CN112966199B - Page adjustment income determining method and device, electronic equipment and medium - Google Patents
Page adjustment income determining method and device, electronic equipment and medium Download PDFInfo
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Abstract
The invention discloses a method, a device, electronic equipment and a medium for determining page adjustment benefits, relates to the technical field of computers, and particularly relates to the technical fields of page development technology, cloud computing and cloud service. The specific implementation scheme is as follows: acquiring first-type click quantity from other pages before current page adjustment to the current page and second-type click quantity from other pages after current page adjustment to the current page; determining the total page benefit generated by current page adjustment according to the first type click quantity and the second type click quantity; wherein the total page benefit is positive benefit, negative benefit or no benefit. The method and the device realize the effect of determining page benefits generated by page adjustment.
Description
Technical Field
The disclosure relates to the technical field of computers, in particular to the technical fields of page development technology, cloud computing and cloud service, and particularly relates to a method and a device for determining page adjustment benefits, electronic equipment and a medium.
Background
In the existing page development process, a developer can adjust a page according to service requirements or feedback of a user, for example, change page UI design, generate, update or offline page content, and the like.
However, there is currently no mature solution to determine the benefits generated after page adjustment.
Disclosure of Invention
The present disclosure provides a method, apparatus, electronic device, and medium for determining revenue generated by page adjustment.
According to an aspect of the present disclosure, there is provided a method for determining page adjustment benefits, including:
acquiring first-type click quantity from other pages before current page adjustment to the current page and second-type click quantity from other pages after current page adjustment to the current page;
determining the total page benefit generated by current page adjustment according to the first type click quantity and the second type click quantity; wherein the total page benefit is positive benefit, negative benefit or no benefit.
According to another aspect of the present disclosure, there is provided a method for determining page adjustment benefits, including:
the click rate acquisition module is used for acquiring first type click rates from other pages to the current page before the current page is adjusted and second type click rates from other pages to the current page after the current page is adjusted;
the page total profit determining module is used for determining the page total profit generated by current page adjustment according to the first type click quantity and the second type click quantity; wherein the total page benefit is positive benefit, negative benefit or no benefit.
According to another aspect of the present disclosure, there is provided an electronic device including:
at least one processor; and
a memory communicatively coupled to the at least one processor; wherein,,
the memory stores instructions executable by the at least one processor to enable the at least one processor to perform the method of any one of the present disclosure.
According to another aspect of the present disclosure, there is provided a non-transitory computer-readable storage medium storing computer instructions for causing the computer to perform the method of any one of the present disclosure.
According to another aspect of the present disclosure, there is provided a computer program product comprising a computer program which, when executed by a processor, implements a method according to any of the present disclosure.
It should be understood that the description in this section is not intended to identify key or critical features of the embodiments of the disclosure, nor is it intended to be used to limit the scope of the disclosure. Other features of the present disclosure will become apparent from the following specification.
Drawings
The drawings are for a better understanding of the present solution and are not to be construed as limiting the present disclosure. Wherein:
FIG. 1 is a flow chart of a method of determining page adjustment benefits disclosed in accordance with an embodiment of the present disclosure;
FIG. 2 is a flow chart of a method of determining page adjustment benefits disclosed in accordance with an embodiment of the present application;
FIG. 3 is a schematic diagram of a page adjustment benefit determining apparatus according to an embodiment of the present disclosure;
FIG. 4 is a block diagram of an electronic device for implementing the page adjustment benefit determination method disclosed in embodiments of the present disclosure.
Detailed Description
Exemplary embodiments of the present disclosure are described below in conjunction with the accompanying drawings, which include various details of the embodiments of the present disclosure to facilitate understanding, and should be considered as merely exemplary. Accordingly, one of ordinary skill in the art will recognize that various changes and modifications of the embodiments described herein can be made without departing from the scope and spirit of the present disclosure. Also, descriptions of well-known functions and constructions are omitted in the following description for clarity and conciseness.
Fig. 1 is a flowchart of a method for determining page adjustment benefits according to an embodiment of the present disclosure, where the present embodiment may be applicable to a case of determining benefits generated by page adjustment. The method of the embodiment can be executed by page adjustment benefit determining means, and the means can be implemented by software and/or hardware and can be integrated on any electronic device with computing capability.
As shown in fig. 1, the method for determining page adjustment benefits disclosed in this embodiment may include:
s101, acquiring first type click quantity from other pages to the current page before the current page is adjusted and second type click quantity from other pages to the current page after the current page is adjusted.
The pages in this embodiment include, but are not limited to, web pages, application pages, applet pages, and the like. The skip between pages can be realized through the page clicking operation of the user, for example, the user is currently browsing the page A, and when the user performs the clicking operation on the page link of the page B on the page A, the skip from the page A to the page B is realized. In this embodiment, the other pages may be different from the current page, e.g., the user jumps to the current page from the other pages; other pages may also be the same as the current page, e.g., the user refreshes at the current page to re-jump to the current page. Adjusting pages includes, but is not limited to, adjusting page UI designs, or generating, updating, or off-line page content, etc.
In one embodiment, the first type of click through from other pages to the current page before the current page is adjusted is counted by a statistics tool including, but not limited to, click through statistics tools for a certain period of time. And the first type click rate from other pages to the current page after the current page is adjusted is counted by a click rate counting tool in the same time period. The time period in which the page clicks frequently may be selected as the time period in this embodiment. The first type of click rate and the second type of click rate may include only total click rates of other pages to the current page, or may include respective click rates of other pages to the current page.
Optionally, in order to facilitate the page developer to observe the click rate between the pages, the click rate between the pages may be visually displayed in a table form. A page click count table is shown in table 1.
TABLE 1
| Page 1 | …… | Page N | |
| Page 1 | |||
| …… | |||
| Page N |
Optionally, in order to show the click rate of the page in more detail, the click rate statistics may be performed by taking the page node in the page as the minimum unit, and the click rate between the page nodes may be visually shown in a table form, where a page includes at least one page node. A page node click count table is shown in table 2.
TABLE 2
| Node 1 | …… | Node N | |
| Node 1 | |||
| …… | |||
| Node N |
The statistics of the click rate among the page nodes is a more detailed statistical mode, however, if the number of the page nodes is too large, the problem of dimensional explosion can be caused, so that the page developer can select according to the actual number of the page nodes by adopting a mode of counting the click rate among the pages or a mode of counting the click rate among the page nodes.
The first type click quantity from other pages to the current page before the current page is adjusted and the second type click quantity from other pages to the current page after the current page is adjusted are obtained, so that a foundation is laid for determining the total page benefit generated by the current page adjustment according to the first type click quantity and the second type click quantity.
S102, determining the total page benefit generated by current page adjustment according to the first type click quantity and the second type click quantity; wherein the total page benefit is positive benefit, negative benefit or no benefit.
Wherein positive benefits indicate that the current page adjustment has a positive effect, the user prefers to browse the adjusted current page, negative benefits indicate that the current page adjustment has a negative effect, the user does not prefer to browse the adjusted current page, and no benefits indicate that the current page adjustment has no effect.
In one embodiment, the first type of click quantity is compared with the second type of click quantity, if the first type of click quantity is larger than the second type of click quantity, the total page benefit generated by the current page adjustment is determined to be negative benefit, if the first type of click quantity is smaller than the second type of click quantity, the total page benefit generated by the current page adjustment is determined to be positive benefit, and if the first type of click quantity is equal to the second type of click quantity, the total page benefit generated by the current page adjustment is determined to be non-benefit.
In another embodiment, the difference of the second type click quantity minus the first type click quantity is determined, if the difference is greater than a first difference threshold, the total page benefit generated by the current page adjustment is determined to be positive benefit, if the difference is less than a second difference threshold, the total page benefit generated by the current page adjustment is determined to be negative benefit, and if the difference is greater than or equal to the second difference threshold and less than or equal to the first difference threshold, the total page benefit generated by the current page adjustment is determined to be non-benefit. Wherein the first difference threshold is greater than the second difference threshold.
In another embodiment, a ratio of the second type of click quantity divided by the first type of click quantity is determined, if the ratio is greater than a first ratio threshold, the total page benefit generated by the current page adjustment is determined to be positive benefit, if the ratio is less than a second ratio threshold, the total page benefit generated by the current page adjustment is determined to be negative benefit, and if the ratio is greater than or equal to the second ratio threshold and less than or equal to the first ratio threshold, the total page benefit generated by the current page adjustment is determined to be non-benefit. Wherein the first ratio threshold is greater than the second ratio threshold.
The total page benefit generated by the current page adjustment is determined according to the first type click rate and the second type click rate, so that the effect of determining the total page benefit generated by the current page adjustment according to the click rates before and after the current page adjustment is realized.
According to the method and the device, the first type click quantity of other pages before the current page is adjusted to the current page and the second type click quantity of other pages after the current page is adjusted to the current page are obtained, and the total page benefit generated by the current page adjustment is determined according to the first type click quantity and the second type click quantity, so that page developers can know the effect of the current page adjustment in time, and if the total page benefit is no benefit or even negative benefit, the page developers can adjust the current page again in time, so that the click quantity of users to the current page is improved.
On the basis of the above embodiment, S102 includes:
determining click quantity difference values from other pages to the current page according to the first type click quantity and the second type click quantity; and determining the total page benefit generated by current page adjustment according to the click quantity difference value.
In one embodiment, according to the value obtained by subtracting the first class click rate from the second class click rate of each other page, determining the difference value of the click rates of each other page to the current page, if the difference value of the click rates of the other pages larger than the preset first proportion is a positive number, determining that the total page profit generated by the current page adjustment is positive profit, wherein the preset first proportion optionally comprises 90%; if the click quantity difference value of other pages smaller than the preset second proportion is positive, determining that the total page benefit generated by current page adjustment is negative benefit, wherein the preset second proportion optionally comprises 30%; and if the click quantity difference value of other pages which are larger than or equal to the preset second proportion and smaller than or equal to the preset first proportion is a positive number, determining that the total page benefit generated by the current page adjustment is no benefit.
The total page benefit generated by the current page adjustment is determined according to the click volume difference value from other pages to the current page, and the effect of determining the total page benefit generated by the current page adjustment according to the click volume difference value from other pages to the current page after adjustment and before adjustment is realized.
On the basis of the above embodiment, the method further comprises:
and determining the average value of the click quantity from any other page to the current page in a preset time period and the average value of the total click quantity of the other pages, and predicting the click quantity of the other pages to the current page in a future target time period.
In one embodiment, the click rate of the other page to the current page in the future target time period may be predicted by the following formula:
U T+1 ＝(AU T )+B
wherein U is T+1 Indicating the click-through of any other page to the current page on day t+1 that needs to be predicted. A is a transition probability that represents the ratio between the average of the clicks of the other page to the current page and the average of the total clicks of the other page over 0-T days. U (U) T Indicating the click through of the other page to the current page on day T. B is a constant and is empirically set by the skilled artisan.
The click quantity of any other page to the current page in the future target time period is predicted by determining the click quantity average value of the other page to the current page in the preset time period and the total click quantity average value of the other page, so that the effect of predicting the click quantity in the future time period is realized.
Fig. 2 is a flowchart of a method for determining page adjustment benefits, which is disclosed in the embodiments of the present application, and is further optimized and expanded based on the above technical solution, and may be combined with the above various alternative embodiments.
S201, obtaining first type click quantity from each other page to the current page before the current page is adjusted, and second type click quantity from each other page to the current page after the current page is adjusted.
S202, determining the difference value of the click rate of each other page to the current page according to the first click rate and the second click rate.
S203, determining page sub-benefits from the other pages to the current page, which are generated by current page adjustment, according to the click quantity difference value from the other pages to the current page and the click quantity difference value threshold from the other pages to the current page; wherein the page sub-benefits are positive benefits, negative benefits or no benefits.
The click rate between the pages is a fluctuation value, and even in the same time period, the fluctuation of the click rate can occur, so that the difference between the click rates of other pages and the current page before and after adjustment cannot be directly determined as the fluctuation of the normal click rate or the adjustment of the page. Further, if the page sub-benefits of each other page to the current page generated by the current page adjustment are determined directly according to the click rate difference value of each other page to the current page, the page sub-benefits are inaccurate. Page sub-avails refer to avails from any other page generated by the current page adjustment to the current page, and the current page adjustment brings one of positive avails, negative avails and no avails to each other page.
In one embodiment, the click rate of two groups of users from each other page to the current page is obtained from the historical data, a click rate difference value is obtained through calculation, then the click rate of two new groups of users from each other page to the current page is obtained from the historical data again, a click rate difference value is obtained through calculation again, a plurality of iterations of the steps are carried out to obtain a plurality of click rate difference values, and the click rate difference value threshold value of each other page to the current page is determined according to the distribution rule of the obtained plurality of click rate difference values, wherein the click rate difference value threshold value comprises the upper limit of the click rate difference value threshold value and the lower limit of the click rate difference value threshold value, and the click rate difference value between the lower limit of the click rate difference value threshold value and the upper limit of the click rate difference value threshold value can be regarded as the result of normal fluctuation of the click rate. And matching the click quantity difference value of each other page to the current page with the obtained click quantity difference value threshold value, and determining the page sub-benefits of each other page generated by the current page adjustment to the current page.
Optionally, determining the click difference threshold from other pages to the current page through the following three steps A, B and C:
A. Grouping the obtained target number of users, and establishing an experiment comparison group according to the grouping result; wherein each experimental control group includes two user groups.
For example, assuming that the target number is 100 ten thousand, grouping 100 ten thousand users by 10 ten thousand users per group, 10 groups of 10 ten thousand users are obtained, and randomly extracting two user groups as one experimental control group, and finally obtaining 5 experimental control groups, wherein each experimental control group comprises two user groups.
B. And determining the difference value of the historical click quantity from the other pages to the current page before adjustment corresponding to each experimental comparison group according to the historical click quantity from the same other page to the current page before adjustment of the grouping users in each experimental comparison group.
In one embodiment, the difference value of the historical click rate of two user groups in each experimental comparison group from the same other page to the current page before adjustment is calculated, so as to obtain the corresponding historical click rate difference value of each experimental comparison group from the other page to the current page before adjustment.
For example, assuming that the experimental comparison group a includes a user group A1 and a user group A2, the historical click rate from the other page a to the current page before adjustment in the user group A1 is X, and the historical click rate from the other page a to the current page before adjustment in the user group A2 is Y, the difference between the historical click rates from the other page a to the current page before adjustment corresponding to the experimental comparison group a is X-Y.
C. And sorting the historical click rate difference values, and determining the click rate difference value threshold according to the sorting result.
In one embodiment, the historical click rate difference values are ranked according to the size, and the historical click rates corresponding to the preset two quantiles are respectively used as the upper limit of the click rate difference value threshold value and the lower limit of the click rate difference value threshold value according to the ranking result.
The method comprises the steps of grouping the obtained target number of users, establishing experiment comparison groups according to grouping results, determining historical click rate differences from other pages to the current page before adjustment corresponding to each experiment comparison group according to historical click rate of grouping users in each experiment comparison group from the same other page to the current page before adjustment, sorting the historical click rate differences, determining a click rate difference value threshold according to sorting results, achieving the effect of determining the click rate difference value threshold, and laying a foundation for determining page sub-benefits according to the point click rate differences and the click rate difference value threshold.
Optionally, step C includes:
sorting the historical click difference values from small to large, taking the historical click quantity corresponding to the first quantile as the upper limit of a click quantity difference value threshold according to the sorting result, and taking the historical click quantity corresponding to the second quantile as the lower limit of the click quantity difference value threshold; wherein the first quantile is greater than the second quantile.
For example, assuming that the first quantile is 97% and the second quantile is 3%, the 97% historical click rate in the sorting result represents that 97% of the historical click rate is smaller than the 97% historical click rate, and the 97% historical click rate in the sorting result is used as the upper limit of the click rate difference threshold, and the 3% historical click rate in the sorting result represents that only 3% of the historical click rate is smaller than the 3% historical click rate, and the 3% historical click rate is used as the lower limit of the click rate difference threshold.
The effect of determining the upper limit and the lower limit of the difference value of the click quantity is achieved by sorting the difference values of the historical click quantity from small to large, taking the historical click quantity corresponding to the first quantile as the upper limit of the difference value threshold of the click quantity according to the sorting result, and taking the historical click quantity corresponding to the second quantile as the lower limit of the difference value threshold of the click quantity.
Optionally, S203 includes:
and determining the page sub-benefits of the other pages to the current page, which are generated by the current page adjustment, according to the click quantity difference value of any other page to the current page and the size relation between the click quantity difference value upper limit and the click quantity difference value lower limit.
In one embodiment, the value of the first class click quantity is subtracted from the second class click quantity of each other page to determine the click quantity difference value of each other page to the current page, the click quantity difference value is compared with the upper limit of the click quantity difference value threshold and the lower limit of the click quantity difference value threshold, and the page sub-benefits from the other pages to the current page, which are generated by the adjustment of the current page, are determined according to the comparison result. Alternative include, but are not limited to, the following three cases:
1) And under the condition that the click quantity difference value from any other page to the current page is larger than the upper limit of the click quantity difference value threshold, determining that the page sub-benefits from the other page generated by the current page adjustment to the current page are positive benefits.
For example, assuming that the upper limit of the click quantity difference threshold is 1000 and the click quantity difference between the other pages a and the current page is 2000, determining that the page sub-benefits from the other pages a to the current page generated by the current page adjustment are positive benefits.
2) And under the condition that the click quantity difference value from any other page to the current page is smaller than the click quantity difference value threshold lower limit, determining that the page sub-benefits from the other page generated by the current page adjustment to the current page are negative benefits.
For example, if the threshold lower limit of the click quantity difference value is-1000 and the click quantity difference value from the other page A to the current page is-2000, determining that the page sub-benefits from the other page A generated by the current page adjustment to the current page are negative benefits.
3) And determining that the page sub-benefits of the other pages generated by the current page adjustment to the current page are non-benefits under the condition that the click quantity difference value of any other page to the current page is larger than or equal to the lower limit of the click quantity difference value threshold and smaller than or equal to the upper limit of the click quantity difference value threshold.
For example, if the upper limit of the click quantity difference value threshold is 1000, the lower limit of the click quantity difference value threshold is-1000, and the click quantity difference value from the other page A to the current page is-500, determining that the page sub-benefits from the other page A generated by the current page adjustment to the current page are no benefits.
According to the click quantity difference value from any other page to the current page, the page sub-benefits from the other page to the current page, which are generated by the adjustment of the current page, are determined according to the size relation between the click quantity difference value, the upper limit of the click quantity difference value and the lower limit of the click quantity difference value, so that the page sub-benefits are determined together, the accuracy of confirming the page sub-benefits is improved, and the influence of the click quantity fluctuation on the benefit determination is reduced.
S204, determining the total page benefit generated by current page adjustment according to the page sub-benefits.
In one embodiment, an upper limit of a proportion threshold and a lower limit of the proportion threshold are preset, and if the proportion of the page sub-benefits to the positive benefits is greater than or equal to the upper limit of the proportion threshold, the total page benefits generated by current page adjustment are determined to be the positive benefits; if the proportion of the page sub-benefits to the positive benefits is smaller than or equal to the lower limit of the proportion threshold, determining that the total page benefits generated by current page adjustment are negative benefits; if the proportion of the page sub-benefits to the positive benefits is smaller than the upper limit of the proportion threshold and larger than the lower limit of the proportion threshold, determining that the total page benefits generated by the current page adjustment are non-benefits.
Optionally, in a special way of confirming the page total revenue:
under the condition that the page sub-benefits from each other page to the current page are positive benefits, determining that the total page benefit is positive benefit; under the condition that page sub-benefits from other pages to the current page are negative benefits, determining that the total page benefit is negative benefit; and under the condition that the page sub-benefits from each other page to the current page are non-benefits, determining that the total page benefits are non-benefits.
The effect of more accurately determining the total page benefit is realized by determining the total page benefit generated by current page adjustment according to the page sub-benefit, and the problem that the greater error is caused by directly determining the total page benefit according to the total click quantity difference value is avoided.
According to the method and the device, the page sub-benefits of the other pages generated by current page adjustment are determined according to the click quantity difference value from the other pages to the current page and the click quantity difference value threshold from the other pages to the current page, and the page total benefits generated by current page adjustment are determined according to the page sub-benefits, so that the page sub-benefits are determined jointly by combining the click quantity difference value and the click quantity difference value threshold, the accuracy of confirming the page sub-benefits is improved, the influence of the click quantity fluctuation on the benefit determination is reduced, and further the confirming result of the final page total benefits is more accurate.
On the basis of the above embodiment, after S203, further includes:
and under the condition that the page sub-benefits are positive benefits or negative benefits, checking the page sub-benefits according to the adjusted total click quantity of the current page, the adjusted total click quantity of all pages, the adjusted total click quantity of other pages and the adjusted click quantity of the other pages to the current page.
When it is determined that the page sub-benefit from any other page generated by the current page adjustment to the current page is a positive benefit or a negative benefit, there is a case of false positive benefit or false negative benefit, so that it is necessary to verify that the page benefit is a positive benefit and a negative benefit.
In one embodiment, under the condition that the page sub-profit of any other page is positive profit or negative profit, acquiring the adjusted total click rate of the current page, the total click rate of all pages, the total click rate of the other page and the click rate of the other page to the adjusted current page, substituting the parameters into a preset calculation formula to obtain the relevance between the other page and the current page, and finally checking the page sub-profit of the other page according to the value of the relevance.
Under the condition that the page sub-benefits are positive benefits or negative benefits, the page sub-benefits are checked according to the adjusted total click quantity of the current page, the adjusted total click quantity of all pages, the adjusted total click quantity of other pages and the adjusted click quantity of the other pages to the current page, so that the effect of improving the accuracy of the page sub-benefit confirmation result is achieved, and the accuracy of the page total benefit confirmation result is further improved.
Optionally, the "checking the page sub-revenue according to the adjusted total click rate of the current page, the total click rate of all pages, the total click rate of the other pages, and the click rate of the other pages to the adjusted current page" includes the following steps a to E:
A. and determining a first auxiliary value according to the adjusted total click quantity of the current page and the total click quantity of all pages.
In one embodiment, the ratio between the adjusted total click rate of the current page and the total click rate of all pages is used as a first auxiliary value, and the first auxiliary value can be regarded as a support degree. For example, if the adjusted total click rate of the current page is X and the total click rate of all pages is Y, the first auxiliary value is X/Y.
B. And determining a second auxiliary value according to the total click quantity of the other pages and the click quantity of the other pages to the adjusted current page.
Wherein the total number of clicks of the other pages represents the total number of clicks of the other pages other than the other pages to the other pages.
In one embodiment, the ratio of the click-through amount of the other page to the adjusted current page to the total click-through amount of the other page is taken as a second auxiliary value, which may be regarded as a confidence. For example, if the click rate from the other page to the adjusted current page is X1 and the total click rate of the other page is Y1, the second auxiliary value is X1/Y1.
C. And taking the ratio between the first auxiliary value and the second auxiliary value as the correlation degree between the other pages and the adjusted current page.
In one embodiment, the second auxiliary value is divided by the first auxiliary value to obtain a value as a correlation between the other page and the adjusted current page.
For example, continuing with the above example, if the first auxiliary value is X/Y and the second auxiliary value is X1/Y1, then the correlation between the other page and the adjusted current page is X1/Y1/X/y=x1y/XY 1.
D. And under the condition that the relevance is larger than a relevance threshold, determining that page sub-benefits from the other pages generated by the current page adjustment to the current page are positive benefits or negative benefits.
Wherein the correlation threshold is optionally 1.
In one embodiment, if the page sub-benefit from any other page to the current page is positive and the correlation between the other page and the adjusted current page is greater than the correlation threshold, the page sub-benefit confirmation result is confirmed to be positive.
In another embodiment, if the page sub-benefit from any other page to the current page is a negative benefit and the correlation between the other page and the adjusted current page is greater than the correlation threshold, the page sub-benefit confirmation result is confirmed to be a negative benefit.
E. And under the condition that the correlation is smaller than or equal to a correlation threshold, determining that page sub-benefits from the other pages generated by the current page adjustment to the current page are non-benefits.
In one embodiment, if the page sub-benefit from any other page to the current page is positive and the correlation between the other page and the adjusted current page is less than or equal to the correlation threshold, it is determined that the page sub-benefit determination result is wrong and no benefit should be obtained.
In another embodiment, if the page sub-benefit from any other page to the current page is a negative benefit and the relevance between the other page and the adjusted current page is less than or equal to the relevance threshold, it is determined that the page sub-benefit determination result is wrong and no benefit should be obtained.
The first auxiliary value is determined according to the total click quantity of the adjusted current page and the total click quantity of all pages, the second auxiliary value is determined according to the total click quantity of the other pages and the click quantity of the other pages to the adjusted current page, the ratio between the first auxiliary value and the second auxiliary value is used as the correlation between the other pages and the adjusted current page, the page sub-profit of the other pages to the current page generated by the adjustment of the current page is determined to be positive or negative under the condition that the correlation is greater than the correlation threshold, the page sub-profit of the other pages to the current page generated by the adjustment of the current page is determined to be non-profit under the condition that the correlation is less than or equal to the correlation threshold, the effect of checking the page sub-profit of the other pages according to the correlation of any other pages confirmed and the adjusted current page is realized, the effect of the accuracy of the page sub-profit confirmation result is improved, and the accuracy of the page total profit confirmation result is further improved.
Fig. 3 is a schematic structural diagram of a page adjustment benefit determining apparatus according to an embodiment of the present disclosure, which may be suitable for determining a benefit generated by page adjustment. The device of the embodiment can be implemented by software and/or hardware, and can be integrated on any electronic equipment with computing capability.
As shown in fig. 3, the determining device 30 for page adjustment benefits disclosed in this embodiment may include a click volume obtaining module 31 and a page total benefit determining module 32, where:
the click rate obtaining module 31 obtains a first type click rate from other pages to the current page before the current page is adjusted and a second type click rate from other pages to the current page after the current page is adjusted;
the page total profit determining module 32 determines the page total profit generated by the current page adjustment according to the first type click rate and the second type click rate; wherein the total page benefit is positive benefit, negative benefit or no benefit.
Optionally, the page total profit determining module 32 is specifically configured to:
determining click quantity difference values from other pages to the current page according to the first type click quantity and the second type click quantity;
And determining the total page benefit generated by current page adjustment according to the click quantity difference value.
Optionally, the page total profit determining module 32 is specifically further configured to:
determining page sub-benefits of the other pages to the current page, which are generated by current page adjustment, according to the click quantity difference value of the other pages to the current page and the click quantity difference value threshold of the other pages to the current page; the page sub-benefits are positive benefits, negative benefits or no benefits;
and determining the total page benefit generated by current page adjustment according to the page sub-benefits.
Optionally, the device further includes a click volume difference threshold determining module, specifically configured to:
grouping the obtained target number of users, and establishing an experiment comparison group according to the grouping result; wherein each experimental control group comprises two user groups;
according to the historical click quantity from the same other page to the current page before adjustment of grouping users in each experimental comparison group, determining a historical click quantity difference value from the other page to the current page before adjustment corresponding to each experimental comparison group;
and sorting the historical click rate difference values, and determining the click rate difference value threshold according to the sorting result.
Optionally, the click volume difference value threshold determining module is specifically further configured to:
sorting the historical click difference values from small to large, taking the historical click quantity corresponding to the first quantile as the upper limit of a click quantity difference value threshold according to the sorting result, and taking the historical click quantity corresponding to the second quantile as the lower limit of the click quantity difference value threshold; wherein the first quantile is greater than the second quantile.
Optionally, the page total profit determining module 32 is specifically further configured to:
and determining the page sub-benefits of the other pages to the current page, which are generated by the current page adjustment, according to the click quantity difference value of any other page to the current page and the size relation between the click quantity difference value upper limit and the click quantity difference value lower limit.
Optionally, the device further comprises a page profit verification module, specifically configured to:
and under the condition that the page sub-benefits are positive benefits or negative benefits, checking the page sub-benefits according to the adjusted total click quantity of the current page, the adjusted total click quantity of all pages, the adjusted total click quantity of other pages and the adjusted click quantity of the other pages to the current page.
Optionally, the page sub-profit verification module is specifically further configured to:
determining a first auxiliary value according to the adjusted total click quantity of the current page and the total click quantity of all pages;
determining a second auxiliary value according to the total click quantity of the other pages and the click quantity of the other pages to the adjusted current page;
taking the ratio between the first auxiliary value and the second auxiliary value as the correlation degree between the other pages and the adjusted current page;
determining that the page sub-benefits from the other pages generated by the current page adjustment to the current page are positive benefits or negative benefits under the condition that the relevance is greater than a relevance threshold;
and under the condition that the correlation is smaller than or equal to a correlation threshold, determining that page sub-benefits from the other pages generated by the current page adjustment to the current page are non-benefits.
The page adjustment benefit determining device 30 disclosed in the embodiment of the present disclosure may execute the page adjustment benefit determining method disclosed in the embodiment of the present disclosure, and has the corresponding functional modules and beneficial effects of the executing method. Reference is made to the description of any method embodiment of the disclosure for details not explicitly described in this embodiment.
…
According to embodiments of the present disclosure, the present disclosure also provides an electronic device, a readable storage medium and a computer program product.
Fig. 4 illustrates a schematic block diagram of an example electronic device 400 that may be used to implement embodiments of the present disclosure. Electronic devices are intended to represent various forms of digital computers, such as laptops, desktops, workstations, personal digital assistants, servers, blade servers, mainframes, and other appropriate computers. The electronic device may also represent various forms of mobile devices, such as personal digital processing, cellular telephones, smartphones, wearable devices, and other similar computing devices. The components shown herein, their connections and relationships, and their functions, are meant to be exemplary only, and are not meant to limit implementations of the disclosure described and/or claimed herein.
As shown in fig. 4, the apparatus 400 includes a computing unit 401 that can perform various suitable actions and processes according to a computer program stored in a Read Only Memory (ROM) 402 or a computer program loaded from a storage unit 408 into a Random Access Memory (RAM) 403. In RAM 403, various programs and data required for the operation of device 400 may also be stored. The computing unit 401, ROM 402, and RAM 403 are connected to each other by a bus 404. An input/output (I/O) interface 405 is also connected to bus 404.
Various components in device 400 are connected to I/O interface 405, including: an input unit 406 such as a keyboard, a mouse, etc.; an output unit 407 such as various types of displays, speakers, and the like; a storage unit 408, such as a magnetic disk, optical disk, etc.; and a communication unit 409 such as a network card, modem, wireless communication transceiver, etc. The communication unit 409 allows the device 400 to exchange information/data with other devices via a computer network, such as the internet, and/or various telecommunication networks.
The computing unit 401 may be a variety of general purpose and/or special purpose processing components having processing and computing capabilities. Some examples of computing unit 401 include, but are not limited to, a Central Processing Unit (CPU), a Graphics Processing Unit (GPU), various specialized Artificial Intelligence (AI) computing chips, various computing units running machine learning model algorithms, a Digital Signal Processor (DSP), and any suitable processor, controller, microcontroller, etc. The computing unit 401 performs the respective methods and processes described above, for example, a page adjustment benefit determination method. For example, in some embodiments, the page adjustment benefit determination method may be implemented as a computer software program tangibly embodied on a machine-readable medium, such as the storage unit 408. In some embodiments, part or all of the computer program may be loaded and/or installed onto the device 400 via the ROM 402 and/or the communication unit 409. When the computer program is loaded into RAM 403 and executed by computing unit 401, one or more steps of the page adjustment benefit determination method described above may be performed. Alternatively, in other embodiments, the computing unit 401 may be configured to perform the page adjustment benefit determination method in any other suitable way (e.g., by means of firmware).
Various implementations of the systems and techniques described here above may be implemented in digital electronic circuitry, integrated circuit systems, field Programmable Gate Arrays (FPGAs), application Specific Integrated Circuits (ASICs), application Specific Standard Products (ASSPs), systems On Chip (SOCs), load programmable logic devices (CPLDs), computer hardware, firmware, software, and/or combinations thereof. These various embodiments may include: implemented in one or more computer programs, the one or more computer programs may be executed and/or interpreted on a programmable system including at least one programmable processor, which may be a special purpose or general-purpose programmable processor, that may receive data and instructions from, and transmit data and instructions to, a storage system, at least one input device, and at least one output device.
Program code for carrying out methods of the present disclosure may be written in any combination of one or more programming languages. These program code may be provided to a processor or controller of a general purpose computer, special purpose computer, or other programmable data processing apparatus such that the program code, when executed by the processor or controller, causes the functions/operations specified in the flowchart and/or block diagram to be implemented. The program code may execute entirely on the machine, partly on the machine, as a stand-alone software package, partly on the machine and partly on a remote machine or entirely on the remote machine or server.
In the context of this disclosure, a machine-readable medium may be a tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device. The machine-readable medium may be a machine-readable signal medium or a machine-readable storage medium. The machine-readable medium may include, but is not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any suitable combination of the foregoing. More specific examples of a machine-readable storage medium would include an electrical connection based on one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing.
To provide for interaction with a user, the systems and techniques described here can be implemented on a computer having: a display device (e.g., a CRT (cathode ray tube) or LCD (liquid crystal display) monitor) for displaying information to a user; and a keyboard and pointing device (e.g., a mouse or trackball) by which a user can provide input to the computer. Other kinds of devices may also be used to provide for interaction with a user; for example, feedback provided to the user may be any form of sensory feedback (e.g., visual feedback, auditory feedback, or tactile feedback); and input from the user may be received in any form, including acoustic input, speech input, or tactile input.
The systems and techniques described here can be implemented in a computing system that includes a background component (e.g., as a data server), or that includes a middleware component (e.g., an application server), or that includes a front-end component (e.g., a user computer having a graphical user interface or a web browser through which a user can interact with an implementation of the systems and techniques described here), or any combination of such background, middleware, or front-end components. The components of the system can be interconnected by any form or medium of digital data communication (e.g., a communication network). Examples of communication networks include: local Area Networks (LANs), wide Area Networks (WANs), blockchain networks, and the internet.
The computer system may include a client and a server. The client and server are typically remote from each other and typically interact through a communication network. The relationship of client and server arises by virtue of computer programs running on the respective computers and having a client-server relationship to each other. The server can be a cloud server, also called a cloud computing server or a cloud host, and is a host product in a cloud computing service system, so that the defects of high management difficulty and weak service expansibility in the traditional physical hosts and VPS service are overcome.
It should be appreciated that various forms of the flows shown above may be used to reorder, add, or delete steps. For example, the steps recited in the present disclosure may be performed in parallel or sequentially or in a different order, provided that the desired results of the technical solutions of the present disclosure are achieved, and are not limited herein.
The above detailed description should not be taken as limiting the scope of the present disclosure. It will be apparent to those skilled in the art that various modifications, combinations, sub-combinations and alternatives are possible, depending on design requirements and other factors. Any modifications, equivalent substitutions and improvements made within the spirit and principles of the present disclosure are intended to be included within the scope of the present disclosure.
Claims (12)
1. A method for determining page adjustment benefits comprises the following steps:
acquiring first-type click quantity from other pages before current page adjustment to the current page and second-type click quantity from other pages after current page adjustment to the current page;
determining the total page benefit generated by current page adjustment according to the first type click quantity and the second type click quantity; the total page benefit is positive benefit, negative benefit or no benefit; wherein the positive benefit indicates that the current page adjustment has a positive effect, the user prefers to browse the adjusted current page, the negative benefit indicates that the current page adjustment has a negative effect, the user does not prefer to browse the adjusted current page, and the no benefit indicates that the current page adjustment has no effect;
The step of determining the total page benefit generated by current page adjustment according to the first type click rate and the second type click rate comprises the following steps:
determining click quantity difference values from other pages to the current page according to the first type click quantity and the second type click quantity;
and determining the total page benefit generated by current page adjustment according to the click quantity difference value.
2. The method of claim 1, wherein evaluating the total page revenue generated by the current page adjustment based on the click-through difference value comprises:
determining page sub-benefits of the other pages to the current page, which are generated by current page adjustment, according to the click quantity difference value of the other pages to the current page and the click quantity difference value threshold of the other pages to the current page; the page sub-benefits are positive benefits, negative benefits or no benefits;
and determining the total page benefit generated by current page adjustment according to the page sub-benefits.
3. The method of claim 2, further comprising determining a click difference threshold for the other pages to the current page by:
grouping the obtained target number of users, and establishing an experiment comparison group according to the grouping result; wherein each experimental control group comprises two user groups;
According to the historical click quantity from the same other page to the current page before adjustment of grouping users in each experimental comparison group, determining a historical click quantity difference value from the other page to the current page before adjustment corresponding to each experimental comparison group;
and sorting the historical click rate difference values, and determining the click rate difference value threshold according to the sorting result.
4. The method of claim 3, wherein ranking the historical click volume differences and determining the click volume difference threshold from the ranking result comprises:
sorting the historical click difference values from small to large, taking the historical click quantity corresponding to the first quantile as the upper limit of a click quantity difference value threshold according to the sorting result, and taking the historical click quantity corresponding to the second quantile as the lower limit of the click quantity difference value threshold; wherein the first quantile is greater than the second quantile.
5. The method of claim 4, wherein determining page sub-revenue for each of the other pages to the current page resulting from current page adjustment based on the difference in click-through amounts of each of the other pages to the current page and the difference in click-through values of each of the other pages to the current page threshold comprises:
And determining the page sub-benefits of the other pages to the current page, which are generated by the current page adjustment, according to the click quantity difference value of any other page to the current page and the size relation between the click quantity difference value upper limit and the click quantity difference value lower limit.
6. The method of claim 5, wherein determining the page sub-revenue of the other page to the current page resulting from the current page adjustment further comprises:
and under the condition that the page sub-benefits are positive benefits or negative benefits, checking the page sub-benefits according to the adjusted total click quantity of the current page, the adjusted total click quantity of all pages, the adjusted total click quantity of other pages and the adjusted click quantity of the other pages to the current page.
7. The method of claim 6, wherein verifying the page sub-revenue based on the adjusted total click-through amount of the current page, the total click-through amount of all pages, the total click-through amount of the other pages, and the click-through amount of the other pages to the adjusted current page comprises:
determining a first auxiliary value according to the adjusted total click quantity of the current page and the total click quantity of all pages;
Determining a second auxiliary value according to the total click quantity of the other pages and the click quantity of the other pages to the adjusted current page;
taking the ratio between the first auxiliary value and the second auxiliary value as the correlation degree between the other pages and the adjusted current page;
determining that the page sub-benefits from the other pages generated by the current page adjustment to the current page are positive benefits or negative benefits under the condition that the relevance is greater than a relevance threshold;
and under the condition that the correlation is smaller than or equal to a correlation threshold, determining that page sub-benefits from the other pages generated by the current page adjustment to the current page are non-benefits.
8. A page adjustment benefit determining apparatus, comprising:
the click rate acquisition module is used for acquiring first type click rates from other pages to the current page before the current page is adjusted and second type click rates from other pages to the current page after the current page is adjusted;
the page total profit determining module is used for determining the page total profit generated by current page adjustment according to the first type click quantity and the second type click quantity; the total page benefit is positive benefit, negative benefit or no benefit; wherein the positive benefit indicates that the current page adjustment has a positive effect, the user prefers to browse the adjusted current page, the negative benefit indicates that the current page adjustment has a negative effect, the user does not prefer to browse the adjusted current page, and the no benefit indicates that the current page adjustment has no effect;
The page total profit determining module is specifically configured to:
determining click quantity difference values from other pages to the current page according to the first type click quantity and the second type click quantity;
and determining the total page benefit generated by current page adjustment according to the click quantity difference value.
9. The apparatus of claim 8, wherein the page total profit determination module is further specifically configured to:
determining page sub-benefits of the other pages to the current page, which are generated by current page adjustment, according to the click quantity difference value of the other pages to the current page and the click quantity difference value threshold of the other pages to the current page; the page sub-benefits are positive benefits, negative benefits or no benefits;
and determining the total page benefit generated by current page adjustment according to the page sub-benefits.
10. The apparatus of claim 9, further comprising a click volume difference threshold determination module, in particular for:
grouping the obtained target number of users, and establishing an experiment comparison group according to the grouping result; wherein each experimental control group comprises two user groups;
according to the historical click quantity from the same other page to the current page before adjustment of grouping users in each experimental comparison group, determining a historical click quantity difference value from the other page to the current page before adjustment corresponding to each experimental comparison group;
And sorting the historical click rate difference values, and determining the click rate difference value threshold according to the sorting result.
11. An electronic device, comprising:
at least one processor; and
a memory communicatively coupled to the at least one processor; wherein,,
the memory stores instructions executable by the at least one processor to enable the at least one processor to perform the method of any one of claims 1-7.
12. A non-transitory computer readable storage medium storing computer instructions for causing the computer to perform the method of any one of claims 1-7.
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