CN103248961A - Embedded internet video advertisement broadcast system and method - Google Patents
Embedded internet video advertisement broadcast system and method Download PDFInfo
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- CN103248961A CN103248961A CN201310157462XA CN201310157462A CN103248961A CN 103248961 A CN103248961 A CN 103248961A CN 201310157462X A CN201310157462X A CN 201310157462XA CN 201310157462 A CN201310157462 A CN 201310157462A CN 103248961 A CN103248961 A CN 103248961A
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Abstract
The invention discloses a broadcast system and method which can reinforce the broadcast effect of embedded internet video advertisements. Aiming at the video advertisements embedded during the process that a user views a video on demand, when the embedded video advertisements start to broadcast, the subsequent video enters a suspending state rather than be broadcast immediately, and only when one input or a series of inputs sent by the user are received and validated successfully by the system, can the subsequent video keep on broadcasting. The system realizing the method provided by the invention includes a video server, an application server, a local player, and local third-party software or assistant software released along with the local player. The method provided by the invention can be applied to video networks and the technical field of traditional text, digital voice, digital TV, digital on-demand TV and IPTV (internet protocol television) and the like along with the progress of communication technology and the development of embedded systems.
Description
Technical field
The present invention relates to a kind of method that strengthens embedded type network video advertisement result of broadcast, can be used for technical fields such as panel computer, mobile phone, set-top box, common computer, purpose is to strengthen the result of broadcast of video ads.
Background technology
Along with popularizing of internet multimedia technology, watch the Online Video content to become a very important part in people's work, study, amusement, the life gradually.During so-called embedded type network video advertisement refers to before a certain section video playback, plays, suspend or play the back and add and the incoherent ad content of this section video, general length is 15 seconds to 30 seconds, this is one of current the most common advertisement form.This class video ads often appears in well-known players such as for example property shared video website such as potato net, Yoqoo, and pplive and ppstream.Though this class video ads is in the middle of video beginning or the video, because popular interest for on-demand content is greater than the interest of advertisement itself, most of audients remember not quite clear for ad content, so advertising effect is not very good.
Strengthen embedded type network video advertisement result of broadcast is the target that video website, goods producer pursue always.
Summary of the invention
Problem to be solved by this invention is that existing embedded type video ads result of broadcast is not satisfactory, has proposed a kind of method that strengthens embedded type network video advertisement result of broadcast.
The present invention is for solving the problems of the technologies described above by the following technical solutions:
A kind of embedded type network video advertisement player method, in user's order video process, after the video ads that inserts is play, follow-up video can not play immediately but enter a kind of halted state, only after a series of inputs of the once input of receiving the user or user, after the system validation success, follow-up video just continues to play.
As the further prioritization scheme of a kind of embedded type network video advertisement player method of the present invention, described input refers to a kind of input signal of an input equipment in the system of displaying video, comprises following signal: the input of keyboard; The input of mouse: click, move, double-click; The input of joystick; The button input of remote controller; Input on the touch-screen: click the movement of finger; Input on the handwriting pad; Can identify action, the action of staff, the action of expression in the eyes, the acoustic control order of human head in the computer system of human behavior.
As the further prioritization scheme of a kind of embedded type network video advertisement player method of the present invention, described affirmation refers to user's once input or user's a series of inputs and sequence of operation predefined are made comparisons, if user's once input or user's is a series of inputs identical with sequence of operation predefined, then confirm successfully; If user's once input or user's is a series of inputs inequality with sequence of operation predefined, then confirm unsuccessful.
As the further prioritization scheme of a kind of embedded type network video advertisement player method of the present invention, described affirmation refer to user's once input or result that a series of inputs of user cause and the operating result with predefined make comparisons, if it is the result identical with operating result predefined that a series of inputs of user's once input or user cause, then confirm successfully; If the result that a series of inputs of user's once input or user cause and the operating result of predefined are inequality, then confirm unsuccessful.
As the further prioritization scheme of a kind of embedded type network video advertisement player method of the present invention, described halted state refers to a kind of state that does not continue to play subsequent video, when being in halted state, player shows advertisement picture, enters user investigation interface, open any browser and self-navigation to related web page.
As the further prioritization scheme of a kind of embedded type network video advertisement player method of the present invention, have under the halted state significantly or operation indicating implicit expression or default is used for the guides user operation.
As the further prioritization scheme of a kind of embedded type network video advertisement player method of the present invention, follow-up video refers to video or the advertisement video of program request.
The present invention also provides a kind of system that realizes embedded type network video advertisement player method, comprising: video server, application server, local player, local third party software or the assistant software of issuing with local player; Wherein, local player and local third party software or receive the sequence of operation or the operating result of a series of inputs of user's once input or user with the assistant software of local player issue; Video server and application server and/or local player and local third party software or the sequence of operation or operating result are confirmed with the assistant software of local player issue; After confirming, notify local player to continue to play follow-up video.
Further, local player is generic browser or player independently; In a small-sized system, the function of application server is finished by video server.
When the affirmation process is when finishing by local player and local third party software or with the assistant software of local player issue, give application server with user's sequence of operation or operation result uploading.
The present invention adopts above technical scheme compared with prior art, has following technique effect:
Because the user is before entering the video of watching institute's program request, enter a halted state, the advertisement content of playing can significantly be presented on the page, thereby strengthen the result of broadcast of embedded type advertisement.
Can require the user to adopt mouse to click the result of broadcast of an embedded type advertisement of raising at trade mark or the ad content of advertisement.
Description of drawings
Fig. 1 is system construction drawing of the present invention.
Embodiment
Below in conjunction with accompanying drawing technical scheme of the present invention is described in further detail:
As shown in Figure 1, the embedded type network video advertisement Play System of the present invention's proposition comprises video server, application server, local player, local third party software or the assistant software of issuing with local player; Wherein, local player and local third party software or receive the sequence of operation or the operating result of a series of inputs of user's once input or user with the assistant software of local player issue; Video server and application server and/or local player and local third party software or the sequence of operation or operating result are confirmed with the assistant software of local player issue; After confirming, notify local player to continue to play follow-up video.Essence of the present invention is to enter a halted state after embedded type network video advertisement is play, by the user once or a series of input strengthen the result of broadcast of embedded type video ads.
Specific implementation process of the present invention is as follows:
As first kind of selection, the sequence of operation that causes for user's once input or user's a series of inputs or the affirmation process of operating result are realized by local player.After local player receives user's once input or a series of input, put video or the local player of follow-up buffer memory and just can continue to download follow-up video and broadcast through confirming successfully follow-up continued broadcasting.Local player can further comprise the function of giving application server with user's sequence of operation or operation result uploading.
As second kind of selection, the sequence of operation that causes for user's once input or user's a series of inputs or operating result also can be realized jointly by local player, local third party software or the local assistant software with local player issue.Receive the sequence of operation or the operating result that a series of inputs of user's once input or user cause by the third party software of this locality or the local assistant software with local player issue, the sequence of operation or operating result are passed to local player, and local player is put video or the local player of follow-up buffer memory and just can be continued to download follow-up video and broadcast through confirming successfully follow-up continued broadcasting.Also can receive the sequence of operation or the operating result that a series of inputs of user's once input or user cause by the third party software of this locality or the local assistant software with local player issue, video or the local player of notifying local player to continue to play follow-up buffer memory after confirming successfully just can continue to download the also broadcast of follow-up video.
Select as the third, the sequence of operation that causes for a series of inputs of user's once input or user or the affirmation process of operating result are realized jointly by local player, video server, application server.Receive the sequence of operation or the operating result that a series of inputs of user's once input or user cause by local player, the sequence of operation or operating result are passed to application server, application server is after confirming success, and video or the local player of notifying local player to continue the follow-up buffer memory of broadcast just can continue to download follow-up video and broadcast.Also can notify video server by application server, video or the local player of notifying local player to continue the follow-up buffer memory of broadcast by video server just can continue to download follow-up video and broadcast.
As the 4th kind of selection, the sequence of operation that causes for user's once input or user's a series of inputs or the affirmation process of operating result are realized jointly by video server, application server, local player, local third party software or the local assistant software with local player issue.Receive the sequence of operation or the operating result that a series of inputs of user's once input or user cause by the third party software of this locality or the local assistant software with local player issue, divide following several modes to transmit the sequence of operation or operating result:
Pass to local player, local player passes to application server with the sequence of operation or operating result, application server is after confirming success, and video or the local player of notifying local player to continue the follow-up buffer memory of broadcast just can continue to download follow-up video and broadcast.
Pass to local player, local player passes to application server with the sequence of operation or operating result, by application server notice video server, video or the local player of notifying local player to continue the follow-up buffer memory of broadcast by video server just can continue to download follow-up video and broadcast.
Pass to application server, application server is after confirming success, and video or the local player of notifying local player to continue the follow-up buffer memory of broadcast just can continue to download follow-up video and broadcast.
Pass to application server, application server notice video server, video or the local player of notifying local player to continue the follow-up buffer memory of broadcast by video server just can continue to download follow-up video and broadcast.
Embodiment 1: after the video ads that inserts is play, follow-up video is suspended and plays advertisement picture, eye-catching place uses the text prompt user at advertisement picture: " please clicking at the XXX trade mark ", after user's operation, confirm whether the user clicks at the XXX trade mark, if click effectively, then continue displaying video, otherwise continue to suspend video.
Embodiment 2: after the video ads that inserts is play, follow-up video is suspended and plays advertisement picture, eye-catching place arranges a circle at advertisement picture, indicate in the circle: " please click here and fill in questionnaire ", after the user clicks circle, jump out questionnaire and allow the user fill in, after the user submits questionnaire to, confirm whether the user fills in as requested, fills in and effectively then continues displaying video, otherwise remind the user to fill in as requested.
Embodiment 3: after the video ads that inserts is play, follow-up video is suspended and loads maze game, indicate and require the user to use the directionkeys on the keyboard that the square that has trade mark logo in the labyrinth is released the labyrinth, after user's operation, whether the action of confirming the user makes the square that has trade mark logo walk out the labyrinth, if walk out the labyrinth, then continue displaying video.
Embodiment 4: use ipad to watch video, after the video ads that inserts is play, follow-up video is suspended and plays advertisement, from left to right standardized down to continue to watch video with finger in advertisement the eye-catching place's prompting of advertisement user, after user's operation, confirm whether user action is correct, correctly then continues displaying video, otherwise continue to suspend video.
Preferred version be can improve advertising results and reduce as far as possible do between user's the input number of times compromise, require the user under local player interface, only just once to import when an optimized implementation method of native system is halted state after advertisement and can continue displaying video, can require the user to click at the trade mark of advertisement or advertisement content employing mouse and just can continue to play user's order video.
The third party software that above embodiment adopts or assistant software are present existing conventional software, and those skilled in the art can freely be chosen in corresponding software is installed in the system according to the type of described input.
In sum, a kind of method that strengthens embedded type network video advertisement result of broadcast involved in the present invention can overcome the unconspicuous shortcoming of conventional video advertisement playing effect, improves the effect that embedded type network video advertisement is play.System realizes convenient, and hardware spending is little; Implement advantages of simple, application prospect is more widely arranged.Certainly, method of the present invention can be used for video website, along with the progress of the communication technology, the development of embedded system, also can be used for technical fields such as traditional Digital Television, digital video on demand, IPTV.
Claims (10)
1. embedded type network video advertisement player method, it is characterized in that: in user's order video process, after the video ads that inserts is play, follow-up video can not play immediately but enter a kind of halted state, only after a series of inputs of the once input of receiving the user or user, after the system validation success, follow-up video just continues to play.
2. a kind of embedded type network video advertisement player method according to claim 1 is characterized in that: described input refers to a kind of input signal of an input equipment in the system of displaying video, comprises following signal: the input of keyboard; The input of mouse: click, move, double-click; The input of joystick; The button input of remote controller; Input on the touch-screen: click the movement of finger; Input on the handwriting pad; And action, the action of staff, the action of expression in the eyes, the acoustic control order that can identify human head in the computer system of human behavior.
3. a kind of embedded type network video advertisement player method according to claim 1, it is characterized in that: described affirmation refers to user's once input or user's a series of inputs and sequence of operation predefined are made comparisons, if user's once input or user's is a series of inputs identical with sequence of operation predefined, then confirm successfully; If user's once input or user's is a series of inputs inequality with sequence of operation predefined, then confirm unsuccessful.
4. a kind of embedded type network video advertisement player method according to claim 1, it is characterized in that: described affirmation refers to that user's once input or result that a series of inputs of user cause and the operating result of predefined make comparisons, if it is the result identical with operating result predefined that a series of inputs of user's once input or user cause, then confirm successfully; If the result that a series of inputs of user's once input or user cause and the operating result of predefined are inequality, then confirm unsuccessful.
5. a kind of embedded type network video advertisement player method according to claim 1, it is characterized in that: described halted state refers to a kind of state that does not continue to play subsequent video, when being in halted state, player shows advertisement picture, enters user investigation interface, open any browser and self-navigation to related web page.
6. a kind of embedded type network video advertisement player method according to claim 1 is characterized in that: have under the halted state significantly or operation indicating implicit expression or default is used for the guides user operation.
7. a kind of embedded type network video advertisement player method according to claim 1, it is characterized in that: follow-up video refers to video or the advertisement video of program request.
8. system that realizes the arbitrary described embedded type network video advertisement player method of claim 1-7, it is characterized in that, comprising: video server, application server, local player, local third party software or the assistant software of issuing with local player; Wherein, local player and local third party software or receive the sequence of operation or the operating result of a series of inputs of user's once input or user with the assistant software of local player issue; Video server and application server and/or local player and local third party software or the sequence of operation or operating result are confirmed with the assistant software of local player issue; After confirming, notify local player to continue to play follow-up video.
9. a kind of system that realizes embedded type network video advertisement player method according to claim 8 is characterized in that, described local player is generic browser or player independently; In a small-sized system, the function of application server is finished by video server.
10. a kind of system that realizes embedded type network video advertisement player method according to claim 8, it is characterized in that, when the affirmation process is when finishing by local player and local third party software or with the assistant software of local player issue, give application server with user's sequence of operation or operation result uploading.
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| CN201310157462XA CN103248961A (en) | 2013-05-02 | 2013-05-02 | Embedded internet video advertisement broadcast system and method |
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| CN201310157462XA CN103248961A (en) | 2013-05-02 | 2013-05-02 | Embedded internet video advertisement broadcast system and method |
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Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN104423814A (en) * | 2013-08-20 | 2015-03-18 | 腾讯科技（深圳）有限公司 | Method for controlling network media information interaction and browser |
| WO2015067000A1 (en) * | 2013-11-07 | 2015-05-14 | 华为技术有限公司 | Method and device for playing video file |
| CN108924625A (en) * | 2018-08-07 | 2018-11-30 | 网易传媒科技（北京）有限公司 | video playing control method and device |
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| CN101004877A (en) * | 2006-01-17 | 2007-07-25 | 潘文 | Advertising method |
| CN101360234A (en) * | 2008-09-26 | 2009-02-04 | 北京新岸线网络技术有限公司 | Multimedia information playing method, system, terminal apparatus and server |
| WO2010126801A2 (en) * | 2009-04-30 | 2010-11-04 | Microsoft Corporation | Implicit rating of advertisements |
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- 2013-05-02 CN CN201310157462XA patent/CN103248961A/en active Pending
Patent Citations (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101004877A (en) * | 2006-01-17 | 2007-07-25 | 潘文 | Advertising method |
| CN101360234A (en) * | 2008-09-26 | 2009-02-04 | 北京新岸线网络技术有限公司 | Multimedia information playing method, system, terminal apparatus and server |
| WO2010126801A2 (en) * | 2009-04-30 | 2010-11-04 | Microsoft Corporation | Implicit rating of advertisements |
Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN104423814A (en) * | 2013-08-20 | 2015-03-18 | 腾讯科技（深圳）有限公司 | Method for controlling network media information interaction and browser |
| WO2015067000A1 (en) * | 2013-11-07 | 2015-05-14 | 华为技术有限公司 | Method and device for playing video file |
| CN108924625A (en) * | 2018-08-07 | 2018-11-30 | 网易传媒科技（北京）有限公司 | video playing control method and device |
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Application publication date: 20130814 |