CN111949901A - A method and system for collecting marketing records based on dynamic two-dimensional code - Google Patents
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Abstract
本发明公开了一种基于动态二维码采集营销记录的方法及系统，属于数据采集技术领域。本发明方法，包括：获取营销页面的页面信息，根据页面信息生成专属二维码；对专属二维码进行分享，在分享过程中设置信息填写窗口，信息填写完成后，对填写后的信息进行合法性验证；当填写的信息合法性验证通过后，根据专属二维码信息及填写的信息生成营销二维码，对营销二维码进行分享；对专属二维码及营销二维码的分享信息和扫描信息进行统计，获取营销记录。本发明通过动态二维码生成与分享的方式，提升营销的便捷性，并通过记录营销的传播链，记录每一笔营销的发展信息，极大的提升营销传播的速度与效果。
The invention discloses a method and a system for collecting marketing records based on a dynamic two-dimensional code, and belongs to the technical field of data collection. The method of the present invention includes: acquiring page information of a marketing page, and generating an exclusive two-dimensional code according to the page information; sharing the exclusive two-dimensional code, setting an information filling window during the sharing process, and after the information is filled in, performing a process on the filled information. Legality verification; when the legality verification of the filled-in information is passed, a marketing QR code is generated according to the exclusive QR code information and the filled-in information, and the marketing QR code is shared; the sharing of the exclusive QR code and the marketing QR code Information and scanning information for statistics, to obtain marketing records. The invention improves the convenience of marketing by generating and sharing the dynamic two-dimensional code, and records the development information of each marketing by recording the communication chain of marketing, thereby greatly improving the speed and effect of marketing communication.
Description
技术领域technical field
本发明涉及数据采集技术领域，具体涉及一种基于动态二维码采集营销记录的方法及系统。The invention relates to the technical field of data collection, in particular to a method and system for collecting marketing records based on a dynamic two-dimensional code.
背景技术Background technique
目前二维码已经广泛应用在信息的宣传推广、商品的营销、信息的录入、支付等方面。其中，在商品的营销领域，主要是基于静态二维码展现商品营销活动信息并进行信息录入的过程。借助移动互联网的发展，C2C的裂变营销模式得到蓬勃发展，而传统的C2C线上营销更多是借助后端平台繁琐的信息维护，然后通过APP进行分享营销，客户需要下载应用，操作过程复杂，营销转化率不高。At present, two-dimensional code has been widely used in information promotion, commodity marketing, information entry, payment and so on. Among them, in the field of commodity marketing, it is mainly a process of displaying commodity marketing activity information based on static QR codes and entering information. With the development of the mobile Internet, the C2C fission marketing model has flourished, while the traditional C2C online marketing relies more on the cumbersome information maintenance of the back-end platform, and then shares the marketing through the APP. Customers need to download the application, and the operation process is complicated. Marketing conversion rates are not high.
发明内容SUMMARY OF THE INVENTION
针对上述问题，本发明提供了一种基于动态二维码采集营销记录的方法，包括：In view of the above problems, the present invention provides a method for collecting marketing records based on dynamic two-dimensional codes, including:
获取营销页面的页面信息，根据页面信息生成专属二维码；Obtain the page information of the marketing page, and generate an exclusive QR code according to the page information;
对专属二维码进行分享，在分享过程中设置信息填写窗口，信息填写完成后，对填写后的信息进行合法性验证；Share the exclusive QR code, and set up an information filling window during the sharing process. After the information is filled in, the legality of the filled-in information is verified;
当填写的信息合法性验证通过后，根据专属二维码信息及填写的信息生成营销二维码，对营销二维码进行分享；After the validity of the filled-in information is verified, a marketing QR code will be generated based on the exclusive QR code information and the filled-in information, and the marketing QR code will be shared;
对专属二维码及营销二维码的分享信息和扫描信息进行统计，获取营销记录。Collect statistics on the sharing and scanning information of exclusive QR codes and marketing QR codes to obtain marketing records.
可选的，信息填写窗口分为营销人员信息填写窗口和非营销人员信息填写窗口。Optionally, the information filling window is divided into a marketing personnel information filling window and a non-marketing personnel information filling window.
可选的，营销二维码被分享时，若为营销人员分享，采集营销人员信息，再次根据营销人员信息生成营销二维码进行分享。Optionally, when the marketing QR code is shared, if it is shared by a marketer, the information of the marketer is collected, and the marketing QR code is generated again according to the information of the marketer for sharing.
可选的，分享信息，为专属二维码及分享二维码的分享次数、及分享时获取的填写信息。Optionally, the sharing information is the exclusive QR code, the sharing times of the shared QR code, and the filled-in information obtained during sharing.
可选的，营销记录，包括：每个营销人员的分享专属二维码或营销二维码的记录、每个营销人员的营销二维码被非营销人员分享的次数及扫描次数和专属二维码被非营销人员分享的次数及扫描次数。Optional, marketing records, including: each marketer's record of sharing the exclusive QR code or marketing QR code, the number of times each marketer's marketing QR code was shared by non-marketers, the number of scans, and the exclusive QR code The number of times the code was shared and scanned by non-marketers.
本发明还提供了一种基于动态二维码采集营销记录的系统，包括：The present invention also provides a system for collecting marketing records based on dynamic two-dimensional codes, including:
二维码生成模块，获取营销页面的页面信息，根据页面信息生成专属二维码；The QR code generation module obtains the page information of the marketing page, and generates an exclusive QR code according to the page information;
第一分享模块，对专属二维码进行分享，在分享过程中设置信息填写窗口，信息填写完成后，对填写后的信息进行合法性验证；The first sharing module shares the exclusive QR code, and sets up an information filling window during the sharing process. After the information is filled in, the legality of the filled-in information is verified;
第二分享模块，当填写的信息合法性验证通过后，根据专属二维码信息及填写的信息生成营销二维码，对营销二维码进行分享；The second sharing module, after the validity of the filled-in information is verified, generate a marketing QR code according to the exclusive QR code information and the filled-in information, and share the marketing QR code;
记录模块，对专属二维码及营销二维码的分享信息和扫描信息进行统计，获取营销记录。The record module collects statistics on the sharing and scanning information of exclusive QR codes and marketing QR codes, and obtains marketing records.
可选的，信息填写窗口分为营销人员信息填写窗口和非营销人员信息填写窗口。Optionally, the information filling window is divided into a marketing personnel information filling window and a non-marketing personnel information filling window.
可选的，营销二维码被分享时，若为营销人员分享，采集营销人员信息，再次根据营销人员信息生成营销二维码进行分享。Optionally, when the marketing QR code is shared, if it is shared by a marketer, the information of the marketer is collected, and the marketing QR code is generated again according to the information of the marketer for sharing.
可选的，分享信息，为专属二维码及分享二维码的分享次数、及分享时获取的填写信息。Optionally, the sharing information is the exclusive QR code, the sharing times of the shared QR code, and the filled-in information obtained during sharing.
可选的，营销记录，包括：每个营销人员的分享专属二维码或营销二维码的记录、每个营销人员的营销二维码被非营销人员分享的次数及扫描次数和专属二维码被非营销人员分享的次数及扫描次数。Optional, marketing records, including: each marketer's record of sharing the exclusive QR code or marketing QR code, the number of times each marketer's marketing QR code was shared by non-marketers, the number of scans, and the exclusive QR code The number of times the code was shared and scanned by non-marketers.
与现有技术相比，本发明的有益效果为：Compared with the prior art, the beneficial effects of the present invention are:
通过动态二维码生成与分享的方式，提升营销的便捷性，并通过记录营销的传播链，记录每一笔营销的发展信息，极大的提升营销传播的速度与效果。Through the generation and sharing of dynamic QR codes, the convenience of marketing is improved, and the development information of each marketing is recorded by recording the communication chain of marketing, which greatly improves the speed and effect of marketing communication.
附图说明Description of drawings
图1为本发明一种基于动态二维码采集营销记录的方法流程图；1 is a flow chart of a method for collecting marketing records based on a dynamic two-dimensional code according to the present invention;
图2为本发明一种基于动态二维码采集营销记录的系统结构图。FIG. 2 is a structural diagram of a system for collecting marketing records based on a dynamic two-dimensional code according to the present invention.
具体实施方式Detailed ways
为使本发明实施例的目的、技术方案和优点更加清楚，下面将结合本发明实施例中的附图，对本发明实施例中的技术方案进行清楚、完整地描述，显然，所描述的实施例是本发明的一部分实施例，而不是全部的实施例。基于本发明中的实施例，本领域普通技术人员在没有做出创造性劳动的前提下所获得的所有其他实施例，都属于本发明保护的范围。In order to make the purposes, technical solutions and advantages of the embodiments of the present invention clearer, the technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments These are some embodiments of the present invention, but not all embodiments. Based on the embodiments of the present invention, all other embodiments obtained by those of ordinary skill in the art without creative work fall within the protection scope of the present invention.
本发明提供了一种基于动态二维码采集营销记录的方法，如图1所示，包括：The present invention provides a method for collecting marketing records based on dynamic two-dimensional codes, as shown in FIG. 1 , including:
获取营销页面的页面信息，根据页面信息生成专属二维码；Obtain the page information of the marketing page, and generate an exclusive QR code according to the page information;
对专属二维码进行分享，在分享过程中设置信息填写窗口，信息填写完成后，对填写后的信息进行合法性验证；Share the exclusive QR code, and set up an information filling window during the sharing process. After the information is filled in, the legality of the filled-in information is verified;
当填写的信息合法性验证通过后，根据专属二维码信息及填写的信息生成营销二维码，对营销二维码进行分享；After the validity of the filled-in information is verified, a marketing QR code will be generated based on the exclusive QR code information and the filled-in information, and the marketing QR code will be shared;
对专属二维码及营销二维码的分享信息和扫描信息进行统计，获取营销记录。Collect statistics on the sharing and scanning information of exclusive QR codes and marketing QR codes to obtain marketing records.
其中，信息填写窗口分为营销人员信息填写窗口和非营销人员信息填写窗口。Among them, the information filling window is divided into a marketing personnel information filling window and a non-marketing personnel information filling window.
其中，营销二维码被分享时，若为营销人员分享，采集营销人员信息，再次根据营销人员信息生成营销二维码进行分享。Among them, when the marketing QR code is shared, if it is shared by a marketer, the information of the marketer is collected, and the marketing QR code is generated according to the information of the marketer for sharing.
其中，分享信息，为专属二维码及分享二维码的分享次数、及分享时获取的填写信息。Among them, the sharing information refers to the exclusive QR code, the sharing times of the shared QR code, and the filled-in information obtained during sharing.
其中，营销记录，包括：每个营销人员的分享专属二维码或营销二维码的记录、每个营销人员的营销二维码被非营销人员分享的次数及扫描次数和专属二维码被非营销人员分享的次数及扫描次数。Among them, the marketing records include: the records of each marketer’s sharing of the exclusive QR code or the marketing QR code, the number of times each marketer’s marketing QR code was shared by non-marketers, the number of scans, and the number of times the exclusive QR code was shared. Shares and scans by non-marketers.
下面结合附图对本发明做进一步的详细描述：Below in conjunction with accompanying drawing, the present invention is described in further detail:
首先使用Web服务器、应用服务器，4C/8G，CentOS 7以上等设备，用于部署二维码中心应用，用于定制化的二维码动态生成能力，二维码的生成和扫码统计。First, use Web server, application server, 4C/8G, CentOS 7 or above and other equipment to deploy QR code center applications, for customized QR code dynamic generation capabilities, QR code generation and code scanning statistics.
线上营销页面的设计与开发，使用H5开发，有较好的跨平台特性；The design and development of online marketing pages, using H5 development, has better cross-platform features;
基于营销页面调用二维码中心生成营销二维码；Call the QR code center to generate a marketing QR code based on the marketing page;
二维码通过移动终端或者其他终端进行分享。The QR code is shared through a mobile terminal or other terminal.
其他终端端营销人员通过营销二维码访问后填写必要信息生成归属个人的个性化的二维码。Other terminal marketers fill in the necessary information after accessing through the marketing QR code to generate a personalized QR code belonging to the individual.
个性化二维码生成后可继续分享及被其他营销人员再次生成。After the personalized QR code is generated, it can continue to be shared and regenerated by other marketers.
对营销记录进行统计。Statistics on marketing records.
本发明还提供了一种基于动态二维码采集营销记录的系统200，如图2所示，包括：The present invention also provides a
二维码生成模块201，获取营销页面的页面信息，根据页面信息生成专属二维码；The two-dimensional code generation module 201 obtains page information of the marketing page, and generates an exclusive two-dimensional code according to the page information;
第一分享模块202，对专属二维码进行分享，在分享过程中设置信息填写窗口，信息填写完成后，对填写后的信息进行合法性验证；The first sharing module 202 shares the exclusive two-dimensional code, and sets an information filling window during the sharing process. After the information is filled in, the validity of the filled-in information is verified;
第二分享模块203，当填写的信息合法性验证通过后，根据专属二维码信息及填写的信息生成营销二维码，对营销二维码进行分享；The second sharing module 203, after the validity of the filled-in information is verified, generate a marketing two-dimensional code according to the exclusive two-dimensional code information and the filled-in information, and share the marketing two-dimensional code;
记录模块204，对专属二维码及营销二维码的分享信息和扫描信息进行统计，获取营销记录。The recording module 204 collects statistics on the sharing information and scanning information of the exclusive two-dimensional code and the marketing two-dimensional code to obtain marketing records.
其中，信息填写窗口分为营销人员信息填写窗口和非营销人员信息填写窗口。Among them, the information filling window is divided into a marketing personnel information filling window and a non-marketing personnel information filling window.
其中，营销二维码被分享时，若为营销人员分享，采集营销人员信息，再次根据营销人员信息生成营销二维码进行分享。Among them, when the marketing QR code is shared, if it is shared by a marketer, the information of the marketer is collected, and the marketing QR code is generated according to the information of the marketer for sharing.
其中，分享信息，为专属二维码及分享二维码的分享次数、及分享时获取的填写信息。Among them, the sharing information refers to the exclusive QR code, the sharing times of the shared QR code, and the filled-in information obtained during sharing.
其中，营销记录，包括：每个营销人员的分享专属二维码或营销二维码的记录、每个营销人员的营销二维码被非营销人员分享的次数及扫描次数和专属二维码被非营销人员分享的次数及扫描次数。Among them, the marketing records include: the records of each marketer’s sharing of the exclusive QR code or the marketing QR code, the number of times each marketer’s marketing QR code was shared by non-marketers, the number of scans, and the number of times the exclusive QR code was shared. Shares and scans by non-marketers.
与现有技术相比，本发明的有益效果为：Compared with the prior art, the beneficial effects of the present invention are:
通过动态二维码生成与分享的方式，提升营销的便捷性，并通过记录营销的传播链，记录每一笔营销的发展信息，极大的提升营销传播的速度与效果。Through the generation and sharing of dynamic QR codes, the convenience of marketing is improved, and the development information of each marketing is recorded by recording the communication chain of marketing, which greatly improves the speed and effect of marketing communication.
以上仅为本发明的优选实施例而已，并不用于限制本发明，对于本领域的技术人员来说，本发明可以有各种更改和变化。凡在本发明的精神和原则之内，所作的任何修改、等同替换、改进等，均应包含在本发明的保护范围之内。The above are only preferred embodiments of the present invention, and are not intended to limit the present invention. For those skilled in the art, the present invention may have various modifications and changes. Any modification, equivalent replacement, improvement, etc. made within the spirit and principle of the present invention shall be included within the protection scope of the present invention.
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| CN115099810A (en) * | 2022-06-14 | 2022-09-23 | 蚂蚁区块链科技(上海)有限公司 | Brand promotion method based on block chain and block chain link point |
| CN118297627A (en) * | 2024-04-25 | 2024-07-05 | 武汉艾普网络科技有限公司 | Channel activity code-based passenger acquisition method and system |
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| CN118297627A (en) * | 2024-04-25 | 2024-07-05 | 武汉艾普网络科技有限公司 | Channel activity code-based passenger acquisition method and system |
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