CN108573401B - Advertisement propaganda method and system - Google Patents
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- CN108573401B CN108573401B CN201810192953.0A CN201810192953A CN108573401B CN 108573401 B CN108573401 B CN 108573401B CN 201810192953 A CN201810192953 A CN 201810192953A CN 108573401 B CN108573401 B CN 108573401B
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- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
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- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0214—Referral reward systems
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
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- G06Q30/0277—Online advertisement
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Abstract
The invention relates to the field of advertisements, in particular to an advertisement propaganda method and an advertisement propaganda system. The advertisement propaganda method comprises the following steps: receiving first picture data uploaded by a first mobile terminal, and identifying effective information contained in the first picture data; acquiring a corresponding advertisement link according to the effective information, and sending the corresponding advertisement link to the first mobile terminal; and receiving second picture data uploaded by the first mobile terminal, judging whether the second picture data meets a preset condition, and if so, sending a red packet to link to the first mobile terminal. By establishing a transaction relationship with the holder of the first mobile terminal, if the server judges that the holder really executes according to the requirement, the server sends a red packet to link to the first mobile terminal as a reward, so that the advertisement information is quickly spread.
Description
Technical Field
The invention relates to the field of advertisements, in particular to an advertisement propaganda method and an advertisement propaganda system.
Background
At present, the advertising industry is developed vigorously, and advertisements are ubiquitous-on television, on newspapers, on magazines, on walls, on roofs, on bus stops, on shopping bags, and the like. In addition to the strong instillation of advertisements in television broadcasts, other advertisements have created a psychological resistance to people, which is not seen all the time, and thus, the advertising effect is not good, resulting in that the customers spend money but do not receive the ideal effect.
Disclosure of Invention
The technical problem to be solved by the invention is as follows: a propaganda method and system with fast advertisement information dissemination are provided.
In order to solve the technical problems, the invention adopts the technical scheme that:
an advertising method comprising the steps of:
receiving first picture data uploaded by a first mobile terminal, and identifying effective information contained in the first picture data;
acquiring a corresponding advertisement link according to the effective information, and sending the corresponding advertisement link to the first mobile terminal;
and receiving second picture data uploaded by the first mobile terminal, judging whether the second picture data meets a preset condition, and if so, sending a red packet to link to the first mobile terminal.
The invention adopts another technical scheme that:
an advertising system comprising one or more processors and memory, the memory storing a program that when executed by the processors performs the steps of:
receiving first picture data uploaded by a first mobile terminal, and identifying effective information contained in the first picture data;
acquiring a corresponding advertisement link according to the effective information, and sending the corresponding advertisement link to the first mobile terminal;
and receiving second picture data uploaded by the first mobile terminal, judging whether the second picture data meets a preset condition, and if so, sending a red packet to link to the first mobile terminal.
The invention has the beneficial effects that:
the advertisement propaganda method and the advertisement propaganda system provided by the invention establish a transaction relationship with a holder of a first mobile terminal, the holder acquires advertisement information through the first mobile terminal to generate first picture data and uploads the first picture data to a server, the server identifies effective information contained in the advertisement information in the first picture data through an identification technology, the server can obtain advertisement content according to the effective information and sends an advertisement link corresponding to the advertisement content to the first mobile terminal, the holder is required to forward the advertisement link to a self-media of the holder and then screen-captures to generate second picture data, the second picture data is uploaded to the server, and if the server judges that the holder is actually executed according to requirements, a red packet link is sent to the first mobile terminal to serve as reward, so that the advertisement information is quickly spread.
Drawings
FIG. 1 is a flow chart illustrating the steps of an advertising method of the present invention;
FIG. 2 is a block diagram of an advertising system of the present invention;
description of reference numerals:
1. a processor; 2. a memory.
Detailed Description
In order to explain technical contents, achieved objects, and effects of the present invention in detail, the following description is made with reference to the accompanying drawings in combination with the embodiments.
Referring to fig. 1, an advertisement propaganda method provided by the present invention includes the following steps:
receiving first picture data uploaded by a first mobile terminal, and identifying effective information contained in the first picture data;
acquiring a corresponding advertisement link according to the effective information, and sending the corresponding advertisement link to the first mobile terminal;
and receiving second picture data uploaded by the first mobile terminal, judging whether the second picture data meets a preset condition, and if so, sending a red packet to link to the first mobile terminal.
From the above description, the beneficial effects of the present invention are:
the advertising method provided by the invention is characterized in that a transaction relation is established with a holder of a first mobile terminal, the holder acquires advertising information through the first mobile terminal to generate first picture data and uploads the first picture data to a server, the server identifies effective information contained in the advertising information in the first picture data through an identification technology, the server can obtain advertising content according to the effective information and sends an advertising link corresponding to the advertising content to the first mobile terminal, the holder is required to forward the advertising link to a self-media of the holder and then screen-captures the advertising link to generate second picture data, the second picture data is uploaded to the server, and if the server judges that the holder really executes according to requirements, a red packet link is sent to the first mobile terminal to serve as reward, so that the advertising information is quickly propagated. Wherein the self-media is a friend circle or a social network site and the like.
Further, the method also comprises the following steps:
and setting advertisement information to the bus, wherein the first picture data is obtained by shooting the advertisement information by a first mobile terminal.
It can be known from the above description that the advertisement information can be set on the bus, if a passenger on the bus establishes a transaction relationship with the server with an intention, the passenger directly shoots the advertisement information through the mobile terminal held by the passenger, and uploads the generated first picture data to the server, and the server receives the first picture data uploaded by the mobile terminal, and then the transaction relationship can be established with the mobile terminal.
Further, whether second picture data meet preset conditions is judged, if yes, a red packet is sent to be linked to the first mobile terminal, and the method specifically comprises the following steps:
and identifying character strings and shape information contained in the second picture data, judging whether preset identification and the corresponding advertisement link exist in the contained character strings and shape information, and if so, sending a red packet to link to the first mobile terminal.
As can be seen from the above description, it is determined whether the contained character string and shape information have a predetermined identifier and the corresponding advertisement link, where the predetermined identifier is a "friend circle", and if the "friend circle" and the corresponding advertisement link exist, it indicates that the advertisement link has been released on the friend circle.
Further, the method also comprises the following steps:
and receiving first picture data uploaded by a second mobile terminal, and forwarding the first picture data to the second mobile terminal by the first mobile terminal.
The above description shows that the holder of the first mobile terminal can push the first picture data to the friend, and the friend can carry out the same operation by holding the second mobile terminal, and can obtain the advertisement reward.
Referring to fig. 2, the present invention further provides an advertisement propaganda system, which includes one or more processors 1 and a memory 2, wherein the memory stores a program, and the program implements the following steps when executed by the processors:
receiving first picture data uploaded by a first mobile terminal, and identifying effective information contained in the first picture data;
acquiring a corresponding advertisement link according to the effective information, and sending the corresponding advertisement link to the first mobile terminal;
and receiving second picture data uploaded by the first mobile terminal, judging whether the second picture data meets a preset condition, and if so, sending a red packet to link to the first mobile terminal.
From the above description, the beneficial effects of the present invention are: the advertising system provided by the invention establishes a transaction relationship with a holder of a first mobile terminal, the holder acquires advertising information through the first mobile terminal to generate first picture data and uploads the first picture data to a server, the server identifies effective information contained in the advertising information in the first picture data through an identification technology, the server can obtain advertising content according to the effective information and sends an advertising link corresponding to the advertising content to the first mobile terminal, the holder is required to forward the advertising link to a self-media of the holder and then screen-captures the advertising link to generate second picture data, the second picture data is uploaded to the server, and if the server judges that the holder really executes according to requirements, a red packet link is sent to the first mobile terminal to serve as reward, so that the advertising information is quickly propagated.
Further, the program when executed by the processor implements the steps of:
and setting advertisement information to the bus, wherein the first picture data is obtained by shooting the advertisement information by a first mobile terminal.
It can be known from the above description that the advertisement information can be set on the bus, if a passenger on the bus establishes a transaction relationship with the server with an intention, the passenger directly shoots the advertisement information through the mobile terminal held by the passenger, and uploads the generated first picture data to the server, and the server receives the first picture data uploaded by the mobile terminal, and then the transaction relationship can be established with the mobile terminal.
Further, the program when executed by the processor implements the steps of:
and identifying character strings and shape information contained in the second picture data, judging whether preset identification and the corresponding advertisement link exist in the contained character strings and shape information, and if so, sending a red packet to link to the first mobile terminal.
As can be seen from the above description, it is determined whether the contained character string and shape information have a predetermined identifier and the corresponding advertisement link, where the predetermined identifier is a "friend circle", and if the "friend circle" and the corresponding advertisement link exist, it indicates that the advertisement link has been released on the friend circle.
Further, the program when executed by the processor implements the steps of:
and receiving first picture data uploaded by a second mobile terminal, and forwarding the first picture data to the second mobile terminal by the first mobile terminal.
The above description shows that the holder of the first mobile terminal can push the first picture data to the friend, and the friend can carry out the same operation by holding the second mobile terminal, and can obtain the advertisement reward.
Referring to fig. 1-2, a first embodiment of the present invention is:
the invention provides an advertising method, which comprises the following steps:
setting advertisement information to a bus, and directly shooting the advertisement information through a first mobile terminal held by a passenger on the bus to generate first picture data if the passenger establishes a transaction relationship with a server with intention; the passenger uploads the first picture data to a server through a first mobile terminal;
the method comprises the steps that a server receives first picture data uploaded by a first mobile terminal, and effective information contained in the first picture data is identified through an OCR (optical character recognition) technology;
acquiring a corresponding advertisement link according to the effective information, and sending the corresponding advertisement link to the first mobile terminal; the passenger connects the corresponding advertisement link to the friend circle to publish, and generates a second picture data to upload to the server after publishing;
and the server receives second picture data uploaded by the first mobile terminal, judges whether the second picture data meets a preset condition, and sends a red packet to be linked to the first mobile terminal if the second picture data meets the preset condition.
Wherein, judge whether second picture data satisfies preset condition, if, send the red packet and link to first mobile terminal, specifically do:
and identifying character strings and shape information contained in the second picture data, judging whether preset identification and the corresponding advertisement link exist in the contained character strings and shape information, and if so, sending a red packet to link to the first mobile terminal.
As can be seen from the above description, it is determined whether the contained character string and shape information have a predetermined identifier and the corresponding advertisement link, where the predetermined identifier is a "friend circle", and if the "friend circle" and the corresponding advertisement link exist, it indicates that the advertisement link has been released on the friend circle.
In addition, the method also comprises the following steps:
and receiving first picture data uploaded by a second mobile terminal, and forwarding the first picture data to the second mobile terminal by the first mobile terminal. The holder of the first mobile terminal can push the first picture data to friends, and the friends can hold the second mobile terminal to perform the same operation and obtain advertising rewards.
In summary, the advertisement propaganda method and system provided by the present invention establish a transaction relationship with a holder of a first mobile terminal, the holder obtains advertisement information through the first mobile terminal to generate first picture data and uploads the first picture data to a server, the server identifies effective information contained in the advertisement information in the first picture data through an identification technology, the server can obtain advertisement content according to the effective information, and sends an advertisement link corresponding to the advertisement content to the first mobile terminal, the holder is required to forward the advertisement link to a self-media of the holder and then screen-captures to generate second picture data, and the second picture data is uploaded to the server, if the server judges that the holder is actually executed as required, a red packet link is sent to the first mobile terminal as a reward, so that the advertisement information is quickly propagated.
The above description is only an embodiment of the present invention, and not intended to limit the scope of the present invention, and all equivalent changes made by using the contents of the present specification and the drawings, or applied directly or indirectly to the related technical fields, are included in the scope of the present invention.
Claims (7)
1. An advertising method, comprising the steps of:
receiving first picture data uploaded by a first mobile terminal, and identifying effective information contained in the first picture data;
acquiring a corresponding advertisement link according to the effective information, and sending the corresponding advertisement link to the first mobile terminal;
receiving second picture data uploaded by a first mobile terminal, judging whether the second picture data meets a preset condition, and if so, sending a red packet to link to the first mobile terminal;
wherein, judge whether second picture data satisfies preset condition, if, send the red packet and link to first mobile terminal, specifically do:
and identifying character strings and shape information contained in the second picture data, judging whether preset identification and the corresponding advertisement link exist in the contained character strings and shape information, and if so, sending a red packet to link to the first mobile terminal.
2. The advertising method according to claim 1, further comprising the steps of:
and setting advertisement information to the bus, wherein the first picture data is obtained by shooting the advertisement information by a first mobile terminal.
3. The advertising method according to claim 1, further comprising the steps of:
and receiving first picture data uploaded by a second mobile terminal, and forwarding the first picture data to the second mobile terminal by the first mobile terminal.
4. An advertising system comprising one or more processors and memory, the memory storing a program that when executed by the processors performs the steps of:
receiving first picture data uploaded by a first mobile terminal, and identifying effective information contained in the first picture data;
acquiring a corresponding advertisement link according to the effective information, and sending the corresponding advertisement link to the first mobile terminal;
and receiving second picture data uploaded by the first mobile terminal, judging whether the second picture data meets a preset condition, and if so, sending a red packet to link to the first mobile terminal.
5. The advertising system of claim 4, wherein the program when executed by the processor performs the steps of:
and setting advertisement information to the bus, wherein the first picture data is obtained by shooting the advertisement information by a first mobile terminal.
6. The advertising system of claim 4, wherein the program when executed by the processor performs the steps of:
and identifying character strings and shape information contained in the second picture data, judging whether preset identification and the corresponding advertisement link exist in the contained character strings and shape information, and if so, sending a red packet to link to the first mobile terminal.
7. The advertising system of claim 4, wherein the program when executed by the processor performs the steps of:
and receiving first picture data uploaded by a second mobile terminal, and forwarding the first picture data to the second mobile terminal by the first mobile terminal.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
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| CN201810192953.0A CN108573401B (en) | 2018-03-09 | 2018-03-09 | Advertisement propaganda method and system |
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| Application Number | Priority Date | Filing Date | Title |
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| CN201810192953.0A CN108573401B (en) | 2018-03-09 | 2018-03-09 | Advertisement propaganda method and system |
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| CN108573401A CN108573401A (en) | 2018-09-25 |
| CN108573401B true CN108573401B (en) | 2021-06-22 |
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| CN114143305B (en) * | 2021-11-19 | 2024-07-16 | 支付宝(杭州)信息技术有限公司 | Information display method, device and equipment |
Citations (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN104915857A (en) * | 2015-05-27 | 2015-09-16 | 裴峤 | Interactive mobile advertisement putting system base on user personalization and return mechanism |
| CN107464103A (en) * | 2017-08-24 | 2017-12-12 | 四川舍舍广告传媒股份有限公司 | A kind of management method of electronics red packet advertisement |
| CN107688962A (en) * | 2017-07-31 | 2018-02-13 | 广州点升信息技术有限公司 | Marketing method based on advertisement putting |
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| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US9059950B2 (en) * | 2012-11-02 | 2015-06-16 | Apple Inc. | Delivering and tracking viral invitational content |
| CN107563790A (en) * | 2017-07-31 | 2018-01-09 | 广州点升信息技术有限公司 | Marketing method based on product distribution |
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Patent Citations (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN104915857A (en) * | 2015-05-27 | 2015-09-16 | 裴峤 | Interactive mobile advertisement putting system base on user personalization and return mechanism |
| CN107688962A (en) * | 2017-07-31 | 2018-02-13 | 广州点升信息技术有限公司 | Marketing method based on advertisement putting |
| CN107464103A (en) * | 2017-08-24 | 2017-12-12 | 四川舍舍广告传媒股份有限公司 | A kind of management method of electronics red packet advertisement |
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