CN109992715B - Information display method, device, medium and computing equipment - Google Patents

Abstract

The embodiment of the invention provides an information display method, which comprises the following steps: acquiring historical access data aiming at a plurality of different types of information, wherein the historical access data comprises the total historical access amount of all users of each type of information in the plurality of different types of information and the personal historical access amount of each type of information accessed by a first user; determining the display proportion of the first type information displayed to the first user according to the historical access total amount of all users and the historical access amount of individuals; acquiring a plurality of information to be displayed, wherein the information to be displayed comprises a plurality of different types of information, and the number of first type information in the information to be displayed corresponds to the display proportion of the first type information; and displaying a plurality of information to be displayed to the first user. The number of the first type information is determined in consideration of the personal requirements of the user, so that the friendliness of information display can be improved. In addition, the embodiment of the invention also provides an information presentation device, a medium and a computing device.

Description

Information display method, device, medium and computing equipment

Technical Field

The embodiment of the invention relates to the field of information processing, in particular to an information presentation method, an information presentation device, an information presentation medium and a computing device.

Background

This section is intended to provide a background or context to the embodiments of the invention that are recited in the claims. The description herein is not admitted to be prior art by inclusion in this section.

The main work of information recommendation is to solve information overload, screen out information materials meeting the interests and hobbies of users, and carry out personalized reasonable sequencing. For the case of ordering multiple information materials together, such as video and teletext, there are multiple shuffling schemes.

In the prior art, the common mixed arrangement scheme is as follows: and performing multi-material unified feature modeling learning and mixed arrangement after material division modeling learning. The former is to take the material type field as the characteristic, and carry out characteristic extraction and model training in a unified way, and directly sort according to the click rate predicted by the model. The latter is modeling learning separately according to materials, and each material information appears in a fixed position.

The multi-material unified feature modeling learning method has the advantages that the features are extremely sparse and are not easy to align, model training is difficult, an algorithm with good expression capacity is difficult to find, and the problems of extremely high feature dimension and difficulty in calculation exist. Compared with the prior art, the method for mixed typesetting after material-based modeling and learning is a feasible method, and the mixed typesetting after modeling and learning is particularly critical in the method. However, the traditional mode of arranging the image-text video materials at fixed positions does not take user preference into personalized consideration, and the distribution positions are neither uniform nor flexible, so that the click rate of users of partial information is high, and the click rate of users of partial information is low, namely the whole click rate is to be optimized, and the user experience is poor.

Disclosure of Invention

Therefore, in the prior art, the existing multiple information mixed arrangement scheme is adopted, and the user preference is not considered in the arrangement of the recommended information, so that the problems of low overall click rate of the recommended information, poor recommendation effect and poor user experience exist.

Therefore, a method for shuffling a plurality of information based on user preferences is highly needed to improve the recommendation effect of the information and improve the overall click rate.

In this context, embodiments of the present invention are expected to provide a technical solution that can effectively consider the preference of each user and individually adjust the number, sequence, and position of the teletext videos based on the user preference, so as to improve the recommendation effect.

In a first aspect of an embodiment of the present invention, an information display method is provided, including: acquiring historical access data aiming at a plurality of different types of information, wherein the historical access data comprises the total historical access amount of all users of each type of information in the plurality of different types of information and the personal historical access amount of each type of information accessed by a first user; determining the display proportion of the first type information to be displayed to the first user according to the historical access total amount of all users and the historical access amount of individuals; acquiring a plurality of information to be displayed, wherein the information to be displayed comprises a plurality of different types of information, and the number of first type information in the information to be displayed corresponds to the display proportion of the first type information; and displaying a plurality of information to be displayed to the first user.

In an embodiment of the present invention, the presenting the plurality of information to be presented to the first user includes: determining a display sequence of the information to be displayed according to the type and the predicted access amount of each information to be displayed in the information to be displayed; and displaying the information to be displayed according to the display sequence of the information to be displayed. The predicted access amount of each piece of information to be displayed is determined according to the access amount prediction model, and the access amount prediction model is determined according to the type of the information to be displayed.

In another embodiment of the present invention, the information of the plurality of different types includes dynamic type information and static type information, the first type information includes dynamic type information, and the determining the presentation order of the plurality of pieces of information to be presented includes: dividing a plurality of display positions of a plurality of information to be displayed into a first range and a second range which are arranged in front and back; determining a first position corresponding to dynamic type information included in a plurality of pieces of information to be displayed by adopting a random arrangement rule, wherein the first position belongs to a second range; determining a first position corresponding to each dynamic type information in a plurality of information to be displayed according to the predicted access amount of each dynamic type information in the plurality of information to be displayed; and determining a second position corresponding to each static type information in the plurality of information to be displayed according to the predicted access amount of each static type information in the plurality of information to be displayed. The number of the first positions corresponds to the number of the dynamic type information included in the information to be displayed, and the second positions are positions except the first positions in the display positions.

In another embodiment of the present invention, the determining, according to the total historical visit amount of all users and the individual historical visit amount, a ratio of the first type of information to be presented to the first user includes: dividing the total historical access amount of all users of the first type of information by the sum of the total historical access amounts of all users of the various types of information to obtain a first ratio; dividing the personal historical visit quantity of the first user visiting the first type of information by the sum of the personal historical visit quantities of the first user visiting various different types of information to obtain a second ratio; and determining the display proportion of the first type information to be displayed to the first user according to the magnitude relation of the first ratio and the second ratio.

In another embodiment of the present invention, the information displaying method further includes: responding to the operation of a first user, and acquiring a first access amount of the first user for accessing various different types of information, wherein the first access amount comprises the access amount in a second preset time period before the current time; determining a first access proportion of the first type information in the first access amount; and determining the number of the first type information in the plurality of information to be displayed according to the first access proportion and the display proportion of the first type information. The historical access data of the information of the different types comprises the access amount in a first preset time period before the current date, and the duration of the first preset time period is longer than that of a second preset time period.

In another embodiment of the present invention, the determining the number of the first type information in the obtained plurality of information to be displayed according to the first access ratio and the display ratio of the first type information includes: determining the initial number of the first type information according to the display proportion of the first type information and the number of the plurality of information to be displayed; and taking the sum of the initial number of the first type information and a preset positive value as the number of the first type information under the condition that the first access proportion is greater than a first threshold value and the display proportion of the first type information is smaller than a second threshold value.

In another embodiment of the present invention, the information displaying method further includes: responding to the operation of the first user, and acquiring a second access amount of the first user for accessing various different types of information, wherein the second access amount comprises the access amount in a third preset time period before the current time; determining a second access proportion of the first type information in the second access amount; and the determining the display sequence of the plurality of information to be displayed further comprises: under the condition that the second access proportion is larger than a third threshold value, determining the position of a first piece of first type information included in the plurality of pieces of information to be displayed as a third position; and determining the first positions of other first type information according to the number of other first type information under the condition that the plurality of pieces of information to be displayed comprise other first type information besides the first piece of first type information. The third position belongs to the first range, the historical access data of the information of the different types comprises the access amount in a first preset time period before the current date, and the duration of the first preset time period is longer than that of a third preset time period.

In a second aspect of embodiments of the present invention, an information presentation apparatus is provided. The device comprises a historical access data acquisition module, a display proportion determination module, an information to be displayed acquisition module and a display module. The historical access data acquisition module is used for acquiring historical access data aiming at a plurality of different types of information, and the historical access data comprises the total historical access amount of all users of each type of information in the plurality of different types of information and the personal historical access amount of each type of information accessed by the first user. The display proportion determining module is used for determining the display proportion of the first type of information to be displayed to the first user according to the total historical access amount of all users and the individual historical access amount. The information to be displayed acquisition module is used for acquiring a plurality of information to be displayed, the plurality of information to be displayed comprises information of various different types, and the number of the first type information in the plurality of information to be displayed corresponds to the display proportion of the first type information. The display module is used for displaying a plurality of information to be displayed to the first user.

In an embodiment of the present invention, the display module includes a display order determining sub-module and an information displaying sub-module. The display sequence determining submodule is used for determining the display sequence of the information to be displayed according to the type and the predicted access amount of each information to be displayed in the information to be displayed. The information display submodule is used for displaying a plurality of information to be displayed according to the display sequence of the information to be displayed. The predicted access amount of each piece of information to be displayed is determined according to the access amount prediction model, and the access amount prediction model is determined according to the type of the information to be displayed.

In another embodiment of the present invention, the plurality of different types of information includes dynamic type information and static type information, and the first type information includes dynamic type information. The display sequence determining submodule comprises a position dividing unit, a first position determining unit, a first position distributing unit and a second position distributing unit. The position dividing unit is used for dividing a plurality of display positions of a plurality of information to be displayed into a first range and a second range which are arranged in front and back. The first position determining unit is used for determining a first position corresponding to the dynamic type information included in the plurality of pieces of information to be displayed by adopting a random arrangement rule, and the first position belongs to a second range. The first position allocation unit is used for determining a first position corresponding to each dynamic type information in the plurality of information to be displayed according to the predicted access amount of each dynamic type information in the plurality of information to be displayed. The second position allocation unit is used for determining a second position corresponding to each static type information in the plurality of information to be displayed according to the predicted access amount of each static type information in the plurality of information to be displayed. The number of the first positions corresponds to the number of the dynamic type information included in the information to be displayed, and the second positions are positions except the first positions in the display positions.

In yet another embodiment of the present invention, the display ratio determination module includes a first ratio determination submodule, a second ratio determination submodule, and a display ratio determination submodule. The first ratio determination submodule is used for dividing the total historical visit amount of all users of the first type of information by the sum of the total historical visit amounts of all users of the various types of information to obtain a first ratio. The second proportion determining submodule is used for dividing the personal historical visit quantity of the first user accessing the first type of information by the sum of the personal historical visit quantities of the first user accessing various types of information to obtain a second ratio. The display proportion determining submodule is used for determining the display proportion of the first type information which needs to be displayed to the first user according to the magnitude relation of the first ratio and the second ratio.

In another embodiment of the present invention, the information displaying apparatus further includes a first access amount obtaining module, a first access ratio determining module, and a first type information number determining module. The first access amount obtaining module is used for responding to the operation of the first user and obtaining a first access amount of the first user for accessing various types of information, and the first access amount comprises the access amount in a second preset time period before the current time. The first access proportion determining module is used for determining a first access proportion of the first type of information in the first access amount. The first type information number determining module is used for determining the number of the first type information in the plurality of information to be displayed according to the first access proportion and the display proportion of the first type information. The historical access data of the information of the different types comprises the access amount in a first preset time period before the current date, and the duration of the first preset time period is longer than that of a second preset time period.

In another embodiment of the present invention, the first type information number determining module includes: an initial number determination submodule and a final number determination submodule. The initial number determining submodule is used for determining the initial number of the first type information according to the display proportion of the first type information and the number of the plurality of information to be displayed. And the final number determining submodule is used for taking the sum of the initial number of the first type information and a preset positive value as the number of the first type information under the condition that the first access proportion is greater than a first threshold value and the display proportion of the first type information is smaller than a second threshold value.

In yet another embodiment of the present invention, the information displaying apparatus further includes a second access amount obtaining module and a second access ratio determining module. The second access amount obtaining module is used for responding to the operation of the first user and obtaining a second access amount of the first user for accessing various different types of information, and the second access amount comprises the access amount in a third preset time period before the current time. The second access proportion determining module is used for determining a second access proportion of the first type information in the second access amount. The display order determination sub-module further includes a second position determination unit. The second position determining unit is used for determining the position of the first piece of first type information included in the plurality of pieces of information to be shown as a third position under the condition that the second access proportion is larger than a third threshold value. Accordingly, the first position determining unit is configured to determine the first positions of the other pieces of first-type information according to the number of the other pieces of first-type information when the plurality of pieces of information to be displayed include the other pieces of first-type information in addition to the first piece of first-type information. The third position belongs to the first range, the historical visit data of the information of the different types comprises the visit amount in a first preset time period before the current date, and the duration of the first preset time period is longer than that of a third preset time period.

In a third aspect of embodiments of the present invention, there is provided a computer-readable storage medium having stored thereon executable instructions that, when executed by a processor, cause the processor to perform the information presentation method provided according to the first aspect of embodiments of the present invention.

In a fourth aspect of embodiments of the present invention, a computing device is provided. The computing device includes one or more memory units storing executable instructions, and one or more processing units. The processing unit executes the executable instructions to implement the information presentation method provided according to the first aspect of the embodiments of the present invention.

According to the information display method, the information display device, the information display medium and the information display computing equipment, when information is recommended to a user, the display proportion of the first type of information is determined according to the total historical access amount of all users and the personal historical access amount, and then the information is recommended to the user and displayed according to the display proportion of the first type of information. Therefore, the preference of the user to the first type of information can be considered, information display of thousands of people and thousands of faces is achieved, the display effect is more friendly to the user, and the click rate of displayed information is improved to a certain extent.

Drawings

The above and other objects, features and advantages of exemplary embodiments of the present invention will become readily apparent from the following detailed description read in conjunction with the accompanying drawings. Several embodiments of the invention are illustrated by way of example, and not by way of limitation, in the figures of the accompanying drawings and in which:

FIG. 1 schematically shows an application scenario of an information presentation method, apparatus, medium, and computer device according to an embodiment of the present invention;

FIG. 2 schematically illustrates a flow diagram of an information presentation method according to an embodiment of the invention;

FIG. 3 schematically illustrates a flow chart for determining a presentation scale of a first type of information according to an embodiment of the invention;

FIG. 4A schematically illustrates a flow chart for presenting information to be presented according to an embodiment of the present invention;

FIG. 4B is a flow chart that schematically illustrates determining a presentation order for a plurality of information to be presented, in accordance with an embodiment of the present invention;

FIG. 5 schematically illustrates a flow chart of an information presentation method according to another embodiment of the present invention;

FIG. 6A schematically illustrates a flow chart of an information presentation method according to yet another embodiment of the present invention;

FIG. 6B is a flow chart that schematically illustrates determining a number of first-type messages in a plurality of messages to be presented, in accordance with yet another embodiment of the present invention;

FIG. 7 is a flow chart schematically illustrating an overall method of information presentation in an application scenario of the present invention;

FIG. 8 schematically illustrates a block diagram of an information presentation device according to an embodiment of the present invention;

FIG. 9 schematically illustrates a program product suitable for use in performing the information presentation method according to an embodiment of the invention; and

FIG. 10 schematically illustrates a block diagram of a computing device suitable for information presentation, in accordance with an embodiment of the present invention.

In the drawings, the same or corresponding reference numerals indicate the same or corresponding parts.

Detailed Description

The principles and spirit of the present invention will be described with reference to a number of exemplary embodiments. It is understood that these embodiments are given solely for the purpose of enabling those skilled in the art to better understand and to practice the invention, and are not intended to limit the scope of the invention in any way. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the disclosure to those skilled in the art.

As will be appreciated by one skilled in the art, embodiments of the present invention may be embodied as a system, apparatus, device, method, or computer program product. Accordingly, the present disclosure may be embodied in the form of: entirely hardware, entirely software (including firmware, resident software, micro-code, etc.), or a combination of hardware and software.

According to the embodiment of the invention, an information display method, an information display device, an information display medium and computing equipment are provided.

In this context, it is to be understood that the terms referred to are to be interpreted as follows:

user portrait: the method is based on massive big data mining, and is characterized by structural and unstructured features which are abstracted according to user attributes (demographic information and the like), behavior preference, behavior scenes and the like and depict the whole appearance of user information. The user picture can help solve a series of data-driven commercial value problems by objectively and accurately describing the user and the preference of the user, and the user picture is widely applied to methods such as product operation, accurate marketing, individual service, business decision and the like.

Click rate (CTR): the Click Through Rate (Click-Through Rate) is a ratio of the number of times that a given content on a website or an application is clicked and exposed, and the Click Through Rate is an important index for measuring a recommendation system.

AUC: the Area (Area Under Curve) Under the characteristic Curve (ROC Curve) of the operation of the testee is indicated, and the AUC is an important index for measuring the effect of the model. The better the model effect (e.g., classifier classification capability), the greater the AUC.

PCTR: the Click-Through Rate prediction (Predict Click-Through Rate) is a core algorithm technology of internet mainstream applications (advertisement, recommendation, search, etc.), and is used for predicting the Click probability of specific content under a specific environment. The conventional PCTR in the industry is the generalized linear model lr (logistic regression) + artificial feature engineering. LR uses Logit transformation to map the function value to a 0-1 interval, and the mapped function value is the predicted value of CTR;

spark: apache Spark, a fast general purpose computing engine designed for large-scale data processing, is a Hadoop MapReduce-like general parallel framework sourced by UC Berkeley AMP lab (AMP laboratories, burkely university, ca). The Spark has the advantages of Hadoop MapReduce; but unlike MapReduce: job intermediate output results can be stored in a memory, so that the HDFS (Hadoop distributed file system) does not need to be read and written. Therefore, Spark can be better suitable for MapReduce algorithms which need iteration, such as data mining, machine learning and the like.

MapReduce: is a programming model for parallel operation of large-scale data sets (greater than 1 TB). The concepts of Map and Reduce are the main ideas, which greatly facilitate programmers to run their own programs on a distributed system without distributed parallel programming. Current software implementations specify a Map function to Map a set of key-value pairs into a new set of key-value pairs, and a concurrent Reduce function to ensure that each of all mapped key-value pairs share the same key-set.

ETL: namely, Extract Transform Load, is used to describe the process of data being extracted (Extract), transformed (Transform), and loaded (Load) from the source end to the destination end.

Redis: the Key-Value storage system supports relatively more stored Value types, including string, list, set, zset and hash. These data types all support push/pop, add/remove, and intersect union and difference, and richer operations, and these operations are all atomic. On this basis, redis supports various different ways of ordering. To ensure efficiency, data is cached in memory.

Moreover, it is to be understood that the number of any elements in the figures are intended to be illustrative rather than restrictive, and that any nomenclature is used solely for differentiation and not intended to be limiting.

The principles and spirit of the present invention are explained in detail below with reference to several representative embodiments of the invention.

Summary of The Invention

The inventor finds that the idea of information recommendation sequencing is to sequence according to the click rate, but because the characteristics of videos and pictures and texts are not aligned, different estimation models are adopted for multiple materials, and estimated scores are also not aligned. The traditional method is to separately arrange videos and texts in fixed positions in a fixed number, but the arrangement of the fixed positions in the fixed number inevitably causes the overall click rate of recommendation information to be lower due to different user preferences of the videos and the texts. And if the number and the arrangement positions of the videos and the images and texts are determined according to the user images (which can specifically include user access preferences and user real-time behavior preferences), and the different types of information are respectively arranged according to the estimated scores of the different types of information, thousands of people and thousands of faces recommended by the information can be realized, and the user friendliness of information recommendation is improved.

Having described the general principles of the invention, various non-limiting embodiments of the invention are described in detail below.

Application scene overview

Reference is first made to fig. 1.

Fig. 1 schematically illustrates an application scenario of an information presentation method, an information presentation apparatus, an information presentation medium, and a computer device according to an embodiment of the present invention. It should be noted that fig. 1 is only an example of an application scenario in which the embodiment of the present invention may be applied to help those skilled in the art understand the technical content of the present invention, and does not mean that the embodiment of the present invention may not be applied to other devices, systems, environments or scenarios.

As shown in fig. 1, the application scenario 100 includes terminal devices 111, 112, 113.

Among them, the terminal devices 111, 112, 113 may be, for example, various electronic devices having a display screen and supporting web browsing to present recommended information to a user in response to an operation of the user. The information pushed may include, for example, dynamic type information (e.g., video information) and static type information (e.g., teletext information). According to an embodiment of the present invention, the terminal devices 111, 112, 113 include, but are not limited to, desktop computers, laptop portable computers, tablet computers, smart phones, smart wearable devices, or smart appliances, and the like.

According to an embodiment of the present invention, the terminal devices 111, 112, 113 may have various information presentation type client applications installed thereon, such as a shopping type application, a web browser application, a search type application, a news recommendation type application, a mailbox client, social platform software, and the like (for example only).

The terminal devices 111, 112, 113 further have a data processing function, for example, for processing multiple types of history access data, constructing a user portrait, and determining the type and amount of information recommended to the user; and/or the display position of the recommended pieces of information is determined or adjusted according to the click rate. According to an embodiment of the present invention, the terminal devices 111, 112, 113 may also have an information storage function for storing information recommended to the user, for example.

The application scenario 100 may also have, for example, a network 120 and a server 130, according to embodiments of the present invention. Network 120 is the medium used to provide communication links between end devices 111, 112, 113 and server 130, and network 120 may include various connection types, such as wired, wireless communication links, or fiber optic cables, among others.

The server 130 may be a server providing various services, for example, feeding back information that needs to be recommended to the user to the terminal devices 111, 112, 113 according to the historical access data (for example only). Alternatively, the server 130 may also estimate a click-through rate of the recommended pieces of information, for example, and determine or adjust a display position of the recommended pieces of information according to the click-through rate.

It should be noted that the information presentation method provided by the embodiment of the present invention may be generally executed by the terminal devices 111, 112, 113 or the server 130. Accordingly, the information display apparatus provided by the embodiment of the present invention may be generally disposed in the terminal devices 111, 112, 113 or the server 130. The information presentation method provided by the embodiment of the present invention may also be executed by a server or a server cluster that is different from the server 130 and is capable of communicating with the terminal devices 111, 112, 113 and/or the server 130. Correspondingly, the information display apparatus provided in the embodiment of the present invention may also be disposed in a server or a server cluster different from the server 130 and capable of communicating with the terminal devices 111, 112, 113 and/or the server 130.

It should be understood that the number and types of terminal devices, networks, servers in fig. 1 are merely illustrative. There may be any number and type of terminal devices, networks, and servers, as desired for an implementation.

Exemplary method

The information presentation method according to the exemplary embodiment of the present invention is described below with reference to fig. 2 to 7 in conjunction with the application scenario of fig. 1. It should be noted that the above application scenarios are merely illustrated for the convenience of understanding the spirit and principles of the present invention, and the embodiments of the present invention are not limited in this respect. Rather, embodiments of the present invention may be applied to any scenario where applicable.

Fig. 2 schematically shows a flow chart of an information presentation method according to an embodiment of the invention.

As shown in fig. 2, the information presentation method according to the embodiment of the present invention includes operations S210 to S240. The information presentation method may be performed by, for example, the terminal devices 111, 112, 113 or the server 130 in fig. 1.

In operation S210, historical access data for a plurality of different types of information is obtained, the historical access data including a total amount of all user historical accesses for each of the plurality of different types of information, and an amount of personal historical accesses for each type of information by a first user.

The information of the different types may include, for example, video information and graphics information that can be displayed. The operation S210 may be, for example, acquiring historical access data from the server 130 in response to an acquisition request of the user. Accordingly, the server 130 may maintain a user access log, for example, in which access time, information type, access times, user ID, and the like of the user access information may be recorded.

According to an embodiment of the present invention, the operation S210 may be, for example, obtaining a user access log maintained in the server 130 for a first preset time period, and then processing the user access log to obtain a total historical access amount of each type of information, that is, a total historical access amount of all users accessing each type of information. And screening the personal historical access amount of each type of information accessed by the first user according to the user ID sending the user request. The first preset time period may be a preset time period before the current date, and specifically, for example, a week before the current date may be used as the preset time period, or a month between the current dates may be used as the preset time period, and the specific value of the first preset time period is not limited in the present invention.

According to an embodiment of the present invention, the operation S210 may be, for example, when the terminal devices 111, 112, 113 receive the obtaining request of the first user, send the user ID of the first user to the server 130, so that the server 130 sends the history access data of the plurality of different types of information to the terminal devices 111, 112, 113 according to the user ID.

According to an embodiment of the present invention, the operation S210 may specifically be performing an ETL operation on data, specifically, processing a server log by using Spark, and extracting a click record of a user on content such as video, graphics, and text by map operation to form a key/value pair.

In operation S220, a display ratio of the first type information to be displayed to the first user is determined according to the total historical access amount of all users and the personal historical access amount.

According to an embodiment of the present invention, the operation S220 may be, for example, determining a presentation ratio of the first type of information presented to the first user according to a ratio of the access amount of the first type of information in the personal historical access amount to the access amount of the first type of information in the user historical total access amount. When the ratio of the access amount is larger, it can be shown that the first user prefers to access the first type information, and a larger display proportion is allocated to the first type information; when the ratio of the access amount is smaller, it can be stated that the first user does not like to access the first type of information too much, and a smaller presentation ratio is assigned to the first type of information.

According to the embodiment of the present invention, different value ranges may also be set for the access amount ratio, so that when the access amount ratio determined in operation S220 is in different value ranges, different display proportions are allocated to the first type of information. The first type information may be dynamic information including video information, so that a corresponding amount of video information is presented to the user according to the preference of the user. It is to be understood that the type of the first type information and the method of determining the display ratio of the first type information in operation S220 are only examples to facilitate understanding of the present invention, and the present invention is not limited thereto. For example, the type of the first type information may also be advertisement information, for example, and operation S220 may also determine the display ratio of the first type information by using the method described in subsequent fig. 3, which is not described herein again.

In operation S230, obtaining a plurality of pieces of information to be displayed, where the plurality of pieces of information to be displayed include a plurality of different types of information, and a number of pieces of first type information in the plurality of pieces of information to be displayed corresponds to a display ratio of the first type information; and presenting a plurality of information to be presented to the first user in operation S240.

According to an embodiment of the present invention, in operation S230, for example, the first type information and the plurality of other types of information corresponding to the display ratio are obtained from the server 130 according to the display ratio of the first type information determined in operation S220. So that the acquired information can be presented to the first user through operation S240 in response to the acquisition request of the first user. The number of the first type information may be, for example, a value obtained by multiplying the total number of the plurality of pieces of information to be displayed by the display ratio of the first type information.

In accordance with an embodiment of the present invention, in consideration that a large amount of information to be displayed may be stored in the server 130, the operation S230 may further determine a first number of the acquired information to be displayed, and then acquire the first number of information to be displayed from the server. When the first amount of information to be displayed is obtained from a large amount of information to be displayed, the method may specifically be: and sequencing a large amount of information to be displayed from large to small according to the predicted access amount, and acquiring the first amount of information to be displayed for displaying. The first number may be specifically set according to the size of the display page and the user requirement, and the first number may be, for example, 5, 10, 12, 15, and the like, which is not limited in the present invention.

According to the embodiment of the invention, a large amount of information to be shown stored in the server can be stored according to the type of the information, for example, that different types of information are stored in different storage spaces. In each storage space, the information of the same type is sequentially ordered from large to small according to the predicted access amount. Moreover, considering that the features of different information to be displayed are not aligned, in order to make the estimated access amount value more accurate, the predicted access amounts of different types of information can be obtained by adopting different estimation models. For example, a plurality of first type information in the server 130 is stored in the first storage space, and the plurality of first type information is stored in sequence from large to small according to the predicted access amount obtained by using the first prediction model. When the plurality of information to be displayed is obtained in operation S230, the first n pieces of first type information corresponding to the display proportion of the first type information are obtained from the first storage space, where n is the number of the first type information in the plurality of information to be displayed.

In summary, in the information to be displayed to the first user, the display proportion of the first type information is determined according to the personal historical visit amount of the first user and the total historical visit amount of all users, so that the personal preference of the first user can be considered to a certain extent, the information displayed to the user finally is information which is interesting to the first user, and the user experience and the total click rate of the information can be improved.

Fig. 3 schematically shows a flow chart for determining a presentation scale of the first type of information according to an embodiment of the invention.

According to an embodiment of the present invention, as shown in fig. 3, the operation flow of determining the presentation ratio of the first type information in operation S220 may include operations S321 to S323.

In operation S321, dividing the total historical visited amount of all users of the first type of information by the sum of the total historical visited amounts of all users of the plurality of different types of information to obtain a first ratio; in operation S322, dividing the personal history visited amount of the first user accessing the first type of information by the sum of the personal history visited amounts of the first user accessing a plurality of different types of information to obtain a second ratio; and in operation S323, determining a display ratio of the first type information to be displayed to the first user according to a magnitude relationship between the first ratio and the second ratio.

According to the embodiment of the invention, the first ratio is specifically the average access ratio of all users to the first type of information determined according to the history; the second ratio is the access ratio of the first user to the first type of information determined according to the history. In operation S323, when the difference between the second ratio and the first ratio is within a predetermined range, a predetermined ratio is set for the first type information as the display ratio; when the difference value between the second ratio and the first ratio is not in the preset range and the second ratio is larger than the first ratio, setting a display ratio larger than the preset ratio for the first type information; and when the difference value between the second ratio and the first ratio is not in the preset range and the second ratio is smaller than the first ratio, setting a display ratio smaller than the preset ratio for the first type information.

According to the embodiment of the present invention, if score is used to represent the first ratio, score arg is used to represent the second ratio, and ratio is used to represent the display ratio of the first type information, the specific value of the first type information can be determined by the following ratio rule:

it is to be understood that the above rules are merely exemplary to facilitate understanding of the present invention, and the present invention is not limited thereto. Accordingly, the number of the first type information may be a product obtained by multiplying the total number of the plurality of information to be presented by the presentation ratio. Considering that the number of the first type information should be an integer, the product may be rounded down or rounded up when the product is not an integer, and the rounded value is used as the number of the first type information. According to an embodiment of the present invention, when the first type information is dynamic information such as video information, and considering that a large amount of traffic is consumed for accessing the information, it is preferable to round down the number of the first type information when the product is not an integer.

According to an embodiment of the present invention, the operations S321 to S322 may be operations of generating a user portrait, and the specific implementation manner may be: reading in data obtained through data ETL operation arrangement by using Spark, calculating the access amount of a first user to information such as videos and pictures and texts in a first preset time period and the access amount of all users to information such as videos and pictures and texts in the first preset time period through reduce operation with the user as a key, further calculating the video content access duty ratio of the first user and all users, storing the calculated video content access duty ratio of the first user into redis with the user as the key, and storing the video content access duty ratios of all users. Correspondingly, the operation S323 may specifically be that when the user triggers an operation of opening the application program or a refresh operation, the first user video content access duty and all user video content access duty stored in the redis are read from the server, and the ratio of the video information in the plurality of information to be displayed recommended to the first user is calculated according to the above ratio rule.

FIG. 4A schematically illustrates a flow chart for presenting information to be presented according to an embodiment of the present invention; fig. 4B schematically shows a flowchart for determining a presentation order of a plurality of information to be presented according to an embodiment of the present invention.

According to an embodiment of the present invention, as shown in fig. 4A, the operation flow of the operation S240 for showing the information to be shown includes operations S441 to S442.

In operation S441, determining a display sequence of the plurality of information to be displayed according to the type and the predicted access amount of each of the plurality of information to be displayed; and at operation S442: and displaying the information to be displayed according to the display sequence of the information to be displayed.

According to an embodiment of the present invention, the information to be displayed specifically may include, for example, dynamic type information and static type information, and the first type information includes the dynamic type information. Specifically, the dynamic type information may be video type information or animation type information; and the static type information may be teletext information or the like.

According to an embodiment of the present invention, as shown in fig. 4B, the operation S441 may specifically include operations S4411 to S4414.

In operation S4411, a plurality of presentation positions of a plurality of information to be presented are divided into a first range and a second range arranged in tandem. In consideration of the fact that the dynamic type information is long in buffering time and high in consumed flow, users tend to prefer to browse static type information such as image-text information. Thus, the first area may be, for example, an area for presenting only static type information, and the second area may be used for presenting not only static type information but also dynamic type information. According to an embodiment of the present invention, the number of the display positions included in the first range may be specifically set according to actual requirements, which is not limited by the present invention, for example, the first range may be, for example, the top 40% of the plurality of display positions.

In consideration of the fact that the features of different types of information to be displayed are not aligned, the defect that the calculation is difficult and the like exists when a plurality of pieces of information to be displayed are arranged in a unified mode is overcome, and therefore the dynamic type information and the static type information are respectively arranged in the embodiment of the invention. The operation of separately performing the permutation may include: first determining a first location in the second range for displaying the dynamic type information, wherein the first location may be specifically determined through operation S4412; then, the position of each dynamic type information in the first position and the position of each static type information in the second position are determined, which may be specifically implemented through operations S4413 to S4414. Here, since the first position of the dynamic type information is determined in operation S4412, the other positions except the first position among the plurality of display positions are the second position for displaying the static type information.

In operation S4412, a first position corresponding to the dynamic type information included in the plurality of pieces of information to be displayed is determined by using a random arrangement rule, where the first position belongs to a second range. That is, operation S4412 improves efficiency for accessing information by setting a presentation position of the dynamic type information at a position of a second range of the plurality of presentation positions, and achieves user friendliness of presentation of information to be presented to some extent. The number of the first positions corresponds to the number of the dynamic type information included in the plurality of information to be displayed, and specifically, the number of the first positions may be equal to the number of the dynamic type information included in the plurality of information to be displayed.

In operation S4413, determining a first position corresponding to each piece of dynamic type information in the plurality of pieces of information to be displayed according to the predicted access amount of each piece of dynamic type information in the plurality of pieces of information to be displayed; and determining a second position corresponding to each static type information in the plurality of information to be displayed according to the predicted access amount of each static type information in the plurality of information to be displayed in operation S4414.

According to an embodiment of the present invention, the operation S4413 may specifically be: firstly, according to an access amount estimation model of the dynamic type information, calculating the predicted access amount of each dynamic type information in the plurality of pieces of information to be displayed, wherein the predicted access amount can be a PCTR value of each piece of dynamic type information obtained through calculation, and then sequentially corresponding all pieces of dynamic type information included in the plurality of pieces of information to be displayed to a first position arranged in front and back according to the PCTR value obtained through calculation. Accordingly, the above operation S4414 may be: according to the access amount estimation model of the static type information, the predicted access amount of each piece of static type information in the plurality of pieces of information to be displayed is calculated, the predicted access amount can be a PCTR value of each piece of static type information obtained through calculation, and then all pieces of static type information included in the plurality of pieces of information to be displayed are sequentially corresponding to the second positions arranged in front and back according to the PCTR values obtained through calculation.

According to the embodiment of the invention, different access quantity estimation models are adopted to determine the predicted access quantity of different types of information to be displayed in consideration of different characteristics of different types of information to be displayed. The access amount estimation model of the dynamic type information and the static type information may specifically adopt the existing estimation model, which is not limited by the present invention.

In summary, in the embodiment of the present invention, when the display order of a plurality of pieces of information to be displayed is determined, different types of information are respectively sorted according to the predicted access amount. And the position of the dynamic type information is determined according to the random arrangement rule, so that the distribution positions of the plurality of information to be displayed are uniform and flexible, and the total access amount of the plurality of information to be displayed can be optimized to a certain extent. For different types of information, different visit quantity estimation models are adopted to determine the predicted visit quantity, and compared with the technical scheme of adopting a unified estimation model, the accuracy of the predicted visit quantity can be improved to a certain extent, and therefore the arrangement of a plurality of pieces of information to be displayed is more friendly, namely the information displayed in the front is more interesting to users. Therefore, the accuracy of information recommendation is improved to a certain extent, and the user experience is improved.

Fig. 5 schematically shows a flow chart of an information presentation method according to another embodiment of the present invention.

According to the embodiment of the invention, the current requirements of the first user cannot be considered by considering that the display positions of the plurality of information to be displayed are set only according to the historical access data before the current date, which undoubtedly weakens the real-time performance of the display information and thus reduces the user friendliness. In order to solve the problem, the arrangement sequence of the information to be displayed can be correspondingly adjusted. As shown in fig. 5, the information displaying method according to the embodiment of the present invention further includes operations S550 to S560 in addition to the operations S210 to S240 described in fig. 2. It is understood that operations S210 to S230 are detailed in fig. 2, and are not repeated in fig. 5.

Operation S240 of the embodiment of the present disclosure includes operations S441 to S442 described in fig. 4A, where operation S441 may include operation S5415 in addition to operations S4411 to S4414 described in fig. 4B. Accordingly, operations S4412 to S4413 may be implemented as operations S5412 to S5413 shown in fig. 5, respectively. Operation S5415 may be performed between operations S4411 and S5412, and operations S550 to S560 may be performed between operations S4411 and S5415.

In operation S550, in response to the operation of the first user, obtaining a second access amount of the first user to access the plurality of different types of information, where the second access amount includes an access amount in a third preset time period before the current time; in operation S560, a second access proportion of the first type information in the second access amount is determined.

According to an embodiment of the present invention, the operation of the first user may specifically be a refresh operation of the first user in an information presentation page. The visit amount in the third preset period may be, for example, a visit amount before the current time and within the current date, and the duration of the first preset period is longer than the duration of the third preset period.

According to an embodiment of the present invention, the method for obtaining the access amount in operation S550 is similar to the method for obtaining the historical access data in operation S210 in fig. 2, and the method for determining the second access proportion in operation S560 is similar to the method for obtaining the second ratio in operation S322 in fig. 3, and is not repeated here.

Accordingly, in order to make the information displayed to the user in response to the refresh operation of the user more suitable for the current requirement of the user, operation S441 in fig. 4A should also consider the second access ratio determined in operation S560 when determining the display order of the plurality of information to be displayed.

For example, when the second access ratio is higher, it indicates that the user currently prefers to access the first type of information (dynamic type information), and in order to facilitate the user to browse the first type of information after the refresh operation, the position of the first type of information may be adjusted forward. Specifically, operation S441 may further include operation S5415 of, in a case that the second access proportion is greater than the third threshold, determining that the position of the first piece of first type information included in the plurality of pieces of information to be presented is the third position. The third position belongs to the first range divided in operation S4411. Considering that the greater the PCTR value is, the greater the probability of user interest is, the more the first piece of first type information included in the plurality of pieces of information to be displayed is the dynamic type information with the largest PCTR value determined by the access amount estimation model of the dynamic type information. The value of the third threshold and the setting of the third time period may be set according to actual requirements, and the present invention is not limited. It is to be understood that the method for adjusting the position of the first type information in operation S5415 is only an example to facilitate understanding of the present invention, and the present invention is not limited thereto, for example, the position adjustment of the first type information may also be: and selecting the display position of one piece of video information as a third position of the plurality of positions when the access proportion of the displayed video information in 12 hours and after the first 3 times of refreshing operation is more than or equal to 25%.

According to the embodiment of the present invention, after the position of the first piece of the first type information is adjusted through operation S5415, operations S4412 to S4413 are implemented as operation S5412 to operation S5413, respectively. In operation S5412, when the plurality of pieces of information to be displayed include other pieces of first type information in addition to the first piece of first type information, a first position of the other pieces of first type information is determined according to the number of the other pieces of first type information. In operation S5413, a first position corresponding to each piece of dynamic type information in the other first type information is determined according to the predicted access amount of the other first type information. According to an embodiment of the present invention, the rule of determining the first position in operation S5412 may be, for example: when the number of the other first type information is 1 and the total number of the plurality of information to be displayed is 10, limiting the first position of the other first type information to any position from 6 th to 8 th; and when the number of the other first type information is more than or equal to 2, determining that the first position is any position uniformly distributed in the second range. It is to be understood that the rule of determining the first position in operation S5412 is merely an example to facilitate understanding of the present invention, and the present invention is not limited thereto.

In summary, the embodiment of the present invention can appropriately adjust the arrangement position of the dynamic type information according to the access amount of the third preset time period, so that the arrangement sequence of the final display information more meets the user requirement, the user friendliness and the real-time performance of the display information are improved, and therefore, the overall click rate of the display information can be improved to a certain extent.

FIG. 6A schematically illustrates a flow chart of an information presentation method according to yet another embodiment of the present invention; fig. 6B schematically shows a flowchart for determining the number of the first type information in the plurality of information to be presented according to still another embodiment of the present invention.

According to the embodiment of the invention, the current requirements of the first user cannot be considered by considering that the display positions of the plurality of pieces of information to be displayed are set only according to the historical access data before the current date, so that the real-time performance of the displayed information is definitely weak, and the user friendliness is reduced. In order to solve the problem, the number of each type of information in the information to be displayed can be adjusted. As shown in fig. 6A, the information presentation method according to the embodiment of the present invention may further include operations S670 to S690 in addition to operations S210 to S240, and accordingly, operation S230 may be implemented as operation S630 shown in fig. 6A.

In operation S670, in response to an operation of the first user, a first access amount of the first user to access a plurality of different types of information is obtained, where the first access amount includes an access amount in a second preset time period before the current time. In operation S680, determining a first access proportion of the first type information in the first access amount; and in operation S690, determining the number of the first type information in the acquired plurality of information to be displayed according to the first access ratio and the display ratio of the first type information.

According to an embodiment of the present invention, the operation of the first user may specifically be a refresh operation of the first user in an information presentation page. The access amount in the second preset period may be, for example, the access amount before the current time and in the current date, and the duration of the first preset period is longer than the duration of the second preset period. According to an embodiment of the present invention, the second preset time period may be the same time period or a different time period from the third preset time period described in fig. 5, for example.

According to an embodiment of the present invention, the method for obtaining the first access amount in operation S670 is similar to the method for obtaining the historical access data in operation S210 in fig. 2, and the method for determining the first access proportion in operation S680 is similar to the method for obtaining the second ratio in operation S322 in fig. 3, and details are not repeated here.

According to an embodiment of the present invention, as shown in fig. 6B, the operation of determining the number of the first type information by the operation S690 may specifically include operations S691 to S692. In operation S691, an initial number of the first type information is determined according to the display proportion of the first type information and the number of the plurality of pieces of information to be displayed. Specifically, in operation S691, a numerical value obtained by multiplying the display proportion determined in operation S220 by the total number of the information to be displayed may be used as the initial number of the first type of information.

According to the embodiment of the present invention, considering that when the first access ratio determined in operation S680 is higher, it indicates that the current preference of the user is to access the first type of information (dynamic type information), in order to facilitate the user to access the first type of information after the refresh operation, the number of the first type of information in the information to be presented may be correspondingly increased. Specifically, in operation S692, in the case that the first access proportion is greater than the first threshold and the presentation proportion of the first type information is smaller than the second threshold, the sum of the initial number of the first type information and a preset positive value is taken as the number of the first type information. Operation S230 in fig. 2 is correspondingly implemented as operation S630, and a plurality of pieces of information to be displayed are obtained according to the number of the first type information. The first threshold and the second threshold may be set according to actual requirements, for example, a value of the first threshold may be 1/2, and a value of the second threshold may be 0.3, which is not limited in this disclosure. It is to be understood that the adjustment of the number of the first type information in operation S692 is only an example to facilitate understanding of the present invention, and the present invention is not limited thereto. For example, the number of the first type information may be decreased when the first access ratio is smaller than a certain threshold, or when the access ratio of the user to the displayed video type information after the first 3 refresh operations in 12 hours is not smaller than 33%, and the display ratio is smaller than 0.4, the number of the video type information in the information to be displayed may be increased by 1.

In summary, the number of the first type information in the plurality of information to be displayed can be properly adjusted according to the access amount of the second preset time period, so that the final arrangement sequence of the displayed information is more in line with the user requirements, the user friendliness and the real-time performance of the displayed information are improved, and the integral click rate of the displayed information can be improved to a certain extent.

Fig. 7 schematically shows an overall flowchart of an information presentation method according to an embodiment of the present invention.

As shown in fig. 7, in a specific application scenario, the information to be displayed includes video news and image-text news, and the information displaying method may specifically include: firstly, predicting PCTR values of all video news stored in the server 130 through a prediction model V, and predicting PCTR values of all image-text news stored in the server 130 through a prediction model D; then, constructing a user portrait for representing the user preference through operations S321-S322 in FIG. 3; acquiring 10 news to be displayed which are arranged from large to small according to the PCTR value from the server 130 according to the user portrait, wherein the 10 news to be displayed comprise video news and image-text news; then, respectively sequencing the news of different types according to the PCTR values of the news of different types in the 10 news, and performing mixed sequencing on the news of different types by a uniform random method; then, the mixing ranking is adjusted or the number of the video news is adjusted according to the access proportion for representing the real-time behavior preference of the user, which is determined through operations S550 to S560 in fig. 5 or operations S670 to S680 in fig. 6A, so as to obtain the personalized mixing ranking result of the 10 news. And finally, displaying the 10 news according to the personalized mixed sorting result so as to display a news recommendation list to the user for the user to access and browse.

Exemplary devices

Having described the method of the exemplary embodiment of the present invention, next, an information presentation apparatus of the exemplary embodiment of the present invention will be described with reference to fig. 8.

Fig. 8 schematically shows a block diagram of an information presentation apparatus according to an embodiment of the present invention.

As shown in fig. 8, the information display apparatus 800 according to the embodiment of the present invention includes a historical access data obtaining module 810, a display ratio determining module 820, an information to be displayed obtaining module 830, and a display module 840. The information presentation apparatus 800 may be used to implement the information presentation method according to the embodiment of the present invention.

The historical access data obtaining module 810 is configured to obtain historical access data for a plurality of different types of information, where the historical access data includes a total amount of historical accesses by all users for each of the plurality of different types of information, and an amount of historical accesses by the first user for each type of information (operation S210).

The display ratio determining module 820 is configured to determine a display ratio of the first type of information to be displayed to the first user according to the total historical access amount of all users and the personal historical access amount (operation S220).

The information to be displayed obtaining module 830 is configured to obtain a plurality of information to be displayed, where the plurality of information to be displayed includes a plurality of different types of information, and a number of first type information in the plurality of information to be displayed corresponds to a display ratio of the first type information (operation S230).

The presentation module 840 is configured to present a plurality of information to be presented to the first user (operation S240).

According to an embodiment of the present invention, as shown in fig. 8, the display scale determination module 820 may include a first ratio determination submodule 821, a second ratio determination submodule 822, and a display scale determination submodule 823. The first ratio determination sub-module 821 is used to divide the total amount of all user historical accesses of the first type of information by the sum of the total amounts of all user historical accesses of the plurality of different types of information to obtain a first ratio (operation S321). The second ratio determining sub-module 822 is configured to divide the historical visit amount of the first user accessing the first type of information by the sum of the historical visit amounts of the first user accessing different types of information to obtain a second ratio (operation S322). The display proportion determining sub-module 823 is configured to determine a display proportion of the first type of information that needs to be displayed to the first user according to a magnitude relationship between the first ratio and the second ratio (operation S323).

According to an embodiment of the present invention, as shown in fig. 8, the display module 840 may include a display order determination sub-module 841 and an information display sub-module 842. The displaying order determining submodule 841 is configured to determine a displaying order of the plurality of information to be displayed according to the type and the predicted access amount of each of the plurality of information to be displayed (operation S441). The information displaying sub-module 842 is configured to display a plurality of information to be displayed according to the displaying sequence of the plurality of information to be displayed (operation S442). The predicted access amount of each piece of information to be displayed is determined according to the access amount prediction model, and the access amount prediction model is determined according to the type of the information to be displayed.

According to an embodiment of the present invention, the plurality of different types of information include dynamic type information and static type information, and the first type information includes dynamic type information. As shown in fig. 8, the above-described display order determination sub-module 841 includes a position dividing unit 8411, a first position determination unit 8412, a first position allocation unit 8413, and a second position allocation unit 8414. The position dividing unit 8411 is configured to divide the plurality of presentation positions of the plurality of information to be presented into a first range and a second range arranged in front and behind each other (operation S4411). The first position determining unit 8412 is configured to determine first positions corresponding to the dynamic type information included in the plurality of pieces of information to be displayed by using a random arrangement rule (operation S4412), where the first positions belong to a second range, and the number of the first positions corresponds to the number of the dynamic type information included in the plurality of pieces of information to be displayed. The first position allocating unit 8413 is configured to determine a first position corresponding to each piece of dynamic type information in the plurality of pieces of information to be displayed according to the predicted access amount of each piece of dynamic type information in the plurality of pieces of information to be displayed (operation S4413). The second location allocating unit 8414 is configured to determine a second location corresponding to each static type information in the plurality of information to be displayed according to the predicted access amount of each static type information in the plurality of information to be displayed (operation S4414), where the second location is a location other than the first location in the plurality of display locations.

According to an embodiment of the present invention, as shown in fig. 8, the information presentation apparatus 800 may further include a second access amount obtaining module 850 and a second access ratio determining module 860. The second access amount obtaining module 850 is configured to obtain a second access amount of the first user for accessing the multiple different types of information in response to an operation of the first user (operation S550), where the second access amount includes an access amount within a third preset time period before the current time. The second access proportion determining module 860 is configured to determine a second access proportion of the first type of information in the second access amount (operation S560). Accordingly, the presentation order determining sub-module 841 further includes a second position determining unit 8415, and the second position determining unit 8415 is configured to determine the position of the first piece of the first type information included in the plurality of pieces of information to be presented as a third position in the case that the second access proportion is greater than the third threshold (operation S5415), where the third position belongs to the first range. Accordingly, the first position determining unit 8412 is specifically configured to, when the plurality of pieces of information to be displayed include other pieces of first type information in addition to the first piece of first type information, determine the first positions of the other pieces of first type information according to the number of the other pieces of first type information (operation S5412), and the first position allocating unit 8413 is specifically configured to, according to the predicted access amount of the other pieces of first type information, determine the first position corresponding to each piece of dynamic type information in the other pieces of first type information (operation S5413). The historical access data of the information of the different types comprises the access amount in a first preset time period before the current date, and the duration of the first preset time period is longer than that of a third preset time period.

According to an embodiment of the present invention, as shown in fig. 8, the information display apparatus 800 may further include a first access amount obtaining module 870, a first access ratio determining module 880, and a first type information number determining module 890. The first access amount obtaining module 870 is configured to obtain a first access amount of the first user to access the plurality of different types of information in response to an operation of the first user (operation S670), where the first access amount includes an access amount within a second preset time period before the current time. The first access proportion determining module 880 is configured to determine a first access proportion of the first type of information in the first access amount (operation S680). The first-type information number determining module 890 is configured to determine the number of the first-type information in the plurality of information to be displayed according to the first access ratio and the display ratio of the first-type information (operation S690). The historical access data of the information of the different types comprises the access amount in a first preset time period before the current date, and the duration of the first preset time period is longer than that of a second preset time period.

According to an embodiment of the present invention, as shown in fig. 8, the first type information number determination module 890 may include an initial number determination submodule 891 and a final number determination submodule 892. The initial number determining submodule 891 is configured to determine an initial number of the first type of information according to the display proportion of the first type of information and the number of the plurality of pieces of information to be displayed (operation S691). The final number determining sub-module 892 is configured to take a sum of the initial number of the first type information and a preset positive value as the number of the first type information when the first access proportion is greater than the first threshold and the display proportion of the first type information is less than the second threshold (operation S692).

Exemplary Medium

Having described the method of the exemplary embodiment of the present invention, a computer-readable storage medium suitable for performing the information presentation method of the exemplary embodiment of the present invention will be described with reference to fig. 9.

There is also provided, in accordance with an embodiment of the present invention, a computer-readable storage medium having stored thereon executable instructions that, when executed by a processor, cause the processor to perform an information presentation method in accordance with an embodiment of the present invention.

In some possible embodiments, aspects of the present invention may also be implemented in the form of a program product including program code for causing a computing device to perform operations for performing the information presentation method according to various exemplary embodiments of the present invention described in the above section "exemplary method" of this specification when the program product is run on the computing device, for example, the computing device may perform operation S210 as shown in fig. 2: acquiring historical access data aiming at a plurality of different types of information, wherein the historical access data comprises the total historical access amount of all users of each type of information in the plurality of different types of information and the personal historical access amount of each type of information accessed by a first user; operation S220: determining the display proportion of the first type information to be displayed to the first user according to the historical access total amount of all users and the historical access amount of individuals; operation S230: acquiring a plurality of information to be displayed, wherein the information to be displayed comprises a plurality of different types of information, and the number of first type information in the information to be displayed corresponds to the display proportion of the first type information; and operation S240: and displaying a plurality of information to be displayed to the first user.

The program product may employ any combination of one or more readable media. The readable medium may be a readable signal medium or a readable storage medium. A readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples (a non-exhaustive list) of the readable storage medium include: an electrical connection having one or more wires, a portable disk, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing.

As shown in fig. 9, a program product 900 for performing an information presentation method according to an embodiment of the present invention is described, which may employ a portable compact disc read only memory (CD-ROM) and include program code, and may be run on a computing device, such as a personal computer. However, the program product of the present invention is not limited in this regard and, in the present document, a readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device.

A readable signal medium may include a propagated data signal with readable program code embodied therein, for example, in baseband or as part of a carrier wave. Such a propagated data signal may take any of a variety of forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A readable signal medium may also be any readable medium that is not a readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device.

Program code embodied on a readable medium may be transmitted using any appropriate medium, including but not limited to wireless, wireline, optical fiber cable, RF, etc., or any suitable combination of the foregoing.

Program code for carrying out operations for aspects of the present invention may be written in any combination of one or more programming languages, including an object oriented programming language such as Java, C + + or the like and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The program code may execute entirely on the user computing device, partly on a remote computing device, or entirely on the remote computing device or server. In the case of a remote computing device, the remote computing device may be connected to the user computing device through any kind of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or may be connected to an external computing device (e.g., through the internet using an internet service provider).

Exemplary computing device

Having described the method, medium, and apparatus of exemplary embodiments of the present invention, a computer device suitable for performing the information presentation method of exemplary embodiments of the present invention will be described with reference to fig. 10.

The embodiment of the invention also provides the computing equipment. As will be appreciated by one skilled in the art, aspects of the present invention may be embodied as a system, method or program product. Thus, various aspects of the invention may be embodied in the form of: an entirely hardware embodiment, an entirely software embodiment (including firmware, microcode, etc.) or an embodiment combining hardware and software aspects that may all generally be referred to herein as a "circuit," module "or" system.

In some possible embodiments, a computing device according to the present invention may include at least one processing unit, and at least one memory unit. Wherein the storage unit stores program code that, when executed by the processing unit, causes the processing unit to perform operations in the information presentation methods according to various exemplary embodiments of the present invention described in the above section "exemplary methods" of this specification. For example, the processing unit may perform operation S210 as shown in fig. 2: acquiring historical access data aiming at a plurality of different types of information, wherein the historical access data comprises the total historical access amount of all users of each type of information in the plurality of different types of information and the personal historical access amount of each type of information accessed by a first user; operation S220: determining the display proportion of the first type information to be displayed to the first user according to the historical access total amount of all users and the historical access amount of individuals; operation S230: acquiring a plurality of information to be displayed, wherein the information to be displayed comprises a plurality of different types of information, and the number of first type information in the information to be displayed corresponds to the display proportion of the first type information; and operation S240: and displaying a plurality of information to be displayed to the first user.

A computing device 1000 for performing the information presentation method according to this embodiment of the present invention is described below with reference to fig. 10. The computing device 1000 as shown in FIG. 10 is only one example and should not be taken to limit the scope of use and functionality of embodiments of the present invention.

As shown in fig. 10, computing device 1000 is embodied in the form of a general purpose computing device. Components of computing device 1000 may include, but are not limited to: the at least one processing unit 1001, the at least one storage unit 1002, and a bus 1003 connecting different system components (including the storage unit 1002 and the processing unit 1001).

The bus 1003 may include a data bus, an address bus, and a control bus.

The storage unit 1002 can include volatile memory, such as Random Access Memory (RAM)10021 and/or cache memory 10022, and can further include Read Only Memory (ROM) 10023.

The storage unit 1002 may also include a program/utility 10025 having a set (at least one) of program modules 10024, such program modules 10024 including, but not limited to: an operating system, one or more application programs, other program modules, and program data, each of which, or some combination thereof, may comprise an implementation of a network environment.

Computing device 1000 may also communicate with one or more external devices 1004 (e.g., keyboard, pointing device, bluetooth device, etc.), which may through an input/output (I/0) interface 1005. Moreover, computing device 1000 may also communicate with one or more networks (e.g., a Local Area Network (LAN), a Wide Area Network (WAN), and/or a public network, such as the internet) through network adapter 1006. As shown, the network adapter 1006 communicates with the other modules of the computing device 1000 over a bus 1003. It should be appreciated that although not shown in the figures, other hardware and/or software modules may be used in conjunction with computing device 1000, including but not limited to: microcode, device drivers, redundant processing units, external disk drive arrays, RAID systems, tape drives, and data backup storage systems, among others.

It should be noted that although in the above detailed description several units/modules or sub-units/sub-modules of the apparatus are mentioned, such a division is merely exemplary and not mandatory. Indeed, the features and functionality of two or more of the units/modules described above may be embodied in one unit/module according to embodiments of the invention. Conversely, the features and functions of one unit/module described above may be further divided into embodiments by a plurality of units/modules.

Moreover, while the operations of the method of the invention are depicted in the drawings in a particular order, this does not require or imply that the operations must be performed in this particular order, or that all of the illustrated operations must be performed, to achieve desirable results. Additionally or alternatively, certain steps may be omitted, multiple steps combined into one step execution, and/or one step broken down into multiple step executions.

While the spirit and principles of the invention have been described with reference to several particular embodiments, it is to be understood that the invention is not limited to the disclosed embodiments, nor is the division of aspects, which is for convenience only as the features in such aspects may not be combined to benefit. The invention is intended to cover various modifications and equivalent arrangements included within the spirit and scope of the appended claims.

Claims (12)

1. An information display method, comprising:

acquiring historical access data aiming at a plurality of different types of information, wherein the historical access data comprises the total historical access amount of all users of each type of information in the plurality of different types of information and the individual historical access amount of each type of information accessed by a first user;

determining the display proportion of the first type information to be displayed to the first user according to the total historical access amount of all users and the personal historical access amount;

acquiring a plurality of information to be displayed, wherein the information to be displayed comprises a plurality of different types of information, and the number of the first type of information in the information to be displayed corresponds to the display proportion of the first type of information; and

presenting the plurality of information to be presented to the first user,

wherein determining a presentation proportion of the first type of information to be presented to the first user comprises:

dividing the total historical access amount of all users of the first type of information by the sum of the total historical access amounts of all users of the various types of information to obtain a first ratio;

dividing the personal historical visit quantity of the first user accessing the first type of information by the sum of the personal historical visit quantities of the first user accessing the various types of information to obtain a second ratio; and

and determining the display proportion of the first type information which needs to be displayed to the first user according to the magnitude relation of the first ratio and the second ratio.

2. The method of claim 1, wherein,

presenting the plurality of information to be presented to the first user comprises:

determining the display sequence of the plurality of information to be displayed according to the type and the predicted access amount of each information to be displayed in the plurality of information to be displayed; and

displaying the information to be displayed according to the display sequence of the information to be displayed,

the predicted visit amount of each piece of information to be displayed is determined according to a visit amount pre-estimation model, and the visit amount pre-estimation model is determined according to the type of the information to be displayed.

3. The method of claim 2, wherein the plurality of different types of information includes dynamic type information and static type information, the first type information includes the dynamic type information, and the determining the presentation order of the plurality of information to be presented includes:

dividing a plurality of display positions of the plurality of information to be displayed into a first range and a second range which are arranged in front and back;

determining a first position corresponding to the dynamic type information included in the plurality of information to be displayed by adopting a random arrangement rule, wherein the first position belongs to the second range;

determining a first position corresponding to each dynamic type information in the plurality of information to be displayed according to the predicted access amount of each dynamic type information in the plurality of information to be displayed; and

determining a second position corresponding to each static type information in the plurality of information to be displayed according to the predicted access amount of each static type information in the plurality of information to be displayed,

the number of the first positions corresponds to the number of the dynamic type information included in the plurality of information to be displayed, and the second positions are positions except the first positions in the plurality of display positions.

4. The method of claim 1, further comprising:

responding to the operation of the first user, and acquiring a first access amount of the first user for accessing various different types of information, wherein the first access amount comprises the access amount in a second preset time period before the current time;

determining a first access proportion of the first type of information in the first access amount; and

determining the number of the first type information in the plurality of information to be displayed according to the first access proportion and the display proportion of the first type information,

the historical access data of the information of the different types comprises the access amount in a first preset time period before the current date, and the duration of the first preset time period is longer than that of the second preset time period;

determining the number of the first type information in the acquired plurality of information to be displayed according to the first access proportion and the display proportion of the first type information comprises:

determining the initial number of the first type information according to the display proportion of the first type information and the number of the plurality of information to be displayed; and

and taking the sum of the initial number of the first type information and a preset positive value as the number of the first type information under the condition that the first access proportion is greater than a first threshold value and the display proportion of the first type information is smaller than a second threshold value.

5. The method of claim 3, further comprising:

responding to the operation of the first user, and acquiring a second access amount of the first user for accessing various different types of information, wherein the second access amount comprises the access amount in a third preset time period before the current time;

determining a second access proportion of the first type information in the second access amount; and

the determining the display sequence of the plurality of information to be displayed further comprises:

determining the position of a first piece of first type information included in the plurality of pieces of information to be displayed as a third position under the condition that the second access proportion is larger than a third threshold value; and

determining a first position of the other first type information according to the number of the other first type information under the condition that the plurality of pieces of information to be shown comprise the other first type information besides the first piece of first type information,

the third position belongs to the first range, the historical access data of the information of the different types comprises the access amount in a first preset time period before the current date, and the duration of the first preset time period is longer than that of the third preset time period.

6. An information presentation device comprising:

the historical access data acquisition module is used for acquiring historical access data aiming at a plurality of different types of information, and the historical access data comprises the total historical access amount of all users of each type of information in the plurality of different types of information and the personal historical access amount of each type of information accessed by a first user;

the display proportion determining module is used for determining the display proportion of the first type information to be displayed to the first user according to the historical access total amount of all the users and the historical access amount of the individuals;

the information display device comprises an information to be displayed acquisition module, a display module and a display module, wherein the information to be displayed acquisition module is used for acquiring a plurality of information to be displayed, the information to be displayed comprises a plurality of different types of information, and the number of the first type of information in the information to be displayed corresponds to the display proportion of the first type of information; and

a presentation module for presenting the plurality of information to be presented to the first user,

wherein, the display proportion determining module comprises:

the first ratio determination submodule is used for dividing the total historical visit amount of all users of the first type of information by the sum of the total historical visit amounts of all users of the various types of information to obtain a first ratio;

a second ratio determining submodule, configured to divide a personal historical visit amount of the first user accessing the first type of information by a sum of personal historical visit amounts of the first user accessing the multiple different types of information, to obtain a second ratio; and

and the display proportion determining submodule is used for determining the display proportion of the first type information which needs to be displayed to the first user according to the magnitude relation of the first ratio and the second ratio.

7. The apparatus of claim 6, wherein the presentation module comprises:

the display sequence determining submodule is used for determining the display sequence of the information to be displayed according to the type and the predicted access amount of each information to be displayed in the information to be displayed; and

the information display submodule is used for displaying the information to be displayed according to the display sequence of the information to be displayed,

the predicted visit amount of each piece of information to be displayed is determined according to a visit amount pre-estimation model, and the visit amount pre-estimation model is determined according to the type of the information to be displayed.

8. The apparatus of claim 7, wherein the plurality of different types of information includes dynamic type information and static type information, the first type information includes dynamic type information, and the presentation order determination sub-module includes:

the position dividing unit is used for dividing a plurality of display positions of the information to be displayed into a first range and a second range which are arranged in front and back;

a first position determining unit, configured to determine, by using a random arrangement rule, a first position corresponding to the dynamic type information included in the plurality of pieces of information to be displayed, where the first position belongs to the second range;

the first position allocation unit is used for determining a first position corresponding to each dynamic type information in the plurality of information to be displayed according to the predicted access amount of each dynamic type information in the plurality of information to be displayed; and

a second position allocation unit, configured to determine, according to the predicted access amount of each piece of static type information in the plurality of pieces of information to be presented, a second position corresponding to each piece of static type information in the plurality of pieces of information to be presented,

the number of the first positions corresponds to the number of the dynamic type information included in the plurality of information to be displayed, and the second positions are positions except the first positions in the plurality of display positions.

9. The apparatus of claim 6, further comprising:

the first access amount obtaining module is used for responding to the operation of the first user and obtaining a first access amount of the first user for accessing various types of information, wherein the first access amount comprises the access amount in a second preset time period before the current time;

the first access proportion determining module is used for determining a first access proportion of the first type information in the first access amount; and

a first type information number determining module, configured to determine the number of the first type information in the multiple pieces of information to be displayed according to the first access proportion and the display proportion of the first type information,

the historical access data of the information of the different types comprises the access amount in a first preset time period before the current date, and the duration of the first preset time period is longer than that of the second preset time period;

wherein, the first type information number determining module comprises:

the initial number determining submodule is used for determining the initial number of the first type information according to the display proportion of the first type information and the number of the plurality of information to be displayed; and

and the final number determining submodule is used for taking the sum of the initial number of the first type information and a preset positive value as the number of the first type information under the condition that the first access proportion is greater than a first threshold value and the display proportion of the first type information is smaller than a second threshold value.

10. The apparatus of claim 8, further comprising:

a second access amount obtaining module, configured to obtain, in response to an operation of the first user, a second access amount by which the first user accesses multiple different types of information, where the second access amount includes an access amount in a third preset time period before a current time;

the second access proportion determining module is used for determining a second access proportion of the first type information in the second access amount;

the display sequence determining submodule further comprises a second position determining unit, configured to determine, when the second access proportion is greater than a third threshold, that a position of a first piece of first type information included in the plurality of pieces of information to be displayed is a third position;

the first position determining unit is used for determining the first position of other first type information according to the number of the other first type information under the condition that the plurality of pieces of information to be shown comprise other first type information besides the first piece of first type information,

the third position belongs to the first range, the historical access data of the information of the different types comprises the access amount in a first preset time period before the current date, and the duration of the first preset time period is longer than that of the third preset time period.

11. A computer readable storage medium having stored thereon executable instructions which, when executed by a processor, implement a method according to any one of claims 1 to 5.

12. A computing device, comprising:

one or more processors storing executable instructions; and

one or more processors executing the executable instructions to implement the method of any one of claims 1-5.

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