CN110647372A

CN110647372A - Position adjusting method and device of page display module

Info

Publication number: CN110647372A
Application number: CN201910882624.3A
Authority: CN
Inventors: 胡廷京
Original assignee: Alibaba Group Holding Ltd
Current assignee: Advanced New Technologies Co Ltd; Advantageous New Technologies Co Ltd
Priority date: 2019-09-18
Filing date: 2019-09-18
Publication date: 2020-01-03

Abstract

The position adjusting method and device for the page display module are provided by the specification, wherein the method comprises the steps of determining the page display module in a page layout template of a page currently triggered by an access user; acquiring the exposure and the click rate of the page display module, and calculating the exposure click rate of the page display module based on the exposure and the click rate; and under the condition that the sequence of the page display modules in the page layout template is determined to be changed based on the exposure click rate, adjusting the positions of all the page display modules in the page layout template of the page based on the exposure click rate.

Description

Position adjusting method and device of page display module

Technical Field

The embodiment of the specification relates to the technical field of computer application, in particular to a position adjusting method of a page display module. One or more embodiments of the present disclosure also relate to a position adjustment apparatus of a page presentation module, a computing device, and a computer-readable storage medium.

Background

With the rapid development and wide application of internet and computer technology, people have long been unable to leave various APP applications and websites for work and life. In order to keep close to people's daily life, APP applications and websites require high-frequency optimization and revising, and optimization of APP applications and websites involves placing the page display modules that people are more interested in where people can easily be interested.

At present, the sequence and the position of the page display module on the page of the APP application and the website are fixed, the display content on the page display module with general quality may be in a position which is easily noticed by the user, so that premature exposure is caused, the user loses the willingness to pull down and continue browsing the page of the APP application and the website, the exposure flow is wasted, however, the display contents on the high-quality page display modules, which are favorite by the user and willing to browse, may be located at the bottom of the pages of the whole APP application and website, and thus, sufficient exposure and display cannot be obtained, the order and position of each page display module cannot be adjusted in time by the business organization, the user attention of each page display module on the pages of the APP application and website cannot be effectively and timely obtained, and the operation strategy for changing the page layout of the APP application and website cannot be adjusted in time, so that a more reliable scheme needs to be provided to solve the current technical problem.

Disclosure of Invention

In view of this, the present specification provides a method for adjusting a position of a page display module. One or more embodiments of the present disclosure also relate to a position adjustment apparatus for a page display module, a computing device, and a computer-readable storage medium, so as to solve the technical deficiencies in the prior art.

According to a first aspect of the embodiments of the present specification, there is provided a position adjustment method for a page display module, including:

determining a page display module in a page layout template of a page currently triggered by an access user;

acquiring the exposure and the click rate of the page display module, and calculating the exposure click rate of the page display module based on the exposure and the click rate;

and under the condition that the sequence of the page display modules in the page layout template is determined to be changed based on the exposure click rate, adjusting the positions of all the page display modules in the page layout template of the page based on the exposure click rate.

Optionally, the determining that the order of the page display module in the page layout template is changed based on the exposure click rate includes:

acquiring the exposure click rate of a page display module in the page layout template currently triggered by the access user,

accessing the initial exposure click rate of the page display module in the page layout template which is not triggered by the user currently;

sequencing all the page display modules in the page layout template based on the exposure click rate and the initial exposure click rate, and obtaining a sequencing result;

and under the condition that the sequencing result is inconsistent with the initial sequencing results of all the page display modules in the page layout template, determining that the order of the page display module currently triggered by the access user in the page layout template is changed.

Optionally, the adjusting the positions of all the page display modules in the page layout template of the page based on the exposure click rate includes:

obtaining a sequencing result for sequencing all the page display modules in the page layout template based on the exposure click rate and the initial exposure click rate;

and adjusting the positions of all the page display modules in the page layout template of the page based on the sequencing result.

Optionally, before determining to access the page display module in the page layout template of the page currently triggered by the user, the method further includes:

receiving a page generation request of a service user, wherein the page generation request carries a service type of the service user;

determining a page display module based on the service type;

and under the condition that the service type has a corresponding page layout template, configuring the page display module into the page layout template to generate the page.

Optionally, after the generating the page, the method further includes:

determining a page display module in a page layout template of the page;

and acquiring the initial exposure and initial click rate of each page display module, and calculating the initial exposure click rate of each page display module based on the initial exposure and the initial click rate.

Optionally, after calculating the initial exposure click rate of each page presentation module based on the initial exposure amount and the initial click rate, the method further includes:

and generating initial sequencing results of all the page display modules in the page layout template based on the initial exposure click rate of each page display module.

Optionally, after the adjusting the positions of all the page display modules in the page layout template of the page based on the sorting result, the method further includes:

judging whether each page display module has a preset arrangement rule or not;

if so, adjusting the position of each page display module in the page layout template based on the preset arrangement rule of each page display module.

Optionally, the adjusting the position of each page display module in the page layout template based on the preset arrangement rule of each page display module includes:

determining the sequence of each page display module in the page layout template based on the preset arrangement rule of each page display module;

and adjusting the position of each page display module in the page layout template based on the sequence of the page display modules in the page layout template.

Optionally, after determining whether each page display module has a preset arrangement rule, the method further includes:

and if not, rendering the page layout template adjusted based on the sorting result.

Optionally, the configuring the page display module into the page layout template to generate the page includes:

and configuring the page display module into the page layout template, and setting template data to be displayed for the page display module to generate the page.

Optionally, the acquiring the exposure and the click rate of the page display module includes:

and acquiring the exposure and click rate of the page display module by embedding points in the page display module.

Optionally, after determining the page display module based on the service type, the method further includes:

and sending an error prompt aiming at the service user under the condition that the corresponding page layout template does not exist in the service type.

According to a second aspect of the embodiments of the present specification, there is provided a position adjustment device of a page display module, including:

the determining module is configured to determine a page showing module in a page layout template of a page currently triggered by an access user;

the acquisition module is configured to acquire the exposure and the click rate of the page display module and calculate the exposure click rate of the page display module based on the exposure and the click rate;

the position adjusting module is configured to adjust the positions of all the page display modules in the page layout template of the page based on the exposure click rate under the condition that the sequence of the page display modules in the page layout template is determined to be changed based on the exposure click rate.

Optionally, the position adjusting module is further configured to:

Optionally, the apparatus further includes:

the system comprises a receiving module, a processing module and a processing module, wherein the receiving module is configured to receive a page generation request of a service user, and the page generation request carries a service type of the service user;

a first determination module configured to determine a page presentation module based on the service type;

and the page generation module is configured to configure the page presentation module into the page layout template to generate the page under the condition that the service type has the corresponding page layout template.

Optionally, the apparatus further includes:

a second determination module configured to determine a page presentation module in a page layout template of the page;

the calculation module is configured to acquire the initial exposure and the initial click rate of each page display module and calculate the initial exposure click rate of each page display module based on the initial exposure and the initial click rate.

Optionally, the apparatus further includes:

and the initial ranking result generating module is configured to generate initial ranking results of all the page display modules in the page layout template based on the initial exposure click rate of each page display module.

Optionally, the apparatus further includes:

the judging module is configured to judge whether each page display module has a preset arrangement rule;

and the adjusting module is configured to adjust the position of each page display module in the page layout template based on the preset arrangement rule of each page display module when the operation result of the judging module is yes.

Optionally, the adjusting module is further configured to:

Optionally, the apparatus further includes:

and the rendering module is configured to render the page layout template adjusted based on the sequencing result under the condition that the operation result of the judging module is negative.

Optionally, the page generating module is further configured to:

Optionally, the obtaining module is further configured to:

Optionally, the apparatus further includes:

and the error prompt sending module is configured to send an error prompt aiming at the service user under the condition that the corresponding page layout template does not exist in the service type.

According to a third aspect of embodiments herein, there is provided a computing device comprising:

a memory and a processor;

the memory is to store computer-executable instructions, and the processor is to execute the computer-executable instructions to:

and under the condition that the sequence of the page display module in the page layout template is determined to be changed based on the exposure click rate, adjusting the position of the page display module in the page layout template based on the exposure click rate.

According to a fourth aspect of embodiments herein, there is provided a computer-readable storage medium storing computer-executable instructions that, when executed by a processor, implement the steps of the position adjustment method of the page presentation module.

The position adjusting method of the page display module provided by the specification comprises the steps of determining the page display module in a page layout template of a page currently triggered by an access user; acquiring the exposure and the click rate of the page display module, and calculating the exposure click rate of the page display module based on the exposure and the click rate; under the condition that the sequence of the page display modules in the page layout template is determined to be changed based on the exposure click rate, adjusting the positions of all the page display modules in the page layout template of the page based on the exposure click rate;

the position adjustment method of the page display module provided by the specification determines the current real-time ranking of the page display module currently triggered by the visiting user through the dynamic calculation of the exposure click rate of the page display module currently triggered by the visiting user, and then dynamically adjusts the position sequence of the page display module in the page layout template of the same page based on the ranking, so as to realize the position adjustment of the page display module currently triggered by the visiting user with high exposure click rate, for example, the page display module currently triggered by the visiting user with high exposure click rate is moved forward, the position of the page display module currently triggered by the visiting user with low exposure click rate is moved backward, so that the re-ranking of the exposure click rate of all the page display modules in the page can be triggered once in real time in the process that each page display module in the page is triggered by the visiting user, and then adjusting the position of the page display module in the page layout template of the page through the ranking of the page display module so as to realize that the page display module with high exposure click rate is always in the optimal position in the page layout template of the page, so that a service mechanism can effectively and timely adjust the operation strategy of the page layout of the page through the position adjustment method of the page display module, and the attention degree and the browsing amount of the user to the page are improved.

Drawings

Fig. 1 is a flowchart of a method for adjusting a position of a page display module according to an embodiment of the present disclosure;

FIG. 2 is a schematic diagram of a page generated by configuring a page presentation module into a page layout template according to one or more embodiments of the present specification;

FIG. 3 is a schematic diagram of an initial exposure click rate calculation provided by one or more embodiments of the present disclosure;

FIG. 4 is a schematic diagram illustrating an effect of sorting a page presentation module in a page layout template based on an initial exposure click rate according to one or more embodiments of the present disclosure;

FIG. 5 is a schematic diagram illustrating a calculated exposure click rate for a page showing module currently triggered by a visiting user according to one or more embodiments of the present disclosure;

FIG. 6 is a schematic diagram illustrating an effect of sorting page showing modules currently triggered by an accessing user based on an exposure click rate and an initial exposure click rate, according to one or more embodiments of the present disclosure;

fig. 7 is a schematic diagram illustrating an effect obtained by sorting all page display modules in a page based on a preset arrangement rule according to one or more embodiments of the present specification;

FIG. 8 is a flowchart illustrating a processing procedure of another method for adjusting the position of a page displaying module according to an embodiment of the present disclosure;

fig. 9 is a schematic structural diagram of a position adjustment apparatus of a page display module according to an embodiment of the present disclosure;

fig. 10 is a block diagram of a computing device according to an embodiment of the present disclosure.

Detailed Description

In the following description, numerous specific details are set forth in order to provide a thorough understanding of the present description. This description may be embodied in many different forms and should not be construed as limited to the embodiments set forth herein, as those skilled in the art will be able to make and use the present disclosure without departing from the spirit and scope of the present disclosure.

The terminology used in the description of the one or more embodiments is for the purpose of describing the particular embodiments only and is not intended to be limiting of the description of the one or more embodiments. As used in one or more embodiments of the present specification and the appended claims, the singular forms "a," "an," and "the" are intended to include the plural forms as well, unless the context clearly indicates otherwise. It should also be understood that the term "and/or" as used in one or more embodiments of the present specification refers to and encompasses any and all possible combinations of one or more of the associated listed items.

It will be understood that, although the terms first, second, etc. may be used herein in one or more embodiments to describe various information, these information should not be limited by these terms. These terms are only used to distinguish one type of information from another. For example, a first can also be referred to as a second and, similarly, a second can also be referred to as a first without departing from the scope of one or more embodiments of the present description. The word "if" as used herein may be interpreted as "at … …" or "when … …" or "in response to a determination", depending on the context.

First, the noun terms to which one or more embodiments of the present specification relate are explained.

APP: the mobile phone software mainly refers to software installed on a smart phone.

And (3) accessing the user: a user browsing a page of an APP application or website.

And (3) service users: and displaying the product to the access user through a certain APP application or a page of a website, so that the displayed product can be accessed by the user accessed by the access user.

In the present specification, a position adjustment method of a page display module is provided, and the present specification relates to a position adjustment apparatus of a page display module, a computing device, and a computer-readable storage medium, which are described in detail in the following embodiments one by one.

Referring to fig. 1, fig. 1 is a flowchart illustrating a method for adjusting a position of a page presentation module according to an embodiment of the present disclosure, including steps 102 to 106.

Step 102: and determining a page display module in a page layout template of the page currently triggered by the access user.

In actual use, each page display module can display a part of contents which can be browsed by an access user, such as advertisements, documents or pictures.

Determining the page presentation module in the page layout template of the page currently triggered by the accessing user may be understood as determining which page presentation modules in the page layout template of the page are currently triggered by the accessing user, so as to perform subsequent processing on the page presentation module currently triggered by the accessing user.

The triggering action of the visiting user may include clicking or sliding a page presentation module in a page layout template on a page of the page, and the number of the visiting users may be one or more, which is not limited herein.

In specific implementation, a page display module in a page layout template of a page currently triggered by each of a plurality of visiting users may be determined, or a plurality of page display modules in a page layout template of a page currently triggered by one visiting user may be determined.

In addition, in another embodiment of the present specification, a relationship between the page, a page layout template of the page, and a page presentation module in the page layout template is introduced.

Before determining the page display module in the page layout template of the page currently triggered by the access user, the method further includes:

determining a page display module based on the service type;

Taking the financial industry as an example, the service user may include a financial institution in the financial industry, and the service type of the service user is the financial type.

The service types are different, and the corresponding page display modules are also different; for example, if the service user is a financial institution and the service type is a financial type, the corresponding page display module may include a recharge page display module, a withdrawal page display module, a loan page display module, and the like; if the business user is a certain travel organization and the business type is a service type, the corresponding page display module may include a scenic spot page display module, a lodging page display module, a traffic page display module, and the like.

The service types are different, and the corresponding page layout templates are also different; for example, if the service user is a financial institution and the service type is a financial type, the corresponding page layout template may include a page layout template divided into twenty blocks or a page layout template divided into thirty blocks; if the business user is a certain travel organization and the business type is a service type, the corresponding page layout template may include a page layout template divided into fifteen plates or a page layout template divided into eighteen plates, and the like; the number of the plates of the page layout template is divided according to actual requirements, and no limitation is made here.

In practical application, the page display module and the page layout template are pre-established based on the existing service type, and after receiving a page generation request of a service user, the page display module and the page layout template are selected according to the actual service type of the service user.

Specifically, after receiving a page generation request of a service user, selecting a page display module corresponding to the service type based on the service type of the service user, and under the condition that the service type has a corresponding page layout template, flexibly filling part or all of the selected page display module corresponding to the service type into the page layout template according to the number of plates in the page layout template to generate a page including the page display module; for example, if 10 page display modules corresponding to the service types are selected and the number of the plates in the page layout template is 8, 8 page display modules can be flexibly selected and filled in the page layout template.

In another preferred embodiment of the present specification, the configuring the page display module into the page layout template to generate the page includes:

The data to be displayed is configured according to the page display module, and the data to be displayed is specific display content in the page display module, such as characters, pictures, videos, animations or voices.

For example, if the page display module needs to display an advertisement, the data to be displayed generated by the page display module may be pictures and advertisement propaganda words of an advertisement product.

In practical application, the data to be displayed of the template is determined based on the content to be displayed of the page display module, then the data to be displayed of the template is configured into the page display module, then the page display module containing the data to be displayed of the template is filled into the page layout template, and finally a complete page facing to the access user is generated.

In another embodiment of this specification, after determining the page display module based on the service type, the method further includes:

Specifically, if the service type of the service user is a new service type, there is no corresponding page layout template pre-established for the service type, and in this case, an error prompt needs to be sent for the service user to prompt that the service user cannot generate a page.

The method for sending the error prompt for the service user may be a pop-up window prompt method, a mail prompt method, or a short message prompt method, and is not limited herein.

Taking the APP of the mobile terminal as an example, the generated page is shown in fig. 2, and a module i, a module ii, a module iii, and a module iv in fig. 2 are sequentially filled in the page layout template of the page according to the initial arrangement sequence from top to bottom, so as to form the page of the APP of the mobile terminal.

Still taking the above as an example, the determining of the page display module in the page layout template of the page currently triggered by the accessing user may be understood as obtaining a template one, a template two, a template three, and/or a template four in the page layout template of the page currently triggered by the accessing user.

In another embodiment of this specification, after the generating the page, the method further includes:

determining a page display module in a page layout template of the page;

Specifically, after the page is generated, all page display modules in a page layout template of the page are acquired, then an initial exposure and an initial click rate of each page display module are acquired, and then an initial exposure click rate of each page display module is calculated based on the initial exposure and the initial click rate, wherein a formula of the initial exposure click rate is as follows: initial exposure click rate is initial click volume/initial exposure volume. For example, if the initial exposure of a certain page display module is 10 and the initial click rate is 8, then the initial exposure click rate of the page display module is calculated based on the formula of the initial exposure click rate as follows: 0.8, i.e. 80%.

In practical application, a buried point configuration is added in the process of establishing each page display module, so that the exposure and the click rate of each page display module can be obtained in real time through the buried point in the process of running each page display module.

Taking the example that the page display module in the page layout template of the page includes the first module, the second module, the third module and the fourth module in fig. 2, determining the first module, the second module, the third module and the fourth module in the page layout template of the page, then respectively obtaining that the initial exposure of the first module is 30, the initial click rate is 2, the initial exposure of the second module is 26, the initial click rate is 23, the initial exposure of the third module is 58, the initial click rate is 23, the initial exposure of the fourth module is 98, the initial click rate is 41, and then the formula based on the initial exposure click rate is: initial click exposure rate-initial click exposure, module one was calculated to have an initial click exposure rate of 0.066, i.e., 6.6%, module two was calculated to have an initial click exposure rate of 0.884, i.e., 88.4%, module three was calculated to have an initial click exposure rate of 0.396, i.e., 39.6%, and module four was calculated to have an initial click exposure rate of 0.418, i.e., 41.8%, see fig. 3.

In addition, after calculating the initial exposure click rate of each page presentation module based on the initial exposure and the initial click rate, the method further comprises the following steps:

Specifically, after calculating the initial exposure click rate of all the page display modules in the page layout template of the page, all the page display modules are ranked based on the initial exposure click rate of each page display module, so as to obtain the initial ranking results of all the page display modules in the page layout template.

Referring to fig. 4, still by taking the above calculation as an example, the initial exposure click rate of the module one is 0.066, that is, 6.6%, the initial exposure click rate of the module two is 0.884, that is, 88.4%, the initial exposure click rate of the module three is 0.396, that is, 39.6%, and the initial exposure click rate of the module four is 0.418, that is, 41.8%, the module one, the module two, the module three, and the module four in fig. 3 are sorted according to the initial exposure click rate, and the initial sorting results of the module one, the module two, the module three, and the module four are obtained as follows: module two, module four, module three and module one.

Step 104: and acquiring the exposure and click rate of the page display module, and calculating the exposure click rate of the page display module based on the exposure and click rate.

Specifically, the acquiring the exposure and the click rate of the page display module includes:

The embedded points are used as a data acquisition method, the acquisition of the exposure and the click rate of each page display module is realized by embedding the points in each page display module, and the specific click position information of a user triggering the page display module can be recorded and described through the embedded points.

Referring to fig. 5, the page display module includes a module one, a module two, a module three and a module four, and the initial exposure of the module one is 30, the initial click rate is 2, the initial exposure of the module two is 26, the initial click rate is 23, the initial exposure of the module three is 58, the initial click rate is 23, the initial exposure of the module four is 98, and the initial click rate is 41.

If the page display module in the page layout template of the page currently triggered by the visiting user is module three, and the page display modules currently triggered by 20 visiting users are all module three, the current click rate obtained through the buried point of module three is 40, the exposure is 58, and the formula based on the exposure click rate is as follows: the exposure click rate is equal to click amount/exposure amount, and the exposure click rate of module three is calculated to be 0.689, namely 68.9%.

Step 106: and under the condition that the sequence of the page display modules in the page layout template is determined to be changed based on the exposure click rate, adjusting the positions of all the page display modules in the page layout template of the page based on the exposure click rate.

And adjusting the positions of all the page display modules in the page layout template of the page based on the exposure click rate, namely adjusting the positions of the page display module currently triggered by the accessed user and the page display module currently triggered by the non-accessed user in the page layout template of the page based on the exposure click rate.

Specifically, the determining that the order of the page display module in the page layout template is changed based on the exposure click rate includes:

Referring to fig. 6, taking the page display module including a module one, a module two, a module three, and a module four as an example, the determination of the change of the order of the page display module in the page layout template based on the exposure click rate will be described in detail.

Acquiring a page display module in the page layout template currently triggered by the visiting user as a third module, wherein the exposure click rate of the third module is 68.9%;

the initial exposure click rates of the page display modules in the page layout template which are not triggered by the visiting user at present are respectively as follows: the initial exposure click rate of the module I is 6.6 percent, the initial exposure click rate of the module II is 88.4 percent, and the initial exposure click rate of the module IV is 41.8 percent;

sorting a module III triggered by the visiting user at present according to the exposure click rate and a module I, a module II and a module IV which are not triggered according to the initial exposure click rate from large to small, and obtaining a sorting result as follows: a second module, a third module, a fourth module and a first module;

comparing the sorting result with the initial sorting result before none of the first module, the second module, the third module and the fourth module is triggered by the accessing user in fig. 4, it can be known that after the third module currently triggered by the accessing user is sorted according to the triggered exposure click rate and the first module, the second module and the fourth module, and the order exceeds the fourth module, it can be determined that the order of the third module in the page layout template currently triggered by the accessing user is changed.

In practical application, at least one page display module in the page layout template currently triggered by the visiting user is needed, under the condition that two or more page display modules in the page layout template currently triggered by the visiting user are needed, the exposure click rate of all the page display modules currently triggered by the visiting user is calculated, then the page display modules are sequenced with the initial exposure click rate of the page display modules not currently triggered by the visiting user in the page layout template, then whether the sequence of each page display module currently triggered by the visiting user is changed or not is determined based on the sequencing result, and under the condition that one page display module is changed in sequence, the positions of all the page display modules in the page layout template need to be adjusted based on the sequencing result.

Further, in another embodiment of the present specification, the adjusting the position of the page displaying module in the page layout template based on the exposure click rate includes:

and adjusting the position of the page display module in the page layout template based on the sequencing result.

Based on the sequencing results of the exposure click rate of the page display module currently triggered by the visiting user and the initial exposure click rate of the page display module not currently triggered by the visiting user, the sequence of the page display module currently triggered by the visiting user in the page layout template can be determined, and then the positions of all the page display modules in the page layout template are adjusted by the sequencing results.

Still taking fig. 4 and 6 as an example, all page showing modules in the page layout template of the page in fig. 4: the initial sequencing results of the first module, the second module, the third module and the fourth module are as follows: a second module, a fourth module, a third module, and a first module, all page display modules in the page layout template of the page in fig. 6, that is, the page display module currently triggered by the access user: a third module and a page display module which is not triggered by the visiting user at present: the sequencing results of the first module, the second module and the fourth module are as follows: module two, module three, module four and module one. Adjusting the positions of all the page display modules in the page layout template based on the sequencing results of the first module, the second module, the third module and the fourth module, wherein in specific implementation, as the sequence of the second module and the first module is not changed, the page display module triggered by the visiting user at present can be: adjusting the position of the module III in the page layout template to a page display module which is not triggered by the visiting user: and in the initial position of the module four, the module four is adjusted to the initial position which is arranged based on the initial exposure click rate before the module three is triggered by the accessed user, so that the working process can be saved, and the working efficiency is improved.

In the embodiment of the present specification, when each page display module in the page layout template of the page is triggered by the access user, the exposure click rate of the page display module currently triggered by the access user is calculated, and then the position of the page display module currently triggered by the access user in the page layout template of the page is timely adjusted based on the sequence ranking of the exposure click rate, so that the page display module can perform real-time dynamic adjustment based on the sequence of the exposure click rate, so that the high-quality page display module with a higher exposure click rate can always adjust the most prominent position of the page layout template of the page, and the browsing amount and browsing time of the whole page browsed by the access user are greatly improved.

In another optional embodiment of this specification, after the adjusting the positions of all the page showing modules in the page layout template of the page based on the sorting result, the method further includes:

judging whether each page display module has a preset arrangement rule or not;

The preset arrangement rule comprises the display sequence of each page display module.

Specifically, whether each page display module has a preset arrangement rule or not can be determined by determining whether each page display module in the page layout template of the page currently triggered by each visiting user has a preset display sequence or not.

If so, adjusting the position of the page display module currently triggered by the visiting user in the page layout template of the page according to the display sequence preset by the page display module in the page layout template of the page currently triggered by each visiting user.

In an optional embodiment of the present specification, the adjusting, based on the preset arrangement rule of each page displaying module, a position of each page displaying module in the page layout template includes:

For example, referring to fig. 2, if the page display module in fig. 2: the first module and the second module are both page display modules triggered by the visiting user currently, the third module and the fourth module are page display modules not triggered by the visiting user currently, the initial exposure click rate of the third module is 39.6%, the initial exposure click rate of the fourth module is 41.8%, the preset arrangement rule of the first module is the first module which is arranged in the page layout template according to the sequence from large to small, the preset arrangement rule of the second module is the second module which is arranged in the page layout template according to the sequence from large to small, then the positions of the first module and the second module in the page layout template are adjusted based on the preset arrangement rule of the first module and the second module, and the sequence of the page display modules in the page layout template is as follows: the first module, the second module, the fourth module and the third module, and the effect of adjusting the positions of the first module and the second module in the page layout template according to the preset arrangement rule is shown in fig. 7.

Specifically, in one case, if a preset arrangement rule exists in a page display module in a page layout template of a page currently triggered by an accessing user, after the position of the page display module currently triggered by the accessing user in the page layout template is adjusted according to the preset arrangement rule, the page display modules in the page layout template of the page not currently triggered by the accessing user are sequentially adjusted according to the initial exposure click rate and the requirement sequence from large to small or from small to large;

in another case, if there are a plurality of page display modules in the page layout template of the page currently triggered by the accessing user, wherein a part of the page display modules have preset arrangement rules, and a part of the page display modules have no preset arrangement rules, adjusting the position of the page display module with the preset arrangement rule in the page layout template according to the preset arrangement rule, calculating the respective exposure click rate by the page display module without the preset arrangement rule based on the respective exposure and click rate, and then, after the initial exposure rates of the page display modules in the page layout template of the page which is not triggered by the visiting user are sequenced according to the sequence requirements from large to small or from small to large, the position of the initial exposure rates is adjusted in the page layout template according to the sequencing result.

In the embodiment of the specification, in the process of adjusting the position of the page display module in the page layout template, the position of the page display module in the page layout template is adjusted based on a preset arrangement rule, and then the positions of other page display modules in the page layout template are adjusted based on the calculated exposure click rate, so that a high-quality page display module which can attract an accessing user relatively and is wanted to be browsed and noticed by the accessing user can be adjusted to be an attractive position in the page layout template through the personalized position adjustment mode, the browsing rate of the accessing user on the whole page is improved, the page display module of the page can be noticed by the accessing user, and the exposure and the access amount of all the page display modules in the page are potentially improved.

In another optional embodiment of this specification, the method further includes:

judging whether each page display module has a preset arrangement rule or not;

Specifically, if it is judged that no preset arrangement rule exists in the page display modules in the page layout template of the page currently triggered by each access user, the positions of the page display modules in the page layout template are adjusted based on the sorting results of the page display modules, and finally the page layout template adjusted based on the sorting results is rendered to enhance the aesthetic feeling of the generated page.

The method for adjusting the position of the page display module provided in one or more embodiments of the present specification realizes adding a buried point setting to each page display module, performs data reflow and real-time statistical feedback on the click behavior of each exposure and access user of each page display module through the buried point to calculate the exposure click rate through the exposure amount and click amount of each page display module, then sorts each page display module based on the ranking of the exposure click rate of each page display module, and timely and dynamically adjusts the position of each page display module in the page layout template of the page based on the sorting, so that the page completes dynamic display facing the access user.

In practical application, other index data of each page display module in the page layout template of the page may also be calculated, and then the positions of the page display modules in the page layout template are dynamically adjusted after all the page display modules in the page layout template of the page are sorted based on the other index data, where the other index data includes, but is not limited to, the next-day revisitation rate of each page display module, the average dwell time of the visiting user on each page display module, and the like. And are not limited herein.

Referring to fig. 8, fig. 8 is a flowchart illustrating another position adjustment method for a page display module according to an embodiment of the present disclosure, including steps 802 to 818.

Step 802: and after receiving a page generation request of a service user, determining a page display module based on the service type of the service user.

Step 804: and judging whether the service type has a corresponding page layout template, if so, executing step 806, and if not, executing step 808.

Step 806: and configuring the page display module into the page layout template to generate the page.

Step 808: and sending an error prompt aiming at the service user.

The error prompt may be sent in a pop-up window prompt mode, a short message prompt mode, a mail prompt mode, or the like, the content of the error prompt may include text, voice, or picture content, or the like, for example, the content of the error prompt may include a text "no corresponding page layout template is found, please confirm again".

Step 810: and acquiring the exposure click rate of a page display module in a page layout template of the page currently triggered by the access user.

Specifically, the exposure and click rate of a page display module in a page layout template of a page currently triggered by an access user are obtained, and the exposure click rate of the page display module is calculated based on the exposure and click rate.

Step 812: and sequencing all the page display modules in the page layout template based on the exposure click rate of the page display module currently triggered by the visiting user and the initial exposure click rate of other page display modules of the page not currently triggered by the visiting user, and obtaining a sequencing result.

And calculating the initial exposure click rate of other page display modules accessing the page not currently triggered by the user based on the acquired initial exposure and initial click rate of each page display module of the page.

Step 814: and judging whether the page display modules currently triggered by each access user have preset arrangement rules, if so, executing step 816, and if not, executing step 818.

Step 816: and adjusting the position of each page display module in the page layout template based on the preset arrangement rule of each page display module.

Step 818: and adjusting the positions of all the page display modules in the page layout template based on the sequencing result, and rendering the page layout template adjusted based on the sequencing result.

The position adjusting method of the page display module provided by the specification determines the current rank of the page display module currently triggered by the visiting user through the real-time calculation of the exposure click rate of the page display module triggered by the currently visited user, then dynamically adjusts the position sequence of the page display module in the page layout template of the same page based on the rank, so as to realize the forward movement of the position of the page display module currently triggered by the visiting user with high exposure click rate and the backward movement of the position of the page display module currently triggered by the visiting user with low exposure click rate, so that in the process that each page display module in a page is triggered by the visiting user, the re-triggering of the exposure click rate of all the page display modules in the page is carried out in real time, and then the position of the page display module in the page layout template of the page is adjusted through the rank of the page display module, the page display module with high exposure click rate is always located at the optimal position in the page layout template of the page, so that a service user can effectively and timely adjust the operation strategy of the page layout of the page through the position adjusting method of the page display module, and the attention and the browsing amount of the user to the page are improved.

Corresponding to the above method embodiment, the present specification further provides an embodiment of a position adjustment device for a page display module, and fig. 9 shows a schematic structural diagram of the position adjustment device for the page display module provided in an embodiment of the present specification. As shown in fig. 9, the apparatus includes:

a determining module 902 configured to determine a page presentation module in a page layout template of a page currently triggered by an accessing user;

an obtaining module 904 configured to obtain an exposure amount and a click rate of the page display module, and calculate an exposure click rate of the page display module based on the exposure amount and the click rate;

a position adjustment module 906 configured to adjust positions of all page presentation modules in the page layout template of the page based on the exposure click rate in a case where it is determined that the order of the page presentation modules in the page layout template is changed based on the exposure click rate.

Optionally, the position adjusting module 906 is further configured to:

Optionally, the apparatus further includes:

Optionally, the adjusting module is further configured to:

Optionally, the apparatus further includes:

Optionally, the page generating module is further configured to:

Optionally, the obtaining module 904 is further configured to:

Optionally, the apparatus further includes:

The position adjusting device of the page display module provided by the present specification determines the current real-time ranking of the page display module currently triggered by the visiting user through the real-time calculation of the exposure click rate of the page display module currently triggered by the visiting user, and then dynamically adjusts the position sequence of the page display module in the page layout template of the same page based on the ranking, so as to realize the forward movement of the position of the page display module currently triggered by the visiting user with high exposure click rate and the backward movement of the position of the page display module currently triggered by the visiting user with low exposure click rate, so that each page display module in a page can trigger the exposure click rate of all the page display modules in the page once in real time in the process of being triggered by the visiting user, and then adjust the position of the page display module in the page layout template of the page through the ranking of the page display module, the page display module with high exposure click rate is always located at the optimal position in the page layout template of the page, so that a service user can effectively and timely adjust the operation strategy of the page layout of the page through the position adjusting method of the page display module, and the attention and the browsing amount of the user to the page are improved.

The above is a schematic scheme of a position adjustment apparatus of a page display module in this embodiment. It should be noted that the technical solution of the position adjustment device of the page display module and the technical solution of the position adjustment method of the page display module belong to the same concept, and details of the technical solution of the position adjustment device of the page display module, which are not described in detail, can be referred to the description of the technical solution of the position adjustment method of the page display module.

FIG. 10 illustrates a block diagram of a computing device 1000 provided in accordance with one embodiment of the present description. The components of the computing device 1000 include, but are not limited to, memory 1010 and a processor 1020. The processor 1020 is coupled to the memory 1010 via a bus 1030 and the database 1050 is used to store data.

Computing device 1000 also includes access device 1040, access device 1040 enabling computing device 1000 to communicate via one or more networks 1060. Examples of such networks include the Public Switched Telephone Network (PSTN), a Local Area Network (LAN), a Wide Area Network (WAN), a Personal Area Network (PAN), or a combination of communication networks such as the internet. Access device 1040 may include one or more of any type of network interface, e.g., a Network Interface Card (NIC), wired or wireless, such as an IEEE802.11 Wireless Local Area Network (WLAN) wireless interface, a worldwide interoperability for microwave access (Wi-MAX) interface, an ethernet interface, a Universal Serial Bus (USB) interface, a cellular network interface, a bluetooth interface, a Near Field Communication (NFC) interface, and so forth.

In one embodiment of the present description, the above-described components of computing device 1000 and other components not shown in FIG. 10 may also be connected to each other, such as by a bus. It should be understood that the block diagram of the computing device architecture shown in FIG. 10 is for purposes of example only and is not limiting as to the scope of the present description. Those skilled in the art may add or replace other components as desired.

Computing device 1000 may be any type of stationary or mobile computing device, including a mobile computer or mobile computing device (e.g., tablet, personal digital assistant, laptop, notebook, netbook, etc.), a mobile phone (e.g., smartphone), a wearable computing device (e.g., smartwatch, smartglasses, etc.), or other type of mobile device, or a stationary computing device such as a desktop computer or PC. Computing device 1000 may also be a mobile or stationary server.

Wherein, the processor 1020 is configured to execute the following computer-executable instructions:

determining a page display module based on the service type;

Optionally, after the generating the page, the method further includes:

determining a page display module in a page layout template of the page;

Optionally, after obtaining a ranking result of ranking all the page display modules in the page layout template based on the exposure click rate and the initial exposure click rate, the method further includes:

judging whether each page display module has a preset arrangement rule or not;

The above is an illustrative scheme of a computing device of the present embodiment. It should be noted that the technical solution of the computing device and the technical solution of the position adjustment method of the page display module belong to the same concept, and details that are not described in detail in the technical solution of the computing device can be referred to the description of the technical solution of the position adjustment method of the page display module.

An embodiment of the present specification also provides a computer readable storage medium storing computer instructions that, when executed by a processor, are operable to:

determining a page display module based on the service type;

Optionally, after the generating the page, the method further includes:

determining a page display module in a page layout template of the page;

judging whether each page display module has a preset arrangement rule or not;

The above is an illustrative scheme of a computer-readable storage medium of the present embodiment. It should be noted that the technical solution of the storage medium and the technical solution of the position adjustment method of the page display module belong to the same concept, and details that are not described in detail in the technical solution of the storage medium can be referred to the description of the technical solution of the position adjustment method of the page display module.

The foregoing description has been directed to specific embodiments of this disclosure. Other embodiments are within the scope of the following claims. In some cases, the actions or steps recited in the claims may be performed in a different order than in the embodiments and still achieve desirable results. In addition, the processes depicted in the accompanying figures do not necessarily require the particular order shown, or sequential order, to achieve desirable results. In some embodiments, multitasking and parallel processing may also be possible or may be advantageous.

The computer instructions comprise computer program code which may be in the form of source code, object code, an executable file or some intermediate form, or the like. The computer-readable medium may include: any entity or device capable of carrying the computer program code, recording medium, usb disk, removable hard disk, magnetic disk, optical disk, computer Memory, Read-Only Memory (ROM), Random Access Memory (RAM), electrical carrier wave signals, telecommunications signals, software distribution medium, and the like. It should be noted that the computer readable medium may contain content that is subject to appropriate increase or decrease as required by legislation and patent practice in jurisdictions, for example, in some jurisdictions, computer readable media does not include electrical carrier signals and telecommunications signals as is required by legislation and patent practice.

It should be noted that, for the sake of simplicity, the foregoing method embodiments are described as a series of acts, but those skilled in the art should understand that the present embodiment is not limited by the described acts, because some steps may be performed in other sequences or simultaneously according to the present embodiment. Further, those skilled in the art should also appreciate that the embodiments described in this specification are preferred embodiments and that acts and modules referred to are not necessarily required for an embodiment of the specification.

In the above embodiments, the descriptions of the respective embodiments have respective emphasis, and for parts that are not described in detail in a certain embodiment, reference may be made to related descriptions of other embodiments.

The preferred embodiments of the present specification disclosed above are intended only to aid in the description of the specification. Alternative embodiments are not exhaustive and do not limit the invention to the precise embodiments described. Obviously, many modifications and variations are possible in light of the above teaching. The embodiments were chosen and described in order to best explain the principles of the embodiments and the practical application, to thereby enable others skilled in the art to best understand and utilize the embodiments. The specification is limited only by the claims and their full scope and equivalents.

Claims

1. A position adjusting method of a page display module comprises the following steps:

2. The method for adjusting the position of a page presentation module according to claim 1, wherein said determining that the order of the page presentation module in the page layout template is changed based on the exposure click rate comprises:

3. The method for adjusting the position of a page displaying module according to claim 2, wherein the adjusting the positions of all page displaying modules in the page layout template of the page based on the exposure click rate comprises:

4. The method for adjusting the position of a page displaying module according to claim 1, wherein before determining to access the page displaying module in the page layout template of the page currently triggered by the user, the method further comprises:

determining a page display module based on the service type;

5. The method for adjusting the position of a page display module according to claim 4, after the generating the page, further comprising:

determining a page display module in a page layout template of the page;

6. The method for adjusting the position of a page display module according to claim 5, further comprising, after calculating the initial exposure click rate of each page display module based on the initial exposure amount and the initial click rate:

7. The method for adjusting the position of a page displaying module according to claim 3, wherein after the adjusting the positions of all the page displaying modules in the page layout template of the page based on the sorting result, the method further comprises:

judging whether each page display module has a preset arrangement rule or not;

8. The method for adjusting the position of a page displaying module according to claim 7, wherein the adjusting the position of each page displaying module in the page layout template based on the preset arrangement rule of each page displaying module comprises:

9. The method for adjusting the position of a page displaying module according to claim 7, wherein after determining whether each page displaying module has a preset arrangement rule, the method further comprises:

10. The method for adjusting the position of the page displaying module according to claim 4, wherein the configuring the page displaying module into the page layout template to generate the page comprises:

11. The method for adjusting the position of a page display module according to claim 1, wherein the obtaining the exposure and the click rate of the page display module comprises:

12. The method for adjusting the position of a page displaying module according to claim 4, wherein after determining the page displaying module based on the service type, the method further comprises:

13. A position adjustment apparatus of a page displaying module, comprising:

14. The position adjustment apparatus of the page presentation module of claim 13, the position adjustment module further configured to:

15. A computing device, comprising:

a memory and a processor;

16. A computer-readable storage medium storing computer instructions which, when executed by a processor, implement the steps of the method for adjusting the position of a page presentation module according to any one of claims 1 to 12.