CN101004877A

CN101004877A - Advertising method

Info

Publication number: CN101004877A
Application number: CN 200610006578
Authority: CN
Inventors: 潘文
Original assignee: Individual
Current assignee: Individual
Priority date: 2006-01-17
Filing date: 2006-01-17
Publication date: 2007-07-25

Abstract

An advertising method includes setting key information point and loading control program in advertisement by advertisement owner in to control said advertisement, enabling viewer to make instructions on key information point in advertisement through client end inter-dynamic unit when said advertisement is viewed by viewer, responding said instruction by said control program and making advertisement be passed if said instruction is correct or otherwise playing advertisement continuously.

Description

Advertising method

Technical field

Advertising method is particularly about the method for interactive advertisement.

Technical background

Present most advertisement does not have interactive, all be that advertising media is to commercial audience unidirectional delivery information, do not have mandatory, also having occurred some interactive advertisements now on network, generally all is after watching advertisement, according to ad content, carry out the mode of answer, though improved advertising results, direct inadequately, and be difficult to the emphasis of accentuate advertisements.

Summary of the invention

Present most advertisement does not have interactive, also has the mode of minority interactive advertisement direct inadequately, and the advertisement emphasis is outstanding inadequately, for solving the problems of the technologies described above, proposes following technical scheme.

The advertiser has the medium promulgating advertisement of interaction function constantly, these medium can be internet, digital television interaction or electronic demonstration board etc., the type of advertisement can be a dynamic video, various ways such as static images, literal, voice, commercial audience can independently select whether to watch advertisement, by watching advertisement, obtain paid service.The advertiser is set at the key message point with the content of wanting most commercial audience to pay close attention to and remember in the advertisement.These key message points generally comprise trade mark, symbol, name of product, producer of company title, pricing information, contact method or hold certain movable time, place, content etc.These can be defined as the key message point.In an advertisement, have one or more key message points at least before ad playing or in the process, can pass through literal, numeral, symbol, sound etc., key message point in the advertisement is pointed out, if the key message point in the advertisement is less and obvious, also can not add prompting, the position of these key message points according to the difference of advertisement form, is divided into following several situation:

1) for example in static advertisings such as picture, vertically hung scroll, the key message point is a locus in the advertisement.

2) for example in sound advertisement the key message point be a time location in the advertisement process.

3) for example in the dynamic video advertisement, key message point then is a time and space position.

When commercial audience is watched advertisement, the interactive device of the client by medium, key message point in the advertisement is indicated, watching advertisement and noting the content of key message point to show commercial audience, this moment is by loading on the control program in the advertisement, operation to commercial audience responds constantly, if in advertisement process, commercial audience carries out correct indication to all key message points, then ad playing is finished, otherwise will continue playing advertisements, up to correctly, commercial audience watches the bar number of advertisement and the number of times of the correct indication of certain bar advertisement to be arranged by oneself by advertiser or commercial audience as required, have only by after watching advertisement, could continue operation or enjoy related service, the invention has the beneficial effects as follows that advertisement gives prominence to the key points, directly simple.

Embodiment

For example on the internet, the advertiser throws in an advertisement, and in promotional literature, load control program to advertisement, when the Internet user need enjoy and must watch this advertisement could obtain service, this moment, the network terminal showed this advertisement, and the advertisement of this moment is a static images and adds speech explanation.In this advertisement picture this brand mark and the pricing information in the voice be set at the key message point, respectively by the flicker of trade mark and the position of two key message points of the prompting of the ticking before the pricing information, suppose that growing crosswise of advertisement picture is 100, lengthwise is 100, the position of its brand mark is horizontal 90, the process setting of sound advertisement is 100 on vertical 90 these positions, the position at pricing information place is 80, this moment, commercial audience utilized the horizontal stroke 90 of mouse at picture, on the position at vertical 90 trade mark places, and the time location 80 at the pricing information place in the sound advertisement is clicked respectively, this moment, control program responded, ad playing is passed through, if click location mistake or not click, then not in passing through, advertisement continues to play, till correct.

Claims

1, the advertiser has the medium promulgating advertisement of interaction function constantly, form can be dynamic video, static images, literal, voice etc., commercial audience has the selection of whether watching advertisement, it is characterized in that in advertisement, setting key message point and Loading Control program by the advertiser, it is controlled, when commercial audience is watched this advertisement, interactive device by client, key message in advertisement point is indicated, this moment, control program responded constantly to the indication of commercial audience, if indicating correct, then ad playing is passed through, and just can carry out subsequent operation or enjoy related service, otherwise will not pass through, advertisement continues to play, till correct.

2, method according to claim 1 is characterized in that comprising at least in the advertisement one and above key message point.

3, according to the method described in the claim 1,2, it is characterized in that the key message point can is-symbol, form such as literal, sound.

4, according to the described method of claim 1-3, it is characterized in that before ad playing or can be in the process by literal, numeral, symbol, color, sound etc. to being pointed out the position of key message point, if the key message number of spots is less and clear and definite, also can not add prompting.

5, it is characterized in that difference according to advertisement form according to the method among the claim 1-3, there is following several situation the position of key message:

As key message point in advertisements such as picture static state is a locus; As the point of key message in speech advertising is a time location; As the point of the key message in the dynamic video is a space time position.

6, want 1 described method according to right, it is characterized in that commercial audience watches the number of times of the bar number of advertisement and the correct indication of certain bar advertisement, can arrange by oneself by advertiser or commercial audience as required.