, the higher the click heat.
Taking the element path shown in fig. 2 as an example, assume that the page element corresponding to the path "#date-select-bar > a [3]" is the page element C, and the offset information corresponding to the partial history click position of the page element C by the visitor and the corresponding click number are C1[46,41,105], C2[77,41,42], C3[15,41,22], C4[46,38,5], C5[40,41,4], C6[48,41,2], and C7[43,43,1], respectively. Then, in rendering, C1 'is rendered according to the number of clicks 105 for the target click position C1' determined according to the offset information in C1, C2 'is rendered according to the number of clicks 42 for the target click position C2' determined according to the offset information in C2, and so on.
Further, in one possible implementation manner of the embodiment of the present application, after generating the thermodynamic diagram of the current webpage, the browser may further receive an operation of the user on the thermodynamic diagram, and adjust the page layout of the current webpage according to the received operation, so as to improve the design of the webpage and improve the friendliness of the webpage to the visitor.
According to the thermodynamic diagram generation method, historical path information of a current webpage is obtained, wherein the historical path information comprises at least one element path; analyzing each element path, and acquiring the page element corresponding to each element path, offset information between the historical click position of the page element and the historical reference position of the page element, and the click number corresponding to the offset information of the page element; determining a target reference position of a page element corresponding to each element path in the current webpage, and determining a target click position of the page element in the current webpage according to the target reference position and the offset information; and rendering the target click position according to the click number corresponding to the offset information of the page element, and generating a thermodynamic diagram of the current webpage. Therefore, the target click position of the page element in the current webpage is restored according to the offset information between the historical click position of the page element and the historical reference position of the page element, the actual click position of the historical click position of the visitor in the current webpage can be accurately determined, the accuracy of restoring the click position is improved, the accuracy of the generated thermodynamic diagram is further improved, and the accuracy of the thermodynamic diagram reflecting the click heat of the webpage is improved.
The thermodynamic diagram generating method of the embodiment of the application not only can carry out thermodynamic diagram rendering by taking the click position as a unit, but also can carry out rendering by taking the page element as a unit. Therefore, another thermodynamic diagram generating method is provided in the present application, and fig. 4 is a schematic flow chart of another thermodynamic diagram generating method according to an embodiment of the present application.
As shown in fig. 4, on the basis of the embodiment shown in fig. 1, the thermodynamic diagram generating method may further include the following steps:
step 201, obtaining the total click number of the same page element according to the click number corresponding to the offset information of the page element.
The same page element refers to a page element corresponding to offset information. For example, for the page element a, the corresponding offset information is a1 and a2, and for the page element B, the corresponding offset information is B1, B2 and B3, and then the total click number of the page element a is determined according to the click number corresponding to a1 and the click number corresponding to a 2; and determining the total click number of the page element B according to the click number corresponding to B1, the click number corresponding to B2 and the click number corresponding to B3.
In this embodiment, the total number of clicks of the page element may be determined according to the number of clicks corresponding to the offset information of the page element. When the page element only comprises one piece of offset information, the corresponding click number of the offset information is the total click number of the page element; when the page element includes a plurality of offset information, the sum of the number of clicks corresponding to each offset information may be calculated, and the obtained result may be taken as the total number of clicks of the page element.
In one possible implementation manner of the embodiment of the present application, when the total number of clicks of a page element is recorded in the element path, as shown in fig. 2, the total number of clicks of the page element corresponding to the element path may be determined by parsing the element path.
Step 202, rendering the page elements corresponding to the total number of clicks according to the total number of clicks, and generating a thermodynamic diagram of the current webpage.
In this embodiment, after the total number of clicks corresponding to each page element in the current web page is obtained, the page element corresponding to the total number of clicks may be rendered according to the total number of clicks, so as to obtain a thermodynamic diagram of the current web page. When the page element is rendered, the adopted rendering mode can be different from the rendering mode of the target click position, so that the distinction is facilitated. In addition, when rendering the page element, the entire page element may be rendered, such as highlighting the entire page element; specific regions or specific locations of page elements may also be rendered, as the application is not limited in this regard.
For example, assuming that the total number of clicks of the page element M is M and the total number of clicks of the page element N is N, when rendering the page element M, acquiring a corresponding rendering mode 1 according to the total number of clicks M, and rendering the page element M according to the acquired rendering mode 1; when the page element N is rendered, a corresponding rendering mode 2 is obtained according to the total click number N, and the page element N is rendered according to the rendering mode 2.
According to the thermodynamic diagram generation method, the total clicking number of the same page element is obtained according to the clicking number corresponding to the offset information of the page element, and then the page element corresponding to the total clicking number is rendered according to the total clicking number, so that the thermodynamic diagram of the current webpage is generated, the rendering by taking the page element as a unit is realized, and convenience is provided for a developer to obtain the clicking heat of each page element.
In the embodiment of the application, the offset information between the historical click position of the page element and the historical reference position of the page element can be acquired in different modes, so that the mode of determining the target click position of the same page element in the current webpage is different. The manner of determining the target click position will be described in detail below for different offset information, respectively.
In one possible implementation manner of the embodiment of the present application, the offset information includes a difference value between an abscissa value of the historical click position of the page element and an abscissa value of the historical reference position of the page element, and a difference value between an ordinate value of the historical click position of the page element and an ordinate value of the historical reference position of the page element. Thus, as shown in FIG. 5, step 103 may comprise, on the basis of the embodiment shown in FIG. 1, the steps of:
In step 301, the sum of the abscissa value of the target reference position and the abscissa value corresponding to the same element path is calculated as the target abscissa value.
In step 302, the sum of the ordinate value of the target reference position and the ordinate difference value corresponding to the same element path is calculated as the target ordinate value.
In this embodiment, when the offset information is the difference between the historical click position and the historical reference position, the target click position may be determined by summing the target click position and the offset information. Specifically, the sum of the abscissa value of the target reference position and the abscissa value corresponding to the same element path is taken as the target abscissa value, and the sum of the ordinate value of the target reference position and the ordinate value corresponding to the same element path is taken as the target ordinate value.
FIG. 6 is an example diagram of page elements and historical click locations. As shown in fig. 6, the coordinates of the four vertices of the page element P with respect to the upper left corner (origin of coordinates) of the web page are (x 1 ，y 1 )、(x 2 ，y 1 )、(x 1 ，y 2 ) And (x) 2 ，y 2 ) The historical click position Q is at (x) relative to the upper left corner of the web page 3 ，y 3 ). Assume that the page element is represented in the upper left corner (i.e., coordinates (x 1 ，y 1 ) Is a coordinate point of (c) is a historical reference position, the offset information of Q with respect to the historical reference position is (x) 3 -x 1 ，y 3 -y 1 ) Wherein (x) 3 -x 1 ) Is the difference of the horizontal coordinates, (y) 3 -y 1 ) Is the difference of the vertical coordinates. If it is assumed that the coordinates of the target reference position of the page element P determined in the current web page are (x 4 ，y 4 ) Then the target abscissa value is (x 4 +x 3 -x 1 ) The target ordinate value is (y 4 +y 3 -y 1 )。
Step 303, determining the target click position of each element path to the page element in the current web page according to the target abscissa value and the target ordinate value.
In this embodiment, after the target abscissa value and the target ordinate value are determined, the target click position may be determined according to the target abscissa value and the target ordinate value.
Taking the above example as an example, for the page element P, the target click position on the page element P in the current web page is (x 4 +x 3 -x 1 ，y 4 +y 3 -y 1 )。
According to the thermodynamic diagram generation method, the sum of the abscissa value of the target reference position and the abscissa value of the corresponding element path is calculated and taken as the target abscissa value, the sum of the ordinate value of the target reference position and the ordinate value of the corresponding element path is calculated and taken as the target ordinate value, and then the target clicking position of each element path on the page element in the current webpage is determined according to the target abscissa value and the target ordinate value, so that the clicking position can be accurately restored in the current webpage, the restoring accuracy of the clicking position is improved, and a foundation is laid for generating the thermodynamic diagram accurately reflecting the clicking heat of the webpage.
In one possible implementation manner of the embodiment of the present application, the offset information includes an abscissa ratio of an abscissa value of the historical click position of the page element to an abscissa value of the historical reference position of the page element, and an ordinate ratio of an ordinate value of the historical click position of the page element to an ordinate value of the historical reference position of the page element. Thus, as shown in FIG. 7, step 103 may comprise, on the basis of the embodiment shown in FIG. 1, the steps of:
in step 401, the product of the abscissa value of the target reference position and the abscissa value ratio corresponding to the same element path is calculated as the target abscissa value.
In step 402, the product of the ordinate value of the target reference position and the ordinate ratio corresponding to the same element path is calculated as the target ordinate value.
In this embodiment, the historical reference position may be a point or a distance.
Still taking the example diagram shown in fig. 6 as an example, assume that the historical reference position is a point, the top left corner of the page element (i.e., the coordinates are (x 1 ，y 1 ) Is a coordinate point of (c) is a historical reference position, the offset information of Q with respect to the historical reference position is (x) 3 /x 1 ，y 3 /y 1 ) Wherein x is 3 /x 1 For the abscissa ratio, y 3 /y 1 Is the ordinate ratio. If it is assumed that the coordinates of the target reference position of the page element P determined in the current web page are (x 4 ，y 4 ) The abscissa value of the target is(x 4 *x 3 /x 1 ) The target ordinate value is (y 4 *y 3 /y 1 )。
Assuming that the historical reference position is a distance, the length of the page element P (i.e., x 2 -x 1 ) As an abscissa reference position, with the height of page element P (i.e., y 2 -y 1 ) As an ordinate reference position, the offset information of Q with respect to the historical reference position may beIf it is assumed that the target abscissa reference position of the page element P determined in the current web page is (x) 6 -x 5 ) The target ordinate reference position is (y 6 -y 5 ) The target abscissa value is +.>The ordinate value of the target is->
Step 403, determining the target click position of each element path to the page element in the current web page according to the target abscissa value and the target ordinate value.
In this embodiment, after the target abscissa value and the target ordinate value are determined, the target click position may be determined according to the target abscissa value and the target ordinate value.
According to the thermodynamic diagram generation method, the product of the abscissa value of the target reference position and the abscissa value ratio corresponding to the same element path is calculated to serve as the target abscissa value, the product of the ordinate value of the target reference position and the ordinate value corresponding to the same element path is calculated to serve as the target ordinate value, and then the target click position of each element path on the page element in the current webpage is determined according to the target abscissa value and the target ordinate value, so that the click position can be accurately restored in the current webpage, the restoration accuracy of the click position is improved, and a foundation is laid for generating a thermodynamic diagram accurately reflecting the click heat of the webpage.
In order to realize the embodiment, the application further provides a thermodynamic diagram generating device.
Fig. 8 is a schematic structural diagram of a thermodynamic diagram generating device according to an embodiment of the present application.
As shown in fig. 8, the thermodynamic diagram generating device 50 may include: an acquisition module 510, a parsing module 520, a determination module 530, and a rendering module 540. Wherein, the liquid crystal display device comprises a liquid crystal display device,
the obtaining module 510 is configured to obtain historical path information of the current web page, where the historical path information includes at least one element path.
The parsing module 520 is configured to parse each element path, and obtain the page element corresponding to each element path, offset information between the historical click position of the page element and the historical reference position of the page element, and the number of clicks corresponding to the offset information of the page element.
The determining module 530 is configured to determine, on the current web page, a target reference position of the page element corresponding to each element path, and determine, on the basis of the target reference position and the offset information, a target click position of the page element in the current web page.
In one possible implementation manner of the embodiment of the present application, the offset information includes a difference value between an abscissa value of the historical click position of the page element and an abscissa value of the historical reference position of the page element, and a difference value between an ordinate value of the historical click position of the page element and an ordinate value of the historical reference position of the page element. Thus, the determining module 530 is specifically configured to calculate, as the target abscissa value, a sum of the abscissa value of the target reference position and the abscissa value corresponding to the same element path; calculating the sum of the ordinate value of the target reference position and the ordinate difference value corresponding to the same element path to serve as a target ordinate value; and determining the target click position of each element path to the page element in the current webpage according to the target abscissa value and the target ordinate value.
In one possible implementation manner of the embodiment of the present application, the offset information includes an abscissa ratio of an abscissa value of the historical click position of the page element to an abscissa value of the historical reference position of the page element, and an ordinate ratio of an ordinate value of the historical click position of the page element to an ordinate value of the historical reference position of the page element. Thus, the determining module 530 is specifically configured to calculate, as the target abscissa value, a product of the abscissa value of the target reference position and the abscissa value ratio corresponding to the same element path; calculating the product of the ordinate value of the target reference position and the ordinate ratio corresponding to the same element path to serve as a target ordinate value; and determining the target click position of each element path to the page element in the current webpage according to the target abscissa value and the target ordinate value.
Therefore, the click position can be accurately restored in the current webpage, the restoration accuracy of the click position is improved, and a foundation is laid for generating a thermodynamic diagram accurately reflecting the click heat of the webpage.
And the rendering module 540 is configured to render the target click position according to the click number corresponding to the offset information of the page element, and generate a thermodynamic diagram of the current webpage.
Further, in one possible implementation manner of the embodiment of the present application, the rendering module 540 is further configured to obtain the total number of clicks of the same page element according to the number of clicks corresponding to the offset information of the page element; rendering the page elements corresponding to the total click number according to the total click number, and generating a thermodynamic diagram of the current webpage. Therefore, rendering is realized by taking the page elements as units, and convenience is provided for a developer to acquire the click heat of each page element.
In one possible implementation manner of the embodiment of the present application, as shown in fig. 9, on the basis of the embodiment shown in fig. 8, the thermodynamic diagram generating device 50 further includes:
the adjustment module 550 is configured to receive an operation on the thermodynamic diagram, and adjust a page layout of the current web page according to the operation. Therefore, the design of the webpage is facilitated to be improved, and the friendliness of the webpage to visitors is improved.
It should be noted that the foregoing explanation of the thermodynamic diagram generating method embodiment is also applicable to the thermodynamic diagram generating device of this embodiment, and the implementation principle is similar, and will not be repeated here.
According to the thermodynamic diagram generating device, historical path information of a current webpage is obtained, wherein the historical path information comprises at least one element path; analyzing each element path, and acquiring the page element corresponding to each element path, offset information between the historical click position of the page element and the historical reference position of the page element, and the click number corresponding to the offset information of the page element; determining a target reference position of a page element corresponding to each element path in the current webpage, and determining a target click position of the page element in the current webpage according to the target reference position and the offset information; and rendering the target click position according to the click number corresponding to the offset information of the page element, and generating a thermodynamic diagram of the current webpage. Therefore, the target click position of the page element in the current webpage is restored according to the offset information between the historical click position of the page element and the historical reference position of the page element, the actual click position of the historical click position of the visitor in the current webpage can be accurately determined, the accuracy of restoring the click position is improved, the accuracy of the generated thermodynamic diagram is further improved, and the accuracy of the thermodynamic diagram reflecting the click heat of the webpage is improved.
In order to implement the above embodiment, the present application further proposes a computer device including: a processor and a memory. Wherein the processor runs a program corresponding to the executable program code by reading the executable program code stored in the memory for implementing the thermodynamic diagram generation method as described in the previous embodiment.
Fig. 10 is a schematic structural diagram of a computer device provided by an embodiment of the present application, showing a block diagram of an exemplary computer device 90 suitable for use in implementing an embodiment of the present application. The computer device 90 shown in fig. 10 is merely an example, and should not be construed as limiting the functionality and scope of use of embodiments of the present application.
As shown in fig. 10, the computer device 90 is in the form of a general purpose computer device. Components of computer device 90 may include, but are not limited to: one or more processors or processing units 906, a system memory 910, and a bus 908 that connects the various system components, including the system memory 910 and the processing units 906.
Bus 908 represents one or more of several types of bus structures, including a memory bus or memory controller, a peripheral bus, an accelerated graphics port, a processor, or a local bus using any of a variety of bus architectures. By way of example, and not limitation, such architectures include industry Standard architecture (Industry Standard Architecture; hereinafter ISA) bus, micro channel architecture (Micro Channel Architecture; hereinafter MAC) bus, enhanced ISA bus, video electronics standards Association (Video Electronics Standards Association; hereinafter VESA) local bus, and peripheral component interconnect (Peripheral Component Interconnection; hereinafter PCI) bus.
Computer device 90 typically includes a variety of computer system readable media. Such media can be any available media that is accessible by computer device 90 and includes both volatile and nonvolatile media, removable and non-removable media.
The system memory 910 may include computer-system-readable media in the form of volatile memory such as random access memory (Random Access Memory; hereinafter: RAM) 911 and/or cache memory 912. The computer device 90 may further include other removable/non-removable, volatile/nonvolatile computer system storage media. By way of example only, the storage system 913 may be used to read from or write to a non-removable, nonvolatile magnetic medium (not shown in FIG. 10, commonly referred to as a "hard disk drive"). Although not shown in fig. 10, a magnetic disk drive for reading from and writing to a removable nonvolatile magnetic disk (e.g., a "floppy disk"), and an optical disk drive for reading from or writing to a removable nonvolatile optical disk (e.g., a compact disk read only memory (Compact Disc Read Only Memory; hereinafter CD-ROM), digital versatile read only optical disk (Digital Video Disc Read Only Memory; hereinafter DVD-ROM), or other optical media) may be provided. In such cases, each drive may be coupled to bus 908 via one or more data media interfaces. The system memory 910 may include at least one program product having a set (e.g., at least one) of program modules configured to carry out the functions of embodiments of the application.
The computer readable signal medium may include a propagated data signal with computer readable program code embodied therein, either in baseband or as part of a carrier wave. Such a propagated data signal may take any of a variety of forms, including, but not limited to, electro-magnetic, optical, or any suitable combination of the foregoing. A computer readable signal medium may also be any computer readable medium that is not a computer readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device.
Program code embodied on a computer readable medium may be transmitted using any appropriate medium, including but not limited to wireless, wireline, optical fiber cable, RF, etc., or any suitable combination of the foregoing.
Computer program code for carrying out operations of the present application may be written in any combination of one or more programming languages, including an object oriented programming language such as Java, smalltalk, C ++ and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The program code may execute entirely on the user's computer, partly on the user's computer, as a stand-alone software package, partly on the user's computer and partly on a remote computer or entirely on the remote computer or server.
Programs/utilities 914 having a set (at least one) of program modules 9140 can be stored in, for example, system memory 910, such program modules 9140 including, but not limited to, an operating system, one or more application programs, other program modules, and program data, each or some combination of which may include an implementation of a network environment. Program modules 9140 generally perform the functions and/or methods in the described embodiments of the application.
The computer device 90 may also communicate with one or more external devices 10 (e.g., keyboard, pointing device, display 100, etc.), one or more devices that enable a user to interact with the terminal device 90, and/or any devices (e.g., network card, modem, etc.) that enable the computer device 90 to communicate with one or more other computing devices. Such communication may occur through an input/output (I/O) interface 902. Moreover, computer device 90 may also communicate with one or more networks such as a local area network (Local Area Network; hereinafter LAN), a wide area network (Wide Area Network; hereinafter WAN) and/or a public network such as the Internet via network adapter 900. As shown in FIG. 10, network adapter 900 communicates with other modules of computer device 90 over bus 908. It should be appreciated that although not shown in fig. 10, other hardware and/or software modules may be used in connection with computer device 90, including, but not limited to: microcode, device drivers, redundant processing units, external disk drive arrays, RAID systems, tape drives, data backup storage systems, and the like.
The processing unit 906 executes various functional applications and data processing by running a program stored in the system memory 910, for example, implementing the thermodynamic diagram generation method mentioned in the foregoing embodiment.
In order to implement the above-described embodiments, the present application also proposes a non-transitory computer-readable storage medium having stored thereon a computer program which, when executed by a processor, implements a thermodynamic diagram generation method as described in the previous embodiments.
In order to implement the above embodiments, the present application also proposes a computer program product, which when executed by a processor implements a thermodynamic diagram generation method as described in the previous embodiments.
In the description of the present specification, a description referring to terms "one embodiment," "some embodiments," "examples," "specific examples," or "some examples," etc., means that a particular feature, structure, material, or characteristic described in connection with the embodiment or example is included in at least one embodiment or example of the present application. In this specification, schematic representations of the above terms are not necessarily directed to the same embodiment or example. Furthermore, the particular features, structures, materials, or characteristics described may be combined in any suitable manner in any one or more embodiments or examples. Furthermore, the different embodiments or examples described in this specification and the features of the different embodiments or examples may be combined and combined by those skilled in the art without contradiction.
Furthermore, the terms "first," "second," and the like, are used for descriptive purposes only and are not to be construed as indicating or implying a relative importance or implicitly indicating the number of technical features indicated. Thus, a feature defining "a first" or "a second" may explicitly or implicitly include at least one such feature. In the description of the present application, the meaning of "plurality" means at least two, for example, two, three, etc., unless specifically defined otherwise.
Any process or method descriptions in flow charts or otherwise described herein may be understood as representing modules, segments, or portions of code which include one or more executable instructions for implementing specific logical functions or steps of the process, and additional implementations are included within the scope of the preferred embodiment of the present application in which functions may be executed out of order from that shown or discussed, including substantially concurrently or in reverse order from that shown or discussed, depending on the functionality involved, as would be understood by those reasonably skilled in the art of the embodiments of the present application.
Logic and/or steps represented in the flowcharts or otherwise described herein, e.g., a ordered listing of executable instructions for implementing logical functions, can be embodied in any computer-readable medium for use by or in connection with an instruction execution system, apparatus, or device, such as a computer-based system, processor-containing system, or other system that can fetch the instructions from the instruction execution system, apparatus, or device and execute the instructions. For the purposes of this description, a "computer-readable medium" can be any means that can contain, store, communicate, propagate, or transport the program for use by or in connection with the instruction execution system, apparatus, or device. More specific examples (a non-exhaustive list) of the computer-readable medium would include the following: an electrical connection (electronic device) having one or more wires, a portable computer diskette (magnetic device), a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber device, and a portable compact disc read-only memory (CDROM). In addition, the computer readable medium may even be paper or other suitable medium on which the program is printed, as the program may be electronically captured, via, for instance, optical scanning of the paper or other medium, then compiled, interpreted or otherwise processed in a suitable manner, if necessary, and then stored in a computer memory.
It is to be understood that portions of the present application may be implemented in hardware, software, firmware, or a combination thereof. In the above-described embodiments, the various steps or methods may be implemented in software or firmware stored in a memory and executed by a suitable instruction execution system. As with the other embodiments, if implemented in hardware, may be implemented using any one or combination of the following techniques, as is well known in the art: discrete logic circuits having logic gates for implementing logic functions on data signals, application specific integrated circuits having suitable combinational logic gates, programmable Gate Arrays (PGAs), field Programmable Gate Arrays (FPGAs), and the like.
Those of ordinary skill in the art will appreciate that all or a portion of the steps carried out in the method of the above-described embodiments may be implemented by a program to instruct related hardware, where the program may be stored in a computer readable storage medium, and where the program, when executed, includes one or a combination of the steps of the method embodiments.
In addition, each functional unit in the embodiments of the present application may be integrated in one processing module, or each unit may exist alone physically, or two or more units may be integrated in one module. The integrated modules may be implemented in hardware or in software functional modules. The integrated modules may also be stored in a computer readable storage medium if implemented in the form of software functional modules and sold or used as a stand-alone product.
The above-mentioned storage medium may be a read-only memory, a magnetic disk or an optical disk, or the like. While embodiments of the present application have been shown and described above, it will be understood that the above embodiments are illustrative and not to be construed as limiting the application, and that variations, modifications, alternatives and variations may be made to the above embodiments by one of ordinary skill in the art within the scope of the application.
Claims (10)
1. A thermodynamic diagram generation method, comprising:
acquiring historical path information of a current webpage, wherein the historical path information comprises at least one element path, and the historical path information is obtained by collecting operation data when a visitor browses the webpage and clicks in the webpage, and analyzing and sorting the operation data;
analyzing each element path, and acquiring page elements corresponding to each element path, offset information between the historical click positions of the page elements relative to the historical reference positions of the page elements, and the click number corresponding to the offset information of the page elements;
determining a target reference position of a page element corresponding to each element path in the current webpage, and determining a target click position of the page element in the current webpage according to the target reference position and the offset information;
And rendering the target click position according to the click number corresponding to the offset information of the page element, and generating a thermodynamic diagram of the current webpage.
2. The method as recited in claim 1, further comprising:
acquiring the total click number of the same page element according to the click number corresponding to the offset information of the page element;
rendering the page elements corresponding to the total click number according to the total click number, and generating a thermodynamic diagram of the current webpage.
3. The method of claim 1, wherein the offset information includes a difference in abscissa value of the historical click location of the page element and a difference in abscissa value of the historical reference location of the page element and a difference in ordinate value of the historical click location of the page element and a difference in ordinate value of the historical reference location of the page element;
the determining, according to the target reference position and the offset information, a target click position of the page element in the current web page includes:
calculating the sum of the abscissa value of the target reference position and the abscissa value corresponding to the same element path as a target abscissa value;
Calculating the sum of the ordinate value of the target reference position and the ordinate difference value corresponding to the same element path to be used as a target ordinate value;
and determining the target click position of each element path to the page element in the current webpage according to the target abscissa value and the target ordinate value.
4. The method of claim 1, wherein the offset information comprises an abscissa value ratio of an abscissa value of the historical click location of the page element to an abscissa value of the historical reference location of the page element, and an ordinate value ratio of an ordinate value of the historical click location of the page element to an ordinate value of the historical reference location of the page element;
the determining, according to the target reference position and the offset information, a target click position of the page element in the current web page includes:
calculating the product of the abscissa value of the target reference position and the abscissa ratio corresponding to the same element path to be used as a target abscissa value;
calculating the product of the ordinate value of the target reference position and the ordinate ratio corresponding to the same element path to be used as a target ordinate value;
And determining the target click position of each element path to the page element in the current webpage according to the target abscissa value and the target ordinate value.
5. The method of any of claims 1-4, further comprising, after the generating the thermodynamic diagram of the current web page:
and receiving the operation of the thermodynamic diagram, and adjusting the page layout of the current webpage according to the operation.
6. A thermodynamic diagram generation device, comprising:
the system comprises an acquisition module, a processing module and a processing module, wherein the acquisition module is used for acquiring historical path information of a current webpage, the historical path information comprises at least one element path, and the historical path information is obtained by collecting operation data when a visitor browses the webpage and clicks in the webpage, and analyzing and sorting the operation data;
the analysis module is used for analyzing each element path and acquiring the page element corresponding to each element path, offset information between the historical click position of the page element and the historical reference position of the page element, and the click number corresponding to the offset information of the page element;
The determining module is used for determining a target reference position of the page element corresponding to each element path in the current webpage, and determining a target click position of the page element in the current webpage according to the target reference position and the offset information;
and the rendering module is used for rendering the target click position according to the click number corresponding to the offset information of the page element and generating a thermodynamic diagram of the current webpage.
7. The apparatus of claim 6, wherein the offset information comprises a difference in an abscissa value of the historical click location of the page element and an abscissa value of the historical reference location of the page element, and a difference in an ordinate value of the historical click location of the page element and an ordinate value of the historical reference location of the page element; the determining module is used for:
calculating the sum of the abscissa value of the target reference position and the abscissa value corresponding to the same element path as a target abscissa value;
calculating the sum of the ordinate value of the target reference position and the ordinate difference value corresponding to the same element path to be used as a target ordinate value;
And determining the target click position of each element path to the page element in the current webpage according to the target abscissa value and the target ordinate value.
8. The apparatus of claim 6, wherein the offset information comprises an abscissa value ratio of an abscissa value of the historical click location of the page element to an abscissa value of the historical reference location of the page element, and an ordinate value ratio of an ordinate value of the historical click location of the page element to an ordinate value of the historical reference location of the page element; the determining module is used for:
calculating the product of the abscissa value of the target reference position and the abscissa ratio corresponding to the same element path to be used as a target abscissa value;
calculating the product of the ordinate value of the target reference position and the ordinate ratio corresponding to the same element path to be used as a target ordinate value;
and determining the target click position of each element path to the page element in the current webpage according to the target abscissa value and the target ordinate value.
9. A computer device comprising a processor and a memory;
Wherein the processor runs a program corresponding to the executable program code by reading the executable program code stored in the memory for implementing the thermodynamic diagram generation method as claimed in any one of claims 1 to 5.
10. A non-transitory computer readable storage medium having stored thereon a computer program, which when executed by a processor implements a thermodynamic diagram generation method as claimed in any one of claims 1 to 5.
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