CN111949901A - Method and system for acquiring marketing records based on dynamic two-dimensional codes - Google Patents
Method and system for acquiring marketing records based on dynamic two-dimensional codes Download PDFInfo
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- CN111949901A CN111949901A CN202010669686.9A CN202010669686A CN111949901A CN 111949901 A CN111949901 A CN 111949901A CN 202010669686 A CN202010669686 A CN 202010669686A CN 111949901 A CN111949901 A CN 111949901A
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Abstract
The invention discloses a method and a system for acquiring marketing records based on dynamic two-dimensional codes, and belongs to the technical field of data acquisition. The method comprises the following steps: acquiring page information of a marketing page, and generating a special two-dimensional code according to the page information; sharing the exclusive two-dimensional code, setting an information filling window in the sharing process, and after the information filling is finished, carrying out validity verification on the filled information; after the filled information passes the validity verification, generating a marketing two-dimensional code according to the exclusive two-dimensional code information and the filled information, and sharing the marketing two-dimensional code; and counting the sharing information and the scanning information of the exclusive two-dimensional code and the marketing two-dimensional code to obtain a marketing record. According to the invention, the marketing convenience is improved by a dynamic two-dimensional code generation and sharing mode, and the development information of each marketing is recorded by recording the marketing propagation chain, so that the marketing propagation speed and effect are greatly improved.
Description
Technical Field
The invention relates to the technical field of data acquisition, in particular to a method and a system for acquiring marketing records based on dynamic two-dimensional codes.
Background
At present, the two-dimension code is widely applied to the aspects of information propaganda and promotion, commodity marketing, information input, payment and the like. In the field of commodity marketing, the method mainly comprises the steps of displaying commodity marketing activity information based on a static two-dimensional code and performing information input. With the help of the development of the mobile internet, the fission marketing mode of the C2C is developed vigorously, the traditional C2C online marketing is maintained by means of more complex information of a rear-end platform, then sharing marketing is carried out through the APP, a client needs to download applications, the operation process is complex, and the marketing conversion rate is not high.
Disclosure of Invention
In order to solve the above problems, the present invention provides a method for acquiring marketing records based on dynamic two-dimensional codes, comprising:
acquiring page information of a marketing page, and generating a special two-dimensional code according to the page information;
sharing the exclusive two-dimensional code, setting an information filling window in the sharing process, and after the information filling is finished, carrying out validity verification on the filled information;
after the filled information passes the validity verification, generating a marketing two-dimensional code according to the exclusive two-dimensional code information and the filled information, and sharing the marketing two-dimensional code;
and counting the sharing information and the scanning information of the exclusive two-dimensional code and the marketing two-dimensional code to obtain a marketing record.
Optionally, the information filling window is divided into a marketer information filling window and a non-marketer information filling window.
Optionally, when the marketing two-dimensional code is shared, if the marketing two-dimensional code is shared by the marketing staff, the information of the marketing staff is collected, and the marketing two-dimensional code is generated according to the information of the marketing staff again to be shared.
Optionally, the sharing information is the exclusive two-dimensional code, the sharing times of the sharing two-dimensional code, and filling information acquired during sharing.
Optionally, the marketing record includes: the method comprises the steps of recording the sharing exclusive two-dimensional code or the marketing two-dimensional code of each marketing person, the number of times and the scanning number of times that the marketing two-dimensional code of each marketing person is shared by non-marketing persons, and the number of times and the scanning number of times that the exclusive two-dimensional code is shared by the non-marketing persons.
The invention also provides a system for acquiring marketing records based on the dynamic two-dimensional code, which comprises the following steps:
the two-dimensional code generation module is used for acquiring page information of the marketing page and generating a special two-dimensional code according to the page information;
the first sharing module shares the exclusive two-dimensional code, an information filling window is arranged in the sharing process, and after the information filling is completed, the validity of the filled information is verified;
the second sharing module is used for generating a marketing two-dimensional code according to the exclusive two-dimensional code information and the filled information and sharing the marketing two-dimensional code after the filled information passes the validity verification;
and the recording module is used for counting the sharing information and the scanning information of the exclusive two-dimensional code and the marketing two-dimensional code to obtain the marketing record.
Optionally, the information filling window is divided into a marketer information filling window and a non-marketer information filling window.
Optionally, when the marketing two-dimensional code is shared, if the marketing two-dimensional code is shared by the marketing staff, the information of the marketing staff is collected, and the marketing two-dimensional code is generated according to the information of the marketing staff again to be shared.
Optionally, the sharing information is the exclusive two-dimensional code, the sharing times of the sharing two-dimensional code, and filling information acquired during sharing.
Optionally, the marketing record includes: the method comprises the steps of recording the sharing exclusive two-dimensional code or the marketing two-dimensional code of each marketing person, the number of times and the scanning number of times that the marketing two-dimensional code of each marketing person is shared by non-marketing persons, and the number of times and the scanning number of times that the exclusive two-dimensional code is shared by the non-marketing persons.
Compared with the prior art, the invention has the beneficial effects that:
through the mode that developments of dynamic two-dimensional code generated and shared, promote the convenience of marketing to through the propagation chain of record marketing, the development information of every batch of marketing of record, speed and the effect of very big promotion marketing propagation.
Drawings
FIG. 1 is a flow chart of a method for acquiring marketing records based on dynamic two-dimensional codes according to the present invention;
fig. 2 is a system structure diagram for acquiring marketing records based on dynamic two-dimensional codes.
Detailed Description
In order to make the objects, technical solutions and advantages of the embodiments of the present invention clearer, the technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are some, but not all, embodiments of the present invention. All other embodiments, which can be obtained by a person skilled in the art without any inventive step based on the embodiments of the present invention, are within the scope of the present invention.
The invention provides a method for acquiring marketing records based on dynamic two-dimensional codes, which comprises the following steps of:
acquiring page information of a marketing page, and generating a special two-dimensional code according to the page information;
sharing the exclusive two-dimensional code, setting an information filling window in the sharing process, and after the information filling is finished, carrying out validity verification on the filled information;
after the filled information passes the validity verification, generating a marketing two-dimensional code according to the exclusive two-dimensional code information and the filled information, and sharing the marketing two-dimensional code;
and counting the sharing information and the scanning information of the exclusive two-dimensional code and the marketing two-dimensional code to obtain a marketing record.
The information filling window is divided into a marketing staff information filling window and a non-marketing staff information filling window.
When the marketing two-dimension code is shared, marketing staff information is collected if the marketing two-dimension code is shared by marketing staff, and the marketing two-dimension code is generated according to the marketing staff information again to be shared.
The sharing information is the exclusive two-dimensional code, the sharing times of the sharing two-dimensional code and filling information acquired during sharing.
Wherein, marketing record includes: the method comprises the steps of recording the sharing exclusive two-dimensional code or the marketing two-dimensional code of each marketing person, the number of times and the scanning number of times that the marketing two-dimensional code of each marketing person is shared by non-marketing persons, and the number of times and the scanning number of times that the exclusive two-dimensional code is shared by the non-marketing persons.
The invention is described in further detail below with reference to the attached drawing figures:
firstly, devices such as a Web server, an application server, 4C/8G, CentOS 7 and the like are used for deploying two-dimensional code center application, and are used for customized two-dimensional code dynamic generation capacity, two-dimensional code generation and code scanning statistics.
The design and development of the online marketing page are developed by using H5, so that the online marketing page has a better cross-platform characteristic;
calling a two-dimensional code center based on the marketing page to generate a marketing two-dimensional code;
the two-dimensional code is shared through the mobile terminal or other terminals.
Other terminal marketing personnel fill in necessary information after visiting through the marketing two-dimensional code to generate the personalized two-dimensional code of the belonging person.
And after the personalized two-dimensional code is generated, the personalized two-dimensional code can be continuously shared and generated again by other marketing personnel.
And counting the marketing records.
The invention further provides a system 200 for acquiring marketing records based on dynamic two-dimensional codes, as shown in fig. 2, comprising:
the two-dimensional code generation module 201 is used for acquiring page information of the marketing page and generating an exclusive two-dimensional code according to the page information;
the first sharing module 202 is used for sharing the exclusive two-dimensional code, setting an information filling window in the sharing process, and after the information filling is completed, carrying out validity verification on the filled information;
the second sharing module 203 generates a marketing two-dimensional code according to the exclusive two-dimensional code information and the filled information after the filled information passes the validity verification, and shares the marketing two-dimensional code;
the recording module 204 counts the sharing information and the scanning information of the exclusive two-dimensional code and the marketing two-dimensional code, and obtains the marketing record.
The information filling window is divided into a marketing staff information filling window and a non-marketing staff information filling window.
When the marketing two-dimension code is shared, marketing staff information is collected if the marketing two-dimension code is shared by marketing staff, and the marketing two-dimension code is generated according to the marketing staff information again to be shared.
The sharing information is the exclusive two-dimensional code, the sharing times of the sharing two-dimensional code and filling information acquired during sharing.
Wherein, marketing record includes: the method comprises the steps of recording the sharing exclusive two-dimensional code or the marketing two-dimensional code of each marketing person, the number of times and the scanning number of times that the marketing two-dimensional code of each marketing person is shared by non-marketing persons, and the number of times and the scanning number of times that the exclusive two-dimensional code is shared by the non-marketing persons.
Compared with the prior art, the invention has the beneficial effects that:
through the mode that developments of dynamic two-dimensional code generated and shared, promote the convenience of marketing to through the propagation chain of record marketing, the development information of every batch of marketing of record, speed and the effect of very big promotion marketing propagation.
The above is only a preferred embodiment of the present invention, and is not intended to limit the present invention, and various modifications and changes will occur to those skilled in the art. Any modification, equivalent replacement, or improvement made within the spirit and principle of the present invention should be included in the protection scope of the present invention.
Claims (10)
1. A method for collecting marketing records based on dynamic two-dimensional codes, the method comprising:
acquiring page information of a marketing page, and generating a special two-dimensional code according to the page information;
sharing the exclusive two-dimensional code, setting an information filling window in the sharing process, and after the information filling is finished, carrying out validity verification on the filled information;
after the filled information passes the validity verification, generating a marketing two-dimensional code according to the exclusive two-dimensional code information and the filled information, and sharing the marketing two-dimensional code;
and counting the sharing information and the scanning information of the exclusive two-dimensional code and the marketing two-dimensional code to obtain a marketing record.
2. The method of claim 1, the information filling window is divided into a marketer information filling window and a non-marketer information filling window.
3. The method of claim 1, wherein when the marketing two-dimensional code is shared, if the marketing two-dimensional code is shared by marketers, information of the marketers is collected, and the marketing two-dimensional code is generated again according to the information of the marketers for sharing.
4. The method of claim 1, wherein the shared information is a dedicated two-dimensional code, sharing times of the shared two-dimensional code, and filling information obtained during sharing.
5. The method of claim 1, the marketing record, comprising: the method comprises the steps of recording the sharing exclusive two-dimensional code or the marketing two-dimensional code of each marketing person, the number of times and the scanning number of times that the marketing two-dimensional code of each marketing person is shared by non-marketing persons, and the number of times and the scanning number of times that the exclusive two-dimensional code is shared by the non-marketing persons.
6. A system for collecting marketing records based on dynamic two-dimensional codes, the system comprising:
the two-dimensional code generation module is used for acquiring page information of the marketing page and generating a special two-dimensional code according to the page information;
the first sharing module shares the exclusive two-dimensional code, an information filling window is arranged in the sharing process, and after the information filling is completed, the validity of the filled information is verified;
the second sharing module is used for generating a marketing two-dimensional code according to the exclusive two-dimensional code information and the filled information and sharing the marketing two-dimensional code after the filled information passes the validity verification;
and the recording module is used for counting the sharing information and the scanning information of the exclusive two-dimensional code and the marketing two-dimensional code to obtain the marketing record.
7. The system of claim 6, the information filling window is divided into a marketer information filling window and a non-marketer information filling window.
8. The system of claim 6, wherein when the marketing two-dimensional code is shared, if the marketing two-dimensional code is shared by marketers, the marketing two-dimensional code is generated according to the marketing two-dimensional code again to be shared.
9. The system of claim 6, wherein the sharing information is a dedicated two-dimensional code, sharing times of the shared two-dimensional code, and filling information obtained during sharing.
10. The system of claim 6, the marketing record, comprising: the method comprises the steps of recording the sharing exclusive two-dimensional code or the marketing two-dimensional code of each marketing person, the number of times and the scanning number of times that the marketing two-dimensional code of each marketing person is shared by non-marketing persons, and the number of times and the scanning number of times that the exclusive two-dimensional code is shared by the non-marketing persons.
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| Application Number | Priority Date | Filing Date | Title |
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| CN202010669686.9A CN111949901A (en) | 2020-07-13 | 2020-07-13 | Method and system for acquiring marketing records based on dynamic two-dimensional codes |
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| CN202010669686.9A CN111949901A (en) | 2020-07-13 | 2020-07-13 | Method and system for acquiring marketing records based on dynamic two-dimensional codes |
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Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN115099810A (en) * | 2022-06-14 | 2022-09-23 | 蚂蚁区块链科技(上海)有限公司 | Brand promotion method based on block chain and block chain link point |
| CN118297627A (en) * | 2024-04-25 | 2024-07-05 | 武汉艾普网络科技有限公司 | Channel activity code-based passenger acquisition method and system |
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Patent Citations (4)
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| CN108256897A (en) * | 2017-12-25 | 2018-07-06 | 平安科技（深圳）有限公司 | Marketing method, electronic device and the storage medium propagated based on H5 loose-leafs |
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Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN115099810A (en) * | 2022-06-14 | 2022-09-23 | 蚂蚁区块链科技(上海)有限公司 | Brand promotion method based on block chain and block chain link point |
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