WO2018227887A1 - Procédé de distribution de publicité vidéo, procédé de génération de publicité vidéo, dispositif, serveur et support d'informations lisible - Google Patents

Procédé de distribution de publicité vidéo, procédé de génération de publicité vidéo, dispositif, serveur et support d'informations lisible Download PDF

Info

Publication number
WO2018227887A1
WO2018227887A1 PCT/CN2017/112649 CN2017112649W WO2018227887A1 WO 2018227887 A1 WO2018227887 A1 WO 2018227887A1 CN 2017112649 W CN2017112649 W CN 2017112649W WO 2018227887 A1 WO2018227887 A1 WO 2018227887A1
Authority
WO
WIPO (PCT)
Prior art keywords
video
advertisement
terminal
information
advertisement delivery
Prior art date
Application number
PCT/CN2017/112649
Other languages
English (en)
Chinese (zh)
Inventor
罗克光
Original Assignee
深圳Tcl数字技术有限公司
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by 深圳Tcl数字技术有限公司 filed Critical 深圳Tcl数字技术有限公司
Publication of WO2018227887A1 publication Critical patent/WO2018227887A1/fr

Links

Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
    • H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/01—Protocols
    • H04L67/10—Protocols in which an application is distributed across nodes in the network
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
    • H04N21/25808—Management of client data
    • H04N21/25825—Management of client data involving client display capabilities, e.g. screen resolution of a mobile phone
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
    • H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
    • H04N21/4316—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data

Definitions

  • the present invention relates to the field of network advertisement placement, and in particular, to a video advertisement delivery, generation method, device, server, and a readable storage medium.
  • advertising operation has become one of the main sources of revenue for content operators, but untargeted advertising can not only improve the exposure of advertising, but will affect the user experience and make the end users feel resentful.
  • the main purpose of the present invention is to provide a video advertisement delivery method, which aims to solve the technical problem of the advertisement of the terminal video and improve the exposure rate of the advertisement.
  • the present invention provides a video advertisement delivery method, including:
  • the received advertisement information is displayed on a corresponding video black border area of the terminal.
  • the step of generating an advertisement delivery request based on the video type further includes:
  • the video black border information is extracted.
  • the method further includes:
  • the method before the step of reading the video type of the video data currently played by the terminal, the method further includes the steps of:
  • the video data currently being played by the terminal is acquired periodically.
  • the method further includes:
  • the step of reading the video type is performed.
  • the step of confirming whether the acquired video data is consistent with the last acquired video data feature identifier further includes:
  • the method before the step of acquiring the video data currently played by the terminal, the method further includes:
  • the terminal allows the push of the advertisement information, and when it is confirmed that the advertisement information is allowed to be pushed, the step of periodically acquiring the video data currently played by the terminal is performed.
  • the step of reading the video type of the video data currently played by the terminal comprises:
  • the terminal can identify the video type, obtain the current playing channel information to obtain the video type of the video data currently played by the terminal;
  • the terminal is incapable of identifying the video type, sending the video data to a corresponding cloud server, where the cloud server acquires a video type corresponding to the video data;
  • the method before the step of displaying the advertisement information on the corresponding video black border area of the terminal, the method further includes:
  • the advertisement information is identified as a video black border advertisement, the advertisement information is displayed on the black side of the video of the currently played video;
  • the advertisement information is displayed in a preset advertisement placement area in the video display area.
  • the invention also provides a video advertisement delivery method, comprising:
  • the step of parsing the advertisement delivery request, and generating the advertisement information corresponding to the advertisement delivery request by using a preset algorithm according to the analysis result further includes:
  • the advertisement information is generated by a preset algorithm according to the matched advertisement content.
  • the step of returning the advertisement information to the terminal further includes:
  • the terminal identifier in the advertisement delivery request is read, and the generated advertisement information is associated with the terminal identifier to return the advertisement information to the corresponding terminal.
  • the present invention also provides a video advertisement delivery device, the device comprising: a memory, a processor, and a computer program stored on the memory and executable on the processor, the computer The steps of the method as described above are implemented when the program is executed by the processor.
  • the present invention also provides a server, the server comprising: a memory, a processor, and a computer program stored on the memory and operable on the processing, the computer program being implemented by the processor The steps of the video advertisement generation method described.
  • the present invention further provides a readable storage medium, wherein the readable storage medium stores a video advertisement delivery program, and the video advertisement delivery program is executed by the processor to implement the video advertisement delivery method as described above. step.
  • the present invention reads the video type of the video data currently played by the terminal, generates an advertisement delivery request including the video type, and sends the advertisement delivery request to the cloud server, so that the cloud server according to the advertisement delivery request
  • the video type generates corresponding advertisement information and returns; the received advertisement information is displayed on the corresponding video black border area of the terminal.
  • FIG. 1 is a schematic structural diagram of a terminal/device in a hardware operating environment involved in an embodiment of a video advertisement delivery method according to the present invention
  • FIG. 2 is a schematic flowchart of a first embodiment of a video advertisement delivery method according to the present invention
  • FIG. 3 is a schematic flowchart of a second embodiment of a method for placing a video advertisement according to the present invention.
  • Figures 4 and 5 show the representation of the black side of the video
  • FIG. 6 is a schematic flowchart diagram of a third embodiment of a video advertisement delivery method according to the present invention.
  • the main solution of the embodiment of the present invention is: reading the video type of the video data currently played by the terminal; generating an advertisement delivery request including the video type, and sending the advertisement delivery request to the cloud server, so that the cloud server Generating corresponding advertisement information according to the video type of the advertisement delivery request and returning; displaying the received advertisement information on the corresponding video black border area of the terminal.
  • the untargeted advertisement can not only improve the exposure rate of the advertisement, but also affect the user experience.
  • the invention provides a solution for confirming the current playing information of the terminal, correspondingly generating and displaying the advertising information conforming to the type of the playing information, realizing the video advertising delivery, and improving the advertising delivery because the advertising type is related to the playing content of the current terminal. Exposure rate.
  • FIG. 1 is a schematic structural diagram of a terminal in a hardware operating environment involved in a video advertisement delivery embodiment of the present invention.
  • the terminal may be a PC, or may be a mobile terminal device having a display function, such as a smart phone, a tablet computer, an e-book reader, and a portable computer.
  • the terminal may include a processor 1001, such as a CPU, a network interface 1004, a user interface 1003, a memory 1005, and a communication bus 1002.
  • the communication bus 1002 is used to implement connection communication between these components.
  • the user interface 1003 can include a display, an input unit such as a keyboard, and the optional user interface 1003 can also include a standard wired interface, a wireless interface.
  • the network interface 1004 can optionally include a standard wired interface, a wireless interface (such as a WI-FI interface).
  • the memory 1005 may be a high speed RAM memory or a stable memory (non-volatile) Memory), such as disk storage.
  • the memory 1005 can also optionally be a storage device independent of the aforementioned processor 1001.
  • terminal structure shown in FIG. 1 does not constitute a limitation to the terminal, and may include more or less components than those illustrated, or a combination of certain components, or different component arrangements.
  • an operating system may be included in the memory 1005 as a computer readable storage medium.
  • a network communication module may be included in the memory 1005 as a computer readable storage medium.
  • a user interface module may be included in the memory 1005 as a computer readable storage medium.
  • a video advertisement delivery program may be included in the memory 1005 as a computer readable storage medium.
  • the network interface 1004 is mainly used to connect to the background server and perform data communication with the background server;
  • the user interface 1003 is mainly used to connect the client (user end), and perform data communication with the client;
  • the processor 1001 can be used to call the video ad serving program stored in the memory 1005 and perform the following operations:
  • the received advertisement information is displayed on a corresponding video black border area of the terminal.
  • processor 1001 may call the video advertisement delivery program stored in the memory 1005, and further perform the following operations:
  • processor 1001 may call the video advertisement delivery program stored in the memory 1005, and further perform the following operations:
  • the method further includes:
  • the step of reading the video type is performed.
  • processor 1001 may call the video advertisement delivery program stored in the memory 1005, and further perform the following operations:
  • the terminal allows the push of the advertisement information, and when it is confirmed that the advertisement information is allowed to be pushed, the step of periodically acquiring the video data currently played by the terminal is performed.
  • processor 1001 may call the video advertisement delivery program stored in the memory 1005, and further perform the following operations:
  • the terminal can identify the video type, obtain the current playing channel information to obtain the video type of the video data currently played by the terminal;
  • the terminal is incapable of identifying the video type, sending the video data to a corresponding cloud server, where the cloud server acquires a video type corresponding to the video data;
  • FIG. 2 is a schematic flowchart diagram of a first embodiment of a video advertisement delivery method according to the present invention, where the method includes the following steps:
  • Step S10 reading a video type of video data currently played by the terminal
  • the video type of the video data is read based on the video data played by the current terminal.
  • the reading mode is an existing image recognition function, because the video data is a screenshot of a video page or video frame data that has been intercepted by the corresponding advertisement delivery program, both of which are image formats, that is, by the image recognition.
  • the function identifies the identification part of the video data based on the video type, specifically including the content of the current video picture and the playing content of the lower right corner of the video.
  • the types of videos that have been defined in the prior art include: movies, drama, news, variety, sports, children, music, art, social politics, culture and education.
  • the step of obtaining the video data that is, the step of reading the video type of the video data currently played by the terminal, before the step of reading the video type, further includes the following steps:
  • the current video data of the terminal is periodically acquired at a defined time interval in the program by an advertisement placement program built in the terminal.
  • the video data includes a video page screenshot or a video frame data, and the current video data of the terminal is acquired at the time interval, and the video data acquisition period set in the advertisement delivery program is acquired, and the video data is acquired based on the period to avoid The resulting ad serving information is inaccurate after the currently playing video type changes.
  • the method further includes:
  • the video data is identified by image recognition technology, that is, the target feature information in the picture data and the picture data in which the video data was last acquired is identified. And determining, according to the comparison result of the target feature information in the picture data, whether the currently acquired video data is consistent with the last acquired video data.
  • the target feature information in the picture data includes a channel flag in the upper left corner of the picture and a program information flag in the lower right corner.
  • the feature information of the picture data further includes image feature information, which is specifically a picture recognition mode of the prior art, and is not described here.
  • the step of reading the video type is performed.
  • the current video data is identified by the picture recognition technology as being consistent with the target feature identifier of the last acquired video data, that is, the screenshot or video frame data in the current video data and the screenshot or video frame data in the last acquired video data.
  • the target feature information is consistent or the matching degree is within the allowable range
  • the current video data is confirmed as valid data. Through the identification method, it is confirmed that the terminal does not change the channel within a certain period of time, that is, there is a possibility that the advertisement is placed.
  • the method further includes:
  • the terminal allows the push of the advertisement information, and when it is confirmed that the advertisement information is allowed to be pushed, the step of periodically acquiring the video data currently played by the terminal is performed.
  • Step S20 generating an advertisement delivery request including the video type, and sending the advertisement delivery request to the cloud server, so that the cloud server generates corresponding advertisement information according to the video type of the advertisement delivery request and returns;
  • the content of the advertisement delivery request mainly includes: channel and channel type, and the advertisement delivery request is defined as screen_info, and the preset format is a code form. Specifically, the following code is implemented:
  • the definition name channel is information
  • the channel_type is the information type, that is, the video type.
  • the identification information of the terminal is not displayed in a code form.
  • the cloud server generates corresponding advertisement information according to the advertisement delivery request, and returns the advertisement information to the terminal for display, where the advertisement information includes a text advertisement and an advertisement image.
  • the step of generating, by the cloud server, the advertisement information corresponding to the advertisement delivery request includes the following content: the cloud server receives the advertisement delivery request sent by the terminal, and generates corresponding advertisement information by using a corresponding advertisement delivery algorithm.
  • the advertisement information corresponding to the video type is a defined advertisement information type.
  • the generated advertisement information is generated according to the advertisement delivery request, and the satisfied advertisement information generation condition includes an advertisement type, an advertisement format, an advertisement image size, an advertisement image content, and an advertisement font format, etc., after confirming the advertisement form, the corresponding other information may be Is empty. For example, if the advertisement form is an advertisement in the form of text, the information of the advertisement image content may be empty. After the advertisement information is generated, the advertisement information is sent to the terminal corresponding to the advertisement delivery request for display to meet the requirement of the video advertisement delivery of the terminal.
  • the advertisement information is generated by the advertisement delivery algorithm
  • field information of the channel type in the advertisement delivery request that is, channel_type
  • the advertisement data table created in the cloud service is queried and The video content matches the advertising content.
  • the specific matching condition is a matching condition set by the cloud server administrator. For example, if the video type is a movie, the advertisement content matching the movie should be a corresponding movie recommendation advertisement.
  • the types of information that have been defined in the prior art include: movies, drama, news, variety, sports, children, music, art, social politics, culture and education, and the like.
  • the created advertisement data table the content in which the advertisement information is stored is corresponding according to the video type.
  • the generated advertisement information forms an association relationship between the terminal information stored in the video information data corresponding to the advertisement information, that is, the advertisement information is bound to the terminal information to confirm that the advertisement information corresponds to the terminal to be delivered. . And transmitting the advertisement information to the terminal corresponding to the terminal information bound to the advertisement information based on the association relationship.
  • Step S30 the received advertisement information is displayed on a corresponding video black border area of the terminal.
  • the advertisement display area of the current terminal is confirmed, and the advertisement information sent by the received cloud server is displayed in the advertisement display area.
  • the advertisement display area is an advertisement placement area that has been defined and divided by the terminal. Specifically, the advertisement display area is defined as a video black border area of a currently playing video. Since the advertisement information is generated based on the advertisement delivery request generated by the terminal, the type of the advertisement information is consistent with the video content played by the current terminal, and the unification of the advertisement and the playback content is realized.
  • the acquired advertisement delivery request is generated by the acquired video type of the current video data of the terminal, and the corresponding advertisement information is returned to the terminal by using the advertisement delivery request to the cloud server.
  • the advertisement information is displayed based on a video black border area of the currently played video of the terminal.
  • FIG. 3 is a schematic flowchart of a second embodiment of a video advertisement delivery method according to the present invention.
  • the step of generating an advertisement delivery request corresponding to the video type is performed.
  • Also includes:
  • Step S40 extracting the video black border information when the video data has a video black border
  • the obtained video data extracts information of the black side of the video when it is confirmed that the video data has a video black border.
  • the video black border information includes: a black screen area x coordinate, a black screen area y coordinate, a black screen area x axis width, and a black screen area y axis height content.
  • Step S50 generating an advertisement placement request including the video black border information and the video type, the video black border information including black border coordinate values and black border width and height information.
  • the specific structure includes: channel, channel type, black screen area x coordinate, black screen area y coordinate, black screen area x axis width, and black screen area y axis height.
  • the advertisement delivery request is defined as screen_info, and the preset structure is in the form of code. Specifically, the following code is implemented:
  • the definition name channel is information
  • the channel_type is the information type, that is, the video type
  • the left is the black screen area x coordinate
  • the top is the black screen area y coordinate
  • the width is the width of the black screen area x-axis
  • the height is the height of the black screen area y-axis.
  • Step S60 Receive advertisement information generated by the cloud server based on the advertisement delivery request, and read identification information of the advertisement information, to confirm a display area of the advertisement information;
  • the cloud server After the advertisement delivery request is sent to the cloud server, the cloud server generates corresponding advertisement information based on the advertisement delivery request, wherein the advertisement is extracted after the advertisement delivery request includes the information of the video black border
  • the field information about the black side of the video in the request that is, the data information of the four fields of left, top, width, and height.
  • the advertisement information matching the black side of the video is mainly represented by an advertisement picture. Receiving the advertisement information based on the current video black border generated by the cloud server, reading the identification information included in the advertisement information, and confirming the display area of the advertisement information.
  • Step S70 If the advertisement information is identified as a video black border advertisement, the advertisement information is displayed on the black side of the video of the currently played video;
  • Step S80 If the advertisement information is not identified as a video black border advertisement, the advertisement information is displayed in a preset advertisement placement area in the video display area.
  • the identifier of the advertisement information is read, and when it is confirmed that the advertisement information is not identified as a video black border advertisement, the advertisement information is displayed in the corresponding confirmed advertisement placement display area based on the advertisement information.
  • the received video request type is used to extract the video type, and the advertisement information corresponding to the video type is generated, and based on the range data of the video black border included in the advertisement delivery request,
  • the size of the generated advertisement information is consistent with the black border of the video, and when the advertisement information is used, the content of the current terminal and the black border of the video are not conflicted, and the video black border advertisement is achieved.
  • the effect, and correspondingly advertising information of the same type according to the type of video played by the terminal also improves the exposure of the advertisement.
  • FIG. 6 is a schematic flowchart of a video advertisement delivery method according to a third embodiment of the present invention. The steps include:
  • Step S90 Obtain hardware configuration information of the terminal, and determine, according to the hardware configuration information, whether the terminal can identify a video type.
  • the terminal hardware configuration information includes a processor such as a CPU, a memory, a development degree of an operating system, and the like.
  • the specific configuration satisfaction condition is confirmed by the related function of the corresponding built-in advertisement delivery program.
  • Step S100 If the terminal can identify the video type, obtain the current playing channel information to obtain the video type of the video data currently played by the terminal;
  • the hardware configuration information can identify the video type, acquiring a current playing channel of the terminal, and intercepting video data of the playing channel based on the current playing channel, where
  • the video data includes a screenshot image and video frame data.
  • Step S110 If the terminal is unable to identify the video type, send the video data to the corresponding cloud server, so that the cloud server acquires the video type corresponding to the video data. Received video type information fed back by the cloud server.
  • the video data is sent to the corresponding cloud server to perform the video data. Identifying the video type operation, and returning the analysis result to the terminal after the analysis of the video operation by the cloud server is completed. After the cloud server returns the operation result of the video data, the video type information is received.
  • the cloud server operates and returns the result of the operation. This type of application avoids the steps of not being able to perform ad serving due to problems with the hardware configuration of the terminal.
  • the terminal compatibility of the advertisement delivery method is achieved.
  • an embodiment of the present invention further provides a readable storage medium, where the readable storage medium stores a video advertisement delivery program, and when the video advertisement delivery program is executed by the processor, the following operations are implemented:
  • the received advertisement information is displayed on a corresponding video black border area of the terminal.
  • the method further includes:
  • the step of reading the video type is performed.
  • the terminal allows the push of the advertisement information, and when it is confirmed that the advertisement information is allowed to be pushed, the step of periodically acquiring the video data currently played by the terminal is performed.
  • the terminal can identify the video type, obtain the current playing channel information to obtain the video type of the video data currently played by the terminal;
  • the terminal is incapable of identifying the video type, sending the video data to a corresponding cloud server, where the cloud server acquires a video type corresponding to the video data;
  • the advertisement information is identified as a video black border advertisement, the advertisement information is displayed on the black side of the video of the currently played video;
  • the advertisement information is displayed in a preset advertisement placement area in the video display area.
  • portions of the technical solution of the present invention that contribute substantially or to the prior art may be embodied in the form of a software product stored in a storage medium (such as a ROM/RAM as described above). , a disk, an optical disk, including a number of instructions for causing a terminal device (which may be a mobile phone, a computer, a server, an air conditioner, or a network device, etc.) to perform the methods described in various embodiments of the present invention.
  • a terminal device which may be a mobile phone, a computer, a server, an air conditioner, or a network device, etc.

Abstract

La présente invention concerne un procédé de distribution de publicité vidéo. Le procédé consiste : à lire le type vidéo de données vidéo en cours de lecture par un terminal ; à générer une requête de distribution de publicité contenant le type de vidéo ; à envoyer la requête de distribution de publicité à un serveur en nuage, de telle sorte que le serveur en nuage génère des informations de publicité correspondantes selon le type de vidéo de la requête de distribution de publicité et qu'il renvoie ces dernières ; et à afficher les informations de publicité reçues dans une zone de bordure noire de vidéo correspondante du terminal. La présente invention concerne en outre un dispositif de distribution de publicité vidéo ainsi qu'un support d'informations lisible. La présente invention réalise une distribution de publicité concernant des vidéos de terminal, et délivre des informations de publicité correspondantes sur la base de la vidéo en cours de lecture par le terminal, ce qui permet d'améliorer le degré d'exposition de la distribution de publicité.
PCT/CN2017/112649 2017-06-12 2017-11-23 Procédé de distribution de publicité vidéo, procédé de génération de publicité vidéo, dispositif, serveur et support d'informations lisible WO2018227887A1 (fr)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
CN201710441349.2A CN107277573A (zh) 2017-06-12 2017-06-12 视频广告投放方法、装置及计算机可读存储介质
CN201710441349.2 2017-06-12

Publications (1)

Publication Number Publication Date
WO2018227887A1 true WO2018227887A1 (fr) 2018-12-20

Family

ID=60067541

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/CN2017/112649 WO2018227887A1 (fr) 2017-06-12 2017-11-23 Procédé de distribution de publicité vidéo, procédé de génération de publicité vidéo, dispositif, serveur et support d'informations lisible

Country Status (2)

Country Link
CN (1) CN107277573A (fr)
WO (1) WO2018227887A1 (fr)

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN112330371A (zh) * 2020-11-26 2021-02-05 深圳创维－Rgb电子有限公司 基于ai的智能广告推送方法及装置、系统及存储介质

Families Citing this family (9)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN107277573A (zh) * 2017-06-12 2017-10-20 深圳Tcl数字技术有限公司 视频广告投放方法、装置及计算机可读存储介质
CN110880120A (zh) * 2018-09-06 2020-03-13 阿里巴巴集团控股有限公司 一种广告方法和广告系统以及识别装置
CN111047351A (zh) * 2019-11-22 2020-04-21 加和（北京）信息科技有限公司 广告投放方法及装置、存储介质及电子装置
CN111031358B (zh) * 2019-12-13 2022-07-12 北京奇艺世纪科技有限公司 数据播放方法、装置、电子设备及存储介质
CN111970556A (zh) * 2020-08-21 2020-11-20 广州欢网科技有限责任公司 视频画面黑边的处理方法及装置
CN112396456A (zh) * 2020-11-16 2021-02-23 深圳喜悦机器人有限公司 广告推送方法、装置、存储介质以及终端
CN113038231B (zh) * 2021-03-10 2023-05-23 深圳创维－Rgb电子有限公司 广告来源确定方法、装置、电视机以及存储介质
CN113344623B (zh) * 2021-05-31 2024-02-27 北京百度网讯科技有限公司 信息处理方法、装置、电子设备和存储介质
CN114092161B (zh) * 2022-01-13 2022-04-22 北京派瑞威行互联技术有限公司 广告投放方法和装置

Citations (9)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN101980531A (zh) * 2010-10-25 2011-02-23 中兴通讯股份有限公司 移动终端视频检测方法及移动终端
CN102404642A (zh) * 2011-12-06 2012-04-04 鄂文轩 一种移动终端中的广告发布方法和设备
CN102497595A (zh) * 2011-12-06 2012-06-13 鄂文轩 一种固定终端中的广告发布方法和设备
KR20120119607A (ko) * 2011-04-22 2012-10-31 에스케이플래닛 주식회사 광고 서비스 장치 및 방법, 클라우드 컴퓨팅 서비스 장치 및 그 장치의 구동 방법, 카트용 단말기 및 카트용 단말기의 구동 방법
CN103747303A (zh) * 2014-02-07 2014-04-23 合一信息技术（北京）有限公司 一种针对人群定向追投的广告投放方法及装置
CN104853233A (zh) * 2015-05-28 2015-08-19 北京奇艺世纪科技有限公司 基于视频内容的广告推送方法及装置
CN105227975A (zh) * 2015-09-29 2016-01-06 北京奇艺世纪科技有限公司 广告投放方法及装置
CN106600337A (zh) * 2016-12-22 2017-04-26 深圳Tcl数字技术有限公司 广告推送方法及装置
CN107277573A (zh) * 2017-06-12 2017-10-20 深圳Tcl数字技术有限公司 视频广告投放方法、装置及计算机可读存储介质

Patent Citations (9)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN101980531A (zh) * 2010-10-25 2011-02-23 中兴通讯股份有限公司 移动终端视频检测方法及移动终端
KR20120119607A (ko) * 2011-04-22 2012-10-31 에스케이플래닛 주식회사 광고 서비스 장치 및 방법, 클라우드 컴퓨팅 서비스 장치 및 그 장치의 구동 방법, 카트용 단말기 및 카트용 단말기의 구동 방법
CN102404642A (zh) * 2011-12-06 2012-04-04 鄂文轩 一种移动终端中的广告发布方法和设备
CN102497595A (zh) * 2011-12-06 2012-06-13 鄂文轩 一种固定终端中的广告发布方法和设备
CN103747303A (zh) * 2014-02-07 2014-04-23 合一信息技术（北京）有限公司 一种针对人群定向追投的广告投放方法及装置
CN104853233A (zh) * 2015-05-28 2015-08-19 北京奇艺世纪科技有限公司 基于视频内容的广告推送方法及装置
CN105227975A (zh) * 2015-09-29 2016-01-06 北京奇艺世纪科技有限公司 广告投放方法及装置
CN106600337A (zh) * 2016-12-22 2017-04-26 深圳Tcl数字技术有限公司 广告推送方法及装置
CN107277573A (zh) * 2017-06-12 2017-10-20 深圳Tcl数字技术有限公司 视频广告投放方法、装置及计算机可读存储介质

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN112330371A (zh) * 2020-11-26 2021-02-05 深圳创维－Rgb电子有限公司 基于ai的智能广告推送方法及装置、系统及存储介质

Also Published As

Publication number Publication date
CN107277573A (zh) 2017-10-20

Similar Documents

Publication Publication Date Title
WO2018227887A1 (fr) Procédé de distribution de publicité vidéo, procédé de génération de publicité vidéo, dispositif, serveur et support d'informations lisible
WO2019019493A1 (fr) Procédé et dispositif de partage de données et support d'informations lisible par ordinateur
WO2019019374A1 (fr) Procédé, appareil et système permettant de commander un appareil électroménager à l'aide d'un dispositif vocal intelligent
WO2018120457A1 (fr) Procédé de traitement de données, appareil, dispositif et support de stockage lisible par ordinateur
WO2019019378A1 (fr) Procédé et appareil de traitement de service, adaptateur et support de stockage lisible par ordinateur
WO2018233367A1 (fr) Procédé et appareil d'enregistrement de cas, terminal et support de stockage lisible par ordinateur
WO2019051866A1 (fr) Procédé, dispositif et appareil de gestion d'informations de droits et d'intérêts, et support d'informations lisible par ordinateur
WO2019061612A1 (fr) Procédé et appareil de promotion de produit de prêt et support d'informations lisible par ordinateur
WO2019114269A1 (fr) Procédé de reprise de la visualisation d'un programme, téléviseur et support d'informations lisible par ordinateur
WO2017107388A1 (fr) Procédé de commutation de version hdmi et dispositif d'affichage
WO2019024336A1 (fr) Procédé et dispositif d'interrogation de données, et support de stockage lisible par ordinateur
WO2018166236A1 (fr) Procédé, appareil et dispositif de reconnaissance de facture de règlement de revendication, et support d'informations lisible par ordinateur
WO2019100531A1 (fr) Procédé de génération de signature numérique et dispositif associé, procédé de vérification et dispositif associé, et support d'informations
WO2019041851A1 (fr) Procédé de conseil après-vente d'appareil ménager, dispositif électronique et support de stockage lisible par ordinateur
WO2017054592A1 (fr) Terminal et procédé d'affichage d'interface
WO2019019351A1 (fr) Procédé et appareil de traitement de données de comportement d'utilisateur, et support d'informations lisible par ordinateur
WO2019114262A1 (fr) Procédé de chargement d'interface utilisateur, téléviseur intelligent, et support de stockage lisible par ordinateur
WO2018233221A1 (fr) Procédé de sortie sonore multi-fenêtre, télévision et support de stockage lisible par ordinateur
WO2019037395A1 (fr) Procédé de gestion de clé, dispositif et support de stockage lisible
WO2019085323A1 (fr) Procédé et dispositif d'extension d'informations d'epg et support de stockage lisible par ordinateur
WO2016183973A1 (fr) Procédé et système de traitement de pages
WO2018201696A1 (fr) Procédé, appareil et dispositif de paiement de prime de renouvellement de police de carte d'assurance sociale, et support d'informations
WO2018201699A1 (fr) Procédé, dispositif et appareil d'évaluation de client, et support de stockage lisible par ordinateur
WO2017185480A1 (fr) Procédé, dispositif et système de connexion d'interaction multi-écran
WO2018201775A1 (fr) Procédé, appareil et dispositif de production de facture bleue électronique de solde et support de stockage lisible

Legal Events

Date Code Title Description
121 Ep: the epo has been informed by wipo that ep was designated in this application

Ref document number: 17913419

Country of ref document: EP

Kind code of ref document: A1

NENP Non-entry into the national phase

Ref country code: DE

32PN Ep: public notification in the ep bulletin as address of the adressee cannot be established

Free format text: NOTING OF LOSS OF RIGHTS PURSUANT TO RULE 112(1) EPC (EPO FORM 1205A DATED 18.05.2020)

122 Ep: pct application non-entry in european phase

Ref document number: 17913419

Country of ref document: EP

Kind code of ref document: A1