CN109376297A - User characteristic data treating method and apparatus - Google Patents
User characteristic data treating method and apparatus Download PDFInfo
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- CN109376297A CN109376297A CN201811008819.7A CN201811008819A CN109376297A CN 109376297 A CN109376297 A CN 109376297A CN 201811008819 A CN201811008819 A CN 201811008819A CN 109376297 A CN109376297 A CN 109376297A
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Abstract
The present invention provides a kind of user characteristic data treating method and apparatus, by sending business information to client according to user characteristic data, and the operation information that user inputs the business information is obtained from the client, the user characteristic data indicates the user to the levels of interest of pre-stored each first kind business；According to the operation information received in preset time period from the client, determine the user to the interest value of business information instruction first kind business；If it is determined that the interest value is less than or equal to the interest threshold of business information instruction first kind business, then business preference is sent to the client and acquire information；User is received for the preference data of business preference acquisition information input from the client, and according to the preference data, the user characteristic data is updated, the interaction degree of participation for increasing user is realized, improves the accuracy volume reliability of user characteristic data.
Description
Technical field
The present invention relates to data processing technique more particularly to a kind of user characteristic data treating method and apparatus.
Background technique
Currently, providing the usage experience of personalized service energy significant increase user for user, together in Internet service
When also can bring great income for enterprise.In personalized service, the characteristic to reflect user preferences is most important, can be with
The service to match is formulated each user according to the characteristic of user, improves user to the receiving degree of service.For example, current
The type of business is very various, if being analyzed to obtain application or the mobile phone set meal of its needs according to the characteristic of user, generates
The information on services pushed to user can be improved a possibility that user downloads application or purchase mobile phone set meal.The characteristic of user
According to important foundation can be provided for operator or third party system development service, more accurate user how is got
Characteristic improves user feature database, is of great significance to development value-added service or third party's business.
The acquisition of existing user characteristic data, usually according to the Webpage log data of user counted as a result,
Such as user opens 3 certain science popularization application introduction pages in one day, then preference science popularization is added in the characteristic of user
The feature of application, and then the information that similar science popularization is applied is pushed to user.
However, the short-term behavior of user not can accurately reflect the subjective preferences of user, such as the user only helps other
People consults relevant information, or inquires once in a while certain category information, therefore the user characteristics reliability that the prior art obtains
It is not high.
Summary of the invention
The present invention provides a kind of user characteristic data treating method and apparatus, improves the reliability of user characteristic data.
According to the first aspect of the invention, a kind of user characteristic data processing method is provided, comprising:
Business information is sent to client according to user characteristic data, and obtains user to the business from the client
The operation information of information input, the user characteristic data indicate the user to the interest of pre-stored each first kind business
Grade；
According to the operation information received in preset time period from the client, determine the user to the industry
The interest value of information of being engaged in instruction first kind business；
If it is determined that the interest value is less than or equal to the interest threshold of business information instruction first kind business, then to institute
It states client and sends business preference acquisition information；
User is received for the preference data of business preference acquisition information input from the client, and according to described
Preference data updates the user characteristic data.
Optionally, in a kind of possible implementation of first aspect, business preference is sent to the client described
Before acquisition information, further includes:
According to the second class business, and/or the first kind business, obtains business preference and acquire information, the second class industry
Business is the business that the user characteristic data does not indicate levels of interest.
Optionally, in the alternatively possible implementation of first aspect, it is less than or waits in the determination interest value
Before the interest threshold of business information instruction first kind business, further includes:
According to all users to the interest value of business information instruction first kind business, the business information instruction is determined
The interest threshold of first kind business.
Optionally, in another possible implementation of first aspect, it is described according in preset time period from the visitor
Family terminates the operation information received, determines the user to the interest value of business information instruction first kind business, packet
It includes:
According to the operation information, the user is determined to the reading probability of the business information and/or ignores probability；
According to the reading probability and/or ignore probability, determines that the user indicates first kind industry to the business information
The interest value of business.
Optionally, in another possible implementation of first aspect, described according to the preference data, institute is updated
Before stating user characteristic data, further includes:
The use that the user browses the preference acquisition information and the input preference data is obtained from the client
Family operates duration；
According to the user's operation duration, determine that the preference data is valid data.
Optionally, in another possible implementation of first aspect, it is described according in preset time period from described
The operation information that client receives, determine the user to the business information instruction first kind business interest value it
Afterwards, further includes:
If it is determined that the interest value is greater than the interest threshold of business information instruction first kind business, then according to described emerging
Interest value determines that the user indicates the business information levels of interest of first kind business, and according to the user to the industry
The levels of interest of information of being engaged in instruction first kind business, updates the user characteristic data.
According to the second aspect of the invention, a kind of user characteristic data processing unit is provided, comprising:
Service propelling module, for sending business information to client according to user characteristic data, and from the client
The operation information that user inputs the business information is obtained, the user characteristic data indicates the user to pre-stored
The levels of interest of each first kind business；
Processing module, for determining institute according to the operation information received in preset time period from the client
User is stated to the interest value of business information instruction first kind business；
Feature update module is used for if it is determined that the interest value, which is less than or equal to the business information, indicates first kind business
Interest threshold, then to the client send business preference acquire information；User, which is received, from the client is directed to the industry
The preference data of preference of being engaged in acquisition information input, and according to the preference data, update the user characteristic data.
Optionally, in a kind of possible implementation of second aspect, the feature update module is described to the visitor
Before family end sends business preference acquisition information, it is also used to:
According to the second class business, and/or the first kind business, obtains business preference and acquire information, the second class industry
Business is the business that the user characteristic data does not indicate levels of interest.
Optionally, in the alternatively possible implementation of second aspect, the feature update module is in the determining institute
Before stating interest threshold of the interest value less than or equal to business information instruction first kind business, it is also used to:
According to all users to the interest value of business information instruction first kind business, the business information instruction is determined
The interest threshold of first kind business.
Optionally, in another possible implementation of second aspect, the processing module is specifically used for:
According to the operation information, the user is determined to the reading probability of the business information and/or ignores probability；Root
According to the reading probability and/or ignore probability, determines the user to the interest value of business information instruction first kind business.
Optionally, in the alternatively possible implementation of second aspect, the feature update module is described according to institute
Preference data is stated, before updating the user characteristic data, further includes:
The use that the user browses the preference acquisition information and the input preference data is obtained from the client
Family operates duration；According to the user's operation duration, determine that the preference data is valid data.
Optionally, in the alternatively possible implementation of second aspect, in the processing module according to preset time period
The interior operation information received from the client determines the user to business information instruction first kind business
After interest value, the feature update module is also used to:
If it is determined that the interest value is greater than the interest threshold of business information instruction first kind business, then according to described emerging
Interest value determines that the user indicates the business information levels of interest of first kind business, and according to the user to the industry
The levels of interest of information of being engaged in instruction first kind business, updates the user characteristic data.
According to the third aspect of the invention we, a kind of user characteristic data processing unit is provided, comprising: memory, processor
And computer program, in the memory, the processor runs the computer program for the computer program storage
Execute the method for first aspect present invention and the various possible designs of first aspect.
According to the fourth aspect of the invention, a kind of readable storage medium storing program for executing is provided, meter is stored in the readable storage medium storing program for executing
Calculation machine program, for realizing first aspect present invention and the various possibility of first aspect when the computer program is executed by processor
The method of design.
A kind of user characteristic data treating method and apparatus provided by the invention, by according to user characteristic data to client
End sends business information, and obtains the operation information that user inputs the business information from the client, and the user is special
Sign data indicate the user to the levels of interest of pre-stored each first kind business；According in preset time period from the visitor
Family terminates the operation information received, determines the user to the interest value of business information instruction first kind business；If
It determines that the interest value is less than or equal to the interest threshold of business information instruction first kind business, is then sent out to the client
Business preference is sent to acquire information；User is received for the preference number of business preference acquisition information input from the client
According to, and according to the preference data, the user characteristic data is updated, the interaction degree of participation for increasing user is realized, is improved
The accuracy volume reliability of user characteristic data.
Detailed description of the invention
Fig. 1 is a kind of application scenarios schematic diagram provided in an embodiment of the present invention；
Fig. 2 is a kind of user characteristic data processing method flow diagram provided in an embodiment of the present invention；
Fig. 3 is a kind of business preference acquisition information interface schematic diagram provided in an embodiment of the present invention；
Fig. 4 is another user characteristic data processing method flow diagram provided in an embodiment of the present invention；
Fig. 5 is a kind of user characteristic data processing device structure diagram provided in an embodiment of the present invention；
Fig. 6 is a kind of hardware structural diagram of user characteristic data processing unit provided in an embodiment of the present invention.
Specific embodiment
In order to make the object, technical scheme and advantages of the embodiment of the invention clearer, below in conjunction with the embodiment of the present invention
In attached drawing, technical scheme in the embodiment of the invention is clearly and completely described, it is clear that described embodiment is only
It is only a part of the embodiment of the present invention, instead of all the embodiments.Based on the embodiments of the present invention, ordinary skill
Personnel's every other embodiment obtained without making creative work, shall fall within the protection scope of the present invention.
Description and claims of this specification and term " first ", " second ", " third " " in above-mentioned attached drawing
The (if present)s such as four " are to be used to distinguish similar objects, without being used to describe a particular order or precedence order.It should manage
The data that solution uses in this way are interchangeable under appropriate circumstances, so as to the embodiment of the present invention described herein can in addition to
Here the sequence other than those of diagram or description is implemented.
It should be appreciated that in various embodiments of the present invention, the size of the serial number of each process is not meant to execute sequence
It is successive, the execution of each process sequence should be determined by its function and internal logic, the implementation without coping with the embodiment of the present invention
Journey constitutes any restriction.
It should be appreciated that in the present invention, " comprising " and " having " and their any deformation, it is intended that covering is not arranged
His includes, for example, the process, method, system, product or equipment for containing a series of steps or units are not necessarily limited to clearly
Those of list step or unit, but may include be not clearly listed or for these process, methods, product or equipment
Intrinsic other step or units.
It should be appreciated that in the present invention, " multiple " refer to two or more."and/or" is only a kind of description pass
Join object incidence relation, indicate may exist three kinds of relationships, for example, and/or B, can indicate: individualism A is existed simultaneously
These three situations of A and B, individualism B.Character "/" typicallys represent the relationship that forward-backward correlation object is a kind of "or".It " include A, B
And C ", " include A, B, C " refer to that A, B, C three include, " including A, B or C " refers to comprising A, B, C thrin, " comprising A,
B and/or C " refers to comprising wantonly 1 in A, B, C three or 2 or 3 wantonly.
It should be appreciated that in the present invention, " B corresponding with A ", " B corresponding with A ", " A and B are corresponding " or " B and A
It is corresponding ", it indicates that B is associated with A, B can be determined according to A.It determines that B is not meant to determine B only according to A according to A, may be used also
To determine B according to A and/or other information.The matching of A and B is that the similarity of A and B is greater than or equal to preset threshold value.
Depending on context, as used in this " if " can be construed to " ... when " or " when ... " or
" in response to determination " or " in response to detection ".
Technical solution of the present invention is described in detail with specifically embodiment below.These specific implementations below
Example can be combined with each other, and the same or similar concept or process may be repeated no more in some embodiments.
It is a kind of application scenarios schematic diagram provided in an embodiment of the present invention referring to Fig. 1.In application scenarios shown in Fig. 1
Server 1 is connect by mobile network or WiFi network with multiple client 2.Server 1 can be understood as mobile network's fortune
Seek quotient's server, it is understood that be third party's service server.Server 1 sends business information to client 2, can be
It is sent by application program, is also possible to send in the form of short message or multimedia message.Server 1 can be a kind of deep-packet detection
(Deep Packet Inspection, referred to as: DPI) server, DPI server be a kind of flow detection based on application layer and
The server of control technology should when IP data packet, TCP or UDP message stream are by bandwidth management system based on DPI technology
Server recombinates the application layer message in seven layer protocol of OSI by the deep content for reading IP payload package, thus
To the content of entire application program, shaping operation then is carried out to flow according to the management strategy that server defines.Server 1 is logical
The user characteristic data processing method executed in the following each embodiments of the present invention is crossed, user characteristics are realized to each client 2
The update of data improves accuracy, the reliability of user characteristic data.
It referring to fig. 2, is a kind of user characteristic data processing method flow diagram provided in an embodiment of the present invention, Fig. 2 institute
Show that the executing subject of method can be software and/or hardware device, to understand, can use server 1 as shown in Figure 1 as
Executing subject is illustrated.Method shown in Fig. 2 mainly includes step S101 to step S104, specific as follows:
S101 sends business information to client according to user characteristic data, and obtains user to institute from the client
State the operation information of business information input.
It is to be understood that the user characteristic data indicates the user to the interest of pre-stored each first kind business
Grade.First kind business can be understood as the business recommended to user or user's manual setting crosses levels of interest
Business.
In one implementation, user characteristic data directly can be the levels of interest of each first kind business, such as with
Family Y is height to the levels of interest of business A, the levels of interest to business B be it is low, during the levels of interest to business C is, to business D
Levels of interest be it is low.Correspondingly, can be to the client of user send the user interest grade be it is high or in business
Business information.Such as user is height to the levels of interest of music services, then can be music to the business information that user sends and broadcast
Put the information such as device, cell phone incoming call the tinkle of bells set meal.
In another implementation, user characteristic data can be customer attribute information, and customer attribute information is, for example,
The gender of user, age bracket and the field of concern (such as reading, music, game) etc..Correspondingly, it can be according to user's
Gender, age bracket and the field of concern determine the business information sent to client.Such as user is women, age bracket exists
10-15 years old, Focus Area was predominantly read, then can be pushing away for children's reading applied business to the business information that the user sends
Recommend information.
For server after sending business information to client, user can carry out example to the business information that client receives
Such as any operation after saving, reading after not reading deletion, not reading preservation, read deletion, reading in label collection, client
End records the operation information and feeds back to server.Specifically, it can be and be determined as not reading to open by user, to improve
Whether reading judgement efficiency；User's browsing time can also be determined as not less than preset browsing time threshold (such as 2 seconds)
It reads, so that the accuracy for whether reading judgement improved.User can reflect user to the different operation mode of business information
To the interest level of business.
S102 determines the user couple according to the operation information received in preset time period from the client
The interest value of the business information instruction first kind business.
It is to be understood that firstly, determining the user to the reading probability of the business information according to the operation information
And/or ignore probability.Then, according to the reading probability and/or ignore probability, determine that the user refers to the business information
Show the interest value of first kind business.Wherein, reading probability can be has read in preset time period (such as 1 month or 3 months)
Business information quantity reading and having collected accounts for the ratio for issuing the total business information content of the client.Ignoring probability can be
It is accounted in the interior business information quantity do not read and do not collected of preset time period (such as 1 month or 3 months) and issues the client
The ratio of total business information content.It is then possible to be that will read probability, perhaps ignores probability or read probability and ignore general
Both rates, directly as user to the interest value of business information instruction first kind business.Operation information reflects user couple
The interest level of business.
S103, however, it is determined that the interest value is less than or equal to the interest threshold of business information instruction first kind business,
Business preference then, which is sent, to the client acquires information.
Wherein, interest threshold can be a fixed value, to have faster relatively speed.Interest threshold can also be
One dynamic value is correspondingly less than or equal to business information instruction first kind business in the determination interest value
It further include the process of the dynamic setting interest threshold before interest threshold, such as: the business information is referred to according to all users
The interest value for showing first kind business determines the interest threshold of the business information instruction first kind business.It is to be understood that described
The interest threshold of business information instruction first kind business is a dynamic change and threshold value relevant to all users, useful in institute
When family is all higher to the interest value of business information instruction first kind business, the interest threshold is also higher；And in all users
When all relatively low to the interest value of business information instruction first kind business, the interest threshold is also relatively low, thus can also will be emerging
Interest value regards ranking of the interest value of the user in all users as compared with interest threshold.Such as it is used for most of
The all interested business in family, interest value 0.6 are less than popular business interest threshold 0.8, and if for minority's business or partially
The business of unexpected winner, interest value 0.6 is greater than unexpected winner business interest threshold 0.4, it is possible thereby to improve the accuracy of judgement.
It can also include a variety of generation business preferences before the transmission business preference acquisition information to the client
Acquire the process of information.Such as: first according to the second class business, and/or the first kind business, obtain business preference acquisition letter
Breath, the second class business are the business that the user characteristic data does not indicate levels of interest.Such as first kind business can be with
It is the mature business released, and the second class business can be the business newly released.Detecting that user is emerging to original business
When interest is not high, the business preference comprising the second class business description information can be sent to user and acquire information, such as retouched to user
It states the object for appreciation game newly released and wins flow business, can choose this if the user thinks that interested in the preference data of feedback and retouch
It states.When detecting that user is not high to original business interest, business preference acquisition information also may include first kind business.Such as
When obtaining the interest value for being lower than interest threshold, the description which corresponds to business is added in business preference acquisition information,
It is possible thereby to avoid that (such as information is deleted or do not checked in time to the mistake of user to the maloperation of business information according only to user
Deng), and there is erroneous judgement to the levels of interest of business, improve the accuracy for determining levels of interest.It is of the invention real referring to Fig. 3
A kind of business preference acquisition information interface schematic diagram of example offer is provided.Business preference acquisition information as shown in Figure 3 includes business
The option 32 of the option 21 of classification and specific business.May include interested degree in the drop-down selection of each option: high,
In, it is low.The unselected option of user, which can be, is defaulted as low levels of interest.
Business preference acquires information can also be devious according to the user characteristic data lacked in database, or storage
User characteristic data, and for the user characteristic data that present type of service requires supplementation with, carry out business preference and acquire information
It generates.
S104 receives the preference data that user is directed to business preference acquisition information input, and root from the client
According to the preference data, the user characteristic data is updated.
It is to be understood that further including at least before updating the user characteristic data described according to the preference data
A kind of preference data authenticity deterministic process, such as may is that obtaining user's browsing preference from the client adopts
Collect the user's operation duration of information and the input preference data.Then, it according to the user's operation duration, determines described inclined
Good data are valid data.Such as operation duration is more than then to be determined as valid data in 5 seconds, if operation duration is less than 5 seconds, is indicated
User may acquire the content of information without reading business preference, it may be possible to the information arbitrarily inputted, it is thus determined that being invalid number
According to not used for invalid data.
A kind of optional way for updating the user characteristic data can be directly using preference data as user characteristics number
According to.Such as it is height to the levels of interest of business A that preference data, which includes user, then directly by the original user characteristic data of the user
In, height is replaced with to the levels of interest of business A.
A kind of user characteristic data processing method is present embodiments provided, by sending out according to user characteristic data to client
Business information is sent, and obtains the operation information that user inputs the business information, the user characteristics number from the client
According to indicating the user to the levels of interest of pre-stored each first kind business；According in preset time period from the client
The operation information received determines the user to the interest value of business information instruction first kind business；If it is determined that
The interest value is less than or equal to the interest threshold of business information instruction first kind business, then sends industry to the client
Preference of being engaged in acquires information；User is received for the preference data of business preference acquisition information input from the client, and
According to the preference data, the user characteristic data is updated, the interaction degree of participation for increasing user is realized, improves user
The accuracy volume reliability of characteristic.
It referring to fig. 4, is another user characteristic data processing method flow diagram provided in an embodiment of the present invention, upper
On the basis of stating embodiment, in the step S102 (according to the operation received in preset time period from the client
Information determines the user to the interest value of business information instruction first kind business) after, it can also include step
S105。
S105, however, it is determined that the interest value is greater than the interest threshold of business information instruction first kind business, then basis
The interest value determines that the user indicates the business information levels of interest of first kind business, and according to the user couple
The levels of interest of the business information instruction first kind business, updates the user characteristic data.
Determine that the user indicates the business information the one of the levels of interest of first kind business according to the interest value
Kind mode, can be the ratio size with the difference of the relatively corresponding interest threshold of interest value, with interest threshold, to determine interest etc.
Grade.For example, user is 0.8 to the interest value of business B, it is greater than corresponding interest threshold 0.4, (0.8-0.4)/0.4 is greater than default
Grade Evaluation threshold 0.5, then according to 0.8 determine levels of interest be height, by the user characteristic data of the user to the business
Levels of interest replace with height.
It is a kind of user characteristic data processing device structure diagram provided in an embodiment of the present invention referring to Fig. 5.Fig. 5 institute
The user characteristic data processing unit 50 shown specifically includes that
Service propelling module 51, for sending business information to client according to user characteristic data, and from the client
End obtains the operation information that user inputs the business information, and the user characteristic data indicates the user to pre-stored
Each first kind business levels of interest；
Processing module 52, for determining according to the operation information received in preset time period from the client
Interest value of the user to business information instruction first kind business；
Feature update module 53 is used for if it is determined that the interest value, which is less than or equal to the business information, indicates first kind industry
The interest threshold of business then sends business preference to the client and acquires information；User is received for described from the client
Business preference acquires the preference data of information input, and according to the preference data, updates the user characteristic data.
The user characteristic data processing unit of embodiment illustrated in fig. 5 accordingly can be used for executing embodiment of the method shown in Fig. 2
In step, it is similar that the realization principle and technical effect are similar, and details are not described herein again.
Optionally, the feature update module 53 it is described to the client send business preference acquisition information before,
It is also used to:
According to the second class business, and/or the first kind business, obtains business preference and acquire information, the second class industry
Business is the business that the user characteristic data does not indicate levels of interest.
Optionally, the feature update module 53 is less than or equal to the business information in the determination interest value and refers to
Before the interest threshold for showing first kind business, it is also used to:
According to all users to the interest value of business information instruction first kind business, the business information instruction is determined
The interest threshold of first kind business.
Optionally, the processing module 52 is specifically used for:
According to the operation information, the user is determined to the reading probability of the business information and/or ignores probability；Root
According to the reading probability and/or ignore probability, determines the user to the interest value of business information instruction first kind business.
Optionally, the feature update module 53 updates the user characteristic data described according to the preference data
Before, further includes:
The use that the user browses the preference acquisition information and the input preference data is obtained from the client
Family operates duration；According to the user's operation duration, determine that the preference data is valid data.
Optionally, believed in the processing module 52 according to the operation received in preset time period from the client
Breath, after determining the user to the interest value of business information instruction first kind business, the feature update module is also used
In:
If it is determined that the interest value is greater than the interest threshold of business information instruction first kind business, then according to described emerging
Interest value determines that the user indicates the business information levels of interest of first kind business, and according to the user to the industry
The levels of interest of information of being engaged in instruction first kind business, updates the user characteristic data.
It is a kind of hardware structural diagram of user characteristic data processing unit provided in an embodiment of the present invention referring to Fig. 6,
User characteristic data processing unit 60 shown in fig. 6 specifically includes that processor 61, memory 62 and computer program；Wherein
Memory 62, for storing the computer program, which can also be flash memory (flash).The calculating
Machine program is, for example, to realize application program, the functional module etc. of the above method.
Processor 61, for executing the computer program of the memory storage, to realize user characteristics in the above method
Each step that data processing equipment executes.It specifically may refer to the associated description in previous methods embodiment.
Optionally, memory 62 can also be integrated with processor 61 either independent.
When the memory 62 is independently of the device except processor 61, the user characteristic data processing unit is also
May include:
Bus 63, for connecting the memory 62 and processor 61.The user characteristic data processing unit of Fig. 6 can be with
It further comprise transmitter (being not drawn into figure), for sending the information that processor 61 generates to client.
The present invention also provides a kind of readable storage medium storing program for executing, computer program is stored in the readable storage medium storing program for executing, it is described
The method provided when computer program is executed by processor for realizing above-mentioned various embodiments.
Wherein, readable storage medium storing program for executing can be computer storage medium, be also possible to communication media.Communication media includes just
In from a place to any medium of another place transmission computer program.Computer storage medium can be general or special
Any usable medium enough accessed with computer capacity.For example, readable storage medium storing program for executing is coupled to processor, to enable a processor to
Information is read from the readable storage medium storing program for executing, and information can be written to the readable storage medium storing program for executing.Certainly, readable storage medium storing program for executing can also be with
It is the component part of processor.Processor and readable storage medium storing program for executing can be located at specific integrated circuit (Application
Specific Integrated Circuits, referred to as: ASIC) in.In addition, the ASIC can be located in user equipment.Certainly,
Processor and readable storage medium storing program for executing can also be used as discrete assembly and be present in communication equipment.
The present invention also provides a kind of program product, the program product include execute instruction, this execute instruction be stored in it is readable
In storage medium.At least one processor of equipment can read this from readable storage medium storing program for executing and execute instruction, at least one processing
Device executes this and executes instruction so that equipment implements the method that above-mentioned various embodiments provide.
In the embodiment of above-mentioned user characteristic data processing unit, it should be appreciated that processor can be central processing unit
(English: Central Processing Unit, referred to as: CPU), it can also be other general processors, digital signal processor
(English: Digital Signal Processor, abbreviation: DSP), specific integrated circuit (English: Application
Specific Integrated Circuit, referred to as: ASIC) etc..General processor can be microprocessor or the processor
It is also possible to any conventional processor etc..Hardware handles can be embodied directly in conjunction with the step of the method disclosed in the present
Device executes completion, or in processor hardware and software module combination execute completion.
Finally, it should be noted that the above embodiments are only used to illustrate the technical solution of the present invention., rather than its limitations；To the greatest extent
Pipe present invention has been described in detail with reference to the aforementioned embodiments, those skilled in the art should understand that: its according to
So be possible to modify the technical solutions described in the foregoing embodiments, or to some or all of the technical features into
Row equivalent replacement；And these are modified or replaceed, various embodiments of the present invention technology that it does not separate the essence of the corresponding technical solution
The range of scheme.
Claims (12)
1. a kind of user characteristic data processing method characterized by comprising
Business information is sent to client according to user characteristic data, and obtains user to the business information from the client
The operation information of input, the user characteristic data indicate the user to the interest etc. of pre-stored each first kind business
Grade；
According to the operation information received in preset time period from the client, determine that the user believes the business
The interest value of breath instruction first kind business；
If it is determined that the interest value is less than or equal to the interest threshold of business information instruction first kind business, then to the visitor
Family end sends business preference and acquires information；
User is received for the preference data of business preference acquisition information input from the client, and according to the preference
Data update the user characteristic data.
2. the method according to claim 1, wherein sending business preference acquisition letter to the client described
Before breath, further includes:
According to the second class business, and/or the first kind business, obtains business preference and acquire information, the second class business is
The user characteristic data does not indicate the business of levels of interest.
3. the method according to claim 1, wherein being less than or equal to the industry in the determination interest value
Before the interest threshold of information of being engaged in instruction first kind business, further includes:
According to all users to the interest value of business information instruction first kind business, the business information instruction first is determined
The interest threshold of class business.
4. according to the method described in claim 3, it is characterized in that, described receive according in preset time period from the client
The operation information arrived determines the user to the interest value of business information instruction first kind business, comprising:
According to the operation information, the user is determined to the reading probability of the business information and/or ignores probability；
According to the reading probability and/or ignore probability, determines the user to business information instruction first kind business
Interest value.
5. the method according to claim 1, wherein updating the user according to the preference data described
Before characteristic, further includes:
The user behaviour that the user browses the preference acquisition information and the input preference data is obtained from the client
Make duration；
According to the user's operation duration, determine that the preference data is valid data.
6. method according to any one of claims 1 to 5, which is characterized in that it is described according in preset time period from described
The operation information that client receives, determine the user to the business information instruction first kind business interest value it
Afterwards, further includes:
If it is determined that the interest value is greater than the interest threshold of business information instruction first kind business, then according to the interest value
It determines that the user indicates the business information levels of interest of first kind business, and the business is believed according to the user
The levels of interest of breath instruction first kind business, updates the user characteristic data.
7. a kind of user characteristic data processing unit characterized by comprising
Service propelling module for sending business information to client according to user characteristic data, and is obtained from the client
The operation information that user inputs the business information, the user characteristic data indicate the user to pre-stored each
The levels of interest of a kind of business；
Processing module, for determining the use according to the operation information received in preset time period from the client
Interest value of the family to business information instruction first kind business；
Feature update module, for if it is determined that the interest value is less than or equal to the emerging of business information instruction first kind business
Interesting threshold value then sends business preference to the client and acquires information；It is inclined for the business that user is received from the client
The preference data of information input is acquired well, and according to the preference data, updates the user characteristic data.
8. device according to claim 7, which is characterized in that the feature update module is sent out described to the client
Before sending business preference to acquire information, it is also used to:
According to the second class business, and/or the first kind business, obtains business preference and acquire information, the second class business is
The user characteristic data does not indicate the business of levels of interest.
9. device according to claim 7, which is characterized in that the feature update module is in the determination interest value
Before interest threshold less than or equal to business information instruction first kind business, it is also used to:
According to all users to the interest value of business information instruction first kind business, the business information instruction first is determined
The interest threshold of class business.
10. device according to claim 9, which is characterized in that the processing module is specifically used for:
According to the operation information, the user is determined to the reading probability of the business information and/or ignores probability；According to institute
It states and reads probability and/or ignore probability, determine the user to the interest value of business information instruction first kind business.
11. device according to claim 7, which is characterized in that the feature update module is described according to the preference
Data, before updating the user characteristic data, further includes:
The user behaviour that the user browses the preference acquisition information and the input preference data is obtained from the client
Make duration；According to the user's operation duration, determine that the preference data is valid data.
12. according to any device of claim 7 to 11, which is characterized in that in the processing module according to preset time
The operation information received in section from the client determines that the user indicates first kind business to the business information
Interest value after, the feature update module is also used to:
If it is determined that the interest value is greater than the interest threshold of business information instruction first kind business, then according to the interest value
It determines that the user indicates the business information levels of interest of first kind business, and the business is believed according to the user
The levels of interest of breath instruction first kind business, updates the user characteristic data.
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Application publication date: 20190222 |