CN105120357A - Method and apparatus of participating in television interactive system - Google Patents

Method and apparatus of participating in television interactive system Download PDF

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Publication number
CN105120357A
CN105120357A CN201510522880.3A CN201510522880A CN105120357A CN 105120357 A CN105120357 A CN 105120357A CN 201510522880 A CN201510522880 A CN 201510522880A CN 105120357 A CN105120357 A CN 105120357A
Authority
CN
China
Prior art keywords
interactive
interface
application server
response message
trigger action
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Pending
Application number
CN201510522880.3A
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Chinese (zh)
Inventor
呼伦夫
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
TVM Beijing Technology Co Ltd
Original Assignee
TVM Beijing Technology Co Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by TVM Beijing Technology Co Ltd filed Critical TVM Beijing Technology Co Ltd
Priority to CN201510522880.3A priority Critical patent/CN105120357A/en
Publication of CN105120357A publication Critical patent/CN105120357A/en
Pending legal-status Critical Current

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Classifications

    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47End-user applications
    • H04N21/475End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/431Generation of visual interfaces for content selection or interaction; Content or additional data rendering
    • H04N21/4312Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
    • H04N21/4316Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/436Interfacing a local distribution network, e.g. communicating with another STB or one or more peripheral devices inside the home
    • H04N21/4363Adapting the video stream to a specific local network, e.g. a Bluetooth® network
    • H04N21/43637Adapting the video stream to a specific local network, e.g. a Bluetooth® network involving a wireless protocol, e.g. Bluetooth, RF or wireless LAN [IEEE 802.11]
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47End-user applications
    • H04N21/472End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
    • H04N21/47205End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for manipulating displayed content, e.g. interacting with MPEG-4 objects, editing locally
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47End-user applications
    • H04N21/475End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data
    • H04N21/4758End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data for providing answers, e.g. voting
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47End-user applications
    • H04N21/485End-user interface for client configuration

Landscapes

  • Engineering & Computer Science (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Human Computer Interaction (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Business, Economics & Management (AREA)
  • Marketing (AREA)
  • Databases & Information Systems (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)

Abstract

The invention discloses a method and apparatus of participating in a television interactive system, used for attracting users to access to the interaction of TV video play in a TV video playing process. The method comprises: receiving an interactive interface corresponding to interactive signals on a television picture; detecting the control operation triggering the interactive interface; and sending the response message corresponding to the interactive signals to an application server through triggering operation. According to the invention, a user watching TV videos can utilize, for example, a mobile terminal device to obtain TV video interactive information, so as to access to an interaction system in a TV video playing process, and participate in TV video interaction through receiving the interactive interface and detecting the confirmation operation on the interface. The method and apparatus can attract users to participate in watching and interacting with TV playing videos, increase the ratings of television programs, and improve user participation interactivity and visual experience.

Description

A kind of method and device participating in TV interaction systems
Technical field
The present invention relates to Internet technical field, particularly a kind of method and device participating in TV interaction systems.
Background technology
Existing radio data system, it is unidirectional that business provides, and user is merely able to passive acceptance, and from user's practical operation, live just support enters broadcasting, exits the simple operationss such as broadcasting, switching channels.The arrangement of time of TV programme is fixed, and user can only enjoy specific service in the time of specifying.
Along with the development of development of Mobile Internet technology, mobile terminal, such as, the popularity rate of mobile phone is very high, and user appreciates the content of multimedia on the Internet by mobile terminal, thus has influence on the rating of broadcast television service.
How to utilize the function of mobile terminal, in the process of televising video, attract user in conjunction with the function of mobile terminal, the interactive event accessing video of televising is a problem demanding prompt solution in Polarizations for Target Discrimination in Clutter process.
Summary of the invention
The invention provides a kind of method and the device that participate in TV interaction systems, in order in the process of televising video, attract user to access the interaction of video of televising.
The invention provides a kind of method participating in TV interaction systems, comprising: receive the interactive interface corresponding with the interactive signal on television image; Detect the control operation triggering described interactive interface; By described trigger action, corresponding for described interactive signal response message is sent to application server.
Wherein, before the interactive interface that described reception is corresponding with the interactive signal on television image, also comprise: the user profile corresponding to described terminal is sent to described application server.
Wherein, after the described control detecting the described interactive interface of triggering operates, also comprise: according to described trigger action, information editing interface is pushed to user terminal; Described editing interface is utilized to obtain response message.
Wherein, by described trigger action, corresponding for described interactive signal response message is sent to application server, comprising: by described trigger action, obtain the sub-interface of described interactive interface; Detect the control operation triggering described sub-interface; By described trigger action, corresponding for described interactive signal response message is sent to application server.
Wherein, described by described trigger action, after corresponding for described interactive signal response message is sent to application server, also comprise: receive the interactive feedback information that described application server sends.
The present invention also provides a kind of device participating in TV interaction systems, comprising: interface receiver module, for receiving the interactive interface corresponding with the interactive signal on television image; Detection module, for detecting the control operation triggering described interactive interface; Response sending module, for by described trigger action, sends to application server by corresponding for described interactive signal response message.
Wherein, described response sending module is also for sending to described application server by the user profile corresponding to described terminal.
Wherein, also comprise: editing interface pushing module, for according to described trigger action, information editing interface is pushed to user terminal; Response message acquisition module, obtains response message for utilizing described editing interface.
Wherein, described response sending module comprises: sub-boundary element, for by described trigger action, obtains the sub-interface of described interactive interface; Detecting unit, for detecting the control operation triggering described sub-interface; Transmitting element, for by described trigger action, sends to application server by corresponding for described interactive signal response message.
Wherein, also comprise: feedback information receiver module, for receiving the interactive feedback information that described application server sends.
The present invention is by providing a kind of method and apparatus participating in TV interaction systems, watch TV video user utilize such as, the device of mobile terminal obtains the interactive information of television video, to access interaction systems in the process of video of televising, by receiving interactive participation interface and detecting the confirmation operation on this interface, participate in the interaction of television video.Attract user to participate in televising the rating of video with interactive, improve the audience ratings of TV programme, and enhance the interactive and visual experience that user participates in.
Other features and advantages of the present invention will be set forth in the following description, and, partly become apparent from specification, or understand by implementing the present invention.Object of the present invention and other advantages realize by structure specifically noted in write specification, claims and accompanying drawing and obtain.
Below by drawings and Examples, technical scheme of the present invention is described in further detail.
Accompanying drawing explanation
Accompanying drawing is used to provide a further understanding of the present invention, and forms a part for specification, together with embodiments of the present invention for explaining the present invention, is not construed as limiting the invention.In the accompanying drawings:
A kind of schematic flow sheet participating in the method for TV interaction systems that Fig. 1 provides for the embodiment of the present invention;
A kind of theory structure schematic diagram participating in the device of TV interaction systems that Fig. 2 provides for the embodiment of the present invention;
A kind of interactive interface schematic diagram participating in TV interaction systems and provide that Fig. 3 provides for the embodiment of the present invention.
Embodiment
Below in conjunction with accompanying drawing, the preferred embodiments of the present invention are described, should be appreciated that preferred embodiment described herein is only for instruction and explanation of the present invention, is not intended to limit the present invention.
The embodiment of the present invention provides a kind of method participating in TV interaction systems, see Fig. 1, comprising:
S100 receives the interactive interface corresponding with the interactive signal on television image;
In order to improve TV audience rating, when user's TV reception, the interactive information that video screen shows can be seen dynamically, while watching, participating in the interaction of TV programme.
User such as, by participating in the device of TV interaction systems, terminal, obtains and participates in interface, the platform that user terminal can utilize third party to provide, and such as, micro-letter, access TV interaction systems, also can send to TV interaction systems by the head image information of user.
See Fig. 3, receive the interactive interface corresponding with the interactive signal on television image, shown in Fig. 3, this interactive interface has selection/abandon participate in interactive control, the head image information of each side time interactive, will be supported, and the support poll obtained separately.User utilizes this interactive interface, participates in TV interaction.
S200 detects the control operation triggering described interactive interface;
User utilizes this interactive interface, participates in TV interaction by the control of described interactive interface.
Corresponding for described interactive information response message, by described trigger action, is sent to application server by S300.
User passes through this interactive interface, to application server after being sent by the response message of making described interactive information.Application server is according to the principle preset, and according to described response message determination feedback information, such as, response rank is excellent interactive feedback information, preferably, is sent in interactive interface by feedback information.
Preferably, before the interactive interface that described reception is corresponding with the interactive signal on television image, also comprise: the user profile corresponding to described terminal is sent to described application server.
Preferably, after the described control detecting the described interactive interface of triggering operates, also comprise: according to described trigger action, information editing interface is pushed to user terminal; Described editing interface is utilized to obtain response message.
Preferably, by described trigger action, corresponding for described interactive signal response message is sent to application server, comprising:
By described trigger action, obtain the sub-interface of described interactive interface;
Detect the control operation triggering described sub-interface;
By described trigger action, corresponding for described interactive signal response message is sent to application server.
Described interactive interface also can comprise sub-interface, the editing interface provided by sub-interface, by editing interface, and input response message, and by triggering corresponding control, the response message of input is sent to application server.
Preferably, described by described trigger action, after corresponding for described interactive signal response message is sent to application server, also comprise: receive the interactive feedback information that described application server sends.
The present invention is by providing a kind of method participating in TV interaction systems, watch TV video user utilize such as, the device of mobile terminal obtains the interactive information of television video, to access interaction systems in the process of video of televising, by receiving interactive participation interface and detecting the confirmation operation on this interface, participate in the interaction of television video.Attract user to participate in televising the rating of video with interactive, improve the audience ratings of TV programme, and enhance the interactive and visual experience that user participates in.
The embodiment of the present invention also provides a kind of device participating in TV interaction systems, see Fig. 2, comprising: interface receiver module 21, for receiving the interactive interface corresponding with the interactive signal on television image; Detection module 22, for detecting the control operation triggering described interactive interface; Response sending module 23, for by described trigger action, sends to application server by corresponding for described interactive signal response message.
Preferably, described sending module is also for sending to described application server by the user profile corresponding to described terminal.
Preferably, also comprise: editing interface pushing module, for according to described trigger action, information editing interface is pushed to user terminal; Response message acquisition module, obtains response message for utilizing described editing interface.
Preferably, response sending module 23 comprises: sub-boundary element, for by described trigger action, obtains the sub-interface of described interactive interface; Detecting unit, for detecting the control operation triggering described sub-interface; Transmitting element, for by described trigger action, sends to application server by corresponding for described interactive signal response message.
Preferably, also comprise: feedback information receiver module, for receiving the interactive feedback information that described application server sends.
The present embodiment is the device embodiment of corresponding said method, and the concrete description implementing to implement see said method, at this, repeats no more.
The present invention is by providing a kind of device participating in TV interaction systems, watch TV video user utilize such as, the device of mobile terminal obtains the interactive information of television video, to access interaction systems in the process of video of televising, by receiving interactive participation interface and detecting the confirmation operation on this interface, participate in the interaction of television video.Attract user to participate in televising the rating of video with interactive, improve the audience ratings of TV programme, and enhance the interactive and visual experience that user participates in.
Those skilled in the art should understand, embodiments of the invention can be provided as method, system or computer program.Therefore, the present invention can adopt the form of complete hardware embodiment, completely software implementation or the embodiment in conjunction with software and hardware aspect.And the present invention can adopt in one or more form wherein including the upper computer program implemented of computer-usable storage medium (including but not limited to magnetic disc store and optical memory etc.) of computer usable program code.
The present invention describes with reference to according to the flow chart of the method for the embodiment of the present invention, equipment (system) and computer program and/or block diagram.Should understand can by the combination of the flow process in each flow process in computer program instructions realization flow figure and/or block diagram and/or square frame and flow chart and/or block diagram and/or square frame.These computer program instructions can being provided to the processor of all-purpose computer, special-purpose computer, Embedded Processor or other programmable data processing device to produce a machine, making the instruction performed by the processor of computer or other programmable data processing device produce device for realizing the function of specifying in flow chart flow process or multiple flow process and/or block diagram square frame or multiple square frame.
These computer program instructions also can be stored in can in the computer-readable memory that works in a specific way of vectoring computer or other programmable data processing device, the instruction making to be stored in this computer-readable memory produces the manufacture comprising command device, and this command device realizes the function of specifying in flow chart flow process or multiple flow process and/or block diagram square frame or multiple square frame.
These computer program instructions also can be loaded in computer or other programmable data processing device, make on computer or other programmable devices, to perform sequence of operations step to produce computer implemented process, thus the instruction performed on computer or other programmable devices is provided for the step realizing the function of specifying in flow chart flow process or multiple flow process and/or block diagram square frame or multiple square frame.
Obviously, those skilled in the art can carry out various change and modification to the present invention and not depart from the spirit and scope of the present invention.Like this, if these amendments of the present invention and modification belong within the scope of the claims in the present invention and equivalent technologies thereof, then the present invention is also intended to comprise these change and modification.

Claims (10)

1. participate in a method for TV interaction systems, it is characterized in that, comprising:
Receive the interactive interface corresponding with the interactive signal on television image;
Detect the control operation triggering described interactive interface;
By described trigger action, corresponding for described interactive signal response message is sent to application server.
2. the method for claim 1, is characterized in that, before the interactive interface that described reception is corresponding with the interactive signal on television image, also comprises:
User profile corresponding to described terminal is sent to described application server.
3. the method for claim 1, is characterized in that, after the described control detecting the described interactive interface of triggering operates, also comprises:
According to described trigger action, information editing interface is pushed to user terminal;
Described editing interface is utilized to obtain response message.
4. the method for claim 1, is characterized in that, by described trigger action, corresponding for described interactive signal response message is sent to application server, comprising:
By described trigger action, obtain the sub-interface of described interactive interface;
Detect the control operation triggering described sub-interface;
By described trigger action, corresponding for described interactive signal response message is sent to application server.
5. method as claimed in claim 4, is characterized in that, described by described trigger action, after corresponding for described interactive signal response message is sent to application server, also comprises:
Receive the interactive feedback information that described application server sends.
6. participate in a device for TV interaction systems, it is characterized in that, comprising:
Interface receiver module, for receiving the interactive interface corresponding with the interactive signal on television image;
Detection module, for detecting the control operation triggering described interactive interface;
Response sending module, for by described trigger action, sends to application server by corresponding for described interactive signal response message.
7. device as claimed in claim 6, it is characterized in that, described response sending module is also for sending to described application server by the user profile corresponding to described terminal.
8. device as claimed in claim 6, is characterized in that, also comprise:
Editing interface pushing module, for according to described trigger action, is pushed to user terminal by information editing interface;
Response message acquisition module, obtains response message for utilizing described editing interface.
9. device as claimed in claim 6, it is characterized in that, described response sending module comprises:
Sub-boundary element, for by described trigger action, obtains the sub-interface of described interactive interface;
Detecting unit, for detecting the control operation triggering described sub-interface;
Transmitting element, for by described trigger action, sends to application server by corresponding for described interactive signal response message.
10. device as claimed in claim 9, is characterized in that, also comprise:
Feedback information receiver module, for receiving the interactive feedback information that described application server sends.
CN201510522880.3A 2015-08-24 2015-08-24 Method and apparatus of participating in television interactive system Pending CN105120357A (en)

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CN201510522880.3A CN105120357A (en) 2015-08-24 2015-08-24 Method and apparatus of participating in television interactive system

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Application Number Priority Date Filing Date Title
CN201510522880.3A CN105120357A (en) 2015-08-24 2015-08-24 Method and apparatus of participating in television interactive system

Publications (1)

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CN105120357A true CN105120357A (en) 2015-12-02

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Citations (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN102255970A (en) * 2011-07-20 2011-11-23 北京视博云科技有限公司 Interactive service remote access system
CN102340581A (en) * 2010-07-20 2012-02-01 上海闻泰电子科技有限公司 Device and method for realizing double combat function of mobile game simulator
US20130179818A1 (en) * 2012-01-11 2013-07-11 Hon Hai Precision Industry Co., Ltd. Communication device, method, and interface for emergency responder
WO2014129963A1 (en) * 2013-02-21 2014-08-28 Razer (Asia-Pacific) Pte Ltd System and method for performing mobile telephone calling and/or messaging operations in-game during computer game application execution
CN104093079A (en) * 2014-05-29 2014-10-08 腾讯科技(深圳)有限公司 Interactive method based on multimedia programs, terminal, server and system
CN104469524A (en) * 2014-12-26 2015-03-25 陈宗兵 Implementation method for interactive advertisements

Patent Citations (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN102340581A (en) * 2010-07-20 2012-02-01 上海闻泰电子科技有限公司 Device and method for realizing double combat function of mobile game simulator
CN102255970A (en) * 2011-07-20 2011-11-23 北京视博云科技有限公司 Interactive service remote access system
US20130179818A1 (en) * 2012-01-11 2013-07-11 Hon Hai Precision Industry Co., Ltd. Communication device, method, and interface for emergency responder
WO2014129963A1 (en) * 2013-02-21 2014-08-28 Razer (Asia-Pacific) Pte Ltd System and method for performing mobile telephone calling and/or messaging operations in-game during computer game application execution
CN104093079A (en) * 2014-05-29 2014-10-08 腾讯科技(深圳)有限公司 Interactive method based on multimedia programs, terminal, server and system
CN104469524A (en) * 2014-12-26 2015-03-25 陈宗兵 Implementation method for interactive advertisements

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