CN106227551A - A kind of marketing program design system based on H5 technology and method - Google Patents
A kind of marketing program design system based on H5 technology and method Download PDFInfo
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Abstract
The invention discloses a kind of marketing program design system based on H5 technology, including business administration module, demand management module, developer manages module, H5 release management module, SDK module, data management module and statistical report form module, described developer is managed marketing activity demand that the module enterprise customer according to business administration module issues in described demand management module and develops marketing activity based on HTML5 technology in described H5 release management module then issued by the medium link of described data management module by transferring described SDK module, statistical data is carried out finally by statistical report form module, sum up marketing effectiveness and communication effect.The present invention is that enterprise saves the process finding developer；The SDK module that rear end exploitation is provided by platform completes, and improves development efficiency；Shorten the construction cycle；Facilitate the communication effect of statistical iteration channel.
Description
Technical field
The present invention relates to computer realm, a kind of marketing program design system based on H5 technology and method.
Background technology
In the current mobile Internet epoch, consumer attention transfers to mobile terminal from traditional PC.With wechat for representing society
After handing over Media Development to get up, the attention of most consumers attracted in social media." attention of consumer is at which
In, marketing will channel where ".So in the mobile Internet epoch, the novel battalion grown up by development of Mobile Internet technology
Pin means are propagated its belief on a large scale.
From the beginning of 2010, due to the development of mobile Internet, a lot of companies start to carry out the marketing in mobile terminal, especially
It is in terms of interaction, and the characteristic by mobile phone such as touch, shake, gravity sensing of marketing of mobile terminal creates more preferable user
Experience.Since 2013, improving and promoting, brand-new HTML5 marketing activity based on browser access along with HTML5 technology
Come into vogue.
But current HTML5 technological development pattern has following several obvious defect: enterprise needs to find setting of specialty
Meter and HTML5 technology front end, rear end developer, cost is high；Construction cycle is long, is unfavorable for catching focus；Developer
There is a large amount of repetitive operation, development efficiency is the highest；Exploitation lacks very effective data statistics means.Therefore need to existing
HTML5 technological development pattern improve further.
Summary of the invention
It is an object of the invention to: providing one to collect enterprise, developer, domestic consumer is in one, and the development time is short, opens
Send out efficiency high, marketing program design system and the method for data statistics can be carried out.
In order to solve above-mentioned technical problem, the present invention is achieved in that a kind of marketing program based on H5 technology designs
System, manages module, H5 release management module, SDK module, data including business administration module, demand management module, developer
Management module, statistical report form module and domestic consumer's module, wherein:
Described business administration module is registered and management for the account of enterprise customer；
The marketing activity exploitation demand that described demand management module is issued for managing enterprise customer；
Described developer manages module and registers for the account of developer user, manage and confirm exploitation demand；
Described H5 release management module is used for the marketing activity based on HTML5 technology of management development person's User Exploitation；
Described SDK module is used for encapsulating mobile terminal characteristic, marketing activity method and game rule, it is provided that to developer user
Use, reduce the rear end development cost of developer user；
Marketing activity is issued as carrier by described data management module for creating independent medium；
Described statistical report form module is used for statistical data, sums up marketing effectiveness and communication effect；
Described domestic consumer module is connected with described data management module and statistical report form module respectively, uses for common
Family participates in described marketing activity；
Described enterprise customer and developer user are managed in module native system by business administration module and developer respectively
Carrying out Account Registration, described developer manages the marketing activity demand that module is issued in demand management module according to enterprise customer
Developing marketing activity based on HTML5 technology in described H5 release management module, development process needs to transfer described SDK mould
Block, is issued by the medium link of described data management module after marketing activity exploitation, and the most described common family is by number
Experiencing marketing activity according to managing module and promote, last described statistical report form module carries out marketing activity data statistics also
Sum up marketing effectiveness and communication effect.
Preferably, described marketing activity includes that directory management based on HTML5 technology, code are uploaded and instance management.
Preferably, described mobile terminal characteristic includes touching characteristic, shake characteristic and gravity sensing characteristic.
The most described game rule includes that prize drawing, ranking, second kill and the outpost of the tax office.
Preferably, described medium is Quick Response Code or network linking.
Preferably, described marketing activity is online game based on HTML5 technology.
Preferably, described SDK module includes the SDK software kit of several standalone features.
Preferably, also include that sharing module, described sharing module are connected with described data management module, be used for sharing described
Marketing activity.
Preferably, also include that memory module, described memory module are all connected with every other module, be used for storing other moulds
The data of block.
A kind of marketing program method for designing based on H5 technology, above-mentioned marketing program design system based on H5 technology, its
Being characterised by, the method comprises the following steps:
S1 developer's login account: developer manages module by described developer and carries out Account Registration；
S2 obtains exploitation demand: developer enters into system by account, obtains enterprise by described demand management module
The marketing activity exploitation demand of user；
S3 transfers SDK software kit and develops: developing demand according to marketing activity, developer enters described H5 release management
Module is developed by the SDK software kit in HTML5 Technology application SDK module, forms software development kit；
S4: be managed the software development kit developed, completes the exploitation of marketing activity；
The issue of S5 marketing activity: issued by the medium of described data management module after marketing activity exploitation；
The statistics of S6 marketing activity effect: issue and the promotion effect of marketing activity are entered by described statistical report form module
Line number according to statistics, then sums up marketing effectiveness and communication effect.
The adjustment of S7 marketing activity exploitation: marketing activity exploitation is entered one according to the statistical result of marketing activity effect
The adjustment of step.
Preferably, described S3 transfers SDK software kit and develops the exploitation content of marketing activity in step and also include: design
The title of marketing activity；Select the operating environment of marketing activity；Select to meet the SDK software kit of marketing activity function.
Relative to prior art, the invention has the beneficial effects as follows:
(1) the marketing program design system enterprise of the present invention, developer can be carried out registration, and enterprise issues in systems
Demand, developer develops according to demand, and domestic consumer directly experiences various marketing activity in system, has accomplished enterprise
Industry, developer and domestic consumer all focus on a system, make enterprise, developer and domestic consumer the most corresponding, exempt
Intermediate link, has accomplished the most directly.
(2) any enterprise customer all can issue marketing activity exploitation in the demand management module of platform of the present invention needs
Ask, the developer in platform of the present invention manage the developer user of registration in module and, on behalf of exploitation, save enterprise's searching and open
The process of the personnel of sending out；
(3) developer user accepts demand on platform and confirmation is developed, under the support of platform, it is only necessary to front end
H5 developer and designer can complete exploitation, the rear end SDK module that provided by platform of exploitation completes, it is not necessary to independently open
Send out, the efficiency of developer is greatly improved；
(4) the SDK module provided based on platform encapsulates a large amount of conventional marketing activity playing method, rule, these playing methods, rule
Then without again developing, the marketing activity of front end only needs 1-2 days to complete exploitation, greatly shortens the construction cycle；
(5) all access data are all added up by the statistical report form module of platform, and the medium according to creating carries out independence
Statistics, facilitates the communication effect of statistical iteration channel.
Accompanying drawing explanation
Fig. 1 is the theory structure block diagram of a kind of marketing program design system based on H5 technology of the present invention.
Fig. 2 is the Organization Chart of a kind of marketing program design system based on H5 technology of the present invention.
Fig. 3 is the flow chart of a kind of marketing program design system work process based on H5 technology of the present invention.
Fig. 4 is the development interface figure of a kind of marketing program design system developer user based on H5 technology of the present invention.
Fig. 5 is the FB(flow block) of a kind of marketing program method for designing based on H5 technology of the present invention.
Detailed description of the invention
Referring to Fig. 1-Fig. 4, a kind of marketing program design system based on H5 technology and method, including business administration mould
Block, demand management module, developer manage module, H5 release management module, SDK module, data management module, statistical report form mould
Block and domestic consumer's module, wherein:
Described business administration module is registered and management for the account of enterprise customer；
The marketing activity exploitation demand that described demand management module is issued for managing enterprise customer, described marketing activity is also
It can be online game based on HTML5 technology application；
Described developer manages module and registers for the account of developer user, manage and confirm exploitation demand；
Described H5 release management module is used for the marketing activity based on HTML5 technology of management development person's User Exploitation, described
Marketing activity includes based on a HTML5 technology (application hypertext under the kernel language of WWW, standard generalized markup language
5th material alteration of markup language) directory management, code uploads and the contents such as instance management；
(Software Development Kit: SDK is typically all some soft projects to described SDK
The set of developing instrument when teacher sets up application software for specific software kit, software frame, hardware platform, operating system etc.)
Module is used for encapsulating mobile terminal characteristic, marketing activity method and game rule, it is provided that use to developer user, reduces developer
The rear end development cost of user, described mobile terminal characteristic includes touching characteristic, shake characteristic and gravity sensing characteristic, game rule
Kill and the outpost of the tax office etc. including prize drawing, ranking, second；Described SDK module includes the SDK software kit of several standalone features, described some
SDK software kit includes singly being not only limited to lottery function module software bag, module software bag is ranked in sports, the second kills module software
Bag, crowd raise module software bag, wechat service plug software kit, data access plug-in software bag, expense mark service logic plug-in software
The various functional software bags such as bag and data management software packages.
Described data management module is for creating independent medium link, and described medium is linked as Quick Response Code or lattice chain
Connect；
Described statistical report form module is used for statistical data, sums up marketing effectiveness and communication effect.
Described domestic consumer module is connected with described data management module and statistical report form module respectively, uses for common
Family directly participates in described marketing activity；
The present invention includes sharing module and memory module, described sharing module and described data management module and domestic consumer
Module connects, and is used for sharing described marketing activity, and described sharing module carries out secondary by medium and shares and propagate；Described storage
Module is all connected with every other module, for storing the data of other modules；
Heretofore described enterprise customer and developer user manage module by business administration module and developer respectively
Carrying out Account Registration in the present system, described developer manages the battalion that module is issued in demand management module according to enterprise customer
Pin activity need develops marketing activity based on HTML5 technology in described H5 release management module, and development process needs to transfer
Described SDK module, is issued by the link of the medium of described data management module after marketing activity exploitation, the most described commonly
Marketing activity is experienced by data management module and promotes by family, and last described statistical report form module carries out marketing activity number
According to statistics and sum up marketing effectiveness and communication effect.
As it is shown in figure 5, a kind of marketing program method for designing based on H5 technology, including above-mentioned marketing side based on H5 technology
Case design system, it is characterised in that the method comprises the following steps:
S1 developer's login account: developer manages module by described developer and carries out Account Registration；
S2 obtains exploitation demand: developer enters into system by account, obtains enterprise by described demand management module
The marketing activity exploitation demand of user；
S3 transfers SDK software kit and develops: developing demand according to marketing activity, developer enters described H5 release management
Module is developed by the SDK software kit in HTML5 Technology application SDK module, forms software development kit；
S4 manages software development kit: be managed the software development kit developed, and completes the exploitation of marketing activity, marketing
Movable exploitation content also includes: the title of design marketing activity；Select the operating environment of marketing activity；Select to meet marketing to live
The SDK software kit of dynamic function.
The issue of S5 marketing activity: issued by the medium of described data management module after marketing activity exploitation；
The statistics of S6 marketing activity effect: issue and the promotion effect of marketing activity are entered by described statistical report form module
Line number according to statistics, then sums up marketing effectiveness and communication effect.
The adjustment of S7 marketing activity exploitation: marketing activity exploitation is entered one according to the statistical result of marketing activity effect
The adjustment of step.
Relative to prior art, the invention has the beneficial effects as follows:
(1) marketing program design system enterprise and the developer of the present invention can be carried out registration, and enterprise is sent out in systems
Cloth demand, developer develops according to demand, and domestic consumer directly experiences various marketing activity in system, has accomplished enterprise
Industry, developer and domestic consumer all focus on a system, make enterprise, developer and domestic consumer the most corresponding, exempt
Intermediate link, has accomplished the most directly.
(2) any enterprise customer all can issue marketing activity exploitation in the demand management module of platform of the present invention needs
Ask, the developer in platform of the present invention manage the developer user of registration in module and, on behalf of exploitation, save enterprise's searching and open
The process of the personnel of sending out；
(3) developer user accepts demand on platform and confirmation is developed, under the support of platform, it is only necessary to front end
H5 developer and designer can complete exploitation, the rear end SDK module that provided by platform of exploitation completes, it is not necessary to independently open
Send out, the efficiency of developer is greatly improved；
(4) the SDK module provided based on platform encapsulates a large amount of conventional marketing activity playing method, rule, these playing methods, rule
Then without again developing, the marketing activity of front end only needs 1-2 days to complete exploitation, greatly shortens the construction cycle；
(5) all access data are all added up by the statistical report form module of platform, and the medium according to creating carries out independence
Statistics, facilitates the communication effect of statistical iteration channel.
The announcement of book and teaching according to the above description, those skilled in the art in the invention can also be to above-mentioned embodiment party
Formula changes and revises.Therefore, the invention is not limited in detailed description of the invention disclosed and described above, to the present invention's
Some modifications and changes should also be as falling in the scope of the claims of the present invention.Although additionally, this specification using
Some specific terms, but these terms are merely for convenience of description, the present invention does not constitute any restriction.
Claims (10)
1. a marketing program design system based on H5 technology, it is characterised in that include business administration module, demand management mould
Block, developer manage module, H5 release management module, SDK module, data management module, statistical report form module and domestic consumer
Module, wherein:
Described business administration module is registered and management for the account of enterprise customer；
The marketing activity exploitation demand that described demand management module is issued for managing enterprise customer；
Described developer manages module and registers for the account of developer user, manage and confirm exploitation demand；
Described H5 release management module is used for the marketing activity based on HTML5 technology of management development person's User Exploitation；
Described SDK module is used for encapsulating mobile terminal characteristic, marketing activity method and game rule, it is provided that make to developer user
With, reduce the rear end development cost of developer user；
Marketing activity is issued as carrier by described data management module for creating independent medium；
Described statistical report form module is used for statistical data, sums up marketing effectiveness and communication effect；
Described domestic consumer module is connected with described data management module and statistical report form module respectively, straight for domestic consumer
Connect participation marketing activity；
Described developer manages marketing activity demand that module issues according to enterprise customer in demand management module at described H5
Developing marketing activity based on HTML5 technology in release management module, development process needs to transfer described SDK module, and marketing is lived
Being issued by the medium link of described data management module after dynamic exploitation, data management module is passed through at the most described common family
Experiencing marketing activity and promote, last described statistical report form module carries out marketing activity data statistics and sums up marketing effect
Fruit and communication effect.
A kind of marketing program design system based on H5 technology, it is characterised in that described marketing is lived
Move and include that directory management based on HTML5 technology, code are uploaded and instance management.
A kind of marketing program design system based on H5 technology, it is characterised in that described mobile terminal
Characteristic includes touching characteristic, shake characteristic and gravity sensing characteristic；Described game rule includes that prize drawing, ranking, second kill and the outpost of the tax office.
A kind of marketing program design system based on H5 technology, it is characterised in that described medium is
Quick Response Code or network linking.
A kind of marketing program design system based on H5 technology, it is characterised in that described marketing is lived
Move as online game based on HTML5 technology.
A kind of marketing program design system based on H5 technology, it is characterised in that described SDK mould
Block includes the SDK software kit of several standalone features.
A kind of marketing program design system based on H5 technology, it is characterised in that also include sharing
Module, described sharing module is connected with described data management module and domestic consumer's module, is used for sharing described marketing activity.
A kind of marketing program design system based on H5 technology, it is characterised in that also include storage
Module, described memory module is all connected with every other module, for storing the data of other modules.
9. a marketing program method for designing based on H5 technology, including the battalion based on H5 technology as described in claim 1-9
Pin Scheme Design System, it is characterised in that the method comprises the following steps:
S1 developer's login account: developer manages module by described developer and carries out Account Registration；
S2 obtains exploitation demand: developer enters into system by account, obtains enterprise customer by described demand management module
Marketing activity exploitation demand；
S3 transfers SDK software kit and develops: developing demand according to marketing activity, developer enters described H5 release management module
Developed by the SDK software kit in HTML5 Technology application SDK module, form software development kit；
S4 manages software development kit: be managed the software development kit developed, and completes the exploitation of marketing activity；
The issue of S5 marketing activity: issued by the medium of described data management module after marketing activity exploitation；
The statistics of S6 marketing activity effect: by described statistical report form module to the issue of marketing activity and promotion effect number
According to statistics, marketing effectiveness and communication effect are then summed up.
The adjustment of S7 marketing activity exploitation: marketing activity exploitation is carried out further according to the statistical result of marketing activity effect
Adjust.
A kind of marketing program method for designing based on H5 technology, it is characterised in that: described S3 transfers
SDK software kit is developed the exploitation content of marketing activity in step and is also included: the title of design marketing activity；Marketing is selected to live
Dynamic operating environment；Select to meet the SDK software kit of marketing activity function.
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Cited By (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN107220866A (en) * | 2017-04-17 | 2017-09-29 | 南京欣网互联信息技术有限公司 | A kind of method that marketing activity is created based on H5 frameworks |
| CN108256897A (en) * | 2017-12-25 | 2018-07-06 | 平安科技（深圳）有限公司 | Marketing method, electronic device and the storage medium propagated based on H5 loose-leafs |
| CN108536734A (en) * | 2018-03-02 | 2018-09-14 | 北京邮电大学 | A kind of movable dissemination methods of WEB AR |
| CN109559153A (en) * | 2018-10-26 | 2019-04-02 | 深圳壹账通智能科技有限公司 | Marketing activity configuration method, device, medium and computer equipment |
| WO2019153493A1 (en) * | 2018-02-09 | 2019-08-15 | 平安科技（深圳）有限公司 | H5 page-based social media map generation method, electronic device, and storage medium |
| CN112181366A (en) * | 2020-09-28 | 2021-01-05 | 科大国创云网科技有限公司 | Mobile application development framework based on cross-platform interaction |
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| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN107220866A (en) * | 2017-04-17 | 2017-09-29 | 南京欣网互联信息技术有限公司 | A kind of method that marketing activity is created based on H5 frameworks |
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| CN112181366A (en) * | 2020-09-28 | 2021-01-05 | 科大国创云网科技有限公司 | Mobile application development framework based on cross-platform interaction |
| CN112181366B (en) * | 2020-09-28 | 2023-01-24 | 科大国创云网科技有限公司 | Mobile application development framework based on cross-platform interaction |
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|---|---|
| CN106227551B (en) | 2019-09-20 |
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Application publication date: 20161214 Assignee: Guangzhou swift breeze Information Technology Co.,Ltd. Assignor: HUDONGPAI TECHNOLOGY CO.,LTD. Contract record no.: X2023980039879 Denomination of invention: A Marketing Scheme Design System and Method Based on H5 Technology Granted publication date: 20190920 License type: Common License Record date: 20230817 |
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