CN107277573A - 视频广告投放方法、装置及计算机可读存储介质 - Google Patents

视频广告投放方法、装置及计算机可读存储介质 Download PDF

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Publication number
CN107277573A
CN107277573A CN201710441349.2A CN201710441349A CN107277573A CN 107277573 A CN107277573 A CN 107277573A CN 201710441349 A CN201710441349 A CN 201710441349A CN 107277573 A CN107277573 A CN 107277573A
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CN
China
Prior art keywords
video
terminal
advertisement
advertising message
type
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Pending
Application number
CN201710441349.2A
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English (en)
Chinese (zh)
Inventor
罗克光
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Shenzhen TCL New Technology Co Ltd
Shenzhen TCL Digital Technology Co Ltd
Original Assignee
Shenzhen TCL New Technology Co Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Shenzhen TCL New Technology Co Ltd filed Critical Shenzhen TCL New Technology Co Ltd
Priority to CN201710441349.2A priority Critical patent/CN107277573A/zh
Publication of CN107277573A publication Critical patent/CN107277573A/zh
Priority to PCT/CN2017/112649 priority patent/WO2018227887A1/fr
Pending legal-status Critical Current

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Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
    • H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/01—Protocols
    • H04L67/10—Protocols in which an application is distributed across nodes in the network
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
    • H04N21/25808—Management of client data
    • H04N21/25825—Management of client data involving client display capabilities, e.g. screen resolution of a mobile phone
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
    • H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
    • H04N21/4316—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data
CN201710441349.2A 2017-06-12 2017-06-12 视频广告投放方法、装置及计算机可读存储介质 Pending CN107277573A (zh)

Priority Applications (2)

Application Number Priority Date Filing Date Title
CN201710441349.2A CN107277573A (zh) 2017-06-12 2017-06-12 视频广告投放方法、装置及计算机可读存储介质
PCT/CN2017/112649 WO2018227887A1 (fr) 2017-06-12 2017-11-23 Procédé de distribution de publicité vidéo, procédé de génération de publicité vidéo, dispositif, serveur et support d'informations lisible

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
CN201710441349.2A CN107277573A (zh) 2017-06-12 2017-06-12 视频广告投放方法、装置及计算机可读存储介质

Publications (1)

Publication Number Publication Date
CN107277573A true CN107277573A (zh) 2017-10-20

Family

ID=60067541

Family Applications (1)

Application Number Title Priority Date Filing Date
CN201710441349.2A Pending CN107277573A (zh) 2017-06-12 2017-06-12 视频广告投放方法、装置及计算机可读存储介质

Country Status (2)

Country Link
CN (1) CN107277573A (fr)
WO (1) WO2018227887A1 (fr)

Cited By (10)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2018227887A1 (fr) * 2017-06-12 2018-12-20 深圳Tcl数字技术有限公司 Procédé de distribution de publicité vidéo, procédé de génération de publicité vidéo, dispositif, serveur et support d'informations lisible
CN110880120A (zh) * 2018-09-06 2020-03-13 阿里巴巴集团控股有限公司 一种广告方法和广告系统以及识别装置
CN111031358A (zh) * 2019-12-13 2020-04-17 北京奇艺世纪科技有限公司 数据播放方法、装置、电子设备及存储介质
CN111047351A (zh) * 2019-11-22 2020-04-21 加和（北京）信息科技有限公司 广告投放方法及装置、存储介质及电子装置
CN111970556A (zh) * 2020-08-21 2020-11-20 广州欢网科技有限责任公司 视频画面黑边的处理方法及装置
CN112330371A (zh) * 2020-11-26 2021-02-05 深圳创维－Rgb电子有限公司 基于ai的智能广告推送方法及装置、系统及存储介质
CN112396456A (zh) * 2020-11-16 2021-02-23 深圳喜悦机器人有限公司 广告推送方法、装置、存储介质以及终端
CN113038231A (zh) * 2021-03-10 2021-06-25 深圳创维－Rgb电子有限公司 广告来源确定方法、装置、电视机以及存储介质
CN113344623A (zh) * 2021-05-31 2021-09-03 北京百度网讯科技有限公司 信息处理方法、装置、电子设备和存储介质
CN114092161A (zh) * 2022-01-13 2022-02-25 北京派瑞威行互联技术有限公司 广告投放方法和装置

Citations (7)

* Cited by examiner, † Cited by third party
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CN101980531A (zh) * 2010-10-25 2011-02-23 中兴通讯股份有限公司 移动终端视频检测方法及移动终端
CN102404642A (zh) * 2011-12-06 2012-04-04 鄂文轩 一种移动终端中的广告发布方法和设备
CN102497595A (zh) * 2011-12-06 2012-06-13 鄂文轩 一种固定终端中的广告发布方法和设备
CN103747303A (zh) * 2014-02-07 2014-04-23 合一信息技术（北京）有限公司 一种针对人群定向追投的广告投放方法及装置
CN104853233A (zh) * 2015-05-28 2015-08-19 北京奇艺世纪科技有限公司 基于视频内容的广告推送方法及装置
CN105227975A (zh) * 2015-09-29 2016-01-06 北京奇艺世纪科技有限公司 广告投放方法及装置
CN106600337A (zh) * 2016-12-22 2017-04-26 深圳Tcl数字技术有限公司 广告推送方法及装置

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KR101501103B1 (ko) * 2011-04-22 2015-03-11 에스케이플래닛 주식회사 광고 서비스 장치 및 방법, 클라우드 컴퓨팅 서비스 장치 및 그 장치의 구동 방법, 카트용 단말기 및 카트용 단말기의 구동 방법
CN107277573A (zh) * 2017-06-12 2017-10-20 深圳Tcl数字技术有限公司 视频广告投放方法、装置及计算机可读存储介质

Patent Citations (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN101980531A (zh) * 2010-10-25 2011-02-23 中兴通讯股份有限公司 移动终端视频检测方法及移动终端
CN102404642A (zh) * 2011-12-06 2012-04-04 鄂文轩 一种移动终端中的广告发布方法和设备
CN102497595A (zh) * 2011-12-06 2012-06-13 鄂文轩 一种固定终端中的广告发布方法和设备
CN103747303A (zh) * 2014-02-07 2014-04-23 合一信息技术（北京）有限公司 一种针对人群定向追投的广告投放方法及装置
CN104853233A (zh) * 2015-05-28 2015-08-19 北京奇艺世纪科技有限公司 基于视频内容的广告推送方法及装置
CN105227975A (zh) * 2015-09-29 2016-01-06 北京奇艺世纪科技有限公司 广告投放方法及装置
CN106600337A (zh) * 2016-12-22 2017-04-26 深圳Tcl数字技术有限公司 广告推送方法及装置

Cited By (12)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2018227887A1 (fr) * 2017-06-12 2018-12-20 深圳Tcl数字技术有限公司 Procédé de distribution de publicité vidéo, procédé de génération de publicité vidéo, dispositif, serveur et support d'informations lisible
CN110880120A (zh) * 2018-09-06 2020-03-13 阿里巴巴集团控股有限公司 一种广告方法和广告系统以及识别装置
CN111047351A (zh) * 2019-11-22 2020-04-21 加和（北京）信息科技有限公司 广告投放方法及装置、存储介质及电子装置
CN111031358A (zh) * 2019-12-13 2020-04-17 北京奇艺世纪科技有限公司 数据播放方法、装置、电子设备及存储介质
CN111031358B (zh) * 2019-12-13 2022-07-12 北京奇艺世纪科技有限公司 数据播放方法、装置、电子设备及存储介质
CN111970556A (zh) * 2020-08-21 2020-11-20 广州欢网科技有限责任公司 视频画面黑边的处理方法及装置
CN112396456A (zh) * 2020-11-16 2021-02-23 深圳喜悦机器人有限公司 广告推送方法、装置、存储介质以及终端
CN112330371A (zh) * 2020-11-26 2021-02-05 深圳创维－Rgb电子有限公司 基于ai的智能广告推送方法及装置、系统及存储介质
CN113038231A (zh) * 2021-03-10 2021-06-25 深圳创维－Rgb电子有限公司 广告来源确定方法、装置、电视机以及存储介质
CN113344623A (zh) * 2021-05-31 2021-09-03 北京百度网讯科技有限公司 信息处理方法、装置、电子设备和存储介质
CN113344623B (zh) * 2021-05-31 2024-02-27 北京百度网讯科技有限公司 信息处理方法、装置、电子设备和存储介质
CN114092161A (zh) * 2022-01-13 2022-02-25 北京派瑞威行互联技术有限公司 广告投放方法和装置

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Application publication date: 20171020

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