CN106878405A - A kind of method and device for adjusting push project - Google Patents
A kind of method and device for adjusting push project Download PDFInfo
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- CN106878405A CN106878405A CN201710061291.9A CN201710061291A CN106878405A CN 106878405 A CN106878405 A CN 106878405A CN 201710061291 A CN201710061291 A CN 201710061291A CN 106878405 A CN106878405 A CN 106878405A
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- project
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9535—Search customisation based on user profiles and personalisation
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
- G06F3/01—Input arrangements or combined input and output arrangements for interaction between user and computer
- G06F3/048—Interaction techniques based on graphical user interfaces [GUI]
- G06F3/0481—Interaction techniques based on graphical user interfaces [GUI] based on specific properties of the displayed interaction object or a metaphor-based environment, e.g. interaction with desktop elements like windows or icons, or assisted by a cursor's changing behaviour or appearance
- G06F3/0482—Interaction with lists of selectable items, e.g. menus
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/01—Protocols
- H04L67/02—Protocols based on web technology, e.g. hypertext transfer protocol [HTTP]
Abstract
The invention discloses a kind of method for adjusting push project, including：Project first is browsed according to ID (ID) acquisition user to record；First record includes that user browses bulleted list, browses duration and operation note；In default first time period, the user in the described first record browses bulleted list, determines that user browses project first；Based on preset rules, browsed in first record for browsing project first using user and browse duration and operation note, determine non-targeted project；The non-targeted project is matched with the push bulleted list for pre-setting, weight of the non-targeted project that will be matched in the push bulleted list is lowered；The number of times that project is pushed to user in the weight sign push bulleted list.Item destination device is pushed the invention also discloses one kind adjustment.
Description
Technical field
The present invention relates to technical field of Internet information, more particularly to a kind of method and device for adjusting push project.
Background technology
In the environment of Internet era information explosion, each user is recommended to different user from a large amount of numerous and diverse information
The information of needs is very important business function.Commending system can help user to be found in the tinkling of jades numerous information met the eye on every side
The information that user wants, for example：Music, news etc.；Further, commending system can also reduce the overload of information, if will
All of information is all illustrated in webpage homepage, and user cannot be read, and the utilization rate of information will be very low.Cause
This, commending system can help user filtering to fall the information of low value；It is also possible to help Internet firm to improve its door
The clicking rate of website and the conversion ratio of content information, it can be seen that, commending system either for a user, or for mutual
The project of networking company and related to internet arena is all extremely important.
At present, the commonly used algorithm of commending system is content-based recommendation algorithm, or collaborative filtering recommending is calculated
Method etc., this class algorithm lacks the detection and judgement to user behavior.And in the prior art, detection and judgement to user behavior
It is general to be confined to use camera or sensor etc., the sensing detection to actual environment or the detection to user behavior.
However, using above-mentioned algorithm or the commending system of device, it is no that further user behavior is analyzed and judged,
Behavior that cannot in real time according to user is recommended to meet the product of user's current interest to user；Also, user behavior can judged
In the case of inaccurate, there is the phenomenon that user and uninterested product are frequently pushed to user, so that the experience of user
It is deteriorated.
The content of the invention
In view of this, the embodiment of the present invention is expected to provide a kind of method and device for adjusting push project, can adjust in real time
The whole project pushed to user, improves the accuracy rate that project is pushed.
To reach above-mentioned purpose, a kind of method for adjusting push project is the embodiment of the invention provides：
Project first is browsed according to ID ID acquisition users to record；First record includes that user browses project row
Table, browse duration and operation note；
In default first time period, the user in the described first record browses bulleted list, determines that user is first
It is secondary to browse project；
Based on preset rules, browsed in first record for browsing project first using user and browse duration and behaviour
Note down, determine non-targeted project；
The non-targeted project is matched with the push bulleted list for pre-setting, the non-targeted project that will be matched is described
The weight pushed in bulleted list is lowered；The number of times that project is pushed to user in the weight sign push bulleted list.
It is described that the non-targeted project is matched with the push bulleted list for pre-setting in the above method, by what is matched
After weight of the non-targeted project in the push bulleted list is lowered, methods described also includes：
After default second time period, user browses project second and records in the acquisition second time period；Described
Two records include that user browses bulleted list；
The non-targeted project is browsed into bulleted list with the user to match, if the match is successful, is lifted described non-
Weight of the destination item in bulleted list is pushed；If matching is unsuccessful, by the non-targeted project from the project of push row
Deleted in table.
In the above method, after the weight by the non-targeted project for matching in the push bulleted list is lowered,
Methods described also includes：
Project is pushed to user according to the push bulleted list after adjustment.
Wherein, it is described based on preset rules, browse browsing in first record for browsing project first using user
Duration and operation note, determine non-targeted project, including：
3rd time period was determined according to the duration that browses, the user operation records in the 3rd time period are judged
Whether predetermined threshold value is exceeded；
When the operation note exceedes given threshold, determine the project that browses first for non-targeted project.
It is described based on preset rules in the above method, in browsing first record for browsing project first using user
Browse duration and operation note, determine non-targeted project, also include：
Browsed in first record for browsing project first using user and browse duration and operation note, determined
Destination item；
When the destination item is matched with the push bulleted list for pre-setting, the destination item of matching is maintained to be pushed away described
Send the weight in bulleted list；
When the destination item is mismatched with the push bulleted list, the destination item is added to push project row
In table；
Project is pushed to user according to the push bulleted list after adjustment.
The embodiment of the present invention additionally provides a kind of adjustment and pushes item destination device, including：
Acquisition module, records for browsing project first according to ID acquisition user；First record includes user
Browse bulleted list, browse duration and operation note；
First determining module, in default first time period, the user in the described first record to browse project
List, determines that user browses project first；
Second determining module, for based on preset rules, first record for browsing project first being browsed using user
In browse duration and operation note, determine non-targeted project；
Adjusting module, it is non-by what is matched for the non-targeted project to be matched with the push bulleted list for pre-setting
Weight of the destination item in the push bulleted list is lowered；The weight characterizes project in pushing bulleted list and is pushed away to user
The number of times for sending.
In said apparatus, the acquisition module is additionally operable to after default second time period, obtains the second time period
Interior user browses project second and records；Second record includes that user browses bulleted list；
The adjusting module, is additionally operable to for the non-targeted project to browse bulleted list with the user and matches, if
With success, then weight of the non-targeted project in bulleted list is pushed is lifted；If matching is unsuccessful, by the non-mesh
Mark project is deleted from bulleted list is pushed；
Pushing module, for pushing project to user according to the push bulleted list after adjustment.
Wherein, second determining module, specifically for：
3rd time period was determined according to the duration that browses, the user operation records in the 3rd time period are judged
Whether predetermined threshold value is exceeded；
When the operation note exceedes given threshold, determine the project that browses first for non-targeted project.
Wherein, second determining module, is additionally operable to：In first record for browsing project first being browsed using user
Browse duration and operation note, determine destination item.
Wherein, the adjusting module, specifically for：
When the destination item is matched with the push bulleted list for pre-setting, the destination item of matching is maintained to be pushed away described
Send the weight in bulleted list；
When the destination item is mismatched with the push bulleted list, the destination item is added to push project row
In table.
The method and device of adjustment push project provided in an embodiment of the present invention, obtains user and browses according to ID ID
Project first is recorded；First record includes that user browses bulleted list, browses duration and operation note；Default first
In time period, the user in the described first record browses bulleted list, determines that user browses project first；Based on default
Rule, is browsed in first record for browsing project first using user and browses duration and operation note, is determined non-
Destination item；The non-targeted project is matched with the push bulleted list for pre-setting, the non-targeted project that will be matched is in institute
The weight pushed in bulleted list is stated to lower；The number of times that project is pushed to user in the weight sign push bulleted list；Such as
This, can adjust the project pushed to user according to user behavior in real time；Also, over time, user behavior is carried out
Recheck, the probability that user interest is consistent with push project can be improved, improve the accuracy rate that project is pushed.
Brief description of the drawings
Fig. 1 is that the method for embodiment of the present invention adjustment push project realizes schematic flow sheet；
Fig. 2 is that embodiment of the present invention adjustment pushes item destination device composition structural representation；
Fig. 3 is that the embodiment of the present invention realizes that adjustment pushes project approach so that user watches animated video or caricature works as an example
Schematic flow sheet.
Specific embodiment
The characteristics of in order to the more detailed understanding embodiment of the present invention and technology contents, below to the embodiment of the present invention
Realization be described in detail.
Fig. 1 is that the method for embodiment of the present invention adjustment push project realizes schematic flow sheet, as shown in figure 1, the present invention is real
The method for applying example adjustment push project is comprised the following steps：
Step 101：The first record that user browses project is obtained according to ID ID；
Here, first record includes that user browses bulleted list, browses duration and operation note；Specifically, institute
State record list of first record including the browsed all items of user, browse used by each project browse duration and
To the operation note of project during browsing each project；
Here, it can be animated video and caricature works that the user browses project；The duration that browses can be user
Browsing animated video or caricature works institute residence time length；The operation note can be regarded in viewing animation in user
Page turn over operation record during forwarding operation during frequency, or viewing caricature works.
In actual applications, the ID ID can using International Mobile Equipment Identity code (IMEI,
International Mobile Equipment Identity), general unique identifier (UUID, Universally
Unique Identifier) or by user's sets itself can be with the ID of identifying user identity.
Step 102：In default first time period, the user in the described first record browses bulleted list, it is determined that
Go out user and browse project first；
Specifically, the user browses the historical record that bulleted list includes all items that user watched, judge
Go out the project that user browses first in default first time period, the item that user is repeatedly browsed in the first time period
Mesh is identified as destination item, and the weight to the destination item in recommendation list does not adjust；The destination item is characterized to be used
Family items of interest；
The default first time period can be set according to actual needs, and the set time period can be set as item
The purpose cycle, and behavioural habits of the user in the first time period can be enough symbolized, for example：Setting first time period
It is 3 months, in actual applications, the cycle of project is cycle unit typically with season, therefore, can symbolize enough within 3 months
Behavioural habits of the user in 3 months；The number of times that project is pushed to user in the weight sign push bulleted list.
Step 103：Based on preset rules, using user browse in first record for browsing project first when browsing
Long and operation note, it is determined that browsing whether project is non-targeted project first；
Here, second time period is determined according to the duration that browses for browsing project first, the preset rules are used for
Judge whether user exceedes predetermined threshold value to the number of operations in the operation note for browsing project first in the second time period；
When the number of operations exceedes given threshold, determine the project that browses first for non-targeted project；
Specifically, obtain browse project described in the record of user first first browse duration and the operation during browsing
Record, determines second time period, the behaviour in the operation note for judging user in the second time period according to the duration
Make whether number of times reaches predetermined threshold value, if reaching predetermined threshold value, it is determined that it is non-mesh to go out the project that the user browses first
Mark project；The non-targeted project characterizes non-user items of interest；
Wherein, the second time period can be set according to the actual requirements, in actual applications, second time
Section should be less than it is described browse duration, for example：User browses a length of 60 seconds when browsing of project, and the second time period can be set
It is 30 seconds, then judges whether the number of operations that user is browsed in Project Process in 30 seconds exceedes given threshold；
In actual applications, the project that the predetermined threshold value can be browsed according to user is set, for example：If with
The project that family browses is animated video, then can be 3 with given threshold, and described 3 characterize F.F. number of times, and the preset rules are to work as to use
There is the forwarding operation more than 3 times in family, it is determined that the animated video is non-targeted project during animated video is watched.
Here, the step 103 also includes：The destination item is matched with the push bulleted list for pre-setting, is tieed up
Hold weight of the destination item of matching in the push bulleted list；If the destination item and the push bulleted list
Mismatch, the destination item is added in push bulleted list；Wherein, the destination item characterizes user interest project；
The number of times that project is pushed to user in the weight sign push bulleted list.
Step 104：The non-targeted project is matched with the push bulleted list for pre-setting, the non-targeted that will be matched
Weight of the mesh in the push bulleted list is lowered；
Here, the push bulleted list for pre-setting determines user interest item class according to the information that user provides
Not, the project being consistent with the items of interest classification is added in push bulleted list；
When the project in the non-targeted project determined and push project row is matched, it is determined that the matching entries are
Non-user items of interest, weight of the non-targeted project in bulleted list is pushed is lowered；The weight is characterized and pushes item
The number of times that project in mesh list is pushed to user；
In actual applications, the adjustment non-targeted Term Weight can be for non-targeted project increases a reaction user
The line bonus of behavior, the height for adjusting the line bonus respective value makes the non-targeted project recommendation total score down or up, enters
One step, the weight of the non-targeted project is also corresponding down or up, is finally reached the non-targeted project and is pushed to user
Number of times reduce or increase；For example：It is accustomed to according to user behavior, using proposed algorithm to each in user's recommendation list
Mesh determines an initial project weighted value, and the initial weight value is nonadjustable fixed value, embodiment of the present invention adjustment
The method that project is pushed can be that each project in recommended project list adds a weight added value, and the weight is added
Value carries out value by F.F. or quick page turn over operation of the user during project is browsed, the F.F. during project is browsed as user
Or page turn over operation number of times is more, weight added value is bigger, and it is attached that total weight of consequently recommended project subtracts weight by initial weight value
It is value added to draw；The number of operations of F.F. or quick page turning is more during user browses project, and weight added value is also bigger, always
Weighted value is just smaller, ranking of this project in recommended project list also more rearward, the number of times that this project is recommended to user also phase
The reduction answered；
The adjustment non-targeted Term Weight can also be that the recommendation total score of directly adjustment non-targeted project is down or up,
Further, the weight of the non-targeted project is also corresponding down or up, is finally reached the non-targeted project and is pushed away to user
The number of times for sending is reduced or increased；For example：The information such as the interest characteristics that project behavior and user provide are browsed according to user's row, is used
Proposed algorithm determines total weighted value to each project in user's recommendation list, according to total weighted value to recommendation list
In project carry out ranking, F.F. or fast of the embodiment of the present invention adjusted iterm method for pushing by user during project is browsed
Fast page turn over operation, directly adjusts total weighted value；As user, F.F. or page turn over operation number of times are more during project is browsed, under
Adjust total weighted value amplitude bigger, make ranking fall of the project in recommendation list also bigger, this project is recommended to user
Number of times also accordingly diminish；
Specifically, the weight can be obtained by proposed algorithm, |input paramete is obtained first, the |input paramete is in reality
Each attribute and feature of user or project are generally in the application of border, for example：Age, sex, the classification of project, the time of issue
Deng, after proposed algorithm is processed |input paramete, can export one according to user interest hobby project is ranked up after
List, the Term Weight that list ranks the first corresponding to name is maximum, by that analogy, project ranking its corresponding weight more rearward
Also it is smaller；
Here, the proposed algorithm for being used is broadly divided into following a few classes：
Algorithm based on popularity, popularity of this algorithm according to user point but is ranked up to project, for example will seniority among brothers and sisters
Sports content in list recommends user interested in physical culture, and the news push of political VIP is discussed the user of politics to love；
Collaborative filtering, evaluation of the analysis user to project, the evaluation can be obtained by browsing record, purchaser record
, the evaluation according to user to project calculates the similarity between user；Select the N most like with active user's similarity
Individual user；This N number of user is evaluated into highest and active user is again without browsed project recommendation to active user；
Algorithm based on content, the contents extraction that behavior and user according to user browse project goes out characteristic parameter, root
It is respectively that user behavior is into loud with the content resolution that user browses project according to the characteristic parameter, then the vector distance is entered
Row is calculated, and obtains the similarity of user and the project, and similarity project high is pushed to user according to the similarity；
Algorithm based on model, analysis user behavior obtain influence user behavior characteristic parameter x and user to project
Fancy grade y, the x and y be one-to-one, the x is included：Age of user section, sex, region, the price of project, item
Purpose classification etc., the y is included：Purchaser record, record, collection record etc. are browsed, by obtaining substantial amounts of x and y data, fitting
Go out a function, calculate the corresponding coefficients of x, the coefficient is characterized the corresponding weight of parameter, and weighted value is more big, shows this
Characteristic parameter is more important to user's selection project；
Hybrid algorithm, merges several the algorithm above, by the result additional weight synthesis result to different algorithms, or
Person is mixed in different calculating links with different algorithms, is accomplished the end in view.
Also include after the step 104：After default 3rd time period, user is clear in acquisition the 3rd time period
Project second of looking at is recorded；Second record includes that user browses bulleted list；3rd time started time period is in adjustment
After non-targeted Term Weight；
The non-targeted project is browsed into bulleted list with the user to match, if the match is successful, is lifted described non-
Weight of the destination item in bulleted list is pushed；If matching is unsuccessful, by the non-targeted project from the project of push row
Deleted in table；
Specifically, after the weight in step 104 to non-targeted project in push bulleted list is lowered, also wrapping
Include and the non-targeted project is rechecked, obtain second record of the user in second time period, second record
The history list of project is browsed in second time period including at least user, the non-targeted project that step 103 is determined
Bulleted list is browsed with the user in the described second record to be matched, if it does, then to the non-mesh in determining step 103
The misjudgment of mark project, the non-targeted project is destination item, the non-targeted project is lifted again and is arranged in push project
In weight, increase its to user push number of times；If it does not match, determining non-targeted project described in step 103 squadron
Correct judgment, the non-targeted project is deleted from the project of push row, makes this project will not be to user's active push；Wherein,
The non-targeted project characterizes non-user items of interest, and the destination item characterizes user interest project.
Fig. 2 is that embodiment of the present invention adjustment pushes item destination device composition structural representation, as shown in Fig. 2 Fig. 2 (a) tables
Show that embodiment of the present invention adjustment pushes the device used before the 3rd time period in project approach, Fig. 2 (b) represents that the present invention is real
Apply example adjustment and push the device used after the 3rd time period in project approach, shown in such as Fig. 2 (a), including with lower module：
Acquisition module 201, records for browsing project first according to ID ID acquisition users；The first record bag
User is included to browse bulleted list, browse duration and operation note；
First determining module 202, in default first time period, the user in the described first record to browse item
Mesh list, determines that user browses project first；
Second determining module 203, for based on preset rules, first note for browsing project first being browsed using user
Duration and operation note are browsed in record, non-targeted project is determined；
Wherein, the second determining module 203, determined for the 3rd time period also particularly useful for duration is browsed according to, judged
Whether the user operation records exceed predetermined threshold value in 3rd time period；When the operation note exceedes given threshold
When, determine the project that browses first for non-targeted project；It is additionally operable to be browsed using user and described browses the of project first
Duration and operation note are browsed in one record, destination item is determined；
Adjusting module 204, for the non-targeted project to be matched with the push bulleted list for pre-setting, by what is matched
Weight of the non-targeted project in the push bulleted list is lowered；Project is to user in the weight sign push bulleted list
The number of times of push；
Wherein, adjusting module 204, also particularly useful for by the destination item and the push bulleted list for pre-setting
Match somebody with somebody, maintain weight of the destination item of matching in the push bulleted list；If the destination item and the push item
Mesh list is mismatched, and the destination item is added in push bulleted list
Pushing module 205, for pushing project to user according to the push bulleted list after adjustment.
As shown in Fig. 2 (b), embodiment of the present invention adjustment is pushed in item destination device,
The acquisition module 201, is additionally operable to after default second time period, obtains user in the second time period clear
Project second of looking at is recorded；Second record includes that user browses bulleted list；
The adjusting module 204, is additionally operable to for the non-targeted project to browse bulleted list with the user and matches, such as
With success, weight of the non-targeted project in bulleted list is pushed is lifted；As mismatched, by the non-targeted project from pushing away
Send deletion in bulleted list；
Pushing module 205, for pushing project to user according to the push bulleted list after adjustment；
It should be noted that：Modules realize function can refer to described in Fig. 1 adjust push project approach correlation retouch
State and understand, do not repeat here.
In actual applications, the acquisition module 201, the first determining module 202, the second determining module 203, adjusting module
204 and pushing module 205 can by adjustment push entry means in processor realize.
Below with project as animated video or as a example by caricature works, the method to embodiment of the present invention adjustment push project is entered
Row is elaborated, as shown in figure 3, the embodiment of the present invention is comprised the following steps：
Step 301：Acquisition module obtains the historical record of user's viewing animated video or caricature works；
Here, acquisition module obtains user and browses animated video or unrestrained by the ID of IMEI, UUID or user's sets itself
The historical record of paintings product；The historical record browses animated video or the list of caricature works record, browses animation including user
The number of times or the number of times of page turning of F.F. in the duration and animated video or caricature works of video or caricature works；
Wherein, above-mentioned user browse the operation note of F.F. or page turning in animated video or caricature works can be according to user
On the interface of animated video or caricature works click on picture with decontrol picture position obtain, it is also possible to by user click on
Sliding distance, glide direction and the sliding time that the position judgment user of release operates are obtained；For example, when user browses caricature
Works are, the repeatedly upper and lower slip of user or horizontally slip, then can determine user be carrying out the operation of page turning, and by this
Operation note is got off, and in actual applications, can set sliding time interval, for example：0.5 second, whether user is carried out quickly
The operation of page turning or F.F. is judged；
Further, the acquisition module can also be calculated according to the historical record and record user and watch animated video
Or the duration of caricature works, and calculate and record the number of times of quick page turning or F.F. of the user in navigation process.
Step 302：Animated video or caricature works that user watches first are determined according to the historical record；
Here, the first determining module judges (pre- according to demand in default first time period according to the historical record
First set, for example：6 months) whether user have the animated video or caricature works watched first, if it is determined that user is at first
Between repeatedly browse animated video or caricature works in section, it is determined that user is reviewing animated video or caricature works, not to described
The weight of animated video or caricature works in recommendation list；If it is determined that the animated video for browsing first or caricature works,
Subsequent step 303 then is carried out to the animated video for browsing first or caricature works.
Step 303：It is determined that whether the animated video for browsing first or caricature works are user interest project；
First, what the second determining module was watched according to user is animated video or caricature works, sets corresponding threshold value,
For example：If viewing is caricature works, the threshold value of quick page turning as 5 times (can according to actual needs sets itself) is set；If
Viewing is animated video, sets the threshold value of F.F. number of times as 3 times (can according to actual needs sets itself)；
Secondly, browse duration of second determining module in historical record determined for the 3rd time period, for example：Assuming that with
Family browse first animated video or caricature works when a length of 120 seconds, the 3rd time period as 30 seconds or 60 seconds can be set, if
User's viewing is animated video, when user occurs the forwarding operation number of times for exceeding given threshold within the 3rd time period,
Then determine that user loses interest in this animated video；If the when caricature works of user's viewing, when user is in the 3rd time
There is the quick page turn over operation number of times more than given threshold in section, it is determined that user loses interest in this caricature works；If with
Family number of operations within the 3rd time period is not above given threshold, it is determined that animated video or caricature that user is browsed
Works are user's project interested, and the weight of project interested in the user in list is pushed does not adjust.
Step 304：Weight of the non-user items of interest in bulleted list is pushed is lowered；
The bulleted list that pushes can be set up according to the interest information of user's offer, according to the interest that user provides
The project that information will meet user interest is added in list；
Wherein, the adjustment non-user items of interest weight can be for non-targeted project increases a user behavior reaction
Line bonus, adjusting the line bonus makes the non-user items of interest recommend total score down or up, further, the non-use
The weight of family items of interest is also corresponding down or up, is finally reached the non-user items of interest and subtracts to the number of times that user pushes
Less or increase；It is described adjustment non-targeted Term Weight can also be directly adjustment non-targeted project recommendation total score decline or on
Rise, further, the weight of the non-targeted project is also corresponding down or up, is finally reached the non-targeted project to user
The number of times of push is reduced or increased.
Step 305：Non-user items of interest is rechecked, recommended project list push is readjusted according to result is rechecked
Weight；
Wherein, when to push bulleted list in push Term Weight be adjusted after, the second determining module is in advance
After 3rd time period of setting (can sets itself according to the actual requirements, for example：15 days), obtain in the 3rd time period and use
Family browses the historical record of animated video or caricature works.Will in step 304 lower weight non-user items of interest with it is described
Historical record is matched, if user browses the non-user items of interest again within the 3rd time period, it is determined that
User is also interested in the non-user items of interest, the non-user item of interest that the second adjusting module will be lowered in step 304
Purpose weight is raised again, improves its number of times pushed to user；If user is within the 3rd time period without clear again
Look at the non-user items of interest, it is determined that user is with no interest to the non-user items of interest, the second adjusting module is by institute
State non-user items of interest to be deleted from list is pushed, the non-user items of interest actively will not be pushed away to user again
Send.
The above, only presently preferred embodiments of the present invention is not intended to limit the scope of the present invention.
Claims (10)
1. it is a kind of adjust push project method, it is characterised in that methods described includes：
Project first is browsed according to ID ID acquisition users to record；It is described first record include user browse bulleted list,
Browse duration and operation note；
In default first time period, the user in the described first record browses bulleted list, determines that user is clear first
Look at project；
Based on preset rules, browsed in first record for browsing project first using user and browse duration and operation note
Record, determines non-targeted project；
The non-targeted project is matched with the push bulleted list for pre-setting, the non-targeted project that will be matched is in the push
Weight in bulleted list is lowered；The number of times that project is pushed to user in the weight sign push bulleted list.
2. method according to claim 1, it is characterised in that described by the non-targeted project and the push for pre-setting
Bulleted list is matched, and after weight of the non-targeted project that will be matched in the push bulleted list is lowered, methods described is also
Including：
After default second time period, user browses project second and records in the acquisition second time period；Second note
Record includes that user browses bulleted list；
The non-targeted project is browsed into bulleted list with the user to match, if the match is successful, the non-targeted is lifted
Weight of the project in bulleted list is pushed；If matching is unsuccessful, by the non-targeted project from bulleted list is pushed
Delete.
3. method according to claim 2, it is characterised in that it is described by the non-targeted project for matching in the push project
After weight in list is lowered, methods described also includes：
Project is pushed to user according to the push bulleted list after adjustment.
4. method according to claim 1, it is characterised in that described based on preset rules, the head is browsed using user
Duration and operation note are browsed in secondary the first record for browsing project, non-targeted project is determined, including：
3rd time period was determined according to the duration that browses, judges in the 3rd time period whether is the user operation records
More than predetermined threshold value；
When the operation note exceedes given threshold, determine the project that browses first for non-targeted project.
5. method according to claim 1, it is characterised in that described based on preset rules, the head is browsed using user
Duration and operation note are browsed in secondary the first record for browsing project, non-targeted project is determined, also included：
Browsed in first record for browsing project first using user and browse duration and operation note, determine target
Project；
When the destination item is matched with the push bulleted list for pre-setting, the destination item of matching is maintained in the push item
Weight in mesh list；
When the destination item is mismatched with the push bulleted list, the destination item is added to push bulleted list
In；
Project is pushed to user according to the push bulleted list after adjustment.
6. a kind of adjustment pushes item destination device, it is characterised in that described device includes：
Acquisition module, records for browsing project first according to ID acquisition user；First record includes that user browses
Bulleted list, browse duration and operation note；
First determining module, in default first time period, the user in the described first record to browse bulleted list,
Determine that user browses project first；
Second determining module, for based on preset rules, in browsing first record for browsing project first using user
Duration and operation note are browsed, non-targeted project is determined；
Adjusting module, for the non-targeted project to be matched with the push bulleted list for pre-setting, the non-targeted that will be matched
Weight of the project in the push bulleted list is lowered；Project is pushed to user in the weight sign push bulleted list
Number of times.
7. device according to claim 6, it is characterised in that
The acquisition module, is additionally operable to after default second time period, obtains user in the second time period and browses project
Second record；Second record includes that user browses bulleted list；
The adjusting module, is additionally operable to for the non-targeted project to browse bulleted list with the user and matches, if matched into
Work(, then lift weight of the non-targeted project in bulleted list is pushed；If matching is unsuccessful, by the non-targeted
Mesh is deleted from bulleted list is pushed；
Pushing module, for pushing project to user according to the push bulleted list after adjustment.
8. device according to claim 6, it is characterised in that second determining module, specifically for：
3rd time period was determined according to the duration that browses, judges in the 3rd time period whether is the user operation records
More than predetermined threshold value；
When the operation note exceedes given threshold, determine the project that browses first for non-targeted project.
9. the device according to claim 6 or 7, it is characterised in that second determining module, is additionally operable to：Using user
Browse in first record for browsing project first and browse duration and operation note, determine destination item.
10. device according to claim 6, it is characterised in that the adjusting module, specifically for：
When the destination item is matched with the push bulleted list for pre-setting, the destination item of matching is maintained in the push item
Weight in mesh list；
When the destination item is mismatched with the push bulleted list, the destination item is added to push bulleted list
In.
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| CN201710061291.9A CN106878405B (en) | 2017-01-25 | 2017-01-25 | Method and device for adjusting push items |
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| CN201710061291.9A CN106878405B (en) | 2017-01-25 | 2017-01-25 | Method and device for adjusting push items |
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| CN117495513A (en) * | 2024-01-03 | 2024-02-02 | 深圳市智百威科技发展有限公司 | Shopping recommendation method and system based on big data and artificial intelligence |
| CN117495513B (en) * | 2024-01-03 | 2024-03-29 | 深圳市智百威科技发展有限公司 | Shopping recommendation method and system based on big data and artificial intelligence |
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