CN107391538A - Click data collection, processing and methods of exhibiting, device, equipment and storage medium - Google Patents

Click data collection, processing and methods of exhibiting, device, equipment and storage medium Download PDF

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Publication number
CN107391538A
CN107391538A CN201710282462.0A CN201710282462A CN107391538A CN 107391538 A CN107391538 A CN 107391538A CN 201710282462 A CN201710282462 A CN 201710282462A CN 107391538 A CN107391538 A CN 107391538A
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click
target pages
statistics
page
data
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CN107391538B (en
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史蔚然
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Advanced New Technologies Co Ltd
Advantageous New Technologies Co Ltd
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Alibaba Group Holding Ltd
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90Details of database functions independent of the retrieved data types
    • G06F16/95Retrieval from the web
    • G06F16/958Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0201Market modelling; Market analysis; Collecting market data

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  • General Business, Economics & Management (AREA)
  • Information Transfer Between Computers (AREA)
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Abstract

The application, which provides a kind of click data collection, processing and methods of exhibiting, device, equipment and storage medium, the acquisition method, to be included:It is determined that need the target pages monitored;When the target pages are being shown on screen, start the monitoring to clicking on event;If monitoring that click event occurs on the target pages, page location of the click event on the target pages is determined;The click data of the target pages including at least the page location is sent to service end, so that the service end collects the click data of the target pages of multiple user side clients, the statistical result of the click volume of diverse location on the target pages is obtained, is supplied to exploitation side client to be shown the statistical result.The click data acquisition scheme of the present embodiment only needs to preassign the collection that user's click behavioral data can be achieved in target pages, substantially reduces developer and analyzes the workload of personnel.

Description

Click data collection, processing and methods of exhibiting, device, equipment and storage medium
Technical field
The application is related to field of computer technology, more particularly to click data collection, processing and methods of exhibiting, device, sets Standby and storage medium.
Background technology
At present, there is provided the service side of client usually requires to be acquired user using the behavioral data of client, The statistic analysis result based on user behavior data can carry out product analysis and products perfection etc. afterwards, so as to be carried for user For more preferable data, services.
In correlation technique, the data of service side's generally use service side carry out data analysis.For example, for user at certain Serial behavior on the individual shopping application page:Commodity details page, selection marque are opened, shopping cart is added and places an order, Service side order data resulting when can be completed by order is analyzed to obtain.However, above-mentioned analysis process is relatively complicated, Related personnel needs to put into larger energy progress data analysis, and data analysis is less efficient.
The content of the invention
To overcome problem present in correlation technique, this application provides click data collection, processing and methods of exhibiting, dress Put, equipment and storage medium.
A kind of click data acquisition method, applied to user side client, methods described includes:
It is determined that need the target pages monitored;
When the target pages are being shown on screen, start the monitoring to clicking on event;
If monitoring that click event occurs on the target pages, determine the click event on the target pages Page location;
The click data of the target pages including at least the page location is sent to service end, for the clothes The click data of the target pages for the multiple user side clients of end collection of being engaged in, obtains the click of diverse location on the target pages The statistical result of amount, it is supplied to exploitation side client to be shown the statistical result.
A kind of click data processing method, applied to service end, methods described includes:
The click data that multiple user side clients are gathered is collected in advance, and the click data comprises at least target pages During upper generation click event, page location of the click event on the target pages;
The click volume of diverse location on the target pages is counted, the click statistics that statistics obtains is supplied to exploitation Side client is shown.
One kind clicks on statistics methods of exhibiting, and applied to exploitation side client, methods described includes:
The click data statistics request for target pages is sent to server, the statistics request carries statistical demand Information;
Receive service end and returned click statistics is asked according to the statistics;The click statistics is described In the click data for the target pages that service end is collected from the multiple user side clients collected in advance, according to the statistical demand The statistical result of the click volume of diverse location on the target pages of Information Statistics;
According to the statistical result, the click statistics of the target pages is shown.
A kind of click data harvester, applied to user side client, methods described includes:
Page determining module, is used for:It is determined that need the target pages monitored;
Starting module, for when the target pages are being shown on screen, starting the monitoring to clicking on event;
Position determination module, it is used for:If monitoring that click event occurs on the target pages, the click event is determined Page location on the target pages;
Data transmission blocks, it is used for:By the click data transmission including at least the target pages of the page location To service end, so that the service end collects the click data of the target pages of multiple user side clients, the target is obtained The statistical result of the click volume of diverse location on the page, it is supplied to exploitation side client to be shown the statistical result.
A kind of click data processing unit, applied to service end, described device includes:
Data collection module, it is used for:The click data that multiple user side clients are gathered, the hits are collected in advance During according to including at least click event occurring on target pages, page location of the click event on the target pages;
Statistical module, it is used for:The click volume of diverse location on the target pages is counted, the click that statistics is obtained counts Data are supplied to exploitation side client to be shown.
One kind clicks on statistics exhibiting device, and applied to exploitation side client, described device includes:
Request sending module, it is used for:The click data statistics request for target pages, the statistics are sent to server Request carries statistical demand information;
Data reception module, it is used for:Receive service end and returned click statistics is asked according to the statistics;It is described Click on the click data that statistics is the target pages that the service end is collected from the multiple user side clients collected in advance In, according to the statistical result of the click volume of diverse location on the target pages of the statistical demand Information Statistics;
Display module, it is used for:According to the statistical result, the click statistics of the target pages is shown.
A kind of computer-readable storage medium, have program stored therein in the storage medium instruction, and described program instruction includes:
It is determined that need the target pages monitored;
When the target pages are being shown on screen, start the monitoring to clicking on event;
If monitoring that click event occurs on the target pages, determine the click event on the target pages Page location;
The click data of the target pages including at least the page location is sent to service end, for the clothes The click data of the target pages for the multiple user side clients of end collection of being engaged in, obtains the click of diverse location on the target pages The statistical result of amount, it is supplied to exploitation side client to be shown the statistical result.
A kind of click data harvester, including:
Processor;
Store the memory of processor-executable instruction;
Wherein, the processor is coupled in the memory, for reading the programmed instruction of the memory storage, and makees For response, following operation is performed:
It is determined that need the target pages monitored;
When the target pages are being shown on screen, start the monitoring to clicking on event;
If monitoring that click event occurs on the target pages, determine the click event on the target pages Page location;
The click data of the target pages including at least the page location is sent to service end, for the clothes The click data of the target pages for the multiple user side clients of end collection of being engaged in, obtains the click of diverse location on the target pages The statistical result of amount, it is supplied to exploitation side client to be shown the statistical result.
A kind of click data processing unit, including:
Processor;
Store the memory of processor-executable instruction;
Wherein, the processor is coupled in the memory, for reading the programmed instruction of the memory storage, and makees For response, following operation is performed:
The click data that multiple user side clients are gathered is collected in advance, and the click data comprises at least target pages During upper generation click event, page location of the click event on the target pages;
The click volume of diverse location on the target pages is counted, the click statistics that statistics obtains is supplied to exploitation Side client is shown.
One kind clicks on statistics exhibiting device, including:
Processor;
Store the memory of processor-executable instruction;
Wherein, the processor is coupled in the memory, for reading the programmed instruction of the memory storage, and makees For response, following operation is performed:
The click data statistics request for target pages is sent to server, the statistics request carries statistical demand Information;
Receive service end and returned click statistics is asked according to the statistics;The click statistics is described In the click data for the target pages that service end is collected from the multiple user side clients collected in advance, according to the statistical demand The statistical result of the click volume of diverse location on the target pages of Information Statistics;
According to the statistical result, the click statistics of the target pages is shown.
The technical scheme that embodiments herein provides can include the following benefits:
The embodiment of the present application is directed to target pages, by way of monitoring click event, it is determined that the event of click is in page object Page location on face, so as to realize the collection of click data.The click data acquisition scheme of the present embodiment only needs to refer in advance The collection that user clicks on behavioral data can be achieved in the page that sets the goal, and substantially reduces developer and analyzes the workload of personnel. On the other hand, when needing to consult click statistics, diverse location on target pages is included due to clicking on statistics The statistical result of click volume, therefore the click volume of diverse location in five application page more can be intuitively shown, visual and exhibition Show that effect is more preferable.
It should be appreciated that the general description and following detailed description of the above are only exemplary and explanatory, not The application can be limited.
Brief description of the drawings
Accompanying drawing herein is merged in specification and forms the part of this specification, shows the implementation for meeting the application Example, and be used to together with specification to explain the principle of the application.
Figure 1A is a kind of click data collection, processing and exhibition scheme of the application according to an exemplary embodiment Application scenario diagram.
Figure 1B is a kind of click data collection, processing and exhibition scheme of the application according to an exemplary embodiment Flow chart.
Fig. 2A is a kind of flow chart of click data acquisition method of the application according to an exemplary embodiment.
Fig. 2 B are a kind of showing of being shown on smart mobile phone of target pages of the application according to an exemplary embodiment It is intended to.
Fig. 3 is a kind of flow chart of click data processing method of the application according to an exemplary embodiment.
Fig. 4 A are a kind of flow charts of click data methods of exhibiting of the application according to an exemplary embodiment.
Fig. 4 B are a kind of schematic diagrames of thermodynamic chart of the application according to an exemplary embodiment.
Fig. 5 is a kind of block diagram of click data harvester of the application according to an exemplary embodiment.
Fig. 6 is a kind of block diagram of click data processing unit of the application according to an exemplary embodiment.
Fig. 7 is a kind of block diagram of click statistics exhibiting device of the application according to an exemplary embodiment.
Fig. 8 is a kind of hardware knot of electronic equipment where the application click data gathers/clicked on statistics exhibiting device Composition.
Fig. 9 is a kind of hardware structure diagram of server where the application click data processing unit.
Embodiment
Here exemplary embodiment will be illustrated in detail, its example is illustrated in the accompanying drawings.Following description is related to During accompanying drawing, unless otherwise indicated, the same numbers in different accompanying drawings represent same or analogous key element.Following exemplary embodiment Described in embodiment do not represent all embodiments consistent with the application.On the contrary, they be only with it is such as appended The example of the consistent apparatus and method of some aspects be described in detail in claims, the application.
It is only merely for the purpose of description specific embodiment in term used in this application, and is not intended to be limiting the application. " one kind " of singulative used in the application and appended claims, " described " and "the" are also intended to including majority Form, unless context clearly shows that other implications.It is also understood that term "and/or" used herein refers to and wrapped Containing the associated list items purpose of one or more, any or all may be combined.
It will be appreciated that though various information, but this may be described using term first, second, third, etc. in the application A little information should not necessarily be limited by these terms.These terms are only used for same type of information being distinguished from each other out.For example, do not departing from In the case of the application scope, the first information can also be referred to as the second information, and similarly, the second information can also be referred to as One information.Depending on linguistic context, word as used in this " if " can be construed to " ... when " or " when ... When " or " in response to determining ".
Service side for providing client, generally there is demand of the analysis user using the behavioral data of client. In some correlation techniques, the data that generally use obtains service side carry out data analysis.And what the embodiment of the present application was provided Scheme, for target pages, by way of monitoring click event, it is determined that page location of the event of click on target pages, So as to realize the collection of click data.The click data acquisition scheme of the present embodiment only needs predesignated target pages can be real The collection of behavioral data is clicked at current family, is substantially reduced developer and is analyzed the workload of personnel.On the other hand, needing to look into It is to include the statistical result of the click volume of diverse location on target pages due to clicking on statistics when readding click statistics, Therefore the click volume of diverse location in five application page more can be intuitively shown, it is visual more preferable with bandwagon effect.Next The embodiment of the present application is described in detail.
As shown in Figure 1A, it is a kind of click data collection, processing and exhibition of the application according to an exemplary embodiment Show the application scenario diagram of scheme, Figure 1A includes multiple user side clients, provides the service that the service side of client is configured Device, exploitation side client.Figure 1B is a kind of click data collection, processing and exhibition of the application according to an exemplary embodiment Show the flow chart of scheme.
Wherein, user side client can apply the click data acquisition method that the embodiment of the present application provides, and be used for gathering The click data at family;Server can apply the click data processing method of the embodiment of the present application, when exploitation side client needs There is provided and click on statistics;Analysis librarian use of the side client by service side side is developed, the embodiment of the present application can be applied to provide Click data methods of exhibiting, when needed to server ask click on statistics be shown.Next respectively from each side Scheme is described in detail.
As shown in Figure 2 A, it is a kind of click data acquisition method of the application according to an exemplary embodiment, application In user side client, methods described comprises the following steps 201 to 204:
In step 201, it is determined that needing the target pages monitored.
In step 202, when the target pages are being shown on screen, the monitoring to clicking on event is started.
In step 203, if monitoring that click event occurs on the target pages, determine the click event described Page location on target pages.
In step 204, the click data of the target pages including at least the page location is sent to service End, so that the service end collects the click data of the target pages of multiple user side clients, obtain on the target pages The statistical result of the click volume of diverse location, it is supplied to exploitation side client to be shown the statistical result.
In the present embodiment, it is contemplated that under normal circumstances, the client that service side is provided can be directed to different service needs, One or more User Pages are provided the user.And when needing to analyze user behavior data, it usually needs analysis user couple The fancy grade for the various functions that client is provided or use habit etc..Generally, exhibitions is shown with client institute in User Page The entrance of one or more service functions of offer, if some functions of user preference, the frequency that the functional entrance is triggered It is higher, and the triggering of functional entrance is under normal circumstances, be user by clicking trigger, it is right therefore for the click event of the page There is greater significance in analysis user behavior data.And in the page, involve a need to double-click or the situation of other triggering modes be less, Upper cunning or operation of gliding are generally only movement for the page, such trigger event be related to user to the preferences of some functions can Energy property is smaller.Based on this, the embodiment of the present application is directed to target pages, by way of monitoring click event, it is determined that the event of click Page location on target pages, so as to realize the collection of click data, which treatment effeciency is very fast.
The present embodiment can carry out the collection of click data automatically when client is run.Wherein, client is usually to use Family is provided with multiple pages, and in practical application, possible some page analysis personnel need to pay close attention to the preference of user, and such page needs Carry out the collection of click data.It is of course also possible to some pages need not carry out the collection of click data, in order to distinguish, this The page for needing to gather click data is referred to as target pages by embodiment.
For how to determine to need the target pages monitored, in some examples, target pages can be institute in client All pages provided;In some examples, it can be that the instruction that server issues is received in client running, will refer to The page in order specified by server is as target pages;In other examples, it can also be that user side client is being developed During the page that marks in advance.Under such a mode, developer can predefine on stream according to being actually needed Which page needs to carry out the collection of click data, it would be desirable to which the page for carrying out click data collection is marked.
Specific mark mode, in some instances, can be developer when writing page code, in page code In be marked according to agreement, client operationally, according to agreement determine mark the page be the target pages.Such a side , it is necessary to which developer is marked when writing page code under formula, and need to change the client of existing version, workload It is larger.Based on this, present invention also provides other mark modes.For example, it may be a white list is provided, for needing collection point The page of data is hit, developer marks the page iden-tity of target pages in white list.It is described to determine to need under such a mode The target pages of monitoring, including:
White list is obtained, record has the page that user side client marks in advance on stream in the white list Page iden-tity, the page corresponding to the page iden-tity is defined as the target pages.
In the present embodiment, because by the way of white list mark, developer only needs the markup page in white list Mark, without changing former page code.Client passes through the page iden-tity that is marked in white list, you can confirms which page The collection of progress click data is needed, click is gathered in real time when the target pages are being shown on screen, to start follow-up process Data.By the above-mentioned means, only needing on the basis of the client developed, newly-increased one is marked with the white list of page iden-tity , which maintains to original page code without invasive, i.e., former page code is not required to do any change.Due to this implementation Example only need to increase white list, and the exploitation of follow-up click data collecting flowchart, therefore can substantially reduce development cost.
In client running, when it is determined that target pages are being shown on screen, you can start the prison to clicking on event Survey.In correlation technique, the operating system of electronic equipment is typically provided with the monitoring interface of click event, by calling click event Monitoring interface, you can realize to click on event monitoring.
In order to analyze on target pages, which zone user click volume is larger, which zone user click volume is less, this reality Apply in example it needs to be determined that click on page location of the event on the target pages, that is to say that user is clicked on target pages Which position.
Specific determination mode, in some examples, it is contemplated that when user needs to click on, typically to triggering page object Some object shown on face, such as some control or some link etc..Therefore, can be by determining clicking on event Afterwards, which object is triggered on target pages, and according to being triggered, object determines click event in the display location of target pages In the page location of target pages.
In other examples, generation position of the click event on screen may be provided with by clicking on the monitoring interface of event Put, page location of the click event on target pages can also be determined by clicking on the generation position of event.Specifically, Under such a mode, the page location for determining the click event on the target pages, it can include:
The generation position of the click event on the screen is obtained, according to displaying of the target pages on screen Position, the generation position is converted into the page location.
As shown in Figure 2 B, a kind of target pages and the target pages of the application according to an exemplary embodiment exist The schematic diagram shown on smart mobile phone.In the present embodiment, the size for the target pages that client is prepared is larger, the target pages Size exceed screen size, what is shown on screen can only be the partial content of target pages, and user can be with practical application Specific display location of the target pages on screen is moved by modes such as slips.Therefore, the present embodiment is existed by clicking on event Generation position on the screen, according to display location of the target pages on screen, the generation position is converted to The page location.
After page location is got, you can by including at least the click data of the target pages of the page location It is sent to service end.It is specific to send opportunity, can send in real-time transmission or cycle, can be flexible in practical application Configuration.In addition, except page location, the phase of electronic equipment where click data can also include target pages mark, client Pass information, client release information, geographical location information, user profile or temporal information etc., flexibly configurable in practical application, The present embodiment is not construed as limiting to this.
So far, by above-described embodiment, client by way of monitoring click event, is determined a little in units of the page Page location of the event on target pages is hit, so as to realize the collection of click data and be supplied to service end, service end The click data of the target pages of multiple user side clients is collected, obtains the click volume of diverse location on the target pages Statistical result, it is supplied to exploitation side client to be shown the statistical result.
Next from service side, the click data processing scheme applied to service end is described.As shown in figure 3, It is a kind of flow chart of click data processing method of the application according to an exemplary embodiment, applied to service end, institute The method of stating includes:
In step 301, the click data that multiple user side clients are gathered is collected in advance, and the click data is at least During including click event occurring on target pages, page location of the click event on the target pages.
In step 302, the click volume of diverse location on the target pages is counted, the click statistical number that statistics is obtained It is shown according to exploitation side client is supplied to.
In the present embodiment, service end can collect the click data that multiple user side clients are gathered and be stored, It is more for the same position of same target pages, click data, then it represents that to there is more users to click the target pages Relevant position.Wherein, service end can also be gone accordingly when handling click data as desired for click data The processing such as make an uproar, polymerize, can be with flexible configuration in practical application.
In practical application, click data includes page location of the click event on target pages, and page location Specifically generally expressed by coordinate, it is contemplated that the granularity of coordinate value is thinner, and possible different user is all click in target pages Identical control, the but little difference of coordinate value illustrates two different positions.In order to reduce statistics difficulty, number is improved According to accuracy, in the present embodiment, the click volume of diverse location, can include on the statistics target pages:
The target pages are divided into multiple regions according to default division rule.
According to the page location of the click event, the page location of the click event in the region is updated to The center in the region.
Based on the click data after renewal page location, the click volume of diverse location on the target pages is counted.
In some examples, default division rule can be that target pages are divided into multiple identical rectangles, or It is to be divided according to the specific displaying content of target pages, such as, according to the specific chi of each control in target pages Little progress row divides, or divide etc. according to the specific distributed areas of functional module in target pages, can in practical application With flexible configuration, the present embodiment is not construed as limiting to this.
After multiple regions are marked off, multiple click events in same area, you can be considered in the region The click event of generation, the page location of the click event in the region can be updated to the centre bit in the region Put, afterwards based on the click data after renewal, so as to more rapidly count diverse location on the target pages Click volume, statistics can also be made more accurate, more targetedly.
For specific statistical content, service end can be from a variety of dimensions, to the click volume of diverse location on target pages Counted.If include the relevant information of electronic equipment where client, client release information, geographical position in click data Confidence breath, user profile or temporal information etc., service end can be from regional dimension, time dimension, user's sex dimension, Yong Hunian Age dimension, equipment dimension etc. a variety of dimensions are counted, as counted some regional user to diverse location on target pages Click volume, the user of Android operation system equipment is counted to the click volume of diverse location, statistics iOS operating systems on target pages The user of equipment to the click volume of diverse location on target pages, statistic to the click volume of diverse location on target pages, Statistical work day and festivals or holidays user are to click volume of diverse location on target pages etc..Specific statistical demand can be flexible Configuration, the present embodiment are not construed as limiting to this.
In addition, it is supplied to exploitation side client to be shown for obtained click statistics will be counted, in some examples In son, it can be according to the agreement with analysis personnel in advance, can be unsolicited mode or be sent out by analysis personnel The demand of rising, service end are supplied to the mode of analysis personnel after being counted according to demand.
Obtained for the ease of analysis personnel according to different demands and click on statistics, in an optional implementation, The click volume of diverse location on the statistics target pages, exploitation side visitor is supplied to by the click statistics that statistics obtains Family end is shown, and can be included:
Receive exploitation side client for target pages click data count request when, from the hits stored In, statistics meets the click statistics of the statistics request and is sent to the exploitation side client, for the exploitation Side client shows the click statistics of the intended application page.
In the present embodiment, the personnel that may analyze have different statistical demands, and service end can provide system for analysis personnel Meter service, exploitation side client only need to provide the triggering entrance of click data statistics request to analysis personnel, pass through the triggering Entrance, exploitation side client can get the statistical demand of analysis personnel, and service end can be counted according to click data and asked, Count the click statistics for meeting statistics request and be sent to the exploitation side client, for the exploitation side client End shows the click statistics of the intended application page.
So far, by above-described embodiment, service end is to collect the click data that multiple user side clients are gathered, and The click volume of diverse location on the target pages can be counted, the click statistics that statistics obtains is supplied to exploitation side client End is shown.Next from exploitation side client, the click data exhibition scheme applied to exploitation side client is retouched State.As shown in Figure 4 A, it is a kind of flow chart of click data methods of exhibiting of the application according to an exemplary embodiment, should For developing side client, methods described includes step 401 to 403:
In step 401, the click data statistics request for target pages is sent to server, the statistics request is taken With statistical demand information.
In step 402, receive service end and returned click statistics is asked according to the statistics;It is described to click on system In the click data for counting the target pages collected for the service end from the multiple user side clients collected in advance, according to The statistical result of the click volume of diverse location on the target pages of the statistical demand Information Statistics.
In step 403, according to the statistical result, the click statistics of the target pages is shown.
In the present embodiment, exploitation side client can be provided with one or more and be available for user to input statistical demand information Entrance, for analysis, personnel input statistical demand, and specific statistical demand information can be some regional user to target pages The click volume of upper diverse location, young schoolgirl is counted to the click volume of diverse location, statistical work day and section on target pages Holiday user is to click volume of diverse location on target pages etc., flexibly configurable in actual applications.
After click data statistics request is submitted to service end, service end can be received and returned according to the statistics request Click statistics, and will click on statistics and be shown.Specific exhibition method, can flexibly it match somebody with somebody in actual applications Put.In the present embodiment, click volume represents the frequency height that diverse location is clicked on by user on target pages, therefore can use post The click volume of diverse location on the displaying target pages such as shape figure, scatter diagram or line chart, for analysis, personnel are visually known Which position user clicks of target pages are larger, which position user clicks is less.
Optionally realized at one, the click statistics of the displaying target pages, including:
The click statistics of the target pages is shown by the way of thermodynamic chart.
Thermodynamic chart is a kind of colour band using gradual change to represent the incremental figure exhibition method of numerical value., can in the present embodiment With the click volume of diverse location on target pages, the change of click volume is represented using graduated colors.In practical application, for clicking on The concrete numerical value of amount is corresponding with specific color value, can flexibly set, the present embodiment is not construed as limiting to this.Specifically, can be with It is that the color parameter such as the click volume according to corresponding to diverse location, color value, gray value to relevant position is calculated or assignment, Make the higher position of click volume relatively more highlighted in color.Wherein, it is also possible to some position on target pages be present Very high and another location the low-down situation of click volume of click volume, in displaying, in order to prevent low frequency point by high frequency points Influence, color parameter is rationally shown, in the case where the click volume gap of diverse location is larger, some positions can be heightened Click volume so that thermodynamic chart displaying it is more directly perceived.
As shown in Figure 4 B, it is the schematic diagram of thermodynamic chart shown in the present embodiment, the user side client in figure is to be installed on Illustrated exemplified by the client of smart mobile phone, because screen size limits, the screen of smart mobile phone is shown in a manner of thermodynamic chart The click statistics of the partial target page.In other examples, user side client can also be installed on for example personal The larger electronic equipment of the screen sizes such as computer, in these electronic equipments, because screen size is larger, it can also show The click statistics of the target complete page.
Corresponding with the embodiment of the collection of foregoing click data, processing and methods of exhibiting, present invention also provides hits According to collection, processing and the embodiment of exhibiting device and its terminal applied.
As shown in figure 5, Fig. 5 is a kind of frame of click data harvester of the application according to an exemplary embodiment Figure, described device include:
Page determining module 51, is used for:It is determined that need the target pages monitored.
Starting module 52, is used for:When the target pages are being shown on screen, start the monitoring to clicking on event.
Position determination module 53, is used for:If monitoring that click event occurs on the target pages, the click thing is determined Page location of the part on the target pages.
Data transmission blocks 54, are used for:By the click data hair including at least the target pages of the page location Service end is given, so that the service end collects the click data of the target pages of multiple user side clients, obtains the mesh The statistical result of the click volume of diverse location on the page is marked, is supplied to exploitation side client to be shown the statistical result.
In an optional implementation, the target pages for needing to monitor are being opened including the user side client The page marked in advance during hair.
In an optional implementation, the page determining module 51, it is additionally operable to:
White list is obtained, record has the page that user side client marks in advance on stream in the white list Page iden-tity, the page corresponding to the page iden-tity is defined as the target pages.
As shown in fig. 6, Fig. 6 is a kind of click data processing unit of the application according to an exemplary embodiment, should For service end, described device includes:
Data collection module 61, is used for:The click data that multiple user side clients are gathered, the click are collected in advance When data comprise at least generation click event on target pages, page location of the click event on the target pages.
Statistical module 62, is used for:The click volume of diverse location on the target pages is counted, the click that statistics is obtained is united Count and be supplied to exploitation side client to be shown.
In an optional implementation, the statistical module 62, it is additionally operable to:
The target pages are divided into multiple regions according to default division rule.
According to the page location of the click event, the page location of the click event in the region is updated to The center in the region.
Based on the click data after renewal page location, the click volume of diverse location on the target pages is counted.
As shown in fig. 7, Fig. 7, which is a kind of click on statistics of the application according to an exemplary embodiment, shows dress Put, applied to exploitation side client, described device includes:
Request sending module 71, is used for:The click data statistics request for target pages, the system are sent to server Meter request carries statistical demand information.
Data reception module 72, is used for:Receive service end and returned click statistics is asked according to the statistics;Institute State the hits for clicking on that statistics is the target pages that the service end is collected from the multiple user side clients collected in advance In, according to the statistical result of the click volume of diverse location on the target pages of the statistical demand Information Statistics.
Display module 73, is used for:According to the statistical result, the click statistics of the target pages is shown.
For device embodiment, because it corresponds essentially to embodiment of the method, so related part is real referring to method Apply the part explanation of example.Device embodiment described above is only schematical, wherein described be used as separating component The module of explanation can be or may not be physically separate, can be as the part that module is shown or can also It is not physical module, you can with positioned at a place, or can also be distributed on multiple mixed-media network modules mixed-medias.Can be according to reality Need to select some or all of module therein to realize the purpose of application scheme.Those of ordinary skill in the art are not paying In the case of going out creative work, you can to understand and implement.
The embodiment of the application click data harvester and click statistics exhibiting device can be applied in electricity In sub- equipment.It can specifically be realized by computer chip or entity, or be realized by the product with certain function.A kind of allusion quotation In the realization of type, electronic equipment is computer, and the concrete form of computer can be personal computer, laptop computer, honeybee Cellular telephone, camera phone, smart phone, personal digital assistant, media player, navigation equipment, E-mail receiver/send equipment, trip Play console, tablet PC, wearable device, internet television, intelligent locomotive, pilotless automobile, intelligent refrigerator, other The combination of any several equipment in intelligent home device or these equipment.
Device embodiment can be realized by software, can also be realized by way of hardware or software and hardware combining.With Exemplified by software is realized, as the device on a logical meaning, being will be non-volatile by the processor of electronic equipment where it Corresponding computer program instructions read what operation in internal memory was formed in the computer-readable recording mediums such as memory.For hardware view, A kind of as shown in figure 8, hardware configuration of electronic equipment where gathering/clicking on statistics exhibiting device for the application click data Figure, in addition to the processor 810 shown in Fig. 8, internal memory 830, network interface 820 and nonvolatile memory 840, implement Reality of the click data harvester/click statistics exhibiting device at the place of device 831 generally according to the electronic equipment in example Border function, other hardware can also be included, this is repeated no more.The memory of electronic equipment can store processor and can perform journey Sequence instructs;Processor for reading the programmed instruction of the memory storage, and as response, can be performed with coupled memory Click data acquisition method as shown in Figure 2 A, or perform click statistics methods of exhibiting as shown in Figure 4 A.
The embodiment of the application click data processing unit can be applied in server.Device embodiment can pass through software Realize, can also be realized by way of hardware or software and hardware combining.Exemplified by implemented in software, as on a logical meaning Device, be to be read corresponding computer program instructions in nonvolatile memory by the processor of server where it Operation is formed in internal memory.For hardware view, as shown in figure 9, the server where the application click data processing unit A kind of hardware structure diagram, except the processor 910 shown in Fig. 9, internal memory 930, network interface 920 and non-volatile memories Outside device 940, the click data processing unit in embodiment where device 931 is gone back generally according to the actual functional capability of the server Other hardware can be included, this is repeated no more.The memory of server can store processor executable program instructions;Processing Device for reading the programmed instruction of the memory storage, and as response, can perform following operation with coupled memory:In advance The click data that multiple user side clients are gathered first is collected, the click data comprises at least to be clicked on target pages During event, page location of the click event on the target pages;Count the point of diverse location on the target pages The amount of hitting, it is supplied to exploitation side client to be shown the click statistics that statistics obtains.
In other embodiments, the operation performed by processor may be referred to description related in embodiment of the method above, It will not be described here.
Those skilled in the art will readily occur to the application its after considering specification and putting into practice the invention applied here Its embodiment.The application is intended to any modification, purposes or the adaptations of the application, these modifications, purposes or Person's adaptations follow the general principle of the application and the common knowledge in the art do not applied including the application Or conventional techniques.Description and embodiments are considered only as exemplary, and the true scope of the application and spirit are by following Claim is pointed out.
It should be appreciated that the precision architecture that the application is not limited to be described above and is shown in the drawings, and And various modifications and changes can be being carried out without departing from the scope.Scope of the present application is only limited by appended claim.
The preferred embodiment of the application is the foregoing is only, not limiting the application, all essences in the application God any modification, equivalent substitution and improvements done etc., should be included within the scope of the application protection with principle.

Claims (16)

1. a kind of click data acquisition method, applied to user side client, methods described includes:
It is determined that need the target pages monitored;
When the target pages are being shown on screen, start the monitoring to clicking on event;
If monitoring that click event occurs on the target pages, the page of the click event on the target pages is determined Position;
The click data of the target pages including at least the page location is sent to service end, for the service end The click data of the target pages of multiple user side clients is collected, obtains the click volume of diverse location on the target pages Statistical result, it is supplied to exploitation side client to be shown the statistical result.
2. according to the method for claim 1, the target pages for needing to monitor are being opened including the user side client The page marked in advance during hair.
3. according to the method for claim 2, described determine to need the target pages monitored, including:
White list is obtained, the page for the page for having user side client to mark in advance on stream is recorded in the white list Mark, is defined as the target pages by the page corresponding to the page iden-tity.
4. according to the method for claim 1, the page location for determining the click event on the target pages, Including:
The generation position of the click event on the screen is obtained, according to displaying position of the target pages on screen Put, the generation position is converted into the page location.
5. a kind of click data processing method, applied to service end, methods described includes:
The click data that multiple user side clients are gathered is collected in advance, and the click data comprises at least to be sent out on target pages During raw click event, page location of the click event on the target pages;
The click volume of diverse location on the target pages is counted, the click statistics that statistics obtains is supplied to exploitation side visitor Family end is shown.
6. according to the method for claim 5, the click volume for counting diverse location on the target pages, will be counted To click statistics be supplied to exploitation side client be shown, including:
Receive exploitation side client for target pages click data count request when, from the click data stored In, statistics meets the click statistics of the statistics request and is sent to the exploitation side client, for the exploitation side Client shows the click statistics of the intended application page.
7. according to the method for claim 5, the click volume for counting diverse location on the target pages, including:
The target pages are divided into multiple regions according to default division rule;
According to the page location of the click event, the page location of the click event in the region is updated to described The center in region;
Based on the click data after renewal page location, the click volume of diverse location on the target pages is counted.
8. one kind clicks on statistics methods of exhibiting, applied to exploitation side client, methods described includes:
The click data statistics request for target pages is sent to server, the statistics request carries statistical demand letter Breath;
Receive service end and returned click statistics is asked according to the statistics;The click statistics is the service In the click data for holding the target pages collected from the multiple user side clients collected in advance, according to the statistical demand information The statistical result of the click volume of diverse location on the target pages of statistics;
According to the statistical result, the click statistics of the target pages is shown.
9. according to the method for claim 8, the click statistics of the displaying intended application page, bag Include:
The click statistics of the target pages is shown by the way of thermodynamic chart.
10. a kind of click data harvester, applied to user side client, described device includes:
Page determining module, is used for:It is determined that need the target pages monitored;
Starting module, it is used for:When the target pages are being shown on screen, start the monitoring to clicking on event;
Position determination module, it is used for:If monitoring that click event occurs on the target pages, determine the click event in institute State the page location on target pages;
Data transmission blocks, it is used for:The click data of the target pages including at least the page location is sent to clothes It is engaged in end, so that the service end collects the click data of the target pages of multiple user side clients, obtaining the target pages The statistical result of the click volume of upper diverse location, it is supplied to exploitation side client to be shown the statistical result.
11. a kind of click data processing unit, applied to service end, described device includes:
Data collection module, it is used for:The click data that multiple user side clients are gathered is collected in advance, and the click data is extremely When including occurring on target pages click event less, page location of the click event on the target pages;
Statistical module, it is used for:The click volume of diverse location on the target pages is counted, the click statistics that statistics is obtained It is supplied to exploitation side client to be shown.
12. one kind clicks on statistics exhibiting device, applied to exploitation side client, described device includes:
Request sending module, it is used for:The click data statistics request for target pages, the statistics request are sent to server Carry statistical demand information;
Data reception module, it is used for:Receive service end and returned click statistics is asked according to the statistics;The click Statistics is root in the click data for the target pages that the service end is collected from the multiple user side clients collected in advance According to the statistical result of the click volume of diverse location on the target pages of the statistical demand Information Statistics;
Display module, it is used for:According to the statistical result, the click statistics of the target pages is shown.
13. a kind of computer-readable storage medium, have program stored therein instruction in the storage medium, and described program instruction includes:
It is determined that need the target pages monitored;
When the target pages are being shown on screen, start the monitoring to clicking on event;
If monitoring that click event occurs on the target pages, the page of the click event on the target pages is determined Position;
The click data of the target pages including at least the page location is sent to service end, for the service end The click data of the target pages of multiple user side clients is collected, obtains the click volume of diverse location on the target pages Statistical result, it is supplied to exploitation side client to be shown the statistical result.
14. a kind of electronic equipment, including:
Processor;
Store the memory of processor-executable instruction;
Wherein, the processor is coupled in the memory, for reading the programmed instruction of the memory storage, and as sound Should, perform following operation:
It is determined that need the target pages monitored;
When the target pages are being shown on screen, start the monitoring to clicking on event;
If monitoring that click event occurs on the target pages, the page of the click event on the target pages is determined Position;
The click data of the target pages including at least the page location is sent to service end, for the service end The click data of the target pages of multiple user side clients is collected, obtains the click volume of diverse location on the target pages Statistical result, it is supplied to exploitation side client to be shown the statistical result.
15. a kind of server, including:
Processor;
Store the memory of processor-executable instruction;
Wherein, the processor is coupled in the memory, for reading the programmed instruction of the memory storage, and as sound Should, perform following operation:
The click data that multiple user side clients are gathered is collected in advance, and the click data comprises at least to be sent out on target pages During raw click event, page location of the click event on the target pages;
The click volume of diverse location on the target pages is counted, the click statistics that statistics obtains is supplied to exploitation side visitor Family end is shown.
16. a kind of electronic equipment, including:
Processor;
Store the memory of processor-executable instruction;
Wherein, the processor is coupled in the memory, for reading the programmed instruction of the memory storage, and as sound Should, perform following operation:
The click data statistics request for target pages is sent to server, the statistics request carries statistical demand letter Breath;
Receive service end and returned click statistics is asked according to the statistics;The click statistics is the service In the click data for holding the target pages collected from the multiple user side clients collected in advance, according to the statistical demand information The statistical result of the click volume of diverse location on the target pages of statistics;
According to the statistical result, the click statistics of the target pages is shown.
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