CN111506849B - Page generation method and device - Google Patents
Page generation method and device Download PDFInfo
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- CN111506849B CN111506849B CN202010265990.7A CN202010265990A CN111506849B CN 111506849 B CN111506849 B CN 111506849B CN 202010265990 A CN202010265990 A CN 202010265990A CN 111506849 B CN111506849 B CN 111506849B
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/958—Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9535—Search customisation based on user profiles and personalisation
Abstract
The invention discloses a page generation method and device. Wherein the method comprises the following steps: receiving a user access request of a target page; acquiring user portrait data, wherein the user portrait data is determined according to historical browsing behavior data of a user; and inquiring a page display template matched with the user portrait data, loading page content information into the page display template, and generating the target page for the client to display, wherein the page display template defines the display form of the page content information. According to the scheme provided by the invention, the user portrait data reflects the browsing preference of the user, the target page in a corresponding form is generated in a targeted way based on the browsing preference of the user, thousands of people and thousands of sides are realized, the efficiency of browsing information of the user and the flow utilization rate are also improved, and the problems of low browsing efficiency and low flow utilization rate of the user caused by the fact that the same page display template is used for generating the same page for all users in the prior art are solved.
Description
Technical Field
The invention relates to the technical field of Internet, in particular to a page generation method and device.
Background
With the continuous development of internet technology, various application platforms have been developed, such as shopping applications, takeaway applications, travel applications, and the like. Users increasingly prefer to browse information online through these application platforms and select their own desired resources, such as goods or services.
However, at present, the page access request of the user is aimed at, the existing scheme generates the same page for all users, which results in monotonous display style and serious homogenization of the page, and the lack of fine design and operation results in low browsing efficiency when the user browses information, and influences the flow utilization rate of the application platform, thereby reducing commodity transaction conversion rate of the application platform.
Disclosure of Invention
In view of the foregoing, embodiments of the present invention are provided to provide a method and apparatus for generating a page that overcomes or at least partially solves the foregoing problems.
According to an aspect of an embodiment of the present invention, there is provided a page generation method, including:
receiving a user access request of a target page;
acquiring user portrait data which is determined according to historical browsing behavior data of a user;
And inquiring a page display template matched with the user portrait data, loading page content information into the page display template, and generating a target page for the client to display, wherein the page display template defines the display form of the page content information.
Optionally, the user historical browsing behavior data includes: historical content browsing behavior data; the historical content browsing behavior data includes: content type data and/or content browsing frequency data;
acquiring user portrait data further includes: and analyzing the content type data and/or the content browsing frequency data to obtain user history content type preference data as user portrait data.
Optionally, the historical content browsing behavior data includes: at least one historical content browsing behavior data specifying an application.
Optionally, before acquiring the user portrait data, the method further comprises:
counting user use frequency data of one or more applications;
at least one designated application is selected from the one or more applications based on the user usage frequency data.
Optionally, the user historical browsing behavior data includes: historical usage application information;
acquiring user portrait data further includes: and analyzing the historical use application information to obtain the historical use application type data as user portrait data.
Optionally, after querying the page display template matching the user portrait data, the method further comprises:
acquiring page content information corresponding to the template configuration information according to the template configuration information of the page display template;
the template configuration information comprises the quantity information of the single items to be displayed on the page, and if the quantity information of the single items to be displayed on the page is one, the page content information comprising the single item content information is obtained; and if the number of the single items to be displayed is multiple, acquiring page content information containing the content information of the multiple single items.
Optionally, the page display template includes: a picture type page display template;
loading the page content information into a page display template, generating a target page for client presentation further comprises:
and loading the content information of the single product into a page display template in an image-text form to generate a target page for the client to display.
Optionally, the page display template includes: a content-type page display template;
loading the page content information into a page display template, generating a target page for client presentation further comprises:
and loading at least one piece of content information into the page display template in the UGC form and/or the PGC form to generate a target page for the client to display.
Optionally, the page display template includes: an efficiency page display template;
loading the page content information into a page display template, generating a target page for client presentation further comprises:
and loading the plurality of single content information into a page display template to generate a target page for the client to display.
According to another aspect of the embodiment of the present invention, there is provided a page generating apparatus, including:
the receiving module is suitable for receiving a user access request of the target page;
the first acquisition module is suitable for acquiring user portrait data which is determined according to historical browsing behavior data of a user;
the query module is suitable for querying a page display template matched with the user image data, wherein the page display template defines a display form of page content information;
the generation module is suitable for loading the page content information into the page display template and generating a target page for the client to display.
Optionally, the user historical browsing behavior data includes: historical content browsing behavior data; the historical content browsing behavior data includes: content type data and/or content browsing frequency data;
the first acquisition module is further adapted to: and analyzing the content type data and/or the content browsing frequency data to obtain user history content type preference data as user portrait data.
Optionally, the historical content browsing behavior data includes: at least one historical content browsing behavior data specifying an application.
Optionally, the apparatus further comprises: the statistics module is suitable for counting the user use frequency data of one or more applications;
and the screening module is suitable for screening at least one appointed application from one or more applications according to the use frequency data of the user.
Optionally, the user historical browsing behavior data includes: historical usage application information;
the first acquisition module is further adapted to: and analyzing the historical use application information to obtain the historical use application type data as user portrait data.
Optionally, the apparatus further comprises: the second acquisition module is suitable for acquiring page content information corresponding to the template configuration information according to the template configuration information of the page display template;
the template configuration information comprises the quantity information of the single items to be displayed on the page, and if the quantity information of the single items to be displayed on the page is one, the page content information comprising the single item content information is obtained; and if the number of the single items to be displayed is multiple, acquiring page content information containing the content information of the multiple single items.
Optionally, the page display template includes: a picture type page display template;
The generation module is further adapted to: and loading the content information of the single product into a page display template in an image-text form to generate a target page for the client to display.
Optionally, the page display template includes: a content-type page display template;
the generation module is further adapted to: and loading at least one piece of content information into the page display template in the UGC form and/or the PGC form to generate a target page for the client to display.
Optionally, the page display template includes: an efficiency page display template;
the generation module is further adapted to: and loading the plurality of single content information into a page display template to generate a target page for the client to display.
According to yet another aspect of an embodiment of the present invention, there is provided a computing device including: the device comprises a processor, a memory, a communication interface and a communication bus, wherein the processor, the memory and the communication interface are communicated with each other through the communication bus;
the memory is used for storing at least one executable instruction, and the executable instruction enables the processor to execute the operation corresponding to the page generation method.
According to still another aspect of the embodiments of the present invention, there is provided a computer storage medium having at least one executable instruction stored therein, the executable instruction causing a processor to perform operations corresponding to the page generation method described above.
According to the scheme provided by the embodiment of the invention, the user access request of the target page is received; acquiring user portrait data, wherein the user portrait data is determined according to historical browsing behavior data of a user; and inquiring a page display template matched with the user portrait data, loading page content information into the page display template, and generating the target page for the client to display. According to the scheme provided by the invention, the user portrait data reflects the browsing preference of the user, the target page in a corresponding form is generated in a targeted way based on the browsing preference of the user, thousands of people and thousands of sides are realized, the efficiency of browsing information of the user and the flow utilization rate are also improved, and the problems of low browsing efficiency and low flow utilization rate of the user caused by the fact that the same page display template is used for generating the same page for all users in the prior art are solved.
The foregoing description is only an overview of the technical solutions of the embodiments of the present invention, and may be implemented according to the content of the specification, so that the technical means of the embodiments of the present invention can be more clearly understood, and the following specific implementation of the embodiments of the present invention will be more apparent.
Drawings
Various other advantages and benefits will become apparent to those of ordinary skill in the art upon reading the following detailed description of the preferred embodiments. The drawings are only for purposes of illustrating the preferred embodiments and are not to be construed as limiting the invention. Also, like reference numerals are used to designate like parts throughout the figures. In the drawings:
FIG. 1 shows a flow chart of a page generation method provided by an embodiment of the invention;
FIG. 2A is a flow chart illustrating a page generation method according to another embodiment of the present invention;
FIG. 2B is a schematic diagram of a target page generated from a pictorial page display template;
FIG. 2C is a schematic diagram of a target page generated from a content-type page display template;
FIG. 2D is a schematic diagram of a target page generated from an efficiency page display template;
fig. 3 is a schematic structural diagram of a page generating apparatus according to an embodiment of the present invention;
FIG. 4 illustrates a schematic diagram of a computing device provided by an embodiment of the present invention.
Detailed Description
Exemplary embodiments of the present invention will be described in more detail below with reference to the accompanying drawings. While exemplary embodiments of the present invention are shown in the drawings, it should be understood that the present invention may be embodied in various forms and should not be limited to the embodiments set forth herein. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the invention to those skilled in the art.
Fig. 1 shows a flowchart of a page generation method provided by an embodiment of the present invention. As shown in fig. 1, the method comprises the steps of:
step S101, a user access request of a target page is received.
The target page is a page which the user wants to browse, for example, can be a first page of the application, and can also be other pages in the application, for example, other Tab pages or program pages embedded in the application, or secondary pages or tertiary pages in the application, and the like; if the target page is the head page of the application, the head page can be entered by clicking an application icon or a voice control mode, and clicking the application icon or inputting voice and other operations are regarded as sending a user access request for the target page; if the target page is not the top page, the user can trigger a user access request to the target page by clicking the corresponding page. Other control modes capable of realizing access to the target page can be regarded as sending the user access request to the target page. And receiving a user access request of the target page.
Step S102, user portrait data is acquired, wherein the user portrait data is determined according to user historical browsing behavior data.
The user history browsing behavior data is data generated when a user has a browsing behavior within a history preset period, wherein a person skilled in the art can flexibly set the duration of the preset period, for example, to the past one month or three months or half year, etc. The user portrait data reflects the browsing preference of the user and shows what content the user tends to browse.
Upon receiving a user access request for a target page, a user representation may be obtained by: specifically, the user portrait data can be determined in real time when the user initiates access to the target page, for example, after receiving a user access request of the target page, the user historical browsing behavior data is obtained in real time, and the user portrait data is determined according to the user historical browsing behavior data; the user portrait data may be predetermined for any user, for example, the user history browsing behavior data is collected offline, the user portrait data is determined according to the user history browsing behavior data and stored, for example, the user identifier and the user portrait data are stored in a correlated manner, and after a user access request of a target page is received, the user portrait data of the user is obtained according to the user identifier carried in the user access request.
And step S103, inquiring a page display template matched with the user portrait data, loading page content information into the page display template, and generating a target page for the client to display.
After the user portrait data is acquired, inquiring is carried out according to the acquired user portrait data, and a page display template matched with the user portrait data is inquired, wherein the page display template defines the display form of page content information, namely, the page content information is displayed in the generated target page in what form, and the page content information can be displayed in different display forms aiming at the same page content information. The page content information is page content which is hoped to be displayed to a user through a target page, and after a page display template matched with the user portrait data is determined, the page content information is loaded into the page display template to generate the target page for the client to display.
For example, three different users access the same page, and the user portrait data corresponding to the three users are different, so that the page display templates matched with the user portrait data are different, for example, the page display templates obtained by querying for the three users are respectively: and if the page display template 1, the page display template 2 and the page display template 3 are used for respectively generating 3 target pages according to the user access requests of three users, wherein the page content information displayed by the 3 target pages is the same, but the page content information is displayed in the target pages in three different display forms.
The page display template in this embodiment does not define the presentation of different content types, that is, does not emphasize the presentation of different contents for different users, so that the page contents seen by the users are different, and does not define different page layouts, for example, it is not defined that the menu bar should be disposed on the left or right side of the target page, etc.
According to the method provided by the embodiment of the invention, the user access request of the target page is received; acquiring user portrait data, wherein the user portrait data is determined according to historical browsing behavior data of a user; and inquiring a page display template matched with the user portrait data, loading page content information into the page display template, and generating the target page for the client to display. According to the scheme provided by the invention, the user portrait data reflects the browsing preference of the user, the target page in a corresponding form is generated in a targeted way based on the browsing preference of the user, thousands of people and thousands of sides are realized, the efficiency of browsing information of the user and the flow utilization rate are also improved, and the problems of low browsing efficiency and low flow utilization rate of the user caused by the fact that the same page display template is used for generating the same page for all users in the prior art are solved.
Fig. 2 is a flowchart of a page generating method according to another embodiment of the present invention. As shown in fig. 2, the method comprises the steps of:
step S201, a user access request of a target page is received.
The target page is a page which the user wants to browse, for example, can be a first page of the application, and can also be other pages in the application, for example, other Tab pages or program pages embedded in the application, or secondary pages or tertiary pages in the application, and the like; if the target page is the head page of the application, the head page can be entered by clicking an application icon or a voice control mode, and clicking the application icon or inputting voice and other operations are regarded as sending a user access request for the target page; if the target page is not the top page, the user can trigger a user access request to the target page by clicking the corresponding page. Other control modes capable of realizing access to the target page can be regarded as sending the user access request to the target page. And receiving a user access request of the target page.
Step S202, user portrait data is acquired, wherein the user portrait data is determined according to user historical browsing behavior data.
Upon receiving a user access request for a target page, a user representation may be obtained by: specifically, the user portrait data can be determined in real time when the user initiates access to the target page, for example, after receiving a user access request of the target page, the user historical browsing behavior data is obtained in real time, and the user portrait data is determined according to the user historical browsing behavior data; the user portrait data may be predetermined for any user, for example, the user history browsing behavior data is collected offline, the user portrait data is determined according to the user history browsing behavior data and stored, for example, the user identifier and the user portrait data are stored in a correlated manner, and after a user access request of a target page is received, the user portrait data of the user is obtained according to the user identifier carried in the user access request.
Several implementations of determining user portrait data based on user historical browsing behavior data, which may be used to determine user portrait data in real-time or offline, are described in detail below:
in an alternative embodiment of the present invention, the user historical browsing behavior data includes: historical content browsing behavior data, wherein the historical content browsing behavior data is data generated by a user in the process of browsing content; the historical content browsing behavior data includes: content type data and/or content browsing frequency data, the content type data indicating what type of content is browsed, the content browsing frequency data indicating the number of times of browsing a certain type of content;
Specifically, for each browsing action of the user, which content is browsed by the user is recorded, content type data is determined through the content browsed by the user, for example, pictures or UGC content/PGC content or corresponding single items browsed by the user, and content browsing frequency data for various types of browsed content is counted, so that the content type data and/or the content browsing frequency data are analyzed to obtain user history content type preference data as user portrait data. The UGC content refers to user generated content, wherein the UGC content has the following characteristics: the user can upload the content freely, enrich the website content; PGC content refers to professional generated content, wherein PGC content has the following characteristics: classification is more specialized and content quality is more guaranteed.
By analyzing the content type data, it is found that: the user mainly browses the content of the picture type, so that the user history content type preference data can be determined to be of the picture browsing type, and the corresponding user portrait data is determined to be of the picture browsing type; for another example, if the user mainly browses the content in the UGC form and/or the PGC form, it may be determined that the user history content type preference data is a content browsing type, and the corresponding user portrait data is a content browsing type; for another example, if the user mainly browses a single item, it may be determined that the user history content type preference data is of an efficient browsing type, and the corresponding user portrait data is of an efficient browsing type.
Of course, it may also occur that the user browses a plurality of types of content, and for this case, the user history content type preference data may be determined in combination with the content browsing frequency data, for example, for each type of content data, the number of times the user browses the type of content, that is, the corresponding content browsing frequency data, the content type data having the highest content browsing frequency data is screened out, thereby determining the user history content type preference data, and the determined user history content type preference data is used as the user portrayal data. In an alternative embodiment of the present invention, the historical content browsing behavior data includes: the historical content browsing behavior data of the at least one designated application may be used to determine the user portrait data based on the historical content browsing behavior of the at least one designated application, and the specific implementation is similar to that of the above-described alternative embodiment, and will not be repeated here.
Specifically, at least one specific application may be determined by the following method: counting user use frequency data of one or more applications; at least one designated application is selected from the one or more applications based on the user usage frequency data.
The frequency data of the user use reflects the number of times that the user uses one or more applications, and it is to be noted that, for some applications, not only have independent application programs, but also can be used by the user by being embedded in other applications, for example, in the form of an applet or a page, and the frequency of the use of the applet or the page by the user and the frequency of the use of the independent application programs are counted as the frequency data of the user use of one application; for some applications, which have only a separate application, the user usage frequency data may be determined according to the number of times the user uses the separate application.
In the case where only the user usage frequency data of one application is statistically obtained, the application may be determined as a specified application; and under the condition that the user use frequency data of the plurality of applications is obtained through statistics, the user use frequency data can be compared with a preset frequency threshold value, at least one application of which the user use frequency data is larger than or equal to the preset frequency threshold value is screened out, and the screened at least one application is determined to be at least one appointed application.
Or, the user use frequency data of the plurality of applications is sorted, for example, the user use frequency is sorted according to the order from big to small or from small to big, and then the preset number of applications are screened out as the designated applications.
In another alternative embodiment of the present invention, the user historical browsing behavior data includes: history use application information, wherein the history use application information is information of applications used by a user in history, for example, application names of applications used by the user in the past. Different applications show different forms of content to users, for example, application a is mainly shown to users in the form of a picture waterfall stream; the application B is mainly displayed to the user in the UGC mode, so that historical use application information can be analyzed, the historical use application type data is obtained by analyzing the application mainly in what mode to the user, wherein the historical use application type data indicates the content is mainly displayed in what mode by the application, and the historical use application type data is used as user portrait data.
In addition, a situation may occur where the content is displayed in multiple forms, and for this situation, the user portrait data may be determined in combination with the historical content browsing behavior data, and this is specifically implemented with reference to the foregoing optional embodiment, which is not described herein.
In another optional embodiment of the present invention, user portrait data may be obtained based on a pre-trained user portrait model, specifically, user historical browsing behavior data is obtained, and the user historical browsing behavior data is processed to obtain a corresponding feature vector; and inputting the feature vector into the user portrait model for classification prediction to obtain corresponding user portrait data.
In this optional embodiment, which of the canonical user history browsing behavior data is predefined, after the user history browsing behavior data is obtained, some useless data is removed from the user history browsing behavior data, then the user history browsing behavior data is processed to obtain a corresponding feature vector, if the obtained user history browsing behavior data has corresponding behavior data, a feature value of a dimension corresponding to the behavior data is 1, and if the obtained user history browsing behavior data does not have corresponding behavior data, a feature value of a dimension corresponding to the behavior data is 0, so as to obtain a feature vector corresponding to the user history browsing behavior data.
Wherein the user portrayal model can be trained using the following method: acquiring a preset number of user historical browsing behavior data and corresponding user image data labeling results, wherein the user image data labeling results comprise: picture browsing type, content browsing type and/or efficiency browsing type; and processing the historical browsing behavior data of any user according to the historical browsing behavior data of the user to obtain corresponding feature vectors, and performing model training according to the feature vectors and the labeling result of the user portrait data to obtain a user portrait model.
More specifically, the feature vector is input into a user portrait model for training, and a user portrait data classification result corresponding to the feature vector is obtained; obtaining a user portrait model loss function according to the loss between the user portrait data classification result and the user portrait data labeling result, and updating model parameters of the user portrait model according to the user portrait model loss function; and iteratively executing the steps until the preset convergence condition is met.
Step S203, inquiring the page display template matched with the user portrait data.
In this embodiment, the association relationship between the user portrait data and the page display template is stored in advance, for example, the association between the user portrait data and the page display template is stored in a database, and after the user portrait data corresponding to the user is determined, the database can be queried according to the user portrait data to obtain the page display template matched with the user portrait data of the user. The page display template defines a display form of the page content information, that is, what form of the page content information is displayed in the generated target page, and the page content information can be displayed in different display forms according to the same page content information.
Step S204, according to the template configuration information of the page display template, obtaining page content information corresponding to the template configuration information.
The page content information is information to be displayed to a user in a target page, the page display template not only can define a display style of the page, but also can contain template configuration information, wherein the template configuration information contains the quantity information of single products to be displayed on the page, namely, the quantity of the single products to be displayed in the target page, and if the quantity information of the single products to be displayed on the page is one, the page content information containing the single product content information is acquired; if the number of the single items to be displayed is multiple, page content information containing the content information of the multiple single items is acquired, for example, the content information of the corresponding number of the single items to be displayed can be acquired from a single item library.
If the page display template is a picture type page display template, the template configuration information of the picture type page display template generally defines that the number information of the single items to be displayed on the page is one, and then the page content information containing the single item content information is obtained;
if the page display template is a content type page display template, template configuration information of the content type page display template generally defines that the number information of the single items to be displayed on the page is one or more, and then page content information containing at least one single item content information is obtained;
If the page display template is an efficiency type page display template, template configuration information of the efficiency type page display template generally defines that the number of the to-be-displayed single items of the page is multiple, and then page content information containing the content information of the multiple single items is obtained.
Step S205, if the page display template is a picture type page display template, loading the single content information into the page display template in a picture-text mode to generate a target page for the client to display.
The picture type page display template is mainly used for displaying the single content information by taking pictures as main media and taking text information as auxiliary media.
If the page display template matched with the user image data is the picture type page display template, acquiring page content information containing single content information in step S204, loading the single content information into the page display template in a picture-text mode, and generating a target page for the client to display.
Taking the single-product content information as an example of a 'Sai hundred-flavor black pepper beefsteak double-spelling package', a plurality of pictures can be used as a main medium for conveying the commodity, and the words 'Sai hundred-flavor black pepper beefsteak double-spelling package' are used as an auxiliary, and a plurality of pictures and words are loaded into a page display template to generate a target page, as shown in fig. 2B.
Step S206, if the page display template is a content type page display template, loading at least one piece of content information into the page display template in UGC form and/or PGC form to generate a target page for the client to display.
The content type page display template is mainly used for packaging at least one single content information in a UGC form and/or a PGC form, so that the single content information is displayed by taking the single content information as a main medium and taking the text information as an auxiliary medium.
If it is found that the page display template matched with the user image data is a content type page display template, in step S204, page content information including at least one piece of content information is obtained, and the at least one piece of content information is loaded into the page display template in a UGC form and/or a PGC form, so as to generate a target page for the client to display.
Taking a single-product content information as an example of a double-spelling package of black pepper beefsteak with hundred kinds of sirup, the content information of the commodity can be packaged in UGC form and/or PGC form, and the packaged single-product content information is loaded into a page display template to generate a target page, as shown in FIG. 2C.
Step S207, if the page display template is an efficiency page display template, loading a plurality of single content information into the page display template to generate a target page for the client to display.
The efficiency page display template is mainly a display mode of multi-single content information, and a user can acquire more information as much as possible by displaying a plurality of single content.
If the page display template matched with the user image data is an efficient page display template, in step S204, page content information including a plurality of single content information is obtained, and the plurality of single content information is loaded into the page display template to generate a target page for the client to display, as shown in fig. 2D, and a plurality of commodities are displayed. It should be noted that fig. 2B to 2D are only illustrative examples of "override purchase" event entries, and are not intended to be limiting.
It should be noted that, as the browsing behavior of the user occurs, the historical browsing behavior data of the user continuously changes, so that the user portrait data determined according to the historical browsing behavior data of the user may change, so that the page display template changes accordingly, and the target pages finally displayed to the user may also be different.
According to the method provided by the embodiment of the invention, the user portrait data is determined based on the historical content browsing behavior data or the historical application information, the user portrait data reflects browsing preference of the user, what type of content the user is more inclined to, the page display template is determined according to the user portrait data, the corresponding target page is generated according to the determined page display template, the target page of the device is refined, thousands of people can be realized, the efficiency of browsing information of the user and the flow utilization rate of a platform are improved, and for commodities, commodity transaction conversion rate is improved, and the problems that the browsing efficiency of the user is low and the flow utilization rate is low due to the fact that the same page display template is generated for all users in the prior art are solved.
Fig. 3 shows a schematic structural diagram of a page generating apparatus according to an embodiment of the present invention. As shown in fig. 3, the apparatus includes: a receiving module 301, a first obtaining module 302, a querying module 303 and a generating module 304.
A receiving module 301 adapted to receive a user access request of a target page;
a first acquisition module 302 adapted to acquire user portrayal data, the user portrayal data being determined from historical browsing behavior data of the user;
The query module 303 is adapted to query a page display template matched with the user image data, wherein the page display template defines a presentation form of page content information;
the generating module 304 is adapted to load the page content information into the page display template, and generate a target page for the client to display.
Optionally, the user historical browsing behavior data includes: historical content browsing behavior data; the historical content browsing behavior data includes: content type data and/or content browsing frequency data;
the first acquisition module is further adapted to: and analyzing the content type data and/or the content browsing frequency data to obtain user history content type preference data as user portrait data.
Optionally, the historical content browsing behavior data includes: at least one historical content browsing behavior data specifying an application.
Optionally, the apparatus further comprises: the statistics module is suitable for counting the user use frequency data of one or more applications;
and the screening module is suitable for screening at least one appointed application from one or more applications according to the use frequency data of the user.
Optionally, the user historical browsing behavior data includes: historical usage application information;
The first acquisition module is further adapted to: and analyzing the historical use application information to obtain the historical use application type data as user portrait data.
Optionally, the apparatus further comprises: the second acquisition module is suitable for acquiring page content information corresponding to the template configuration information according to the template configuration information of the page display template;
the template configuration information comprises the quantity information of the single items to be displayed on the page, and if the quantity information of the single items to be displayed on the page is one, the page content information comprising the single item content information is obtained; and if the number of the single items to be displayed is multiple, acquiring page content information containing the content information of the multiple single items.
Optionally, the page display template includes: a picture type page display template;
the generation module is further adapted to: and loading the content information of the single product into a page display template in an image-text form to generate a target page for the client to display.
Optionally, the page display template includes: a content-type page display template;
the generation module is further adapted to: and loading at least one piece of content information into the page display template in the UGC form and/or the PGC form to generate a target page for the client to display.
Optionally, the page display template includes: an efficiency page display template;
the generation module is further adapted to: and loading the plurality of single content information into a page display template to generate a target page for the client to display.
According to the device provided by the embodiment of the invention, the user access request of the target page is received; acquiring user portrait data, wherein the user portrait data is determined according to historical browsing behavior data of a user; and inquiring a page display template matched with the user portrait data, loading page content information into the page display template, and generating the target page for the client to display. According to the scheme provided by the invention, the user portrait data reflects the browsing preference of the user, the target page in a corresponding form is generated in a targeted way based on the browsing preference of the user, thousands of people and thousands of sides are realized, the efficiency of browsing information of the user and the flow utilization rate are also improved, and the problems of low browsing efficiency and low flow utilization rate of the user caused by the fact that the same page display template is used for generating the same page for all users in the prior art are solved.
Embodiments of the present invention provide a non-volatile computer storage medium storing at least one executable instruction that may perform the page generation method of any of the method embodiments described above.
FIG. 4 illustrates a schematic diagram of a computing device according to an embodiment of the present invention, and the embodiment of the present invention is not limited to a specific implementation of the computing device.
As shown in fig. 4, the computing device may include: a processor 402, a communication interface (Communications Interface) 404, a memory 406, and a communication bus 408.
Wherein: processor 402, communication interface 404, and memory 406 communicate with each other via communication bus 408. A communication interface 404 for communicating with network elements of other devices, such as clients or other servers. Processor 402, for executing program 410, may specifically perform the relevant steps described above in the page generation method embodiments for a computing device.
In particular, program 410 may include program code including computer-operating instructions.
The processor 402 may be a central processing unit CPU, or a specific integrated circuit ASIC (Application Specific Integrated Circuit), or one or more integrated circuits configured to implement embodiments of the present invention. The one or more processors included by the computing device may be the same type of processor, such as one or more CPUs; but may also be different types of processors such as one or more CPUs and one or more ASICs.
Memory 406 for storing programs 410. Memory 406 may comprise high-speed RAM memory or may also include non-volatile memory (non-volatile memory), such as at least one disk memory.
Program 410 may be specifically operative to cause processor 402 to perform the page generation method of any of the method embodiments described above. The specific implementation of each step in the procedure 410 may refer to the corresponding step and corresponding description in the unit in the above page generation embodiment, which is not repeated herein. It will be clear to those skilled in the art that, for convenience and brevity of description, specific working procedures of the apparatus and modules described above may refer to corresponding procedure descriptions in the foregoing method embodiments, which are not repeated herein.
The algorithms or displays presented herein are not inherently related to any particular computer, virtual system, or other apparatus. Various general-purpose systems may also be used with the teachings herein. The required structure for a construction of such a system is apparent from the description above. In addition, embodiments of the present invention are not directed to any particular programming language. It will be appreciated that the teachings of embodiments of the present invention described herein may be implemented in a variety of programming languages, and the above description of specific languages is provided for disclosure of enablement and best mode of the embodiments of the present invention.
In the description provided herein, numerous specific details are set forth. However, it is understood that embodiments of the invention may be practiced without these specific details. In some instances, well-known methods, structures and techniques have not been shown in detail in order not to obscure an understanding of this description.
Similarly, it should be appreciated that in the above description of exemplary embodiments of the invention, various features of the embodiments of the invention are sometimes grouped together in a single embodiment, figure, or description thereof for the purpose of streamlining the disclosure and aiding in the understanding of one or more of the various inventive aspects. However, the disclosed method should not be construed as reflecting the intention that: i.e., an embodiment of the invention that is claimed, requires more features than are expressly recited in each claim. Rather, as the following claims reflect, inventive aspects lie in less than all features of a single foregoing disclosed embodiment. Thus, the claims following the detailed description are hereby expressly incorporated into this detailed description, with each claim standing on its own as a separate embodiment of this invention.
Those skilled in the art will appreciate that the modules in the apparatus of the embodiments may be adaptively changed and disposed in one or more apparatuses different from the embodiments. The modules or units or components of the embodiments may be combined into one module or unit or component and, furthermore, they may be divided into a plurality of sub-modules or sub-units or sub-components. Any combination of all features disclosed in this specification (including any accompanying claims, abstract and drawings), and all of the processes or units of any method or apparatus so disclosed, may be used in combination, except insofar as at least some of such features and/or processes or units are mutually exclusive. Each feature disclosed in this specification (including any accompanying claims, abstract and drawings), may be replaced by alternative features serving the same, equivalent or similar purpose, unless expressly stated otherwise.
Furthermore, those skilled in the art will appreciate that while some embodiments herein include some features but not others included in other embodiments, combinations of features of different embodiments are meant to be within the scope of the invention and form different embodiments. For example, in the following claims, any of the claimed embodiments can be used in any combination.
Various component embodiments of the invention may be implemented in hardware, or in software modules running on one or more processors, or in a combination thereof. Those skilled in the art will appreciate that some or all of the functionality of some or all of the components according to embodiments of the present invention may be implemented in practice using a microprocessor or Digital Signal Processor (DSP). Embodiments of the present invention may also be implemented as a device or apparatus program (e.g., a computer program and a computer program product) for performing a portion or all of the methods described herein. Such a program embodying the embodiments of the present invention may be stored on a computer readable medium, or may have the form of one or more signals. Such signals may be downloaded from an internet website, provided on a carrier signal, or provided in any other form.
It should be noted that the above-mentioned embodiments illustrate rather than limit the invention, and that those skilled in the art will be able to design alternative embodiments without departing from the scope of the appended claims. In the claims, any reference signs placed between parentheses shall not be construed as limiting the claim. The word "comprising" does not exclude the presence of elements or steps not listed in a claim. The word "a" or "an" preceding an element does not exclude the presence of a plurality of such elements. Embodiments of the invention may be implemented by means of hardware comprising several distinct elements, and by means of a suitably programmed computer. In the unit claims enumerating several means, several of these means may be embodied by one and the same item of hardware. The use of the words first, second, third, etc. do not denote any order. These words may be interpreted as names. The steps in the above embodiments should not be construed as limiting the order of execution unless specifically stated.
Claims (18)
1. A page generation method, comprising:
receiving a user access request of a target page;
acquiring user portrait data, wherein the user portrait data is determined according to historical browsing behavior data of a user;
inquiring a page display template matched with the user portrait data, loading page content information into the page display template, and generating the target page for client display, wherein the page display template defines a display form of the page content information;
after the page display template matched with the user portrait data is queried, acquiring page content information corresponding to the template configuration information according to the template configuration information of the page display template; the template configuration information comprises the quantity information of the single items to be displayed on the page, and if the quantity information of the single items to be displayed on the page is one, the page content information comprising the content information of the single items is obtained; and if the number information of the single items to be displayed is a plurality of, acquiring page content information containing the content information of the plurality of single items.
2. The method of claim 1, wherein the user historical browsing behavior data comprises: historical content browsing behavior data; the historical content browsing behavior data includes: content type data and/or content browsing frequency data;
The obtaining user portrait data further includes: and analyzing the content type data and/or the content browsing frequency data to obtain user history content type preference data as user portrait data.
3. The method of claim 2, wherein the historical content browsing behavior data comprises: at least one historical content browsing behavior data specifying an application.
4. A method according to claim 3, wherein prior to said obtaining user representation data, the method further comprises:
counting user use frequency data of one or more applications;
and screening the at least one appointed application from the one or more applications according to the using frequency data of the user.
5. The method of claim 1, wherein the user historical browsing behavior data comprises: historical usage application information;
the obtaining user portrait data further includes: and analyzing the historical use application information to obtain historical use application type data as user portrait data.
6. The method of any of claims 1-5, wherein the page display template comprises: a picture type page display template;
The loading of the page content information into the page display template, the generating of the target page for the client to display, further comprises:
and loading the single content information into the page display template in an image-text form to generate the target page for the client to display.
7. The method of any of claims 1-5, wherein the page display template comprises: a content-type page display template;
the loading of the page content information into the page display template, the generating of the target page for the client to display, further comprises:
and loading at least one piece of content information into the page display template through a UGC form and/or a PGC form, and generating the target page for the client to display.
8. The method of any of claims 1-5, wherein the page display template comprises: an efficiency page display template;
the loading of the page content information into the page display template, the generating of the target page for the client to display, further comprises:
and loading the plurality of single content information into the page display template to generate the target page for the client to display.
9. A page generating apparatus comprising:
the receiving module is suitable for receiving a user access request of the target page;
the first acquisition module is suitable for acquiring user portrait data which is determined according to historical browsing behavior data of a user;
the query module is suitable for querying a page display template matched with the user portrait data, wherein the page display template defines a display form of page content information;
the generation module is suitable for loading page content information into the page display template and generating the target page for the client to display;
the second acquisition module is suitable for acquiring page content information corresponding to the template configuration information according to the template configuration information of the page display template; the template configuration information comprises the quantity information of the single items to be displayed on the page, and if the quantity information of the single items to be displayed on the page is one, the page content information comprising the content information of the single items is obtained; and if the number information of the single items to be displayed is a plurality of, acquiring page content information containing the content information of the plurality of single items.
10. The apparatus of claim 9, wherein the user historical browsing behavior data comprises: historical content browsing behavior data; the historical content browsing behavior data includes: content type data and/or content browsing frequency data;
The first acquisition module is further adapted to: and analyzing the content type data and/or the content browsing frequency data to obtain user history content type preference data as user portrait data.
11. The apparatus of claim 10, wherein the historical content browsing behavior data comprises: at least one historical content browsing behavior data specifying an application.
12. The apparatus of claim 11, wherein the apparatus further comprises:
the statistics module is suitable for counting the user use frequency data of one or more applications;
and the screening module is suitable for screening the at least one appointed application from the one or more applications according to the user use frequency data.
13. The apparatus of claim 9, wherein the user historical browsing behavior data comprises: historical usage application information;
the first acquisition module is further adapted to: and analyzing the historical use application information to obtain historical use application type data as user portrait data.
14. The apparatus of any of claims 9-13, wherein the page display template comprises: a picture type page display template;
The generation module is further adapted to: and loading the single content information into the page display template in an image-text form to generate the target page for the client to display.
15. The apparatus of any of claims 9-13, wherein the page display template comprises: a content-type page display template;
the generation module is further adapted to: and loading at least one piece of content information into the page display template through a UGC form and/or a PGC form, and generating the target page for the client to display.
16. The apparatus of any of claims 9-13, wherein the page display template comprises: an efficiency page display template;
the generation module is further adapted to: and loading the plurality of single content information into the page display template to generate the target page for the client to display.
17. A computing device, comprising: the device comprises a processor, a memory, a communication interface and a communication bus, wherein the processor, the memory and the communication interface complete communication with each other through the communication bus;
the memory is configured to store at least one executable instruction, where the executable instruction causes the processor to perform the operations corresponding to the page generation method according to any one of claims 1 to 8.
18. A computer storage medium having stored therein at least one executable instruction for causing a processor to perform operations corresponding to the page generation method of any one of claims 1-8.
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| CN112783984A (en) * | 2021-02-10 | 2021-05-11 | 中国人民银行数字货币研究所 | Information display method and device |
| CN112597147A (en) * | 2021-03-02 | 2021-04-02 | 北京轻松筹信息技术有限公司 | Method for generating scene configuration strategy, scene configuration method and device thereof |
| CN112667914B (en) * | 2021-03-15 | 2021-06-08 | 北京孵家科技股份有限公司 | Content matrix display method, device and system based on neural network |
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| CN113298572A (en) * | 2021-06-16 | 2021-08-24 | 口碑(上海)信息技术有限公司 | Page display method and device and computer equipment |
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| CN114003806A (en) * | 2021-09-27 | 2022-02-01 | 五八有限公司 | Content display method and device, electronic equipment and readable medium |
| CN114625975B (en) * | 2022-05-16 | 2022-08-09 | 山东省科院易达科技咨询有限公司 | Knowledge graph-based customer behavior analysis system |
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