CN106888389A - The method and system of advertisement is played in a kind of TV shopping - Google Patents
The method and system of advertisement is played in a kind of TV shopping Download PDFInfo
- Publication number
- CN106888389A CN106888389A CN201510940514.XA CN201510940514A CN106888389A CN 106888389 A CN106888389 A CN 106888389A CN 201510940514 A CN201510940514 A CN 201510940514A CN 106888389 A CN106888389 A CN 106888389A
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- CN
- China
- Prior art keywords
- product
- shopping
- customer
- television advertising
- advertising
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- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
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Classifications
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
- H04N21/26208—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints
- H04N21/26241—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints involving the time of distribution, e.g. the best time of the day for inserting an advertisement or airing a children program
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
- H04N21/47815—Electronic shopping
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/85—Assembly of content; Generation of multimedia applications
- H04N21/858—Linking data to content, e.g. by linking an URL to a video object, by creating a hotspot
Landscapes
- Engineering & Computer Science (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Business, Economics & Management (AREA)
- Marketing (AREA)
- Databases & Information Systems (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
The invention discloses the method and system that advertisement is played in a kind of TV shopping, the method includes：The reproduction time section of TV shopping platform planning television advertising, and form corresponding bid target；Product businessman submits a tender and obtains the broadcasting period of television advertising；Make the television advertising of product；Product advertising includes the chained address of product introduction and product in TV shopping；Play product advertising in TV store；Customer watches product television advertising；Customer is done shopping according to the information that television advertising is provided.Technical solution of the present invention can provide shopping address while advertisement is played, it is not only able to strengthen products propaganda and popularization, improve attention rate of the customer to product, so as to the shopping for influenceing customer is selected, the entrance of purchase product can also be provided for customer, facilitating client can quickly place an order, and simplify shopping process, promote the marketing scale of lifting production marketing and TV shopping.
Description
Technical field
The present invention relates to Internet technical field, more particularly to a kind of TV shopping is played the method for advertisement and is
System.
Background technology
TV shopping completes purchase by TV media publishing commodity information advertisement on TV or Internet
Logistics journey, " non-store selling " pattern that commodity are delivered goods to the customers by logistics unit then.TV shopping
It is divided into two kinds of TV home shopping and home shopping again.
TV shopping carries out merchandise display by the strength of TV media, pursues promotion effect.TV shopping
Advantage is relatively low price, and has broken the limitation in region.This marketing mode is because eliminate operation field
The cost on ground and effectively reduce running cost, therefore profit margin is larger.From for demand angle, TV
Shopping effectively meets consumer, and businessman can realize win-win with consumer, this facilitate TV shopping city
Develop rapidly.
In the more flourishing U.S. of TV shopping, South Korea and Japan, TV shopping industry sales volume accounts for society
The 8% to 12% of the total volume of retail sales of consumer goods, Chinese this ratio is less than 1%.Chinese TV shopping industry possesses
Huge growth space and potentiality, it is contemplated that to the year two thousand twenty, Chinese TV shopping marketplace scale is up to 1467.2
Hundred million yuan.
But, further development faces numerous challenges for traditional TV shopping：
1st, by the intense impact of shopping at network.In recent years, the very fast growth of China netizen quantity, network disappears
Expense custom has formed constantly impact TV shopping market.Taobao, Jingdone district store account in internet commerce field
According to the larger market share, Guomei, Suning also carry out the market that internet commerce is grabbed in service；Traditional net
Purchase enterprise also changes business model, and with SNS marriage, the development of 3G, 4G mobile communication technology is also movement
Ecommerce creates good network condition；The commodity field of internet commerce also contemplated people's daily life
Nearly all demand, have also been developed successfully vertical electric business in fields such as fresh, fruits and vegetables；Cell phone manufacturer
Numerous and confused developing network selling channel, expands the marketing scale of mobile phone productses, also generate millet, Meizu,
Numerous industry leading enterprise such as Huawei.
2nd, the flow of traditional tv shopping is cumbersome.Traditional TV shopping mode, be consumer on TV
Viewing browses the advertising message or shopping information of article, then by phone to releasing news on TV
Enterprise or manufacturer order the product, and pay expense by way of mail remittance or bank transfer, then
Subscription procedure could be completed.Consumer need oneself to write down the information such as numbering, the specification of product, it is necessary to by
Phone is ordered, and course of payment is also more complicated, is completely known from experience less than the home-confined enjoyment done shopping.
3rd, have much room for improvement after sale.Consumer by transferring accounts or after method of remittance completes to pay the bill and take goods,
If subsequently there is product problem, then goods return and replacement, maintenance etc. can all be asked as consumer's emphasis of concern
Topic.TV shopping is different from solid shop/brick and mortar store operation, lacks the support of entity StoreFront, once product produces problem,
Can be made troubles for consumer.
In order to improve the competitiveness of TV shopping, attract more users participate in come in TV shopping, it is necessary to
The dynamics of TV shopping advertising is increased, enterprise, product and customer is directly linked together, to customer
The information of transmission product, improves the attention rate of customer in time；The effect of advertisement guide customer purchase is played, is promoted
Potential demand is transformed into the demand of reality, customer is influenceed to a certain extent towards being conducive to production marketing
Direction is developed, and expands the demand in market；Simplify shopping process, the purchase of " finding is i.e. commercially available " can be realized
Thing is facilitated, and make things convenient for customers purchase product.
The content of the invention
The present invention provides the method and system that advertisement is played in a kind of TV shopping, can be while advertisement is played
Shopping address is provided, is not only able to strengthen products propaganda and popularization, promote client to understand product details, deepen
Customer improves attention rate of the customer to product, so as to influence the shopping of customer to select to the impression of product；
The entrance of purchase product can be provided for customer, simplify shopping process, facilitate client quickly to place an order, carry
Rise the marketing scale of TV shopping.
Technical scheme provides a kind of method that advertisement is played in TV shopping, comprises the following steps：
The reproduction time section of TV shopping platform planning television advertising, and form corresponding bid target；
Product businessman submits a tender and obtains the broadcasting period of television advertising；
Make the television advertising of product；
Play the television advertising of product in TV store；
Customer watches the television advertising of product；
Customer is done shopping according to the information that television advertising is provided.
Further, the product advertising includes the chained address of product introduction and product in TV shopping.
Further, the customer is done shopping according to the product information that television advertising is provided, and is further included：
Customer clicks on the chained address being previously implanted in television advertising, and directly arrival product is in TV store
Shopping page.
Further, the shopping page includes the details of product, including but not limited to product parameters,
Picture is introduced, video, after-sale service, price is introduced.
Further, the product television advertising and shopping page include the purchase of the product being associated with the product
The link of the thing page.
Further, the associated product includes but is not limited to the product of the product upstream and downstream, with the product
Product with brand product, the product similar with the product, and customer browsed when the product is browsed other
Product.
Further, the product television advertising includes exit function option, and customer's selection is exited option, returned
Return to the homepage or previous broadcasting content in TV store.
Further, the shopping page has page navigation function choosing-item；
The page navigation function choosing-item includes but is not limited to return and exit function.
Technical scheme additionally provides the system that advertisement is played in a kind of TV shopping, including：Control is single
Unit, advertising database, product database, television terminal, wherein,
Control unit is used to generate advertisement reproduction time table, and is entered according to the television advertising that timetable transfers product
Row is played；
Advertising database is used to store the television advertising of product；
Product database is used to store the product information of TV shopping；
Television terminal browses the information in TV shopping store for customer, and is provided for customer carries out TV shopping
Interactive interface.
Further, the television advertising of the product corresponds to the product of product database；
Television advertising has been implanted into the chained address of product, and customer's clickthrough address can directly reach product
Shopping interface.
Technical solution of the present invention enters professional etiquette by way of the advertisement broadcasting period to TV shopping calls for bid
Draw and arrange, the product advertising in overall planning and broadcasting TV store can strengthen products propaganda and popularization,
Promote client to understand product details, deepen impression of the customer to product, improve attention rate of the customer to product,
So as to the shopping for influenceing customer is selected；Meanwhile, while product television advertising is played, for customer provides purchase
The entrance of product is bought, client can quickly place an order, simplifies shopping process, reduce the threshold of TV shopping,
Sale is may advantageously facilitate, the marketing scale of TV shopping is lifted.
Other features and advantages of the present invention will illustrate in the following description, also, partly from explanation
Become apparent in book, or understood by implementing the present invention.The purpose of the present invention and other advantages can
Realize and obtain by specifically noted structure in the specification, claims and accompanying drawing write
.
Below by drawings and Examples, technical scheme is described in further detail.
Brief description of the drawings
Accompanying drawing is used for providing a further understanding of the present invention, and constitutes a part for specification, with this hair
Bright embodiment is used to explain the present invention together, is not construed as limiting the invention.In the accompanying drawings：
Fig. 1 is the method flow diagram of TV shopping broadcasting advertisement in the embodiment of the present invention one；
Fig. 2 is the system construction drawing of TV shopping broadcasting advertisement in the embodiment of the present invention two.
Specific embodiment
The preferred embodiments of the present invention are illustrated below in conjunction with accompanying drawing, it will be appreciated that described herein
Preferred embodiment is merely to illustrate and explain the present invention, and is not intended to limit the present invention.
Fig. 1 is the method flow diagram of TV shopping broadcasting advertisement in the embodiment of the present invention one.As shown in figure 1,
The flow is comprised the following steps：
The reproduction time section of step 101, TV shopping platform planning television advertising, and form corresponding bid
Target.
Step 102, product businessman submit a tender and obtain the broadcasting period of television advertising.
Step 103, the television advertising for making product.
The product advertising is made according to the duration for playing the period；
The product advertising includes the chained address of product introduction and product in TV shopping.
Step 104, TV store play the television advertising of product.
The product television advertising and shopping page include the shopping page of the product being associated with the product
Link；
The associated product includes but is not limited to the product of the product upstream and downstream, with the product with brand
Other products that product, the product similar with the product, and customer browse when the product is browsed.
Step 105, customer watch the television advertising of product.
The product television advertising includes exit function option, and customer's selection exits option, returns to TV business
The homepage in city or previous broadcasting content.
Step 106, customer are done shopping according to the information that television advertising is provided.
Customer clicks on the chained address being previously implanted in television advertising, and directly arrival product is in TV store
Shopping page；
Details of the shopping page including product, including but not limited to product parameters, introduce picture,
Introduce video, after-sale service, pricing information, shopping page also comprising the product being associated with the product
Link；
The shopping page include page navigation function choosing-item, navigation feature option include but is not limited to return and
Exit function；
Customer is done shopping or is browsed other Shopping contents as needed, according to the guiding of shopping page.
In order to realize above method flow, what the present embodiment additionally provided a kind of TV shopping broadcasting advertisement is
System, Fig. 2 is the system construction drawing of TV shopping broadcasting advertisement in the embodiment of the present invention one.As shown in Fig. 2
The system includes：Control unit 201, advertising database 202, product database 203, television terminal 204,
Wherein,
Control unit is used to generate advertisement reproduction time table, and is entered according to the television advertising that timetable transfers product
Row is played；
Advertising database is used to store the television advertising of product；
Product database is used to store the product information of TV shopping；
Television terminal browses the information in TV shopping store for customer, and is provided for customer carries out TV shopping
Interactive interface.
Further, the television advertising of the product corresponds to the product of product database；
Television advertising has been implanted into the chained address of product, and customer's clickthrough address can directly reach product
Shopping interface.
Technical solution of the present invention enters professional etiquette by way of the advertisement broadcasting period to TV shopping calls for bid
Draw and arrange, the product advertising in overall planning and broadcasting TV store can strengthen products propaganda and popularization,
Promote client to understand product details, deepen impression of the customer to product, improve attention rate of the customer to product,
So as to the shopping for influenceing customer is selected；Meanwhile, while product television advertising is played, for customer provides purchase
The entrance of product is bought, client can quickly place an order, simplifies shopping process, reduce the threshold of TV shopping,
Sale is may advantageously facilitate, the marketing scale of TV shopping is lifted.
It should be understood by those skilled in the art that, embodiments of the invention can be provided as method, system or meter
Calculation machine program product.Therefore, the present invention can be using complete hardware embodiment, complete software embodiment or knot
Close the form of the embodiment in terms of software and hardware.And, the present invention can be used and wherein wrapped at one or more
Containing computer usable program code computer-usable storage medium (including but not limited to magnetic disk storage and
Optical memory etc.) on implement computer program product form.
The present invention is produced with reference to method according to embodiments of the present invention, equipment (system) and computer program
The flow chart and/or block diagram of product is described.It should be understood that can by computer program instructions realize flow chart and
/ or block diagram in each flow and/or the flow in square frame and flow chart and/or block diagram and/
Or the combination of square frame.These computer program instructions to all-purpose computer, special-purpose computer, insertion can be provided
The processor of formula processor or other programmable data processing devices is producing a machine so that by calculating
The instruction of the computing device of machine or other programmable data processing devices is produced for realizing in flow chart one
The device of the function of being specified in individual flow or multiple one square frame of flow and/or block diagram or multiple square frames.
These computer program instructions may be alternatively stored in can guide computer or the treatment of other programmable datas to set
In the standby computer-readable memory for working in a specific way so that storage is in the computer-readable memory
Instruction produce include the manufacture of command device, the command device realization in one flow of flow chart or multiple
The function of being specified in one square frame of flow and/or block diagram or multiple square frames.
These computer program instructions can be also loaded into computer or other programmable data processing devices, made
Obtain and series of operation steps is performed on computer or other programmable devices to produce computer implemented place
Reason, so as to the instruction performed on computer or other programmable devices is provided for realizing in flow chart one
The step of function of being specified in flow or multiple one square frame of flow and/or block diagram or multiple square frames.
Obviously, those skilled in the art can carry out various changes and modification without deviating from this to the present invention
The spirit and scope of invention.So, if these modifications of the invention and modification belong to the claims in the present invention
And its within the scope of equivalent technologies, then the present invention is also intended to comprising these changes and modification.
Claims (10)
1. a kind of method that advertisement is played in TV shopping, it is characterised in that comprise the following steps：
The reproduction time section of TV shopping platform planning television advertising, and form corresponding bid target；
Product businessman submits a tender and obtains the broadcasting period of television advertising；
Make the television advertising of product；
Play the television advertising of product in TV store；
Customer watches the television advertising of product；
Customer is done shopping according to the information that television advertising is provided.
2. method according to claim 1, it is characterised in that the product advertising includes product
Introduce the chained address in TV shopping with product.
3. method according to claim 1, it is characterised in that the customer carries according to television advertising
The product information of confession is done shopping, and is further included：
Customer clicks on the chained address being previously implanted in television advertising, and directly arrival product is in TV store
Shopping page.
4. method according to claim 3, it is characterised in that further include：
Details of the shopping page including product, including but not limited to product parameters, introduce picture,
Introduce video, after-sale service, price.
5. the method according to claim 1,3 or 4, it is characterised in that the product television advertising
With linking for the shopping page that shopping page includes the product being associated with the product.
6. method according to claim 5, it is characterised in that the associated product include but
Be not limited to the product of the product upstream and downstream, with the product with brand product, the product similar with the product,
And other products that customer browses when the product is browsed.
7. method according to claim 1, it is characterised in that further include：
The product television advertising includes exit function option, and customer's selection exits option, returns to TV business
The homepage in city or previous broadcasting content.
8. method according to claim 3, it is characterised in that further include：
The shopping page has page navigation function choosing-item；
The page navigation function choosing-item includes but is not limited to return and exit function.
9. the system that advertisement is played in a kind of TV shopping, it is characterised in that including control unit, advertisement number
According to storehouse, product database, television terminal, wherein,
Control unit is used to generate advertisement reproduction time table, and is entered according to the television advertising that timetable transfers product
Row is played；
Advertising database is used to store the television advertising of product；
Product database is used to store the product information of TV shopping；
Television terminal browses the information in TV shopping store for customer, and is provided for customer carries out TV shopping
Interactive interface.
10. system according to claim 8, it is characterised in that further include：
The television advertising of the product corresponds to the product of product database；
Television advertising has been implanted into the chained address of product, and customer's clickthrough address can directly reach product
Shopping interface.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510940514.XA CN106888389A (en) | 2015-12-16 | 2015-12-16 | The method and system of advertisement is played in a kind of TV shopping |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510940514.XA CN106888389A (en) | 2015-12-16 | 2015-12-16 | The method and system of advertisement is played in a kind of TV shopping |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN106888389A true CN106888389A (en) | 2017-06-23 |
Family
ID=59174634
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201510940514.XA Pending CN106888389A (en) | 2015-12-16 | 2015-12-16 | The method and system of advertisement is played in a kind of TV shopping |
Country Status (1)
| Country | Link |
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| CN (1) | CN106888389A (en) |
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| WO2019014840A1 (en) * | 2017-07-18 | 2019-01-24 | 深圳市智晟达科技有限公司 | Method for doing shopping by means of television, and digital television |
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| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US20110231877A1 (en) * | 2000-05-31 | 2011-09-22 | Redling Peter M | Interactive Television Advertising Method |
| CN103188573A (en) * | 2012-04-01 | 2013-07-03 | 上海锐开信息科技有限公司 | Display system with shopping chaining function |
| CN103686254A (en) * | 2012-09-17 | 2014-03-26 | 公共电视公司 | Automatic localization of advertisements |
| CN103703789A (en) * | 2013-06-28 | 2014-04-02 | 华为技术有限公司 | Method, terminal and system of data presentation |
-
2015
- 2015-12-16 CN CN201510940514.XA patent/CN106888389A/en active Pending
Patent Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US20110231877A1 (en) * | 2000-05-31 | 2011-09-22 | Redling Peter M | Interactive Television Advertising Method |
| CN103188573A (en) * | 2012-04-01 | 2013-07-03 | 上海锐开信息科技有限公司 | Display system with shopping chaining function |
| CN103686254A (en) * | 2012-09-17 | 2014-03-26 | 公共电视公司 | Automatic localization of advertisements |
| CN103703789A (en) * | 2013-06-28 | 2014-04-02 | 华为技术有限公司 | Method, terminal and system of data presentation |
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| WO2019014840A1 (en) * | 2017-07-18 | 2019-01-24 | 深圳市智晟达科技有限公司 | Method for doing shopping by means of television, and digital television |
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Application publication date: 20170623 |