CN111680241A - Page layout method and device and electronic equipment - Google Patents
Page layout method and device and electronic equipment Download PDFInfo
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- CN111680241A CN111680241A CN202010299206.4A CN202010299206A CN111680241A CN 111680241 A CN111680241 A CN 111680241A CN 202010299206 A CN202010299206 A CN 202010299206A CN 111680241 A CN111680241 A CN 111680241A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/958—Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
- G06F3/01—Input arrangements or combined input and output arrangements for interaction between user and computer
- G06F3/048—Interaction techniques based on graphical user interfaces [GUI]
- G06F3/0481—Interaction techniques based on graphical user interfaces [GUI] based on specific properties of the displayed interaction object or a metaphor-based environment, e.g. interaction with desktop elements like windows or icons, or assisted by a cursor's changing behaviour or appearance
- G06F3/04817—Interaction techniques based on graphical user interfaces [GUI] based on specific properties of the displayed interaction object or a metaphor-based environment, e.g. interaction with desktop elements like windows or icons, or assisted by a cursor's changing behaviour or appearance using icons
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F8/00—Arrangements for software engineering
- G06F8/30—Creation or generation of source code
- G06F8/38—Creation or generation of source code for implementing user interfaces
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F9/00—Arrangements for program control, e.g. control units
- G06F9/06—Arrangements for program control, e.g. control units using stored programs, i.e. using an internal store of processing equipment to receive or retain programs
- G06F9/44—Arrangements for executing specific programs
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- G06F9/44521—Dynamic linking or loading; Link editing at or after load time, e.g. Java class loading
- G06F9/44526—Plug-ins; Add-ons
Abstract
An embodiment of the present specification provides a page layout method, where page content information is obtained and includes a general component, an event processing function, content data, and attribute data, where the attribute data includes position attribute data, and different position attribute data correspond to different resource bits in a page, and the page content information is combined to generate a page layout file, and a layout adjustment rule is configured. The page layout adjustment rule is utilized, the combination of the page content information is adjusted according to the actual click effect data of the user on the universal component, the page layout is further adjusted, and the page layout file is generated.
Description
Technical Field
The present application relates to the field of internet, and in particular, to a method and an apparatus for page layout, and an electronic device.
Background
The existing page layout method is that a server acquires or queries page content information (such as a general component, an event processing function, and the like), combines the page content information to generate page layout information, and the page layout information is utilized to provide a page access service for a terminal.
In a page display scene with resource bits, the page layout method in the mode has poor flexibility and low utilization rate of the resource bits.
Disclosure of Invention
The embodiment of the specification provides a page layout method, a page layout device and electronic equipment, which are used for improving the flexibility of page layout and the utilization rate of resource bits.
An embodiment of the present specification provides a page layout method, including:
acquiring page content information, wherein the page content information comprises a general component, an event processing function, content data and attribute data, the attribute data comprises position attribute data, and different position attribute data correspond to different resource positions in a page;
combining the page content information to generate a page layout file, and configuring a layout adjustment rule for the page layout file;
displaying a page to a user by using the page layout file, and acquiring actual click effect data of the user on the universal component;
and adjusting the page layout by adjusting the combination of the page content information according to the actual click effect data of the general component by utilizing the page layout adjustment rule and generating a page layout file.
Optionally, the configuring a layout adjustment rule for the page layout file includes:
presetting reference click effect data for each position attribute data, and constructing a page layout adjustment rule by using the reference click effect data of the position attribute data;
the adjusting the page layout by adjusting the combination of the page content information and generating the page layout file according to the actual click effect data of the general component by using the page layout adjustment rule includes:
determining a first general component with actual click effect data lower than the reference click effect data according to the reference click effect data of the position attribute data and the actual click effect data of the general component, and adjusting the first position attribute data currently combined with the first general component to be combined with a second general component which is a general component different from the first general component.
Optionally, the presetting of the reference click effect data for each piece of location attribute data includes:
the method comprises the steps of collecting dragging behavior data of a user on icons displayed in a page, and presetting reference click effect data for attribute data of each position based on the dragging behavior data.
Optionally, the constructing a page layout adjustment rule by using the reference click effect data of the position attribute data further includes:
presetting target click effect data for each general component, and constructing a page layout adjustment rule by using the reference click effect data of the position attribute data and the target click effect data of the general component;
the adjusting the page layout by adjusting the combination of the page content information and generating a page layout file according to the actual click effect data of the general component by using the page layout adjustment rule, further comprising:
determining a third general component with actual click effect data higher than target click effect data, and determining third position attribute data currently combined with the third general component;
determining fourth location attribute data having reference click effect data lower than the third location attribute data;
combining the third utility component with the fourth location attribute data.
Optionally, the adjusting the page layout by adjusting the combination of the page content information according to the actual click effect data of the general component by using the page layout adjustment rule and generating a page layout file, further includes:
selecting a fourth common component of reference click effect data of which the target click effect data is lower than the third position attribute data from the common components of which the actual click effect data is lower than the target click effect data;
combining the fourth common component with the third location attribute data.
Optionally, the method further comprises:
clustering by using the obtained actual operation effect data of each universal component, and dividing the guest groups based on clustering results;
the adjusting the page layout by adjusting the combination of the page content information and generating the page layout file according to the actual click effect data of the general component by using the page layout adjustment rule includes:
and adjusting the page layout by adjusting the combination of the page content information according to the page layout adjustment rule and the divided guest groups and the actual click effect data of each guest group to each universal component, and generating different page layout files for different guest group users.
Optionally, the acquiring actual click effect data of the user on the general component includes:
when a user clicks a general component, an event processing function combined with the general component responds to the clicking operation to process and generate and report clicking behavior data of the general component;
and determining at least one of the actual click rate and the actual click frequency of each general component according to the reported click behavior data of each general component.
Optionally, the acquiring actual click effect data of the user on the general component further includes:
presetting a layout adjustment period, and acquiring actual click effect data on the universal component collected in the current layout adjustment period;
the adjusting of the page layout and generating the page layout file include:
and periodically adjusting the page layout according to the layout adjustment period and generating a page layout file.
Optionally, the generic component comprises an activity icon and an activity link configured for the activity icon.
An embodiment of the present specification further provides a device for page layout, including:
the rule configuration module is used for acquiring page content information, wherein the page content information comprises a general component, an event processing function, content data and attribute data, the attribute data comprises position attribute data, and different position attribute data correspond to different resource bits in a page;
combining the page content information to generate a page layout file, and configuring a layout adjustment rule for the page layout file;
the rule execution module is used for displaying a page to a user by using the page layout file and acquiring actual click effect data of the user on the universal component;
and adjusting the page layout by adjusting the combination of the page content information according to the actual click effect data of the general component by utilizing the page layout adjustment rule and generating a page layout file.
Optionally, the configuring a layout adjustment rule for the page layout file includes:
presetting reference click effect data for each position attribute data, and constructing a page layout adjustment rule by using the reference click effect data of the position attribute data;
the adjusting the page layout by adjusting the combination of the page content information and generating the page layout file according to the actual click effect data of the general component by using the page layout adjustment rule includes:
determining a first general component with actual click effect data lower than the reference click effect data according to the reference click effect data of the position attribute data and the actual click effect data of the general component, and adjusting the first position attribute data currently combined with the first general component to be combined with a second general component which is a general component different from the first general component.
Optionally, the presetting of the reference click effect data for each piece of location attribute data includes:
the method comprises the steps of collecting dragging behavior data of a user on icons displayed in a page, and presetting reference click effect data for attribute data of each position based on the dragging behavior data.
Optionally, the constructing a page layout adjustment rule by using the reference click effect data of the position attribute data further includes:
presetting target click effect data for each general component, and constructing a page layout adjustment rule by using the reference click effect data of the position attribute data and the target click effect data of the general component;
the adjusting the page layout by adjusting the combination of the page content information and generating a page layout file according to the actual click effect data of the general component by using the page layout adjustment rule, further comprising:
determining a third general component with actual click effect data higher than target click effect data, and determining third position attribute data currently combined with the third general component;
determining fourth location attribute data having reference click effect data lower than the third location attribute data;
combining the third utility component with the fourth location attribute data.
Optionally, the adjusting the page layout by adjusting the combination of the page content information according to the actual click effect data of the general component by using the page layout adjustment rule and generating a page layout file, further includes:
selecting a fourth common component of reference click effect data of which the target click effect data is lower than the third position attribute data from the common components of which the actual click effect data is lower than the target click effect data;
combining the fourth common component with the third location attribute data.
Optionally, the system further comprises a guest group dividing module, configured to:
clustering by using the obtained actual operation effect data of each universal component, and dividing the guest groups based on clustering results;
the adjusting the page layout by adjusting the combination of the page content information and generating the page layout file according to the actual click effect data of the general component by using the page layout adjustment rule includes:
and adjusting the page layout by adjusting the combination of the page content information according to the page layout adjustment rule and the divided guest groups and the actual click effect data of each guest group to each universal component, and generating different page layout files for different guest group users.
Optionally, the acquiring actual click effect data of the user on the general component includes:
when a user clicks a general component, an event processing function combined with the general component responds to the clicking operation to process and generate and report clicking behavior data of the general component;
and determining at least one of the actual click rate and the actual click frequency of each general component according to the reported click behavior data of each general component.
Optionally, the acquiring actual click effect data of the user on the general component further includes:
presetting a layout adjustment period, and acquiring actual click effect data on the universal component collected in the current layout adjustment period;
the adjusting of the page layout and generating the page layout file include:
and periodically adjusting the page layout according to the layout adjustment period and generating a page layout file.
Optionally, the generic component comprises an activity icon and an activity link configured for the activity icon.
An embodiment of the present specification further provides an electronic device, where the electronic device includes:
a processor; and the number of the first and second groups,
a memory storing computer-executable instructions that, when executed, cause the processor to perform any of the methods described above.
The present specification also provides a computer readable storage medium, wherein the computer readable storage medium stores one or more programs which, when executed by a processor, implement any of the above methods.
In various technical solutions provided in the embodiments of the present specification, a combination of page content information is adjusted by using a page layout adjustment rule based on actual click effect data of a user on a general component, so as to adjust a page layout and generate a page layout file.
Drawings
The accompanying drawings, which are included to provide a further understanding of the application and are incorporated in and constitute a part of this application, illustrate embodiment(s) of the application and together with the description serve to explain the application and not to limit the application. In the drawings:
FIG. 1 is a schematic diagram illustrating a method for page layout according to an embodiment of the present disclosure;
FIG. 2 is a schematic structural diagram of an apparatus for page layout according to an embodiment of the present disclosure;
fig. 3 is a schematic structural diagram of an electronic device provided in an embodiment of the present disclosure;
fig. 4 is a schematic diagram of a computer-readable medium provided in an embodiment of the present specification.
Detailed Description
The applicant finds that in a page display scenario with resource bits, resource bits at different positions in a page often generate different business effects (such as click rate), and the reasons causing such a situation may be multiple, for example, the difference in position often causes a difference in operation convenience, or an order (such as from top to bottom) existing when a user browses a page, and these reasons all cause the potential popularization capabilities of the resource bits at different positions to differ.
Nowadays, as the resource bits are more and more emphasized, it is necessary to provide a page layout method with high flexibility and high utilization rate of the resource bits.
An embodiment of the present specification provides a page layout method, including:
acquiring page content information, wherein the page content information comprises a general component, an event processing function, content data and attribute data, the attribute data comprises position attribute data, and different position attribute data correspond to different resource positions in a page;
combining the page content information to generate a page layout file, and configuring a layout adjustment rule for the page layout file;
displaying a page to a user by using the page layout file, and acquiring actual click effect data of the user on the universal component;
and adjusting the page layout by adjusting the combination of the page content information according to the actual click effect data of the general component by utilizing the page layout adjustment rule and generating a page layout file.
The actual feedback of the user to the page layout can be reflected by the actual click effect data of the user to the universal component, so that the combination of the page content information is adjusted by utilizing the page layout adjusting rule according to the actual click effect data of the user to the universal component, the page layout is further adjusted, the flexibility of the page layout can be improved, and the utilization rate of resource positions in the page is improved.
Exemplary embodiments of the present invention will now be described more fully with reference to the accompanying drawings. The exemplary embodiments, however, may be embodied in many different forms and should not be construed as limited to the embodiments set forth herein. Rather, these exemplary embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the concept of the invention to those skilled in the art. The same reference numerals denote the same or similar elements, components, or parts in the drawings, and thus their repetitive description will be omitted.
Features, structures, characteristics or other details described in a particular embodiment do not preclude the fact that the features, structures, characteristics or other details may be combined in a suitable manner in one or more other embodiments in accordance with the technical idea of the invention.
In describing particular embodiments, the present invention has been described with reference to features, structures, characteristics or other details that are within the purview of one skilled in the art to provide a thorough understanding of the embodiments. One skilled in the relevant art will recognize, however, that the invention may be practiced without one or more of the specific features, structures, characteristics, or other details.
The flow charts shown in the drawings are merely illustrative and do not necessarily include all of the contents and operations/steps, nor do they necessarily have to be performed in the order described. For example, some operations/steps may be decomposed, and some operations/steps may be combined or partially combined, so that the actual execution sequence may be changed according to the actual situation.
The block diagrams shown in the figures are functional entities only and do not necessarily correspond to physically separate entities. I.e. these functional entities may be implemented in the form of software, or in one or more hardware modules or integrated circuits, or in different networks and/or processor means and/or microcontroller means.
The term "and/or" and/or "includes all combinations of any one or more of the associated listed items.
Fig. 1 is a schematic diagram of a method for page layout according to an embodiment of the present disclosure, where the method may include:
s101, page content information is obtained, wherein the page content information can comprise a universal component, an event processing function, content data and attribute data, the attribute data can comprise position attribute data, and different position attribute data correspond to different resource bits in a page.
In the embodiment of the present specification, the page content information may be various page elements and configuration data stored in the server in advance, and described from another point of view, and the page content information may also be in the form of general components, functions, content data, and configuration data.
In one embodiment, the page may show the activity for the user to operate through the resource bit, and then the generic component may be an activity icon; the event processing function may be a monitoring rule for monitoring user operations, for example, when a user clicks, the event processing function identifies the user behavior and sends a monitoring result to the server; the attribute data may include location attribute data, with different location attribute data corresponding to different resource bits in the page; the attribute data may be display effect data such as color, etc., and the content data may include links embedded under the active icons, etc., which are not specifically limited and set forth herein.
Thus, in embodiments of the present specification, a generic component may include an active icon and an active link configured for the active icon.
Other specific forms of the general components are not specifically set forth or limited herein.
Thus, by combining the page content information, the relationship of the resource bits to the activity being exposed can be described.
S102, combining the page content information to generate a page layout file, and configuring a layout adjustment rule for the page layout file.
In an embodiment of this specification, the combining the page content information to generate a page layout file may include:
the generic component with the active icon is combined with the location attribute data corresponding to the resource bits.
In this way, the generated page layout file may reflect the layout of the active icon pages.
In an embodiment of this specification, the combining the page content information to generate a page layout file may include:
the plurality of generic components and the plurality of location attribute data are combined such that the generated page layout file provides a user with a page having a plurality of resource slots, different resource slots exhibiting different activities.
Of course, in order to realize that the page has the display function and the interaction function, other page content information also needs to be combined, and is not described in detail herein.
In an embodiment of this specification, configuring a layout adjustment rule for the page layout file may include:
presetting reference click effect data for each position attribute data, and constructing a page layout adjustment rule by using the reference click effect data of the position attribute data.
Due to the fact that the popularization capabilities of the resource positions corresponding to the attribute data at different positions are different, the higher click rate can be obtained at some resource positions and the lower click rate can be obtained at other resource positions in the same activity.
Therefore, in order to fully utilize the inherent popularization capability of the resource, a reference click rate is preset for the resource position.
Specifically, the setting may be according to the operation habit or the reading habit of the user. For example, a reference click rate is preset for the resource bits according to at least one of the click behavior and the drag behavior of the user.
In particular, this may be: for the frequently clicked positions of the user, presetting a higher reference click rate for the corresponding position attribute data; if the user drags the frequently used application to a certain position, a higher reference click rate is preset for the position.
Therefore, in this embodiment of the present specification, the presetting of the reference click effect data for each piece of location attribute data may include:
the method comprises the steps of collecting dragging behavior data of a user on icons displayed in a page, and presetting reference click effect data for attribute data of each position based on the dragging behavior data.
Considering a practical scenario, when popularizing, each resource position actually has a certain cost, no matter the actual cost or the opportunity cost, therefore, when popularizing activities, a certain click rate target is often set for the promoted activities, as long as the target is reached, the popularizing effect is considered to be reached, and exceeding the target probably means that more costs are paid, therefore, when laying out pages, layout can be performed by combining the factors.
Therefore, in this embodiment of the present specification, the constructing a page layout adjustment rule by using the reference click effect data of the position attribute data may further include:
target click effect data are preset for each general component, and a page layout adjustment rule is established by using the reference click effect data of the position attribute data and the target click effect data of the general components.
And S103, displaying a page to a user by using the page layout file, and acquiring actual click effect data of the user on the general component.
In this embodiment of the present specification, the acquiring actual click effect data of the user on the general component may include:
when a user clicks a general component, an event processing function combined with the general component responds to the clicking operation to process and generate and report clicking behavior data of the general component;
and determining at least one of the actual click rate and the actual click frequency of each general component according to the reported click behavior data of each general component.
When a page is presented to a user using the page layout file, the generic component may present an icon, such as a promoted activity icon, to the user. The terminal can determine the display area or the display position of the activity icon, namely the resource bit according to the position attribute data.
And S104, adjusting the page layout by adjusting the combination of the page content information according to the actual click effect data of the universal component by utilizing the page layout adjustment rule and generating a page layout file.
The page layout adjustment rule is utilized, the combination of the page content information is adjusted according to the actual click effect data of the user on the universal component, the page layout is further adjusted, and the page layout file is generated.
In this embodiment of the present specification, if in S102, the configuring a layout adjustment rule for the page layout file includes:
presetting reference click effect data for each position attribute data, and constructing a page layout adjustment rule by using the reference click effect data of the position attribute data;
then, the adjusting the page layout by adjusting the combination of the page content information according to the actual click effect data of the general component by using the page layout adjustment rule to generate a page layout file may include:
determining a first general component with actual click effect data lower than the reference click effect data according to the reference click effect data of the position attribute data and the actual click effect data of the general component, and adjusting the first position attribute data currently combined with the first general component to be combined with a second general component which is a general component different from the first general component.
This may mean that, in an application scenario, after an activity icon is displayed through a certain resource position, an actual click rate of a user performed at the resource position is lower than a reference click rate of the resource position.
This is likely due to the activity itself being less attractive to the user, such that the resource bit does not take advantage of its location.
Therefore, to no longer continue to waste the advantage of this resource bit, we provide this opportunity to expose in the resource bit to other activities.
Therefore, by determining that the actual click effect data is lower than the first general component of the reference click effect data, the first position attribute data currently combined with the first general component is adjusted to be combined with the second general component, and because the possibility of exerting the advantage of the resource position is provided by displaying other activities, compared with the situation that the advantage of the resource position cannot be necessarily exerted by continuously displaying the first general component at the resource position corresponding to the first position attribute data, the utilization rate of the resource position is improved.
Preferably, the second common component may be selected from common components having actual click effect data higher than the first common component.
The second general component may be a general component other than the page layout file generated in S102, or may be a general component in the page layout file generated in S102, which is not specifically described herein.
In consideration of an application scenario, if the actual click effect data of the general component is matched with the target click effect data of the general component after the layout is adjusted, the overall promotion effect can be improved, and the overall utilization efficiency of a plurality of resource bits in a page can be improved.
Therefore, in this embodiment of the present specification, if in S1022, the constructing a page layout adjustment rule by using the reference click effect data of the position attribute data further includes:
presetting target click effect data for each general component, and constructing a page layout adjustment rule by using the reference click effect data of the position attribute data and the target click effect data of the general component;
then, the adjusting the page layout by adjusting the combination of the page content information according to the actual click effect data of the general component by using the page layout adjustment rule to generate a page layout file may further include:
determining a third general component with actual click effect data higher than target click effect data, and determining third position attribute data currently combined with the third general component;
determining fourth location attribute data having reference click effect data lower than the third location attribute data;
combining the third utility component with the fourth location attribute data.
The actual click rate of the third general component is higher, so that the third general component can be understood as high-quality activity, and for the activity, even if the activity is displayed by using poorer resource positions, the third general component still can obtain higher click rate; on the contrary, if the activity is shown by a good resource bit, although the click rate of the activity can be improved to the highest, the activity itself has a strong ability to attract clicks, so that the gain effect of the position advantage of the resource bit on the click rate cannot be fully exerted, and the part of the actual click rate higher than the target click rate is actually wasted.
In the embodiment, the fourth location attribute data with a lower reference click rate is combined with the third general component, so that the target click rate can be achieved through the advantages of the activities corresponding to the third general component, the third location attribute data with the location advantages can be vacated, the location advantages of the third location attribute data are further mined by adjusting the page layout, and the utilization efficiency of the resource location is improved.
Still, with the idea that the actual click effect data of the universal component is matched with the target click effect data of the universal component, after a resource position with an advantageous position is vacated, the position advantage of the resource position can be utilized to show activities with insufficient attraction, and the disadvantage of the activities is reduced through the position advantage of the resource position, so that the activities reach the target click rate.
Therefore, in this embodiment of the present specification, the adjusting the page layout by using the page layout adjustment rule and based on the actual click effect data of the general component by adjusting the combination of the page content information to generate a page layout file may further include:
selecting a fourth common component of reference click effect data of which the target click effect data is lower than the third position attribute data from the common components of which the actual click effect data is lower than the target click effect data;
combining the fourth common component with the third location attribute data.
Since the fourth common component is selected from the common components having the actual click effect data lower than the target click effect data, it indicates that the fourth common component itself has a weak ability to attract the user's click. And because the reference click effect data of the third position attribute data is higher than the target click effect data, the resource position corresponding to the third position attribute data can improve the click rate of the fourth universal component by utilizing the position advantage of the resource position, thereby weakening the self disadvantage of the activity corresponding to the universal component and improving the display effect of the resource position.
In an application scenario, this can mean that a high-quality activity is easy to attract users, so that the actual click rate of the activity is higher than the preset target click rate, and at this time, the activity is moved to a resource position with a position disadvantage for display, so that the activity still can obtain a higher click rate under the influence of the attraction of the activity, and the vacated resource position with the position advantage promotes the overall utilization rate of a plurality of resource positions in a page; further, for inferior activities with the actual click rate lower than the target click rate, the inferior activities are moved to a better resource position, the influence of the inferior potential of the activities is weakened by the position advantage of the resource position, the activities are promoted to reach the target click rate, and the actual click effect of the universal component is matched with the target click effect.
It can be seen that, the above various embodiments do not simply move the activity requiring a higher click rate to the dominant resource bit, but start from the overall display effect of a plurality of resource bits in the page, and improve the number of target click effects achieved by using the components after adjusting the layout, thereby fully utilizing the resource bits in the page.
In the embodiment of the present specification, the method may further include:
clustering by using the obtained actual operation effect data of each universal component, and dividing the guest groups based on clustering results;
the adjusting the page layout by adjusting the combination of the page content information and generating the page layout file according to the actual click effect data of the general component by using the page layout adjustment rule may include:
and adjusting the page layout by adjusting the combination of the page content information according to the page layout adjustment rule and the divided guest groups and the actual click effect data of each guest group to each universal component, and generating different page layout files for different guest group users.
Through dividing the guest groups, the clicking habits of different guest groups on the resource positions can be accurately mined, and the page layout file is generated by utilizing the mode, so that the utilization rate of the resource positions can be more effectively improved.
In this embodiment of the present specification, if in S103, the acquiring actual click effect data of the user on the general component further includes:
presetting a layout adjustment period, and acquiring actual click effect data on the universal component collected in the current layout adjustment period;
then, the adjusting the page layout and generating the page layout file may include:
and periodically adjusting the page layout according to the layout adjustment period and generating a page layout file.
The page layout file is generated by presetting a layout adjustment period and periodically adjusting the page layout according to the layout adjustment period, so that the change of the clicking habit of a user can be adapted.
In the embodiment of the present specification, the layout adjustment period may be set according to month and year, and is not particularly limited herein.
Fig. 2 is a schematic structural diagram of an apparatus for page layout according to an embodiment of the present disclosure, where the apparatus may include:
the rule configuration module 201 is configured to obtain page content information, where the page content information may include a general component, an event processing function, content data, and attribute data, where the attribute data may include location attribute data, and different location attribute data correspond to different resource bits in a page;
combining the page content information to generate a page layout file, and configuring a layout adjustment rule for the page layout file;
the rule execution module 202 is used for displaying a page to a user by using the page layout file and acquiring actual click effect data of the user on the general component;
and adjusting the page layout by adjusting the combination of the page content information according to the actual click effect data of the general component by utilizing the page layout adjustment rule and generating a page layout file.
The device adjusts the combination of the page content information by utilizing the page layout adjusting rule and taking the actual click effect data of the user on the universal component as the basis, further adjusts the page layout and generates a page layout file.
In an embodiment of this specification, the configuring a layout adjustment rule for the page layout file may include:
presetting reference click effect data for each position attribute data, and constructing a page layout adjustment rule by using the reference click effect data of the position attribute data;
the adjusting the page layout by adjusting the combination of the page content information and generating the page layout file according to the actual click effect data of the general component by using the page layout adjustment rule may include:
determining a first general component with actual click effect data lower than the reference click effect data according to the reference click effect data of the position attribute data and the actual click effect data of the general component, and adjusting the first position attribute data currently combined with the first general component to be combined with a second general component which is a general component different from the first general component.
In an embodiment of this specification, the presetting of the reference click effect data for each piece of location attribute data may include:
the method comprises the steps of collecting dragging behavior data of a user on icons displayed in a page, and presetting reference click effect data for attribute data of each position based on the dragging behavior data.
In an embodiment of this specification, the constructing a page layout adjustment rule by using the reference click effect data of the position attribute data may further include:
presetting target click effect data for each general component, and constructing a page layout adjustment rule by using the reference click effect data of the position attribute data and the target click effect data of the general component;
the adjusting the page layout by adjusting the combination of the page content information and generating the page layout file based on the actual click effect data of the general component by using the page layout adjustment rule may further include:
determining a third general component with actual click effect data higher than target click effect data, and determining third position attribute data currently combined with the third general component;
determining fourth location attribute data having reference click effect data lower than the third location attribute data;
combining the third utility component with the fourth location attribute data.
In this embodiment of the specification, the adjusting, by using the page layout adjustment rule and based on the actual click effect data of the general component, the page layout by adjusting the combination of the page content information to generate a page layout file may further include:
selecting a fourth common component of reference click effect data of which the target click effect data is lower than the third position attribute data from the common components of which the actual click effect data is lower than the target click effect data;
combining the fourth common component with the third location attribute data.
In an embodiment of the present specification, the system further includes a guest group dividing module configured to:
clustering by using the obtained actual operation effect data of each universal component, and dividing the guest groups based on clustering results;
the adjusting the page layout by adjusting the combination of the page content information and generating the page layout file according to the actual click effect data of the general component by using the page layout adjustment rule may include:
and adjusting the page layout by adjusting the combination of the page content information according to the page layout adjustment rule and the divided guest groups and the actual click effect data of each guest group to each universal component, and generating different page layout files for different guest group users.
In this embodiment of the present specification, the acquiring actual click effect data of the user on the general component may include:
when a user clicks a general component, an event processing function combined with the general component responds to the clicking operation to process and generate and report clicking behavior data of the general component;
and determining at least one of the actual click rate and the actual click frequency of each general component according to the reported click behavior data of each general component.
In this embodiment of the present specification, the acquiring actual click effect data of the user on the general component may further include:
presetting a layout adjustment period, and acquiring actual click effect data on the universal component collected in the current layout adjustment period;
the adjusting the page layout and generating the page layout file may include:
and periodically adjusting the page layout according to the layout adjustment period and generating a page layout file.
In embodiments of the present specification, the generic component may include an active icon and an active link configured for the active icon.
In an application scenario, this can mean that a high-quality activity is easy to attract users, so that the actual click rate of the activity is higher than the preset target click rate, and at this time, the activity is moved to a resource position with a position disadvantage for display, so that the activity still can obtain a higher click rate under the influence of the attraction of the activity, and the vacated resource position with the position advantage promotes the overall utilization rate of a plurality of resource positions in a page; further, for inferior activities with the actual click rate lower than the target click rate, the inferior activities are moved to a better resource position, the influence of the inferior potential of the activities is weakened by the position advantage of the resource position, the activities are promoted to reach the target click rate, and the actual click effect of the universal component is matched with the target click effect.
It can be seen that, the above various embodiments do not simply move the activity requiring a higher click rate to the dominant resource bit, but start from the overall display effect of a plurality of resource bits in the page, and improve the number of target click effects achieved by using the components after adjusting the layout, thereby fully utilizing the resource bits in the page.
Based on the same inventive concept, the embodiment of the specification further provides the electronic equipment.
In the following, embodiments of the electronic device of the present invention are described, which may be regarded as specific physical implementations for the above-described embodiments of the method and apparatus of the present invention. Details described in the embodiments of the electronic device of the invention should be considered supplementary to the embodiments of the method or apparatus described above; for details which are not disclosed in embodiments of the electronic device of the invention, reference may be made to the above-described embodiments of the method or the apparatus.
Fig. 3 is a schematic structural diagram of an electronic device provided in an embodiment of the present disclosure. An electronic device 300 according to this embodiment of the invention is described below with reference to fig. 3. The electronic device 300 shown in fig. 3 is only an example, and should not bring any limitation to the functions and the scope of use of the embodiments of the present invention.
As shown in fig. 3, electronic device 300 is embodied in the form of a general purpose computing device. The components of electronic device 300 may include, but are not limited to: at least one processing unit 310, at least one memory unit 320, a bus 330 connecting the various system components (including the memory unit 320 and the processing unit 310), a display unit 340, and the like.
Wherein the storage unit stores program code executable by the processing unit 310 to cause the processing unit 310 to perform the steps according to various exemplary embodiments of the present invention described in the above-mentioned processing method section of the present specification. For example, the processing unit 310 may perform the steps as shown in fig. 1.
The storage unit 320 may include readable media in the form of volatile storage units, such as a random access memory unit (RAM)3201 and/or a cache storage unit 3202, and may further include a read only memory unit (ROM) 3203.
The storage unit 320 may also include a program/utility 3204 having a set (at least one) of program modules 3205, such program modules 3205 including, but not limited to: an operating system, one or more application programs, other program modules, and program data, each of which, or some combination thereof, may comprise an implementation of a network environment.
The electronic device 300 may also communicate with one or more external devices 400 (e.g., keyboard, pointing device, bluetooth device, etc.), with one or more devices that enable a user to interact with the electronic device 300, and/or with any devices (e.g., router, modem, etc.) that enable the electronic device 300 to communicate with one or more other computing devices. Such communication may occur via an input/output (I/O) interface 350. Also, the electronic device 300 may communicate with one or more networks (e.g., a Local Area Network (LAN), a Wide Area Network (WAN), and/or a public network, such as the internet) via the network adapter 360. Network adapter 360 may communicate with other modules of electronic device 300 via bus 330. It should be appreciated that although not shown in FIG. 3, other hardware and/or software modules may be used in conjunction with electronic device 300, including but not limited to: microcode, device drivers, redundant processing units, external disk drive arrays, RAID systems, tape drives, and data backup storage systems, among others.
Through the above description of the embodiments, those skilled in the art will readily understand that the exemplary embodiments of the present invention described herein may be implemented by software, or by software in combination with necessary hardware. Therefore, the technical solution according to the embodiment of the present invention can be embodied in the form of a software product, which can be stored in a computer-readable storage medium (which can be a CD-ROM, a usb disk, a removable hard disk, etc.) or on a network, and includes several instructions to make a computing device (which can be a personal computer, a server, or a network device, etc.) execute the above-mentioned method according to the present invention. The computer program, when executed by a data processing apparatus, enables the computer readable medium to implement the above-described method of the invention, namely: such as the method shown in fig. 1.
Fig. 4 is a schematic diagram of a computer-readable medium provided in an embodiment of the present specification.
A computer program implementing the method shown in fig. 1 may be stored on one or more computer readable media. The computer readable medium may be a readable signal medium or a readable storage medium. A readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples (a non-exhaustive list) of the readable storage medium include: an electrical connection having one or more wires, a portable disk, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing.
The computer readable storage medium may include a propagated data signal with readable program code embodied therein, for example, in baseband or as part of a carrier wave. Such a propagated data signal may take many forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A readable storage medium may also be any readable medium that is not a readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device. Program code embodied on a readable storage medium may be transmitted using any appropriate medium, including but not limited to wireless, wireline, optical fiber cable, RF, etc., or any suitable combination of the foregoing.
Program code for carrying out operations for aspects of the present invention may be written in any combination of one or more programming languages, including an object oriented programming language such as Java, C + + or the like and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The program code may execute entirely on the user's computing device, partly on the user's device, as a stand-alone software package, partly on the user's computing device and partly on a remote computing device, or entirely on the remote computing device or server. In the case of a remote computing device, the remote computing device may be connected to the user computing device through any kind of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or may be connected to an external computing device (e.g., through the internet using an internet service provider).
In summary, the invention may be implemented in hardware, or in software modules running on one or more processors, or in a combination thereof. Those skilled in the art will appreciate that some or all of the functionality of some or all of the components in embodiments in accordance with the invention may be implemented in practice using a general purpose data processing device such as a microprocessor or a Digital Signal Processor (DSP). The present invention may also be embodied as apparatus or device programs (e.g., computer programs and computer program products) for performing a portion or all of the methods described herein. Such programs implementing the present invention may be stored on computer-readable media or may be in the form of one or more signals. Such a signal may be downloaded from an internet website or provided on a carrier signal or in any other form.
While the foregoing embodiments have described the objects, aspects and advantages of the present invention in further detail, it should be understood that the present invention is not inherently related to any particular computer, virtual machine or electronic device, and various general-purpose machines may be used to implement the present invention. The invention is not to be considered as limited to the specific embodiments thereof, but is to be understood as being modified in all respects, all changes and equivalents that come within the spirit and scope of the invention.
The embodiments in the present specification are described in a progressive manner, and the same and similar parts among the embodiments are referred to each other, and each embodiment focuses on the differences from the other embodiments.
The above description is only an example of the present application and is not intended to limit the present application. Various modifications and changes may occur to those skilled in the art. Any modification, equivalent replacement, improvement, etc. made within the spirit and principle of the present application should be included in the scope of the claims of the present application.
Claims (10)
1. A method of page layout, comprising:
acquiring page content information, wherein the page content information comprises a general component, an event processing function, content data and attribute data, the attribute data comprises position attribute data, and different position attribute data correspond to different resource positions in a page;
combining the page content information to generate a page layout file, and configuring a layout adjustment rule for the page layout file;
displaying a page to a user by using the page layout file, and acquiring actual click effect data of the user on the universal component;
and adjusting the page layout by adjusting the combination of the page content information according to the actual click effect data of the general component by utilizing the page layout adjustment rule and generating a page layout file.
2. The method of claim 1, wherein configuring layout adjustment rules for the page layout file comprises:
presetting reference click effect data for each position attribute data, and constructing a page layout adjustment rule by using the reference click effect data of the position attribute data;
the adjusting the page layout by adjusting the combination of the page content information and generating the page layout file according to the actual click effect data of the general component by using the page layout adjustment rule includes:
determining a first general component with actual click effect data lower than the reference click effect data according to the reference click effect data of the position attribute data and the actual click effect data of the general component, and adjusting the first position attribute data currently combined with the first general component to be combined with a second general component which is a general component different from the first general component.
3. The method according to any one of claims 1-2, wherein the presetting of the reference click effect data for each position attribute data includes:
the method comprises the steps of collecting dragging behavior data of a user on icons displayed in a page, and presetting reference click effect data for attribute data of each position based on the dragging behavior data.
4. The method according to any one of claims 1 to 3, wherein the constructing a page layout adjustment rule using the reference click effect data of the position attribute data further comprises:
presetting target click effect data for each general component, and constructing a page layout adjustment rule by using the reference click effect data of the position attribute data and the target click effect data of the general component;
the adjusting the page layout by adjusting the combination of the page content information and generating a page layout file according to the actual click effect data of the general component by using the page layout adjustment rule, further comprising:
determining a third general component with actual click effect data higher than target click effect data, and determining third position attribute data currently combined with the third general component;
determining fourth location attribute data having reference click effect data lower than the third location attribute data;
combining the third utility component with the fourth location attribute data.
5. The method according to any one of claims 1 to 4, wherein the adjusting of the page layout by adjusting the combination of the page content information according to the actual click effect data of the generic component and based on the page layout adjustment rule and generating a page layout file further comprises:
selecting a fourth common component of reference click effect data of which the target click effect data is lower than the third position attribute data from the common components of which the actual click effect data is lower than the target click effect data;
combining the fourth common component with the third location attribute data.
6. The method according to any one of claims 1-5, further comprising:
clustering by using the obtained actual operation effect data of each universal component, and dividing the guest groups based on clustering results;
the adjusting the page layout by adjusting the combination of the page content information and generating the page layout file according to the actual click effect data of the general component by using the page layout adjustment rule includes:
and adjusting the page layout by adjusting the combination of the page content information according to the page layout adjustment rule and the divided guest groups and the actual click effect data of each guest group to each universal component, and generating different page layout files for different guest group users.
7. The method according to any one of claims 1-6, wherein the obtaining actual click effect data of the user on the generic component comprises:
when a user clicks a general component, an event processing function combined with the general component responds to the clicking operation to process and generate and report clicking behavior data of the general component;
and determining at least one of the actual click rate and the actual click frequency of each general component according to the reported click behavior data of each general component.
8. An apparatus for page layout, comprising:
the rule configuration module is used for acquiring page content information, wherein the page content information comprises a general component, an event processing function, content data and attribute data, the attribute data comprises position attribute data, and different position attribute data correspond to different resource bits in a page;
combining the page content information to generate a page layout file, and configuring a layout adjustment rule for the page layout file;
the rule execution module is used for displaying a page to a user by using the page layout file and acquiring actual click effect data of the user on the universal component;
and adjusting the page layout by adjusting the combination of the page content information according to the actual click effect data of the general component by utilizing the page layout adjustment rule and generating a page layout file.
9. An electronic device, wherein the electronic device comprises:
a processor; and the number of the first and second groups,
a memory storing computer-executable instructions that, when executed, cause the processor to perform the method of any of claims 1-7.
10. A computer readable storage medium, wherein the computer readable storage medium stores one or more programs which, when executed by a processor, implement the method of any of claims 1-7.
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