CN104469524A - Implementation method for interactive advertisements - Google Patents
Implementation method for interactive advertisements Download PDFInfo
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- CN104469524A CN104469524A CN201410837727.5A CN201410837727A CN104469524A CN 104469524 A CN104469524 A CN 104469524A CN 201410837727 A CN201410837727 A CN 201410837727A CN 104469524 A CN104469524 A CN 104469524A
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- advertisement
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- playback equipment
- interactive
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/472—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
- H04N21/47202—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for requesting content on demand, e.g. video on demand
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
- H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/441—Acquiring end-user identification, e.g. using personal code sent by the remote control or by inserting a card
- H04N21/4415—Acquiring end-user identification, e.g. using personal code sent by the remote control or by inserting a card using biometric characteristics of the user, e.g. by voice recognition or fingerprint scanning
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/458—Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations
- H04N21/4586—Content update operation triggered locally, e.g. by comparing the version of software modules in a DVB carousel to the version stored locally
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/472—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
- H04N21/47217—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for controlling playback functions for recorded or on-demand content, e.g. using progress bars, mode or play-point indicators or bookmarks
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
Abstract
The invention provides an implementation method for interactive advertisements. Playing equipment pushes the advertisements in an interactive mode, and when the playing equipment receives advertisement interaction responses, the playing equipment changes the advertisement pushing mode according to the responses. According to the implementation method for the interactive advertisements, traditional advertisements are replaced with the interactive advertisements, users can interact with the advertisements in the advertisement playing process, and therefore the problem that users have impatient feelings when waiting for advertisement playing is solved effectively, and meanwhile the advertisement injecting effect is achieved.
Description
Technical field
The invention belongs to technical field of information processing, be specifically related to a kind of implementation method of interactive advertisement.
Background technology
Current advertisement form is varied, comprising: television advertising, Internet advertising, SMS advertisement, DM promotional pamphlet, entity painting advertisement, body advertisement, DM promotional pamphlet and product placement etc.Above-mentioned all types of advertisement is conventional ads, for one simply forces passive push mode, such as, when user uses mobile phone to watch film on some video players, film video is usually embedded with the ad content of 1 minute before playing, if not paying member, user can only wait for that advertisement finishes, and could watch film.And user is waiting in the process that advertisement is play, if lost interest in ad content, usually can produce not patient impatience, thus reduce the experience of user.
Summary of the invention
For the defect that prior art exists, the invention provides a kind of implementation method of interactive advertisement, can effectively solve the problem.
The technical solution used in the present invention is as follows:
The invention provides a kind of implementation method of interactive advertisement, playback equipment is with the mode advertisement of interaction, and when described playback equipment receives advertisement interaction response, according to described response, playback equipment changes the propelling movement mode of described advertisement.
Preferably, comprise the following steps:
S1a, the corresponding relation of the pre-configured advertisement ID of playback equipment and advertisement interactive assemblies ID;
S2a, when described playback equipment plays given ad and when showing play advertisement by display interface, described playback equipment, by searching configuration, obtains the given ad interactive assemblies corresponding with described given ad;
S3a, described given ad interactive assemblies is pushed to display interface by described playback equipment simultaneously;
S4a, described given ad interactive assemblies pushes the problem information relevant to described given ad;
S5a, when described given ad interactive assemblies receives the answer information of user feedback, described given ad interactive assemblies judges that whether described answer information is correct, if mistake, then performs S6a; If correct, then perform S7a;
S6a, described given ad interactive assemblies returns S4a, and circulation performs S4a-S5a; Terminate until described given ad is play by described playback equipment;
S7a, described given ad interactive assemblies sends to described playback equipment and skips the instruction of playing described given ad; Described playback equipment, after receiving described instruction, is skipped and is play described given ad.
Preferably, in S4a, described given ad interactive assemblies pushes the problem information relevant to described given ad in the mode of voice or word; In S5a, the answer information of described user feedback is sent to described given ad interactive assemblies in the mode of voice or word.
Preferably, comprise the following steps:
S1b, the corresponding relation of the pre-configured advertisement ID of playback equipment, advertisement interactive assemblies ID, advertisement core information; Wherein, described advertisement core information refers to: the object information that the advertisement emphasis corresponding to described advertisement ID is promoted;
S2b, when described playback equipment plays given ad and when showing play advertisement by display interface, described playback equipment, by searching configuration, obtains the given ad interactive assemblies corresponding with described given ad;
S3b, described given ad interactive assemblies is pushed to display interface by described playback equipment simultaneously;
S4b, when described given ad interactive assemblies is clicked by user, described given ad interactive assemblies sends the instruction of broadcast advertisement core information to described playback equipment;
S5b, described playback equipment, after receiving this instruction, stops the current given ad play, and only plays described advertisement core information, and at the end of described advertisement core information is play, namely described given ad plays end.
Preferably, in S3b, described given ad interactive assemblies pushes to display interface with the form of cue mark point.
Preferably, comprise the following steps:
S1c, the corresponding relation of the pre-configured main play content ID of playback equipment and advertisement interactive assemblies ID; The corresponding relation of terminal equipment configuration advertisement interactive assemblies ID and advertisement ID;
S2c, when the main play content of appointment play by described playback equipment, described playback equipment, by searching configuration, obtains the given ad interactive assemblies corresponding with the main play content of described appointment;
S3c, described given ad interactive assemblies is pushed to display interface by described playback equipment simultaneously;
S4c, when described terminal equipment to gather the image of described given ad interactive assemblies of described display interface by image capture device, described terminal equipment, by searching configuration, obtains the given ad corresponding with described given ad interactive assemblies, and plays described given ad.
Preferably, in S1c, described advertisement ID refers to advertisement url chained address; Described terminal equipment is smart mobile phone or panel computer; Described playback equipment is television set or PC.
Preferably, in S1c, described advertisement ID is the advertisement relevant to the content of described main play content ID.
Preferably, in S3c, described given ad interactive assemblies is pushed to display interface in the mode of icon.
Preferably, also comprise:
The front end of described playback equipment is provided with image capture device, and the pickup area of described image capture device is the viewing areas of described playback equipment;
Described original image, in the process playing given ad, by the original image of viewing areas described in described image capture device Real-time Collection, and is sent to described playback equipment by described playback equipment in real time;
Described playback equipment is analyzed the described original image received in real time, judges whether comprise face in described original image based on face recognition technology, if comprised, then described playback equipment continues to play described given ad; Otherwise described playback equipment suspends described given ad, until when detecting that described viewing areas exists face, just recover to continue to play described given ad.
Beneficial effect of the present invention is as follows:
The implementation method of interactive advertisement provided by the invention, be have interactive advertisement by traditional advertisement replacement, in the process of broadcast advertisement, can there is interaction with advertisement in user, thus efficiently solve the impatience produced when user waits for that advertisement is play, also serve advertisement delivery effect simultaneously.
Accompanying drawing explanation
Fig. 1 is a kind of concrete schematic flow sheet of the implementation method of interactive advertisement provided by the invention.
Embodiment
Below in conjunction with accompanying drawing, the present invention is described in detail:
The invention provides a kind of implementation method of interactive advertisement, playback equipment is with the mode advertisement of interaction, and when described playback equipment receives advertisement interaction response, according to described response, playback equipment changes the propelling movement mode of described advertisement.As can be seen here, advertisement provided by the invention is a kind of novel interactive advertisement, in the process of broadcast advertisement, can there is interaction with advertisement in user, thus efficiently solve the impatience produced when user waits for that advertisement is play, and also serves advertisement delivery effect simultaneously.
Based on above-mentioned total inventive concept, multiple implementation can be taked, below introduce three kinds:
(1) question and answer type interactive advertisement
As shown in Figure 1, implementation method comprises:
S1a, the corresponding relation of the pre-configured advertisement ID of playback equipment and advertisement interactive assemblies ID;
S2a, when described playback equipment plays given ad and when showing play advertisement by display interface, described playback equipment, by searching configuration, obtains the given ad interactive assemblies corresponding with described given ad;
S3a, described given ad interactive assemblies is pushed to display interface by described playback equipment simultaneously;
S4a, described given ad interactive assemblies pushes the problem information relevant to described given ad;
Wherein, in specific implementation, given ad interactive assemblies can push the problem information relevant to described given ad by the mode of voice or word;
S5a, when described given ad interactive assemblies receives the answer information of user feedback, described given ad interactive assemblies judges that whether described answer information is correct, if mistake, then performs S6a; If correct, then perform S7a;
Wherein, in specific implementation, the answer information of user feedback can be sent to described given ad interactive assemblies by the mode of voice or word.
S6a, described given ad interactive assemblies returns S4a, and circulation performs S4a-S5a; Terminate until described given ad is play by described playback equipment;
S7a, described given ad interactive assemblies sends to described playback equipment and skips the instruction of playing described given ad; Described playback equipment, after receiving described instruction, is skipped and is play described given ad.
For this example, playback equipment is smart machine, such as, can be computer, intelligent television, smart mobile phone, flat board etc.
For convenience of understanding this example, take playback equipment as smart mobile phone be example, below introduce a kind of concrete implementation procedure:
(1) corresponding relation of smart mobile phone pre-stored advertisement A and interactive assemblies A, advertisement B and interactive assemblies B;
Herein, due to the assembly that interactive assemblies is for pushing problem to user, therefore, for different advertisement play content, for improving advertisement delivery effect, the interactive assemblies pushing different problem need be designed for, such as, if be the toothpaste type advertisement of a certain brand, the interactive assemblies pushing following problem can be designed for: the brand that this toothpaste please be say; If be the promotional advertisement of a certain product, such as: in advertisement playing process, can show: this product 10.1 starts sales promotion.Then can be designed for the interactive assemblies pushing following problem: the date that this product starts sales promotion please be answer.
(2) when user watches the video content such as news or film by certain video player of smart mobile phone, when reaching advertisement reproduction time, pop-up advertisement is also play, now, suppose that ejected advertisement is the toothpaste type advertisement of a certain brand, then advertisement interface shows advertisement interactive assemblies, in advertisement playing process, can continue to show this advertisement interactive assemblies, the display form of advertisement interactive assemblies can be word problem form, such as, following problem is shown: the brand that this toothpaste please be say.When user sees this problem, if user roars toothpaste brand A information, now, advertisement interactive assemblies adopts speech recognition technology, successfully can receive the vocal answer information of user, then, advertisement interactive assemblies judges that whether the answer of user is correct, if mistake, then again show problem information; If correct, then terminate the broadcasting to advertisement, jump to the video contents such as the news of user's viewing or film.
Certainly, the problem of advertisement interactive assemblies display also can be: the brand that please input this toothpaste, and shows answer sink block simultaneously; Advertisement interactive assemblies adopts the mode of word to receive the answer information of user.The present invention does not limit the concrete propelling movement of problem and answer and reception form.
By this example, both improve the property of participation of user, the problem again due to designed is relevant to ad content, reaches again the effect of advertisement putting.
(2) interactive advertisement of only broadcast advertisement core information after interaction
Implementation method comprises:
S1b, the corresponding relation of the pre-configured advertisement ID of playback equipment, advertisement interactive assemblies ID, advertisement core information; Wherein, described advertisement core information refers to: the object information that the advertisement emphasis corresponding to described advertisement ID is promoted;
S2b, when described playback equipment plays given ad and when showing play advertisement by display interface, described playback equipment, by searching configuration, obtains the given ad interactive assemblies corresponding with described given ad;
S3b, described given ad interactive assemblies is pushed to display interface by described playback equipment simultaneously;
Concrete, given ad interactive assemblies can push to display interface by the form of cue mark point.
S4b, when described given ad interactive assemblies is clicked by user, described given ad interactive assemblies sends the instruction of broadcast advertisement core information to described playback equipment;
S5b, described playback equipment, after receiving this instruction, stops the current given ad play, and only plays described advertisement core information, and at the end of described advertisement core information is play, namely described given ad plays end.
For this example, playback equipment is smart machine, such as, can be computer, intelligent television, smart mobile phone, panel computer etc.
For convenience of understanding this example, take playback equipment as panel computer be example, below introduce a kind of concrete implementation procedure:
(1) corresponding relation of the pre-configured advertisement A of panel computer, advertisement interactive assemblies A, advertisement core information;
Herein, such as, because interactive assemblies is for the assembly to user's advertisement core information, for the toothpaste type advertisement of a certain brand, advertisement playing duration is 30 seconds, only finally show the key frame of toothpaste in advertisement; Herein, toothpaste picture is advertisement core information, therefore, for different advertisement play content, must need to be designed for the interactive assemblies pushing corresponding advertisement core information, such as, if be the toothpaste type advertisement of a certain brand, the interactive assemblies pushing toothpaste picture can be designed for; If be the popularization advertisement of a certain website, the interactive assemblies pushing website logo and website can be designed for.
(2) when user watches the video content such as news or film by certain video player of panel computer, when reaching advertisement reproduction time, pop-up advertisement is also play, now, suppose that ejected advertisement is the toothpaste type advertisement of a certain brand, then advertisement interface shows advertisement interactive assemblies, in advertisement playing process, can continue to show this advertisement interactive assemblies, the display form of advertisement interactive assemblies can be only a cue mark point; Reach the effect preventing from disturbing advertisement normally to watch.
(3) if user does not click this cue mark point, then advertisement lasts plays to end; If user clicks this cue mark point, then panel computer stops current toothpaste advertisement of playing, and pop-up advertisement core information, that is: toothpaste picture is shown, show after several seconds, whole advertisement terminates, and jumps to news or the video content such as film of user's viewing.
By this example, both improve the property of participation of user, again can be simple and clear throw in core advertisement to user, reach the effect of advertisement putting.
(3) shooting triggers the interactive advertisement of broadcast advertisement
Implementation method comprises:
S1c, the corresponding relation of the pre-configured main play content ID of playback equipment and advertisement interactive assemblies ID; The corresponding relation of terminal equipment configuration advertisement interactive assemblies ID and advertisement ID;
Wherein, advertisement ID refers to advertisement url chained address; Described terminal equipment is smart mobile phone or panel computer; Described playback equipment is television set or PC.Advertisement ID is the advertisement relevant to the content of described main play content ID.
S2c, when the main play content of appointment play by described playback equipment, described playback equipment, by searching configuration, obtains the given ad interactive assemblies corresponding with the main play content of described appointment;
S3c, described given ad interactive assemblies is pushed to display interface by described playback equipment simultaneously;
In specific implementation, described given ad interactive assemblies can be pushed to display interface in the mode of icon.
S4c, when described terminal equipment to gather the image of described given ad interactive assemblies of described display interface by image capture device, described terminal equipment, by searching configuration, obtains the given ad corresponding with described given ad interactive assemblies, and plays described given ad.
For this example, playback equipment can be computer, intelligent television, smart mobile phone, panel computer etc.
For convenience of understanding this example, take playback equipment as intelligent television, terminal equipment be example with the smart mobile phone of camera function, below introduce a kind of concrete implementation procedure:
(1) corresponding relation of intelligent television pre-stored program A and advertisement interactive assemblies A; The corresponding relation of smart mobile phone configuration advertisement interactive assemblies A and advertisement A;
Such as, program A is a class culinary art class program, in program playing process, can oil be used, in prior art, the advertisement of the oil that the lower right corner presenting programs being typically employed in video screen uses, this kind of advertisement putting mode, for the user not buying oily demand, can greatly reduce user and program viewer is experienced, affect user and normally watch cook-in.
Based on this, in the present invention, advertisement interactive assemblies A only can be designed to a footmark, advertisement figure or icon style, for advertisement figure, can show the advertisement figure of oil in the lower right corner of video screen, due to the form for advertisement figure, therefore, have the advantages that area occupied is little, again owing to being static map, therefore, interference user being watched to program can not be caused.
If a certain user has the demand buying oil, then: the advertisement figure that user can use the smart mobile phone televising screen lower right corner to show, then, because smart mobile phone is pre-stored with the corresponding relation of advertisement figure and oily advertisement url, therefore, smart mobile phone is after shooting advertisement figure, and smart mobile phone jumps to oily advertisement url automatically, and plays the advertisement of oil.
The advertisement putting provided by this example and advertisement interactive mode, both can not affect the normal play of TV programme, can meet again have advertisement to watch the user of demand watches advertisement simply and easily.
For above-mentioned three class interactive advertisements, following advertisement control model all can be embedded:
The front end of described playback equipment is provided with image capture device, and the pickup area of described image capture device is the viewing areas of described playback equipment;
Described original image, in the process playing given ad, by the original image of viewing areas described in described image capture device Real-time Collection, and is sent to described playback equipment by described playback equipment in real time;
Described playback equipment is analyzed the described original image received in real time, judges whether comprise face in described original image based on face recognition technology, if comprised, then described playback equipment continues to play described given ad; Otherwise described playback equipment suspends described given ad, until when detecting that described viewing areas exists face, just recover to continue to play described given ad.
In this example, playback equipment can be computer, intelligent television, smart mobile phone, panel computer etc.
For convenience of understanding this example, take playback equipment as intelligent television be example, below introduce a kind of concrete implementation procedure:
In the front end of intelligent television, camera is installed, when intelligent television is played to advertisement, starts this camera simultaneously, if having people in the pickup area of camera, then continue broadcast advertisement; If unmanned in the pickup area of camera, then intelligent television suspends broadcast advertisement, when beholder returns, then recovers broadcast advertisement.
By this example, the efficiency of advertisement putting effectively can be improved.
In sum, the implementation method of interactive advertisement provided by the invention, be that there is interactive advertisement by traditional advertisement replacement, in the process of broadcast advertisement, interaction can be there is in user with advertisement, thus efficiently solve the impatience produced when user waits for that advertisement is play, also serve advertisement delivery effect simultaneously.
The above is only the preferred embodiment of the present invention; it should be pointed out that for those skilled in the art, under the premise without departing from the principles of the invention; can also make some improvements and modifications, these improvements and modifications also should look protection scope of the present invention.
Claims (10)
1. an implementation method for interactive advertisement, is characterized in that, playback equipment is with the mode advertisement of interaction, and when described playback equipment receives advertisement interaction response, according to described response, playback equipment changes the propelling movement mode of described advertisement.
2. the implementation method of interactive advertisement according to claim 1, is characterized in that, comprises the following steps:
S1a, the corresponding relation of the pre-configured advertisement ID of playback equipment and advertisement interactive assemblies ID;
S2a, when described playback equipment plays given ad and when showing play advertisement by display interface, described playback equipment, by searching configuration, obtains the given ad interactive assemblies corresponding with described given ad;
S3a, described given ad interactive assemblies is pushed to display interface by described playback equipment simultaneously;
S4a, described given ad interactive assemblies pushes the problem information relevant to described given ad;
S5a, when described given ad interactive assemblies receives the answer information of user feedback, described given ad interactive assemblies judges that whether described answer information is correct, if mistake, then performs S6a; If correct, then perform S7a;
S6a, described given ad interactive assemblies returns S4a, and circulation performs S4a-S5a; Terminate until described given ad is play by described playback equipment;
S7a, described given ad interactive assemblies sends to described playback equipment and skips the instruction of playing described given ad; Described playback equipment, after receiving described instruction, is skipped and is play described given ad.
3. the implementation method of interactive advertisement according to claim 2, is characterized in that, in S4a, described given ad interactive assemblies pushes the problem information relevant to described given ad in the mode of voice or word; In S5a, the answer information of described user feedback is sent to described given ad interactive assemblies in the mode of voice or word.
4. the implementation method of interactive advertisement according to claim 1, is characterized in that, comprises the following steps:
S1b, the corresponding relation of the pre-configured advertisement ID of playback equipment, advertisement interactive assemblies ID, advertisement core information; Wherein, described advertisement core information refers to: the object information that the advertisement emphasis corresponding to described advertisement ID is promoted;
S2b, when described playback equipment plays given ad and when showing play advertisement by display interface, described playback equipment, by searching configuration, obtains the given ad interactive assemblies corresponding with described given ad;
S3b, described given ad interactive assemblies is pushed to display interface by described playback equipment simultaneously;
S4b, when described given ad interactive assemblies is clicked by user, described given ad interactive assemblies sends the instruction of broadcast advertisement core information to described playback equipment;
S5b, described playback equipment, after receiving this instruction, stops the current given ad play, and only plays described advertisement core information, and at the end of described advertisement core information is play, namely described given ad plays end.
5. the implementation method of interactive advertisement according to claim 4, is characterized in that, in S3b, described given ad interactive assemblies pushes to display interface with the form of cue mark point.
6. the implementation method of interactive advertisement according to claim 1, is characterized in that, comprises the following steps:
S1c, the corresponding relation of the pre-configured main play content ID of playback equipment and advertisement interactive assemblies ID; The corresponding relation of terminal equipment configuration advertisement interactive assemblies ID and advertisement ID;
S2c, when the main play content of appointment play by described playback equipment, described playback equipment, by searching configuration, obtains the given ad interactive assemblies corresponding with the main play content of described appointment;
S3c, described given ad interactive assemblies is pushed to display interface by described playback equipment simultaneously;
S4c, when described terminal equipment to gather the image of described given ad interactive assemblies of described display interface by image capture device, described terminal equipment, by searching configuration, obtains the given ad corresponding with described given ad interactive assemblies, and plays described given ad.
7. the implementation method of interactive advertisement according to claim 6, is characterized in that, in S1c, described advertisement ID refers to advertisement url chained address; Described terminal equipment is smart mobile phone or panel computer; Described playback equipment is television set or PC.
8. the implementation method of interactive advertisement according to claim 6, is characterized in that, in S1c, described advertisement ID is the advertisement relevant to the content of described main play content ID.
9. the implementation method of interactive advertisement according to claim 6, is characterized in that, in S3c, described given ad interactive assemblies is pushed to display interface in the mode of icon.
10. the implementation method of the interactive advertisement according to any one of claim 1-5, is characterized in that, also comprises:
The front end of described playback equipment is provided with image capture device, and the pickup area of described image capture device is the viewing areas of described playback equipment;
Described original image, in the process playing given ad, by the original image of viewing areas described in described image capture device Real-time Collection, and is sent to described playback equipment by described playback equipment in real time;
Described playback equipment is analyzed the described original image received in real time, judges whether comprise face in described original image based on face recognition technology, if comprised, then described playback equipment continues to play described given ad; Otherwise described playback equipment suspends described given ad, until when detecting that described viewing areas exists face, just recover to continue to play described given ad.
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| CN107071527A (en) * | 2017-03-30 | 2017-08-18 | 北京奇艺世纪科技有限公司 | The appraisal procedure and system of interactive advertisement |
| CN107657471A (en) * | 2016-09-22 | 2018-02-02 | 腾讯科技（北京）有限公司 | A kind of methods of exhibiting of virtual resource, client and plug-in unit |
| CN109461031A (en) * | 2018-11-07 | 2019-03-12 | 卜志远 | A kind of advertisement PayPal |
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| US10950224B2 (en) | 2016-09-22 | 2021-03-16 | Tencent Technology (Shenzhen) Company Limited | Method for presenting virtual resource, client, and plug-in |
| CN107071527A (en) * | 2017-03-30 | 2017-08-18 | 北京奇艺世纪科技有限公司 | The appraisal procedure and system of interactive advertisement |
| CN107071527B (en) * | 2017-03-30 | 2020-06-26 | 北京奇艺世纪科技有限公司 | Interactive advertisement evaluation method and system |
| CN109461031A (en) * | 2018-11-07 | 2019-03-12 | 卜志远 | A kind of advertisement PayPal |
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