CN108256897A - Marketing method, electronic device and the storage medium propagated based on H5 loose-leafs - Google Patents
Marketing method, electronic device and the storage medium propagated based on H5 loose-leafs Download PDFInfo
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- CN108256897A CN108256897A CN201711430021.7A CN201711430021A CN108256897A CN 108256897 A CN108256897 A CN 108256897A CN 201711430021 A CN201711430021 A CN 201711430021A CN 108256897 A CN108256897 A CN 108256897A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F8/00—Arrangements for software engineering
- G06F8/30—Creation or generation of source code
- G06F8/38—Creation or generation of source code for implementing user interfaces
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0222—During e-commerce, i.e. online transactions
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0239—Online discounts or incentives
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0253—During e-commerce, i.e. online transactions
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L51/00—User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail
- H04L51/52—User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail for supporting social networking services
Abstract
The invention discloses a kind of marketing methods propagated based on H5 loose-leafs, belong to Internet technical field.A kind of marketing method propagated based on H5 loose-leafs, is included the following steps：S1, it edits to generate H5 loose-leafs；S2, by the H5 loose-leafs of generation and Quick Response Code or short chain connect it is associated after issue；S3, the propagation path for recording H5 loose-leafs；S4, the record by the H5 loose-leafs propagation path, determine the hierarchical relationship between each disseminator and client；S5, according to the hierarchical relationship between the turnover of client and disseminator and client, calculated the excitation amount of money of disseminators at different levels by preset excitation computation rule and corresponded to and be delivered in the account of disseminators at different levels.The present invention by recording the information of current active disseminator automatically in activity communication process, convenient for the communication process of activity and the excitation amount of money are completely shown to disseminator so that active procedure is more open and clear.
Description
Technical field
The present invention relates to Internet technical fields, are related to a kind of marketing method propagated based on H5 loose-leafs, electronics dress
It puts and storage medium.
Background technology
With the development of internet, the marketing activity of enterprise is real by internet and social circle from being shifted on line under line
Existing Brand Marketing, obtains the targets such as client at customer service.
What marketing activity was relatively common on line is propagated by wechat, relies primarily on the sides such as the spontaneous forwarding of push, client
Formula is propagated, and the content of push or forwarding is usually H5 loose-leafs.Therefore enterprise carries out after marketing activity is determined by activity
Before being promoted on line, the making of H5 loose-leafs is first carried out.Previous enterprise is all to carry out H5 active pages using the method for customization
The making in face, i.e., according to the requirement of activity every time exploitation H5 loose-leafs, fabrication cycle is long, and the H5 loose-leafs made every time
It may be only available for a marketing activity, it is impossible to reuse so that development cost is huge, and each activity will repeat this
Process, activity start the long time period for planning to promote onto formal line.
In addition, most of referrals continue, marketing activity is linked by generating the exclusive H5 of sponsor, is realized based on material incentive
Propagated on line, on applicant's line submit application, by exclusive chained record sponsor and be described people relationship carry out calculate and
Excitation, this pattern can realize the propagation based on internet, but only individual layer referral continues, and can not realize the effect that chain type is propagated
Fruit.
Invention content
The technical problem to be solved by the present invention is in order to overcome, loose-leaf development cycle length and referral continue in the prior art
Energisation mode it is opaque, it is proposed that it is a kind of based on H5 loose-leafs propagate marketing method, electronic device and storage medium, lead to
It crosses after activity is sorted out and makes Templated all kinds of loose-leafs to shorten the development cycle, and in loose-leaf communication process certainly
Relationship between dynamic record customer action information, propagation path, propagation client, to allow referrer that can check arriving for commending friends
Visit and conclusion of the business situation.
The present invention is to solve above-mentioned technical problem by following technical proposals：
A kind of marketing method propagated based on H5 loose-leafs, is included the following steps：
S1, a template is selected in preset H5 Page Templates into edlin to generate H5 loose-leafs；
S2, by the H5 loose-leafs of generation and Quick Response Code or short chain connect it is associated after issue；
S3, the Quick Response Code of the H5 loose-leafs it has been associated with by sharing to client or when short chain connects records current active
The information of disseminator, to realize the record of H5 loose-leaf propagation paths；
S4, the record by the H5 loose-leafs propagation path, determine the hierarchical relationship between each disseminator and client；
S5, according to the hierarchical relationship between the turnover of client and disseminator and client, by preset excitation computation rule
It calculates the excitation amount of money of disseminators at different levels and the excitation amount of money correspondence is delivered in the account of disseminators at different levels.
Preferably, it is further included after step S5：
S6, the excitation amount of money of the hierarchical relationship between disseminator and client and the corresponding client are included disseminator's
In terminal, in order to which the disseminator checks.
Preferably, it is further included after step S6：
S7, the record by the H5 loose-leafs propagation path analyze the propagation coverage area of the activity；
S8, it is given birth to according to the hierarchical relationship between each disseminator and client and/or the propagation coverage area of the activity
Into chart and export.
Preferably, it is further included before step S1：
S0, default H5 Page Templates：According to activity division classification, for each classification by H5 tools make to
A kind of few H5 loose-leafs template.
Preferably, step S1 specifically include it is following step by step：
S11, the information using json description activities, described information includes active configuration, page structure and pattern, and passes through
Jackson resolvers parse and realize the polymorphic mapping between json objects and java objects；
S12, javascript scripts are performed under java frames, json is reduced to html.
Preferably, in the step S3, by by the openid of current active disseminator be spliced to the Quick Response Code or
During short chain connects, to record the openid of current active disseminator.
A kind of electronic device, including memory and processor, being stored on the memory can be performed by the processor
The marketing system based on Internet communication, the marketing system based on Internet communication includes：
Editor module, for selecting a template into edlin to generate H5 active pages in preset H5 Page Templates
Face；
Release module, for by the H5 loose-leafs of generation and Quick Response Code or short chain connect it is associated after issue；
Path logging modle, for recording the letter of current active disseminator when sharing Quick Response Code to client or short chain connects
Breath, to realize the record of H5 loose-leaf propagation paths；
Level identification module, for by the record of the H5 loose-leafs propagation path, determining each disseminator and client
Between hierarchical relationship
Excitation, which calculates, provides module, for the hierarchical relationship between the turnover according to client and disseminator and client, presses
Preset excitation computation rule calculates the excitation amount of money of disseminators at different levels and correspondence is delivered in the account of disseminators at different levels.
Preferably, the marketing system based on Internet communication further includes：
Display module, for the excitation amount of money of the hierarchical relationship between disseminator and client and the corresponding client to be shown
In the terminal of disseminator, in order to which the disseminator checks.
Preferably, the marketing system based on Internet communication further includes：
Analysis module, for by the record of the H5 loose-leafs propagation path, analyzing the propagation covering of the activity
Range；
Chart generate export module, according to the hierarchical relationship between each disseminator and client and/or it is described activity
It propagates coverage area generation chart and exports.
A kind of computer readable storage medium, the computer readable storage medium memory contain the battalion based on Internet communication
Pin system, the marketing system based on Internet communication can be performed by least one processors, so that at least one place
Manage the step of device performs the marketing method based on Internet communication as described in any one of aforementioned.
The positive effect of the present invention is：
1) by default H5 Page Templates, the exploitation of loose-leaf will be carried out by avoiding each activity, save cost,
Also the time span of creative activity is shortened；
2) by recording the information of current active disseminator automatically in activity communication process, marketing personnel is helped to do the later stage
Related statements are directly exported during statistics；
3) by recording the information of current active disseminator automatically in activity communication process, convenient for obtain each disseminator with
Hierarchical relationship between client, and based on this, the excitation amount of money for carrying out multi-layer disseminator calculates；
4) by recording the information of current active disseminator automatically in activity communication process, convenient for being propagated through activity
Journey and the excitation amount of money are completely shown to disseminator so that active procedure is more open and clear.
Description of the drawings
Fig. 1 shows the hardware structure schematic diagram of one embodiment of electronic device of the present invention；
Program module Fig. 2 shows the marketing system first embodiment based on Internet communication in electronic device of the present invention is shown
It is intended to；
Fig. 3 shows that the program module of the marketing system second embodiment based on Internet communication in electronic device of the present invention is shown
It is intended to；
Fig. 4 shows that the program module of the marketing system 3rd embodiment based on Internet communication in electronic device of the present invention is shown
It is intended to；
Fig. 5 shows the flow chart of the marketing method embodiment one the present invention is based on Internet communication；
Fig. 6 shows the flow chart of the marketing method embodiment two the present invention is based on Internet communication；
Fig. 7 shows the flow chart of the marketing method embodiment three the present invention is based on Internet communication；
Fig. 8 shows the flow chart of the marketing method example IV the present invention is based on Internet communication；
Fig. 9, which is shown, edits and generates H5 loose-leafs in the marketing method embodiment five the present invention is based on Internet communication
Flow chart.
Specific embodiment
It is further illustrated the present invention below by the mode of embodiment, but does not therefore limit the present invention to the reality
It applies among a range.
First, the present invention proposes a kind of electronic device.
As shown in fig.1, it is the hardware structure schematic diagram of one embodiment of electronic device of the present invention.It is described in the present embodiment
Electronic device 2 be it is a kind of can be automatic to carry out numerical computations and/or information processing according to the instruction for being previously set or storing
Equipment.For example, it may be smart mobile phone, tablet computer, laptop, desktop computer, rack-mount server, blade type take
Business device, tower server or the Cabinet-type server (server set formed including independent server or multiple servers
Group) etc..As shown in the figure, the electronic device 2 includes at least, but be not limited to, connection storage can be in communication with each other by system bus
Device 21, processor 22, network interface 23 and the marketing system 20 based on Internet communication.Wherein：
The memory 21 includes at least a type of computer readable storage medium, and the readable storage medium storing program for executing includes
Flash memory, hard disk, multimedia card, card-type memory (for example, SD or DX memories etc.), random access storage device (RAM), it is static with
Machine accesses memory (SRAM), read-only memory (ROM), electrically erasable programmable read-only memory (EEPROM), may be programmed only
Read memory (PROM), magnetic storage, disk, CD etc..In some embodiments, the memory 21 can be the electricity
The internal storage unit of sub-device 2, such as the hard disk or memory of the electronic device 2.In further embodiments, the memory
21 can also be the plug-in type hard disk being equipped on the External memory equipment of the electronic device 2, such as the electronic device 2, intelligence
Storage card (Smart Media Card, SMC), secure digital (Secure Digital, SD) card, flash card (Flash Card)
Deng.Certainly, the memory 21 can also both include the internal storage unit of the electronic device 2 or be set including its external storage
It is standby.In the present embodiment, the memory 21 is installed on the operating system and types of applications of the electronic device 2 commonly used in storage
Software, such as described program code of marketing system 20 based on Internet communication etc..In addition, the memory 21 can be also used for
Temporarily store the Various types of data that has exported or will export.
The processor 22 can be in some embodiments central processing unit (Central Processing Unit,
CPU), controller, microcontroller, microprocessor or other data processing chips.The processor 22 is commonly used in the control electricity
The overall operation of sub-device 2, such as perform and carry out data interaction or communicate relevant control and processing with the electronic device 2
Deng.In the present embodiment, the processor 22 is used to run the program code stored in the memory 21 or processing data, example
The marketing system 20 based on Internet communication as described in running.
The network interface 23 may include radio network interface or wired network interface, which is commonly used in
Communication connection is established between the electronic device 2 and other electronic devices.For example, the network interface 23 is used to incite somebody to action by network
The electronic device 2 is connected with exterior terminal, between the electronic device 2 and exterior terminal establish data transmission channel and
Communication connection etc..The network can be intranet (Intranet), internet (Internet), global system for mobile telecommunications system
Unite (Global System of Mobile communication, GSM), wideband code division multiple access (Wideband Code
Division Multiple Access, WCDMA), 4G networks, 5G networks, bluetooth (Bluetooth), Wi-Fi etc. is wireless or has
Gauze network.
It should be pointed out that Fig. 1 illustrates only the electronic device 2 with component 21-23, it should be understood that not
It is required that implement all components shown, the more or less component of the implementation that can be substituted.
In the present embodiment, the marketing system 20 based on Internet communication being stored in memory 21 can be divided
For one or more program module, one or more of program modules are stored in memory 21, and can be by one
Or performed by multiple processors (the present embodiment is processor 22), to complete the present invention.
For example, Fig. 2 shows the program module schematic diagram of 20 first embodiment of marketing system based on Internet communication,
In the embodiment, the marketing system 20 based on Internet communication can be divided into editor module 201, release module 202, road
Diameter logging modle 203, level identification module 204 and excitation, which calculate, provides module 205.Wherein, the so-called program module of the present invention
It is the series of computation machine program instruction section for referring to complete specific function, it is more described based on network biography more suitable for describing than program
Implementation procedure of the marketing system 20 broadcast in the electronic device 2.The program module 201- will specifically be introduced by being described below
205 concrete function.
The editor module 201, for selecting a template into edlin to generate H5 in preset H5 Page Templates
Loose-leaf；
The release module 202, for by the H5 loose-leafs of generation and Quick Response Code or short chain connect it is associated after carry out
Publication；
The path logging modle 203, for when sharing Quick Response Code to client or short chain connects record current active pass
The information for the person of broadcasting, to realize the record of H5 loose-leaf propagation paths；
Specially：When disseminator shares Quick Response Code or short chain connects, the openid of the current active disseminator can be certainly
Dynamic to be spliced to the Quick Response Code or during short chain connects, to record the openid of current active disseminator, the openid is to be used for
It identifies a kind of mark of current active disseminator's identity, belongs to one kind in the information of current active disseminator.
By taking wechat as an example, the flow being spliced to during short chain connects of openid is specially：
1) user clicks a wechat server url for carrying relevant configuration, and the relevant configuration report includes only obtaining
Openid, acquisition user's all information still obtain readjustment network address；
2) wechat server reads the readjustment network address for being configured and being jumped to code codes configuration；
3) readjustment network address utilizes the relevant interface of code code access wechat servers, described to obtain json information
Json information just includes openid and access_token；
4) openid of acquisition is spliced in the predeterminated position that short chain connects.
Certainly, other than openid is spliced for identifying disseminator, other information can also be used, only needs to use
The access_token of acquisition accesses wechat server relevant interface, you can all information of user, such as account etc. are obtained, but
It is authorized, it usually will not be in this way；Finally the account of acquisition is spliced in the predeterminated position that short chain connects, also may be used
To realize the identification of disseminator.
The level identification module 204, for by the record of the H5 loose-leafs propagation path, determining each disseminator
Hierarchical relationship between client
The excitation, which calculates, provides module 205, for the level between the turnover according to client and disseminator and client
Relationship calculates the excitation amount of money of disseminators at different levels and the corresponding account for being delivered to disseminators at different levels by preset excitation computation rule
In family.
It is illustrated so that marketing personnel are marketed using this system as an example below：
1st, according to activity characteristic, a suitable template is selected specifically may be used into edlin from preset H5 Page Templates
To be the contents such as addition title, activity introduction, the H5 loose-leafs of editor's after-cost time activity are completed.
2nd, for convenience of the propagation of activity, generally use scans the two-dimensional code or forwards the mode of link, therefore is being sent out
Before cloth, first the H5 loose-leafs of generation are connect with Quick Response Code or short chain associated.
3rd, activity is propagated mainly is carried out by way of sharing Quick Response Code or short chain connects, disseminator share Quick Response Code or
When person's short chain connects, the openid of the current active disseminator can pass through during automatic Mosaic connects to the Quick Response Code or short chain
The openid that identification Quick Response Code or short chain include in connecing, can be with the propagation path of H5 loose-leafs described under complete documentation.
4th, the record of the propagation path of the H5 loose-leafs is transferred, each biography is identified by the openid included in record
Hierarchical relationship between the person of broadcasting and client, disseminator and the identity of client here are opposite, and subordinate disseminator is for higher level
It is exactly client for disseminator；For example, A shares short chain to B and connects, then and A is the level-one disseminator of B for B, and
B is exactly the L 1 customer of A for A；It is connect when B shares short chain to C again, then the level-one that B is C for C is propagated
Person, and C is the L 1 customer of B for B, and A is the secondary communication person of C for C, C is A for A
Two level client, and so on.
The 5th, once a certain client completes a single cross and is also easy to produce turnover, then turnover and propagation automatically according to the client
Hierarchical relationship between person and client is calculated the excitation amount of money of disseminators at different levels, such as C productions by preset excitation computation rule
1000 yuan of turnover is given birth to, the level-one disseminator B of C obtains the excitation amount of money of turnover 5%, i.e. B obtains 50 yuan of excitation gold
Volume, the secondary communication person A of C obtain the excitation amount of money of turnover 2%, i.e. A obtains 20 yuan of the excitation amount of money, corresponded to if C also has
Three-level disseminator, then three-level disseminator can obtain the excitation amount of money of turnover 1%, and so on；Calculate biographies at different levels
After the excitation amount of money of the person's of broadcasting acquisition, excitation amount of money correspondence is delivered in the account of disseminators at different levels.
By using this system, the exploitation of loose-leaf will be carried out by avoiding each activity, only need to select a page
Template suitably edit, and has saved cost, has also shortened the time span of creative activity.In addition, this system can be
Automatically the information of current active disseminator is recorded in activity communication process, the level convenient for obtaining between each disseminator and client is closed
System, and based on this, the excitation amount of money for carrying out multi-layer disseminator calculates, to realize the effect of chain type propagation.
In another example Fig. 3 shows the program module signal of 20 second embodiment of marketing system based on Internet communication
Scheme, in the embodiment, the marketing system 20 based on Internet communication can also be divided into editor module 201, release module
202nd, path logging modle 203, level identification module 204, excitation, which calculate, provides module 205 and display module 206.
Wherein, the same aforementioned first embodiments of program module 201-205, details are not described herein again.
The display module 206, for by the excitation of the hierarchical relationship between disseminator and client and the corresponding client
The amount of money is shown in the terminal of disseminator, in order to which the disseminator checks.
Connect example, the content that detailed description below is shown：
6th, by make disseminator can with real time inspection downstream client to this H5 loose-leaf share situation and it is obtained
Every excitation amount of money source, newly-increased client can also be added to every grade of propagation by this system after every completion is once shared
In the client list of person, and the level of client is indicated, such as after A is shared with B, L 1 customer B is shown in the client list of A, works as B
The two level client C from L 1 customer B is shown after being shared with C, in the client list of A, the form of display can be various, such as
Arborescence, table etc.；Meanwhile after the client of arbitrary level-one completes a transaction, the excitation amount of money that disseminator obtains can be shown
Show in disseminator's bill, such as：From 50 yuan of the excitation amount of money of L 1 customer B, from the excitation amount of money of two level client C
20 yuan etc..
This system and can clearly learn every excitation for the propagation condition of disseminator's real time inspection client downstream
The source of the amount of money.
In another example Fig. 4 shows the program module signal of 20 3rd embodiment of marketing system based on Internet communication
Scheme, in the embodiment, the marketing system 20 based on Internet communication can also be divided into editor module 201, release module
202nd, path logging modle 203, level identification module 204, excitation, which calculate, provides module 205, display module 206, analysis module
207 and chart generation export module 208.
Wherein, the same aforementioned second embodiments of program module 201-206, details are not described herein again.
The analysis module 207, for by the record of the H5 loose-leafs propagation path, analyzing the biography of the activity
Broadcast coverage area；
The chart generates export module 208, according to the hierarchical relationship between each disseminator and client and/or described
The propagation coverage area generation chart of activity simultaneously exports.
Example is connected, the chart export function of this system is specifically described below：
7th, the activity of publication is counted for convenience of marketing personnel, this system can also be propagated according to the H5 loose-leafs
The record in path analyzes the propagation coverage area of activity, and the ownership of disseminator is identified especially by the openid of disseminator
Ground, then the statistics by the ownership place to each disseminator obtain the propagation coverage area of the activity.
8th, the hierarchical relationship between each disseminator and client and the propagation coverage area of activity are pressed into chart shape as needed
Formula exports, for example, the hierarchical relationship between each disseminator and client can be exported in the form of arborescence, movable propagation covering model
It encloses and is exported in the form of scattergram or block diagram.
By using this system, marketing personnel can directly export related statements when counting in the later stage, convenient for marketing personnel
Real-time tracking, the progress of grasp activity are carried out to activity.
Secondly, the present invention proposes a kind of marketing method based on Internet communication.
In embodiment one, as shown in figure 5, the marketing method based on Internet communication includes the following steps：
S1, a template is selected in preset H5 Page Templates into edlin to generate H5 loose-leafs；
S2, by the H5 loose-leafs of generation and Quick Response Code or short chain connect it is associated after issue；
S3, the Quick Response Code of the H5 loose-leafs it has been associated with by sharing to client or when short chain connects records current active
The information of disseminator, to realize the record of H5 loose-leaf propagation paths；Especially by by the openid of current active disseminator
The Quick Response Code is spliced to or during short chain connects, to record the information of current active disseminator.
S4, the record by the H5 loose-leafs propagation path, determine the hierarchical relationship between each disseminator and client；
S5, according to the hierarchical relationship between the turnover of client and disseminator and client, by preset excitation computation rule
It calculates the excitation amount of money of disseminators at different levels and the excitation amount of money correspondence is delivered in the account of disseminators at different levels.
It is illustrated so that marketing personnel are marketed using this method as an example below：
1st, according to activity characteristic, business objective etc., a suitable template is selected to carry out from preset H5 Page Templates
Editor can be specifically title, activity time range, official documents and correspondence content of addition activity etc., complete editor's after-cost time activity
H5 loose-leafs.
2nd, for convenience of the propagation of activity, generally use scans the two-dimensional code or forwards the mode of link, therefore is being sent out
Before cloth, first the H5 loose-leafs of generation are connect with Quick Response Code or short chain associated.
3rd, activity is propagated mainly is carried out by way of sharing Quick Response Code or short chain connects, disseminator share Quick Response Code or
When person's short chain connects, the openid of the current active disseminator can go forward side by side during automatic Mosaic connects to the Quick Response Code or short chain
The automatic record of row, by identify Quick Response Code or short chain connect in the openid that includes, can be with H5 active pages described under complete documentation
The propagation path in face.
4th, the record of the propagation path of the H5 loose-leafs is transferred, each biography is identified by the openid included in record
Hierarchical relationship between the person of broadcasting and client, disseminator and the identity of client here are opposite, and subordinate disseminator is for higher level
It is exactly client for disseminator；For example, A shares short chain to B and connects, then and A is the level-one disseminator of B for B, and
B is exactly the L 1 customer of A for A；It is connect when B shares short chain to C again, then the level-one that B is C for C is propagated
Person, and C is the L 1 customer of B for B, and A is the secondary communication person of C for C, C is A for A
Two level client, and so on.
The 5th, once a certain client completes a single cross and is also easy to produce turnover, then turnover and propagation automatically according to the client
Hierarchical relationship between person and client is calculated the excitation amount of money of disseminators at different levels, such as C productions by preset excitation computation rule
1000 yuan of turnover is given birth to, the level-one disseminator B of C obtains the excitation amount of money of turnover 5%, i.e. B obtains 50 yuan of excitation gold
Volume, the secondary communication person A of C obtain the excitation amount of money of turnover 2%, i.e. A obtains 20 yuan of the excitation amount of money, corresponded to if C also has
Three-level disseminator, then three-level disseminator can obtain the excitation amount of money of turnover 1%, and so on；Calculate biographies at different levels
After the excitation amount of money of the person's of broadcasting acquisition, excitation amount of money correspondence is delivered in the account of disseminators at different levels.
By using this method, the exploitation of loose-leaf can will be carried out to avoid each activity, only need to select a page
Face die plate suitably edit, and has saved cost, has also shortened the time span of creative activity.In addition, using this method
The information of current active disseminator can be recorded automatically in activity communication process, convenient for obtaining between each disseminator and client
Hierarchical relationship, and based on this, the excitation amount of money for carrying out multi-layer disseminator calculates, and realizes the effect that chain type is propagated.
In embodiment two, on the basis of embodiment one, as shown in fig. 6, the marketing based on Internet communication
Method includes the following steps：
Step S1-S5 is with previous embodiment one, and details are not described herein again.
S6, the excitation amount of money of the hierarchical relationship between disseminator and client and the corresponding client are included disseminator's
In terminal, in order to which the disseminator checks.
The present embodiment is compared to embodiment one, and more look facilities specifically can be by the way that the client increased newly be added to often
In the client list of grade disseminator, and the level of client is indicated, so that disseminator checks that situation is shared in the activity of client downstream,
The excitation amount of money that additionally disseminators at different levels are obtained can include in disseminator's bills at different levels, and indicate coming for the excitation amount of money
The enthusiasm of disseminator so that encouraging transparence, is improved in source.
In embodiment three, on the basis of embodiment two, as shown in fig. 7, the marketing based on Internet communication
Method includes the following steps：
Step S1-S6 is with previous embodiment two, and details are not described herein again.
S7, the record by the H5 loose-leafs propagation path analyze the propagation coverage area of the activity；
S8, it is given birth to according to the hierarchical relationship between each disseminator and client and/or the propagation coverage area of the activity
Into chart and export.
The present embodiment is compared to embodiment two, more export functions of chart, in order to which marketing personnel can be more intuitive in real time
Check activity progress.Model is covered especially by the propagation for recording and analyzing out activity of H5 loose-leaf propagation paths
It encloses, the ownership place of disseminator, then the statistics by the ownership place to each disseminator is identified especially by the openid of disseminator,
Obtain the propagation coverage area of the activity.Then further according to needing the hierarchical relationship between each disseminator and client and activity
Propagation coverage area by diagrammatic form export, for example, the hierarchical relationship between each disseminator and client can be with the shape of arborescence
Formula exports, and movable propagation coverage area is exported in the form of scattergram or block diagram etc..
In example IV, on the basis of embodiment three, as shown in figure 8, the marketing based on Internet communication
Method includes the following steps：
S0, default H5 Page Templates：According to activity division classification, for each classification by H5 tools make to
A kind of few H5 loose-leafs template.
Step S1-S8 is with previous embodiment three, and details are not described herein again.
Here movable division can be classified according to different business objectives, such as inhale powder, obtain visitor or brand promotion, needle
To each activity, make at least one H5 loose-leafs template using H5 tools and be preset in the template library of system, for
Marketing personnel select to use.
In embodiment five, on the basis of example IV, as shown in figure 9, step S1 specifically include it is following step by step：
S11, the information using json description activities, described information includes active configuration, page structure and pattern, and passes through
Jackson resolvers parse and realize the polymorphic mapping between json objects and java objects；
The full name of the json is " JavaScript Object Notation ", mean that JavaScript object represents
Method, it is a kind of based on text, independently of the lightweight data interchange format of language；There is common Json class libraries under Java
Gson, JSON-lib and Jackson etc., wherein Jackson are thus usually used in the project comparatively than more efficient
Jackson carries out the polymorphic mapping between json objects and java objects.
S12, javascript scripts are performed under java frames, json is reduced to html, that is, is reduced to H5 active pages
Face.
In addition, a kind of computer readable storage medium of the present invention, the computer readable storage medium memory are contained based on net
The marketing system 20 that network is propagated when being somebody's turn to do the marketing system 20 based on Internet communication can be executed by one or more processors, is realized
The operation of above-mentioned marketing method or electronic device based on Internet communication.
Although specific embodiments of the present invention have been described above, it will be appreciated by those of skill in the art that this is only
For example, protection scope of the present invention is to be defined by the appended claims.Those skilled in the art without departing substantially from
Under the premise of the principle and substance of the present invention, many changes and modifications may be made, but these change and
Modification each falls within protection scope of the present invention.
Claims (10)
1. a kind of marketing method propagated based on H5 loose-leafs, which is characterized in that include the following steps：
S1, a template is selected in preset H5 Page Templates into edlin to generate H5 loose-leafs；
S2, by the H5 loose-leafs of generation and Quick Response Code or short chain connect it is associated after issue；
S3, the Quick Response Code of the H5 loose-leafs it has been associated with by sharing to client or record current active is propagated when short chain connects
The information of person, to realize the record of H5 loose-leaf propagation paths；
S4, the record by the H5 loose-leafs propagation path, determine the hierarchical relationship between each disseminator and client；
S5, according to the hierarchical relationship between the turnover of client and disseminator and client, calculated by preset excitation computation rule
Go out the excitation amount of money of disseminators at different levels and the excitation amount of money correspondence is delivered in the account of disseminators at different levels.
2. the marketing method according to claim 1 propagated based on H5 loose-leafs, which is characterized in that after step S5 also
Including：
S6, the excitation amount of money of the hierarchical relationship between disseminator and client and the corresponding client are included into the terminal in disseminator
On, in order to which the disseminator checks.
3. the marketing method according to claim 2 propagated based on H5 loose-leafs, which is characterized in that after step S6 also
Including：
S7, the record by the H5 loose-leafs propagation path analyze the propagation coverage area of the activity；
S8, schemed according to the hierarchical relationship between each disseminator and client and/or the generation of the propagation coverage area of the activity
Table simultaneously exports.
4. the marketing method according to any one of claim 1-3 propagated based on H5 loose-leafs, which is characterized in that step
It is further included before rapid S1：
S0, default H5 Page Templates：According to the division classification of activity, at least one is made by H5 tools for each classification
Kind H5 loose-leaf templates.
5. the marketing method according to claim 4 propagated based on H5 loose-leafs, which is characterized in that step S1 is specifically wrapped
Include it is following step by step：
S11, the information using json description activities, described information includes active configuration, page structure and pattern, and passes through
Jackson resolvers parse and realize the polymorphic mapping between json objects and java objects；
S12, javascript scripts are performed under java frames, json is reduced to html.
6. the marketing method according to claim 4 propagated based on H5 loose-leafs, which is characterized in that the step S3
In, by the way that the openid of current active disseminator is spliced to the Quick Response Code or during short chain connects, to record current active biography
The openid for the person of broadcasting.
7. a kind of electronic device, including memory and processor, which is characterized in that being stored on the memory can be by the place
The marketing system based on Internet communication that device performs is managed, the marketing system based on Internet communication includes：
Editor module, for selecting a template into edlin to generate H5 loose-leafs in preset H5 Page Templates；
Release module, for by the H5 loose-leafs of generation and Quick Response Code or short chain connect it is associated after issue；
Path logging modle, for recording the information of current active disseminator when sharing Quick Response Code to client or short chain connects,
To realize the record of H5 loose-leaf propagation paths；
Level identification module, for by the record of the H5 loose-leafs propagation path, determining between each disseminator and client
Hierarchical relationship
Excitation, which calculates, provides module, for the hierarchical relationship between the turnover according to client and disseminator and client, by default
Excitation computation rule calculate disseminators at different levels the excitation amount of money and correspondence be delivered in the account of disseminators at different levels.
8. electronic device according to claim 7, which is characterized in that the marketing system based on Internet communication is also wrapped
It includes：
Display module, for including passing the excitation amount of money of the hierarchical relationship between disseminator and client and the corresponding client
In the terminal for the person of broadcasting, in order to which the disseminator checks.
9. electronic device according to claim 8, which is characterized in that the marketing system based on Internet communication is also wrapped
It includes：
Analysis module, for by the record of the H5 loose-leafs propagation path, analyzing the propagation coverage area of the activity；
Chart generates export module, according to the hierarchical relationship between each disseminator and client and/or the propagation of the activity
Coverage area generates chart and exports.
10. a kind of computer readable storage medium, which is characterized in that the computer readable storage medium memory is contained based on net
The marketing system that network is propagated, the marketing system based on Internet communication can be performed by least one processor, so that described
At least one processor performs the step of marketing method based on Internet communication as described in any one of claim 1-6.
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| Application Number | Priority Date | Filing Date | Title |
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| CN201711430021.7A CN108256897A (en) | 2017-12-25 | 2017-12-25 | Marketing method, electronic device and the storage medium propagated based on H5 loose-leafs |
| PCT/CN2018/083080 WO2019127981A1 (en) | 2017-12-25 | 2018-04-13 | H5 activity page propagation based marketing method, electronic apparatus and storage medium |
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| CN201711430021.7A CN108256897A (en) | 2017-12-25 | 2017-12-25 | Marketing method, electronic device and the storage medium propagated based on H5 loose-leafs |
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| WO (1) | WO2019127981A1 (en) |
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